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Tag: Boost sales

  • WhatsApp Marketing – How It Can Boost Your Sales and Customer Engagement

    Whenever we talk about marketing at present, online marketing always makes its way into the conversation. It doesn’t matter what kind of business you are in; marketing is one of the most important factors for the survival of that business, and online marketing is now the flag bearer of that.

    There is hardly any business that is not marketing itself online. In a world where everyone is connected through social media, marketing a business through those channels is probably one of the best options.

    The social media platforms like Facebook, Instagram, Twitter, and YouTube are already popular mediums for marketing and are used by businesses for connecting with customers to increase their sales, build their brand, and make their presence felt.

    With how social media is changing and getting new features added, the marketing style is also evolving. Recently, in this list of platforms, another social media has made its way, and that is WhatsApp. In this article, we will find out about WhatsApp marketing and why it is on the trending list.

    “Ignoring online marketing is like opening a business but not telling anyone.”, KB Marketing Agency

    What is WhatsApp Marketing?
    Why You Should Consider WhatsApp Marketing for Your Business
    Features of WhatsApp Marketing
    How WhatsApp Marketing Can Boost Your Sales and Customer Engagement
    Why Is WhatsApp Marketing Trending?

    What is WhatsApp Business and How to Use It

    What is WhatsApp Marketing?

    Considered one of the most popular messaging platforms in the world, WhatsApp is free for everyone. It is used by over 2 billion people in the world and enables us to send messages, be they text voice, picture, or video messages. Not to forget voice calls and video calls, which are also on the feature list of this messaging app.

    WhatsApp marketing allows businesses to communicate with their customers in a more personal and direct way through the messaging app. It enables businesses to send targeted messages, promotions, and updates to their customers and also allows customers to reach out to businesses easily with any questions or concerns they may have.

    There is a separate business app called WhatsApp Business that can be used for marketing and connecting with customers. It was released in 2018. This form of marketing takes the help of the messenger in promoting the products and a brand.

    Just like any other social media, this marketing helps reach a huge number of customers and build better relationships with the sole aim of increasing sales.

    Why You Should Consider WhatsApp Marketing for Your Business

    Reasons to Contact Businesses on WhatsApp
    Reasons to Contact Businesses on WhatsApp

    There are several reasons why you should consider using WhatsApp marketing for business growth, and some of them are listed below:

    • With its 98% open rate, WhatsApp is a great option to connect with customers of the business, as it ensures that the message will be seen by the users, making the business visible to the customers as well as potential ones.
    • The trust factor is also important. Brands that use chat apps for marketing are more trusted by customers.
    • Building strong relationships with customers becomes easier as messaging apps help build strong connections with them. Personalized messages can be sent, which in turn keeps the customers engaged with the brand.
    • Sales can increase if WhatsApp is used for marketing, as people will notice the messages and feel confident enough to get involved with the business.
    • Probably the most important reason would be the lower cost of marketing. It receives more conversion, and one needs to just download the app, and all you need is the internet to use it. It is one of the lowest-priced platforms that can be used for marketing.

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    Features of WhatsApp Marketing

    To get started with the marketing process, there are a few special features that make this app a hit platform for marketing and business growth, and they are:

    Business Profile

    WhatsApp Business Profile
    WhatsApp Business Profile

    You can create a business profile on WhatsApp that includes a clear description of your business, contact information such as website and email address, and other details that give customers a better understanding of your brand.

    Quick Replies

    With this feature, you can save messages that you send regularly and quickly respond to customers’ inquiries. This saves time and effort and ensures that customers receive prompt replies.

    Automated Messages

    WhatsApp allows you to set up automated messages, similar to a chatbot, that can greet customers, provide basic information about your business, and offer support.

    Read Receipts

    You can see if your message has been delivered and read by the recipient, which helps you gauge the effectiveness of your marketing efforts.

    Targeted Audience

    Your WhatsApp contact list already contains a targeted audience that is likely interested in your business, which makes it easier to reach out to potential customers.

    Overall, these features make WhatsApp a powerful marketing tool that allows businesses to connect with their target audience, save time, and increase efficiency.

    How WhatsApp Marketing Can Boost Your Sales and Customer Engagement

    WhatsApp marketing can be a powerful tool for business growth as it helps boost sales and customer engagement. Here are some ways in which it can help:

    Customer Segmentation

    With WhatsApp, businesses can segment their customer list and send targeted messages to specific groups. This allows for more personalized and relevant communication, which can increase engagement and sales.

    Interactive Content

    WhatsApp allows businesses to send interactive content like images, videos, and GIFs. This type of content is more engaging and can help businesses showcase their products and services in a more compelling way.

    Customer Feedback

    WhatsApp can be used to collect feedback from customers, which can be used to improve products and services. This can also help businesses identify areas for improvement and provide better customer service.

