Tag: Bootstarpped startup

  • Game of Hiring: Bootstrapped Edition [By Rajesh Subramanian, Founder, Ghoshak]

    With an aim to build a retail tech platform exclusively for SME retailers, Mr. Rajesh Subramanian started Ghoshak. In this article, Mr. Rajesh shares his insight on the Hiring culture of a bootstrapped startup. He shares his experience & the challenges he faced while hiring the right talent, accordingly, he insightfully suggested measures, tips/advice on what Bootstrapped Startups can follow to hire right!

    Before moving ahead, let’s get a background on the speaker. Rajesh Subramanian, Founder, Ghoshak, has previously worked for Amazon and SAP. He has built several teams at Amazon from scratch and took more than 1000+ interviews. Ghoshak is an All in one Business App. From generating bills to inventory management, Ghoshak brings all your business operations in one place.

    Let’s see what Mr. Rajesh Subramanian (Founder, Ghoshak) has got to say on GAME OF HIRING for Bootstrapped Startups-

    Remember the day when there was sudden lightning that struck through your mind and there, you had the idea for your startup. It is amazing to see so many innovative ideas coming to life every day. As a startup founder myself and going through every step of the journey, coming up with that one strikethrough idea, finding partners, setting up the place of business, getting yourself registered to make your first sale is an experience and learning for life. One aspect of a startup business, especially bootstrapped, that challenged me was hiring and coaching the right talent. The general notion attached with bootstrapped startups is getting the funding and finding the investors. If your idea caters to the demands of society and you believe in yourself, then you will easily attract people who will believe in it too. But getting people to work for you or with you is a different ball game.

    Here’s a list of India’s top bootstrapped startups that are more than successful.

    Getting CV’s is easy, hiring them is difficult

    When you are solving the puzzle, you make sure that every part fits right. Anyone can work for you, but not everyone can work with you. When I was hiring, the CGPA and educational qualification were not my focus area. Instead, I looked for a person’s ability to solve problems and how intelligently they could navigate through ambiguous situations.

    I took 120+ interviews before I hired my first two engineers, and I can proudly say that they are my top performers to date. It’s not just identifying the talent but also the effort you spend in training and coaching them. Appreciate the strength they bring in and support them to work on the areas that need polishing. I am building an organizational culture where we refer to an individual’s shortfall as areas of improvement instead of weakness. Everyone has a scope of improvement, including me, therefore, learning should never stop. I want to create an environment where our employees can be vocal about their weak points and are ready to work on them.


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    The Hiring Curve

    When you are laying the foundation of your business, it is wise to hire strategically. Especially when you are bootstrapped and have to allocate funds in a calculative manner.

    A timeline can help a lot, and here is the one that I followed:

    • 6 months – Lay the foundation with partners.
    • 1st year – Have the core team members, Tech & Sales team to build the product and Finance team to regulate the money flow.
    • 2nd year – Now you need the support, get your HR, Marketing & Design team to accelerate the growth.

    Money v/s Belief

    The truth is that a bootstrapped startup cannot pay as much compared to a funded startup. So how do you work your charm? Let your product or service do the talking. What you are putting out there is so convincing, and it helps society then hire people who believe in making a change too and can look at the bigger picture. History is proof that what started in a garage is a world-dominating mobile & computer giant today.


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    Gone are the days of Job Descriptions; this is an era of Opportunities

    By posting a job opening, you may get a pool of CVs. Apart from the right skillset, one must gauge a person’s attitude and determination towards life. If a person is not ambitious from within, then no external push can work the magic. As a startup employer, the responsibility relies greatly on us, and I always try to set their expectations right. The definition of startup to many is a funky office, high pay, and great perks; while you may offer all that but when you are starting from scratch there will be possible ups & downs, restrategizing, and everyday hustle. One has to be a jack of all trades and not necessarily the master of one, which is the reality. In a bootstrapped startup ecosystem, we ideate, implement things, learn from them and grow together.

    65% of business failures are due to management issues that can be avoided by hiring the right mindset, skill, and training. In the end, it’s all about the culture you build. If the foundation is strong, then the structure will always remain strong.

  • FOReT – Sustainable Fashion is the Future!

    FOReT is a Mumbai based startup creating eco-friendly fashion accessories through a perfect fusion of natural elements and trendy designs. Their products besides giving you an elegant look, keeps you connected to the nature.

