Tag: books

  • Still Sceptical About AI & ML? Get Started With These Machine Learning Books

    Machine learning has gifted humanity the power to run tasks in an automated manner. It allows us to improve things that we already do by studying a continuous stream of data related to that same task. In this article we have short-listed some Machine Learning Books.

    ‘Machine learning is a core, transformative way by which we’re rethinking everything we’re doing. We’re thoughtfully applying it across all our products, be it search, ads, YouTube, or Play. We’re in the early days, but you’ll see us in a systematic way think about how we can apply machine learning to all these areas.’ – Sundar Pichai, CEO, Google

    Machine learning has a wide range of applications that belongs to different fields,i.e. From space research to digital marketing. Machine learning is a complex field but that doesn’t mean that it can’t be learned.

    Here Are Some Must-Read Machine Learning Books.

    1. The Hundred-page Machine Learning Book

    This book by Andriy Burkov explains the various topics of machine learning topics in a mere 100 pages. Written in an easy-to-follow manner, the machine learning book is endorsed by reputed thought leaders to the likes of the Director of Research at Google, Peter Norvig, and Sujeet Varakhedi, Head of Engineering at eBay. Post a thorough reading of the book, the reader will be able to build and appreciate complex Artificial intelligence systems, clear and ML-based interviews, and even start their own ml-based business.

    2. Programming Collective Intelligence

    This book is counted among the best books to begin understanding machine learning, the Programming Collective Intelligence by Toby Segaran was written in the year 2007. The book makes use of Python as the mode of delivering the knowledge to its readers.

    3. Machine Learning For Hackers

    The Machine Learning for Hackers by Drew Conway and John Myles White, is meant for the experienced programmer interested in crunching data. The word hacker here refers to adroit mathematicians. Rather than delving deeper into the mathematical theory of machine learning, the book explains numerous real-life examples to make learning ml simpler and faster.

    Some Must-Read Machine Learning Books
    Some Must-Read Machine Learning Books

    4. Machine Learning

    Written by Tom M. Mitchell, this book is a fitting book for getting started with machine learning. It offers an overarching view of machine learning theorems with summaries of the respective algorithms. The Machine Learning book is full of examples and case studies to help the reader in learning and grasping ml algorithms easily.

    5. The Elements Of Statistical Learning

    This book focuses on mathematical derivations to define the underlying logic of an ml algorithm. Written by Trevor Hastie, Robert Tibshirani, and Jerome Friedman, The Elements of Statistical Learning is a must-have book. It is recommended to have a basic understanding of linear algebra before choosing this book.


    Also Read: Best Sales and Marketing Books


    6. Learning From Data

    Instead of imparting knowledge about the various advanced concepts pertaining to machine learning, this book by Yaser Abu Mostafa, Malik Magdon-Ismail, and Hsuan-Tien Lin prepares its readers to understand the complex machine learning concepts thoroughly.

    7. Pattern Recognition And Machine Learning

    This book was written by Christopher M. Bishop, and serves as a great reference for understanding and applying statistical techniques in machine learning and pattern recognition. A basic understanding of linear algebra and multivariate calculus are prerequisites for going through the machine learning book.

    8. Natural Language Processing With Python

    Written by Steven Bird, Ewan Klein, and Edward Loper, Natural language processing is the backbone of machine learning systems. It uses the Python programming language to guide the reader into using NLTK, the popular suite of Python libraries and programs for symbolic and statistical natural language processing for English and NLP in general.


    Also Read: Must Read Startup Books for Entrepreneurs in 2020


    9. Bayesian Reasoning And Machine Learning

    Bayesian Reasoning and Machine Learning is a must-read for anyone interested in entering the field of machine learning. Written by David Barber, there is no scarcity of well-explained examples and exercises in the Bayesian Reasoning and Machine Learning book.

    Books are the 2nd Most popular medium of learning
    Books are the 2nd Most popular medium of learning

    10. Understanding Machine Learning

    Written by Shai Shalev-Shwartz and Shai Ben-David, The Understanding Machine Learning book offers a structured introduction to machine learning. The book focuses on the fundamental theories and algorithmic of machine learning, and mathematical derivations.


