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  • BMW Marketing Strategy: How the Iconic Brand Reaches Its Target Market

    Bayerische Motoren Werke AG, or BMW, is a German multinational corporation that produces luxury vehicles, motorcycles, and engines. The company was founded in 1916 as a manufacturer of aircraft engines and later expanded into motorcycle and automobile production.

    BMW’s history is one of innovation, design, and performance. The company’s first car, the BMW 3/15, was released in 1929 and set the standard for engineering and design in the automotive industry. BMW continued to innovate, introducing the world’s first turbocharged production car in 1973 and the first full-electric production car, the BMW i3, in 2013.

    Over the years, BMW has achieved numerous milestones and accolades. In 1999, BMW acquired the British brands MINI and Rolls-Royce Motor Cars, expanding its reach in the global market. In 2001, the BMW Group introduced its first diesel engine equipped with a particulate filter, establishing a new benchmark for clean diesel technology. In 2016, BMW celebrated its centenary, marking 100 years of innovation and growth.

    BMW is a major player in the global automotive industry, consistently ranking as one of the top-selling luxury car brands. As of 2025, BMW sold 2.45 million vehicles in 2024, down 4% from 2023. BEV sales rose 13.5% to 426,594 units, making up 17.4% of total sales. China remained the top market, followed by the U.S. and Germany. In Q1 2025, BMW sold 586,117 vehicles, with BEVs up 32.4%. The brand remains the global premium segment leader.

    In recent years, BMW has made significant investments in research and development, particularly in the areas of electric and autonomous vehicles. The BMW iX, the company’s flagship electric SUV, was released in 2021 and features a range of over 300 miles on a single charge. BMW has also partnered with other leading automotive companies to develop self-driving technology and has announced plans to launch Level 3 autonomous vehicles by 2025.

    BMW’s commitment to innovation, performance, and sustainability has propelled the company to become a leader in the global automotive industry. With a rich history and a strong focus on the future, BMW continues to shape the way we think about cars and mobility. The marketing strategy of BMW focuses on emotional branding, premium positioning, and innovation, using the slogan “Sheer Driving Pleasure” to highlight the unique experience their vehicles offer.

    BMW Target Market
    BMW Marketing Mix
    BMW Marketing Campaigns
    BMW Marketing Strategy

    BMW Target Market

    BMW’s target audience is typically affluent individuals who value luxury, performance, and innovative design in their vehicles. This demographic includes both men and women, although men tend to make up a slightly larger proportion of BMW’s customer base.

    Geographically, BMW has a strong presence in Europe, North America, and Asia, with China being the largest market for the brand. However, BMW has also been expanding into emerging markets such as India and Brazil, targeting the growing middle and upper classes in these regions. BMW market segmentation targets premium customers by dividing the market based on demographics, lifestyle, income, and driving preferences to offer tailored luxury experiences.

    In terms of age, BMW’s target audience tends to be middle-aged or older, with a median age of around 50 years. However, the brand has also been making efforts to attract younger buyers through its sporty and innovative designs, as well as its investment in electric and autonomous vehicles.

    In terms of income, BMW’s target audience typically falls into the high-income bracket, with a median income of around $150,000 per year. This group values the prestige and status associated with owning a luxury vehicle and is willing to pay a premium for the quality and performance that BMW offers.

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    BMW’s target audience is a diverse group of individuals who share a common appreciation for luxury, performance, and innovation in their vehicles. Whether they are located in established markets or emerging regions, BMW aims to meet the needs of this audience by delivering high-quality products and exceptional customer service.

    BMW Marketing Mix

    Marketing mix refers to the set of tactics or tools that a company uses to promote its products or services to customers. BMW, being a leading automotive brand, has developed a comprehensive marketing mix that enables the company to maintain its position as a top luxury car manufacturer. The BMW marketing mix includes the four Ps of marketing: product, price, place, and promotion.

    BMW Marketing Mix
    Marketing Mix of BMW
    1. Product Strategy: BMW offers a range of luxury vehicles, including cars and SUVs, as well as motorcycles and engines. The company has a reputation for high-quality engineering and innovative design, with features such as efficient engines, advanced safety systems, and cutting-edge infotainment technology. BMW also offers a range of customization options, allowing customers to personalize their vehicles to meet their unique preferences and needs.
    2. Pricing Strategy: BMW’s pricing strategy is aimed at positioning the brand as a premium product in the market. The company’s prices are higher than those of many competitors, but this is in line with its focus on quality and innovation. BMW also offers financing options and special promotions to make its vehicles more accessible to a wider range of customers.
    3. Place Strategy: BMW has an extensive distribution network that includes dealerships in over 140 countries around the world. The company also sells its products online, allowing customers to customize and purchase their vehicles from the comfort of their own homes. Additionally, BMW has a strong presence in urban areas, with showrooms and flagship stores in major cities such as New York, London, and Tokyo.
    4. Promotion Strategy: BMW uses a variety of promotional tactics to reach its target audience, including advertising, events, and sponsorships. The company’s advertising campaigns focus on highlighting the quality and innovation of its products, while events such as the BMW Championship and the BMW International Open showcase the brand’s commitment to excellence in sports. BMW also sponsors high-profile events such as the Olympics and the Formula One World Championship, further strengthening its reputation as a leading brand in the automotive industry. The BMW promotion strategy includes high-impact advertising, sports sponsorships, digital campaigns, and exclusive events to reinforce its premium brand image and connect with its target audience.

    BMW Marketing Campaign

    BMW’s marketing mix is a comprehensive and effective strategy that allows the company to maintain its position as a top luxury car manufacturer. BMW is able to reach and engage its target audience while maintaining a strong brand image.

    BMW Marketing Campaigns

    BMW has launched several successful marketing campaigns over the years, each designed to promote the brand and its products in unique and memorable ways.

    One of the most iconic campaigns was the “Ultimate Driving Machine” campaign, launched in the 1970s, which emphasized BMW’s focus on performance and driving experience. Another notable campaign was the “Joy” campaign, which emphasized the emotional connection between drivers and their BMWs, and the sense of joy and freedom that comes with driving a luxury car.

    BMW Marketing Campaign

    BMW has also launched several innovative campaigns that incorporate technology and social media. The “Eyes on Gigi” campaign, for example, used eye-tracking technology to create an interactive driving experience featuring supermodel Gigi Hadid. The “BMW Art Journey” campaign, on the other hand, sponsored a series of art exhibitions around the world, showcasing the brand’s commitment to innovation and creativity. It is BMW’s most successful marketing campaigns.

    BMW’s marketing campaigns have been successful in promoting the brand’s values and products in memorable and engaging ways. By focusing on the unique qualities that make BMW stand out in the crowded luxury car market, these campaigns have helped to build and maintain the brand’s reputation as a leader in automotive innovation and design.

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    BMW Marketing Strategy

    BMW is a leading luxury car manufacturer that has managed to maintain its position in a highly competitive market by implementing effective marketing strategies. BMW marketing strategies include emotional branding, premium pricing, high-performance product offerings, and global promotions through events and sponsorships. Here are the top strategies that have helped BMW achieve success:

    Focusing on Innovation

    BMW has always been a brand that focuses on innovation and cutting-edge technology. The company invests heavily in research and development to stay ahead of the curve and bring new, exciting products to market. One of BMW’s key innovations in recent years has been the development of electric and autonomous vehicles, which is an area that the company is continuing to invest in.

