Leading company in the quick commerce space, Blinkit, has extended notice periods for its staff, especially for senior management. A media source claims that this modification, which increases the notice period from zero to two months, is intended to help employers retain talent.
The choice to change employment contracts was made because Blinkit is up against competition in an industry that is estimated to be worth $5.5 billion. Talent retention is a key priority for Blinkit, as rivals like Zepto and Swiggy compete for a piece of this lucrative industry. The pressure to hang on to qualified employees has increased with well-funded competitors like Zepto recently investing $340 million and bigger firms like Walmart launching Flipkart Minutes in several Indian cities.
Initiative Provides Safeguarding Against Poaching
Blinkit’s action is both proactive and reactive to the current situation. To prevent competitors from poaching, the notice time has been extended. Blinkit is aware that offers from competitors, especially those with substantial financial resources, may entice their best employees to leave.
This policy was implemented in July 2024 by Zomato, the company that runs Blinkit, and it represents a move towards greater safeguards for its employees. The goal of the policy is to provide a safety net that enables the business to keep workers on for longer. Considering how quickly talent is moving in the quick commerce industry, this is not surprising. According to a media report, “A lot of companies are doing that, and Blinkit is taking measures to avoid losing talent.”
Additionally, it has been stated that Blinkit has started putting staff members who want to join direct competitors on garden leave for a period of two months. This strategy aims to stop confidential information from being disclosed.
Quick Commerce Companies Facing Severe Challenges
Although Blinkit is making a lot of efforts to protect its talent, it is not the only company in the industry dealing with these difficulties. Because these businesses have similar skill sets, quick commerce companies like Swiggy have been actively hiring from giants of online shopping like Amazon and Flipkart. Quick commerce companies have established a “hunting ground” for talent in areas linked to product design, backend operations, and advertising campaigns, making poaching a regular occurrence.
Companies such as Zepto, for example, have garnered media attention for their aggressive hiring practices, providing extremely competitive compensation and sizeable yearly raises to entice top performers. Employees may end up with yearly pay increases as a result of these tactics, which will increase the industry’s rivalry for talent.
Businesses can now enter their GSTIN (Goods and Services Tax Identification Number) while making purchases on the Blinkit platform, thanks to a new feature. Albinder Dhindsa, the CEO, claims that this change is a reaction to consumer demand, especially from companies buying expensive goods like electronics. Businesses can now claim up to 28% in GST input credits for their purchases, thanks to the introduction of GST invoicing.
With the new feature, users may now enter their GSTIN directly into the Blinkit app and receive invoices that are GST-compliant. This is particularly crucial for companies that wish to use GST input credits to reduce overall expenses. For instance, if a business makes purchases at the 28% GST rate, it can claim a portion of those purchases as input credit.
What is GSTIN?
Each taxpayer (GST-registered business, firm, dealer, supplier, or business entity) receives a 15-digit unique identification number known as the Goods & Services Tax Identification Number, or GSTIN, after registering under the GST regime in India.
Every company operating in a state or Union territory receives a unique PAN, state information, and a Goods and Services Tax Identification Number (GSTIN). Businesses and individuals must register with the state government and get a unique 15-digit GSTIN in accordance with the GST Act of 2017. Several GST-related processes, including filing returns, claiming input tax credits, and making tax payments, require the GSTIN Number.
How New GST Invoicing Will Work in Blinkit?
Upon checking out, customers will be presented with the option to
“Add GSTIN.”
A GST-compliant invoice is created for the transaction as soon as the
GSTIN is added.
The buyer’s GST input credit, which may reach up to 28% depending on
the product category, is shown on the invoice.
People’s Reaction
The founder of Blinkit, Albinder Dhindsa, recently announced on LinkedIn the introduction of a new tool that enables companies to include their GSTIN while making transactions. The new feature responds to the increasing need for GST-compliant invoices among Blinkit’s business clients, which are essential for making decisions, especially for expensive transactions.
Users responded enthusiastically to the news, praising the company’s recent launch. A significant turning point in Blinkit’s development, Dhindsa’s action solidifies the platform’s position as a major force in the B2B market. An enthusiastic user left a comment on the post, saying, “That’s great news! Adding a GSTIN is a useful feature, particularly for companies making expensive purchases. It will undoubtedly streamline the invoicing process and make it easier for customers to obtain tax benefits. I’ll try it out and let you know what I think shortly. Thank you for putting the needs of your customers first.”
The declaration by Dhindsa shows the company’s intention to meet the needs of its business clients, many of whom depend on GST-compliant invoices for accounting accuracy and tax advantages. He urged users to give the function a try and report back.
Users in Gurugram and the surrounding areas of the NCR region can now take advantage of Flipkart Minutes, a new fast commerce service, which was secretly launched by eCommerce giant Flipkart.
According to a report by a media outlet, Flipkart Minutes is reportedly now available at several locations in Gurugram, including Unitech Cyber Park, Sector 39, Sector 40, The Millennium City Centre (Sector 29), and Golf Course Road (Sector 54), but the firm has not officially announced it.
The fact that the service is visible to some customers in Mumbai, according to the source, suggests that Flipkart is testing it before launching it to the public.
In What Way Does Flipkart Minutes Work?
You can get your groceries, electronics, cellphones, and more delivered in as little as 10 to 16 minutes with Flipkart Minutes, a speedy commerce service.
The service went live following reports that Flipkart scrapped its intention to acquire a substantial share in Zepto, the company headed by Aadit Palicha.
According to an April article by a media house, Zepto opted for a financing round instead of a strategic sale, to increase the company’s worth and be ready for an IPO.
The possible initial public offering (IPO) is expected to occur in the second half of 2025, according to multiple media reports. Zepto has reportedly begun conversations with Axis Capital, Morgan Stanley, and Goldman Sachs, three prominent Wall Street banks.
The Impact of Flipkart Minutes on the Market
Last month, Flipkart introduced the service in certain areas of Bengaluru, including HSR Layout, Gunjur, Bellandur, and Kadubeesanahalli. Notably, there has been a dramatic increase in the need for fast commerce services in these areas.
Flipkart is now in a stronger position than before to compete with market leaders like Zepto, Blinkit (owned by Zomato), and Swiggy Instamart, all of which have taken customers away from Amazon and Flipkart.
Users are increasingly drawn to swift commerce on Flipkart because of the convenience and speed of delivery, even though same-day delivery is already available across numerous categories. Nevertheless, not every city may implement rapid commerce.
According to Flipkart’s VP and head of groceries, Hari Kumar G., the two models—quick-commerce and next-day delivery—can coexist, and the business is looking into delivering quick-commerce services in some regions of the country depending on demand.
The View of Zomato on the Blinkit Expansion
The rapid commerce sector is dominated by Blinkit, which is owned by Zomato, as of January 2024. Zepto, on the other hand, has seen a tremendous increase in its market share, going from 15% in 2022 to almost 30% in 2024, thanks to the enormous money it raised last year.