    Also Read: Want To Enhance Your Marketing Skills? Here Are 20 Books Every Marketer Should Read


    11. Hands-On Machine Learning With Scikit-Learn & TensorFlow

    By using concrete examples, minimal theory, and two production-ready Python frameworks-Scikit-Learn and TensorFlow- the author Aurelien Geron helps the reader gain an inherent understanding of the concepts and tools to build an intelligent system. The reader will learn a range of techniques, i.e. from simple linear regression and progressing to deep neural networks.

    12. Building Machine Learning Powered Applications

    The author Emmanuel Ameisen demonstrates the practical ML concepts with the help of various elements,i.e, code snippets, illustrations, screenshots, and interviews with industry leaders. The reader will learn the necessary skills required to design, build, and deploy applications powered by machine learning (ML) with the help of this book.

    13. Grokking Deep Learning

    Grokking Deep Learning teaches one to build deep learning neural networks from the basic level. In his engaging was, author Andrew Trask shows one the science under the hood, so to grok for oneself every detail of training neural networks.

    14. Deep Learning With Python

    Deep Learning with Python introduces the field of deep learning with the help of Python language. Written by Keras creator and Google AI researcher François Chollet, this book builds an understanding through explanations and practical examples.

    15. Deep Learning

    This book by Ian Goodfellow, Yoshua Bengio, and Aaron Courville is an introduction to a vast of topics of deep learning, covering mathematical and conceptual background, the deep learning techniques used in industry, and also research perspectives.

    Conclusion

    Machine learning is a trending career option these days. The future looks all bright and shiny for it. So, it is high time to jump into the scene and make a profitable, professional career out of it.

    This article sums up the 15 best machine learning books that you can go through to advance in machine learning the way you want it. I hope you find it informative and helpful.

  • Want To Enhance Your Marketing Skills? Here Are 20 Books Every Marketer Should Read

    Marketing is not something that a person can learn overnight. It takes hard work and determination to be a good marketer. Around 30% of the marketers to enhance and improve their skills take advantage of books on the topic. In this article, we have shortlisted 20 books that a marketer should read in 2020.

    Books are a good way to learn the basics of marketing because marketers need to understand the origin and underlying theory of it as well as know about the new trends and channels. Books on the topic offer the opportunity to the marketer to learn about both. We have shortlisted some must-read marketing books, recommended for marketers young and old, experienced as well as a beginner.

    20 Books That Every Marketer Should Read

    1. Killing Marketing

    Two of the world’s top marketing experts- Joe Pulizzi and Robert Rose reveal the next level of breakthrough success which is transforming the marketing strategy into a standalone profit center. Playing off the perception that marketing is cost centered, the authors through this book suggests sending this discipline out to pasture and restructuring it.

    2. Integrated Marketing Communications

    This landmark book by Don E. Schultz, Stanley I. Tannenbaum,‎ and Robert F. Lauterborn reveals that strategies long used to deliver selling messages to the mass culture through a single medium are now obsolete – and shows marketers how to get back on track. It stresses the fact that how a company communicates is the key to its success.

    3. The Practice of Management

    A classic since its publication in 1954, The Practice of Management, by Peter.F. Drucker was the first book to look at management as a whole and being a manager as a separate responsibility. This book is readable, fundamental, and basic, and remains a must-read for students, aspiring managers, and seasoned professionals.

    4. The End of Competitive Advantage

    Chances are the strategies that worked well for you a few years ago, now no longer delivers the results you need. This book by Rita Gunther McGrath serves as a new guide for a new strategy, based on updated assumptions about how the world works with examples of how some of the world’s most successful companies use this method to compete and win today.


