Do you lack the writing skills or the time to successfully handle writing on your own? Or are you a slacker?
The content quality must be exceptional to cut through the competition and make it to the top 5 Google rankings for the keyword due to the ever-increasing volume of quality material online. It is not simple to run a small business.
Even though you’ve been sitting at your computer all day, you still have dozens of posts to write for your blogs and social media channels at the end of the day.
In this article, we will explain why, how, and where you should outsource your blog writing responsibilities. Â This blog post will be highly detailed; you may use the table of contents below to efficiently browse through the text.
To reduce time and enhance production, professional bloggers should outsource some chores right away. Having a professional touch on parts of your work will improve the quality of your work and help you make more money in the long term.
Don’t have one man perform the work of thirty employees while outsourcing labour because you wouldn’t be able to do it yourself. Instead, aim to outsource the jobs to as many capable hands as possible (within your budget), with each person managing his or her own area of expertise.
Many surveys conclude that one spends the most time on:
Guest blogging/link building
Publishing new blog content and articles
Affiliate marketing relationships and monetization for the same
Updating and refreshing old content that already has been posted
Building the communities for Facebook & social media; making email lists, etc.
You may scale your blog’s development and impact in your niche by outsourcing specific aspects of these responsibilities.
What are the Tasks You Should Outsource as a Blogger?
Content Strategy Research
Creating a blog necessitates not just any material, but content that conveys your message to your target audience. Your content strategy is the ship’s navigation if your blog is a ship enrolling clients that need assistance.
It’s a detailed strategy based on research into your competitors, keywords, your company’s history, and other data sources that detail each topic your blog will cover.
Content strategists have the knowledge and experience needed to do this study and analyse your blog from a search engine’s standpoint. They plan out blog article titles months in advance to guarantee that your blog stays on track.
Link Building
Your off-page SEO initiatives must be scaled up. Â To boost your Domain Authority, you must undertake link building to gain more links to your content. Backlinks help your entire blog content rank. If you’re just starting a blog and your DA is 0, ranking for anything is difficult. As a result, you won’t receive any traffic.
Many SEO experts believe that “passive links,” or connections that you don’t have to work for, are the finest sorts of links you can get: someone finds your post beneficial and links to it. These are the cornerstone of link development, and you can obtain more backlinks by writing high-quality content.
SEO
SEO has always been a complex subject, and the more you learn about it, the longer it takes to handle. SEO may become a full-time job in and of itself, with social bookmarking, article submissions, blog and forum comment submissions, and so on.
It’s not a task I’m in charge of, and I’m not an expert in this area. I have a basic grasp of how SEO works and how to execute the majority of the most important parts of SEO.
Knowing this information does not imply that I will use it to implement these tactics. I employ someone to do it for me and teach them how to do it, passing on my expertise. A blogger does not want to spend time working on SEO, thus finding skilled professionals that will do the work for you is essential.
Creatives and Designing
Don’t overlook the significance of effective graphic design. Conversion rates, user experience, and brand legitimacy may all be affected by it. Everything from blog post photos to infographics, eBooks, product images, and more are created by them. There is a significant difference, which completely transforms the website’s appearance.
Administrative Tasks
Adding new material to your blog can be a difficult undertaking. Aside from updating it with new information, the virtual assistant can assist you with a variety of other administrative chores.
A few such tasks include:
Investigate online.
Taking care of responsibilities related to social media.
Adding photos and tags to blog articles while formatting them.
Project management including you and other team members.
Facebook Insights are posted and scheduled.
Managing and scheduling tweets is a time-consuming task.
Uploading videos to video sharing services and social media.
Other duties that can be outsourced for greater performance are still available. It is entirely up to you to determine what you can and cannot do in a fair length of time. Finally, you should concentrate on your strong points while outsourcing your weak areas to someone who can execute them better and faster than you.
FAQ
What is outsourcing tasks?
Outsourcing is a process where a company or a person hire professionals to perform the tasks for them.
What should I outsource first?
Administrative tasks, SEO, link building and research are some of the tasks you should outsource as a blogger.
What is the role of a blogger?
A blogger writes, edits, research and publishes content in form of a blog post.
When you do a business, an X-factor needs to be present, so that it can attract the audience which will lead to them buying your products and services. Your products have to be of good quality which will bring your customer back.
Not just bloggers and writers, but companies too need quality content on their websites. It is not just because of ranking but also for user experience. Quality content is something that sparks a fire to buy your product in a prospectâs mind.
Therefore, every company website needs quality content. Also, bloggers need quality content to bring back visitors to their website. In this article, we will discover how to create quality content to increase the rank of your website along with satisfy the visitors.
Perform In-depth research before starting writing. Spy on your competitor’s content. Check what types of content can get you the most number of shares for your content. Try to create content that is trending on social media. Follow the Influencers or bloggers of your niche, take inspiration from them.
Perform Keyword Research and Optimise
Find the relevant keywords with decent search volume and less competition. Use keywords research tools to perform keyword research. Then build and optimize your content according to your target keywords, it will help you bring the perfect amount of traffic to your website.
Focus On the Length of Article
You have so much knowledge banked in you and you may also want to bring it all out in your blog, but not everyone wants to read your whole story. Therefore, you have to keep it as short as possible. It doesnât mean that you have to remove the important lines. Include whatever you think is important and what your audience may think is important. That doesn’t mean, you should post a very short post either. The minimum number of words you should include are 450 per post. But again, donât stretch it too much like 5000 or 6000 words in one post. Not everyone likes to read that long of content, make it sweet, short and simple. If itâs necessary, then include a page break in the post. This will make the post easy to read and will also make it attractive.
Focus On Text Formatting
Text formatting means to make it more good looking. You can make the important words bold or Italic to focus on them. If you think you wrote an amazing paragraph that no one in the world can even think of, just highlight the whole para. If needed you can also change the colours or increase the size of texts. Furthermore, you can and should change the size and colour of the heading.
Write Killer Headlines
The heading is the first thing your visitor will see. In fact, they are the silent marketer working for your website. Heading attracts the visitor to click on your link. You might somehow rank your website on a keyword, but it doesnât matter if no one is coming to your website, through headings the visitors get attracted to your content.
Therefore, make a catchy heading, something attractive. The heading should address the problem along with the hope of a solution. However, you should go for a smaller heading, long headings are not at all attractive. Some research says that you should include numbers in the headings, the conversion rate will be much more with this.
To-The-Point
You visit a website for a particular reason if it is filled with unnecessary details, it will just waste your time. and you’ll never visit that website again. So, to be sure that it never happens with your website, donât overload your content with wasteful information. Just come to the point and solve the problem.
