Did you know shoppers saved an average of £350 on Apple products during last year’s Black Friday sales? Yet most people miss out on the best apple black friday deals because they’re looking in the wrong places. While Apple’s own store typically offers modest gift cards, authorised retailers often slash prices by up to 30% during the black friday sale 2024. We’ve spent years tracking black friday iphone deals and other Apple product discounts. The secret? It’s not just about waiting for the big day – it’s about knowing where to look, when to buy, and how to stack multiple discounts.
Ready to save hundreds on your next Apple purchase? We’ll show you exactly how to spot and secure the best deals this Black Friday season. Let’s dive in!
Let’s uncover Apple‘s unique approach to Black Friday deals. We’ve analysed years of pricing data, and the pattern is fascinating.
Historical pricing patterns
Over the years, we’ve observed that Apple maintains a consistent strategy for black friday sales in 2024. Instead of slashing prices directly, they offer gift cards with purchases. This year, from November 29 to December 2, customers can earn gift cards worth up to £160 on select products.
Setting price alerts and tracking tools
We’ve found Visualping to be invaluable for monitoring the best Black Friday deals. Here’s how we set it up:
Copy-paste your desired product URL into Visualping
Select specific areas of the page to monitor
Choose notification frequency (we recommend every 6 hours)
Set your alert email address
Creating a prioritised shopping list
Based on our analysis of historical pricing, we recommend this buying strategy:
Buy iPads and MacBooks early when deals appear
Wait for AirPods and Apple Watch deals closer to Black Friday
Monitor iPhone prices daily starting mid-November
Pro tip: Create separate wish lists on major retailer websites to track black friday iphone deals across multiple platforms simultaneously.
Maximising Savings Through Multiple Channels | Apple Black Friday Deals
We’ve discovered that combining multiple savings channels can lead to significantly better apple black friday deals than focusing on a single source. Here’s our insider guide to maximising your savings this black friday sale 2024.
Carrier deals and bundle offers
Our research shows that carriers are offering some of the most aggressive deals this season. Verizon’s current bundle offers exceptional value:
Get a free iPhone 16 with new Ultimate Unlimited plan
Receive a complimentary iPad 10.9 and Apple Watch Series 10
Save up to £837 monthly on device costs
Note: These bundles typically require a 36-month commitment and may include activation fees of around £35.
Cashback and reward programs
We’ve tested numerous shopping portals and found these best Black Friday deal strategies particularly effective:
Stack rewards by using:
Shopping portal cashback (like Rakuten)
Credit card rewards (3% back with Apple Card)
Quarterly bonus categories
Maximise protection benefits:
Use credit cards offering extended warranty
Ensure purchase protection coverage
Get return protection for holiday purchases
Pro tip: We recommend using Cashback Monitor to compare rates across different portals before making your purchase. Some portals offer up to 10% cashback on Apple products through authorised retailers.
Remember, while Apple Store rarely allows stacking discounts, authorised retailers often let you combine education pricing with black friday sale 2024 offers for maximum savings.
Our extensive price tracking reveals that timing is everything when hunting for apple black friday deals. I’ve noticed that retailers like Amazon are already offering record-low prices on the latest M3 MacBooks and iPad Air models. We’re seeing the 256GB 9th generation iPad at £120 off, which is the lowest price ever recorded. Let’s dive into our expert product-specific strategies that have helped us save thousands.
Price matching policies
We’ve discovered that most retailers will match competitors’ black friday sale 2024 prices within 14 days of purchase. Here’s what I recommend:
Keep your receipts and monitor prices post-purchase
Screenshot competitor prices as evidence
Contact customer service promptly when you spot a lower price
Remember, Apple’s price protection excludes special sales events like best black friday deals, but authorised retailers often have more flexible policies.
Refurbished vs new considerations
After years of experience with both new and refurbished Apple products, I can confidently say that Apple’s refurbished products offer exceptional value. Here’s what makes them worth considering:
Save 15-25% off retail prices
Receive full one-year warranty coverage
Get completely new batteries for iOS devices
Enjoy identical AppleCare+ eligibility
Receive pristine exterior conditions
I particularly recommend considering refurbished MacBooks and iPads, as they undergo rigorous testing and often come with the latest operating systems installed. However, for black friday iphone deals, we typically find better value in new models due to carrier promotions and trade-in offers.
Pro tip: We’ve found that refurbished stock fluctuates daily, so I recommend checking Apple’s refurbished store first thing in the morning for the best selection.
Black Friday shopping for Apple products requires smart planning and knowing where to look. Through our years of tracking prices and deals, we’ve learned that authorised retailers often beat Apple Store offers significantly. Smart shoppers who combine multiple savings channels – from trade-ins to education discounts and cashback programmes – can save up to £350 or more on their purchases. Remember that timing matters greatly for different products. MacBooks and iPads often see early deals, while iPhone deals peak during Black Friday week.
Refurbished products present another excellent way to maximise savings while still getting like-new quality and full warranty coverage. Make sure you check StartupTalky’s Instagram for daily updates on the latest Apple deals, tech news, and exclusive giveaways that could boost your savings even further. Set your price alerts now, prepare your trade-ins, and keep our product-specific timing guide handy. With these strategies and tools at your disposal, you’re ready to secure the best Apple deals this Black Friday season. Stay vigilant, act fast when you spot a great deal, and don’t forget to stack those savings whenever possible.
FAQ
Will Apple have a Black Friday sale in 2024?
Yes, Apple is hosting a Black Friday sale in 2024. Their four-day shopping event, running from November 29 to December 2
Is the iPhone cheaper on Black Friday?
Yes, iPhones are generally cheaper during Black Friday sales, with discounts varying based on models and retailers.
What is Apple Black Friday?
Apple Black Friday is a yearly event offering gift cards up to $200 on select products during Thanksgiving weekend.
Looking to make the most of Black Friday 2024? It’s the perfect time to boost your profits and end the year on a high. With the holiday season just around the corner, customers are eager to grab the best deals, making it a golden opportunity to showcase offers they can’t resist.
As Black Friday nears, businesses everywhere are gearing up to attract attention and drive sales. To stand out and make a real impact, you need the right tools and strategies in place. Whether it’s running smarter campaigns, connecting with your audience, or streamlining operations, preparation is everything.
Make this season work for you by exploring the best Black Friday deals designed for marketers. It’s the perfect way to take your career to the next level while making the most of this shopping frenzy!