    StartupTalky interviewed FOReT founder, Supriya Shirsat Satam.

    FOReT Highlights

    Startup Name FOReT
    Headquarter Mumbai
    Founder Supriya Shirsat Satam
    Sector Fashion
    Founded December, 2018
    Website link www.foretstore.com
    Parent Organization Uniquity Retail Pvt. Ltd.

    About FOReT and How it Works
    FOReT – Founder
    How was FOReT Started
    FOReT – Name, Tagline and Logo
    FOReT – User Acquisition
    FOReT – Startup Challenges
    FOReT – Future Plans

    About FOReT and How it Works

    FOReT was started with a passion to create fashion that embodies the essence of Nature. They provide sustainable fashion accessories and their collection includes handbags, wallets, belts and jewellery. At FOReT, the products are made from genuine cork ensuring the grains and strands of nature are evident. Every design and every project FOReT undertakes reflects the ethos of nature: Simple, Diverse and yet Sophisticated.

    FOReT envisions to be a global sustainable fashion and lifestyle brand. At the core of their business is to create sustainable fashion products that does not call for any changes in the users lifestyle.

    The ethos behind FOReT is to embody and articulate the beauty and spirit of Nature and create products that have a positive impact on our environment. We aim to carve a niche for natural fashion without compromising on the latest trends. Style and Elegance is the cornerstone behind all our accessories and we use the finest of materials that resonate with being earth-friendly and responsible

    FORet is also doing its part towards conserving nature, as for every purchase, they plant trees and support the livelihood of farmers.

    while you worry about what you have to wear for the party tonight, we will take care of how it has a positive impact on our environment.


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    FOReT – Founder

    Supriya Shirsat Satam is the founder of FORet. Supriya is an engineer with an MBA in marketing. She worked with one of India’s premiere airline and led Mobile Commerce and Mobile Marketing prior to starting her own venture – FOReT.

    How was FOReT Started

    Supriya is a vivid nature lover. Though she was a workaholic and practically worked 24/7, travelling and exploring new places was something she always managed to do. She often takes out time to run away from the chaos of everyday life into the lap of nature and wander on off-beaten tracks. She also loves to do landscape painting, where very minute observation of the details of nature is required, which further deepened her love for nature. FORet is Supriya’s way of giving back to the nature.

    Being a conscious nature lover, she always explored for possibility of making eco-friendly fashion accessories.

    While we speak of organic clothing, organic food, organic colors and natural cosmetics, I wondered if my handbag could be made from natural material. I wanted something that could look stylish and I searched but was not fully convinced of the style or the fabric – Supriya FOReT Founder, says

    Being convinced that there is no adequate and quality eco-friendly fashion accessories available in the Indian market, Supriya started doing research on natural materials that could be used for making nature friendly yet stylish fashion accessories, and came across the beautiful Cork material, that comes from the bark of the Cork Oak tree, well known as the cap of your Wine bottle.

    Moreover, making the cork material does not harm the tree but gives it more life. At the spur of a moment,  Supriya wrote to a couple of Cork suppliers to send her some swatches, and Supriya was completely bowled over by the material.

    What got me attracted was that the Cork material resembles the texture of the natural bark. You can notice every grain and the texture of the bark. And this makes every product unique and exclusive, as no two product will be the same.

    Cork is extremely soft, anti-microbial, water resistant and extremely durable. It was a complete and wholesome material just as it is in nature. Supriya soon sketched a bag  and got it made, and though getting manufactured just one bag cost her a lot,  the bag was incredibly beautiful and way beyond her expectations. This paved the thought for launching products that articulated nature.

    I worked on my prototype and the end product was convincing enough. However, I did work on a plan and how I wanted to execute it. I also had several brain storming sessions with my husband, sisters and friend. They are fully supportive and are an indelible part of this journey

    Supriya’s way of validating the idea was also interesting. She simply used to carry her handbag to parties and public places to see how people react to it.

    The idea was never to tell them to see the product but to check if they enquired on their own and they did.

    Supriya also showed  the product to some senior Corporate executives and they too fully supported the same.

    To start production commercially was however was not easy.

