Cricket players Rohit Sharma and Jasprit Bumrah, together with Bollywood actors Ranbir Kapoor, Karan Johar, Bimal Parekh and Aamir Khan, have invested in the pre-IPO round of power transmission company Karamtara Engineering.
Backwards-integrated, Karamtara Engineering produces goods for the transmission lines and renewable energy industries. It can act as a one-stop shop for solar structures (trackers and fixed-tilt) because of its wide range of products.
The company sells overhead gearbox line hardware fittings and accessories, lattice structures for gearbox lines and fasteners for the solar, wind, gearbox and industrial sectors.
According to a public statement, the company’s promoters, Tanveer Singh and Rajiv Singh, engaged in a secondary sale to transfer 3,409,724 equity shares at a total price of INR 310 each, for a total of INR 106 crore.
Khan acquired 1,29,050 shares for INR 4 crore, Kapoor acquired 1,61,300 shares for INR 5 crore, while Karan Johar acquired 4.85 lakh shares for INR 1.5 crore. According to the notice, Sharma and Bumrah also paid INR 2 crore apiece for 64,520 shares.
In January, Company Raised INR 307 Crore
On January 10 of this year, Karamtara, which is in competition with listed companies such as Inox Wind, KP Green Engineering, Premier Energies, Waaree Energies, and Suzlon Energy, raised INR 307.17 crore by offering 98.08 lakh shares at the same price to a number of investors.
The company received preferential allocations from well-known investors such as Jagdish Naresh Master, Utpal Hemendra Sheth, Singularity Growth Opportunities Fund, Gaurav Trehan, Quantum State Investment Fund, Ananta Capital Venture Fund, Jaidev Rajnikant Shroff, Axia Select Opportunities Fund, Mithun Padam Sacheti and Siddhartha Sacheti, and MNI Ventures.
Karamtara Engineering, situated in Mumbai, intends to raise INR 400 crore through an offer-for-sale process and INR 1,350 crore through a fresh issue component. In the offer-for-sale, promoters Tanveer Singh and Rajiv Singh would each be selling shares valued at INR 200 crore.
How Company Plans to Utilise Fresh Proceeds?
By using INR 1,050 crore of the proceeds from the new issuance to pay down debt and the remaining money for general corporate reasons, the company hopes to drastically lower its debt load. As of November 2024, it had outstanding acceptances under letters of credit totalling INR 733.6 crore and outstanding borrowings from banks and financial institutions totalling INR 586.4 crore.
JM Financial, ICICI Securities, and IIFL Capital Services will be the book running lead managers in charge of the public offering. In January, Karamtara Engineering submitted preliminary documents to the Sebi, the market watchdog, requesting permission to raise INR 1,750 crore through an IPO.
In FY2024, the company reported a Profit After Tax (PAT) of INR 102.65 crore, more than doubling the INR 42.36 crore recorded in the previous fiscal year. FY2023 revenues increased from INR 1,600.31 crore to INR 2,425.15 crore.
An officeis a workplace where you perform your job and duly fulfil your corporate responsibilities, but being informal is just as necessary. It helps to maintain the employees’ morale and gives them a feeling of happiness and belongingness when a casual and relaxed environment is constructed for them. An office celebration is a great way to bring employees together, boost morale, and celebrate achievements or special occasions with fun activities, food, and team bonding. And what better way to give them this atmosphere than planning a fun work party.
In this article, we will discuss some of the best office party ideas you can take for the planning of your next office party.
Some fun and exciting office party themes are a Tropical party with bright decorations, a Casino Night with card games, and a Masquerade Ball with masks. You can also have a Retro theme, a Bollywood Glam theme with a red carpet, or a Fiesta. A Winter Wonderland features snowy decorations, and an Around the World theme celebrates different countries with food and activities. These themes for office party make office parties more exciting. These office theme party ideas would definitely bring fun and excitement among the employees. This is one of the most interesting and fun ideas for corporate party.
Office Brunch
An Office Brunch is one of the simplest yet most sociable ideas to have as a party. It is more personal, direct and interactive. People talk and get to know each other in a nice setting with amazing food. It can be a great party idea for rewarding the team’s hard work on a project or completion of a tedious task. You can get all the people together at their favourite place and give them space to enjoy and mingle with other co-workers. It relieves stress among peers, and they will go back to their desks with a bit more energy.
There are so many genres to explore here. Whether it is our 90s Bollywood where you could dress up like Shah Rukh from DDLJ with a mandolin or Madhuri Dixit from Hum Aapke Hain Kaun with a brinjal saree. People could take on their creative style and mix it with their favourite icon from that era. Or it could be the early 2000s when Govinda was ruling with his unique style or Akshay Kumar with his vibrant personality. Whatever era you choose, it is guaranteed that it will be super fun.
If not a Bollywood era, it could be your favourite TV series. Considering the popularity of “Friends” here, one can only imagine how many guys would dress up as Chandler. Big Bang Theory, Game of Thrones, Breaking Bad, How I met your mother and so many more are just a few examples of how extended this idea can be.
The theme can also be based on a decade of fashion, politicians, popular characters and personalities.
Sports Day
Office Party Ideas – Sports Day
The Management Team can go outside and plan for a Sports Day, with fun and relaxed games like cricket, volleyball, badminton, a unique type of racing (e.g. potato sack racing), or any such fun competition. To make it more exciting you can even have prizes like a lunch certificate or a day off for the winners. It is bound to get all staff to participate. It can be a fun activity for having an office party.
Office Movies
Office movies is one of the coolest work party ideas which involves the entertainment of the employees. This idea could work at any time of the week, your whole staff can decide together on a movie they all would like to watch. You can arrange a space where they can all gather comfortably to watch a movie with lots of tasty treats too. And if you have a big outdoor space you can easily set up an outdoor movie theatre. And don’t forget to get the popcorn!
Karaoke Night
Office Party Ideas – Karaoke Night
It isn’t necessary to be a great singer like Lata Ji or Adele, you can still bask in the spotlight with Karaoke as it is the ancient art of butchering popular music. Karaoke is a lot of fun and it brings cheers, laughs and good memories. You can book a local karaoke bar, and if it isn’t available in your area, you can set it up in a big room available in your office’s building. Set up lights, a disco ball, mics and speakers.
It is even more fun when you have props to add to the theme. Big goggles, crazy hats and colourful wigs will work wonders. This activity is one of the most fun activities for office party.
Fancy Dinner
A bit more extravagant than the brunch party, a Fancy Dinner is a lavish and elegant night arranged over a posh dinner in a fancy hotel or function room. It will allow your staff to wear their red carpet of a movie premiere look, in simple terms – best dressed, and will make them feel beautiful, and also happy to work for such a company. Wine, pretty dresses, nice cologne and expensive dishes – they will all make the event super classy. Having a fancy dinner is a must have ideas for office events.
Having a Pop Quiz can be a great way to mix people from different departments and to have a laugh trying to answer the questions as individuals and as a team. You can have prizes to keep the energy and fun level high. It is one of the most interesting ways to get to know your peers better and get along well. It is a light-hearted enjoyable game that is very entertaining and lively. It is one of the most interesting and fun activities for office party.
Board Games
Office Party Ideas – Board Games
Now it does not mean to initiate a chess game between two rival teams but is instead a take on the fun Board Games like Pictionary, Chess, Ludoor Hangman. There can be different challenges and different games and it can be played like a tournament. Again, you can make the prizes fun like a spa treatment, dinner for two, a go-karting experience or for the ladies – discount coupons. Playing board games are the best games ideas for office party which help to sit, relax and have fun at the same time.
Decoration Competition
We celebrate a lot of festivals here in India, so there is no lack of opportunities to hold a decoration competition. Diwali, Christmas, Dussehra, and many more such occasions. You can make your staff decorate their pods and judge them on the day of the festival. The winner will get a prize, which can be turned even more interesting by keeping it a surprise. You can have a office theme party based on the festivals and bring in more fun, excitement, and joy.
It will increase the enthusiasm level among the workforce and bring out their creative side.
It is inspired by the western culture of having a barbeque cookout, but it can be turned into the desi style by cooking some of our signature dishes. People of the staff can come along and separate the duties of who cooks, who arranges items and who does other work. It is a different kind of fun when the task of cooking food – which everyone loves – is shared among peers. This is a cool office part idea to have team bonding with tempting food.
People get closer, get to know each other better and have their talks around the place.
Amusement Park Tour
Usually, people doing 9 to 5 jobs have long forgotten their childhood days when going to an Amusement Park would be so exciting that you couldn’t even sleep the night before. There are a lot of things to enjoy at an amusement park, even as an adult. There are so many fun rides, places to have good food and conversation, swimming pools with rain dance and even a DJ setup for dancing. There are photo booths too for capturing great memories.
Minute to Win it
Everyone loves the excitement of “Minute to Win It” games. Now you can bring that fun to your office party! Plan a “Minute to Win It” theme and watch everyone have a great time. These games are easy office party games to set up and use simple household items. Just remember to have nice prizes ready—you don’t want people thinking you’re cheap, right?
Murder Mystery
The only thing more fun than food is a thrilling murder mystery! This event is full of surprises and will keep everyone excited. Create a storyline and give different roles to employees, including one person who will be the murderer.
The murderer will try to stay hidden until the end of the night. Scatter clues around the office to help everyone guess who the real murderer is. The more creative you are, the more involved everyone will be. This event is a great way to build teamwork and encourage communication among your employees. This game is one the most fun and entertaining office party idea.
Conclusion
So there you have it, a brief list of epic work party ideas to make it more fun, exciting and entertaining. A fun office party can help everyone feel happier and closer at work. Choosing creative office party themes like a Tropical party or Casino Night makes the party exciting. Adding games and tasty food will make it even better. The office parties activities are a plus. The important thing is to create a friendly atmosphere where everyone feels comfortable and happy to join in. This way, the team can become closer and more motivated. Work party ideas like team-building games, trivia nights, movie nights, and costume contests can make the event fun and help everyone connect and relax together. Hopefully, you arrange a big hit staff party next time and have a wonderful experience.