    New BMW is a Cinema on Wheels | 2023 i7

    Offering Customization

    BMW understands that its customers have unique tastes and preferences when it comes to their vehicles. To cater to this demand, the company offers a range of customization options for its vehicles. Customers can choose from a variety of interior and exterior options, as well as optional extras such as upgraded sound systems and advanced safety features. This customization helps BMW stand out in a crowded market and gives customers a sense of ownership over their vehicles.

    Creating Emotional Connections

    BMW has been successful in creating emotional connections with its customers through its marketing campaigns. The company’s “Joy” campaign, for example, emphasized the sense of joy and freedom that comes with driving a luxury car. By tapping into the emotional desires of its customers, BMW has built a strong brand identity and loyal customer base.

    Joy is BMW 2009 commercial advert.

    Building Strong Partnerships

    BMW has partnered with other leading brands in various industries, such as fashion and sports, to build brand recognition and reach new audiences. By aligning with other brands that share its values, BMW is able to strengthen its brand identity and appeal to a wider range of customers.

    Emphasizing Performance

    One of BMW’s key selling points is its focus on performance and driving experience. The company has always been known for its high-performance vehicles, and it has made this a key part of its marketing strategy. By emphasizing the driving experience, BMW is able to appeal to customers who are looking for more than just a luxurious car.

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    Expanding Into Emerging Markets

    BMW has been successful in expanding into emerging markets such as India and Brazil. These markets present new growth opportunities, particularly as the middle and upper classes in these regions continue to grow. By targeting these markets, BMW is able to expand its customer base and reach new audiences.

    Leveraging Social Media

    BMW has been active on social media, using platforms like Instagram and Twitter to engage with customers and showcase its products. The company’s social media presence is carefully curated to showcase the brand’s values and appeal to its target audience. By using social media to build a strong online presence, BMW is able to reach a wider audience and build brand recognition.

    Providing Exceptional Customer Service

    BMW has a strong reputation for customer service, offering services such as extended warranties and maintenance plans to ensure that customers have a positive experience with their vehicles. By providing exceptional customer service, BMW is able to build trust and loyalty with its customers, which in turn helps to drive sales and grow the brand.

    Emotional Branding and Storytelling

    BMW is very good at emotional branding. Its ads and videos often make people feel excited, happy, and free. The brand connects with people’s feelings, not just their logic. The slogan “Sheer Driving Pleasure” shows this clearly, BMW focuses on the fun and thrill of driving, not just the features of the car.

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    Conclusion

    BMW has established itself as one of the world’s premier luxury car manufacturers through a combination of exceptional engineering and innovative marketing strategies. BMW’s advertising strategy focuses on showcasing innovation, performance, and luxury through emotional storytelling and visually striking campaigns across digital and traditional media. By placing a strong emphasis on performance, customization, and emotional connections with its customers, BMW has managed to build a loyal fan base and stay ahead of its competitors. The company’s focus on innovation and expansion into emerging markets has positioned it for continued success in the future.BMW’s commitment to quality and innovation has made it a true icon of the automotive industry.

    BMW has shown us that a well-rounded approach is key to success. Apply these strategies to our own businesses. Whether it’s building emotional connections with customers or leveraging social media to reach new audiences, we can all learn from BMW’s approach and drive our businesses to the next level.

    FAQs

    What is the full form of BMW?

    Bayerische Motoren Werke AG is the full form of BMW.

    What is BMW target audience?

    BMW’s target audience is individuals who value luxury, performance, and innovative design in their vehicles. This demographic includes both men and women, although men tend to make up a slightly larger proportion of BMW’s customer base.

    What are the top marketing strategies of BMW that helped it to achieve success?

    Here are the top marketing strategies of BMW –

    • Focussing on Innovation
    • Offering Customization
    • Creating Emotional Connections
    • Building Strong Partnerships
    • Emphasizing Performance
    • Expanding Into Emerging Markets
    • Leveraging Social Media
    • Providing Exceptional Service

    How does BMW market their products?

    BMW markets their products by focusing on luxury, performance, and innovation. They use emotional branding to connect with customers, highlighting the joy and thrill of driving. BMW promotes its vehicles through high-quality advertising, sponsorships of major sports events like Formula One and the Olympics, and exclusive brand experiences. They also offer customization options and use both dealerships and online platforms to reach customers worldwide.

  • Countdown to Creativity: Top New Year Ads of All Time

    As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a distinct story that reflects the spirit of the New Year.

    Advertisers recognize the metaphorical significance of the New Year as a harbinger of new prospects and fresh beginnings. These advertising efforts have become positive beacons with their uplifting messages and visuals.

    At their finest, exceptional New Year advertisements’ meaningful messaging and emotive creativity can inspire millions. So, without further ado, let us look at the most creative New Year ads of all time.

    1. BookMyShow: #You Make the Excuse, We’ll Make the Plan (2024)
    2. Mamaearth: #AaoBanayeNewYearBeautiful (2022)
    3. Vivo India: #SwitchOff (2021)
    4. Google: #YearinSearch (Annual)
    5. WhatsApp: #EveryoneYouLove (2022)
    6. Ariel: #CelebrateEqual (2022)
    7. BMW: The Happy New Year Flim (2023)
    8. T- Mobile: New Year. New Neighbour (2023)
    9. Volkswagen (2015)
    10. Netflix: Expectation Vs Reality (2020)
    11. Coca-Cola: New Year

    BookMyShow: #You Make the Excuse, We’ll Make the Plan (2024)

    The You Make the Excuse, We’ll Make the Plan campaign by BookMyShow captures the fun and chaos of year-end celebrations. It shows employees coming up with creative excuses for leave and even bosses joining in the holiday spirit. The commercial encourages everyone to take a break and plan their New Year celebrations using BookMyShow.

    Known for its easy booking experience, BookMyShow’s creative New Year advertisement highlights the joy of starting the New Year by spending time with loved ones. With humor and relatable moments, it reminds people to focus on what truly matters: celebrating and making memories.

    Mamaearth: #AaoBanayeNewYearBeautiful (2022)

    Best New Year Advertisements – Mamaearth’s #AaoBanayeNewYearBeautiful

    The Mamaearth #AaoBanayeNewYearBeautiful campaign centered on welcoming the New Year with natural beauty and self-care rituals. It extends an invitation to everyone to participate in the endeavor of making the New Year wonderful. Mamaearth is well-known for its dedication to natural and environmentally friendly products. The New Year advertisement showcases simple home remedies and beauty recipes using toxin-free, ayurvedic products.

    The phrase “goodness inside” fits the ad perfectly with the New Year’s theme of enthusiastically starting over with mindful practices for both body and mind. Their products facilitate that symbolic shift. More than an advertisement, it is a call to action for people to actively participate in bringing about a change for themselves.

    Vivo India: #SwitchOff (2021)

    Best New Year Advertisements – Vivo India’s #SwitchOff

    This phone company launched a touching commercial during the New Year’s holiday, emphasizing the value of disconnecting from technology in order to spend quality time with family. This advertisement depicts a typical image of people disengaged from real-life events and instead engrossed in the parallel digital world inside their devices.

    It struck a lovely chord with more extensive cultural conversations around the adverse impacts of constant connectivity on relationships, mental health, and, specifically, child development. #SwitchOff delivered much-needed inspiration to re-evaluate our relationship with technology every so often. 

