JioMart, the digital commerce division of Reliance Retail Ventures Limited (RRVL), announced on October 17 that it had extended “quick” deliveries to over 1,000 cities. Alongside its Q2 FY26 results, RRVL released a statement stating that its “quick” delivery operations now cover more than 5,000 pincodes overall.
JioMart’s approach to rapid commerce involves orders being delivered in less than 30 minutes, in contrast to competitors like Blinkit, Instamart, and Zepto that deliver within 10 minutes. With operations spanning 5,000 pin codes and served by over 3,000 outlets in more than 1,000 locations, JioMart is the fastest-growing quick hyper-local commerce platform, according to a statement from RRVL.
Based on this, the conglomerate reported that JioMart’s average daily orders for its 30-minute delivery service increased by 200%+ YoY and 42% QoQ. According to JioMart, the platform’s seller base increased 20% YoY during the reviewed quarter, and it attracted 58 lakh new customers overall in Q2 FY26, up 120% QoQ.
JioMart reported that AJIO Rush, its newly introduced four-hour online clothing delivery service, is currently available in 300 pincodes. The business also stated that “AJIO Rush gained significant traction and was live in over 300 pin codes across the top 6 cities.” It is important to remember that in the first quarter of FY26, AJIO Rush was introduced in six cities. In the meantime, the retail behemoth supported by Reliance said that the rapid clothing service outperformed regular AJIO orders in terms of conversion rates, average selling price, and returns.
According to a statement from RRVL, the service produced better outcomes than the platform average, including a 16% increase in average selling price (ASP), a 17% improvement in conversion rates, and a 500 basis point decrease in sales returns. At the end of Q2 FY26, Shein, which Reliance relaunched in India earlier this year, had more than 25,000 options, over 6 million app downloads, and 11.4 million monthly active users (MAU).
Reliance Retail’s outstanding performance during the quarter was driven by our unwavering commitment to operational excellence, investments in stores and digital platforms, and festive shopping across consumption baskets, according to RRVL executive director Isha Ambani’s statement to the media. As consumers benefit from cheaper prices, adjustments in the GST rate will further stimulate the rise of spending.
Financial Dynamics of Reliance Retail
Overall, Reliance Retail’s net profit increased from INR 2,836 Cr in the previous quarter to INR 3,457 Cr in Q2 FY26, a 21.9% increase. Additionally, revenue from operations increased by 19% to INR 79,128 Cr in the reviewed quarter from INR 66,502 Cr in the second quarter of FY25.
However, the digital streaming division of Reliance Industries Ltd. (RIL) had a mixed quarter. In Q2 of FY26, JioHotstar averaged about 40 Cr monthly active users, up from an average of 46 Cr MAUs in the previous quarter. This was mostly caused by the OTT platform’s post-IPL slowness. Consolidated net profit for Jio Platforms, RIL’s digital division, increased 13% to INR 7,379 Cr in Q2 FY26 from INR 6,539 Cr in the same quarter last year.
From INR 31,709 Cr in Q2 FY25 to INR 36,332 Cr in the reviewed quarter, operating revenue increased by 15%. During the reviewed quarter, RIL’s net profit increased 16% YoY to INR 22,146 Cr, while its gross revenue increased 10% YoY to INR 2.83 Lakh Cr.
Quick Shots
•Reliance
Retail’s JioMart has extended its “quick” delivery service to 1,000+ cities,
covering over 5,000 pincodes across India.
•Unlike
10-minute rivals (Blinkit, Zepto, Instamart), JioMart delivers within 30
minutes, focusing on reliability and reach.
•JioMart’s
daily orders surged 200% YoY and 42% QoQ, reflecting strong adoption of its
quick delivery model.
•Platform’s seller network grew 20%
YoY, adding 58 lakh new customers in Q2 FY26, up 120% QoQ.
Swiggy, a meal delivery and fast grocery platform, announced that its board has authorised the process of selling and transferring its rapid commerce (q-commerce) business, Instamart, through a slump sale to Swiggy Instamart Pvt Ltd, an indirect, step-down, fully owned subsidiary.
According to the stock filing, on September 23, 2025, the Board of the Company approved the slump sale of the company’s Instamart undertaking. The approval also gave the directors and officers of the company the authority to sign a business transfer agreement (BTA) and other relevant documents to carry out the transaction.
The Slump Sale to be Completed by FY2026
It is anticipated that the slump sale will be finished after the third quarter of FY26. According to the corporation, the sale includes all pertinent assets, liabilities, documents, intellectual property, permits and licences, employees, and contracts. According to a Swiggy representative, Instamart has grown significantly in the last three years.