FAQs
What can be fun office party ideas?
A fun office party includes ideas like having a office brunch, playing with a theme, having a sports day, having karaoke night, hosting a fancy dinner, organizing games, and having BBQ cookout.
What can be exciting office party themes?
Here are some fun company party themes: a Tropical party with bright decorations, a Casino Night with card games, and a Masquerade Ball with masks. You can also have a Decades Party, a Bollywood Glam theme with a red carpet, or a Fiesta. A Winter Wonderland features snowy decorations, and an Around the World theme celebrates different countries with food and activities. These themes for office party will make office parties more exciting!
What happens in an Office Brunch?
An Office Brunch is one of the simplest yet most sociable ideas to have as a party. It is more personal, direct and interactive. People talk and get to know each other in a nice setting with amazing food.
What can be fun staff party ideas?
For a staff party, you can plan a potluck where everyone brings a dish, organize fun team games or a trivia quiz, or set up a photo booth with props. You can also host a costume contest or a karaoke night where everyone sings their favorite songs. These simple ideas can make the staff party fun and help everyone enjoy together.
Anushka Sharma is a Bollywood actress and wife of the Indian cricket team captain Virat Kohli. She is widely known for her diverse roles in the Bollywood industry. She has earned a lot of love and respect in the Industry.
In the world of celebrity endorsements, Anushka Sharma stands out as one of the most influential and sought-after actresses in India. With her talent, charisma, and beauty, she has captivated audiences both on-screen and off-screen. Alongside her acting career, Anushka has also made a mark in the world of brand endorsements. Let’s take a closer look at some of the top brands that have had the privilege of associating with this versatile actress.
Myntra is an e-commerce company that deals mainly with fashion. It was founded in the year 2007 in Bangalore, India. Myntra was later acquired by Flipkart in the year 2014.
The company was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra had come up with an agreement with Anushka Sharma and Virat Kohli in the year 2019 to endorse the brand.
It is estimated that Myntra had spent more than INR 10 crore for both of them as a fee for brand endorsement. The idea behind the endorsement was to show the close relationship between Cricket and Bollywood through Anushka Sharma and Virat Kohli.
Myntra’s collaboration with Anushka Sharma has been a win-win situation. The brand has leveraged her popularity and credibility to reach a wider audience, while Anushka has contributed to enhancing Myntra’s brand value and positioning it as a go-to destination for fashion-forward individuals.
Shyam Steel, a leading steel manufacturing company, is proudly endorsed by Anushka Sharma in the year 2021. Anushka Sharma’s association with Shyam Steel has been a successful collaboration that highlights her influence in the construction and real estate sectors. As the face of the brand, Anushka’s strong presence and credibility have helped strengthen Shyam Steel’s market position and brand recognition.
Anushka Sharma’s endorsement has played a significant role in showcasing the brand’s superior quality and reliability to consumers and industry professionals alike.
Nivea, a renowned skincare brand, roped in Anushka Sharma as its brand ambassador in the year 2013. Her flawless skin and natural beauty made her a perfect fit for Nivea’s products. Through her association, Anushka effectively communicated the brand’s message of healthy skincare and self-care routines.
In addition to endorsing Nivea’s range of skincare products, Anushka Sharma has also been associated with Nivea Men, a popular brand catering specifically to men’s grooming needs.
Rajnigandha Pearls, a product of the esteemed DS Group, is a renowned tobacco-based mouth freshener that has gained popularity among consumers. With a rich heritage dating back to 1929, DS Group, founded by Lala Dharmpal Sugandhi and Satyapal Sugandhi, has established itself as a leading player in the Indian market.
In 2019 Priyanka Chopra was replaced by Anushka Sharma to be the face of Rajnigandha. Rajnigandha Pearls found an ideal brand ambassador in Anushka Sharma to represent their premium mouth freshener. With her charm, grace, and a charismatic screen presence, Anushka has effectively portrayed the essence of Rajnigandha Pearls.
Lavie
Lavie is a handbag brand of India which was first showcased in 2010. Lavie offers a wide range of handbags for women which include totes, satchels, hobos, sling bags, clutches, and wallets, etc. The brand also blends sports with fashion and function offering sporty backpacks and duffle bags.
In 2018, Lavie has found a perfect brand ambassador in the talented Bollywood actress Anushka Sharma. Known for her impeccable sense of style and fashion-forward choices, Anushka Sharma perfectly embodies the essence of Lavie.
Anushka Sharma’s association with Lavie has added a touch of glamour and elegance to the brand’s image. Her influence and popularity have helped Lavie reach a wider audience and establish itself as a coveted name in the fashion industry.
Rupa, a prominent knitwear brand in India, has established itself as one of the largest players in the industry. With its inception in 1985 and headquartered in Kolkata, Rupa specializes in producing a wide range of innerwear, casual wear, and sleepwear for men, women, and kids.
Under its umbrella, Rupa boasts several well-known brands, including Frontline, Euro, Bumchums, Thermocot, and Macroman. These brands cater to different segments of the market, offering premium quality products that prioritize comfort and style.
In 2018, Rupa secured the endorsement of the talented Bollywood actress Anushka Sharma for one of its flagship products, Softline Leggings. Anushka Sharma, known for her fashion-forward choices and immense popularity, perfectly represents the brand’s values of elegance, comfort, and versatility.
Kerovit, a renowned sanitary ware brand, is a part of Kajaria Ceramics Limited, India’s largest manufacturer of wall and floor tiles. In 2017, the talented actress Anushka Sharma joined forces with the company as its brand ambassador, lending her star power to endorse Kerovit’s products.
Anushka Sharma’s association with Kerovit is characterized by her shared values of youthfulness, modernity, intelligence, and style. In a message featured on the official website of Kajaria Ceramics Limited, Anushka expressed her belief that Kerovit embodies the same qualities that she represents. She emphasized that Kerovit is tailored for the young and contemporary India, making it the perfect choice for individuals seeking modern and stylish sanitary ware solutions.
Standard Chartered Bank
Standard Chartered Bank, a multinational financial and banking institution of British origin, has a rich history that dates back to 1969. The bank’s establishment was the result of a merger between two renowned banks, namely the Standard Bank of British South Africa and the Chartered Bank of India, Australia, and China.
Headquartered in London, England, Standard Chartered Bank operates on a global scale, with a notable focus on Asia, the Middle East, and Africa. While the bank does not engage in retail banking within the UK, it derives approximately 90% of its profits from these regions.
In 2018, Standard Chartered Bank welcomed the talented actress Anushka Sharma as its brand ambassador. With her remarkable popularity and influence, Anushka Sharma joined forces with the bank to represent and endorse its services.
Anushka Sharma’s association with Standard Chartered Bank signifies the bank’s commitment to providing reliable financial solutions to its diverse customer base. As the bank’s brand ambassador, she serves as a trusted face, showcasing the bank’s values and establishing a strong connection with its target audience.
Nush, an exclusive clothing brand, is the brainchild of Anushka Sharma herself. With a vision to make her personal style accessible to women everywhere, Nush offers a diverse range of fashionable clothing options. The brand focuses on western wear, encompassing both evening wear and casual wear.
As the owner of Nush, Anushka Sharma takes on the role of brand ambassador and passionately promotes it through various social media platforms. Her active involvement in endorsing the brand reflects her deep connection and belief in its quality and style.
Pure Derm, a popular shampoo brand, falls under the umbrella of Hindustan Unilever Limited (HUL), a renowned consumer goods company. With its inception dating back to 1933, HUL has its headquarters in Mumbai, India.
Positioned as an effective anti-dandruff shampoo, Pure Derm offers three distinct variants: Dandruff Protect, Mint Cool, and Anti-Hairfall. These variants cater to different hair concerns while providing the necessary care and protection against dandruff-related issues. The brand made its debut in February 2018, captivating the market with its innovative formulas and promising results.
Recognizing the brand’s potential, Anushka Sharma, a prominent Bollywood actress, joined forces with Pure Derm in the same year. Anushka Sharma’s association with the brand as its brand ambassador further elevated its popularity and instilled trust among consumers.
Elle 18, a renowned brand under Hindustan Unilever Limited (HUL), made its debut in 1997. Specifically designed for college-going girls, the brand offers a diverse range of products to enhance their beauty and style. From Nail Pops and Colour Pop liners to kajal, lipstick, lip gloss, lip balm, foundation, perfumes, and more, Elle 18 has become a go-to brand for young women seeking trendy and affordable cosmetics.
In 2016, the talented actress Anushka Sharma became the brand ambassador for Elle 18, further elevating its popularity and connecting with its target audience. Anushka Sharma’s association with the brand added credibility and resonance to its marketing campaigns, capturing the attention and loyalty of young consumers across the country.
Anushka Sharma is also known for her association with Pantene, a renowned hair care brand. As the brand ambassador, she has beautifully represented the essence of Pantene’s products and the importance of maintaining healthy and beautiful hair. Anushka’s partnership with Pantene began in 2013 and has continued to showcase the brand’s commitment to providing effective hair care solutions for women. Her radiant and lustrous locks have perfectly complemented the brand’s messaging, making her a natural fit for Pantene’s endorsement.
Anushka Sharma’s journey as a brand ambassador has been a testament to her versatility and appeal. From skincare and haircare to ethnic wear and makeup, she has left an indelible mark on various industries. Her endorsements have not only boosted brand awareness but also added credibility and relatability to the products she represents. With her magnetic presence, Anushka Sharma continues to be a sought-after choice for brands looking to make an impact in the market.
FAQs
Which are the top brands endorsed by Anushka Sharma?
Anushka Sharma has endorsed several top brands, including Myntra, Rajnigandha Pearls, Lavie, Rupa & Company, Kerovit, Standard Chartered Bank, Nush (her own brand), Pure Derm, and Elle 18.
What companies does Anushka Sharma own?
Anushka Sharma is the proud owner of Nush, a fashion brand specializing in women’s apparel.
What is the net worth of Anushka Sharma?
The net worth of Anushka Sharma is 255 crore ($35 million).
How much does Anushka Sharma charge for brand ambassador?