    Initially Supriya tried to get the handbags produced in India. But, cork is an expensive material and bringing the material to India and working on different cork fabric patterns and style was a lengthy process. As it was a new concept, the learning curve for tailors was steep and the time that the factories were willing to contribute was minimal as the proposition started looking extremely difficult. This led Supriya to focus on working with the experts who have established themselves in manufacturing and designing with Cork.

    I wanted all accessories to be as per global design standards and make and I realized that it would need a lot more of resources to create some from the start. Our belief is that a luxurious material such as cork needs to be witnessed by a larger audience and working with established partners helps us bring out a new collection that spans across categories easily.

    Today, some of  FOReT’s pieces are designed by Supriya, however, as a collection FOReT works with the best teams of cork fabric suppliers, artists and designers and manufacturers as a private label. Their collection is manufactured in Europe with genuine Cork and makes use of European charms and metal hardware. She wants the FOReT brand to be synonymous with sustainability!


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    FORet Logo
    FOReT Logo

    The name FOReT encapsulates the essence and the core beliefs with which the company has been set up and how it envisions to see itself in future.

    Some moments cast an indelible mark that manifests itself in some beautiful way, and Supriya’s trip to Pench, a forest in Madhya Pradesh a few years ago, was one such impacting moment. It is from this experience she had at Pench,  that FOReT’s name was conceptualized.

    An early morning safari at 5am with dull sleepy eyes soon waking up to the cool breeze and the dark blue sky. As our jeep whirred through the forest, we were trying to capture quick movements of the animals amidst the trees and the grass. In search of the lone tiger, we stopped by a small lake. The first blush of the morning was filling the air. The lake was glistening and the leaves had an irresistible luminance. The dry grass below the trees magically shone in the dazzling sunlight. And in it, the forest majestically came alive. I can’t describe the essence, but it had me there. FOREST was only a word before this, but now it actually had a meaning. And the essence of that experience is what I have tried to capture in my venture, FOReT, French for Forests.

    FOReT is a word for forest in French. Home to the flora and fauna, forests are an integral part of our ecosystem. As FOReT’s products inculcate the concept of drawing from Nature without processing them, Foret was the apt name.  

    Foret in French is written as Forêt and pronounced as For-hae.  The logo is ê (e-circumflex), a Latin alphabet adorned with another accent made to resemble the soul of the forests, the tree. This, invariably reflects the connection to the nature. ê also stands for elegance and essence, the two main pillars of the company.

    FOReT’s tagline, ‘Fashion meets Sustainability‘ is an epitome of the company’s vision to create an viable intersection of fashion, lifestyle and environmental consciousness.


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    FOReT – User Acquisition

    FOReT while in the Beta participated in a pop-up festival for vegan and earth friendly products. As a first primary response, they have garnered huge support from the audience there. This helped them build trust and market for themselves in the real world.  

    In the current digitized world social media platforms act as the best marketing networks. Similarly, for FOReT Instagram has played a crucial role in promoting their products and showcase their brand and carve a niche for themselves in the fashion space.

    FOReT – Startup Challenges

    FOReT started with making handbags. As the products are made from exquisite and expensive cork, a not so widely used material, only a few limited edition pieces could be created; which also means limited audience. Only mature buyer willing to pay more were likely buy their products.

    Hence, in order to overcome small consumer base FOReT expanded into jewellery section. Now, with Jewellery, FOReT products appeal to women and hence attracts a wide customer base.

    FOReT – Future Plans

    FOReT’s final goal is to distribute its products globally and this strategy helps it in creating products that are acceptable as per global standards and distributing the same. Also, as Cork comes from Southern Europe, working with the teams in Europe who understand the material strengthens its positioning to cater to an International audience. The company also has plans to get some of its designs made in India as a bridge between the two creative forms of design.

    Frequently Asked Questions – FAQs

    Who is the owner of FOReT?

    The Founder of FORet is Supriya Shirsat Satam.

    What does FOReT mean?

    Foret is a French word for that means forest.

    What is FOReT?

    FOReT is an Indian Sustainable brand that makes accessories.

     

  • How to grow a Bootstrapped Startup? | Everything about Bootstrapping Startup in 2020

    Bootstrapping means to start and grow a startup from scratch without anyone’s financial help. Bootstrapping Startups promotes innovations. Bootstrapping has become necessity for some startups.  A bootstrapped startup is responsible for its own survival. The growth of bootstrapped startup depends on the revenue obtained. When you bootstrap business, the focus is on ideas, innovation, and teamwork.

