Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the advertising world is Shah Rukh Khan.
The charismatic actor is fondly known as the king of Bollywood, a name he earned as the leading face of countless romantic movies that he acted in over a period of nearly 3 decades. Along with being impressive in his films, Shah Rukh Khan has always been a friendly and philanthropic personality even outside the B-town, who has won millions of hearts throughout the years. All of these characteristics also made him the advertisers’ favorite starting from the 90s.
Shah Rukh Khan is one of the biggest Bollywood actors, film producers, and television personalities. The actor has worked in more than 80 movies and has won numerous awards and accolades such as the Filmfare, Padma Shri by the Indian Government, Officier dans l’Ordre des Arts et des Lettres, and the Knight of the Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of the highest-paid actors in 2021.
The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, and Chak De! India, to name some. Despite his acting career, the actor is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries. Furthermore, he is also distinguished as the co-owner of the Kolkata Knight Riders – a cricket team in the Indian Premier League.
The media has named him the “Brand SRK” because of all the endorsements and entrepreneurship ventures to the actor’s name. Shah Rukh Khan is one of the richest Indian actors with a net worth of $750 million and a brand value of $51.1 million in 2021. The iconic actor charges over Rs 3.4 to 4 crore per day for an ad shoot and has so far endorsed around 40 brands.
Here is a List of Brands endorsed by Shah Rukh Khan:
- Byju’s
- Dubai Tourism
- BigBasket
- Hyundai
- Frooti
- D’decor
- Fair and Handsome
- FoodPanda
- Reliance Jio
- ICICI Bank
- Denver
- Kent
- Dish TV
Byju’s
Byju’s is an Indian multinational Ed-tech company that is headquartered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju is currently a market leader and one of the most valuable Edtech companies in the world.
By 2018, Byju’s had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether children should learn from home.
The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.
However, after the arrest of his son Aryan, Shah Rukh’s ads have currently been halted by the Edtech giant. The Byju’s advertisements are reportedly one of the biggest deals for the actor that used to help him earn around Rs 3-4 crores as annual fees. The actor’s ads have been taken down from all the platforms soon after Byju’s started facing an enormous amount of backlash over Facebook, Twitter, and other popular social media platforms.
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Dubai Tourism
Dubai Tourism made Shah Rukh Khan its brand ambassador in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unraveling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan’s eyes.
The commercials aim to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up for a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.
BigBasket
BigBasket is an Indian online grocery delivery service that was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari, and Ramesh in 2011 and has its headquarters in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essentials, and a huge variety of food supplies to its customers.
So far, the company offers over 18,000 products and boasts more than 100 brands in its catalog so that the customers can find whatever they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its television commercials.
In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different ages, gender, and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaigns with an actor that covers all channels such as print, TV, outdoor, and radio.
Hyundai
Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries, which are Genesis Motor and Loniq.
The company also owns the world’s largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.
According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated its brand values.
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Frooti
Frooti is a mango-flavored drink that is sold in the country. It is a flagship product and is also considered to be the most successful drink from the house of Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.
Frooti is also a popular drink in the countries of the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.
One of the most popular frooti ads features SRK with a bunch of children. In an interview, SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire, and magic around it as Frooti does.
D’decor
D’décor is one of the most well-known manufacturers and exporters of curtain and upholstery fabrics. Their products are said to be designed in-house and are used by many interior designers and furniture makers across the US and other European countries.
D’décor exports home fabrics to more than 15 countries such as the US, Belgium, the UK, and the Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first-ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.
Ajay Arora, the managing director of D’décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK’s qualities and what the brand stands for, such as leadership, innovation, and ethics.
He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.
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Fair and Handsome
Fair and Handsome is a men’s fairness product created by the Emami Group. The company got into the fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently, the company is the largest brand in the category of men’s fairness in India.
Fair and handsome was launched on the basis of research that found that the texture of a man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.
Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in controversy for endorsing fairness creams like Fair and Handsome.
FoodPanda
Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.
