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  • List of Brands Endorsed By Katrina Kaif

    Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.

    One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.

    Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.

    Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.

    Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.

    Brands Endorsed by Katrina Kaif

    1. Kay Beauty
    2. Nykaa
    3. Xiaomi India
    4. Kalyan Jewelers
    5. Lenskart
    6. Titan Watches
    7. Tropicana Slice
    8. Reebok
    9. Berger Paints
    10. Metro Shoes
    11. Lux
    12. Educate Girls
    13. FBB
    14. Splash

    Kay Beauty

    Katrina Kaif Endorsed brand – Kay Beauty

    Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.

    The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.

    She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.

    Nykaa

    Katrina Kaif Endorsed brand – Nykaa

    Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.

    Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.

    The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.

    List of Brands Endorsed By Priyanka Chopra
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    Xiaomi India

    Katrina Kaif Endorsed brand – Xiaomi

    Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.

    In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.

    Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”

    Kalyan Jewelers

    Katrina Kaif Endorsed brand – Kalyan Jewellers

    Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.  Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.

    Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.

    Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’

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    Lenskart

    Lenskart – Brand endorsed by Katrina Kai

    Lenskart is a well-known Indian optical prescription eyewear retail chain that has its headquarters in New Delhi. Lenskart was founded by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi in 2010. The company  has over 900 showrooms in 80 cities in India as of 2022. Lenskart valuation stands at $5 billion in 2022.

    Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.

    Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.

    Katrina Kaif Endorsed brand – Lenskart

    Titan Watches

    Katrina Kaif Endorsed brand – Titan Raga

    Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.

    The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.

    The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.

    List of Brands Endorsed By Alia Bhatt
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    Tropicana Slice

    Katrina Kaif Endorsed brand – Slice

    Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.

    This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.

    The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.

    Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”

    Reebok

    Katrina Kaif Endorsed brand – Reebok

    Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.

    The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.

    Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”

    List of Brands Endorsed By Shah Rukh Khan
    Brand ambassadors have become important part of the marketing and advertisingfor many companies in the country. The one actor /celebrity that was not onlythe Badshah of Bollywood but also in the most in demand celebrity in theadvertising world is Shah Rukh Khan. The charismatic actor that is fo…
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    Berger Paints

    Katrina Kaif Endorsed brand – Berger Paints

    Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.

    Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.

    Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

    Metro Shoes

    Katrina Kaif Endorsed brand – Metro Shoes

    Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.

    Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.

    Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”

    Lux

    Katrina Kaif Endorsed brand - Lux
    Katrina Kaif Endorsed brand – Lux

    Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.

    Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.

    Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”

    Katrina Kaif Endorsed brand – Lux

    Educate Girls

    Katrina Kaif Endorsed brand – Educate Girls

    Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.

    Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.

    Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”

    FBB

    Katrina Kaif Endorsed brand – FBB

    FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.

    Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.

    Splash

    Katrina Kaif Endorsed brand – Splash

    Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.

    The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.

    Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”

    Conclusion

    Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.

    According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.

    Frequently Asked Questions

    Who is Katrina Kaif?

    Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.

    What are the brands endorsed by Katrina Kaif?

    Some of the top brands endorsed by Katrina Kaif are:

    • Kay Beauty
    • Nykaa
    • Xiaomi India
    • Kalyan Jewelers
    • Lenskart
    • Titan Watches
    • Tropicana Slice
    • Reebok
    • Berger Paints
    • Metro Shoes
    • Lux
    • Educate Girls
    • FBB
    • Splash

    How much does Katrina Kaif charge for brand endorsement?

    Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.

    What is the net worth of Katrina Kaif?

    The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.

    Does Katrina Kaif invest in startups?

    Katrina kaif has invested in startups:

    • Nykaa
    • Kay Beauty

    Is Katrina Kaif a brand ambassador?

    Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:

    • Slice
    • Lino Perros
    • Reebok India
    • FBB Fashion
    • Metro Shoes

  • List of Brands Endorsed by Saif Ali Khan

    Endorsement is a stream of brand communication where a celebrity acts as a face of the Brand, or as the spokesperson for the brand. They certify the Brand’s claim by lending his personality, popularity, and status in the field of the Brand or any other established field that is given worth to by the society.

    Celebrities are always considered to be idolized by the youth of the country. Influenced by their skills, their lifestyles people tend to follow their ways. On the Brand’s part, it is always important to choose the right person from the right field for endorsements to win customer confidence. The right celebrity will be the face of the Brand representing the image of the company righteously.