Anushka Sharma commands INR 10 crore annually from endorsements and charges INR 3.5 to 5 crore per endorsement as a brand ambassador.
How Anushka Sharma earn money?
Anushka Sharma earns money through various sources, including acting in films, brand endorsements, and her own fashion brand, Nush. Her successful career and entrepreneurial ventures contribute to her financial success.
It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand’s ideology and its products. Choosing the face for the brand with qualities of social relevance, commercial appeal, and brand value is one of the most essential parts of marketing strategies in the 21st century.
One of the celebrities that are most in-demand for endorsements is Alia Bhatt, as she has all the criteria needed by the advertisers these days. Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
The actress is known for her work in movies like Student Of The Year, Raazi, Highway, 2 States, Udta Punjab, Dear Zindagi, Gully Boy, etc. Alia is one of the most popular and the highest-paid actresses in the country and was also featured in Forbes India’s Celebrity 100 and Forbes Asia in their 30 Under 30 list of 2017.
Despite her acting career, Alia also launched her own line of clothing called Ed-A-Mamma, a production company Eternal Sunshine Productions, and is also a founder of ecological initiative CoExist.Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for the endorsements she does. Alia Bhatt’s brand value surged to USD 102.9 million in 2022, a significant increase from USD 68.1 million in 2021, securing her position at the top of the list. In this blog, we will explore the impressive list of brands that Alia Bhatt has endorsed, highlighting her influence and impact in the advertising world.
Aurelia, the clothing brand announced its first campaign on February 16, 2022, which will be featuring Alia Bhatt. The maiden campaign of the TNCS Clothing’s ethnic apparel brand is termed “Be Compliment Ready” and will be a series of films with humorous undertones, which will be aiming to highlight the beauty of effortless styling. With the start of the new year 2022, this Aurelia ad will be among Alia Bhatt’s new ads.
Alia Bhatt’s brand endorsement with Aurelia has brought together the best of traditional Indian wear and contemporary fashion. With Alia’s magnetic personality and fashion-forward approach, Aurelia continues to thrive as a go-to brand for ethnic wear enthusiasts across the country.
On January 11, 2022, the announcement was made that Alia Bhatt would be the new face of Blenders Pride, a renowned premium whiskey brand in India. Owned by Pernod Ricard and launched in 1995, Blenders Pride has gained popularity for its unique blend of Indian grain spirit and imported Scotch malts, offering a distinct and refined taste without any artificial flavors.
The recent campaign film titled “Made of Pride” features Alia Bhatt, showcasing her remarkable journey to success. The advertisement captures Alia’s unwavering determination and showcases her “never give up” attitude, highlighting her pride in her accomplishments.
The collaboration between Alia Bhatt and Blenders Pride represents a synergy between the brand’s values and the actress’s persona.
Netflix
Netflix is an American subscription-based video streaming service and production company that was launched in August 1997, and has grown to be one of the most liked OTT platforms among the world of platforms available today including Amazon Prime, Hotstar, ALTBalaji, Zee 5, Voot, SonyLIV, Hoichoi and more.
The popular on-demand video streaming platform collaborated with Alia Bhatt on December 14, 2021, to announce the slashing of its subscription prices in India.
Cadbury, a name that needs no introduction, has become synonymous with chocolate, especially in India. Originally known as Cadbury’s and Cadbury Schweppes, it is a British multinational confectionery company that is now fully owned by Mondelez International. With its headquarters located in Mumbai, India, Cadbury has established itself as a household name in the chocolate industry.
One of Cadbury’s popular chocolate wafer products in India is Cadbury Perk. In an exciting announcement, Alia Bhatt, a youth icon among Indian actresses, was revealed as the face of the Cadbury Perk brand. The association between Alia Bhatt and Cadbury Perk adds a touch of youthful exuberance and charm to the brand. In the Cadbury Perk ad that premiered on March 5, 2021, Alia Bhatt captured the hearts of audiences with her infectious energy and vibrant persona.
Cornetto is one of the well-known brands of frozen desserts in India. Cornetto or the “little horn”, as it is known in Italian, is originally an Italian brand of frozen dessert. The company first introduced Cornetto in 1959 and is manufactured and owned by the Anglo-Dutch company Unilever.
Alia Bhatt has been the brand ambassador of Cornetto, marketed as Kwality Walls Cornetto, and had collaborated on numerous occasions in “Do uh like Cornetto” and others, the latest one of which is in the form of the campaign titled “make the first move”, featuring Alia and Rohit Saraf.
Flipkart
Flipkartis one of the top e-commerce platforms with its headquarters in Bengaluru, Karnataka. Flipkart held over 39.5% of the market share of the e-commerce industry and has acquired companies like Myntra and PhonePe over the years.
Flipkart made Ranbir Kapoor and Alia Bhatt its brand ambassadors in 2019 and launched the sixth edition of the “India Ka Fashion Capital” campaign, which was a success right away. The eCommerce giant had last launched the 9th edition of its campaign in November 2021, which had Alia in it and was an equal success!
In an interview, Vikas Gupta the Vice president and marketing head of Flipkart said that:
“They are not only fine actors but also hugely popular style icons. Through this latest campaign and our proposition of ‘Don’t stress, Karo impress,’ we are confident that we will help address consumer concerns and encourage them to interact with our platforms.”
Alia Bhatt’s association with Flipkart goes beyond being just a brand ambassador. She has actively participated in Flipkart’s initiatives and events, engaging directly with customers and fans. Her involvement has not only added star power to the brand but has also created a sense of trust and reliability among consumers.
Lays is one of the best potato chip brands from the United States. The company was initially called Frito lays with the Fritos and is currently owned by PepsiCo since 1965. Lays is called by different names across the world, for example, Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Margarita in Colombia, Sabritas in Mexico, etc.
The company was launched in India in 1995 and has so far has had brand ambassadors like Mahendra Singh Dhoni, Gautam Gambhir, Saif Ali Khan, etc. The company made Alia Bhatt and Ranbir Kapoor the brand ambassadors of Lays in October 2019. Both the actors have become part of the ‘Smile Deke Dekho’ campaign and have appeared in many commercials together. The secret behind the campaign is the new Lay’s packaging which showcases how a smile can universally connect and conveys a mood or emotion effortlessly.
Even for the latest Lays campaign, which the company launched in December 2021, Alia Bhatt was seen alongside Siddhant Chaturvedi to promote its thinnest wafers.
Garnier
Garnier is a cosmetics company that is a subsidiary of the French cosmetics company L’Oréal, designed as a mass market cosmetics brand. Garnier Skin Naturals first announced Alia Bhatt as its brand ambassador in 2013. The popular cosmetics brand eventually announced Alia Bhatt as the new face of its hair care brand Garnier Fructis in June 2014. Since then Garnier has featured Alia Bhatt on many occasions after the partnership happened. Furthermore, it also takes credit for bringing Alia and her mother Soni Razdan on the screen for the first time in its Fructis ad in 2015.
The latest Garnier advertisement was that of Garnier Light, which was launched in June 2020 that had Alia Bhatt in it.
Manyavar was originally created by Ravi Modi in 1999, the brand is credited for reinventing the men’s ethnic wear category. The company is also known for wedding wear and is a one-stop-shop for grooms, brides, and the family providing a wide range of clothes for all the functions.
Manyavar now owns a retail space of 4,50,000 sq.ft with more than450 stores which include 60 flagships. It also has 12+ international stores across 173+ cities in countries like India, the USA, Bangladesh, Nepal, and UAE. Initially, Anushka Sharma and Virat Kohli were the brand ambassador of Manvayar Mohey but the brand then replaced the power couple with Alia Bhatt in August 2019, which was later confirmed in September 2019.
Since then, actresses have been featured in many of its ads, the most recent commercial has Alia playing the role of a bride in the Manyavar Mohey range of clothes. In a statement, Alia said that she was extremely excited to work with the company and that looks forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day.
Frooti is the second-largest mango-flavored drink sold in India. It is a flagship brand and one of the most successful drink products made by Parle Agro. The brand was originally launched in 1985 in the tetra pak packaging and now in PET bottles and rectangular tetra packs.
Frooti can be found in the countries such as the USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The drink has had many popular celebrities like Allu Arjun, Shah Rukh Khan endorsing the brad before.
The brand spent 40% more on its marketing in 2013 and made Alia Bhatt its brand ambassador in 2017. Nadia Chauhan, the Joint Managing Director at Parle Agro said that :
“The mango-based drinks control over 90% of the total market, which is why we need to re-invent ourselves within the segment. With the help of Alia, the new product will address different target consumers and will build the Frooti franchise further.”
The Frooti company roped in Ram Charan along with Alia Bhatt in its latest advertisement that was rolled out on April, 2023.
PhonePe
PhonePe is an Indian financial payment and e-wallet company based out of Bengaluru. Founded by Sameer Nigam, Rahul Chari, and Burzin Engineer, and launched in December 2015, PhonePe has been an industry leader in the digital payments sector in India.
The popular fintech company is another big name that one can recount while listing Alia Bhatt’s brand endorsements. The fintech giant roped in the daughter of filmmaker Mahesh Bhatt in February 2020 along with Aamir Khan as the brand ambassadors. The first PhonePe advertisement with Alia Bhatt came out in the month of October in the same year. The newest PhonePe ad titled was rolled out on Oct 21, 2022, which featured Alia Bhatt.
Samsung Electronics is a South Korean electronics company founded on January 13, 1969, and headquartered in the Yeongtong District of Suwon. In 2019, Samsung became the world’s second largest technology company by revenue, which boasted a market capitalization of $520.65 billion.
Samsung India also roped in Alia Bhatt as the brand ambassador of the premium Galaxy range of smartphones on August 18, 2021. This eventually led Alia Bhatt to advertise its Galaxy Z foldable phones, the recent one of which advertises the Galaxy foldable phones along with featuring the Samsung Global Goals app. This app is integrated into all Galaxy smartphones and helps the users to contribute the causes that matter most to them in a simple manner.
