Who doesn’t know the dynamic Kalki Koechlin? Right from Shaitaan, Dev D, Ek Thi Daayan to Yeh Jawaani Hai Deewani, this gorgeous diva has made a mark with her excellent acting skills. Over the years, she has proven herself to be a capable actress.
Not only that but she is the recipient of two screen awards, a Filmfare award, and a National Award. Kalki already achieved a huge fan following after her grand debut with Dev D in 2009. And as it is said, the rest is history for this beautiful diva who was born in Pondicherry.
Very few people know that she has written, acted, and produced multiple stage productions apart from Bollywood films. She is also a renowned activist who has fought for various causes. But do you also know that Kalki has endorsed multiple renowned brands? If not, then this space is for you! Check out the list of brands endorsed by Kalki Koechlin.
It was back in 2013 that this London-based fashion company opened its first store in India. And guess who they approached for promoting their products! Of course, she is none other than Kalki Koechlin herself.
She was roped in to endorse their 2015 autumn-winter collection. The actress herself was pleasantly surprised about her collaboration with the popular fashion brand and spoke highly of the same at that time. She talked about how the jeanswear resonated with her personal sense of style.
The main motto of the autumn-winter collection of the brand was to show something new and exciting. It is why Kalki was selected as the fresh face in the country to do all the promotions.
The actress also teamed up with Hidesign in 2018 to promote a wide range of sustainable handbags. Moreover, the multi-hyphenate beauty already shares common roots with the brand. It is because she was also a part of the design team of Hidesign which is now a part of Louis Vuitton.
The news about Kalki’s collaboration with Hidesign was published in Vogue magazine. The actress was selected by the noted indigenous leather brand to co-create its unique capsule collection. Its deep-rooted vision is linked to Pondicherry which is, surprisingly, Kalki Koechlin’s birthplace too.
Moreover, the actress also did not have any issue in endorsing a product that had a story as its backdrop. In fact, the collection was done based on her selections, tastes, roots, and common aesthetics in Pondicherry.
The Moms Co.
This is one of the best brand endorsements done by Kalki in her career. The Moms Co. is all about the celebration of women’s age. It is what the actress promoted when endorsing their products – ageless beauty in 2020. She was a part of the launch of the Natural Age Control Range of the popular brand.
This digital campaign was promoted nationwide to describe the countless expressions of women. The brand found Kalki as the best match for endorsing its collection for obvious reasons.
Although ageing is a natural process, changes in the skin bring concerns to a lot of women. The brand aimed at promoting the value of loving oneself and changing the entire perception of ageing. The Moms Co. has emerged as a popular startup that believes in challenging perceptions and breaking stereotypes. Who better than the actress to help them promote the same, right?
The national award-winning actress was roped in as the brand ambassador of Oriflame India in 2017. The Swedish brand that believes in empowerment and sustainability found Kalki to be the perfect match for endorsing its products. Over the years, numerous actresses from Bollywood have promoted the products of Oriflame. However, Kalki’s fresh face acted as a boon for the popular brand.
She was selected as a part of the brand’s new campaign titled ‘A Beautiful Change.’ The main motto of this campaign was to spread the message about the importance of protecting the environment.
IICE Vodka
Kalki Koechlin was a part of the re-launch of IICE Vodka in India back in 2015. She was roped in as the brand ambassador of the liquor company to run all its promotions on every possible platform. The collaboration with the actress helped the brand virtually connect with the fans and ultimately brought an increase in sales.
The company announced the launch of its new chilli flavour ‘Kinki Chilli’ which was an innovative and flavourful beverage. Apart from that, the company also renamed many of its products and decided to hold a huge campaign to promote the same. It is during this time that the actress was selected by the brand for doing the promotions on its behalf.
AOC TV
This Taiwan-based television maker signed Kalki as its brand ambassador in 2012. The company cited the reason to be the huge fan following that the actress had at that time. They believed that they could achieve great recognition using the diva’s popularity among the young generation. TV sets are best suited for the Indian market – that is what Kalki Koechlin said after her selection by the brand for endorsements. We couldn’t agree more here, isn’t it?
Huggies
Kalki Koechlin endorsing Huggies
The popular diaper brand, Huggies collaborated with Kalki Koechlin in 2021 and made her the brand ambassador. She was roped in to promote their latest product that boasted of being the gentlest diaper in India.
Micromax
Kalki Koechlin was selected by Micromax for promoting a new variant of its phone series a few years ago. The model came with an advanced music player too. The actress featured in the TVC for the same that was a huge hit at that time. For those who are unaware, Kalki was signed as the brand ambassador of Micromax Mobiles in 2011.
Coca Cola
There was a time when Kalki collaborated with Imran Khan for an ad for Coke and you can’t even imagine the level of popularity that it achieved owing to the same. The commercial featured the two fresh faces after a long time and that speaks for the immense reach that it garnered among the audience within a short time.
Kalki Koechlin is among the few actresses who are known to have chosen the best brands for promotions or endorsements. Being a mother herself, the diva has always chosen brands that talk about preserving nature, empowerment, and sustainability.
FAQ
What is the net worth of Kalki Koechlin?
The net worth of Kalki Koechlin is ₹140 crores.
What is the age of Kalki Koechlin?
Kalki Koechlin was born on 10 January 1984 and is 38 years old.
What languages does Kalki Koechlin speak?
Kalkin Koechlin speaks Hindi, English, Tamil, and French.
From newspapers to radio, it’s almost impossible to have not come across the term “crypto” in today’s world. Tv channels and social media is filled with ads about cryptocurrency endorsed by the most prominent personalities in the movie industry. So, what is crypto, and why do such big names endorse it and have those big names invested in them too?
If you’ve been wondering about these questions on your mind, you’ve arrived at the right place. Let’s take a look at what cryptocurrency and NFTs is and whether any of our favourite Bollywood celebs are promoting this emerging trend.
Though the phrase cryptocurrency is well-known, not everyone comprehends what it is and how it functions. So, let’s commence with a primer on cryptocurrency.
A cryptocurrency is a digital or virtual currency secured by encryption, making counterfeiting or double-spending practically impossible. Many cryptocurrencies are autonomous networks built on blockchain technology, a distributed ledger enforced by a network of computers.
Under the pseudonym, Satoshi Nakamoto, the founder of Bitcoin, a programmer or group of programmers invented this lucrative technology in 2009. Following the advent of bitcoin, a slew of new cryptocurrencies was launched by a variety of businesses. Some of them include Dogecoin, Ethereum, and Litecoin.
WazirX, CoinDCX, and CoinSwitch Kuber are some of India’s most popular cryptocurrency exchanges. Celebrities such as Amitabh Bachchan, Ranveer Singh, Dinesh Karthik, and many others have endorsed these.
Now, this raises another question, Have any Bollywood celebs invested in cryptocurrency? Before we get there, there’s another crypto notion you ought to be acquainted with: NFTs.
What is NFTs?
NFTs
NFTs is an abbreviation for Non-Fungible Tokens. NFTs are tradable cryptographic assets. These assets are managed digitally with distinctive metadata and identification codes that set them apart from other copies. NFTs are distinct from cryptocurrencies in that they are not interchangeable.
NFTs are used to represent real-world assets like paintings and books and digital assets such as digital art, GIFs, and videos. The item’s copyright is retained by the NFT inventor, who is free to sell as many copies as they desire. Each copy is regarded as one-of-a-kind. When bought, buyers have full authority over them and could also use them to exchange real-world services.
As NFTs are built on blockchain technology, each transaction is recorded in a public ledger that is accessible to the public and may be used to verify who owns the commodity.
How to Purchase NFTs?
Purchasing NFTs
Cryptocurrency can be purchased on any cryptocurrency platform or application. Purchasing NFTs shares a similar procedure. To obtain NFTs, any cryptocurrency application can be utilized. However, because NFTs are secured by Ethereum blockchain technology, only Ethereum crypto can be used to acquire them. As a result, it is necessary to purchase ETH before purchasing NFTs. You can visit any NFTs marketplace to purchase NFTs.
NFTs, as previously said, are digital assets. These assets can be anything like game posters, stickers, pieces of literature, etc.
If you enjoy gaming, you might be able to find a rare NFT gaming collection. If you are an art collector, you can purchase stunning NFT artworks. The NFT marketplace covers a diverse range of NFT artefacts, from literature to sports.
The assets or NFTs sold have a value that may increase or fall in the future. Based on its value, you can exchange the assets for other services.
Bollywood Celebrities Who Have Invested in Cryptocurrency or NFT
When you’re enjoying an interesting YouTube video and an unpleasant unskippable ad interrupts you. That feeling is certainly aggravating. But, if the commercial is about cryptocurrency, your ears sure will perk up — mainly if it features your beloved Bollywood diva.
Due to the numerous commercials, awareness of cryptocurrencies has propagated throughout the majority of Indian consumers, making it one of the most widely discussed topics in India.
The majority of well-known Bollywood celebrities have voiced support for Cryptocurrencies. However, whether or not they have invested in them is unconfirmed. The majority of them, though, have launched their own NFTs, luring their fans to the innovative network.
The following are some of our favourite celebrities who have established their NFTs:
Amitabh Bachchan
Amitabh Bachchan NFT
The Shahenshah of Bollywood was the very first actor in the Bollywood industry to launch his own NFTs. BeyondLife.club hosted the auction, which was powered by Guardian Link.
The sensational collection included Madhushala NFTs, The Loot Box NFT, Iconic Vintage Posters NFT, and BigB Punks.
The Madhushala NFT is an anthology of poetry written by Harivansh Rai Bachchan, the actor’s father, and recited and recorded in the superstar’s voice. On Day 1, the widely anticipated Madhushala NFT collection garnered bids totalling over $480,000.
Amitabh Bachchan Madhushala NFT
The Loot Box NFT collection, on the other hand, featured art pieces valued at $10 each. With 5000 artefacts, this NFT collection drew offers of over $50,000 from around the world and was sold in just 54 minutes.