Yes (Free forever plan for up to 2,500 subscribers and 15,000 emails/month)
Rating
4.5
Platforms Supported
Web
Sender – Top Black Friday Deals for Marketing Tools
Sender simplifies marketing automation with its intuitive drag-and-drop email builder, making it effortless to create impactful email campaigns. It’s designed to support personalized workflows, helping businesses engage customers on a deeper level and boost results.
The platform offers detailed analytics to monitor campaign performance, enabling teams to track key metrics and make data-driven optimizations. Whether you’re focused on nurturing leads or launching special promotions, Sender is a powerful tool for any marketing team aiming for efficiency and results.
With features like campaign personalization and automated workflows, Sender ensures a seamless experience for both marketers and their audiences. Its ability to deliver actionable insights makes it an essential choice for teams striving to enhance their outreach and maximize engagement.
Deal: 30% off all plans Coupon code: PARTNER20 Validity: Until Dec 3, 2024
MySignature – Top Black Friday Deals for Marketing Tools
MySignature is a versatile tool for small businesses, creators, and freelancers to build their brand, improve their online presence, and manage email communication.
It allows you to create a professional link-in-bio page to share your social links and generate custom email signatures that match your brand. You can also track email opens and link clicks without restrictions, helping you stay on top of your communication and engagement.
With MySignature, managing your branding and email outreach becomes simple and efficient.
Deal: 30% off for the first payment Coupon code: BFW2024 Validity: Until Dec 2, 2024
OptinMonster
Website
www.optinmonster.com
Free Trial
No
Rating
4.3
Platforms Supported
Web
OptinMonster – Top Black Friday Deals for Marketing Tools
OptinMonster is a lead generation tool designed to help you create eye-catching holiday campaigns with ease. It offers ready-to-use templates, including a Black Friday option, and a simple drag-and-drop builder, so no coding skills are needed.
With OptinMonster, you can recover visitors who are about to leave your site, grow your email list, and promote products on sale effectively. It’s a beginner-friendly solution that makes setting up and running campaigns quick and hassle-free.
Deal: 30% off for the first payment Coupon code: NA Validity: Until Nov 30, 2024
Icegram – Top Black Friday Deals for Marketing Tools
Icegram offers simple and powerful plugins to boost website engagement and conversions. Its three key plugins—Express, Engage, and Collect—help businesses connect with visitors, grow their audience, and capture leads with ease.
Express makes email marketing easy, Engage lets you create popups and notifications to interact with visitors, and Collect helps you gather leads effectively. Together, these tools provide everything you need to improve your site’s marketing performance.
This Black Friday, Icegram is offering a 50% discount on all its plugins. It’s a great opportunity to enhance your website’s capabilities, reach more people, and drive better results. Take advantage of these tools to make your website more engaging and grow your business effortlessly.
Deal: 50% OFF Sitewide Coupon code: NA Validity: Until Dec 5, 2024
Influencer Hero
Website
www.influencer-hero.com
Free Trial
Yes
Rating
4.7
Platforms Supported
Web
Influencer Hero – Top Black Friday Deals for Marketing Tools
Influencer Hero is a platform that connects brands with influencers to create genuine, value-driven partnerships. It makes it easy to find, contact, and collaborate with influencers for your campaigns. Brands can manage the entire partnership process from start to finish.
With features like content monitoring, cross-platform tracking, real-time analytics, and automated reporting, Influencer Hero helps brands measure campaign success effectively. The platform offers a single place to track performance and manage relationships, making influencer marketing simpler and more efficient.
By streamlining the process, Influencer Hero helps brands reach a wider audience and boost engagement with their target market. It’s a great solution for brands looking to improve their influencer marketing and see better results.
Deal: 40% off on all annual plans Coupon code: BFCM40 Validity: Until Dec 13, 2024
Woorise
Website
www.woorise.com
Free Trial
Yes
Rating
4.6
Platforms Supported
Web
Woorise – Top Black Friday Deals for Marketing Tools
Woorise is a platform that combines lead generation with customer engagement through interactive landing pages and viral campaigns. It allows businesses to create engaging content like quizzes, giveaways, and contests without needing any coding skills. The no-code tools make it easy for anyone to build campaigns that capture attention and drive user interaction in just a few minutes.
It helps businesses connect with their audience and gather valuable data from these campaigns. Whether you’re aiming to increase brand awareness, grow your email list, or drive customer loyalty, Woorise provides the tools to do it effectively.
With its gamified approach, Woorise encourages user participation, making it easier to capture leads and engage potential customers.
Deal: 50% off on all plans. Coupon code: BLACKFRIDAY Validity: Until Nov 30, 2024
Plerdy – Top Black Friday Deals for Marketing Tools
Plerdy is an all-in-one tool for website analysis, focusing on Conversion Rate Optimization (CRO) and SEO. It helps businesses track and analyze website performance to turn visitors into customers. With features like UX analytics, e-commerce insights, and heatmap capabilities, Plerdy provides valuable data to improve user experience and increase conversions.
The platform also offers A/B testing to optimize website elements and ensure maximum engagement. Plerdy’s tools give businesses the insights needed to make data-driven decisions and enhance their online presence. Whether you’re looking to improve user experience or boost sales, Plerdy makes it easier to analyze and optimize your website for better results.
Deal: 50% off on all plans. Coupon code: plerdyBF2024 Validity: Until Dec 1, 2024
Envato Elements
Website
www.elements.envato.com
Free Trial
No
Rating
4.6
Platforms Supported
Web
Envato Elements – Top Black Friday Deals for Marketing Tools
Envato Elements is a comprehensive platform offering a wide range of creative assets for marketing teams and designers. With unlimited downloads of templates, stock photos, videos, and more, it provides everything you need to create professional materials quickly.
The platform’s user-friendly interface makes it easy to navigate, allowing users to create content without a steep learning curve. From high-quality visuals to customizable templates, the platform gives you access to a vast library of creative tools, making it easier to produce polished and engaging marketing materials in no time. Envato Elements is ideal for teams looking to streamline their creative process while maintaining a high standard of work.
Deal:30% off all plans (excludes Enterprise solutions) Coupon code: NA Validity: Until Dec 2, 2024
PostNitro
Website
www.postnitro.ai
Free Trial
Yes
Rating
5
Platforms Supported
Web
PostNitro – Top Black Friday Deals for Marketing Tools
Postnitro is a social media management tool designed to simplify scheduling and analyzing posts across various platforms. Its no-code interface is ideal for new users, allowing them to set up and execute campaigns quickly and easily, without any technical expertise.
