Tag: Bootstarpped startup

  • MyCaptain: Shaping Future Innovators with Skill Development

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    As a teenager, discovering and following your passion is difficult in India as neither the education system offers ample time, relevant knowledge, and the right motivation nor the society supports it. We are judged based on our ability to memorize content and attend classes. This is one of the core problems in EdTech that Zeeshan and the team are trying to solve through MyCaptain. Climber Knowledge and Careers Pvt Ltd is the Parent Company of MyCaptain.

    MyCaptain is an online mentoring platform where, young achievers from across the globe, mentor school and college students in their fields of interest and passions. Read this article to learn more about MyCaptain company, products, shareholders, revenue model, business model, growth, founders, challenges, achievements, and future plans.

    MyCaptain Company Details

    Startup Name MyCaptain
    Headquarter Bengaluru, India
    Sector Edtech
    Founders Mohammed Zeeshan, Sameer Ramesh, Ruhan Naqash, Fatema Hussein
    Founded 2013
    Parent Organization Climber Knowledge and Careers pvt ltd
    Website mycaptain.in

    About MyCaptain Company and How it Works
    MyCaptain – Industry
    MyCaptain – Founders and Team
    MyCaptain – Startup Story
    MyCaptain – Products and Courses
    MyCaptain – Name, Tagline, and Logo
    MyCaptain – Startup Launch
    MyCaptain – User Acquisition and Growth
    MyCaptain – Business Model and Revenue Model
    MyCaptain – Financials
    MyCaptain – Funding
    MyCaptain – Shareholding
    MyCaptain – Challenges Faced
    MyCaptain – Advisors and Mentors
    MyCaptain – Recognition and Achievements
    MyCaptain – Future Plans

    Learn online with MyCaptain

    About MyCaptain Company and How it Works

    MyCaptain is an online platform where you can learn what you love, live, and online with young Professionals. The MyCaptain team believes that students need to be able to make informed career choices and they envision enabling a societal mindset shift when it comes to different offbeat and traditional careers in the country, and eventually the World.

    The Core belief of the team behind running MyCaptain is that everyone deserves to explore the magic of all the professional fields and potential careers out there.

    Mentors conduct one-month-long online, live workshops for students to help them learn the basics and get an idea about career opportunities in their interest field.

    The regular online sessions are one-to-many, but separate one-to-one sessions can be scheduled in case of extra queries. Any such extra session is free, and students can discuss their questions even after the program is over.

    MyCaptain – Industry

    In 2022, the global education market was estimated to generate $5.76 billion in revenue. By 2029, it is expected to grow to $11.83 billion. The Indian education industry is currently worth around $117 billion and is expected to grow to $225 billion by FY25. The K-12 segment plays a major role, contributing approximately $48.9 billion. Meanwhile, India’s EdTech sector is booming, with several startups reaching unicorn status.

    MyCaptain – Founders and Team

    Mohammed Zeeshan (CEO and Co-Founder), Sameer Ramesh (CPO and Co-Founder), Ruhan Naqash (CMO and Co-founder), and Fatema Hussein co-founded MyCaptain in 2013.

    MyCaptain Founders
    MyCaptain Founders – Ruhan Naqash (left), Sameer Ramesh (centre), Mohammed Zeeshan (right)

    Zeeshan was Sameer’s school friend back from Nagpur and had shared a common interest in sports, music, and the desire to impact people around them. Zeeshan met Ruhan while in College (SRM University), while one was pursuing mechanical engineering and the other Electronics and communication. Sameer was pursuing a B.E in Industrial Engineering & Diploma in Experiential Education. The trio eventually decided to come together and build MyCaptain.

    Mycaptain Team
    MyCaptain Team

    The current company size is 170 people, and the average age of all the team members is 23. The founders are the oldest (26, 25, 25). The company’s culture is that of ambition, perseverance, and celebrating achievements.

    They also believe in being the most caring when it comes to their customers (mentees). The startup hires young people because they believe that the problems of the young generation can only be solved by young people. More recently, to further scale, they have been recruiting more experienced people who have the vigor for education and want to make a change.

    MyCaptain – Startup Story

    The idea of MyCaptain was born out of a hostel room discussion. Zeeshan (CEO and Co-Founder) wanted to become an Astronomer, Sameer (Co-Founder) wanted to become a Tech blogger and Ruhan (Co-Founder) wanted to become a Writer. But when they approached their parents for the same, they were met with criticism, and cynicism and eventually all three ended up studying Engineering, a subject they were never passionate about.

    While in college they met amazing potential filmmakers, designers, developers, photographers, models, and whatnot, but unfortunately they all were studying subjects they had no interest in. This led the founders to believe that the problem of making uninformed career choices or not being able to follow their passions was a problem that their entire generation faced.

    They launched MyCaptain in 2015, after trying out a lot of models and learning modules. They even validated their ideas by conducting offline boot camps and workshops and slowly moved them online. This is how MyCaptain began, where students could learn whatever they loved, Live and Online with young professionals.

    The initial people that they talked to about their company were their target audience i.e. college students, and their parents. And everyone they talked to, said the same thing: “I wish I had something like this right now/when I was in college”.


    Codevidhya Success Story – Ed-Tech Startup Following ‘Learn by Doing’ Approach!
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    carried out in 2017, shockingly revealed that 95% engineers in India are not fit
    for software development jobs. Codevidhya is an Ed-Tech co…


    MyCaptain – Products and Courses

    Mycaptain Course Enrollment
    MyCaptain Course Enrollment

    MyCaptain is an Online app (and web app), where they conduct 4-week learning journeys for students in fields right from stand-up comedy to Machine learning. The 4-week learning journeys consist of International level and relatable content (both video and text), amazing projects, and exciting Live Video Classes with Young professionals and Achievers from these fields.

    Each program is designed in a way that by the end of the program, the student has something tangible – Like the students from the MyCaptain novel-writing program have the first chapter of their novel ready and edited by the end of the program. The students from the MyCaptain web development program have their first website ready and so on.

    The company offers skill-based courses, advanced courses to get a job, and a lot of content on your interest. An Overview of MyCaptain Courses is as follows:

    Business Visual Arts Creatives & Literature Technology
    Entrepreneurship & Advanced Photography Psychology AI
    Marketing and Advertising Graphic Design Journalism & Media Studies C Programming
    Digital Marketing Short Film Making Spoken Word Poetry Andorid App Development
    Stock Market and Finance UI & UX Design Content Writing & Blogging CPP Programming
    Business Communication Fashion Design Novel & Creative Writing Python & Java Programming
    Business Analytics Illustrations & Doodling Music Production Full Stack Development
    Event Management Social Media Content Creation Data Analytics with Python
    Search Engine Optimization Humor & Standup Comedy Writing

    The problem that this solves is it gives the students a kickstart into their field of passion by not only helping them build something tangible in the field but also connecting them with the right mentors to get guided and get a real-life experience of the field as well.

    Initially, they launched a magazine called Inking Pages back in 2013 – 2014, which was written by college students pursuing various degrees in different colleges and was meant for school students to make a more informed career choice. However, they had failed to realize that online content consumption was way higher than print. But to be able to conduct online programs, the team needed experience in creating great learning experiences. So they started with offline boot camps and eventually moved to online programs.

    In August 2020, MyCaptain announced the ‘Freemium’ version of its mobile application and website. This will allow its users to take Free Live Sessions, micro-courses, and demo classes covering 40+ Potential careers and subjects, such as Photography, App Development, and Music Production to name a few.

    With 100,000+ paid users in 2020, MyCaptain wanted to go the extra mile by providing a platform to each and every individual who wishes to explore their passion, which will help them evolve in their career as well as personal lives. In this endeavor, the company decided to launch an unpaid version of its Live Online Courses for the first time ever.


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    Mycaptain Logo
    MyCaptain Logo

    On a train journey for a B Plan competition back in 2014, when the founders were still in college, they decided to watch a movie called “Dead Poets’ Society”. The movie in their head changed the role of a teacher and how it should evolve with time and also featured the famous poem “O Captain My Captain” by Walt Whitman. This was a turning point for them as they understood how Education and learning were not just about textbooks, videos, or lectures and had a deeper reliance on human relationships, and mentoring as well!

    The tagline for MyCaptain is “Learn what you love”. It clearly talks about their culture and vision as an organization.

    “We want to facilitate your learning and professional development in the field that you truly love! The logo has a hand in it, which is a symbol of being offbeat, and breaking the norms for us. We are perceived by our stakeholders, and mentees as a revolution.”, said Ruhan Naqash, co-founder of MyCaptain.

    MyCaptain – Startup Launch

    MyCaptain Bangalore Office
    MyCaptain Bangalore Office

    In February 2015, just a month after the founders formally launched MyCaptain, there was a Fest at SRM University (Zeeshan and Ruhan’s College). The team put up a stall there, with only 4 programs under their belt at that time – Entrepreneurship, creative writing, Ethical Hacking, and Astronomy. They saw a whopping 192 people pay upfront for these programs on the very first day of the Fest. This led to them having a strong belief that this product was something people wanted and it solved a real solution.

    They started mentoring by delivering live online sessions on the free version of WizIQ (an E-learning delivery platform) and used WhatsApp groups to communicate and interact with the mentees. They used to share videos and other such learning materials via Google Drive.

    MyCaptain has evolved over two years, and now they use their platform with a lot more added features and customization that suit the needs of mentees for the live sessions.


    Byju’s Success Story- Latest News, Founder, Business Model, How it Started
    Imagine you are sitting in a packed class, and the teacher is explaining an
    important concept. While it’s seeming that everyone else is understanding the
    concept and nodding their head in unison, you are feeling a bit off beat, as
    every word being explained is simply getting bounced off your head. D…


    MyCaptain – User Acquisition and Growth

    Mycaptain Customer Acquisition
    MyCaptain Customer Acquisition

    MyCaptain has a very strong presence in colleges and runs arguably India’s largest Campus Ambassador Program with more than 600-800 active campus ambassadors every month. Their marketing campaigns inside colleges, where their tone has been brash (for example “Has your professor ever built an app? Our mentors have! Learn App development with us”) have gone viral within campuses.

    This has led to conversion rates of 20-25% on the potential leads that they generate from these campuses. The startup has scaled to more than paid mentees so far through their Campus Ambassador Model, and a strong online advertising strategy.

    MyCaptain runs operations all across India and has its headquarters in Bangalore. Their revenue in the financial year 2021 was south of 1 Million dollars and has had a paid user base of 80,000+ which is equivalent to highly funded companies like Unacademy and Vedantu from the Education sector. All of this is completely bootstrapped without raising a single penny. Their NPS is above 50+ which is one of the highest for Education products all across the World.

    MyCaptain also raised funding of $3 million in order to further scale course offerings, acquire more users, increase revenue, and grow the team.

    MyCaptain – Business Model and Revenue Model

    MyCaptain has been generating revenue and is profitable right from the first day. Students pay 1,000 rupees for a month-long workshop. Mentors get a part of this amount, and the company gets the rest.

    The rest of the compensation for mentors happens by helping them get mentors for their research or work. They are also given LORs, and the startup even helps them get funds for their research or startup.

    An example of one such event is the ‘Indian Youth Conclave‘ which consists of sessions that help students gain useful insights into their field of interest. The event spans over a couple of days and covers topics from various domains.

    Mycaptain Course Revenue Split
    MyCaptain Course Revenue Split

    MyCaptain – Financials

    MyCaptain has experienced fluctuations in its financial performance over the past few years. The company has shown revenue growth but has also faced increasing expenses, leading to sustained losses.

    Particulars FY23 FY22 FY21 FY20
    Revenue INR 17.3 crore INR 12.4 crore INR 10.9 crore INR 4.9 crore
    Expenses INR 38.3 crore INR 19.9 crore INR 11.5 crore INR 4.7 crore
    Profit/(Loss) INR -21 crore INR -7.4 crore INR -0.6 crore INR 0.2 crore
    Mycaptain Financials
    MyCaptain Financials

    MyCaptain Revenue:

    The company has seen a strong revenue increase, growing from INR 12.4 crore in FY22 to INR 17.3 crore in FY23.

    Revenue Breakdown FY23 FY22
    Revenue from Operations INR 17 crore INR 12.3 crore
    Other Income INR 0.3 crore INR 0.2 crore

    MyCaptain Profit/Loss:

    MyCaptain’s losses widened from INR 7.4 crore in FY22 to INR 21 crore in FY23, primarily due to higher expenses.

    MyCaptain Expenses:

    Expenses more than doubled from INR 19.9 crore in FY22 to INR 38.3 crore in FY23, driven by increased employee costs and other expenses.