    Order Tracking

    Businesses can use WhatsApp to send order updates and tracking information to customers. This provides a convenient way for customers to keep track of their orders and increases transparency, which can lead to greater trust and loyalty.

    Group Chats

    WhatsApp group chats can be used to foster community and encourage customer engagement. Businesses can create groups for loyal customers, product enthusiasts, or those interested in specific topics related to their brand.

    High Open Rates

    WhatsApp messages have a high open-rate as compared to other marketing channels, which means that businesses can reach a larger audience and generate more leads.

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    StartupTalkyDamini Bhandary

    Why Is WhatsApp Marketing Trending?

    The answer is very simple: WhatsApp was smart enough to launch a business app for small companies. This marketing feature helps the business get connected with the customers on a personal level, as one-on-one communication is possible from both sides. This combination of direct access, low cost, and easy-to-use features has also contributed to its popularity.

    With the feature of status sharing, creating awareness for the brand has also become easier. All these features make it a popular platform for marketing, and thus it is making noise in the business world.

    Some of the top companies are using WhatsApp marketing for their businesses, like BookMyShow, Nykaa, MakeMyTrip, and more.

    Overall, WhatsApp marketing offers several advantages, such as direct customer communication, low cost, and a high engagement rate, which makes it a popular platform for businesses to promote their brand and increase sales.

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    Conclusion

    At the time where we live, every business needs to make a strong presence online. WhatsApp as a platform for marketing is going to be more famous in the future as it is giving out opportunities to several small businesses. Without marketing, the survival of a business is almost impossible, so when a platform has been provided with such great features for marketing, it is bound to be big in the future.

    FAQs

    What are the benefits of WhatsApp marketing?

    WhatsApp marketing offers several advantages, such as direct customer communication, low cost, and a high engagement rate, which makes it a popular platform for businesses to promote their brand and increase sales.

    When was WhatsApp Business released?

    WhatsApp Business, which can be used for marketing and connecting with customers, was released in 2018.

    The special features that make WhatsApp a hit platform for marketing are a business profile, quick replies, automated messages, read receipts, and a targeted audience.

    How can WhatsApp marketing increase sales and customer engagement?

    WhatsApp marketing can boost sales and improve customer engagement in many ways including segmenting customers, gathering feedback, creating interactive content, utilizing group chats, offering order tracking, and taking advantage of its high open rates.

  • Best Video Ad Tips That Will Help Boost Your Sales

    Video advertisements are the best way to communicate about your product. When we see ads on YouTube, we are more likely to go to their website. Also, we remember more about them. You can convey a message, show the uses of your product, and then convince viewers to buy it. A video conveys a huge amount of information in a very short time.

    Hence, where you need a whole bag of articles just to explain a product, a 20-second video will do the job. According to a recent study by Wyzowl, 91% of consumers want to see more video content from the brand or company they follow, and 91% of businesses use video as a marketing tool in 2023. So, if you have made up your mind to create a video ad, here are some tips for you. Keep these in mind while making your video ad. You can use them in both animation and video shoots.

    Leverage the First Few Second
    Write a Solid Script
    Bring Your Storytelling Skill
    Keep The Video Short and Simple
    Place CTA Smartly
    Be Funny or Don’t Be Funny
    Design Thumbnails
    Run A/B Tests
    Know The Platform
    Choose The Right Typography
    Add Relevant Music Track
    Highlight Your Brand

    Percentage of People Who Want to See More Online Video From Brands
    Percentage of People Who Want to See More Online Video From Brands

    Leverage the First Few Second

    However, this is a very common strategy nowadays, but when I first saw an ad that says “Wait! Don’t skip the ad”, I was kind of hypnotized. I knew I’m not interested in their product, but I still watched their video. This is because they told us to wait at the very beginning. So, focus on the first few seconds of your video ad. Try to show the problem you are solving. Once people get an idea of what you are selling, they will decide whether to skip the ad or not. You have only the first 5 seconds. So, focus on those 5 seconds of summer. I mean, 5 seconds of video.

    Write a Solid Script

    Even if you are making an animated video, use a script. Don’t play it in the air. You need a plan. Scripts are very helpful to know what you want. There are many rules you have to follow while writing a script.

    So, if you don’t know how to write a good script, then hire someone who does. Your advertisement will be used for weeks or months or even years. So, make it professional. Invest a good amount.

    Bring Your Storytelling Skill

    Who doesn’t love stories? Storytelling is a powerful tool that can captivate the audience’s attention and help them relate to your product or service. To create an engaging video ad, consider incorporating a story that is relevant to the problem your product solves. It could be a story from one of your clients, or you can create one from scratch.

    One of the most successful examples of storytelling in an advertisement is search Samsung‘s. Their ads connect with people’s emotions, making them want to watch them repeatedly. Similarly, Maruti’s car ads tell short stories about their customers, evoking nostalgia and emotional attachment.

