Lead generation is an extensive domain that develops through constant research. To stay ahead of the competitors and achieve sustainable growth, it’s very important to keep an eye on the future trends and innovations that have emerged in online lead generation.
Whether you’re a seasoned marketer, a budding entrepreneur, or just a reader who is curious to get information. This article promises to bring you all on an exciting drive into the future full of insights that can help position and settle your businesses at the front of the industry’s transformation.
The idea of anticipating future trends and getting a clearer and smoother grip on them is a must. Since artificial intelligence (AI) and machine learning have come into being, people have realized the importance of user experience and personalization. Here we go with the Top future trends of lead generation:
Artificial intelligence
Artificial Intelligence (AI) is leveling up the lead scoring. Machine learning algorithms can test and analyze the datasets that are vast to predict which leads can be converted into our cash customers, allowing you to prioritize the efforts effectively.
Chatbots and Conversational
Chatbots in recent times are becoming extremely sophisticated, providing up-to-date information and also engaging with website visitors and people on social media. Conversational marketing also offers personalized interactions that can lead to higher conversion rates.
The New Video Magnets of Lead
The content, for example, video content continues to be more powerful than the online platforms. Creating video lead magnets that not only educate but also entertain, and engage with the audience while providing interesting and valuable information.
VSO (Voice Search Optimization)
In recent times after the 19th century, voice search optimization has become increasingly popular. Optimistic of your content can help capture leads, especially to the people who use voice assistants like Siri and Alexa.
Top Metrics Used to Measure Lead Generation Effectively
GDPR and Data Privacy
Data privacy norms like GDPR are dictating how corporations gather and use their customers’ data. Make sure you follow the regulations of this act when you’re running your lead generation. This will help build a lot of trust with your audience.
Interactive Content
Interactive materials like polls, quizzes, and also assessments help to attract leads and in the process collect valuable data on the same prospects and the needs that they may have.
Predictive Analytics
The predictive analytics setting will be based on the previous data and also future forecasts of trends and behaviors. Through predictive analysis, your lead generation strategy will become much more precise and will give your business a very competitive edge.
Personalized Content at Scale
This type of marketing technology empowers you to send customized messages to a vast group of people. Aligning the messages that you receive to the individual leads based on their behaviors and choices.
Social Selling
Social media networks are shifting to very powerful sales channels. Adopting a social selling approach to add value, educate, and also nurture the leads, which will eventually convert them into customers.
Blockchain for Data Security
Blockchain technology provides better data security and also transparency, which is an immense advantage. As compared with other applications, blockchain technology can be very easily applied to secure sensitive information regarding lead.
Leveraging data-driven insights can reshape lead generation, optimizing targeting and conversion strategies. It helps marketers dive into audience behavior analysis, pinpoint ideal prospects, fine-tune lead scoring, and personalize nurturing.
B2B marketers can expand the impact of data by refining targeting and retargeting, building comprehensive databases, optimizing conversion rates, and forging stronger marketing-sales collaboration.
With data analytics, the digital appearance becomes smooth with actionable data-driven strategies for unparalleled precision and success.
Machine Learning and Automation
Marketers can improve their lead generation and in turn their revenue by closely getting in touch with the techniques of machine learning and automation. The reason behind the idea of ML is to improve precision and efficiency.
Let’s see an example: you can automate the lead generation’s personalized emails and qualifications. Employing automated chatbots to keep a check on their sales efforts. Algorithm analysis identifies the leads that are promising and gives out the tailored content, which automatically improves data-driven insights.
CRM and Marketing Automation Platforms
CRM & marketing automation integration for more efficient lead management. It assists in the process of personalization of the messages, leads prioritization through scoring, and thus unifies the efforts.
Harmonize the team efforts and involve sync platforms like HubSpot, Salesforce, and Marketo for better guidance of the prospects. It is this integration that makes the whole process a lot more efficient because it saves time and can also bring your business return on investment to a new level.
How Big Data Helps with Lead Insights?
In-depth data analysis enables the business to understand their customer base better; which helps them be more relevant to their customers through their marketing campaigns.
Here is how you can put big data into action for lead insights:
Align Sales and Marketing
Big data could be used for the smooth coordination of the sales and marketing departments through the presentation of data on customer behavior and preferences.
Insight Into Buying Habits
Through customer data analysis, companies can find out about the customers’ behavior and also preferences. This information helps them to create more targeted marketing campaigns, which in the end increase productivity.
Optimize Campaigns
Big data can be applied to optimize marketing campaigns by the means of identifying what channels and tactics produce better results.
Evaluate Leads
The big data’s large packages aid the companies in measuring leads and then prioritizing the ones more likely to convert.
Automation has led to the B2B revolution. It allows the teams to improve productivity and be scalable, using different tools and software. By automating lead scoring and nurturing processes, it is possible to streamline lead management and also improve conversion rates.
The segmentation of potential customers is one of the most important B2B lead generation tasks by marketing automation. Next, it gives an enormous boost to the automated nurturing system that, in return, brings a lot of sales to the organization.
You can set up email campaigns, follow-up messages, and even outbound call scripts based on the leads’ responses and activities. Based on your target customer persona, you can identify leads and build a strong pipeline to qualify leads. All you need to do is:
Streamline the lead generation effectively
Ensure lead qualification and scoring leads worth pursuing
Segment cold leads timely to save time and effort
Conclusion
For future lead generation, embracing technology and innovation is essential for success. From AI-driven analytics to personalized content marketing and the power of social media, businesses, and digital marketers must adapt to stay ahead.
FAQs
How does blockchain technology for data security help in lead generation?
Blockchain technology provides better data security and also transparency, which is an immense advantage. As compared with other applications, blockchain technology can be very easily applied to secure sensitive information regarding lead.
How does Automation improve lead generation?
Automation has led to the B2B revolution. It allows the teams to improve productivity and be scalable, using different tools and software. By automating lead scoring and nurturing processes, it is possible to streamline lead management and also improve conversion rates.
How does big data help in lead generation?
Big data helps in lead generation by aligning sales and marketing, giving insight into buying habits, optimizing campaigns, and evaluating leads.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 6sense.
Both sales and marketing are significant pillars of every business as they act as a catalyst for generating revenue. While marketing involves building brand awareness among audiences, sales turn that viewership into profits by converting leads into actual customers.
However, the marketing and sales team needs to understand consumer behavior through appropriate data and visibility. It is when 6sense comes into the picture. This company helps the revenue team to access relevant statistics with the help of advanced technology.
In this article, know about 6sense, its business, founders, products, startup story, funding, and more.
6sense is a San Francisco-based company that reinvents the way B2B organizations create, manage, and convert their pipeline to revenue. Its revenue AI eliminates guesswork and arms the organization’s revenue team with important data and visibility that is required to create and convert high-quality pipelines into revenue.
Currently, Jason Zintak is the CEO and Viral Bajraj is the CTO of 6sense. The company is growing at a faster pace with 6 branches in the United States, the United Kingdom, and India. Moreover, it is ranked the 130 fastest-growing companies in North America on the Deloitte Technology Fast 500TM.
Set up in 2013, 6sense was founded by Amanda Kahlow, Dustin Chang, Premal Shah, Shane Moriah, and Viral Bajaria.
Amanda Kahlow
Amanda Kahlov is a graduate of the University of Colorado Boulder and is the founder and ex-CEO of 6sense. Moreover, she founded CI Insight Inc. and held the role of CEO. Presently, she is working as the director at MAHA global and an advisor at Brit + Co.
Dustin Chang
Co-founder of 6sense, Dustin Change has graduated from the University of Washington. He has co-founded Grepdata and is working as CTO of Stealth Startup.
Premal Shah
Earned a degree in Computer Science from the University of Southern California, Premal Shah is co-founder of 6sense. Moreover, he has also co-founded GrepData and worked in Livingly Media for almost 7 years.
Shane Moriah
Co-founder of 6sense, Shane Moriah has graduated from Stanford University and has a degree in BS, Computer Science. He has co-founded 6sense and GrepData and is now, working as Chief Technology Officer in Settle.
Viral Bajaria
Viral Bajaria graduated from the University of Southern California with a degree in Computer Science before co-founding and working as CEO of 6sense.
Talking about the company size, currently, it employs 1200 employees, ranging from data scientists and business leaders to engineers and mathematicians.
6sense – Startup Story
6sense was developed by Amanda Kahlow along with other co-founders in 2013 after consultation with Cisco- the technology company. It was launched as a tool for organizations running marketing and sales businesses by predicting the inclination of potential customers.
