Madhuri Dixit, the “dhak dhak girl” has always been the heartthrob of millions. She rocked through Bollywood initially. Hits after hits left the audience mind blown. However, after a successful era, she married Dr Nene and moved to the US. It was a major break that she took from the screen. Later she returned with a handful of movies and quite a few endorsements. Therefore most ads we see are in her late 40’s.
She has been the leading face of the campaign “Beti Bachao Beti Padhao” to promote female education and to save girl child. Here we are enlisting few brands that this gem lady endorsed:-
In the 1980’s Ruchi Soya, to be the household common for soya chunk, under the brand name Nutrela. When Dinesh Shahra founded this brand, Madhuri Dixit was announced as the ‘first brand ambassador of Nutrela’.
Makrand Shastri, the national sales head of Nutrela states that it was the first time in the prolific journey of Nutrela that it opted for elaborate advertisement. With Madhuri Dixit’s star status and assurance, they hoped to reach more people.
Madhuri said that she couldn’t agree more with the tagline of Nutrela, saying “Healthy Rehna Safe Hai” (staying healthy is safe) as she’s a mother herself. It’s very difficult to keep children entertained through both healthy and tasty food. Nutrela has always been there to her rescue. Hence she was elated to be able to endorse this brand.
Dabur Chyawanprash
Chyawanprash, an ancient key to immunity is used all over India for ages. However, Dabur introduced its packaged form for the first time in 1949 in tin packs. Since then, Dabur is the one-stop solution for ready-made ayurvedic Chyawanprash.
Madhuri Dixit was introduced as their brand ambassador in 2013. Rajeev John, marketing head of health supplements, Dabur LTD stated that, Madhuri Dixit is the modern-day mother who is equally responsible for her career and family. In her hands lies the health of her family which she tactfully maintains.
Hence no one could epitomize the goodness of their product better than her. Madhuri Dixit was also overwhelmed to be the face of a brand that is trusted by millions of Indians over years.
Mortein is an Australian brand, manufacturing pest control products. It was introduced to Indians, in the year 1993. In the 25th year of its launch in India, it announced Madhuri Dixit as its brand ambassador. She was introduced as the face of Mortein insta range of liquid vaporiser.
Along with her came their new tagline “Mom Aur Mortein Sabse Tez” (Mom and Mortein are the fastest). Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home stated that Madhuri Dixit exemplifies the modern-day Indian mothers, who look for quick and effective ways to protect their families from diseases. Madhuri’s assurance would affect numerous mothers all across India to opt for the goodness of their brand.
Aquaguard
In 1982, Eureka Forbes was one of the first brand to introduce water purifiers in India. They named the purifier, Aquaguard. In 2015, Madhuri Dixit and Dr Nene were roped together for an endorsement, 5 years long with Aquaguard. According to Marzin Shroff, the CEO of direct sales, and senior VP (marketing) of Eureka Forbes, the celebrity couple was the most appropriate face of the brand because just like them they worked for the betterment of health-related aspects.
Intex
Intex a strong presence holder company selling consumer durables, personal care appliances, mobile and mobile accessories started its journey in 1996. Intex announced Madhuri Dixit as their brand ambassador in 2016. The superstar endorsed a new range of refrigerator and washing machines.
Keshav Bansal the director of Intex technologies commented that Madhuri Dixit is known for her commitment and excellence in whatever she does. She is a combination of style, efficiency and appeal just like the new range that was launched by Intex. Hence she was the most appropriate face for the brand.
Ruchi Soya in 2014 again launched a brand for edible vegetable oil, namely “Mahakosh”. It launched Madhuri Dixit as its brand ambassador. The brand chose her because her cosmopolitan appeal as a good wife, caring mother and successful woman overall inspires numerous woman. Also, her naturally healthy properties compliments and define the product at its best.
Odonil
In order to promote healthy smelling bathrooms, Odonil was first introduced in India in 1972. However, in 2005 it was bought by the Dabur company who elevated it to numerous variants and perfumes.
The air fragrance brand made a major innovation in 2013 when they announced Madhuri Dixit as their brand ambassador. Madhuri expressed her joy by stating the fact that endorsing a brand about freshness and transformation is bliss itself. Her new campaign was a film filled with flowers, magic and fairies which left her extremely elated. She promoted the new variant Odonil 2X.
However, we have seen Madhuri Dixit in lot more advertisements. These enlisted are the major and most recent endorsements that the Bollywood beauty was roped into.
FAQ
What is the net worth of Madhuri Dixit?
The net worth of Madhuri Dixit is around 35 million dollars which roughly translates to Rs. 264 Crores.
How old is Madhuri Dixit?
Madhuri Dixit was born on 15 May 1967 and is 54 years old.
What is the annual salary of Madhuri Dixit?
The estimated annual salary of Madhuri Dixit is 10-12 crore.
Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity endorser in India.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun Dhawan is also one of the highest paid actors and has also been featured in the list of Forbes India’s Celebrity 100, since 2014. Varun Dhawan at a young age of 34, became the only actor in Bollywood to get 11 box office successes in a row.
The actor is known for his work in movies such as Student of the Year, Main Tera Hero, Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania, Dilwale, Dishoom, Judwaa, Badlapur, Sui Daaga, Street Dancer, etc. The net worth of the Varun Dhawan is estimated to be over $29 million in 2021. While the actor is known to charge over Rs 1 to 3 Crore.
The brands endorsed by Varun Dhawan are Reebok, Parle Agro Frooti, Layer’r Shot, Maruti Suzuki Arena, Resiquick, Lux Cozi, Fossil Watches, Tasty Treat, Brylcreem, FBB, Buffalo Clothing, SkyBags, Adar Poonawalla Clean City Initiative, Adiction Deodorant, Campus shoes, Philips, Dhawan & Only, We Chat, Nestle Fruita Vitals, Mazaa, Iconic Clothing, Panasonic, Gatsby hair gel, Idee, Ponds Men, Colgate, Oppo, Coca-cola, Bournvita, Navratna, Haathi Cement, Indian Cancer Society, etc.
Here is the list of brands endorsed by Varun Dhawan
Reebok
Reebok is globally known British footwear and clothing company that is a subsidiary of Adidas. The company was founded by J.W Foster and Sons in 1895 in Bolton Lancashire, England and currently has its headquarters based in Boston, Massachusetts, with offices in Amsterdam, Montreal, Hong Kong and Mexico City.
Reebok is the official footwear and apparel sponsor for popular companieslike CrossFit and Spartan. The company is known for its products such as fitness, running and CrossFit sportswear which include clothing and footwear. Reebok signed Varun Dhawan along with Katrina Kaif as its brand ambassador in 2019.
The duo have made fitness related ad commercials for reebok, recently the company launched its biggest campaign on Sole Fury, which is a dynamic new silhouette that is equal parts sport and style, featuring Varun Dhawan.
According to Sunil Gupta, the brand director of Reebok India, “Being a fitness enthusiast, the actor complements the brand brilliantly. Varun echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”
Parle Agro Frooti
Frooti is the second largest mango flavoured drink sold in India and a flagship brand of Parle Agro which is a FMCG Company. The brand was initially launched in 1985 and then became the most successful drink launched by Parle Agro. The drink used to be sold in a tetra pak packaging and are now available in PET bottles.
Frooti can be found in the countries such as USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The company signed Varun Dhawan as its brand ambassador in 2019 and was also featured in a commercial for its new campaign called #TheFrootiLife along with Alia Bhatt.
Commenting on their association, Nadia Chauhan, the CMO of Parle Agro said that, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our ambition to be the number one in mango drinks segment. The presence of both Varun and Alia will help us connect better with the consumers to take the brand to newer heights.”
Maruti Suzuki is one of the most known and trusted automotive company which is a subsidiary of Suzuki which is a Japanese automotive manufacturer. The company was earlier founded and owned by the Government of India until 2003. As of 2018, the company had achieved a market share of 53% in the Indian passenger car market.
Maruti Suzuki is currently the country’s largest car manufacturer and has launched Maruti Suzuki Arena. These new showrooms will be modern and will enhance transparency and offer a warm, friendly and comfortable environment to the customers.
The Maruti Suzuki Arena have four distinct retail channels which are Maruti Suzuki Arena, NEXA, Commercial and True Value. The company signed Varun Dhawan as an endorser for Maruti Suzuki Arena, the ad campaign for this will based on the tagline ‘A destination called you. A feeling called Maruti Suzuki Arena.’
In an interview, R.S. Kalsi, the Senior Executive Director of Maruti Suzuki said that, “Led by Varun Dhawan, our new campaign will showcase Maruti Suzuki Arena as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.”
Lux Cozi
Lux Cozi is a popular brand of men’s underwear that is owned by Lux Industries with its headquarters based in Kolkata, West Bengal. Lux Industries Ltd is one of the oldest underwear companies in the country, known for its Hosiery products for men, women and children. The brand was launched 1963, that now has a turnover of Rs 200 crores.
Lux Cozi is known to be sold in more than five lakh retail stores across the country. The company has also sponsored for some IPL teams such as Kings XI Punjab and Pune Warriors India. Lux Cozi signed Varun Dhawan as it brand ambassador in 2017, and the actor has so far been the face for the brand for a few years now and has appeared in many ad commercials.