    By telling a story in your video ad, you can create a memorable experience for your audience and increase the chances of them remembering your product or service. So, take some time to craft a compelling story that resonates with your target audience, and watch your sales soar!

    search Samsung Customer Service Campaign | Storytelling in Ads

    Keep The Video Short and Simple

    Try making a short video. People skip the video after looking at the timing of the video. So, in this era of reels, try making a short video and include all the main features of your product, or just focus on one feature and make a video on each feature of your product. But that is only if you have a big bag of money lying around. Moreover, don’t use Jargon in your videos, and keep it as simple as possible.

    Place CTA Smartly

    Call to action is important in all kinds of advertisements. Ask your viewer to perform some particular action, at the end of your video. It can be anything like calling your number, visiting your website, signup for it, etc. You can also provide some rewards like discounts or free delivery on that CTA.

    Top Types of Video Ads Marketers can use to Promote their Brand (With Examples)
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    Be Funny or Don’t Be Funny

    Everyone loves watching funny ads again and again. And this is the era of memes. So, make a funny advertisement that can grab everyone’s attention. It should be capable of creating a buzz among people. But if you are not funny, then don’t act like one. Be original. If you make a funny ad that is funny only from your perspective, then nothing will be crazier than your ad.

    Believe me, nothing can be more terrible than laughing alone at your own joke. It can even have negative results. So, if you are not funny, you should take help from agencies to make your ad creative.

    Design Thumbnails

    Many people keep the autoplay mode disabled, which is why it’s essential to have an attention-grabbing thumbnail that forces them to hit the play button. If you are not a professional designer you may consider hiring a professional graphic designer to create an eye-catching thumbnail.

    A well-designed thumbnail can make all the difference in getting your video noticed among countless others. It should accurately represent your video’s content and convey a clear message to the viewer about what they can expect to see. Additionally, the video should be visually appealing, with bold colors, clear typography, and high-quality imagery.

    By investing in a professional thumbnail design, you can increase the likelihood of your video being clicked and watched, ultimately leading to increased engagement and potential sales.

    Run A/B Tests

    To maximize the effectiveness of your video ad campaign, it’s essential to conduct A/B testing. This involves creating multiple versions of your video and testing them against each other to see which performs better.

    When running A/B tests, it’s important to have a clear objective and measure specific metrics such as click-through rates, conversion rates, and engagement rates. By analyzing these metrics, you can identify which version of your video is resonating better with your target audience and make necessary changes to optimize your campaign. So, make sure to invest time and resources into A/B testing to ensure your video ad campaign is a success.

    Know The Platform

    When it comes to video ad campaigns, it’s crucial to understand the platform you’ll be using. Different platforms have varying requirements for video dimensions, aspect ratios, and content length, as well as guidelines for titles, descriptions, and posting times. By understanding the platform-specific requirements, you can optimize your videos to fit within each platform and capture the attention of your target audience.

    Font type puts an impact on the audience. The audience may be distracted if you choose the wrong typography. It’s important to research and test different fonts to determine which works best for headings and paragraphs, as well as which are most suitable for your target audience. By paying attention to these details, you can create visually appealing and effective videos that resonate with your audience and drive conversions.

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    Add Relevant Music Track

    Adding relevant music to your video can be a powerful tool to engage and connect with your audience. When choosing music, it’s important to consider your video’s objective and target audience to ensure that the music aligns with your overall message.

    Music can help to enhance the emotional impact of your video and create a memorable experience for your viewers. When done correctly, the right music can help to connect the story of your video and create a stronger brand impression.

    Highlight Your Brand

    It’s essential to establish a strong visual identity for your brand, starting with your brand colors and logo design. By identifying your brand colors and designing a logo that reflects your brand’s personality and values, you can create a consistent and recognizable image for your brand.

    Once you have established your brand identity, it’s important to maintain it across all of your video marketing efforts. This includes using your brand colors and font guidelines consistently throughout your videos, as well as adding custom intros and outros that reflect your brand’s personality and style.

    Conclusion

    In conclusion, video ads are an excellent way to communicate your message to a broad audience. While it’s important not to neglect other marketing channels, it’s worth investing time and resources into creating effective video ads. There are multiple platforms available to market your video ads, such as YouTube, Instagram, and Facebook, and it’s essential to choose the platform that aligns with your target audience and marketing goals.

    Overall, video ads have enormous potential to increase brand awareness, generate leads, and drive sales. By investing time and resources into creating high-quality video ads, you can establish a strong brand identity and build a loyal customer base over time.

    FAQs

    How do you make a video ad more effective?

    You can make a video ad more effective by leveraging the first few seconds, writing a solid script, keeping the video short and simple, adding a relevant music track, etc.

    Should video ads have music?

    Music can help to enhance the emotional impact of your video and create a memorable experience for your viewers. So, adding relevant music to your video can be a powerful tool to engage and connect with your audience.

    How can I highlight my brand in video ads?