The limited-edition vintage posters, including seven autographed posters and a digital NFT certificate of authenticity, fetched $94,052, while BigB Punks and NFT Arts fetched $66,900.
Sunny Leone
Sunny Leone NFT
Following Amitabh Bachchan’s successful NFT sale, Sunny Leone also launched her first NFT collectables, making her the first Indian Bollywood actress to do so.
The actress collaborated with Mintdropz, a Silicon Valley business, to create her NFT website for her ‘MisFitz’ collection. Her collection comprises over 9,600 collectables, the majority of which were purchased within hours of the auction.
Vishal Malhotra
Vishal Malhotra NFT
Vishal Malhotra, an actor, teamed up with artist Ishita Banerjee to launch his first-ever NFT sale. He is the first Indian actor to collaborate on an NFT with an artist.
This collection consisted of an animated art piece layered with music in Vishal’s voice. In addition to the NFT, the customers will receive a video call with the actor and the possibility of a meet-up. The NFTs were purchased for 2.5 ETH (₹4.13 lakh) within an hour.
Salman Khan
Salman Khan NFT
The tiger of Bollywood had also announced that he would be launching his NFT range in December. The actor has partnered with Bollycoin, a Bollywood NFT marketplace, as well as notable production studios such as Salman Khan Films, Arbaaz Khan Production, Sohail Khan Productionz, and Reel Life Production Pvt. Ltd. The platform is also collaborating with several renowned artists, the identities of whom will be announced soon.
In November, the NFT platform concluded a presale of 20 million tokens worth $2 million. The fact that nearly a million BollyCoin tokens were sold in the first three hours of the presale is noteworthy, highlighting how popular NFTs are becoming.
Conclusion
With the increasing popularity of cryptocurrency, more Bollywood actors are likely to launch their own NFT collections in the near future. Even though most actors haven’t acknowledged investing in cryptocurrencies, they almost probably have plans to introduce their own NFTs. If you’re a serious collector who enjoys collecting one-of-a-kind pieces, buying NFTs is undeniably the best way to do so. So, what are your thoughts on NFTs?
FAQs
Have any Bollywood celebrities invested in crypto?
Amitabh Bachchan, Sunny Leone, Salman Khan, Vishal Malhotra, Kamal Hassan are some of the Bollywood celebrities to have to own the NFTs.
What is NFTs?
NFTs are tradable cryptographic assets. They usually contain art, collectables, and in-game items that one can trade online.
How to buy NFTs in India?
NFTs can be purchased using ETH, To buy NFTs, you need to open a digital wallet and then transfer ETH to that wallet. Just visit any NFTs marketplace and buy NFTs you like.
Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.
The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.
Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.
The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.
The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.
Here is a List of Brands endorsed by Shah Rukh Khan:
Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.
By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.
The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.
However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.
Dubai Tourism AD – Shah Rukh Khan Brand Endorsements
Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.
The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.
BigBasket
BigBasket AD – Shah Rukh Khan Brand Endorsements
BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.
So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.
In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.
Hyundai
Hyundai AD – Shah Rukh Khan Brand Endorsements
Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.
The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.
According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.
Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.
Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.
One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.
D’decor
D’Decor AD – Shah Rukh Khan Brand Endorsements
D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.
D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.
Ajay Arora, the managing director of D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.
He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.
Fair and Handsome AD – Shah Rukh Khan Brand Endorsements
Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.
Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.
Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.
FoodPanda
FoodPanda AD – Shah Rukh Khan Brand Endorsements
Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.
The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.
The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.
Reliance Jio AD – Shah Rukh Khan Brand Endorsements
Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.
Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.
Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.
In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”
ICICI Bank
ICICI Bank AD – Shah Rukh Khan Brand Endorsements
ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.
It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.
Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
Denver
Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.
Kent
Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.
Dish TV
Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.
Conclusion
Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.
According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.
In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.
Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.
FAQs
Who is Shah Rukh Khan?
Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.
What is the brand value of Shah Rukh Khan?
The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.
What are the main brands endorsed by Shah Rukh Khan?
The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.
What are the other brands endorsed by Shah Rukh Khan?
The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.
How much does Shah Rukh Khan charge for a brand endorsement?
Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.
What is the net worth of Shah Rukh Khan?
The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.
There are many forms of advertisements right from Print, Broadcast, Podcasts, Email marketing, and Digital Advertisements. These are merely some examples. Anyway, there is one thing in common that all these advertisements have. That is, you know that these brands are consciously and deliberately pursuing you to buy their products. You know they are marketing their products and services to you.
Do you think people could advertise their products without doing it? Yes, there exists one such form of advertising which does it in a more subtle manner; and whether you know it or not, your brain unconsciously registers that. This type of advertisement is called product placement. It is a risky business, but when done correctly, product placement can have a huge impact.
Though this is a debated topic, some scholars argue that the first product placement to be ever done started with a painting done by Edward Monet in the year 1882 for a beer-selling company.
Edward Monet Painting
Another one is said to have been done for a movie none other than the Lumiere brothers’film in the year 1896. It was a soap manufactured by a British company, the Lever Brothers. However, the first ever product placement to be documented was in the year 1920.
1920 – The Garage, Red Crown Gasoline
The first documented case of a company paying to place their product that was ever recorded was for a silent movie, The Garage starring Fatty Arbuckle and Roscoe Arbuckle.
1927 – The Hershey’s chocolate, Wings
The trend started emerging and the Marx Brothers caught up with it in the year. Fun fact: the first movie, which won an Academy Award, also did have product placement. It was, of course, for Wings, and the first appearance of Hershey’s Chocolate bars featured.
How Product placement entered the mainstream in the 1980s: A Brief History
So how did really the business of in-film product placement boom?
The production team was not really paid back then to place their products in the movies. But it involved a different deal. Like asking: do you need a car for your movie? And if the team would say yes, then the brands would let them use their products for free or create cross-promotional campaigns that feature both the product and the movie. Until the 20th century, mostly the concept was pretty much informal.
Guess the company that paid a million dollars to promote their company?
‘Reeses Pieces’ Product Placement in ‘Extra Terrestrial’
A hint: The company sells chocolate products. In the early 1980s, the trend went mainstream, and Steven Spielberg’s new film was to promote Hershey’s brand.
Initially, the deal involved Mars, but it withdrew away from being featured, but then a deal was made between Hershey’s marketing executive. The Reese’s pieces were used and in exchange Hershey’s was to create a 1 million dollar campaign for the film. The sales of the product went up, which had only been introduced years ago.
Until the 1982s, the movie, The Extra-terrestrial was a huge success, both as a movie and for doing product placement.
Product Placement’s in Current scenario
The practice of consciously placing products in movies is almost a common practice now in the twenty-first century. So much now that it does not only involve films and movies, but also many famous web series that were huge hit. And we know that Netflix does this all the time. Even though Netflix denies the fact. Namely, there are three types of product placements which are explained in brief below:
The three types of product placements are:
Screen placements
‘Burger King’ Product placement in ‘Stranger Things’
In screen placements, the products are usually placed in the foreground or the background.
There is no mention of the name of the product, but the product is shown on screen and is given a fair amount of time to get noticed by the audience.
Script placements
‘KitKat’ Product placement in ‘Sex Education’
Let us take an example of the Netflix show’s last episode of Sex Education from season 3. Both our characters Eric and Otis deliberately mention the product name KitKat, when Eric’s lines say it all.
Otis: “What do you want?
Eric: “Um… Oh, a KitKat. Always a KitKat”
And when Otis offers Hope one when she is having a mental breakdown in the hospital.
Hope: I don’t need a KitKat
Plot Placement
‘Beats’ Product placement in ‘Only Murders in The Building’
Making the products connected to a character and integrating it as a part of your film. Let’s take Beats Studios Wireless Headphones in the web series “Only Murders in the Building” where Selena’s character’s first appearance as Mabel clearly features using the headphones when she steps into the elevator and the product is subtly mentioned by the other character _ trying to make a conversation with her.
The product is so seamlessly blended with the character that even when their podcast gains popularity you can see the fans using the same headphones while sitting outside the building. It creates an emotional bond.
We could say the same with Eggos and Evelyn intertwining the product with a character in Stranger Things.
Let’s take a look at Hollywood’s one of the most watched and talked about movies adapted from Jenny Han’s book.
Product Placements in – To All The Boys I’ve Loved Before
Yakult:
To All The Boys I Loved Before – Yakult Product Placement
The fermented skim milk was created in the year 1935 in Japan and got a major sales boost after getting a cameo in an adapted movie from Jenny Han’s book ” To all the boys I’ve loved before” the drink is.
Subway sandwiches:
To All The Boys I Loved Before – Subway Product Placement
They gave Subway an emoji specially designed for the company to show the love that Lara Jeans, best friend has been craving for its sandwiches. They can also be seen sitting under the bleachers and having them.
Mountain dew and Arizona iced tea:
To All The Boys I Loved Before – Mountain Dew and Arizona Iced Tea Product Placement
The conversation that takes place between Lara and Josh sitting in the stands at the beginning of the movie, with a flashback with Jean is shown having Josh as her first real boyfriend with a space in between. Though not mentioned by name, the products get enough screen time in the scene to get noticed by the audience and not to forget mountain dew is mentioned in one of Josh’s dialogues.
Converse
The still shot that shows shoes of Lucas in the stall next to Lara is occupied when she runs away after kissing Peter for the first time on the running ground, and there goes them wearing Converse shoes which are already pretty much popular among the teens.
Instagram
Using Instagram was shown quite effortlessly by both Peter and Lara as the social media platform is very popular among the youth and especially teens. Looking from the point of view that the movie was azom.com for teens. They nailed it, getting placement in the right place and for the right audience.
