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Tag: bollywood

  • Pinkvilla Startup Story: One-stop source for Bollywood news!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Pinkvilla.

    Gone are the days when people learned about their favorite Bollywood stars’ love affairs, domestic fights, or street fight gossips from magazines or newspapers. Though many Indians love such news and gossips over any other story, the platform or source of this information is no more the same. Since the media and its mediums have now changed a lot, the nature of Bollywood gossips has been overhauled. People now have Facebook, Instagram, Twitter, and 24×7 paparazzi all just on a few clicks.

    While there have been many platforms where Indians are engaged to grab such entertainment, information, and news, there is one platform or a brand, which has won millions of hearts and has become their favorite. It is Pinkvilla, one of the most prominent entertainment websites in India. To know more about the startup story and business model of Pinkvilla read this article.

    Pinkvilla – Company Highlights

    Startup Name Pinkvilla
    Founder Nandini Shenoy
    Industry Entertainment
    Founded 2007
    Website pinkvilla.com

    Pinkvilla – About and How it Works
    Pinkvilla – Founder
    Pinkvilla History – How it Started
    Pinkvilla – Business Model and Revenue Model
    Pinkvilla – Competitors
    Pinkvilla – Growth
    Pinkvilla – Awards and Achievements
    Pinkvilla – FAQs

    Pinkvilla – About and How it Works

    Pinkvilla is a one-stop shop for all Bollywood news, whether it’s about a specific celebrity or a particular film. In the year 2019, the website was one of the most successful entertainment portals. On the web channel, Pinkvilla has over 40 million followers and over 100,000 posts about celebrities, beauty, fashion, Bollywood news, movies, and lifestyles.

    From having movie ratings and learning about all of your favorite celebrities’ latest sassy airport looks, Pinkvilla covered it all.

    Pinkvilla’s content is mostly focused on Bollywood, including celebrity news and movies. Apart from Bollywood, Pinkvilla’s content types include niches such as lifestyle, fashion, and beauty, as well as Indian industries such as Marathi, Punjabi, Telugu, and Kannada.

    Pinkvilla, in partnership with Facebook, launched India’s first live Bollywood game, dubbed “Jhacaaash.” In 2018, Pinkvilla partnered with Hotstar on a number of programs, including Cheat Meals with Stars, Under Cover on the Internet, Primetime Partners, Untold Tale, No More Secrets, and a few others that are only available on Disney Hotstar.

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    Pinkvilla – Founder

    Nandini Shenoy is the founder of Pinkvilla.

    Pinkvilla founder and Owner
    Nandini Shenoy – Founder of Pinkvilla

    She came from a family where all her family members were extremely talented engineers. And to follow the tradition she went on to pursue engineering from the National Institute of Technology, Karnataka. After completing the graduation program, Nandini went on to pursue her Master’s in ECE from Rutgers University, the United States.

    After completing the post-graduation program she joined Microsoft, Seattle in 2004 as a software engineer. Though she admired her work as a software engineer, she always fantasized about the idea of Pinkvilla. She was a Bollywood fanatic and somewhere knew that she could foster her passion at a jiffy.

    Even though Nandini had a plan for Pinkvilla, she did not quit her job at Microsoft right away, since she wasn’t completely sure about her business idea. After humongous hard work and sleepless nights and weekends, her idea or the dream of Pinkvilla came to a beautiful reality.

    Nandini Shenoy Ted Talk – Founder, Pinkvilla

    Pinkvilla History – How it Started

    While Nandini was working in the United States, she was missing the Bollywood fun. In many interviews, she has mentioned that while she was working there with her husband, she couldn’t find any websites that helped her in knowing the latest happenings of Bollywood and its celebrities.

    Since Nandini was missing her daily dose of Bollywood gossips she tried to make an online community of Bollywood fans so that these fanatics come together and have discussions on Bollywood. She made a website that was unusual because all famous websites had blogs related to technical content or news information but Pinkvilla was a website where Nandini started blogging about Bollywood, Fashion, and Beauty gossip. One of the most popular platforms of that time was Orkut. Along with Orkut and word-of-mouth publicity, Pinkvilla got established.

