boAt, which set sail in the wave of commercialization in 2016, is considered a pioneer and the fastest emerging earphone brand in India with stylish designs, craftsmanship, and affordability. For the pleasure of music enthusiasts, the brand has placed every earbud, wired and wireless headphones, earphones, and popular Airdopes that set a new style of headphones into the consumer market.
In its expanding portfolio of products, boAt has included productive cables, home theatre systems, and avant-garde tech accessories into various other categories, eventually proving itself as a statute of fine audio solutions. This combination of perfect, unusual sound quality, contemporary design-oriented sensibilities, and arduous craftsmanship has provided a successful capture of approximately major portions of the Indian market.
In one of the episodes of the reality-comedy series, Aman Gupta- the co-founder of boAt and a fantastic “shark”-revealed he would tell how their brand boAt came about. Since ‘A’ was taken because of Apple, they thought of something ‘B’-sounding impactful: boAt was born! Today it has an impressive 48% market share, symbolizing quality and innovation.
About boAt
Aman Gupta and Sameer Mehta co-founded boAt, which is Imagine Marketing Pvt. Ltd., in the year 2016, however, the idea originated even back in 2014. They found that there are no such affordable yet high-quality audio equipment products available in the Indian market, and they started it with a range of durable, affordable chargers for Apple devices.
After two years of research and development, boAt officially launched in 2016 with cables and audio devices, starting with headphones and earphones. The founders injected about INR 30 lakh from their savings into this venture. With its trendy designs and low prices, boAt became an instant hit among young consumers.
By 2021, boAt emerged as the leading TWS brand in India. The firm focused on the latest smartwatches and their accessories. In addition, it used eCommerce majors like Amazon and Flipkart to reach a wider audience. Excellent celebrity marketing and influencer collaboration worked to build visibility.
It makes boAt capable of propelling its clientele much greater–with the increasing number of customers, now more than 800000 customers worldwide, in particular, attractive from among the millennials and the Gen Z lot.
boAt has designed a very strong business model around consumer electronics, primarily comprising audio and wearables. The company has adopted the Direct-to-Consumer (D2C) channel for selling its products, mainly through its website and other accessible eCommerce sites like Amazon and Flipkart, which benefits not getting alienated from the customer but gaining insights into what actual consumer behavior is like and quickly innovating products. Since the company mainly sells to youngsters, it makes beautiful, cost-effective products for students and young professionals that could hype their growing loyal consumer base.
This is a very wide product line consisting of earphones, headphones, speakers, smartwatches, fitness bands, etc. plus accessories like charging cables, power banks, etc. boAt has a competitive pricing strategy with decent quality products at inexpensive cost everything, whether headphones or earphones, is usually priced between INR 350 and INR 550. Such marketing means like celebrity endorsement, influencer association, and attractive social media campaigns found the brand well known today. Moreover, boAt also builds a big and strong community out of its social media and events because its users get converted to some loyal “boAtheads,” making it extremely youth-centric in its branding.
boAt Business Model Canvas
boAt Lifestyle is a leading Indian consumer electronics brand known for its affordable, stylish, and youth-focused products, especially in the audio and wearable segments. By leveraging a strong Direct-to-Consumer (D2C) approach, influencer-driven marketing, and trend-based design, boAt has built a loyal customer base of millennials and Gen Z. The business model of boAt focuses on selling affordable, stylish consumer electronics, supported by influencer marketing, online marketplaces, and strong community engagement.
boAt Business Model Canvas
Here is the boAt Business Model Canvas:
Key Partners
eCommerce platforms (Amazon, Flipkart, etc.)
Influencers and celebrities (for endorsements)
Manufacturers and logistics providers
Key Activities
Designing and selling audio and wearable devices
Running Direct-to-Consumer (D2C) sales via website
boAt Indian consumer electronics firm makes money only from selling different types of audio and wearable devices, along with accessories. Their product portfolio consists of items such as wireless and wired earphones, headphones, Bluetooth speakers, smartwatches, and different types of fitness trackers and accessories example, charging cables, power banks, and mobile cases. boAt is well known for making high-quality yet affordable products that mostly attract younger generation consumers and cause continuous availability of demand. For instance, the accessories segment alone brought in INR 81.5 crore for boAt in FY2022, which reflects its revenue earner. Well above, accessories include very highly margin items like cables and charges, which complement high profitability for the company in comparison with central offerings such as headphones and speakers.
Internet Commerce with online platforms such as Amazon and Flipkart is significant in the success of boAt in that it provides major points of sale with reach and visibility. The strategies include hefty public promotion and attracting customers to high purchase quantities through offering bundles and seasonal discounts on sale. Furthermore, Boating marketing activities would enhance their brands through suitable influencer collaboration with celebrity endorsements, thereby ensuring a keen bite for millennials and Gen Z.
boAt Financials
Boat Financials
FY23
FY24
Operating Revenue
INR 3285 crore
INR 3122 crore
Total Expenses
INR 3562 crore
INR 3192 crore
Profit/Loss
INR -101 crore
INR -54 crore
boAt Financials
As per regulatory filings, boAt’s audited revenue dropped by 5% to INR 3,122 crore in FY24 from INR 3,285 crore in FY23, while the company reduced its loss by 47% to INR 54 crore in FY24 from INR 101.1 crore the previous year. Also, boAt achieved a positive EBITDA in FY24, signaling a return to profitability and stronger unit economics than FY23.
Revenue from operations of boAt company from 2019 to 2024
boAt Revenue
boAt Unique Selling Proposition
boAt is blessed with a value proposition that talks about design, performance, and customer-centricity. The products create an amalgamation of beauty and brains – thus appealing to young fashion fanaticism and the aspirational lifestyle. All this at a truly affordable price: the boAt gives you the background of awesome sound, battery life, and rugged, Great Value products. The whole strength of boAt lies in understanding the consumer and closing the gap with the consumer desires so they can shift to what is current and trendy. This captures quality and stylism boAt into a brand that supports very good customer satisfaction and loyalty, all this being a generation of generation millennials and Gen Z consumers.
Below is the boat SWOT analysis of boAt company in detail:
boAt Strengths
Strong Brand Identity: boAt will hold a hefty portion of the audio technology market, more than 26 percent when it comes to the wireless audio segment in India in the future.
Huge Range of Goods: Over 50 earbuds: wireless models and nearly 20 headsets apart from Indian smartwatches and fitness bands.
Economical Price: To provide fine-quality audio and wearable devices at lower prices, thus making them available to the general masses.
Capacity of Marketing: Campaigns through influencers and celebrities develop a link with the younger patron base, and an increasing reach has been achieved.
boAt Weaknesses
Limited Stores: Just 25% of sales through retail stores actually indicates the lag to competition like Xiaomi and Sony in retail shopping in-store.
Heavy Reliance on Online Channels: Of sales, nearly three-quarters are online generated and have locked out a good number of tech afraid consumers.
Quality Issues: The resultant rapid growth of the product line has increased complaints regarding product defects by 10% in 2023.
boAt Opportunities
Increasing Demand for Inexpensive Audio Products: The booming global market for audio accessories is offering growth opportunities in emerging regions such as India and Southeast Asia.
Booming Wearables Market: The growing wearable technology market presents an opportunity for boAt to come forward with innovative smartwatches and fitness trackers to meet growing demand.
Potential of E-commerce: The expanding online retail platforms are creating further avenues to reach out and increase sales.
boAt Threats
The iron competition: Competes with high-level giants like Apple or anything and has a share of about 27% of the market for 2023 by Sony, with comparatively higher budgets for R&D.
Sensitivity to the Economy: Audio accessories may as well be the most heavily attacked regarding the effect on demand on account of being classified as high-cost items during the recession.
Threat/Counterfeit: Nonavailability of imitation products will be heavy on boAt concerning its perception among the public and revenue generation.
Increasing Material Prices: It is therefore likely that periodical alterations in the price of raw materials such as lithium, much required for batteries, may lead to shrunken profits.
boAt has established itself as an emerging consumer electronics brand in India through its D2C model-involving not only the same company-managed website but also platforms such as Amazon and Flipkart directed towards wooing the millennial and Gen Z consumer base with trendy, cost-effective, and quality products. This revenue-building model assumes sound sales from products of diverse categories of devices, wearables, and accessories such as cables, and power banks which usually have higher margins, but with support from e-commerce partnerships and promotional offers-ensuring sales and extended reach.
Limited retail presence, severe competition, and the fact that popular advertisement often sounds tacky are a few challenges facing boAt. However, the positive sides include a strong identity associated with their brand, excellent marketing strategies, and diverse portfolios. Audio products and wearables are the opportunities boAt has in growing demand. So boAt is poised for taking further leaps into innovative and expanding market segments.
FAQs
What is boAt?
boAt is an Indian brand that offers stylish and affordable audio products like earphones, headphones, speakers, and smartwatches. Founded in 2016, it has become a popular choice for high-quality audio at competitive prices.
How does boAt earn money?
boAt earns money by selling audio products like earphones, headphones, speakers, and smartwatches through online and offline channels. It also generates revenue through partnerships and collaborations with other brands.
What is boAt business model?
The company has adopted the Direct-to-Consumer (D2C) channel for selling its products, mainly through its website and other accessible eCommerce sites like Amazon and Flipkart, which benefits not getting alienated from the customer but gaining insights into what actual consumer behavior is like and quickly innovating products.
What is boAt profit for FY24?
boAt was in a loss of INR 51 crore at an operating revenue of INR 3122 crores in FY24.
What is USP of boAt?
The USP of boAt lies in offering stylish, high-quality audio and wearable products at affordable prices, specifically tailored for millennials and Gen Z.
Shark Tank India has become one of the most popular shows among people these days. The energy, the innovative ideas, and, of course, the sharks—everything is top-notch.
A shark, who is super trendy and seems to be loved by all for his quirky nature, is Aman Gupta. The co-founder ofboAt, with his exceptional marketing strategies, has made his products the top choice for consumers across the country.
Aman Gupta has successfully created a strong presence for his company in an extremely competitive market. It is his strategic skills, strong planning, and excellent execution that have made him a celebrated entrepreneur in India.
He has a firm belief in the growing wave of entrepreneurship in India. This belief has led him to become a keen investor in numerous companies such as Shiprocket, Skippi Ice Pops, Freecultr, The Renal Project, 10Club, and more.
In this article, let’s explore Aman Gupta’s portfolio and understand his strategic investment acumen.
Aman is a popular young entrepreneur in India. He is the Co-founder and Chief Marketing Officer of boAt. The businessman hails from New Delhi, India. He completed his graduation from Delhi University.
He also went to the Institute of Chartered Accountants of India and the Indian School of Business. After that, he went to Northwestern University- Kellogg School of Management for his Masters of Business Administration.
Aman started boAt, the Indian consumer electronics brand, in 2016. The company makes wireless earphones, wired earphones, smartwatches, Bluetooth speakers, and more. It is India’s fastest-growing audio and wearables brand.
Before starting the brand, he worked for companies like Citi Bank, KPMG, HARMAN International.
Aman is a passionate young entrepreneur who has created a space under the 40 most popular entrepreneurs in India.
Aman is an experienced entrepreneur who started a brand and made it a huge name in the country. He is a man of ideas, execution, and marketing and is a great supporter of young entrepreneurs and the startup industry. Over his years of entrepreneurship, he has invested in many startups in various fields.
Here’s a look at all the investments made by the most entertaining shark in Shark Tank India, Aman Gupta.
Hoovu Fresh
Startup Name
Hoovu Fresh
Industry
Retail
Founder
Yeshoda Karuturi, Rhea Karuturi
Aman Gupta’s Investment
INR 50 lakhs for 1% equity
Hoovu Fresh – Aman Gupta Investments
Hoovu Fresh is a Bengaluru-based startup that delivers puja flowers to your home. It started in the year 2019. The startup aims to create a supply chain that adds value to both the farmer and the end customer.
Hoovu Fresh appeared on Shark Tank India season 2 and bagged a deal from Aman Gupta and Peyush Bansal, where Aman invested INR 50 lakhs in exchange for 1% equity.
STAGE
Startup Name
STAGE
Industry
Entertainment Providers
Founder
Parveen Singhal, Vinay Singhal, Shashank Vaishnav
Aman Gupta’s Investment
INR 50 lakhs for 0.2% equity
STAGE – Aman Gupta Investments
STAGE is the creator of an OTT platform that provides entertainment content in local languages. The startup was founded in 2019. The platforms offer a wide variety of short-form video content under different categories like comedy, poetry, storytelling, and more.
The startup made an appearance on Shark Tank India season 2 and got a deal from Aman Gupta, Namita Thapar, and Peyush Bansal. Here, Aman invested INR 50 lakhs for 0.2% equity and also gave INR 50 lakhs in debt at 18% interest.
Gear Head Motors
Startup Name
Gear Head Motors
Industry
Motor Vehicle Manufacturing
Founder
Meher sai, Nikhil Gunda
Aman Gupta’s Investment
INR 50 lakhs for 3.3% equity
Gear Head Motors – Aman Gupta Investments
Gear Head Motors (ghmev) is an electric vehicle company founded in 2018. The startup provides innovative electric bicycles and tricycles. It is India’s first company which is attempting to save the world from the horrors of biofuels. Due to increasing carbon footprints, the startup is working to provide effective, efficient, eco-friendly, and cost-effective means of transport for all classes of people.
Gear Head Motors bagged an investment deal from Aman and Peyush worth INR 1 crore in exchange for 6.67% equity. Aman’s investment in this case was INR 50 lakh for 3.3% equity.
Very Much Indian is an online store founded in 2016. It offers a variety of woven sarees handcrafted by the weavers of India. The startup is powered by the ideas of handloom and art and aims to bring back heritage sarees for the new generation. It sells a variety of sarees, including Paithani, pure silk, Banarasi, Kota, Kalamkari, Maheshwari, and others.
Very Much Indian received funding worth INR 50 lakh in exchange for 10% equity in the company from Aman Gupta and Namita Thapar on Shark Tank India season 2. Aman invested INR 25 lakh and got 5% equity in the company.
Floryo
Startup Name
Floryo
Industry
Food and Beverage Manufacturing
Founder
Manohar Kumar
Aman Gupta’s Investment
NA
Floryo – Aman Gupta Investments
Floryo, founded in 2019, is a retail platform that offers a variety of freshly milled flours, freshly milled grains, and also customised flours. The varieties of whole grain flours offered include functional multigrain flour, gluten-free multigrain flours, customised multigrain flours, and many more. This allows the customers to easily get a variety of flour in one place.