    You can highlight your brand by using your brand colors and font guidelines consistently throughout your videos, as well as by adding custom intros and outros that reflect your brand’s personality and style.

  • How to convert your Instagram leads through a WhatsApp link?

    With over 2 billion users worldwide, WhatsApp has become a go-to instant communication platform for B2B and B2C brands. However, beyond the purveyor of internal communication, WhatsApp can also be used to convert Instagram leads. Amazing, isn’t it?

    Well, actually, it is a no-brainer. With 44% of people using Instagram for their weekly shopping, there ought to be a process that streamlines the communication flow and facilitates personalized marketing. What better way to convert these hot leads through WhatsApp chat?

    Believe it or not–a WhatsApp link is the fastest way to solve your potential customer’s doubts or extend additional support. By communicating through WhatsApp, customers feel heard, preventing last-minute abandonment as their query chain has been cut-short.

    Before we get into more details, let’s understand what it means for your business.

    1. WhatsApp Link for Instagram at a Glance
    2. How to convert your Instagram leads through a WhatsApp link?
    3. Benefits of converting Instagram leads through a WhatsApp link

    A WhatsApp link directs your Instagram profile visitors to a WhatsApp conversation. This means that you can chat with your potential customers anytime and anywhere, with business updates, promotional messages, feedback, query resolution, and surveys.

    In addition to sending messages, you can exploit this feature for your business’ advantage by sending videos, voice messages, product images, and documents directly from the app and fulfilling your customer’s assistance requests.

    Along with this, businesses can streamline their messages and take advantage of WhatsApp’s automatic responses, chatbot, and organizational tools to scale up their contact points while solidifying their customer base.

    So, is adding a WhatsApp link on Instagram fruitful for converting leads?

    A big yes–the customers will just be a click away from shooting their queries.

    • They won’t have to wait for days to get their doubts solved
    • The conversion cycle gets shorter by leveraging a quick redressal system

    Now, with these advantages at hand, let’s see how you can convert your Instagram leads through a WhatsApp link.

    How to convert your Instagram leads through a WhatsApp link?

    How to Link WhatsApp to Instagram

    There are three ways to convert your Instagram leads through WhatsApp link:

    By adding a WhatsApp button on your Instagram business account

    WhatsApp Business Linkage on Instagram
    WhatsApp Button on Instagram
    • Click ‘Edit profile’ visible on your Instagram Bio
    • Select contact options
    • Click on WhatsApp
    • Enter the number associated with your WhatsApp and submit the verification code

    Now, the WhatsApp button should appear, facilitating all your Instagram leads to get in touch with your company.

    Through boosted posts

    Post Boost on Instagram to WhatsApp
    Instagram Post Boost
    • Add your WhatsApp number to the ‘Contact Options’ on your Instagram business profile
    • Choose an existing post whose reach you’d like to amplify
    • Click on the blue button, select messages, and WhatsApp
    • Set a goal, budget, duration, and audience for your ad
    • Review your objectives and click on ‘create your ad.’
    • Once approved, your ad will be live in 24 hours.

    Instagram stories is a great way to boost the brand reach and sales. And adding a WhatsApp link on Instagram stories highlights is one of the great personalized way to display things as you can help the user with their query by directly landing them on WhatsApp.

    To add links to Stories you need to fulfill following criteria first:

    • You need an Instagram business account.
    • You got to have more than 10k followers.
    WhatsApp Link on Instagram Story Procedure
    WhatsApp link on Instagram Story
    WhatsApp Icon and Link on Instagram Story Highlights
    WhatsApp Link with Icon on Instagram

    Create a new story. Upload a WhatsApp icon image with an aspect ratio 9:16 and post it a story and insert your WhatsApp link within the story.  

    For e.g- Open the link chain and enter the URL:

    api.whatsapp.com/send?phone=Your number (followed by your phone number in the international format)

    View the published story and save the story as an Instagram Highlight.

    Name the highlight Chat on WA or something similar.

    Building a contact list

    By converting leads through WhatsApp links, you no longer need to bid adieu to your customer after the order has been delivered. Instead, you can build a long-term relationship.

    Through this method, you can optimize your contact list and even import all the contacts to a CRM and send messages to your customers in bulk. This way, once the prospect has approached you via Instagram, you can save their contact details and directly engage with them even after their order has been successfully delivered.

    Seamless user-experience

    A grave concern of customers before buying a high-end product: What if it doesn’t work well? People are anyway skeptical about the purchase, and having no provision for direct communication makes the decision-making process even harder.

    By converting your leads through WhatsApp, your customers rest assured that the brand will be just a message in case of any dispute with the product quality. You can automate customer support queries in case of high sales.

    You can also leverage WhatsApp list messages and custom replies to address FAQs with a faster response time and use the opportunity to strike a meaningful conversation with your customers throughout the journey.

