The current years many brands are appointing many sportsman and athletes as their brand ambassador. This is because many athletes are not just popular but also have the skills and characteristics that are admired by consumers from all walks of life.
One such unique wrestler that is self-made, and has achieved success through the sheer determination and hard work is none other than the Great Khali. The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor. He became popular during his time in the WWE.
Khali was earlier an officer in the Punjab Police, but made his debut as a professional wrestler in 2000. Khali has also appeared in some Hollywood and Bollywood movies such as The Longest Yard, Get Smart, Kushti, the tree of life, John Cena experience, etc. He also was a part of the popular reality TV show Big Boss in 2010.
The wrestler was the first Indian world heavyweight champion and has defeated well known people like Undertaker, Kane, John Cena, Shawn Micheals and Big Shaw throughout his career. Khali is the founder of Continental Wrestling Entertainment (CWE) which is an Indian professional wrestling promotion and training academy.
From 2006 to 2014, Khali has won several WWE Champions, like World Heavyweight Champion, 2 time CWE Heavyweight Champion, 2 time Slammy Award winner in WWE and winner in the Teisen Hall Six Man Tournament. Recently on 24th March 2021, Khali was inducted into the WWE Hall of Fame.
As of 2021, the net worth of the great Khali is estimated to be over $6 million, which he earned mostly through wrestling. The wrestlers has so far earned over $2.2 million just from his brand endorsement. This fame has also led him to be the brand ambassador of for some brands such as Ambuja Cements Limited, Nestle Munch, Maithan steel and Immortal Tyres.
Here is a list of brands endorsed by The Great Khali.
Ambuja Cements Limited
Ambuja is a leading cement producing company that is known for its home building solutions and sustainable development operations. Ambuja Cement was founded in 1983 and has its headquarters in Mumbai, Maharashtra. The company markets cement and clinker for both domestic and export markets.
In 2006, Ambuja became the partner of Holcim which is the second largest cement manufacturer in the world. Ambuja is one of the most trusted brands in India because it is its products offer sustainable options, designed according to the climatic conditions in India. Currently, Ambuja Cement has a cement manufacturing capacity of 29.65 million tonnes as it has five cement manufacturing plants and eight cement grinding units across India.
The company signed the great Khali as its brand ambassador in 2015. The WWE wrestler has appeared in some ads for Ambuja, one of the best ambuja ads is the mockumentary ad with Khali. In the ad Khali is shown to be in an interview, explaining about how his strength and height were a problem in his earlier days.
The funny commercial shows him struggling with infrastructure and falling in different places while doing his daily tasks, the ad then showcases that after building a home with ambuja cement, he finally understands the joy of being at home. The advertisement was funny, clever and got lakhs of views within a first weeks of its launch.
Nestle Munch is a popular wafers filled chocolate bar sold in India and made by the conglomerate Nestle. Munch comes in various different flavors such as Munch Nuts, Munch Crunch O’Nuts, etc. Its parent company is the FMCG giant Nestle, which is a swiss multinational food and drink company that has its headquarters in Vevey, Switzerland.
Nestle sells a vast variety of products such as Baby food, medical food, cereals, bottled water, dairy products, ice cream, pet food, snacks, etc. Nestlé was formed in 1905, and is now considered to be the largest food company in the world, in terms of revenue. Currently Nestle is sold in 189 countries with more than 447 factories around the world. Nestle started imported its products to the Indian market in 1912 and has a long history with the country.
Nestle is one of the most trusted brands in India because it has helped the country grow for over a century and employs over a million Indians in different roles. Nestle manufactures many products that are well known in India such as Nescafe, Maggi, Kit Kat, Milkmaid, Nestea, and a wide range of Nestle dairy products.
Nestle signed The Great Khali as the endorser for its brand Munch in 2018. Nestle launched the ad campaign featuring Khali and the Bollywood actor Ishaan Khattar shot at the picturesque Dal Lake in Srinagar. The ad showcases the Ishaan being stunned by his date and her chaperone Khali. It further shows Ishaan biting into the Nestle Munch and getting an idea to save his date.
Maithan Steel is one of the leading steel plants of the country as it has history of over half a century. The company specializes in iron and steel, ferro alloys, refractory, power and cement sectors and is available in over 56 countries including Europe and Japan.
Maithan Steel and Power ventured into the iron and steel industry in 2001 and so far has over 1500 direct employees and 10,000 indirect employment. The company aims to deliver the best to its customers by manufacturing products with the best materials by using the latest technology and innovation in Indian and across the world.
The company made The Great Khali its brand ambassador in 2020, the professional wrestler was a part of the ad campaign that reveled its new identity with the tagline “Nirmaan ka Maandand”. Through this ad the company was aiming to increase awareness, educate and inspire consumers on purchasing strong steel like Maithan steel which is said to be made in state of art technology.
Kaushal Agarwalla the Director of Maithan Steel said that, they were glad to be associated with Khali for the campaign, as he would help in establishing the value of strength, bring better engagement, re-install the sense of trust and dependability with their customers.
Immortal Tyres started in 2011 are one of biggest manufacturers of a wide range of Tractor tyres, E-Bikes and Bike tyres. The company created best quality tyres by using the top grade resources. Immortal Tyres are known for their strong construction, premium quality, long service life and affordable prices.
The aim of the company is to meet the changing needs of the customers and offer products as per the client need. The great Khali was signed as the endorser for Immortal Tyres in 2020. The wrestler is also featured in an ad campaign where he showcases the strength and durability of the Tractors tyres.
The Great Khali is one of celebrated wrestlers in the history of WWE and is known for his humble and sincere nature. The professional wrestlers has worked hard to reach to that platform and this are the characteristics that are expected from brand endorsers in the advertising industry.
Khali has over 1.6 million followers on Instagram and 11.8 thousand followers on Twitter and constantly endorsing his training center and other brands on his social media. But was recently the targeted by the impossible requests and memes from trolls, despite that the wrestler seems to take it positively and let it go. Khali is one of the few professional’s wrestlers to be signed as brand ambassador for big brands.
Frequently Asked Questions
Who is The Great Khali?
The Great Khali born as Dalip Singh Rana is an Indian American Professional Wrestler, Wrestling promoter and actor that became popular during his WWE profession.
What is the Net worth of the Great Khali?
The Net worth of the Great Khali is estimated to be $6 million as of 2021.
How much does The Great Khali earn from Endorsements?
The Great Khali is known to earn over $2.2 million from Endorsements
What are the brands endorsed by The Great Khali?
The brands endorsed by The Great Khali are Immortal Tyres, Maithan Steel, Nestle Munch, and Ambuja Cements Limited.
The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer.
Arshad Warsi has received tons of Awards for his splendid performances like The Filmfare Award. He won this prominent award among five great nominees. Arshad Warsi is known for acting in various types of film genres and has endorsed with quite a few brands.
In this article, we will discuss those brands that Arshad Warsi endorsed.
Domino’s Pizza
Domino’s Pizza has always brought real joy and humour to its advertisements. It considers it as a major aspect for the promotion of their widely famous Domino’s Pizza brand. Arshad Warsi with his legendary performance of Circuit in Munna Bhai MBBS and other different characters in films brings a distinct charm and humour to his personality. Therefore, he suits best with humour and joy advertising.
Domino’s Pizza has signed the Bollywood actor, Arshad Warsi as its brand ambassador to take its status to a next level of marketing. With his fame of circuit, there could not be any other fit for the promotion of this prominent brand.
In an interview, the CEO of Domino’s Pizza India Ltd. said, “Arshad Warsi is the perfect fit for Domino’s Pizza. And, we are pretty sure that he with his iconic versatile personality and skills could take our brand to a high rise of success.”
Domino’s Pizza has focused on the audience of youth and urban families, so they needed someone who belongs to the same status and age group. A person who could bring out the real humour in the advertisements and joy to the consumers. That’s why, from all aspects, Arshad Warsi fits perfectly as the brand ambassador of Domino’s Pizza.
One of the very prominent and leading digital insurance companies, ACKO Insurance has signed the Bollywood actor, Arshad Warsi as its brand ambassador. He is the face of its latest marketing campaign. Arshad Warsi along with the cricketers of Mumbai Indians IPL team is also featured in this campaign.
This campaign is focused on bringing awareness to the minds of people on the better ways of buying insurance from ACKO Insurance. This insurance company offers various low insurance premiums without any further side commission.
