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  • List of Brands Endorsed By Rishabh Pant

    It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.

    One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.

    The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.

    One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.

    Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.

    Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

    Noise
    JSW Steel
    Himalaya
    Boost
    Cadbury Fuse
    The Pant Project
    BoAt
    Realme
    Frequently Asked Questions

    How much these Top Indian Cricketers Charge for Brand Endorsements
    Indian Cricketers have a lot of popularity among the common people in India.This popularity has given them an opportunity to earn through brandendorsements. You can read the article to know how much these top cricketerscharge for brand endorsements. In this article, we have tried to give our bes…
    StartupTalkyAlan Joseph

    Here are the bands endorsed by Rishabh Pant

    Noise

    Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.

    As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.

    The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.

    JSW Steel

    JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.

    The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.

    Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.

    Top 5 Highest-paid Athletes in the World for Twitter Posts
    Today Athletes are not limited to their fields only, in fact, they are widelymoving towards the business. And it’s no doubt to say, they are billionaires byhand! Athletes are taking a major interest in their business ventures. And thiscould easily be explained by their number of endorsements and …
    StartupTalkyPratyusha Srivastava

    Himalaya

    Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.

    Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.

    With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.

    Boost

    Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more. The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.

    The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.

    The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.

    How did Coca-Cola lose $4 billion – Coca-Cola VS Cristiano Ronaldo Complete story
    A recent video was viral on most of the social media platforms where thePortuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles andasked for drinking water instead. The action of the Portugal star had costCoca-Cola a lot of money which led them to lose their market share as well.…
    StartupTalkyAlan Joseph

    Cadbury Fuse

    Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.

    This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.

    The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.

    The Pant Project

    The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.

    Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.

    Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.

    List of Brands Endorsed By MS Dhoni
    Over the years celebrity endorsements have become an essential part of marketingfor all the big companies in India. Celebrity endorsements is a form ofadvertising campaign or a marketing strategy that uses a celebrities fame orsocial status to promote their products, brand and services to their t…
    StartupTalkyPV Vyshnavi

    BoAt

    BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.

    BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.

    With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.

    Realme

    Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.

    In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.

    It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.

    List of Brands Endorsed By The Great Khali
    The current years many brands are appointing many sportsman and athletes astheir brand ambassador. This is because many athletes are not just popular butalso have the skills and characteristics that are admired by consumers from allwalks of life. One such unique wrestler that is self-made, and …
    StartupTalkyPV Vyshnavi

    Conclusion

    Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.

    Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.

    Frequently Asked Questions

    Who is Rishabh Pant?

    Rishabh Pant is an upcoming middle order wicket keeper batsman from India.

    What is the net worth of Rishabh Pant?

    The estimated net worth of Rishabh Pant is $5 million in 2021.

    How much does Rishabh Pant charge for brand endorsements?

    Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.

    What are brands endorsed by Rishabh Pant?

    Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

  • List of Brands Endorsed by Ajinkya Rahane

    Having a sportsperson or a cricketer as a brand ambassador is a formula that many companies and organizations use in order to build a strong brand identity and reach out to their target audience. One of the upcoming Indian cricketers in the advertising world is Ajinkya Rahane, who is currently the Vice-captain of the Indian cricket team in test cricket.

    Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL). The cricketer made his debut in first class cricket in 2007 to 2008 Ranji Trophy and his International debut in 2011 in a Twenty20 International against England. Whereas his test debut was in the 2013 Border Gavaskar Trophy.

    Rahane went on to become the country’s most accomplished batsman overseas throughout India’s away season during 2013 to 2014. He also performed well during the 2015 World Cup especially when he helped the team win over South Africa in a World Cup match for the first time. When it comes to IPL, Ajinkya started out in Mumbai Indians but then achieved success for Rajasthan Royals up until 2016. In the 2019, Rahane was brought by the Delhi Capital team and has been performing well for the team.

    One of the most notable performance by Ajinkya Rahane was when India defeated Australia in Gabba under his captaincy and won the Border Gavaskar Trophy in 2021. The net worth of Ajinkya Rahane is estimated to be $9 million in 2021. While he is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals. Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.

    Here are the List of brands endorsed by Ajinkya Rahane

    Boost
    CEAT
    Neogrowth
    Games24x7
    ELSA Corp
    Hudle
    Frequently Asked Questions

    Boost

    Boost is one of India’s leading nutritional beverages brand that is owned by Unilever. Boost was originally launched in 1975 and is clinically proved to increase stamina up to three times more. This malt-based chocolate drink is targeted especially towards people who need a beverage that provides extra nutrition to fill gaps in their meals or for the people who have lost their appetite, growing children etc.