Floryo raised a seed round of $1.3 million in August 2022 from Aman Gupta and seven other investors.
Licious
Startup Name
Licious
Industry
FoodTech
Founder
Vivek gupta, Abhay Hanjura
Aman Gupta’s Investment
NA
Licious – Aman Gupta Investments
Licious is an online delivery platform that delivers fresh and quality meat products. The startup was founded in 2015. The platform operates on a farm-to-fork model and offers meat, lamb, and seafood products that are procured, processed, and stored. Customers can have fresh meat delivered to their homes with Licious.
Licious raised a Series F2 round worth $150 million in March 2022 from Aman Gupta, Zerodha’s founders Nithin and Nikhil Kamath, and others.
WYLD is a phygital payment card and mobile application. Founded in 2022, WYLD allows users to shop at a variety of its partner brands, online or offline, using the card. When the users post about the purchased product or the brand from where the product has been purchased, then the users earn cashback based on their presence on social media channels, which is measured by their WYLD score. It is simply meant for active users of social media, which enables them to monetize their influence with every purchase.
WYLD raised $350K in Pre-seed funding in March 2022 from boAt co-founders Aman Gupta, Sameer Mehta, and others.
The Renal Project
Startup Name
The Renal Project
Industry
Healthcare, MedTech
Founder
Shashank Moddhia
Aman Gupta’s Investment
INR 50 lakhs for 3% equity
The Renal Project – Aman Gupta Investment in Shark Tank India
The Renal Project is an operator of a chain of dialysis-focused micro centres, founded in the year 2019. The micro centres enable kidney patients to have dialysis therapy every 2-3 days without travelling afar. The company is meant to make the process of dialysis easily accessible for patients. The startup made an appearance in Shark Tank India season 1 and bagged a deal. Aman invested INR 50 lakhs for 3% equity.
WickedGud
Startup Name
WickedGud
Industry
Food and Beverage Services
Founder
Bhuman Dani
Aman Gupta’s Investment
NA
WickedGud – Aman Gupta Investments
WickedGud is a startup founded in the year 2021. It changes the way people eat their comfort food. Their products are packed with essential nutrients and made with plant-based ingredients. These are gluten and maida-free. The company offers a guilt-free experience of eating comfort foods to customers. The company raised funding in its pre-seed round in July 2021 worth $340k from Aman Gupta and seven other investors.
Bummer
Startup Name
Bummer
Industry
Clothing and Apparel
Founder
Sulay Lavsi
Aman Gupta’s Investment
INR 37.5 lakhs for 3.75% equity
Bummer – Aman Gupta Investment in Shark Tank India
Bummer is an innerwear brand for both men and women, founded in the year 2020. The company offers a wide variety of innerwear. These are made from micro modal fabric and are sustainable. These are available in bold colours and quirky designs. The company targets millennials’ by making them feel comfortable and confident from within. Aman funded the startup with INR 37.5 lakhs for 3.75% equity.
Skippi Ice Pops
Startup Name
Skippi Ice Pops
Industry
Food and Beverage
Founder
Ravi Kabra, Anuja Kabra
Aman Gupta’s Investment
INR 20 lakhs for 3% equity
Skippi Ice Pops – Aman Gupta Investment in Shark Tank India
Skippi Ice Pops operates as an ice popsicle brand, launched in the year 2020. They make ice popsicles with natural sweeteners, preservatives, and colours. It comes in many different flavours which do not include any artificial ingredients. The brand offers clean, green, and healthy ice popsicles. Aman Gupta invested INR 20 lakh for 3% equity in the company.
It is an e-commerce shipping platform, founded in the year 2017. Shiprocket enables cost-effective shipping for direct-to-consumer retailers. The company uses a machine learning-based data engine that recommends the best courier services for a business.
Selecting the courier service, printing shipping labels, and order tracking, all get done in one place. This helps businesses with easy shipping and returns. The company raised $185M Series E in 2021 from Aman Gupta, the 9Unicorns Accelerator fund, and twelve other investors.
Anveshan is a producer of organic and eco-friendly food products, founded in the year 2020. The company delivers products like cold-pressed oils, honey, and A2 Vedic Bilona ghee, by using technologies like IoT, blockchain, spectroscopy, and more.
The startup helps customers replace unhealthy kitchen ingredients with high-quality, natural, reasonable, and the littlest processed food products. The company raised INR 1.12 crore in a seed round from Aman Gupta and six other angel investors.
AyuRhytm is a personalized digital platform for holistic wellness, founded in the year 2017. The company’s app provides personalized suggestions on yoga, meditation, and food by using an AI algorithm. This enables the users to buy products and services to achieve their wellness goals. It is a perfect blend of ancient science and modern technologies. Aman Gupta invested INR 75 lakhs in exchange for 2.68% equity in the company.
10Club
Startup Name
10Club
Industry
Manufacturing, Marketplace
Founder
Bhavna Suresh, Deepak Nair, Joel Ayala
Aman Gupta’s Investment
NA
10Club – Aman Gupta Investments
10Club is a provider of e-commerce support services, launched in the year 2021. 10Club company helps new e-commerce businesses with support related to operations, and actionable insights, and thus, helps them grow their business. It takes care of business reviews, paperwork agreements, fund transfers, and more. The company raised a seed round in June 2021 worth $40 million from Aman Gupta and five other investors.
Peeschute
Startup Name
Peeschute
Industry
E-Commerce, Consumer Goods
Founder
Siddhant Tawarawala
Aman Gupta’s Investment
INR 75 lakhs for 6% equity
Peeschute – Aman Gupta Investments
PeeSchute is an innovative unisex pocket-sized toilet. The company started in the year 2018. The product is used to urinate when access to a washroom is difficult. It is a paper bag that solidifies human urine immediately. This makes the product leak-proof, odourless, hygienic, and travel-friendly. Aman funded the startup with INR 75 lakhs in exchange for 6% equity in the company.
Beyond Water
Startup Name
Beyond Water
Industry
Food and Beverages
Founder
Shachi Singhania, Devang Singhania
Aman Gupta’s Investment
INR 37.5 lakhs for 7.5% equity
Beyond Water – Aman Gupta Investments
Beyond Water startup provides natural and delicious hydrating solutions, founded in the year 2020. They make water enhancers that come in small-sized bottles. A single bottle makes for up to 24 servings. It consists of naturally sourced ingredients and comes in different flavours. It adds vitamins along and makes your normal water consumption healthy. Aman Gupta funded INR 37.5 lakhs for 7.5% equity in the company.
InACan
Startup Name
InACan
Industry
Food and Beverages
Founder
Sameer Mirajkar, Viraj Sawant
Aman Gupta’s Investment
INR 20 lakhs for 2% equity
InACan – Aman Gupta Investments
InACan is a beverage startup, founded in the year 2020. The company produces premium, low-calorie, and ready-to-drink, cocktails. The cocktails are crafted in canned form from their own distilleries. These are available in various flavours. This enables the consumers to enjoy quality craft delicious cocktails in a can. He funded 20 lakhs INR for 2% equity of the company.
Farda Clothing
Startup Name
Farda
Industry
Clothing and Apparel
Founder
Chahat Pahuja, Sanskar Mishra
Aman Gupta’s Investment
INR 15 lakhs for 10% equity
Farda – Aman Gupta Investments
Farda Clothing is a streetwear brand, launched in the year 2021. It is a premium customized brand that offers exclusive and handmade designs. The brand is known for its unique and funky clothing for both men and women. The startup’s primary market is millennial customers. The startup bagged a deal from Aman Gupta and Namita Thapar worth INR 30 lakhs for 20% equity, where Aman invested INR 15 lakhs for 10% equity.
Nuutjob
Startup Name
Nuutjob
Industry
Wellness, Beauty & Personal care
Founder
Ananya Maloo, Anushree Maloo
Aman Gupta’s Investment
INR 8.33 lakhs for 6.6% equity
Nuutjob – Aman Gupta Investment in Shark Tank India
Nuutjob deals in men’s hygiene products. The startup was founded in the year 2021. They have products for men’s grooming and intimate hygiene. The company’s products prevent irritation, sweating, and bad odour, by keeping the intimates clean and dry. The products maintain a suitable pH balance around men’s private parts. The boAt co-founder funded INR 8.33 lakhs for 6.6% equity in the company.
Altor is a smart, connected helmet solutions company, founded in the year 2018. The company manufactures smart helmets that improve riders’ safety. Their helmets have features like accident detection, hands-free navigation, tracking, and smartphone charging. These smart helmets intend to promote a safe and secure journey for the riders. Aman Gupta invested INR 25 lakhs for 3.5% equity in the company.
Bluepine Foods
Startup Name
BluePine Foods
Industry
Food and Beverage
Founder
Aditi Bhutia Madan, Naveen Panwar
Aman Gupta’s Investment
INR 25 lakhs for 5.3% equity
Bluepine Foods – Aman Gupta Investment in Shark Tank India
Bluepine Foods is a brand that deals in frozen Himalayan food. The company was founded in the year 2016. It is super famous for its delicious ready-to-eat momos and spring rolls.
It is an innovative food startup founded by Aditi Madan aka Momo Mami. The startup got a deal from the sharks Ashneer Grover, Vineeta Singh, and Aman Gupta. Aman invested INR 25 lakhs for 5.3% equity in the company.
Sasi Kanth Visinigiri, Pavan Kumar Seepana, Sunil Kumar Tentu
Aman Gupta’s Investment
INR 1.6 for 1.6% equity
COCOFIT – Aman Gupta Investments
It is a coconut franchise business that started in the year 2019. It offers supreme quality coconut products like pure coconut water and oil, smoothies, shakes, and more. It is a coconut-based snack brand. Aman Gupta gave INR 1.6 for 1.6% equity in the company.
Find Your Kicks India
Startup Name
Find Your Kicks India
Industry
Retail, Fashion and Accessories
Founder
Danish Chawla, Simardeep Singh, Harshdeep Singh
Aman Gupta’s Investment
INR 10 lakhs for 5% equity
Find Your Kicks India – Aman Gupta Investments
Find Your Kicks India is a platform for buying and selling premium sneakers and apparel, launched in the year 2020. It acts as a trustworthy connection between the buyers and sellers.
Whoever is looking to buy or sell hyped sneakers, this is the place for them. The Shark, Aman Gupta invested INR 10 lakh in the company in exchange for 5% equity.
Brainwired
Startup Name
Brainwired
Industry
AgriTech
Founder
Sreesankar Nair, Romeo P Jerard
Aman Gupta’s Investment
INR 15 lakhs for 2.5% equity
Brainwired – Aman Gupta Investments
Brainwired is an Agri-tech IoT-based company founded in the year 2018. It provides exclusive livestock health monitoring and tracking solutions.
The company helps farmers deal with livestock-related issues beforehand in a customizable and easy manner. Aman Gupta invested INR 15 lakh for 2.5% equity in the company.
Jain Shikanji
Startup Name
Jain Shikanj
Industry
Food and Beverages
Founder
Anubhav Jain
Aman Gupta’s Investment
INR 10 lakhs for 5% equity
Jain Shikanji – Aman Gupta Investments
It is a renowned name in north India that has been in existence since 1937. It is a brand of traditional beverage, Shikanji.
The Jain Shikanji has a special spice that makes for its age-old best and delicious quality. Aman Gupta invested INR 10 lakh for 5% equity in the company.
The company makes electrical bikes based on modular utility platforms. It started in the year 2020. These modular electric vehicles are meant to solve problems in mass mobility. These bikes are reliable, connected, and built to adapt. It comes with features like a food box, folding table, delivery basket, and more. On Shark Tank India, Aman invested INR 50 lakhs in the company in exchange for 0.75% equity.
Ariro
Startup Name
Ariro
Industry
Toys and Games
Founder
Vasanth Tamilselvan, Nisha Ramasamy
Aman Gupta’s Investment
INR 25 lakhs for 5% equity
Ariro – Aman Gupta Investments
Ariro is a wooden toy and aids startup, founded in the year 2020. The company makes eco-friendly toys for children of age groups 0-3 years. The toys are simple, purposeful, and handcrafted by Indian artisans. These help with gross motor development among children. The toys are made with neem wood and safe paints. Aman invested INR 25 lakh for 5% equity in the company.
Raising Superstars
Startup Name
Raising Superstars
Industry
E-Learning Providers
Founder
Raghav Himatsingka, Shraddha Himatsingka
Aman Gupta’s Investment
INR 50 lakhs for 2% equity
Raising Superstars – Aman Gupta Investments
Raising Superstars startup is on a mission to help every child realize their full potential. It started in the year 2020. The startup is building a strong parenting platform for the future of children. It helps to unlock the full potential of children between the age group of 0-3 years with simple five-minute daily activities. He invested INR 50 lakhs for 2% equity in the company.
Growfitter
Startup Name
Growfitter
Industry
Wellness and Fitness Services
Founder
Sanmati Pande, Harshit Sethy
Aman Gupta’s Investment
INR 50 lakhs for 2% equity
Growfitter – Aman Gupta Investments
Growfitter is a gamified digital health reward platform, founded in the year 2015. The company uses end-to-end management software to provide on-demand workouts from fitness centres and trainers. One can walk, run, cycle, or take a health quiz and earn exciting rewards. The platform adds financial benefits to your physical activity. He made an investment deal for INR 50 lakhs for 2% equity.
Chargeup
Startup Name
Chargeup
Industry
Transportation, Logistics, Supply Chain and Storage
Founder
Varun Goenka, Akshay Kashyap
Aman Gupta’s Investment
NA
Chargeup – Aman Gupta Investments
The company operates a battery-swapping network of e-rickshaws. It was founded in the year 2019. The company offers batteries as a service.
It provides a distributed network of batteries, which solves the issues of long charging hours and high costs. The company raised a seed round of $2.5 million in February 2022 from Aman Gupta and five other investors.
Hammer
Startup Name
Hammer
Industry
Electronics and Appliances
Founder
Rohit Nandwani
Aman Gupta’s Investment
INR 1 crore for 40% equity
Hammer – Aman Gupta Investments
It is an audio and fitness technology brand. The company was founded in the year 2019. It deals in the making of various kinds of audio devices and fitness bands.
Their products are not only power-packed with technology but also act as great fashion and athleisure accessories. The company bagged an exclusive deal of INR 1 crore for 40% equity from Aman Gupta.