ACKO Insurance is pretty famous in India as it has sold over 800 million policies and safeguards more than 60 million consumers. Its new campaign featuring Arshad Warsi aims to propagate its policies and gather more consumers with a convenient, hassle-free and good experience along with the low premium offers.
Together with Arshad Warsi and Cricketers of Mumbai Indians IPL Team, ACKO Insurance is aimed to rise and get more beneficial results and outlines for its brand. This campaign is promoting more people to try out this company’s policies.
Pepsi
Pepsi’s TVC is an extremely popular brand in India with its incredible campaigns and services. The brand first featured Arshad Warsi and Amitabh Bachchan in its advertisement. They played out the rural setting which has always been the main focus of this brand.
Both the actors were featured in a short film ad by Pepsi where they acted as a Yuppie sport look by Warsi and an old man by Amitabh Bachchan. It started as some crates of Pepsi were placed on a boat and Arshad Warsi is giving instructions to the boatman to begin paddling.
As they reached halfway, the boatman asked Warsi for some Pepsi to relieve his thirst. But Warsi denied it. Then the old man thought something clever to make Warsi realise.
The trip began again and Warsi was grooming himself but soon he got the shock when the water came upon the base of the boat. This ad was quite famous for the splendid performance of both the actors and the message behind the ad.
Throughout his career, he has endorsed many brands such as Pepsi, Dominos India and ACKO Insurance. Because of his marvellous sense of humour and extraordinary personality, he is the perfect choice for these brands. Arshad Warsi has been tremendous with his performances in various ads.
He has promoted many brands with great enthusiasm. And with his extraordinary joyful personality, he is chosen as the brand ambassador of some very prominent brands.
FAQ
What is the Net worth of Arshad Warsi?
The Net worth of Arshad Warsi is around $40 million.
What is the current age of Arshad Warsi?
Arshad Warsi is 53 years old and was born on Apr 19, 1968.
Who is Arshad Warsi’s Wife?
Maria Goretti is Arshad Warsi’s wife, she is an Indian MTV VJ and has hosted several TV shows.
One of the most common marketing strategies for big companies these days is to get a celebrity brand ambassador to influence consumers and raise awareness among the masses. Celebrity endorsements are popular in the current marketing world as they provide many advantages for both the company as it can reach the target audience and increase the brand equity.
Hrithik Roshan is one of the most popular celebrity brand endorser in India. Hrithik Roshan is an Indian actor that predominantly works in the Hindi Film Industry. The actor has won many hearts by his acting, good looks and dancing skills and for that has won many awards especially in the Filmfares.
Hrithik has consistently been listed in The Forbes India’s Celebrity 100 from 2012 and is one of the highest paid actors in India. The actor is known for his work in movies such as Kaho Naa Pyaar Hai, Kabhi Khushi Kabhi Gham, Koi Mil Gaya, Krrish, Jodhaa Akbar, Guzaarish, Zindagi Na Milegi Dobara, Agneepath, War, etc. Besides his acting career, Hrithik started his own fitness and lifestyle brand known as HRX in 2013.
Hrithik has is a performer and has also appeared as a judge in the dance reality show called Just Dance in 2011. The actor is known to charge over Rs.1.5 to 2 Crores for per endorsements. The net worth of Hrithik Roshan is over $35.66 million, while his brand value was estimated to be $38.9 million in 2019.
Some of the brands endorsed by Hrithik Roshan are HRX, Cure.Fit, Hero Honda, Free Fire, Rado, Zebronics, Paragon, Mountain Dew, He Deodorants, Coca-Cola, Arrow, Reliance,Simpolo Tiles, Donear, Nirma, Tata Tigor, John Players, Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
Here is a list of Brands endorsed by Hrithik Roshan
HRX
HRX is India’s first celebrity based brand that focuses on sports and active lifestyle space. The company has its headquarters in Mumbai Maharashtra and was founded by Hrithik Roshan, Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013. The company has recently become popular for its wide range of products in fitness, sports and training apparels, footwear and accessories.
HRX became Myntra’s subsidiary in 2016. The company has also branched into the audio, sports equipment and small devices space with headphones, headsets, wireless neckbands, earbuds and portable speakers which are now available on Flipkart.
The brand was created by Hrithik to help people achieve their fitness goals. Hrithik has also made many multimedia commercials for his brand, making the brand one of the largest homegrown active-wear brands that competes with select offerings from Nike, Adidas and Puma.
Cure.fit
Cure.fit is one of the most popular fitness and healthcare companies in India and has many group workout fitness centres in cities like Bengaluru, Hyderabad, Delhi and Gurugram. The company is headquartered in Bengaluru, Karnataka and was founded by Mukesh Bansal and Ankit Nagori in 2016.
Cure.fit offers services physical and mental well being across four different flagship sectors which are cult.fit, eat.fit, mind.fit and care.fit. Cure.fit offers workout format such as Zumba, Yoga, Boxing, Strength & Conditioning, Sports Conditioning, HRX by Hrithik Roshan, Prowl by Tiger Shroff, Football and Running and also has DIY workout packs on their app and website.
The company made Hrithik Roshan its brand ambassador for five years at the cost of Rs 100 crore. Which is why the the centers and the app of Cure.fit offer a Hrithik’s personal brand HRX’s specialized workout plan. The actor also made a fitness advertisements for the brand.
Garera Free Fire is one of the top battle royale games that is developed by 111 Dots studio and published by Garera. The online mobile game became the most downloaded mobile game globally in 2019 and gained popularity in Asian and Latin American countries.
As of 2020, the game has over 80 million daily active users globally and has also grossed more than $1 billion worldwide. The game has recently made Hrithik Roshan its brand new character in Free Fire, as a part of the Be The Hero Campaign.
The actor will be known as Jai in the game and is said to be the first-ever playable Indian character in the battle royale game. Commenting on partnership, the actor said that he was thrilled to be a part of the Free Fire universe and that his official avatar, Jai, was very cool. He also added that, he hopes that all the players enjoy this unique experience.
Rado
Rado is one of the oldest and a globally recognized brand that was founded in Lengnau, Switzerland in 1917. The company is known for its innovative design and its use of revolutionary new materials to create some of the world’s most beautiful and durable watches.
Rado is a pioneer in watch making and making its philosophy “if we can imagine it, we can make it” come true even today. The company signed Hrithik Roshan as it brand ambassador for six years and has so far appeared in some television commercials.
In an interview, Matthias Breschan, CEO of Rado, said that, “Hrithik is the perfect fit for us as brand ambassador not only because he is a young and dynamic celebrity actor who is willing to take risks but he is also very accessible.”
Zebronics is a home based company that was started in 1997 and is known for revolutionizing technology for the masses. Zebronics has its retail presence in more than 50,000 and has over 1,200 people across 31 Offices and 111 plus care centers across India. The company made Hrithik Roshan its brand ambassador in 2017.
The company manufactures a wide range of high quality and reliable products such as Soundbars, Home Theatres, Headphones, Earphones, TWS, Gaming Cabinets, Monitor, Keyboards, Mouse, Power Banks, Computer, Mobile & Laptop Accessories, Fitness Bands, Smart Watch, CCTV, Smart Home Automation, Oximeters, Power UPS with best price, brand warranty and after-sales support.
Commenting on the association, Mr. Rajesh Doshi, The Director of Zebronics said that, “Hrithik Roshan is undoubtedly the indisputable choice for our brand, because he is a versatile actor with youthful enthusiasm and positive inspiration, that will bring new vigor and dynamism to the brand to further expand our customer reach”
Mountain Dew
Mountain Dew is carbonated soft drink that was manufactured by PepsiCo. The drink was invested in 1970 by Tennesee beverage bottlers Barney and Ally Hartman. The company was acquired by the then by the Pepsi-Cola company in 1964.
Mountain Dew accounts to more than 80% of citrus soft drinks in America and competes with companies like Company’s Mello Yello and Surge, and Dr Pepper Snapple Group’s Sun Drop. As of 2017, Mountain Dew represented over 6.6% share of the carbonated soft drinks market in America.
Hrithik Roshan has been the face of the brand for a few years and been featured in many ad commercial of the ‘Darr Ke Aage Jeet Hai’ campaign which involves the actor to perform perform grand and larger than life action stunts that showcases overcoming one’s fears to achieve great success.
Paragon is a popular footwear company that was founded by P.V. Abraham, K.U. Thomas and K.U. Scaria 1975 in Kottayam, Kerala. The company currently has over 10,000 employees and over 20 brands under its umbrella.