    Bootstrapping Startups is a process in the business world by which a new business starts its operation without or little amount of external funding. Any bootstrapping entrepreneur must think of alternative ways to earn money to grow the business. It promotes proper utilization of time. Looking for investors might take a lot of time chasing them and its not a guarantee you will get funded by them. Money has to be spent wisely as the bootstrapping entrepreneur is the only one to control the business and resources are limited.

    List of most successful bootstrapped companies
    Advantages of Bootstrapping Startups
    Disadvantages of Bootstrapping Startups
    Advice for Bootstrapping Entrepreneurs
    Tips for cost cutting and save funds for Bootstrapping Startup
    Conclusion

    List of some of the most successful bootstrapped companies

    • MailChimp
    • Github
    • Shopify
    • ShutterStock
    • Zoho
    • Wingify

    Advantages of Bootstrapping Startups

    Some of the advantages of bootstrapping your startup are:

    Full control

    The future of a bootstrapped business is determined by itself as it takes its full control. Owners are not answerable to any outsiders (investors) but themselves. Bootstrapped Business owners should have a clear direction of their own business. Their beliefs should guide them in the direction to take with their business. Sober decisions have to be made as this will determine if it will affect a business negatively or positively. Investors or any other money lenders come with their own vested interests and might give you different ideas from what you believe in. Bootstrapping startups works very well in such a scenario. There is freedom and you can run a business the way you wish. Bootstrapping removes unnecessary interruptions from outsiders and lets you focus on your goals.

    Customer oriented and focused business

    Bootstrapping Entrepreneurs need to treat their customers well because customers act as their bosses or investors. It is very easy for a bootstrapped business to die if the customers are not convinced to buy from that company anymore. If you are bootstrapped entrepreneur, think of your customer whenever you are making any move or decision with an aim to attract and convince them more and more.

    Sustainable

    Bootstrapping is considered a business model that is profitable. As business continues to grow, you gain more experience and sustainability. External funding cannot guarantee this. Startups that are externally funded might end up relinquishing in debts to a point of giving up. The business might end up not profitable to them.

    Bootstrapping promotes efficient management of resources

    Realistically, when you don’t have enough funds, you will be careful in spending any of them. This brings efficiency in terms of managing and spending the little cash you have into a meaningful sense.

    Bootstrapping promotes creativity

    Ideally, when you don’t have enough cash, you look for alternatives on how to sort out your problems. To make the ends meet, you will be required to identify the resources around you and make use of them. Bootstrapping makes you think of ways to get things done in a cheaper and affordable way, hence improve your creativity.

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    Disadvantages of Bootstrapping Startups

    Everything has two different sides. So, here are some of the disadvantages of bootstrapping a startup:

    No Shared Risk

    Investing in any business alone may attract a lot of personal risks especially when the business closes. If the business doesn’t make any profit everything will be lost. And the only person who will bear that all will be the founders.

    Minimal Networking

    Any business needs a lot of partnership so you may network. Capitalists and other investors have huge list of networks. Linkage creates opportunities for new market and makes you visible. Investors usually offer advice and full support required for any business. You may miss their expertise to run the business.

    Slow Business Growth

    bootstrapped startup

    Basically, when you don’t have enough money for start everything up from scratch, business growth will always be slow because you are operating with very minimal and limited resources. While bootstrapping your startup, you can only pace up with the growth when your business start making good money.

    Advice for Bootstrapping Entrepreneurs

    The idea of starting a new startup is fascinating, but in reality, it’s a tough nut to crack. There are numerous elements that should be considered before launching a startup and it’s a fact that 50%  of startups doesn’t survive a month. Launching startup needs a deep study of the product you are offering and deep market research is required.

    Every startup needs a different kind of approach, but the general advice that a bootstrapping entrepreneur needs to enter the market are:

    First sale, then production

    The first and the important step to start a new bootstrapped business is to identify the market where you want to sell your product or service. It’s advised for Bootstrapped startup founders that first the market should be created before launching the startup. The demand for the product or service which you wish to sell should be examined and the product and strategy should be designed according to it. The 90% of the startups fail because they never assessed their market. The product that you are offering should be according to the preference of customers, not of your own choice. The customer is a king, so you need to sell what he wants to buy and not what you want to sell. This is a mantra for every startups.