    The drink is available Chocolate flavour and ‘Ready to Sip’ pack and continues to be a favourite health food drink in the market. The brand was also promoted by many Indian cricketers such as Rishabh Pant, Shreyas Iyer, Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli, etc. Boost signed Ajinkya Rahane as its brand ambassador in 2021.

    Boost has also had their iconic tagline of “Boost is a secret of my energy” in all its ads with the cricketers. Commenting on the association Rahane said that, he was trilled to be a part of boost as he has grown up with it. He also added every kid needs a little push to deal with challenges, and he is honoured to play that role.

    CEAT

    CEAT is a leading multinational tyre company that is owned by RPG Group. It is a one of the most well-known tyre manufacturing company, that makes tyres for passenger cars, cycles, SUVs, scooter, bikes, trucks and buses, earth movers, fork lifters, tractors, trailers, and even autorickshaws, etc. Besides that, CEAT has sponsored strategic-timeout for IPL from 2015 till 2018.

    The company was initially founded by Virginio Bruni Tedeschi in 1924, collaborated with the Tata group, but was acquired by RPG Group in the 1990s. CEAT has chosen many cricketers like Rohit Sharma, Mayank Agarwal, Shreyas Iyer as its brand ambassador during Indian Premier League seasons.

    In 2016, the company has signed a 4-year long bat endorsement deal with Ajinkya Rahane. Since Rahane plays various forms of cricket and is well known for playing test series overseas, the company’s logo will prominently donned in the bats used by the cricketer. The company also added that, Rahane’s performance on the field represents the values that CEAT believes in.

    How much these Top Indian Cricketers Charge for Brand Endorsements
    Here is a list of all the famous cricketers and the price they charge for endorsing a brand. Who is your favourite cricketer? And how much is the charging per brand endorsement? Take a look at this article and find out.
    StartupTalkyAlan Joseph

    Neogrowth

    Neogrowth is a pioneer company in the sector of SME lending in India. The company helps businesses grow by providing them business loans and creating a social impact. Neogrowth provides unsecured business loans up to Rs. 75 lakhs. So far, the company is known to have helped SMEs in 70 different sectors and has a presence in 27 markets.

    The company is known to have disbursed more than Rs 6,200 crore in loans to over Rs. 29,500 clients. Neogrowth signed Ajinkya Rahane as its brand ambassadors in 2021, while the deal is said to be for a year. The cricketer has also appeared in their ad campaign with the tagline of “Keeping it simple”.

    The ad showcases Rahane explaining the ease at which small companies can access loans through NeoGrowth. The aim of the ad campaign is to bring attention to the problems faced by small business, help them find solutions to their challenges and by providing them loans.

    Games24x7

    Games24x7 is an online gaming company that is known for their skill games (such as RummyCircle and My11Circle) and other casual games like Ultimate Games. The company was founded by Bhavin Pandya and Trivikraman Thampy in 2006 and currently has its offices in Mumbai, Bengaluru, Kiev, Philadelphia, and even Miami.

    Games24x7 specializes in the sectors of behavioral science, latest technology and AI and has come up with unique games for all platforms. RummyCircle is one of the Games24x7 games that is known to the largest online rummy platform in the country. The company signed Ajinkya Rahane as its brand ambassadors in 2021 for My11Circle which is a fantasy sports platform.

    Cricketers such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman have also endorsed the brand. The new campaign that features Ajinkya Rahane will be a tribute to the cricket lovers in India. Commenting on the association Saroj Panigrahi, the Vice President of My11Circle said that, With Rahane’s help the company will continue to providing awesome game playing experiences to fantasy sports enthusiasts.

    List of Brands Endorsed By Priyanka Chopra
    Priyanka chopra is a actress and a global celebrity that is known to charge over Rs 5 crore for per endorsements. Here are the brands endorsed by Priyanka.
    StartupTalkyPV Vyshnavi

    ELSA Corp

    ELSA (English Language Speech Assistant) Corp is an upcoming EdTech startup that provides services like A.I. assistant for pronunciation training and accent reduction. The company was founded Vu Van and Xavier Anguera and has its headquarters in San Francisco, California.