The brand’s quick-commerce business continued to develop in Q1 of FY 2025–2026, with a 108% year-over-year increase in gross order value. With its gross order value and user base expected to surpass that of Swiggy’s food delivery business in the near future, Instamart has likewise risen from the shadow of the latter to become a stand-alone brand.
While guaranteeing that the listed parent company retains full ownership, the subsidiary structure is intended to assist this growth pace by offering more transparency, operational flexibility, and a tighter strategic focus.
Financial Dynamics of Instamart
Instamart now makes up a considerable portion of Swiggy’s revenue. In FY25, the company’s revenue was INR 2,129.6 crore, or 24.2% of Swiggy’s total revenue. With a negative net value of INR 297.7 crore as of March 31, 2025, it is still bleeding, nonetheless.
On the effective date, the transaction will be carried out at Instamart’s book value of its assets and liabilities. The transfer price will ring-fence Instamart’s operations within a distinct corporate structure rather than reflecting the company’s market potential because its book value was negative at the end of FY25. After the transfer is finished, the subsidiary will give Swiggy a lump-sum cash payment. The reorganisation occurs as listed food-tech companies are increasingly establishing rapid commerce as a stand-alone growth engine.
Since acquiring Blinkit in 2022, rival Zomato has been releasing Blinkit’s financial results on a quarterly basis. In Q1 FY26, Blinkit accounted for about 32% of Zomato’s total revenue, and the company’s losses decreased when measured by contribution margin.
Swiggy may be attempting to offer comparable visibility on its rapid commerce company while maintaining flexibility for future capital raising by establishing a special subsidiary for Instamart. With Zomato, Swiggy, Flipkart, and Amazon expanding their dark store networks and delivery fleets, quick commerce has emerged as the new arena of competition for food tech giants. Despite the category’s explosive expansion, listed businesses are increasingly using corporate structuring as a tool to reassure public market investors due to its high cash burn.
Quick
Shots
•Board approved the move on September
23, 2025, authorising a Business Transfer Agreement (BTA).
•Transaction to be completed by Q3
FY2026, including assets, liabilities, IP, contracts, and staff.
•Instamart’s gross order value grew
108% YoY in Q1 FY26 and may soon surpass Swiggy’s food delivery business.
•Subsidiary model aims to boost
transparency, flexibility, and strategic focus while retaining 100% ownership.
In a block deal on 26 August, BNP Paribas Financial Markets purchased 10.12 Cr shares of Zomato parent company Eternal and sold 2.69 Cr shares of rival Swiggy. According to NSE records, BNP Paribas paid INR 318.1 per share for Eternal shares, making the acquisition worth approximately INR 3,200 Cr.
Block Deal Details: Eternal and Swiggy Share Transactions
The investor also sold 16,083 shares for INR 51.11 lakh in a different bulk transaction. Eternal’s stock ended yesterday’s trading session on the BSE 0.5% down, at INR 317.80. At the end of the session, the market capitalisation of the company was INR 3.06 Lakh Cr.
Due to Ganesh Chaturthi, the stock exchanges are closed today. In the meantime, BNP Paribas sold 2.69 Cr Swiggy shares for INR 430.38 each, resulting in an INR 1,158 Cr block deal. It bought INR 18.54 Cr worth of Swiggy shares in a different bulk transaction.
BNP Paribas’ Recent Moves in Swiggy Stake
Last month, BNP Paribas purchased 3.2 lakh Swiggy shares at INR 381 a share. In the bulk transaction at the time, Citigroup Global Markets sold its shares. It is important to note that Swiggy is down more than 20% this year, whereas Eternal’s shares have increased more than 14%.
Eternal vs Swiggy: Quick Commerce Rivalry Heats Up
The two businesses are currently involved in a fierce fight in the rapid commerce space, which coincides with the bulk deals. In addition to having a duopoly in the foodtech sector, Swiggy and Zomato are investing heavily to gain control of the nation’s quickly expanding fast commerce market.
Blinkit Leading Ahead of Instamart
Blinkit from Eternal now leads Swiggy’s Instamart, but companies like Zepto, Flipkart Minutes, BigBasket, and others are all vying for market share in the majors’ rapid commerce sectors. Eternal and Swiggy are rapidly growing their network of dark stores in order to keep the competition at bay.