    Think hundred times before spending

    It’s the harsh reality that startups have tight budgets. Bootstrapped startup founder should critically examine before making any purchase and try to avoid any unwanted expenses. The future of the startup is uncertain, so it’s best to save as much as you can for the future.

    Go Virtual

    The Internet is the biggest tool for the startups. Build your virtual office and save yourself from unwanted expenses on office rent. The different portals are available where startup owners can promote themselves and sell their products directly to the right audiences. The Bootstrapped startup founder can hire employees virtually to save the cost and pay according to the work. It’s a win-win situation for the bootstrapped companies and freelancers.

    Select the right medium of advertisement

    There are various mediums available where one can promote their product or service. But most of them are waste of time and money, as only one right medium of advertisement should be used according to the targeted customers. For example, if you offer services to the new business ventures then there is no need to advertise it on TV or radio. You need to visit business seminars and meetings to get the business venture opportunities. So it’s very important to select the right method to sell your services and product via the right advertisement medium.

    Make books and follow regulations

    The new startup owners should make themselves familiar with prevailing rules and regulations of the industry. The books of the accounts should be kept according to the law and it should be regularly evaluated by experts. This way, the entrepreneur can save money by not hiring consultants for everything.

    Hire a business coach

    bootstrapping business

    Experience matters and to bootstrap your startup, seek the help of an experienced business coach, who can guide you at the time of crisis and provides all the technical knowledge. So ripe the experience of expert and learn something productive from them.

    Tips for cost cutting and save funds for Bootstrapping Startup

    Offering Discounts

    Discounts should be small. You should focus more on starting and surviving rather than just acquiring customers. Offer the discounts only for a limited period and to selected people via competition or lottery. The people will be glad to get chosen for the discount opportunity and may promote your product among other people to show their own achievement. In this way, the money gets rotated and it can be saved for the further purpose.

    Investing

    For a bootstrapped company, the initial investment for the business should be savings. It should be the primary source of bootstrapped funding rather than taking money from family and friends. Entrepreneurs should estimate investment for the future. Higher Investments for the product or sales without assuming the demand may damage the economy. Depending on the supply of the product you should not estimate the funds required. The demand of the product should be considered more to decide the amount of investment.

    Exact Planning

    Avoid business planning for a vast reach of your company at the starting stage in order to save the money for the future development. The start should be local so that it costs less and make more profits. Once, you have your reach in your own area or city, then save enough funds and again bootstrap to start your service in other cities.

    Estimations of buying products

    You should estimate the assets you will need to start the business. If you overestimate, you will end up with useless resources and lose your money. If you estimate less resources, then you will have to waste your time to go and buy more assets. Estimations should be appropriate.

    Spending money

    bootstrapping a startup

    While spending the money, the flow should be slow and steady. It should be maintained in the correct order that it should not affect the future economy of your bootstrapped company. The purchase of the goods or production should be kept limited in order to control finances.

    Partnership

    You can partner with another person so that he/she can help you with their expertise and share their savings with you. This way, you will share the risk with someone and both the parties will have lesser risk. However, getting a partner in a bootstrapped startup need trust. When you bootstrap, you put your everything in that company. And the partner have equal access to everything and can cheat you anytime. So, instead of asking random people online to become your business partner, find a trusted person from your friends and family.

    Hiring

    Hiring the staff in a bootstrapped startup is a very crucial activity. You don’t have enough funds to pay the employees, neither the surety of success. So, hire only the enough amount of employees. Moreover, you should also avoid renting the unnecessary office space.

    Suggestions

    Don’t avoid others’ suggestion of other people. They can help you take better decision. You can attend business events and talk about your bootstrapped startup to know their views about it.

    Marketing

    Marketing is the best investment for any business. Instead of going for expensive paid marketing campaigns, you can create content related to your company which can go viral. For an instance, Dollar Shave Club became famous after their viral video ad titled “Our blades are ******* great”. Social media is a great place to get heard.

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    Conclusion

    Many Bootstrapping Startups become very successful. Their founders are careful and wise in spending funds and accountable for their decisions. They get business experience at every stage of their business growth. They also develop their own strategies on how to execute the business. They establish a customer base hence increase the sales. To start, bootstrapped startup founder requires an optimum level of dedication and hard work. So it’s advised to you all young ambitious entrepreneurs to make a leap and start your journey with a positive attitude.