    The company aims to help everyone speak foreign languages with confidence which can enable people to get better career opportunities. The company is known for their flagship product known as ELSA speak which is personal virtual pronunciation coach. So far, it has over 10 million people from 101 different countries. The EdTech company signed Ajinkya Rahane as its brand ambassador in 2020.

    With the help of the cricketer in their advertisements, the company wants to popularize the ELSA Speak among the Indians who might want to better their English Pronunciation. In an interview, Manit Parikh the Country head of India ELSA Corp said that Ajinkya Rahane was chosen as he was the perfect embodiment of the ‘ELSA way of life’ and that why he is the best fit for the company.

    Hudle

    Hudle is a digital platform made for sports enthusiasts, as it allows people discover and book tickets for more than 300 sports venues, sports events and even tournaments on its app. The company was founded by Suhail Narain in 2015 and has its headquarters based in New Delhi.

    This sports startup’s main motive is to bring people closer to the favourite sport by organising customized sports events and workshops for corporates. It also allows its users to connect with other players through games and leagues, or even learn a sport by joining its play session. The company signed Ajinkya Rahane as its brand ambassador and advisor of the brand in 2020.

    The company is the face of the brand and also guides the team with his strategic inputs through his experience in professional sport. Commenting on their association, Suhail Narain the Founder and CEO of Hudle said that, with Rahane on board the company will be able to identify and unlock new opportunities as a strategic partner.

    List of Brand Endorsed By Varun Dhawan
    Varun Dhawan is an popular Indian actor that is known to charge over Rs 1 to 3 Crore for endorsements. Here is the list of brands endorsed by Varun Dhawan.
    StartupTalkyPV Vyshnavi

    Conclusion

    Ajinkya Rahane is one of the most valuable cricketers of the Indian cricket team especially for international cricket. Ajinkya Rahane is known for being one of the best fielders, his old-school batting technique and for having the ability to adapt to the pitch and weather conditions overseas.

    When it comes to being a brand endorser Rahane has chosen brands that are similar to his ideals and that have social impact. This is why Ajinkya Rahane will be seen endorsing more brands in the future.

    Frequently Asked Questions

    Who is Ajinkya Rahane?

    Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL).

    What is the net worth of Ajinkya Rahane?

    The net worth of Ajinkya Rahane is estimated to be $9 million as of 2021.

    What are the brands endorsed by Ajinkya Rahane?

    Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.

    How much does Ajinkya Rahane charge for brand endorsements?

    Ajinkya Rahane is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals.

  • Ideas to Boost Customer Retention

    Customer churn is the SaaS kryptonite. It is what scares SaaS founders the most, and they are always innovating ways to beat it. Customer Retention is one of the most crucial and cost-effective SaaS retention strategies.

    Customer Retention = (Number of Customers at End of Time Period – Number of Customers Acquired During Time Period) X 100 / No. of Customers at Start of Time Period)
    For example: Imagine you start the year with 10 customers, gain 5 new customers in the first quarter, and have 1 customer churn.
    Customer Retention = ((14-5)/10)) x 100 = 90%

    If you’re not doing customer retention right, it can result in a loss as you acquire more customers. The SaaS model gets you profitability over time, and if your users churn before completing enough payment cycles to break even on the acquisition costs, all your growth strategies will be ineffective. Customer retention, in this sense, means getting your customer to stay and engage with your product long enough till it becomes a habit/ part of their daily lives. As they become long-term users, it will give you more opportunities to upsell, increasing their LTV (lifetime value).

    Also read:

    Now, we will discuss some ideas with which we can boost customer retention:

    Personalized marketing with email

    The first area to search for low-hanging fruit is in the emails you write. Most email programs come with the ability to record personal data alongside email addresses, so you can quickly personalize based on the needs of your subscribers. To use this simple strategy, send an introductory email with a compelling subject line asking subscribers to self-select their interest. Are they using your software for a small business, for personal use, or something in-between?

    Personalized email marketing
    Personalized email marketing

    A subscriber’s interests aren’t the only way you can segment. Turn also to the life cycle of your SaaS product. For example, recent signups might be more interested in learning about your biggest features, while power users will find details, advanced tips, and hidden shortcuts more valuable. Thankfully, this information is easy to gather from within your app analytics. Understand where users are in the customer journey and appeal to those stages.