As a result, the corporations’ bottom lines have suffered. In the first quarter of FY26, Blinkit lost INR 42 Cr, compared to INR 43 Cr in the same period the previous year. Due to its ongoing investments in Blinkit, even Eternal’s consolidated net profit fell more than 90% to INR 25 Cr from INR 253 Cr in Q1 FY25.
In a similar vein, Swiggy’s net loss increased 96% from INR 611 Cr in the previous quarter to INR 1,197 Cr in the June quarter. In the first quarter of FY26, Instamart’s loss was INR 797 Cr, nearly three times the INR 280 Cr loss from the same quarter the previous year.
Eternal, the owner of the Zomato and Blinkit brands, has been subject to three notices from the Goods and Services Tax department. The orders amount to more than INR 40 crore in tax demands, including interest and penalties, as reported by PTI.
According to the report, the Joint Commissioner-4 Bengaluru issued all of these directives between July 2017 and March 2020. Zomato, Blinkit, District, and Hyperpure are the four main companies that make up Eternal.
Zomato & Blinkit Owner Plans to Challenge Tax Notices
The company announced that it will challenge the tax demand orders. In a late-night regulatory filing on August 25, PTI cited Eternal as stating that the company received three orders on August 25, 2025, from the Joint Commissioner, Appeals-4, Bengaluru, confirming the total demand of INR 17,191,176,2 for GST, along with interest of INR 21,421,479.1 and a penalty of INR 1,719,117.7 for the period July 2017 to March 2020.
Karnataka Hosiery & Garment Association Pushes for GST Rationalisation
The Karnataka Hosiery and Garment Association advocated on August 25 for the Goods and Services Tax (GST) Council to rationalise tax slabs on clothing and hosiery items and to include petroleum products in the indirect tax system.
According to the group, different GST rates on clothing lead to misunderstandings, make compliance more difficult, and increase consumer expenses.
In a statement to Finance Minister Nirmala Sitharaman and members of the GST Council, Sajjan Raj Mehta, the chairman of the association’s taxation committee, was quoted by PTI as saying that a uniform 5% GST rate for all clothing and hosiery products would lower price volatility, reduce inflationary pressures on the general public, improve compliance, lessen classification disputes, and create a level playing field for MSMEs and organised players.
Why Industry Groups Want Petroleum Products Under GST?
Noting that petrol, diesel and other fuels that are not subject to the tax system result in cascading taxes and increased input costs for many industries, the group also pushed for the inclusion of petroleum products under the GST.
It stated that “their inclusion will ensure a uniform tax structure across states, avoiding wide fuel price disparities, improve transparency, lower overall costs of goods and services, and benefit the logistics and textile sectors where transportation is a major expense.”
Quick
Shots
•Orders cover July 2017 to March 2020,
issued by Joint Commissioner (Appeals-4), Bengaluru.
A tax demand and penalty order totalling INR 1.34 Cr for the fiscal year 2021–2022 has been issued to Eternal, a food delivery and rapid commerce company.
Tax Order Issued by Lucknow Authorities
According to a stock exchange filing by the firm, which owns Zomato and Blinkit, the order was issued on 6 August by the Deputy Commissioner of State Tax in Lucknow, Uttar Pradesh, in accordance with Section 74 of the CGST and UPGST Acts. In addition to relevant interest, the total sum consists of INR 67.25 lakh in tax demand and an equal amount in penalty.
Company Plans to Appeal GST Ruling
The overuse of input tax credits and the underpayment of output taxes were the reasons for the increase in demand. In a filing, Eternal said that it thinks the company has a compelling argument on its own merits and that it will appeal the ruling to the relevant authority.
GST Troubles Are Not New for Eternal
Companies like Eternal frequently receive GST notices for non-payment of taxes; in fact, several state government offices have sent out these notices. For example, in December of last year, the CGST and Central Excise of Thane Commissionerate sent Eternal a GST demand notice and a penalty demand of INR 803 Cr.
Before that, the company had received GST notices from the governments of West Bengal, Tamil Nadu, Karnataka, and Haryana within the previous 12 months.
Financial Performance: Profit Drop Despite Revenue Surge
In terms of finances, the company’s first-quarter net profit for FY26 dropped 90% to INR 25 Cr from INR 253 during the same period last year. From INR 4,206 Cr in Q1 FY25 to INR 7,167 Cr, Eternal’s operating revenue increased by more than 70%.
The penalty coincides with reports that Antfin, an Alibaba Group unit, will sell 18.8 Cr shares of Eternal in a block deal valued at around INR 5,375 Cr. At the conclusion of the June quarter, Antfin owned 1.95% of Eternal, according to the company’s shareholding that was listed on exchanges.