The platform lets you schedule posts across multiple social media channels, saving time and ensuring consistent content delivery. With Postnitro, managing social media campaigns becomes more streamlined and efficient.
Postnitro also provides in-depth analytics, helping you measure the performance of your posts and refine your strategy for better engagement. By offering detailed insights into what’s working and what isn’t, it enables users to optimize their content for maximum impact.
Deal:30% discount on monthly & 50% discount on annual Coupon code: BF30OFFMONTHLY, BF50OFFANNUAL Validity: Until Dec 1, 2024
Replug – Top Black Friday Deals for Marketing Tools
Replug is a powerful link management platform that lets you shorten, brand, and track links to optimize your digital marketing efforts. It’s designed to boost engagement and conversions, making it ideal for sales and marketing teams.
By customizing the branding of your links, Replug helps you create a more professional and consistent online presence, while its tracking features allow you to gather valuable data on link performance. This enables businesses to retarget visitors and increase the chances of conversion.
With detailed analytics, Replug gives you insights into how your links are performing, allowing you to fine-tune your marketing strategy. It seamlessly integrates with major platforms, ensuring a smooth experience for managing links across multiple channels.
Deal: 75% on your first annual plan Coupon code: NA Validity: Until Dec 2, 2024
As Black Friday approaches, it’s the perfect time to invest in marketing tools that can take your business to the next level. Whether you’re looking to boost engagement, optimize conversions, or streamline your campaigns, the right tools can make a huge difference in achieving your goals. From powerful email marketing platforms to social media management solutions, these deals offer great opportunities to save while upgrading your marketing strategy. Don’t miss out on these discounts to enhance your workflow, gather valuable insights, and ultimately grow your business. Make the most of this Black Friday by grabbing the best deals that align with your marketing needs and setting yourself up for success in the coming year.
FAQ
How do you market on Black Friday?
Market on Black Friday by offering exclusive discounts, creating urgency with limited-time deals, running social media ads, sending promotional emails, and using influencers to promote your products.
How to create a deal for Black Friday?
Create a Black Friday deal by offering discounts, adding urgency, promoting early, and simplifying checkout.
What are the best Black Friday Deals on Marketing tools?
Here are some of the best Black Friday Deals on Marketing tools:
Sender – 30% off all plans
MySignature – 30% off for the first payment
OptinMonster – 30% off for the first payment
Icegram – 50% OFF Sitewide
Influencer Hero – 40% off on all annual plans
Woorise – 50% off on all plans
Plerdy – 50% off on all plans
Envato Elements – 30% off all plans (excludes Enterprise solutions)
PostNitro – 30% discount on monthly & 50% discount on annual
Searching for WordPress deals this Black Friday and Cyber Monday that truly stand out? Skip the frustration of endless mediocre discounts and underwhelming offers!
You’ve landed in the right place!
This year, we’ve done the heavy lifting for you, curating only the best deals that truly matter. These exclusive offers will help you supercharge your website without draining your budget.
The best part? Many of these deals feature top-tier integrations with FluentCRM, ensuring they work seamlessly with your existing tech stack.
Ready to give your WordPress site a well-deserved upgrade? These Black Friday and Cyber Monday deals are as good as it gets in 2024!
Hostinger – WordPress Black Friday & Cyber Monday Deals
Hostinger provides fast, reliable, and secure hosting, making it an excellent choice for WordPress websites. Packed with great features, it’s a dependable option to boost your site’s performance. Starting at just $2.49/month, it’s also budget-friendly without sacrificing quality. Don’t miss this limited-time offer—save up to 80% on managed WordPress hosting today!
Deal: Up to 80% off on Managed WordPress Hosting Coupon code: BLACKFRIDAY Validity: Oct 21, 2024 – Dec 15, 2024
NitroPack – WordPress Black Friday & Cyber Monday Deals
NitroPack is a popular plugin that helps improve website speed and performance. It offers features like caching and image optimization, making it a trusted choice for many website owners. This Black Friday, get 20% off monthly plans and 35% off yearly plans to boost your website’s performance.
Deal: Up to 35% Off on Yearly Plans Coupon Code: BFCMPROMO2024 Validity: Nov 1, 2024 – Dec 3, 2024
WPManageNinja
Website
wpmanageninja.com
Rating
4/5
Free Trial
Available for certain plugins
Platforms Supported
Web
WPManageNinja – WordPress Black Friday & Cyber Monday Deals
WPManageNinja is offering great discounts this Black Friday on its premium WordPress plugins, such as FluentForms, Fluent Booking, and Fluent Communities. These plugins make it easy to add useful features to your website, helping you create a more functional and efficient site. With discounts of up to 60%, you can get these powerful tools at a much lower price. Whether you need better forms, booking options, or community-building features, WPManageNinja has you covered. Don’t miss this chance to save on premium WordPress plugins and enhance your website’s capabilities while staying within your budget.
Deal: Up to 60% off Lifetime Plans Coupon Code: Auto Applied Validity: Nov 13, 2024 – Dec 9, 2024
Master Blocks
Website
jeweltheme.com
Rating
5/5
Free Trial
Yes
Platforms Supported
Web
Master Blocks – WordPress Black Friday & Cyber Monday Deals
This Black Friday, Master Blocks is available at 50% off, offering a great opportunity to enhance your WordPress experience with the Gutenberg editor. Master Blocks provides advanced blocks, seamless integrations, and an intuitive interface, making it simple to create visually stunning and responsive content. Key features include interactive grids and attractive layouts that can elevate the design of your website while simplifying the content creation process. Whether you’re improving your site’s visuals or streamlining editing, Master Blocks is a powerful tool to achieve your goals. Take advantage of this special discount to upgrade your website at an unbeatable price!
Deal: Flat 50% off off on Pro Plans Coupon Code: BFCM50 Validity: Nov 18, 2024 – Nov 30, 2024
Yes (basic features available in the free version, premium starts at $49/year)
Platforms Supported
Web
WP Migrate – WordPress Black Friday & Cyber Monday Deals
WP Migrate makes WordPress site migrations simple and efficient. Built for developers, it allows you to easily move your database, media, themes, and plugins between WordPress sites. Whether transitioning from local development to staging or production, WP Migrate takes care of the process, saving time and reducing manual effort. Its user-friendly approach ensures that migrating your site is quick and hassle-free. This Black Friday, take advantage of up to 50% off and streamline your WordPress workflow with this powerful tool. It’s the ideal solution for developers looking to simplify and speed up site migrations. Don’t miss out!