    Google: #YearinSearch (Annual)

    Best New Year Advertisements – Google’s #YearinSearch

    Every year, Google releases an ad with a dedicated website analysis of the top trending searches on Google over the previous year as a glimpse of what captivated the world’s interest.  In honor of Google’s 25th anniversary, they broadened this search to include the top searches over the past twenty-five years. From critical global events to viral trends and technological advancements to the most famous personalities, #YearinSearch curates a visual journey through the highs and lows of the year.

    Moving beyond conventional advertising, it becomes a shared experience. It serves as a digital time capsule, capturing the year’s zeitgeist and inviting audiences to explore, contemplate, and possibly gain fresh insights about the unfolded events.

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    WhatsApp: #EveryoneYouLove (2022)

    Best New Year Advertisements – WhatsApp’s #EveryoneYouLove

    Centered on the insight that individuals often send messages to everyone they love to share New Year’s wishes, this ad visually guides viewers through celebrations worldwide. It emphasizes how WhatsApp facilitates relationships, allowing individuals to feel close even when they are physically apart during the holidays. The ad strikes an emotional chord by turning the focus away from WhatsApp’s capabilities and instead emphasizing its crucial, almost nostalgic role in a significant cultural tradition that transcends demographics.

    While many enjoy New Year’s Eve festivities such as parties, midnight celebrations, and fireworks, the commercial says that the emotional reset of the New Year is found when they connect with the people who matter most.

    Ariel: #CelebrateEqual (2022)

    Best New Year Advertisements – Ariel’s #CelebrateEqual

    Ariel’s #CelebrateEqual campaign addressed a pressing social issue by highlighting inequality in household duties, particularly during holidays. Ariel aspires to bring about a better society in which everyone is treated equally. The goal of the advertisement was to initiate these kinds of discussions in order to promote change.

    Several successful adverts on this topic have been launched over the years. Before the initiative, 79% of men believed that domestic responsibilities were solely the responsibility of women.  That figure has now dropped to 41%. Celebrations have returned, with family meals, festivals, and gatherings arranged with the purpose of achieving a genuinely equal celebration.

    BMW: The Happy New Year Flim (2023)

    Best New Year Advertisements – BMW’s The Happy New Year Flim

    The hashtag #bornelectric is a marketing campaign based on BMW‘s electric vehicles (EVs). BMW has been actively involved in the research, development, and promotion of electric and hybrid cars, harmonizing with the global shift toward environmentally friendly modes of transportation.

    The commercial aimed to attract youngsters who are enthusiastic about electric vehicles and other environmentally friendly modes of transportation. The teenager in the commercial represents the current generation, and their dismissive attitude regarding automobiles is designed to resonate with viewers who share similar views. The commercial’s tagline, “The future is electric,” conveys the clear message that BMW is committed to building electric vehicles and truly believes this is the future of transportation. This is more than just hardware; it is a work of art that reflects a new direction led by conscience and innovation.

    T- Mobile: New Year. New Neighbour (2023)

    Best New Year Advertisements – T Mobile’s New Year. New Neighbour

    T-Mobile is known for its inventive and often amusing marketing campaigns in the telecoms business. The organization has a history of employing bold and innovative techniques to differentiate itself from its competitors. T-Mobile refreshed its hit 2017 holiday marketing concept in 2023, emphasizing its wireless plans and 5G network stability. In this advertisement, an American icon walks into the neighborhood and sings with the group to promote T-Mobile Home Internet. The commercial encourages viewers to try T-Mobile Home Internet, which is easy to set up and operates on 5G home networks.

    Volkswagen (2023)

    Best New Year Advertisements – Volkswagen | Happy New Year

    Volkswagen is a car manufacturer based in Germany. In their advertising efforts, they have frequently used a blend of creative storytelling, innovation, and a focus on the driving experience. The advertisement aims to promote Volkswagen’s brand while creating a good relationship with the New Year. The advertisement’s eye-catching visuals demonstrated the brand’s dedication to high design and quality. The ad’s emphasis on the car’s performance and aesthetics reflects the company’s pride in its products.

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    Netflix: Expectation Vs Reality (2020)

    Best New Year Advertisements – Netflix’s Expectation vs Reality

     Using a lighthearted tone, Netflix‘s 2020 New Year’s commercial contrasted the romantic films’ idealistic depictions of the event with the more grounded reality that viewers usually see in real life. The advertisement features a montage of cliché movie scenes depicting New Year’s Eve as a gorgeous night but smoothly transitions into a hilarious reality. The primary theme of this out-of-the-box advertisement is that watching Netflix at home surpasses trying to replicate fictitious versions of New Year’s Eve out in the real world, supporting Netflix’s brand image as an essential source of entertainment.

    Coca-Cola: New Year

    Countdown Creative Ads – Coca-Cola’s New Year

    Amid the global excitement for the year 2022, Coca-Cola released a vibrant and upbeat New Year’s advertisement featuring their trademark dazzling imagery and a message of unity. Coca-Cola is well known for its eye-catching commercials, which frequently include vivid colors, joyful scenes, and a festive atmosphere. It even features the contour bottle and red and white color scheme from its classic trademark. The video’s joyful and cheery soundtrack, as well as its varying collection of characters, correlate with Coca-Cola’s corporate image of promoting happiness and connection through its products.

    Conclusion

    These advertisements go beyond merely marketing items; they connect with us on a deeper level by tapping into the emotions and ambitions associated with the start of a new year. Whether it’s the joy of being together, the promise of a new beginning, or the reflection on the passing of time, these advertisements have beautifully captured the essence of the New Year Spirit. These stand out as timeless masterpieces that continue to bring a smile to our faces and warmth to our hearts as we welcome each new year.

    FAQs

    What is the world’s biggest ad campaign?

    Most Creative Ad Campaigns are:

    1. Nike: Just Do It.
    2. Coke: Share a Coke
    3. Absolut Vodka: The Absolut Bottle
    4. Volkswagen: Think Small (1960)
    5. Google: Year in Search (2017)
    6. Apple: Get a Mac (2006)

    Who has the biggest ads in the world?

    In 2023, Amazon claimed the global advertising throne as the largest spender, dishing out a whopping $20.6 billion—a 22% surge from 2022’s investment in promotions and advertising.

    What is the most viral ad of all time?

    The most viral ads of all time are:

    • Old Spice
    • Dollar Shave Club
    • Open Six
    • Mac History
    • Dumb Ways to Die
    • VW, Piano Stairs
    • Dove, Evolution

  • India: Unveiling Untapped Potential for High-End Car Industries

    Right now, India’s car market is the fourth biggest globally. Nevertheless, the luxury segment only makes up 2% of the total because of the one-of-a-kind characteristics of the Indian market and the hefty import duties, which can reach 100%. Consequently, this makes it harder for luxury foreign automakers to expand. This number has even fallen below 1% as of 2021.

    According to Zigwheels.com, sales of imported vehicles fell to 19,781 units in 2021, a 51% decrease from 2020, and the pandemic only made matters worse.

    But with electrification, these automakers may be able to forge a stronger foothold in the enormous Indian market. But first, let’s take a step back and examine the current situation to better understand how these car companies intend to establish a presence in this region of Asia.

    Sales of Pre-Owned Luxury Vehicles Soar
    Exciting Times Await!
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    Sales of Pre-Owned Luxury Vehicles Soar

    Expert market research has just reported that India used luxury car market size is poised for robust growth, with a projected Compound Annual Growth Rate (CAGR) of 16.30% from 2024 to 2032. Rising demand for luxury vehicles, especially for subscription services and rentals, and a larger pool of youthful buyers are the main factors fueling this expansion.