  • BunnyBash- Making Event Hosting Effortless

    Events bring people together. Everyone loves to be a part of a well-organized event. However, organizing a successful event is by no means an easy task. From flowers to lighting, from catering to artists, there is a lot to be taken care of and everything needs to be perfect. This makes the whole process of arranging for an event quite overwhelming. Now, this is where the event management companies come into play. These companies provide various services for making an event smooth, seamless and successful. BunnyBash is a new name in the event management space which is making hosting an event simple and effortless. BunnyBash provides everything one needs to host an awesome event, in one single platform.

    Startup Name BunnyBash
    Headquarter Bangalore
    Founder Anurag Singh
    Sector Event Management
    Founded 2018
    Parent Organization BunnyBash Events & Rentals

    About BunnyBash
    Event and Activations Industry in India
    BunnyBash Founder/CEO
    How was BunnyBash Started
    BunnyBash – Name and Logo
    What is BunnyBash
    BunnyBash – Revenue Model
    BunnyBash – Funding and Investors
    BunnyBash – User Acquisition
    BunnyBash – Startup Challenges
    BunnyBash – Competitors
    BunnyBash – Future Plans

    About BunnyBash

    BunnyBash is an event management startup founded in the year 2018. It deals in experimental gifting, surprise planning, event production, and rental services. It provides everything from decoration materials to artists, venue booking and equipment rentals required for an event.

    At BunnyBash we are simplifying the service process of the event industry. We wanted the people to feel the hassle-free experience of hosting a party.

    Event and Activations Industry in India

    Event and Activations industry in India will cross Rs.10,000 crore mark in the year 2020-21. The more interesting part of this data is that it does not include the multitude of ‘unorganized event companies and freelancers’ spread across the country. BunnyBash aims to tap this unorganized segment of the event management industry with the help of technology and creativity within.

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    BunnyBash Founder/CEO

    Anurag Singh is the founder and CEO of BunnyBash.

    Anurag has his roots in Azamgarh, Uttar Pradesh (UP). Born and brought up at Jamshedpur, Jharkhand, Anurag landed at Bangalore in the year 2007 to complete his graduation in business management. He registered his first private limited firm Green Flag Branding Solutions in the year 2010, and started helping local and hyper-local businesses and institutions in localized marketing and customer acquisition.

    Within 4 years he worked with more than 100+ local and international brands directly or indirectly. In 2015, he started consulting educational institutions, restaurants and bootstrap startups for branding and marketing strategies.

    Anurag is a born seller. He had the entrepreneurial instinct since childhood. Interestingly, as a child, Anurag always used to find new business ideas to make money.

    I remember how I started renting out comic books, some of them were mine and some of them were borrowed from my friends! I used to photoshop pictures, create free websites and email ID, upload songs and videos in phones, screen printed t-shirts and greeting cards to make money.

    BunnyBash boasts of a beautiful working space in the heart of the city-Bangalore. The work environment is created to keep the employees happy and motivated.

    We had options for the heart of the city however to utilize our money wisely we have taken a place on lease for 25 years. We have built our office to feel in a very unconventional way, mostly it resembles a resort rather than an office, we have a lawn to sit and relax, we also do camping in the lawn. We even rent lawn for parties and other small events. If you want to hire our lawn in the heart of the city, It would cost anyone lakhs. We have saved in a tremendous way. We promote happiness not just through our services but internally in the team as well.

    BunnyBash Team

    How was BunnyBash Started

    The idea to start BunnyBash was born from the belief that the host should also enjoy each moment of happiness and togetherness, rather getting into the hassle of event rentals, return gifts, catering arrangements, decorations, etc. BunnyBash was formed with the aim of making hosting a pleasurable experience rather than a tiring one.

    “The story behind the startup is the word STORY itself! Every celebration has a story, a story of the birth, a story of coming together, a story of feelings, etc; if it is perfectly crafted, that’s the MOMENT! I wanted to craft every story to moments” –says Anurag

    BunnyBash is more about making a wish rather than an inspiration. A wish to change the unorganized event industry, wish to establish both online and offline store to connect with the clients, listen to them, take a chance to shape their dream memories. Overall, a wish to establish a milestone remembered for complete event products and rental solutions.