    Hence, the nawab of Bollywood Saif Ali Khan takes up brand endorsements of very selective brands because they need to be just as unique as his personality and aura. Another reason can also be Saif Ali Khan family tree, as he is the 10th Nawab of Pataudi, the son of former royal and Indian cricket team captain Mansoor Ali Khan also known as ‘Tiger Pataudi’ and the iconic Bollywood actress Sharmila Tagore.

    Saif Ali Khan’s birthday is on 6th August 1974, the actor was also born with the name of Sajid Ali Khan Pataudi. There are also other reasons to why he is called unique in the industry. Unlike most other actors and actresses of the film industry, he’s absent in social media! Paparazzi get to spot him not very often in common get-togethers.

    We can also find his unique characteristics shadowing the movies he acts in. Some of the top Saif Ali Khan movies are Kal Ho Naa Ho, Tanhaji, Hum Tum, Agent Vinod, Cocktail, Chef, Phantom, Go Goa Gone, Etc. While his best performances were in movies like Dil Chahta Hai where he played a unique hysterically funny character and Omkara where he also played a dark role. Saif Ali Khan awards and accolades include National Film Award, Filmfare award, and IIFA award for his Bollywood status.

    Hence, He charges INR 3.5 crores yearly for every endorsement he undertakes. When it comes to Saif Ali Khan property, the actor is said to have bought back his ancestral house Pataudi Palace for Rs 800 crore after the death of his father Mansoor Ali Khan Pataudi. Saif Ali Khan net worth in 2021 is estimated to be $150 million. Keep reading to find out the list of brands endorsed by Saif Ali Khan:

    House of Pataudi
    Limca
    Lay’s
    Pepsi
    Santoor
    Asian paints Royale
    Head and Shoulders
    Royal Stag
    Oxemberg
    Amul Macho
    Carlsberg
    Airbnb
    Airtel
    Ponds
    Paan Bahar
    FAQ

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    House of Pataudi

    The Saif Ali Khan brand name is House of Pataudi, this is an ethnic wear clothing brand that was started as collaboration between the actor, Myntra and Exceed Entertainment. This brand was launched on Myntra in 2018 as it wanted to tap into the booming ethnic wear market in India. This Saif Ali Khan company makes an elaborate range of finely crafted ethnic clothing for men, women and children.

    This Saif Ali Khan clothing brand has signed Soha Ali Khan as its brand ambassador in 2019. The sibling duo was also a part of an ad campaign, the ad paid tribute to the Durga Pujo one of the biggest festivals of India. This commercial exemplifies the ethos of the brand, not just through the duo’s lineage but also by their charm and elegance.

    Limca

    Limca a lemon-based soft drink was launched in India by Coca-Cola in 1977. Though it was introduced in 1971, however, Parle Bisleri’s Ramesh Chauhan gave the drink its wings in 1977.

    This was among the first in the Saif Ali Khan advertisement list, as he made his first appearance in the Limca commercial in 2010. As a quirky teenager, his first appearance made a good catch on the audience. His comical behaviour attracted a huge fan base. Limca utilized that base for its promotion.

    Lay’s

    Lays chips were introduced in the year 1995. This Saif Ali Khan advertisement became popular as he endorsed the brand during 2003, just before the ICC world cup. Manu Anand managing director of lays India stated that warm, mischievous, fun lay’s characteristics go well with the characters that Saif Ali Khan.

    Also, the targeted core audience, 13 to 18 years old could relate to Saif, as he holds a fun-loving, guy next door kind of image. Indeed the campaign was a great success to date.

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    Pepsi

    Pepsi was introduced in India as one of the Cola Giants in the year 1991 by PepsiCo. Saif was first seen in a Pepsi commercial in 2003. Alongside Preity Zinta and Kareena Kapoor, the nawab held his charm impressively to catch hold of a young audience. He did quite a few commercials solos ahead for Pepsi, while Saif Ali Khan brand deals increased after these commercials.

    Santoor

    Santoor was a soap introduced by Wipro Consumer care and lighting in 1986. In 2012 it relaunched its flagship soap with Saif Ali Khan as its brand ambassador. Anil Chugh Senior vice president of Wipro stated that they have been very selective about celebrities who were the face of their brand. This Saif Ali Khan brand ambassador deal was as unique and genuine as the components of their relaunched soap according to the actor.