NRAI Demands Clarity on Zomato’s Long-Distance Fee
The National Restaurant Association of India (NRAI) has chosen to speak with Zomato this month after a flurry of restaurant complaints regarding the food tech giant’s recently implemented long-distance service charge.
According to various media reports, the restaurant industry association had preliminary talks with Deepinder Goyal, the CEO of Zomato parent company Eternal, about the matter and intends to meet with him this month to try to find a solution.
Zomato announced in May of this year that, regardless of order value, it would charge restaurants a service fee of INR 15 for deliveries within 4 to 6 km and INR 25 to INR 35 for deliveries over 6 km.
Restaurants are furious about this action. Zomato asserts that it sets a 30% commission cap on restaurant orders, but eateries complain that this cap has been violated as a result of the new long-distance price.
In India, festivals are where cherished traditions meet heartfelt connections, and Raksha Bandhan perfectly captures that beautiful sibling relationship! From childhood memories to today’s loving teasing, this festival celebrates every aspect of the brother-sister bond.
Rakhi is just around the corner, and we’re just as excited as the brands flooding our feeds! Thankfully, India’s top e-commerce platforms ensure that distance doesn’t dampen the spirit of Rakhi. Their reliable delivery service, curated gift hampers, attractive discounts, and endless Rakhi gifting ideas for brothers and sisters make every click a celebration.
So, if you are hoping to wrap your love in a gift, then here is the list of top e-commerce brands offering Raksha Bandhan offers in 2025 that have just the right deals and surprises to bring a smile to your sibling’s face.
Top E-commerce Platforms Offering the Best Raksha Bandhan Deals in 2025
Looking for the best rakhi deals online without breaking the bank? Here’s a detailed list of India’s most loved online shopping platforms offering exclusive Raksha Bandhan offers 2025, themed hampers, and sibling-special surprises.
Myntra – #BondInStyle This Rakhi
Myntra – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Myntra’s Raksha Bandhan 2025 campaign, titled “Festivals of India – Rakhi Style Edit”, is all about celebrating sibling bonds with a fashionable twist. Under the theme “For Siblings That #BondInStyle,” Myntra invites users to explore curated festive collections, gifting hampers, and stylish edits.
What’s in store?
Get up to 90% off on selective festive collections for brothers and sisters
Rakhi special hampers based on sibling personalities
Fashion, accessories, and skincare gifting options
Amazon – Deliver the Love
Amazon – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Amazon’s Raksha Bandhan 2025 campaign, “Deliver the Love,” goes beyond logistics; it captures the emotions behind every sibling bond. Their Rakhi store offers everything from quirky gift ideas to Rakhi threads and hampers, carefully categorized to suit brothers, sisters, and little ones alike. Get 50–80% off on Rakhi gifts, hampers, and more! With doorstep delivery across India, Amazon makes celebrating sibling bonds easier than ever.
What will you find?
Wide Rakhi collection including threads, gift boxes, and bundles
Segmented options for brothers, sisters, and kids
Fast and reliable Prime delivery
Easy gift filters for quick selection
Flipkart – Gifting Moments that Matter
Flipkart – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Flipkart is one of India’s leading e-commerce giants, known for offering a wide selection of products across electronics, fashion, lifestyle, and gifting. This Raksha Bandhan, Flipkart is celebrating sibling love with a dedicated Rakhi gift deals, featuring handpicked gifts and combo offers.
Enjoy exciting offers like:
Up to 75% off on ethnic wear
Up to 40% off on chocolates and gift boxes
Special combos on personal care kits and Raksha Bandhan hampers
Whether you’re planning or grabbing last-minute gifts, Flipkart ensures your celebration is big on heart and light on budget.
AJIO – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, AJIO is turning up the festive spirit with its quirky and heartfelt campaign – “The Great Indian Sibling Showdown.” Roasts you, fights you, but loves you”, AJIO captures the typical sibling dynamic with its Rakhi gifting range packed with trendy fashion and fun.
Their Raksha Bandhan collection includes:
Get up to 70-90% off on Kurta Suit Sets
Ethnic wear and accessories for brothers
Exclusive fashion hampers with attractive discounts
BIBA – Up to 50% Off on Festive Fashion
BIBA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
BIBA is celebrating sibling love with flair and elegance through its “up to 50% Off” Rakhi Sale. Right from vibrant ethnic sets to anarkalis, BIBA’s festive collection is exclusively designed to make every moment feel special.