In 2014, the company launched the world’s first B2B sales and marketing prediction intelligence platform. It achieved another milestone by receiving a patent for a machine learning method to predict the future of B2B sales and marketing in 2016.
Since then, there is no stopping as 6sense has been recognized as the leader by several renowned organizations.
6sense – Mission and Vision
The common goal of 6sense is to change B2B sales and marketing with predictive intelligence. It focuses on offering the best solutions to help marketers and sellers succeed.
6sense – Products and Services
The core platform comprises foundational features that the sales and marketing team needs for scaling their ABM programs. The solutions offered by the company are:
Account Identification
Data Enrichment and Management
Intent Data
Audience Building
Advertising
Predictive Analysis
Orchestration and Workflows
Pipeline Intelligence
Conversational E-mail
Sales Intelligence
6sense – Business Model
The account engagement platform of 6sense helps B2B organizations achieve predictable revenue growth by providing the access to AI, big data, and machine learning to every member of the revenue team. The company’s Revenue AI platform uncovers anonymous buying behavior, predicts the right accounts to target at the right time, and enables the sales and marketing team to engage buyers with multi-channel and multi-touch campaigns.
Its business model revolves around helping revenue teams know every necessary detail about their buyers so that they can generate more opportunities, increase deal size, and win over the competition.
6sense – Funding and Investors
6sense raised total funding of $426 million over 8 rounds. On 20 January 2020, the latest funding round was held and the company received $200 million in Series E Round. It is funded by 19 investors and some of these are SoftBank Vision Fund, B Capital Group, Harmony Partners, Industry Ventures, Venrock, Insight Partners, and Blue Owl.
Date
Round
Number of Investors
Money Raised
Lead Investor
January 20, 2020
Series E
10
$200 million
Blue Owl, MSD Partners
March 30, 2021
Series D
4
$125 million
D1 Capital Partners
January 15, 2020
Series C
1
$40 million
Insight Partners
April 16, 2019
Venture Round
6
$27 million
Industry Ventures
February 1, 2019
Seed Round
1
–
–
July 1, 2015
Series B
1
$2 million
Salesforce Ventures
February 19, 2015
Series B
3
$20 million
Bain Capital Ventures
May 20, 2014
Series A
4
$12 million
Battery Ventures, Venrock
6sense – Partners
6sense believes in partnering with renowned firms to expand its horizons. It has collaborated with around 24 partners and some of these are:
Chatfunnels
Drift
Mediafy
Hero Digital
Ignitim
ROI-DNA
Adobe Target
Bombora
Hushly
Reactful
6sense – Merger and Acquisitions
Over years, the company has acquired a total of 4 companies. The list of companies acquired is:
Company
Year of Acquisition
Granite Media Group Inc.
2022
Slintel
2021
Fortella
2021
ZenIQ
2018
6sense – Growth
The estimated annual revenue of 6sense in 2022 is $245 million per year. And its current valuation stands at $5.2 billion (January 2022). In addition, the employee count has increased by 127% and the monthly rank growth of the website is 13.63%.
6Sense in 6 Minutes
6sense – Awards and Achievements
6sense, the global platform is rewarded with several awards and achievements. It closed out 2022 with some of these awards and achievements:
Best Workplaces for Women
Best Company for Diversity
Best Company Culture
Best CEO
Best Company Compensation
Best Company Outlook
Recognized as a Leader in the December 2022 Gartner Magic Quadrant for ABM Platforms
Tech Cares Award by TrustRadius
6sense – Competitors
With 6sense offering solutions across different parts of the world, it faces cut-throat competition worldwide. Some of its competitors are:
6sense is an AI-driven revenue intelligence platform that helps sales and marketing teams to identify and engage with high-value accounts more effectively.
How does 6sense use AI and machine learning to improve revenue generation?
6sense uses AI and machine learning to identify buying intent signals, providing real-time insights to sales teams for more effective engagement and improved revenue generation.
What kind of businesses and industries can benefit from using 6sense?
B2B businesses with longer sales cycles, high-value products/services, and complex sales teams can benefit from using 6sense’s revenue intelligence platform.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Club Factory.
Fashion is not futile. Your clothes and accessories say a lot about your personality and of course your mood. Thankfully now fashion is affordable too!. All thanks to the e-commerce sites now men and women from even remote nooks and corners have easy access to Fashion. An e-commerce site that we cannot miss when it comes to affordable fashion is Club Factory. This China-based e-commerce site offers apparel, accessories, and more at factory prices. Though Club Factory is currently banned in India owing to security threats and rising tension between India and China, we cannot surely afford to miss the story of this amazing e-commerce startup, that gained immense popularity in India. Here is all about Club Factory. The startup story, Club Factory founders, funding, revenue model, and competitors.
Founded in 2014, the Chinese e-commerce platform Club Factory became quite popular internationally as a platform offering trending fashion goods at a very affordable price. Club Factory delivers in many countries across Europe, America, and Asia.
Club Factory’s major USP is that its products are trendy yet much cheaper as compared to many of its competitors. The reason it can offer goods at a much cheaper price is its strong base of over 200,000 suppliers who want to sell directly to consumers and thereby liquidate their inventory.
For customers, Club Factory is very user-friendly as it offers recommendations to consumers based on their past choices of products and their preferred price range. The platform sorts out appropriate suppliers based on the quality of the products, their productivity, performance, and price. According to Club Factory founder Lou Yun, Club Factory uses AI and big data analysis to understand the users and suppliers better. Club Factory App uses AI technology to compare the prices charged by the manufacturers, find the lowest price of a particular product in real-time, and suggest to the customer the product having the lowest price.
Using Big Data Analysis, Club Factory shortlists the products that have the highest probability to be bought from a huge number of SKUs. Club factory offers insights to the manufacturers on the goods that are most preferred by customers so that the manufacturers can take appropriate manufacturing decisions.
In India, Club Factory did face some controversies. The biggest of all controversy was the tax evasion charges raised against Club Factory. Club Factory and a few other Chinese e-commerce companies like Shein were found shipping products from China directly to customers in India by marking these orders as gifts to avoid custom duties. To do away with the problem the Government of India started imposing custom duties on gifts as well from November 2019. Besides these, from late deliveries, late payment to sellers, and delivering damaged products, Club Factory has faced many charges in India.
Yet, Founder Vincent Lou perceived India as one of the biggest markets for Club Factory and had lofty plans to establish the company in India. The company had plans to invest in warehousing, technology, marketing, and delivery, and wanted to become India’s “One-Stop fashion marketplace” for sellers as well as customers. While initially, Club Factory sold only goods imported from Chinese manufacturers, in early 2019, the company adopted the local marketplace strategy whereby it brought in Indian sellers to the platform. The company onboarded around 5000 Indian sellers on the platform and was planning to bring in more local sellers. Club also Factory invested heavily in marketing in India. In 2018 Club Factory appointed Bollywood actor Ranveer Singh and Miss World, 2017 winner Manushi Chhillar as the company’s brand ambassadors.
Ranveer Singh and Manushi Chhillar in a Club Factory Ad
Club factory was looking forward to adding more product categories to the platform soon. But the ban on the app came as a shock to the founders.
Club Factory began as Baokuanyi, which was a SaaS data intelligence platform that helped manufacturers take manufacturing decisions based on stock and inventory-related data of over 200,000 factories. The aim behind starting Baokuanyi was to empower the manufacturers with better inventory data so that they can make their decisions better.
While working with Baokuanyi, the founders realized that liquifying inventory was challenging for manufacturers. So, they thought of coming up with an e-commerce platform through which manufacturers can directly sell to customers. Thus Club Factory was founded.
Currently, too Club Factory has a SaaS product that offers insights to the manufacturers regarding the products that are sold the most and the most popular designs so that the manufacturers do not end up making products that are not in demand.
Vincent Lou and Aaron Jialun Li are the founders of Club Factory.
Vincent Lou
Club Factory founder Vincent Lou holds a Master’s Degree in Computer science from Stanford University. As a student, Vincent had a deep interest in applied AI. At Standford, Vincent along with Aaron Li developed an AI-powered solution to help WHO optimize the costs of medical devices. Vincent worked as a Research Assistant at The University of British Columbia, and also at the Standford Biomedical Informatics Training Program. Vincent was working as a Software Engineering Intern at Facebook during the early years of his career. In 2014, Vincent founded Baokuanyi which later pivoted to become Club Factory.