Founded in 1963, Duroflex is a mattress and sleep solutions provider headquartered in Bengaluru that was started in Alleppey by the late PC Mathew. One of the trusted sleep solutions service providers, Duroflex had roped in Alia Bhatt as its brand ambassador and has then featured Bhatt in some of its advertisements, the first of which was launched in August 2021. The latest one ad “Alia’s Secret is Out” was launched in Sep 16, 2022.
Philipsis one is the most trusted electronic multinational company that was originally founded by Gerard Philips in 1891.The company has its headquarters based in Amsterdam and was formally one of the largest electronics companies in the world.
The company is currently focused on the area of health technology and is branching into other sectors. Philips is known to have over 80,000 people in 100+ different countries. The company signed Alia Bhatt as its brand ambassador for its beauty range.
The actress has done many ads for Philips endorsing its hair appliances from the range of Philips Kerashine and a variety of depilation devices. In a statement, the company said that the actress will help the company take the style revolution among the new age Indian women to the next level. The most recent advertisement of Philips where Alia Bhatt was featured was the Right Heat campaign where the electronics giant focused on bringing its innovative solution, Philips Hair Straightener, which was rolled out in Feb 15, 2023. This is one of Alia Bhatt’s new ads for electronics brands.
Tresemme is an American brand of haircare products the first product of which was manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City.
The Indian subsidiary of the popular haircare brand, Tresemme India roped in Alia Bhatt as the new face of the brand in place of Jacqueline Fernandez on October 10, 2020.
Formerly known as Hero Honda, Hero MotoCorp is an Indian multinational scooter and motorcycle manufacturing company founded in January 1984 by Brijmohan Lall Munjal. With over 37% of the market share in the two-wheeler industry, the company is hailed as the largest manufacturer of two-wheelers in India and in the world.
Hero MotoCorp is another company that has rooted for Alia Bhatt when it announced its partnership on June 20, 2014. The latest Hero advertisement was to promote its Hero Pleasure scooter that was rolled out on January 10, 2022, was the last Alia Bhatt advertisement of the brand.
Maybelline
Maybelline, also known as Maybelline New York is an American multinational company that offers a wide range of cosmetics, skincare, fragrance, and personal care products that are loved by women around the world. Maybelline was acquired by L’Oreal the French cosmetic conglomerate in 1996 and has its base or is headquartered in New York.
Maybelline New York is known to be the number one global cosmetics brand as it is available in over 129 countries worldwide, offering more than 200 products at affordable prices. Alia has been the face of Maybelline since 2013 and has appeared in many ad commercials endorsing its products.
In an interview, Satyaki Ghosh, Director, L’Oréal Consumer Products Division, said that:
“We are thrilled to have Alia as the ambassador on Maybelline because she represents the young, contemporary cosmopolitan girl who is attuned to fashion at all times and loves to wear make-up.” He also added that with the launch of the BabyLips Kiss Song, the company hopes to do something different for their consumers and engage with them as much as possible with the brand.
Sunsilk is a haircare brand owned by Unilever. The British haircare brand that was founded in 1954 and introduced in 1974 in the UK, is a haircare major in India as well. Alia Bhatt partnered with Sunsilk on several ads to date, the recent one of which came out in October 2018.
MakeMyTrip
MakeMyTrip is a popular online travel company from India, founded in 2000 by Deep Kalra.The company has its headquarters in Gurugram and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets among others.
As of 2018, MakeMyTrip has more than 14 company-owned travel stores in 14+ cities, over 30 franchises owned stores in 28+ different cities, including counters at the 4 main airports of the country. The company has its presence in countries such as New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
MakeMyTrip announced its brand ambassadors as Alia Bhatt and Ranveer Singh in 2016 and the duo has so far appeared in many television commercials and campaigns that have garnered high visibility and presence across different mediums.
The popular Indian travel-based company has last promoted its “FLAT 25% Off* on First Hotel booking” offer in Apr, 2023, when the Ranveer-Alia duo was seen again.
MakeMyTrip in a statement said that it choose the two actors in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature, and recall.
LUX
LUX is another Unilever-owned brand that is primarily marketed in India, Brazil, Thailand, and South Africa. LUX was introduced in 1925. Lux has a rich heritage of collaborating with leading celebrities from the film and fashion industry, and Alia Bhatt was chosen as the face of Lux, adding to the brand’s star-studded legacy.
Alia Bhatt’s association with Lux brings together her captivating beauty and charismatic persona with Lux’s commitment to providing indulgent and pampering experiences. Through her endorsement, Alia embodies the essence of Lux, which is all about embracing one’s beauty and feeling confident in one’s skin.
Uber Eats is an American food ordering and delivery platform, which was founded in 2014 by its parent companyUber. The company has its headquarters in San Francisco, California. UberEats operates in over 32 countries and has seen a rise of 30% during the Covid 19 Pandemic as people avoided social interaction for fear of contracting the virus in 2020.
In India however, Zomato acquired all of UberEats stock in January 2020. In exchange, Uber also got 10% stakes in Zomato and Zomato would gain all the users of UberEats in India. Uber Eats has so far gained popularity among consumers across 37 cities in India to order food of their choice at the click of a button.
Uber Eats made Alia Bhatt its brand ambassador in 2018, who has appeared in many of its commercials and campaigns. Commenting on why the company choose Alia Bhatt, the company said that the actress’s effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India’s most loved youth icons.
The Uber-owned food aggregating and delivery startup launched its latest advertisement in January 2019 titled “Everyday Moments” which featured Alia Bhatt.
Sunfeast Dark Fantasy is a popular snack brand that is owned by ITC Limited. The brand is known for its products such as premium chocolate crème flavored biscuits and cakes. The Dark Fantasy Choco Fills is one of the top biscuits found in the market as it has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
In an interview, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said that:
“The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, and also establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a girl addicted to chocolates and Dark Fantasy, which gives you an irresistible chocolate experience.”
The company made Alia Bhatt its brand ambassador in 2019 and the actress has appeared in many of its ads. Its commercial ad showcases how the brand aspires to position itself as the ‘New Meetha’, which people can take pride in serving their guests. The latest Sunfeast ad “New Dark Fantasy Coffee Fills” was launched in Mar 30, 2021.
Nokia
Nokia, a renowned Finnish brand in the telecommunication, information technology, and consumer electronics industry, has a rich history dating back to 1865. It is widely recognized as one of the most notable mobile manufacturers globally. In an effort to enhance its brand image and connect with a wider audience, Nokia appointed Alia Bhatt as its brand ambassador on October 15, 2018. Since then, Alia has been featured in several captivating advertisements for Nokia, showcasing the brand’s innovative technology and its commitment to excellence.
Gionee, a prominent Chinese smartphone manufacturer, has its headquarters in Shenzhen, Guangdong. Established in 2002, the company has expanded its presence across various countries including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and Algeria. In 2013, Gionee entered the Indian market, but due to financial difficulties, it was acquired by Karbonn Mobiles in 2018. During her association with the brand from 2016 to 2018, Alia Bhatt served as Gionee’s brand ambassador, adding to the company’s marketing endeavors and promoting its products.
According to the statement by Arvind Vohra’s, the CEO of Gionee India,
“Alia Bhatt is an actor filled with enthusiasm and zest, characteristics that reflects Gionee’s beliefs”
He also added that
“the actress adds freshness to the brand and associating with the actress will help bring the brand closer to the consumers and will make the brand more relatable.”
Caprese is a popular fashion brand known for its stylish and trendy handbags. The brand offers a wide range of handbags that combine fashion, functionality, and quality craftsmanship. Since 2014, Alia Bhatt has been the esteemed brand ambassador for Caprese. Building upon their successful partnership, Caprese has joined forces with Alia to introduce the captivating Caprese Alia limited edition collection.
Alia Bhatt’s collaboration with Caprese, a renowned handbag brand, exemplifies her impact in the fashion industry. With her role as the brand ambassador, Alia has effectively showcased and endorsed Caprese’s chic and trendy handbags, which resonate with her own impeccable sense of style.
Conclusion
Alia Bhatt’s association with various top brands has solidified her position as one of the most sought-after brand ambassadors in the industry. From renowned fashion labels to leading technology companies and beloved consumer brands, Alia has effortlessly showcased her versatility and influence across a wide range of sectors. Her charismatic presence, relatability, and exceptional talent have made her the perfect choice for these brands to connect with their target audience and enhance their brand value. With each endorsement, Alia has demonstrated her ability to bring authenticity and charm to every campaign, leaving a lasting impact on consumers. As Alia continues to soar in her career, we can expect to see more exciting brand collaborations and further expansion of her endorsement portfolio.
FAQs
Who is Alia Bhatt?
Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
What is the brand value of Alia Bhatt?
Alia Bhatt’s brand value is estimated to be around $25 million in 2023, equivalent to 204 Crore in Indian rupees.
What are the top brands endorsed by Alia Bhatt?
The main brands endorsed by Alia Bhatt are Gionee India, Philips, Frooti, Sunfeast Dark Fantasy, Flipkart, Manyavar, Lays, Uber Eats, Make My Trip, Blenders Pride, and Aurelia.
What are the other brands endorsed by Alia Bhatt?
The other brands endorsed by Alia Bhattare Caprese, Bluestone, Standard Electricals, Fruity Fizz, Coca-Cola, Frankfinn, Nestle Fruita Vitals, Fuji Instax, LUX, among others.
How much does Alia Bhatt charge for brand endorsement?
Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for endorsements.
What is the net worth of Alia Bhatt?
The net worth of Alia Bhatt is 299 Crore INR in 2023.
Has Alia Bhatt contributed to the success of the brands she endorses?
Alia Bhatt’s association with the endorsed brands has undoubtedly contributed to their success. Her popularity, acting skills, and relatability to the target audience have helped in increasing brand visibility, attracting customers, and creating a positive brand image.
How has Alia Bhatt’s brand endorsements impacted her fan base?
Alia Bhatt’s brand endorsements have played a significant role in expanding her fan base. Through her association with diverse brands, she reaches out to a wider audience, including fans of those brands.