The company was launched in 2012 in India and claimed to have over 12,000 restaurant partners across 100 cities in the country. In India, Foodpanda used to compete with companies like Swiggy and Zomato in the food delivery market before it was acquired by OLA for an all-share deal on December 11, 2017. The star became its brand ambassador in 2017. One of the commercials featuring SRK showcases the various offerings of the company, including early morning and late-night delivery, express guarantee, and the best offers on restaurants.
The campaign was first released on television followed by successive releases in other forms of media like in print, radio, and in the traditional form. SRK helped the company reach the masses and gave it a platform immense reach.
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Reliance Jio
Reliance Jio is one of the biggest telecommunications companies in India that has its headquarters in Mumbai, Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G networks.
Jio is known to be the largest mobile network operator in the country, along with being the second-largest mobile network operator in the world as it has over 431.23 million subscribers, as of July 2021. As of 2020, Reliance Industries has raised $23 billion by selling over a 33% equity stake in Jio Platforms.
Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms.
In an interview, Khan said, “We have only seen the tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information, and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic.”
ICICI Bank
ICICI Bank is one of the most well-known privately owned Indian development finance institutions with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.
It is a leader in providing services in the areas of investment banking, life insurance, venture capital, and asset management. The bank has a network of over 5,275 branches and 15,589+ ATMs across India and has a presence in 17 other countries such as the UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia, and Indonesia, etc.
Shah Rukh Khan has been previously announced as the global ambassador of the ICICI Bank and had appeared in many of its ads after the brand took a break from Amitabh Bachchan in August 2019. Soon after, KV Kamath, the MD, and CEO of ICICI Bank said, “We are proud to have Shah Rukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
Denver
Denver is one of the leading brands in the cosmetic/grooming industry that produces some outstandingly popular deodorants for men. Cradled under the manufacturing hub, Vanesa Care, Denver roped in Shah Rukh Khan on August 22, 2017, and the actor had since been seen in numerous marketing and promotional campaigns as the face of the brand.
Kent
Headquartered in Noida, UP, Kent is a prominent healthcare product manufacturing multinational company in India that manufactures modern kitchen appliances, disinfectants, air and water purifiers, vacuum cleaners, and more. Kent RO Systems is popular for its water purifiers, which used the process of purification by reverse osmosis. Shah Rukh Khan had been appointed as the brand ambassador of Kent in February 2019 for its upcoming automotive security products range.
Dish TV
Owned and operated by ZEE Group, Dish TV was founded in 2004 as an Indian direct broadcast satellite service provider. Dish TV is a household name for the services it has provided. A part of its credit also goes to the unique advertisement campaigns launched by the company featuring Shah Rukh Khan. #WishKaroDishKaro, voiced by Khan, still strikes a chord among the millennials. The actor, who had already represented the brand for more than 8 years back in 2016, extended his collaboration for 2 more years in the month of March of the same year.
Conclusion
Over the years, SRK has worked with various brands ranging from Pepsi to pan masala. Furthermore, he has also been a prominent face for many brands, including various resorts, sports leagues, both Indian and foreign states, cities, and more, which helped him gain a prime spot among the most in-demand celebrities for endorsements in India.
According to the TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.
In recent years, the actor’s brand value has been significantly going down. This has received yet another push with the recent arrest of his son. Following this incident, many advertisers, big companies, and popular institutions have either pulled the plug on Khan’s advertisements or put a halt to any new plans of ads/collaboration of the actor.
Shah Rukh Khan is known for his strong, dynamic personality, leadership qualities, determination, empathy, power, and most importantly, his modest journey toward becoming the biggest star in the Bollywood Industry. However, it is clear that times are rough for Shah Rukh now and the emergence of a silver lining is not yet in sight still.
FAQs
Who is Shah Rukh Khan?
Shah Rukh Khan is one of the biggest Bollywood actors who has acted in more than 8o movies.
What is the brand value of Shah Rukh Khan?
The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.
What are the main brands endorsed by Shah Rukh Khan?
The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket, and Byjus.
What are the other brands endorsed by Shah Rukh Khan?
The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.
How much does Shah Rukh Khan charge for a brand endorsement?
Shah Rukh Khan charges over Rs 3.4 to 4 crore per day for an ad shoot.
What is the net worth of Shah Rukh Khan?
The net worth of Shah Rukh Khan is estimated to be $750 million in 2021.