Loka
Startup Name
Loka
Industry
IT Services and IT Consulting
Founder
Krishnan Sunderarajan
Aman Gupta’s Investment
INR 13.3 lakhs for 8% equity
Loka – Aman Gupta Investments
Loka World is the first metaverse app in India. The app had its stable release in the year 2021. It is like a global community that allows users to chat and meet different people from all around the world without stepping out of their homes. The startup got a deal worth INR 40 lakhs for 24% equity from Aman Gupta, Anupam Mittal, and Peyush Bansal, where Aman’s investment stood at INR 13.3 lakhs for 8% equity.
The company is a producer of authentic Kerela-style banana chips, founded in the year 2018. The company makes chips from a special variety of bananas i.e, Nendran.
The chips produced are crunchier, tastier, healthier, and nutritionally packed snacks. The company received funding of INR 25 lakhs for 1.25% equity from Aman.
EventBeep
Startup Name
EventBeep
Industry
Software, EdTech
Founder
Rakhi Pal, Saurabh Mangrulkar, Venkatesh Prasad V M
Aman Gupta’s Investment
INR 10 lakhs for 1% equity
EventBeep – Aman Gupta Investments
EventBeep is an online discovery platform for college events. It was founded in the year 2019. The platform lists cultural parties, fests, sports meet, workshops, and more.
The platform empowers the students with the changing nature of education and work. Aman invested INR 10 lakh for 1% equity in the company.
Meatyour
Startup Name
Meatyour
Industry
Retail, Agriculture
Founder
Saisharan Gandhi, Arnav Gandhi
Aman Gupta’s Investment
INR 10 lakhs for 6.6% equity
Meatyour – Aman Gupta Investments
Meatyour is a brand that deals in odourless brown eggs. It was founded in the year 2020. The company is doing natural hen egg farming.
Aman Gupta provided funding of INR 10 lakhs in exchange for 6.6% equity in this chicken egg farming startup.
The Yarn Bazaar
Startup Name
The Yarn Bazaar
Industry
Marketplace, Textile Manufacturing
Founder
Pratik Gadia, Vishal Darak, Akshat Doshi
Aman Gupta’s Investment
INR 25 lakhs for 2.5% equity
The Yarn Bazaar – Aman Gupta Investments
It is a one-stop solution for the yarn industry, founded in the year 2019. It is a developer of yarn trading and lending mobile application.
The company provides an online marketplace for trade, lending, and logistics. This helps both yarn sellers as well as buyers. Aman invested INR 25 lakhs in the company for a 2.5% stake.
It is a healthy snack brand that makes snacks with 100% groundnut oil. It was founded in the year 2021. The startup provides a variety of healthy Indian snacks.
Their popular snack items include peanut party mix, makhanas, bhujia, and more. The company received an investment of INR 22.5 lakh for 6% equity from Aman.
Namhya Foods
Startup Name
Namhya Foods
Industry
FoodTech, Healthcare
Founder
Ridhima Arora
Aman Gupta’s Investment
INR 50 lakhs for 10% equity
Namhya Foods – Aman Gupta Investments
Namhya Foods is an ayurvedic brand in preventive healthcare founded in 2019. The company makes special blends of ayurvedic foods that help with modern-day healthcare issues.
It adds the age-old essence of Ayurveda to modern life, ensuring healthy living. On Shark Tank India season 1, the company got a deal of INR 50 lakh for 10% equity and INR 50 lakh in debt from Aman Gupta.
Aman Gupta’s Investment Exits
As per CB Insights, Aman’s most recent portfolio exit was Get-A-Whey in December 2022. Also, according to Crunchbase, he has made an exit from another two of his investments, FREECULTR and My Cloud Kitchen.
Aman has taken the company, boAt, to great heights and has made it the most favourable audio and wearable brand in the country. Along with being an entrepreneur, he has been a great investor as well. He has funded many young startups like Farda, Peeschute, and more, showing his support for the budding entrepreneurs in India.
Aman Gupta is indeed an amazing role model for youngsters in India. On the show, Shark Tank India, his appearance, quirkiness, and enthusiasm for young entrepreneurs have made him everyone’s favourite shark.
FAQs
Who is Aman Gupta?
Aman Gupta is the Co-founder and Chief Marketing Officer of boAt.
In how many companies did Aman Gupta invest?
Aman Gupta has invested in more than 100 companies as of January 2025.
What are the companies Aman Gupta has invested in?
Some of the notable Aman Gupta invested companies include:
Bummer
Skippi Ice Pops
Shiprocket
WickedGud
Anveshan
10club
What is the net worth of Aman Gupta?
Aman Gupta’s net worth is estimated to be around INR 720 Crore.
How much equity does Aman Gupta have in boAt?
Aman Gupta has a 26.8% equity in boAt, as of January 2025.
Does Aman Gupta own Hammer?
Aman Gupta’s share in Hammer is 40% after he invested INR 1 crore in the company on Shark Tank India.
What industry does Aman Gupta like to invest in?
Though Aman Gupta has invested in a range of startups to date, the boAt founder has a bent on food and wellness brands, fashion and clothing companies, and eCommerce projects.
What is Sudhati, and what deal did it get on Shark Tank India?
Sudhati is an online e-commerce fashion brand specialising in stylish and affordable sarees. On Shark Tank India Season 4, the brand secured an investment of INR 1 Crore for a 4% equity stake from investors Anupam Mittal, Aman Gupta, and Peyush Bansal, valuing the company at INR 25 crore.
Is Aman Gupta an investor in Let’s Try?
Yes, Aman Gupta is an investor in Let’s Try. He and Anupam Mittal both invested INR 45 lakh for a 12% equity stake in the brand during Shark Tank India Season 1. Additionally, Aman Gupta participated in Let’s Try’s pre-Series A funding round in April 2025, where the company raised $2.5 million (INR 21.6 crore), alongside other existing investors like Wipro Consumer Ventures, 100Unicorns, and Venture Catalysts.
The wearable industry has seen remarkable growth in recent years, driven by rising demand for smart, portable, and stylish gadgets. Among these, audio wearables like headphones and earphones have become particularly popular as consumers seek seamless sound experiences on the go.
In this evolving market, boAt has emerged as a standout brand, offering innovative and affordable audio solutions that connect with India’s young and tech-savvy audience.
boAt provides a wide selection of wireless speakers, earbuds, headphones, and earphones. This article tells about boAt company, product offerings, and financial performance in the booming wearable industry along with its history, success story business model, revenue, startup journey, and more.
boAt, an Indian powerhouse in the tech industry specializes in marketing an impressive array of audio-centric electronic gadgets. boAt offers a wide range of products to meet the various demands of music lovers, including wired and wireless headphones and earphones, as well as stylish earbuds called Airdopes.
The business expands its product line beyond personal audio devices to include high-end tough cables, home audio equipment, and an alluring assortment of additional tech accessories. boAt has made a name for itself as the brand to turn to when looking for premium audio solutions that also feature creative design and high-caliber craftsmanship.
boAt – Industry
boAt thrives in the vibrant and ever-evolving consumer electronics industry, which holds a pivotal role in India’s growing technological landscape. This industry has experienced remarkable growth, fueled by the increasing demand for electronic devices and gadgets. With its prominent presence, boAt stands at the forefront of this dynamic market, poised to meet the changing preferences of tech enthusiasts and tech-savvy consumers alike.
According to a Statista analysis, the Indian consumer electronics industry is expected to generate US $73.0 billion in revenue in 2024, growing at a rate of 6.06% per year (CAGR 2024 – 2028). This highlighted the noteworthy growth and economic prospects within the Indian consumer electronics industry throughout that time frame.
boAt – Founders and Team
Sameer Mehta and Aman Gupta are the co-founders of boAt.
Sameer Mehta
Sameer Mehta, Co-founder and Chief Product Officer, boAt
Sameer Mehta is the co-founder and Chief Product Officer (CPO) of boAt company. He is also the Executive Director of Kores (India). Sameer Mehta started his career at Redwood Interactive and was the owner of the company. Mehta completed his schooling at St. Xavier School, Mumbai, and pursued his bachelor’s degree in commerce from Narsee Monjee College of Commerce and Economics. Sameer also co-founded Imagine Marketing Pvt. Ltd., the parent company of boAt.
Aman Gupta, Co-founder and Chief Marketing Officer, boAt
Aman Gupta is the co-founder and Chief Marketing Officer (CMO) of boAt. He pursued his bachelor’s degree in commerce from Delhi University, after which he joined the Institute of Chartered Accountants of India. Gupta also pursued an MBA in Finance and Strategy at the Indian School of Business and an MBA in General Management and Marketing as an exchange student at the Kellogg School of Management at Northwestern University.
He started working as an Assistant Manager at Citibank and later worked as the co-founder and CEO of Advanced Telemedia Pvt. Ltd. Aman then joined KPMG as a Senior Management Consultant. He also worked as a Sales Director at HARMAN International. Aman Gupta ultimately co-founded boAt company in 2016 with Sameer.
He also co-founded Imagine Marketing India, which became the parent company of boAt. Aman Gupta served as a judge during Season 1, Season 2, and Season 3 of Shark Tank India and he will be seen in Season 4 too. He is also the first entrepreneur to walk the red carpet at Cannes in 2023.
The history of boAt company shows its rapid rise since its founding in 2016 by Aman Gupta and Sameer Mehta. Aman Gupta’s extraordinary journey from his birth and upbringing in Delhi to founding the immensely popular lifestyle audio brand boAt is a testament to his tenacity and entrepreneurial spirit. Initially urged by his father to pursue a career as a chartered accountant, Aman harbored a strong ambition to start his own business. Before achieving success with boAt company, he ventured into five other businesses, all of which faced failure.
The turning point in Aman’s entrepreneurial career occurred when he founded boAt at the age of 36, driven by his passion for creating a lifestyle brand catering to the preferences of millennials. Reflecting on past mistakes, he identified a recurring pattern of concentrating solely on starting businesses without considering other crucial factors.
boAt startup began with a vision to offer stylish, affordable, and high-quality audio products to India’s growing tech-savvy audience. boAt lifestyle began as a bootstrapped firm, with the founders contributing an initial capital of about Rs 30 lakh. Initially focused on manufacturing and selling cables, the company quickly evolved its trajectory. Aiming to deliver stylish audio products and accessories, boAt successfully tapped into the millennial market.
By 2020, boAt’s product categories had expanded to serve over 800,000 clients, a remarkable accomplishment considering its humble beginnings. Aman Gupta’s perseverance and commitment to learning from the past have played a crucial role in transforming boAt into the prosperous success story it is today.
The amazing success of boAt in the audio technology business is attributed to the strategic foundation set by Imagine Marketing India, the parent company of boAt, at its founding in 2014.
boAt – Business Model
boAt operates on an agile business model, prioritizing a keen understanding of consumer needs, desires, and behavior patterns. Its capacity to quickly adjust and respond in real-time to give customers exactly what they want gives it a considerable competitive advantage.
The company’s dynamic product expansion, which offers technological solutions in line with changing customer demands and consumption patterns, demonstrates its dedication to ongoing innovation.
boAt startup company uses a multi-channel distribution approach, being active on online marketplaces like Amazon and Flipkart as well as physical storefronts. The brand is also aggressively growing its offline presence. This omnichannel strategy contributes to the overall expansion and market reach of the brand while guaranteeing accessibility for customers with a range of buying preferences.
Licensing & Brand Partnerships: Collaborating with influencers and companies, boAt creates co-branded products, leveraging their notoriety for joint sales and exclusive releases.
Promotion and Advertising:
boAt invests in marketing and advertising to build brand awareness, utilizing various platforms for a wider audience reach. These efforts contribute to product visibility and customer acquisition, further enhancing revenue streams.
boAt – ESOP
According to regulatory filings, the boAt board approved a special resolution to grant its employees 9,55,523 Employee Stock Options (ESOPs) valued at around Rs 72 crore (almost $9 million) on October 17, 2023. As per the filing, these ESOPs were intended to be converted into equity shares, aligning with the goal of promoting employee ownership and attracting, retaining, motivating, and rewarding key personnel in line with business growth. This strategic decision demonstrated boAt’s commitment to both its personnel and its long-term growth ambitions in the tech sector.
boAt – Challenges Faced
In its early stages, boAt faced formidable challenges, especially in convincing Chinese contract manufacturers to produce in small quantities. A crucial juncture arose as the dedicated boAt team, immersed in product and packaging design, implored manufacturers with a commitment to larger orders in the future: “Please support us now, we will order more later.”
The logistical intricacies unfolded as products were shipped to the Indian company, maintaining minimal inventory, and Amazon took charge of distribution. Before the official launch of its brand in 2016, boAt served as a distributor for the international audio brand House of Marley from 2014 to 2016. boAt’s early narrative was defined by bootstrap funding, approximately Rs 30 lakh from the founders, and the resilience to surmount financial challenges.
Even with such modest beginnings, boAt faced enduring difficulties in the fiercely competitive business. The business negotiated the challenging terrain of producing fashionable goods at reasonable prices, a challenge made more difficult by a market full of equally skilled rivals.
boat’s dedication to conquering challenges and providing cutting-edge audio solutions has been important in forming its success story in the tech sector as it carved out its place.
boAt – Funding and Investors
boAt has raised a total amount of $177 million in funding over 8 funding rounds.
Date
Transaction Name
Amount
Lead Investor
February 1, 2024
Funding ROund – boAt
–
Ranveer Singh
October 28, 2022
Convertible Note – boAt
$60 million
–
April 16, 2021
Series B
Rs 50 crore
Qualcomm Ventures
January 5, 2021
Series B
$100 million
Warburg Pincus
September 1, 2020
Debt Financing
$3.34 million
InnoVen Capital
July 26, 2019
Debt Financing
$2.3 million
InnoVen Capital
July 17, 2019
Debt Financing
Rs 20 crore
Navi Technologies
May 3, 2018
Venture Round
Rs 6 crore
Fireside Ventures
boAt – Shareholding
As of December 2023, the shareholding pattern of boAt, based on information from Tracxn, indicates the following distribution:
Shareholders
Percentage
Warburg Pincus
38.30%
Sameer Mehta (Co-founder)
26.80%
Aman Gupta (Co-founder)
26.80%
Fireside Ventures
3.60%
Malabar Investments
1%
Others
3.50%
boAt Company Equity Split
boAt – Acquisitions
boAt has acquired two companies to date: KaHa Pte on January 15, 2022, and TAGG on June 9, 2021. These strategic acquisitions reinforce boAt’s commitment to innovation and market expansion in the audio technology sector.
boAt – Growth
boAt has experienced phenomenal growth by strategically placing its products in leading retail outlets, including Croma, Myntra, Amazon, Paytm, and Flipkart. The remarkable growth of the brand is evidence of the reliable, high-caliber performance of boAt products, drawing in a large consumer base.