    Expense Breakdown FY23 FY22
    Employee Benefit Expense INR 17.3 crore INR 10.5 crore
    Finance Cost INR 0.8 crore INR 0.2 crore
    Depreciation & Amortisation INR 0.2 crore INR 0.1 crore
    Other Expenses INR 20 crore INR 8.2 crore

    Quick Summary:

    • Revenue Growth: Increased by INR 4.9 crore (from INR 12.4 crore in FY22 to INR 17.3 crore in FY23).
    • Higher Expenses: More than doubled, increasing by INR 18.4 crore (from INR 19.9 crore in FY22 to INR 38.3 crore in FY23).
    • Losses Widened: Increased from INR 7.4 crore to INR 21 crore due to higher operational costs.
    • Major Expense Contributors: Employee benefits and other expenses saw significant rises.

    upGrad – Founders | Competitors | Funding | Revenue | Business Model
    Company Profile is an initiative by StartupTalky to publish verified information
    on different startups and organizations. The content in this post has been
    approved by the organization it is based on. With an exponential growth in the number of internet and smartphone users in
    India, turning online…


    MyCaptain – Funding

    The education technology start-up secured INR 14 crore in funding from angel investing platform Inflection Point Ventures, along with MyNavi, Piper Serica, Super Capital, and Ankur Capital in March 2024. MyCaptain has raised $4.7 million in a total of 2 funding rounds.

    Date Stage Amount Investors
    March 2024 Seed Round INR 14 crores Inflection Point Ventures, MyNavi, Piper Serica, Super Capital and Ankur Capital
    January 2022 Series A $3 Million Ankur Capital, Inflection Point Ventures, Firstport Ventures, IIM Calcutta Angels Network, and Singapore Angel Investors

    MyCaptain – Shareholding

    MyCaptain’s shareholding pattern as of April 2024, sourced from Tracxn:

    MyCaptain Shareholders Percentage
    Mohammed Zeeshan 26.6%
    Sameer Ramesh 17.7%
    Ruhan Naqash 8.2%
    Ankur Capital 14.7%
    Piper Serica 4.3%
    Beacon Trusteeship 2.9%
    Starfresh Ventures 0.3%
    Inflection Point Ventures 0.3%
    Mintosh < 0.1%
    Leadway Ventures 0.2%
    Mynavi 4.5%
    Roundtable My Captain 1.1%
    ZoomIn < 0.1%
    DRS Dilip Roadlines < 0.1%
    Rj Estates
    Angel 11.0%
    Other People 1.8%
    ESOP Pool 6.1%
    Total 100.00%
    Mycaptain Shareholding
    MyCaptain Shareholding

    MyCaptain – Challenges Faced

    One major challenge was faced when the founders went bankrupt and were in heavy debt before starting MyCaptain as their magazine didn’t take off.

    At the end of 2014, they had subscribers for their magazine but did not have the resources to cater to them. They were liable to print 12 more issues of the magazine, but the founders didn’t have the funds to do so and were in debt of around 2.5L.

    The idea of MyCaptain was born during this phase. The revenue from the first few months of starting the company helped them clear the debt.

    Another challenge MyCaptain faced in the very initial days (5 years ago) was acquiring mentors when their credibility was low. This was overcome at the time, after the IIM Bangalore incubation, that the founders got right after college. They also used a strong network effect of vetting and referral from their then-mentor pool. Right now MyCaptain has a pool of 250+ mentors.

    MyCaptain – Advisors and Mentors

    The company’s chief advisor has been Mr. Naga Raja Prakasham who is an investor and also a startup mentor at IIM Bangalore. His advice has been very precious for them.

    MyCaptain – Recognition and Achievements

    • MyCaptain was incubated at NSRCEL, IIM Bangalore in 2016.
    • SDSN awarded MyCaptain as one of the top 50 youth-led solutions in the world working towards Quality education and Decent economic growth and work.

    MyCaptain – Future Plans

    MyCaptain plans to expand into new cities, set up regional sales centers, and introduce more courses, including placement readiness programs in content, design, visual arts, finance, and business. Additionally, it aims to build a full-stack career platform to help early professionals discover their passions, develop practical skills, and secure empowering jobs. MyCaptain targets over 50,000 yearly enrollments and aims to reach Rs 100 crore in bookings by FY 2025-26.

    FAQs

    What is MyCaptain?

    MyCaptain is an online mentoring platform based in Bangalore where young achievers across the globe can mentor school and college students in their fields of interest and passions.

    Who is MyCaptain Founder?

    Mohammed Zeeshan, Sameer Ramesh, Ruhan Naqash, and Fatema Hussein are the co-founders of MyCaptain.

    When was MyCaptain founded?

    MyCaptain was founded in 2013.

    What are MyCaptain Courses?

    MyCaptain offers various Courses in several fields:

    • Business (Entrepreneurship, SEO, Business Analytics, etc.)
    • Visual Arts (Photography, Short film making, Fashion design, etc.)
    • Creatives (Creative/Novel/Humour/Content Writing, Journalism, etc.)
    • Technology (Web Programming, Full Stack Development, Java/C/Python, etc.)

    Who are the competitors of MyCaptain?

    Some top competitors of MyCaptain are:

    • Coursera
    • upGrad
    • Udemy
    • Udacity
    • Edureka
    • Simplilearn
    • Imarticus Learning
  • Top 13 Most Successful Bootstrapped Startups in India in 2023

    India is a global leader in the number of startups, with many talented entrepreneurs taking the plunge to bring their ideas to life. Despite the inherent risks, startups in India have a promising future thanks to the creative techniques and unique business models devised by the country’s youth.

    Bootstrapping, which involves starting a business with one’s own finances without external funding, is a popular approach among Indian entrepreneurs. This independent method has paved the way for numerous successful bootstrapped startups in India, some of which have been thriving for over 25 years. These startups span various sectors, including food, software, dating, and shopping, and have honed their strategies to cater perfectly to Indian households.

    Overall, the future looks bright for bootstrapped startups in India as they continue to innovate and meet the needs of the country’s dynamic market. Join us on this exploration of India’s top bootstrapped startups, where we will showcase their inspiring stories, shed light on their remarkable achievements, and delve into the secrets of their success.

    Most successful Indian Bootstrapped Startups

    Top Bootstrapped Startups In India

    Here are some of the most successful bootstrapped startups in India.

    1. FusionCharts
    2. Zoho Corporation
    3. 42Gears
    4. Zerodha
    5. Freshworks
    6. GrabOn
    7. HappyFox
    8. QuackQuack
    9. Thinkpot
    10. Kayako
    11. Wingify
    12. Tagalys
    13. SocialPilot

    FusionCharts

    Company Name FusionCharts
    Website www.fusioncharts.com
    Headquarters Kolkata
    Deals In Data visualization solutions
    Founders Pallav Nadhani
    Founded 2003

    FusionChart - Successful Bootstrapped Startups in India
    FusionChart – Successful Bootstrapped Startups in India

    It is a startup with offices in places such as Bangalore and Kolkata. It is a one hundred percent bootstrapped startup and was started in 2003. It helps to chart several pieces of information together. It uses various software such as Javascript, SVG, and VML and can create compact, interactive, and easily understood charts.

    Pallav Nadhani started it. It has spread in over one hundred eighteen countries and is used mainly in the United States, Korea, and Europe. It has over ten million users. It has expanded many times its original size and has been recognized widely. Its staff has also been increased up to two hundred and fifty times and its revenue.

    Nadhani worked alone developing the product, its website, sales, marketing, and customer support for the first three years. Also, she independently set up the whole company, and the company used up the money it made in expanding its area of business. These apps are mainly used because of their ease and effectiveness in depicting ideas in charts.


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    Zoho Corporation

    Company Name Zoho Corporation
    Website www.zoho.com
    Headquarters Chennai
    Deals In Online productivity tools and business software solutions
    Founders Sridhar Vembu, Tony G. Thomas, Sreenivas Kanumuru
    Founded 1996

    Zoho - Successful Bootstrapped Startups in India
    Zoho – Successful Bootstrapped Startups in India

    It is a company that makes business tools based on the web. It offers a range of software that office workers need. It was founded as early as 1996. In its previous stage, it was also known by the name AdventNet. It is privately owned. There are over fifty applications that are a part of the software set provided by it. It helps in conducting office functions with ease.

    Sridhar Vembu founded it along with Tony Thomas. Zoho was founded in the year 1996 and has now spread over the globe. Its headquarters is in Chennai, which is in India. Its total assets include five hundred seventy million US dollars. It has many employees, which is more than ten thousand people working under it. It has a total of twelve offices worldwide.

    It is a bootstrapped startup as it first started with the two brothers who set up this company with the help of Tony Thomas. Sridhar agreed to do the sales himself and printed cards for business. After getting many contracts, they started focusing their attention on making new products. After the year nineteen ninety-eight, when the sales of this company crossed the one million mark, they started getting paid and hiring people t work for them.

    ZOHO the bootstrapped company (Zoho Case study )

    42Gears

    Company Name 42Gears
    Website www.42gears.com
    Headquarters Banglore
    Deals In Enterprise mobility management (EMM) solutions
    Founders Onkar Singh
    Founded 2009

    42Gears - Bootstrapped Startup in India
    42Gears – Bootstrapped Startup in India

    42 Gears provide a set of software tools that are a single management system used in mobiles, personal computers, and other devices. It also helps in other functions such as securing the phone, creating content, collaborating, etc. It also has a private mobile testing app that goes by the name Astrofarm. It helps in mobile security, management, EMM, BYOD, MDM, etc.

    It was founded in 2009 by Onkar Singh and Prakash Gupta. It has over eighteen thousand customers and has spread across one hundred fifteen different countries across the globe. It has been successfully used in more than five million devices and has one hundred thirty partners worldwide. It is still privately owned and gaining popularity with social media advertising.

    It is bootstrapped as Onkar and Prakash set up this company on their own. They decided to risk it, as they were sure that they would be stable once the economy had recovered. His thirteen years of experience in the software field helped them create proper tools that would be helpful to people. Also, the company flourished after they made a profit on their own.


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    Zerodha

    Company Name Zerodha
    Website Zerodha.com
    Headquarters Banglore
    Deals In Online retail stockbroking and investment services
    Founders Nithin Kamath, Nikhil Kamath
    Founded 2010

    Zerodha - bootstrap company in india
    Zerodha – bootstrap company in India

    It is a platform that deals explicitly with electronic trading and provides financial services. Its products include kites, coins, and consoles, and it offers services for trading with commodities, mutual funds, government funds, bonds, equity, etc. It reached its peak in the year 2020. The name comes from the words Zero and Rodha combined.

    Nithin Kamath founded this Zerodha in the year 2010. Its headquarters is in Bangalore. Its income is ₹4,042 crores. And at present, it has over one thousand one hundred people working under it. About five million people are using it now, and it has become the largest retail stockbroker in India, with almost fifteen percent of stocks from the market at its name.

    It is a bootstrapped startup as, In June two thousand twenty, Zerodha attained a self-assessed valuation of over one billion USD. The money that was used to set up the company was their own. In the year two thousand fifteen, Zerodha won the Bootstrap Champ trophy. They have to rely totally on their salaries for their company’s growth.


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    Freshworks

    Company Name Freshworks
    Website www.freshworks.com
    Headquarters Chennai
    Deals In Customer engagement software
    Founders Girish Mathrubootham, Shan Krishnasamy
    Founded 2010

    Freshworks - bootstrap startup in India
    Freshworks – bootstrap startup in India

    Freshworks is a global software company that provides customer engagement software solutions to businesses. Their suite of products includes helpdesk software, CRM, marketing automation, and more, helping organizations streamline customer support, sales, and marketing processes for improved customer experiences and business growth. Furthermore, Freshworks has expanded its product portfolio to include Freshservice (IT service management software), Freshchat (live chat software), Freshcaller (cloud-based call center software), and more.

    It was founded by Girish Mathrubootham and Shan Krishnasamy in 2010, with the aim of offering a cloud-based customer support software solution. Freshworks started as a bootstrapped company in India and now has gained recognition and a loyal customer base worldwide.

    GrabOn

    Company Name GrabOn
    Website www.grabon.in
    Headquarters Hyderabad
    Deals In Online coupon codes, deals, and discounts for online shopping sites in India
    Founders Ashok Reddy, Bhanu Raj
    Founded 2013

    GrabOn - indian bootstrapped startup
    GrabOn – Indian bootstrapped startup

    GrabOn is probably the first company that comes to our mind when we think about the bootstrapped business of India. Founded by Ashok Reddy in 2013, it is the largest and leading affiliate e-commerce brand in the country. With its wide range of coupons and deals on various renowned brands, it has truly made the shopping experience for online shoppers easy and affordable.

    GrabOn ensures that its deals and coupons are regularly updated and verified to maintain their authenticity and usability. Users can explore deals based on specific categories or search for deals from their preferred online stores. The platform also provides a seamless user experience with features like deal alerts, personalized recommendations, and user reviews.


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    HappyFox

    Company Name HappyFox
    Website www.happyfox.com
    Headquarters Chennai
    Deals In Customer support and helpdesk software
    Founders Shalin Jain, Shervin John Thulasidasan
    Founded 2011

    HappyFox - top bootstrapped startups in India
    HappyFox – top bootstrapped startups in India

    HappyFox, founded in 2011 by Shalin Jain, started as a bootstrap company, relying on its internal resources and self-funding to establish its customer support and helpdesk software solutions. As a bootstrap company, HappyFox demonstrated remarkable determination, resilience, and a commitment to building a successful business without relying on external investments.

    It is a help desk and customer support software solution company. Over the years, the company has grown by leaps and bounds, becoming the best ticketing software for modern IT teams. Trusted and used by several fortune 500 brands, the company offers mind-blowing customer support all the time. Moreover, the company has also expanded its business and has its presence in California. So, if you are looking for a smart help desk software, happyFox is all you need!