Apple’s MacBook Air:
To All The Boys I Loved Before – Apple MacBook Product Placement
MacBooks are frequently shown throughout the movie when Lara and Kitty watch the movies when Margot leaves for college, and during movie marathons while fake-dating Kavinsky. The logo of Apple clearly gives out the message about the product Skype. iPhone when his dad takes their picture for entering new grades.
Jeep Wrangler:
To All The Boys I Loved Before – Jeep Wrangler Product Placement
Used by Peter Kavinsky when he comes to pick up Jean and Kitty the first time when he drops Lara off after clearing things about the letter in the cafe and driving her home.
Some of the placements by brands were quite a success as they did the job for Yakult, making people nostalgic about it along with exposing many other products to the audience with it one of the most-watched movie series.
Product Placements of Lark Cigarettes in the James Bond Series
The popular movie franchise “James Bond” did it all the time. Since the release of Dr No in 1962, the James Bond franchise has been associated with a number of brands. Many brands came in line to pay for promotions in the future instalments for the famous cinema piece. The early films featured Pan-am Airlines and smith and Wesson firearms. The early films feature tie-ins with popular companies like Pan-Am Airlines and Smith and Wesson firearms. The iconic cigar that Bond fashioned is also a very popular brand placement. It is said and reported that Lark Cigarettes paid as much as $350,000 to feature their brand of cigarettes in Licence to Kill. Besides the aforementioned brands, some of the other popular brands to be associated with the franchise are Microsoft, Gillette, Playboy, Toblerone, 7Up, and KFC.
Aston Martin’s Placement in Goldfinger
Product Placement of Aston Martin in Goldfinger
Even after we have talked about so much brand placement in the movie, we can still remember the iconic ride of James Bond. It was the luxury car brand Aston Martin that was honoured with bond’s feet on their product. Aston Martin, the luxury car brand jumped at an opportunity to be associated with the British spy. Starting from Goldfinger in 1964, this partnership has endured the test of time.
Product placement from Indian context
The movie with the most iconic dialogues and is very famous for the memes that make you go, say relatable!
Domino’s, Baburao and Phir Hera Pheri
Remember the scene from the movie when Baburao comes climbing down the stairs, asking everyone to gather around. The box that he holds is of Domino’s pizza and the also mentions to Sham how he tricks the Domino’s pizza delivery guy to get a free pizza according to the brand’s then ongoing scheme.
Bournvita, Rohit, and Koi Mil Gaya
Koi Mil Gaya Bournvita’s Product Placement
No matter your age, a Bollywood movie that almost everyone knows about is Koi Mil Gaya starring Hritik Roshan and Preity Zinta. The movie is famous for the appearance of an alien named ‘Jaadoo’. Apart from this, the movie makes for a great example of the product placement of Bournvita. In this movie, it is shown that the young Rohit (Hritik’s character) loves to drink his milk with Bournvita in it. In some scenes, he even boasts about it to his friends and also offers some Bournvita to a winning kid in a game.
Another example of a movie starring Hritik is the Bollywood film “Yaadein”. It was a hit, like all other movies that star Hritik Roshan. He is an all-time favourite actor in the business. But could you notice Coke’s ‘Product placement’ throughout the entire running time of the movie? You might not remember but your brain must have noticed, “Cool people like Hrithik drink Coke”.
Why the business of placing products in the movies continues to thrive?
What are the advantages of product placement?
It can create trends and affect cultures.
Even bring a crashing product back into the business again on top of the market again.
People will prefer to see a real brand rather than a fake or a created one on screen.
Helps increase awareness about your product and the brand.
Gets money rolling in for production.
Ropes in money for production or advertising.
Helps in giving exposure and recognition to your brand
Reduces the cost required for the filming budget.
Helps integrate the brand’s values through storytelling
Creates a positive brand recall.
When used effectively, it can also help boost sales.
If not given much thought, it can bring negative reviews for the film.
Products require a certain amount of screen time and can get messy if not followed smoothly.
Conclusion
We know that product placement is a very bumpy ride and can be a huge interruption for a movie or series fan. Moviemakers know it very well. However, if done smoothly and carefully, it will go unnoticed by the audience and it will also make revenue for the brand. Thus, product placement in movies or series can do wonders for a brand, if done correctly.
FAQ
What is product placement
Product placement is a form of an advertisement in which a branded item or object is placed in a movie as part of the movie.
Which movie has the most product placement?
Avengers Endgame is a movie that had a combined 76 million dollars in product placement advertising value.
What is example of product placement?
If in a movie, the lead actor is drinking a clearly labelled Coca-Cola beverage or using a clearly labelled Samsung cell phone, then it is product placement.
Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled decades in the film industry and is still relevant in the marketing world.
Juhi Chawla is an Indian actress, film producer, and recently an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984. This catapulted her to become one of the top leading actresses in Bollywood during the 1980s to early 2000s. Juhi Chawla is used to be a critically acclaimed actress as she has won awards like the Filmfare multiple times.
Juhi Chawla is known for her work in movies such as Qayamat Se Qayamat Tak, Darr, Ishq, Hum Hain Rahi Pyare Ke, Deewana Mastana, Lootere, My Brother Nikhil, Gulaab Gang, Shaheed Udham Singh, Sukhmani, etc. She is also the co-owner of the Indian Premier League (IPL) Team known as Kolkata Knight Riders with her husband and Shah Rukh Khan.
Along with Shah Rukh Khan, Juhi is the co-founder of the production company called Dreamz Unlimited, which has so far produced over three films including the blockbuster Phir Bhi Dil Hain Hindustani. The actress has been a judge of many reality shows including Jhalak Dikhhla Jaa.
Juhi Chawla is also a part of many charity events and awareness programs. Recently in June 2021, the actress had filed a case against the rolling out of 5G network in India, alleging that the 5G technology would lead to health hazards. The case was later dismissed with The Delhi Court saying that it was unnecessary, scandalous, and frivolous averments with an Rs. 20 lakh fine.
Nevertheless, Juhi remains popular among brands and charges over 40 to 60 lakhs per endorsement deal. The net worth of the actress is estimated to be Rs. 40 crores in 2020. The brands endorsed by Juhi Chawla are Maggi, Pepsi, Kurkure, Rooh Afza, Kelloggs Chocos, Keshking Ayurvedic Oil, Gai Banaspati, Ashoka Pickles, Emami Boroplus, etc.
Maggi is one of the most popular instant noodles brands in India. It is a Swiss brand that is known for its Instant noodles, instant soups, seasonings, bouillon cubes, etc. Maggi was initially founded Julius Maggi from Switzerland in 1884 but was acquired by Nestle S.A. in 1947.
The instant noodles of Maggi are sold in countries like Bangladesh, South Africa, Singapore, Australia, Pakistan, New Zealand, Nepal, Malaysia, and India. Maggi has the most customers for Maggi in India as it earlier had over 90% market share reducing to about 53% following the nationwide ban. Maggi also has 39% market share in Malaysia and is known as Maggi 2-minute noodles in Australia, South Africa, New Zealand and India.
Juhi Chawla became the brand ambassador for the ‘Masala-ae-Magic’ range of Maggi seasonings in 2019. The actress has appeared in many ads for various Maggi products over the years. In the most recent ad Juhi is seen playing the role of a mother teaching her teen son an important message on cooking, which is “it is in your hands how you transform the ordinary to extraordinary” using the Masala-ae-Magic.
In an interview, Juhi mentioned that being a mother, she understands how tough it is to keep children happy with everyday food, made at home. This is why adding Masala-Ae-Magic would go a long way in making ordinary food, extraordinary tasting.
Kurkure
Kurkure is a well-known brand of snacks (corn puffs) that is manufactured and marketed by PepsiCo. Kurkure is manufactured in both India and Pakistan and is often compared to Cheetos which are sold in western countries. Kurkure comes in a wide variety of flavors, out of which the most popular are masala munch, green chutney, chili chataka, tamata hyderabadi, masala twists, etc.
In 2006, Frito Lay planned to start selling kurkure to the American markets, as many Americans had started to show interest in Indian spices. In 2013, the brand also started selling in Canada and is also available in UK. Juhi Chawla was initially made the brand ambassador for Kurkure in 2004. The actress has been the face of the brand for over a decade and has appeared in many ads for the brands.
The ‘Tedha Hai Par Mera Hai’ campaign is so far the most successful campaign for Kurkure and it featured the actress which helped it gain a massive number of views on television and social media. The Kurkure ads with Juhi became so popular because she represented the core values of the brand through her presence, the actress can be seen in many funny and unique Kurkure ads with her cheerful charm.
Rooh Afza is a concentrated squash drink that is popular in countries like India, Pakistan, Bangladesh, and Middle Eastern Countries. The company was founded by Hafiz Abdul Majeed in 1906 in Ghaziabad. Currently, the drink is manufactured by Hafiz Abdul Majeed and his sons through Hamdard Laboratories (a Delhi-based healthcare major) in India, Pakistan and Bangladesh.
The drink was originally created as a herbal mix that would help counter heat strokes and prevent water loss in people especially during the summer. Nowadays, the drink is popularly consumed during the month of Ramadan and is also used cold milk drinks, and cold desserts like Falooda. In 2009, the actress Juhi Chawla was made the brand ambassador for Rooh Afza by the Hamdard laboratories.
The company choose the actress because they wanted to re-energize the appeal of Rooh Afza among the younger target group, and saw Juhi be the perfect fit to convey the brand’s message. The advertisement features Juhi Chawla showcases its tagline Freshness ka Naya Sur, through a skit where Juhi plays the role of mother cheering her family on a hot Sunday afternoon by giving them the drink.
Kelloggs Chocos
Chocos is a leader of breakfast cereal in India, the company is manufactured by Kellogg’s and also sold in European and Middle Eastern countries. The cereal comes in multiple flavors but the most popular one is chocolate. Kellogg is an American multinational food company that has it headquarters based in Battle Creek, Michigan.