Their Raksha Bandhan collection includes:
Stylish ethnic suits and festive sets for sisters
Coordinated outfits for family celebrations
Elegant kurta collections and mix-and-match pieces
Special discounts on selective pieces
Nykaa Fashion – Hot Pink Sale with Up to 70% Off
Nykaa – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, Gajra Gang by Nykaa Fashion is bringing bold festive glam to your wardrobe with the Hot Pink Sale, offering up to 70% off on statement pieces. Whether you’re gifting or glamming up for the celebrations, Gajra Gang has your style checklist covered.
Here’s what’s in store:
Bestselling festive edits at unmissable prices
Global fashion picks up to 80% off
Bold, trendy, and Rakhi-ready looks for sisters
Libas – Up to 65% Off for Raksha Bandhan 2025
Libas – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Libas is making festive shopping effortless with its up to 65% Off Sale on designer ethnic wear. Whether you are buying a Rakhi gift for your sister or updating your wardrobe for the family celebration, Libas brings the perfect blend of comfort and tradition.
Their Raksha Bandhan collection includes:
Stylish kurtas, shararas, and anarkalis
Chic co-ord sets and contemporary ethnic wear
Soft fabrics with festive prints and embroidery
Massive discounts across top-selling styles
GIVA – Flat 10-20% Off on Selective Jewellery Gifts
GIVA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your Raksha Bandhan sparkle with GIVA’s limited-time special! Whether you’re looking for elegant earrings, dainty pendants, or timeless sets, GIVA is offering:
Flat 10% Off on purchases above INR 1699 (Code: RAKSHA10)
Flat 20% Off on purchases above INR 5999 (Code: RAKSHA20)
Here’s what makes their Rakhi Sale special:
Premium silver rakhis with intricate designs
Ideal gifting options for brothers and bhabhis
Limited-time offer, so shop before it ends!
Make this Rakhi memorable with a gift that lasts forever, only at GIVA.
Tata CLiQ – Celebrate Sibling Moments with Up to 85% Off
Tata CLiQ – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate Raksha Bandhan with style and savings! Tata CLiQ’s “Moments That CLiQ” Sale is bringing you beauty and fashion deals that can’t be missed.
Here’s what you will get:
Up to 60% Off on top brands
Extra INR 200 Off on orders above INR 999 (Use Code: TRYBEAUTY)
Free Shipping on orders above INR 499
Plum – Sibling-Approved Gifting Just Got Sweeter!
Plum – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, celebrate your special bond with Plum’s curated BodyLovin’ gift sets! From luxe perfume trios to indulgent bath & body kits, there’s something thoughtful for every sibling, starting at just INR 314.
Enjoy up to 40% off on travel-friendly, long-lasting, and skin-loving gift boxes.
Thoughtfully packed and ready to gift, no extra wrapping needed!
100% vegan, cruelty-free, and perfect for all skin types.
Get fast delivery across India.
PALMONAS – Not-So-Basic Rakhi Gifts for Him!
PALMONAS – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This rakhi, skip the cliché gifts and surprise your brother with stylish, premium jewellery from PALMONAS. Choose from rhodium-plated snake chains, bold black band rings, or minimal yet statement-making pendants, launched to match his vibe.
Starting at just INR 699 with up to 77% OFF
Special “Buy 1 Get 1” deal on select rings
Perfect for daily wear, durable, classy, and skin-safe
Bath & Body Works – Luxe Gifting Sets to Pamper Your Sibling!
Bath & Body Works – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your sibling feel extra special this Rakhi with Bath & Body Works’ fragrance-filled gift sets, crafted to delight every mood and memory. Choose from bestselling collections like Pink Pineapple Sunrise, Into The Night, Japanese Cherry Blossom, and In The Stars.
Get up to 70% Off on all selective gift boxes
Exclusively packed for pampering, with body lotions, shower gels, fine fragrance mists & more.
Give the gift of fragrance, luxury, and love this Rakhi!
Snapdeal – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate this Rakhi with a budget-friendly style that doesn’t compromise on looks. Snapdeal brings you a festive offer you can’t miss!
Why Shop This Rakhi on Snapdeal?
Stylish Men’s Kurtas starting at just INR 468
Trendy designs perfect for festive celebrations
Limited-time deal, grab it before it ends!
Easy delivery & returns across India
The Body Shop – Celebrate Rakhi with Skincare That Loves Back
The Body Shop – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make this Raksha Bandhan extra special with The Body Shop’s luxe bodycare gift sets – beautifully packaged and budget-friendly.