Aaron Jialun Li
Club Factory co-founder Aaron Jialun Li holds a Masters’s degree in Business Marketing. Aaron also did data analysis in Alibaba Group and looked after Product Management at Sharethis before founding the SaaS platform Baokuanyi with Vincent Lou.
Founders, Club Factory
Club Factory – Tagline and Logo
While the company keeps experimenting with its tagline from time to time, the company had to face legal wrath in India in 2020 due to one of its slogans that involved the name of Indian e-commerce unicorn Snapdeal. In 2020, Club Factory was running the “everything cheaper than Snapdeal” ad campaign. Snapdeal approached the Delhi High Court against this ad campaign, in response to which, Club Factory discontinued the ad campaign.
Club Factory logo
Club Factory – Business Model
In India, Club Factory’s business model was quite different than its peers like Amazon and Flipkart. In India, Club Factory charged zero commission from the sellers. The Indian sellers could sell the products through the platform for free.
“Club Factory will continue to provide a level-playing field to all sellers by not charging any commission fee so that they get to increase their earnings while transferring the cost-benefit to buyers,” said Club Factory founder Vincent Lou, in an interview, before the platform got banned in India.
Club Factory does not stock inventories. It uses algorithms to match orders and sellers. When a customer places an order, Club Factory finds a seller who can fulfill the order. The supplier then sends the product to Club Factory’s warehouse, from where Club Factory ships the products to the customers. Club Factory also takes care of customer service.
Club Factory has raised a total amount of $220 million in funding over the 3 funding rounds.
Date
Transaction Name
Money Raised
Lead Investor
October 11, 2019
Series D
$100 million
Qiming Venture Partners
February 14, 2018
Series C
$100 million
Bertelsmann Asia Investments
January 1, 2017
Series B
$20 million
–
To date Club Factory has raised funding from 8 investors including institutional investors like Bertelsmann, Qiming Venture Partners, FREES FUND, ZhenFund, Kunlun Trust, and IDG Capital.
Club Factory – Growth
As per 2019 reports, Club Factory had over 70 million users worldwide, of which around 40 million were Indians. Club Factory also emerged as the most downloaded shopping app on the Android platform globally for the months of September and October 2019 (according to Sensor Tower’s Store Intelligence platform). Now that Club Factory got banned in India since June 2020, it has lost a huge user base. However, Club Factory is still delivering in many countries In Europe, USA, and Asia.
Club Factory – FAQs
Is Club Factory Working in India?
No Government of India banned Club Factory along with other 58 Chinese apps in June 2020.
Who is the founder of Club Factory?
Chinese entrepreneurs Vincent Lou and Aaron Jialun Li founded Club Factory in 2014.
Angel investors are sometimes marked as Private investors or Seed Funders. Though known by different names, their main aim is to invest in startups or new ventures, thereby helping them to grow and create a presence in this dynamic environment. If you are looking to get an insight about Angel Investors in Delhi along with their Contact Details and Major investments, then this is the right place. As we have put in our best to compile a list of Angel Investors in and around Delhi.
Before, getting to the list of Angel Investors in Delhi. Let’s get an understanding on What do Angel Investors look for in a startup? It becomes essential for a startup to wisely approach an investor that suits the requirements and expertise of both.
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Markets Interested: SaaS, Consumer Internet, Big Data, Cloud Computing, Healthcare, and Digital Media. Investments: Instamojo, POPxo, ZipGo, Dunzo, Innov8, Rapido, Unacademy, CroFArm among many others.
Rajan Anandan | Angel Investors in Delhi
Rajan Anandan, the MD of Sequoia Capital, is the most prominent investor in the startup industry. He has served as an MD at Microsoft India, Vice President and SEA at Google, and also gained exposure in Dell India. He has gained experience with startups across various domains.
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Markets Interested: Mobile, Gaming, Social Media, Real Estate, Food Tech, Logistics, Consumer Internet, Media, Fintech, HR Tech, Education, and E-commerce. Investments: LogiNext, Milaap, InnerChef, Wishberg, FactorDaily, ThePrint, Flyrobe, TapChief, Unacademy, Innov8 among many.
Vijay Shekhar Sharma | Angel Investors in Delhi
The founder and CEO of Paytm, Vijay Shekhar Sharma and One97 has a spectacular experience in the Indian startups. He has given a helping hand to many of the startups in their journey of survival and growth. He graduated from Delhi College of Engineering and later founded his first venture XS Corps, which was then sold to Lotus Interworks LLC.
Sunil Kalra is one of the prominent independent angel investors in Indian Angel Network. Being the MD at Via Projects Pvt Ltd and a Venture Partner at Stride Ventures, Sunil has gained immense experience in the field of Finance & Investments.
Markets Interested: Consumer Internet, IT, Augmented Reality, Social Media, Clean Technology, Food and Beverages, Fintech, Big data. Investments: My Child, WittyFeed, PumpKart, Deyor Camps, Ketto, Nimo Planet, Falcon Labs, Josh Talks, Inc42 Media, SectorQube, and many.
Ritesh Malik | Angel Investors in Delhi
Ritesh Malik, the Co-founder, and MD of Innov8 practised as a professional doctor at the esteemed Ganga Ram Hospital, before venturing into his entrepreneurial journey. He is an active and prominent angel investor in Delhi. He also Co-founded Adstuck Consulting Pvt Ltd, a digital transformation agency.
Markets Interested: Consumer Internet, E-commerce, Internet, Big Data, SaaS Investments: Ola, Gigstart, UrbanClap, Bira 91, Belong, Bewakoof, Rapido, Razorpay, Fynd, Jugnoo, Mamaearth, Tripoto, LetsVenture among many others.
Kunal Bahl | Angel Investors in Delhi
Kunal Bahl, the Co-founder, and CEO of Snapdeal is the most prominent and active investor in the Indian startup ecosystem. He is an alum of the prestigious Wharton School of Pennsylvania. Before Snapdeal, he was associated with prominent organizations like Deloitte and Microsoft in the US. He co-founded Jaspers, the parent company of Snapdeal in 2008.
Aloke Bajpai is the Co-founder, and CEO of Ixigo – an Online travel marketplace. He is a keen angel investor based out of Delhi. He is a B.tech graduate in Electrical Engineering from IIT Kanpur. He served as VP at Final Quadrant Solutions Ltd, by getting engaged in strategic business development and product marketing.
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Markets Interested: Clean technology, Fintech, AI & Robotics, Digital Marketing, Healthcare, Foodtech, Big Data, and Virtual reality Investments: Unocoin, Arya ai, SmartVizx, Rubique, MObilewalla, LogiNext, Rubique, Phonon, Utsav Fashions, Vista Pharma, Auro, and many more.
Neeraj Kumar Singal | Angel Investors in Delhi
Neeraj Kumar Singal, Founder and Director of SEMCO Infratech Pvt ltd and also Lightyear Infratech, is a focused investor in varied fields. He is an active member of IAN (Indian Angel Network), LetsVenture, and HBS Alumni Angels. He values innovation and appreciates strategic ideas that can transform the world of Business. He is also well represented at various leadership roles and organizations like FCCI, HBS Club of India, Young President Organisation, AIMA, CII, TiE, Ph.D. Chambers of Commerce and Industry, and many.
Dinesh Agarwal, Founder and CEO of IndiaMart, is a prominent entrepreneur and angel investor. He is a well-known member of The Indus Entrepreneurs (TIE) and Internet and Mobile Association of India (IAMAI). Being an alum of The Harcourt Butler Technological Institute of Kanpur, he served as a system analyst at HCL Technologies.
Markets interested: Healthcare, Consumer Internet, Mobile, Fin-tech, Food-tech, E-commerce, Media. Investments: Meesho, LifCare, Babygogo, Fashalot, Sheroes, Tripeur, Foodcircle, Just Move, Shuttl, Reify Health among others.
Rahul Garg | Angel Investors in Delhi
Rahul Garg is the Founder & MD at Leo Capital India. He is one of an active business investors in delhi for startups. Being an alumnus of IIT Delhi with a degree in Computer science, his expertise in this field is commendable. He is also associated with TiE, NASSCOM, IIT Mentors, and many other organizations.
Markets Interested: Management Consulting, Product Innovation, Blockchain, global investments, technology management, SaaS, Clean technology, etc., Investments: Betaout, Zippr, Tavaga, Innov8, Testbook, Adpushup, Doormint, LE tote, Rappi, Lead Genius, Proven, NexGear, and many more.
Utsav Somani | Angel Investors in Delhi
Utsav Somani is a prominent angel investor in Delhi via AngelList (an online marketplace of startups and investors). He did his Masters in Innovation & Entrepreneurship from ESADE Business School in 2012. At present, he is also the partner at OB1T Capital (Investment management). He is a well-experienced investor and has been active in the Indian Angel Network.