    Also Read: Best Sales and Marketing Books


    5. The Social Organism

    In The Social Organism, Oliver Luckett and Michael J.Casey offer a revolutionary theory: social networks-to an astonishing degree-mimic the rules and functions of biological life  “A must-read for business leaders and anyone who wants to understand all the implications of a social world.”-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney

    Some famous books for marketing
    Some famous books for marketing

    6. Permission Marketing

    Seth Godin is an author, entrepreneur, marketer, and public speaker. This book explains how businesses can market to a subscriber who gives their permission to market to or “opt-in” to receive offers and announcements from a brand. enables companies to build long term relationships with customers, create trust, and build brand awareness.

    7. Breakthrough Advertising

    Breakthrough Advertising by Eugene Schwartz is not a book just for marketing professionals and business owners, it’s a book for everyone in the business world. Breakthrough Advertising addresses universal business problems that people are still trying to solve today. It deals with questions like How to write a great headline, how to cut through the noise, and how to open up a whole new market.


    Also read: Best Marketing and Sales Tools


    8. Virtual Freedom

    Chris Ducker through his Virtual Freedom helps you to explore the options when it comes to hiring digital staff and outsourcing work.

    9. Epic Content Marketing

    Epic Content Marketing by Joe Pulizzi helps businesses and marketers develop strategies and use stories to leverage the widespread distribution of social networks, Google, and the mainstream press.

    10. Content Inc

    Content Inc by Joe Pulizzi explores a 6 step process that many business and entrepreneurs use to dominate the market without selling anything in the first instance

    11. Rich Dad, Poor Dad

    Robert Kiyosaki and Sharon Lechter’s book is for all marketers to learn how to handle their money to keep them coming. This book talks in detail about financial literacy, management, and investment.

    Graph showing the popularity of books in learning marketing.
    Graph showing the popularity of books in learning marketing.

    12. The One Minute Manager

    This book is co-written by Kenneth Blanchard and Spencer Johnson that speaks on the importance of goals, praises, and reprimands. It gives a glimpse of the office environment and imparts some valuable tips to improve productivity and ensure personal growth, etc.

    13. Made To Stick

    This book by Chip Heath and Dan Heath dissects some of the ideas which have rocked the world and attempt to decipher the reason for success.


    Also Read: A Complete B2B Marketing Strategy – B2B Lead Generation


    14. Steve Jobs: The Unauthorised Autobiography

    Steve Jobs has been an inspiration and a role model for many marketers. This book talks about his journey, the struggles, and his quest for triumph. It begins with his childhood to the days of Mac.

    15. Brand Identity Breakthrough

    With a decade of experience studying businesses across the world, Gregory.V. Diehl has talked about the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, one will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

    16. The 22 immutable laws of marketing

    This book by Al Ries and Jack Trout breaks down the rules of marketing down into digestible chunks of wisdom.


    Also Read: Make Money Online With The Best Affiliate Marketing Companies In India


    17. Thinking, Fast and Slow

    This book by Daniel Kahneman talks about our minds-tripped up by error and prejudice (even when we are being logical) and gives you practical techniques for slower, smarter thinking.

    18. The Artist’s Way

    This book by Julia Cameron links creativity to spirituality by showing how to connect with the creative energies of the universe. The Artist’s Way guides you through the process of recovering your creative self.

    19. The Art of Client Service

    This book by Robert Solomon is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or confirm what they already know, and for anyone in the middle of the journey to improve at what they do

    20. The 1-Page Marketing Plan

    This book by Allan Dib is the easiest and fastest way to create a marketing plan that will propel your business growth. With it, you will be able to map out your own sophisticated marketing plan and go from zero to marketing hero whether you’re starting new or are an experienced entrepreneur.

    Conclusion

    “If you don’t build your dream, someone else will hire you to help them build theirs”- Dhirubhai Ambani.

    Marketing is an industry that is constantly growing and evolving. It has a broad spectrum of discipline and to be a good marketer one needs to be constantly educated about the new trends prevailing in the society. To gain knowledge on a regular basis, books are the best way. I hope you find this article with 20 must-read books for a marketer useful and informative.

  • Must Read Startup Books for Entrepreneurs in 2020

    Books are distinct from visceral forms of entertainment for various reasons. They can be a game-changer, often for the greater good. Entrepreneurs must read books which are enriched with words of wisdom put forth by experienced entrepreneurs and market leaders who have years of experience good and bad in the industry.