By emphasizing innovation and flexibility in response to customer demands, boAt has become a prominent player in the audio technology sector, attaining notable accomplishments and acknowledgment within the industry.
Here’s a quick glance at some of the most prominent growth milestones of boAt:
boAt has gathered a community of more than 3 million customers, whom they proudly call ‘boAtheads’.
It claims to add one boAthead to its family within every 3 minutes that pass.
The company sells four units every minute and over 6,000 units each day as it reported in 2022.
boAt became the 5th largest wearables brand globally, as per a news report of December 2020.
boAt has surpassed Xiaomi and Samsung to become the 2nd-largest wearable brand after Apple, according to the IDC (International Data Corporation) report for Q3 2023.
Over the past five years, boAt has experienced significant growth in revenue, with a peak in FY23, followed by a slight decline in FY24. Despite the recent dip, the company has made substantial progress in reducing its net losses.
Particulars
FY24
FY23
FY22
FY21
FY20
Revenue
INR 3,121.6 crore
INR 3,284.7 crore
INR 2,873.0 crore
INR 1,313.8 crore
INR 700.4 crore
Expenses
INR 3,233.6 crore
INR 3,562.1 crore
INR 2,787.0 crore
INR 1,202.2 crore
INR 637.6 crore
Profit/Loss for the year
INR -81.7 crore
INR -124.6 crore
INR 69.4 crore
INR 86.5 crore
INR 49.5 crore
boAt Financials
In FY24, boAt’s revenue slightly decreased by approximately 5% to INR 3,121.6 crore, down from INR 3,284.7 crore in FY23. However, the company managed to reduce its net loss by about 47%, from INR 124.6 crore in FY23 to INR 81.7 crore in FY24
boAt Revenue Breakdown:
Revenue Source
FY24
FY23
Revenue from Operations
INNR 3,117.7 crore
INR 3,376.8 crore
Other Income
INR 17.7 crore
INR 26.4 crore
Total Revenue
INR 3,135.4 crore
INR 3,403.2 crore
The primary revenue from operations decreased by approximately 7.7%, from INR 3,376.8 crore in FY23 to INR 3,117.7 crore in FY24. Other income also saw a decline, contributing to the overall reduction in total revenue.
boAt Expense Breakdown:
Expense Type
FY24
FY23
Purchases of Stock-in-Trade
INR 2,271.1 crore
INR 2,526.9 crore
Changes in Inventories
INR 39.2 crore
INR 83.7 crore
Employee Benefit Expense
INR 130.5 crore
INR 99.4 crore
Finance Cost
INR 68.4 crore
INR 78.4 crore
Depreciation & Amortization
INR 35.6 crore
INR 25.6 crore
Other Expenses
INR 688.8 crore
INR 748.1 crore
Total Expenses
INR 3,233.6 crore
INR 3,562.1 crore
Total expenses decreased by approximately 9.2%, from INR 3,562.1 crore in FY23 to INR 3,233.6 crore in FY24. Notably, employee benefit expenses increased by about 31.2%, reflecting investment in human resources.
boAt Profit/Loss Breakdown:
The net loss reduced significantly by approximately 47%, from INR 124.6 crore in FY23 to INR 81.7 crore in FY24, indicating improved cost management and operational efficiency.
In April 2025, Imagine Marketing, the parent company of boAt, filed draft papers for IPO via a confidential pre-filing route. This is the company’s second attempt at going public. The first, filed in 2022 with an INR 2,000 crore issue, was later withdrawn.
The upcoming IPO will include a fresh issue of equity shares worth INR 500 crore, along with an offer for sale (OFS) by existing investors. The total issue size is expected to be around INR 2,000 crore. The final OFS details remain undisclosed.
The filing was made under SEBI’s confidential pre-filing route, allowing boAt to avoid public disclosure until later stages. This route has also been used recently by companies like Tata Capital and PhysicsWallah.
boAt aims for a listing in FY26 and is targeting a valuation of over $1.5 billion. As per reports, ICICI Securities, Goldman Sachs, and Nomura are acting as lead managers.
boAt – Products
boAt has launched various products. Some of the prominent products are:
Stream Edition
boAt launched stream edition audio products including a neckband, headphones, and TWS earbuds in India in partnership with Netflix in December 2022.
StanceOS
boAt, and StanceBeam, a leading sports technology start-up in April 2023, have joined forces to offer StanceOS, which includes advanced smart sensors and sports motion-detecting AI technology in smartwatches.
Dolby-powered neckband
The Nirvana 525 ANC was formally introduced by boAt and Dolby in June 2023.
Kids Wireless headphones
Rockid Rush, a line of wireless Bluetooth headphones for kids, was introduced by boAt in August 2023, expanding its line of products. The 10-hour battery life, 30-mm drivers, and 85 dB sound limit of the limited-edition Bluetooth headphones are included.
Airdopes
As a new addition to the Airdopes series, boAt introduced the Airdopes Flex 454 ANC in India in September 2023. These cost less than Rs 2,000 and have ANC, up to 60 hours of playback time, and other capabilities.
boAt – Partnerships
boAt has partnerships with many companies. Some of the most prominent partnerships are:
Netflix
boAt partnered with Netflix in December 2022, and through this collaboration, boAt announced that it would launch True Wireless Earbuds (TWS), On-Ear Headphones, and Wireless Neckbands.
boAt partnership with IPL team
boAt agreed to become the official audio and wearable partner of three Indian Premier League (IPL) clubs, including Gujarat Titans (GT) and Royal Challengers Bangalore (RCB) in March 2023.
The company stated in a press release that it also extended its relationship with the Kolkata Knight Riders (KKR) and continued to serve as the team’s official audio partner throughout the IPL’s 16th season.
ONDC Partnership through Shopalyst’s Plugin
boAt and Shopalyst teamed up to make their product catalog searchable on the Open Network For Digital Commerce (ONDC). Through this partnership, boAt aimed to create multiple consumer touchpoints in May 2023.
Reliance Digital
boAt partnered with Reliance Digital in September 2023, and through this collaboration, they planned to introduce 3D hologram projections as part of an exciting retail experience featuring the boAt Smart Ring.
boAt – Advertisment and Campaign
boAt Campaign
360-degree campaign
boAt enlisted a star-studded lineup, including actor Kiara Advani, cricketer Shreyas Iyer, fashion designer Masaba Gupta, and co-founder Aman Gupta, for their comprehensive 360-degree campaign.
The ad, which was released to mark the audio line’s launch, masterfully conveys how Indians value their freedom to watch movies and TV shows whenever it suits them. This celebrity-studded commercial demonstrates the brand’s dedication to providing a captivating and entertaining auditory experience.
boAt – Awards and Achievements
boAt has been awarded and recognized on numerous occasions by a list of organizations. Here’s a look at some of the most prominent awards and achievements of the brand:
National Creators Award: Gupta was named Celebrity Creator of the Year at the inaugural National Creators Award in 2024.
Aman Gupta, the Chief Marketing Officer and co-founder of boAt, was named the e4m D2C Tycoon of the Year 2023.
He was recognized as the Entrepreneur of the Year in 2020 and included in the list of 40 Under 40 Achievers by Businessworld.
Aman Gupta received the Businessworld Young Entrepreneur Award in 2019.
In terms of boAt’s achievements
In Q3 of CY21, boAt became the “Number 1 brand for truly wireless and earwear in India.“.
The company was recognized as the “5th largest wearable brand in the world in 2020.”
boAt served as the official audio partner for six Indian Premier League (IPL) teams in 2021.
In the 16th season of the IPL, boAt became the official wearable partner for RCB and GT and the official audio partner for KKR.
Celebrities and cricket players that the brand has partnered with include Hardik Pandya, Diljit Dosanjh, and Kiara Advani.
boAt – Competitors
The top competitors of the boAt are Noise, Mivi, and Skullcandy.
Noise
Gonoise is one of the biggest rivals of boAt. It is headquartered in Gurgaon, Haryana, India, and was founded in 2014. Noise competes in the electronic equipment industry.
Mivi
Mivi is another rival of boAt. It is headquartered in Telangana, Andhra Pradesh, India, and was founded in 2015. Mivi also operates in the electronic equipment industry.
Skullcandy
Skullcandy is also one of the top competitors of boAt. It is headquartered in Park City, Utah, and was founded in 2003. Skullcandy also works in the electronics industry.
Apart from these, there are certain other competitors of boAt like pTron, Boult Audio, Fire-Boltt, and Ambrane.
boAt – Future Plans
One of the main reasons for boAt’s success is that they are aware of the trend of customers buying earbuds together with new smartphones. This is in line with a larger trend in the business, where big phone manufacturers collaborate strategically with audio providers to offer bundled prices that deter independent purchases. Co-founder of boAt Aman Gupta claims that changing market dynamics are reflected in this bundling technique.
boAt has a strategic positioning that focuses on providing fashionable yet reasonably priced products for Indian consumers in order to address the growing demand for technology gadgets. boAt is planning an IPO, with expectations of a valuation of around $1.5 billion.
FAQs
What is boAt?
boAt is an Indian startup that manufactures and distributes electronic gadgets. boAt was founded by Aman Gupta and Sameer Mehta and is hailed as one of India’s favourite audio and wearable brands today.
When did boAt Company start?
The boAt company was started in 2016 by Sameer Mehta and Aman Gupta.
How boAt company started?
boAt was started in 2016 by Aman Gupta and Sameer Mehta with the aim of providing high-quality, affordable audio products for young, tech-savvy consumers in India.
Who are the boAt founders?
The founders of the boAt are Sameer Mehta and Aman Gupta.
What is boAt’s revenue for FY2024?
boAt’s revenue dropped by 5% to INR 3,122 crore in FY24 from INR 3,285 crore in FY23.
What is boAt origin country?
boAt is an Indian Company. It is headquartered in Gurgaon, Haryana, India.
How much is boAt valuation?
boAt is aiming for a valuation of over $1.5 billion in its upcoming IPO in FY25.
How are boAt headphones?
According to most reviews, boAt headphones are decent in quality, amazing in design and looks, and pocket-friendly too. boAt is building its brand image and credibility through these qualities that the branch wields.
What is boAt business model?
boAt’s business model focuses on selling affordable, high-quality audio products like earphones, headphones, and speakers. It uses a direct-to-consumer approach through online channels, emphasizing strong branding, influencer marketing, and value for money. The company outsources manufacturing and has expanded into smartwatches and wearables.
Imagine Marketing, the parent company of popular electronics brand boAt, has officially filed its draft red herring prospectus (DRHP) for an Initial Public Offering (IPO). The filing has been done through the confidential pre-filing route with the Securities and Exchange Board of India (SEBI). The company is taking this strategic step to go public and raise funds for expansion.
boAt, known for affordable audio products and wearables, has become one of India’s fastest-growing consumer tech brands. Founded by Aman Gupta and Sameer Mehta, the brand has built a strong presence among young consumers in India.
boAt Chooses Confidential Pre-Filing Route
The confidential filing option, introduced by SEBI in 2022, allows companies to submit IPO papers without immediate public disclosure. This route helps companies test market sentiment and make changes to their offer based on SEBI’s feedback before going public.
Imagine Marketing had earlier filed draft IPO papers in 2022 for an INR 2,000 crore offering. However, that plan was put on hold due to market volatility. This time, the company is reapproaching the public markets with a revised strategy, taking advantage of the flexibility of the pre-filing process.
The confidential route is gaining popularity among startups and tech firms. It offers more privacy and better planning before a full-scale listing.
boAt’s Growth and IPO Plans
boAt has grown pretty fast in recent years. It is one of the top audio brands in India and has achieved significant global recognition. According to the International Data Corporation (IDC) Q3 2023 report, boAt ranked second in the world for wearable device shipments, behind only Apple. It outperformed global brands like Samsung, Xiaomi, and Huawei in volume.
In FY24, boAt’s operating revenue stood at INR 3,117.7 crore, down from INR 3,376.8 crore in FY23. Despite the drop, the company reduced its net loss to INR 79.7 crore in FY24 from INR 129.4 crore in FY23 by lowering its total expenses.
Imagine Marketing plans to use IPO proceeds for expanding its product portfolio, investing in research and development, and strengthening its supply chain. The listing will also help in improving brand value and reaching more customers.
The company has backing from major investors like Warburg Pincus and Qualcomm Ventures. A successful IPO could help boost its market position and open doors for international growth.
Final Thoughts
The IPO move by Imagine Marketing marks a key milestone for the boAt brand. With strong customer demand, investor backing, and a growing product base, the company seems well-positioned for public markets. If approved by SEBI, the IPO could be one of the most-watched listings of the year.
Shikhar Dhawan is well-known as ‘Gabbar’ in the cricketing world and is not just a cricketer on the field but also a marketing favourite. But what makes Shikhar Dhawan a perfect choice for brands?
It’s simple: he’s honest, relatable, and shows authenticity. Whether he is going beyond boundaries or portraying his perfect smile in ads, Dhawan’s charm captures millions of cricket fans worldwide.
In 2025, Dhawan shined as a brand ambassador, partnering with top-notch brands. Are you curious about which brands have teamed up with this cricketing icon and how they’ve tapped into his magnetic persona? Let’s take a closer look at his top endorsements this year.
From sports and lifestyle to tech and so on, Dhawan’s recent endorsements showcase his versatility and widespread popularity. Let’s take a closer look at why brands are lining up to work with him and the exciting partnerships he’s nailed this year:
ICC Champions Trophy 2025
ICC Champions Trophy 2025 – Shikhar Dhawan Brand Endorsements
Highlighting his esteemed position in international cricket, Shikhar Dhawan was named the official ambassador for the ICC Champions Trophy 2025. His stellar record in the tournament, being India’s highest run-scorer with 701 runs, makes this association particularly fitting.
Dhawan expressed his enthusiasm, stating, “Some of my most cherished cricketing memories come from playing in the Champions Trophy, and I’m thrilled to be a part of ICC Champions Trophy 2025 as an ambassador.”
TRACTOR WALA
TRACTOR WALA – Shikhar Dhawan Brand Endorsements
In a strategic move, he collaborated with TRACTOR WALA as both a partner and brand ambassador. This collaboration announced recently, showcases his interest in the agricultural sector and commitment to supporting farming communities.