Investments: Agastha, Rapido, Wizgo, Routofy, Drivezy among many.
Nikunj Jain | Angel Investors in Delhi
Nikunj Jain, the Co-founder and CEO of Zohem (A blockchain-based data exchange protocol) is a warm investor in the Indian Startup industry. He is a keen investor and also a noteworthy entrepreneur. Before zohem, he had co-founded Frankly.me, which is a video microblogging startup along with inoXapps (a gaming startup). Nikunj did his Btech, Textile Technology from the reputed IIT Delhi.
Investments: Touch Talent, Adpushup, Lucideus, and Wishberry.
Amit Ranjan | Angel Investors in Delhi
Earlier, Amit Ranjan had Co-founded Slideshare (Professional content sharing platform). He is now active as the Architect for Digital Locker & OpenForge (e-governance projects) under the Ministry of IT, Government of India.
By being an enthusiast about startups, he mentors them for their growth and development. He played a lead role in commencing the cult of technology “unconferences’ called BarCamps, by organizing India & Asia’s first such event in Delhi.
Rohit Bansal is the Co-founder of Snapdeal, an Indian e-commerce business. Rohit Bansal is one of the prominent investors in the Indian Startup ecosystem. He is an alumnus of IIT Delhi with Btech and Mtech in Computer Science. He is skilled in team management, business development, and strategic planning. He not only provides finance to startups via investing in them but also guides them through their journey by mentoring them in areas of sales, product management, competitor analysis, operations, vendor management, and marketing.
Alok Mittal, the Co-founder, and CEO of Indifi Technologies Pvt Ltd is not only among the prominent angel investors but also the founder of Indian Angel Network, a platform that connects startups and investors. He is an alumnus of the University of California and completed his Bachelors in Computer Science from IIT Delhi.
Earlier he had also co-founded JobsAhead.com (leading e-recruitment business), which was later acquired by Monster.com. He also worked with Hughes Software in telecom and internet technologies. He graduated from IIT Delhi and completed his MS and Management of Technology programs from UC Berkeley.
Markets interested: Technology, Consumer internet, Media, Fintech, Travel, Gaming, E-commerce. Investments: Overcart, Serial Innovations, Speakwell, Inc42 Media, Dexl, Silver Push, Little eye labs, Gamezop among many others.
Rajesh Sawhney | Angel Investors in Delhi
Rajesh Sawhney, the Co-founder, and CEO of InnerChef (Food Tech Startup) is a successful entrepreneur and angel investor He is also the CEO of GSF, an Indian Capital firm and accelerator which is focused on mobile startups. He has a wider experience in media and entertainment ventures. Earlier he worked as the COO of Times internet ltd, as the president at Reliance Entertainment and around 14 years with BCCL. He created several successful businesses across sectors like TV, eCommerce, and travel.
Markets interested: eCommerce, Consumer Internet, Foodtech, Travel, Education, Social Media, Gaming, Automotive, Fintech. Investments: Flipclass, GamingMonk, White Owl, YumLane, Zophop, IndiaLends, LimeTray, MassBlurb, Rapido, OnlineTyari, Scoopwoop among many.
Kunal Khattar | Angel Investors in Delhi
Kunal Khattar, the Founding Partner of AdvantEdge Partners (Venture Capital Firm), is one of India’s most prominent investors. He also acts as the Director of Rapido, leading a two-wheeler ride-sharing platform. Earlier, he worked as the Marketing Manager at Vodafone. He has also Co-founded ventures like Simply Look.
He is one of the most active angel investors in Delhi, who is always available for any kind of help on sales, business development, communication, and strategic marketing management.
Markets Interested: Consumer Internet, Enterprise Software, Technology, Digital Media, Technical Continuing Education. Investments: Airwoot, Biosense, HackerEarth, Xapr, Little Eye Labs, ShieldSquare, MobStac, and many.
Samir Sood | Angel Investors in Delhi
Samir Sood, the Co-founder of Venture Highway (Early-stage venture investment firm) is one of an active private investors in Delhi. He served as the Head of Corporate Development, South Asia and Australia at Google. He was also associated with organizations like Cisco, Microsoft, Dell, and Lehman Brothers. He is an MBA graduate from The University Of Chicago and completed his MS in Mechanical Engineering from Tufts University.
Markets Interested: SaaS, Enterprise Software, Fintech, Social Media, IT, Clean Technology, Gaming. Investments: Alma Connect, Enpower, HashCube, Zuvvu, Pinpuff, Ideophone, Biosense, and many more.
Pranay Gupta | Angel Investors in Delhi
Pranay Gupta is the Co-Founder of 91springboard, India’s leading co-working spaces. He also acted as the Joint CEO at Centre for Innovation, Incubation, and Entrepreneurship. Before Co-founding 91springboard, he worked with Lehman Brothers and Nomura Securities.
Soaib Grewal acts as an Advisor to AngelList India and is also the Venture Partner at TLabs, a leading startup accelerator and seed investment firm. Before getting associated with TLabs, he acted as Design Mentor at Microsoft Accelerator and also founded BOLd, Design-led investment firm.
Markets interested:E-commerce, Clean Technology, Travel, Real Estate, SaaS, Big data. Investments: Radiowalla, AdvantEdge Club, WittyParrot, Leverage Edu, Alliz Health among many.
Hetal Sonpal | Angel Investors in Delhi
Hetal Sonpal is into mentoring young minds and budding entrepreneurs along with the students of Amity International School in Gurugram. Earlier, he worked with Intel as the Head of Strategic Alliances. From the esteemed Narsee Monjee Institute of Management Studies, Hetal obtained his MBA Degree. He possesses relevant knowledge and expertise in his field.
Markets Interested: Social Media, Travel, Foodtech, Automobile, B2B, Internet. Investments: Yaantra, BSquare, RippleCard, Wow Momo, Find my Stay, ChefsNearMe, Ziveg and many more.
Yogesh Bansal | Angel Investors in Delhi
Yogesh Bansal, the Founder, and CEO of ApnaCircle Infotech is a tech missionary with tremendous knowledge and expertise in this field. He holds an MBA Degree in IT & Finance from the University of North Carolina and also founded companies like GeoRapid, GoActiveClub, and Mail Genie. He has got exposure to skills like team building, merger and acquisitions, and serial entrepreneurship.
Markets Interested: Healthcare, Aerospace, Hospitality, Agritech, Real Estate, Foodtech, Travel, Fintech. Investments: X Prime, Unbxd, SmartVizX, IntensAquatica, SquarePlums among many.
Bharat Mehra | Angel Investors in Delhi
Bharat Mehra is the Co-founder of Eatworks. He has major experience in the industry of food and real estate. He is a graduate from the esteemed Alliance Manchester Business School and entails skills in Negotiation, management, sales, and valuation. He is among the leading seed investors in Delhi, who is always an enthusiast to work with people who have passion and zeal to do something new.
Satyan Gajwani, the VP of Times Internet & Board member of Times India Group, is among the prominent investors in Delhi. Times Internet is one of India’s largest digital media companies that possess brands like Mumbai mirror, Gaana, Times of India among many. He is an alumnus of Stanford University. He also acts as a mentor to startups in media planning, market research, strategic planning, and team building.
Markets Interested: Enterprise Software, digital media, fintech, e-commerce, journalism, technology. Investments: Magictap Solutions, NewsBytes, ORO Wealth, Slintel, Vaultedge, Khabri, Yellow ant among many.
Rajat Harlalka | Angel Investors in Delhi
Rajat Harlalka, the Co-founder of Bellurbis Technologies (enterprise software platform), is an active angel investor in Delhi. He is an alumnus of IIT Varanasi and IIT Guwahati. He also acts as the operating partner at GSF India and as a mentor to startups. Be it any concept, like Competitive Analysis, Product development, presentation skills, industry trends or technical marketing, Rajant is at the forefront to help you out.
Abhishek Dwiwedi, an Assistant VP of Growth at 1mg.com (Online Pharmacy), is one of the top angel investors in Delhi. He is associated with SternFisher (an Angel Network) as a partner and also served as the Head of Business Development at HealthKart. By being an alumnus of Delhi College of Engineering, he launched SBD Solutions to organize the fragmented solar photovoltaic & thermal market.