Include ReIevant Images
Images and videos help you to describe your content. People can relate to your content more efficiently when there is a proper picture for it. Also, an article without any image feels empty. However, just remember that the image should be relevant.
Readability
There are many websites that tell the readability of your content with the help of some pre-defined factors. These factors were defined after a deep research on human readability. So, you can check if your content is easy to read or not. Readability is important because through it readers can understand what your content is trying to convey.
Add Links
If you are a blogger with some experience, then you must already know how important internal and external links are for your website. Internal links are the links to the web pages of your own website while external links are the links to other websites. They are the main factors Bounce Rate depends on.
Provide Value
At the end of the day, what matters the most is content quality. It is the value that you give to your readers. Â So, try to add some valuable and original content. Include your own thoughts about the topic, your experience, some tips, tricks, downsides that can be a great source of value.
Conclusion
The popularity of your content depends on its quality, one needs to provide quality content so that they can attract the right customers to their website or blogs. Be aware of what your audience wants in your content, that is how you’ll be able to realise what you need to better it, which will in return help you attract more traffic to your website and get it ranked higher.
FAQs
What is Web Traffic?
Web traffic is the data sent and received when people visit your website.
What is the good range of website traffic?
50% to 70% is a good range of website traffic.
What makes content high quality?
When the content is unique and is able to attract the attention of your audience, it automatically said that the content is of high quality
Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
What Is Open Rates for Email Marketing?
The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How to Increase Open Rates for Email Marketing?
Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.
Write the Email Content Along With a Catchy Subject Line
Donât confuse a âcatchy titleâ with âclickbaitâ. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. âThis is how you can make Rs. 1 crore in one month by working from homeâ is clickbait. Whereas, âScalable Businesses you can do from homeâ is a catchy title.
Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
“Click here to get a 100% Discount and free giftsâ This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include ‘Unsubscribe’ Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an âunsubscribeâ link in your emails.
Donât Send the Same Email to Everyone
It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you donât have time to do that but donât worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Donât Compromise With the Quality of the Content
Finally, the most âclichĂŠâ but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO
Conclusion
All these email marketing tips that you read will help you to increase the open rates of your emails. But donât expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.
FAQs
What are the 4 types of email marketing?
Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.
What are the 2 types of Email?
Two types of emails are Client Based Email and Web-Based Emails.
What is a good open rate in email marketing?
A good opening rate in email marketing should be 17-28%.
Webinars are everywhere these days, especially with the Covid-19 situation, the use of Webinars have increased. Every other business stands on the marketing capacity of Webinars and when it comes to selling knowledge-based products like some courses or E-books, they are the lifesavers.
According to a report, 73% of B2B marketers said webinar is the best way to generate high-quality leads and over 60% of marketers use the webinar as a part of their content marketing campaign.
The webinar will allow you to run interactive sessions among the participants in real-time. You may share information or discuss premium strategies using Webinar. In this article, we will cover how through webinars you can generate leads for your business.
Ever been to any seminar? This is the same, except, anyone can visit it from anywhere and many times, it’s free for visitors. Webinars are like Instagram live feature, except it is far more useful than Instagram live. Webinars are mostly live streaming videos to share knowledge.
Although the presenter is the main person to talk to in a webinar, it is much more interactive than a usual seminar. Anyone can comment and ask questions while the webinar is going on. Moreover, you can provide a voice chat feature in your webinar as well.
Uses of Webinar
Webinars are very useful in many ways. Through them, you can market products, explain the features of your product to your potential customers, introduce new technologies, and many more things. Some uses of webinars are listed below:
To Improve SEO The biggest importance of webinars is that they improve the SEO of the website. Many websites conduct webinars every once in a while just to improve their ranking.
To Generate Leads Webinars bring people to watch you because through it you provide value to them. While providing value you can also advertise your product to them. Even if you don’t do that, many people will check out your product themselves. This will help to generate leads.
For Launching New Products If you want to launch and generate leads for your new products but are not looking forward to spending tons of money on them, you can use webinars. You can provide the information about your new product in a webinar and with that a link to buy that product.
To Educate People Not only just normal education but you can use webinars to educate people about how to use your product.
To Identify Potential Customers Webinars attract potential customers. Only those people will watch your webinar who are interested in the niche of your product.
Features of Webinar
Some of the best features of Webinar that helps in your business are:
Live Most of the time, webinars are streamed live so that people can interact with the presenter. Moreover, by watching live, people feel a sense of relation with the company.
Interactive Most of the webinars have the feature of chat or comment. People can send messages to the presenter and the presenter can reply to them if possible.
Voice Most of the webinars contain the voice of the presenter. However, some people conduct mute webinars too. Furthermore, in some webinars, people can even do a voice chat with the presenter.
Application Interaction You can provide your app’s interface on your website and let people learn how to use the application.
Benefits of Webinars
Webinars present you as the expert in that field, you can teach and sell at the same time.
Webinars give you authority, you are in the power if you are presenting your webinar.
There is no denying the fact that you can increase your sales through webinars. You just need to make the right strategies according to which you do your webinars and you will see the results in your favour.
Webinars are the best and most effective method in budget marketing. Through webinars, you can launch your products, advertise your products, teach your audience about the features of your product and you can also interact with your customers. So many things by just one webinar, isn’t it amazing?
Webinars are a great tool for knowing where you are lagging because through a webinar you can interact with your actual customers or say your audience and they can tell you what are the points which are lagging in your product.
Benefits of Webinar
Limitations of Webinar
Dependency on Internet Speed: Not only your internet speed but also your viewerâs internet speed should be good enough to stream a webinar video online. But the crucial part is your own internet speed.
Registration: People hate to register. But for webinars, registration is important. So, some people just drop the idea of attending the webinar even they are interested in it.
Colliding Voice Overs: Although not every time, sometimes you will face the problem of collision of voice over while streaming a screen sharing webinar.
Location & Time: Webinar connects you with people all over the world. So, when you think this is the best time to do a webinar, someone might be in a deep sleep. So, location and time are the main factors to look upon in webinars.
How to Promote Your Webinar?
Although, you can always conduct a webinar on other platforms Webinars are also available directly to your website. However, if you are not a very âtech-friendlyâ person, then conducting a webinar on your own site can be tough for you. To make this easier, you can go for webinar services. You might have to pay some bucks, but they will be worth it only if you have a good audience and this audience will turn potential customers for your business.
Some Pro-tips for Webinars
So now you know how to create a Webinar but the major challenge you will face in promoting or market your webinar. Some of the best ways to promote your upcoming webinars are:
Email marketing If you already have an email list then you can email your subscriber to remind them about your webinar.