    Asian paints Royale

    Asian paints established in 1942, stands as the largest paint brand in India and third-largest in Asia. Saif Ali Khan is the brand ambassador of Asian Paints Royale range.

    Amit Syngle President of marketing and technology of the company states that Royale stood for impeccable performance and ahead of curve decorations sensibilities to a quest for extraordinary. Just like the Nawab of Bollywood, extraordinary and elegant.

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    Head and Shoulders

    The parent company of this shampoo is an anti-dandruff shampoo manufacturing American company, namely Procter and Gamble introduced in 1961. This is top among the Saif Ali Khan brand ambassador list was introduced by this brand in the year 2008 and has created many ad commercials with the brand. He was chosen for this because he represented the time’s youth and style. Who were multi-purposing and had varied interests about life and had no time to worry about physical issues like dandruff.

    Royal Stag

    Being introduced in India in 1995, Royal Stag, alcohol made Saif Ali Khan the face of their brand in 2010. This Saif Ali Khan advertisement was alongside Shahrukh khan, he represented the unique entity of this liquor like his personality.

    Oxemberg

    It is a formal and casual clothing brand for men from the house of the Siyaram’s. They launched Saif Ali Khan as their brand ambassador during the year 2013. As the brand showcases apparel for every phase of a successful man’s life, Saif is unmatchable to portray their wardrobe on him.

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    Amul Macho

    Amul Macho was introduced to Indians during mid-2005’s.  To rebrand itself in 2010, Amul Macho announced Saif Ali Khan as its brand ambassador. It also changed its tagline from “Ye To Bada Toing Hay” to “Bade Araam Se”. According to the company their product, is as cool and easy-going as the nawab of Bollywood. This ad campaign was among the top Saif Ali Khan advertisement list as it became popular.

    Carlsberg

    Carlsberg started its mainstream commercial operations in June 2007. Saif Ali Khan made his appearance as their brand ambassador in 2018. According to Saif, he was always happy to associate with brands that try and make an unforgettable experience for consumers. He was really happy to work for Carlsberg smooth.

    Airbnb

    Airbnb though founded in 2008 was launched its platform in India, in 2016. Airbnb cast the glam couple, Saif Ali Khan and Kareena Kapoor as their brand ambassador in the year 2018. Amanpreet Bajaj, country manager of Airbnb India stated that Indians are always fascinated by movies or star-inspired travel. Airbnb is also top in the Kareena Kapoor brand ambassador list.

    Staying at places their favourite star did is also a craze of fans. Hence, watching their favourite star couple stopover at Airbnb will indeed engage a lot of audiences to choose them.

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    Airtel

    In 2018 again, Saifeena that is Saif Ali Khan and Kareena Kapoor was roped to launch Airtel’s DTH service. There has been really less heard and said about this being in the Saif Ali Khan brand ambassador list.

    Ponds

    Hindustan Unilever after acquiring Pond’s an American company worldwide introduced it to India in 1987. Pond’s launched a literal ad film with the trio of Saif Ali Khan, Priyanka Chopra, and Neha Dhupia. The movie was namely “Kabhi Kabhi Pyaar Mein”. It was a very Bollywood story about a love triangle. How a woman wins back his man’s love with the much-needed glow which missed in her and Pond’s white provided her with so.

    According to Zenobia Pithawalla, senior creative director, Ogilvy and Mather plotted the whole story. This Saif Ali Khan brand deal was close to him as also added the unmatchable Bollywood gold dust to this ad film which none of his Contemporaries could.

    Pan Bahar

    In 2016, Saif Ali Khan got endorsed with Pan Bahar. According to the company, royal by heritage, sophisticated by nature the nawab gives the product its brand. He compliments the class and legacy of the Brand which will be conveyed well to the audience with his presence on screen.

    This is among the Saif Ali Khan brand ambassador deals, as has been part of many more ads and endorsements. These were the few major and very considerable ones over his work span.

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    FAQ

    What is the net worth of Saif Ali Khan?

    The estimated Saif Ali Khan net worth is $150 million.

    How much is Pataudi Palace worth?

    The Pataudi Palace is reportedly worth a whopping Rs 800 crores.

    What is the age of Saif Ali Khan?

    Saif Ali Khan age is 50 years old as he was born on 16th August 1970.

    Who is the mother of Saif Ali Khan?

    The mother of the iconic Bollywood actress Sharmila Tagore.

    Who is Saif Ali Khan Wife?