    Maintaining retention span

    With dozens of new products launching every day, it is tough to maintain your audience’s retention span. They make one scroll on Instagram, and boom, another brand is displaying their ad. What to do in this scenario?

    Once you’ve enticed the prospects through your product offerings on Instagram and redirected them to WhatsApp, half of your work is done. Now, you need to provide them regular updates regarding their order and give them a reason to buy from you again.

    Send feedback forms, give intimation regarding new product launches and build a strong relationship that increases their retention span.

    While you do that, make sure:

    • You keep the communication short and to the point
    • Don’t spam your customers with frequent messages
    • Reinforce your messages with videos, pictures, social proofs, etc. wherever required
    • Make it personalized and quirky

    Upsell and cross-sell

    WhatsApp has an incredible open rate of 99%. Once the prospect has bought any of your product/services, you can send(after getting their permission) product catalogs, new launch details, discount offers, and upsell or cross-sell your products.

    For instance, if you’re sending them order updates, use the opportunity and recommend other products to them. The idea is to use what they have already purchased as an indicator to know what else they might be interested in.

    Here’s an example of such a message focused on cross-selling:

    Hey Priyanka,

    Your black dress has been delivered. Hope it looks great on you!

    But, we think your picture-perfect look would be incomplete without our perfect pair of heels. Click on the link below and check out our latest collection of heels available at a 10% discount with express delivery.

    This way, you would know their preferences and also get a chance to sell your other products to the same customer base.

    Building a sustainable brand

    Compared to simply adding your website link in the bio where your prospects can leave a message via a form or email, putting your WhatsApp link redirects them to an opportunity to receive a response from you instantly.

    Your response and brand loyalty go hand in hand. According to a recent report from Gartner, customers are more likely to stick with a brand long-term when their service expectations are met.

    This signifies that if your communication is top-notch, you can get an influx of leads into your inbox and recurring purchases–thereby building a sustainable brand. So, build a robust and quick communication system through WhatsApp and strike while the iron is hot to en-cash the opportunity and maintain their attention while it is still fresh.

    Efficient buying process

    With social commerce on a boom, Instagram has become a HubSpot for generating sales. Over 130 million users engage with shopping posts on a monthly basis, proving that this app is useful for driving both product awareness and sales.

    However, selling is just the tip of the iceberg to being in the game for the long term. You need to provide a seamless user experience and solve any of their objections quickly before they move on to another brand. And diverting your traffic to WhatsApp helps with that.

    Through WhatsApp, your customers can communicate with your brand, send in their queries, and make the purchase–all in relatively less time. This makes the entire buying process more efficient and transparent.

    Conclusion

    Holding a stellar value proposition for your brand would all be in vain if you don’t provide an eccentric customer experience. And placing a WhatsApp link on your Instagram profile does precisely that. You no longer need to scout for another messaging platform or chase potential customers through DMs to close the deal. Just add the link-generating feature; if your price and offering excite your prospects, they’ll directly reach out to you.

    The feature also creates credibility and trust for your brand because:

    • They feel a direct connection as WhatsApp symbolizes a personalized form of marketing
    • They can chat with your brand–that gives them a sense of security for investing their money at a credible place

    Moreover, with the tracking function, you can track the efficacy of this feature and use the metrics as a base for making decisions related to advertising budgets, branding, and inventory. Whether you’re a small business owner or a well-established brand, converting Instagram leads through WhatsApp will be an effective investment for you.

    FAQs

    1- How to create a click-to-chat link for WhatsApp?

    You can create click-to-chat link,  by using the following link, entering the WhatsApp phone number after the ‘=’: api.whatsapp.com/send?phone= .

    2- How one can use WhatsApp for Business?

    WhatsApp business can be use for showcasing Product catalogue, communicate with others, provide good customer service.

    3- How do I create WhatsApp QR code for ?

    You can create WhatsApp QR code using free QR code generator by entering the country code without the + symbol, followed by the WhatsApp phone number.

  • Wellversed: A Wellness Startup Helping in Creating and Scaling Consumer Brands

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wellversed.

    The demand for health and wellness products is steadily growing. Research shows that an average Indian millennial spends over 3000 per month on their fitness and wellness. Digitalization has been quite influential in generating awareness of the common public about human wellness. The growing wellness industry has attracted many brands to come up with good and genuine wellness products. Entrepreneurs and startups are focusing on developing authentic wellness products that could contribute to the spectrum of human wellness.

    Wellversed is a startup that helps in building and scaling the business in the wellness industry. They help in accelerating the growth of wellness brands. Popular Indian cricketer Yuvraj Singh is associated with Wellversed in its startup journey.

    Listen to Aanan Khurma telling the story of Wellversed in an interview with StartupTalky on Epic Brands Podcast

    Read further to know about Wellversed, its founders, products & services, business model, and more.