Paragon has 24 manufacturing plants with a total production capacity of 400,000 pairs of footwear per day and 470 distributors across India. The company has grown to become the No.1 footwear brand in India. The company made Hrithik Roshan its brand ambassador in 2018 because the company wanted to expand their presence among the young generation of India.
Joseph Zachariah, the Director of sales and marketing of the company in an interview said that, “Hrithik was our obvious choice to endorse the brand, because his image is in perfect sync with our brand’s key attributes. The actor’s appeal as a style icon cuts across all age groups and spans entire India. We are very happy to have him as our brand ambassador.”
Arrow
Arrow is a menswear brand that currently belongs to Arvind Fashions Limited. The company was at one point been ranked as the most trusted brand in the apparel category by the TRA’s The Brand Trust Report, India Study in 2018. The company has a legacy of more than 167 years and has also been in the country for the last 25 years.
Arrow is known to have over 250 exclusive brand stores and more than 500 shop in shop counters all across the country. Hrithik Roshan was made signed as the brand ambassador for Arrow in 2020. The actor was recently featured in the brand’s ‘On Top of the World’ campaign.
Commenting on the association with the company, the actor said that, he consider style to be an extension of one’s personality and suiting up with Arrow, adds a touch of the brand ethos to my appearance. He also added that, the brand’s seasoned adaptability to fashion trends since 1851, and decades of consumer trust, making him proud to endorse Arrow.
Oppo is a popular Chinese consumer electronics company that has its headquarters in Dongguan, Guangdong. The company offers a wide range of products are smartphones, audio devices, power banks, blu ray players and other electronic products.
Oppo was initially launched in 2004 and has so far expanded to over 40 countries selling phones at over 200,000 retail stores. Oppo sells its smartphones offline in over 20 markets around the world, and offers online sales to more than 50 countries. Oppo signed both Hrithik Roshan and Sonam Kapoor as the brand ambassadors for the South Asia region.
Both the actors have been the face of the company since 2014 and have been featured together in the multimedia ad commercials for endorsing the Oppo smartphones. Sky Li, Vice President of Oppo said that, “Both the actors are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter.”
Nirma
Nirma is well known group of companies that has its headquarters in Ahmedabad, Gujarat. The company manufactures products such as from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and even injectables. Nirma has been one of the most trustable Indian brand for decades as it was started in 1969 by Karsanbhai Patel.
So far the company has 25,000 employees, multiple manufacturing plants and a turnover of ₹20500 crore. Nirma’s network consists of more than 400 distributors and over 20 lakh retail outlets across the country.
Hrithik Roshan was signed as the brand ambassador of Nirma in 2016 and has since then been featured in many of its ad commercials. One of the ads show Hrithik endorsing the Advance range of detergent with its new tagline “Sirf yaadon ko sambhaliye, daagon ko nahi”.
WhiteHat Jr is a Indian ed-tech company and India’s first live online platform that teaches kids coding and math. The children also get to learn about topics such as structure, sequence, algorithmic thinking and even coming up with creative outcome such as animations and apps.
The classes on this platform are taught through a live 1:1 session. WhiteHat Jr also helps in connecting top certified teachers to children. The latest ad campaign featuring Hrithik urges students to book their online coding class and sample the platform.
Donear Industries Ltd
Donear Industries Ltd is a pioneer in the textile industry as it has more than 4 decades of experience. The company has its headquarters in Mumbai, Maharashtra and offers a huge variety of fabrics for suiting and shirting across Poly Viscose, Cotton, Poly Wool and Terry Wool.
It currently is available in more than 200 stores across the country and even export its fabric to over 30 countries. Donear fabrics has a network of 50 plus agents, over 300 wholesalers and more than a 50,000 retailers. Commenting on his association with the brand,
Hrithik said that, he is extremely happy to be associated with the Donear Industries as it offers great quality and a wide range of menswear fabric. Given the strong brand image and the quality that the company is known for, I am sure that Donear will further enhance its position as the most preferred fashion brands for menswear in India.”
Plasto Pipes and Tanks
Plasto Pipes and Tanks is a leading manufacturer, a wholesaler and retailer. The company has a wide range of products such as Water Storage Tank, Pipe fittings, Agri Pipe, Tank Connector, Flush Tank, etc.
The company was established in 1986 and since then is known for its tanks that have better flow properties, better longevity, more hygienic, easy to install and non-corrosion. Hrithik became the company’s brand ambassador and has even advertised the company by talking about the strength and reliability of their tanks in the TV commercial.
Flamingo Health is flagship brand of a healthcare company known as Ascent Meditech. Ascent Meditech Limited is known to be aleading player in Orthopedic Soft Goods, mobility, wound-care and healthcare products. Flamingo currently has more than 300 products that are sold in 47 countries globally.
Some of its well-known products that offer pain management solutions are the heat belt, knee cap, lumbar sacro belt and anklet. The company made Hrithik the brand ambassador for the brand and the actor was also featured in a campaign delivering a thought provoking message.
John Players
John Players is men’s apparel brand that is owned by the conglomerate ITC. The company was launched in 2002, and is known for men’s shirts, trousers, cargos, T-shirts, denims, outerwear, suits and accessories. The range of clothes at john players is crafted in line with the fashion preferences of youth and the most contemporary fashion trends.
The brand is also affordable for making the brand accessible to people at large and is available in over 1500 multi-brand outlets across India. Hrithik became its brand ambassador in 2005 and in an interview mentioned that the brand just what today’s generation looks for- vibrant colours, playful styling and very comfortable fits.
He Deodorants
He’ deodorant is a brand that makes Men’s products and owned by the FMCG major Emami. He’ deodorant is available in 14 different variants that are named Smart, Confident, Extrovert, Recharge, Ruler, Magician, Arctic, Lagoon, Intense, Force, Passion, Power, Yin & Yang and Angel & Demon.
The wide range of deodorant offers a wide range of fragrances from the citrus, oriental, marine, fougere, woody and to even the musk families. The actor was made the company’s brand ambassador, the actor is also featured endorsing its deodorants with its tag line ‘Be Interesting’ in the ad commercials.
Hrithik Roshan is an Indian actor that predominantly works in the Bollywood Film Industry.
What is the brand value of Hrithik Roshan?
The brand value of Hrithik Roshan was estimated to be $38.9 million in 2019.
What are the main brands endorsed by Hrithik Roshan?
The main brands endorsed by Hrithik Roshan are Nirma, Oppo, Arrow, Paragon, Mountain Dew, Zebronics, Rado, Garera Free Fire, Cure.Fit, HRX.
What are the other brands endorsed by Hrithik Roshan?
The other brands endorsed by Hrithik Roshan are Hero Honda, He Deodorants, Coca-Cola, Reliance, Simpolo Tiles, Donear, Tata Tigor, John Players,Treeview Televisions, True Fan, White Hat Jr, Plasto Pipes and Tanks, Euro, Pratik, Flamingo.
How much does Hrithik Roshan charge for brand endorsement?
Hrithik Roshan is known to charge over Rs.1.5 to 2 Crores for per endorsements.
What is the net worth of Hrithik Roshan?
The net worth of Hrithik Roshan is over $35.66 million in 2019.
Conclusion
The actor is known by many names such as sexiest man in Asia, the Greek God, etc as he is the heartthrob of Bollywood. The Bollywood star has a strong social media presence, with about 35.9 million followers on Instagram and 30.6 million followers on Twitter. This is why many brands have made the actor face of their company. The actor is also the co-founder of his own brand HRX and constantly endorsing his and other big and upcoming brands.
The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and services. Having a global celebrity will help the company reach its target audience.
Which is why celebrities like Priyanka Chopra, that have a foothold in the global audience are always in demand by both Indian and international brands. Priyanka Chopra Jonas is an Indian actress, model, singer and recently a film producer. Priyanka is one of the highest paid actresses in the country and has also won the world renowned pageant, Miss World in 2000.
The actress has won many awards and accolades such as Filmfares, National Film Awards and was also honored with Padma Shri by the Indian Government. According to Forbes, Priyanka Chopra is in the list of The 100 most influential people in the world. Priyanka is known for work in movies such as 7 Khoon Maaf, Barfi, Mary Kom, Dil Dhadakne Do, Kaminey, Bajirao Mastani, The Sky is Pink, The White Tiger, etc.