    Time discounts and offers to free trial progress

    The most powerful feature that distinguishes SaaS companies from other products and services is the ability to provide a free trial. This is the perfect time to optimize your emails and take advantage of the buying mechanisms at play—urgency, a sense of trust, and the excitement of starting with your product. This is also a good time to offer a discount or other promotions related to the soon-to-expire trial offer. A great example is Zapier’s email reminder, which you can see below, lifted straight from the inbox:

    Zapier's email reminder
    Zapier’s email reminder

    The email is customized to each user, reminding him or her how many tasks have been automated and providing a custom recommendation for which upgrade to choose based on usage. In short, it’s the perfect email to convert a free trial user to a happy paying customer.

    Relevant read:

    Reward your most profitable (VIP) customers

    Information gathered in the CRM software can tell you which of your accounts are your most profitable. These are the customers you really don’t want to let go of, your key accounts. For this purpose, let’s call them the VIPs. Knowing who brings you most revenue allows you to allocate your time and resources efficiently, as well as increase your chances of cross- or up-selling.

    Example: Let’s say you have a number of incentives to give away. Use them to reward your VIPs to further increase their loyalty. The Pareto principle (also known as the 80/20 rule) states that, for many events, roughly 80% of the effects come from 20% of the causes

    Pareto principle
    Pareto principle

    It’s easy: just create a list of your VIP customers in your CRM software. Now, you can start to follow up and let them know about the rewards and incentives in order to make them feel special, so they continue to be your most profitable customers, which, if you consider the 80/20 rule, this investment is bound to pay off!

    Customer Referrals

    If you’re not already tracking customer referrals, you need to start. Your best customers are also your best salespeople. When they are happy, they will provide testimonials, leave reviews, and most importantly, refer their friends, family, and co-workers to your brand. Having a lot of customer referrals indicates that customer satisfaction is very high. Affiliate or refer-a-friend incentive programs are very powerful tools that marketers have been using forever.

    Not only do they reward customers for providing you with new business, but they provide you with several valuable insights. In addition to detailed tracking of your customer referrals, affiliate programs provide you with insight into why people recommend your brand. Referral programs might not be ideal for all types of businesses, but all businesses should be tracking customer referrals to determine if it ever could present a word-of-mouth marketing opportunity.

    Use automation to re-engage customers

    Automation is allowing some of your routines to be handled automatically by a software. The most popular is “marketing automation.” Monitoring and keeping your customers abreast manually are time consuming. Because there are so many processes to be repeated daily, in order to keep your brand fresh in the customer’s mind.

    Marketing automation
    Marketing automation

    The idea here is to use automation to re-engage your customers. Sure, you’ll see a boost in conversion rate as you engage customers manually, however, you can communicate stronger and faster through automation. Through automation, you can manage your customer contacts, drip feed education emails, schedule promotional emails, text messages, and event notifications.

    Know more about:

    Improve customer support.

    Excellent customer support makes a difference to your business’s success. Using chatbots for minor inquiries can help reduce the time taken to meet such concerns. Information like tracking updates, delivery details, reservations, and more don’t need human intervention. Chatbots save time when users need information that can be extracted from a database.

    Customer support vs Chatbot
    Customer support vs Chatbot

    Your live customer support staff can focus on critical issues, giving attention to problems that matter. You’ll offer faster support, saving time and resources. A chatbot strategy can improve your customer support and influence a customer’s decision to stay with your business. This leads to greater loyalty and improved retention rates. Successful businesses are the ones that recognize that customers form the backbone of their business. Support your customers with retention strategies, and they’ll support you.

    Leverage customer feedback surveys

    Surveys are powerful tools for building customer engagement. Surveys may look boring, but people like it. According to Fluid Survey University, “The Average Response Rate for email surveys is 24.8%.” Hearing from customers directly to know how they feel about your products and services is a great way to cement the bond that already exist. In essence, it can help you develop engaging custom content for customer retention. When customers are given the chance to express themselves, they reveal their minds and feelings about your brand.

    In their complaints, be sensitive enough to catch the pain points. Get to know the areas they’re not satisfied about and why. Adjusting in those areas will turn things around. Remember that through feedback, you can re-engage a customer that’s about giving up on your brand. No matter how you look at it, automation can help your business in so many ways. Most striking is the fact that it can help you engage and retain your customers.

    Conclusion

    The goal of inbound marketing is to build a mutually beneficial relationship between brands and customers. This opens the door for special offers that extend far beyond a coupon. Keeping your customers happy is more than continuing to receive their money, it also helps you improve your company to make them even happier – and in turn, they’re happy to spend more money. By the way, which of these customer retention strategies have you implemented, and how did it work for you?