Why You’ll Love It:
Starting at just INR 335
Get a gift on INR 1999 or more
Flat 15% off on select sets
Online exclusive: Free Rakhi with every order!
Skinn by Titan – Rakhi Fragrance Gifts That Last!
Skinn by Titan – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Enjoy the timeless love of siblings with luxurious fragrances from Skinn by Titan. This collection of scents speaks louder than words and is crafted for lasting impressions. Choose a fragrance that matches their vibe, whether it’s fresh, floral, or musky.
Why It’s the Perfect Rakhi Gift?
Symbolizes a bond that lingers, just like the scent
Premium packaging for a premium relationship
Flat 10–20% off on fragrances
Ideal for both brothers & sisters!
Blinkit – Last Minute Rakhi Delivery
Blinkit – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Blinkit has become a household name that is well-known as India’s “Last Minute” app. Blinkit is making sure no sibling is left Rakhi-less this year. With 500+ unique Rakhi designs, including Marvel-themed, traditional, quirky, and cute options, find one that matches your bhai’s personality.
Here’s what’s in store:
Pre-packed hampers with sweets and personal care
Perfect to avoid those “Oops, I forgot!” sibling moments
Blinkit is a lifesaver for last-minute Rakhi shopping.
Zepto – Kalesh Cards & Sibling Drama
Zepto – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This year, Zepto is turning sibling drama into a full-blown festive feature. Zepto’s Rakhi offers instant delivery of sweets, Rakhis, and fun gift hampers. From Aug 7–9, every order includes a surprise Kalesh Card, a playful sibling challenge with prizes like iPhones.But that’s not all.
What makes it exciting?
Use your Kalesh Card to win prizes like iPhones, iPads, and more
Choose from a variety of instant delivery rakhis, sweets, and gifts
Celebrate the chaos that makes your bond unforgettable
Conclusion
Rakhi isn’t about rituals; it’s about a special bond between siblings. With India’s top e-commerce platforms, no distance is too far from your brother or sister this year. From stylish edits on Myntra, Amazon’s thoughtful hampers, and AJIO’s sibling banter, to Blinkit’s 10-minute rescues and Zepto’s fun-filled challenges, Raksha Bandhan offers 2025 are just a click away.
Go ahead and buy Rakhi online, send love with discounts, and make this festival unforgettable. So, wrap your love, save big, and make this Raksha Bandhan the most memorable one yet.
What are the top e-commerce brands offering Raksha Bandhan deals in 2025?
Top e-commerce brands offering Raksha Bandhan deals in 2025 are:
Myntra
Amazon
Flipkart
AJIO
BIBA
Nykaa Fashion
Libas
GIVA
Tata CLiQ
Plum
PALMONAS
Bath & Body Works
Snapdeal
The Body Shop
Skinn by Titan
Blinkit
Zepto
Can I get Raksha Bandhan discounts on men’s fashion?
Yes. Snapdeal has men’s kurtas starting under INR 499, while Myntra, AJIO, and Libas also have special ethnic wear collections for men with discounts up to 75% off.
Due to fierce competition in the market, BigBasket, a fast commerce platform supported by Tata Digital, witnessed a decline in yearly income in the fiscal year that ended in March 2025. BigBasket’s B2C division, Innovative Retail Concepts, had a 3% decline in turnover from INR 7,885 Cr in FY24 to INR 7,673 Cr in FY25, according to Tata Sons’ annual report.
Revenue and Losses: BigBasket’s FY25 Financial Snapshot
Additionally, their net loss rose 46% from INR 1,267 Cr to INR 1,851 Cr the year before. Supermarket Grocery Supplies, BigBasket’s B2B division, had a more dramatic 7% decline in revenue from INR 2,391.8 Cr in FY24 to INR 2,227 Cr in the year under review. Its net loss, however, decreased by 20.2% from INR 128.1 Cr in the prior fiscal year to INR 102.2 Cr in FY25.
BigBasket was first established in 2011 as an Indian online grocery delivery service. Through its digital division, Tata Digital, the Tata Group purchased the majority of BigBasket in 2021. In order to meet the growing demand for quicker deliveries, BigBasket later changed its focus to quick commerce by developing BBNow, which aims to deliver groceries in urban areas in a matter of minutes.
BB Now Faces Off Against Blinkit, Zepto, and Instamart
In the rapid commerce market, it is currently up against severe competition from companies like Blinkit, Zepto, and Swiggy Instamart. The network of dark stores is being rapidly expanded by the three fast commerce majors.