She is also played the role of a main character in the American thriller series Quantico. Besides her acting career, Priyanka has released three singles, given her vocals for songs in the movie and has also producer some well-known movies.
The actress is known to charge over 5 crore and even Rs. 2 crores for an Instagram post for brand promotion. The brand value of the actress is estimated to be Rs. 2.65 billion, with a net worth of $50 million in 2021.
The actress has endorsed brands such as Bumble, Pepsi, Pantene, Nokia, Assam Tourism, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, UNICEF, Beats by Dre, Schmitten Luxury Chocolates, Lux, Xpert Dish Wash, Colgate, Pro-Ease, Hero MotoCorp, Josco, LYF Smart Phones, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
Lets look at the List of the brands endorsed by Priyanka Chopra
Appy Fizz
Appy Fizz is a carbonated apple juice brand that is under Parle Agro. The company introduced Appy Fizz in 2005 after the success of the Appy another apply juice brand popular in India. Parle Agro launched a similar drink Grappo Fizz a carbonated grape juice, which failed because of a campaign.
Appy Fizz is also manufactured and marketed in countries like Bangladesh by Global Beverage Co Ltd. under license from Parle Agro. Priyanka became the brand ambassador of the brand in 2016 and has appeared in many ad commercial endorsing the brand.
Parle Agro came up with a multimedia campaign featuring Priyanka and the South Indian star Jr.NTR in order to create a tremendous buzz among the current generation. With Priyanka endorsing Appy Fizz, the brand has repositioned itself very bold, memorable and a cult brand.
Nirav Modi Jewels
Nirav Modi was one of the top luxury diamond jeweler known for its diamond studded jewelry. The brand was known for its collection of bracelets, earrings, necklaces, pendates, rings, etc.
At the time Priyanka was made the brand ambassador she said that, “My association with Nirav Modi is like meeting of minds in many ways. We are both proud of our Indian heritage and are also united by the idea of bringing a modern Indian to the global forefront.”
Priyanka became the brand ambassador and hasappeared in an ad commercial along with actor Siddhrath Malhotra, but terminated her three year contact in the light of the allegations of financial fraud against Nirav Modi.
Bumble is an American social media company that is known for its online dating app that facilitates communication between interested users. One of the most unique feature of the app is that in heterosexual matches, only the female users can make the first contact with matched male users, while in same sex matches both can send a message first.
The company was founded by Whitney Wolfe Herd and is a competitor to Tinder another dating app in the Indian and international market. As of 2021, the app has over 42 million monthly users across 150 countries and is valued at $1billion according to Forbes.
Priyanka not only endorses the app but also acts as a partner, advisor, and investor of the company. With the help of Priyanka, Bumble has expanded in the country and has also made women feel safe using dating apps in India. Commenting on her investment in the company the actress said that “I’ve always believed that investing in women is key to social transformation and economic growth.”
Pantene
Pantene is a world famous brand of hair care products that are owned by Procter and Gamble. The company was originally started in 1945 by Hoffmann La Roche. Pantene was purchased by Procter and Gamble in 1985 in order to compete in the Beauty products market.
The brand is known for its products such as 2-in-1 shampoo and conditioning formula like Pantene Pro-V. Priyanka became the company’s global brand ambassador, making her the first Indian actor to represent the brand globally.
In an interview the actress said that she is excited to be the new global ambassador for Pantene. She also added that the brand is a favorite around the world and she loves that Pantene celebrates and advocates that being strong is beautiful.
Garnier is one of the top cosmetics brands that belongs to the French cosmetic conglomerate L’Oreal. The brand is known for hair and skin care products and has so far branded its image as a healthy beauty expert by providing nature based solutions to combat pollution, acne UV and fatigue.
The company sells its products in numerous countries worldwide with products targeting for different skin types and cultures. Priyanka was the brand ambassador of Garnier and has been featured in commercials endorsing the Garnier Light Ultra Intense Fairness Moisturizer in both the print and television campaign.
But over past years priyanka has expressed her regret over appearing in adverts for skin-lightening cosmetics. In an interview, priyanka called the ponds and garnier fairness endorsements to be one of her profound regrets and apologized for the same.
Colgate
The Colgate Palmolive Limited is an American company which is a leader in India when it comes to scientifically proven oral care products. The company is known for its products its wide range of products such as toothbrushes, dental floss, tooth powder, mouthwash and other specialized range of dental therapies.
The Colgate Palmolive India Ltd was initially incorporated in 1937. Priyanka Chopra became Colgate brand ambassador and has also been featured in it campaigns and ads endorsing its Colgate Active Salt Neem’s toothpaste that recommends proper oral care.
Eric Jumbert the marketing director of Colgate-Palmolive (India) Limited said that the company found the actress to be the perfect fit to be the company’s brand ambassador as she has inspiring personality and global superstar who embodies our brand values so well.
LYF pronounced as Life is is one of the top mobile companies in India. Also known as Reliance LYF, the Indian smartphone manufacturer has its headquarters based in Mumbai, Maharashtra. The company is a subsidiary of Jio which is owned by Reliance Industries.
LYF has also became the country’s fifth largest smartphone player and the second largest LTE phone supplier. The company signed Priyanka Chopra as it brand ambassador for LYF smartphones in 2016.
The actress has been a part of many multimedia campaigns. The company made a commercial featuring Priyanka showcasing the newest smartphone, LYF Earth 2. The actress also tweeted an ad for the phone, where she is seen explaining the features of the device in the most natural way.
Schmitten Luxury Chocolates
Schmitten Chocolates is a surat based chocolate brand that is owned by Rajhans Group. The brand has grown to become one of the well-known names in the luxury chocolate business. With the brands such as Schmitten and Hoppits, Rajhans group has got a turnover Rs 300 crore in just four years of its launch.
Luxury Chocolates are available in dark and milk chocolates with seven different variants. The company is planning to expand it and is expecting sales worth Rs 1,000 crore from chocolates.
Which is why the group choose Priyanka as the brand ambassador for the schmitten brand. The actress has appeared in many of its commercials endorsing its luxury chocolates.
The Assam state government signed an agreement with the international star Priyanka Chopra to become a brand ambassador for Assam tourism in 2016. The actress was featured in the Awesome Assam Campaign which showcased the actress exploring and enjoying her stay while attending a friend’s wedding in Assam.
The Awesome Assam campaign was launched in 2017 by the Assam Tourism board in order to boost the tourism sector in the state. The campaign focused on the one-horned rhino, Assam Tea and the mighty Brahmaputra.
Xpert Dish Wash
Xpert is a dishwash brand that is owned by RSPL Group. The brand has a history of television advertisements that portray how its products have made the life of homemakers easier. The brand signed Priyanka Chopra as its brand ambassador and with the help of priyanka the brand wants to attract more customers and make it reach its target audience.
Priyanka Chopra Jonas is one of the most popular an Indian actress, model, singer and recently a film producer.
What is the brand value of Priyanka Chopra?
The brand value of Priyanka Chopra is estimated to be Rs. 2.65 billion.
What are the main brands endorsed by Priyanka Chopra?
The main brands endorsed by Priyanka Chopra are Bumble, Assam Tourism, Garnier, Nirav Modi, Appy Fizz, Xpert Dish Wash, Colgate, LYF Smart Phones, Schmitten Luxury Chocolates, Pantene, etc.
What are the other brands endorsed by Priyanka Chopra?
The other brands endorsed by Priyanka Chopra are Pepsi, Nokia, TAG Heuer, UNICEF, Beats by Dre, Lux, Pro-Ease, Hero MotoCorp, Josco, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
How much does Priyanka Chopra charge for brand endorsement?
Priyanka Chopra is known to charge over Rs. 2 crores for an Instagram post for brand promotion.
What is the net worth of Priyanka Chopra?
The net worth of Priyanka Chopra is over $50 million as of 2021.
Conclusion
From being crowned as the Miss World to getting married to Nick Jonas, the actress been the face for various brands worldwide. Priyanka Chopra is currently one the most talked about Indian people in the world as she has established a food hold in the Hollywood by playing lead roles in top rated movies. Priyanka is also the second highest most followed Indian on social media platform after Virat Kohli.
Another reason for her being in demand in the advertising world is that the actress has earned a name for herself in the world with hard work and perseverance which are key requirement for a brand ambassador. The global fame has led the actress to work with many Indian and international brands, ranging from gadget to cell phone to cosmetic products to watches and with the current pace of her growing popularity the list is bound to get longer.
Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will represent the image and promise of their brand.
That is why Ranveer Singh is among the top five most in demand celebrity for brand endorsements in India. The reason for his popularity in the advertising world is because he is a talented and a versatile actor with a huge fan following especially among the youth. Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
The actor has won several awards in the Filmfares and also has been featured in the Forbes India’s Celebrity 100 list since 2012. Ranveer Singh is known for versatile performance in movies such as Band Baaja Baaraat, Lootera, Goliyon Ki Raasleela Ramleela, Bajirao Mastani, Padmaavat, Gully Boy, etc. According to Forbes in 2017, Ranveer Singh made over Rs. 62.63 Crore during the year which mainly came from the popular brand endorsements.
Despite his box office hits the actor is also an avid endorser of over 34 brands and is known to charge Rs 7 to 12 crore annually for an endorsement deal. Ranveer Singh is one of the highest-paid actor in India and has a net worth of $30 million and a brand value of $102.9 million in 2021.
Here is a list of all the brands Endorsed by Ranveer Singh.
MakeMyTrip is an Indian online travel company that was founded in 2000 by Deep Kalra. The company has its headquarters based in Gurugram, Haryana and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
As of 2018, MakeMyTrip has over 14 company owned travel stores in 14 different cities, more than 30 franchises owned stores in 28 cities and counters in four main airports in India. The company has its offices in countries like New York, Singapore, Kuala Lumpur, Phuket, Bangkok and Dubai.
MakeMyTrip announced Alia Bhatt and Ranveer Singh as its brand ambassadors in 2016 and the duo has so far appeared in many television commercials and campaigns that garnered high visibility and presence across different mediums. The company choose them in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature and recall.
Chings Secret was founded 1996 by Capital Foods and has its headquarters in Mumbai, Maharashtra. The company manufactures products such as noodles, soups, sauces, masalas and chutneys. The mastermind behind this company was Ajay Gupta, who used his marketing experience, to explore profitable niches and came up with Ching’s Secret, a brand that would offer Desi Chinese, an Indo-Chinese or fusion cuisine.
Ranveer Singh has been the face of the brand for more than six years and has been a part of many advertisements and campaigns done by the company. One of the most popular Chings ad has Ranveer doing a music video titled “My name is Ranveer Chings”. The success of this high-energy video helped the company reach out to its audience and become of the big companies the market.
When asked on why Ranveer choose Chings, the actor said that he was happy to be associated with Ching’s Secret as he is also a Hakka Chinese fanatic and is a big fan of their noodles, soups and masalas. He also added that he was proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world.
Thumps Up
Thumps Up is a brand of Coca Cola in India. The company was originally introduced in 1977 to offset the withdrawal of the Coca Cola Company from India, the company was then bought by Coca Cola who re-launched it in order to compete against PepsiCo. In 2012, the company became a leader in the carbonated soft drink market of the country with over 15% market share in the Indian aerated waters markets.
Thumps up as a brand has always had a strong resonance with action, energy and a go getter spirit, this is why Ranveer is considered an ideal brand ambassador for the brand. Ranveer has been featured in many of the brands commercials which consists the actor performing high energy stunts to get a thumps up.
In a statement, Debabrata Mukherjee, the Vice President of Coca Cola India said that, “The company advertising is set apart because its energetic, fast paced and stylishly and inimitable style, which will help amplify the aspirational quotient of the brand.”
Xiaomi India
Xiaomi is a Chinese multinational electronics company that was originally founded in 2010. The company was headquartered is Beijing and is known for manufacturing smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
Xiaomi is also the fourth company in world that has made a self-developed mobile system on chip (SOC) capabilities. In 2018, Xiaomi became the world fourth largest smartphone manufacturer, not only that it also is the leading brand in the Chinese and Indian market. As of 2019, the company got 291.6 million monthly users and 18,170 employees around the world.
Xiaomi made Ranveer Singh as its brand ambassador, the actor has appeared in many advertisements to endorse its range of smartphones in India. According to Anuj Sharma, the CMO of Xiaomi India, the company choose Ranveer as its brand ambassador becausewith the actor the company can establish a meaningful bond with the consumers, in order to gain relevant visibility and create a stronger impact.
JBL is an American company that is known for its high end audio equipment including loudspeakers and headphones. JBL is divided into two segments which are JBL Consumer which creates products for consumer’s home market and JBL Professional which creates products for studios, installed sound, tour sound, portable sound and cinema markets.
The company is owned by Harman International Industries which is a subsidiary of Samsung Electronics. The company announced Ranveer Singh as it Global brand ambassador in 2019, the actor has endorsed many new consumer audio products of JBL and has also participated in marketing initiatives to further strengthen JBL’s dominance in the country.
In a statement PradeepChaudhry, Country Manager of Harman India said that, “Ranveer’s captivating personality, contagious drive and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”
Kotak Mahindra Bank
Kotak Mahindra Bank is an Indian private sector bank that has its headquarters based in Mumbai, Maharashtra. It offers a variety of banking and financial services for corporate clients and retail customers in the areas of personal finance, investment banking, life insurance and wealth management.
As of 2021, Kotak became the third largest Indian private sector bank by market capitalization as it has over 1600 branches and more than 2519 ATMs. Ranveer Singh became the banks’s brand ambassador in 2018 and has done a couple of TV advertisements endorsing the bank’s services.
The most recent ad features Ranveer talking about how our society often discriminates people on the basis of religion, caste, creed, sexual orientation and abilities. The ad also portrays the similarities between Kotak’s 811 service and a bench at a railway station which provides services to everyone despite of where they all come from.
Jack and Jones is one of Europe leading menswear fashion brand, it has a strong legacy of craftsmanship, unmatched quality and exemplary style.
Jack and Jones originally started in 1990 and currently holds a strong position in the sphere of trend inspired fashion for the cosmopolitan man. The company currently has over 1000 stores in 38 countries. In India, the brand stands has over 69 Exclusive Brand Outlets and more than 221 Shop-In-Shop.
Ranveer Singh was announced as the company’s brand ambassador in 2016 with a commercial “Don’t hold back” which became very popular. The adfeatures Ranveer Singh singing a song entitled Don’t Hold Back. In a statement the actor said that, Don’t Hold Back is a strong message that he believe will resonate with the youth of the nation.
Maruti Suzuki
Maruti Suzuki is one the most successful subsidiary of the Japanese automotive manufacturer Suzuki. The company was owned by the Government of India until 2003 after which it was sold to Suzuki Motor Corporation. As of 2018, the company had over 53% in the Indian car market. The first manufacturing factory of the company was established in Gurugram, Haryana.
The company made Ranveer Singh its brand ambassador and so far the actor has appeared in many of its advertisements. One of the recent commercials features Ranveer promoting a new model Maruti Suzuki Nexa Ciaz. The company also made a 6 minutes 47 seconds video in which Ranveer Singh has done a proper review of this new car.
Lloyd is a brand of Havells, and a pioneer in the AC category. Recently the brand has created niche in the country with itsquality standards along with unmatched product range, services and warranty. The company has over 3 million happy customers as it offers a wide variety of technologically advanced and designed ensemble of new-age Air Conditioners, LED TV and Washing Machine.
Lloyd India has gotten Ranveer Singh and Deepika Padukone as their brand ambassador in order to endorse Lloyd range of consumer’s durables. The brand choose the duo because they have a huge following of around 90 million fans on social media. Also, this is the first time the couple came together to endorse the same brand.
Bingo
Bingo is one of the fastest growing branded snack brand that belongs to ITC Limited. Bingo represents ITC Food’s fifth major line the FMCG sector after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery businesses. The ITC Food’s sector is one of the fastest growing FMCG company with an estimated growth rate of 30% annually.
ITC made Ranveer Singh the brand ambassador for Bingo in 2019. In a statement the company said that, the advertisements featuring Ranveer have enthralled the audience with its quirky, fun and lovable sequences. They also added that, Ranveer Singh quintessential quirky avatar is a perfect fit for the brand. Ranveer Singh will now be the face of the brand on all its commercials and ads across multiple media platforms.
Ranveer Singh is an Indian actor known for his work in the Bollywood Industry.
What is the brand value of Ranveer Singh?
The brand value of Ranveer Singh is estimated to be around $102.9 million as of 2021.
What are the main brands endorsed by Ranveer Singh?