Blinkit CEO Albinder Dhindsa has already announced intentions to keep growing the business, with 2,000 dark shopfronts planned for the end of 2026, up from 639 at present. Also, by March 2025, Zepto hopes to have doubled its dark shop network to 700.
Zomato, a platform for foodtech and rapid commerce, is going to buy out Paytm’s movie and ticketing division. The deal has been in the works between the two businesses for three months now. Following Blinkit in June 2022, this is the first significant acquisition for the Gurugram-based startup.
An announcement was made to the Bombay Stock Exchange (BSE) stating that Zomato has agreed to purchase Paytm’s entertainment ticketing business for INR 2,048 crore (about $244 million) in cash.
Details of the Deal
Zomato will receive full ownership of Orbgen Technologies (TicketNew) and Wasteland Entertainment (Insider), two subsidiaries of Paytm’s parent company One97 Communications, according to the terms of the agreement.
Along with the two subsidiaries, 280 current employees from TicketNew and Insider will also be a part of the agreement. Paytm, which is headed by Vijay Shekhar Sharma, purchased Insider in May 2017 and TicketNew in 2018 for a total of $40 million.
In FY24, the company reportedly made INR 297 crore in sales and INR 29 crore in adjusted EBITDA.
During the transition time of up to 12 months, the entertainment ticketing business—which includes movie, sports, and live event ticketing—will continue to function on the Paytm app. Assuming all agreements are met, the transaction is anticipated to finalise this quarter.
Why Zomato So Keen About This Acquisition?
As per market experts, the last quarterly results showed a fall in gross order value, which is bad news for stock market investors because it indicates that the Zomato’s primary food sector is slowing down, even though the reduction was small. Although some may see the decline as a temporary setback, others worry that the meal delivery sector is reaching its peak as it expands into more and more locations.
Therefore, many analysts and broking companies expect Blinkit, Zomato’s quick-commerce branch, to surpass Zomato’s primary meal delivery operation, and industry observers’ attention has recently shifted to Blinkit.
They should be able to satisfy investors’ appetite for growth with Zomato’s main food company making profits and Blinkit offering growth, right? Yeah, but that’s only for today.
It is unclear if Blinkit will be able to sustain Zomato’s growth in the future, even though it is currently driving it. This is because it is unclear if quick-commerce will gain traction in tier-2 and tier-3 cities after they have penetrating metro cities to their full potential.
So, for Zomato to continue its growth trajectory in the future, it needs a fourth engine, in addition to its online food ordering, Hyperpure by Zomato, and Blinkit industries. One possible candidate for the fourth engine is Zomato’s “Going-out” vertical, which includes eating and live events. This makes this deal a perfect combination for Zomato, considering its future growth.
Only two states, West Bengal and Odisha, allow alcohol home delivery, but media sources say six states may launch a pilot project after assessing it.
According to reports, Swiggy, BigBasket, Blinkit, and Zomato may soon deliver beer, wine, and liqueurs. Industry executives informed the media that New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Kerela, and Goa are considering experimental projects. The media reported that executives indicated authorities are weighing the move’s merits and downsides.
Maharashtra, Jharkhand, Chhattisgarh, and Assam allowed liquor delivery during Covid-19 lockdowns with limits. Retail executives in West Bengal and Odisha reported a 20-30% sales rise from online delivery.
Expansion’s Driver: Consumer Interest and State Evaluations in Alcohol Home Delivery
With the help of the social media network LocalCircles, ISAWI surveyed 33,000 people in eight different cities in May 2021 about spirits delivery. Customers in Hyderabad, Bengaluru, Delhi, and Chennai expressed an interest in home delivery services, with 81% citing safety, brand availability, and convenience as reasons to back up their response.
In order to weigh the pros and cons of online alcohol delivery, state officials are currently surveying e-commerce platforms and spirits producers.
Industry Support: Upside of Alcohol Home Delivery
Breweries and the industry as a whole have been quite supportive. Beverage and wine producers have indicated a lot of interest in home delivery of their products, according to industry experts. This includes United Breweries’ Kingfisher brand and Budweiser owner AB InBev. Because beer consumption is very consistent with food purchasing patterns, this trend is very attractive, especially to city dwellers.
Industry Challenges: Obstacles of Online Alcohol Delivery
Due to various political backlashes, perception issues, and pressure from physical retail bodies, delivery platforms continue to face obstacles when trying to execute online alcohol delivery plans.
According to HipBar creator Prasanna Natarajan, who spoke to a media house, the company’s services were halted due to “certain local lobby pressures” after they had begun operations in Karnataka in 2021. A complaint had even been launched at the Supreme Court by the company.
He went on to say that the regulations governing business in various areas vary substantially, making it difficult to establish businesses throughout large portions of the country. There’s concern about the potential consequences of underage buyers or instances of domestic violence resulting from careless drinking. Natarajan had informed the media that there is a fear that duties will be avoided and that the government will lose the three rupees in levies it receives for every rupee a manufacturer generates. This is because the government stands to lose this revenue.
There are, without a doubt, challenges to face. Businesses and consumers alike are excited about this pilot initiative that is taking place across multiple states in India. If this initiative is fruitful, it may serve as a model for similar endeavours in other sectors.
At the beginning of the new year, the two most prominent participants in the food delivery industry raised the platform fees by INR 1, which is equivalent to a 33 percent increase from INR 3 to INR 4. According to the predictions made by the media, the prices of consumer services would increase. This prediction was pretty much spot on thanks to Zomato and Swiggy, and it started on New Year’s Eve, which is the busiest day of the year for both of these companies.
Platform fees are not restricted to food delivery apps; Myntra, the top fashion eCommerce platform in India, is presently charging a platform fee of ₹20 for each order that is placed on its app. These fees are a component of the methods that the corporations employ to enhance their profitability and maintain their business models. The implementation of such fees, on the other hand, might vary, and some businesses may experiment with greater prices in the future or alter them based on the demand for specific services.
The most dedicated Zomato and Swiggy customers had to make some choices at the start of the new year. Should they decide to reduce their reliance on these platforms or keep paying ever-increasing platform fees to stay on top of them?
Starting on January 1, Zomato raised the platform fee from INR 3 to INR 4 per order in select areas. Unverified rumors circulated that on New Year’s Eve, Zomato briefly increased their platform fees to as much as INR 9 per order in several countries.
The price increases were justified by Zomato as “business calls” made after considering several variables. Coincidentally, Zomato’s order volume shot up to higher than the volume over the last six years combined, and the platform fees surged the day after New Year’s Eve.
The innovative approach and unwavering commitment to satisfying customers’ demands have contributed to Zepto’s steady rise to prominence, positioning it as the third-largest rival in the fast commerce space. Zepto is challenging industry heavyweights such as Swiggy Instamart and Blinkit, which is owned by Zomato, with a reputation for itself and a market share of over 20%. During its rise to prominence, Zepto has been known for its thoughtful approach to implementing platform fees, as well as its focus on user experience and operational performance.