Anish Srivastava, SVP of Blinkit, stated last week that he anticipates the number of rapid commerce dark establishments in the nation to increase to between 15,000 and 20,000 within the next two years. Older businesses, though, are vying for market share in this expanding industry.
Even though Reliance hasn’t had much success in the market thus far, it still uses Reliance Retail locations and opens dark stores. Amazon and Flipkart, two of the biggest online retailers, are also testing their fast commerce services across the nation.
Bigbasket’s wide range of private label products may provide it a competitive advantage over the rapid commerce heavyweights. With over 40% of sales coming from private label products like Fresho, BB Royal, and Tasties, BigBasket has made these brands the cornerstone of its business.
Essentials including staples, produce, meats, snacks, and even seasonal gifts are included in this line of in-house goods. Even with slotted delivery models, the platform has maintained a high client retention rate of over 50% thanks to this focus.
With the belief that quality and brand recognition may outperform speed alone in India’s changing grocery battles, the company is also extending private labels into occasion-based and impulse-led items in an effort to open up new revenue streams.
The well-known foodtech company Eternal (previously Zomato) is establishing Blinkit Foods Limited as a new wholly owned subsidiary. “Blinkit Foods will be involved in the business food services, including innovation, preparation, sourcing, sale, and customer delivery of food,” the company stated in an exchange filing. The proposed authorised share capital of INR 1 Cr will be held by the subsidiary.
What is Blinkit Foods?
Although the business did not specify which market Blinkit Foods will serve, it is most likely going to serve Blinkit’s 10-minute meal delivery service Bistro. Eternal stated in its Q1 FY26 shareholder letter that it has been investing in the growth of Bistro, whose culinary infrastructure is owned and run by Blinkit. According to the firm, there are already 38 of these kitchens operating in Bengaluru and Delhi NCR.
Eternal’s Q1 FY26 Performance Snapshot
According to Eternal, it spent INR 60 Cr on capital expenditures in Q1, mostly for IT hardware and other needs, as well as investments in café kitchens. Overall, Eternal’s consolidated net profit fell 90% from INR 253 Cr in the previous quarter to INR 25 Cr in Q1 FY26. But compared to the same period the previous year, the top line increased by more than 70% to INR 7,167 Cr from INR 4,206 Cr.
Early data, according to Eternal CEO Deepinder Goyal, is positive because the kitchens are creating more demand without consuming Zomato’s revenue. Even though customer-side traction is rather high, the company still needs to put in effort and figure out how to turn a profit in this industry. As a result, Eternal will keep making strategic investments to create a profitable and scalable company.
Blinkit’s Financial & Infrastructure Growth
Operating revenue for the June quarter was INR 2,409 Cr, up over 40% from INR 1,714 Cr in the previous March quarter, according to Blinkit. Revenue increased by more than 155% year over year from INR 943 Cr. In the quarter under review, the fast commerce arm’s adjusted EBITDA loss was INR 162 Cr, compared to INR 178 Cr in the March quarter and INR 3 Cr in the quarter prior.
As Blinkit’s expansion drive proceeded, the adjusted EBITDA loss increased sequentially. During the quarter, it opened 242 new dark locations, bringing the total number of stores to 1,544. In Q1, Eternal invested INR 370 Cr in capital expenditures, of which about INR 310 Cr went towards growing its network of warehouses and quick commerce stores.
Albinder Dhindsa, CEO of Blinkit, stated that the company currently operates more than 5.6 million square feet of warehouse space nationwide, having added an additional 0.4 million square feet. Blinkit currently oversees over 10.4 million square feet of supply chain infrastructure, including the shop area. By December 2025, the company is expected to reach 2,000 outlets, he noted.
In the face of supply chain problems and a lack of qualified kitchen personnel, Zepto Cafe, the 10-minute meal delivery subsidiary of fast commerce company Zepto, is reducing operations. The delay coincides with rivals Swiggy’s Snacc and Blinkit’s Bistro expanding their presence in important urban markets.
The four-year-old startup’s attempts to manage its financial burn are causing Zepto Cafe’s growth and expansion to slow down, according to various media reports. As reported, Zepto has also delayed the opening of its “dark stores,” which are essentially miniature warehouses.
Zepto Café Witnessing Decline in Daily Orders
According to media reports, Zepto Cafe’s daily orders decreased dramatically in June when compared to the early months of the year. Of the almost 1,000 locations where Zepto offered 10-minute food delivery, 44 stopped their cafe services in May.