Farhan Akhtar is an Indian director, actor, producer, singer, screenwriter, and television host. He is primarily known for his work in Bollywood. He hails from a family of veterans and is the son of film actress and screenwriter Honey Irani and poet and lyricist Javed Akhtar. He has an elder sister, renowned filmmaker Zoya Akhtar.
He made his directorial debut in 2001 with the critically acclaimed Dil Chahta Hai, which received the National Award for Best Hindi Film in 2002. His sophomore movie, a war drama, Lakshya, was released in 2004 and is regarded as a cult film. He garnered significant commercial success with Don in 2006, starring Shah Rukh Khan. He made his debut on the big screen with the musical drama Rock On!! In 2008. He launched a social campaign called M.A.R.D. (Men Against Rape and Discrimination) to spread awareness about the rape and discrimination faced by women.
He has earned success and respect on his own accord, despite coming from a family of people with connections in Bollywood. He has been on the checklist of many brands, especially after having established himself as a leading actor in the industry. He is the face of several brands and continues to be sought after by many more.
An Indian luxury products company, the Titan, is the manufacturer of fashion accessory products like watches, fragrances, eyewear, jewelry, etc. It is a part of the Tata Group and has its headquarters in Bangalore. Xylys is an exclusive brand of Swiss-made watches by Titan. It brings the precision of Swiss watchmakers.
The brand signed Farhan Akhtar as its brand ambassador in 2011. On their association together, the Vice President, Ajoy Chawla, said, “Farhan is a new age, multi-talented individual admired for his unconventional work. He embodies the Xylys brand’s core values of sophistication, individualism, and authenticity, yet unconventional. We believe he will enable Xylys to connect deeply with the new age, global Indian seeking to express their own identity uniquely.”
Farhan also added, “A great deal of design thought is required in the making of a film or bringing a character to life. Only when the design is in place, you can infuse it with passion, and I feel that the ideation behind creating every timepiece from Xylys has followed a similar process. It is great to be associated with a Swiss watch brand that exemplifies precision for detail, uncompromising functionality, and design excellence. I am all the more excited to represent a Swiss watch brand from House of Titan, and I look forward to the days to come with Xylys.”
O.M.R.O.N.
Based in Kyoto, Japan, Omron is an electronics-based company founded in 1933 by Kazuma Tateishi. It is particularly known for manufacturing its medical equipment like blood pressure monitors, thermometers, etc. It is also known to be one of the world’s first manufacturers of Automated Teller Machines (A.T.M.).
In 2013, Farhan Akhtar was signed on to promote the company’s new age blood glucose monitors, also known as glucometers. India is known to be the diabetes capital of the world, and so there is a massive demand for blood sugar level measuring machines here.
Farhan Akhtar, on their association, commented, “Keeping fit and staying healthy is essential for everyone in this fast-paced age. I am delighted to partner with O.M.R.O.N. in its mission toward the realization of a healthy life and the prevention and treatment of lifestyle-related diseases. Strict adherence to international quality and safety standards makes O.M.R.O.N. the right choice for you and your loved ones.”
They signed on Farhan Akhtar in 2015 to be the face of the deodorants at Park Avenue through a televised advertisement.
The advertisement was aimed at promoting the deodorant through ways other than the generic attracting the opposite sex plot line and revamping the marketing strategy based on the lifestyle and the true meaning of male grooming and masculinity, and sparking a fresh conversation around it.
Ford Figo Aspire
Ford Motor Company is a multinational automaker with its headquarters in Dearborn, Michigan. It is through this company that the concept of Fordism (a type of industrial work management) and assembly lines were introduced in the industrial world.
In 2015, Farhan Akhtar was appointed to be the brand ambassador of the new Ford Figo Aspire, a compact sedan.
Commenting on the car he is promoting, he said, “I love the way it looks, I mean look at it, it’s fabulously contemporary and it is great driving it around in city conditions. It’s also got some nice features like the SYNC technology with the Ford Applink and Emergency assistance and then there are the airbags, which make it a safe car.”
IndusInd Bank
A first among the new generation banks in India, IndusIndBank was inaugurated in 1994 by the then Finance Minister, Manmohan Singh.
The bank signed Farhan Akhtar to be the face of their brand and represent a new feature called Video Branch in 2014. Video Branch is an extension of the feature ‘Responsive Innovation’, which aims at providing customers with a convenient and hassle-free experience. As banking is becoming more and more digitalized, features like these are extremely useful for customers.
About the tie-up, Farhan Akhtar said, “I am happy to be associated with a young and fast-growing brand which has responsive innovation as an integrated theme. I have seen the earlier brand campaigns by the bank, and I am sure my association with the brand will complement the brand growth and take it to new heights.”
Yepme
Based in Gurugram, India, Yepme is an online shopping brand that specializes in the retail of men’s and women’s clothing and accessories. It was launched in 2011 by Vivek Gaur, Sandeep Sharma, and Anand Jadhav.
Yepme signed on Farhan Akhtar as their brand ambassador in 2014, with him featuring in a music video for the company.
On their association, Farhan Akhtar commented, “We are incredibly eager to release this music video. Regarding the usage of special effects and transitions, the video is unique and reflects the everyday life of today’s youngsters in a unique and entertaining way. Since Farhan is an iconic figure among Indian youth and is a class apart from others as a singer-songwriter, actor, director, and multi-talented artist, we are confident that the song and visuals will find their way to everyone’s hearts and minds. Farhan is also someone who is liked, respected, and also highly relatable to our audience. The video is one of its kind in terms of the use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to building a connection with today’s youth, and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience.”
Code by Lifestyle
Code by Lifestyle is a formal and casual clothing retail brand for men and women. Farhan Akhtar was signed on to endorse the company as their brand ambassador in 2015.
Code by Lifestyle has emerged to be one of the most preferred brands by men who have an eye for the new age and a sharp sense of style. Farhan, with a versatile range of achievements and an effortless and confident style, perfectly embodies everything the brand wants to deliver and more.
Farhan also commented, “I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand.”
Farhan Akhtar is one of the most skilful Bollywood celebrities, having expertise in not only his acting skills but also in direction, writing, singing, and production. His witty and charming personality and huge fan following make him a popular choice among brands for their endorsements. Be it fashion and lifestyle, automobiles, or banks, this man has played a role in almost every kind of brand endorsement.
FAQs
What is Farhan Akhtar’s Net worth?
Farhan Akhtar’s net worth is 2.5 million USD.
Who are Farhan Akhtar’s parents?
Farhan Akhtar’s parents are Javed Akhtar and Honey Irani.
What is Farhan Akhtar’s age?
Farhan Akhtar is 48 years of age.
What was Farhan Akhtar’s first film?
Farhan Akhtar’s first film as a director was Dil Chahta Hai, and as an actor was Rock on!!
In recent years, more and more people are following the startup culture and indulging themselves in the startup ecosystem. People are following their dreams of starting their own companies and presenting their innovative ideas in front of the world.
In between all these, the most important thing is, getting funds for your business, because, without that, your business will not survive and your dreams will crash down. In fact, it is impossible to even think about going ahead without funds.
Fortunately, there are investors out there who willingly invest in startups that they find promising. In the list of these investors, celebrities also had added their names. A number of celebs take interest in startups and invest in them. Not only does it show, that they are supporting new entrepreneurs but also it becomes an advantage for the startup that they are associated with a popular celeb.
With India being one of the biggest startup hubs, Bollywood celebs are taking interest in the startup ecosystem. Bollywood actor, Varun Dhawan also has shown his interest in funding some startups. Varun Dhawan is surely one of the most popular Indian actors of the current generation. The 35-year-old has served us with some popular and fine hits in his 10 years of career. He debut with the film Student of The Year in 2012 and is currently one of India’s highest-paid actors.
Some of his films like ‘Badlapur’, ‘Sui Dhaga’, ‘Humpty Sharma Ki Dulhania’ and ‘ABCD 2’ have been described as clear hits at the Box office and also some of them are critically acclaimed films.
He has won Filmfare Awards, IIFA Awards and other recognizable Indian film awards for his performances. Apart from being a good actor, he is also a good dancer and has shown his tremendous dancing skills in dance movies like ‘ABCD 2’ and ‘Street Dancer 3D’. Varun Dhawan, as mentioned has invested in startups, in this article we will talk about those startups. So let’s get right into the business.
“Don’t do a startup unless you’re ideologically driven to make it succeed beyond the economic motivation.” -Balaji Srinivasan
Fast&Up is a plant-based active nutrition brand that provides all kinds of nutritional products to fulfil the needs of Indian athletes. Fast&Up is founded in the year 2015 by Vijayaraghavan Venugopal and Varun Khanna. The brand’s products mainly are all kinds of vitamin supplements and multivitamin drinks.
The startup has started attracting attention and has been able to reach out to 100 million people in just a month. The company has also won the ‘Best Health & Fitness Brand’ of 2019 by The Economic Times. The headquarters of the company is situated in Mumbai, India.
Fast&Up made quite a noise when Varun Dhawan funded an undisclosed amount to the company. It received the investment from the Bollywood actor after securing funds of INR 165 Crores from Morgan Stanley Private Equity Asia (MSPEA).
Apart from that Varun Dhawan has also been appointed as the Good Vibes Officer of the brand. The main aim of this investment is to make more Indian people aware of intelligent nutrition and get them to associate with it. He has also appeared in the commercials for Fast&Up.
Curefoods
Curefood is a cloud kitchen operating company, under which brands like EatFit, Frozen Bottle, CakeZone and Great Indian Khichdi operate. The main of the company is to provide foods that come under the regular normal diet of customers and cater for their nutrition needs.
Curefoods was founded in the year 2020 by Ankit Nagori and since then has been working on providing healthy and nutritional foods to its customers.
Recently, Varun Dhawan invested an undisclosed amount in the brand, right after the company secured $62 million of funding from companies like Iron Pillar, Accel Partners and entrepreneurs like Binny Bansal.
Apart from the investment of Varun Dhawan, he has also become the brand ambassador of EatFit, which is a food ordering platform under Curefoods. Varun Dhawan invested in the cloud kitchen operator right after the company came forward with its new direct-to-consumer food ordering platform EatFit. As per reports, Varun Dhawan will also appear in the marketing campaigns of Curefood.