    Wellversed – Company Highlights

    Startup Name Wellversed
    Headquarters Gurgaon, Haryana
    Industry B2C and Wellness
    Founder Aanan Khurma, Aditya Seth, and Ripunjay Chachan
    Founded 2019
    Total Funding Raised $3.2 Million
    Website wellversed.in

    Wellversed – About
    Wellversed – Industry
    Wellversed – Founders and Team
    Wellversed – The Idea and Startup Story
    Wellversed – Name, Tagline, and Logo
    Wellversed – Products & Services
    Wellversed – Business Model
    Wellversed – Customer Acquisition
    Wellversed – Challenges Faced
    Wellversed – Funding
    Wellversed – Competitors
    Wellversed – Recognition and Achievements
    Wellversed – Future Plans

    Wellversed – About

    Wellversed is a full-stack accelerator for wellness brands. Wellversed startup accelerate wellness brands from their infancy to building them into strong world-class brands that enable better wellbeing. They enable founders to build genuine wellness brands by accelerating sales growth, strengthening the product-market fit, improving the supply chain, providing investment support, building the brand story, and improving key metrics, and M&A opportunities.

    Short term goal of the startup is to accelerate 1000 wellness brands by 2025, invest in 100 wellness brands by 2025, and acquire 10 wellness brands by 2025. It has a long-term vision to maximize human wellness by enabling genuine wellness brands.

    Wellversed – Industry

    The global wellness market is at more than $1.5 trillion per year, with annual growth of 5 to 10%. In fact, the rate of growth of the wellness industry is in double digits in the developing economy. 60% of this market is contributed by wellness brands while the remaining is contributed by services.

    Wellversed – Founders and Team

    Wellversed - Founders with Yuvraj Singh
    Wellversed – Founders with Yuvraj Singh

    Aanan was a fellow at the Stanford Biodesign School in 2012. As an alumnus of Stanford Biodesign, Aanan Khurma used to conduct a lot of Design Thinking workshops to disseminate the ideology of Stanford D-School to college students. It was during the organization of one such workshop that Aanan met Aditya Seth who was an industrial design student inclined toward designing manufacturing assembly lines. Both of them launched a brand together called Unsnack which was one of the early D2C brands in the Indian ecosystem. Both of them were later joined by Ripunjay Chachan who was Aanan’s batchmate at Stanford Biodesign. Yuvraj Singh was a consumer of the products crafted and traded by Wellversed before he decided to invest in Wellversed and later become a part of the core team of Wellversed.

    Aanan is the CEO of the Company and is primarily responsible for Business Intelligence, Defining Long Term Goals, and probably one of the only CEOs who directly leads the Human Resources department. Aditya Seth leads the supply chain while Ripunjay Chachan leads Business Growth. Yuvraj Singh is the chief evangelist and flag bearer of the message of health and wellbeing.

    As of June 2022, Wellversed has a total of 150 employees.

    Wellversed – The Idea and Startup Story

    The company started out as a personal quest to maximize healthspan. The human body is designed to live up to 120 years of age but most people become dysfunctional by 65-70 years of age. Aanan Khurma realized that people can live a disease-free life of quality, vigor, and intensity if their lifestyle is right. He realized that consumer brands are not optimizing for the long-term well-being of human beings. This led him to launch his first brand called Unsnack. Subsequently, he launched several brands like Ketofy, Ovego, and Wellcore to cater to different use-cases of wellness.

    These brands were unified under the common umbrella of Wellversed Full-Stack Accelerator structure evolved to help great founders create genuine wellness brands.

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    Wellversed Logo
    Wellversed Logo

    There is a very interesting story behind the name of the Company. Aanan’s first startup – Hansure – was funded by Microsoft Ventures. When he was going through the journey of formulating what is now Wellversed he was exchanging ideas with the Director of Microsoft Venture Fund. The Director asked Aanan to send a small note about his startup in order to make a connection with a probable seed investor. As an interim thought, Aanan penned down the name Wellversed in order for this connection to be made and the conversation to proceed further. The Company was never renamed although the name is difficult to pronounce and several stakeholders have pointed out that it’s an awkward name. Since Wellversed platform is not primarily consumer-facing, they never thought it would be relevant to rename the Company.

    Wellversed – Products & Services

    Wellversed Product - Ketofy
    Wellversed Product – Ketofy

    Wellversed is a tech-enabled full-stack accelerator for wellness brands. They assist founders in their journeys to build and scale genuine wellness brands. A great consumer brand is built through only THREE things:

    • A solution that serves a need.
    • A product that is great.
    • A brand story to carry the message to the masses.

    In a typical scenario, running a brand has so many operational components to it that a founder is not able to focus on the core aspects of creating a brand. Wellversed relieves founders from all the operational hassle of selling their products. This includes eCommerce Operations, Performance Marketing, Listing Operations, Warehousing & Logistics, etc. This allows founders to build genuine products to solve a real problem and craft a story that resonates. Wellversed is accelerating 40 wellness brands as of June 2022.