In an attempt to boost income and operational efficiency, Zepto has decided to implement platform fees for a small number of users, which is different from the fee-free grocery order strategy of competitors Blinkit and Swiggy Instamart. Zepto’s plan, which starts at Rs 2 per order, follows the same model as established industries like eCommerce and restaurant delivery. Zepto emphasizes in its strategy introduction its commitment to sustainable growth and profitability over the long term and its willingness to try new things to stay ahead of the competition.
Size of the Online Food Delivery Market Across India From 2020 to 2023, With Estimates Until 2026
Aiming for Financial Gain
In addition to Zomato and Swiggy, other popular food delivery services like Uber, BigBasket, Myntra, and Dunzo impose extra charges (convenience charges, handling fees, and more) on top of the real delivery prices, which are typically discounted. Ola Prime Plus and Namma Yatri’s subscription plans for driver-partners are examples of new models that have emerged as a result of the revenue drive.
The fashion eCommerce behemoth Myntra, which is owned by Flipkart, started charging a fee for returns, which is one of its main selling points. The goal here is to correct unit economics.
According to Prosus, Swiggy’s principal investor, the company’s loss increased to $545 million in 2022 from $300 million the previous year, while Swiggy has not yet disclosed its financial results for FY23.
Platform fees are opening the way for the company to show a clear path to profitability in the next few months, which is necessary for its 2024 IPO. Platforms like Swiggy and Zomato will compensate to some degree by charging customers directly, even if discounts will still be around.
How much these fees are, how open they are, and how much value they give to everyone involved in the delivery process will determine if they are ethical.
The openness of these fees is also very important. Any fees and their purpose should be made plain to both customers and eateries. In an ethical system, food delivery fees would be reasonable, helping to sustain the industry while not unfairly harming any one participant.
India’s leading digital commerce entity Flipkart is working to venture into the fast-paced world of quick commerce to meet the burgeoning demand for rapid delivery of everyday essentials.
Flipkart has recently unveiled its latest initiative of same-day delivery service now available in 20 major Indian cities.
This strategic move underscores Flipkart’s unwavering dedication to elevating customer satisfaction, and convenience and to revolutionize the eCommerce landscape.
“We are committed to meeting evolving customer expectations and delivering excellence in value, selection, and speed, with more initiatives expected on this front in the coming months,” Walmart-backed Flipkart said in a statement.
This new initiative of same-day delivery will be for customers across cities including Ahmedabad, Bangalore, Bhubaneshwar, Coimbatore, Chennai, Delhi, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Ludhiana, Lucknow, Mumbai, Nagpur, Pune, Patna, Raipur, Siliguri and Vijayawada.
It would cover products like mobiles, essential items, electronics, home appliances, fashion, books, and lifestyle goods. The customers will get their products delivered before midnight if they place their orders by 1 pm without any extra charge.
Flipkart’s introduction of same-day delivery service represents a significant advancement in the Indian eCommerce market.
“We have invested in cutting-edge technologies, leveraged data analytics, and harnessed insights on demand patterns to ensure that we are well-equipped to anticipate and fulfill demand the very same day. I must acknowledge the hard work and dedication of our teams who have tirelessly contributed to making this vision a reality,” said Hemant Badri, Senior Vice President, Head of Supply Chain, Customer Experience & ReCommerce Business, Flipkart Group.
In the past year, quick commerce has surged into a billion-dollar industry with platforms like Blinkit, Zepto, and Swiggy Instamart poised to exceed USD 1 billion in revenue in the financial year 2023-24.
The surge in quick commerce has captured Flipkart’s interest, prompting the eCommerce giant to enhance its emphasis on the grocery sector.
As quick commerce constitutes approximately 40% of online grocery delivery, it is increasingly fueling growth. Flipkart’s renewed focus on grocery aligns with a broader transition away from conventional eCommerce models centered on sales and discounts.
As of now, these apps are providing quick commerce to consumers in major Indian cities:
Blinkit
Swiggy Instamart
Zepto
Started operations in
January 2022
August 2020
April 2021
Revenue as of FY 2023 (in Rs crore)
724
3221
2024
Revenue as of FY 2022 (in Rs crore)
236
2036
142
Funds raised for quick commerce (in U.S.$ million) US$ 1 mn = Rs 8.2 cr
569
700
361
Current market share (in %)
40%
37-39%
20%
It’s essential to acknowledge how its rivals have also expanded into quick commerce to meet evolving customer demands.
Here’s how some of Flipkart’s competitors have ventured into quick commerce:
Amazon India
Amazon has been a key player in the Indian eCommerce sector, and it has also delved into quick commerce to enhance its delivery capabilities. The company offers Amazon Prime Now, which provides ultra-fast delivery of essentials, groceries, electronics, and more within a few hours.
Reliance Retail
Reliance Retail, through its digital arm JioMart, has been rapidly expanding its presence in the e-commerce space. Leveraging Reliance’s extensive network of physical stores and warehouses, JioMart offers quick delivery of groceries, household essentials, and other daily items.
BigBasket
As a leading online grocery platform in India, BigBasket has capitalized on the growing demand for quick delivery of essential items. The company offers express delivery services for groceries and household essentials, ensuring that customers receive their orders within a few hours. BigBasket has the quick commerce feature BB Now too to get groceries delivered in 15-30 minutes.
Blinkit
Grofers now Blinkit has rebranded itself to reflect its commitment to rapid delivery. With its extensive network of local partners and warehouses, Blinkit ensures that customers receive orders within a few minutes, making grocery shopping seamless.
Blinkit has begun selling home appliances, puja essentials, Eid special offerings like prayer mats, thobe kurte, ‘sehri’ and ‘iftar’ needs, ‘Holi’ needs, sweets, colors, thandai, bakery items, meats, seafood, cosmetics, mobiles and accessories, electronics, baby care products and much more.
Swiggy and Zomato
While primarily known for their food delivery services, Swiggy and Zomato have also entered the quick commerce space by offering delivery of groceries, medicines, and other essential items.
Zepto
Zepto is also the name of a quick commerce platform that enables businesses to offer fast delivery services for groceries, bakery products, kitchen essentials, paan corner (betel leaf), tobacco, health and hygiene, toiletries, clothing, and other essentials. Zepto provides tools and infrastructure to facilitate within minutes delivery of goods to customers’ doorsteps.
Dunzo
Dunzo has become synonymous with hyperlocal delivery, with its Daily service taking it a step further by guaranteeing delivery within 19 minutes. From groceries to medicines to food from nearby localities to letters to clothes from the nearest boutique, Dunzo Daily fulfills all your daily needs with lightning speed.
While Flipkart maintains a strong foothold in the market, achieving revenue growth poses a continual challenge. With the emergence of competitors such as Zepto and Blinkit, there is a critical need for Flipkart to establish itself within the quick commerce sector.