    Saif Ali Khan wife is Kareena Kapoor.

    What business does Saif Ali Khan do?

    In addition to film acting, Khan is a frequent television presenter, stage show performer, and the owner of the production companies Illuminati Films and Black Knight Films.

  • The Business Model of Airtel – Diving deep into How exactly Airtel makes money

    The success of a company is just the tip of the iceberg below which lies the business model of the company.

    Hard work and dedication to the services, funds from other companies, and robust marketing strategies are some prominent factors that drive a company towards success, but the business model can be deemed as the base of the company, on which the business is built. The business model is nothing but a company’s plan to make a profit which is why it plays a major role in new and well-established companies as well.

    With the world today that is encouraging more and more businesses to grow, only some manage to evolve to their full potential. One of such businesses that have stood up with their robust business model and have become a key player in the telecommunication industry is Airtel. Here, we will walk through their business model and how it helped the company carve a niche for itself.

    Bharti Airtel: An Introduction
    Business Model of Airtel
    How does Airtel make money through its business model?
    Airtel’s competition with other companies
    FAQ

    Bharti Airtel: An Introduction

    Founder: Sunil Bharti Mittal

    Year of inception: 1995

    Bharti Airtel, also known as Airtel, is one of the leading multinational telecommunication service providers of India based out of New Delhi, India. It boasts of over 457 million subscribers, holds second place in India’s mobile networks and third place in the world’s mobile networks. Millward Brown and WPP plc have named Airtel as India’s second most valuable brand in their Brandz ranking. In addition to these, Airtel is the first-ever multinational telecommunication service to launch 4G in India.

    Areas of Operation

    Initially starting from India, Airtel has witnessed significant growth and is now successfully operating in around 18 countries, which includes South Asia, Africa, and the Channel Islands.

    Key Products and Services

    Over time Airtel has expanded as a company and has begun to offer a wide range of services that include 2G, 4G, 4G+ networks, fixed-line broadband, and voice services.

    Here’s a quick rundown along with the main service belts that Airtel offers:

    • Telemedia – Under the Telemedia segment Airtel offers broadband internet via DSL, leased internet lines, MPLS solutions, IPTV, and fixed-line telephone services. Their control over the Telemedia segment allows them to offer differentiated and converged solutions to customers.
    • Television – Airtel is also associated with the provision of the direct television network or DTH (Direct-to-home) TV services across the nation with their Airtel digital TV.
    • Mobile data – Airtel also provides BlackBerry services that work on push-on technology, USB modems, Airtel data cards, easy mail, and its own mobile application that helps its customers monitor all their services and packages bundled in on the app.
    • Airtel business – Airtel Business comprises of six main products, which are, Cloud and managed services, digital signage, NLD/ILD connectivity, dongles for Wi-Fi, voice solutions, and conferencing solutions that serve a range of industry verticals including BFSI, IT/ITeS, manufacturing, hospitality, and government.
    • Android Tablets – With a view to capitalize on the growing demands for cost-effective, portable devices, Airtel has launched its first 7-inch tablet running on the Android operating system in 2011 via Beetel Teletech Ltd.
    • Mobile wallet service – Airtel offers the mobile wallet service which allows Airtel users to make payments for utility bills, goods, and services in addition to money transfers across networks. It is done using the airtel money app that runs on Android, iOS, and windows.

    Target Audiences of Airtel

    Being a telecommunication service provider the target audience of Airtel is really wide and is not influenced by age, gender, place of residence, income, social distinction, and any such factors. Airtel has an array of different services that attract both individuals and companies across varied industries.

    Revenue of Airtel
    Revenue of Airtel

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    Business Model of Airtel

    Airtel showcases an exemplary business model for others to follow irrespective of the industry that each belongs to. Airtel focuses mainly on two things: customer acquisition and servicing (retention) and business development or expansion. Their vision and mission clearly state that their ultimate goal is to be a globally admired telecom service and to mainly focus on customer satisfaction and provide them innovative services that tend to be cost-efficient products.

    The other functions that include hardware, network management, backend applications (billing, etc.), and other services are outsourced. This business model has been pioneered by Airtel and inspires many newcomers in the game.

    What is unique in the business model of Airtel?

    As we have already mentioned, Airtel believes in outsourcing everything else apart from their marketing, sales, and finance operations and the ‘minutes factory’ model of low cost and high volumes.