    In the year 2009, Pinkvilla started getting popular after a few pictures of Sonam Kapoor went viral. That was when Hindustan Times contacted Nandini to use the photos and would backlink to Pinkvilla. That is when she realized that this is something big and a lot can be taken out from this platform. She had quit her job and made a team of editors, photographers, PRs and made links with production houses. It was by the year 2011 when Bollywood celebrities themselves wanted to get featured in Pinkvilla as there wasn’t any digital presence for them. Nandini started doing celebrity interviews from the United States and later opened up an office in Mumbai.

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    Pinkvilla – Business Model and Revenue Model

    Pinkvilla earns its revenue from almost all the major movie production houses. These production houses give heavy amounts to Pinkvilla for creating ad sales on their website. Pinkvilla gets more than 50 million new views every month and more than 10 million visitors. Its engagement on portals like Instagram and Facebook also helps them to endorse these Bollywood celebrities. PinkVilla also aims to have its online web store and e-commerce.

    Pinkvilla – Competitors

    Nandini is unconcerned about the proliferation of dedicated Bollywood websites. Instead, she swears by Pinkvilla’s model of becoming a customer-centric hub, claiming to have amassed a dedicated user base that she keeps engaged and committed.

    Similar websites and portals like Pinkvilla are Bollywood Hungama, Zee Entertainment, Rediff, Filmi Beat, Bollywood Life, Santa Banta, First Post, Koi Moi among others.

    Pinkvilla – Growth

    Pinkvilla, which also has a presence in the South of PinkVilla South and PinkVilla Telly with all the small-screen news, has amassed quite a following, as shown by its massively successful social media presence on Instagram (3.9 million followers), Facebook (1.8 million likes), YouTube (60 million+ video views), and Twitter (951K Followers). Pinkvilla has also featured on television and in international markets such as Kollywood.

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    Pinkvilla – Awards and Achievements

    Pinkvilla won two Cosmopolitan awards in the categories of Best Celebrity Blogger and Best Celeb-Spotting Blog in the years 2019 and 2016. Pinkvilla received the Website of the Year award from DigiPub in 2019 and has received many such accolades to date. Pinkvilla has been a successful and one of its kind platform and an Indian startup.

    Pinkvilla – FAQs

    What is Pinkvilla?

    Pinkvilla is a one-stop shop for all Bollywood news, whether it’s about a specific celebrity or a particular film.

    Who is the founder of Pinkvilla?

    Nandini Shenoy is the founder of Pinkvilla.

    How does Pinkvilla make money?

    Pinkvilla earns its revenue from almost all the major movie production houses. These production houses give heavy amounts to Pinkvilla for creating ad sales on their website. And

    If you like reading posts and blogs about fashion, lifestyle, appearance, and, of course, Bollywood celebrities, then visit the Pinkvilla website.

  • Success story of Amit Bhadana – First Indian YouTuber to reach 20 million subscribers

    There is a saying that says successful people don’t do different things, they do things differently. And there is a young man who has made this saying into his life motto – Amit Bhadana. By observing the things around and presenting them in a different hitherto unseen manner, Amit Bhadana has gone a long way being the first individual Indian YouTuber to cross 20 million subscribers. He is one of those YouTubers who refused to give up on his dreams and constantly put his hard work into his creations along with unending perseverance which has helped him reach where he is now.

    Early Life of Amit Bhadana
    Trial With YouTube
    The Scary Convincing
    Better Plans
    Representations of Real Life
    Amit Bhadana – Now
    Achievements – summary
    FAQ

    Early Life of Amit Bhadana

    This young YouTuber was born in a middle-class family in Bulandshahr, Uttar Pradesh on 7 September 1994. He was brought up in Delhi as his family moved to the city later.

    Just like any other Indian parents, his parents wanted him to go through the conventional path dictated by society. He completed his undergraduate degree in law from Delhi University.

    Trial With YouTube

    During his college days, he developed this desire of becoming a content creator on YouTube after getting a good response from the audience when he posted a dubbed video on Facebook. When he got numerous likes and comments, Amit Bhadana decided to start his own YouTube channel.

    Although he began his YouTube channel in 2012, he started uploading full videos from 2017. His first video “Exams Be Like. Boards preperation be like.” has over 5.3 million views.