In an interview, Mr. Udit Todi, senior vice president, Lux Industries said that, “A significant section of young audience connects with Varun and we believe will work in favour with our strategy to reach out to the youth of this country.”
FBB is a clothing brand that belongs to Big Bazaar and was founded in 2008, making it the oldest and largest retail hypermarket chains of India. Big Bazaar has more than 250 stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store.
FBB has been trying to redefine affordable fashion which is why it has a strong presence across all metropolitan cities of India. FBB signed both Katrina Kaif and Varun Dhawan as its brand ambassadors. The company launched its ‘Everything Below 599’ campaign with Varun Dhawan in order to attract more customers especially during the pandemic.
Commenting on the association, Akshay Mehrotra, the CMO of FBB said that, “Katrina Kaif and Varun Dhawan represent the youth of today, who are independent, confident and have individualistic and inimitable style quotient. Both the actors personify fbb’s brand preposition of contemporary and comfortable style with mass appeal and with an aspiration that relates to youth across India.”
Fossil watches
Fossil is an popular American Fashion designer and a manufacturer that was founded in 1984 by Tom Kartsotis. Fossil Group is headquarters in Rishardson, Texas and has brand like Relic, Michele Watch, Fossil, Skagen Denmark, Misfit, WSI and Zodiac watches under it. The company also makes licensed accessories for other luxury brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Tory Burch, Chaps, and Armani Exchange.
Varun Dhawan became the brand ambassador for Fossil Watches in India and has been featured in multiple fossil ad commercials. Fossil also collaborated with Varun to make a limited edition watch collection, a portion of the sales from the range is said to be donated to the Magic Bus. Magic Bus is a NGO with a mission to end poverty through education.
Commenting on his association with the company, Varun said that, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honored to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in something new, exciting, and affordably classy.”
Philips is one of the most trusted electronic multinational company that was founded by Gerard Philips in 1891. Philips has its headquarters based in Amsterdam and is the largest electronics companies in the world. As of now, Philips has more than 80,000 employees in over 100 different countries.
Philips is segregated into the sectors of Personal health, connected care and diagnosis and treatment, while the lighting division became a separate company. In 2012, Philips went on to became the largest manufacturer of lighting in the world as measured by applicable revenues. Varun became the Philips’s brand ambassador in 2015 and endorsed the male shaving category in some multimedia ad campaigns.
The company in a statement said that, the actor was roped infor the brand as he exemplified the modern man who is suave, confident and well-groomed. ADA Ratnam, President of personal health for Philips India, added that, “Who better than Varun Dhawan to endorse the new shaver’s range that is designed for all the men to get the perfect shave without any nicks and cuts.”
Pond’s Men
Ponds is an US brand known for its beauty and health care products, and is currently owned by Unilever. Ponds is was first patented medicine by Theron T Pond, a pharmacist in the 1846. By the 20th century the company was mainly selling cosmetic products. Today, the pond’s wide variety of creams are sold worldwide and are especially popular in countries like Spain, India, Japan and Thailand.
Ponds is known for its products that are specialized for different ethnicities, ages, environment and lifestyles. Ponds launched its skincare range for men in India with Varun Dhawan as it brand ambassador. When Ponds men was going to launch it was said to be the first of its kind, as it offered skincare range that instantly brightened and recharged skin for Indian men.
Varun so far has been the face of the brand in many of the ponds ads and also added, he loves the new Pond’s Men range of face washes and moisturizers because they are an effective and no-fuss solution to my skin needs. Pond’s is amongst the most reputed skincare brands in the world. He also added that, it is exciting to be the face of this product range for men.
Layer’r Shot is a deodorant brand that is owned by Adjavis Venture Limited. The company was initially established in 2013 by Devendra N Patel. Adjavis Venture Limited came up with LAYER’R Shot and Wottagirl which were both successful in the market. Layer’r Shot recently became one of the top selling fragrance brand for men and offers a wide range of world class, long lasting fragrances crafting especially crafted for the Indian customer.
Varun became the brand ambassador for Layer’r Shot in 2018, the last campaign featuring the actor is based on how older adults who are judgmental about today’s youth. The ad showcases how the new fragrance spreads good thoughts and removes the negative or judgmental thinking happening around them.
Commenting on the commercial, Virendra Saini, the Executive Director said that, “Varun Dhawan is a perfect fit for this campaign as this product appeals to the youth and who better than Varun to represent today’s youth and their thinking. The script demanded someone who has humour and also, someone who can bring freshness and liveliness to the brand.”
Oppo
Oppo is a popular Chinese consumer electronics and a mobile communications company and is among the top ten smartphones sold in India. The company has its headquarters in Dongguan, Guangdong and offers a variety of products ranging from smartphones, audio devices, power banks, blu ray players to other electronic products.
The company was initially launched in 2004 and is currently is available in over 40 countries selling smartphones in more than 200,000 retail stores. Oppo signed Varun Dhawan as its series ambassadors in 2021 for the range of smartphones called OPPO F19 Pro+ 5G and F19 Pro.
The actor launched the smartphone through its latest ad campaign with the tagline of ‘Flaunt the Nights’. In 2019, OPPO India also made actors such as Ranbir Kapoor as their brand icon, Katrina Kaif and Badshah as brand friends for the Reno smartphone series of OPPO. The three stars will be featured together for an ad film of OPPO India.
Adar Poonawalla Clean City Initiative
Adar Poonawalla Clean City is an initiative that focuses on sustaining environment and is undertaken by Adar Poonawalla. The initiative started in 2014 when Mr. Poonawalla found garbage piling up and being dumped across the city and even went on to pledge Rs. 100 crore for this initiative.
The main aim of this organization is to ensure that more and more cities adopt it to make Urban India becomes cleaner, greener and healthier. Both Varun Dhawan and Alia Bhatt were made endorsers of the Adar Poonawalla Clean City Initiative in 2017.
The two have been featured in ad films that highlights the need to keep your cities clean and dispose of garbage in the bin. The ad film was successful and gained over 1.5 million views in a single day.
Varun Dhawan is an Indian actor that works predominantly in the Hindi film industry. Currently, Varun is also one of the highest paid actor in the country.
How much does Varun Dhawan charge for brand endorsement?
Varun Dhawan is known to charge over Rs 1 to 3 Crore for brand endorsements.
What is the net worth of Varun Dhawan?
The net worth of the Varun Dhawan is estimated to be over $29 million in 2021.
Conclusion
After the success of many his movies, Varun Dhawan has also become quite popular in the advertising industry as the actor has endorsed many brands in a short span. The actor is in demand because he is young hence appeals to the youth and has huge fan following.
Varun can be seen endorsing big brands from the sectors of FMCG to automobile to even lifestyle on virtually every platform. Varun is known to endorse brands that generally appeal to the masses, which why it look like actor’s brand value will only continue to grow in the future.
Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching consumer attention or reaching out to the target audience.
One of the most popular endorser in India is the Bollywood icon, Aishwarya Rai Bachchan. Aishwarya is a one of the top actress’s in Indian and also the winner of the Miss World pageant in 1994. The actress is considered to be the most beautiful woman in the world by the media and an influential celebrity in India because of her successful acting career.
Aishwarya Rai has got several awards and accolades such as Filmfare, Padma Shri by the Indian Government and Ordre des Arts et des Lettres by the French Government. The actress is known for her work in movies such as Hum Dil De Chuke Sanam, Devdas, Guzaarish, Mohabbatein, Jodhaa Akbar, Enthiran, Ae Dil Hai Mushkil, Etc.
Besides her acting career Aishwarya is also a Goodwill Ambassador for the Joint United Nations Programme on AIDS (UNAIDS). Aishwarya Rai Bachchan’s net worth is estimated to be $31 million as of 2021. The Bollywood star is known to charge over Rs 5 to 6 crore for per endorsement deal.
The brands endorsed by the actress are LUX, L’Oreal Paris and Nakshatra Diamond Jewellery, Coca-Cola, Longines, Lodha Group’s, Pepsi, Titan Watches, Lakmé Cosmetics, Casio pager, Philips, Palmolive, Cadbury, Fuji Films, Kalyan Jewellers, De Beers Diamonds, Elegance, and TTK Prestige group.
Lets look at the List of Brands Endorsed by Aishwarya Rai Bachchan.
Longines
Longines also named as Compagnie Des Montres Longines Francillon S.A. is a Swiss luxury watch company from Saint Imier, Switzerland. The company founded by August Agassiz in 1832 and since then Longines has become one of the most well-known watchmaker. Longines later on became a subsidiary of the Swiss Swatch Group.
The company’s iconic winged hourglass logo is the oldest unchanged and registered trademark from 1889 and began using the slogan is Elegance is an Attitude from 1999. Aishwarya Rai Bachchan has been the face of the brand since 1999, and their ambassador for elegance for 22 years.
In 2019, the company celebrated the 20th year anniversary of their partnership by releasing a special timepiece named the DolceVita Elegance Celebration dedicated to Aishwarya.
Charles Villoz, the vice president of Longines said in an interview said that, “People from all over the world love Bollywood films and they go house full. Wherever we have travelled with the actress the response has been overwhelming. Aishwarya is a global face and we would like to continue this association as long as possible.”