Spinny, a platform for buying used cars, was Founded by Niraj Singh. Earlier, he was associated with Outbox Ventures as a Founding Partner and has also Co-founded Top Yaps, an internet media site. Locus Education, an ed-tech startup that helps students with IIT JEE Preparation was also co-founded by him. Being a graduate in Electrical engineering from IIT Delhi, he has got exposure to various domains. He not only invests in startups but also provides correct guidance for the growth of the venture.
Markets Interested: Fashion, Social Media, Digital Marketing, Ecommerce, Lifestyle, Blogging, Marketing, Food, Logistics. Investments: Campanja, Bea’s of Bloomsbury, Shoto, Tizaro.
Priyanka Gill | Angel Investors in Delhi
Priyanka Gill is the Founder & CEO of POPXo, Women-focused digital media firm). She is a prominent female angel investor in Delhi and entails interest in building brands within the lifestyle market. She is also the founder and CEO of Plixio (Influencer management platform) & Luxeva (Digital guide platform). She completed her Master of Arts from Kings College London and BA (Hons) in English from Lady Shri Ram College for Women.
Anirudh Mullick is the head of Recruitment at Sequoia Capital India, where he provides recruiting services to Sequoia’s portfolio companies. He is currently the VP of Sequoia Capital India and is an alumnus of IIPM. Earlier, he served as an Associate Director at Executive Access India. He can help startups find and acquire talents for their development and also guide them through business development and strategic planning.
Markets Interested: Consumer Internet, SaaS, Small and Medium Businesses, Education, Big Data, Location-Based Services. Investments: Kartrocket, Kraftly, Roposo, talking threads.in, Giveter.com, among many.
Gaurav Kachru – Angel Investors in Delhi
Gaurav, Founder and Managing Partner at 5ideas (an investment firm), is an active private investor in Delhi. Earlier he founded e-commerce startups FashionAndYou and DealsAndYou. Before commencing his entrepreneurial journey, he worked with Manpower Inc as Regional Director for Asia.
Markets interested: Enterprise Software, Travel, Technology, SaaS, Mobile applications, Fintech, Healthcare. Investments: MealHopper, Mind Your Fleet, OnlineTyari, AppVirality, Autowale.
Rajnish Kumar | Angel Investors in Delhi
Rajnish Kumar, the Co-founder and CTO of ixigo.com (travel & hotel booking platform), is one of the prominent angel investors in Delhi. He is an alumnus of IIT Kanpur and has expertise in Computer Science and Technology. Earlier, he had also founded Traveneus and has an understanding of Mobile applications and Software development. He also served in various roles at Amadeus IT Group in Spain
This was our list of Angel Investors in Delhi. If you are an investor or know any of the investors for startups, connect with us at shubham@startuptalky.com to get featured in the list.
FAQs
How to get investors for business in India?
Steps to get investors for business in India or investors for startups in India:-
Create a profile on Angel List.
Prepare a record of investors to share your ideas with.
Brush up your networking skills.
Have a classy introduction to your and your business.
Tell them why they should invest in your business.
Where can I find Angel Investors?
Check with the Business Development Center, Community Futures Office or Economic Development Centre where you live; there may be an active group of angelinvestors in your community.
What is an angel investor?
An angel investor is a person who gives capital for a business start-up, normally in exchange for convertible debt or ownership equity.
How to find investors in Delhi?
You can find out investors in Delhi by Ask Family or Friends, try crowdfunding platforms to find investors.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Locobuzz.
Locobuzz leverages technology to help brands strengthen their relationships with consumers and increase the lifetime value of a customer!
It is a unified customer experience platform that uses various technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to enable brands to effectively engage with their customers and in turn form strong and long-lasting relationships. Founded in 2016, the startup aims to democratize access to technology and envisions empowering companies to foster lasting relations with their consumers.
StartupTalky interviewed Mr. Vishal Agarwal (Co-founder & CEO, Locobuzz) to get insights into the startup story and roadmap of the organization. In this artcile, you’ll discover how Locobuzz was started, its funding details, services offered, competitors, future plans and more.
Locobuzz is a unified customer experience platform that uses various technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to enable brands to effectively engage with their customers and in turn form strong and long-lasting relationships. The startup likes to think of itself as a technology bridge connecting brands with its consumers.
Its mission statement is: “By democratizing access to technology, we envision empowering companies to foster lasting relations with their consumers.” ‘Empowering’ is a plethora of things – insights, analytics, engagement, and automation.
In the near future, the team wants to ensure that Locobuzz has all the bells and whistles needed along with important data sources to be the perfect consumer experience platform and in the long term, the startup also wants to venture into enabling brands to reach out and identify new customers and manage their marketing campaigns via its platform.
Locobuzz – Industry Details
In 2019, the entire total CX management market is sized at around 16 billion dollars but post the pandemic, data reveals that by 2023, it is expected to grow to about 25 billion dollars by 2023. It is evident that the pandemic has been a catalyst for the increased growth rate in demand and supply of digital customer experience management. Businesses have moved online and become digital, users are becoming more attuned to the concept of “self-serve” and are becoming digitally-centric when it comes to their interactions with brands while setting new expectations about customer engagement standards.
If you look at it, the CX market is vastly broken into three major services – web analytics, content management, and text analytics – this is where the majority of the market share goes and these are the areas Locobuzz operates in. With the events surrounding the pandemic in the past two years, it believes that the market will grow upwards to a CAGR of 20%. Locobuzz has always witnessed significant growth in its monthly revenues and a 100% growth in its monthly recurring revenue – which to the team, is both a sign of positivity and a remarkable opportunity to add value with their work and more.
Locobuzz – Startup Idea and Inspiration
Locobuzz was founded in Mumbai in 2015. The founders had a strong belief that unstructured social media data if analyzed and understood right and combined with the right use of technology is a powerful tool. Hence the idea of combining powerful analytics, driven by data from various social media channels gave rise to the creation of “Locobuzz – Location-based buzz”.
The founding members carried out simple but effective data analytics on unstructured data focusing on processing large volumes of real-time data and further augmenting it with sentiment analysis, location, priority, influencer, viral, etc. As the team engaged with customers soon they realized that analytics is great but communication/engagement is equally important if not more. Brands needed tools to bring their CX game to social media. Looking at this, the team realized the need to have a platform for smart team workflows, tickets management, intelligent routing, and even AI-led auto-responses and other features around customer engagement to have a better product-market fit.
Thus, Locobuzz evolved into a fully integrated, unified Customer Experience Platform. Locobuzz builds software to smartly connect brands and customers to each other!
Listen, Analyze and Engage with their customers
Automated customer interactions using AI
Realtime Data Analytics Hub, Research and Insights
Marketing and Advertising intelligence
Locobuzz currently works with close to 150 reputed clients across geographies.
Customer satisfaction can be optimally achieved with two critical factors: The use of powerful AI-led technologies that aid omnichannel digital presence, and secondly, deep customer and market insights drawn from social listening and big data analytics that propel brand growth. The most essential differentiator between good technologies and great technologies is their ability to process large volumes of data intelligently, and in real-time to propel brand growth. Locobuzz does exactly that. Without a doubt, social listening, big data analytics, and well-developed AI automation are the need of the hour for brands across sectors, with no exceptions.
In addition to which response management as a key function helps brands bridge the gaps between themselves and customers through smart workflows, rich insights, and engagement at scale. Through the right technological advancements, Locobuzz ensures brands have the capacity to serve their customers and cut past their competitors through future-ready innovation and the ability to adapt to changing demands of the market. A platform like Locobuzz works to ensure that a brand’s digital health is strong, that they remain well informed, and their digital engagement approach is effective and strategic. Mostly, Locobuzz ensures that a brand knows who their customers are, and exactly how to retain them. All efforts eventually help ensure that the brand’s outreach efforts stand out to their customers impactfully.
Therefore, to summarize what Locobuzz does is: It leverages technology to help brands strengthen their relationships with consumers and increase the lifetime value of a customer!
Locobuzz – Products/Services
USP
At Locobuzz, the team focuses on building technology that facilitates brand growth through social intelligence and AI-led automation. Locobuzz uses NLP and NLU capabilities which are developed in-house which enrich customers’ data to include a variety of customer data attributes such as age, gender, opinion, location, and 18 other such attributes with 90% or more accuracy and F1-Score. Using this Locobuzz automatically recommends what response should be sent out to the customer as well.
For enterprises, data security and data isolation are some of the biggest challenges when dealing with 3rd party platforms. Locobuzz follows a multi-tenant architecture that enables it to keep each client’s data separate from other clients. Locobuzz undergoes a vulnerability assessment and penetration tests every 6 months through a leading 3rd party security firm in India to harden the security and proactively plug any vulnerabilities if found.