As per media reports, Flipkart is also weighing options to expand into quick commerce with the introduction of dark stores. Dark stores are like mini warehouses designed for online orders.
Flipkart is also planning to buy Dunzo Daily. Despite having raised approximately USD 500 million in funding, Dunzo has struggled to secure additional investment and meet its staff payroll.
The hyperlocal delivery company has lost ground to newer competitors like Zepto, Swiggy, and Zomato’s Blinkit, leading to a drop in its market position.
Flipkart, valued at over USD 32 billion, is considering buying Dunzo, known for its local delivery skills. This move could be smart, but talks might take a while because Dunzo has ties to Reliance Retail, its main investor owning a 26% share.
Flipkart wants to be careful about what it buys, especially considering Dunzo’s connections, according to an article published by Business Insights Now on February 23.
The prospects of quick commerce, including Flipkart’s role, are exceptionally promising, driven by evolving consumer preferences, technological advancements, and market dynamics.
Flipkart, along with other quick commerce platforms, will capitalize on increasing smartphone penetration, internet connectivity, and digital payment systems to broaden its reach across diverse demographics and geographic regions.
By 2028, it is anticipated that the number of users in the quick commerce market in India will reach 56.4 million users. The user penetration rate, which currently stands at 1.8% in 2024, is projected to rise to 3.8% by 2028.
Meanwhile, the quick commerce market in India is anticipated to reach a revenue of USD 3.3 billion in 2024, with a projected compound annual growth rate (CAGR 2024-2028) of 27.42%. This growth trajectory is expected to propel the market volume to USD 8.8 billion by 2028.
Revenue of Quick Commerce Market in India
Conclusion
In summary, Flipkart’s expansion of its same-day delivery service epitomizes its dedication to setting new benchmarks of excellence in the eCommerce arena.
With a focus on speed, convenience, and customer satisfaction, Flipkart reaffirms its position as a trailblazer in India’s digital commerce revolution.
As the quick commerce market continues to evolve and expand, Flipkart’s strategic initiatives and dedication to customer satisfaction will shape its trajectory in the years to come.
The future holds endless possibilities, and Flipkart stands ready to embrace the opportunities that lie ahead, driving forward the evolution of online retail.
“Many believe Amazon and Walmart-owned Flipkart will continue to dominate the future of Indian eCommerce. In my humble opinion, I would not bet against the hometown teams at Zepto and Zomato,” said a LinkedIn post by Paul Hudson, Founder and CIO, of Glade Brook Capital.
Glade Brook Capital, which supported Zepto in Mumbai last year, also invested in Zomato’s parent company, Blinkit, back in 2019.
FAQs
In how many cities will Flipkart provide the same-day delivery service?
Flipkart will provide same-day delivery service in 20 major Indian cities including Ahmedabad, Bangalore, Bhubaneshwar, Coimbatore, Chennai, Delhi, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Ludhiana, Lucknow, Mumbai, Nagpur, Pune, Patna, Raipur, Siliguri and Vijayawada.
What will be the revenue of the quick commerce market in India in 2024?
The quick commerce market in India is anticipated to reach a revenue of USD 3.3 billion in 2024, with a projected compound annual growth rate (CAGR 2024-2028) of 27.42%. This growth trajectory is expected to propel the market volume to USD 8.8 billion by 2028.
Who are the competitors of Flipkart in the field of quick commerce?
The competitors of Flipkart in quick commerce include Dunzo, Amazon India, Reliance Retail, BigBasket, Blinkit, Zepto, Zomato, and Swiggy.
In Indian metro cities, the retail sector is changing fast with instant apps. Instant grocery delivery apps—Blinkit, Zepto, Swiggy Instamart, BBNow, and Dunzo Daily are leading this shift, making everyday shopping a breeze.
They are not just names; they represent the vanguard of quick commerce. These instant delivery apps are reshaping how consumers shop for everyday necessities.
Here’s a closer look at how these platforms are revolutionizing retail and what the future holds for this burgeoning industry.
In today’s fast-paced world, consumers demand convenience at their fingertips, and instant apps deliver precisely that.
With a few taps on their smartphones, shoppers can browse through an array of products, from groceries to household essentials, and have them delivered to their doorstep within a few minutes.
This consumer-centric approach has propelled instant apps to the forefront of the retail landscape, leaving traditional brick-and-mortar stores scrambling to keep up.
Industry Disruption
The impact of instant apps on the retail industry cannot be overstated. These platforms have disrupted conventional retail models, prompting retailers to rethink their strategies or risk becoming obsolete.
Thanks to fast delivery and a wide range of products, consumers are rushing to instant apps, fueling a major shift towards e-commerce and quick commerce.
Blinkit delivered 10,000 single roses by 10 am on Valentine’s Day this year.
Zepto sold more than 200,000 roses during Valentine’s week.
Blinkit delivered 20K+ chocolates in less than 10 minutes as they peaked at 406 chocolates per minute.
Zepto saw a 4x jump in sales on Chocolate Day.
In 2023, during the India and Australia World Cup finals, Swiggy Instamart experienced a surge, with the app registering a peak of nine jersey orders per minute.
On New Year’s Eve, Zomato achieved a groundbreaking number of orders on its app, nearly matching the total orders from the same day across the previous six years, from 2015 to 2020. “8,422 orders were placed at 8:06 pm – that’s 140 orders every second,” Deepinder Goyal said in a post on X, formerly Twitter.
Over Rs 97 lakh in tips were given to delivery partners on December 31, with more than 3,20,000 delivery partners serving customers across Zomato and its quick commerce business, Blinkit.
On New Year’s Eve, Swiggy processed over 480,000 biryani orders, equivalent to 1,244 dish units ordered every minute.
On New Year’s Eve 2023, Indians placed a record-breaking 6.5 million online food delivery orders, marking an 18% increase compared to the previous year.
Record-High In Orders For Swiggy, Zepto, & Blinkit; Insights From CEO Aadit Palicha & Rohit Kapoor
Key Players
As of now, these apps are providing quick commerce to consumers in major Indian cities:
Blinkit
Swiggy Instamart
Zepto
Started operations in
January 2022
August 2020
April 2021
Revenue as of FY 2023 (in Rs crore)
724
3221
2024
Revenue as of FY 2022 (in Rs crore)
236
2036
142
Funds raised for quick commerce (in U.S.$ million) US$ 1 mn = Rs 8.2 cr
569
700
361
Current market share (in %)
40%
37-39%
20%
Blinkit
Formerly known as Grofers, Blinkit has rebranded itself to reflect its commitment to rapid delivery. With its extensive network of local partners and warehouses, Blinkit ensures that customers receive their orders within a matter of minutes, making grocery shopping a seamless experience. The company has begun selling home appliances, chargers, headphones, smartwatches, lighting solutions, batteries, electronic accessories, and more.