L’Oreal Paris
L’Oreal Paris is a French personal care company that has its headquarters in Clichy, France. L’Oreal is currently the world’s largest cosmetics company and offers products for hair color, skin care, sun protection, cosmetics, perfume and hair care. The company has 42 manufacturing facilities around the world and R&D centres in France, U.S, Japan, China, and India.
It also has operations in more than 130 countries and over 50,500 employees. L’Oreal has also been ranked 353rd in the list of the Fortune Global 500. Aishwarya has been the global spokes model for L’Oreal since 2003.
The actress became a global ambassador for the #WinOverDamage campaign featuring. The ad for the campaign features Aishwarya Rai Bachchan and Sobhita Dhulipala, showcases the two actresses shooting in harsh conditions and then using the Total Repair 5 L’Oréal shampoo to protect their hair the next time.
Cadbury Dairy Milk is a very popular milk chocolate bar that is manufactured by the Cadbury. The chocolate bar was initially introduced in UK in 1905 and now the brand has a wide range of products. Cadbury’s is available in India, Kazakhstan, China, Sri Lanka and Pakistan.
As of 2014, the chocolate was ranked as the bestselling chocolate bar in the UK. It is manufactured and distributed by the renowned Hershey Company in America under the license from Cadbury. The company signed Aishwarya Rai Bachchan as the face for the new Cadbury Dark Milk (dark chocolate bar) sold in India. The advertisement that features the Aishwarya, aims to appeal to an advanced, matured audience who enjoy varied experiences in their free time indulgent moments.
Anil Viswanathan, the marketing director of Mondelez India in an interview said that, “There could not have been a another brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as the actress truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”
Nakshatra Diamond Jewellery
Nakshatra Diamond Jeweler is a jeweler brand from Gitanjali Gems which known to be one of India’s largest integrated jeweler companies in 1966. The brand was launched in 2000 and quickly became popular for its unique and affordable take on diamond jewelry.
Nakshatra offers more than 200 new designs, which is available as pendants, rings, earrings and bracelets starting at Rs. 8000 onwards. Nakshatra jewelry is available in all major jewelers stores across India. Aishwarya Rai Bachchan became Nakshatra’s brand ambassador in 2003 and has since then appeared in many ad commercials which has helped the brand double its sales and establish itself as a leading player in the market.
Commenting on the association, Devika Gidwani, the Director of Diamond Information Centre said that, “The Nakshatra woman is mystical, ethereal and feminine, which epitomise none other than Aishwarya Rai. In her rare and enduring beauty we have found our Nakshatra Woman. The actress stands for the brand values which are simple yet classic, Indian yet contemporary. With Nakshatra we aim to provide the women of today a products that are wearable, yet unique.”
Lux is a popular brand that is owned by Unilever with its headquarters based in Singapore. The brand offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. The brand initially started out with “Sunlight Flakes” which was a laundry soap in 1899.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. Lux currently manufactures its products at 71 facilities and also has over 2000 suppliers.
The company fist partnered with Aishwarya in 2005, the actress has been the face of the brand for more than 20 years. The actress has brought the allure of LUX alive with each campaign in uniquely different avatars like bold, playful, bubbly, glamorous and romantic. She has also been featured in many iconic and memorable campaign with other actresses.
Speaking of her association with Lux, Aishwarya Rai Bachchan said that, “I have been associated with the company for the past 10 years as its brand Ambassador and this association holds a very special place in my heart. An actress’s career reaches new heights with the Lux alliance. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has so far been an enjoyable and momentous journey.”
TTK Prestige
TTK Prestige Ltd is an Indian conglomerate that is popular for its kitchen appliances and cookware under the prestige brand. The TTK Group was founded in 1928 by Mr. T.T. Krishnamachari who was known for the distribution of products such as Foods, Personal care products, Writing instruments, to Ethical products.
Now, however the group has a portfolio of 30 product with 7 group companies and a turnover that cross 30 Billion rupees. The company made the Bollywood couple Aishwarya Rai Bachchan and Abhishek Bachchan as its brand ambassador. The celebrity couple were features in many multimedia ad commercials with its tagline “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.
In the ad the duo are portraying the role of are busy working couples and find kitchen a perfectly good place to bond. Commenting on the association, Aishwarya said that, “Endorsing India’s No.1 kitchen appliances brand is a great opportunity and we are privileged to be associated with Prestige.”
Coca-Cola is a world famous carbonated soft drink that is manufactured by the Coca-Cola Company. The drink was invented in the 19th century by John Stith Pemberton but was later bought by Asa Griggs Candler who made the company a leader in the world soft drink market with innovative marketing techniques throughout 20th century.
According to Interbrand’s best global brand in 2015, Coca-Cola was declared as the world’s third most valuable brand after Apple and Google. As of 2013, the company sold over 200 countries worldwide, and has sold over 1.8 billion servings every day. The company was ranked 87 by its total revenue in the list of Fortune 500 in 2018.
Aishwarya has endorsed the drink in various multimedia ad commercials. The actress has even done commercials with Aamir Khan which became popular back in the day. Another popular coke advertisement featuring aishwarya showcases storyline runs against the backdrop of a Haryanvi pop number with Rajpal Yadav.
Kalyan Jewellers
Kalyan Jeweller is a well-known Indian jeweler showroom chain that is present in overall metropolitan cities of India and counties of West Asia. Kalyan Jewellers has over 8000 employees and is known for its wide various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.
The company currently holds a strong presence especially in South India, with over 35 stores across four south Indian states. Kalyan Jewelers has its headquarters in Thrissur, Kerala with 137 retail stores across India and Middle East, and more than 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Aishwarya became the brand ambassador for Kalyan Jewellers in 2012 and has also done a commercial with Amitabh Bachchan.
Commenting on the association, T.S. Kalyanaraman, the Managing Director of Kalyan Jewellers said that, “Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure that the actress’s personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights.”
Aishwarya Rai Bachchan is a one of the top actresses in Indian and also the winner of the Miss World pageant in 1994.
How much does Aishwarya Rai Bachchan charge for brand endorsement?
Aishwarya Rai Bachchan is known to charge over Rs 5 to 6 crore for per endorsement deal.
What is the net worth of Aishwarya Rai Bachchan?
The net worth of Aishwarya Rai Bachchan is estimated to be $31 million as of 2021.
Conclusion
Usually when companies choose their brand ambassador, they often look for factors such as their commercial success, visibility and digital presence. Aishwarya encompasses all these factors, is a global star known to be one of the most beautiful women in the world.
According to the Time Magazine, Aishwarya is in the list of the 100 most influential people of the world and is sometimes also regarded as the global ambassador of India by the media. These are the reasons to why the actress is still in demand not just among Indian but even International brand.
One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach the target audience and increase the brand equity.
Hrithik Roshan is one of the most popular celebrity brand endorser in India. Hrithik Roshan is an Indian actor that predominantly works in the Hindi Film Industry. The actor has won many hearts by his acting, good looks and dancing skills and for that has won many awards especially in the Filmfares.
Hrithik has consistently been listed in The Forbes India’s Celebrity 100 from 2012 and is one of the highest paid actors in India. The actor is known for his work in movies such as Kaho Naa Pyaar Hai, Kabhi Khushi Kabhi Gham, Koi Mil Gaya, Krrish, Jodhaa Akbar, Guzaarish, Zindagi Na Milegi Dobara, Agneepath, War, etc. Besides his acting career, Hrithik started his own fitness and lifestyle brand known as HRX in 2013.
Hrithik has is a performer and has also appeared as a judge in the dance reality show called Just Dance in 2011. The actor is known to charge over Rs.1.5 to 2 Crores for per endorsements. The net worth of Hrithik Roshan is over $35.66 million, while his brand value was estimated to be $38.9 million in 2019.
Some of the brands endorsed by Hrithik Roshan are HRX, Cure.Fit, Hero Honda, Free Fire, Rado, Zebronics, Paragon, Mountain Dew, He Deodorants, Coca-Cola, Arrow, Reliance,Simpolo Tiles, Donear, Nirma, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
Here is a list of Brands endorsed by Hrithik Roshan
HRX
HRX is India’s first celebrity based brand that focuses on sports and active lifestyle space. The company has its headquarters in Mumbai Maharashtra and was founded by Hrithik Roshan, Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013. The company has recently become popular for its wide range of products in fitness, sports and training apparels, footwear and accessories.
HRX became Myntra’s subsidiary in 2016. The company has also branched into the audio, sports equipment and small devices space with headphones, headsets, wireless neckbands, earbuds and portable speakers which are now available on Flipkart.
The brand was created by Hrithik to help people achieve their fitness goals. Hrithik has also made many multimedia commercials for his brand, making the brand one of the largest homegrown active-wear brands that competes with select offerings from Nike, Adidas and Puma.
Cure.fit
Cure.fit is one of the most popular fitness and healthcare companies in India and has many group workout fitness centres in cities like Bengaluru, Hyderabad, Delhi and Gurugram. The company is headquartered in Bengaluru, Karnataka and was founded by Mukesh Bansal and Ankit Nagori in 2016.
Cure.fit offers services physical and mental well being across four different flagship sectors which are cult.fit, eat.fit, mind.fit and care.fit. Cure.fit offers workout format such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running and also has DIY workout packs on their app and website.