Locobuzz’s scalable architecture automatically caters to higher data volume and adjusts/self-corrects in case of any anomalies. The Locobuzz dashboards present data in real-time without any unnecessary overheads and reduce server costs. Its command center leverages this technology and presents insightful data for brands to act upon.
Locobuzz recognizes the role of machine learning and is investing heavily in it. In its product roadmap, many features such as, content recommendation engines, virality alerts, productivity, and workforce optimizations, etc are based on machine learning which is currently non-existent in this domain. It also has VOIP integrations to deliver a complete omnichannel experience.
“As we evolve in our capabilities, we always ensure that the simplicity of our software is maintained and never compromised” – Says Vishal Agarwal, Co-founder & CEO, Locobuzz.
Locobuzz – Founders and Team
Vishal Agarwal, Nitin Agarwal, and Shubhi Agarwal are the founders of Locobuzz.
Shubhi Agarwal | Co-founder & COO, Locobuzz
In her current role, Shubhi oversees product development and envisioning long-term productivity of incremental changes, upgrades, and innovations. Shubhi is responsible for creating visibility of the product and curating beneficial associations between businesses and opportunities in Artificial intelligence and digital customer experience.
Prior to co-founding Locobuzz, Shubhi has worked with Tata Motors, Integriti planners, YEN Management consultants, UTV Software Communications Ltd, Bigflix, Hungama, BoxTV- Times Internet, and Spatial Ideas. She has a degree in BE in Electronics and Telecommunications from Amravati University, Shubhi is an MBA graduate in Finance from California State University, USA.
Vishal Agarwal | Co-Founder & CEO, Locobuzz
As the Co-Founder and CEO of Locobuzz, he spearheads the strategic goals of the company and is instrumental in constructing the company’s future roadmap. Prior to laying the foundation of Locobuzz, Vishal has worked across the US, India, and the Middle East on GeoSpatial Analytics. Vishal also worked with Nitin on a tech startup before Locobuzz to ensure transparency and accountability in governance using technology. A graduate from Amravati University in BE – Electronics and Telecommunications, Vishal did his Masters in Electronic Engineering and Geography Information Systems from Penn State University, the USA in 2003.
Nitin Agarwal | Co-Founder & CTO, Locobuzz
Nitin, in his current role, is responsible for building winning teams and delivering innovative and secure technological solutions leveraging AI, Analytics, big data, and automation to streamline Digital Customer Experience. Nitin holds a bachelor’s degree in mechanical engineering and has 14 years of experience in designing and developing B2B and enterprise applications. Nitin was one of the leading professionals in the industry to identify the early advantages of using artificial intelligence and machine learning in customer experience and analytics, thus placing Locobuzz at the forefront and leader of innovation in this domain. Nitin has been responsible for enabling the seamless integration of the platform with various business demands and processes. His innovation mantra is that technology should be reliable, stable, and easy to use.
The journey of Locobuzz began a few years earlier to its launch in 2015 when the idea of utilizing big data analytics for customer insights and brand upliftment was something that the market was yet to truly discover. Upon deciding to create a product and an opportunity in a market like that, it had to really sell its value to its buyers.
In a country like India, sales like these were preferred to be done in person, rather than online. The common consensus was that customers wanted to meet in person to understand the product. So, when Locobuzz had 0 customers, all it was equipped with was an idea and a product at its prototype stage. It had fitted the prototype with the public data of one potential customer and took the results with it when the team went to meet them. When Locobuzz showed them the value of their data, they loved it, and signed up immediately – gradually even increasing the scope of work over the years.
The initial formation of Locobuzz’s product and its road map was very heavily governed by its client and close partners when it started out, but as Locobuzz grew to become a unified SaaS product, it was slowly able to transform from customized solutions for every challenge and embody a certain branded uniformity which could house the sector-agnostic challenges on a single dashboard.
Having said so, Locobuzz still caters to needs for the integration of diverse CRMs that are now handled easily in a plug-and-play model. After it was successful in impressing a few clients with the work it had done for other businesses, it was able to build a lot of trust and confidence in the kind of work it was doing.
The problem that Locobuzz is solving is very real – and people needed something like Locobuzz. So, initially, the startup had to put more effort into explaining the severity of the problem it was solving, however, today, the need for the world of customer experience management is much more well defined, thus the interactions Locobuzz has with people are more about pricing, timing and being there in a meeting more than anything else! Now that the need is more well-defined, what is interesting to see is that there is more uptake of products like Locobuzz in India and across the world.
“We as a startup have been able to compete with some of the market leaders in our direct space and hold our ground really well. So, now when we reach out to customers it’s quite different – we focus a lot on making sure that our inbound engine is much stronger than our outbound engine” – Vishal added.
What has worked consistently in keeping the faith of customers in its services is the support system Locobuzz offers them. The startup is more than efficient at identifying the critical needs of customers and delivering assistance whenever they need it. In terms of innovation and strategy, it has been vehemently ahead of its competitors and have never taken the short path to research and execution. They have done right by tech adoption and integration while maintaining the speed and consistency. Most importantly, Locobuzz continues to think ahead to discover and create opportunities to innovate and never forget to be there for its customers.
The overall branding and marketing of Locobuzz is a collection of efforts. Currently, Locobuzz is focused on elevating its brand image to make sure it is always relevant in the minds of people whenever they think of “Unified Digital Customer Experience Management”. It has steadily expanded its presence on all major social media platforms and other digital mediums. Through blog posts and published articles, it constantly touches upon the many topics in its domain from a thought-leadership perspective ensuring the content reaches the right audience.
Locobuzz’s marketing strategies are appropriately adjusted to reach out to the overseas market. For example, e-mail marketing is a crucial part of its overall strategy of touching base with potential customers in the US and India, on the other hand, its dedicated Pre-Sales team connects with those expressing interest in this space.
For Locobuzz, participating in events – in both India and overseas – has proved to be lucrative. It has had the opportunity to share interesting learnings about its work with the clients while highlighting Locobuzz’s successes and the way in which Locobuzz can improve the overall Customer Experience of other brands as well.
It has focused its marketing efforts on gaining a trustworthy and steady association with “Unified Digital Customer Experience Management” to drive innovation as thought-leaders from the space of CX.
Locobuzz – Challenges Faced
The biggest challenge that Locobuzz faces is that it will be compared to the global players in the same industry. In the initial phases of the firm’s establishment, the team were asked (all the time!) if such a small company would exist in a few years. There were times where they had to disclose its financials to close some deals and prove that they were indeed a profit-making company.
Eventually, as a matter of practice, Locobuzz focused on building its website and building the thought-leadership content, to ensure that it continues to remain in the mind space of people searching for products like Locobuzz. In that sense, the founders do believe that this mindset has changed because India is being recognized as a country that can build tech solutions for the world.
“We think this challenge is still very prevalent” Vishal continues, “There are still people who prefer to pay for expensive services with foreign companies when the same can be leveraged here in India. We at Locobuzz overcome these challenges by building trust, providing continued support, sharing our VNL, or giving free trials for months at a stretch sometimes. In a way, we believe that the confidence in the product is what is reciprocated in the experience it provides consumers”
Locobuzz – Growth
The future looks promising as the company is doing well, the team at Locobuzz is constantly building new products, acquiring new customers, achieving targets as per the expectations of the monthly recurring revenue. Locobuzz has already registered 60% of the growth over last year in just 6 months, and it is on track to a great year and push for significant growth in revenues and presence in some new key markets.
Locobuzz – Funding and Investors
In April’21, Locobuzz raised pre-series A for INR 9 Crores from SIDBI Venture Capital Ltd.
Locobuzz’s top competitors are – Konnect Insights, One Direct, Simplify 360, Meltwater, Salesforce, Sprinklr, Yellow Messenger, Talkwalker and Khoros.
Locobuzz – Future Plans
Locobuzz recently received its first round of funding. Through the funds raised, it is looking at expanding its technology teams, business development team, client services team with critical hires as well as focused marketing efforts. From a product perspective, the startup believes that analytics and automation for messaging channels are going to be a big deal, so the team is focusing on creating products to increase the value and adoption of these tech solutions, eventually garnering the future potential of revenue.
Locobuzz is looking at expanding to newer geographies such as the US and southeast Asia. It has already begun to create brand visibility and engagement – Locobuzz was recently a part of a US-based Omnichannel CX event and participated as silver sponsors to the event.
Locobuzz is a unified customer experience platform that uses various technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to enable brands to effectively engage with their customers and in turn form strong and long-lasting relationships.