    Since then most of his videos which are a replication of the life of common people have continued to get the trending tag within a few hours of its release. His presentation style is so different from others which is what serves as the foundation to his huge fan base.

    As of now, by surfing through his channel, we could see more than 20 million views on most of Amit Bhadana videos which shows his success with YouTube.

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    The Scary Convincing

    Amit admits that he was very scared to tell his parents when he started the YouTube channel. He says that throughout his degree he knew that he did not want to be a lawyer or a judge. The only reason he took up law as his degree was to quench the anxiety of his parents as well as the concerns of society.

    Since he was scared to tell his parents, they were unaware of what Amit had been doing on youtube. Eventually, they came to know about his youtube channel through one of the family members when he started getting popular on youtube.

    Better Plans

    Being an ardent fan of many Bollywood stars, especially Akshay Kumar and Aamir Khan, he wanted to collaborate with them for his videos. And he did exactly that. Apart from Akshay Kumar, he has also created videos with Ajay Devgan.

    Amit Bhadana with Akshay Kumar and Ajay Devgan
    Amit Bhadana with Akshay Kumar and Ajay Devgan

    He made a dubbed video of a song by Eminem and a reply to “hello” by Adele which influenced many such YouTubers to release similar kinds of videos.

    It is not just about his videos, Amit has tried his luck in music as well. In 2019, his first music track named “Parichay” was released along with Ankit Singh Patyal, popularly known as Ikka. In 2021, Amit along with Badshah released another music track named “Aatmvishwas”.

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    Representations of Real Life

    Most of the characters that are featured in his videos were inspirations from his own life. He is of the opinion that the best content is right next to you and you just have to present them in a different way.

    When Amit portrays characters from his life, they become so relatable. This relatability has immensely fueled the expansion of his audience base. He did not hesitate to acknowledge that some characters are his own close friends who do not mind getting featured.

    Amit Bhadana – Now

    As of November 2021, he has 23.6 million subscribers on YouTube. Beginning by creating small snippets from any kind of content that he stumbles upon, today Amit Bhadana has a full-fledged team that curates, shoots, and edits the content. His dream is not to confine to the same kind of content creation. He wants to diversify his knowledge and exposure to newer avenues of content creation. In future, he aims to make a full-fledged comedy film.

    Achievements – summary

    • He is known for his achievement of being the first individual Indian YouTuber to hit 20 million subscribers.
    • In December 2020, Amit Bhadana got appointed as the brand ambassador for Mobile Premiere League, an esports and mobile gaming platform.
    • In Times of India “Most Popular Indian YouTubers” in 2021, Amit Bhandana was listed.

    FAQ

    What is the age of Amit Bhadana?

    Amit Bhadana was born on 7 September 1994 and is 26 years old.

    What is the average YouTube income of Amit Bhadana?

    The average per video income of Amit Bhadana is approximately 10 lakh.

    What is the net worth of Amit Bhadana?

    The net worth of Amit Bhadana is approximately $7 million (50 crores).

    Where does Amit Bhandana live now?

    He lives in Johripur, Delhi.

  • Brands endorsed by Madhuri Dixit Nene

    Madhuri Dixit, the “dhak dhak girl” has always been the heartthrob of millions. She rocked through Bollywood initially. Hits after hits left the audience mind blown. However, after a successful era, she married Dr Nene and moved to the US. It was a major break that she took from the screen. Later she returned with a handful of movies and quite a few endorsements. Therefore most ads we see are in her late 40’s.

    She has been the leading face of the campaign “Beti Bachao Beti Padhao” to promote female education and to save girl child. Here we are enlisting few brands that this gem lady endorsed:-

    Nutrela
    Dabur Chyawanprash
    Mortein
    Aquaguard
    Intex
    Mahakosh
    Odonil
    FAQ

    Nutrela

    In the 1980’s Ruchi Soya, to be the household common for soya chunk, under the brand name Nutrela. When Dinesh Shahra founded this brand, Madhuri Dixit was announced as the ‘first brand ambassador of Nutrela’.

    Makrand Shastri, the national sales head of Nutrela states that it was the first time in the prolific journey of Nutrela that it opted for elaborate advertisement. With Madhuri Dixit’s star status and assurance, they hoped to reach more people.