The company made Hrithik Roshan its brand ambassador for five years at the cost of Rs 100 crore. Which is why the the centers and the app of Cure.fit offer a Hrithik’s personal brand HRX’s specialized workout plan. The actor also made a fitness advertisements for the brand.
Garera Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garera. The online mobile game became the most downloaded mobile game globally in 2019 and gained popularity in Asian and Latin American countries.
As of 2020, the game has over 80 million daily active users globally and has also grossed more than $1 billion worldwide. The game has recently made Hrithik Roshan its brand new character in Free Fire, as a part of the Be The Hero Campaign.
The actor will be known as Jai in the game and is said to be the first-ever playable Indian character in the battle royale game. Commenting on partnership, the actor said that he was thrilled to be a part of the Free Fire universe and that his official avatar, Jai, was very cool. He also added that, he hopes that all the players enjoy this unique experience.
Rado
Rado is one of the oldest and a globally recognized brand that was founded in Lengnau, Switzerland in 1917. The company is known for its innovative design and its use of revolutionary new materials to create some of the world’s most beautiful and durable watches.
Rado is a pioneer in watch making and making its philosophy “if we can imagine it, we can make it” come true even today. The company signed Hrithik Roshan as it brand ambassador for six years and has so far appeared in some television commercials.
In an interview, Matthias Breschan, CEO of Rado, said that, “Hrithik is the perfect fit for us as brand ambassador not only because he is a young and dynamic celebrity actor who is willing to take risks but he is also very accessible.”
Zebronics is a home based company that was started in 1997 and is known for revolutionizing technology for the masses. Zebronics has its retail presence in more than 50,000 and has over 1,200 people across 31 Offices and 111 plus care centers across India. The company made Hrithik Roshan its brand ambassador in 2017.
The company manufactures a wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS with best price, brand warranty and after-sales support.
Commenting on the association, Mr. Rajesh Doshi, The Director of Zebronics said that, “Hrithik Roshan is undoubtedly the indisputable choice for our brand, because he is a versatile actor with youthful enthusiasm and positive inspiration, that will bring new vigor and dynamism to the brand to further expand our customer reach”
Mountain Dew
Mountain Dew is carbonated soft drink that was manufactured by PepsiCo. The drink was invested in 1970 by Tennesee beverage bottlers Barney and Ally Hartman. The company was acquired by the then by the Pepsi-Cola company in 1964.
Mountain Dew accounts to more than 80% of citrus soft drinks in America and competes with companies like Company’s Mello Yello and Surge, and Dr Pepper Snapple Group’s Sun Drop. As of 2017, Mountain Dew represented over 6.6% share of the carbonated soft drinks market in America.
Hrithik Roshan has been the face of the brand for a few years and been featured in many ad commercial of the ‘Darr Ke Aage Jeet Hai’ campaign which involves the actor to perform perform grand and larger than life action stunts that showcases overcoming one’s fears to achieve great success.
Paragon is a popular footwear company that was founded by P.V. Abraham, K.U. Thomas and K.U. Scaria 1975 in Kottayam, Kerala. The company currently has over 10,000 employees and over 20 brands under its umbrella.
Paragon has 24 manufacturing plants with a total production capacity of 400,000 pairs of footwear per day and 470 distributors across India. The company has grown to become the No.1 footwear brand in India. The company made Hrithik Roshan its brand ambassador in 2018 because the company wanted to expand their presence among the young generation of India.
Joseph Zachariah, the Director of sales and marketing of the company in an interview said that, “Hrithik was our obvious choice to endorse the brand, because his image is in perfect sync with our brand’s key attributes. The actor’s appeal as a style icon cuts across all age groups and spans entire India. We are very happy to have him as our brand ambassador.”
Arrow
Arrow is a menswear brand that currently belongs to Arvind Fashions Limited. The company was at one point been ranked as the most trusted brand in the apparel category by the TRA’s The Brand Trust Report, India Study in 2018. The company has a legacy of more than 167 years and has also been in the country for the last 25 years.
Arrow is known to have over 250 exclusive brand stores and more than 500 shop in shop counters all across the country. Hrithik Roshan was made signed as the brand ambassador for Arrow in 2020. The actor was recently featured in the brand’s ‘On Top of the World’ campaign.
Commenting on the association with the company, the actor said that, he consider style to be an extension of one’s personality and suiting up with Arrow, adds a touch of the brand ethos to my appearance. He also added that, the brand’s seasoned adaptability to fashion trends since 1851, and decades of consumer trust, making him proud to endorse Arrow.
Oppo is a popular Chinese consumer electronics company that has its headquarters in Dongguan, Guangdong. The company offers a wide range of products are smartphones, audio devices, power banks, blu ray players and other electronic products.
Oppo was initially launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores. Oppo sells its smartphones offline in over 20 markets around the world, and offers online sales to more than 50 countries. Oppo signed both Hrithik Roshan and Sonam Kapoor as the brand ambassadors for the South Asia region.
Both the actors have been the face of the company since 2014 and have been featured together in the multimedia ad commercials for endorsing the Oppo smartphones. Sky Li, Vice President of Oppo said that, “Both the actors are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”
Nirma
Nirma is well known group of companies that has its headquarters in Ahmedabad, Gujarat. The company manufactures products such as from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and even injectables. Nirma has been one of the most trustable Indian brand for decades as it was started in 1969 by Karsanbhai Patel.
So far the company has 25,000 employees, multiple manufacturing plants and a turnover of ₹20500 crore. Nirma’s network consists of more than 400 distributors and over 20 lakh retail outlets across the country.
Hrithik Roshan was signed as the brand ambassador of Nirma in 2016 and has since then been featured in many of its ad commercials. One of the ads show Hrithik endorsing the Advance range of detergent with its new tagline “Sirf yaadon ko sambhaliye, daagon ko nahi”.
WhiteHat Jr is a Indian ed-tech company and India’s first live online platform that teaches kids coding and math. The children also get to learn about topics such as structure, sequence, algorithmic thinking and even coming up with creative outcome such as animations and apps.
The classes on this platform are taught through a live 1:1 session. WhiteHat Jr also helps in connecting top certified teachers to children. The latest ad campaign featuring Hrithik urges students to book their online coding class and sample the platform.
Donear Industries Ltd
Donear Industries Ltd is a pioneer in the textile industry as it has more than 4 decades of experience. The company has its headquarters in Mumbai, Maharashtra and offers a huge variety of fabrics for suiting and shirting across Poly Viscose, Cotton, Poly Wool and Terry Wool.
It currently is available in more than 200 stores across the country and even export its fabric to over 30 countries. Donear fabrics has a network of 50 plus agents, over 300 wholesalers and more than a 50,000 retailers. Commenting on his association with the brand,
Hrithik said that, he is extremely happy to be associated with the Donear Industries as it offers great quality and a wide range of menswear fabric. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for menswear in India.”
Plasto Pipes and Tanks
Plasto Pipes and Tanks is a leading manufacturer, a wholesaler and retailer. The company has a wide range of products such as Water Storage Tank, Pipe fittings, Agri Pipe, Tank Connector, Flush Tank, etc.
The company was established in 1986 and since then is known for its tanks that have better flow properties, better longevity, more hygienic, easy to install and non-corrosion. Hrithik became the company’s brand ambassador and has even advertised the company by talking about the strength and reliability of their tanks in the TV commercial.
Flamingo Health is flagship brand of a healthcare company known as Ascent Meditech. Ascent Meditech Limited is known to be aleading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products. Flamingo currently has more than 300 products that are sold in 47 countries globally.
Some of its well-known products that offer pain management solutions are the heat belt, knee cap, lumbar sacro belt and anklet. The company made Hrithik the brand ambassador for the brand and the actor was also featured in a campaign delivering a thought provoking message.
John Players
John Players is men’s apparel brand that is owned by the conglomerate ITC. The company was launched in 2002, and is known for men’s shirts, trousers, cargos, T-shirts, denims, outerwear, suits and accessories. The range of clothes at john players is crafted in line with the fashion preferences of youth and the most contemporary fashion trends.
The brand is also affordable for making the brand accessible to people at large and is available in over 1500 multi-brand outlets across India. Hrithik became its brand ambassador in 2005 and in an interview mentioned that the brand just what today’s generation looks for- vibrant colours, playful styling and very comfortable fits.
He Deodorants
He’ deodorant is a brand that makes Men’s products and owned by the FMCG major Emami. He’ deodorant is available in 14 different variants that are named Smart, Confident, Extrovert, Recharge, Ruler, Magician, Arctic, Lagoon, Intense, Force, Passion, Power, Yin & Yang and Angel & Demon.
The wide range of deodorant offers a wide range of fragrances from the citrus, oriental, marine, fougere, woody and to even the musk families. The actor was made the company’s brand ambassador, the actor is also featured endorsing its deodorants with its tag line ‘Be Interesting’ in the ad commercials.
Hrithik Roshan is an Indian actor that predominantly works in the Bollywood Film Industry.
What is the brand value of Hrithik Roshan?
The brand value of Hrithik Roshan was estimated to be $38.9 million in 2019.
What are the main brands endorsed by Hrithik Roshan?