    Airtel is widely recognized as the pioneer of such a strategy, inspiring tens of thousands of other brands and entrepreneurs. The equipment of Airtel is also provided and maintained by other companies namely Ericsson, Huawei, and Nokia Networks; and US-based Amdocs provides Airtel with the IT support that the brand requires.

    In its business model, Airtel has underlined some key points that they term as strategic business pillars for their businesses. These are:

    1. Focus on Quality customers – Airtel aims to provide value for their customers along with the differentiated services that they provide.
    2. Opening doors for new revenues – The brand is now helping its non-mobile wings like Airtel Business, Digital TV, and Broadband services to grow along with an eye to bring in new verticals.
    3. Providing Top-of-the-line services – Airtel aims to bring in the best possible network quality to their customers with the help of cutting-edge infrastructure and advanced automation tools and technology.
    4. Employee-centric culture – Along with investing huge on the digital talent, Airtel makes sure that it hands over significant roles to each of its employees and ensures they grow along with the firm.
    5. Eco-friendly approach – Airtel advocates the reduction of overuse of resources and cutting down its operational expenses to the minimum with an eye on the environment.

    Along with its basic strategies as Airtel business plan, it is working on future strategies, to retain its top position, such as bringing more innovation in its services, exploring new plans and products, providing valuable and quality services to its customers.

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    How does Airtel make money through its business model?

    Airtel makes money through all the products and services mentioned above. It uses a B2C model to derive income from its customers and a B2B model, registered under Airtel Business that helps startups and SMEs. Airtel stands out with its unique business model that aims to provide the customers with the best services at competitive prices.

    It is to be remembered that Airtel is not one of the companies that have achieved fast growth but one that stands as a market leader purely because it has innovated things and earned its place. Furthermore, it is also one of the few telecommunications services providers that have realized the importance of value-added services (VAS) right away in the start, which further eased its way.

    Airtel’s competition with other companies

    Airtel snatched the market from Essar by providing services before them and holding the position until them with the help of high usage premium clients.

    Telecommunication services mainly have two important characteristics which are quality and price of the service, with that said, Airtel makes sure that they establish service by giving high importance to the characteristics and being a high-quality service provider with a premium image.

    Conclusion

    Airtel has witnessed gradual growth and has emerged as a promising brand in the telecommunications sector with the help of a foolproof business model, a meticulous understanding of its key concepts, years of hard work, tireless efforts, and absolute dedication. Airtel success story surely is a huge inspiration to legions of other businesses across different domains.

    FAQs

    What is the revenue of Airtel?

    The revenue of Airtel was ₹89,473 crore (US$13 billion) in 2020.

    Who is the CEO of Airtel?

    Gopal Vittal is the current CEO of Airtel.

    What is the debt of Airtel?

    In the financial year 2020, Bharti Airtel Limited reported a net debt of about 1188 billion Indian rupees.

  • How Tata is helping Airtel to bring Made-in-India 5G Technology in India?

    The 5G network has been said to come into India in a few years. Jio has been working on it for the last year and had also announced about the 5G network in one of their Annual General Meeting. But now Airtel and Tata group have joined together to provide 5G network solutions in the country. In this article let’s look at how Tata group is helping Airtel to bring 5G in India.

    Airtel 5G – Latest News
    How Tata Group is helping Airtel bring 5G in India
    Bharti Airtel on bringing 5G in India
    FAQ

    Airtel 5G – Latest News

    The telecom major Airtel has announced that it has got into a strategic partnership with Tata group in order to implement its 5G network solution in the country. Airtel has conveyed that the company would be the pioneer for testing and launching the native solution as part of its plans for India in rolling out 5G solutions.

    The company has announced in a statement that the pilot is expected to start by January 2022 as per the guidelines that are formulated by the Government of India.

    How Tata Group is helping Airtel bring 5G in India

    The Tata group has developed a telecom stack which is a state-of-the-art O-RAN (Open Radio Access Network) based radio and NSA/SA core. The company has been successful in order to integrate a completely native based telecom stack through leveraging the capabilities of its group as well as its partners. The company conveyed in a statement that the tech would be available for commercial development from the start of January 2022.

    The Tata Consultancy Solutions is expected to contribute its expertise in the global system integration and is expected in aligning both the 3GPP and O-RAN standards in providing end-to-end solutions. TCS is a pioneer in software development and these networks and equipment are increasingly embedded in the software segment.