    We have compiled a list of 10 best books for entrepreneur, that you should read, no matter you’re an established entrepreneur or just starting out in that direction.

    Best Books for Entrepreneurs (Must Read)

    Best Startup Books for Entrepreneurs
    Best Startup Books for Entrepreneurs

    Zero to one

    Zero to One-best books for entrepreneurs
    Zero to One

    Author : Peter Thiel and Blake Masters

    Publication Year : 2014

    One of thee best books on startups is penned by Peter Thiel and Blake Masters, a self-made billionaire, Zero to One gives an insight into his journey from co-founding PayPal to selling it to eBay for a cool $1.5 billion along with investing in Facebook. Peter highlights important lessons and valuable techniques that entrepreneurs can incorporate in their ventures.

    Think and Grow Rich

    Think & Grow Rich
    Think & Grow Rich-best books for entrepreneurs

    Author : ‎Napoleon Hill

    Publication Year : 1937

    Arguably one of the most motivational pieces of writing that the world has come across, and therefore a must read for every entrepreneur. This self-help book published by Napoleon Hill in 1939 is the amalgamation of powerful thoughts that were the driving factor behind prominent personalities of the 18th and 19th century. Andrew Carnegie was the wealthy philanthropist whose proposal compelled Napoleon to bring this 250-page book to fruition. It took him nearly 20 years before the perfected version to come up with the perfected version of ‘Think and Grow Rich’.

    The Warren Buffett Way

    The Warre Buffet Way -Think & Grow Rich-best books for entrepreneurs
    The Warren Buffet Way 

    Author : Robert G. Hagstrom
    Publication Year : 1994

    Not a fairy-tale by any means, the book talks of Buffett’s initial years, such as his first stock and important lessons he learned from legends such as Philip Fresher. The core of the writing is his four principles of investment methodology- Business, management, finance, and markets; there are nine case studies elucidating how he used these tenets to invest in some of his holdings. It has been written by Robert G. Hagstrom.

    How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses

    How We Make Stuff Now-best books for entrepreneurs
    How We Make Stuff Now

    Author : Jules Pieri
    Publication Year : 2019

    This book is a must read book for entrepreneurs who are working on a physical product. There are 16 chapters like Design and Documentation, Prototyping, Funding, Manufacturing, Packaging, Direct to Consumer, Logistics, and Inventory Management for hardware and product business. These chapters are filled with case study examples from companies that have had products in The Grommet.

    When to Jump: If the Job You Have Isn’t the Life You Want

    Author : Mike Lewis
    Publication Year : 2018

    Mike Lewis gives the much-needed guidance for those planning to step into the entrepreneurial waters. With a foreword from Sheryl Sandberg, the book is a collection of short stories by numerous successful founders describing their journey in the first place. A must read, especially for those who are hesitant to ditch their 9 to 5 job for entrepreneurship.

    Also read – Top Business Ideas with Low Investment

    The 7 Habits of Highly Effective People

    Author : Stephen Covey
    Publication Year : 1989

    “Habits make a man”, and taking a cue from individuals known for being effective and efficient won’t do any harm. After all, almost everyone tries to emulate the most intelligent kid in the class. Summarizing the seven points into one-liners would do injustice the book, for the explanation behind each habit is worth reading!

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    Biased: Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do

    Author : Jennifer Eberhardt
    Publication Year : 2019

    Jennifer Eberhardt writes about her decades of experience studying race and everyday interactions. She suggests that in order to overcome our own racial biases, we must acknowledge them. This book helps us to view how racial bias works in our own minds and throughout society. Her research shows critical information which can help leaders better understand how biases can impact our judgment and how we are perceived by the communities we are sworn to serve.

    Start With Why

    Author : Simon Sinek
    Publication Year : 2009

    Simon Sinek’s Ted talk is amazing and I’d personally recommend you to watch it before reading ‘Start With Why’. In this book, Simon puts forward the idea that throughout history, renowned leaders have valued the why over how and what. His philosophy and real-life examples ought to inspire the reader to inspire those around him or her. Such is the ripple effect produced by this wonderful writing!