Facebook marketing You can advertise your webinar on Facebook. The better way is to find and pay some relevant and popular pages and ask them to promote your webinar.
Blog Tell about your upcoming webinar in your post. Ask people to pre-register for the webinar so they can directly join in.
Sponsoring otherâs blog Ask other bloggers to promote your webinar in exchange for some money or shout out. Ask them to write an article explaining why your next webinar should not be missed, this works better than direct promotion.
Influencer Pay influencers to promote your webinar in their social media posts. Do some research and find the people who can influence the group of people who may get attracted to your webinar or your product.
Collaborating Collaborate in othersâ webinars and promote your own webinar in their session. This way you can get their audience as well and then you can return the favour by doing the same for them whenever they need it.
Some Pro-tips For Webinars
The audio quality should be high. Make sure you use a professional microphone while conducting along with a loud audible voice. If your viewers can’t listen to what you are saying in your webinar then they will not be able to understand anything, and because of this many people might leave the webinar before it even reaches halfway.
Put emphasis on the important points to make them more memorable so that audience can recall them after your webinar ends. If something stays in the mind of your audience after the end of the webinar then it might be possible that they may talk about those points with other people in their circle. This will increase your reach without you doing anything.
A high speed and stable internet connection are necessary, throughout the run time of the webinar. If your webinar starts buffering or keeps crashing because of the internet speed, the viewers might leave the webinar.
Answer the questions that are asked during the webinars. These serve two ways, firstly you will know that people are taking an interest in the webinar. And Secondly, the viewer will feel that they are involved in the whole thing and that will make them stay connected.
Conclusion
Webinars might look like grandpa’s tech, but they are still rocking the market. Many people might not know about them, but they do attract some people. It is easy to target potential customers for your website through webinars. You might not have done any webinars till now, but it’s worth it, give it a try and you’ll know what it can do for your business. Just go for some webinar service provider and start a webinar now.
FAQs
Are webinars free of cost?
Webinars are most of the time free and they can be paid as well.
What Webinar means?
It is an online event hosted by an organisation, in here it is broadcasted in front of people through the computer with the help of internet.
Are Webinars good for marketing?
It is a good marketing tool that helps in communicating with your customers.
Startups are making headlines now. They are becoming great support for their country slowly but steadily. When you start a new company, you need to be visible so that you can get potential customers and sell them your products and services basically so that your company can survive.
Media runs the world, therefore they can actually make your startup visible in front of people. They can make someone billionaire, declare someone dead and can make someone a hero. No matter how much you hate or love media, it becomes the same for everyone when it comes to business.
Media houses can create great opportunities for businesses. Not only for big and established ones but for startups too. In this article, we will talk about how to grab the media’s attention towards your startup, so lets’ get started.
You will not have to pay for an advertisement to the media houses if they come to you for the story coverage of your startup. No matter how many people read blogs these days, offline media still have more audience than them, so it can make your company more visible.
Increased Users
As you are getting free promotion of your startup, you will see a bump in the user base after any media covers about you. As more people will read their news, more people will sign up for your service and will like to try your products.
Investment
You might end up getting funding from investors if they read about you and are interested in your startup and thinks that it can be a profit for them. You just have to make sure that the news covered by the media is positive in every way so that the investors can feel a spark and get interested in your business.
Quality Recruitment
Being positively featured in the media is a sign of a genuine and decent company. Your company can attract some qualified and skillful professionals who want to work with you because your company has a positive image. Employees are the roots of any company once your company get featured by media, good employees will definitely come around. Â
How to Attract Press?
Press Release
You can directly submit a press release to the news company. Most of the companies would appreciate your effort and your business might get featured on their channel or website.
Be Easy to Reach
Provide proper contact information on your website or social media accounts. There are times, media channels want to reach you but couldnât, due to difficulty in contacting you. Respond to their requests and keep checking for these types of requests and be open to them as well.
Newsjacking
This could be risky. You should definitely not do this at the early stage of your startup. Newsjacking means to create breaking news or play a role in it. Obviously, you will try your best to keep it as positive as possible but the media writes what they want to write. Many companies get slammed even after doing good work. For this kind of option, experienced professionals and powerful contacts in this field is needed.
Show your Expertise
You can show off your expertise in a particular field to grab media attention. News channels often call experts to discuss breaking news. If you are not so free to do it, you can ask any of your employees to do it for the company, this way your company will be able to grab the headlines.
Reach out to Reporters
Reporters are the eyes of the public. If you have any contact, then you can directly go to reporters and ask them to cover your story. Reach out to them and they will definitely cover your story if yours is good enough.
Reach out to Bloggers
There are many news blogs out there. You can easily ask any blogger to cover your story, they will be glad to do so. You can even ask big news blogs and if not, you can also go for their subsidiaries, as most of the blogs have subsidiary blogs nowadays.
Guest Blogging
If you have good writing skills, you can use your talent by becoming a guest blogger and writing for some blogs. People will check out your profile after reading your content.
Launching Event
Throw a great party on the launching of your new product. Invite influential people in the party to attract the media. Be creative in giving the party a good theme, to make it look amazing, thus attracting the attention of the media.
Hire a Celebrity
You can invite a celebrity to come to your launching event. Most of the news reporters will be there as the celebrity is already a known face. This way, you will get the attention of the general public too.
Involve in Local Event
If you donât have that much budget to throw a grand party just to promote your brand, then get involved in the local events. Get a list of upcoming local events and try to get involved in those events. You can sponsor the event or just host it. Moreover, you can ask your team to wear the companies merchandise and promote the product in the event or outside the event.
Tell your own story
Your own story can promote your product. Everyone likes to read successful peopleâs stories. You might not be so successful, but people will see you as a successful person once you started your business. Take advantage and tell your story to the news reporters.
Use Social Media Power
Use social media to create some strong campaigns to stand out from others and use that to attract the press. Modern-day journalism is all about social media and standing out there, so use social media to give you the required attention and buzz from the media. Using Twitter for such a purpose is a smart idea.
Use News Wires
There are many news wires where you can easily publish your news and other news networks will cover your story if they are interested in it. It works most of the time. You can also hire any news wire writer who can publish the news about your business for you.
Conclusion
Media coverage is not easy to get. But it is worth the hustle. However, you have to take care of the image of your brand. Media coverage is not always right. Not all reporters care for your image. They might write something which can lead to a negative image of your company. Once this happened, you can’t convince all people that you didnât say so. Therefore, go to some good reporters only. Make some good relations with them, this way you can the deserving recognition for your business.
FAQs
How do startups get publicity?
Use social media, connect with reporters, tell your stories and user-generated content, this way you can get publicity for your startup.
What are the three types of media?