Deal: Up to 50% off on All Plans Coupon Code: Not Needed Validity: Nov 24, 2024 – Nov 30, 2024
WP Dark Mode
Website
wordpress.org
Rating
4.9/5
Free Trial
Yes
Platforms Supported
Web
WP Dark Mode – WordPress Black Friday & Cyber Monday Deals
WP Dark Mode is a powerful plugin that lets you enable dark mode on your website with just one click. It enhances user experience by creating a visually appealing dark mode design, encouraging visitors to stay longer on your site. The Ultimate version includes over 21 premium dark mode toggle switches, 12 color presets, and unlimited customization options. It also offers features like image and video replacement, support for page builders, custom CSS, and compatibility with WooCommerce. This versatile plugin is perfect for giving your website a modern look while providing flexibility and ease of use for customization.
Deal: Up to 50% off on Lifetime Plans Coupon Code: Auto-Applied Validity Date: Nov 27, 2024 – Dec 4, 2024
Astra
Website
wpastra.com
Rating
5/5
Free Trial
No
Platforms Supported
Web
Astra – WordPress Black Friday & Cyber Monday Deals
Astra is a fast, lightweight WordPress theme perfect for creating any type of website. Trusted by over 1.6 million users, it is one of the most popular themes worldwide. Astra features a growing library of Starter Templates, designed to work seamlessly with popular page builders, making it easy to build stunning websites quickly. The Astra Pro version adds powerful features such as custom layouts, mega menus, sticky headers, and more. It also includes priority support, ensuring you have help whenever needed. Astra is a versatile and user-friendly solution for building professional and visually impressive websites.
Deal: Astra – Up to 40% off on Lifetime Plans Coupon Code: Auto-applied Validity Date: Nov 25, 2024 – Dec 6, 2024
Yes, it offers free basic WordPress themes. (Premium features require an upgrade, starting at $49/year)
Platforms Supported
Web
HashThemes – WordPress Black Friday & Cyber Monday Deals
HashThemes is a well-known company specializing in free and premium WordPress themes and plugins. Their themes are designed with sleek aesthetics and robust features, enabling users to create websites that match their vision. Following the latest web development trends, HashThemes ensures their themes come with a modern and user-friendly interface, making website creation smooth and enjoyable. This Black Friday and Cyber Monday, they are offering a 40% discount on all premium WordPress themes. It’s a great opportunity to get high-quality themes at a reduced price and elevate your website with cutting-edge design and functionality. Don’t miss this special offer!
Deal: 40% off on All Premium WordPress Themes Coupon Code: BF2024 Validity Date: Nov 23, 2024 – Dec 4, 2024
Hive Support – WordPress Black Friday & Cyber Monday Deals
Managing customer support is essential for every business, especially for those using WordPress, where finding an all-in-one support solution can be challenging. That’s where we step in to address this gap. Our solution simplifies customer support management, providing the tools you need to deliver efficient and effective assistance to your clients. Designed to integrate seamlessly with WordPress, it helps streamline your support process, ensuring a smooth experience for both you and your customers. Whether it’s handling inquiries, resolving issues, or improving response times, our solution is here to make customer support more manageable and reliable for your business.
Deal: 50% off on Lifetime Plans Coupon Code: Black Friday Validity Date: Nov 14, 2024 – Dec 5, 2024
LoginPress
Website
loginpress.pro
Rating
4.8/5
Free Trial
No
Platforms Supported
Web
LoginPress – WordPress Black Friday & Cyber Monday Deals
LoginPress is a leading plugin for customizing WordPress login pages, allowing you to create personalized, branded designs with ease. It includes features like social login, improved security, and options to match your website’s style. Recent updates in the free version add custom error messages, password reset enforcement, and YouTube background support. The Pro version offers advanced features such as user verification, combined add-ons, enhanced reCAPTCHA, and seamless WooCommerce compatibility. LoginPress provides a secure and visually appealing login experience, making it a great tool for enhancing both functionality and aesthetics on your WordPress site.
Deal: 60% OFF on all LoginPress Pro Plans Coupon Code: BFCM40 Validity Date: Until 2nd Dec, 2024
BlackFriday and Cyber Monday are the perfect opportunities to upgrade your WordPress website with premium themes, plugins, and tools at discounted prices. These deals provide an excellent chance to enhance your site’s functionality, improve performance, and elevate its design without exceeding your budget. Whether you’re looking for advanced features, faster hosting, or customizable themes, the offers available during this season cater to various needs. Don’t miss out on these limited-time discounts to invest in tools that will take your WordPress site to the next level, helping you save time, attract more visitors, and grow your online presence effectively.
FAQ
Does WordPress have Black Friday sales?
Yes, WordPress often has Black Friday sales, offering discounts on plans, themes, and plugins.
What are Black Friday and Cyber Monday sales?
Black Friday Cyber Monday (BFCM) sale is a shopping event spanning the Friday after Thanksgiving (Black Friday) and the following Monday (Cyber Monday), offering major discounts both in stores and online.
What are the best WordPress BFCM deals?
Here are some of the best WordPress BFCM deals:
Hostinger – Up to 80% off on Managed WordPress Hosting
NitroPack – Up to 35% Off on Yearly Plans
WPManageNinja – Up to 60% off Lifetime Plans
Master Blocks – Flat 50% off on Pro Plans
WP Migrate – Up to 50% off on All Plans
WP Dark Mode – Up to 50% off on Lifetime Plans
Astra – Up to 50% off on Lifetime Plans
HashThemes – 40% off on All Premium WordPress Themes
On Black Friday-Cyber Monday 2023 week, Shopify merchants generated $7.5 billion in sales worldwide. That’s $8.52 million in sales per minute! 🚀
But here’s the reality: while some stores broke their sales records, others struggled to capture their share of the BFCM pie. The difference often comes down to preparation and strategy.
BFCM week isn’t just another sale period – it’s the biggest shopping event of the year. Success requires careful planning across multiple areas: from technical optimization to marketing strategies, from mobile experience to inventory management.
This comprehensive BFCM guide will walk you through everything you need to know to prepare your Shopify store for BFCM 2024. Whether you’re a first-time participant or looking to improve your previous results, we’ve got you covered.