Varun Dhawan himself being a health-conscious person and a fitness freak doesn’t really surprise us that he is investing in these startups. With his popularity, it seems the startups will also experience growth in the future and their association will only bring positive responses from the public to them.
FAQs
What is the age of Varun Dhawan?
Varun Dhawan was born on 24 April 1987 and is 34 years old.
Who is the wife of Varun Dhawan?
Varun Dhawan married fashion designer Natasha Dalal on January 24 2021.
What are some of the investments of Varun Dhawan?
Varun Dhawan has invested in Fast&Up and CureFoods.
In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar.
This is because the actor is known for his persona of being down to earth, disciplined, a true nationalist and a fitness expert. Akshay Kumar is a India-born naturalised Canadian Actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
The bollywood actor has so far appeared in more than 100 movies and has been awarded with several acclaimed awards including Film Fare, National Film Awards and Padma Shri. Akshay Kumar is known for his work in bollywood movies such as Rowdy Rathore, Holiday, Airlift, Rustom, Padman, Kesari and Toilet: Ek Prem Katha. According to the Forbes list of 2019, Akshay ranks as the 4th highest paid actors in the world.
When it comes celebrities endorsing brands Akshay Kumar is one of the top actors as he has supported, endorsed various startups and helped them in getting to a better position throughout his career.
The actor’s brand value amounts to over Rs 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps. Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
Some of the 30 brands endorsed by Akshay Kumar are Fau-G, GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Harpic, Suthol, Dollar, Tata Motors, PC Jewelers, Revital H, Lever Ayush, and Cardekho among others.
Unlike other celebrities who are extremely picky when they are choosing which startup of endorse or fund, but Akshay on the other hand is known to take the plunge and support newcomers without think much. Which is why Akshay recommends other celebrities to get associated with the brand only if they believe in the promoters and the product.
In an interview Akshay Kumar spoke on how actors have routine paid partnerships, but the startup craze has recently opened up new opportunities for the brand as well as the celebrities worldwide. Explaining the reasoning behind endorsing some brands in an interview Akshay says that,
“For me, GOQii is has a larger fitness goal for the entire country. Pagar Book is two young boys trying to put accounts for small business firms on their phone. CarDekho has opened up the car sales market multifold. FAU-G is trying to create a world class gaming experience on your smartphone or tablet. Yes, given the success rates of startups, you’re taking the risk of no value getting created for the brand at all after all, but that’s the challenge. In the end, you’ve at least partnered or helped someone on their way and who dreamed of doing something big.”
FAU-G an abbreviation for Fearless and United Guards, is a Made in India online multiplayer action game developed by nCore Games. nCore Games is headquartered in Bengaluru and developed FAU-G as a tribute to the heroes of the Indian armed forces. FAU-G is known to bring to life the thrill and adrenaline of a life spent guarding India’s borders.
Supporting PM @narendramodi’s AtmaNirbhar movement, proud to present an action game,Fearless And United-Guards FAU-G. Besides entertainment, players will also learn about the sacrifices of our soldiers. 20% of the net revenue generated will be donated to @BharatKeVeer Trust #FAUGpic.twitter.com/Q1HLFB5hPt
Akshay Kumar is not only the brand ambassador, but also a mentor to the development process in the game. The game was first announced by Akhay Kumar through social media accounts in September 2020 as a game that will support PM Narendra Modi’s Atma Nirbhar movement.
The actor also announced that over 20% of the net revenue generated by the game will be donated to the Bharat Ke Veer trust. This game was also speculated for being the Indian alternative for PUBG mobile. This is because the game came out right after PUBG along with 118 Chinese mobile apps were banned in India in September 2020, as a result of the growing border tension between India and China.
GOQii pronounced as Go-key, is an Indian fitness technology company, known for their range of wearable fitness bands with a mobile app and a personalized remote coaching. The company was founded by Vishal Gondal and has its headquartered based in Menlo Park, California with offices in Mumbai and Shenzhen. GOQii had over 19% market share making it the second biggest player in Indian wearable market in 2018.
The smart-tech enabled platform has a long list of popular investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Madhuri Dixit Nene, Ratan Tata and also Akshay Kumar, etc. The company also made Akshay Kumar as its brand ambassador, apart for endorsing the brand Akshay was also a part of several initiatives in their mobile app, in order to promote and widen the presence of GOQii in India.
On his association with GOQii, the actor added that he believes in GOQii’s preventive ecosystem and is proud to be associated with its passionate team.
He also added that health is not a short term goal and can be achieved by adopting a healthy lifestyle. The actor along with the team of coaches, will be working to making 130 crore Indians healthy.
Honda Motor Company Ltd.
Akshay Kumar in Honda advertisements
Honda Motor is a Japanese multinational conglomerate that is known for manufacturing automobiles, motorcycles and other power equipment’s. The Tokyo headquartered company is the world largest motorcycles manufacturer since 1959, producing over 400 million motorcycles by the end of 2019. According to report, Akshay Kumar made a Rs. 50 crore deal with Honda in 2012, making him the brand ambassador for Honda motorcycles.
In 2018, Akshay Kumar was a major part of a national level campaign #HelmetOnLifeOn started by Honda to educate people on road safety. The company campaigned in 13 traffic training parks across India through huge safety events.
Akshay took this message to his fans by saying that, he was happy to be associated with Honda 2 Wheelers India for the #HelmetOnLifeOn campaign. He also told his fans to tell their loved ones to wear a helmet at all times while riding a two-wheeler.
Nirma is one of the most well-known companies of India, with its headquarters based in Ahmedabad, Gujarat. The company manufactures products such as cements, cosmetics, soaps, detergents, salt, soda ash, LAB and injectable.
Nirma currently has over 25000 employees with a turnover of about Rs. 20,500 crore. Nirma is also known for its iconic ads through out the years, in the recent years akshay has also been a part of many of its television advertisements.
PolicyBazaar
Akshay Kumar in the #Aapkisidehai ad
Policybazaar is an Indian insurance and global financial technology company that has its headquarters based in Gurgaon. The company currently provides a digital platform for users to compare financial services from major insurance company.
Talking about the selection of Akshay Kumar as the company’s brand ambassador, Yashish Dahiya who is the cofounder of policy bazaar said that, “Akshay Kumar is self made, speaks directly and also delivers important messages with humor, this makes the actor the perfect fit for our brand.
Like him our brand also stands for transparency, positive societal change, reliability, trust and a genuine connection with the people. This partnership is a natural extension of the values we share with him.”
Tata Motors
Tata motors is one of the oldest and well respected Indian multinational automotive company that has its headquarters based in Mumbai, Maharashtra. The company is one of the main subsidiary of Tata Group which is a massive conglomerate.
Tata INTRA V10 BS6 ki badi gaadi se banao apna kaarobaar bemisaal. Naye INTRA ka vaada hai ki iss se aap ko mile badi taakat, badi performance, bada aaram, badi bachat aur badi kamai. #TataIntraBS6@akshaykumarpic.twitter.com/5nF8LC85S5
The company manufactures cars, trucks, vans, coaches, buses, sports cars, construction equipment including military vehicles. Tata motors made Akshay Kumar as its brand ambassador for its commercial vehicle business unit in 2017 and since then the actor has been actively promoting many of its new commercial vehicles through multi media campaigns and television ads.
Besides that Akshay has also been involved in a variety of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. In an interview, Akshay mentioned that it is an honour to be working with the Tata brand as most of us grew up with the company.
CarDekho
Akshay Kumar in the successful CarDekho advertisement
Car Dekho is an online portal that allows customers to review, compare, buy and sell new and used cars in the country. The portal not only lists vehicles for trade but also provides services like providing the latest information of the automobile industry, images, videos and features of every individual car, recent car launches, prices and other important specifications of the cars.
Car Dekho also sells a huge variety of automobile accessories such as stickers, floor mats, scratch removers, polish, mobile chargers, shampoo, tires, car stereos, and other endless car supplies. The most recent successful TV commercial starring Akshay Kumar highlighted easy ways of selling a used car to CarDekho Gaadi from anywhere, be it from home or office.
The brand ambassador of the company, Akshay Kumar in an interview added that he is delighted to be associated with CarDekho as the company works aggressively in redefining the auto ecosystem and personal mobility space of India.
Akshay Kumar and Twinkle Khanna as the brand ambassadors of PC jeweller
PC Jeweller Limited is one of the top jeweler in India, the company started in 2005 with one showroom in New Delhi and now has over 84 showrooms in over 70 cities across 19 states in India. The company manufactures, exports, wholesale and retail gold and diamond hallmarked and certified jewelry in the country.
In 2012, the jewelry company signed Akshay Kumar and his wife Twinkle Khanna as their brand ambassadors in order to enhance the company’s presence and consumer trust in the market.
In an interview, Akshay Kumar and Twinkle Khanna said that, it was their pleasure to become a part of the PCJ family and are happy to be associated with brand that is known for its jeweler, design and trust.
Conclusion
According to a study conducted in 2019, Akhay Kumar has witnessed a jump of 55.3% making him second only to Virat Kohli whose brand value is Rs 1,600 crore. Akshay has over preferred by more than 30 brands because of factors such as Down to earth persona, humble beginnings, causes, discipline, fitness, movies, nationalistic urges, and maintains a healthy diet.
Akshay Kumar has over 49 million on Instagram, 45.7 million on Facebook and 39.2 million on Twitter and he uses his social media platform to spread the messages on fitness, upcoming movies, lifestyle and endorse brands. This is why Akshay might soon beat Virat Kohli to become the number one celebrity to endorse brands in India.
Frequently Asked Questions
Who is Akshay Kumar?
Akshay Kumar is a popular India-born naturalised Canadian actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.
What is the Brand value of Akshay Kumar?
The actor’s brand value amounts to over INR 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps.
What are the brands that are endorsed by Akshay Kumar?