CREX
CREX – Shikhar Dhawan Brand Endorsements
In the digital realm, Dhawan joined hands with CREX, a comprehensive cricket exchange platform, as their brand ambassador. This collaboration emphasizes his dedication to enhancing fan engagement and promoting cricket analytics.
Shikhar Dhawan has joined forces with 1xBat Sporting Lines, a brand that’s making waves in the world of cricketing gear, apparel, and accessories. This partnership is about taking the game to the next level, whether you’re a seasoned pro or just starting.
1xBat Sporting Lines is all about innovation and quality. Dhawan has contributed to 1xBat Sporting Lines’ popularity among cricket players and fans. He is popularly known for his incredible talent and passion for the sport, Dhawan’s endorsement is a seal of approval that this gear is top-notch.
QUE Eyewear
QUE Eyewear – Shikhar Dhawan Brand Endorsements
Expanding his portfolio, Dhawan invested in and became the brand ambassador for QUE, an innovative eyewear brand. This partnership reflects his interest in fashion and lifestyle, showcasing his multifaceted personality.
TagZ Foods
TagZ Foods – Shikhar Dhawan Brand Endorsements
In the FMCG sector, Dhawan became the face of TagZ Foods, a brand known for its range of popped potato chips and gourmet dips. His association with TagZ Foods aligns with his image of endorsing healthier snack alternatives, resonating with the brand’s target audience.
Dhawan has also teamed up with Nveda, a health and wellness brand that specializes in natural supplements and organic products. His collaboration focuses on promoting a balanced and healthy lifestyle through scientifically backed nutrition.
The campaign highlights the importance of daily wellness, fitness, and immune support, aligning perfectly with Dhawan’s commitment to health and performance.
MyTeam11
MyTeam11 – Shikhar Dhawan Brand Endorsements
Indian cricketer Shikhar Dhawan was appointed as their brand ambassador for MyTeam11, a prominent fantasy sports platform in India. In this role, Dhawan featured in several promotional campaigns focused on improving user engagement and expanding the platform’s reach among sports enthusiasts.
Svish
Svish – Shikhar Dhawan Brand Endorsements
Demonstrating his versatility, Dhawan ventured into the personal hygiene sector by partnering with Svish. This collaboration underscores his commitment to promoting innovative hygiene solutions, reflecting his adaptability on and off the field.
MotoGP India
MotoGP – Shikhar Dhawan Brand Endorsements
In a move that excited motorsport enthusiasts, Shikhar Dhawan was appointed the brand ambassador for MotoGP in India. This collaboration, announced in mid-2024, aligns Dhawan’s dynamic image with the exhilarating world of motorcycle racing.
Expressing his excitement, Dhawan remarked, “Partnering with the prestigious MotoGP as its India Ambassador is a remarkable honour. The growing excitement around MotoGP in India is exceptionally growing.
AloFrut
AloFrut – Shikhar Dhawan Brand Endorsements
Shikhar Dhawan’s latest collaboration with AloFrut, a leading brand in fruit-based beverages, promotes healthy hydration for active lifestyles. As an advocate of fitness and well-being, Dhawan emphasizes the natural goodness of AloFrut juices, which offer a refreshing alternative to sugary drinks.
The campaign showcases Dhawan enjoying AloFrut post-training sessions, reinforcing the message of natural energy and rejuvenation.
Dhawan recently became the face of Ramsons Perfume’s ‘One Day Wala Deo’ campaign. The campaign aligns with his bold and fearless attitude, promoting long-lasting freshness for individuals who hustle daily. With his aggressive yet composed batting style, Dhawan embodies the essence of the campaign—staying fresh and confident in high-pressure situations.
The advertisements feature him in action, demonstrating how the deo keeps up with his energetic lifestyle, whether he’s on the field or off it.
Dream11
Dream11 – Shikhar Dhawan Brand Endorsements
Dhawan is a key ambassador for Dream11, India’s biggest fantasy sports platform. Fantasy cricket has taken India by storm, and having a player of Dhawan’s stature backing it adds credibility and excitement. He frequently features in Dream11’s campaigns, engaging fans with his signature humour and fun banter.
He has also participated in digital campaigns, where his fans create their best teams and compete in fantasy leagues.
boAt
boAt – Shikhar Dhawan Brand Endorsements
boAt, a leading audio and wearables brand, roped in Dhawan to promote its premium range of wireless earphones and smartwatches. Known for his fitness regime and love for music, Dhawan perfectly represents boAt’s ‘Do What Floats Your boAt’ philosophy.
His promotional campaigns showcase him using boAt products during intense workout sessions and travel, highlighting their durability and superior sound quality.
Alcis Sports
Alcis Sports – Shikhar Dhawan Brand Endorsements
As a professional athlete, Dhawan’s endorsement of Alcis Sports, a premium sportswear brand, makes sense. The brand focuses on innovation in activewear, and Dhawan’s association enhances its credibility among fitness enthusiasts and aspiring cricketers.
Alcis has launched a signature collection in collaboration with Dhawan, designed for comfort and high performance.
Emami
Emami – Shikhar Dhawan Brand Endorsements
Emami Limited, a reputed Indian FMCG company, ventured into the home hygiene sector with a new range named ‘Emasol’. This wide array of products was developed to meet the heightened demand for effective home hygiene solutions, a need that became particularly pronounced during the COVID-19 pandemic. To promote this new range, Emami appointed international cricketer Shikhar Dhawan as the global brand ambassador for Emasol.
GS Caltex
GS Caltex – Shikhar Dhawan Brand Endorsements
Dhawan has also partnered with GS Caltex, an energy and lubricants brand, to promote its high-performance products. The campaign revolves around endurance, speed, and power—qualities Dhawan embodies on and off the field.
His association with GS Caltex emphasizes reliability and efficiency, which are key elements in both cricket and automobiles.
Vedantu
Vedantu – Shikhar Dhawan Brand Endorsements
Dhawan’s association with Vedantu, an online learning platform, highlights his commitment to empowering young minds. As someone who values discipline and perseverance, Dhawan perfectly represents Vedantu’s vision of nurturing future champions through quality education.
His campaigns focus on motivation and goal-setting, encouraging students to excel in academics and extracurricular activities.
Jio Cinema
JioCinema – Shikhar Dhawan Brand Endorsements
Shikhar Dhawan ventured into the entertainment industry by launching his chat show titled “Dhawan Karenge” on JioCinema Premium. This collaboration marked Dhawan’s debut as a host, where he engaged in candid conversations with prominent figures from Bollywood, cricket, and the digital content sphere.
To prepare for his role as a host, Dhawan dedicated time to acting classes, aiming to bring authenticity and flair to the show. His natural charisma and the genuine rapport he shared with his guests contributed significantly to the show’s appeal.
Ikeda LTD
Ikeda LTD – Shikhar Dhawan Brand Endorsements
Ikeda LTD, also known as FinKeda, a digital banking and financial services company, announced the onboarding of renowned cricketer Shikhar Dhawan as its brand ambassador. This strategic partnership aims to strengthen Ikeda’s brand positioning and expand its presence, particularly in India’s tier-2, tier-3, and tier-4 cities.
Amazon MX Player
Amazon MX Player – Shikhar Dhawan Brand Endorsements
The unexpected duo of cricketing star Shikhar Dhawan and social media sensation Orry has sparked curiosity in the entertainment and sports circles. Their recent collaboration for Amazon MX Player has fans wondering whether this partnership stands out as a blockbuster hit or a complete misfire.
Whether it’s a superhit or a flop will depend on how well they connect with audiences. But one thing’s for sure—their collaboration has already created a buzz, and all eyes are on what they’ll bring to the table!
Conclusion
Shikhar Dhawan’s journey so far showcases that he’s not just a cricketing legend but also a marketing genius. And let’s be honest, he’s not just endorsing brands; he’s becoming the brand. His passion, energy, and trademark charm make him unforgettable. Whether promoting healthy snacks, stylish eyewear, or even MotoGP, Dhawan brings his A-game every single time.
There’s one thing we can be sure of: Shikhar Dhawan is just getting started. We look forward to seeing what Gabbar does in the future, and we can’t wait to see what he comes up with. Everything’s going to be exciting, authentic, and 100% Dhawan.
Endorsement is a form of brand communication in which a celebrity works as the brand’s spokesman, certifying the business’s claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional, and international companies, celebrity endorsement was once regarded as a good way to stand out.
In cricket, Kannanur Lokesh Rahul is a household name. He has recently achieved recognition for both good and negative reasons, but happily, things did not turn sour for him. Rahul has been a brand ambassador of various brands in different sectors because of his strong yet calm personality. On that note, let us jump right into the list of brands that KL Rahul endorses.
KL Rahul, the Indian cricket star, has teamed up with Metaman not just as a brand ambassador but also as an investor! Known for his love of style and fragrances, Rahul is now part of Metaman’s journey as they launch a premium perfume collection.
Metaman, which started as a men’s jewelry brand, is now expanding into high-quality, luxurious, yet affordable perfumes. Rahul, who has always been passionate about fashion and wellness, sees this as more than just a business move—it’s a long-term commitment.
With his sharp style and global exposure, Rahul aims to bring world-class fragrances to India.
Police Lifestyle
Police Lifestyle – KL Rahul Brand Endorsements
In November 2024, lifestyle brand Police announced a two-year partnership with Indian cricketer KL Rahul, appointing him as their brand ambassador for India and the Middle East. This collaboration is part of the Police’s “Audacity Wanted” campaign, which celebrates individuality and self-expression.
As part of this partnership, Police has launched the Police x KL Rahul accessories collection, featuring leather goods designed for the modern man. The campaign showcases Rahul in various visuals, offering a localized perspective on the “Audacity Wanted” concept.
This collaboration inspires individuals to embrace their uniqueness and make bold statements in every aspect of life, reflecting KL Rahul’s journey and the Police’s commitment to authentic self-expression.
Dream11
Dream11 – KL Rahul Brand Endorsements
KL Rahul, the renowned Indian cricketer, has been featured in several Dream11 advertising campaigns over the years. In 2024, during the Indian Premier League (IPL), he appeared in a humorous advertisement alongside fellow cricketers. This ad showcased a light-hearted family dinner scenario, highlighting the playful dynamics between the cricketing stars and the Bollywood actor, which resonated well with the audience.
These collaborations between KL Rahul and Dream11 emphasize his significant presence in the cricketing community while showcasing his appeal in mainstream media, bridging the gap between sports and entertainment.
BharatPe
BharatPe – KL Rahul Brand Endorsements
Indian cricketer KL Rahul has been associated with BharatPe, a prominent fintech company in India, through various collaborations focusing on empowering merchants and promoting secure digital transactions.
KL Rahul actively promoted BharatPe’s services on his social media platforms. In February 2025, he shared a reel emphasizing the importance of strong defense in cricket and payments, highlighting BharatPe UPI’s secure transactions.
Additionally, in January 2025, he posted about trusting BharatPe UPI for secure transactions, backed by BharatPe Shield’s free protection cover of up to ₹5,000.
XYXX Crew
XYXX – KL Rahul Brand Endorsements
Indian cricketer KL Rahul has collaborated with men’s innerwear and comfort wear brand XYXX in multiple capacities, including as an investor, brand ambassador, and central figure in several of their advertising campaigns.
Moreover, he became both an investor and the first-ever brand ambassador for XYXX. This partnership aims to leverage Rahul’s popularity to expand XYXX’s customer base, strengthen its online presence, and enter new markets. The collaboration reflects a shared ethos, with Rahul embodying the brand’s belief in trusting one’s instincts.
In May 2024, XYXX released a campaign featuring Rahul in a dystopian narrative where men are physically shackled by uncomfortable underwear. The campaign promotes XYXX’s products as a liberating alternative, encouraging men to break free from discomfort.
Carriall
Carriall – KL Rahul Brand Endorsements
Carriall, a brand renowned for its innovative smart travel luggage, appointed Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to blend elegance, sophistication, and practicality, aligning with Carriall’s product philosophy and Rahul’s stylish persona.
With this partnership, Carriall sought to promote KL Rahul’s widespread appeal across India to expand its offline presence. While the brand has primarily operated online, Rahul’s endorsement is expected to facilitate a stronger foothold in offline markets nationwide, enhancing brand visibility and accessibility.
Red Bull
Red Bull – KL Rahul Brand Endorsements
KL Rahul’s collaboration with Red Bull has been a significant aspect of his cricketing journey, offering him platforms to showcase his talent and connect with fans. Red Bull has facilitated various interactive sessions with KL Rahul, including live interviews and Q&A sessions, allowing fans to gain insights into his preparations, mentality, and personal anecdotes.
These engagements have strengthened the connection between Rahul and his supporters, reflecting Red Bull’s commitment to bringing athletes closer to their audiences.Through these collaborations, Red Bull has played a significant role in glorifying KL Rahul’s presence both on and off the field, supporting his journey and enabling deeper fan interactions.
HyugaLife
HyugaLife – KL Rahul Brand Endorsements
Indian cricketer KL Rahul expanded his entrepreneurial ventures by investing in and becoming a brand ambassador for HyugaLife.com, a health and wellness platform offering a diverse range of products, including supplements, health foods, and sports nutrition.
Rahul’s collaboration with HyugaLife aims to inspire individuals across India to prioritize their well-being and adopt healthier lifestyles. These initiatives reflect KL Rahul’s dedication to fostering a health-conscious culture in India and HyugaLife’s commitment to providing authentic, high-quality wellness products to its customers.
Nayara Energy
Nayara Energy – KL Rahul Brand Endorsements
In April 2024, Nayara Energy, a prominent downstream energy company, launched its annual ‘Mahabachat Utsav’ campaign with celebrated Indian cricketer K.L. Rahul as the face of the initiative. This collaboration aimed to offer significant consumer savings on petrol purchases at Nayara’s extensive network of over 6,300 fuel stations across India.
This collaboration underscores Nayara Energy’s dedication to enhancing customer experiences and rewarding loyalty while also leveraging K.L. Rahul’s popularity to strengthen the campaign’s reach and impact.
Aditya Birla Capital
Aditya Birla Finance – KL Rahul Brand Endorsements
Aditya Birla Finance Ltd (ABFL) launched the ‘Ab Kahani Badlegi’ campaign, featuring Indian cricketer KL Rahul as its brand ambassador. This collaboration aims to inspire individuals to overcome challenges and achieve their aspirations, aligning with ABFL’s mission to empower people through tailored financial solutions.