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    QuackQuack

    Company Name QuackQuack
    Website www.quackquack.in
    Headquarters Hyderabad
    Deals In Online dating platform
    Founders Ravi Mittal
    Founded 2010

    QuackQuack - bootstrapped startup in India
    QuackQuack – bootstrapped startup in India

    QuackQuack is an Indian online dating platform founded in 2010 by Ravi Mittal. It is headquartered in Hyderabad, India. It is known to have been a bootstrap company during its early stages. QuackQuack is designed to connect singles and facilitate meaningful relationships, friendships, and matchmaking.

    With more than 4 million users, over 800k downloads, the company has seen 2.05 million matches. Going forward, the company is planning to start an in-app video chat feature using which strangers can have a video call if they want to. The company is also planning to launch its app in nearly 10 international languages.


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    Thinkpot

    Company Name Thinkpot
    Website www.thinkpot.com
    Headquarters Mumbai
    Deals In Inspirational and motivational products
    Founders Manoj Pillai
    Founded 2014

    Thinkpot, successful bootstrapped startups in India
    Thinkpot, successful bootstrapped startups in India

    Thinkpot is another successful bootstrapped company which is doing just fabulous work in creating and offering inspirational and motivational products. It is a leading merchandise brand in India which has gained huge fame due to its incredible range of products. Established in 2014 by Sumit and Ritesh, the company today deals in more than 1000 exemplary products. From stationary to bags and pouches, from drinkware to palo healthcare, you can find a vast collection of products at an affordable price. All the products of the company and designed to meet the trendy taste and preferences of today’s generation. They are made using unique technology and are sure to be of supreme quality.


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    Kayako

    Company Name Kayako
    Website www.kayako.com
    Headquarters Jalandhar
    Deals In Customer service software
    Founders Varun Shoor, Vikas Bhagat
    Founded 2001

    Kayako - bootstrapped company in India
    Kayako – bootstrapped company in India

    Kayako, a customer service software company, initially started as a bootstrap company. Founded in 2001 by Varun Shoor and Vikas Bhagat, Kayako focused on developing innovative solutions to help businesses improve their customer support processes. Kayako’s bootstrapping journey involved careful financial management, strategic planning, and a focus on delivering value to its customers. By staying lean and agile, the company could adapt quickly to market demands, invest in product enhancements, and provide exceptional customer service.

    The brand is known to provide customer service and help desk software services to businesses. The company provides a brilliant support to lakhs of firms and is still growing big day by day. Besides this, it also offers some excellent solutions such as e-commerce support, ticketing software, customer support, shared inbox and much more.


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    Wingify

    Company Name Wingify
    Website www.wingify.com
    Headquarters New Delhi
    Deals In Conversion rate optimization (CRO) software
    Founders Paras Chopra
    Founded 2009

    Wingify - Indian bootstrapped startup
    Wingify – Indian bootstrapped startup

    Wingify is recognized as one of the successful bootstrapped startups in India. It was founded in 2009 by Paras Chopra with the aim of providing conversion rate optimization (CRO) software solutions to businesses. By relying on its internal resources and revenue generation, Wingify managed to grow and establish itself as a leading player in the CRO software market without external funding or investments.

    Currently, thousands of customers use the extra-ordinary services provided by the company. With its par-excellent solutions such as e-commerce, SaaS, e-learning, media/publication and enterprises, Wingify has today become the country’s pioneering tool for optimizing a business’s online presence.


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    Tagalys

    Company Name Tagalys
    Website www.tagalys.com
    Headquarters Chennai
    Deals In eCommerce merchandising
    Founders Antony Kattukaran, Palaniappan Murugappan
    Founded 2012

    Tagalys - bootstrapped startup in India
    Tagalys – bootstrapped startup in India

    Tagalys is an Indian company that specializes in eCommerce merchandising solutions. Established by Antony Kattukaran and Palaniappan Chellapan, Tagalys has become the go-to option for retailers to optimize their business. Their software platform helps online retailers optimize and personalize their product search, navigation, and recommendations to enhance the shopping experience for customers. This company is on a mission to provide dynamic merchandising to various businesses. So, if someone wants to build and boost the revenue of an online store, Tagalys can be their best companion.

    SocialPilot

    Company Name SocialPilot
    Website www.socialpilot.co
    Headquarters Rajkot
    Deals In Social media marketing tools
    Founders Jimit Bagadiya, Tejas Mehta
    Founded 2014

    Social media has become a powerful tool in today’s world. It can easily make or break any business. Last on our list is one such bootstrapped company ‘SocialPilot’ that helps businesses to scale up their social media channels by offering social media marketing tools. Be it brand collaborations, engaging posts or insightful analysis, the company will take care of all your social media activities and give you the best results at the best price.

    Conclusion

    As we know, bootstrapping means being independent in every way and keeping everything in our own hands; it reduces the chances of getting into debt. Considering that most startups fail (almost ninety percent), we cannot guarantee that a bootstrapped startup will always be successful. The model of business and the goods that it deals with should be unique. Rest is a matter of luck regarding how the public responds to these products. But as bootstrapping makes the company independent, there are fewer chances of going indebted if it doesn’t succeed. All that is needed to make a company work is innovation.

    Bootstrapping is a good idea at present. the Thriving ecosystem of bootstrapped startups in India is a testament to the entrepreneurial talent, innovative ideas, and unwavering determination of Indian entrepreneurs. As they continue to disrupt industries, create value, and make a positive impact, these bootstrapped startups are shaping the future of India’s business landscape.

    FAQs

    What does it mean for a startup to be bootstrapped?

    Bootstrapping refers to starting and growing a business using the founder’s personal funds and resources, without external investment or funding.

    Which are the top Indian startups that are bootstrapped?

    Top Indian Startups that are bootstrapped are:

    • FusionCharts
    • ZOHO
    • 42Gears
    • Zerodha
    • Freshworks
    • Wingify
    • InMobi
    • MyOperator
    • Kayako
    • Paytm

    Which Indian bootstrapped startup became unicorn?

    Zerodha is an Indian bootstrapped startup that became unicorn in 2020.

    Why do startups need bootstrapping?

    Startups may choose bootstrapping to maintain control, avoid debt or equity financing, build resourcefulness, and prove viability before seeking external funding. It fosters independence and allows founders to retain ownership and decision-making power.

    What makes a bootstrapped company survive?

    If you too want to kick-start a bootstrap business, you must keep the below things in mind.

    • Come up with an innovative and unique business idea
    • Hire excellent employees as employees will be your true investment
    • Control your expenses
    • Focus on your customers
    • Keep an eye on your metrics

    What are the challenges faced by bootstrapped startups?

    Bootstrapped startups often face challenges such as limited resources, slower growth, and increased financial constraints. They need to carefully manage their finances, prioritize investments, and find creative solutions to overcome hurdles.

  • Inexpensive Ways To Launch a Product

    Are there any prerequisites for launching a product with a lot of booms? A lot of money and a big team during the launch will not give a kick-start to your start-up, it’s an illusion. You might have witnessed that sometimes celebrities/politicians accompany the writers on launch day and are unable to sell more than thousand copies. But at the same time, many young writers use inexpensive ways of marketing and advertise their piece of work and at times win awards. The the creative methods of popularizing along with the quality of the product makes it successful.

    Here we have listed down few inexpensive ways to launch a product or service.

    Social Media
    Giving Value for Free
    Giveaways
    Using Crowd Funding
    Promotion through Influencers
    Viral Marketing
    Video Marketing

    Cost-effective Ways To Launch A Product

    Social Media

    Social Media platforms like Facebook, Instagram, LinkedIn has evolved over the years. There is no limit of success because the target audience of a businesses is already there. Even some of the platforms like Instagram, Facebook has allowed businesses to sell their products directly to the audience by using some features. For E.g. you can use the shoppable post feature of Instagram to tag your product links which will help the user to buy products directly from your online store.

    While Social Media platforms play a major role in grabbing customers, blogs articles are the ‘unsung heroes’ for success. Write in detail about your firm and products, become a guest writer in popular blogs, collaborate, get featured in top-notch online publications, attend trade shows and seminars, make videos, use different channels, basically, connect with bloggers to get you featured on different blogs.

    Giving value for free

    It might seem like a pain to do things for free, but this can add incredible value to your product in the long run. the publicity and critics you get is invaluable.

    When people pay for something, it gives those people a sense of accomplishment, pride, and ownership, meaning they’ll value the goods or services more and complain less.

    Want to build a community? So, approach businesses who have an established community and ask how can you help them. This can be by offering something valuable which exposes you and what you have to offer to their big audience. This is a great way to build relationships. If you’ve got no budget, you need relationships.

    Why should you do something for free? With the help of this strategy, you can gather email address and other data about the user. Later, this data can be used for marketing or building your brand.

    Online Giveaways

    Giveaways can be an easy marketing strategy to promote your product launch, and in a relatively short amount of time. Everyone loves gifts; giveaways tend to generate quite a large amount of responses. While giveaways have their drawback of attracting people with little interest in the company, the strategy itself is one with immense potential.

    For example, you can create your sweepstakes with clear objectives and requirements, where you choose a winner randomly without any fee.

    Using Crowdfunding

    Crowdfunding is an innovative way to provide a modest amount of funding to young entrepreneurs and technology professionals needing an early stage or seed capital for start-up companies. Which may spur entrepreneurship and ultimately assist in boosting the growth of the real economy.

    A company raising funds through online crowdfunding platforms or websites and offers equity or debt interests in its business to investors who make small contributions, through a crowdfunding platform or social media. Usually, funding is sought online based on future projections rather than a viable business model in operation which increases the risk of failures and therefore a loss to the investors.

    You can use a social media platform like Facebook for your crowdfunding campaign. But you can’t raise funding using your existing network. You have to build a community of people who can raise fund and also interested in new ideas. You can create a Facebook Page for your crowdfunding campaign, it will help you to reach more and more new people.

    Some of the other Crowdfunding platforms you can look at are:

    • Milaap
    • Crowdera
    • BitGiving
    • Catapooolt

    Promotion through Influencers

    If you are a new brand and launching product for the first time then you might not have reach to a large audience. Influencers have a big audience, fans and followers who trust them. This is like a trust-based campaign. You need to build and maintain relationships with influencers offering them special discounts, holiday trips, cash prizes etc. The best thing about it is, influencers can give quick reviews to products as they get an immediate response on any endorsement and recommendations from their audience.

    Viral Marketing

    Anything that spreads like a virus, person to person easily is called Viral Marketing. This is used in social media where sharing is possible on social media.

    In many cases, a user uploads content that receives a huge response and shares and it goes viral within a short period. This can be planned to run a successful viral marketing campaign.

    Making videos on trending topics or on an unrelated niche, waiting for the right time to post and drive some traffic through paid ads. are few ways you can make the maximum impact for the campaign. But make sure that the content won’t backfire at you, in viral marketing, users are the pilots and they have the power to do anything with that content.

    Also read: How to make your Video go Viral

    Video Marketing

    Nowadays people prefer video content more than text content. Video marketing simply means that you are branding your product through videos. You don’t need a high budget for making videos. Start from your mobile camera and try to make interactive videos that can explain about your product appropriately. You can also make “How-To” videos of your products and upload them on YouTube so that you will be able to generate a lot of traffic to your product.

    YouTube is the second largest search engine after Google and the best thing is it’s is free for everyone. You can take advantage of this new era and keep updating yourself and the way you operate a business with time.

    Conclusion

    All these ways of launching a product will save your money but make sure you are ready to invest your time. These are few tips from a never-ending list.

    Checkout our website StartupTalky for more information related to marketing, start-ups, interviews and much more.

  • Everything You Need to Know About Product Hunt

    Your business gain attention because of your products and services. If your products are not good enough, your business will not flourish. Your product can only gather attention, if it has the ability to change the world. Now when you launch a product, it has to be visible enough for your audience to even ponder about it. Internet has given us the facility to connect with from all over the world. Everyone is online now. So, it is necessary, to understand where, when and how the product should get launched.

    We will talk about an amazing platform where you can launch your product. Here we will talk about everything that one needs to know about product hunt, so let’s get started

    What Is Product Hunt?
    Why Should You Launch Your Product on Product Hunt?
    How to Submit Your Product on Product Hunt?
    Who Are Hunters?
    Who Are Makers?
    What Can You Launch on Product Hunt?

    What Is Product Hunt?

    Founded by Ryan Hoover in 2013, Product Hunt is a website that gives a platform to developers to launch their new product. Product Hunt has a huge audience that follows it. If you have any online products like a web app or mobile app, you can just register for it and they will feature you in their list if your app is worth it. The best thing about launching a product on Product Hunt is that it is all free and has quality checking. Real people check your product and decide whether to feature it or not. Therefore, many people check out the list to know about the new products launched on the internet.

    Why Should You Launch Your Product on Product Hunt?

    Mass Reach: As already told, many tech geeks do keep a track of Product Hunt lists. So, there is a very strong possibility that you will grab the attention of many tech people, who might be in the need of your product.

    Free: There is nothing wrong in trying Product Hunt as it is all free to launch your product on Product Hunt. Even if you don’t make it to the list, you will not lose anything.