Some of the brands endorsed by Akhay Kumar are:
PC Jewelers
Car Dekho
Tata Motors
PolicyBazaar
Nirma
Honda Motor Company Limited
GOQii
FAU-G
How much does Akshay Kumar charge for brand endorsement?
Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.
Swara Bhasker is an Indian celebrity. She is best known for her work in Hindi cinema, main productions and starring roles in independent films. She is well known for her roles in Sabhi ki Bajegi band as Jaya in 2013, Tanu Weds Manu Returns in 2015 as Payal Sinha Singh and many other roles in great movies. She has won two Screen Awards and has been nominated for a Film fare Award on three occasions. The reason for her increase in popularity is her being very active on social media about current affairs. She always speaks her heart out without any hesitation which got her into trouble many times. According to media reports, Swara’s net worth is $5million in 2021. Apart from films, she is also making money from many brand endorsements. Recently, Recode, an E-commerce makeup and Skicare brand has chosen her as brand ambassador.
Tanishq is an Indian jewellery brand, founded in 1994. Swara Bhasker was seen in Tanishq Diwali Advertisement 2017. She played a role of a typical Indian housewife. The Ad symbolizes the beauty of the relationship between husband and wife. The idea of this advertisement is to show the love of a husband to his wife by gifting her a piece of jewellery on Diwali. She played the role with grace and innocence.
Fortune Kachi Gani Mustard Oil
Fortune is one of India’s largest edible oil brands. It is owned by Adani Wilmar comes under Wilmar Internal Limited. Their activities include oil palm cultivation, edible oils refining, oilseeds crushing, consumer pack edible oils processing, merchandising, oleochemicals, biodiesel manufacturing, grains processing, sugar milling and refining. Fortune Kachi Ghani Oil is rich in Vitamins A, E, Beta Carotene and naturally cholesterol free which makes the food tasty and healthy. Swara was chosen to be a part of this campaign for her fierce looks. She plays the role of a politician who is not afraid of anything and only wants what is best for the people of her constituency by making good choices.
Sprite
Sprite is a colourless, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States. It is meant to quench your thirst and refresh your mind. Swara was seen playing a gorgeous violin teacher in the advertisement. She was chosen for this endorsement for her dashing looks and mesmerized the audience by stealing the show with her beauty and talent.
Iodex is manufactured by GSK Consumer Healthcare India. Iodex Balm is a power-packed formula of 5 natural ingredients – Gandapuro Tel, Pudina ka Phool, Nilgiri Tel, Turpine ka Tel, & Lavanga ka Tel which helps in reducing muscular inflammation & provides effective relief from every type of body pain. This advertisement is about women’s empowerment and social equity. The advertisement starts with Swara playing the role of a classical dance teacher who shares the expenses of the house and helps her husband by being independent suffering from muscle pain. They beautifully captured a woman who wanted to be independent and a loving wife to her husband.
Namyaa Skin Care
Namyaa is one of India’s leading feminine intimate and hygiene brands. They develop great skincare products with zero side effects for women. Hygiene should be considered an essential part of everyday life to avoid health problems. Awareness regarding Feminine hygiene in intimates areas and negative social norms regarding feminine hygiene should change. Swara Bhasker is the brand ambassador of Namyaa skincare. She is chosen as the face of the brand as they wanted women to be as brave and beautiful as she is from inside and out. Women should feel empowered and break all the norms regarding the surrounding feminine hygiene.
Harpic
Harpic is the brand name of a toilet cleaner launched in the United Kingdom in the year 1932 by Reckitt. This advertisement explains the importance of cleanliness for staying healthy. They made this advertisement based on the Swacch Bharat campaign launched by Narendra Modi prime minister of India in the year 2014 to solve the problems of sanitation and waste management in India by maintaining clean surroundings. Swara Bhasker was chosen for endorsing Harpic Swacch Bharat’s campaign considering she is a celebrity who has a very active social media life and she shares her opinion on current affairs without any hesitation.
Reliance Health Insurance
Health Insurance is a policy that covers medical expenses during emergency medical services or surgical medical expenses. Life is not predictable, Health Insurance policy is a financial backup for unplanned medical emergencies. Reliance Insurance Policy is available for individuals as well as Family Floater Plans, with benefits such as cashless hospitalization, reinstatement of base sum insured, pre and post hospitalization expenses, and numerous other add-on features.
Tinder India
Tinder is an online dating app, where you get to choose your date according to your interests, location, and compatibility. Users can swipe left or right to like and match with others. It facilitates the conversation between people only when they like each other’s profiles. It is also a great way to meet people, make new friends and expand your social circle. Tinder has gained the most popularity among teenagers as everybody in recent times wants to try out new things and do new things every day. It helps people who are socially awkward to interact and make themselves comfortable with the opposite person. During recent Covid times, Tinder became a source for social interaction and helped a lot of people to cope with loneliness. Many people who meet their partners from Tinder are very happy and highly compatible. Swara Bhasker appeared in the Tinder India video as she represents every single, confident, independent and successful woman in society.
Conclusion
Swara Bhasker was awarded Zee Cine Award for Best Actress in a Supporting Role female in 2012& 2014, Screen Award for Best Supporting Actress in 2014 and Screen Award for Best Actress (Critics) in 2014. She is an inspiration to many girls who dream of becoming an actress and doing big in the industry without any film background.
FAQs
How old is Swara Bhaskar?
Swara Bhaskar was born on 9 April, 1988. She is 34 years Old (2022).
What is net worth of Swara Bhasker?
Swara Bhasker’s net worth is estimated to be around $5 million in 2021.
Which was the first movie of Swara Bhasker?
Swara Bhasker made her acting debut in 2009 with the film Madholal Keep Walking.
Sara Ali Khan the firstborn grandchild of the Royal Pataudi family is a well-known Bollywood actress. She’s better known as the eldest child of the Bollywood artisans Saif Ali Khan and Amrita Singh.
Sara started off her on-screen career at the age of 4, with a commercial advertisement. Later she went to study at Columbia University. Her body transformation from a polycystic ovary syndrome sufferer to an all glam lady was something that drew a lot of attention and led to a lot of praise and criticism. Initially, Sara Ali Khan had a hard family life since her parents got divorced when she was only 9. However, with time she says everything is well settled.
Talking about her career, her first movie “Kedarnath” received a lot of criticism. Due to the political and religious organizations opposing it. However, she received the Filmfare award for best female debut and the IIFA award for star debut of the respective year.
Her movie Simmba was one of the highest-grossing Hindi films of 2018. However, she faced failures too. The spiritual successor of her father’s movie with the same title “Love Aaj Kal”, was a major box office bomb. However, the overview of her career and performance is shiny and bright.
At a very young age, Sara Ali Khan has a highly valued endorsement profile. She is the face of quite costly brands as enlisted below:-
Fanta was a citrusy drink manufactured by Coca cola in the year 1955. It was born in Naples, Italy. Now it has over 100 flavours all over the world. However, it was introduced in India through the most famous orange flavour. Sara Ali Khan is the current Brand ambassador of Fanta.
Sara Ali Khan herself comments that she is as tangy, fruity and bubbly as Fanta. Shrenik Dasani, Vice President, Sparkling category of Coca cola India, believes that Sara’s vivacious and fun persona will make sure to turn Fanta moments more awesome and fruitier than before.
Puma
It is a German company founded in 1948. It manufactures athletic and casual footwear, accessories, and apparel. It stepped into India in the year 2006. In 2019 Sara was made the face of the Brand.
According to Abhishek Ganguly, the managing director of Puma India, Sara Ali Khan symbolises the spirits of Puma. That is she is fun, fierce, and brave. She is a leading icon to the youth.
With her, as a part of the Puma, he was sure about the fact that the company would reach new heights. Sara Ali Khan stated that Puma encourages women to stand equally in every sphere of life. Be it sports or something beyond. She resonates with this. Hence she was flattered to be a part of the Puma family.
Maybelline
Maybelline was introduced in India in the year 1998. In 2020, Sara Ali Khan was introduced as the face of the Brand. She was seen in a glamorous get up with cat eyeliner, peachy lip shade and a well-sculpted look.
Maybelline is a brand introduced in the year 1914, the first manufacturers of modern cosmetics. They’re quite advanced and unique in their approach to choosing the brand’s faces. It’s newcomers and fresh faces that they will promote. Sara Ali Khan can be called the shiniest newcomer of Bollywood from every aspect. Hence she was a perfect ten on ten for this endorsement.
JBL
JBL stands for James B. Lansing sounds. It was founded by American audio engineer James Bullough Lansing. It was brought to people in the year 1955. However, it was introduced in India in the year 2014.
In March 2020, Sara Ali Khan was roped in as the brand ambassador of the campaign “Live it Real, Live it Raw”. To convey her excitement about this campaign, Sara States that she likes to stay truly what she is. That is what makes her original and the best. Being organic is the best is what JBL has to offer to the youth. Hence she is thrilled to work for them.
Vikram Kher, the vice president of lifestyle audio, Harman India states that whatever JBL does is keeping the youth of the country in mind. Sara is absolutely what JBL has to offer. The spirit of youth and restlessness. She is a leading figure inspiring the youth will definitely do justice to the brand.
Vivo is a communication technology company, which belongs to China. It was started in 2009. In 2012, it was introduced in India. Sara Ali Khan was announced as the face of Vivo in January 2020.
Nipun Marya, Director of the brand strategy, Vivo India, states that Sara is the face of the S-series which leads the market with its exceptionally good camera and trendsetter looks which came to life with Sara Ali Khan. The Vivo Sara Ali Khan ad, promoting Vivo Y-series, has made her the Chief Style icon of the company
Veet
Veet is a hair removal product brand introduced in Canada in 1919 was brought to India in the year 2004. Its parent company is Reckitt Benckiser. Sara Ali Khan was roped in as the face of Veet India in 2020.
The brand thinks Sara’s spontaneous, energetic personality is the best for their campaign #pullitoff. Sara herself was very excited to do this endorsement. She says she has been using Veet for a long time now and hence she is super excited to work as the face of the brand. The Sara Ali Khan Veet ad was marketed with the hashtag Pull it Off.