    Host should just feel the moments and enjoy it and let us direct and produce a film that will be worth remembering and watching for the rest of our life.

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    The name BunnyBash is derived by combining the words Bunny and Bash.

    Bunny is associated with speed, sensitivity, planning, opportunity and action. It also symbolizes those moments in life when one must “hop to” even in unfamiliar surroundings, using one’s inner light for directions. While Bash means the party or get-together.

    BunnyBash Logo

    What is BunnyBash

    BunnyBash crafts birthdays, baby shower, naming ceremony, housewarming, engagements, surprise planning and all sorts of corporate events. BunnyBash simplifies the service process of the event industry with event & party rentals, party decor packages, party snack boxes, event artists & venue booking and DIY (Do-It-Yourself) party boxes.

    It sells DIY party boxes pan India available at its website and marketplaces like Amazon and Flipkart. It has specialized packages, including for dogs and cats birthdays, which a lot of us wish to celebrate but don’t know how to or with what. BunnyBash also provides specialized packages for surprise parties.

    In E-commerce event planning and organization, there is no theme based decoration available except us.

    BunnyBash Products & Services

    BunnyBash – Revenue Model

    BunnyBash earns revenue through the sale of Theme Decor Packages, Party Snack Boxes and DIY (Do-It-Yourself) Party Boxes, customized gifts, etc. and by renting various party equipment. It also earns a commission from venue owners and artists.

    BunnyBash – Funding and Investors

    BunnyBash is a bootstraped company.

    I believe that to start something new you just need ‘JOSH’! Funding is needed for expansion and aggressive marketing.

    BunnyBash – User Acquisition

    BunnyBash employs both online and offline marketing channels to reach a wider demographic. It emphasizes on community events to reach community people and runs campaigns online to attract the youth. BunnyBash also collaborates with restaurants & other corporates to establish its presence.

    Ongoing evolution of our thought process is through our customers.

    Relevant Read: MeraEvents- Helping You Create a Successful Event

    BunnyBash – Startup Challenges

    Getting customers to understand the difference of charges between different packages and products is a challenging task for the BunnyBash team. As Anurag says, many people are not aware of the variety of products available and required for creating an event.

    People usually know about different types of phone brands and the specifications however if you ask just randomly how many different types of balloons are there and what makes them different or what are the prices, not many can answer. We have to make them understand why there is a difference between charges and what the difference is.

    Getting good human resources is another big hurdle. It is very difficult to find experienced decorators & florists and the vetting procedure takes the longest time.

    BunnyBash – Competitors

    Anurag believes that the current competitors are the unorganized players and freelancers from the industry. While he feels that the players from the organized sector make the industry more professionally managed, which is beneficial for both the businesses and customers.

    I never feel and believe that organized players and budding startups can be a competitor to each other, in fact being organized they strengthen the industry, establish transparency in financial prospects, open room for trained, experienced and professional manpower. We cannot overcome the present scenario with a magic wand, it all depends on the best customer experience we provide, which will lead to a comparative atmosphere and becoming the preferred choice.

    BunnyBash – Future Plans

    BunnyBash initially started operating in Bangalore. Currently, it has started its store in Mumbai. The company has plans to expand to Pune and Hyderabad by the end of July 2019. BunnyBash also estimates to open 25 offline stores in the next 3 years with an industry-leading online presence.

    BunnyBash has no plans of acquire any business as confirmed by Anurag.

    A startup is culture of someone else’s mind. If a startup is doing very well in the initial stages, it is because of the effort of the initial support of people who started it without them it would not thrive. And if the startup is not working as needed, it is useless to acquire.

    “Being into marketing solutions, I managed completely with brand design, marketing collaterals, co-branding activities and brand activation. As per technology and business automation is concerned, I have utilized the 200% of startup wave in India! Now you get technology essentials either absolutely free or with limitations (ideal for a small team). Now you can travel up to 5 km in just Rs.35-thanks to bike taxi startups, you can reach other cities for vendor tie-ups and meetings via car sharing app, you can get clean and professionally managed hotels at just Rs.499, you can get unpaid and paid highly qualified and intelligent interns via free applications, unlimited calls and 4G internet at just Rs.149/month. I think you cannot ask for more than the current startup ecosystem, not only solving the problems of the society but also of budding startups (Bhai-Bhai)” – Anurag Singh.