Ready to turn this BFCM into your most successful sales event yet? Let’s dive in!
Creating an exceptional customer experience is crucial for your BFCM success. With 72% of purchases happening on mobile devices during BFCM 2023, your strategy needs to be mobile-first and speed-optimized.
Mobile Shopping Experience Optimization
Your mobile experience can make or break your BFCM sales. A well-optimized mobile store should include:
Responsive design that adapts to all screen sizes
Easy-to-tap buttons and navigation elements
Mobile-friendly product images and descriptions
Simplified search functionality
Quick-loading pages optimized for mobile networks
Website Speed Enhancement
Speed is directly tied to your conversion rate. Studies show that just a 0.1-second improvement in site speed can boost conversions by 10%. According to HubSpot, conversion rates drop by 4.42% with each additional second of load time.
Focus on implementing speed optimizations well before BFCM week. Compress images, minimize code, and leverage browser caching to ensure quick loading times. Consider using Content Delivery Networks (CDNs) to distribute your content globally, reducing load times for customers regardless of their location.
Checkout Process Streamlining
A streamlined checkout process is essential for converting BFCM traffic into sales. Shop Pay, the fastest-converting checkout solution, has been shown to increase conversion rates by up to 50% compared to guest checkouts. During BFCM 2023, sales through Shop Pay saw a 60% year-over-year increase.
Implement these checkout optimizations:
Enable one-click payment options like Shop Pay, Apple Pay, and Google Pay
Minimize form fields to reduce friction
Offer guest checkout options
Display clear progress indicators
Show security badges to build trust
Remember that every interaction during BFCM is an opportunity to create a positive customer experience. According to recent surveys, 94% of customers are more likely to make repeat purchases after a positive experience. By focusing on these three key areas – mobile optimization, speed enhancement, and checkout streamlining – you’re setting your store up for BFCM success.
Strategic promotion planning can make or break your BFCM success. A well-structured promotional calendar ensures maximum impact while maintaining manageable operations throughout the shopping season.
Early Bird Offer Planning
Start building anticipation weeks before BFCM by implementing an early access strategy. Research shows stores offering early bird deals experience a 5% boost in overall sales. Create excitement by:
Building an email list through special popup campaigns
Offering exclusive early access codes
Creating tiered rewards based on customer value
Implementing countdown timers for early bird deadlines
Flash Sale Scheduling
Maximize impact by scheduling flash sales during peak shopping hours:
Morning Rush: 7-9 AM
Lunch Break: 12-2 PM
Evening Prime: 7-10 PM
Design your flash sales with clear time limits and compelling offers. Consider implementing “Midnight Madness” or “Early Bird Black Friday” specials to create excitement. Each flash sale should feature either steep discounts, bundle deals, or limited-edition products to maintain interest throughout BFCM week.
VIP Customer Exclusives
Transform your loyal customers into brand advocates during BFCM. Identify high-value customers through your CRM and create personalized experiences that make them feel special. Consider offering:
Double or triple loyalty points during BFCM purchases
Extended sale access periods
Exclusive product bundles
Special gifts with purchase
Priority customer service
Remember to personalize discount types based on customer segments. While new visitors might respond well to percentage-based discounts (like 30% off), loyal customers often prefer value-added bundles with free shipping.
For maximum impact, promote your VIP benefits through targeted email campaigns and create dedicated landing pages for exclusive offers. Implement countdown timers and stock indicators to create urgency and drive quick decisions. This strategy not only boosts initial sales but also strengthens customer loyalty beyond the BFCM period.
Successful BFCM campaigns require a synchronized multi-channel approach to maximize reach and engagement. Recent data shows that 48% of consumers visit brand websites directly for promotions, while 44% prefer discovering deals through social media.
Social Media Campaign Integration
Social media platforms have become crucial battlegrounds for BFCM’s success. Platform engagement rates show promising opportunities:
Instagram: 84% engagement rate
Pinterest: 55% purchase intent rate
TikTok: Rapidly growing teen demographic
Snapchat: 80% engagement rate
Maintain a consistent daily posting schedule during BFCM week, highlighting different products and offers each day. Coordinate your social content with other marketing channels to ensure message consistency and maximize impact.
Email Marketing Sequence Design
Design a strategic multi-stage email sequence to build anticipation and drive conversions. A proven BFCM email sequence includes:
Teaser email (1 week before)
Exclusive preview for VIP customers
Main offer announcement (BFCM morning)
Targeted reminders during the sale
Last-chance notifications
Personalization is crucial – customize subject lines and content based on purchase history and browsing behavior. For abandoned carts, which reached 77% during BFCM 2023, implement automated recovery emails with special discount codes.
SMS Marketing Strategy
SMS marketing has emerged as a powerful BFCM tool, with 45% of consumers prefer mobile messaging options. Focus on immediate impact with these proven strategies:
Send messages at peak engagement hours (early morning, lunch breaks, and evening) to maximize visibility. 94% of consumers consider transactional messages important during holiday shopping, so prioritize order confirmations and shipping updates.
Integrate SMS with your email and social campaigns by using shortened links and clear CTAs. Keep messages concise and personalized, addressing customers by name when possible. For maximum impact, segment your audience based on previous purchase behavior and send targeted offers to each group.
Remember to maintain reasonable frequency in your messaging – oversaturation can lead to opt-outs. Instead, focus on creating value through exclusive offers and early access opportunities for your SMS subscribers.
Technical infrastructure can make or break your BFCM success. With digital commerce reaching unprecedented levels, robust technical preparation is no longer optional – it’s essential for survival.
Server Capacity Planning
Your store needs to handle traffic spikes without breaking a sweat. According to recent data, even a 0.1-second delay in loading time can result in a 10% decrease in conversions. Follow these critical steps for effective capacity planning:
Analyze historical traffic patterns
Project peak load requirements
Implement cloud scaling solutions
Conduct regular load testing
Set up automated scaling triggers
For Shopify merchants, leverage Google Cloud’s infrastructure to ensure seamless scaling during peak hours. Create detailed breakdowns of resource requirements including CPU, storage, and geographic distribution of servers.
Payment Gateway Testing
Payment processing is the heartbeat of your BFCM operations. Recent studies show that payment gateway failures account for 12% of abandoned carts during high-traffic periods. Optimize your payment infrastructure by:
Implementing multiple payment options (credit cards, digital wallets, BNPL)
Testing transaction processing under heavy loads
Setting up redundant payment pathways
Monitoring transaction success rates in real-time
Establishing automated failover systems
Shop Pay has proven particularly effective, showing 1.72 times higher checkout-to-order rates compared to regular checkouts. Ensure your payment gateway can handle concurrent transactions without compromising speed or security.