The ‘Ab Kahani Badlegi’ campaign portrays ABFL as a financial powerhouse, offering products and services such as personal loans, business loans, SME loans, and loans against property with minimal documentation, faster disbursement, and a Flexi loan facility with a 100% online process that enable consumers to realize their long-held dreams. This nationwide effort, released on television and online platforms, aims to reach people of all ages.
Too Yumm
Too Yumm – KL Rahul Brand Endorsements
KL Rahul collaborated with Too Yumm, a popular healthy snacking brand, as part of its efforts to promote guilt-free indulgence. The collaboration aligns with Rahul’s image as a fitness-conscious athlete who maintains a balanced diet while enjoying tasty snacks.
Too Yumm, known for offering baked, not fried, snacks, has previously partnered with sports personalities to highlight its health benefits. Rahul’s association with the brand likely includes social media promotions, advertisements, and possibly campaign endorsements that emphasize the idea of snacking smart while maintaining an active lifestyle.
This partnership further strengthens Too Yumm’s appeal to young, health-conscious consumers who look up to athletes like KL Rahul for fitness inspiration.
KL Rahul, the renowned Indian cricketer, has collaborated with SG Cricket to introduce the Signature KLR x SG collection, a premium line of cricket equipment and gear. This collection features top-quality English willow bats, including the KLR Series, KLR Ultimate, KLR Xtreme, and KLR Edition, each designed to enhance performance on the field.
The bats are crafted from the finest English willow, traditionally shaped, and equipped with imported cane handles for superior grip and control. Additionally, the collection offers batting gloves and pads, all tailored to meet the high standards expected by professional cricketers.
KnobbX
Indian cricketer KL Rahul partnered with KnobbX, an apparel brand specializing in modern accessories. As a brand ambassador, Rahul has been featured in various advertising campaigns promoting KnobbX’s products.
This collaboration aligns with Rahul’s trendy persona, making him a suitable representative for nobbX’s contemporary designs.
This partnership is one among several in Rahul’s portfolio, reflecting his influence in the fashion and lifestyle sectors.
Hublot
Hublot – KL Rahul Brand Endorsements
KL Rahul, the renowned Indian cricketer, has been associated with Hublot, the luxury Swiss watch brand, as a brand ambassador since June 2023. This collaboration aligns Rahul with Hublot’s legacy of precision and elegance, reflecting his sophisticated and stylish image.
Hublot’s involvement in cricket includes a partnership with the International Cricket Council (ICC), serving as the official timekeeper for major ICC. This association emphasizes Hublot’s commitment to the sport and its athletes, with KL Rahul representing the brand’s dedication to excellence both on and off the field.
KL Rahul, the prominent Indian cricketer, has been associated with ARC – Athlete Recovery, a company specializing in sports recovery technology. Founded in 2023 by former Karnataka Ranji player David Mathias, ARC focuses on providing innovative recovery solutions, such as portable ice baths, to enhance athletic performance. Rahul was an early adopter of ARC’s vision and has been a significant supporter of their mission to revolutionize athlete recovery.
Realme
Realme – KL Rahul Brand Endorsements
Realme, a rapidly growing smartphone brand, appointed cricketer KL Rahul as the brand ambassador for its smartphone category. This collaboration was designed to align with Realme’s youthful and dynamic image, leveraging Rahul’s popularity and style to resonate with a broader audience.
As part of this partnership, KL Rahul became the face of the Realme 9 Pro+ 5G campaign, embodying the brand’s “Dare to Leap” philosophy. The campaign highlighted the smartphone’s advanced features, including its powerful performance and stylish design, aiming to appeal to tech-savvy consumers seeking both functionality and aesthetics.
boAt
boAt – KL Rahul Brand Endorsements
KL Rahul, the renowned Indian cricketer, has been associated with boAt, a leading Indian audio and wearable brand, as a brand ambassador. In this role, he has actively participated in promoting boAt’s range of products, including their audio devices and smartwatches. This collaboration is part of boAt’s broader strategy to partner with prominent figures in the sports industry to enhance its brand presence
Zenovit
Zenovit – KL Rahul Brand Endorsements
KL Rahul has signed a new sponsorship contract. He is now the face of the Zenovit dietary supplement line. Raveena Tandon, a Bollywood actress, had previously sponsored Zenovit. KL Rahul will star in a TV commercial for the brand that will be released soon. Due to Zenovit’s lack of social media presence, it does not appear that a digital advertising strategy will be implemented.
Puma
Puma – KL Rahul Brand Endorsements
Rahul will be seen endorsing Puma’s latest product lines in the performance and sport style categories through various brand advertisements as part of the contract.
Choosing to solely collaborate with a sportswear brand is a critical decision, and we have hit it out of the park with this collaboration,” Rahul said in a statement about the partnership with Puma.
As a cricketer, I am always trying to stay one step ahead of the game, both on and off the field, and Puma, the ever-faster brand, shares my ambitions and ideals. Working with Puma and joining their fantastic roster of athletes and superstars will be incredible,” he continued.
“Rahul is a natural fit for the brand due to his exceptional performance on the field, effortless style off the field, and propensity for fitness”. His demeanour is completely in line with Puma’s brand approach, and we are thrilled to be working with him and to begin this new partnership. Puma India MD Abhishek Ganguly said.
Cure.fit
Cure.fit – KL Rahul Brand Endorsements
KL RAHUL, a dashing Indian cricketer, has been appointed as a brand ambassador for Cure.fit. Cure.fit is a Bengaluru-based health and fitness start-up. Rahul will support cure.fit’s new CULT brand, which is a chain of high-end fitness centres, in order to broaden the brand’s reach. According to rumours, Cure.fit and the cricketer have agreed on a cash and equity deal.
Rahul has wowed everyone with his batting prowess and hard ethic, and he has made an impact on both the home and international circuits. Cornerstone Sport, a brand consultant and talent representation agency, brokered the arrangement.
Cricketer K L Rahul remarked of his partnership with Cult.fit, “I am immensely thrilled about my collaboration with Cult.fit.” As a sportsperson, fitness is important not only for improving on-field performance but also for improving overall health. Cult.fit’s machine-free workouts are impressive, and anyone who wants to get in shape may do it without using a machine.
In collaboration with retail partner Zeko online Pvt. Ltd., Indian opener KL Rahul established Gully, a “cult streetwear brand.” In the beginning, the brand’s products will be offered on one of India’s biggest online marketplaces as well as the Zeko online website. Rahul is also one of the brand’s co-owners.
T-shirts, joggers, and shorts will be the first items to be released, followed by jeans and sweatshirts later this year. Gully’s primary values are street culture, hip-hop, rap, and street sports. In Western countries, streetwear labels are immensely popular. Currently, there is no competition in the Indian market.
When it comes to creating and building brands, our idea is to first discover a market gap and then locate the proper partners with whom to collaborate. KL Rahul is one of the most fashionable cricketers and embodies the Gully spirit. Another important factor was in-house manufacturing, which provided the flexibility and agility needed for a new brand to prosper, according to Jogesh Lulla, COO, Cornerstone Sport.
RBI
RBI – KL Rahul Brand Endorsements
As the 2018 Indian Premier League (IPL), India’s biggest cricket extravaganza, draws to a close with Chennai Super Kings (CSK) claiming the title, the Reserve Bank of India (RBI) took advantage of the media frenzy to promote financial literacy.
Interestingly, during the event, a commercial depicting renowned batsman KL Rahul aired on TV channels.
Furthermore, he discussed the rules as well as the RBI’s new no-frills savings account system.
The cricketer, on the other hand, did not receive any compensation for his appearance in the commercial. However, because he is an RBI employee, they did not impose any fees.
NUMI
Numi Paris – KL Rahul Brand Endorsements
Actor Athiya Shetty and Ace Cricketer KL Rahul have been named as brand ambassadors for NUMI Paris, a French luxury eyewear brand that has recently arrived in India. NUMI Paris has enlisted the help of the skilled and beautiful actor, as well as the successful cricket player, to promote their elegantly handcrafted eyewear collection.
I am ecstatic to be welcomed into the NUMI Paris family,” NUMI has all of the qualities that I look for in a brand when I indulge. And I’m delighted to say that NUMI is a natural extension of my personality KL Rahul said.
FAQs
What is full name of KL Rahul?
Kannur Lokesh Rahul
Which major brands does KL Rahul currently endorse?
KL Rahul endorses a diverse range of brands, including Puma, Red Bull, BharatPe, Realme and more.
Does KL Rahul endorse only Indian brands, or also international ones?
He endorses both Indian and international brands, reflecting his widespread appeal.
Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the domestic cricket and Delhi Capital in the Indian Premier league.
Shreyas Iyer is a right-handed top order batsman that plays in all forms of cricket like One day International (ODIs), Twenty20 International, Indian Premier League, Under 19 Indian cricket team, etc for India. The cricketer made his debut in 2014 to 2015 Vijay Hazare Trophy by playing for Mumbai, in which he scored over 273 runs in the tournament at an average of 54.
Shreyas helped the Under-19 team by hitting back-to-back half-centuries in the playoffs which led to India to finish fifth in the 2014 World Cup. He also played Ranji trophy the same year with an impressive score of 809 runs with an average of 50.56 making him the 7th highest scorer of 2014 Ranji Trophy.
He has also given top performances in 2016 to 2017 Ranji trophy, 2018 to 2019 Vijay Hazare trophy tournament, 2018 to 2019 Deodhar Trophy, 2018 to 2019 Syed Maushtaq Ali trophy. Shreyas became popular after he became a part of the Delhi Capital Team after being auctioned in 2015 Indian Premier League. In 2018, he became the youngest capital to lead the Delhi Daredevils team in the IPL history.
Shreyas Iyer was retained by the Delhi Capitals IPL team up until 2019, the cricketer also helped the team reach playoffs after seven years. In 2020’s IPL season, Shreyas continued as a captain making the team reach finals for the first time. BCCI describes the cricketer that has the ability to mix power game with classical approach and known for his sharp fielding in the IPL.
In 2021, Shreyas Iyer became a part of Lancashire for 2021 season of Royal London One Day Cup. The net worth of Shreyas Iyer is estimated to be $4 million in 2021. He is known to charge over Rs. 20 to Rs. 30 lakhs for brand endorsement deals. Some of the brands endorsed by Shreyas Iyer are BoAt, Fresca Juices, Myprotein, Google Pixel, Manyavar, Dream11, and CEAT. Lets know more about these.
In February 2025, InCred, a diversified financial services group, announced its collaboration with Shreyas Iyer, announced him as its new brand ambassador, succeeding the legendary Rahul Dravid.
This partnership underscores InCred’s commitment to aligning with the core values of cricket—discipline, perseverance, and performance—which resonate with their vision of empowering individuals to achieve their financial goals. The collaboration features a series of marketing campaigns focused on making financial services more accessible and transparent & enhancing financial awareness across India.
MyFitness
MyFitness – Shreyas Iyer Brand Endorsements
Iyer’s partnership with MyFitness is a perfect example of how sports personalities can influence lifestyle and dietary choices. With his disciplined fitness routine and strong fan following, he continues to inspire many to opt for healthier food options, making this endorsement a successful and strategic move for both MyFitness and Iyer’s brand.
Britannia
Britannia – Shreyas Iyer Brand Endorsements
Britannia Bourbon launched its “Original Friendship” campaign, featuring Indian cricketers Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The television commercial depicted the trio’s camaraderie, highlighting the mischievous aspects of friendship. In the ad, Pandya playfully deceives Iyer and Chahar by pretending to share the last Bourbon biscuit while secretly hiding additional pieces, leading to a lighthearted chase among the friends.
This campaign aimed to celebrate the playful bonds among friends, positioning Britannia Bourbon as a treat that complements such fun moments. The cricketers’ real-life friendship added authenticity to the narrative, resonating with audiences who cherish similar experiences with their friends.
Ramraj
Ramraj – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer was featured in a television commercial for Ramraj, a brand renowned for its traditional men’s attire, including vests (baniyans). The advertisement aimed to highlight the comfort and convenience of Ramraj vests.
However, the commercial garnered significant attention on social media platforms, particularly Twitter, where users critiqued its content and execution, labeling it “cringe-worthy.” The ad’s narrative and presentation sparked widespread discussions and humorous reactions among netizens.
WhatsApp partnered with Star Sports to launch the “Privacy Unplugged” series, a five-part short-form content initiative highlighting the significance of privacy in the digital age. This series featured prominent athletes, including Shreyas Iyer, who shared personal narratives emphasizing how WhatsApp’s privacy features support their professional and personal lives.
In his segment, Iyer discussed leveraging WhatsApp’s ‘View Once’ feature to share his magic tricks with younger teammates, fostering a comfortable environment for them to discuss challenges. This approach underscores the importance of private communication in building confidence and camaraderie within a team.
NBA Style India
NBA Style India – Shreyas Iyer Brand Endorsements
Shreyas Iyer’s association with NBA Style India is a testament to his growing influence beyond cricket, positioning him as a style icon who effortlessly blends sports with fashion. This collaboration allows him to showcase his love for sneakers, streetwear, and athleisure, stuff that have become a crucial part of modern-day sports culture.
Through his partnership with NBA Style India, Iyer has successfully expanded his brand beyond cricket. His ability to carry bold fashion statements while maintaining an athletic edge has made him a trendsetter among young sports enthusiasts.
Indian cricketer Shreyas Iyer was featured in a FanCraze advertisement that garnered significant attention and sparked controversy. The ad campaign depicted a scenario where a female fan approaches Iyer for an autograph but realizes she doesn’t have suitable material for him to sign. In a seemingly awkward moment, she begins to lift her top, prompting Iyer to intervene by offering his hoodie for the autograph.
This incident highlights the fine line that advertising campaigns must navigate to engage audiences without crossing into controversial or offensive territory. It also underscores the importance of sensitivity and awareness in content creation, especially when featuring high-profile personalities like Shreyas Iyer.
Oppo
OPPO – Shreyas Iyer Brand Endorsements
In June 2024, OPPO India unveiled its #DareToFlaunt campaign to promote the OPPO F27 Pro+ 5G smartphone, featuring actress Shraddha Kapoor and cricketer Shreyas Iyer. The campaign highlighted the phone’s status as India’s first IP69-rated waterproof smartphone, emphasizing its durability and sleek design.