    Feedbacks : You will get much feedback, both positive and negative. You can act on those feedbacks and improve your products. People will tell you what they need and want in your product. Therefore, you will not have to conduct any survey to check the market need for your product.

    Investors: You might have bigger plans for your product and with the help of Product Hunt, you might find investors who believe in the growth of your product. Investors keep roaming all around the web to find an investing opportunity. They will not let an opportunity to go away if they see potential in your product.

    Media: There are so many famous blogs that follow the list of Product Hunt. You might end up getting an article based on your product only, publish on a news blog. This will instantly increase your traffic and user base.

    However, this is just a possibility. Very few products with some really special features could do that. Do not get fantasized by these advantages. Don’t create expectations because when it doesn’t happen as expected, it hurts. This will result in de-motivation. The only disadvantage of Product Hunt is that it is very, very tough to make it to the feature list.

    How to Submit Your Product on Product Hunt?

    • Signup to Product Hunt
    • Once you are logged into your account, click on the “+” button in the top right.
    • Submit all the details including description and tagline. Please note that your account should have the access to post and submit products. You will need to become a contributor in case you want to post a product.

    Who Are Hunters?

    Hunters are the accounts or basically, the people who have the ability or better say, permission to hunt new products. They are the one who finds new products and shows to the rest of the community. Anyone can become a hunter by participating in community weeks, up voting products, create collections, and others. Your aim is to get as many followers as you can, to become a hunter.

    Who Are Makers?

    Makers are the people who develop the product and submit it to Product Hunt. There are mostly developers, inventors, and writers.

    How to Launch Product on Product Hunt

    What Can You Launch on Product Hunt?

    • Web Apps  
    • Mobile Apps  
    • Hardware Products    
    • Games
    • Books  
    • Podcasts

    Conclusion

    Product Hunt is one of the most popular and the best platform to launch your products. Many people create amazing things but don’t know what to do with that , if you want to let people be aware of your product, you need to market it properly. If you come up with some crazy idea, then don’t stop yourself to create it because you do have a great platform, though whose helps you can launch the product.

    FAQs

    What are some alternatives of Product Hunt?

    Some fo the alternatives of Product Hunt are, YCombinator, AngleList, Beta Page, and Netted.

    What is the purpose of Product Hunt?

    The main purpose of product hunt is to  help makers launch their products in their website where they find their first customers who use the products and provide feedbacks to the makers.

    Who is the founder of Product Hunt?

    Ryan Hoover is the founder of Product Hunt.

  • Toch AI Startup Story: Revolutionizing Video Content with AI & ML

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Toch.

    We are witnessing a tsunami of video content that is growing every minute. As per the Global Video AI Market data, the growth is measured at supersonic speeds. Statistics show that the market for short-form video content is expected to be at $169.4bn by the year 2025. In the hypersonic world that we live in, the venerated IoT solutions are the only coping mechanism. Toch AI is a SaaS company with cloud-agnostic AI solutions. It offers professional services by taking noisy, large data sets and transforming them into engrossing and compelling hyper-global videos.

    Founded by Vinayak S, Saket Dandotia, and Alok Patil in 2016, the startup intends to disrupt video technology by automating workflow using Artificial Intelligence and Machine Learning algorithms, thereby reducing the go-to-market time and costs and increasing ROI for clients.

    StartupTalky interviewed Mr. Vinayak Shrivastav (Co-founder & CEO, Toch) to get insights on the startup story and roadmap ahead of the organization. In this article, you’ll discover how Toch was started, its revenue model, marketing strategies, and more.

    Toch – Company Highlights

    Startup Name Toch
    Founders Vinayak Shrivastav (CEO), Saket Dandotia (COO), Alok Patil (CTO)
    Headquarters Mumbai
    Founded 2016
    Industry Video Tech
    Funding $13.3mn (December 2021)
    Website toch.ai

    Toch – Latest News

    December 23, 2021 – Toch.ai partners with USA cricket with an aim to provide video highlights and clips for the Facebook, Twitter, and YouTube channels for USA cricket.

    Toch – About and Vision
    Toch – Industry Details
    Toch – Idea & Inspiration
    Toch – Product and USP
    Toch – Founders and Team
    Toch – Name and Logo
    Toch – Business Model & Revenue Model
    Toch – Launch and Marketing Strategies
    Toch – Funding
    Toch – Partnerships
    Toch – Recognition & Achievements
    Toch – Current Growth and Future Plans
    Toch – FAQs

    Toch – About and Vision

    In the hypersonic world that we live in, the venerated IoT solutions are the only coping mechanism. Toch AI is a SaaS company with cloud-agnostic AI solutions. It offers professional services by taking noisy, large data sets and transforming them into engrossing and compelling hyper-global videos. Its modernistic technological solutions converge in ways that act as a huge revenue and time management tool. Toch AI creates a coherent video editing platform with engagement analytics and real-time production capabilities. With its futuristic deep AI technologies, the team renders new assets from the existing data with a deft auto- share option across 30+ social media platforms or any destination website/app.

    The startup’s vision is to build tech that empowers creators and enriches content in the dynamic video-centric world. It is at the tip of an undiscovered iceberg when it comes to what AI is capable of. Revolutionizing itself every day while creating cutting-edge technology is a tangible goal. The team doesn’t see themselves selling a general algorithm that fits all. With the expansion of business avenues, small and big enterprises alike, each patron expands and challenges their amenability to mold the technology to their needs. While they have marked themselves today in the field of entertainment, news, and sports, the team at Toch aspires to allocate their AI and ML technologies towards safety and security, healthcare, and education in the future.

    “Disrupt video technology by automating workflow using Artificial Intelligence and Machine Learning algorithms thereby reducing go-to-market time and costs and increasing ROI for clients” has been Toch’s mission, which is both possible and plausible with its team of innovators.

    The startup also sees itself building an immutable community that drives a profitable economy while creating newer standards for the tech environment.


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    Toch – Industry Details

    We are sitting on a tsunami of video content that is growing every minute. As per Global Video AI Market data, the growth is taking place at supersonic speed. Statistics show that the market for short-form video content is expected to be at $169.4bn by the year 2025, and $223.98bn by 2028 (Grand View Research, Inc) with an anticipated CAGR of 21% from 2021 to 2028. As flag bearers of the industry, Toch has the vantage to predict industry demands and possesses the evolutionary AI tools that can deliver groundbreaking and trendsetting solutions at the same time. Analytically in the coming years, the startup would be able to sell across 4 different continents with its repertoire and sizable market shares. Toch functions worldwide with a focus on India, North America, the United Kingdom, Europe, and Australia.

    Toch – Idea & Inspiration

    In the year 2016, the founders were sitting at the brink of an undiscovered potential industry that had seen a mighty rise in video content. With human attention span and patience shrinking, there was a dire need to address the video trajectory in respect to real-time. To bridge that gaping hole between unaddressed content and commerce, the potential was immense. It was almost like the ‘light bulb’ moment when Vinayak S, Saket Dandotia, and Alok Patil formed a SaaS company deploying  AI and ML technology that deliberated on an easy-to-use and accessible to all, a cloud-agnostic platform to deliver customized video content in real-time, thereby birthing TOCH AI.

    While the founders and other enthusiasts were gung-ho with the projected idea, the main challenge was to integrate a team that would help them to discover the iceberg. Their enthusiastic team helped in molding the idea into a product that disrupted the video content industry. The response was overwhelming and helped the founding team forge ahead, setting a benchmark in the market.


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    Toch – Product and USP

    Toch’s product is conceptualized to create epic content that leaves an impact using ingenuity and precision. Toch delivers well-crafted content through AI and ML algorithms in real-time. Creating personalized content has been a brainbox that has greatly appealed to the sport, entertainment, and news industry. Grafting content from raw footage into bite-sized videos in the form of key highlights that hyperbolize the pivotal moments across 30+ social platforms.

    Its video editing options, retool and optimize videos in real-time; saving time, labor, negating human error whilst increasing productivity. It is an easy-to-use technology with illimitable resizing of videos that have diverse displays, customizable with client logos, bumpers, and sponsors messages on the dashboard. It renders multiple video formatting, scheduling feeds, innumerable web storage options that offer API and platform models, and multiple publishing renditions.

    USP of Toch AI

    Toch’s USP is its premium video editing feature that facilitates the patrons with automatic dynamic engagements and insertions to create their own bespoke videos. The team at Toch AI understands one standard solution does not fit all, hence it is imperative to go beyond conventional. Thinking ahead of time and ascertaining a client’s needs, thereby amplifying it with a cutting-edge solution defines vertical innovation.

    Idea Pivot

    At the genesis of anything, challenges are but obvious. Toch was no different, the founders faced practical challenges that just helped them address and reinvent their own technology. Since they focussed on state-of-the-art technology, it was an intricate process of evolving while remaining grounded to the core product. In their case, “our asset was our team”, which helped them with the critical process.

    Toch’s final product was by itself a marketing and branding tool. When presented on different platforms, Toch was received as a welcome change. Employing cutting-edge technology such as Face and Image Recognition, Vision models, Optical Character Recognition, and Audio Detection, saved immense manual labor, erased the scope of error and time consumption phenomenally with a latency of only 10 seconds or less in real-time without altering the resolution of the feed.

    Change is essential for growth, so is adaptability. Every person is a potential patron and what may work for one may not satiate the other. Hence malleability and personalization to fit each line of business are vital.

    Toch – Founders and Team

    Vinayak S, Saket Dandotia, and Alok Patil are the founders of Toch.

    Toch Founders
    Toch Founding Team – Vinayak S, Saket Dandotia, and Alok Patil 

    Vinayak Shrivastav | Co-founder & CEO, Toch

    He has a background in engineering and an MBA from London Business School. Vinayak directs Toch towards unique identity, growth plans, strategies, and execution. With Toch.AI, he envisions revolutionizing sports viewership by leveraging AI and ML technology to create real-time personalized content. He firmly believes that “everyone has stories to tell’ – stories that will not only engage, inform, surprise, delight, and impact their audience, but will also deliver on measurable business goals. In his personal time, Vinayak is an avid sports fan and can often be found cheering and rooting for his favorite team.

    Alok Patil | Co-founder & CTO, Toch

    He is the ‘Torvalds’ of Toch. He is industrious and loves challenges. Accredited with an MCA, his vision is to resolve humongous problems faced by humanity through technology. To quote him, “the world needs more technology-enabled solutions focussed at modernizing human efforts”. He believes that there is never an end to learning and motivates the team to experiment with new ideas. Alok is a vehement advocate of short-form content and a web series buff.

    Saket Dandotia | Co-founder & COO, Toch

    He is the operational brain behind the technology. His data-first approach ensures Toch is at the top of the game. With skills he picked from the IIM Indore, Saket is the bridge between technology and the market. His grit is focused on harnessing AI-powered disruption in the media space. Exploring the scope of AI in the future is his favorite pastime. Mentoring in Hong Kong Technical University, IIT Indore, and IIM Indore, he seeks to inspire Gen Next.

    Toch Team

    Since its inception in 2016, Toch has been growing exponentially with a manpower of 60+ personnel across countries. Its team is task-oriented through liberal leadership. As cliche as it sounds, but the founders believe in team building and bonding. Empathy and motivation are synonymous with that idea. At Toch, people understand diversity at its best and use it as a force for synchronous output.

    The name was thought of from the point of view of “touching” as many lives by cutting through the clutter and personalizing content. This evolved into TOCH only due to the availability of domain names. The logo was created in unison with the brand name.

    Toch
    Toch Logo

    Toch – Business Model & Revenue Model

    Toch is a SaaS platform and offers different subscription options for its clients. Its business model includes API integration and easy-to-use dashboard services.

    Also read: All about SaaS Revenue Model in detail

    Toch – Launch and Marketing Strategies

    Toch’s product has proved its mettle, it has been its own brand ambassador of viability and productivity. The numbers give a fair picture of its joyous sustenance (as of Oct’21) –

    • 12.9M+ videos scanned
    • 1.2B+ hours of video processing time saved
    • 72% increase in viewer time spent on videos
    • 8.3X increase in viewer engagement rate

    The startup’s marketing strategy is split into brand marketing and event focussed marketing. With a global b2b target market, social media and digital marketing play a crucial role. Its campaigns focus on thought leadership through podcasts, webinars, and fire-side chats along with event campaigns focussed on the actual benefits of AI technology in the media industry.

    Toch – Funding

    On October 13, 2021, Toch announced an $11.75 million Series A funding by Moneta Ventures, Baring Private Equity India, Binny Bansal, Ventureast, 9 Unicorns, Anthill Ventures, Cathexis Ventures, SOSV, Artesian, and Innoven Capital (backed by Temasek and United overseas bank).

    The funding will be used to scale up technology infrastructure and venture expansion into global markets with a specific focus on foreign markets.

    Arul Mehra, Partner at Baring Private Equity India, said, “We believe that AI can make a lot of difference to how content is generated and consumed. Toch.ai is equipped with top notch technology & team which is greatly contributing to the revolution seen in the video sector. Thus we see this as a huge opportunity to be a part of this change as we partner with Vinayak & the team as they chart out the journey towards becoming leaders in the video-tech space.”

    The company has raised around $13.3 mn in funding over 7 funding rounds.