The main brands endorsed by Ranveer Singh are Kotak Mahindra Bank, Ching’s, ITC’s Bingo Snacks, JBL, Llyod,Xiaomi India, Maruti Suzuki Nexa, Jack And Jones, Thumps Up and MakeMy Trip.
What are the other brands endorsed by Ranveer Singh?
The other brands endorsed by Ranveer Singh are Nerolac Paints, the English Premier League, Manyawar, Nivea Men, Colgate, Okaya Power Group, Flite, Kajaria Ply, Dish TV, Siyaram’s, Big Muscles Nutrition, Jack And Jones, Switzerland Tourism, Vivo, Rupa Innerwear, Head and Shoulders, Kellogg’s, Royal Stag, etc.
How much does Ranveer Singh charge for brand endorsement?
Ranveer Singh is known to charge Rs 7 to 12 crore annually for an endorsements deal.
What is the net worth of Ranveer Singh?
The net worth of Ranveer Singh is estimated to be $30 million.
Conclusion
Ranveer Singh is one the top five celebrities that are in demand for endorsements deals in India. The actor endorses everything from clothing line, deodorant, toothpaste, mobile brands, innerwear, snacks, to soft drinks among others. Ranveer Singhs deals are apparently worth Rs 84 crores which is very close to Akshay Kumar.
Ranveer Singh understands the advertising industry very well as he has experience as a copywriter in advertising firms and hence always tries to add something on his own in the ads which he is featured in.
According to data provided by AdEx India, the actor clocked 11,472 minutes on TV in 2020. Despite the pandemic the actor is still popular especially among the youth related brands because he has hard to get to where he is in the industry, resonates with the young aspirational population and endorses brands targeted to this segment.
Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.
In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.
The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.
Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.
When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.
Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.
Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.
Salman Khan in a Thumps Up commercial
Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.
But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.
Revital H
Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.
Salman in a revital advertisement
The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.
Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.
Salman Khan in a popular Navratna ad
The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.
The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.
Suzuki Motorcycles
The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.
Salman endorsing Suzuki Motorcycles
The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.
Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.
Salman Khan in a Relaxo commercial
Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.
Mountain Dew
Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.
The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.
Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.
Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.
Salman Khan in Realme commercial
Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.
In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.
Dixcy Scott
Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.
Salman Khan in a Dixcy Scott commercial
The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.
Wheel
Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.
While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.
The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.
Frequently Asked Questions
Who is Salman Khan?
Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.
What is the brand value of Salman Khan?
The brand value of Salman Khan is estimated to be $45 million in 2021.
What are the main brands endorsed by Salman Khan?
The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.
What are the other brands endorsed by Salman Khan?
The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.
How much does Salman Khan charge for brand endorsement?
Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.
What is the net worth of Salman Khan?
The net worth of Salman Khan is estimated to be $360 million in 2021.
Conclusion
Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.
From the past few years, Bollywood stars have been trying to do different things to give their career a whole new direction. According to Nasscom report, India is now the third largest startup ecosystem in the world with more than 50 unicorns by 2021. Which is why in the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased.
Bollywood celebs like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Madhuri Dixit Nene, Katrina Kaif, Deepika Padukone, Aishwarya Rai Bachchan and Sonu Sood have become investors or angel investors, while some have also started their own venture by becoming entrepreneurs.
This includes Katrina Kaif who is a British actress that predominantly works in Hindi Cinema. She is one of the highest paid actress in India and is known for her Box office hits like Namastey London, Zindegi Na Milegi Dobara, Bang Bang, Tiger Zinda Hai, Raajneti, etc.
Besides acting Katrina is also involved with her mother’s charity and participates in many stage shows. The actress has recently funded in the e-commerce startup Nykaa and has also started her own makeup brand known as Kay beauty.
Nykaa is an Indian Online shopping site that sells cosmetics and skincare/beauty products. The company was founded by Falguni Nayar and is the number 1 online marketplace for beauty and wellness products in India. Nykaa has its headquarters in Mumbai, Maharashtra and was established in 2012.
The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020 and has grown into a unicorn company with the help of many such investments.
Nykaa is currently present in over 70 stores in India including products from from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy among others.
The main competitors of Nykaa in India are companies like Amazon Fashion, Flipkart Fashion and Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. Nykaa is known to have huge portfolio of more than 1,500 brands with a range of 1.3 lakh products available on all its platforms like website, app and stores.
Katrina Kaif with Falguni Nayar, the founder of Nykaa
Nykaa also offers a wide variety of beauty and grooming products for men, the website also includes Nykaa Pro which caters to their customers with beauty needs and special offers. They also have their own in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. The company also raised Rs 100 Crore from TPG Growth which is an American private equity firm in April 2019.
Katrina Kaif launched her make up brand Kay Beauty in 2019 and went on to invest an undisclosed amount in Nykaa through a secondary transaction. When asked about why she choose to invest in Nykaa, the actress replied by saying that she was familiar with growth of the company’s equity and market leadership and so becoming an investor was a logical step to do.
She also added that Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires Katrina’s work ethic and understanding of beauty products.
Kay Beauty is an Indian Cosmetic Brand that was founded by Katrina Kaif, this beauty line is available on the Nykaa’s website and its retail stores. Nykaa currently has two types of store which are Nykaa On trend and Nykaa Luxe.
Kay beauty is divided three sections which are Kolor, Kover, Kare. The Kolor represents the color cosmetics with eyes, Lips and Nails, while Kover and Kare includes face products with nourishing ingredients. The brand has 48 different pieces of makeup products for eyes and lips just from Kolor Category.
#ItsKayToBeYou Campaign
These products are affordable and are priced at Rs. 249 to Rs. 799. Kay Beauty is India’s first celebrity brand. According to Katrina it has been a long journey and a lot of work for creating the brand the way she wanted it to be. The actress is involved in making decisions from the quality of the products to the textures of the company’s first campaign and photo shoot for the brand.
The Kay Beauty brand was created by Katrina because she is passionate about makeup, understood the art of makeup and gained knowledge about it through her experience of being a model and actor. Which is why the actress know exactly what to convey to consumers when it comes to Kay Beauty.
The company manufactures products that are said to be high-performance and long lasting while caring for ones skin at the same time. Commenting on her vision for the brand Katrina added that Kay beauty is not just another brand endorsement, but her own brand that truly represents who she is.
The Kay Beauty is good at marketing its products and has come up with many interesting hashtags such as the #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that has care ingredients to nourish the skin.
Kay beauty has also recently made a partnership with Nykaa, after which the company gave the Kay beauty team full freedom to create and market the brand.
Katrina partners with nykaa because Nykaa’s team has knowledge on creating unique formulations, educating the consumer and bringing the best beauty trends in the market. What Nykaa also has is a strong network of online distribution and stores all across India which will help the brand reach to top tier cities.
During the launch of Kay Beauty, Falguni Nayar, founder and CEO Nykaa added,
“The launch of Kay Beauty is a proud moment for Nykaa too because it is the country’s first celebrity beauty brand. I have always admired Katrina’s independent spirit and was also inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked relentlessly with passion and dedication to bring this vision to life.”
Katrina also mentioned that this partnership has all the ingredients she is looking for, as Nykaa has all information in business, distribution and technical side of things which is very necessary while starting a brand.
In the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Katrina Kaif and Sonu Sood have helped the startup ecosystem rise during the hard times of global pandemic by investing or endorsing the products of startups. This also includes Madhuri Dixit Nene, as the iconic actress has also funded in a startup GOQii known for its fitness technology.
The Padma Shri awarded actress, Madhuri Dixit has also launched her own online dance academy known as Dance with Madhuri which has increase 5 times because of the ongoing pandemic, she is also the co-founder of the production company called RNM Moving Pictures with her husband Dr. Shriram Nene.
Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality. She is known for her work in movies like Devdas, Hum Aapke Hain Koun, Khalnayak, Dil to Pagal Hain, etc.
Madhuri has so far worked in over 70 Bollywood movies and is also one among the highest paid actresses of India, featured in the Forbes India’s Celebrity 100 list for more than 7 times.
Besides that Madhuri Dixit Nene is also known for her Philanthropic work as she is a part of UNICEF and has been vocal about the rights of children and child labor. She is a prominent name in India and uses her platform to endorse brands or even products from many small startups.
GOQii which is pronounced as Go-key, is a fitness technology company that is known for their range of wearable fitness bands with a mobile app and a personalized remote coaching.