    The market’s expansion can be attributed, in large part, to the enthusiasm of the younger generation for high-end automobiles. Furthermore, more and more people are choosing subscription services and renting cars, which opens the market to more people and makes luxury vehicles more accessible. There will be plenty of chances and thrills for industry participants and enthusiasts as these elements combine to take the used luxury car market in India to new heights in the coming years.

    When purchased brand new, high-end vehicles from prestigious manufacturers like Mercedes-Benz, BMW, Audi, and Jaguar can cost a pretty penny. But as time goes on and these cars lose value, more people in the used automobile market can afford to buy them. People in India, particularly those living in cities, now have more money to spend how they like. A desire to buy luxury cars, even secondhand ones, has become aspirational as a result of this. People are better informed about the benefits of purchasing used luxury cars because of the proliferation of digital platforms and simple access to information. They are aware of the possibility of substantial reductions that do not sacrifice performance or quality. Certified pre-owned programs are now available in India from several luxury car manufacturers. By enforcing high-quality standards and providing extended warranties, these programs give purchasers peace of mind when purchasing used cars.

    Market Ratio of Pre-owned to New Cars Across India From Financial Year 2016 to 2022, With Estimate of 2027
    Market Ratio of Pre-owned to New Cars Across India From Financial Year 2016 to 2022, With Estimate of 2027

    Exciting Times Await!

    According to Balbir Singh Dhillon, CEO of Audi India, rising demand for luxury cars might cause sales in the country to surpass 50,000 units in 2024, a first for the country. Last year, the domestic luxury car market as a whole saw record sales of almost 48,500 units, an increase of 28 percent from the previous year.

    The luxury car market in India has been relatively stable over the last decade, with yearly sales of less than 2% of all passenger vehicles. Retail sales for Audi vehicles in India increased by 89% in 2023, reaching 7,931 units, up from 4,187 units the previous year.

    Similarly, with sales of 17,408 units, up 10% from 15,822 units in 2022, Mercedes-Benz India had its biggest year ever in India.

    In 2017, a combined total of 14,172 BMW and MINI vehicles were sold in India by BMW.

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    Launches of new models have long piqued consumer interest, with luxury automakers typically setting the tone. The year 2024 will see the release of more than 24–30 new models. Luxury automakers are expanding into new markets with new models, and with production volumes on the rise, even the plants may have to expand.

    Mercedes-Benz may consider expanding its operations if it reaches its full capacity of 20,000 vehicles, which is expected to happen within the next year or two. Mercedes’ total investment has increased rapidly from 2,000 crore rupees four or five years ago to 3,000 crore rupees now. In ten additional locations this year—Jammu, Kanpur, Udaipur, Amritsar, Patna, Valsad, Agra, Kannur, and Kottayam—Mercedes intends to open twenty new workshops. The manufacturer’s goal is to ensure that all customers can access a service center within a two-hour trip.

    In addition to releasing new models, BMW Group India is expanding the number of touchpoints with customers. Vikram Pawah, President & CEO at BMW Group India informed that by the end of FY26, the number of BMW and Mini contact points will increase from 63 in 35 locations to 80 in 43 cities. With the return of the Q3 SUV, Audi India has returned to a 15-model portfolio after restructuring its product line-up and powertrains in preparation for 2020. The corporation is slowly making its way back to its prior height, and the brand is reaching a bigger audience as a result.

    There is every reason to expect the luxury car market in India to continue growing. This area is poised to have an even greater increase in sales volumes as young entrepreneurs venture into new ways to expand their firms. Maintaining a seamless supply chain, resolving semiconductor shortages, navigating geopolitical problems, etc. are just a few of the obstacles that these high-end firms must overcome. Once they are resolved promptly, this sector will no longer have any obstacles in expanding its reach in India.

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  • Why Luxury Car Sales Are Booming in India in 2022?

    The Indian market has always been an attractive lure for international business houses. Its deep history with the luxury and lifestyle goods industry is showcased in history through the Maharajas of yesteryears who were the ultimate consumers of luxury consumer goods. Be it fashion, accessories, beauty, health or automotive, various brands have found tremendous success within their folds.

    When the deadly virus struck in 2019, everything came to a standstill for a few months. Industries suffered and the global economic scenario was grim. As the world inched towards normalcy, the following months were uncertain and fraught with worry.

    A couple of years later, the world post the Covid-19 pandemic has returned with a vengeance. The luxury car segment has reached its pre-pandemic sales levels and is, in fact, set to grow even further. Valued at USD 1.06 billion in 2021, the Indian Luxury Car Market is set to reach USD 1.54 billion by 2027 registering a 7% CAGR growth.

    “We have entered 2022 with a very strong order book. From what we have seen in the first five months, the trend looks positive,”  says Lamborghini India Head Sharad Agarwal.

    “Post Covid we have seen a huge comeback from the market. Our demand currently is one of the best ever demands we have seen in our existence in India. During the first quarter we did close to 4,000 cars and now an order bank of around 5,000 cars we have moving forward. This kind of a strong booking, order bank, we have never seen in the past,” said Santosh Iyer, vice president, sales and marketing, Mercedes-Benz India

    Luxury Cars and the Indian Market
    Why Did Luxury Car Sales Surge in India?
    Future of the Luxury Cars in India

    Luxury Cars and the Indian Market

    India welcomed its first luxury car brand Mercedes-Benz into the market in 2004. It enjoyed a market monopoly till 2006 when BMW made its appearance in India, followed quickly by Audi in 2007.

    Over the years, these three companies have vied for that top spot in terms of sales volume and have replaced each other a few times. The primary reason for this was new product launches, particularly in the smaller and more affordable models.

    2010 was the year when these top three companies saw a high surge in sales numbers and recorded YOY growth of almost 82%. This was due to the rise in the affluent population. The Indian economy was surging and so was the disposable income. This marked an increase in consumer confidence and the willingness to splurge on a premium car.  

    The biggest setback to the automobile industry came in the year 2016. The primary reason? Demonetization. Of course, the curb on the sale of diesel vehicles in the first half of the year had also contributed to it. So, the industry saw a marked drop in sale volume for the first time in a decade.

    2017 saw the Indian government revising its GST structure that was applicable to luxury cars. Despite this and the fact that the overall sale volume growth was slow, the luxury car industry bounced back and the sales number was back on track. 2017 became the best year for all the players of luxury cars in the Indian market.

    Why Did Luxury Car Sales Surge in India?

    Over the next decade, while the industry saw ups and downs, the broader optimism persisted showcased via sales numbers. Even the average age of buyers dropped from 45 years to the mid-30s.

    A new India was emerging with a new breed of entrepreneurs. Companies had begun offering higher and healthier pay packets to individuals passing out from top colleges and institutes.

    All this added to the pool of ever-increasing high-net-worth individuals creating a bigger pool of prospective buyers. The economic growth and development in tier 2 and tier 3 cities of the country meant an increase in demand for luxury cars within these cities as well.

    There is a strong reason for this surge in demand and the confidence in continued growth and demand for luxury vehicles in India.

    • Currently, India is adding the second highest number of billionaires to the world.
    • The buyers of today are first-generation entrepreneurs as opposed to the third or fourth generations before.
    • The customer base has expanded greatly.
    • Luxury car brands have increased the localisation of production, manufacturing and assembling to avoid high import duties.
    • This has greatly reduced the total cost of these cars making them attractive to the price-sensitive Indian market.
    • Pre-owned luxury cars have also found a large niche within the market.