    Date Name of the transaction Transaction amount Lead investors
    Oct 7, 2021 Series A $11.8 mn Moneta Ventures, Baring Private Equity India, Binny Bansal
    Jun 29, 2021 Seed round 9Unicorns Accelerator Fund
    May 26, 2020 Seed round $1 mn
    Apr 16, 2020 Seed round $400K Inflection Point Ventures
    Jun 8, 2019 Seed round Hyderabad Angels, Mumbai Angels
    Jan 1, 2019 Seed round JITO Angel Network
    Jun 7, 2016 Seed round $150K


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    Toch – Partnerships

    • Toch.ai has announced a partnership with USA cricket on December 23, 2021. This partnership aims to bring all the action from the field so that the fans don’t regret missing out on the best moments from the Dafabet USA vs. Ireland Men’s International Series 2021 that began on December 22, 2021, in Florida
    • Toch has been the official partner of the Indian Premier League that was truncated due to the ongoing pandemic.

    The Mumbai-based interactive video shopping platform has also earlier been the official partner of the Australian Open. Furthermore, Toch.ai also frequently collaborates with numerous OTT platforms.    

    Toch – Recognition & Achievements

    • Recognized as Best AI startup 2021 by Franchise India and Entrepreneur Media.
    • Recognized as Nasscom AI Game Changers for the category ‘Computer Vision Award’ for accelerating India with innovation in 2021.
    • Co-founder and CEO, Vinayak Shrivastav recognized as 30 UNDER 30 Disruptor by BW Businessworld 2021
    • Co-founder and CEO, Vinayak Shrivastav was recognized as The Most Promising Entrepreneur by ‘The Economic Times Promising Entrepreneurs of India’ 2021.
    • Co-founder and COO, Saket Dandotia was recognized as the winner of Exchange4Media’s Digital 40 under 40 awards 2021 (public announcement pending).

    Toch – Current Growth and Future Plans

    Toch has grown from strength to strength over the past couple of years and added many of the big banner broadcasters and OTTs to its portfolio. Although success is relative, partnering for the Indian Premier League, Champions League, and Australian Open events with top OTT broadcasters has defined its learning and experience curve.

    Toch is levitating towards extensive engagements and making its mark with AI and ML-based technology in video editing. The applications for this technology can be used in the future for better healthcare services, safety, and security solutions, and education. Its future plans involve a deep dive into the entertainment and news industries and the application of AI-led technologies to create personalized content for its clients.

    Toch – FAQs

    What is Toch AI?

    Toch AI is a SaaS company with cloud-agnostic AI solutions. It offers professional services by taking noisy, large data sets and transforming them into engrossing and compelling hyper-global videos.

    Who are the founders of Toch?

    Vinayak S, Saket Dandotia, and Alok Patil founded Toch in 2016.

    Is Toch an Indian Company?

    Yes. Toch is an Indian company headquartered in Mumbai, India. However, Toch functions worldwide with a focus on India, North America, United Kingdom, Europe, and Australia.

    How does Toch make money?

    Toch is a SaaS platform and offers different subscription options for its clients.

    What is Toch’s USP?

    The USP of Toch is its premium video editing feature that facilitates the patrons with automatic dynamic engagements and insertions to create their own bespoke videos.

  • BuzzSumo – Story of the Popular Bootstrapped Content Marketing Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by BuzzSumo.

    There is always a thirst for content. An obligation and a desire exist in every creator to deliver the best for their audience. Even though you have a niche, you often get confused about what to write. This is because the success of a site/blog relies on how well the content manages to pull viewers towards it. For this success to happen, choosing the right ideas for content and analyzing its performance becomes necessary. Now, how to do it?

    Here comes BuzzSumo to assist you with all the content-related activities. It helps you find the right and trending topics for your content and keeps track of its performance. This platform also identifies influencers to boost up your success. BuzzSumo was established in 2014, as a content marketing tool. Today, the company has gained the trust of thousands of marketers like Expedia, HubSpot, The Telegraph, etc.,

    Read this article to know about BuzzSumo, its startup story, growth, features, competitors, and more.

    BuzzSumo – Company Highlights

    Company Name BuzzSumo Ltd.
    Headquarters Brighton, United Kingdom
    Industry Content Marketing, Search Engine Marketing
    Founder Henley Wing, James Blackwell
    Founded 2014
    Parent Organisation Brandwatch
    Website buzzsumo.com

    BuzzSumo – Latest News
    BuzzSumo – About the Company
    BuzzSumo – Founders and Teams
    BuzzSumo – Startup Story
    BuzzSumo – Parent Company
    BuzzSumo – Mission and Vision
    BuzzSumo – Features and Services
    BuzzSumo – Business Model
    BuzzSumo – Revenue Model
    BuzzSumo – Funding and Investors
    BuzzSumo – Growth
    BuzzSumo – Competitors
    BuzzSumo – Future Plans
    BuzzSumo – FAQs

    BuzzSumo – Latest News

    November 15, 2021 – BuzzSumo has announced Black Friday Deal with exciting benefits and services for the users. The company claims that the users can save $1920, which is a 67% offer on the original price, with its Black Friday Deals.

    July 5, 2021 – BuzzSumo conducted an analysis and research of over 3.6 Billion posts to find the reason for a content’s success or failure. The company then published its findings and also provided insights on creating an Evergreen Content.

    BuzzSumo – About the Company

    BuzzSumo is a cloud platform that helps users to find ideas for content, based on popular topics, keywords and market trends. It helps users in developing content marketing strategies for their websites. Analyzing and tracking the performance of the content and collaborating with influencers are the other best services provided by BuzzSumo.

    BuzzSumo was founded by Henley Wing and James Blackwell in 2014. The company has its only office situated in Brighton, United Kingdom. Since its inception, the company has always retained its standard among its users worldwide. BuzzSumo’s platform carries 8 Billion archived articles and 5 years of historical data, that help their customers to discover and deliver quality content to readers.

    About Buzzsumo

    BuzzSumo – Founders and Teams

    Henley Wing and James Blackwell | Buzzsumo Founders
    Henley Wing and James Blackwell | Buzzsumo Founders

    James Blackwell and Henley Wing were the creators and founders of BuzzSumo. But the company was established also with the help of two other people, Steve Rayson and Stephen Walsh. Steve Rayson held the position of Non-Executive Director in BuzzSumo. Later in 2018, Rayson and Walsh exited the company and founded Anders Pink, a content curation platform, independently of BuzzSumo.

    BuzzSumo – Startup Story

    Henley Wing and James Blackwell, the two friends, had been developing the codes for BuzzSumo since early 2013. They did this during their spare time with the idea of turning it into a business in the future. Later in December 2013, the two developers happened to meet Steve Rayson (then Director of BuzzSumo 2014-18). Steve Rayson previously worked as a Consultant and Director in various corporates. Wing, Blackwell and Rayson, all agreed to take BuzzSumo to the market. As a result, BuzzSumo Ltd. was established in March 2014 with its early version. They invested their own money as seed capital and launched the business full-fledged with their BuzzSumo Pro Product in September 2014.

    BuzzSumo – Mission and Vision

    BuzzSumo aims to support writers in creating brilliant content. This can be done through proper analysis of the market and data-driven research. A world with better content is what they believe in. BuzzSumo’s vision is to inspire writers of all categories. The company wanted to help content writers create engaging content on the best ideas, that can be discovered quickly through their platform.

    BuzzSumo – Features and Services

    This platform operates with four key components. They are:

    Keyword Tool

    BuzzSumo’s Keyword Tool brings about thousands of related keywords and phrases for you to find the best topic. It also analyses the search trends to find out the effectiveness of your keyword.

    Content Research

    This platform crawls billion of posts and articles, and provides valuable insights to the users. It identifies the most popular ideas and formats for your niche by going through 5 years of content performance data. You can also benchmark your performance by comparing it with the competitors.

    Find Influencers

    This tool helps you find popular authors and creators who can drive in more audiences to you. These influencers help in engaging the audiences with your content. With the millions of options available, you can choose the apt influencer for your niche or brand.

    Monitoring

    BuzzSumo doesn’t stop with just finding topics and helping you publish them. It also keeps track of your performance and monitors the competitor’s and industry’s updates. Any mentions about your brand on social platforms will be alerted to you by this tool. This ensures that you don’t miss anything related to your content or brand.

    BuzzSumo – Business Model

    BuzzSumo’s business model is to provide insights on trending topics in society or on websites, from which you can figure out an idea of your requirement. BuzzSumo throws light on what type of content works and what does not. This platform brings out the popular trending topics related to your industry. Once gathered, BuzzSumo engulfs you with suggestions of the best ideas for successful content. It also keeps track of the performance of content and alerts you during key moments.

    Along with widening their products and services, BuzzSumo primarily focuses on deepening the existing ones. The company wanted to improve the existing services that help users to find their needs quickly and easily. Turning into a Unicorn has never been the aim of BuzzSumo. The founders wanted a profitable business that helps them to reinvest for further development.

    BuzzSumo – Revenue Model

    BuzzSumo generates revenue through its subscription plans. Also, a free plan, limited to 10 searches per month, is offered to users. In addition to it, this cloud platform has 3 subscription plans which come with a 30-day free trial. The users can also get a discount of 20% when opting for yearly bills. Here is the list of BuzzSumo’s pricing and plans:

    • Pro – $99/month
    • Plus – $179/month
    • Large – $299/month

    BuzzSumo – Funding and Investors

    BuzzSumo, until today, remains bootstrapped without even a round of funding raised. The founders (James Blackwell, Henley Wing) along with the other two team members (Steve Rayson, Stephen Walsh) invested their money as seed capital. This helped the company grow in its initial stage. The amount invested by them remains undisclosed to this date.


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    BuzzSumo – Growth

    Besides being bootstrapped since its inception in 2014, BuzzSumo has managed to run the business successfully in a competitive market. The word of mouth from users turned out to be a great promotion for the company initially. As a result, BuzzSumo gained a whopping 600% growth in its user base within a year of commencing operations. This brought the numbers to over 1,60,000 free subscribers and 2000 paid customers by the end of 2015. The annual revenue run rate of the same was $2.5 Million and it carried some profits!

    After BuzzSumo was acquired by Brandwatch in 2017, this cloud platform started introducing new tools such as Question Analyzer, Youtube Analyzer, and Keyword Tools. The company managed to serve more than 3400 customers and 3,00,000 users around the world by 2017. Even during the Covid-19 pandemic, BuzzSumo managed its operations seamlessly with its limited number of employees.

    BuzzSumo had grown, but it was at its own pace. It didn’t compare or compete itself with other players to attain a market position. It has shown stability and is being consistent in its growth.

    BuzzSumo – Competitors

    BuzzSumo has multiple competitors in its field of operation. Here are some of them:

    Scoop.it – Scoop.it is a content curation tool that enables users to research and publish content on social media and websites.

    Meltwater – Meltwater monitors the social media platforms, schedules content and helps users connect with their community.

    UpContent – This is a tool used to discover and collaborate with third-party content that offers a wider and better experience for users.

    Sprout Social – Sprout Social is a SaaS platform that provides social media management, content publishing and analytics service.

    Other platforms like Semrush and Ahrefs are good competitors for BuzzSumo, in areas of Keyword Research and Analytics.


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    BuzzSumo – Parent Company

    Buzzsumo Parent Company
    Buzzsumo Parent Company

    Brandwatch, a consumer intelligence and a listening platform for social media acquired BuzzSumo in October 2017. The price of this acquisition was undisclosed by the company. Brandwatch was interested in acquiring BuzzSumo since the company kicked off in 2014.

    A media intelligence company named Cision acquired Brandwatch along with BuzzSumo in 2021 for $450 Million. Cision is itself a subsidiary of Platinum Equity LLC, an equity investment firm and remains a privately held company.

    BuzzSumo – Future Plans

    BuzzSumo wanted to make content research easy, quick and more accessible to its users. It is striving hard to improve and enhance its products and services. This platform is aiming to improve the core products such as content research and performance analytic services.

    BuzzSumo – FAQs

    What is BuzzSumo?

    BuzzSumo is a cloud platform that helps users to find ideas for content, based on popular topics, keywords and market trends.

    Does BuzzSumo offer Free Trial?

    Yes, BuzzSumo’s subscription plans come with a Free Trial for 30 days.

    Who founded BuzzSumo?

    Henley Wing and James Blackwell are the founders of BuzzSumo.

    When was BuzzSumo founded?

    The company was established in 2014 in Brighton, UK.

    Who are the top competitors of Buzzsumo?

    Some of the top Buzzsumo competitors are:

    • Scoop.it
    • Meltwater
    • UpContent
    • Sprout Social
  • 20 Best Tactics for Bootstrapping Your Startup

    Looking for ways to bootstrap your startup? Do not want to go into a huge process for marketing? You might be lucky enough to know that there are more ways to bootstrap your business other than spending resources on marketing.

    Bootstrapping your startup business strategically is the new trend today rather than adapting to traditional methods of marketing strategies. But, before experimenting with new things startup business owners should know what they need for their business.

    If it helps try doing a SWOT analysis first as it will help understand your strong and weak areas of business. Then you can look at the tactics mentioned below to bootstrap your startup business.