The accompanying television commercial showcased the F27 Pro+ enduring various rigorous scenarios, such as being subjected to a washing machine cycle, submerged in a swimming pool, used to hammer a cricket wicket, and even run over by a car.
In each instance, the phone emerged unscathed, underscoring its resilience. This portrayal aimed to resonate with extremely bold and adventurous spirit of Gen Z, encouraging users to flaunt their devices without fear of damage.
The #DareToFlaunt campaign successfully garnered significant attention, accumulating over 150 million views across various platforms.
This widespread engagement reflects the campaign’s effectiveness in connecting with the target audience and highlighting the unique features of the OPPO F27 Pro+ 5G.
Ultrahuman
Ultrahuman – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer collaborated with Ultrahuman, a leading metabolic fitness platform, to enhance his athletic performance through advanced health monitoring technology.
Using the Ultrahuman M1, a continuous glucose monitoring device, Iyer gained valuable insights into his metabolic health, enabling him to optimize his diet, training, and overall performance. This partnership underscores Iyer’s commitment to leveraging technology for health and fitness optimization, reflecting an active and health-conscious lifestyle.
Gillette
Gillette – Shreyas Iyer Brand Endorsements
Gillette India launched the ‘Play With The Stars’ campaign, featuring Shreyas Iyer and fellow cricketer Shubman Gill. This initiative introduced special Cricket Edition packs of Gillette’s Mach3 and Fusion5 razors, offering consumers a chance to meet and play cricket with their idols. The campaign emphasized precision and excellence, aligning with Gillette’s brand values.
Red Bull
Shreyas Iyer, the dynamic Indian cricketer, has established a notable partnership with Red Bull, a brand renowned for its association with high-energy sports and events.
This collaboration aligns seamlessly with Iyer’s vibrant and active persona, reflecting his commitment to excellence on and off the cricket field. This association places Iyer among an elite group of sports personalities who embody the brand’s ethos of pushing boundaries and striving for greatness.
Mutual Funds Sahi Hai – Shreyas Iyer Brand Endorsements
The Association of Mutual Funds in India (AMFI) expanded its “Mutual Funds Sahi Hai” campaign by collaborating with prominent cricketers, including Shreyas Iyer, to enhance financial literacy among India’s youth and first-time investors.
By aligning with popular cricketers, AMFI successfully bridged the gap between complex financial concepts and the general public, fostering a culture of informed investment decisions among India’s youth.
BoAt
BoAt – Shreyas Iyer Brand Endorsements
BoAt is one of the top consumer electronics company in India. It founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters based in New Delhi and is known for wide range of products like headphones, speakers, mobile phone accessories, smartwatches, stereos, electric shavers, travel chargers, premium cables, power banks, sound bars, etc.
In 2020, BoAt became the fifth largest wearable company in the world as it had a market share of 3.5% in the global market. Shreyas Iyer was signed as BoAt’s brand ambassador in 2020. Shreyas Iyer has been featured ad campaign with the tagline of “Sound of the Champions”. This ad is said to be targeted towards fitness and music enthusiasts. With Shreyas in their side the brand is hoping to strengthen the brand narrative of offering products that are high tech, best in style and good for strenuous exercises.
Commenting on the association, Aman Gupta, the co-founder of BoAt said that, the cricketer’s youthful persona and dynamism goes perfectly with BoAt. BoAt has also been the audio sponsor for six IPL teams and has previously signed cricketers like KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.
Google Pixel
Google Pixel – Shreyas Iyer Brand Endorsements
Google Pixel is one of the top consumer electronics company that was developed by Google. The pixel brand was first introduced in 2013 with their laptop Chromebook Pixel. Google Pixel is known for its products such as the Pixel Smartphones (Pixel 3a & 3a XL, Pixel 4 & 4 XL, Pixel 5, etc.) Pixel tablets (Pixel C, Pixel Slate), Laptops (Chromebook Pixel, Pixelbook) and Accessories (Pixel Buds, Pixelbook Pen, etc.). These products can be run with the Chrome OS or the Android operating system.
In 2017, the company signed the then Indian cricket team coach and Shardul Thakur, Mayank Dagar and Shreyas Iyer to endorse the Google Pixel 2. The #daywithpixel2 ad campaign featured all cricketers where they showcase the features of Google Pixel 2 when they spend a day where they out for lunch and a supposed outing away from the camp with Google Pixel 2. This ad campaign became viral as it has garnered over 3 million views.
Manyavar is one of the most well-known ethnic fashion brands in India. The company was initially founded by Ravi Modi in 1999 where it only sold men’s ethnic wear. The company has now become synonymous for its wide range of wedding wear, festive wear, fusion wear for men, women and even children. As of now, Manyavar has over 600 stores across in more than 200 cities including 120 flagship stores and over 13 international stores in countries UAE and America.
It also has more than 4000 employees around the world. Manyavar has so far, many famous brand ambassadors such as Virat Kohli, Anushka Sharma, Ranveer Singh, Kartik Aryan, Alia Bhatt, Amitabh Bachchan, etc. The company also signed Shreyas Iyer as an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen dancing with a kid while wearing a Manyavar kurta. This ad also features other cricketers like Virat Kohli, Umesh Yadav, etc.
Fresca Juices
Fresca juices – Shreyas Iyer Brand Endorsements
Fresca juices is one of the fastest growing natural fruit brands in India. The brand is a under the FMCG company known as Bankey Behari foods was started by Akhil Gupta in 1999. The company is known for its products such as Jams, Pickles, Tomato Ketchup, Chutneys and Syrups. In 2010, the company also started manufacturing delivering fresh and authentic fruit juices with diverse flavors.
Fresca Juices has now become a household name because of its wide variety of nutritious flavors essential for a healthy lifestyle. The company is known to have over 200 plus distributers across the country. The brand signed Amrya Dastur and Shreyas Iyer as its brand ambassador in 2021.
The cricketer has appeared in ad campaigns in a unique fun-filled avatar, where the cricketer talks about situations when life gives you tough situations, he just grabs the drink to bring it back on track. The tagline of the campaign is #TheFrescaLife, with this campaign the brands aim to strengthen its leadership position in the fruit drink market in India.
Myprotein
Myprotein – Shreyas Iyer Brand Endorsements
Myprotein is a leading sports nutrition company was originally founded by Oliver Cookson in 2004. The company is known for its products such as sports nutrition products, gym clothing, protein powders, nutritional shakes and drinks, vitamins and healthy high-protein snacks. The brand is a subsidiary of Hut Group and is currently the Number 1 in Europe while operating in over 70 countries.
Myprotein became so popular because its products are high quality, vitamins and minerals, high-protein foods, snack alternatives, and performance clothing. The brand signed Shreyas Iyer as its brand ambassador in 2021 during the 14th season of the Indian Premier League. With Shreyas Iyer endorsing its products, the brand aims to utilize the cricketer’s strong social media presence in order to connect with more sports enthusiasts and spread the benefits of Myprotein.
According to the cricketer, professional athletes, have to focus on fitness and body conditioning and maintain correct levels of protein and vitamins to support their strength training and conditioning, that’s where brands like Myprotein help in keeping a balanced regime.
CEAT is a multinational tyre company which is a subsidiary of RPG Group. The company is a leader in manufacturing tyres for passenger cars, cycles, SUVs, two-wheelers, trucks and buses, light commercial vehicles, earth movers, fork lifters, tractors, trailers, and even autorickshaws. CEAT exports to countries across Africa, Americas, Australia, Asia, and have a production capacity of over 800 tonnes per day and 165 million tyres annually.
The company was initially founded by Virginio Bruni Tedeschi in 1924 but was acquired by RPG Group in the 1990s. CEAT has had a history of choosing cricketers like Rohit Sharma, Mayank Agarwal, Ajinkya Rahane as its brand ambassador especially during IPL seasons.
In 2019, the company signed Shreyas Iyer as its brand ambassador in 2019, according to the deal the CEAT logo will permanently be features donned on the bats used by Shreyas Iyer. Commenting on the association, the cricketer said that it is his pleasure to be associated with CEAT as it has always supported and boosted cricket in the India.
Dream11
Dream11 – Shreyas Iyer Brand Endorsements
Dream11 is a leading Indian fantasy sports company that was founded by Harsh Jain and Bhavit Sheth in 2008. The company allows its user to play fantasy cricket, hockey, football, kabaddi and basketball. As of 2014, Dream11 is known to have over 1 million registered users which grew to 2 million in 2016 and up to 45 million in 2018.
In 2019, the company was the first Indian gaming company to become a unicorn. In 2021, Dream11 launch six multimedia campaigns during the 2021 Indian Premier League. The ad campaigns feature cricketers like Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer that seen playing fantasy cricket with their neighborhood teams.
The tagline of the ads is ‘Team Hai Toh Mazaa Hai’, and revolves around fans and their love for cricket. The ad campaign also showcases the importance of having a team in real life to enjoy playing sports just like how the users of Dream11 can play their favourite sport by making their own teams.
Conclusion
Shreyas Iyer has recently emerged as a promising prospect for the Indian cricket team. At the age of 26, Shreyas Iyer has become prolific top-order batsman known for his fearless style of batting and high strike rate. Many media outlets have even compared him to iconic cricketers like Virender Sehwag. Shreyas Iyer has always actively promoted brands on social media where he has a huge fan following, which has helped him grow in the advertising world.
FAQs
Who is Shreyas Iyer?
Shreyas Iyer is a prominent Indian international cricketer known for his batting prowess.
Why are brands interested in endorsing Shreyas Iyer?
His consistent performance, youth appeal, stylish image, and growing popularity make him attractive to brands.
What types of brands does Shreyas Iyer typically endorse?
He endorses a variety of brands across categories like sports apparel, electronics, financial services, and consumer goods.
boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials.
These two understood the need and the gap in the Indian market and decided to find a solution to the problem effectively. They found that consumers in the Indian market needed long-lasting and tangle-free earphones that were of good quality and affordable. boAt is one of the leading brands in the earwear category in India. Let’s look at marketing strategies of boAt.
boAt was founded by Sameer Mehta and Aman Gupta. Sameer Mehta owns Redwood Interactive, which has computer gaming peripherals under the brand RedGear. Aman Gupta, the CMO who was fascinated by electronics and gadgets, has also worked at JBL for two years. He has completed his MBA (Masters in Business) from the Indian School of Business (ISB).
boAt began its journey as a cable manufacturer and now it has leveraged its brand into selling men’s grooming products, too. boAt has a wide range of product categories, including speakers, wireless earphones, earphones, smartwatches, home audio devices, mobile accessories, and more.
boAt is creating a strong position in the market because it is a homegrown product that was established in 2016. boAt has become a well-known brand now. It is globally the fifth largest wearable brand and India’s number one earwear brand.
The brand has headquarters in Delhi, India, and offices across Delhi and Mumbai. Falls under the Industry of manufacturing computers and electronics. Competitors of boAt include JBL, Realme, OnePlus, Noise, and Mivi.
Marketing Strategy of BoAt
Influencer Marketing
boAt Marketing Strategy – Influencer Marketing
boAt is no stone left unturned regarding influencing people with influencer marketing. BoAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even stylists.
Celebs like Jacqueline Fernandes, Kartik Aryan, and Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam, are on board to promote the products of boAt.
Musicians like Harry Sandhu, Neha Kakkar, and Diljit Dosanjh also endorse their products. Apart from that, cricketers like Shikhar Dhawan, Hardik Pandya, KL Rahul, and Shreyas Iyer have long been endorsing their products.
boAt Marketing Strategy – Bhuvan Bam
Digital Marketing
boAt digital marketing strategy is a big player in the company’s marketing strategy. All the marketing strategies employed by boAt, including boat advertisement, are listed below:
Mobile Marketing
Using this multichannel online marketing technique. boAt reaches out to its consumers through its mobile application, emails, and SMS marketing.
Email Marketing
boAt sends personalized messages to its existing and potential customers who agree to share their email to receive updates from them. They send quirky, catchy, and crisp emails. Whether it is updating the audience about a new product, offers, and discounts or communicating their message across.
For boAt to succeed, it focused on great customer service to give the best experience with its products. They sent personalized emails and messages, set up a customer care helpline, customized warranty policies, and kept customer needs in mind when designing new products.
boAt also created a special “Do what #floats your boat” page on its website. They ran boAt marketing campaigns to build a strong community, offering customers quick help and guides for using products based on their preferences.
Social Media Marketing (SMM)
boAt sails swiftly navigating the digital realm and is an expert at social media marketing. The company has a presence on Instagram, Facebook, Twitter, YouTube, and LinkedIn.
Hashtag Marketing with Unique Hashtags
#whatfloatsyourboat
#boatheads
#trebelwithboat
#levelupwithboat
#raisethebar
These are just some of the hashtags that have made the rounds on social media platforms. Making the audience chime in on the conversation.
Storytelling Through Social Media Campaigns
boAt Marketing Strategy – boAt Comic Saga
Illustrations have been made and shared on Instagram stories under the name boAt adventures to charm and get the attention of comic lovers and the audience.
In a video from the most recent campaign, you always do what floats your boAt, run by the name and hashtag, and do what makes your boat float.
The most recent one that is derived from the idiom do what floats your boat, caters to the gen-z the most and is getting a niche audience of its own to integrate the product with the culture and lives of skaters, street artists, and more.
Another campaign features Kiana Advani, Bani J, Raja Kumari, and other strong women with an upbeat music video with the title “I am a rebel” The range of TRebel has a direct link to the campaign.
Digital campaigns have helped connect the right type of content with the right people in real-time.
This is a big shot for boAt. Their exclusive collections include earbuds. Made available in all different colors and for the teams of the IPL cricket team. The company seized the moment to grab the attention of cricket fans and persuade them to get the product fit for their favorite teams.
The most recent collection was launched by them or for the Marvel fanbase. Collections for characters like Iron Man, Captain America, and Black Panther. Which features a special collection of earbuds, headphones, and speakers for Marvel fans.
Independence Day
boAt Marketing Strategy – boAt Made in India
They seized the perfect moment to announce the launch of the following products, Bassheads 100, Bassheads 152, and Rockerz 255 Pro, starting on 27th January 2021. To fulfill the vision of ‘Make in India‘ and manufacture other mobile accessories as well in the country itself. Focusing on the mission of Atma Nirbhar Bharat.
The Masaba Collection
boAt Marketing Strategy – Masaba Collaboration
When the web series Masaba Masaba was rolling out, they were quick to grab the opportunity and release an exclusive collection. This included their signature sound with the vibrant style of Masaba Gupta. Also, the fashion theme from the web series will be integrated.