    Madhuri said that she couldn’t agree more with the tagline of Nutrela, saying “Healthy Rehna Safe Hai” (staying healthy is safe) as she’s a mother herself. It’s very difficult to keep children entertained through both healthy and tasty food. Nutrela has always been there to her rescue. Hence she was elated to be able to endorse this brand.

    Dabur Chyawanprash

    Chyawanprash, an ancient key to immunity is used all over India for ages. However, Dabur introduced its packaged form for the first time in 1949 in tin packs. Since then, Dabur is the one-stop solution for ready-made ayurvedic Chyawanprash.

    Madhuri Dixit was introduced as their brand ambassador in 2013. Rajeev John, marketing head of health supplements, Dabur LTD stated that, Madhuri Dixit is the modern-day mother who is equally responsible for her career and family. In her hands lies the health of her family which she tactfully maintains.

    Hence no one could epitomize the goodness of their product better than her. Madhuri Dixit was also overwhelmed to be the face of a brand that is trusted by millions of Indians over years.

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    Mortein

    Mortein is an Australian brand, manufacturing pest control products. It was introduced to Indians, in the year 1993. In the 25th year of its launch in India, it announced Madhuri Dixit as its brand ambassador. She was introduced as the face of Mortein insta range of liquid vaporiser.

    Along with her came their new tagline “Mom Aur Mortein Sabse Tez” (Mom and Mortein are the fastest). Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home stated that Madhuri Dixit exemplifies the modern-day Indian mothers, who look for quick and effective ways to protect their families from diseases. Madhuri’s assurance would affect numerous mothers all across India to opt for the goodness of their brand.

    Aquaguard

    In 1982, Eureka Forbes was one of the first brand to introduce water purifiers in India. They named the purifier, Aquaguard. In 2015, Madhuri Dixit and Dr Nene were roped together for an endorsement, 5 years long with Aquaguard. According to Marzin Shroff, the CEO of direct sales, and senior VP (marketing) of Eureka Forbes, the celebrity couple was the most appropriate face of the brand because just like them they worked for the betterment of health-related aspects.

    Intex

    Intex a strong presence holder company selling consumer durables, personal care appliances, mobile and mobile accessories started its journey in 1996. Intex announced Madhuri Dixit as their brand ambassador in 2016. The superstar endorsed a new range of refrigerator and washing machines.

    Keshav Bansal the director of Intex technologies commented that Madhuri Dixit is known for her commitment and excellence in whatever she does. She is a combination of style, efficiency and appeal just like the new range that was launched by Intex. Hence she was the most appropriate face for the brand.

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    Mahakosh

    Ruchi Soya in 2014 again launched a brand for edible vegetable oil, namely “Mahakosh”. It launched Madhuri Dixit as its brand ambassador. The brand chose her because her cosmopolitan appeal as a good wife, caring mother and successful woman overall inspires numerous woman. Also, her naturally healthy properties compliments and define the product at its best.

    Odonil

    In order to promote healthy smelling bathrooms, Odonil was first introduced in India in 1972. However, in 2005 it was bought by the Dabur company who elevated it to numerous variants and perfumes.

    The air fragrance brand made a major innovation in 2013 when they announced Madhuri Dixit as their brand ambassador. Madhuri expressed her joy by stating the fact that endorsing a brand about freshness and transformation is bliss itself. Her new campaign was a film filled with flowers, magic and fairies which left her extremely elated. She promoted the new variant Odonil 2X.

    However, we have seen Madhuri Dixit in lot more advertisements. These enlisted are the major and most recent endorsements that the Bollywood beauty was roped into.

    FAQ

    What is the net worth of Madhuri Dixit?

    The net worth of Madhuri Dixit is around 35 million dollars which roughly translates to Rs. 264 Crores.

    How old is Madhuri Dixit?

    Madhuri Dixit was born on 15 May 1967 and is 54 years old.

    What is the annual salary of Madhuri Dixit?

    The estimated annual salary of Madhuri Dixit is 10-12 crore.

  • Top Brands Endorsed by Arshad Warsi

    The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer.

    Arshad Warsi has received tons of Awards for his splendid performances like The Filmfare Award. He won this prominent award among five great nominees. Arshad Warsi is known for acting in various types of film genres and has endorsed with quite a few brands.