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    Networking Like a Pro: Turning Contacts Into Connections

    Author : Ivan Misner, Brian Hilliard
    Publication Year : 2009

    The cumulative work of three writers– Ivan R. Misner, David Alexander and Brian Hilliard, this guide teaches the art of networking and how businesses can leverage the power of connecting to turn successful. A useful technique known as ‘four streams of networking rivers’, outlining how to have a well-developed referral network, is just one among the various reasons as to why every entrepreneur must read this masterpiece.

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    Also ReadTop 50 Richest person in India List 2018

    Brave New Work: Are You Ready to Reinvent Your Organization?

    Author : Aaron Dignan
    Publication Year : 2019

    Aaron Dignan helps teams around the world completely reinvent their operating systems which is fundamental principles and practices that shape their culture—with extraordinary success. He helps them see that organizations aren’t machines to be predicted and controlled. Instead, Organization is a complex human system full of potential waiting to be released. In Brave New Work, you’ll learn exactly how to reinvent the way you work, not through top-down mandates, but through a groundswell of autonomy, trust, and transparency.

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    The 4-Hour Work Week

    Author : Tim Ferriss
    Publication Year : 2007

    Tim Ferris introduces the concept of the ‘New Rich’, one that encourages the lifestyle of doing, having and being whatever the person wants. The technique known as DEAL: Definition, Elimination, Automation and finally Liberation, is what the author feels every man should follow in order to gain financial freedom and thus live life better.

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    The Founder’s Dilemmas: Anticipating and Avoiding Pitfalls That Can Sink a Startup

    Author : Noam T. Wasserman
    Publication Year : 2012

    Noam Wasserman’s efforts bring to notice a topic that is often downplayed in the process of launching a startup: Difficulties and adversities. Through research, Wasserman talks of the most common pitfalls that founders have to endure. To better prepare such future leaders, this book serves as an essential toolbox; this gem of a book transcends a self-improvement guide!

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    Also Read – Rushi Adhia – Make Most of your Time Productive

    The Effective Executive: The Definitive Guide to Getting the Right Things Done

    Author : Peter Drucker
    Publication Year : 1966

    Peter F. Ducker is considered to be the most influential management thinker ever. In this book, Ducker highlights the constraints that executives and those in similar positions are subjected to. He then provides excellent suggestions for maintaining the business effectiveness that is imperative for being productive. A classic must read for entrepreneurs that was first published in 1966!

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    Creativity, Inc.

    Author : Edwin Catmull, Amy Wallace
    Publication Year : 2014

    In Creativity, Inc., Ed Catmull, President of Pixar Animation and Disney Animation, shares what happens behind-the-scenes in these two great companies. Creativity, Inc. is a book for managers who want to lead their employees to new heights. You can enter into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture.

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    The Lean Startup

    Author : Eric Ries
    Publication Year : 2011

    The book is centered around the concepts of validated learning and build-measure-learn feedback loop which means build a product, measure your customers’ reactions, and learn if your idea has been validated or if you need to adapt. Repeat this cycle until your customers send you a clear signal that your product fits a market need. It tries to bring in a systematic approach to measuring the progress at a startup. According to the author of book, one must begin with the customers in the form of interviews and research discovery. Ries also recommends using a process called the Five Whys which is a technique designed to reach the core of an issue.

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    The Hard Thing About Hard Things

    Author : Ben Horowitz
    Publication Year : 2014

    The Hard Thing About Hard Things is written by Ben Horowitz who is a cofounder of Andreessen Horowitz and he is one of Silicon Valley’s most respected and experienced entrepreneurs. He writes his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don’t cover.

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    Hooked

    Author : Nir Eyal, Ryan Hoover
    Publication Year : 2014

    Why do we use certain products regularly though many such products are available in the market? – like Google- What makes us habituated with certain products? Is there a pattern underlying how technologies hook us?