Experiential Marketing
boAt Marketing Strategy – Sunburn Collaboration
boAt gives an experience to the people that they can’t forget through concerts. Engaging the audiences in two-way communication, the most common elements found in all these partnerships, concerts, and tours were photo booths and nirvana zones. All where the audience was encouraged to participate. The brand shared the stories of its audiences on its official page on Instagram, making an emotional connection and building a loyal fan base. Through this, they generated buzz and gained media coverage.
The Takeover Tour – 2020
boAt Marketing Strategy – The Takeover Tour Collaboration
Concerts are with musicians like AP Dillon, with the takeover tour. It has so far completed five chapters in different cities around India, including Mumbai, Chandigarh, Goa, Gurugram, and Hyderabad.
The Sunburn Festival in Goa – 2019
Tyga, Yellow Claw, DJ Snake, and Wiz Khalifa were some artists performing at the festival.
boAt has also collaborated with T-Series, the Lakme Fashion Week show, Dolby, and teams from IPL like Kings XI Punjab, Delhi Capitals, and Brut, which is surprising and odd, given the aim to transcend beyond music.
Community-Based Marketing With The #Amboathead
Engaging the community on social media platforms like Instagram and sharing the pictures clicked by them for their boAt products on their stories is a great way of building a sense of community; it also has its hashtag, #Amboathead.
They also have giveaways for their products and contests to keep the audience in the conversation. The hashtag #IAmboAthead has more than 500 posts. The brand is surely building its own tribe. Not only this, the brand has established its own lingo for the community from A-Z to give the clan a sense of belongingness and being a part of it.
Leveraging the Brand Using Consumer Insights
The brand started with the category of sound devices, which includes wireless earbuds, Wireless Headphones, wired headphones, and wireless speakers. Now, the brand is expanding its empire, aiming at men’s personal grooming – misfit, audio wear for fierce women and girls – with TRebel, which sounds like a fashion item as well, and the most recently launched collection of smartwatches.
The brand has now launched a smartwatch and trimmers and continues to innovate its products by launching many limited edition collections. The brand is not what it is today without funding.
Navi Technologies, Fireside Ventures Warburg Pincus invested a hundred million, InnoVen Capital invested 16 crores in 2019, and Sachin Bansal’s BAC acquisitions also pledged 20 crores.
boAt is now the fifth-largest wearable brand globally, and the most recent news on funding involves Qualcomm investing in boAt.
Personalized Marketing
boAt sends out targeted emails, makes short videos that resonate with the consumers, and consistently interacts with their customers on their social media platforms, which increases the consumer’s satisfaction and loyalty towards the brand. They keep track of consumers’ behavior, purchasing habits, preferences, email open rates, and more tactics.
Print and Offline Marketing
boAt Marketing Strategy – Print Advertising
Though digital plays a substantial role in the marketing strategy of boAt. Using print mediums is not dead for them. Print ads for different newspapers are still used by boAt and also up with retailing with distributors like Croma. But now, the paradigm is shifting from business to consumers.
Targeting the Right Audience
Affordable yet with great product quality that enhances the user experience, listens to the feedback from their customers. They are also tech disruptors. Constant innovation of products and understanding their audiences are great advantages of boAt. It has something for everyone from millennials, the misfits, Gen-Z, skaters to gamers.
Meme Marketing – Keeping it Relevant With Memes and Language
boAt Marketing Strategy – Meme Marketing
Having a very deep understanding of its audience, boAt has tagged its products in the internet language of lifestyle choices like sports, travel, WFH (work from home), and fashion.
Right from the start, boAt as a brand has been portrayed as a lifestyle brand. So much so that the word “lifestyle” is followed on their website. And not as a brand that manufactures computers and electronics, which it is. To occupy the space in the consumer’s mindset, the products of boAt are something that we use daily and also make a fashion statement. The models at the Lakme Fashion Week walked on the ramp wearing boAt’s products when boAt collaborated with them.
The following changes were seen in the marketing strategy of boAt company during the pandemic:
Fixing the Core of SEO
The brand focused on SEO to stand out from the clutter, using this tactic for better reach in the digital space.
Giving Value to the Consumer
They focus not only on the brand but also on what consumers look for in a product. For example, there is always some quality that the consumer is looking for when using a product to satisfy their need or wants. boAt makes it a priority to identify that.
Data and Research
Keeping a close eye on customer feedback and tracking repetitive patterns, if any, were found to evaluate the overall effectiveness of their products.
Using YouTube
They created short videos on YouTube with display ads that were short, crisp, and on-point. Which also included video sequencing with display ads.
Fulfilling the Promise of the Product
Their products deliver the value that the consumer is looking for.
Data-Oriented Approach
Building the personas of their target audience and narrowing it down to every trait helps them know who exactly they are targeting.
Storytelling
Showing the brand as part of the story gets their audience emotionally invested and feel like a part of their growing tribe.
Keeping a Check on KPIs
Keeping the brand alive in the consumer’s mind and retaining them. And leveraging the brand and using consumer insights.
boAt, in short, has been leveraging its brand with creative, crisp, short, and smart marketing campaigns. Their marketing strategy is very smart. Since most marketing plans include selling their products online. They have taken advantage of the opportunity to connect with their audience at the right time and listen to their feedback, which is made possible through digital platforms.
Another major advantage includes making the target audience remember the brand by establishing a unique position in their minds by giving them something valuable and experienced with the help of experiential marketing.
Moreover, they have employed different tactics during the pandemic to stay relevant in the market and have come out even stronger. Being the leading audio wearable brand in India.
FAQs
What is boAt?
boAt is a consumer electronics company that specialises in the manufacturing of audio and wearables. Incorporated on November 1, 2013, by Sameer Mehta and Aman Gupta, boAt is an India-based company with headquarters in Delhi.
What is mission and vision of boAt company?
The boAt was founded with the “sole aim of bringing affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials”, which can be termed the mission and vision of Boat company.
What are the marketing strategies employed by boAt?
Email marketing, social media marketing, influencer marketing, and brand collaborations are some of the marketing strategies employed by boAt.
Is boAt a profitable company?
boAt is a leading brand in the earwear category that generated a loss of Rs 129.4 crore in FY23.
How are Boat campaigns?
Being a market leader in the audio and wearables segment, Boat has surely seen some unique and effective campaigns to date. The company recently launched the campaign to launch the women-only audio lifestyle segment, which started with Raja Kumari and featured Kiara Advani Bani J and others.
Is boAt an Indian company?
Yes, boAt is an Indian consumer electronics brand that is leading in the earwear category.
Hardik Pandya exists beyond his cricket career. He embodies the essence of spectacle, storm, and personal brand. The intense electrical energy he displays on the cricket field creates ripple effects that extend into other areas of his life. His match-winning aggressive nature, self-assurance, and oversized presence transform him into a magnetic force for brands.
The cricket star Hardik Pandya transforms brands into something new through his influential endorsements, which range from gaming spaces to premium SUVs and sports beverages to modern technology products. However, the question remains which brands possess the courage to match his indomitable spirit? In this article, we will explore the powerful brand partnerships that showcase the magnetic presence of Hardik Pandya.
Hardik Pandya Brand Endorsements
Hardik Pandya established himself as a powerful brand ambassador who secured multiple endorsement deals spanning various sectors, which include cricket and unstoppable brand penetration. His versatile personality attracts brands who want to reach Indian youth because they find his dynamic persona appealing. These are the primary brands that Hardik Pandya promotes:
Hardik joined KRAFTON India in September 2023, which revolutionised his career in a way that matched the essence of the gaming industry. Hardik’s youth-oriented, charismatic personality made him the perfect ambassador for BGMI, which led to his appearance in special in-game content, including voice packs, character skins, and emotes. His competitive spirit brought valuable interaction to the gaming interface, which proved ideal for the active Indian gaming market.
Gatorade – The Hydration Icon
Gatorade – Hardik Pandya Brand Endorsement
Hardik’s high-performance skills make him an excellent candidate for Gatorade to promote its hydration-focused advertising campaigns. Since September 2023, he has led the sports hydration brand’s message about endurance fitness and recovery, which has made him a respected and authoritative figure in the sports hydration industry. The ads displayed the training and recovery practices Hardik utilises during his athletic regimen.
Hyundai – Driving Adventure with EXTER
Hyundai Motor – Hardik Pandya Brand Ambassador List
Hyundai Motor India selected Hardik Pandya as its brand ambassador for the Hyundai EXTER SUV during June 2023. The brand ambassadorship demonstrates Hyundai’s main focus on adventure, style, and reliability, which perfectly matches the brand’s positioning strategy. Hardik appears in national advertising that demonstrates the SUV’s modern design with its various standout features.
POCO – The Power of Performance
POCO – Hardik Pandya Brand Endorsement
Hardik joined forces with POCO as their brand ambassador during January 2023 to market their X-series smartphone lineup. His dynamic persona matches POCO’s brand identity, which focuses on youth energy alongside performance excellence and technological innovation. The company used digital media along with social media platforms to display their flagship device features.
Gulf Oil – Endurance Meets Excellence
Gulf Oil – Hardik Pandya Brand Endorsement
The branding efforts at Gulf Oil since 2018 have included Hardik as a vital contributor who strengthens their brand message, focusing on reliability and high performance. The brand builds consumer trust by combining Hardik Pandya with cricket legend MS Dhoni as its representatives.
Dream11 – Fantasy Cricket, Real Excitement
Dream11 – Hardik Pandya Brand Endorsement
Since 2019, Dream11 has relied on Hardik as their primary brand ambassador to represent their strategic and interactive gaming features. A stellar ‘Sab Khelenge’ advertisement features Bollywood actors together with prominent cricket players. The promotional efforts of Dream11 Fantasy Cricket are designed for sports enthusiasts who participate in fantasy leagues.
boAt – Music & Performance Redefined
boAT – Hardik Pandya Brand Ambassador List
Hardik started representing boAT as its iconic ambassador in January 2018 when the company merged high-tech audio devices with trendy design elements. Through his fashionable style and dynamic charm, he serves as an excellent brand representative for the company’s youth-oriented audience. The brand utilises digital-first marketing strategies to promote its excellent sound quality combined with innovative design features.
RISE Worldwide – Brand Powerhouse Management
Through his partnership with RISE Worldwide, Hardik secures valuable brand alliances that maximise his presence within the endorsement industry. The rapid growth of Hardik’s market influence became even stronger after IPL 2022.
Gillette – Precision & Grooming Excellence
Gillette – Hardik Pandya Brand Endorsement
Through his role as a modern-style icon, Hardik helps Gillette deliver its brand messages about precision and grooming and everyday confidence to consumers. The marketing initiative targets all male consumers who want premium grooming products. Whereas the marketing approach uses product-based storytelling to demonstrate high-quality and exact products.
The Souled Store – Streetwear with Swagger
The Souled Store – Hardik Pandya Brand Endorsement
The Souled Store started featuring Hardik as its brand ambassador in 2022, and he followed up this move with a significant investment in the company. Hardik’s youthful personality matches perfectly with the trendy fashion statements of The Souled Store brand. Hardik uses his personal style to create signature collection designs.
Hardik Pandya exists as both a professional cricketer and a formidable brand leader. His endorsements encompass tech products alongside sports equipment and fashion items, automotive brands, gaming companies, and lifestyle products, proving his broad appeal beyond his cricket career. His ability to deliver energy and passion to every brand he represents has established him as one of the most popular choices among endorsement brands worldwide. Hardik Pandya approaches life with a winning mindset, whether he competes in cricket matches or represents brands.
FAQs
Which major brands does Hardik Pandya endorse?
Hardik Pandya has endorsed brands like Gulf Oil, Dream11, boAt, The Souled Store, Gillette and many more.
What types of products does Hardik Pandya typically endorse?
He endorses a variety of products, including sports-related items, energy drinks, audio devices, and online gaming platforms.
How has Hardik Pandya’s on-field performance impacted his brand value?
His strong performances in cricket, coupled with his charismatic personality, have significantly boosted his brand value, making him a sought-after endorser.
According to reports, boAt, a manufacturer of smartwatches and audio goods, has selected a number of bankers for an IPO that will cost between $300 and $500 million next year.
According to media sources, ICICI Securities, Goldman Sachs, and Nomura have joined the business as IPO bankers. The report also stated that although final numbers may change closer to the IPO filing, boAt may aim for a valuation of more than $1.5 billion. Regarding the development, boAt has refrained from commenting.
Second Attempt by the Startups to Launch IPO
It’s important to remember that this is the startup’s second attempt at an initial public offering. The company submitted its draft red herring prospectus (DRHP) for a public offering of INR 2,000 crore to the Securities and Exchange Board of India (SEBI) in 2022. Cofounder Aman Gupta stated last year that boAt was not in a hurry to pursue an IPO for the “next couple of years,” but eventually scrapped the plans. Rather than moving forward, boAt chose to raise $60 million in private funding from new investor Malabar Investments and current investor Warburg Pincus through convertible preferred shares, with a valuation cap of about $1.2 billion.
Roadmap to Launch its IPO
With plans to file for the upcoming fiscal year, the reports also stated that ICICI Securities would serve as the issue’s lead banker. The business has chosen four bankers in all. The news coincides with a severe slump in boAt’s wearables category, which saw its consolidated operating revenue drop by more than 7% to INR 3,117.7 Cr in the financial year 2023-24 (FY24) from INR 3,376.8 Cr in the previous fiscal year. The wearables segment saw a roughly 40% decline in sales, from INR 910.6 Cr in FY23 to INR 550.3 Cr in the reviewed year. However, revenue for boAt’s audio products segment, which makes up the majority of its total sales, increased by just 5% from INR 2,350.8 Cr in FY23 to INR 2,459.2 Cr in FY23.
Nevertheless, boAt was able to reduce its loss in FY24 in spite of the drop in its income. During the year, the net loss of the Aman Gupta-led venture decreased by more than 38% to INR 79.7 Cr, a decrease from INR 129.4 Cr in FY23. Gupta and Sameer Mehta founded boAt in 2015, and it sells speakers, smart watches, headphones, and other items in the broader wearables and audio sectors. It has raised over $177 million in capital to date and is supported by companies including Qualcomm Ventures, Ranveer Singh, and Warburg Pincus, among others. One of the leading brands of audio devices in India, boAt faces competition from industry titans like JBL, Sony, Samsung, OnePlus, Noise, and a number of up-and-coming new-age businesses.
Purbalee Dutta