Security Measure Enhancement
Cybersecurity threats spike during BFCM, with e-commerce platforms becoming prime targets for attacks. Companies with robust security measures reported 20-30% higher sales compared to competitors who experienced security incidents.
Implement these critical security measures:
Multi-factor authentication for all system access
Real-time threat monitoring and detection
Regular vulnerability assessments
PCI-DSS compliance verification
Automated security updates
Prioritize data encryption and secure cloud configurations to protect sensitive customer information. Modern payment systems heavily rely on cloud infrastructure, making it crucial to implement firewalls, network segmentation, and intrusion detection systems.
Remember to conduct thorough security testing well before BFCM week. This includes vulnerability scanning, penetration testing, and stress testing of all critical systems. Companies that invested in advanced threat monitoring systems reported zero downtime during previous BFCM peaks, translating to significant revenue protection.
Establishing Performance Monitoring
Effective monitoring during BFCM isn’t just about watching numbers—it’s about making real-time decisions that can significantly impact your revenue. With Shopify‘s advanced analytics tools, you can transform raw data into actionable insights that drive success during the biggest shopping event of the year.
Real-Time Analytics Setup
Harness the power of Shopify’s Live View to monitor your store’s pulse during BFCM. This powerful tool provides instant visibility into customer behavior and sales performance. Set up your real-time monitoring system by following these essential steps:
Configure Live View dashboard settings
Set up geographic tracking filters
Enable purchase funnel monitoring
Activate real-time sales alerts
Configure mobile notifications
Live View offers immediate insights into visitor behavior, showing you exactly how customers interact with your store. Track crucial real-time metrics like active visitors, cart additions, and checkout initiations—all from a single dashboard.
Key Metric Tracking
Focus on metrics that truly matter during BFCM. Your analytics dashboard should prioritize these business-critical KPIs:
Customer Lifetime Value (CLV): Assess long-term impact
Shopify’s Customer Cohort Analysis provides deeper insights into purchasing patterns. This tool helps you identify your most valuable customers and understand retention rates during BFCM. Track variations in retention rates between different customer groups to inform your marketing strategy.
Performance Alert Systems
Implement a robust alert system to catch issues before they impact sales. Modern monitoring tools like Observe provide instant notifications for:
Unusual transaction patterns
Payment processing delays
Authentication failures
Server performance issues
Traffic surge warnings
Real-time anomaly detection is crucial during high-traffic periods. When volumes surge or patterns change, immediate alerts enable quick responses to potential issues. Configure your alert thresholds based on historical data and expected BFCM traffic patterns.
The BFCM Live Map feature provides additional context by showing global sales trends and performance metrics across the Shopify ecosystem. This broader perspective helps benchmark your performance against overall market activity.
For granular performance tracking, focus on speed-related KPIs that directly impact conversion:
Time to First Byte (TTFB)
Page Load Time
First Contentful Paint (FCP)
Server Response Time
Remember that monitoring isn’t passive—it’s about taking action. Use Shopify Analytics’ pre-selected date ranges for BFCM periods to quickly compare performance with previous years. This historical context helps you make informed decisions about promotional timing and resource allocation.
Predicted Spend Tier reports offer valuable insights into customer behavior, helping you identify and prioritize high-value segments during BFCM. Use these predictions to tailor your marketing efforts and customer service resources accordingly.
BFCM success demands careful planning and execution across multiple fronts. Your store needs robust technical infrastructure, strategic promotional planning, and seamless customer experiences to maximize sales during this crucial period Mobile optimization stands as a cornerstone of BFCM success, with data showing 72% of purchases happening on mobile devices. Strategic promotional calendars, combined with multi-channel marketing efforts, help create buzz and drive consistent sales throughout the event.
Technical preparation remains equally critical – from server capacity planning to real-time monitoring systems. These elements work together to ensure your store handles peak traffic while delivering exceptional shopping experiences. It is important to remember that BFCM represents more than just a sales event – it’s an opportunity to build lasting customer relationships. Through careful implementation of these strategies, backed by continuous monitoring and optimization, your Shopify store will be ready to capture its share of the $7.5 billion BFCM opportunity.
FAQ
How long does BFCM last?
BFCM (Black Friday Cyber Monday) typically lasts 4 days, from Black Friday through Cyber Monday.
What is BFCM season?
BFCM season refers to the shopping period around Black Friday and Cyber Monday, typically spanning late November, focused on massive sales and deals.
Why is shopping called Black Friday?
Black Friday is called so because it marks the day retailers go “in the black,” meaning they turn a profit due to high sales after Thanksgiving.
Facebook, no matter how dead it gets is a powerful, powerful tool for businesses. No denying that. No matter how many of us don’t care about our feeds and pictures every day on this platform we still care about what goes into the platform and that’s everything that is needed to constitute the perfect recipe for businesses around the globe to succeed. Facebook ads, further add to this narrative. The right ads function, grow, and deliver – rising on key occasions. Black Friday is one of the biggest opportunities for eCommerce brands to make their mark and maximize their results. With competition becoming fiercer each year, it’s crucial to have a well-endowed strategy in place to stand out and make the most of this shopping extravaganza.
In this article, we will explore the ultimate Black Friday Facebook ads strategy that will help you navigate through the challenges and make the most of the opportunities presented during this highly competitive period. We will also showcase some kickass examples of successful Black Friday Facebook ads to provide you with inspiration for your own campaigns.
Preparing for Black Friday: The Importance of Warm Audiences
To maximize your results during Black Friday, it’s crucial to focus on your warm audiences. These are the people who are already familiar with your brand and have shown some level of interest or engagement. Building and nurturing these warm audiences throughout the year will significantly enhance your chances of success during the Black Friday period. By consistently running Facebook ads throughout the year, you can build custom audiences based on various criteria such as website visitors, Facebook and Instagram engagement, video views, and customers. These custom audiences are likely to be your highest-performing ads during the Black Friday weekend and the period leading up to it.