The company is known for brands such as Corn flakes, Frosted flakes, Pop Tart, Rice Krispies, Cheeze-It, Pringles, etc that are sold in more than 180 countries around the world. By 2016, Kelloggs became the world’s largest cereal company and the second-largest producer of snacks with sales of $13 billion. The conglomerate made Juhi Chawla the brand ambassador of Chocos in India in 2013.
The actress has appeared in many Kellogg’s Commercials with tagline of “Paushtik khilao, don’t chhupao”. In an interview, the actress mentioned that the Kellogg’s chocos have been a favorite with my children for a number of years now and that is why it feels great to be associated with a brand that they have been consuming for so long. The brand is said to have chosen Juhi because she personifies the mothers that like the brand and her connection with them.
Boroplus is the No 1 skincare cream that belongs to the multinational conglomerate known as the Emami group. Boroplus is an antiseptic cream that is used worldwide, as it can be used for multiple purposes such as winter cream, night cream, moisturizer, dry lips, and cracked heels.
Boroplus all-purpose skin cream that is specially formulated with the breakthrough Nature Shield Complex that is natural, safe, and effective for modern-day skincare needs. Its parent company Emami, is also known for other brands such as Navratna, Zandu, Menthol Plus, Kesh King, Fast Relief, Fair and Handsome.
It has a portfolio of over 250 products that are sold in more than 60 countries. Juhi Chawal was signed as the brand ambassador for Boroplus in 2020 and Kesh King ayurvedic hair oil in the past, both the companies are said to be under Emami. The actress was recently a part of the ad campaign for Boroplus hygiene range of products.
Boroplus recently entered the hygiene space with products like sanitizer, soap bars, and hand washes after the first wave of Covid 19 pandemic. Commenting on the association, Priti Sureka, Emami’s Director, said that they choose Juhi because the actress enjoys an all-pervasive acceptance all over India across age, gender, and geographies.
Kesh King
Kesh King is one of the most trusted and leading ayurvedic hair oil in India that is owned by the FMCG conglomerate Emami Group. Its parent company, Emami Group is an India conglomerate that has a wide variety of 250 products, manufactured in seven firms, and sold in over 5 million retail outlets across the country. The company is known to generate over Rs. 2655 crores in the financial year 2019-20.
Kesh King has built up its brand in the last six years with the help of Juhi as its brand ambassador and her cute smile that has captured the audience’s attention and created a strong brand position in the consumer’s minds. The has appeared in some of its unique ad campaigns but was later replaced with Sania Mirza and Shruti Hassan.
Ashoka is a popular flagship food brand owned by ADF Foods. The brand initially started in the mid-80s and is known for its wide variety of Indian food products such as Frozen Entrees, Rolls and Frozen Vegetables, Ready-to-Eat meals, Chutneys, Pickles, etc. Ashoka targets not only the Indian people but the entire Indian diaspora worldwide.
It is a subsidiary of ADF Foods which is known to have a strong network of over 180 distributors in over 52 countries making it one of the leading ethnic Indian food companies in the world. ADF also sells products from the cuisines of Mexican, Italian, and the even Mediterranean.
Its products are well known in countries of Asia, the Middle East, Australia, America, UK, Canada, Germany, etc. Juhi Chawla was signed as the brand ambassador for the Ashoka Pickles by ADF foods. The actress has also appeared in an ad commercial where she talks about the health benefits of Ashoka Pickles as it is made with Olive oil.
Kissan Ketchup
Kissan is another leading food brand in India known for its sauces, spreads and peanut butter, squash, jam, canned fruits, etc. Kissan is a flagship brand of Hindustan Unilever (HUL) from the late 90s. The company initially began during the British era where farmers in Punjab would sell freshly picked fruits and vegetables.
Now the brand has transformed with a wide portfolio of products, not only that kissan has so far kept farmer’s interests in mind every step of the way. In 2019, 76% of Tomatoes used in Kissan ketchup were from sustainable sources. Juhi Chawla was signed as the brand ambassador for the Kissan Ketchup in 2011 and recently for its creamy spreads.
In the Kissan ketchup ad the actress is seen talking about the Kissan Ketchup which is made up of 100% real tomatoes for kids who are wary of eating raw tomatoes and different vegetables. Not only that the actress has also endorsed the Kissan Creamy spreads through its commercials, which showcased moms not having to ‘butter up’ their kids anymore when it comes to feeding them healthy homemade food.
Conclusion
Juhi was one of the top leading Bollywood actresses in the 90s and early 2000s, this is why the actress still holds a specials place in the hearts of many Indians. The actress has over 1.8 million followers on Instagram and 5.2 million followers on Twitter and uses the platform to endorse brands and even speak out against the problems of society.
Despite not acting in movies anymore the actress is still chosen by many brands to be their brand ambassador and is relevant in the advertising world.
Frequently Asked Questions
Who is Juhi Chawla?
Juhi Chawla is an Indian actress, film producer and an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984.
What are the brands endorsed by Juhi Chawla?
The brands endorsed by Juhi Chawla are Maggie, Pepsi, Kurkure, Roof Afza, Kellogg’s Chocos, Keshking Ayurvedic Oil, Ashoka Pickles, Kissan Creamy spread and ketchup, Emami Bororplus, etc.
What is the net worth of Juhi Chawla?
The net worth of Juhi Chawla is estimated to be Rs. 40 crores in 2020.
How much does Juhi Chawla charge for endorsements?
Juhi Chawla charges over 40 to 60 lakhs per endorsement deal.
One of the most popular and dashing Bollywood actors, Ranbir Kapoor is known by every eye. He is known for his breathtaking performances in numerous movies. And that’s why Ranbir Kapoor is the choice for several popular brands in India.
He is quite selective when it comes to choosing the brand he’d endorse. But regardless of numbers, he is the brand ambassador of tons of brands that holds an established and popular position among the consumers and in the market as well. And these brands with the face of this incredibly popular actor, Ranbir Kapoor, increase the charms with great prosperity.
And that’s why in this article, we have presented you with some of the brands endorsed by Ranbir Kapoor.
Oreo is a famous biscuits brand of Cadbury India which is a part of Mondelez International Company. Cadbury roped actors Ranbir Kapoor together with Karthi as the brand ambassadors for their famous biscuit brand, Oreo.
When asked, Chella Pandyan who is the vice-president of Mondelez International Association biscuits brand of South Asia and India said, “With the personality and universal appeal of the actor Ranbir Kapoor and Karthi, it’d be a great fun and prosperity for Oreo to take up the next level.” They were introduced with the campaign of ‘Connect Playfully’.
Lenovo
Lenovo has introduced its brand ambassador; the Bollywood actor Ranbir Kapoor. Lenovo has focused on the youth of India and for that purpose, Ranbir Kapoor with his dashing personality is the right fit for the company’s face.
Lenovo is prioritising its products to become the best or the most preferred PC brand in India, especially among the youth. And together with Ranbir Kapoor, this makes Lenovo a stronghold in the market and evolves the Lenovo brand.
Coca-Cola
Coca-Cola has ratified Ranbir Kapoor who is known as the heartthrob of Bollywood, as their brand ambassador. They have signed him with the campaign of #SayItWithCoke.
In an interview, the vice president of Coca-Cola India, Shrenik Dasani said, “Coca-Cola has always focused on capturing every moment and making it more special. And our campaign #SayItWithCoke looks forward to people expressing themselves and Ranbir Kapoor with his charm and dashing personality takes this campaign to a next level.”
Ranbir Kapoor together with Alia Bhatt endorses the very prominent and popular Pepsi Co’s potato chips brand, Lay’s. They are part of its major campaign, ‘Smile Deke Dekho’ and are featured in many of its ad films.
Lay’s has always been incredible and brought joy to every consumer. It gives them a taste of pleasure on a busy day and its flavours are very famous. The new campaign led by Ranbir Kapoor and Alia Bhatt continues this trend and showcases how a smile can connect you with the universe and expresses your emotions prominently.
Virgin Mobile
In the heart of the youth, Virgin Mobile had introduced its brand ambassador as Ranbir Kapoor together with Genelia D’Souza, in India. Virgin Mobile focused on the GSM market and ought to expand with the great objectives to gain the trust of the youth with various leverages and with the help of networking with their friends.
Asian Paints
The very famous Asian Paints has signed the very charming, Ranbir Kapoor as its brand ambassador for the premium exterior paint that Ultimate Protek offers. Ranbir Kapoor has performed some very amazing performances in Bollywood and for the Ultimate Protek, he is a perfect choice, said Asian Paints in an interview.
The absolutely prominent, French automobile brand- Renault, has signed Ranbir Kapoor as its brand ambassador. He has promoted all ranges of vehicles of Renault, India together with its upcoming Small car Kwid.
Renault is moving to the next level of growth and development in India. And together with the legacy of Ranbir Kapoor, Renault will monetize and leverage the range of its categories.
Panasonic
The young dashing Bollywood actor, Ranbir Kapoor suits perfectly the prominent brand, Panasonic. He endorses several popular brands like Pepsi and Renault. And again signed as the brand ambassador of Panasonic, India.
Panasonic is widely famous for its extensive range of consumer goods and has a strong following in the market. With the versatile personality of Ranbir Kapoor, Panasonic ought to take its brand to a next level of consumer demands.
Tata Docomo
The prominent GSM brand of Tata Teleservices, Tata Docomo, had signed a 2-year contract with the famous Bollywood actor, Ranbir Kapoor. He was featured in various print, television and also, outdoor campaigns of Tata Docomo advertisements.
Gurinder Singh Sandhu, the TTSL head of corporate Marketing said “Tata Docomo is a prominent and inspirational brand and so is the personality of Ranbir Kapoor. That’s why he is the perfect match for our brand.”
Flipkart
Flipkart is counted among the most admirable e-commerce platforms. It has signed Ranbir Kapoor together with Alia Bhatt as the brand ambassadors for the brand with its new campaign of ‘India ka Fashion Capital’.