The main brands endorsed by Hrithik Roshan are Nirma, Oppo, Arrow, Paragon, Mountain Dew, Zebronics, Rado, Garera Free Fire, Cure.Fit, HRX.
What are the other brands endorsed by Hrithik Roshan?
The other brands endorsed by Hrithik Roshan are Hero Honda, He Deodorants, Coca-Cola, Reliance, Simpolo Tiles, Donear, Tata Tigor, John Players,Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
How much does Hrithik Roshan charge for brand endorsement?
Hrithik Roshan is known to charge over Rs.1.5 to 2 Crores for per endorsements.
What is the net worth of Hrithik Roshan?
The net worth of Hrithik Roshan is over $35.66 million in 2019.
Conclusion
The actor is known by many names such as sexiest man in Asia, the Greek God, etc as he is the heartthrob of Bollywood. The Bollywood star has a strong social media presence, with about 35.9 million followers on Instagram and 30.6 million followers on Twitter. This is why many brands have made the actor face of their company. The actor is also the co-founder of his own brand HRX and constantly endorsing his and other big and upcoming brands.
The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and services. Having a global celebrity will help the company reach its target audience.
Which is why celebrities like Priyanka Chopra, that have a foothold in the global audience are always in demand by both Indian and international brands. Priyanka Chopra Jonas is an Indian actress, model, singer and recently a film producer. Priyanka is one of the highest paid actresses in the country and has also won the world renowned pageant, Miss World in 2000.
The actress has won many awards and accolades such as Filmfares, National Film Awards and was also honored with Padma Shri by the Indian Government. According to Forbes, Priyanka Chopra is in the list of The 100 most influential people in the world. Priyanka is known for work in movies such as 7 Khoon Maaf, Barfi, Mary Kom, Dil Dhadakne Do, Kaminey, Bajirao Mastani, The Sky is Pink, The White Tiger, etc.
She is also played the role of a main character in the American thriller series Quantico. Besides her acting career, Priyanka has released three singles, given her vocals for songs in the movie and has also producer some well-known movies.
The actress is known to charge over 5 crore and even Rs. 2 crores for an Instagram post for brand promotion. The brand value of the actress is estimated to be Rs. 2.65 billion, with a net worth of $50 million in 2021.
The actress has endorsed brands such as Bumble, Pepsi, Pantene, Nokia, Assam Tourism, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, UNICEF, Beats by Dre, Schmitten Luxury Chocolates, Lux, Xpert Dish Wash, Colgate, Pro-Ease, Hero MotoCorp, Josco, LYF Smart Phones, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
Lets look at the List of the brands endorsed by Priyanka Chopra
Appy Fizz
Appy Fizz is a carbonated apple juice brand that is under Parle Agro. The company introduced Appy Fizz in 2005 after the success of the Appy another apply juice brand popular in India. Parle Agro launched a similar drink Grappo Fizz a carbonated grape juice, which failed because of a campaign.
Appy Fizz is also manufactured and marketed in countries like Bangladesh by Global Beverage Co Ltd. under license from Parle Agro. Priyanka became the brand ambassador of the brand in 2016 and has appeared in many ad commercial endorsing the brand.
Parle Agro came up with a multimedia campaign featuring Priyanka and the South Indian star Jr.NTR in order to create a tremendous buzz among the current generation. With Priyanka endorsing Appy Fizz, the brand has repositioned itself very bold, memorable and a cult brand.
Nirav Modi Jewels
Nirav Modi was one of the top luxury diamond jeweler known for its diamond studded jewelry. The brand was known for its collection of bracelets, earrings, necklaces, pendates, rings, etc.
At the time Priyanka was made the brand ambassador she said that, “My association with Nirav Modi is like meeting of minds in many ways. We are both proud of our Indian heritage and are also united by the idea of bringing a modern Indian to the global forefront.”
Priyanka became the brand ambassador and hasappeared in an ad commercial along with actor Siddhrath Malhotra, but terminated her three year contact in the light of the allegations of financial fraud against Nirav Modi.
Bumble is an American social media company that is known for its online dating app that facilitates communication between interested users. One of the most unique feature of the app is that in heterosexual matches, only the female users can make the first contact with matched male users, while in same sex matches both can send a message first.
The company was founded by Whitney Wolfe Herd and is a competitor to Tinder another dating app in the Indian and international market. As of 2021, the app has over 42 million monthly users across 150 countries and is valued at $1billion according to Forbes.
Priyanka not only endorses the app but also acts as a partner, advisor, and investor of the company. With the help of Priyanka, Bumble has expanded in the country and has also made women feel safe using dating apps in India. Commenting on her investment in the company the actress said that “I’ve always believed that investing in women is key to social transformation and economic growth.”
Pantene
Pantene is a world famous brand of hair care products that are owned by Procter and Gamble. The company was originally started in 1945 by Hoffmann La Roche. Pantene was purchased by Procter and Gamble in 1985 in order to compete in the Beauty products market.
The brand is known for its products such as 2-in-1 shampoo and conditioning formula like Pantene Pro-V. Priyanka became the company’s global brand ambassador, making her the first Indian actor to represent the brand globally.
In an interview the actress said that she is excited to be the new global ambassador for Pantene. She also added that the brand is a favorite around the world and she loves that Pantene celebrates and advocates that being strong is beautiful.
Garnier is one of the top cosmetics brands that belongs to the French cosmetic conglomerate L’Oreal. The brand is known for hair and skin care products and has so far branded its image as a healthy beauty expert by providing nature based solutions to combat pollution, acne UV and fatigue.
The company sells its products in numerous countries worldwide with products targeting for different skin types and cultures. Priyanka was the brand ambassador of Garnier and has been featured in commercials endorsing the Garnier Light Ultra Intense Fairness Moisturizer in both the print and television campaign.
But over past years priyanka has expressed her regret over appearing in adverts for skin-lightening cosmetics. In an interview, priyanka called the ponds and garnier fairness endorsements to be one of her profound regrets and apologized for the same.
Colgate
The Colgate Palmolive Limited is an American company which is a leader in India when it comes to scientifically proven oral care products. The company is known for its products its wide range of products such as toothbrushes, dental floss, tooth powder, mouthwash and other specialized range of dental therapies.
The Colgate Palmolive India Ltd was initially incorporated in 1937. Priyanka Chopra became Colgate brand ambassador and has also been featured in it campaigns and ads endorsing its Colgate Active Salt Neem’s toothpaste that recommends proper oral care.
Eric Jumbert the marketing director of Colgate-Palmolive (India) Limited said that the company found the actress to be the perfect fit to be the company’s brand ambassador as she has inspiring personality and global superstar who embodies our brand values so well.
LYF pronounced as Life is is one of the top mobile companies in India. Also known as Reliance LYF, the Indian smartphone manufacturer has its headquarters based in Mumbai, Maharashtra. The company is a subsidiary of Jio which is owned by Reliance Industries.
LYF has also became the country’s fifth largest smartphone player and the second largest LTE phone supplier. The company signed Priyanka Chopra as it brand ambassador for LYF smartphones in 2016.
The actress has been a part of many multimedia campaigns. The company made a commercial featuring Priyanka showcasing the newest smartphone, LYF Earth 2. The actress also tweeted an ad for the phone, where she is seen explaining the features of the device in the most natural way.
Schmitten Luxury Chocolates
Schmitten Chocolates is a surat based chocolate brand that is owned by Rajhans Group. The brand has grown to become one of the well-known names in the luxury chocolate business. With the brands such as Schmitten and Hoppits, Rajhans group has got a turnover Rs 300 crore in just four years of its launch.
Luxury Chocolates are available in dark and milk chocolates with seven different variants. The company is planning to expand it and is expecting sales worth Rs 1,000 crore from chocolates.
Which is why the group choose Priyanka as the brand ambassador for the schmitten brand. The actress has appeared in many of its commercials endorsing its luxury chocolates.
The Assam state government signed an agreement with the international star Priyanka Chopra to become a brand ambassador for Assam tourism in 2016. The actress was featured in the Awesome Assam Campaign which showcased the actress exploring and enjoying her stay while attending a friend’s wedding in Assam.
The Awesome Assam campaign was launched in 2017 by the Assam Tourism board in order to boost the tourism sector in the state. The campaign focused on the one-horned rhino, Assam Tea and the mighty Brahmaputra.
Xpert Dish Wash
Xpert is a dishwash brand that is owned by RSPL Group. The brand has a history of television advertisements that portray how its products have made the life of homemakers easier. The brand signed Priyanka Chopra as its brand ambassador and with the help of priyanka the brand wants to attract more customers and make it reach its target audience.
Priyanka Chopra Jonas is one of the most popular an Indian actress, model, singer and recently a film producer.
What is the brand value of Priyanka Chopra?
The brand value of Priyanka Chopra is estimated to be Rs. 2.65 billion.
What are the main brands endorsed by Priyanka Chopra?
The main brands endorsed by Priyanka Chopra are Bumble, Assam Tourism, Garnier, Nirav Modi, Appy Fizz, Xpert Dish Wash, Colgate, LYF Smart Phones, Schmitten Luxury Chocolates, Pantene, etc.
What are the other brands endorsed by Priyanka Chopra?