According to a media report that cited a source, typical daily orders used to peak at about 120,000–130,000 but decreased to 65,000–67,000. Operations have been impacted by a number of factors related to staffing and sourcing. In a LinkedIn post on February 22, creator and CEO Aadit Palicha stated that Zepto Cafe’s daily order volume had reached 100,000.
In response to a media question, a Zepto representative refuted the allegations and stated that the company’s yearly net sales of INR 1,000 crore had increased by 700% year over year and by more than 15% month over month. The business is still putting a lot of effort into it and anticipates significant growth this year.
However, industry executives also noted that the Zepto Cafe app’s downloads have decreased over the last three to four months, falling from 1.5 million downloads in December 2024 to only 17,000 in June. However, according to various media reports, the main Zepto app accounts for over 90% of Zepto Cafe’s revenue, with the standalone app driving only a small portion of it.
Blinkit and Swiggy Slowing Down their Acquisitions
Zepto has been working to grow their market share, but Blinkit and Swiggy have also slowed the opening of new dark shopfronts. Brokerages and industry analysts estimate that Swiggy’s Instamart and Eternal’s Blinkit increased their market share in the rapid commerce space overall during the April–June quarter.
According to a media report, Blinkit and Instamart are expected to have scaled back their dark store expansion to roughly 250 and 80 new locations in the first quarter of FY26, from 294 and 316 stores, respectively, added in the preceding three months.
Zepto released a stand-alone app for 10-minute food delivery in December 2024. At that time, it was processing 30,000 orders every day and opening over 100 cafe locations each month.
In an effort to raise $500 million, Zepto has held conversations with its current shareholders, General Catalyst and Avenir Growth, amid the slowdown in its food delivery sector and the general cooling of its rapid commerce operations. The company hopes to have an IPO by the end of the year, and the funding is a step towards that goal.
According to reports, Blinkit, Eternal’s rapid commerce division, will transition to an inventory-led strategy on September 1. After the transition, the business will buy products straight from vendors instead of just keeping them in stock.
Blinkit has already addressed its sellers to notify them of the switch to a new model, according to a media report. At the moment, sellers can post their goods on the marketplace model and pay Blinkit to store them in its warehouses.
In a different concept, Blinkit enables well-known companies and carefully chosen vendors to purchase goods in large quantities and resell them on the website. Blinkit will now be able to buy inventory and create product listings independently thanks to the model modification.
In its email to the merchants, Blinkit stated that July 30 is the deadline for opting into the new system. After this date, non-accepted vendors will not be permitted to post or stock new items.
Blinkit to Charge ‘Sellers Reverse Logistics Costs’
Additionally, Blinkit informed the sellers that their product would be refunded once reverse logistics expenses were subtracted if they were unwilling to make the switch. Since Eternal’s plan to modify its inventory model became apparent in April, the switch to the new model is not abrupt.
In May, Eternal accepted the plan to cap the foreign ownership at 49.5% in an attempt to “reinforce” its status as an Indian-owned-and-controlled corporation (IOCC). In addition to operating a marketplace, Eternal CFO Akshant Goyal stated during the Q4 earnings call that, as an IOCC, the company now has the opportunity to hold goods in the rapid commerce sector.
Whether Eternal was moving towards a hybrid 1P+3P model or 100% owned inventory (1P) at the time was not disclosed by the firm. According to Goyal, Eternal would have used less than INR 1,000 Cr of working capital for inventory ownership if Blinkit had held all of the inventory in FY25 (about 5% of FY25 NOV, or INR 22,000 Cr).
IOCC to Boost Business Operations of Blinkit
According to the foodtech giant, IOCC classification will aid in creating measures to preserve domestic control in the event that there isn’t a “distinguishable promoter group holding a substantial stake” in the business.
According to Eternal, the IOCC badge will provide them “more operational flexibility” and open up new prospects in the fast commerce sector. The company stated at the time that it would assist Blinkit in moving from the present marketplace model, which is dominated by third-party vendors, to an “inventory ownership” model.
By offering new and underserved categories like home décor, gourmet foods, toys, pooja items, and seasonal commodities, a shift to the inventory model will aid in its growth, it stated. Additionally, it stated that the inventory strategy will assist the business in increasing margins in both established FMCG categories and fragmented or unbranded sectors.
In April, Eternal said that this transition (to an inventory model) was in line with its objective to maximise the value mix, assortment, and quality for its clients in the rapid commerce industry.
Eternal will use its balance sheet wisely where it feels the strong RoCE (return on capital employed) potential and long-term value creation warrant the approach, even though this will make the business somewhat more working capital-intensive.