    The other segment within the luxury car market that is making waves with the new generation is the launch of electric vehicles. The advanced technology that supports electric vehicles makes it an attractive buy. Most luxury car brands are venturing into the electric car segment and also making plans to localise their units to make their prices attractive to their buyers

    Luxury Car Sales in India
    Luxury Car Sales in India

    Future of the Luxury Cars in India

    As a market, India is price sensitive and it is no different even in the premium luxury segment. Luxury car brands have studied, understood and addressed the concerns of the Indian market.

    There is a huge scope of growth for this segment within the Indian market as currently the penetration of these brands only stands at 1%. With the fast-paced growth of the Indian economy and the quick rise of a new generation of billionaires, the future looks bright.

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    Conclusion

    The luxury car market is expected to see new entrants with every new launch and product. The growth of this segment looks remunerative driven by network expansion, deeper penetration into other markets with new and pre-owned car dealerships and expansion into complementary functions including car financing and customisation.

    FAQs

    Which luxury car is sold the most in India?

    Mercedes-Benz E-Class is the most sold luxury car in India. The luxury carmaker sold 2,839 units in FY22.

    What has happened to the demand for luxury cars in India?

    The demand for luxury cars was impacted due to the covid 19 lockdown but the demand drastically increased in 2022.

    Is the luxury car market growing?

    The luxury car market was valued at USD 1 billion in 2021 and is expected to reach USD 1.54 billion in 2027.

  • Success Story of Rolls-Royce: Innovating Prudent Ways to Power the World

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Rolls-Royce.

    Rolls-Royce is a name that has always gone with luxury. In fact, Rolls-Royce can be used as a term to define luxury. Rolls-Royce refers to Cars, this is what we’ve known so far. But they are more than what we know.

    Rolls-Royce is an engineering company that manufactures Aero-engines and power systems for civil, defence and various other industries. It aims at creating power systems for the future that prove to be the safest and cleanest. On the other hand, Rolls-Royce cars are manufactured independently by the company called Rolls-Royce Motor Cars Limited, which is now a subsidiary of BMW.

    The company has more than a century-long history dating back to 1904. Started as a car manufacturer, then was forced into the defence industry during the world war for making aero-engines, facing a financial collapse in the 1970s thus resulting in government take-over, various mergers, demergers and acquisitions which led them through a lot of ups and downs. Their journey is nothing short of excitement.

    Rolls-Royce – Company Highlights

    Company Name Rolls-Royce
    Headquarters London, England, United Kingdom
    Industry Airspace, Defense, Automotive
    Founders Charles Rolls, Henry Royce
    Founded 1904 (Partnership), 1906 (Company)
    CEO Warren East (Rolls-Royce), Torsten Müller-Ötvös (Rolls-Royce Motor Cars)
    Parent Organisation Rolls-Royce Holdings plc (Rolls-Royce), BMW (Rolls-Royce Motor Cars)
    Website rolls-royce.com

    Rolls-Royce – About
    Rolls-Royce – Latest News
    Rolls-Royce – Founders and Team
    Rolls-Royce – Startup Story
    Rolls-Royce – Mission and Vision
    Rolls-Royce – Name and Logo
    Rolls-Royce – Business and Revenue Model
    Rolls-Royce – Challenges Faced
    Rolls-Royce – Funding and Investors
    Rolls-Royce – Mergers and Acquisitions
    Rolls-Royce – Growth
    Rolls-Royce – Competitors
    Rolls-Royce – Future Plans
    Rolls-Royce – FAQs

    Rolls-Royce Success Story

    Rolls-Royce – About

    Rolls-Royce formally referred to as Rolls-Royce plc, is a company involved in manufacturing propulsion engines for civil and defence services and power systems for oil/gas and other marine industries. Charles Rolls and Henry Royce initially established the company for making cars. But during the First World War in 1914, the government forced them to manufacture Aero-engines for military activities.

    They kept manufacturing cars between 1906 and 1973 but concentrated more on expanding their aerospace sector. Rolls-Royce builds engines for civil and defence aircraft, power systems for land and naval military vehicles including submarines. They also provide power solutions to the oil/gas industry and marine activities. In simple terms, Rolls-Royce is into innovating advanced solutions for meeting our planet’s power needs. Rolls-Royce is technically a subsidiary of Rolls-Royce Holdings plc since 2011.

    Since 1973, after its demerger from the core company, the Rolls-Royce automotive sector went through a number of changes in ownership. Currently, Rolls-Royce cars are manufactured exclusively by the company Rolls-Royce Motor Cars Limited, which is a subsidiary of BMW.

    Rolls-Royce – Latest News

    November 8, 2021 – The United Kingdom Space Agency has joined hands with Rolls-Royce to explore the use of nuclear power in space travel. This may help them cut the space journey time and cost.

    May 28, 2021 – Rolls-Royce Motor Cars has launched a new luxury model ‘Boat Tail’ priced around $28 million. It allows you to customize not only the interiors but also the body shape of the car.

    Rolls-Royce – Founders and Team

    Rolls-Royce Founder - Charles Rolls
    Rolls-Royce Founder – Charles Rolls

    Charles Stewart Rolls and Sir Frederick Henry Royce are the co-founders of Rolls-Royce. Charles Rolls (1877 – 1910) was a motoring and aviation pioneer who graduated from Cambridge in 1898. Henry Royce (1863 – 1933) was a popular design engineer for car and aeroplane engines.

    Henry Royce - Rolls-Royce Founder
    Henry Royce – Rolls-Royce Founder

    In 1904, they both co-founded Rolls-Royce along with Claude Goodman Johnson, who was the founding Managing Director of the company after its incorporation in 1906. Their passion for cars and engineering expertise fuelled the company’s growth all through the years.

    Rolls-Royce – Startup Story

    The seed for Rolls-Royce was planted in 1884 when Henry Royce started a mechanical and electrical business in Manchester. In the beginning, he was making dynamos and cranes. Later, he acknowledged the market potential of the car industry in the future and started working on it.

    On the other hand, Charles Rolls graduated from Cambridge and got himself employed in various companies. But he was keen on marketing and motoring, thus started importing and selling cars.

    In 1904, Royce was designing and manufacturing a car of his own and that is when Rolls happened to meet him at an Automobile Club. He was impressed by Royce’s design and agreed to sell all the cars that Royce would make. Thus on 23rd December 1904, at the Paris Motor Show, the brand Rolls-Royce was introduced by displaying their first car Rolls-Royce 10 hp.

    It was initially started as a partnership in 1904. Then in 1906, Rolls-Royce was converted into a Private Limited Company and was further transformed into a Public Listed Company the subsequent year. After the death of Charles Rolls in 1910, Henry Royce and Claude Johnson took the company forward. They kept introducing new car models and by 1914, Rolls-Royce started manufacturing civil and defence aircraft engines too and made it a huge success.

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    Rolls-Royce – Mission and Vision

    Rolls-Royce’s mission is to provide “Better Power for a Changing World”. They aim at improving their standards and performances to provide competitive and clean energy for the future. Rolls-Royce also marches with a vision of Net Zero Carbon in all their endeavours to meet the present and future power needs, while also protecting our society.

    Rolls-Royce Logo
    Rolls-Royce Logo

    The brand name Rolls-Royce was derived after the founders Charles Rolls and Henry Royce. The company’s name is always used with a hyphen in between, which emphasizes the friendly association between founders.

    The logo of Rolls-Royce plc comes in the blue background where two ‘R’s are embedded closely to each other in the middle with Rolls on the top and Royce below. Rolls-Royce Motor Cars Ltd has a similar logo with a white background.