Zepto
Zepto has carved a niche for itself in the instant delivery space, offering a wide range of products, including groceries, electronics, fruits, vegetables, and personal care items. Leveraging advanced logistics technology, Zepto guarantees swift delivery, catering to the on-the-go lifestyle of metro dwellers.
Swiggy Instamart
Building upon the success of its food delivery platform, Swiggy has ventured into quick commerce with Instamart. Partnering with neighborhood stores, Swiggy Instamart promises delivery in under 30 minutes, ensuring that customers never run out of essentials.
BBNow
BigBasket, a household name in online grocery shopping, has launched BBNow to tap into the burgeoning demand for instant delivery. It guarantees delivery within 15-30 minutes, and in the event of a delay, offers a 5% cashback, subject to certain terms and conditions such as extreme traffic, peak hours, and unforeseen circumstances.
Dunzo Daily
Dunzo has become synonymous with hyperlocal delivery, and its Daily service takes this a step further by guaranteeing delivery within 19 minutes. From groceries to medicines to letters to clothes from tailors, Dunzo Daily fulfills all your daily needs with lightning speed.
Amazon Fresh
Amazon’s grocery delivery app, Amazon Fresh is not into 10-minute delivery but it takes grocery orders via the Amazon Fresh website or mobile app. The company aims to deliver goods at home within 2-4 hours of placing order.
Flipkart Plans Foray
In the fast-paced world of eCommerce, eCommerce giant Flipkart is gearing up to compete with established players like Swiggy’s Instamart, Zomato’s Blinkit, and Zepto.
As per industry insights, Flipkart is also building its infrastructure to expand into quick commerce with the introduction of dark stores.
Dark stores are essentially mini warehouses designed for online order fulfillment. They operate discreetly, away from regular consumers, and boast enhanced inventory storage capacity and streamlined operations.
Flipkart’s decision to venture into quick commerce stems from market dynamics. The firm is aiming for rapid deliveries within 10-15 minutes in major cities like Bengaluru, Delhi (NCR), and Hyderabad, as per reports.
“At Flipkart, customer-centricity is at the core of everything we do. We constantly work towards delivering a wide range of products to customers with speed. Over the past few months, we have made several investments to enhance our delivery capabilities, including adding same-day delivery in 20 cities. This covers mobiles, essential items, electronics, home appliances, fashion, books and lifestyle products. We are committed to meeting evolving customer expectations and delivering excellence in value, selection and speed, with more initiatives expected on this front in the coming months,” said Flipkart’s spokesperson on a query whether Flipkart is planning to enter the quick commerce business.
Recent statistics indicate a notable loss in Flipkart’s grocery sales to Blinkit and Instamart, attributed to their lightning-fast delivery services, often within 15 to 20 minutes. This reflects a broader consumer preference for convenience and speedy services, prompting Flipkart to adapt its strategy accordingly.
“The market is already moving this direction, with Zomato and Zepto expanding their product assortments, Amazon offering same day delivery in select Indian cities and Walmart-owned Flipkart recently announcing a similar move,” said Glade Brook Capital Founder and CIO Paul Hudson on March 6, 2024 in his LinkedIn post.
Glade Brook Capital is a US-based venture capital firm, which has invested in Zepto and Zomato.
By leveraging the efficiency of dark stores, Flipkart aims to regain market share and cater to evolving consumer preferences. The move signifies a strategic pivot aimed at aligning with market demands and providing swift, seamless delivery experiences to customers.
Future Market Estimations
The future for instant apps in Indian metro cities shines brightly.
According to Inc42 data, the quick commerce sector in India experienced a rapid surge in popularity between 2021 and 2023, raising USD 4.2 billion in funding.
According to industry projections, the quick commerce segment in India is expected to witness exponential growth, with estimates suggesting a market size of USD 5 billion by 2025.
This growth trajectory is fueled by the increasing penetration of smartphones, rising internet connectivity, and changing consumer preferences.
As technology progresses, these platforms will evolve into even more efficient and user-friendly solutions, providing personalized recommendations and seamless shopping experiences.
“Together with Swiggy Instamart (where Glade Brook is not an investor), Zepto and Zomato-owned Blinkit have led the growth of this sector, from start-up to millions of users and tens of thousands of crores (billions of US dollars) in revenue in less than 3 years,” Hudson said in his insightful article on professional networking site LinkedIn.
Advancements in logistics, Artificial Intelligence, and machine learning will play pivotal roles in streamlining operations, leading to quicker delivery times and heightened customer satisfaction.
“India’s quick commerce market is experiencing rapid growth due to increasing smartphone penetration and a young tech-savvy population. By 2028, it is anticipated that the number of users in the Quick Commerce market in India will reach 56.4 million users. The user penetration rate, which currently stands at 1.8% in 2024, is projected to rise to 3.8% by 2028,” as per the findings of data gathering online platform Statista.
Furthermore, the proliferation of smart devices, more and more innovation in the retail sector, refinement in apps, and the impending rollout of 5G technology will catalyze the expansion of instant apps’ reach.
With faster and more reliable internet connectivity, these platforms will extend their services to even the country’s most remote corners, democratizing access to essential goods.
As urbanization continues unabated and the demand for convenience escalates, the potential for instant apps to capture a significant market share is immense.
More Power to Consumers
The availability of goods through instant apps can be a game-changer for the retail sector. It not only changes how one shops but also gives power to consumers.
With instant apps, people can easily find what they need, no matter where they are.
This means big changes in how customers buy things. In Indian metro cities, the future of instant apps looks promising. They’ll keep getting better and reaching more people.
As they improve with new technology, nationwide shopping will become quicker, simpler, and more tailored to each person’s needs and thoughts.
Despite their rapid growth, instant apps face several challenges and stiff competition in the market.
One of the primary hurdles is ensuring seamless logistics and efficient last-mile delivery.
The reliance on a network of delivery partners and the management of inventory in real-time pose significant operational challenges.
Additionally, competition among instant apps is intense, with players vying for market share through aggressive marketing strategies and innovative offerings.
Solutions and Innovation
To overcome these hurdles, instant apps are leveraging technology and innovation to streamline operations and enhance the user experience.
Advanced logistics algorithms optimize delivery routes, minimizing delivery times and maximizing efficiency.
Real-time inventory management systems ensure that products are readily available, reducing the likelihood of stockouts. Moreover, partnerships with local vendors and neighborhood stores expand the product assortment, catering to diverse consumer preferences.
Making Life Easy for Users
Instant apps have transformed the lives of users in myriad ways, offering unparalleled convenience and flexibility.
Busy professionals can now skip the hassle of visiting retail shops, grocery shopping, and household errands, they can just rely on instant apps to fulfill their daily needs within minutes.
Based on the region, the Southern part of India captured the major market share in the India Quick Commerce market. The Q-commerce companies are expanding their presence in metro & Tier 1 cities such as Hyderabad, Bangalore, Pune, Mumbai, Chennai, etc., in the Southern region.
Moreover, the major factors attributing its demand in these prime cities are the presence of the working population, large internet penetration as well as high awareness regarding the usage of technology.