The other brands endorsed by Priyanka Chopra are Pepsi, Nokia, TAG Heuer, UNICEF, Beats by Dre, Lux, Pro-Ease, Hero MotoCorp, Josco, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
How much does Priyanka Chopra charge for brand endorsement?
Priyanka Chopra is known to charge over Rs. 2 crores for an Instagram post for brand promotion.
What is the net worth of Priyanka Chopra?
The net worth of Priyanka Chopra is over $50 million as of 2021.
Conclusion
From being crowned as the Miss World to getting married to Nick Jonas, the actress been the face for various brands worldwide. Priyanka Chopra is currently one the most talked about Indian people in the world as she has established a food hold in the Hollywood by playing lead roles in top rated movies. Priyanka is also the second highest most followed Indian on social media platform after Virat Kohli.
Another reason for her being in demand in the advertising world is that the actress has earned a name for herself in the world with hard work and perseverance which are key requirement for a brand ambassador. The global fame has led the actress to work with many Indian and international brands, ranging from gadget to cell phone to cosmetic products to watches and with the current pace of her growing popularity the list is bound to get longer.
Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will represent the image and promise of their brand.
That is why Ranveer Singh is among the top five most in demand celebrity for brand endorsements in India. The reason for his popularity in the advertising world is because he is a talented and a versatile actor with a huge fan following especially among the youth. Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
The actor has won several awards in the Filmfares and also has been featured in the Forbes India’s Celebrity 100 list since 2012. Ranveer Singh is known for versatile performance in movies such as Band Baaja Baaraat, Lootera, Goliyon Ki Raasleela Ramleela, Bajirao Mastani, Padmaavat, Gully Boy, etc. According to Forbes in 2017, Ranveer Singh made over Rs. 62.63 Crore during the year which mainly came from the popular brand endorsements.
Despite his box office hits the actor is also an avid endorser of over 34 brands and is known to charge Rs 7 to 12 crore annually for an endorsement deal. Ranveer Singh is one of the highest-paid actor in India and has a net worth of $30 million and a brand value of $102.9 million in 2021.
Here is a list of all the brands Endorsed by Ranveer Singh.
MakeMyTrip is an Indian online travel company that was founded in 2000 by Deep Kalra. The company has its headquarters based in Gurugram, Haryana and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
As of 2018, MakeMyTrip has over 14 company owned travel stores in 14 different cities, more than 30 franchises owned stores in 28 cities and counters in four main airports in India. The company has its offices in countries like New York, Singapore, Kuala Lumpur, Phuket, Bangkok and Dubai.
MakeMyTrip announced Alia Bhatt and Ranveer Singh as its brand ambassadors in 2016 and the duo has so far appeared in many television commercials and campaigns that garnered high visibility and presence across different mediums. The company choose them in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature and recall.
Chings Secret was founded 1996 by Capital Foods and has its headquarters in Mumbai, Maharashtra. The company manufactures products such as noodles, soups, sauces, masalas and chutneys. The mastermind behind this company was Ajay Gupta, who used his marketing experience, to explore profitable niches and came up with Ching’s Secret, a brand that would offer Desi Chinese, an Indo-Chinese or fusion cuisine.
Ranveer Singh has been the face of the brand for more than six years and has been a part of many advertisements and campaigns done by the company. One of the most popular Chings ad has Ranveer doing a music video titled “My name is Ranveer Chings”. The success of this high-energy video helped the company reach out to its audience and become of the big companies the market.
When asked on why Ranveer choose Chings, the actor said that he was happy to be associated with Ching’s Secret as he is also a Hakka Chinese fanatic and is a big fan of their noodles, soups and masalas. He also added that he was proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world.
Thumps Up
Thumps Up is a brand of Coca Cola in India. The company was originally introduced in 1977 to offset the withdrawal of the Coca Cola Company from India, the company was then bought by Coca Cola who re-launched it in order to compete against PepsiCo. In 2012, the company became a leader in the carbonated soft drink market of the country with over 15% market share in the Indian aerated waters markets.
Thumps up as a brand has always had a strong resonance with action, energy and a go getter spirit, this is why Ranveer is considered an ideal brand ambassador for the brand. Ranveer has been featured in many of the brands commercials which consists the actor performing high energy stunts to get a thumps up.
In a statement, Debabrata Mukherjee, the Vice President of Coca Cola India said that, “The company advertising is set apart because its energetic, fast paced and stylishly and inimitable style, which will help amplify the aspirational quotient of the brand.”
Xiaomi India
Xiaomi is a Chinese multinational electronics company that was originally founded in 2010. The company was headquartered is Beijing and is known for manufacturing smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
Xiaomi is also the fourth company in world that has made a self-developed mobile system on chip (SOC) capabilities. In 2018, Xiaomi became the world fourth largest smartphone manufacturer, not only that it also is the leading brand in the Chinese and Indian market. As of 2019, the company got 291.6 million monthly users and 18,170 employees around the world.
Xiaomi made Ranveer Singh as its brand ambassador, the actor has appeared in many advertisements to endorse its range of smartphones in India. According to Anuj Sharma, the CMO of Xiaomi India, the company choose Ranveer as its brand ambassador becausewith the actor the company can establish a meaningful bond with the consumers, in order to gain relevant visibility and create a stronger impact.
JBL is an American company that is known for its high end audio equipment including loudspeakers and headphones. JBL is divided into two segments which are JBL Consumer which creates products for consumer’s home market and JBL Professional which creates products for studios, installed sound, tour sound, portable sound and cinema markets.
The company is owned by Harman International Industries which is a subsidiary of Samsung Electronics. The company announced Ranveer Singh as it Global brand ambassador in 2019, the actor has endorsed many new consumer audio products of JBL and has also participated in marketing initiatives to further strengthen JBL’s dominance in the country.
In a statement PradeepChaudhry, Country Manager of Harman India said that, “Ranveer’s captivating personality, contagious drive and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”
Kotak Mahindra Bank
Kotak Mahindra Bank is an Indian private sector bank that has its headquarters based in Mumbai, Maharashtra. It offers a variety of banking and financial services for corporate clients and retail customers in the areas of personal finance, investment banking, life insurance and wealth management.
As of 2021, Kotak became the third largest Indian private sector bank by market capitalization as it has over 1600 branches and more than 2519 ATMs. Ranveer Singh became the banks’s brand ambassador in 2018 and has done a couple of TV advertisements endorsing the bank’s services.
The most recent ad features Ranveer talking about how our society often discriminates people on the basis of religion, caste, creed, sexual orientation and abilities. The ad also portrays the similarities between Kotak’s 811 service and a bench at a railway station which provides services to everyone despite of where they all come from.
Jack and Jones is one of Europe leading menswear fashion brand, it has a strong legacy of craftsmanship, unmatched quality and exemplary style.
Jack and Jones originally started in 1990 and currently holds a strong position in the sphere of trend inspired fashion for the cosmopolitan man. The company currently has over 1000 stores in 38 countries. In India, the brand stands has over 69 Exclusive Brand Outlets and more than 221 Shop-In-Shop.
Ranveer Singh was announced as the company’s brand ambassador in 2016 with a commercial “Don’t hold back” which became very popular. The adfeatures Ranveer Singh singing a song entitled Don’t Hold Back. In a statement the actor said that, Don’t Hold Back is a strong message that he believe will resonate with the youth of the nation.
Maruti Suzuki
Maruti Suzuki is one the most successful subsidiary of the Japanese automotive manufacturer Suzuki. The company was owned by the Government of India until 2003 after which it was sold to Suzuki Motor Corporation. As of 2018, the company had over 53% in the Indian car market. The first manufacturing factory of the company was established in Gurugram, Haryana.
The company made Ranveer Singh its brand ambassador and so far the actor has appeared in many of its advertisements. One of the recent commercials features Ranveer promoting a new model Maruti Suzuki Nexa Ciaz. The company also made a 6 minutes 47 seconds video in which Ranveer Singh has done a proper review of this new car.
Lloyd is a brand of Havells, and a pioneer in the AC category. Recently the brand has created niche in the country with itsquality standards along with unmatched product range, services and warranty. The company has over 3 million happy customers as it offers a wide variety of technologically advanced and designed ensemble of new-age Air Conditioners, LED TV and Washing Machine.
Lloyd India has gotten Ranveer Singh and Deepika Padukone as their brand ambassador in order to endorse Lloyd range of consumer’s durables. The brand choose the duo because they have a huge following of around 90 million fans on social media. Also, this is the first time the couple came together to endorse the same brand.
Bingo
Bingo is one of the fastest growing branded snack brand that belongs to ITC Limited. Bingo represents ITC Food’s fifth major line the FMCG sector after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery businesses. The ITC Food’s sector is one of the fastest growing FMCG company with an estimated growth rate of 30% annually.
ITC made Ranveer Singh the brand ambassador for Bingo in 2019. In a statement the company said that, the advertisements featuring Ranveer have enthralled the audience with its quirky, fun and lovable sequences. They also added that, Ranveer Singh quintessential quirky avatar is a perfect fit for the brand. Ranveer Singh will now be the face of the brand on all its commercials and ads across multiple media platforms.
Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
What is the brand value of Ranveer Singh?
The brand value of Ranveer Singh is estimated to be around $102.9 million as of 2021.
What are the main brands endorsed by Ranveer Singh?