    Domino’s Pizza
    ACKO Insurance
    Pepsi
    FAQ

    In this article, we will discuss those brands that Arshad Warsi endorsed.

    Domino’s Pizza

    Domino’s Pizza has always brought real joy and humour to its advertisements. It considers it as a major aspect for the promotion of their widely famous Domino’s Pizza brand. Arshad Warsi with his legendary performance of Circuit in Munna Bhai MBBS and other different characters in films brings a distinct charm and humour to his personality. Therefore, he suits best with humour and joy advertising.

    Domino’s Pizza has signed the Bollywood actor, Arshad Warsi as its brand ambassador to take its status to a next level of marketing. With his fame of circuit, there could not be any other fit for the promotion of this prominent brand.

    In an interview, the CEO of Domino’s Pizza India Ltd. said, “Arshad Warsi is the perfect fit for Domino’s Pizza. And, we are pretty sure that he with his iconic versatile personality and skills could take our brand to a high rise of success.”

    Domino’s Pizza has focused on the audience of youth and urban families, so they needed someone who belongs to the same status and age group. A person who could bring out the real humour in the advertisements and joy to the consumers. That’s why, from all aspects, Arshad Warsi fits perfectly as the brand ambassador of Domino’s Pizza.

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    ACKO Insurance

    One of the very prominent and leading digital insurance companies, ACKO Insurance has signed the Bollywood actor, Arshad Warsi as its brand ambassador. He is the face of its latest marketing campaign. Arshad Warsi along with the cricketers of Mumbai Indians IPL team is also featured in this campaign.

    This campaign is focused on bringing awareness to the minds of people on the better ways of buying insurance from ACKO Insurance. This insurance company offers various low insurance premiums without any further side commission.

    ACKO Insurance is pretty famous in India as it has sold over 800 million policies and safeguards more than 60 million consumers. Its new campaign featuring Arshad Warsi aims to propagate its policies and gather more consumers with a convenient, hassle-free and good experience along with the low premium offers.

    Together with Arshad Warsi and Cricketers of Mumbai Indians IPL Team, ACKO Insurance is aimed to rise and get more beneficial results and outlines for its brand. This campaign is promoting more people to try out this company’s policies.

    Pepsi

    Pepsi’s TVC is an extremely popular brand in India with its incredible campaigns and services. The brand first featured Arshad Warsi and Amitabh Bachchan in its advertisement. They played out the rural setting which has always been the main focus of this brand.

    Both the actors were featured in a short film ad by Pepsi where they acted as a Yuppie sport look by Warsi and an old man by Amitabh Bachchan. It started as some crates of Pepsi were placed on a boat and Arshad Warsi is giving instructions to the boatman to begin paddling.

    As they reached halfway, the boatman asked Warsi for some Pepsi to relieve his thirst. But Warsi denied it. Then the old man thought something clever to make Warsi realise.

    The trip began again and Warsi was grooming himself but soon he got the shock when the water came upon the base of the boat. This ad was quite famous for the splendid performance of both the actors and the message behind the ad.

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    Conclusion

    Throughout his career, he has endorsed many brands such as Pepsi, Dominos India and ACKO Insurance. Because of his marvellous sense of humour and extraordinary personality, he is the perfect choice for these brands. Arshad Warsi has been tremendous with his performances in various ads.

    He has promoted many brands with great enthusiasm. And with his extraordinary joyful personality, he is chosen as the brand ambassador of some very prominent brands.

    FAQ

    What is the Net worth of Arshad Warsi?

    The Net worth of Arshad Warsi is around $40 million.

    What is the current age of Arshad Warsi?

    Arshad Warsi is 53 years old and was born on Apr 19, 1968.

    Who is Arshad Warsi’s Wife?

    Maria Goretti is Arshad Warsi’s wife, she is an Indian MTV VJ and has hosted several TV shows.

  • List of Brands Endorsed By Salman Khan

    Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.

    In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.

    The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.

    Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.

    When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.

    Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.

    Thumps Up
    Revital H
    Emami
    Suzuki Motorcycles
    Relaxo
    Mountain Dew
    Realme
    Dixcy Scott
    Wheel
    Britannia Tiger Biscuit
    Frequently Asked Questions

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    Here’s a List of brands Endorsed by Salman Khan

    Thumps Up

    Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.