The three types of media are print media, broadcast media and the internet.
How to get your story in the news?
Connect with the reporters, make a rapport with and tell them your story.
Social Network is no less of a blessing at this point of time. We can connect with each other from any part of the world. There are numerous social media networking sites but the most popular has to be Facebook.
Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the advancement of the popularity of mentioned ideas. According to a survey, 74% of Facebook users visit the platform each day. These things help us promote business on Facebook. Facebook, also allows people to give their comments on different things. There is a lot of privacy attached to it depending on the userâs decision. One can decide to be visible, block certain communication or privatize their activities.
In the corporate world, Facebook is shaping the image of businesses in many ways as it allows more visibility and thus increases followers and patrons of the different businesses, thus giving them a chance to grow. In this article, we will talk about how Facebook helps in Below are the steps on How to Promote or market Business on Facebook.
Profile pictures on Facebook mark the virtual identity of any business and act as a thumbnail for all the posts done by that page, hence, it should be chosen wisely. People will be sceptical to trust a profile without a display picture so it is advisable to always have a relevant picture that is recognized as the brand image. This will reduce suspicion about the authenticity of the page as well as allow people to approach the users for socializing with any hesitancy. It enhances credibility and increases the chances of reputation growth among the audience. Seeing a known picture ignites interest in customers about the business content and shows professionalism.
Quality Cover Photo
Cover photos should be large enough for visibility and blend in with the profile picture. Creativity should be employed in choosing a cover photo that speaks of the brand without any words. The quality of the cover photo brings exposure and reduces the cost of marketing. It builds loyalty for the brand and increases web traffic thus promoting the brand.
Brief about the Company
The about section on any page has a brief for the company. This brief must be written in such a way that it describes the potential of the company to readers. It should answer the question about what you do and what customers will get.
Include Apps
Making Apps in business bring convenience. Put in apps on the company page that fulfil the requirements and functionality of the business. Apps can be useful in creating reminders, updates, feedback and also reducing costs to the business.
Visual Marketing
Visual marketing allows companies to actually show their products instead of explaining it and hoping that customers will understand. Images always attract the attention of the audience as they are friendly and boost the brand ideology by eliminating language barriers. In visual representation, the picture itself has a meaning and people can translate it easily.
Measure Peopleâs Engagement
Facebook allows likes and dislikes. In this way, customers can show consent or disagree with any developments that the company plans to take. Thus, people feel engaged and believe that their inputs shape the future of the company.
Monitor Comments Regularity
Insights given can be used to improve services hence customer satisfaction is determined because listening to customers is the only way to find out if they are ready to buy the product or not.
Benefits of Promoting Business on Facebook
Business Exposure
Facebook has a huge number of followers; therefore, any information that is posted reaches a massive audience. Thus businesses are recognized on a gigantic platform and expansion is guaranteed and so is the increase in demand for the product or services.
Reduced Marketing Expenses
It is cost-effective. Opening a Facebook page does not cost anything unless advertisement posts are needed to enhance page likes. But advert costs are minimal and thus marketing expenses are reduced.
Target the Right Audience
When posting any business on Facebook, one should be aware that not everyone will like it or get hooked to the page. However, due to the huge number of patrons on Facebook, business owners can rest assured that the information will reach a good amount of the targeted audience.
Understand Competitors
With Facebook, a lot of competitors can also follow business processes. Thus strategic marketing is required to determine the visibility of the business. Healthy competition allows people to produce quality products for customer satisfaction.
Make Use of the Feedbacks
In the process of Facebook interaction, business owners tend to get a lot of insights. Feedback in a business is a way of listening effectively, boosting motivation and increasing performance. It is a learning experience.
Enhanced Business Branding
Business branding brings visibility and customer loyalty. Entertaining information makes clients stay in touch. Customers offer great support to the sites that are encouraging and thus boost morale.
10 Facebook Hacks for Startups
There are many who knows how powerful Facebook can be, yet, there are very few who knows how to use it to their potential. Facebook has a close to 5 billion active users making it the fastest growing social network in the world. If you are a business, then turning just a small percentage of those users into your loyal customers could change the face of your business. But of course, you know that success doesnât come that quickly.
Despite the number of marketers using Facebook, your message could easily get lost in the crowd; but with a blend of certain tips and tricks, you can growth-hack your business. Hereâs how you can do it.
Getting Involved The Right Way Â
You can only get the very best of Facebook by getting involved with the right people and with the right community. But first, you will be required to create your profile on Facebook, and after getting it done, itâs time to start mingling with the community. It is recommended that you should spend some time learning how the various components of Facebook tie into each other and only then, you can truly own Facebook.
Connecting With Other Facebook Friends
No matter what your job position or industry is, you can make friends with anyone as it gives importance to the social aspect. During the process of registration, you are asked to provide information, and it is advised that no matter what information you supply, they should be genuine and authentic. Some of the options include importing your friends from your existing mail as well as from IM contacts. Facebook will also ask you to specify your high school, college as well as those companies where you have worked previously. Keep in mind that friends from the past are more likely to be interested in what you have to offer rather than some stranger who has just stumbled upon your profile.
Organizing the Contacts
Since we all carry multiple personalities, it is advised that we should put a boundary between each and every one of them. One personality shouldnât get mixed up with the other. Personal shouldnât get mixed up with professional. That should be the case on Facebook too. Make use of the handy tool, âFriend listâ and remember to create customized profile views with each and every one of your connections. Not only it is inappropriate, but it is also infeasible and inconsiderate to share each and everything with anyone. You wouldnât want to share your birthday photos with your customers on Facebook, would you? Itâs better to set boundaries between work and hobby.
Joining Facebook Groups
It is suggested that you should join those groups which are relevant to your business niche; and once, you become a member of such groups, you can get the ball rolling. Do try to share useful information in the group it will establish you as a thought leader. Such cases will lead others to look up to you and will become your loyal customers soon.
Keeping Your Presence Fresh
Once you have established your presence on Facebook, it is recommended that you should make it a habit of logging in at least once or twice a day to keep your presence fresh. Do remember that the more active you are on Facebook, the more you are going to appear to your friends, thus improving your relationship.
Finding the Ideal Facebook Audience
With more than 5 billion users on Facebook, it is very hard to market your product to everyone on the platform. And it is for this reason that the Facebook business page is there. It is the Facebook business page which will allow you to play around with the audience segments. If you donât have a Facebook business page, now, itâs time to do so. If not, you are missing out the big picture.