    Best Tactics to use for Bootstrapping Your Startup

    1. Write and publish quality-focused blogs
    2. Make sure your business has been listed to the reviews and listing directory
    3. Use Product Hunt
    4. Find an advocate or a partner
    5. Conduct webinars on your products or services
    6. Target your customers
    7. Create a Facebook page or a group
    8. Use online methods
    9. Conduct an in-depth market research
    10. Do not rush for an office space
    11. Design a proper business model and a plan
    12. Work from home
    13. Do not rely on Client’s credit
    14. Take help of your family members
    15. Use low-cost online tools
    16. Avoid purchasing unnecessary tools
    17. Learn digital marketing
    18. Work on your business image
    19. Always be resourceful
    20. Motivation plays a key role

    Conclusion
    FAQs

    Guide for bootstrapping your Startup

    Best Tactics to use for Bootstrapping Your Startup

    Write and publish quality-focused blogs

    Tactics for Bootstrapping Your Startup
    Tactics for Bootstrapping Your Startup

    Start writing quality blogs in about your business answering questions like the five Ws. People will know what your business is all about if you know how to attract them with the power of your blogs. Using keywords in your blog will do half the job and will help your blog to rank high on the first page.

    Once you have completed writing in-depth blogs try publishing your content on different social media like Facebook, Reddit, Twitter, LinkedIn, etc. Do not opt for link dropping and other such kinds of things but, try doing it with a sense of taste behind it.

    Make sure your business has been listed to the reviews and listing directory

    Business listing is important because it can play a crucial role for the success of your local SEO. These are types of platforms that will allow the users to find out more about your business and also help engage with it. Some basic information like name, address, and phone number are added so that interested users can contact you.

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    Use Product Hunt

    Product Hunt is an online website that you can consider using because here your products can be listed in a linear format. Keeping aside its functions one of the biggest advantages of using this website is that it can be used as a free service.

    Find an advocate or a partner

    Tactics for Bootstrapping Your Startup
    Tactics for Bootstrapping Your Startup

    You do not have to find someone who is a professional but a normal person who can have your back at the right time will be enough. If you find someone who is great at work and is available for you whenever you need them then you have got what you need.

    Conduct webinars on your products or services

    More promotion will only create a better chance of bootstrapping your business. Webinars can be conducted free of cost on various online networking websites. Look for the right one and just get into it because the sooner you start the better you can create a customer base.

    Conduct webinars/meetings frequently so that you inform about your products and services to more and more people. You need to start generating leads and then nurture them as well to create a better impact on your business.

    Target your customers

    Whether it is one customer or one hundred you should know that it is just the beginning of a long journey. Target customers to whom you can provide your service to them and solve their problems. This is where you don’t sell your product but give an idea to them about the problem that they are facing.

    If you can get into their minds about the solution you are giving to them for their problem you will be surprised to know that they will start coming to you after a certain period. Therefore, do things smartly rather than doing them with difficulty.

    Create a Facebook page or a group

    Just like you use Whatsapp groups for sending a message where more number of people will be able to see what you have sent similar to that you can create a Facebook group. Facebook has got around more than 2.9 billion users and this is why it will be a great platform to showcase your business to a large number of people at a time.

    Use online methods

    It is difficult to conduct business activities, especially when it is a startup and thus there is pressure on the sustainability of your business. If you choose online methods for conducting business then you may cut down maximum costs and also help protect your assets.

    Conduct an in-depth market research

    Just like you will do a SWOT analysis of your startup business you also need to do thorough research on the market. You are now the boss of your company and getting to know all the dynamics of your business should be your responsibility.

    If you are well-prepared you will not be needing capital from someone else. Look for online tools on the internet that will help you conduct online surveys.

    Do not rush for an office space

    There will be a lot of things going on in your mind once you have started your business and one of the major things that you think about is having an office of your own. Well, if you are thinking about it then that’s well and good but there will be no need for an office if your products or services do not do well in the market.

    Give your business some time to grow which may take some time and then you can look for an office. New offices will be needing types of equipments like furniture, computers, CCTV cameras, and many more which will only create a burden on your expenses.


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    Design a proper business model and a plan

    Tactics for Bootstrapping Your Startup
    Tactics for Bootstrapping Your Startup

    Most entrepreneurs tend to make the mistake of not planning what should be done next. This is how they waste resources and are not able to sustain in the market even though their business has the potential to do good in the market.

    Therefore, it is suggested that you design a proper business model and a business plan. A proper business plan helps the business to work efficiently by fulfilling its achievements.

    Work from home

    Offices rents’ are going up as each day passes by and you need to cut down expenses not increase them. Working from home can do the job that most offices can’t. If you can have the option to work from home comfortably then why not use the benefit of it. This way you can concentrate better on your work and you will save a lot of cash.

    Do not rely on Client’s credit

    Even though your startup business is a work-from-home work do not give your clients products and services on credit but rather ask them to make immediate payment. This is just the beginning of your business and you are already making expenses and credits can make things worse.

    Ask your clients to make payments as soon as they receive the product or service. This way you can keep a proper account of the business that you have conducted.

    Take help of your family members

    Your family members can be useful in some kind of work for your business. For example, your brother can create a page on social media and he will solely be responsible for promoting your business on different social media platforms.

    Similarly, you can even take the help of your relatives who can be useful in different activities. This way you do not have to hire an extra person to do a simple job and you can concentrate on other things.

    Use low-cost online tools

    Since you are working from home you will be needing different kinds of online tools for marketing or conducting other business activities. Use tools that are available at a cheap price not necessarily a free platform but a cheap one will do the job.

    Since it is just the beginning of your startup business you need to make sure that your expenses are not extending your budget. For the time being, using cheap tools can be useful and later when your business is flourishing in the market you can opt for expensive or premium tools.

    Avoid purchasing unnecessary tools

    Whether you are buying an online tool or an offline one make sure that the tool that you are purchasing can b of some use for the business. This is one of the most crucial tactics for bootstrapping your business because you do not want to go into debt by making unnecessary purchases. Purchasing expensive tools that will be of no use for your business will only create pressure on your finance.

    Learn digital marketing

    With changing technology there are so many upgrades that are being made each day. You need to learn about the technology and use it to your benefit as your business needs to be recognized by more people.

    A digital marketing course will help you understand how to market your business digitally. If you know about digital marketing then there is no use spending time on the courses. Apply what you have learned and see the results.

    Work on your business image

    There is a saying called ‘First impressions are always the last impression’ which is quite true when it comes to business as well. Your new business should be presented in front of the people in such a way that they are impressed with it.

    The image of your business will play a crucial role in getting customers from all around the country or globe. Use appealing photos, images, videos, animations, and other such kinds of things so that customers are attracted towards it.

    Always be resourceful

    Being resourceful does not just mean focussing on your resources but planning on how to grow them. You should gather enough money to fund your startup business because in the initial stages of your business will be difficult to find investors.

    However, there are several free online platforms where you can get the benefit of crowdfunding. Whatever decision you take make sure it will help you with your work keeping the cost structure under your budget.

    Motivation plays a key role

    Even if you follow anyone tactic mentioned above you need to be motivated at your work. Every day when you wake up you need to keep aside all negative things but move forward with the intending to grow your business.

    You should always be eager to learn new things from the market and your competitors so that you do not fall out from the competition. Motivation will also help you bootstrap your startup.

    Conclusion

    Whichever tactic you choose to bootstrap your business try to do it with a focussed mind because it will help your business itself. Even if you are facing a lot of challenges continue doing the same thing but in a different way.

    FAQs

    What does bootstrapping mean?

    Bootstrapping from a business’ point of view means starting a company with little capital rather than relying on investors.

    What are the benefits for adapting bootstrapping techniques to business?

    Some of the benefits of bootstrapping your business are:

    • Cheap and efficient
    • Complete control of ownership of the company
    • Might make funding easy in future
  • How Cloud Tailor is using ML to deliver Personalized Fashion Styling

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Cloud Tailor.

    Cloud Tailor is a D2C mobile app that enables Personalized fashion styling, fashion visualization, recommendations, order placement, tracking, and fulfillment. It is the only tech-enabled personalized fashion brand in India – Serving global women customers from India. StartupTalky interviewed Susmitha Lakkakula (Founder, Cloud Tailor) to get insights on the startup story and roadmap of the organization. In this article, you’ll discover how Cloud Tailor was started, its journey to date, marketing strategies, revenue model, and more.

    Cloud Tailor – Company Highlights

    Startup Name Cloud Tailor
    Founding Team Susmitha Lakkakula, Rudra Pratap, Mahesh Patel
    Headquarters Hyderabad
    Industry D2C Fashion
    Website cloudtailor.in

    Cloud Tailor – About and Vision
    Cloud Tailor – Industry Details
    Cloud Tailor – Idea & Inspiration
    Cloud Tailor – Product and USP
    Cloud Tailor – Founders and Team
    Cloud Tailor – Name, Tagline and Logo
    Cloud Tailor – Business Model & Revenue Model
    Cloud Tailor – Launch and Marketing Strategies
    Cloud Tailor – Challenges Faced
    Cloud Tailor – Achievements & Milestones
    Cloud Tailor – Funding
    Cloud Tailor – Advisors & Mentors
    Cloud Tailor – Competitors
    Cloud Tailor – Tools used to run startup
    Cloud Tailor – Future Plans
    Cloud Tailor – FAQs

    Cloud Tailor – About and Vision

    Cloud Tailor is a D2C mobile app that enables Personalized fashion styling, fashion visualization, recommendations, order placement, tracking, and fulfillment. Cloud Tailor’s unique asset-light ‘Online + Offline’ global fulfillment business model ensures the best quality and price outcome for personalized fashion in guaranteed timelines.

    Vision: To be the ‘One Stop Shop’ for all personalized fashion choices for global women.

    Mission: To simplify and enhance personalized fashion choices for global women.

    “We as founders believe that we have the right mix of technology skills, marketing focus, idea intensity talent, prior startup experience to make Cloud Tailor the No. 1 ‘top of the mind’ brand for personalized fashion across the globe” says Susmitha Lakkakula, Founder, Cloud Tailor

    Cloud Tailor – Industry Details

    Cloud Tailor Industry
    Ladieswear Fashion – Market Size

    The Women’s wear industry is a 185 Billion USD valued business per annum globally. The correct estimates of the Personalized fashion industry are not available since it is a completely fragmented market and there are no organized players in the market now.

    As per the founder’s discussions with multiple fashion experts and market leaders in this domain, the team has estimated the market in India to be a minimum of INR 8000 Crores per annum driven primarily by domestic consumption. The overseas market order fulfillment in India is an extremely under-served market accounting for only 2% of all organized personalized fashion orders. There is a huge scope to present a brand and offer timely dispatches in the best possible price points to overseas customers for their personalized fashion requirements.


    Also Read: How is AI being used in Fashion Industry


    Cloud Tailor – Idea & Inspiration

    The primary inspiration was the founders’ constant lookout for market segment gaps and under-served requirements. They excel at building an organized online solution to cater to offline requirements in society. The founding team saw a huge gap in the ‘Professional Services’ for personalized fashion, as Susmitha Lakkakula, and her husband, Rudra Pratap, faced a lot of issues trying to place orders to tailors, following up, and trying to reach them over the phone and in-person for updates and progress. The duo decided that it was time for someone to simplify this workflow and accept the challenge. Thus Cloud Tailor was born.

    The first set of validators of Cloud Tailor were Industry veterans such as Mr. M C Cariappa (President, Marketing and Sales, Jockey India) and 10 boutique owners with whom the team did the idea-bounce back. All of them immediately suggested that they get started on the startup. Since they conceptualized the initial business plan and structure in Covid times in March 2020, Susmitha had to take police permission for vehicle pass to go around to meet fabric and sewing machine traders, talk to cutting masters, tailors, and other intermediaries to understand how the personalized fashion industry functions and the crucial cogs in the machinery. Susmitha went about doing online courses on fashion on Udemy and other portals. Rudra went about bringing the first UX and UI mobile app screens to life by personally sketching them. He then digitized them and hired a Flutter developer – Tarun Dak from Ahmedabad to bring them to life on Google Cloud, Firebase DB, and Flutter.

    The first MVP app version in flutter was made live in the Play Store and iOS store in January 2021. To scale it to the next level, the team sought to onboard Mahesh Patel, who was then the National Head for eCommerce and online sales at Jockey India. He introduced Susmitha to M C Cariappa who was his boss. Mahesh loved the idea and scale possible and joined Cloud Tailor as Co-founder. M C Cariappa was the 1st full-time advisor to join Cloud Tailor.

    The team decided to fire on all cylinders and put their personal savings together to get the professionally designed app UX and UI did by Lollypop.design. When Anil Reddy (Founder, Lollypop) listened to their vision and idea, he immediately agreed to help them build the best UI app for Cloud Tailor and also offered to personally design the ‘Cloud Tailor’ logo. The current app in development at its App and Cloud Development center in Hyderabad is being built around the researched UX and UI designs made by the same team at Lollypop.design, who had made Myntra, Paytm money, housing.com, Swiggy, Vodafone idea, and the Aditya Birla app among many others.