    Hooked is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

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    Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

    Author : Safi Bahcall
    Publication Year : 2019

    Safi Bahcall is a cofounder of the biotech company Synta Pharmaceuticals. This book explains about lessons learned in wartime as well as from Polaroid and space exploration, among other periods and events. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires.

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    The $100 StartUp

    Author : Chris Guillebeau
    Publication Year : 2012

    The $100 StartUp put out the possibility of starting and running a successful business with a ridiculously small team (1 to 5 members) with many real-life case studies. Chris Guillebeau writes a step-by-step framework you can use to find where your passion meets your skills and turn those into an income from your couch, based on his own case studies. Using nothing but a laptop and some wifi in most cases, you can build a thriving software, freelance or education business and scale it as far as you want.

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    Nine Lies About Work: A Freethinking Leader’s Guide to the Real World

    Author : Marcus Buckingham and Ashley Goodall
    Publication Year : 2019

    The new book ‘Nine Lies About Work’ explains the inherent flaws of traditional attempts to define effective leadership. Authors Marcus Buckingham and Ashley Goodall explains the disconnect between the ways you know you work best and the ways you are told to work. They examine the practices that organisations do to exert control and impose uniformity: practices that have become common wisdom but that have failed to result in improved productivity and employee motivation.

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    The E-Myth Revisited

    Author : Michael E. Gerber
    Publication Year : 1995

    Michael E. Gerber originally published as “The E Myth” in 1986. Michael Gerber revised and updated the book in 1995. Michael E. Gerber explains how you can set up a company that depends much more on systems, than on people, and anyone can look after it with set of right instructions. He explains running a business and getting technical work done are two different things and shows you how you can set up a system dependent company rather than people dependent.

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    The Four Steps to the Epiphany

    Author : Steve Blank
    Publication Year : 2005

    Steve Blank explains hands-on instructions on how to handle customers, sales, marketing and building your company at different stages of your business. He explains how Customer Development Model is more useful than Product Development Model for new startups. There are four steps to the Customer Development Model: Customer Discovery, Customer Validation, Customer Creation and Company Building.

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    Range: Why Generalists Triumph in a Specialized World

    Author : David Epstein
    Publication Year : 2019

    The book, Range: Why Generalists Triumph in a Specialized World explains diverse experiences are helpful in business, science, music, parenting and even sports. This book says that you can be more successful in life if you learn different things and don’t try to be an expert. The book also says generalization is the key to parenting, especially when it comes to guiding your children towards areas where they can excel: “The best thing [parents] can do is to expose [children] to a lot of things, help them to reflect on those things, that’s called self-regulatory learning.

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    Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us About Economics and Life

    Author : Alan B. Krueger
    Publication Year : 2019

    Alan B. Krueger uses the music industry, from superstar artists to music executives, from managers to promoters, as a way in to explain key principles of economics, and the forces shaping our economic lives. Mr. Krueger surveys studies on the healing qualities of music — both its ability to “stir memories and emotions in people afflicted by neurological disorders,” and to make us happier.

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    Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

    Author : Thales S. Teixeira
    Publication Year : 2019

    The book, “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption” says how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. Thales Teixeira is a Harvard Business School professor. Thales Teixeira explains the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services.

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    The Vagabonds: The Story of Henry Ford and Thomas Edison’s Ten-Year Road Trip

    Author : Jeff Guinn
    Publication Year : 2019

    The Vagabonds is the fascinating story of two American giants, Henry Ford and Thomas Edison. They were accompanied by Harvey Firestone, and naturalist John Burroughs too. The Vagabonds is an evenhanded look at four men who helped define their time. Author Jeff Guinn wrote the exciting parts of the vagabonds’ road trips and the impact they had on the populace without shying away from the profound character flaws of Ford and Edison. While not a detailed biography of these men, you get a good sense of who they were and what motivated them.

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    Everyday Chaos: Technology, Complexity, and How We’re Thriving in a New World of Possibility

    Author : David Weinberger
    Publication Year : 2019

    Everyday Chaos says how we’ve been busily, silently overturning our most basic ideas about change. That affects how we plan, measure success, make predictions, model and explain our world, and design strategies — and ultimately how we think the future emerges from the present. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted–and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future.