Analyzing a decade of Facebook ads data has revealed that Facebook ads are twice as expensive during the actual Black Friday weekend. This is due to tougher competition and higher budgets from other brands. To combat this, it’s crucial to start your Black Friday campaign well in advance. We recommend starting your Black Friday campaign on November 1st. This will allow you to profit for more than three weeks leading up to the Black Friday weekend. While it’s still important to advertise during the Black Friday weekend, we recommend dropping your budgets and expectations slightly during this time.
To achieve optimal results, we recommend following a strategic timeline for your Black Friday Facebook ads campaign:
Anticipation (starting two weeks before November): The goal during this period is to create build-up and build your email list. Consider running lead-generation Facebook ads to attract potential customers and capture their contact information.
Pre-Black Friday (November 1st to Black Friday): This is the time to keep spending on Facebook ads to drive return on ad spend (ROAS) and create your Black Friday promotions. Consider creating gift guides or bundles to entice customers.
Black Friday Weekend (BFCM): During this period, focus on your custom audiences, such as email lists, clients, website visitors, and social media engagers. Offer a steep discount that is automatically applied at checkout to encourage immediate conversions.
Pre-Holiday (right after the BFCM weekend until December 23rd): Change up your promotions during this period with offers like buy-one-get-one (BOGO) deals, Christmas gift packages, or any other creative ideas you have.
Holiday (from Christmas to New Year’s Eve): This is the time to drop your clearance sales and offer special deals related to New Year’s resolutions. Don’t forget to consider special promotions for Boxing Day in Canada.
Remember, the planning for your Black Friday Facebook ads campaign starts well before the actual weekend. It’s essential to create a game plan on paper, whether it’s a sketch, a spreadsheet, or a Google Docs document. Having a roadmap will ensure that you are fully prepared and able to execute your campaign effectively.
The Pre-Black Friday Campaign: Building Anticipation
The pre-Black Friday campaign is a crucial phase that sets the stage for a successful Black Friday weekend. During this period, your goal is to create anticipation and build your email list. It’s an excellent opportunity to engage with potential customers and capture their contact information for future marketing efforts.
Consider running lead-generation Facebook ads to attract potential customers and entice them to provide their email addresses in exchange for valuable content or exclusive offers. Lead generation ads can help you build a targeted email list, which will be instrumental during the Black Friday weekend. Additionally, this period is an excellent opportunity to showcase your brand and products, generating buzz and excitement among your target audience. Consider running ads that highlight your best-selling products, customer testimonials, or any other engaging content that aligns with your brand and captures the attention of potential customers.
With the right buildup of anticipation and nurturing your audience in the weeks leading up to Black Friday, you can create a sense of excitement and exclusivity, increasing the likelihood of conversions when the big day arrives.
The Black Friday Weekend: Focusing on Custom Audiences
The Black Friday weekend is the pinnacle of your Black Friday Facebook ads campaign. During this period, it’s crucial to focus on your custom audiences, as they are most likely to convert and provide a higher return on ad spend (ROAS). Custom audiences include individuals who have already shown interest in your brand or have engaged with your website, social media pages, or previous ads. These audiences are more likely to be interested in your Black Friday promotions and are therefore more likely to convert.
To leverage your custom audiences effectively, consider running ads that specifically target these groups. Craft compelling ad copy and creative visuals that resonate with your custom audiences and highlight the discounts and promotions exclusive to Black Friday. Furthermore, it’s essential to offer a steep discount that is automatically applied at checkout. This streamlined process reduces friction and encourages customers to complete their purchases without hesitation.
Post-Black Friday: Leveraging the Pre-Holiday Period
After the Black Friday weekend, it’s essential to continue leveraging your momentum and capitalizing on the holiday shopping season. The pre-holiday period, immediately following the Black Friday weekend until December 23rd, presents additional opportunities to drive sales and engage with your audience. During this period, consider changing up your promotions to keep your audience engaged and interested. You can offer buy-one-get-one (BOGO) deals, Christmas gift packages, or any other creative offers that align with your brand and resonate with your target audience.
Keep in mind that the focus of your promotions may shift slightly from the intense discounts of the Black Friday weekend to more value-driven offers that cater to the holiday season. Consider packaging your products as gift sets or offering special holiday-themed bundles to entice customers. Additionally, you can leverage the holiday spirit by running ads that evoke emotions and capture the season’s essence. Incorporate festive imagery, heartwarming stories, and messages that resonate with your audience’s holiday aspirations and desires. Remember to continually monitor your campaign performance and make data-driven decisions based on the metrics that matter most to your business. Adjust your budget, creative assets, and targeting strategies accordingly to ensure maximum return on your advertising investment.
The Holiday Season: Maximizing Clearance Sales and New Year Deals
As the holiday season progresses, it’s important to adapt your promotions and offers to align with the changing consumer mindset. From Christmas to New Year’s Eve, you can focus on maximizing clearance sales and offering special deals related to New Year’s resolutions. During this period, customers are often looking for last-minute gifts, post-holiday bargains, and opportunities to start the new year on a fresh note. Tailor your promotions to cater to these needs and expectations and highlight the value and savings your products can offer during this time.
Consider offering clearance sales on remaining holiday inventory, providing discounts on products that are perfectly suited for New Year’s resolutions, or bundling products together to create attractive packages at a reduced price. Don’t forget to capitalize on regional-specific holidays such as Boxing Day in Canada. Adapt your promotions to cater to these specific markets and leverage the cultural significance of these holidays to drive additional sales.
Setting the Right Budget for Black Friday Facebook Ads
Setting the right budget for your Black Friday Facebook ads campaign is crucial to ensure you can reach your target audience effectively and achieve your desired results. It’s important to allocate a sufficient budget to each phase of your campaign and adjust it based on your goals and performance.
We recommend spending a minimum of ₹1500 or $25 per day on your Facebook ads during the Black Friday period. However, to truly maximize your results and stay competitive, an ideal budget of more than ₹7000 or $100 per day is recommended, depending upon your geographic location. It is important to keep in mind that the cost per conversion for Facebook ads during the Black Friday period tends to increase due to the higher competition and increased advertising budgets from other brands. The cost per conversion can vary depending on your industry, target audience, and the specific products or services you offer.
To exit the learning phase and achieve optimal results, it’s crucial to be more aggressive with your budget. Investing more in your advertising efforts can help you reach a larger audience, increase your visibility, and ultimately drive more conversions and sales. Additionally, it’s important to consider the bidding system on Facebook. On Facebook, you bid for impressions, and the highest bidder gets the highest quality impressions and sales. During the Black Friday weekend, ad costs tend to increase significantly as big brands put forth higher bids, making it essential to build up your custom audiences before the actual event.