Facebook Targeting Â
There are numerous factors with which you can use to target your Facebook ads, and it is quite important that you know what these factors are. It is in fact targeting, which will help the audience to show ads and it is they who are more likely to engage with the ads. The six powerful ways of targeting the audience are behaviour, look-alike audiences, demographics, location, interests and custom audiences. Though each of them is effective in their way, the real power of Facebook advertising comes only when the above are combined effectively.
Enabling Facebook Audience Optimisation
It is only recently that Facebook has launched this feature audience optimisation which is known to help the brands as well as businesses in 2 significant ways. First, it helps the business to reach only those audiences who are most likely to engage with the content. Secondly, it is known to provide better metrics by helping the businesses to understand which audiences engage more with their content. It is suggested for the firm to use the feature of audience optimisation as with its help, the business can choose the preferred audience for their posts along with restricting their posts to a certain demographic and by getting better insights on how the audience interacts with their content.
Excluding Audiences
The business shouldnât be afraid to exclude audiences as it is exclusion targeting which provides a way to ensure that a campaign is shown to the right people. Letâs say for example â it would be imprudent to show a campaign of acquiring new customers to the existing customers.
Engaging Facebook Audiences Â
To engage Facebook audiences, the business will need to be engaging as well as addictive. The business will have to craft a captivating as well as a strong brand presence on the platform so that the prospects canât help but notice the business. Run polls, surveys, content to engage your audience.
Conclusion
There is much more to learn from Facebook so, it is advised that one should never stop learning. However, by using the above hacks, any business can get started on Facebook with confidence. Nowadays, more than 300 million users use Facebook stories daily. Thus maximize the benefits of all the latest features of Facebook and build your brand.
FAQs
Is Facebook Good for Marketing?
Facebook is good for marketing your business as it helps in distributing content and information about your business to your audience evenly.
What is Startup Marketing Strategy?
A Startup marketing strategy marketing plan that helps you in achieving fast growth in a limited time and it is different than traditional marketing startegies.
When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.
The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so letâs get into it.
âReal Estate provides the highest returns, the greatest values, and the least risk.â âArmstrong Williams
At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if itâs a property.
So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, donât put too many ads, it can backfire. Make it eye-soothing and informative.
2. Create Blogs
Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.
3. Start Email Marketing Campaign and Newsletters
One of the best ways to make people aware of your business is by personally notifying them, and whatâs better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.
4. Virtual Staging
Virtual Staging
Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.
5. Use Instagram to Market your Property
There is hardly anyone that doesnât use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.
6. Use a Drone to Photograph your Property
Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.
7. Employ Experiential Marketing
In experiential marketing, you can hold an event and invite people to take a tour of the property, that youâre willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.
8. Seek Social Media Influencers
Hire Influencers
As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.
9. Use Television and Radio
To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.
10. Ask for Referrals
Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.
Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.
12. Create and Upload Videos of your Property
Create Videos of the Property
Take some videos of the property that youâre trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.
Conclusion
Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.
FAQ
What are some examples of marketing strategies in real estate?
Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.
What are the 4 P’s of marketing in real estate?
These four P’s of property marketing are People, Price, Promotion, and Product.
How do you attract customers to buy the property?
Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.
How many times have you heard people say, âreading is a good habitâ? A million times, probably more than that. You go to the internet and you see people reading books. Â The top one percent of people in the world are all voracious readers. You see the internet brimming with bibliophiles saying âhey, I read 37 books this year. Your friends reference some blogs and you forget to read them later. I mean just have a look at your unread bookmarks, you will feel careless. This poses a question, do we still like to read?
It’s 2022 and the world is digitalised. We are in a pandemic and probably the alone-est. Alone is not scary, lonely is. The past two years have been the time when people are rethinking everything, from hobbies to careers. Many are changing things, shifting jobs, and inculcating more habits. Many are looking towards reading as a new hobby. When everything is digitalised, books are too, packing their bags. Let us discuss digital reading and blogs, eventually, we will try to ascertain if people still like to read blogs.
In February 2018, something awe-striking happened. Elon Muskâs rocket left the atmospheric layers of earth and got into space. It was loaded with a car (A cherry red Tesla). The driver was a mannequin, dressed in a spacesuit. Amazing right?
Not just the mannequin and the car were launched in space but there was one more interesting thing that went on a trip. In the glove box of the car, a copy of Isaac Asimovâs Foundation book series was placed. These were the series of books that ignited Elonâs curiosity in science and space travel.
Books and Reading
A pen might be mightier than a sword but a book is what I like to call the mightiest. With this being said, what is so cool about books and reading?
Well, in the past it was hard to make a book, as there was no printing press. Then came a smart human, Johannes Gutenberg, who invented the printing press. Books printing started to take off. People were shocked and in awe because that was the latest tech by that time.
A collection of pages, which had knowledge in them. Reading became a mass hit. It became a sign of intelligence too. Itâs been more than five hundred years since the invention of the printing press, but books are still a hit, still, a sign of intelligence and still have a lot of âmightâ left in them. However, other things have changed. We, human civilization, have found a gemstone of a thing.
We have advanced technology to an extent when books seem a little old. The world is hyper-connected via the internet and the surrounding technology. Now information travels much faster than light. The current generation doesnât like slow things. We need things fast.
Why is Reading Good? (Benefits of Reading Books)
Why is there so much hype about reading? Why do people boast about the number of books that they have read in a year? These can be some of the questions that can occur in your mind. This part of the article targets that specifically. Let us see how reading is good and what can it add to someoneâs life.
Reading is an amazing habit to build and can do wonders for multiple reasons. Reading is a great exercise for your brain, it is entertainment (Not joking), it improves vocabulary and then your understanding. There is even more, reading improves sleep quality (We have all been there), reading is motivational and reduces stress. Let us see some benefits that really cannot be ignored.
Brain Exercise
You go to a gym and you run on a treadmill and you do some other workouts. This is physical fitness. The brain needs fitness too, otherwise, it will not be able to balance out things for you. Reading is a mental exercise or a workout for the brain. It is very hard to read without thinking and when you think, that is what we call a mental exercise. It is running a mile in the fields of thoughts. Good for brain health. The habit has been shown to reduce stress, boost brain functioning and even improve empathy
Enhances vocabulary
Reading books in a language that you donât understand (completely) is also beneficial. For Indians who know mostly Hindi, reading in their second language will make them more strong in vocabulary.
Not only in a secondary language, reading in any language makes you a more aware person. When you are good with words and vocabulary of many sorts, you will see one more upgrade to yourself.
You will begin explaining and expressing yourself a lot more easily. It becomes a path in thinking better. Anyone who has been a walker on the path to clear thinking has done marvellous things in life. Just saying, you could be the next.
âRead what you love, until you love to readâ – Naval Ravikant.