Ranbir Kapoor and Alia Bhatt will be seen promoting and educating the consumers about the Fashion statements and styling to stay ahead of the crowd. This campaign is focused on inspiring the consumers towards the fashion and style in the country.
John Players
The well-known fashion brand, John Players has signed the style icon, Ranbir Kapoor as its brand ambassador. He is appointed for the marketing initiatives taken by John Players for the campaign for their Spring Summer collection. Ranbir Kapoor will be seen promoting the latest fashion collection of John Players.
John Players is currently focusing on the youth and looking forward to uprising its marketing value. The company has more than 220 exclusive fashion stores and around 1,200 multi-brand outlets across the country.
TAG Heuer
TAG Heuer has always persuaded Shah Rukh Khan as its brand ambassador of India for over a decade. But, now TAG Heuer has taken a different turn on the road and in the event of The Swiss Luxury watchmakers which was held at Delhi’s Buddha International Circuit, the company announced its new brand ambassador as Ranbir Kapoor. He will be promoting the campaign, “Don’t Crack Under Pressure.”
Yatra.com
One of the leading online travel companies in the country, Yatra.com has appointed its brand ambassador as Ranbir Kapoor. Knowing the dedication and passion of Ranbir Kapoor towards travelling makes him the perfect fit for this prominent travelling company.
Yatra.com is majorly focusing on the growth of the company to the next level and building up a travel association that provides all kinds of services required for your travelling. And with Ranbir Kapoor’s vibrant personality, he makes the best in this brand.
Askme.com
The famous online marketplace, Askme.com, has recently announced its brand ambassadors as Ranbir Kapoor and Farhan Akhtar. Also, it has launched new successive missions. Ranbir Kapoor will be featured in the commercial of Askme.com which will aim at the campaign, ‘One Stop Destination’.
Askme.com has also introduced a new segment of Online retail therapy. This would bring more convenience to the customers. The company is focusing on the youth of India.
Conclusion
The 36-year-old actor, Ranbir Kapoor carries a wealthy position in the hearts of people with his charm. He has performed greatly memorable and soulful performances in Bollywood. And with his charm, the advertising industry grows as well. He is the brand ambassador of various famous brands in India. And with his charm, he adds more wealth to the brands and takes it to a next level of growth and development.
FAQ
What is the net worth of Ranbir Kapoor?
The net worth of Ranbir Kapoor is $45 Million (Rs. 322 Crore).
What is Ranbir Kapoor’s age?
Ranbir Kapoor was born 28 September 1982 and is 38 years old.
What is the full name of Ranbir Kapoor?
Ranbir Kapoor’s full name is Ranbir Raj Kapoor. He shares his name with his grandfather, Raj Kapoor.
Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity endorser in India.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun Dhawan is also one of the highest paid actors and has also been featured in the list of Forbes India’s Celebrity 100, since 2014. Varun Dhawan at a young age of 34, became the only actor in Bollywood to get 11 box office successes in a row.
The actor is known for his work in movies such as Student of the Year, Main Tera Hero, Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania, Dilwale, Dishoom, Judwaa, Badlapur, Sui Daaga, Street Dancer, etc. The net worth of the Varun Dhawan is estimated to be over $29 million in 2021. While the actor is known to charge over Rs 1 to 3 Crore.
The brands endorsed by Varun Dhawan are Reebok, Parle Agro Frooti, Layer’r Shot, Maruti Suzuki Arena, Resiquick, Lux Cozi, Fossil Watches, Tasty Treat, Brylcreem, FBB, Buffalo Clothing, SkyBags, Adar Poonawalla Clean City Initiative, Adiction Deodorant, Campus shoes, Philips, Dhawan & Only, We Chat, Nestle Fruita Vitals, Mazaa, Iconic Clothing, Panasonic, Gatsby hair gel, Idee, Ponds Men, Colgate, Oppo, Coca-cola, Bournvita, Navratna, Haathi Cement, Indian Cancer Society, etc.
Here is the list of brands endorsed by Varun Dhawan
Reebok
Reebok is globally known British footwear and clothing company that is a subsidiary of Adidas. The company was founded by J.W Foster and Sons in 1895 in Bolton Lancashire, England and currently has its headquarters based in Boston, Massachusetts, with offices in Amsterdam, Montreal, Hong Kong and Mexico City.
Reebok is the official footwear and apparel sponsor for popular companieslike CrossFit and Spartan. The company is known for its products such as fitness, running and CrossFit sportswear which include clothing and footwear. Reebok signed Varun Dhawan along with Katrina Kaif as its brand ambassador in 2019.
The duo have made fitness related ad commercials for reebok, recently the company launched its biggest campaign on Sole Fury, which is a dynamic new silhouette that is equal parts sport and style, featuring Varun Dhawan.
According to Sunil Gupta, the brand director of Reebok India, “Being a fitness enthusiast, the actor complements the brand brilliantly. Varun echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”
Parle Agro Frooti
Frooti is the second largest mango flavoured drink sold in India and a flagship brand of Parle Agro which is a FMCG Company. The brand was initially launched in 1985 and then became the most successful drink launched by Parle Agro. The drink used to be sold in a tetra pak packaging and are now available in PET bottles.
Frooti can be found in the countries such as USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The company signed Varun Dhawan as its brand ambassador in 2019 and was also featured in a commercial for its new campaign called #TheFrootiLife along with Alia Bhatt.
Commenting on their association, Nadia Chauhan, the CMO of Parle Agro said that, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our ambition to be the number one in mango drinks segment. The presence of both Varun and Alia will help us connect better with the consumers to take the brand to newer heights.”
Maruti Suzuki is one of the most known and trusted automotive company which is a subsidiary of Suzuki which is a Japanese automotive manufacturer. The company was earlier founded and owned by the Government of India until 2003. As of 2018, the company had achieved a market share of 53% in the Indian passenger car market.
Maruti Suzuki is currently the country’s largest car manufacturer and has launched Maruti Suzuki Arena. These new showrooms will be modern and will enhance transparency and offer a warm, friendly and comfortable environment to the customers.
The Maruti Suzuki Arena have four distinct retail channels which are Maruti Suzuki Arena, NEXA, Commercial and True Value. The company signed Varun Dhawan as an endorser for Maruti Suzuki Arena, the ad campaign for this will based on the tagline ‘A destination called you. A feeling called Maruti Suzuki Arena.’
In an interview, R.S. Kalsi, the Senior Executive Director of Maruti Suzuki said that, “Led by Varun Dhawan, our new campaign will showcase Maruti Suzuki Arena as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.”
Lux Cozi
Lux Cozi is a popular brand of men’s underwear that is owned by Lux Industries with its headquarters based in Kolkata, West Bengal. Lux Industries Ltd is one of the oldest underwear companies in the country, known for its Hosiery products for men, women and children. The brand was launched 1963, that now has a turnover of Rs 200 crores.
Lux Cozi is known to be sold in more than five lakh retail stores across the country. The company has also sponsored for some IPL teams such as Kings XI Punjab and Pune Warriors India. Lux Cozi signed Varun Dhawan as it brand ambassador in 2017, and the actor has so far been the face for the brand for a few years now and has appeared in many ad commercials.
In an interview, Mr. Udit Todi, senior vice president, Lux Industries said that, “A significant section of young audience connects with Varun and we believe will work in favour with our strategy to reach out to the youth of this country.”
FBB is a clothing brand that belongs to Big Bazaar and was founded in 2008, making it the oldest and largest retail hypermarket chains of India. Big Bazaar has more than 250 stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store.
FBB has been trying to redefine affordable fashion which is why it has a strong presence across all metropolitan cities of India. FBB signed both Katrina Kaif and Varun Dhawan as its brand ambassadors. The company launched its ‘Everything Below 599’ campaign with Varun Dhawan in order to attract more customers especially during the pandemic.
Commenting on the association, Akshay Mehrotra, the CMO of FBB said that, “Katrina Kaif and Varun Dhawan represent the youth of today, who are independent, confident and have individualistic and inimitable style quotient. Both the actors personify fbb’s brand preposition of contemporary and comfortable style with mass appeal and with an aspiration that relates to youth across India.”
Fossil watches
Fossil is an popular American Fashion designer and a manufacturer that was founded in 1984 by Tom Kartsotis. Fossil Group is headquarters in Rishardson, Texas and has brand like Relic, Michele Watch, Fossil, Skagen Denmark, Misfit, WSI and Zodiac watches under it. The company also makes licensed accessories for other luxury brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Tory Burch, Chaps, and Armani Exchange.
Varun Dhawan became the brand ambassador for Fossil Watches in India and has been featured in multiple fossil ad commercials. Fossil also collaborated with Varun to make a limited edition watch collection, a portion of the sales from the range is said to be donated to the Magic Bus. Magic Bus is a NGO with a mission to end poverty through education.
Commenting on his association with the company, Varun said that, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in something new, exciting, and affordably classy.”
Philips is one of the most trusted electronic multinational company that was founded by Gerard Philips in 1891. Philips has its headquarters based in Amsterdam and is the largest electronics companies in the world. As of now, Philips has more than 80,000 employees in over 100 different countries.
Philips is segregated into the sectors of Personal health, connected care and diagnosis and treatment, while the lighting division became a separate company. In 2012, Philips went on to became the largest manufacturer of lighting in the world as measured by applicable revenues. Varun became the Philips’s brand ambassador in 2015 and endorsed the male shaving category in some multimedia ad campaigns.
The company in a statement said that, the actor was roped infor the brand as he exemplified the modern man who is suave, confident and well-groomed. ADA Ratnam, President of personal health for Philips India, added that, “Who better than Varun Dhawan to endorse the new shaver’s range that is designed for all the men to get the perfect shave without any nicks and cuts.”