    Salman Khan in a Thumps Up commercial

    Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.

    But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.

    Revital H

    Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.

    Salman in a revital advertisement

    The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.

    List of Brands Endorsed by Anushka Sharma
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    Emami

    Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.

    Salman Khan in a popular Navratna ad

    The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.

    The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.

    Suzuki Motorcycles

    The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.

    Salman endorsing Suzuki Motorcycles
    Salman endorsing Suzuki Motorcycles

    The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.

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    Relaxo

    Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.

    Salman Khan in a Relaxo commercial

    Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.

    Mountain Dew

    Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.

    The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.

    Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.

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    Realme

    Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.

    Salman Khan in Realme commercial

    Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.

    In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.

    Dixcy Scott

    Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.

    Salman Khan in a Dixcy Scott commercial

    The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.

    Wheel

    Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.

    While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.

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    Britannia Tiger Biscuit

    The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.

    Frequently Asked Questions

    Who is Salman Khan?

    Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.

    What is the brand value of Salman Khan?

    The brand value of Salman Khan is estimated to be $45 million in 2021.

    What are the main brands endorsed by Salman Khan?

    The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.

    What are the other brands endorsed by Salman Khan?

    The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.

    How much does Salman Khan charge for brand endorsement?

    Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.

    What is the net worth of Salman Khan?

    The net worth of Salman Khan is estimated to be $360 million in 2021.

    Conclusion

    Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.

  • The Startups That Are Funded By Alia Bhatt

    The Covid 19 pandemic has affected the startup ecosystem in India, as many startups found it difficult to find investors or get funds. Another industry that had a tough year was film industry, as the theaters were closed and many movie releases and productions were halted. Which is why many A-list Bollywood celebrities have resorted to investing in startups that are innovative and have potential.

    Bollywood actresses like Alia Bhatt have not only backed and invested in startups but have also started their own ventures like the Ed A Mamma. These celebrities are known to have a large following and platform to reach out to more people, which is why it is no surprise as to why startups now prefer to be funded by popular celebrities or even for endorsements and investments. Over the past few years popular celebrities like Amitabh Bachchan, Aamir Khan, Salman Khan, Madhuri Dixit, Shilpa Shetty, Katrina Kaif, Deepika Pakudone, etc have shown considerable interest in funding the budding startups.  

    Having a celebrity to endorse and invest in the venture helps startup get noticed in the overcrowded startup space. When it comes to Alia Bhatt, the actor chooses to tread safely while making investments in startups or even starting her own venture. The Raazi actress, is known to invest in FDs and Bonds showing that she does have some business acumen and is not a risk taker when choosing the right startup to invest in.

    Alia Bhatt is a one of the highest paid actress of India, known for her work in movies such as Gully Boy, Udta Punjab, Dear Zindagi, etc. Besides her acclaimed acting career, Bhatt has also launched her own line of clothing and handbags as well as a production company known as Eternal Sunshine and is the founder of the ecological initiative called CoExist. Here are the startups the actress has invested in:

    Ed A Mamma
    Nykaa
    StyleCracker
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    Ed A Mamma

    The actor launched her own sustainable clothing apparel brand for children known as Ed A Mamma in October, 2020. The brand is said to make clothes only for children from the ages of 2 to 14 years old. Ed a mamma focus creating a clothing line that is environmentally friendly as they us natural fibers including plastic free buttons and trims. The company is self-funded by Alia Bhatt and is also a homegrown brand that goes with “Made In India” ethos. The brand is keen on making gender neutral t-shirts from organic cotton, while the products come in an affordable range of Rs 349 to Rs 1,499 where the starting price for organic t-shirt is Rs 799.

    Another interesting fact about the brand is its waste management, the company reuses and recycles by using leftover clothing and cloth scrapes to make hair ties and potlis bags. The actor turned investor and now entrepreneur said that she specifically choose to make clothing line for children because they were already many fashion labels that made clothes for the age groups of 25 to 45 years old with high competition in the market. Which is why the Alia and her team decide to bridge the gap and create a made in India and a world class children clothing brand. The company hopes that with the brand the children will develop a love for nature at a young age.