    Rolls-Royce’s “Spirit of Ecstacy” emblem is highly admired by many. It resembles a woman leaning forward, with her hands stretched back. Her clothes billow from the back of her neck to her hands which look like wings. The Spirit of Ecstasy, also known as Eleanor or Flying Lady, was designed by Charles Robinson Sykes.

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    Rolls-Royce – Business and Revenue Model

    Rolls-Royce’s business model focuses on reducing the costs of its power systems. This helps them utilize funds to invent and innovate techniques that help them move closer to achieving their mission and vision. They generate revenue by selling engines and other power systems to various industries. Also, a part of the income flows through service contracts from airlines for maintaining the aircraft engines.

    Rolls-Royce Motor Cars Ltd sells premium luxury cars with high standard and customized features to its customers. Their cars are priced ranging from ₹5 crores to ₹10 crores with Rolls-Royce Phantom topping the price table. Rolls-Royce recently introduced a model named ‘Boat Tail’ for its highly exclusive customers, which is priced at a whopping ₹202 crores.

    Rolls-Royce – Challenges Faced

    In 1971, Rolls-Royce declared Bankruptcy due to the losses suffered by mismanagement. Their fixed-price contract for manufacturing airlines engines with Lockheed Aircraft Corporation became the reason for their fall. This long-term contract made their losses unbearable. Rolls-Royce’s fall impacted various other industries, and as a result, the government stepped over the issue and nationalized the company. The government’s hold continued till 1987, after which it was again converted into a Private Limited Company.

    The next big challenge faced by Rolls-Royce was during the Covid-19 pandemic. The reason stated was, 50% of their revenue comes from aerospace activities which were completely halted due to the crisis. The company reported a loss of around £4 Billion in 2020 which was the biggest loss reported in Rolls-Royce’s history.

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    Rolls-Royce – Funding and Investors

    Rolls-Royce has so far raised around $266 Million in 2 rounds. Their latest funding was through the Post-IPO Equity round for developing Small Modular Reactors (SMR).

    Date Round Amount Investor Name
    November 9, 2021 Post-IPO Equity £195 Million BNF Resources, Exelon Generation Company
    January 21, 2021 Convertible Note $1 Million United States Navy

    Rolls-Royce – Mergers and Acquisitions

    Rolls-Royce Motors demerged from Rolls-Royce (1971) Ltd., in 1973. It operated independently of its parent company along with Bentley Motors until 1980, when Vickers plc acquired this car business. Later in 1998, the Rolls-Royce motors were sold to Volkswagen Group by Vickers but the rights for using the name “Rolls-Royce” and the logo were purchased by BMW for £40 Million. From 2003, BMW got the sole right to name, manufacture and sell Rolls-Royce cars.

    Roll-Royce plc was brought under Rolls-Royce Holdings plc as a subsidiary after the latter was incorporated in 2011. But all the major and principal operations are carried out by Rolls-Royce plc. The following are some of the top acquisitions and subsidiaries of Rolls-Royce Holdings plc:

    Name of the Company Year of Acquisition/Incorporation
    January 14, 2020 QINOUS
    March 30, 2015 R.O.V. Technologies
    2014 Rolls-Royce Controls and Data Services
    2014 Rolls-Royce Power Systems
    July 2, 2013 SmartMotor
    May 1, 2013 Hyper-Therm High-Temperature Composites
    January 8, 2013 PKMJ Technical Services
    May 23, 2011 Rolls- Royce plc
    September 2, 2011 R. Brooks Associates
    January 28, 2010 Europea Microfusioni Aerospaziali
    January 6, 2010 ODIM
    July 8, 2008 Scandinavian Electric Holding
    1995 Rolls-Royce North America (earlier Allison Engine Company)
    1998 Rolls-Royce AB (as a part of Vickers acquisition)
    1999 Rolls-Royce Marine Power Operations
    1998 Vinters Limited (as a part of Vickers acquisition)

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    Rolls-Royce – Growth

    Since the car division was demerged in 1973 and later acquired by BMW, it has seen significant growth in its sales over the years. They’ve even made a record sale in their history by selling more than 5000 cars in 2019. Here is the growth record of Rolls-Royce Motor Cars since 2007, according to Statista:

    Year Sales in Units
    2007 1010
    2008 1212
    2009 1002
    2010 2711
    2011 3538
    2012 3575
    2013 3630
    2014 4063
    2015 3785
    2016 4037
    2017 3438
    2018 4194
    2019 5100
    2020 3756

    On the other hand, Rolls-Royce plc maintained their revenue with little ups and downs from 2016-19 but faced a pitfall of 28% due to pandemic in 2020. Here is their revenue chart for the past five years:

    Year Revenue
    2016 £14.96 Billion
    2017 £14.75 Billion
    2018 £15.73 Billion
    2019 £16.59 Billion
    2020 £11.82 Billion

    Rolls-Royce – Competitors

    Though Rolls-Royce Holdings plc has a powerful brand identity, they have tough competitors in the market. Here is a couple of them:

    General Electric – General Electric along with its partners leads the aero-engine market occupying 55% of the market share and holds the 1st position. GE is also involved in various high-tech industrial activities like power systems, aviation, renewable energy, and the digital industry.

    Pratt & Whitney – Pratt & Whitney is another major competitor for Rolls-Royce in the aero-engine market. They also compete with Rolls-Royce in the manufacture of power turbines for marine and other industrial services.

    When it comes to cars, Some of the top competitors for Rolls-Royce Motor Cars Ltd. are:

    Rolls-Royce – Future Plans

    Rolls-Royce invests huge money in inventing technologies for efficiently meeting our world’s power needs. Their innovations are awe-inspiring which reduces cost for the customers as well as protects our environment.

    Electic Planes – Rolls-Royce aims at electrifying the aviation sector. Their first all-electric plane made its maiden flight on 18th September 2021. This aircraft is further being enhanced to achieve a speed of 300 mph. In the view of combating climate change, Rolls-Royce is into developing zero-emission aircraft for the future.

    Small Modular Reactors (SMR) – Rolls-Royce SMR Ltd was created to build power plants that generate electricity using SMR to meet the future power needs of the UK. This technology is expected to be available by 2030.

    Space Exploration – Rolls-Royce is innovating nuclear technologies to develop power systems for space launch. Net Zero Carbon – Rolls-Royce put forth Net Zero Carbon as their major goal in all their present and futuristic development. They target to bring the carbon level to zero in  their operations by 2030.

    Rolls-Royce – FAQs

    What does Rolls-Royce do?

    Rolls-Royce is an engineering company that manufactures Aero-engines and power systems for civil, defence, and various other industries.

    Is Rolls-Royce owned by BMW?

    Rolls-Royce Motor Cars Ltd alone is owned by BMW since 2003. It is a separate entity from that of Rolls-Royce plc which is involved in the manufacture of aero-engines and power systems.

    Who are the founders of Rolls-Royce?

    Charles Rolls and Henry Royce started Rolls-Royce in 1904 as a partnership and incorporated as a Private Ltd Company in 1906.

    Which is the costliest Rolls-Royce car?

    The company’s latest introduction of ‘Boat Tail’ is the costliest Rolls-Royce model. Its price is estimated at around ₹202 crores and is made only for a few exclusive customers.

    Who are the top Rolls-Royce competitors?