“The individuals living in these cities are more tech-oriented & are more likely to refer to an online platform to purchase their day-to-day groceries due to their busy lifestyles, aging populations, and the prevalence of work from home. Hence, this leads to a lower preference to visit stores,” said a report ‘India Quick Commerce Market Research Report: Forecast (2023-2028)’ by MarkNTel Advisors.
Parents juggling work and family responsibilities find solace in the ability to order essentials at the touch of a button, saving precious time and energy.
Moreover, the seamless integration of payment gateways and user-friendly interfaces ensures a hassle-free shopping experience, further enhancing user satisfaction. These instant delivery apps are attractive as they provide coupon codes, discount offers, and cashback for using varied payment gateway options.
Transforming Shopping for Seniors and Mobility-Challenge
Instant apps are incredibly useful for senior citizens and people with disabilities who face challenges in visiting stores and standing in long queues. They can browse through a wide range of products and make purchases with just a few taps on their smartphones or tablets.
These apps are designed with accessibility features that cater to individuals with different disabilities. This includes features such as voice commands, screen readers, and adjustable font sizes, making it easier for them to navigate the app and complete transactions independently.
For individuals with mobility issues or chronic pain, visiting stores and standing in queues can be physically exhausting and uncomfortable. Instant apps alleviate this strain by allowing them to shop from home, avoiding the need to navigate crowded aisles or wait in long lines.
Instant apps often offer personalized recommendations based on past purchases and preferences. This tailored shopping experience can be beneficial for senior citizens and people with disabilities, ensuring that they find items that meet their specific needs and preferences without the hassle of browsing through crowded shelves.
Conclusion
The rise of instant apps in Indian metro cities marks a paradigm shift in the retail industry.
Blinkit, Zepto, Swiggy Instamart, BBNow, and Dunzo Daily are at the forefront of this revolution, offering consumers unparalleled convenience and efficiency. As these platforms continue to innovate and evolve, they will redefine the way we shop, setting new standards for convenience, speed, and customer satisfaction.
The future of retail is here and now.
FAQs
What is Quick Commerce?
Quick Commerce, also referred to as Q-commerce, is a type of eCommerce where the emphasis is on quick deliveries, typically in less than an hour.
What are the best Quick Commerce companies in India?
Swiggy, Dunzo Now, Blinkit, Big Basket, and Zepto are the major companies operating in the Indian Q-Commerce Market.
What is the projected user expansion in the Quick Commerce sector within the Indian market in the future?
By 2028, it is anticipated that the number of users in the Quick Commerce market in India will reach 56.4 million users.
The Covid-19 pandemic’s impact on the supply chain resulted in the development of quick commerce, a novel business model where products and services are delivered within 10 to 30 minutes of being ordered.
Quick commerce is a new way of doing business on the internet that involves taking advantage of the benefits of digital technology in order to create a more efficient, personalized shopping experience for customers. This includes things like offering free shipping on all orders over a particular amount, offering free returns and exchanges, and even allowing customers to pay with a credit card.
The idea behind quick commerce is that it creates a better customer experience by helping businesses connect with their customers more quickly and effectively than traditional methods. It also helps businesses get through some of the logistical challenges involved with online marketing, such as managing customer data and tracking customer behaviour across multiple channels.
As per Statista, the food and grocery delivery market is expected to rise to 72.3 billion by 2025.
How Dark Stores are Speeding up Grocery Deliveries?
What is Quick Commerce?
It is characterized as a distinct business model with tiny order placement and delivery window and is frequently referred to as the next generation of eCommerce. Due to GenZ’s dominance of the digital ecosystem, the delivery cycle has changed from a 1-day delivery window to a 10-to-30-minute period.
Quick Commerce is an expedited order fulfilment method that handles micro to small orders of food, including groceries, office supplies, prescription drugs, and many other items. The main emphasis is on serving micro, and smaller amounts of light-weighted items, from everyday shopping to pharmaceutical needs.
Revenue of Last-mile Food and Grocery Market Worldwide in 2020 and 2025
Features of Quick Commerce
Quick Commerce is a complete commerce solution that comes with many features and benefits. It is designed to provide you with a wide range of features and benefits, including:
Fast Delivery Speed
Quick Commerce has an impressive array of features including quick delivery of products and services. The ability to get your products to your customers as soon as possible is the primary objective of adopting this business model.
Now customers don’t have to wait long for their products, nor should they have to pay extra money for shipping. Quick commerce companies can ship orders instantly because they have the necessary warehouse facilities, including micro-fulfilment centres and the required technology for demand forecasting, inventory allocation, and last-minute courier delivery.
Micro-Fulfillment Facilities
The micro-fulfilment facilities or micro-warehouses are a crucial component of quick commerce. Micro-fulfillment is when you send out small amounts of products at a time, instead of large shipments. This enables to keep the costs down and also allows serving customers more quickly and efficiently than ever before.
Having the orders delivered by micro-fulfilment facilities ensures that all orders are fulfilled at high speed and low cost. It is a new way to move your products quickly and easily. It allows you to fulfil orders in minutes instead of days.
Convenience
With quick commerce, you can buy anything with just a click. This business model aims at providing the utmost convenience and a better shopping experience to its customers. The most significant benefit of Q-commerce is its ability to allow customers to shop for any product at any time of the day simply with their smartphones without going anywhere and it will be delivered right to their doorstep.
Customers can have their orders delivered at any time that is convenient for them, thanks to Q-commerce. It does not impose any restrictions on time for customers. The service is available 24*7 and offers seamless transactions in real-time.
Moreover, customers are guaranteed quality and delivery because these businesses have a good reputation.
Lower Prices
The Q-commerce businesses frequently purchase goods in bulk, lowering the average cost of each product and enabling them to provide great deals or discounts. This allows the platforms to satisfy the needs and demands of the customers and gives them a competitive advantage against the other eCommerce competitors.
Furthermore, it is easy to attract a larger audience when a platform is offering good-quality products and services at lower rates than its competitors. This will increase the total sales of the company and generate more revenue.
Easy Order Monitoring and Tracking
Blinkit, Indian Quick Commerce – Order Tracking and Monitoring
Quick commerce also offers order tracking, enabling users to follow their orders. Customers can track all their orders in a single place and make them easily available for customer support or other necessary actions.
It allows customers to stay informed about their products in case of a delay in delivery. This type of business model also allows to set up automatic re-orders so that if certain products sell out, they will be restocked immediately. Blinkit, one of India’s popular quick commerce platforms, provides quick delivery of various items and also allows you to track and monitor your order.
One-Stop Shopping
Instacart, American Quick Commerce – One-stop Shop for Various Products
The companies that offer quick commerce services create applications that allow consumers to order products online from a single platform, but also offer them the opportunity to pick up their purchases in person from physical stores. This means that a customer can order many things from one-stop without roaming around in different stores and have them delivered to their home. For example, the American quick commerce platform, Instacart, delivers a range of more than 500 million products across the USA and Canada. It also provides new offers from time to time to attract more customers.