    About Ed a mamma 

    There a many ecofriendly benefits that come along with Ed a mamma products such as non-synthetic garments, buttons that are not made from plastic and even seed bombs that can help you grow a garden. In an interview Alia added that, “children are extremely caring and if you create planeteers at a young age you can help save the planet for years to come.” Alia has also launched CoExist which is an ecological initiative done to raise awareness on the welfare of the street animals. The Ed a mamma clothing line has already said to have sold over 70% of its first season’s collection through Firstcry.com which is an ecommerce website for kid’s products.

    The brand is called Ed a mamma because Alia was inspired by a story series she was working on which was based on a little dog named Ed and his mamma a little girl. According to the actress the idea that she derived from this was to create a universe where the girl and the dog would go on adventures and save the planet from pollution. Another focus of the company was to make a homegrown brands for promoting the Made in India initiative. As a result the company manufactures its products in factories from Mumbai, Tripura and Kolkata among others.

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    Nykaa

    Nykaa is a popular ecommerce platform that sells cosmetic and beauty products and is now a Unicorn Company. After actresses like Katrina Kaif, Alia Bhatt also invested an undisclosed amount to Nykaa in 2020. Nykaa which was established in 2012 has grown into a unicorn company with the help of many such investments. The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020. Founded in 2012 by Falguni Nayar, Nykaa is the number 1 online marketplace for beauty and wellness products in India.

    Nykaa logo and products
    Nykaa logo and products

    Nykaa now has a presence over 70 stores in India and also sells products from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy. The competitors of Nykaa competes with companies like Amazon Fashion, Flipkart Fashion and lastly Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. It also has a portfolio of more than 1,500 brands with a variety of 1.3 lakh products available on all its platform like website, apps and 70 offline stores.

    Not only that Nykaa also offers a wide range of beauty and grooming products for men, along with Nykaa Pro the company also caters to their customers with beauty needs and special offers. They are also known for their in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. In an interview CEO and founder of Nykaa, Falguni Nayar confirmed Alia funding and added, “There are three reasons to why she wanted to invest in Nykaa, it was because it has Indian roots, it is founded by a woman and is the proof that the best in India can take on the best in the world.”

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    StyleCracker

    StyleCracker is another startup that is funded and backed by Alia Bhatt. StyleCracker is a fashion tech startup which was founded by Dhimaan Shah and Archana Walavalkar in the year of 2013. The company is known for its advancements in technology that develops the StyleCracker Box which helps people to get styled and look good. The company offers many options for personalization to its customers and has a huge opportunity when it comes to using technology to decode the fashion requirements of the Indian consumer. The company is known for celebrity customized boxes that usually contain apparel, cosmetics, accessories, and sometimes even footwear.

    Alia Bhatt with the founders of Stylecracker Dhimaan Shah and Archana Walavalkar
    Alia Bhatt with the founders of Stylecracker Dhimaan Shah and Archana Walavalkar

    The company has its headquarters based in Mumbai, Maharashtra. The procedure to get one these boxes start with the customers filling a form based on their like/dislikes and preferences, their personal details which are the measurement of their body shape, size and the budget range. Based on that information the customer receives a fashion box that is curated by many celebrity stylist. Once they receive the box, the customers have an option to keep or replace some or all items that they don’t like. The customized boxes are currently priced at Rs 1,999, Rs 2,999, Rs 4999 and even Rs 6,999, while the customers can choose boxes between the four.

    The company has shipped over 50,000 customized boxes in more than 35 cities. In an interview Alia Bhatt disclosed on why she backed the startup company stating that, “What I like the most about Stylecracker is that it bridges the gap between the individual and the expert”. This company is the country first ever online personal styling portal that is designed to make life easier and convenient especially for the women that are busy or need experts help to improve their style. The website also allows women to choose between work wear, western style or even ethnic fashion among others and also have style for sizes up to 4XL.

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    Frequently Asked Questions

    Who is Alia Bhatt?

    Alia Bhatt is one the most popular and highest paid actress of Bollywood.

    What are the startups Alia Bhatt has invested in?

    The startups Alia Bhatt has invested in are StyleCracker and Nykaa.

    What is Ed A Mamma?

    Ed A Mamma is sustainable clothing apparel brand for children started by Alia Bhatt.

    What is Nykaa?

    Nykaa is a popular ecommerce platform that sells cosmetic and beauty products.