    Some of the top competitors for Rolls-Royce are:

    • Williams International
    • GE Aviation
    • Safran Aircraft Engines
    • Honeywell
    • General Electric
    • Pratt & Whitney

  • List of Brand Endorsed by Gigi Hadid

    Gigi Hadid is currently one of the top models who has walked numerous runways for the biggest designers and is in demand in the advertising world. Gigi Hadid (born as Jelena Noura Hadid) is a A-list American model who has achieved success by appearing on many international fashion magazines covers over the years. She has won many awards such as British Fashion Awards’ International Model of the Year and Daily Front Row’s Model of the Year.

    In 2014, Gigi made her modelling debut in the 50 models ranking at Models.com. She hails from a family full of models as both her siblings Bella Hadid, Anwar Hadid and their mother Yolanda Hadid are top models and celebrities.

    The supermodel has walked for Fashion designers like March Jacobs, Chanel, Michael Kors, Jean Paul Gaultier, Versace, Elie Saab, Fendi, Mark Jacobs, Fenty, Tommy Hilfiger, Giambattista Valli, Balmain, Miu Miu, Max Mara, etc. And has appeared on the covers of fashion magazines such as Vogue (USA, France, Italy, Britain, Japan, Spain, Australia, Brazil, Germany, China and even Netherlands), Schön!, Numéro, Allure, Teen Vogue,  The Wall Street Journal, Elle, Dazed and Harper’s Bazaar , among others.

    Gigi Hadid has done editorial shoots for magazine including VMAN, Elle, Grazia, Cleo, Sports Illustrated, Paper Magazine, Vanity Fair, V Magazine and many more.

    Another achievement in her modeling career is that she has walked for Victoria’s Secret Fashion Shows over three times. According to Forbes, Gigi Hadid is currently one of the highest-paid models in the world and has even hosted the American Music Awards. The model has appeared in shows like Housewives of Beverly Hills, Masterchef, Lip Sync Battle, Ru Pauls Drag Race, and music videos of artists such as Taylor Swift, Zayn Malik, DNCE, Calvin Harris, etc.

    Gigi Hadid has estimated net worth of $29 million, which has increased exponentially in the recent years. Gigi is one of the top influencers on social media due to her massive fan following and is known to charge brands over $125,000-$300,000 per post for endorsements. She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Michael Kors, Vogue Eyewear, etc.

    Maybelline
    Tommy Hilfiger
    Messika
    Moshino
    BMW
    Reebok
    Michael Kors
    Vogue Eyewear
    Frequently Asked Questions

    Here are the List of brands endorsed by Gigi Hadid

    Maybelline

    Maybelline is a popular American multinational cosmetics company that manufactures cosmetics, skin care, fragrance and personal care products. The company has its headquarters in New York and is a subsidiary of the cosmetic major L’Oreal since 1996. Maybelline was initially founded by Thomas Lyle Williams in 1915 and is currently available in over 129 countries around the world.

    This globally known cosmetics brand offers over 200 products and combines technologically advanced formulas in order to create affordable for young generation. Maybelline signed Gigi Hadid as its brand ambassador in 2015, the model has since then been the face of the brand and appeared in multiple ad campaigns.

    The model even made a collaboration #GigixMaybelline with the brand which included a makeup palette named jetsetter. This collection was Maybelline’s first premium offering, with a higher price point, upscale packaging, but it still became an instant hit as it contained many basic make up items into one palette like eyeshadow, concealer, blush, bronzer, highlighter, mascara and lip balm.

    Tommy Hilfiger

    Tommy Hilfiger is a leader in making premium clothing with its headquarters based in Amsterdam, Netherlands. The company manufactures apparel, footwear, accessories and home furnishings and is currently has more than 2000 stores in over 100 countries. The company was started by Tommy Hilfiger in 1985 and was acquired by PVH Corp in 2010.

    Over the years Tommy Hilfiger has delivered premium styling and quality to become one of the world’s most recognized lifestyle brands. Since 1985, The brand has been a pioneer of creating the classic style that was inspired by iconic pop culture and American heritage. Which is why the tommy Hilfiger also collaborated with Gigi Hadid to create a collection for autumn 2016.

    The collection included sportwear, shoes, accessories, a new fragrance for women and combined her unique style with the more classic signature Hilfiger touch. The model also became the brand ambassador for the brand the same year and has been featured on its fashion shows and ad campaigns for the brand. Commenting on the collaboration, the iconic designer said that Gigi is the definition of todays tommy girl as her personality is magnetic and optimistic along with her style which is confident, effortless and cool.

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    Messika

    Messika is a popular French Jeweler that was started by Valérie Messika daughter of the famous diamond merchant André Messika. The company has its headquarters in Paris, France and stands by its core values of enhancing the diamond, pushing the boundaries and to striving continuously for excellence.

    Messika was started in 2005 and currently present in 55 countries, including Russia and in the Middle East, with over 400 points of sale. Gigi Hadid was signed as the brand first brand ambassador. The model collaborated with Messika to create the Move Addiction capsule collection which features 12-pieces of jewellery.

    The price range for this collection for Rings start at around $980 and the high-end range, made up of four pieces, includes a $60,000 choker. Commenting on the collab with Gigi, Valérie Messika said that, she loved working with Gigi as her sense of detail and her discerning eye for fashion completely won her over. She also added that the model was the embodiment of the Messika woman as she is always spontaneous, sunny and bright.

    Moshino

    Moshino is a renowned Luxury fashion brand that has its headquarters based in Milan, Italy. The company was founded in 1983 by Franco Moshino and is currently known for its leather accessories, shoes, luggage and fragrances. The brand became known for its wide range of premium quality products that are innovative, colorful and youthful. The current creative director of Moshino is Jeremy Scott.

    The sisters Gig Hadid and Bella Hadid were signed as endorsers for Moshino spring 2017 multimedia ad campaigns. The campaign shows the siblings wearing a selection from the brand’s new collection which included long gowns, leather, logos and accessory print surrounded by photographers who wore black showing the contrast in colors and designs. The sister have also featured together campaigns for brands like Anna Sui, Chanel, Fendi, Fenty x Puma, Marc Jacobs, Max Mara, Michael Kors, Miu Miu, Versace and Victoria’s Secret.

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    BMW

    BMW also known as Bayerische Motoren Worke, is a pioneer and a leader in manufacturing luxury vehicles and motorcycles. The German multinational company has a history of more than 100 years as it was founded in 1916 with aircraft engines, followed by motorcycles and finally automobiles.  By 2017, BMW became the world 14th largest producer of motor vehicles with 2,279,503 vehicles produced.

    The company also has a history in touring cars, Formula 1, and sports cars. As of now, the BMW Group has over 31 production and assembly facilities in 15 countries. BMW signed Gigi Hadid as its endorser in 2016 as was featured in its first digital campaign for the BMW M2 Coupe. The campaign was called “Eyes on Gigi” and showcases the supermodel in a one-shot stunt.

    Commenting on why they choose the model, Uwe Dreher, head of International Brand Communications BMW said that, Gigi and the M2 are the perfect match as they both have strong personalities with fascinating charisma. While Gigi said that being the face of the campaign was definitely a career highlight for her.

    Reebok

    Reebok is a globally famed clothing and footwear and the subsidiary of a sporting goods major Adidas. The company was founded by J.W Foster and sons in 1895 in Bolton, England. The company is known for its products for fitness, running and CrossFit sportwear. Reebok has its headquarters in Boston with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.