Pond’s Men
Ponds is an US brand known for its beauty and health care products, and is currently owned by Unilever. Ponds is was first patented medicine by Theron T Pond, a pharmacist in the 1846. By the 20th century the company was mainly selling cosmetic products. Today, the pond’s wide variety of creams are sold worldwide and are especially popular in countries like Spain, India, Japan and Thailand.
Ponds is known for its products that are specialized for different ethnicities, ages, environment and lifestyles. Ponds launched its skincare range for men in India with Varun Dhawan as it brand ambassador. When Ponds men was going to launch it was said to be the first of its kind, as it offered skincare range that instantly brightened and recharged skin for Indian men.
Varun so far has been the face of the brand in many of the ponds ads and also added, he loves the new Pond’s Men range of face washes and moisturizers because they are an effective and no-fuss solution to my skin needs. Pond’s is amongst the most reputed skincare brands in the world. He also added that, it is exciting to be the face of this product range for men.
Layer’r Shot is a deodorant brand that is owned by Adjavis Venture Limited. The company was initially established in 2013 by Devendra N Patel. Adjavis Venture Limited came up with LAYER’R Shot and Wottagirl which were both successful in the market. Layer’r Shot recently became one of the top selling fragrance brand for men and offers a wide range of world class, long lasting fragrances crafting especially crafted for the Indian customer.
Varun became the brand ambassador for Layer’r Shot in 2018, the last campaign featuring the actor is based on how older adults who are judgmental about today’s youth. The ad showcases how the new fragrance spreads good thoughts and removes the negative or judgmental thinking happening around them.
Commenting on the commercial, Virendra Saini, the Executive Director said that, “Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.”
Oppo
Oppo is a popular Chinese consumer electronics and a mobile communications company and is among the top ten smartphones sold in India. The company has its headquarters in Dongguan, Guangdong and offers a variety of products ranging from smartphones, audio devices, power banks, blu ray players to other electronic products.
The company was initially launched in 2004 and is currently is available in over 40 countries selling smartphones in more than 200,000 retail stores. Oppo signed Varun Dhawan as its series ambassadors in 2021 for the range of smartphones called OPPO F19 Pro+ 5G and F19 Pro.
The actor launched the smartphone through its latest ad campaign with the tagline of ‘Flaunt the Nights’. In 2019, OPPO India also made actors such as Ranbir Kapoor as their brand icon, Katrina Kaif and Badshah as brand friends for the Reno smartphone series of OPPO. The three stars will be featured together for an ad film of OPPO India.
Adar Poonawalla Clean City Initiative
Adar Poonawalla Clean City is an initiative that focuses on sustaining environment and is undertaken by Adar Poonawalla. The initiative started in 2014 when Mr. Poonawalla found garbage piling up and being dumped across the city and even went on to pledge Rs. 100 crore for this initiative.
The main aim of this organization is to ensure that more and more cities adopt it to make Urban India becomes cleaner, greener and healthier. Both Varun Dhawan and Alia Bhatt were made endorsers of the Adar Poonawalla Clean City Initiative in 2017.
The two have been featured in ad films that highlights the need to keep your cities clean and dispose of garbage in the bin. The ad film was successful and gained over 1.5 million views in a single day.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun is also one of the highest paid actor in the country.
How much does Varun Dhawan charge for brand endorsement?
Varun Dhawan is known to charge over Rs 1 to 3 Crore for brand endorsements.
What is the net worth of Varun Dhawan?
The net worth of the Varun Dhawan is estimated to be over $29 million in 2021.
Conclusion
After the success of many his movies, Varun Dhawan has also become quite popular in the advertising industry as the actor has endorsed many brands in a short span. The actor is in demand because he is young hence appeals to the youth and has huge fan following.
Varun can be seen endorsing big brands from the sectors of FMCG to automobile to even lifestyle on virtually every platform. Varun is known to endorse brands that generally appeal to the masses, which why it look like actor’s brand value will only continue to grow in the future.
Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching consumer attention or reaching out to the target audience.
One of the most popular endorser in India is the Bollywood icon, Aishwarya Rai Bachchan. Aishwarya is a one of the top actress’s in Indian and also the winner of the Miss World pageant in 1994. The actress is considered to be the most beautiful woman in the world by the media and an influential celebrity in India because of her successful acting career.
Aishwarya Rai has got several awards and accolades such as Filmfare, Padma Shri by the Indian Government and Ordre des Arts et des Lettres by the French Government. The actress is known for her work in movies such as Hum Dil De Chuke Sanam, Devdas, Guzaarish, Mohabbatein, Jodhaa Akbar, Enthiran, Ae Dil Hai Mushkil, Etc.
Besides her acting career Aishwarya is also a Goodwill Ambassador for the Joint United Nations Programme on AIDS (UNAIDS). Aishwarya Rai Bachchan’s net worth is estimated to be $31 million as of 2021. The Bollywood star is known to charge over Rs 5 to 6 crore for per endorsement deal.
The brands endorsed by the actress are LUX, L’Oreal Paris and Nakshatra Diamond Jewellery, Coca-Cola, Longines, Lodha Group’s, Pepsi, Titan Watches, Lakmé Cosmetics, Casio pager, Philips, Palmolive, Cadbury, Fuji Films, Kalyan Jewellers, De Beers Diamonds, Elegance, and TTK Prestige group.
Lets look at the List of Brands Endorsed by Aishwarya Rai Bachchan.
Longines
Longines also named as Compagnie Des Montres Longines Francillon S.A. is a Swiss luxury watch company from Saint Imier, Switzerland. The company founded by August Agassiz in 1832 and since then Longines has become one of the most well-known watchmaker. Longines later on became a subsidiary of the Swiss Swatch Group.
The company’s iconic winged hourglass logo is the oldest unchanged and registered trademark from 1889 and began using the slogan is Elegance is an Attitude from 1999. Aishwarya Rai Bachchan has been the face of the brand since 1999, and their ambassador for elegance for 22 years.
In 2019, the company celebrated the 20th year anniversary of their partnership by releasing a special timepiece named the DolceVita Elegance Celebration dedicated to Aishwarya.
Charles Villoz, the vice president of Longines said in an interview said that, “People from all over the world love Bollywood films and they go house full. Wherever we have travelled with the actress the response has been overwhelming. Aishwarya is a global face and we would like to continue this association as long as possible.”
L’Oreal Paris
L’Oreal Paris is a French personal care company that has its headquarters in Clichy, France. L’Oreal is currently the world’s largest cosmetics company and offers products for hair color, skin care, sun protection, cosmetics, perfume and hair care. The company has 42 manufacturing facilities around the world and R&D centres in France, U.S, Japan, China, and India.
It also has operations in more than 130 countries and over 50,500 employees. L’Oreal has also been ranked 353rd in the list of the Fortune Global 500. Aishwarya has been the global spokes model for L’Oreal since 2003.
The actress became a global ambassador for the #WinOverDamage campaign featuring. The ad for the campaign features Aishwarya Rai Bachchan and Sobhita Dhulipala, showcases the two actresses shooting in harsh conditions and then using the Total Repair 5 L’Oréal shampoo to protect their hair the next time.
Cadbury Dairy Milk is a very popular milk chocolate bar that is manufactured by the Cadbury. The chocolate bar was initially introduced in UK in 1905 and now the brand has a wide range of products. Cadbury’s is available in India, Kazakhstan, China, Sri Lanka and Pakistan.
As of 2014, the chocolate was ranked as the bestselling chocolate bar in the UK. It is manufactured and distributed by the renowned Hershey Company in America under the license from Cadbury. The company signed Aishwarya Rai Bachchan as the face for the new Cadbury Dark Milk (dark chocolate bar) sold in India. The advertisement that features the Aishwarya, aims to appeal to an advanced, matured audience who enjoy varied experiences in their free time indulgent moments.
Anil Viswanathan, the marketing director of Mondelez India in an interview said that, “There could not have been a another brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as the actress truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”
Nakshatra Diamond Jewellery
Nakshatra Diamond Jeweler is a jeweler brand from Gitanjali Gems which known to be one of India’s largest integrated jeweler companies in 1966. The brand was launched in 2000 and quickly became popular for its unique and affordable take on diamond jewelry.
Nakshatra offers more than 200 new designs, which is available as pendants, rings, earrings and bracelets starting at Rs. 8000 onwards. Nakshatra jewelry is available in all major jewelers stores across India. Aishwarya Rai Bachchan became Nakshatra’s brand ambassador in 2003 and has since then appeared in many ad commercials which has helped the brand double its sales and establish itself as a leading player in the market.
Commenting on the association, Devika Gidwani, the Director of Diamond Information Centre said that, “The Nakshatra woman is mystical, ethereal and feminine, which epitomise none other than Aishwarya Rai. In her rare and enduring beauty we have found our Nakshatra Woman. The actress stands for the brand values which are simple yet classic, Indian yet contemporary. With Nakshatra we aim to provide the women of today a products that are wearable, yet unique.”
Lux is a popular brand that is owned by Unilever with its headquarters based in Singapore. The brand offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. The brand initially started out with “Sunlight Flakes” which was a laundry soap in 1899.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. Lux currently manufactures its products at 71 facilities and also has over 2000 suppliers.
The company fist partnered with Aishwarya in 2005, the actress has been the face of the brand for more than 20 years. The actress has brought the allure of LUX alive with each campaign in uniquely different avatars like bold, playful, bubbly, glamorous and romantic. She has also been featured in many iconic and memorable campaign with other actresses.
Speaking of her association with Lux, Aishwarya Rai Bachchan said that, “I have been associated with the company for the past 10 years as its brand Ambassador and this association holds a very special place in my heart. An actress’s career reaches new heights with the Lux alliance. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has so far been an enjoyable and momentous journey.”