The company is founded by Vishal Gondal who was also the CEO and founder of Indiagames and is headquartered in Menlo Park, California with offices in Mumbai, Maharashtra and Shenzhen, China.
An undisclosed amount was funded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in 2014, as they liked that the company provided an end to end healthcare and wellness experience for users.
GOQii products
The smart-tech enabled and integrated preventive healthcare platform has a long list of investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Ratan Tata, Akshay Kumar, etc.
The wearable fitness brand that GOQii makes collects the activity and sleep data of the user. The data is then reviewed by personal coach through the mobile app, after which the assigned coach guides the user towards a fitness or health goal for them. The app also has premium services which can be accessed after paying a subscription fee.
The app allows its users earn karma points by meeting their target, these points are then donated to a charity of the user’s choice. It also allows users to share their stats on other social media sites.
The mobile app of GOQii also includes health e-commerce store, scheduling health checkups, a health locker and exiting discounts. The company has also launched the personal health locker and a lifestyle doctor known as the GOQii Doctor for medical consultation in 2016.
RNM Moving Pictures Private Limited is a non-government company which was founded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in June of 2012. This company is an embodiment of Madhuri and Dr Nene as it is made with the 30 year old expertise in the Hindi cinema and technology & medical experience.
It has a revenue of $5 million with its headquarters based in Mumbai, Maharashtra. The company is known for producing media and content across all platform by leveraging their individual and combined brand identities.
The company is divided into the sections entertainment, lifestyle, interactive gaming and healthcare. RNM moving pictures combines the individual strengths, brand identities and unique strengths of the power couple Madhuri Dixit Nene and Dr. Shriram Nene in order to produce world class content and media across different platforms.
The company produces digital products which are viewed on MadhuriDixit.com, the Madhuri Dixit app, Tophealthguru.com and DrNene.com across all Apple and Android devices.
The motive of creating these websites is that the fans can connect with Madhuri Dixit, and get the latest information on Madhuri’s film, dance, art, music as well as he actress’s thoughts and recommendation on fashion, health and beauty.
The DancewithMaduri.com which comes under this company is a dance initiative started by her for bringing her passion for dance to the world. The 10 year old company started with an idea of merging different sectors into one platform and giving the user a wide range to choose from.
Dance with Madhuri is a well-established online gamified dance academy that allows its users to learn various dance styles. The Dance With Madhuri platform is the first ever celebrity backed online dance academy in the world and allows people to learn different forms of dancing.
Madhuri says that she started this online dance academy because, “Dancing has been my passion since I was 3 years old, and it only grew stronger with time. Dance with Madhuri is an expression of my gratitude to my ever loving fans who have contributed to what I am today.”
About Dance with Madhuri
These dance forms are taught by renowned dancers/choreographers and the videos are designed to teach all levels of dancers from beginner to advance and are planned in a systematic, authentic and conveniently.
DWM allows its users to exhibit their talents by uploading their videos of the same dance or even their progress videos and much more. DWM teaches dance forms like Bollywood, Bharatnatyam, Kathak, Folk, Club Dance Forms, Latin and Ballroom, Bollyhop, Street dance, Contemporary, Jazz, Ballet, Tap dance and Flamenco among others.
Dance with Madhuri allows its users to learn various dance styles from the best teachers from their online dance courses and workshops. The website also promotes wellness and offers videos on exercise ranging from Core strengthening, stretching, functional training, Pilates, step burn, dancercise etc.
The user can also apply for a certified courses and also connect with other dancers, participate in contest and events and showcase their talent to the world through this platform.
The company started in February 2013, and was created in just three months with the help of online infrastructure and just three in house employees. When the website was launched it crashed after a while because of the overwhelming response that it received.
According to Dr. Nene, they had over 6 million page views and 200,000 users just within a year. The couple and the team reworked upon it and then relaunched it in 2015.
Earlier the DWM generated its revenue solely from sponsorship and advertisement model, but later changed to DTH subscribers in order to create a liner video channel. The company then got over 100,000 paid subscribers and turned profitable with over 50% of its users coming from India and rest the world. Currently in 2020, the business has grown over five times because of the covid 19 pandemic. The team is now planning to explore more avenues and introduce acting, scriptwriting, gourmet cooking, music and much more.
With the global lockdowns in 2020, many dancers and choreographers had lost their daily living which is why DWM gave them an opportunity to have their classes on its platform.
In an interview Dr. Nene added that, “Dance With Madhuri has been self- sustaining and could grow organically but looking at the potential it has, we are looking for strategic partners and funding so that we can expand it further.”
The couple is now working on starting a new venture which will be dedicated for holistic healthcare. Dr Shriram Nene who is a cardiovascular surgeon in America, has been working on starting this healthcare startup from a long time and is said to launch it soon.
In an interview Dr. Nene shares that, “We are trying to build is a holistic, personalized healthcare which can be used across different media platforms. What people really need is a trusted source which is aligned to their health needs from cradle to grave.”
FAQ
Who is Madhuri Dixit Nene?
Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality.
Which is the startup funded by Madhuri Dixit Nene?
The startup funded by Madhuri Dixit Nene is GOQii is a fitness technology company.
What are the ventures started by Madhuri Dixit Nene?
The ventures started by Madhuri Dixit Nene in RNM Moving Pictures Private Limited and Dance with Madhuri.
How much is Madhuri Dixit worth?
Madhuri Dixit approximately has a net worth of $35 million which roughly translates to Rs. 264 Crores.
What is the first movie of Madhuri Dixit?
Madhuri Dixit made her debut with the 1984 film Abodh.
Over the past few years, there has been an increasing number of Bollywood stars trying to do different things to give their career a whole new direction. Some celebrities are investing in startups that align with their interests in order to enter the technological space that is booming in India.
In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Madhuri Dixit Nene, Anushka Sharma, Katrina Kaif, Deepika Padukone and Sonu Sood have become angel investors to upcoming startups that have potential especially during the hard times of global pandemic.
While some celebrities have become entrepreneurs themselves and are leaving no stone unturned to get into the competitive business world. The latest inclusion in the list of actors turned investors is a world renowned actress, Aishwarya Rai Bachchan.
Aishwarya Rai Bachchan is an Indian actress, who was also crowned Miss World in the year of 1994. The former Miss World is one of the most influential celebrities in India and is a recipient of Padma Shri by The Government of India and The Ordre des Arts et des Lettres by the Government of France.
She is also regarded as the most beautiful woman in the world, often times by the media. The actress is known for work in movies like Devdas, Hum Dill De Chuke Sanam, Jodhaa Akbar, Mohabbatein, Enthiran, Ae Dil Hai Mushkil, among others. But besides that she is also known for her humanitarian work as she is also the Goodwill ambassador for UNAIDS.
Aishwarya is now an angel investor to a company known as Ambee, which is an environment intelligence startup. The actress has also recently funded in a nutrition based healthcare startup called Possible. This is however, not her first investment as she had also funded in a wind power project in Maharashtra over ten years back.
Lets look at the Startups Funded By Aishwarya Rai Bachchan
Possible
Possible is a nutrition based startup earlier known as Truweight Wellness which was founded by Vishnu Saraf and Megha More in 2015. The company offers research driven nutrition service and healthy food products through its website. It also helps in leading a sustainable health, wealth loss and management of lifestyle diseases.
The startup claims to help over 40 thousand people in losing weight and managing diseases and aims to transform lives of more than 10 million people by helping them fight Lifestyle Disease.
Founders of Possible, Vishnu Saraf and Megha More
The website has over 50,000 success stories with more than 100 nutritionists and doctors and sells more than 50 super foods. The company excels in providing services and products to Combat Obesity, Thyroid, PCOS, Diabetes’s and others.
The company offers a wide variety of services like video tutorials, personal nutritionists, online consultations with doctors, customized meal plans, super foods including a tech based scientist’s analysis with constant mentoring. The strategy of the company is to provide physician supervision by an ayurvedic doctor, a personal health coach that will guide you in dietary habits.
The healthcare startup also offers a Pocket clinic to get on spot advice from doctors and a wide range of nutrient rich food products that are designed by food scientists.
Possible aims to helps people live a long life by converting their own kitchen into a pharmacy and using food as their medicine. Which is why the startup managed to raise Rs. 5 Crore from Aishwarya Rai Bachchan as a part of a larger funding round which raised over Rs. 15 Crore in total.
Possible is also backed by Blacksoil and Kalaari Capital and has also offered letters to raise Rs. 6.69 Crore from six investors. There are over 90 million health conscious people in Indian by 2018, which is expected to reach 130 million by 2022, according to the Redseer report.