Pay Special Attention to Items That Are in High Demand
Quick commerce businesses list the most popular things on their apps rather than maintaining an inventory of all products. These include groceries, stationaries, hygiene products and several other items that clients purchase more regularly, if not daily.
This tactic lowers the cost of the warehouse and storage while allowing the business to lease smaller warehouses inside the cities rather than developing larger ones on the outskirts. For instance, the Indian q-commerce company, Blinkit focuses on 2,000 high-demand goods in its inventory.
Delivery Pricing Structure
Due to the additional expenses associated with the last-mile delivery system that q-commerce businesses must pay, their business models are more expensive than the typical eCommerce firms.
Due to this, most of these firms only charge a small delivery cost to their clients, which typically fluctuates based on the order’s value and the customer’s location relative to the cloud storage.
The Demand for Quick Commerce
Monthly Orders for Groceries from Fast Delivery Apps in India (2022)
Due to the increased emphasis that consumers are placing on online purchasing behaviourism, well-stocked massive warehouses have made way for nearby micro-warehouses. Many companies have fully embraced the notion to attain the tremendous product-fit concept to the current internet markets. As a result, the shift from the good conventional model to the quick commerce model significantly impacts how any company defines its value offer.
Over the past several years, interest has grown in several quick commerce businesses, including those that have a marketplace model and concentrate mainly on groceries, such as GoPuff, Weezy, Glovo, Delivery Hero, and Instacart. These firms specialize in quick Commerce, where clients frequently require or desire things delivered promptly and mean for immediate use.
Companies like Delivery Hero and Gorillas are significant players in the business. The former recorded 400% year-on-year growth while the latter raised €245 million leading to a $1 billion valuation, making it a unicorn in just nine months of its existence.
The greatest amount ever funded by a startup in Spain, Glovo, a different q-commerce business, raised $530 million in a Series F round.
Over the past few years, India has also seen an incredible rise in quick commerce startups like Blinkit (formerly Grofers), Dunzo, Zepto, and BigBasket.
The q-commerce approach can prove to really beneficial for businesses. The following are some of the benefits of opting for the q-commerce approach:
Businesses that use a Q-Commerce strategy are better able to satisfy their consumers. In doing so, companies can create and maintain customer loyalty as customers will remember the brand more if they have a memorable and rewarding shopping experience.
Opting for a q-commerce approach in your business will allow you to have an expanded selection of goods. You will be able to sell the goods that you were not able to because of the need for urgency in their distribution.
Having a quick commerce approach means local delivery of goods. Since the delivery radius is reduced it leads to lower logistics costs than the traditional shipping methods. In this way, you can use the saved money in other areas of your business.
It will help in increasing the conversion rate as quick and quality delivery is something that almost every customer loves.
Conclusion
Quick commerce is a quicker approach to commerce that allows for more flexibility in the way digital products and services are created, sold, delivered and consumed.
Quick commerce is important because it provides a way to create an online presence that is both efficient and effective. With Quick Commerce, you can build your online presence using tools that are better suited to your business as opposed to traditional methods such as setting up an eCommerce store.
FAQs
What is quick commerce?
In simple terms, quick commerce is eCommerce’s faster version. It is similar to traditional eCommerce with the only difference being the time of delivery. Quick commerce delivers goods within a few minutes.
What is a dark grocery store?
It refers to a distribution centre or outlet which is only meant for online shopping platforms. These stores are only meant for serving online orders and are not open to the general public.
The days when we had to go to various retail stores to buy things for ourselves are going away. The increasing technology has given a massive rise to retail startups.
With the expansion of digitization, everything is going online. Be it classes, courses, jobs, shopping, or more, all these can be done just with the internet and an internet supporting device.
Many players like Amazon have been in existence for quite a long time. But the increasing adaptation of Indian customers towards online shopping has given a rise to more players in the market.
Now, there are various retail startups in India that are going super well and making great progress. These include Nykaa, MeatRoot, Generico, and many more.
These are the startups that deal in the sale of goods and services to customers. These are responsible for providing the products and services that we need from clothing, food, home appliances, labor, etc.
Some retail startups may also be the producers themselves. The others, however, connect the producers with consumers. The online retail industry has seen a great expansion in the past decade.
These are mostly involved in the retail sale of stuff through electronic shopping which means through their sites and applications. They may or may not have store retailing.
Begging a retail startup can be super challenging for any entrepreneur. This is because of the increasing rise in the competitors and risks in the market. Such businesspersons are the ones who are good at multi-tasking, willing to handle risks, and also survive and thrive in a competitive environment.
Which is The Largest Retailer in India?
Reliance Retail
Reliance Retail Revenue Growth
The name that every Indian is familiar with is Reliance. Reliance Retail is the largest retailer in India. In 2006, the enterprise decided to enter the retail industry by initiating its subsidiary, Reliance Retails. Mukesh Ambani founded this and when it comes to profit it is known to be the largest retailer in India. The headquarters is in Mumbai.
It includes Reliance Fresh, 7 Eleven, Reliance Trends, and Reliance consumer brand.
Top Retail Startups in India
Retail startups have now been existing in India for quite some time. The pandemic gave a great rise to retail industry. It not only strengthened the existing startups but also paved way for the new ones.
The following are the top retail startups in India:
It is a beauty retail startup that sells beauty, wellbeing, and apparel products. It was founded in the year 2012. The founder is Falguni Nayar. The headquarters is in Mumbai. It provides products from brands like Maybelline, Lakme, Loreal, and more. Along with these, Nykaa offers a wide range of products under its name as well.
Its products are available on its website, application, and offline stores. It is one of the most successful retail startups that has now acquired the status of a Unicorn Startup in India.
It is a marketplace over the internet that belongs to the industry of retailing. Myntra was founded in 2007 and has headquarters in Bengaluru. The founders are Mukesh Bansal, Ashutosh Lawania, Sankar Bora, Raveen Sastry, and Vineet Saxena.
It enables the customers to purchase a great range of products. The products include apparel, lifestyle, accessories, mugs, and more.
Flipkart
Founded: 2007 Founder: Sachin Bansal and Binny Bansal Headquarters: Bengaluru
It is another digital retail startup founded in the year 2016. Paytm mall provides many domestic and foreign products. Vijay Sharma is the founder. The headquarters is in Bengaluru.
The platform allows the customers to purchase many products at reasonable prices. The products include apparel, furnishing, electronics, and many more.
Blinkit
Founded: 2013 Founder: Saurabh Kumar and Albinder Dhindsa Headquarters: Gurugram
Blinkit (previously known as Grofers) is an online supermarket established in the year 2013 by Saurabh Kumar and Albinder Dhindsa. The headquarters of the startup is in Gurugram, Haryana. This grocery delivery platform links the consumers with local stores.