TTK Prestige
TTK Prestige Ltd is an Indian conglomerate that is popular for its kitchen appliances and cookware under the prestige brand. The TTK Group was founded in 1928 by Mr. T.T. Krishnamachari who was known for the distribution of products such as Foods, Personal care products, Writing instruments, to Ethical products.
Now, however the group has a portfolio of 30 product with 7 group companies and a turnover that cross 30 Billion rupees. The company made the Bollywood couple Aishwarya Rai Bachchan and Abhishek Bachchan as its brand ambassador. The celebrity couple were features in many multimedia ad commercials with its tagline “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.
In the ad the duo are portraying the role of are busy working couples and find kitchen a perfectly good place to bond. Commenting on the association, Aishwarya said that, “Endorsing India’s No.1 kitchen appliances brand is a great opportunity and we are privileged to be associated with Prestige.”
Coca-Cola is a world famous carbonated soft drink that is manufactured by the Coca-Cola Company. The drink was invented in the 19th century by John Stith Pemberton but was later bought by Asa Griggs Candler who made the company a leader in the world soft drink market with innovative marketing techniques throughout 20th century.
According to Interbrand’s best global brand in 2015, Coca-Cola was declared as the world’s third most valuable brand after Apple and Google. As of 2013, the company sold over 200 countries worldwide, and has sold over 1.8 billion servings every day. The company was ranked 87 by its total revenue in the list of Fortune 500 in 2018.
Aishwarya has endorsed the drink in various multimedia ad commercials. The actress has even done commercials with Aamir Khan which became popular back in the day. Another popular coke advertisement featuring aishwarya showcases storyline runs against the backdrop of a Haryanvi pop number with Rajpal Yadav.
Kalyan Jewellers
Kalyan Jeweller is a well-known Indian jeweler showroom chain that is present in overall metropolitan cities of India and counties of West Asia. Kalyan Jewellers has over 8000 employees and is known for its wide various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.
The company currently holds a strong presence especially in South India, with over 35 stores across four south Indian states. Kalyan Jewelers has its headquarters in Thrissur, Kerala with 137 retail stores across India and Middle East, and more than 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Aishwarya became the brand ambassador for Kalyan Jewellers in 2012 and has also done a commercial with Amitabh Bachchan.
Commenting on the association, T.S. Kalyanaraman, the Managing Director of Kalyan Jewellers said that, “Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure that the actress’s personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights.”
Aishwarya Rai Bachchan is a one of the top actresses in Indian and also the winner of the Miss World pageant in 1994.
How much does Aishwarya Rai Bachchan charge for brand endorsement?
Aishwarya Rai Bachchan is known to charge over Rs 5 to 6 crore for per endorsement deal.
What is the net worth of Aishwarya Rai Bachchan?
The net worth of Aishwarya Rai Bachchan is estimated to be $31 million as of 2021.
Conclusion
Usually when companies choose their brand ambassador, they often look for factors such as their commercial success, visibility and digital presence. Aishwarya encompasses all these factors, is a global star known to be one of the most beautiful women in the world.
According to the Time Magazine, Aishwarya is in the list of the 100 most influential people of the world and is sometimes also regarded as the global ambassador of India by the media. These are the reasons to why the actress is still in demand not just among Indian but even International brand.
The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer.
Arshad Warsi has received tons of Awards for his splendid performances like The Filmfare Award. He won this prominent award among five great nominees. Arshad Warsi is known for acting in various types of film genres and has endorsed with quite a few brands.
In this article, we will discuss those brands that Arshad Warsi endorsed.
Domino’s Pizza
Domino’s Pizza has always brought real joy and humour to its advertisements. It considers it as a major aspect for the promotion of their widely famous Domino’s Pizza brand. Arshad Warsi with his legendary performance of Circuit in Munna Bhai MBBS and other different characters in films brings a distinct charm and humour to his personality. Therefore, he suits best with humour and joy advertising.
Domino’s Pizza has signed the Bollywood actor, Arshad Warsi as its brand ambassador to take its status to a next level of marketing. With his fame of circuit, there could not be any other fit for the promotion of this prominent brand.
In an interview, the CEO of Domino’s Pizza India Ltd. said, “Arshad Warsi is the perfect fit for Domino’s Pizza. And, we are pretty sure that he with his iconic versatile personality and skills could take our brand to a high rise of success.”
Domino’s Pizza has focused on the audience of youth and urban families, so they needed someone who belongs to the same status and age group. A person who could bring out the real humour in the advertisements and joy to the consumers. That’s why, from all aspects, Arshad Warsi fits perfectly as the brand ambassador of Domino’s Pizza.
One of the very prominent and leading digital insurance companies, ACKO Insurance has signed the Bollywood actor, Arshad Warsi as its brand ambassador. He is the face of its latest marketing campaign. Arshad Warsi along with the cricketers of Mumbai Indians IPL team is also featured in this campaign.
This campaign is focused on bringing awareness to the minds of people on the better ways of buying insurance from ACKO Insurance. This insurance company offers various low insurance premiums without any further side commission.
ACKO Insurance is pretty famous in India as it has sold over 800 million policies and safeguards more than 60 million consumers. Its new campaign featuring Arshad Warsi aims to propagate its policies and gather more consumers with a convenient, hassle-free and good experience along with the low premium offers.
Together with Arshad Warsi and Cricketers of Mumbai Indians IPL Team, ACKO Insurance is aimed to rise and get more beneficial results and outlines for its brand. This campaign is promoting more people to try out this company’s policies.
Pepsi
Pepsi’s TVC is an extremely popular brand in India with its incredible campaigns and services. The brand first featured Arshad Warsi and Amitabh Bachchan in its advertisement. They played out the rural setting which has always been the main focus of this brand.
Both the actors were featured in a short film ad by Pepsi where they acted as a Yuppie sport look by Warsi and an old man by Amitabh Bachchan. It started as some crates of Pepsi were placed on a boat and Arshad Warsi is giving instructions to the boatman to begin paddling.
As they reached halfway, the boatman asked Warsi for some Pepsi to relieve his thirst. But Warsi denied it. Then the old man thought something clever to make Warsi realise.
The trip began again and Warsi was grooming himself but soon he got the shock when the water came upon the base of the boat. This ad was quite famous for the splendid performance of both the actors and the message behind the ad.
Throughout his career, he has endorsed many brands such as Pepsi, Dominos India and ACKO Insurance. Because of his marvellous sense of humour and extraordinary personality, he is the perfect choice for these brands. Arshad Warsi has been tremendous with his performances in various ads.
He has promoted many brands with great enthusiasm. And with his extraordinary joyful personality, he is chosen as the brand ambassador of some very prominent brands.
FAQ
What is the Net worth of Arshad Warsi?
The Net worth of Arshad Warsi is around $40 million.
What is the current age of Arshad Warsi?
Arshad Warsi is 53 years old and was born on Apr 19, 1968.
Who is Arshad Warsi’s Wife?
Maria Goretti is Arshad Warsi’s wife, she is an Indian MTV VJ and has hosted several TV shows.
One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach the target audience and increase the brand equity.
Hrithik Roshan is one of the most popular celebrity brand endorser in India. Hrithik Roshan is an Indian actor that predominantly works in the Hindi Film Industry. The actor has won many hearts by his acting, good looks and dancing skills and for that has won many awards especially in the Filmfares.
Hrithik has consistently been listed in The Forbes India’s Celebrity 100 from 2012 and is one of the highest paid actors in India. The actor is known for his work in movies such as Kaho Naa Pyaar Hai, Kabhi Khushi Kabhi Gham, Koi Mil Gaya, Krrish, Jodhaa Akbar, Guzaarish, Zindagi Na Milegi Dobara, Agneepath, War, etc. Besides his acting career, Hrithik started his own fitness and lifestyle brand known as HRX in 2013.
Hrithik has is a performer and has also appeared as a judge in the dance reality show called Just Dance in 2011. The actor is known to charge over Rs.1.5 to 2 Crores for per endorsements. The net worth of Hrithik Roshan is over $35.66 million, while his brand value was estimated to be $38.9 million in 2019.
Some of the brands endorsed by Hrithik Roshan are HRX, Cure.Fit, Hero Honda, Free Fire, Rado, Zebronics, Paragon, Mountain Dew, He Deodorants, Coca-Cola, Arrow, Reliance,Simpolo Tiles, Donear, Nirma, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
Here is a list of Brands endorsed by Hrithik Roshan
HRX
HRX is India’s first celebrity based brand that focuses on sports and active lifestyle space. The company has its headquarters in Mumbai Maharashtra and was founded by Hrithik Roshan, Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013. The company has recently become popular for its wide range of products in fitness, sports and training apparels, footwear and accessories.
HRX became Myntra’s subsidiary in 2016. The company has also branched into the audio, sports equipment and small devices space with headphones, headsets, wireless neckbands, earbuds and portable speakers which are now available on Flipkart.
The brand was created by Hrithik to help people achieve their fitness goals. Hrithik has also made many multimedia commercials for his brand, making the brand one of the largest homegrown active-wear brands that competes with select offerings from Nike, Adidas and Puma.
Cure.fit
Cure.fit is one of the most popular fitness and healthcare companies in India and has many group workout fitness centres in cities like Bengaluru, Hyderabad, Delhi and Gurugram. The company is headquartered in Bengaluru, Karnataka and was founded by Mukesh Bansal and Ankit Nagori in 2016.
Cure.fit offers services physical and mental well being across four different flagship sectors which are cult.fit, eat.fit, mind.fit and care.fit. Cure.fit offers workout format such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running and also has DIY workout packs on their app and website.
The company made Hrithik Roshan its brand ambassador for five years at the cost of Rs 100 crore. Which is why the the centers and the app of Cure.fit offer a Hrithik’s personal brand HRX’s specialized workout plan. The actor also made a fitness advertisements for the brand.
Garera Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garera. The online mobile game became the most downloaded mobile game globally in 2019 and gained popularity in Asian and Latin American countries.