    Wellversed – Business Model

    The business model of Wellversed is centred on accelerating brands and charging them a percentage of their growth revenue. Their EBITA margins are close to 18-20%.

    Wellversed – Customer Acquisition

    They didn’t have a website for 6 months after they started selling to end consumers. They primarily relied on third-party eCommerce channels like Amazon.

    Their only hack was discipline and diligence. Most companies talk about consumer centricity but Aanan and Aditya actually spoke to most consumers to whom they sold. Back then, sellers could access the phone numbers of consumers who ordered via Amazon.

    Wellversed – Challenges Faced

    They took a very unique approach to create a group of brands that maximise human wellness. When they started, this concept and way of building multiple brands were not well understood. The toughest part was the impact that people’s limited understanding had on their own mindset.

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    Wellversed – Funding

    As of 2022, Wellversed has raised 3.2 Million USD through Jubilant Foodworks, Yuvraj Singh, other entities, and angels.

    Wellversed – Competitors

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Wellversed – Recognition and Achievements

    Their achievement is the culture of the Company. They believe that great things are achieved through distributed intelligence and the first step to that is creating trust on an individual level. Systems like beehives, ant colonies, and the human brain are regarded as some of the most complicated structures in the universe. The commonality between these biological systems is that they do not have a single intelligence centre. The fact is that the most cooperative, intelligent, and admirable biological systems in the universe have been created by distributed intelligence. This is noteworthy because an individual needs to operate by a minimal set of rules in a distributed intelligence system.

    Wellversed – Future Plans

    The Future of Wellversed is to evolve into a City of wellness entrepreneurs crafting brands for true maximisation of human wellness.

    FAQs

    When was Wellversed founded?

    Wellversed was founded in 2019.

    Who is the founder of Wellversed?

    Aanan Khurma, Aditya Seth, and Ripunjay Chachan are the co-founders of Wellversed.

    Who are the competitors of Wellversed?

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Has Wellversed raised funding?

    Wellversed has raised funding of $3.2 Million.

  • How to Write Product Descriptions for Your Ecommerce Store in the Most Optimized Way?

    It is a customer’s natural instinct to read a product description before buying it. especially when they are buying the product from an online website. This is because they need to be sure of the product, its ingredients, and its functions before purchasing it. Customers cannot be sure of the product quality just from a bunch of random information. So, they will always want to read product descriptions before making a decision on them.

    No matter how well-made the product is, someone cannot buy it if the product description is not clear. You need to have a very crisp yet informative description for your products as an optimized product description ensures high sales for your eCommerce store.

    This article will guide you on how you can write product descriptions for your eCommerce store in the most optimized way.

    What Is a Product Description and Why Is It Important?
    How to Write a Product Description for Your Ecommerce Store?

    What Is a Product Description and Why Is It Important?

    A product description is a piece of information that describes the product’s features and benefits. An optimized product description should have a list of ingredients or materials regarding the product in order to attract potential customers and boost sales.

    It is essential to have a product description for all the products on your eCommerce store. It is what will convince potential customers to buy your product and thus, aids in increased sales. People often think that a bunch of factory specifications is enough but it is not. You need to write a piece that contains well-organized and relevant information.

    An optimized product description shows your potential customer the value of your products. If you write it well, anybody reading it will know exactly why they should buy it. Besides, you should also add what problem your product solves. Potential customers often look through products for a solution to a personal problem. Your product will sell more if your product description is clear about what problem it solves.

    How to Write a Product Description for Your Ecommerce Store?

    Global Retail Ecommerce Sales from 2016 to 2021
    Global Retail Ecommerce Sales from 2016 to 2021

    Writing an optimized product description is crucial for an eCommerce store. The following steps will guide you on how to write a product description for your eCommerce store:

    Determine the Target Audience for Your Product

    Every product does not have the same target audience. You cannot write a product description about a blanket the same way you write it for a dress. Somebody looking for a blanket is looking for comfort and good sleep. While someone looking for a dress is looking for style.

    Thus, when writing a product description, you need to keep in mind who is your target audience. This will help you include key points in your product description, adhering to their needs and wants. Potential customers will lean towards your product once they read about it and know that it can fix their problem.

    Add All the Features and Specifications of the Product

    As a seller, you are obviously aware of all the features and specifications of your product. But the customers are not. So when writing a product description, make sure you write all the basic features and dimensions of the product. Besides, we suggest you mention how to use the product as well.

    However, along with this, you also need to add what is special about the product that makes it different from its competitors. This will make your product description stronger.

    A potential customer should know all the key features and benefits of your products. They will lean towards buying a product once they see that it can improve their quality of life.

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    Optimize the Product Description for Search Engines

    Search Engine Optimization (SEO) is the best way to attract traffic to your eCommerce store and your product description can help you do that. You can aim for high ranks on search engines by including keywords in your product description.