Who founded Locobuzz?
Vishal Agarwal, Nitin Agarwal,and Shubhi Agarwal are the founders of Locobuzz.
Is Locobuzz an Indian company?
Yes. Locobuzz is an Indian company headquartered in Mumbai.
How much funding has Locobuzz raised?
In April’21, Locobuzz raised pre-series A for INR 9 Crores from SIDBI Venture Capital Ltd.
Creating and developing a massive fraction of data is always exciting and fulfilling. However, it doesn’t always get along with the insights from the data. Data Integration is closing this space with its advanced technology and development.
Nowadays, Data integration is widely generating great advancements and growth to many companies about business intelligence. But the question that arises here is; How is it done? This could easily be explained with the various kinds of data integration which are proven to be brilliant.
When it comes to data integration, there are certain types of data integration that are used more frequently. Together with this, cloud computing is also playing a significant figure in the development of the business field.
Before we move further with the types of data integration, we should discuss more on what is data integration?
What is Data Integration?
Data Integration is a method to enhance the work speed and decision making by the executives and data managers by providing them with a combined data gathered from different sources and analysing them.
The process of Data Integration involves a proper system for retrieving, presenting and locating Data. Later on, the data managers and analysts go through the verifications about the collected data and discover insights about business intelligence.
Data Integration can only be understood completely by discussing the types of Data Integration which are commonly used in businesses. Therefore, let’s get started with understanding the most commonly used types of data integration methods.
The Application-Based Integration method is known for locating, integrating, and retrieving the collected data. It is basically program based specialized. You can easily transform the data with the different sources to make more consistent results. This method approaches the user with the collected data from various sources and research.
Application Based Integration is quite a complicated method as there are tons of system interfaces and data formats that integrate the growth. But, it does have some restrictions when it comes to handling a large number of sources and proportion of data because of the requirements for the implementation of all integrated efforts.
Therefore, the Application-Based Integration method is usually preferred for the non-complex and limited number of applications.
Uniform Access Integration gathers and accesses the data from distinct disparate sets and combines them uniformly before presenting. This technique always brings great advantages such as easier data access with multiple systems, lower requirements of storage, creating a uniform and facilitated view of data for the user.
Uniform Access Integration is mostly preferred when the business requires access to multiple, disparate systems. However, when accessing various sources the data integrity could be compromised.
When the data request from the host system isn’t very complex or pressing, Uniform Access Integration can generate insights without even spending on creating a backup or copy of the data.
Common User Interface Integration
This technique works manually by locating the information to different sources and also, correlating each of them to get the required insights. And that’s why Common User Interface is often known as ‘manual integration’.
In this technique, the relevant data are accessed from the different source systems or web pages in order to get them ready to operate by users. And the basic requirement for this technique is the user needs to have detailed knowledge of logical data representations, data semantics and locations. Also, the user must have worked with different user interfaces and query languages.
However, the Common User Interface does not provide the unified appearance of the data. This technique comes with some scaling limitations that mean there is a limitation on how many numbers sources can be used and the volume of data must be small.
Common Data Storage Integration
Common Data Storage (CDS) is a data integration technique in which storage space is enabled for the user to manage and store the data with proper security through multiple applications or programs.
Common Data Storage works by copying the data from certain source systems to a new system for users to operate. Moreover, Common Data Storage, also referred to as Data Warehouse collects data from various sources and then combines them to a specific centre position for the management.
Unlike Uniform Access Integration, this technique includes data version management from different sources and allows the user to combine the data together.
Middleware Data Integration works by connecting applications from different sources and then transferring the data between them and databases. It is mostly preferred when a business is integrating legal systems with the new ones.
Middleware Data Integration acts as an interpretation between these and is handy in such cases. The major benefits that come with this technique are easier access between the systems through simple communication through the network. And, the integration procedure conducts automatically with a similar duration each time.
However, Middleware Data Integration comes with certain functionality limitations as it can only run in distinct types of system.
Middleware Data Integration is widely preferred for businesses integrating the legal system with advanced modern systems.
Conclusion
Data Integration is often estimated as very simple and handy. But when it comes to operating them and interpreting them, it could be very complex and distinct based on the form it is being used.
Data Integration can easily be explained as the combination of technical and business procedures that are used to gain valuable and appropriate information through disparate sources. That’s why through this article, we presented you with a good discussion on the data integrations and their different methods and techniques.
FAQ
What is data integration?
Data integration is a process where data from many sources goes to a single centralized location, which is often a data warehouse.
Which integration tool is best?
Some of the top integration tools are Boomi, Celigo, Cleo, Jitterbit and MuleSoft.
How is data integration done?
In a typical data integration process, the client sends a request to the master server for data. The master server then intakes the needed data from internal and external sources. The data is extracted from the sources, then compiled into a single, cohesive data set.
Big data is a field that is used to analyze a large amount of data of a company that can not be analyzed with traditional computing or software. It the collection of data of a company. Let us take an example to understand the whole scenario of Big Data.
We are using our smartphones in our daily life many times. But we never thought about the data generated by smartphones in a day by using many applications present on our phone. Almost, 2.5 quintillion byte data is generated by a smartphone each day. It is not handled with traditional computing is called Big Data.
Let’s have a look data is generated per minute on the internet,
Volume, Velocity, Variety, Veracity, and Value are the 5V’s to make the big data big business. Let us take an example of the healthcare care sector to understand all the terms of these 5V’s of Big Data industry.
Big Data Sales And Marketing
Volume
Hospitals and Clinics generates a massive volume of data. 2314 Exabytes data collected annually. It is a huge data that can not be analyzed by using traditional computing or traditional software.
Velocity
It refers to the records of patients and test results. It is done in a very short time at a very high speed. It is recorded in very high so it is considered in the velocity group.
Variety
There are various types of data like structured data, semi-structured data, unstructured data. Examples of these data are:-
Structure data:- Excel Files
Semi-structured data:- Log Files
Unstructured data:- X-Ray Files
Veracity
Accuracy and Trustworthiness of data are considered as Veracity.
Value
Disease detection, Better treatment Reduce costs are considered as a Value category.
This is an example of the healthcare sector. All the files of a company are stored in these 5V’s of the Big Data industry. It reduces the cost and stress of analyzing big data. It varies with the company to the company.
4 Ways to Transform Sales and Marketing
Big Data Marketing Examples
Identifying Valuable Opportunities
Evaluating more and more data will provide more and more opportunities for us. Evaluating data not just from inside the company but also from outside the company. Big data helps us to get opportunities to get involved in new business. Once we have collected data, we need good analytics. Analytics leaders believe in a new technique of business called “Destination Thinking”. Destination Thinking is used to solve business problems by questioning and answering and also involves writing in simple terms of data and analytics. By achieving big goals and vague, it can boost sales and marketing by using big data.
Simplicity And Speed In Business
The data is increasing at a speed of light day by day. This is very challenging for sales and marketing professionals. To tackle these challenging problems, technology helps us to create a better and most relevant interaction with customers. Also, by using predictive statistics, natural language mining, and machine learning help us to evaluate a large amount of data. Many companies also like to invest in algorithm marketing. Algorithm Marketing is a type of marketing that helps us to use big data and improve the speed and simplicity in sales and marketing activities.
Technique To Identify New Customers And Retain Existing Customers By Using Big Data
The behavior of a customer is changing day by day. They are surfing various websites, channels, using various technologies to fulfill their demand or task. It is very critical to understand the decision of a customer because they are surfing various channels. It helps us to identify new customers and helps to retain existing customers. By using Big Data analytics we can understand the opinion of a customer to create thebest business marketing strategy that will lead to business growth. We can one more method to collect the data from customers is from purchases of products, reviews of products, and recommendations of products. With these, we can analyze the opinion of customers about the services and products of the business. We can increase the conversion rate of the new and existing customers over the business.
Real-Time Data Analytics And Marketing
Big Data Marketing
Big data analysis helps us to optimize the market performance which helps us to reduce the cost of the product and time in services. Real-time data helps us to take immediate action as per the current requirement. It is very critical in analyzing data from GPS, IoT sensors, clicks on a page of a website, and other real-time data.
After the discussion on various points above, we can say that Big Data is one of the most important data that plays a key in business. It helps us in making marketing decisions and also helps us to create the best marketing strategy for promoting business marketing and sales. Proper analysis of Big Data can lead to business growth and can succeed in any business.