Freshen Up Your Creatives: The Power of Compelling Visuals
In the world of Facebook advertising, creative visuals play a crucial role in capturing the attention of your audience and driving engagement. During the Black Friday period, when competition is fierce and consumers are bombarded with ads, it’s essential to stand out with compelling and visually appealing creatives. When creating your Black Friday Facebook ads, consider the following tips to freshen up your creatives and make them more engaging:
Variety: Use a variety of ad formats to keep your audience engaged. Experiment with in-feed video ads, in-feed image ads, carousel ads, instant experience ads, slideshow ads, and catalog ads. Each format offers unique opportunities to showcase your products and entice your audience.
High-quality visuals: Ensure that your visuals are of high quality and visually appealing. Use high-resolution images or videos that showcase your products in the best possible light. Pay attention to details such as lighting, composition, and colors to create visually stunning ads.
Storytelling: Use your creatives to tell a story and evoke emotions in your audience. Craft a narrative that aligns with your brand and resonates with your target audience. Consider using lifestyle shots, influencer content, or user-generated content to create compelling narratives that capture attention.
Branding: Incorporate your brand’s logo, colors, and fonts into your creatives to create a cohesive and recognizable visual identity. Consistency in branding helps build trust and recognition among your audience.
Clear messaging: Keep your messaging focused and concise. Highlight the key benefits, promotions, or discounts in your ad copy to ensure that your audience understands the value proposition of your offer.
Remember to create multiple creatives and test them to identify the top-performing ad. Monitor the performance of your creatives and make data-driven decisions to optimize your ads throughout the campaign.
Making an Offer They Can’t Refuse: Crafting Irresistible Deals
One of the most critical elements of a successful Black Friday Facebook ads campaign is crafting irresistible offers that your audience simply can’t refuse. To stand out in a sea of promotions, it’s essential to provide significant value and discounts that entice your audience to take action.
When creating your offers, consider the following strategies:
Discounts: Offer significant discounts on your products or services to incentivize purchases. A minimum discount of 20% off site-wide is recommended, although higher discounts may yield better results.
Bundle deals: Create bundle deals that combine multiple products or services at a reduced price. This strategy not only increases the average order value but also provides additional value to your customers.
Limited-time offers: Create a sense of urgency by making your offers available for a limited time only. Highlight the time-sensitive nature of your promotions in your ad copy to encourage immediate action.
Automatic discounts: Streamline the purchasing process by automatically applying discounts at checkout. This reduces friction and eliminates the need for customers to remember and enter coupon codes.
Gift with purchase: Offer gifts, samples, or exclusive bonuses with qualifying purchases. This strategy adds value to the offer and creates an additional incentive for customers to buy.
Exclusive access: Provide exclusive access to certain products, deals, or promotions for a select group of customers. This creates a sense of exclusivity and rewards loyalty.
Neutrogena Offering free Samples in the Black Friday Beauty Buys
As a business owner, feel free to test different offers and monitor their performance to identify the most effective ones for your audience. Analyze the data and make data-driven decisions to optimize your offers and drive maximum conversions.
Leveraging Social Proof: Reusing Engaging Posts and UGC
Social proof is a powerful tool in driving conversions and building trust among your audience. By showcasing positive reviews, testimonials, and user-generated content (UGC), you can demonstrate the value and quality of your products or services, increasing the likelihood of conversions.
One strategy for leveraging social proof in your Black Friday Facebook ads is to reuse engaging posts that have generated significant engagement. Take advantage of the likes, comments, and shares on these posts by transforming them into existing posts and using their IDs in other conversion campaigns. This allows you to preserve the social proof and make your products appear more popular and desirable. Another strategy is to incorporate UGC into your ads. User-generated content is content created by your customers, such as reviews, testimonials, or images of them using your products. UGC adds authenticity and credibility to your ads, as it shows real customers enjoying and benefiting from your products.
When selecting UGC for your ads, choose content that aligns with your brand and resonates with your target audience. Highlight the positive experiences and benefits that customers have had with your products and ensure that the UGC reflects the diversity and inclusivity of your customer base.
Facebook & Google Black Friday Activity: Advertising on Both Platforms
Advertising on both Facebook and Google during the Black Friday period can significantly enhance your reach and maximize your results. Each platform offers unique advantages and targeting options that can complement each other and drive more conversions.
Facebook ads allow you to target specific audiences based on their demographics, interests, and behaviors. The platform’s advanced targeting capabilities enable you to reach a highly relevant audience and increase the likelihood of conversions. Additionally, Facebook’s creative options and engagement features allow you to create visually appealing ads that capture the attention of your audience. Google Ads, on the other hand, allows you to reach potential customers who are actively searching for products or services related to your business. By targeting specific keywords and bidding on relevant search terms, you can position your ads at the top of Google search results and drive targeted traffic to your website.
To maximize your results, consider running coordinated campaigns on both platforms. Align your messaging, offers, and creative assets to ensure consistency across your ads. Leverage the strengths of each platform to reach a broader audience and increase your chances of conversions.
The EASY Way To Create Facebook Ads That Convert (Black Friday Edition)
Conclusion
By implementing these suggestions, you can increase the effectiveness of your Black Friday Facebook ads and increase your chances of driving conversions and sales. In a nutshell, your Black Friday Facebook ads campaign requires careful planning, strategic execution, and continuous optimization. By following the ultimate Black Friday Facebook ads strategy outlined by our folks at ST, you can hover through the challenges and maximize the opportunities presented during this highly competitive period. Remember to stay true to your brand, monitor performance data, and make data-driven decisions to ensure a successful campaign. Good luck and happy advertising!
FAQs
How does incorporating user-generated content in the Facebook ads help in increasing Black Friday sales?
User-generated content is content created by your customers, such as reviews, testimonials, or images of them using your products. UGC adds authenticity and credibility to your ads, as it shows real customers enjoying and benefiting from your products.
What are the tips for creating the Black Friday Facebook ad creatives?
When creating Black Friday Facebook ads, consider having variety, high-quality visuals, storytelling, branding, and clear messaging to freshen up your creatives and make them more engaging.
What are the strategies for creating Black Friday Facebook ads offers?
For creating the Black Friday Facebook offers consider giving discounts, bundle deals, limited-time offers, automatic discounts, gifts with purchase, and exclusive access to your customers.