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    What You Do Is Who You Are: How To Create Your Business Culture

    Author : Ben Horowitz
    Publication Year : 2019

    “What You Do Is Who You Are: How To Create Your Business Culture” takes readers through the process of designing a company culture and imbuing it with the values one wants to espouse as well as the level of performance one expects. The author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times. This book is a journey through cultures ancient to modern, spotlighting models of leadership and culture-building from the samurai to prison gangs.

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    The Great Gatsby

    Author : F. Scott Fitzgerald
    Publication Year : 1925

    An American business magnate, co-founder of Microsoft Corporation. He is a great lover of books. He has always books on the roll to read. One of his all-time recommended books is ‘The Great Gatsby’ written by F.Scott Fitzgerald, which is a tragic love story, a mystery, and a social commentary on American life.

    This is the story of Jay Gatsby’s who has a desperate quest to win back his first love. It also shows the importance of honesty, the temptations of wealth, and the struggle to escape the past.

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    Winners Never Cheat Even in Difficult Times

    Author : Jon Huntsman Sr.
    Publication Year : 2005

    An Indian IT industrialist and the co-founder of Infosys is a good reader and writer. One of his recommended books is ‘Winners Never cheat even in Difficult Times’ by Jon M Huntsman.

    This book shows how the author himself built a $12 billion company from scratch, Huntsman tells how he struggled to get to the highest level and how you can too. This book is about remembering why you work and why you were chosen to lead. It’s about finding the courage to act on what you know is right. It’s all about winning in the right way.

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    King Lear

    Author : William Shakespeare
    Publication Year : 1606

    An American inventor, designer, entrepreneur, who was the co-founder, chief executive, and chairman of Apple Computer. He has a different collection of books. One of his recommended books is ‘King Lear’ by William Shakespeare.

    This story portrays how misguided judgments can lead to tragedies. King Lear is fooled by his two hypocritical daughters and makes a mistake by giving them his property. Fogged by illusion, he even missed to see the true love his third daughter had for him, the book gives a vivid depiction of what can go wrong if you lose your grip on your empire.

    The Structure of Scientific Revolutions

    Author : Thomas S.Kuhn
    Publication Year : 1962

    This book presents a revolutionary approach to how science functions and progresses. Against the normal perception of science as a linear accumulation of knowledge. Kuhn attempts to view science as progressing in leaps from one “paradigm” to the next.

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    The Remains of the Day

    Author : Kazuo Ishiguro
    Publication Year : 1989

    An American Internet and aerospace entrepreneur founder, chief executive officer of Amazon. He is very passionate about books and reading. One of his recommended books is ‘The Remains of the Day’ by Kazuo Ishiguro.

    It tells of a man’s journey into the past during a motoring trip through the English countryside, Told. From a first-person perspective, the story is narrated in the form of a diary by an English butler named Stevens. It begins in July 1956 at Darlington Hall, where Stevens has worked for 34 years.

    Entrepreneurs have to get along with creativity and management side by side, books are often a golden treasure to them.

    Reading is one smart way of helping them to think in various ways to achieve success. Learning is a never-ending process, successful people learn something new every single day through their habit of reading.

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    Some more books Entrepreneurs will Love to Read

    Business Adventures

    Author: John Brooks

    Publication Year: 1969

    The book includes stories about Wall Street with drama and adventure.

    Conscious Capitalism

    Author: John Mackey and Raj Sisodia

    Publication Year: 2013

    The book illustrates how business and capitalism can work most powerfully to create value for all stakeholders.

    As a Man Thinketh

    Author: James Allen

    Publishing Year: 1903

    As a Man Thinketh explores the central idea of self-empowerment writing.

    Things Hidden Since the Foundation of the World

    Author: Rene Girard

    Publishing Year: 1987

    The book is an analysis of three core mechanisms that leads the widespread social interactions.

    Do let us know if you have read any other book which should have been in the list. We would love to read it and feature it in this list of the books for entrepreneurs.

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