The main brands endorsed by Ranveer Singh are Kotak Mahindra Bank, Ching’s, ITC’s Bingo Snacks, JBL, Llyod,Xiaomi India, Maruti Suzuki Nexa, Jack And Jones, Thumps Up and MakeMy Trip.
What are the other brands endorsed by Ranveer Singh?
The other brands endorsed by Ranveer Singh are Nerolac Paints, the English Premier League, Manyawar, Nivea Men, Colgate, Okaya Power Group, Flite, Kajaria Ply, Dish TV, Siyaram’s, Big Muscles Nutrition, Jack And Jones, Switzerland Tourism, Vivo, Rupa Innerwear, Head and Shoulders, Kellogg’s, Royal Stag, etc.
How much does Ranveer Singh charge for brand endorsement?
Ranveer Singh is known to charge Rs 7 to 12 crore annually for an endorsements deal.
What is the net worth of Ranveer Singh?
The net worth of Ranveer Singh is estimated to be $30 million.
Conclusion
Ranveer Singh is one the top five celebrities that are in demand for endorsements deals in India. The actor endorses everything from clothing line, deodorant, toothpaste, mobile brands, innerwear, snacks, to soft drinks among others. Ranveer Singhs deals are apparently worth Rs 84 crores which is very close to Akshay Kumar.
Ranveer Singh understands the advertising industry very well as he has experience as a copywriter in advertising firms and hence always tries to add something on his own in the ads which he is featured in.
According to data provided by AdEx India, the actor clocked 11,472 minutes on TV in 2020. Despite the pandemic the actor is still popular especially among the youth related brands because he has hard to get to where he is in the industry, resonates with the young aspirational population and endorses brands targeted to this segment.
Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.
In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.
The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.
Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.
When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.
Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.
Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.
Salman Khan in a Thumps Up commercial
Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.
But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.
Revital H
Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.
Salman in a revital advertisement
The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.
Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.
Salman Khan in a popular Navratna ad
The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.
The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.
Suzuki Motorcycles
The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.
Salman endorsing Suzuki Motorcycles
The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.
Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.
Salman Khan in a Relaxo commercial
Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.
Mountain Dew
Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.
The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.
Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.
Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.
Salman Khan in Realme commercial
Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.
In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.
Dixcy Scott
Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.
Salman Khan in a Dixcy Scott commercial
The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.
Wheel
Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.
While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.
The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.
Frequently Asked Questions
Who is Salman Khan?
Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.
What is the brand value of Salman Khan?
The brand value of Salman Khan is estimated to be $45 million in 2021.
What are the main brands endorsed by Salman Khan?
The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.
What are the other brands endorsed by Salman Khan?
The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.
How much does Salman Khan charge for brand endorsement?
Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.
What is the net worth of Salman Khan?
The net worth of Salman Khan is estimated to be $360 million in 2021.
Conclusion
Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.
From the past few years, Bollywood stars have been trying to do different things to give their career a whole new direction. According to Nasscom report, India is now the third largest startup ecosystem in the world with more than 50 unicorns by 2021. Which is why in the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased.
Bollywood celebs like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Madhuri Dixit Nene, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have become investors or angel investors, while some have also started their own venture by becoming entrepreneurs.
This includes Katrina Kaif who is a British actress that predominantly works in Hindi Cinema. She is one of the highest paid actress in India and is known for her Box office hits like Namastey London, Zindegi Na Milegi Dobara, Bang Bang, Tiger Zinda Hai, Raajneti, etc.
Besides acting Katrina is also involved with her mother’s charity and participates in many stage shows. The actress has recently funded in the e-commerce startup Nykaa and has also started her own makeup brand known as Kay beauty.
Nykaa is an Indian Online shopping site that sells cosmetics and skincare/beauty products. The company was founded by Falguni Nayar and is the number 1 online marketplace for beauty and wellness products in India. Nykaa has its headquarters in Mumbai, Maharashtra and was established in 2012.
The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020 and has grown into a unicorn company with the help of many such investments.
Nykaa is currently present in over 70 stores in India including products from from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy among others.
The main competitors of Nykaa in India are companies like Amazon Fashion, Flipkart Fashion and Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. Nykaa is known to have huge portfolio of more than 1,500 brands with a range of 1.3 lakh products available on all its platforms like website, app and stores.
Katrina Kaif with Falguni Nayar, the founder of Nykaa
Nykaa also offers a wide variety of beauty and grooming products for men, the website also includes Nykaa Pro which caters to their customers with beauty needs and special offers. They also have their own in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. The company also raised Rs 100 Crore from TPG Growth which is an American private equity firm in April 2019.
Katrina Kaif launched her make up brand Kay Beauty in 2019 and went on to invest an undisclosed amount in Nykaa through a secondary transaction. When asked about why she choose to invest in Nykaa, the actress replied by saying that she was familiar with growth of the company’s equity and market leadership and so becoming an investor was a logical step to do.
She also added that Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires Katrina’s work ethic and understanding of beauty products.
Kay Beauty is an Indian Cosmetic Brand that was founded by Katrina Kaif, this beauty line is available on the Nykaa’s website and its retail stores. Nykaa currently has two types of store which are Nykaa On trend and Nykaa Luxe.
Kay beauty is divided three sections which are Kolor, Kover, Kare. The Kolor represents the color cosmetics with eyes, Lips and Nails, while Kover and Kare includes face products with nourishing ingredients. The brand has 48 different pieces of makeup products for eyes and lips just from Kolor Category.
#ItsKayToBeYou Campaign
These products are affordable and are priced at Rs. 249 to Rs. 799. Kay Beauty is India’s first celebrity brand. According to Katrina it has been a long journey and a lot of work for creating the brand the way she wanted it to be. The actress is involved in making decisions from the quality of the products to the textures of the company’s first campaign and photo shoot for the brand.
The Kay Beauty brand was created by Katrina because she is passionate about makeup, understood the art of makeup and gained knowledge about it through her experience of being a model and actor. Which is why the actress know exactly what to convey to consumers when it comes to Kay Beauty.
The company manufactures products that are said to be high-performance and long lasting while caring for ones skin at the same time. Commenting on her vision for the brand Katrina added that Kay beauty is not just another brand endorsement, but her own brand that truly represents who she is.
The Kay Beauty is good at marketing its products and has come up with many interesting hashtags such as the #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that has care ingredients to nourish the skin.
Kay beauty has also recently made a partnership with Nykaa, after which the company gave the Kay beauty team full freedom to create and market the brand.
Katrina partners with nykaa because Nykaa’s team has knowledge on creating unique formulations, educating the consumer and bringing the best beauty trends in the market. What Nykaa also has is a strong network of online distribution and stores all across India which will help the brand reach to top tier cities.
During the launch of Kay Beauty, Falguni Nayar, founder and CEO Nykaa added,
“The launch of Kay Beauty is a proud moment for Nykaa too because it is the country’s first celebrity beauty brand. I have always admired Katrina’s independent spirit and was also inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked relentlessly with passion and dedication to bring this vision to life.”
Katrina also mentioned that this partnership has all the ingredients she is looking for, as Nykaa has all information in business, distribution and technical side of things which is very necessary while starting a brand.
In the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Katrina Kaif and Sonu Sood have helped the startup ecosystem rise during the hard times of global pandemic by investing or endorsing the products of startups. This also includes Madhuri Dixit Nene, as the iconic actress has also funded in a startup GOQii known for its fitness technology.
The Padma Shri awarded actress, Madhuri Dixit has also launched her own online dance academy known as Dance with Madhuri which has increase 5 times because of the ongoing pandemic, she is also the co-founder of the production company called RNM Moving Pictures with her husband Dr. Shriram Nene.
Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality. She is known for her work in movies like Devdas, Hum Aapke Hain Koun, Khalnayak, Dil to Pagal Hain, etc.
Madhuri has so far worked in over 70 Bollywood movies and is also one among the highest paid actresses of India, featured in the Forbes India’s Celebrity 100 list for more than 7 times.
Besides that Madhuri Dixit Nene is also known for her Philanthropic work as she is a part of UNICEF and has been vocal about the rights of children and child labor. She is a prominent name in India and uses her platform to endorse brands or even products from many small startups.
GOQii which is pronounced as Go-key, is a fitness technology company that is known for their range of wearable fitness bands with a mobile app and a personalized remote coaching.
The company is founded by Vishal Gondal who was also the CEO and founder of Indiagames and is headquartered in Menlo Park, California with offices in Mumbai, Maharashtra and Shenzhen, China.
An undisclosed amount was funded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in 2014, as they liked that the company provided an end to end healthcare and wellness experience for users.
GOQii products
The smart-tech enabled and integrated preventive healthcare platform has a long list of investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Ratan Tata, Akshay Kumar, etc.
The wearable fitness brand that GOQii makes collects the activity and sleep data of the user. The data is then reviewed by personal coach through the mobile app, after which the assigned coach guides the user towards a fitness or health goal for them. The app also has premium services which can be accessed after paying a subscription fee.
The app allows its users earn karma points by meeting their target, these points are then donated to a charity of the user’s choice. It also allows users to share their stats on other social media sites.
The mobile app of GOQii also includes health e-commerce store, scheduling health checkups, a health locker and exiting discounts. The company has also launched the personal health locker and a lifestyle doctor known as the GOQii Doctor for medical consultation in 2016.