As of 2020, the game has over 80 million daily active users globally and has also grossed more than $1 billion worldwide. The game has recently made Hrithik Roshan its brand new character in Free Fire, as a part of the Be The Hero Campaign.
The actor will be known as Jai in the game and is said to be the first-ever playable Indian character in the battle royale game. Commenting on partnership, the actor said that he was thrilled to be a part of the Free Fire universe and that his official avatar, Jai, was very cool. He also added that, he hopes that all the players enjoy this unique experience.
Rado
Rado is one of the oldest and a globally recognized brand that was founded in Lengnau, Switzerland in 1917. The company is known for its innovative design and its use of revolutionary new materials to create some of the world’s most beautiful and durable watches.
Rado is a pioneer in watch making and making its philosophy “if we can imagine it, we can make it” come true even today. The company signed Hrithik Roshan as it brand ambassador for six years and has so far appeared in some television commercials.
In an interview, Matthias Breschan, CEO of Rado, said that, “Hrithik is the perfect fit for us as brand ambassador not only because he is a young and dynamic celebrity actor who is willing to take risks but he is also very accessible.”
Zebronics is a home based company that was started in 1997 and is known for revolutionizing technology for the masses. Zebronics has its retail presence in more than 50,000 and has over 1,200 people across 31 Offices and 111 plus care centers across India. The company made Hrithik Roshan its brand ambassador in 2017.
The company manufactures a wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS with best price, brand warranty and after-sales support.
Commenting on the association, Mr. Rajesh Doshi, The Director of Zebronics said that, “Hrithik Roshan is undoubtedly the indisputable choice for our brand, because he is a versatile actor with youthful enthusiasm and positive inspiration, that will bring new vigor and dynamism to the brand to further expand our customer reach”
Mountain Dew
Mountain Dew is carbonated soft drink that was manufactured by PepsiCo. The drink was invested in 1970 by Tennesee beverage bottlers Barney and Ally Hartman. The company was acquired by the then by the Pepsi-Cola company in 1964.
Mountain Dew accounts to more than 80% of citrus soft drinks in America and competes with companies like Company’s Mello Yello and Surge, and Dr Pepper Snapple Group’s Sun Drop. As of 2017, Mountain Dew represented over 6.6% share of the carbonated soft drinks market in America.
Hrithik Roshan has been the face of the brand for a few years and been featured in many ad commercial of the ‘Darr Ke Aage Jeet Hai’ campaign which involves the actor to perform perform grand and larger than life action stunts that showcases overcoming one’s fears to achieve great success.
Paragon is a popular footwear company that was founded by P.V. Abraham, K.U. Thomas and K.U. Scaria 1975 in Kottayam, Kerala. The company currently has over 10,000 employees and over 20 brands under its umbrella.
Paragon has 24 manufacturing plants with a total production capacity of 400,000 pairs of footwear per day and 470 distributors across India. The company has grown to become the No.1 footwear brand in India. The company made Hrithik Roshan its brand ambassador in 2018 because the company wanted to expand their presence among the young generation of India.
Joseph Zachariah, the Director of sales and marketing of the company in an interview said that, “Hrithik was our obvious choice to endorse the brand, because his image is in perfect sync with our brand’s key attributes. The actor’s appeal as a style icon cuts across all age groups and spans entire India. We are very happy to have him as our brand ambassador.”
Arrow
Arrow is a menswear brand that currently belongs to Arvind Fashions Limited. The company was at one point been ranked as the most trusted brand in the apparel category by the TRA’s The Brand Trust Report, India Study in 2018. The company has a legacy of more than 167 years and has also been in the country for the last 25 years.
Arrow is known to have over 250 exclusive brand stores and more than 500 shop in shop counters all across the country. Hrithik Roshan was made signed as the brand ambassador for Arrow in 2020. The actor was recently featured in the brand’s ‘On Top of the World’ campaign.
Commenting on the association with the company, the actor said that, he consider style to be an extension of one’s personality and suiting up with Arrow, adds a touch of the brand ethos to my appearance. He also added that, the brand’s seasoned adaptability to fashion trends since 1851, and decades of consumer trust, making him proud to endorse Arrow.
Oppo is a popular Chinese consumer electronics company that has its headquarters in Dongguan, Guangdong. The company offers a wide range of products are smartphones, audio devices, power banks, blu ray players and other electronic products.
Oppo was initially launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores. Oppo sells its smartphones offline in over 20 markets around the world, and offers online sales to more than 50 countries. Oppo signed both Hrithik Roshan and Sonam Kapoor as the brand ambassadors for the South Asia region.
Both the actors have been the face of the company since 2014 and have been featured together in the multimedia ad commercials for endorsing the Oppo smartphones. Sky Li, Vice President of Oppo said that, “Both the actors are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”
Nirma
Nirma is well known group of companies that has its headquarters in Ahmedabad, Gujarat. The company manufactures products such as from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and even injectables. Nirma has been one of the most trustable Indian brand for decades as it was started in 1969 by Karsanbhai Patel.
So far the company has 25,000 employees, multiple manufacturing plants and a turnover of ₹20500 crore. Nirma’s network consists of more than 400 distributors and over 20 lakh retail outlets across the country.
Hrithik Roshan was signed as the brand ambassador of Nirma in 2016 and has since then been featured in many of its ad commercials. One of the ads show Hrithik endorsing the Advance range of detergent with its new tagline “Sirf yaadon ko sambhaliye, daagon ko nahi”.
WhiteHat Jr is a Indian ed-tech company and India’s first live online platform that teaches kids coding and math. The children also get to learn about topics such as structure, sequence, algorithmic thinking and even coming up with creative outcome such as animations and apps.
The classes on this platform are taught through a live 1:1 session. WhiteHat Jr also helps in connecting top certified teachers to children. The latest ad campaign featuring Hrithik urges students to book their online coding class and sample the platform.
Donear Industries Ltd
Donear Industries Ltd is a pioneer in the textile industry as it has more than 4 decades of experience. The company has its headquarters in Mumbai, Maharashtra and offers a huge variety of fabrics for suiting and shirting across Poly Viscose, Cotton, Poly Wool and Terry Wool.
It currently is available in more than 200 stores across the country and even export its fabric to over 30 countries. Donear fabrics has a network of 50 plus agents, over 300 wholesalers and more than a 50,000 retailers. Commenting on his association with the brand,
Hrithik said that, he is extremely happy to be associated with the Donear Industries as it offers great quality and a wide range of menswear fabric. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for menswear in India.”
Plasto Pipes and Tanks
Plasto Pipes and Tanks is a leading manufacturer, a wholesaler and retailer. The company has a wide range of products such as Water Storage Tank, Pipe fittings, Agri Pipe, Tank Connector, Flush Tank, etc.
The company was established in 1986 and since then is known for its tanks that have better flow properties, better longevity, more hygienic, easy to install and non-corrosion. Hrithik became the company’s brand ambassador and has even advertised the company by talking about the strength and reliability of their tanks in the TV commercial.
Flamingo Health is flagship brand of a healthcare company known as Ascent Meditech. Ascent Meditech Limited is known to be aleading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products. Flamingo currently has more than 300 products that are sold in 47 countries globally.
Some of its well-known products that offer pain management solutions are the heat belt, knee cap, lumbar sacro belt and anklet. The company made Hrithik the brand ambassador for the brand and the actor was also featured in a campaign delivering a thought provoking message.
John Players
John Players is men’s apparel brand that is owned by the conglomerate ITC. The company was launched in 2002, and is known for men’s shirts, trousers, cargos, T-shirts, denims, outerwear, suits and accessories. The range of clothes at john players is crafted in line with the fashion preferences of youth and the most contemporary fashion trends.
The brand is also affordable for making the brand accessible to people at large and is available in over 1500 multi-brand outlets across India. Hrithik became its brand ambassador in 2005 and in an interview mentioned that the brand just what today’s generation looks for- vibrant colours, playful styling and very comfortable fits.
He Deodorants
He’ deodorant is a brand that makes Men’s products and owned by the FMCG major Emami. He’ deodorant is available in 14 different variants that are named Smart, Confident, Extrovert, Recharge, Ruler, Magician, Arctic, Lagoon, Intense, Force, Passion, Power, Yin & Yang and Angel & Demon.
The wide range of deodorant offers a wide range of fragrances from the citrus, oriental, marine, fougere, woody and to even the musk families. The actor was made the company’s brand ambassador, the actor is also featured endorsing its deodorants with its tag line ‘Be Interesting’ in the ad commercials.
Hrithik Roshan is an Indian actor that predominantly works in the Bollywood Film Industry.
What is the brand value of Hrithik Roshan?
The brand value of Hrithik Roshan was estimated to be $38.9 million in 2019.
What are the main brands endorsed by Hrithik Roshan?
The main brands endorsed by Hrithik Roshan are Nirma, Oppo, Arrow, Paragon, Mountain Dew, Zebronics, Rado, Garera Free Fire, Cure.Fit, HRX.
What are the other brands endorsed by Hrithik Roshan?
The other brands endorsed by Hrithik Roshan are Hero Honda, He Deodorants, Coca-Cola, Reliance, Simpolo Tiles, Donear, Tata Tigor, John Players,Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
How much does Hrithik Roshan charge for brand endorsement?
Hrithik Roshan is known to charge over Rs.1.5 to 2 Crores for per endorsements.
What is the net worth of Hrithik Roshan?
The net worth of Hrithik Roshan is over $35.66 million in 2019.
Conclusion
The actor is known by many names such as sexiest man in Asia, the Greek God, etc as he is the heartthrob of Bollywood. The Bollywood star has a strong social media presence, with about 35.9 million followers on Instagram and 30.6 million followers on Twitter. This is why many brands have made the actor face of their company. The actor is also the co-founder of his own brand HRX and constantly endorsing his and other big and upcoming brands.
PV Vyshnavi