    Keywords are words that potential customers search online. For instance, a person looking for a black shirt will search, ‘black shirts for men’. Or a person looking for hair care products will search for something like ‘hair-fall control shampoo’. You need to include keywords like this in your product description. These keywords will vary from product to product. You will have to do research about the keywords regarding different products. But in the end, it will rank your products high on search engines. Thus, better potential for increasing revenue.

    Avoid Unnecessary Information in the Product Description

    Customers do not have the time to read unnecessary information in your product description. They just want to know the features and benefits of the product. If you write unnecessary phrases that do not add value to your product, the person reading it will get bored and most probably will lose interest in your product too. So we suggest you be smart with your description writing and avoid any kind of unnecessary information.

    Add Social Proof in the Product Description

    Adding social proof to your product description adds value to your product. People start developing interest in your product once they see it is genuine and is used by many others as well.

    So, what you can do is add an expert’s approval comment in your product description or you can even say it is tested by professionals (making sure that you actually get it tested). An even better trick is to add customer reviews in your product description. Potential customers love to see that other people like them have benefitted from using the product. It develops a sense of trust among the customers toward your eCommerce store.

    Amazon Product Description Example for Ecommerce Store
    Amazon Product Description Example for Ecommerce Store

    Make the Product Description Easily Scannable

    People have short attention spans. They do not have the time to read everything that’s on the product page. They will only read about 16% of the content. So, your product description needs to cover that 16% effectively.

    You can make that possible by making your product description easily scannable. Easily scannable basically means that it is crisp. It means that the buyer will be able to find the information they are looking for without having to read unnecessary things. You can do that by using bullet points, headings, short paragraphs, different sized fonts, and leaving enough spaces. This will make the description easy to read and understand and thus, reduce the chances of your eCommerce store losing a potential customer.

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    Use Good Images in the Product Description

    Just writing a good product description is not enough. It should be accompanied by good-quality images. About 63% of customers have more trust in product images than in the product description. Good images of the product let the potential customer imagine what the product will look like in real life. Thus, you must make it as appealing as possible.

    For instance, if you are selling a mobile phone, you need to add pictures of the front view, the back view, close-ups of the cameras, and the sides. The front view will convey the screen quality of the mobile. At the same time, the back view will convey whether the mobile can withstand a heavy fall. Along with that, the close-ups of the cameras will reveal the camera quality. The close-ups of the sides will tell the potential customer whether the phone is sleek or not. Thus, if the potential customer has a preferred size, camera quality, and sleekness, they can check that easily.

    Similarly, for any other product, good images are necessary. They basically say everything about the product without saying anything. You can also add a few features of the products in the images. Since people like to see the images more, you can convey a lot through them. This will enhance the product value of your eCommerce store.

    Test Your Product Description

    Even if you know exactly how to write a product description, using a template might help a lot. But unfortunately, there is no one kind of template that suits all product types. So, we recommend you make your own product description template.

    Do your research about your target audience. Learn what they want and don’t want and then include them in your product descriptions.

    A few things you should keep in mind when writing your product descriptions are:

    · What problem the product is solving?

    · What is the speciality of the product?

    · Include all the features and benefits of the product.

    · Include target keywords.

    · Adding pictures that clearly display the product’s key features and benefits.

    Once you have written a product description keeping these things in mind, test them out. Put them up on your eCommerce store along with the product and then monitor the reaction towards it. See if the description is helping to increase your sales, and boost your online traffic or not.

    If this new product description increases your sales, you have cracked the code. Now all you have to do is make your product descriptions similar to the ones you tested and you will see high sales for every other product. Including the right keywords will ensure that you are increasing your traffic. Everything you try out must ensure you are doing full-proof research and identifying and eliminating factors that are leaving a negative impact on your rankings. Thus, testing your product description is very crucial as it helps you to know what’s working and what’s not for your eCommerce store.

    Conclusion

    Coming to the end of this article, we hope to have been of help to you in writing product descriptions for your eCommerce store in the most optimized way. Kindly remember to provide all features and benefits of the product in the description. Besides, don’t add unnecessary information that will make people lose interest in your product. Finally, make sure you have good images and have tested your templates. Doing all of these efficiently will definitely help your eCommerce store in increasing its sales.

    FAQs

    How do you write a product description for eCommerce?

    The steps to writing a product description for eCommerce include:

    • Determine the target audience.
    • Add All the Features and Specifications of the Product.
    • Optimize the Description for Search Engines.
    • Avoid Unnecessary Information or Phrases in the Description.
    • Add Social Proof in the Product Description.
    • Make the Description Easily Scannable.
    • Use Good Images.
    • Test Your Product Description.

    What is SEO product title?

    Product title simply refers to the name of the product that appears on the product page of an eCommerce store. It tells the customers as well as the search engines about what you are selling.

    How many words should product descriptions be?

    A product description should be somewhere around 300 words. However, the number of words will vary from product to product.