Garnier is a skincare brand started in the year 1904 in Paris. In 1992 LO’real its parent company brought Garnier to India in the form of a shampoo range. It roped in Sara Ali Khan as their brand ambassador in 2019. She appeared in the commercial for Sheet masks from Garnier Skin Naturals. That was the first time when Garnier introduced sheet masks in India.
Pankaj Sharma, general manager of Garnier India, expressed his delight saying that Garnier skin naturals wanted to step on to the global trend of sheet masking. The mask’s quality of skincare is spontaneous, natural and modern just like Sara Ali Khan. Sara comments she is elated to advertise her favourite skincare product, sheet masks. As they are less time consuming to apply and their effect is long-lasting and glorious.
Purplle
Purplle is an online beauty store founded in India in the year 2011. It signed Sara Ali Khan for its #Gopurplle campaign. This campaign aims at the royalty of beauty and how beauty should be a right for all. Its sale was on from the beginning of 2021, under 400 INR, a huge collection of products.
According to the company, she’s modern, expressive, a new age woman and most importantly confident with her own skin. Hence she was a perfect fit for Purplle. Sara says being beautiful is a right of every woman. Hence to help them be beautiful she’s delighted. Also, Sara Ali Khan is the first ambassador of Purplle.
Mamaearth
In 2021 itself, Sara Ali Khan was the first celebrity ambassador of Mamaearth. She was approached by the company to advertise their haircare range. Ghazal Alagh co-founder of Mamaearth states that it is a company for the millennials created by the Millennials with a unique goal to conserve nature. Hence, Sara Ali Khan, the face of the youth is the best who can resonate with the voice and goodness of the brand.
HealthifyMe
HealthifyMe is a Bengaluru-based health and fitness application founded by Sachin Shenoy, Tushar Vashisht, and Mathew Cherian, which allows users to achieve their fitness and weight loss goals with ease.
Sara Ali Khan has recently collaborated with HealthifyMe’s ‘Sab karenge try’, which is the brand’s first-ever commercial campaign by saying “From itna saara, I became this Sara”. With this advertisement campaign, HealthifyMe has cast PCOD fighter Sara Ali Khan, who gets candid with her weight loss journey. The HealthifyMe advertisement is among Sara Ali Khan’s latest advertisements.
The Souled Store
The Souled Store is one of the favourite casual wear shops for the Indian audience. Founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal in 2013, The Souled Store was one of the first companies to bring in licensed merchandise and is currently hailed as the largest store containing fan merchandise in India with licenses with a wide range of brands like Disney, Warner Bros, WWE, IPL teams, EPL Teams and Viacom18.
The D2C apparel startup has partnered with Sara Ali Khan on March 7, 2022, where the actress has infused an undisclosed amount, as far as the latest reports.
These are the most discussed brands. However, she has done more endorsements but not much is known about them.
Sara Ali Khan is an Indian actress, who is famous as the daughter of Saif Ali Khan and Amrita Singh. She also has her name included in Forbes India’s Celebrity 100 list of 2019.
What are some of the most popular Sara Ali Khan advertisements?
The Sara Ali Khan advertisement list includes companies like:
Purplle
HealthifyMe
MamaEarth
Maybelline
Fanta
Puma
JBL
What is the net worth of Sara Ali Khan?
The net worth of Sara Ali Khan is approximately $4 million, as of 2021.
Who are the parents of Sara Ali Khan?
Saif Ali Khan and Amrita Singh are the parents of Saif Ali Khan.
Which is the first movie of Sara Ali Khan?
Sara Ali Khan made her Bollywood debut with Kedarnath.
What is the Sara Ali Khan bag brand?
Sara Ali Khan has once been spotted at an occasion wearing a white playsuit with a coral handbag, the brand of which was Saint Laurent.
Cinemas are gradually becoming a necessity in a layman’s life. Not everyone can afford expensive relaxation and entertainment. However, Cinemas are such means of entertainment, it can be enjoyed both in cheap and expensive ways so it’s a beautiful neutral scope of enjoyment.
Alongside all these factors, movie studio companies or production houses play a magnificent role in creating such creative pieces. How entertaining a movie can depend majorly on the budget invested in it.
There are multiple well-known movie studio companies all over the world. However Bollywood, the king movie industry of India, also produces movies that impact audiences worldwide. Behind such movies, there are master production houses working notably.
Here are the top 5 biggest Bollywood production houses in India.
UTV Motion Pictures/Disney UTV
Founded by: Ronnie Screwvala and Zarina Mehta
Popular Movies of UTV Motion Pictures/Disney UTV: Barfi, Swades, Dangal, and Haider
UTV Motion Pictures – Dangal
UTV Motion Pictures was founded in 1996 by Ronnie Screwvala and Zarina Mehta. With its headquarters in Mumbai, the parent company of this Bollywood production house is The Walt Disney Company India. It is one of the highest grosser production houses in India.
It has a collection of 3900.140 crore INR. In 1997 it came up with its first-ever Hindi movie “Dil Ke Jharoke main” directed by Ashim Bhattacharya. They were the producers of the highest-grossing Indian movie, “Dangal” worldwide.
Dangal earned almost 2,024 crores in INR from all over the world. It produced the movie “The blue umbrella” which has been awarded the national prize as the best children-oriented movie. It has also produced box office hits such as PK, Rang De Basanti, Chennai Express, Swades, Barfi and Jagga Jasoos.
Fox Star Studios
Owned by: Star India
Popular Movies of Fox Star Studios: Sanju, Chhichore, Chhapaak, Neerja and MS Dhoni: The Untold Story
Fox Star Studios – Chhichhore
In number two comes Fox Star Studios. It has the same parent company as UTV Motion Pictures, which is The Walt Disney Company India. It is a wholly-owned subsidiary of Star India. It was founded in March 2008.
Their first movie was Khichdi by Aatish Kapadia in the year 2010. This production house’s two best gross earning movies worldwide were Sanju and Prem Ratan Dhan Payo. Chhichhore a movie by Nitesh Tiwari and produced by Fox Star Studios was awarded a Rajat Kamal National award.
A few more popular movies by Fox Star Studios are:- Total Dhamaal, Housefull 4, Chhapaak, My Name is Khan and many more. It has a collection of 3615.900 crore INR.
Popular Movies of Eros International: Devdas, Andhadhun, Zindagi Na Milegi Dobara, Ra. One, and Lagaan: Once Upon a Time in India
Andhadhun – Eros International
Eros International Media Ltd. also known as Eros India was founded in 1977. It was founded in Mumbai by Kishore Lulla and Arjun Lulla. Its parent company is ErosSTX. It has two factions: Eros Music and Trinity Pictures.
They released their first musical drama movie “Waqt” directed by Vipul Amrutlal Shah in 2005. It has been the creator of blockbusters such as “Bajrangi Bhaijaan” which has grossed 970.05 crore INR worldwide. It was also the fastest movie to collect Rupees 1 billion and 2 billion net.
The distributor share of the movie “Bajrangi Bhaijaan” crossed 150 crore INR. This movie has achieved many more milestones. Its movies like Bajirao Mastani and Bajrangi Bhaijaan again has received Filmfare awards in fields such as best movie and best film.
It has also created amazing movies such as Hero, Badlapur and even Bengali movies like Bela Seshe. Eros is also an enlisted company at Bombay stock exchange. It has a gross collection of 3433.670 crore INR.
Dharma Productions
Founded by: Yash Johar
Popular Movies of Dharma Productions: Baahubali, Shershaah, Dear Zindagi, and Kabhi Khushi Kabhie Gham
Shershaah – Dharma Productions
Dharma Productions was created by Yash Johar in the year 1979. It was a production-based in Mumbai. The first film produced by this house was Raj Khosla’s “Dostana”. Later in the year 2004, after the death of Yash Johar, Karan Johar his worthy son and a skilled director took over.
The first box movie to fetch a national award for the best actor faction of this production house was “Agneepath”. Initially, the movie did not do very well. However, later it became a cult classic.
Gradually Mahesh Bhatt with his films brought this production house to moderate light of success. However in the year 1998, Karan Johar’s debut direction “Kuch Kuch Hota Hain” brought them phenomenal success. It is said to be the highest-grossing film of the production house till now.
Karan Johar movies like “Kabhi Khushi Kabhie Gam” were also movies that brought the production great success. However, when Dharma’s was being stereotyped for bitter n’ sweet melodramatic love stories only, with a punch of youth came a movie in 2013, “Yeh Jaawani Hai Deewani” an adventurous romcom by Ayan Mukherjee created a huge fanbase in teenagers bragging the title one of the top grosser on the first day! Simmba was another such movie. Shershaah released in 2021 garnered massive success too. It has a gross collection of 3357.820 crore INR.
T-Series Super Cassettes Industries Ltd
Founded by: Gulshan Kumar
Popular Movies of Eros International: Ludo, Bhuj, and Bhool Bhulaiyaa
Bhool Bhulaiyaa – Tseries
It was founded by Gulshan Kumar in 1983. Initially, it was known for Bollywood music soundtracks and indie pop music. However, according to the information of 2014, T-Series is the largest music record label in India. In 1990 it started with a musical romance movie namely Aashiqui. Then there was no looking back.
The highest-grossing movie of T-Series was Bhool Bhulaiyya initially. It also produced blockbusters like Saaho, Kabir Singh, Airlift and many more. These were top grosser all around the world too. This production house has a gross collection of 3108.870 crore INR. However, these are not the end of the list. There are many more amazing movie studio companies in India efficient and effectively running.
Ronnie Screwvala, founder of UTV Motion Pictures is one of the richest producers in Bollywood.
What is a production house in Bollywood?
A production house is an organization that provides resources and finance to produce a movie.
Which is the biggest production studio in India?
UTV Motion Pictures/Disney UTV is one of the biggest production studios in India.
What are some of the most successful production houses in Bollywood?
Dharma Productions, Red Chillies Entertainment, Vinod Chopra Productions Pvt Ltd, and Bhansali Productions are some of the most successful production houses in Bollywood.