When it comes to retail startups, Blinkit is sure to be a prominent name. It provides a great variety of products. These include foodstuffs, fruits and vegetables, bakery, beauty, and more.
Lenskart
Founded: 2010 Founder: Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi Headquarters: Faridabad
It is an Indian eyewear marketplace established in the year 2010. The founders are Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi. The headquarters is in Faridabad, Haryana. This allows customers to have direct access to their preferable eyewear.
Founded: 2012 Founder: Vineeta Singh and Kaushik Mukherjee Headquarters: Mumbai
It is an operator of an online retail platform for cosmetics. It came into existence in the year 2012. Founders are Vineeta Singh and Kaushik Mukherjee. The headquarters is in Mumbai. The products offered by Sugar Cosmetics are available online and in offline stores too.
It offers a great collection of cosmetic products like lipsticks, eyeliners, concealers, and many more. It is the quickest growing startup in the field of beauty in India.
Bombay Shaving Company
Founded: 2015 Founder: Shantanu Deshpande and Rohit Jaiswal Headquarters: New Delhi
It is a specialty retailer of grooming products for both men and women. It was founded in the year 2015 by Shantanu Deshpande and Rohit Jaiswal. The operational center is in New Delhi.
The startup’s products have become a popular choice of many. Its products include razors, lotions, grooming kits, and more.
Chumbak
Founded: 2010 Founder: Vivek Prabhakar and Shubhra Chadda Headquarters: Bengaluru
It is a design-based retail startup established in the year 2010. The founders are Vivek Prabhakar and Shubhra Chadda. The main center of operations is in Bengaluru. The products are influenced by the world’s different forms of art and culture.
It also has various offline retail stores. It provides an enormous variety of products. These include home décor, gifting and lifestyle, apparel, and more. The retail startup is super popular for its fun and colorful products.
FirstCry
Founded: 2010 Founder: Amitava Saha and Supam Maheshwari Headquarters: Pune
It is an online retailer that offers more than two lakhs of baby care and kids products. It came into existence in the year 2010. Founders are Amitava Saha and Supam Maheshwari. The main office is in Pune. Firstcry offers products through both online and offline stores.
The customers get to have its products easily and at reasonable rates. It offers many different products. These include children’s apparel, footwear, toys, gifts, accessories, and many more.
Founded: 2011 Founder: Ashish Shah and Ambareesh Murty Headquarters: Mumbai
It is a retail startup that deals in furniture and home merchandise. Ashish Shah and Ambareesh Murty established it in the year 2011. The headquarters is in Mumbai. It provides products from its own brand as well as from others.
Founded: 2016 Founder: Ajai Thandi, Arman Sood, and Ashwajeet Singh Headquarters: New Delhi
It is an internet retail startup established in the year 2016. It deals in coffee products. The founders of it are Ajai Thandi, Arman Sood, and Ashwajeet Singh. The main office is in New Delhi.
Its coffee products are super famous and relished by many as these are made from arabica beans. It sells its products online and also has many outlets in different cities in India.
Licious
Founded: 2015 Founder: Vivek Gupta and Abhay Hanjura Headquarters: Bengaluru
The specialty retail startup offers top-quality meat products. It came into existence in the year 2015. The founders are Vivek Gupta and Abhay Hanjura. The headquarters is in Bengaluru.
It is an Indian retail tech startup established in the year 2016. Khushnud Khan and Rishi Raj Rathore are the founders of Arzooo. The operational center is in Bengaluru. The startup is a provider of a great collection of electronic products.
The platform supports opposite auctions where instead of buyers, the sellers tend to propose the price for which they are ready to sell. This helps people to have a fair price for their selected products.
Faasos
Founded: 2011 Founder: Jaydeep Burman and Kallol Banerjee Headquarters: Pune
It is a retail food-providing startup started in the year 2011. Founders are Jaydeep Burman and Kallol Banerjee. The headquarters is in Pune. Faasos offers a cloud-kitchen and dark kitchen model that provides food.
It runs more than 160 kitchens to provide meals to consumers. Whether you want biryani or your favorite dessert, the startup enables you to get it in no time.
It is a retail and food-tech venture founded in the year 2019. The founders are Vaibhav Singhal, Nikhil Monga, and Swati Agarwal. The headquarters is in Noida, Uttar Pradesh. It enables people to straight-up place orders from the partner stores through the app.
As the name suggests, it eases up the shopping experience for users without waiting in the checkout queues.
MeatRoot
Founded: 2014 Founder: Mohit Bhonde, Vrushali Babar, and Shrikant Babar Headquarters: Pune
It is a retail startup for meat products founded in the year 2014. The founders are Mohit Bhonde, Vrushali Babar, and Shrikant Babar. The headquarters is in Pune. The startup is an online store for fresh, frozen, and processed meat.
It offers products like seafood, chicken wings, exotic meat, pork, duck, goat meat, boneless chicken, and more.
DealShare
Founded: 2018 Founder: Vineet Rao, Sourjyendu Medda, and Sankar Bora Headquarters: Jaipur
It is an online purchasing startup founded in the year 2018. Its main office is in Jaipur, Rajasthan. Vineet Rao, Sourjyendu Medda, and Sankar Bora are the founders. Its platform provides a great variety of products to the customers.
It allows people to purchase products easily and at cheaper rates. The products offered include fruits, vegetables, accessories, furnishings, etc.
Healthkart
Founded: 2011 Founder: Sameer Maheshwari and Prashant Tandon Headquarters: Gurugram
It allows customers to get everything related to fitness at one stop. It offers protein, vitamin supplements, products for weight loss, personal trainers, and more.
Zeno Health
Founded: 2017 Founder: Siddharth Gadia and Girish Agarwal Headquarters: Mumbai
Zeno Health (earlier Generico) is a pharmacy retail startup established in the year 2017. The founders are Siddharth Gadia and Girish Agarwal. The headquarters are in Mumbai. It operates a chain of retail pharmacy stores to offer generic medicines at a reasonable price.
It offers great-quality medicines and also has a team of drugstore advisors at its stores. The main aim of this retail startup is to make healthcare more reachable and economical.
Conclusion
The startups are growing strong in India. One of the most important industries that have been seeing a great rise in terms of startups is the retail industry. In modern times, Indian customers are becoming more and more comfortable with online shopping. This helps them to have more variety and also cuts the role of middlemen.
Over the years, many retail startups like Myntra, Nykaa, Pepperfry, and the other above-mentioned have made great progress. These startups are transforming the traditional ways of retail business. These are sure to grow further and also inspire new startups in the field.
FAQs
Which are the top retail startups in India?
Top Retail startups in India are:
Nykaa
Myntra
Flipkart
Paytm Mall
Blinkit
Lenskart
Sugar Cosmetics
Bombay Shaving Company
Chumbak
FirstCry
Which is the largest retailer in India?
Reliance Retail is the largest retailer in India.
Which is the world’s largest retailer?
Amazon and Walmart are the world’s largest retailer.
Nitin Konde