You can use Big Data Analysis to optimize your marketing strategies and you can achieve your goals as per your wish. You can take the help of tools of Big Data Analytics Software Companies to use advanced technologies in the Big Data field.Chatbotsis the most popular strategy to improve sales and marketing and help in achieving goals in Big Data Marketing.
Big data is a field that is used to analyze a large amount of data of a company that can not be analyzed with traditional computing or software. It the collection of data of a company.
What are the three types of big data?
Big data is classified in three ways:
Structured Data
Unstructured Data
Semi-Structured Data
Why is big data important in marketing?
Big data is important in marketing as it allows a much better targeted approach and it helps a company connect with their customers and service users much better and in a much more personal way too.
Where is Big Data stored?
Most people automatically associate HDFS, or Hadoop Distributed File System, with Hadoop data warehouses. HDFS stores information in clusters that are made up of smaller blocks. These blocks are stored in onsite physical storage units, such as internal disk drives.
What is an example of big data?
Example of big data:-
Discovering consumer shopping habits
Personalized marketing
Fuel optimization tools for the transportation industry
Monitoring health conditions through data from wearables
There are so many programming languages these days that deciding which one to start with is a daunting task. However, if your goal is to master the language and earn good money with your skills, then you are at the right place.
Even though there are a lot of programming languages out there, not all of them are useful or pay good money. So it is important to know which languages are on-demand in order to bag the highest paying jobs.
These programming languages are in demand and will remain so at least for a few decades.
Here is the list of languages that are the most relevant in 2021…
One of the highest paying programming languages in the world is Go. You can easily earn well above $100k per year if you learn this language as it is highly efficient and in demand.
Go programming language
Go was developed by Google in the year 2009 which makes it a modern, open-source programming language.
What’s more, you don’t need to spend a single dime to start learning to Go. Many tech giants like Google use Go as it offers some of the best programming features like parallel processing, multi-threaded tasks, fast start-up times, and computer memory usage efficiency.
Another powerful language on the list, Scala also provides you with high-paying job opportunities. Scala has one of the best support for object-oriented and functional programming. It provides more than $75k yearly salaries to developers.
As it is a language that constantly evolves with time, it is likely that it won’t be going anywhere for the next few decades. It is a multi-paradigm programming language, which means that you can easily switch to Scala without major issues. It offers static types that help programmers to avoid bugs in advanced development and complex programming.
It also has great support for JavaScript and JVM runtime environments that help you build high-performance systems. Scala plays a crucial role in big data and machine learning and offers a huge library to perform plenty of operations.
Ruby on Rails
Ruby on Rails is another globally popular programming language that is mainly used to develop web applications. Ruby works on the backend of many popular web applications around the world.
Ruby programming language
Ruby is easy to learn and pays good money especially if you’re a complete beginner. It is relatively easy to create compelling programs as it takes less development time than other programming languages making it a good starting point for developers.
Some key features of Ruby are:
Everything is an object
Provides modules for class hierarchy
Code development
Dynamic typing
Code quality
Objective – C
Objective – C is an improved and modified version of the C language by Apple inc. Since Apple is a trillion dollar organization, you might have an inkling as to how much you would be able to earn as a developer for iOS and Mac OS X. Compared to Google or Windows, iOS has more web apps than either of these companies, making Objective-C one of the highest paying languages for devs to learn.
Objective-C programming language
Even though it is widely sued to develop apps for the Apple ecosystem, it has huge competition from Swift language developers. Suffice to say, as long as Apple exists Objective – C will be high in demand.
Like Objective C was developed by Apple, C# was developed by Microsoft as the improved version of C programming. One of the highest paying languages it is used to develop apps for .NET frameworks.
C# programming language
These days, C# is widely used to create native apps for Microsoft platforms. It is also a general-purpose and object-oriented programming language that is used to create sophisticated algorithms and apps with ease.
You can develop web apps for desktops, web applications, and services. In addition, you can also develop games for PCs and consoles, and a lot more.
Python
The popularity of Python keeps increasing every year. It provides developers with great compatibility and integration features making it a powerful, simple, and user-friendly language.
With all these qualities, Python developers are undoubtedly one of the highest-paid developers there are. Python devs significantly earn more than C, C++, and Java developers while also giving modern languages fair competition.
Python programming language
Python’s major uses are data analysis, machine learning, mathematical calculations, web development, data science, task automation, and much more. It is one of the core programming languages used in Google, Reddit, YouTube, Dropbox, and Netflix.
And finally,
Kotlin
It is also a good-paying programming language for developers. Developed by JetBrains it has become the official programming language for Android app development.
Kotlin programming language
Compared to Java, Kotlin requires less code for app development and helps developers avoid common programming mistakes. Kotlin has been used by many companies like Square, and Google which are some of the best web application producing companies.
These languages will remain the highest paying languages for at least the next few decades. Since technology is growing at a rapid pace, there is always a lack of gifted programmers who can cope with the latest trends and technologies.
In other words, if you want to start meaning good money then you should start your career in programming or coding by learning any of the languages given above. Keep yourself updated with the latest programming practices to become the highest-paid programmer of developers.
The big data market is becoming a growing area of cognizance throughout the diverse end-use industries. The big data market helps industries to manage their important data hence, permitting businesses to manipulate huge chunks of data efficiently. Data mining today is extremely important for companies, as the world has shifted online. With the help of quality data regarding consumers, their wants and needs companies can ensure a quality success rate.
Corporations with the help of the big data market get efficient and become exceptional in coping with it, in the end, increasing the big data analytics market in retail becoming valued at $4.43 billion in 2019, and is calculable to achieve $17.85 billion through 2027, registering a CAGR of 20.4% from 2020.
Manufacturers steadily spend money on R&D for growing their company’s statistical data to deliver good services. Big data market vendors are predicted to pay attention to mergers & acquisitions and mission investment ascribing to generation development and complex ecosystems. The big data industry report entails big data market players walking the game, a number of which can be as follows
North America emerged as a major Data market industry accounting for more than 30% of the full sales proportion in 2015. The emergence ofthe big data market has given an array of possibilities to numerous agencies to control treasured information circulation and remodel it into widespread information. Europe is likewise predicted to witness a full-size increase over the following 9 years due to the fact the administrative and authorities sectors emphasize a growing range of on enhancing operational performance.
The Big Data Market Analysis by Region
Asia Pacific is predicted to outperform the global data market with CAGR exceeding 17% over the forecast period. North America will guide the path for the duration of 2027. Regionally, North America attributed to almost two-fifths of the global market analytics in retail in 2019, and is anticipated to preserve its dominant proportion through the Adoption of AI .
Big data analytics market research in retail companies is forcing the marketplace boom in this province. On the other hand, the Asia-Pacific place is envisioned to paint the quickest CAGR of 23.5% from 2020 to 2027.
The adoption of cloud-enabled global data analytics in retail software programs , growth in recognition of speedy net connectivity, ever developing cell phone penetration, and growing recognition of e-trade organizations are the foremost things that propel the boom in this region.
Big data market trends are valued at $4.99 billion in 2018 and is said to reach $61.42 billion by 2026, this will make Big Data a Service which is a cloud-based total framework and which will give statistics answers to firms on their demand. The education & improvement section is predicted to witness an exponential boom over the forecast period.
As firms make investments closely in analytics tools, staff, and understanding for greater desirable enterprise decisions, the want for powerful education gets an upward thrust to well shape and examine information for green company decision-making.
The Global Big Data And Business Analytics
The Global data market in Hardware
The hardware phase accommodates server, garage, and community devices. The community device phase is predicted to witness an increase at a CAGR exceeding 20% over the forecast period. This is ascribed to the reinforcement of a new community protection paradigm ensuing from the growing emphasis on greater suitable protection necessities worldwide.
The global data market size is also anticipated to witness a healthy growth over the subsequent few years because of the elevating name for hybrid and public clouds, which is predicted to strain the need for a greater acceptable global data market size over the imminent years.
Additionally, the server phase is also anticipated to flourish over the following nine years. The global data market size is anticipated to be the quickest developing software program phase with a CAGR more than 15% over the forecast period.
This is mostly attributed to the growing name for customers to get admission to information as and whilst required, which has drastically ended in a push for cellular information also it is predicted to preserve the very best CAGR of 23.1% from 2020 to 2027.
Organizations collect and shop data with the intention to extract quality statistics from ancient data to gain better insights. This is performed for the purpose of analyzing and making particular decisions, which helps in improving operational efficiencies, threat mitigation, and rate reduction. Understanding the cap potential of big data & analytics, numerous sectors have started out deploying the same throughout their systems.
Shubham Kumar