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    Cloud Tailor – Product and USP

    USP and innovation:

    1. Only tech-enabled personalized fashion brand in India – Serving global women customers from India
    2. Cloud Tailor app (Beta is live on Android and iOS) is the only mobile app that has a full fashion styling, learning, social sharing, order placement, tracking, and rewards program
    3. It fulfills global orders for ‘Any Style – Any Design’ – Exclusively for women’s wear
    4. The entire backend fulfillment and stitching/shipping also happens through the ‘Cloud Tailor Operations app’ and browser applications at its dedicated Cloud Tailor Fulfillment Centers
    5. ML-based recommendation and upselling engine within the app
    6. VR visualization of dresses styled by the customer or by the fashion designer within the app
    7. Cloud Tailor has been running the Hyderabad Fulfilment Center for the last 5 months (as of Oct 2021) and is now scaling the Fulfilment center operations to Gurgaon, Kolkata, Bengaluru, Mumbai, Pune, Chennai, and Ludhiana in the next 4 months
    8. This gives a never-before option to Cloud Tailor’s overseas customers to choose the city for the styling and stitching of their fashion
    9. It is currently serving customers in 4 countries (US, Australia, UK, and Singapore) apart from India
    10. The startup has a full-time team of app and cloud developers at its Hyderabad Software development office
    11. Cloud Tailor is guided by a well-accomplished team of advisors from Jockey, Amazon, Geodis, GATI, and TESCO Retail in this rapid scale-up process
    12. The Cloud Tailor customer app has been made by the lollypop.design team which has made the Myntra, Paytm money, Vodafone India mobile, housing.com, and Swiggy apps. bringing vast industry expertise into its app
    Cloud Tailor

    Key problems Cloud Tailor is solving:

    • One-Stop-Shop for all personalized fashion – No more boutique hopping for different categories of personalized fashion
    • Professional and Trained staff – Customer-centric app and offline interactions
    • Tech powered organized solution in the organized boutique market across the world
    • Overseas customers – One Stop Shop (aka mobile app) for all their personalized requirements
    • Customers can now select their home – city (for local styling cues and nuances) for all stitching orders while being based in any country globally
    • Guaranteed delivery dates – No more follow up with the tailor and No more repeated calls and anxiety
    • On app fabric options to select and tag to the orders
    • Huge opportunity for job creation for its on-app Fashion Designers (It limits to NIFT, NID, and Pearl Academy graduates and alumni for now)
    • Dedicated ‘Fashion Designer’ for Cloud Tailor Gold club members
    • ML-based recommendations of wardrobe shortlisting of styles – Shorten order decision cycles
    • Save all measurements on the app and tag them to the profile – Checkouts will now be a breeze
    • Doorstep measurements option in serviced pin codes for that exact fit as required
    • Lifetime free alterations for its orders – No more hunting for alteration tailors
    • Social Styling options – Share your designs and images on the Cloud Tailor app – Tag them on social as well – Let someone else order your style – Earn redeemable buttons
    • On app ‘Loyalty Program’ – Cloud Tailor Buttons – Redeemable on order value
    • Offer a professional work environment with good benefits to its staff

    Cloud Tailor – Founders and Team

    Susmitha Lakkakula, Rudra Pratap and Mahesh Patel are the co-founders of Cloud Tailor.

    Susmitha is leading the company formation, strategy, USP, and product features. Rudra handles the mobile app and cloud part of the work and also the offline expansion and the details. Rudra and Mahesh Patel are friends and have known each other for the last 14 years Mahesh has a sharp business acumen has come from a business family in Gujarat. He is an expert at going to market, branding, online sales, and business partnerships at a global level. He immediately liked the idea to join as a co-founder when Susmitha and Rudra both had gone for his housewarming in Bengaluru in January 2021.

    Cloud Tailor Co-founders
    Cloud Tailor – Founding Team

    Susmitha Lakkakula | Founder & Full Time into Cloud Tailor

    • Masters in software engineering: BITS Pilani (Software Engineering)
    • EPBM – IIM Kolkata
    • MSc – Information Science: Osmania University
    • Work Experience: Wipro Technologies/ Quantum/ Dell/ Quest (Total 19 Yrs)

    Rudra Pratap | Co-Founder, Cloud Tailor

    • Masters in software engineering: BITS Pilani (Software Engineering)
    • EPBM – IIM Kolkata
    • BCA – Utkal University
    • Diploma in Advertising and PR: NiA
    • Work Experience: Wipro Technologies/ Reliance / Aliens Real Estate/ Cosyn/ raksan (Over 19 years experience)

    Mahesh Patel | Co-Founder, Cloud Tailor

    • Bachelors in Hotel Management, Sunway College University, Kuala Lumpur
    • Executive MBA, NIMT
    • Work Experience: Jockey (Page Industries), Shop CJ, Reliance, Spencers, Aditya Birla Retail

    Cloud Tailor Team

    Currently, Cloud Tailor has a total of 8 Full-time employees and 4 part-time employees. The founders are very selective in hiring as they need to be sure that the person will be able to don multiple hats when required, is flexible to adapt to a startup, and think like an entrepreneur when it comes to the customer.

    The founding team had initially booked ‘bookmytailor’ as the name of the brand and also got it Trademarked. Eventually, they realized that it did not signify the Technology depth of the startup and also the aspect of workflow happening virtually and seamlessly. Hence they brainstormed for over 3 days and found that ‘Cloud Tailor’ was an apt depiction of what they intended to be perceived as by their customers. It also had a nice ‘Cloud’ connotation to it which signifies both the ‘Cloud virtual part’ as well as ‘the cloud nine’ significance which meant satisfaction and happiness.

    When they approached Lollypop team, Anil himself volunteered to design the logo. There were multiple iterations and logo designs they ran through over 45-60 days and eventually zeroed in on the one. The founders went ahead and trademarked the ‘Cloud Tailor’ word mark and this has been registered to as well.

    Cloud Tailor Logo

    The tagline: ‘You Design, We Stitch’ also signifies the importance of the customer in the whole process and also that the customer is a part of the whole cycle. Mita, Rajesh, and Anil from the Lollypop team played a crucial role in sharing options and also shortlisting the logo options down to the last 3.

    Illustration of various Cloud Tailor Designed 

    Cloud Tailor – Business Model & Revenue Model

    Cloud Tailor offers a simple and reliable tech-based solution for personalized fashion solutions for global women.

    Cloud Tailor Business Model
    Cloud Tailor Revenue Model

    Cloud Tailor’s revenue model is driven by 4 sources:

    • Hyper Personalized Fashion: Style – Order – Track – Socialize. Repeat. ML-based recommendation engine
    • Ready to Fit: The Tatkal version of ‘Personalized Fashion’. Tag your saved measurements >> Select ‘Ready to Fit’ SKU >> Place Order (dispatch in 24 hours)
    • Accessories: Select from the hand-picked accessories to match your fashion: Clutches, Tote Bags, Belts, Handbags, and many more
    • B2B Clothing Line / Personalized Fashion Outsourcing: Dedicated styling/stitching unit setup to service other brands/boutiques anywhere in the globe

    Since the startup operates across all styles and design segments in women’s wear, each order is unique and thus its prices depend on the order type, the accessories, the work and time required to complete the order.

    Cloud Tailor – Launch and Marketing Strategies

    The team at Cloud Tailor used WhatsApp marketing and created small flyers on Canva and posted them in the gated community Whatsapp groups. They had their first order on the 2nd day of the first post. After that, the startup had a constant stream of orders and also because the team generated a lot of goodwill with the experience of their first critical set of customers whom they took special care of.

    They also did a small budget Google Analytics campaign for the US, Australia, and the Middle East to place its brand amongst the target group there. Apart from Whatsapp, they also used Facebook marketing with boost posts. Initially, the team also ran branding runs on the boosting on FB and Instagram.

    “We will still attribute our earliest quick success to the importance of closed WhatsApp groups of residents/ladies for maximum impact” – Susmitha added.

    Cloud Tailor hired a social media agency in July 2021 and like any online marketing hack, social media planning takes time and patience. The startup plans to do Customer Testimonial reels, Live comments, user stories, and process reels on how Cloud Tailor’s app enables easier and faster order design and placement. It Social calendar is also made and executed by the social team. Another important thing that the startup did, was to hire Social media interns from MBA colleges who would track the trends and act as growth hackers for the startup.

    The startup is in talks to use popular apps with specific partnerships for coupons and branding. It is currently running a tight ship and is diligent in its spend for the agency and interns process. The startup would enhance the team strength and build more branded content in due course in a planned manner.

    Cloud Tailor has grown mostly by customer word of mouth and repeat sales – since there is no other brand around who provides a similar service and a mobile app. Hence its best ROI was in spending time with its existing customers and nurturing their trust to be able to build credible support and core referral and brand ambassador group.


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    Cloud Tailor – Challenges Faced

    1. Being Software Engineers by career and training: The founding team learned basics of fashion, garments, styling, sketching, fabrics, machinery, repairs, manpower requirements
    2. Learning the fashion domain intricacies and nuances during COVID time with an infant at home and pre-teen
    3. Placement and ROI of fulfillment centers
    4. Overseas cities where they can scale for orders
    5. Differentiation factor communication to customers
    6. Keep increasing repeat order comfort with existing customers

    Cloud Tailor – Advisors & Mentors

    Cloud Tailor
    Cloud Tailor – Advisors

    Cloud Tailor – Achievements & Milestones

    Cloud Tailor’s biggest achievement – Highest Order Value from Single customer so far in Sep 2021: Rs. 51000 (From a repeat customer in the US, Houston). This shows the potential and scale the startup can grow to.

    Some of the Current Milestones achieved by Cloud Tailor are –

    1. Beta versions of Android and iOS apps LIVE
    2. Hyderabad Fulfillment Center Operationally break-even within 4 months of commencement
    3. M C Cariappa, President (Jockey – Page Industries) joined as a full-time advisor
    4. Abhishek Dwivedi, Head (TESCO – Soft Development) joined as a full-time advisor
    5. Harry Lagad, Regional Director (GEODIS) joined as a full-time advisor
    6. Chirag Bhuva, Leader – Asia Pac, Amazon Business Customer Services joined as a full-time advisor
    7. Started Software Development Office in Financial District, Hyderabad with 2 Full-Time Developers on payroll
    8. Full System Architecture on AWS with API interfaces and ML-based systems designed and approved by the team – Development in progress
    9. Achieved 70% customer repeat orders every month due to the convenience
    10. Average Order value in Aug 2021: Rs. 3000

    Cloud Tailor – Funding

    The team has bootstrapped Cloud Tailor through the current scaling stage and is currently raising funds to scale it faster, build the app and cloud development teams, set up 2 company-owned fulfillment centers and 6 partner-owned-operated fulfillment centers.

    Cloud Tailor – Competitors

    Cloud Tailor is an only tech-enabled personalized fashion brand in India – Serving global women customers from India.

    Cloud Tailor – Tools used to run startup

    Few tools which Cloud Tailor uses to run the startup –

    1. Zoho books – accounting
    2. Canva – posts design
    3. AWS – Stateless Architecture – Lambda, EC2, Cognito, Jitsu, Pinpoint, Postgres, API Gateway
    4. Knowlarity: IVRS
    5. Razorpay Payment Gateway
    6. Razorpay Payroll

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    Cloud Tailor – Future Plans

    Short term goals [end 2022]:

    1. 1 million MAU
    2. INR 2 Crores in ARR / GMV
    3. Stable Ver 3 of Cloud Tailor app and backend operations apps
    4. Fulfillment centers in 4 cities
    5. Brand Interaction Signature kiosks/centers in 4 cities
    6. 3 B2B partners for ‘managed backend fulfillment’
    Cloud Tailor Projected Growth

    Long term goals [by 2025]:

    1. 10 million MAU
    2. INR 100 Crores in ARR
    3. VR View of fashion styled
    4. Fulfillment centers in 7 cities
    5. Aggregated Partner operations in 7 Tier 2 cities
    6. Brand Interaction Signature kiosks/centers in all 7 cities
    7. 10 B2B partners for ‘managed backend fulfillment’

    Cloud Tailor – FAQs

    What is Cloud Tailor?

    Cloud Tailor is a D2C mobile app that enables Personalized fashion styling, fashion visualization, recommendations, order placement, tracking, and fulfillment. Its unique asset-light ‘Online + Offline’ global fulfillment business model ensures the best quality and price outcome for personalized fashion in guaranteed timelines.

    Who founded Cloud Tailor?

    Susmitha Lakkakula, Rudra Pratap, and Mahesh Patel are the co-founders of Cloud Tailor.

    Is Cloud Tailor funded?

    No. Cloud Tailor is a bootstrapped startup.

    What is the tagline of Cloud Tailor?

    Cloud Tailor’s tagline – ‘You Design, We Stitch’ signifies the importance of the customer in the whole process and also that the customer is a part of the whole cycle.

  • Paxcom: Digital Solution provider for analytics & eCommerce business strategy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paxcom.

    Paxcom’s technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. Daily, Paxcom analyzes multi-crore ad spends, and over 1.4 lakh products across 148 platforms, 450+ pin codes, and 11 languages to provide seller and location-specific insights to aid their clients’ eCommerce growth.

    StartupTalky interviewed Mr. Punit Sindhwani (Founder & CEO, Paxcom) to get insights into the startup story and the organization’s roadmap. In this article you will discover how Pacom started, its business model, marketing strategies, and more.