A very smart person (Naval) once said that one should read what he/she loves until he/she loves to read. This is so profound that I probably will fail to explain it in my words. Naval is often seen acting as an advocate for reading books and he too reads voraciously. It is just about love and not social pressure. It is pure curiosity that drives someone to read about something.
There is also a saying about reading. It goes like âReading can seriously damage your ignoranceâ. It is so true, reading a book is doing actions without doing actions. It is a path to the authorâs mind. You can live someone elseâs life for some time with this instrument.
It is, however, changing, as technology covers the whole world. Let us see how technology has affected reading and knowledge.
How Reading Changed From Books to Blogs in the 21st Century
What is that one word that can aptly describe the twenty-first century? Obviously, the word would be technology. It has made things faster and more convenient than ever. This is literally magic that we have created. Humans love it so much. It has definitely changed not just reading habits but overall everything.
With everything being so fast, it is super hard to concentrate. The reason is, that concentration requires patience, something that we have lost long. We are now a generation of TLDR, or âToo long didnât readâ. We donât read enough, as it is slow and thus, hard. We now talk less, text more read less, speak more.
Books as a source of knowledge have become quite obsolete. It has now become more efficient with the help of the internet. The transfer has become smarter and it now comes with a wider spread. Knowledge has shifted to the online medium.
People can study everything that they ever wanted. There is literally almost nothing that they cannot read about online. There are blogs, articles like this one and a lot more. There are specific websites that make writing posting and publishing easy. There are endless possibilities and shapes that âwritingâ online can take. One famous example of it is blogs.
Blogs can be a formal word for many but it is one of the most common things that we see. A blog is a collection of articles that aims to provide some information to the audience. Like this one, StartupTalky is a collection of a lot of articles. It has insights, personalities and much more to cater to a wide audience that wants to read and know about startups. This is just one small example but there can be a lot more attached to it. There can be blogs about recipes, fitness and nutrition, travel diaries and the possibilities reach near to infinity.
Why People Don’t Like to Read Anymore?
We have had enough of talking about why reading is super cool and how it has changed over the years. There is still one more thing to know. It is probably the most important thing to discuss in this article. Here, we will see why people donât read. Why is it hard to read books, and are people still reading blogs?
We live in a world of endless leverage. One has a lot of things that one can create and we as an audience have a lot of options to watch from. In fact, we have the most options ever in the history of humanity. Then why is it that, most are scared of reading and try to hide from long-form texts? Do we still read blogs and websites?
Reading is hard
In this world where everyone wants faster and faster Google results, reading is slow. It is not just slow, it is painfully slow. Taking into notice the mini attention spans that we all have, reading is super difficult.
We are mostly accustomed to getting faster results on Google, and texts and videos on the internet. According to a report, about 85 percent of the users on YouTube play videos at a speed of about 1.5 times the normal.
We want things fast and looking at that aspect of our behaviour, internet companies give us fast things. These fast solutions and entertainment makes it hard to look at reading and thus, makes it difficult to pursue.
Reading is slow
After we notice that our attention spans are less or tiny, we might think that they are the problem but that is not true. However, it is an issue in reading but there is another aspect that makes the problem look bigger.
Reading is a slow process. Not only that, reading is painfully slow. It hurts your patience if you try to read every word and every page of a book or a blog or just about anything. That pain is not bearable to most humans and thus they say, reading is hard. But as they say, nothing significant comes without pain and suffering, applies here too.
If given a choice on reading a book, or watching a lecture, most people would choose the latter one. The reason is simply that a lecture by a teacher or a video lesson on YouTube is much more intuitive than a book. The fact that there are multiple and many alternatives to reading, makes reading a book hard work. It is also seen on the grounds of efficiency. Reading a book or a blog is probably not the best way to learn, as there are many faster ways available out there.
In a time when the creator economy is flourishing and has reached an all-time high, there is a lot of content out there too. Now you can just watch a YouTube video, buy a course online which has video lectures and can learn faster than a book. This is more efficient in many aspects. Saves time and well, time is the most valuable asset.
Mention blogging in these times of mini attention spans and they will probably laugh at you. They will mention that âBro, no one reads a blogâ, it’s an old sport. Go watch some YouTube. Those words can hurt you and this article will do a little harm too. There is no lie in the above statement but the statement has some sort of hidden statistics. And numbers donât lie. Obviously, there are more views on YouTube than blogs. In fact, views on YouTube are probably a million times more than those on blogs.
Here we are dividing timelines into three different categories. It is the bingeing of the internet spread. With internet speed all over the world, blogs became a very cool trend. Then came the time of faster internet and social media, which hurt blog reading and views. The third phase is the current phase, which you probably know more than us. Let us use this analogy to get to know about blogs. Specifically the beginning of blogs.
In the past, there were a lot of people waiting online and typing more for their blogs than texting with random strangers. There were famous personal blogs in history. Not long ago but considering the speed of the internet, It was probably in the times of 2G. When YouTube used to buffer and reading was a lucrative option. That was the time when blogging at a personal scale used to be some hot thing. People used to look at it as a personal online diary. Note that, people mostly feel safe online than offline in terms of sharing emotions. It was the golden era of the blogging industry.
Then came the social media era when people started using them a lot. Social media added the benefits of a personal diary with friends and family. It was an instant hit. This marked quite the beginning of short-form content which spread like wildfire.
Buffering became history and 3G covered the world. It was the time of faster internet, faster results and the beginning of the short form and easy readings, Blogs were definitely hurt.
Then was another hit in the tech world. The fourth generation of the internet has hit the world. This was fast, speedy and could cover long areas, and even the world. The word spread, the 4G spread.
YouTube buffering vanished, social media upgraded with never seen before gear. Social media was now more capable than ever to hold more attention than ever. Short-form content took over the whole world and amassed the most number of views. Made some YouTubers super-rich. Blogs were traumatised.
In a sense, that second-generation (part) of bloggers still exists, but most lifestyle bloggers are realising that they need to step up their game. That is the only way they can convince their readers to stay interested.
Most people would not want to spend their time reading through a big blog that is full of âwhat I did todayâ type content. So personal blogs are becoming less of a thing every day. They have to see through the demands and that is how they can see where they are standing in the readability line. This will fetch them more views and can even offer better retention. But, and I say the BUT in capitals. There is hope and light here too.
While people are realising that their attention spans are deteriorating, they are swiping right at the idea of reading. Reading blogs, books and anything that intrigues them on the internet.
Yes, it is true that people donât generally get excited to open their phones and read about their bookmarked blogs. But it is not 100% true either. Retention of a blog can be the worst if not managed well. It can get lost in a heavy stream of information that is flowing online. Â
To make people read your blogs, one can do a lot of things on his/her blogs. You can create YouTube videos that will help aid and air your blog. You can start multiple social media accounts to have some sort of diversification in your online journey.