With Covid 19 Pandemic, the customers in the country are becoming health conscious and are preferring to eat healthy food to build their immunity.
Ambee is a well-known Bengaluru based, environmental intelligence startup that makes a mobile box which measures particulate matter and high density to better analyze and predict immediate timely emergency warnings.
The company provides data on hyper local air quality for developers, consumers, health researchers and media companies. The company aims to measure the quality of air around the world, the ration sources of emissions, create emission inventory not just for urban but even in rural places around the world.
Aishwarya Rai Bachchan funding Ambee
The company was founded by Akshay Joshi, Jaideep Singh and Madhusudhan Anand in 2017. Ambee provides solutions for indoor air quality of different places like offices and commercial spaces like malls, hotels and cinemas, etc.
The platform helps its users make informed decisions or take preventive measures by providing data and analytics in the times environment distress. The data that the company provides includes sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.
The company monitors air quality with data through 100 sensors that has already been installed across Bengaluru. India has over 14 out of 20 of the most polluted cities in the world. According to World Health Organization (WHO), more than 10% to 50% of the indoor environments in countries like North America, Europe, Australia, Japan and India are polluted.
India has also witnessed a sudden growth in the number of cleantech/air purifier startups like Nanoclean, Clairco, Phoenix Robotix, Chakr Innovation, etc that are trying to solve India’s energy and pollution issues.
They have a variety of air quality monitors that can track a wide variety of pollutants and real time analytics in order to ensure that spaces know what people are breathing at that time and take corrective actions where necessary.
Which is why Aishwarya Rai Bachchan along with her mother Vrinda KR invested over Rs 50 lakh each at Ambee. The IoT startup has so far raised over Rs. 3.22 Crore from multiple investors Techstarts Bangalore, Touchstone Venture LLP, Motivated Minds Wealth LLP and Shekhar Kamal Lodha HUF.
The Covid 19 pandemic has affected the startup ecosystem in India, as many startups found it difficult to find investors or get funds. Another industry that had a tough year was film industry, as the theaters were closed and many movie releases and productions were halted. Which is why many A-list Bollywood celebrities have resorted to investing in startups that are innovative and have potential.
Bollywood actresses like Alia Bhatt have not only backed and invested in startups but have also started their own ventures like the Ed A Mamma. These celebrities are known to have a large following and platform to reach out to more people, which is why it is no surprise as to why startups now prefer to be funded by popular celebrities or even for endorsements and investments. Over the past few years popular celebrities like Amitabh Bachchan, Aamir Khan, Salman Khan, Madhuri Dixit, Shilpa Shetty, Katrina Kaif, Deepika Pakudone, etc have shown considerable interest in funding the budding startups.
Having a celebrity to endorse and invest in the venture helps startup get noticed in the overcrowded startup space. When it comes to Alia Bhatt, the actor chooses to tread safely while making investments in startups or even starting her own venture. The Raazi actress, is known to invest in FDs and Bonds showing that she does have some business acumen and is not a risk taker when choosing the right startup to invest in.
Alia Bhatt is a one of the highest paid actress of India, known for her work in movies such as Gully Boy, Udta Punjab, Dear Zindagi, etc. Besides her acclaimed acting career, Bhatt has also launched her own line of clothing and handbags as well as a production company known as Eternal Sunshine and is the founder of the ecological initiative called CoExist. Here are the startups the actress has invested in:
The actor launched her own sustainable clothing apparel brand for children known as Ed A Mamma in October, 2020. The brand is said to make clothes only for children from the ages of 2 to 14 years old. Ed a mamma focus creating a clothing line that is environmentally friendly as they us natural fibers including plastic free buttons and trims. The company is self-funded by Alia Bhatt and is also a homegrown brand that goes with “Made In India” ethos. The brand is keen on making gender neutral t-shirts from organic cotton, while the products come in an affordable range of Rs 349 to Rs 1,499 where the starting price for organic t-shirt is Rs 799.
Another interesting fact about the brand is its waste management, the company reuses and recycles by using leftover clothing and cloth scrapes to make hair ties and potlis bags. The actor turned investor and now entrepreneur said that she specifically choose to make clothing line for children because they were already many fashion labels that made clothes for the age groups of 25 to 45 years old with high competition in the market. Which is why the Alia and her team decide to bridge the gap and create a made in India and a world class children clothing brand. The company hopes that with the brand the children will develop a love for nature at a young age.
About Ed a mamma
There a many ecofriendly benefits that come along with Ed a mamma products such as non-synthetic garments, buttons that are not made from plastic and even seed bombs that can help you grow a garden. In an interview Alia added that, “children are extremely caring and if you create planeteers at a young age you can help save the planet for years to come.” Alia has also launched CoExist which is an ecological initiative done to raise awareness on the welfare of the street animals. The Ed a mamma clothing line has already said to have sold over 70% of its first season’s collection through Firstcry.com which is an ecommerce website for kid’s products.
The brand is called Ed a mamma because Alia was inspired by a story series she was working on which was based on a little dog named Ed and his mamma a little girl. According to the actress the idea that she derived from this was to create a universe where the girl and the dog would go on adventures and save the planet from pollution. Another focus of the company was to make a homegrown brands for promoting the Made in India initiative. As a result the company manufactures its products in factories from Mumbai, Tripura and Kolkata among others.
Nykaa is a popular ecommerce platform that sells cosmetic and beauty products and is now a Unicorn Company. After actresses like Katrina Kaif, Alia Bhatt also invested an undisclosed amount to Nykaa in 2020. Nykaa which was established in 2012 has grown into a unicorn company with the help of many such investments. The company also received an investment of Rs 100 crore from Steadview Capital in May, 2020. Founded in 2012 by Falguni Nayar, Nykaa is the number 1 online marketplace for beauty and wellness products in India.
Nykaa logo and products
Nykaa now has a presence over 70 stores in India and also sells products from luxury brands like Tom Ford, Jo Malone London, Dior and Givenchy. The competitors of Nykaa competes with companies like Amazon Fashion, Flipkart Fashion and lastly Myntra. The website currently has over 5 million monthly active users and handles more than 1.5 million order per month. It also has a portfolio of more than 1,500 brands with a variety of 1.3 lakh products available on all its platform like website, apps and 70 offline stores.
Not only that Nykaa also offers a wide range of beauty and grooming products for men, along with Nykaa Pro the company also caters to their customers with beauty needs and special offers. They are also known for their in-house beauty products known as Nykaa beauty which makes cosmetics for lips, eyes, face and nails among other skin body care range. In an interview CEO and founder of Nykaa, Falguni Nayar confirmed Alia funding and added, “There are three reasons to why she wanted to invest in Nykaa, it was because it has Indian roots, it is founded by a woman and is the proof that the best in India can take on the best in the world.”
StyleCracker is another startup that is funded and backed by Alia Bhatt. StyleCracker is a fashion tech startup which was founded by Dhimaan Shah and Archana Walavalkar in the year of 2013. The company is known for its advancements in technology that develops the StyleCracker Box which helps people to get styled and look good. The company offers many options for personalization to its customers and has a huge opportunity when it comes to using technology to decode the fashion requirements of the Indian consumer. The company is known for celebrity customized boxes that usually contain apparel, cosmetics, accessories, and sometimes even footwear.
Alia Bhatt with the founders of Stylecracker Dhimaan Shah and Archana Walavalkar
The company has its headquarters based in Mumbai, Maharashtra. The procedure to get one these boxes start with the customers filling a form based on their like/dislikes and preferences, their personal details which are the measurement of their body shape, size and the budget range. Based on that information the customer receives a fashion box that is curated by many celebrity stylist. Once they receive the box, the customers have an option to keep or replace some or all items that they don’t like. The customized boxes are currently priced at Rs 1,999, Rs 2,999, Rs 4999 and even Rs 6,999, while the customers can choose boxes between the four.
The company has shipped over 50,000 customized boxes in more than 35 cities. In an interview Alia Bhatt disclosed on why she backed the startup company stating that, “What I like the most about Stylecracker is that it bridges the gap between the individual and the expert”. This company is the country first ever online personal styling portal that is designed to make life easier and convenient especially for the women that are busy or need experts help to improve their style. The website also allows women to choose between work wear, western style or even ethnic fashion among others and also have style for sizes up to 4XL.
Alan Joseph