    Paxcom – Company Highlights

    Startup Name Paxcom
    CEO Punit Sindhwani
    Headquarters Gurgaon
    Industry Ecommerce
    Website paxcom.ai

    Paxcom – About
    Paxcom – Industry Details
    Paxcom – Idea & Inspiration
    Paxcom – Product/Services and USP
    Paxcom – Founders and Team
    Paxcom – Name Meaning & Logo
    Paxcom – Business Model and Revenue Model
    Paxcom – Launch & Marketing Strategies
    Paxcom – Challenges Faced
    Paxcom – Operating Locations
    Paxcom – Funding
    Paxcom – Tools used to run startup
    Paxcom – Future Plans
    Paxcom – FAQs

    Paxcom – About

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence. This startup is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations and assist brands and sellers in improving their overall online performance.

    Paxcom’s cutting-edge AI solutions can collect and analyze data from all eCommerce channels, across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more.

    Its team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch and optimize Products Price, Promotion, Placement, and growth strategies on the popular eCommerce Sites. Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. Paxcom takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.

    Paxcom – Industry Details

    The recent years have seen substantial growth in D2C and digital brands in India, with over 4000 brands having crossed INR 1cr sales on Amazon alone in 2020. While physical formats of retail have been seeing a marked slow-down due to Covid restrictions, eCommerce is growing at the fastest pace. This has led to an increased focus of brands on eCommerce.


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    Paxcom – Idea & Inspiration

    Paxcom’s founding team took its plunge into eCommerce in 2011 through an ambitious foray into omnichannel retail, before amazon.in the marketplace was launched in India. The in-house omnichannel technology that was built, empowered them for seamless growth across their D2C website, 11 physical locations and to be the pioneer in D2C and marketplaces in India. Mirchimart was one of the first few sellers that Amazon onboarded when they started their business in India. They also won the award for being the largest seller in the electronics category on the Flipkart marketplace in 2014.

    This early exposure to e-commerce enabled the founders to recognize the sector’s potential in India. Consumer brands were taking their first steps in this direction, but there was a significant gap in understanding of how it worked and how to best use it. There was a need for expert advice and technical solutions to assist brands in accelerating digital sales and making intelligent, data-driven decisions. Paxcom was created to meet this need.

    Kinator, a SaaS-based channel intelligence and data analytics platform, was the first solution developed, allowing their clients to track, measure, and audit their eCommerce presence, and provide insights for day-to-day and strategic decisions.

    Over the last seven years, they have continued to evolve and grow alongside their clients’ ever-changing needs, becoming a full-service strategic solution provider for e-commerce, adding numerous services and software along the way.

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.

    The idea came from the opportunity and the gaps the team saw in omnichannel retail as they managed their omnichannel retail business. The initial product idea was well received in their outbound campaign reach and few initial brands became Paxcom’s partners in this journey giving the team an opportunity to learn and mature their offerings.  

    Paxcom – Product/Services and USP

    Paxcom offerings simplify Brand’s online strategy and growth by providing actionable insights derived from mining vast amounts of data points daily, across multiple e-marketplaces and multiple geographies. Brands can quickly see areas of growth opportunities, threats from competitive/upcoming brands and get insights on the effectiveness of different campaigns /products on marketplaces.

    In the fiercely competitive eCommerce space, brands need to be agile and well-informed to achieve success. Paxcom’s eCommerce solutions consist of a robust set of proprietary technology solutions backed up by an experienced services staff to provide end-to-end assistance for businesses looking to expand their online presence. It is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations. Paxcom’s analytical software tools and expert customer service teams assist brands and sellers in improving the overall online performance. Paxcom’s mission is to simplify and streamline online selling for brands and sellers.

    Paxcom’s USP is a robust suite of technology solutions backed by an experienced team obsessed with a data-driven approach to eCommerce growth for its customers. Its technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. The startup’s Omni-channel technology solution optimizes the supply chain for order-fulfillment and warehouse management while its eCart Solution helps establish eBrand Store and apps. Paxcom team comes with a wealth of experience in establishing omnichannel strategy and solutions have gained valuable insights in managing their own, and some of the large brands, eCommerce growth since 2011.

    1. Channel Intelligence & Analytics – Kinator

    Kinator – Paxcom’s proprietary technology solution can collect and analyze publicly available data from all major platforms, across multiple geographies to deliver Data-Driven Analytics & Insights for Brands selling on multiple e-retailers and marketplaces. Paxcom’s interactive KPI Dashboards & Reports enable data-led decision making on Product Pricing, Promotions, Placement, and more. Kinator helps brands track, measure, audit, and analyze their

    • On-shelf Availability
    • Price, promotions, and Buy Box
    • Ecommerce content
    • Reviews & Ratings
    • Visibility on search results and category
    • Sales across platforms
    • Advertising performance

    2. Services, Strategy & Execution

    Paxcom’s team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch/optimize Products Price, Promotions, Placement on the popular eCommerce Sites.

    Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. The startup takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.​​

    • Ecommerce content and design
    • Business Analytics And Consultation
    • Promotions & Marketing Strategy across platforms
    • Global Support (India, North America, UAE, Africa & Southeast Asia)

    3. AMS & Campaign Management

    Paxcom’s eCommerce experts provide end-to-end campaign management in sync with your Brands goals and objectives across eCommerce platforms. When there are millions of products to choose from, a brand cannot afford to sit back and expect a customer to reach its product. Instead, the product needs to reach its customer. The startup manages multi-million spending across different platforms and categories, for leading or upcoming brands, using objective-based tailored strategies.

    • Ecommerce Campaign & Ams Management
    • Technology Aided Campaign Management using Paxcom’s cutting-edge tools
    • Promotions Management
    • Search & Display Ads

    4. Omnichannel Solutions

    Get complete control over your e-commerce logistics and fulfillment. Businesses of all sizes & categories can harness the power of Paxcom’s innovative pre- and post-fulfillment solutions to make their listing, order processing, warehousing, and shipping process seamless, quick, and manageable. Easy connections across several channels, a consistent experience for customers and employees, and automated technologies will help you accelerate with control. Its Omnichannel offerings comprise multiple robust web applications that provide solutions that can help brands grow, and manage their backend operations flawlessly with ease.

    • Product Information & cataloging system (PIM)
    • Order & Inventory Management Software (OMS)
    • Warehouse Management Software (WMS)
    • Marketplace seller solutions

    Paxcom’s USP and innovation

    • Strong experience across platforms and categories
    • Cross geography/industry best practice
    • Strong Technical Solutions + Services work together to give a complete solution
    • Flexibility to tailor software as well as services to your specific requirements
    • Global Support – Multiple language tracking & content Learnings across brands & categories

    Pivot from Initial Idea

    Paxcom was initially building 2 products – a Product Information Management software and software for sellers to manage their orders and inventory on multiple marketplaces. These two were built initially for Mirchimart for their own use and the team thought of taking these to market. These products, gradually they realized, had significant competition and challenges of stability since marketplaces, to date, don’t offer seamless APIs. Paxcom’s core product, Kinator, came after a couple of exploratory meetings with some big FMCG brands. This was a unique problem, no players in India at that time gave information to Brands on what is happening to their products and their category on eCommerce platforms. Since eCommerce was so new and growing massively, brands wanted to have some key KPIs to measure ecom growth. The team decided to plugin that gap, and Kinator came to life.


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    Paxcom – Founders and Team

    Paxcom’s founding team was together over years at their previous company, Mirchimart, and Paxcel and had a strong working relationship. So this came in very easily.

    The team works closely together and quite often the tasks span across different areas. In the current setup, Neha Khosla is responsible for client success, Tanya Kakaria for Global Sales Marketing, Punit Sindhwani for overall strategy, and Gurjant Singh for technology solutions.

    A dynamic powerhouse, Punit Sindhwani has over 25+years of experience in the Technology and IT industry. Punit is currently the CEO of Paxcom, a SaaS-based software that provides complete eCommerce automation solutions from creating and managing e-stores (or marketplaces) to advanced data analysis, exponential revenue growth, managed warehouses, and supply chains along with ensuring happy customers.

    Paxcom CEO
    Punit Sindhwani – Founder & CEO of Paxcom

    He is a strategic leader with a proven track record in managing fast-growing software development companies in Capital Markets, Payments, Health care, Data Analysis, and Data and Image Compression.

    Prior to founding Paxcom, he was Co-founder and CTO of Mirchimart.com, an online megastore where he was responsible for building a high-performance tech platform for B2C and B2B sales, with optimized PIM, WMS, OMS, and Omni-channel touchpoints.

    A bachelor in Electronics from Mumbai University, Punit’s area of expertise includes Enterprise Application Development, Mobile Application Development, Financial Software Development, Gift /Loyalty Solutions, Web application development, Data Analysis Software, Data and Image Compression.

    Prior to Paxcom, the founding team’s technology services company, Paxcel was born in 2001. Paxcel was named after a core value that they look for while hiring any new team member “Passion for Excellence”. Paxcom came as an extension to Paxcel, everything about eCommerce with Passion for Excellence, so this was a unanimous decision of the founding team, Paxcom. The name, Pax part symbolizes the founders’ Passion for Excellence, while the com part symbolizes Commerce. The logo was designed internally by the startup’s creative team.

    Paxcom
    Paxcom Logo

    Paxcom – Business Model and Revenue Model

    There are two parts to Paxcom’s business model. All technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients, and the startup tailors the engagement to their specific needs and gaps. Shorter project-based engagements, on the other hand, are also possible.

    Paxcom – Launch & Marketing Strategies

    The founding team launched the company because they first saw the complexities of managing an eCommerce business across multiple channels and the scale and efficiency needed.  The push was motivated enough to take the plunge.

    They were fortunate to be amongst the first ones to offer such insights for eCommerce growth, and as such, they found a great response to their email campaign reach on Paxcom’s innovative solutions.

    “At Paxcom, we believe that a satisfied customer is the best marketer a company can have. The focus on client satisfaction has contributed significantly to our success, and we’ve seen a lot of initial growth organically through referrals and expanding partnerships with existing clients across industries and regions”  – says Punit Sindhwani, CEO, Paxcom

    Paxcom’s marketing and business leaders have invested a significant amount of time and effort in developing strong industry relationships and gaining a thorough understanding of the segments in which they operate. This has allowed them to take a consultative approach to business development, based on extensive knowledge of the ever-changing e-commerce landscape, best practices, industry trends, clients’ businesses, their current eCommerce maturity, possible growth areas, and potential solutions. Every client is different and having targeted outreach campaigns based on this understanding have worked well for Paxcom. It has also recently begun to broaden the use of content marketing by widely disseminating Paxcom’s large repository of useful resources for brands, sellers, and industry enthusiasts at all stages of e-commerce maturity. These are accessible via its website and social media pages.

    Paxcom has established a strong presence and goodwill within the Indian eCommerce industry over the years, helping it solidify its position as an authority on eCommerce. Numerous leading brands it serves and its commitment to providing strong solutions for the clients globally have also helped the startup establish credibility as an eCommerce partner. The majority of its new business, therefore, comes from word of mouth, client referrals, eCommerce platform recommendations, and SEO.

    Additionally, the team at Paxcom is also been working on producing content that serves the industry by offering in-depth information and advice for clients and the broader brands in the market.


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    Paxcom – Challenges Faced

    Paxcom was started when eCommerce in India was in its nascent stage, and grown with the industry. The initial inertia of brands to recognize their potential, and the ever-changing ecom environment have been some challenges. However, the team has had the opportunity of working with some great brands and built strong goodwill for themselves by constantly adapting to ensure they go above and beyond their client’s expectations. This has helped Paxcom grow to its current strength and recognition in the industry.

    Paxcom – Operating Locations

    Out of the 6 office locations 3 are located in India, 2 in the US, and 1 in Canada.

    1. Gurgaon
    2. Delhi
    3. Mohali
    4. Washington
    5. North Carolina
    6. Toronto, Canada

    Paxcom’s services are already available in 20 countries across SEA, Japan, Korea, the Middle East, Africa, the UK, North America, Australia, and India.

    Paxcom – Funding

    Paxcom is a bootstrapped startup and currently, it is not looking to raise funds in the near future.  


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    Paxcom – Tools used to run startup

    Being a tech-focused company at heart, the team understands the value of tools in improving efficiency. There are numerous tools Paxcom utilizes to ensure that the team can function at scale effortlessly. Some of these are Slack, Keka, Google Business tools, Zoho, Hubspot, and Drutas.

    Paxcom – Future Plans

    In addition to expanding within the country, Paxcom is aggressively growing its global presence. Its current clients include over 150 brands, across 20 countries, and it is in the process of growing not just the client base, but also the engagement with existing clients.

    At the moment, Paxcom’s SaaS-based data analytics tools are the top focus, with eCommerce advertising & strategy services following closely behind. Looking ahead, the startup also expects its revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets.

    Paxcom – FAQs

    What is Paxcom?

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence.

    Who is the CEO of Paxcom?

    Punit Sindhwani is the CEO of Paxcom. He has over 25+years of experience in the Technology and IT industry.

    How does Paxcom make money?

    Paxcom’s technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients.

    Is Paxcom funded?

    No. Paxcom is currently bootstrapped.

    What is the Paymentus group?

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.