You might think that Facebook (Now Meta)is old and gone, then you are wrong. It is one of the biggest social media ever created and thus, can help you garner an audience. You can do ads, or online shows and join or create some Facebook group that can help find further potential readers.
The next point is a very easy looking thing to do. It is hard by the way. The advice is to write skiable content. You can write to the point answers and avoid beating around the bushes. This will help most retention and even quench the thirst for quick readers which will eventually multiply your user base.
The one word to the question do people still read blogs is simply a yes. Yes, people do read blogs and they even read many blogs multiple times a day. You just have to create that blog that people read. Be more reader focussed than writer focused. Ranking matters a lot, as it increases visibility. With increased visibility, viewers and readers can increase extensively and invariably.
Conclusion
As we discussed, blogging as a daily soap has been reduced to a very less scale. It is not even scalable. Lifestyle bloggers have been hit the most. It is however not true that people donât read blogs. They do and they even read that multiple times a day. This might be a shocking fact but it is true even in this generation of readers. However, to run a successful blog, a blogger has to look out for many factors.
If one format is not working or is not fetching many views, then it’s time to upgrade, update or whatever it takes to improve retention. Most people donât really search for a specific blog and read it, most of the readers stumble upon some blogs and they continue to read or not.
If they do, it is because the readability of the blog is excellent. There are multiple options to entertain ourselves today, why should one choose a blog. That is a lesson in there, improve readability to improve readability. True for people, true for blogs.
FAQ
What has replaced blogging?
Social media, short video and streaming platforms have replaced blogging.
Why do most bloggers fail?
Most bloggers fail to create content that engages the bloggers to read more as the attention spans of people are deteriorating.
Do personal blogs make money?
If you provide your readers with quality content that they won’t find on any other blogs and run ads on your blog you can earn a decent amount of money from blogging.
Jon Cooper, a writer from Point Blank SEO, established himself as an SEO expert by writing a guest post on Moz. The article, âthe Complete List of Link Building Tacticsâ generated 400 visitors on Moz.
Moz marketed the blog on their homepage and it kept getting 10-20 visitors even after 2 weeks. The popularity got Jon 2 clients that he signed, and then denied more work, as he, âdidnât have the timeâ.
Too much workâŚevery marketer would like this problem.
The point is, Guest Posting is the best inbound marketing strategy that exists. You might see fewer results in the beginning, but itâs fruitful in the long run. When readers come across your content on authoritative sites, they start trusting you and reach out to you for business.
A study by Social Marketing Writing states that 62.96% of readers find blogs with multiple authors more credible. Neil Patel says,
âIâve tried many inbound marketing strategies but guest blogging remains my most treasured tool.â
With quality content, guest posting can line up website visitors for you – the parade wonât stop.
WIDGET: leadform | CAMPAIGN: Link Building
Now the question is:
What Type of Guest Posts should you post?
There are different types of blogs. Writers share their experiences, tips and tricks, and interviews. You should start by analyzing what the website generally shares. See which blogs get the most traction, so you can pitch them exactly what their audience likes.
But not all blogs guarantee backlinks like these. These types of blogs are, what I call, backlink magnets:
A data report is what establishes you as an expert. Readers love data; especially businessmen, who are ready to swipe the card if they trust your work. You can use Google surveys to extract data by asking relevant questions.
Another way to get data is by using software that allows competitor research like SEMrushâs Competitor Analysis Tool. These tools provide valuable information about a companyâs marketing campaign which you can use to your advantage.
A data report may include:
The most tracked keywords in the digital marketing industry
How many blogs does X retailer publish in a month?
85% of companies prefer short-form content over long-form
79% of advertisers on Meta prefer paid options
Companies are interested in this data for several reasons:
To get ahead of their competition
To track the market
To build their campaign
That’s why there’s a higher chance of them clicking on the link.
President of 10x digital, Holly Rollins explains that data is the most sought-after content type. Survey-based content speaks to all audiences whether it’s in a blog or social media post.
2. Case Study
A case study is a great piece of content to have under your belt. It enhances your reputation in the market. Data and statistics provided in a case study build your credibility as a brand.
You can link a case study to a relevant blog to prove a point.
Once youâve written an authentic case study, say, about a client who got 10,000 website visits through backlinks. You can link that easily to a blog titled, â5 ways to get website visitors through backlinksâ.
If you link a case study to an appropriate blog – where it doesnât seem forced â more readers will click on it.
More examples:
Case Study: How long does it take client X to rank on the top three search results?
Blog topic: A guide to get your content on the first page
Case Study: How many guest posts do you need to write in a month?
Blog Topic: The power of guest posting
Having more than one angle for each case study can get you more links with fewer efforts. A case study titled, âZero to Hundred backlinksâ, can be linked with more than one blog. For instance:
7 Ways to generate backlinks
2. What is a backlink? How to get more?
3. How to get backlinks for small businesses?
3. A Thought Leadership Article in your Niche
A thought leadership article from CEO or Founder reflects expertise. Take this for example,
âLink Building is the strongest brick in the foundation of your marketing campaignâ, says David Hasselhoff, CEO of Core Digital.
When you use these as links in your guest blogs, readers assume your expertise. They are tempted to find out what a leader of a marketing firm considers best. Thought leadership blogs support your link-building efforts while proving the legitimacy of your content.
Although you should consider these points before you link an article with a guest blog:
It must support the guest blog and shouldnât look forced
It backs up the point that youâre making in the guest blog
Remember that the CEO doesn’t have to write the blog himself. It’s a part of a marketing campaign so a writer can curate the blog and include quotes and suggestions from the CEO.
4. A How-To or Guidance Blog Post
A good old âHow-Toâ blog never goes out of fashion. No matter what your niche is, your target audience is bound to have queries. Tap into this opportunity and solve with content.
Website owners across the globe are always on the hunt for valuable blogs that their readers. These are too precious to reject.
Write an in-depth blog that explains something from root to tip. If youâre a marketer, you can choose topics like:
In-depth SEO – The Only Guide You Need in 2022
A Beginnerâs Guide to Convert Leads Via E-mails
Keep an eye on what your audience engages with on social media. Track their likes, comments, and shares to understand what topics theyâre interested in. To make a blog even more engaging, add:
Graphs to explain data easily
Screenshots to prove a point
Actionable tips that they can follow
The best and FREE tool to find what people want is Google. Just type âhow toâ, plus a keyword, and it will yank out a truckload of searches made every day. All you have to do is choose one.