RNM Moving Pictures Private Limited is a non-government company which was founded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in June of 2012. This company is an embodiment of Madhuri and Dr Nene as it is made with the 30 year old expertise in the Hindi cinema and technology & medical experience.
It has a revenue of $5 million with its headquarters based in Mumbai, Maharashtra. The company is known for producing media and content across all platform by leveraging their individual and combined brand identities.
The company is divided into the sections entertainment, lifestyle, interactive gaming and healthcare. RNM moving pictures combines the individual strengths, brand identities and unique strengths of the power couple Madhuri Dixit Nene and Dr. Shriram Nene in order to produce world class content and media across different platforms.
The company produces digital products which are viewed on MadhuriDixit.com, the Madhuri Dixit app, Tophealthguru.com and DrNene.com across all Apple and Android devices.
The motive of creating these websites is that the fans can connect with Madhuri Dixit, and get the latest information on Madhuri’s film, dance, art, music as well as he actress’s thoughts and recommendation on fashion, health and beauty.
The DancewithMaduri.com which comes under this company is a dance initiative started by her for bringing her passion for dance to the world. The 10 year old company started with an idea of merging different sectors into one platform and giving the user a wide range to choose from.
Dance with Madhuri is a well-established online gamified dance academy that allows its users to learn various dance styles. The Dance With Madhuri platform is the first ever celebrity backed online dance academy in the world and allows people to learn different forms of dancing.
Madhuri says that she started this online dance academy because, “Dancing has been my passion since I was 3 years old, and it only grew stronger with time. Dance with Madhuri is an expression of my gratitude to my ever loving fans who have contributed to what I am today.”
About Dance with Madhuri
These dance forms are taught by renowned dancers/choreographers and the videos are designed to teach all levels of dancers from beginner to advance and are planned in a systematic, authentic and conveniently.
DWM allows its users to exhibit their talents by uploading their videos of the same dance or even their progress videos and much more. DWM teaches dance forms like Bollywood, Bharatnatyam, Kathak, Folk, Club Dance Forms, Latin and Ballroom, Bollyhop, Street dance, Contemporary, Jazz, Ballet, Tap dance and Flamenco among others.
Dance with Madhuri allows its users to learn various dance styles from the best teachers from their online dance courses and workshops. The website also promotes wellness and offers videos on exercise ranging from Core strengthening, stretching, functional training, Pilates, step burn, dancercise etc.
The user can also apply for a certified courses and also connect with other dancers, participate in contest and events and showcase their talent to the world through this platform.
The company started in February 2013, and was created in just three months with the help of online infrastructure and just three in house employees. When the website was launched it crashed after a while because of the overwhelming response that it received.
According to Dr. Nene, they had over 6 million page views and 200,000 users just within a year. The couple and the team reworked upon it and then relaunched it in 2015.
Earlier the DWM generated its revenue solely from sponsorship and advertisement model, but later changed to DTH subscribers in order to create a liner video channel. The company then got over 100,000 paid subscribers and turned profitable with over 50% of its users coming from India and rest the world. Currently in 2020, the business has grown over five times because of the covid 19 pandemic. The team is now planning to explore more avenues and introduce acting, scriptwriting, gourmet cooking, music and much more.
With the global lockdowns in 2020, many dancers and choreographers had lost their daily living which is why DWM gave them an opportunity to have their classes on its platform.
In an interview Dr. Nene added that, “Dance With Madhuri has been self- sustaining and could grow organically but looking at the potential it has, we are looking for strategic partners and funding so that we can expand it further.”
The couple is now working on starting a new venture which will be dedicated for holistic healthcare. Dr Shriram Nene who is a cardiovascular surgeon in America, has been working on starting this healthcare startup from a long time and is said to launch it soon.
In an interview Dr. Nene shares that, “We are trying to build is a holistic, personalized healthcare which can be used across different media platforms. What people really need is a trusted source which is aligned to their health needs from cradle to grave.”
FAQ
Who is Madhuri Dixit Nene?
Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality.
Which is the startup funded by Madhuri Dixit Nene?
The startup funded by Madhuri Dixit Nene is GOQii is a fitness technology company.
What are the ventures started by Madhuri Dixit Nene?
The ventures started by Madhuri Dixit Nene in RNM Moving Pictures Private Limited and Dance with Madhuri.
How much is Madhuri Dixit worth?
Madhuri Dixit approximately has a net worth of $35 million which roughly translates to Rs. 264 Crores.
What is the first movie of Madhuri Dixit?
Madhuri Dixit made her debut with the 1984 film Abodh.
Over the past few years, there has been an increasing number of Bollywood stars trying to do different things to give their career a whole new direction. Some celebrities are investing in startups that align with their interests in order to enter the technological space that is booming in India.
In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone and Sonu Sood have become angel investors to upcoming startups that have potential especially during the hard times of global pandemic.
While some celebrities have become entrepreneurs themselves and are leaving no stone unturned to get into the competitive business world. The latest inclusion in the list of actors turned investors is a world renowned actress, Aishwarya Rai Bachchan.
Aishwarya Rai Bachchan is an Indian actress, who was also crowned Miss World in the year of 1994. The former Miss World is one of the most influential celebrities in India and is a recipient of Padma Shri by The Government of India and The Ordre des Arts et des Lettres by the Government of France.
She is also regarded as the most beautiful woman in the world, often times by the media. The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others. But besides that she is also known for her humanitarian work as she is also the Goodwill ambassador for UNAIDS.
Aishwarya is now an angel investor to a company known as Ambee, which is an environment intelligence startup. The actress has also recently funded in a nutrition based healthcare startup called Possible. This is however, not her first investment as she had also funded in a wind power project in Maharashtra over ten years back.
Lets look at the Startups Funded By Aishwarya Rai Bachchan
Possible
Possible is a nutrition based startup earlier known as Truweight Wellness which was founded by Vishnu Saraf and Megha More in 2015. The company offers research driven nutrition service and healthy food products through its website. It also helps in leading a sustainable health, wealth loss and management of lifestyle diseases.
The startup claims to help over 40 thousand people in losing weight and managing diseases and aims to transform lives of more than 10 million people by helping them fight Lifestyle Disease.
Founders of Possible, Vishnu Saraf and Megha More
The website has over 50,000 success stories with more than 100 nutritionists and doctors and sells more than 50 super foods. The company excels in providing services and products to Combat Obesity, Thyroid, PCOS, Diabetes’s and others.
The company offers a wide variety of services like video tutorials, personal nutritionists, online consultations with doctors, customized meal plans, super foods including a tech based scientist’s analysis with constant mentoring. The strategy of the company is to provide physician supervision by an ayurvedic doctor, a personal health coach that will guide you in dietary habits.
The healthcare startup also offers a Pocket clinic to get on spot advice from doctors and a wide range of nutrient rich food products that are designed by food scientists.
Possible aims to helps people live a long life by converting their own kitchen into a pharmacy and using food as their medicine. Which is why the startup managed to raise Rs. 5 Crore from Aishwarya Rai Bachchan as a part of a larger funding round which raised over Rs. 15 Crore in total.
Possible is also backed by Blacksoil and Kalaari Capital and has also offered letters to raise Rs. 6.69 Crore from six investors. There are over 90 million health conscious people in Indian by 2018, which is expected to reach 130 million by 2022, according to the Redseer report.
With Covid 19 Pandemic, the customers in the country are becoming health conscious and are preferring to eat healthy food to build their immunity.
Ambee is a well-known Bengaluru based, environmental intelligence startup that makes a mobile box which measures particulate matter and high density to better analyze and predict immediate timely emergency warnings.
The company provides data on hyper local air quality for developers, consumers, health researchers and media companies. The company aims to measure the quality of air around the world, the ration sources of emissions, create emission inventory not just for urban but even in rural places around the world.
Aishwarya Rai Bachchan funding Ambee
The company was founded by Akshay Joshi, Jaideep Singh and Madhusudhan Anand in 2017. Ambee provides solutions for indoor air quality of different places like offices and commercial spaces like malls, hotels and cinemas, etc.
The platform helps its users make informed decisions or take preventive measures by providing data and analytics in the times environment distress. The data that the company provides includes sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.
The company monitors air quality with data through 100 sensors that has already been installed across Bengaluru. India has over 14 out of 20 of the most polluted cities in the world. According to World Health Organization (WHO), more than 10% to 50% of the indoor environments in countries like North America, Europe, Australia, Japan and India are polluted.
India has also witnessed a sudden growth in the number of cleantech/air purifier startups like Nanoclean, Clairco, Phoenix Robotix, Chakr Innovation, etc that are trying to solve India’s energy and pollution issues.
They have a variety of air quality monitors that can track a wide variety of pollutants and real time analytics in order to ensure that spaces know what people are breathing at that time and take corrective actions where necessary.
Which is why Aishwarya Rai Bachchan along with her mother Vrinda KR invested over Rs 50 lakh each at Ambee. The IoT startup has so far raised over Rs. 3.22 Crore from multiple investors Techstarts Bangalore, Touchstone Venture LLP, Motivated Minds Wealth LLP and Shekhar Kamal Lodha HUF.
PV Vyshnavi