    The brand has also collaborated with many other sports related companies to produce fitness equipment and workouts. In 2018, Reebok signed Gigi Hadid as their brand ambassador. As a part of this deal the supermodel collaborated with the brand to create a collection of sportwear and footwear known as Future Nostalgia.

    This Reebok x Gigi Hadid collection was created after the model had delved into the Reebok archive to revisit key classics of the 1980s and 1990s with new colors and shapes for an updated look. Gigi was also featured in Reebok’s Always Classic Collection wearing a classic Reebok shoes.

    Michael Kors

    Michael Kors is another popular luxury fashion brand that was founded by the fashion designer Michael Kors in 1981. The company is said to have an annual revenue of over $4 billion and it known for its jewellery, fragrances and footwear. Michael Kors currently has over 1,299 stores and more than 17,700 thousand employees around the world.

    In a survey done,  Michael Kors was revealed to the third most preferred watch brand amongst upper-income teens in the United States, following Rolex and Apple.

    In 2019, the brand signed Gigi Hadid as its brand ambassador, the model was featured in its ad campaign for its fragrance called Wonderlust. In the campaign Gigi Hadid and Mikeal Kors can be seen having fun in the exotic island of Turks and Caicos. According to Michael Kors, Gigi Hadid has all qualities one requires in a travel partner, making her the perfect face for the fragrance.

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    Vogue Eyewear

    Vogue Eyewear is upcoming eyewear company that was acquired by Luxottica in 1990. The company offers a wide variety eyewear collection which reflects the dominant fashion trends at an affordable price. In 2017, Vogue Eyewear signed Gigi Hadid as its brand ambassador, since then the model has been featured in the brand’s ad campaigns.

    Gigi Hadid also made a collaboration with the brand, the collection included three styles of glasses available in six different colors. In an interview, Vogue described the collection as a take on retro-chic shapes, luminous colors and essential details which give a 90s vibe. This collection was limited and available only on Sunglasses Hut with the starting price being $139.95 each. Hadid also added that she will continue to model and design for the brand.

    Conclusion

    Gigi Hadid began her modelling career when she was barely 2 years old, now she is one of the top super models in the industry. The model is known to be globally relevant as she has a vast social media following as she has over 68 million followers on Instagram and more than 10.3 followers on Twitter.

    Gigi is also one of the highest performing spokesmodels on social media and a global Influencers. This is why Gigi Hadid is rapidly becoming a favorite for campaigns, editorials and covers.

    Frequently Asked Questions

    Who is Gigi Hadid?

    Gigi Hadid is a A-list American Super Model who has achieved success by appearing on many international fashion magazines covers and walking for numerous fashion brands over the years.

    What is the net worth of Gigi Hadid?

    The net worth of Gigi Hadid is estimated to be over $29 million in 2021.

    What are the brands endorsed by Gigi Hadid?

    She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Penshoppe, Fendi, Michael Kors, Vogue Eyewear, etc.

    How much does Gigi Hadid charge for brand endorsements?

    Gigi Hadid is known to charge brands over $125,000-$300,000 per post for endorsements.

  • Why BMW is Investing in CO2 Free Steel Production?

    BMW i Ventures is a venture capital fund that is based in Europe. BMW i Ventures invests resources and money in startups in the fields of e-mobility, artificial intelligence, autonomous driving, digital car and automotive cloud, sustainability, and so on. The firm has already partnered with innovative companies such as Alitheon, Chargepoint, Tekion, and many more.

    BMW i Ventures invests in all stages of a startup from seed and incubation to growth companies. The company is all set to invest in a startup called Boston Steel which would produce carbon dioxide-free steel.

    Why BMW decided to Invest in CO2 Free Steel Production
    Reason
    The Process
    Methods taken by BMW Group towards Sustainability
    FAQ

    Why BMW decided to Invest in CO2 Free Steel Production

    The BMW Group is systematically trying to implement its goals to avoid depletion of natural resources. They are trying to focus on maintaining ecological balance through its new method. BMW Group is investing in a company that has an innovative method to produce Steel that is free of carbon di-oxide.

    It is a method developed by an American Startup called Boston Metal. BMW is providing venture capital funds to the Boston Metal through BMW i Ventures.

    The company has plans to expand its production of steel which is free of CO2 at an industrial level in the coming years. BMW is investing in the startup as its method to reduce the emission of CO2 within its suppliers’ network.

    Global revenue of BMW Group
    Global revenue of BMW Group

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    Reason

    BMW has said that they were significantly trying to maintain ecological balance and working towards sustainability. They were trying to identify the raw materials and components in their supplier network which produces a high amount of CO2 and that was steel.

    Steel is very important for the production of cars and even if they were planning to produce electric cars which run through green energy. The company will still have to use the steel for manufacturing. It will be important even for future car productions.

    Steel will always remain an important raw material for the production of cars and other parts in it. BMW group press plants in Europe produce more than half a million tones of steel every year and they have continuously been trying to reduce the CO2 emission from their productions.

    Dr. Andreas Wendt who is a member of the Board of Management of BMW AG who is responsible for Purchasing and Supplier Network. He told that by 2030 they are trying to reduce the CO2 emissions to be lower than two million tones compared to the present.

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    The Process

    In the general method of production of steel, the blast furnaces are used which would generate carbon dioxide. But the startup Boston Metal uses a new technology through electricity. The company uses an electrolysis cell that will produce molten iron. This molten iron is later converted into steel.

    If the electricity used for this process is through a renewable source of energy, then the steel produced will be free of carbon dioxide. The startup is set to build the demonstration facilities required for the production of steel in the coming years and later has plans to expand it to the industrial level.

    Tadeu Carneiro who is the chairman and CEO of Boston Metal has said that they have investors across the steel value chain who are from the top iron ore and mining companies to the end customers. He says that they validate and support the innovative process of production of steel at high quality and cost competitively.

    Methods taken by BMW Group towards Sustainability

    BMW group has said that they have ambitious targets to increase the use of green energy and innovative technologies to increase sustainability. They said that investing in projects like Boston Metals is one of the steps they are taking to meet its steel supply chain. BMW group has said that for every contract low-carbon production is an important award criterion.

    BMW Group has also said that it is important for their partners also to be committed towards sustainability and to use new technologies which have low carbon emissions. They added that the use of green power is really important and that they have already been working with suppliers who use green power for the steel they produce for them.

    BMW group has said its goal to safeguard the reserves of raw materials by reusing the raw materials. It has plans to increase the percentage of the use of recycled raw materials by 2030. All the steel wastes during the production process are recycled and reused as direct material or it is sent back to the production cycle and used as new steel.

    The recycling of the waste steel would reduce the emission of carbon dioxide, it helps in conserving the natural resources and reduces the amount of energy required for the production of new steel.

    FAQ

    Who are the founders of BMW?

    Karl Rapp, Camillo Castiglioni, Gustav Otto, Franz Josef Popp are the founders of BMW.

    When was the first BMW made?

    First BMW was made in 7 March 1916, in Munich, Germany.

    Is Rolls-Royce owned by BMW?

    Rolls-Royce was bought in 1998 by the Volkswagen Group, but they neglected to acquire the rights to the Rolls-Royce name. BMW bought those rights that same year, and took over production of Rolls-Royce cars in 2003.

    Conclusion

    The BMW Group had maintained a close relationship with Boston Metals from last year through its own research activities and through the BMW Startup Garage. BMW startup garage shares ideas with around 1,000 startups every year.

    It is mainly focused on seeking innovations that will benefit the products and services of the company. BMW startup garage helps the BMW Group in having an early access to innovations before it is available to the market.