Bonus Tips for Guest Posting
Since you are determined to generate backlinks, here are some bonus tips for you. These will help you create guests blogs consistently:
1. Take topics from popular websites and pitch the ideas to smaller ones.
2. Create a full-blown guide to explain a topic in detail. Cover everything necessary. Then, you can break it down into smaller blog pieces, and pitch them to various websites.
3. If youâre a content writer, who writes about digital marketing, you can make your blogs specified to an industry. Make it – digital marketing for start-ups, digital marketing for small businesses, or digital marketing for SaaS.
The same goes for SEO or Social Media Marketing. Tweak each blog with specifications for different niches, while the gist remains the same.
Guest blogs drive traffic and establish authority for years on end. Thereâs no limit to how many visitors you can gain through guest posting if you do it long enough. No website can deny a quality content piece that adds value to the reader’s life. Use this to your advantage.
FAQ
What are the different types of posts?
How-To Guides, Checklists/Cheat Sheets, Infographics, and Guest Blogging are some of the types of posts.
What are guest posts?
Guest posting is when a blogger writes content for another site to attract traffic.
Are guest posts free?
Yes, some guest posts are free but some are paid too. But if you choose free guest posting, then you might get less traffic on your website.
Guest Blogging is the best way to enhance your SEO efforts. These are a sure-shot way of getting backlinks if your content can:
Enhance the value of the hosting site
Solve a problem for the readers
Thatâs why websites all over the world look for creative content writers and guest bloggers who can write blogs for them. If you have something good to offer, you can pitch it to a site with high authority and get it linked back to yours. But first, you must find credible websites to pitch.
WIDGET: leadform | CAMPAIGN: Link Building
Letâs understand how can you find these sites too –
Did you know, that there are 600 million blogs on the internet?
A huge percentage of these actively hunt for guest blogs as they offer expertise and a fresh perspective. Guest blogs are as important for them as it is for you.
According to a study by SEMrush, 76% of editors prefer 1-5 guest blog posts per week. But you need to figure out which sites are best suited for your content.
For instance, if you’re an online marketing strategist, the best place for you to guest post would be digital marketing and content marketing blogs. You should target websites that have a similar target audience so they’ll take interest in your content.
Hereâs a checklist of everything you need to know about a website before pitching:
Check Domain Rank
Check the number of blog posts per week
Check monthly traffic
Check past guest posts and their performance
All these are technical statistics that canât be overlooked.
Moreover, you should also consider that:
The website focuses on your niche
Readers of the blog will be interested in your content
The content gets good engagement (shares and likes)
The owner promotes their content on social media (This guarantees the same for your content)
By following all these tips, you can filter out the top websites for your guest blogs.
How to Find the Best Guest Blogging Opportunities?
Network with other bloggers
Networking is a brilliant way to increase your outreach. As per the statistics by SEMrush, 56% of guest bloggers write for multiple websites while 7% stick to only one.
Find writers, website owners, and bloggers on social media and exchange knowledge about your respective niches. Just have a conversation.
This works in most cases. All these people already get a lot of pitches but theyâre more likely to accept from those whom they know. Build genuine relationships and then, you can pitch them to publish your blog on their website.
Ask Google
Google is the best, free-to-use tool out there. You can bring up a truckload of websites by typing your ‘keyword‘, followed by ‘guest posts’.
For instance, if you want to find blogs about link building, you can type these:
Digital marketing âguest post byâ
Digital marketing âguest post guidelinesâ
Digital marketing âaccepting guest postsâ
Digital marketing âsubmit a guest postâ
Digital marketing âbecome a contributorâ
Digital marketing âcontribute to our siteâ
Digital marketing âguest columnâ
You can copy and paste one of these points right now to find websites that will accept your guest blogs.
Digital Marketing Keyword
Spy on competitor backlinks
The time you spend on competitor research never goes to waste. Use competitor research software to find where theyâre getting backlinks from. You can try SEMrushâs Competitor Gap Analysis tool and Open Site Explorer.
The software will provide you with the number of backlinks your competitors are getting and which ones are from guest posts. These are the websites that you can pitch to.
Find Prolific Guest Bloggers
If youâve been a part of an industry long enough, you must know some writers whose names show up frequently on multiple sites. These are prolific guest bloggers. They have the knowledge and expertise in their respective niches, and websites love to have these bloggers write content for them.
These names include Neil Patel, Tony Right, Adam Reimer, Robyn Johnson, Kevin Rowe, Allie Decker, and Caroline Forsey.
Search for these writers on the web and find websites that they’ve written for. These are the websites that accept guest posts. Â Â
Ask the Twitter Bird
Twitter search
Twitter is the go-to platform for anyone looking for guest bloggers. The number one reason is that website owners and bloggers post their requirements on Twitter.
You can search for opportunities via hashtags and keywords.
On top of it, guest bloggers share their content here which helps you to find sites that accept guest posts. All you have to do is pitch them.
Communities and Directories
Guest Blogging works, and businesses are well aware. Thatâs why guest blogging communities are in place to help both guest bloggers and website owners.
MyBlogGuest is your go-to community to find guest blogging opportunities. You can also check out forums like DigitalPoint. These two are the holy trinity for anyone, who wants no-nonsense information about guest posting sites.
As far as blogging directories are concerned, Technorati and Alltop are the places to be. They provide you with the most popular blogs in your niche so you can pitch them for guest blogging.
They yank out the best of the best blogs which will guarantee a truckload of backlinks if you manage to seal the deal.
Most Popular Digital Marketing Sites that Accept Guest Blogs
Bravo! Marketer. It seems youâre all set to increase your website traffic and grow your business through guest posts. So, itâs time for a bonus tip.
Here are the most popular digital marketing sites that accept guest posts:
1. HubSpot
2. Content Marketing Institute
3. Ahrefs
4. SingleGrain
5. OnCrawl
6. Woorise
7. Venture Beat
8. MarketingProfs
9. Business 2 Community
10. Blogging Wizard
11. BuzzSumo
12. Harvard Business Review
13. Adzooma
14. LiveChat
15. Social Media Examiner
Conclusion
Guest Blogging is a two-way street. Websites need content just like you need backlinks. Therefore, you should maintain quality and write valuable content that to gain backlinks. Check out the websites mentioned above and start pitching today.
FAQ
How do I reach out as a guest blogger?
Make your pitch to the guest bloggers, choose an interesting topic, write impressive content and be responsive.
Are guest posts free?
Yes, guest blogging can be paid and free too, but If you choose free guest posting, then you might get less traffic on your website.
How do I find guest posting opportunities?
Ask Google, find prolific guest bloggers and Spy on your competitor backlinks.
Damini Bhandary