    N Ganapathy Subramaniam representing the Tata group and TCS has stated that, As a group the company is excited about the opportunity that is presented by 5G and the adjacent possibilities and added that they are working towards developing networking equipment and solutions that is world-class in the networking space in order to address the business opportunities. They also added that they are pleased to have Airtel as their customer in this initiative.

    Countries with most number of 5G installed in Cities
    Countries with most number of 5G installed in Cities

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    Bharti Airtel on bringing 5G in India

    The MD and CEO of Bharti Airtel, Gopal Vittal had conveyed that they are really happy to join forces with the Tata group in order to make India a global hub for 5G and technologies related to it.

    He added that, India is well-positioned with its talent pool and world-class technology ecosystem in order to build cutting-edge applications and cutting-edge technological solutions for the world. He also added that this step is expected to provide a massive boost to India in order to become an innovation and manufacturing destination.

    These 5G products and solutions are Made in India and are aligned to the global standards and are expected to interoperate with other products based on certain standards that are defined by the O-RAN alliances and open interfaces.

    Once the 5G solutions are commercially proven the diversified and brownfield network of Airtel would open export opportunities for the country which is now the second most market for the telecom services in the world.

    Airtel is a Board member of the O-RAN Alliance and is committed towards implementing and exploring the O-RAN based networks in India. In early 2021, Airtel had become the first telecom company in order to provide a practical 5G service over its LIVE network in Hyderabad city. Using the spectrum that is allocated by the Department of telecom Airtel has started 5G trials in the major cities.

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    Conclusion

    The media enterprises and the telecom of TATA group provide the requirements regarding communication from SMEs to global business houses and from home networks to wholesale networks. TATA consultancy services and Airtel both are a member of the O-RAN alliance.

    FAQ

    Will 5G be available in India?

    Yes, Many telecom companies are preparing for 5G and India will be ready for 5G till 2022.

    Which country are using 5G?

    The top three countries that have the most cities with 5G are China at 341, the United States at 279, and South Korea with 85.

    Is Airtel 5G ready?

    Bharti Airtel become the country’s first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad city.

  • How the Airtel Startup Accelerator Program is helping Startups Grow

    One of India telecom giants Bharti Airtel launched its Startup Accelerator Program in 2019 to support growth of early stage Indian tech startups. With the advent of its Startup Accelerator Program, Airtel aims to support the creation of a vibrant startup ecosystem that contributes to Digital India. Airtel believes that new technologies like AI and Machine learning could be leveraged to aid the growth of startups.

    The program will help early stage startups get access to Airtel’s online and offline distribution network, deep market understanding and ecosystem of global strategic partners. With the Artificial intelligence and machine learning (AI/ML) becoming the next big thing in technology, the program has also developed strong in-house capacities for using these new age technologies.

    Moreover, the startups will also get access to advisory services form Airtel executive team. Chief product officer of Bharti Airtel, Adarsh Nair on the launch of the accelerator program shared that early startups in India have exciting ideas but face multiple challenges in scaling up. He added, “With Airtels scale and digital capabilities around distribution and payments, we have the potential to drive the accelerated growth of emerging startups that are solving hard problems”.

    A Brief about Bharti Airtel
    How does the Startup Accelerator Program help Startups?
    Some Startups under the Accelerator Program
    FAQs

    The Success Story Of Bharti Airtel: A Case Study
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    A Brief about Bharti Airtel

    Airtel is a global telecommunications company with operations in 18 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its mobile network covers a population of over two billion people. Airtel is India largest integrated telecom provider and the second largest mobile operator in Africa. At the end June 2020, Airtel had approx. 420 million customers across its operators.

    The portfolio of airtel includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1Gbps and converged digital TV solutions through the Airtel Xstream 4K hybrid box. It also has digital payments through Airtel Payments Bank as well as an integrated suite of services across connectivity, collaborations, cloud and security that serves over one million businesses.

    Airtel OTT services that includes Airtel Thanks app which is made for self-care, Airtel Xstream app for video, Wynk Music for entertainment and Airtel blue jeans for video conferencing. In addition, Airtel has forged strategic partnerships with hundreds of companies across the world to enable the Airtel platform to deliver an array of consumer and enterprise services.

    How does the Startup Accelerator Program help Startups?

    Airtel Startup Accelerator Program allows startups to leverage Airtels robust ecosystem including its core strengths in data, networks, payments and distribution. The program includes an access to a vast range of online and offline distribution network that touches 300 plus customers, deep market understanding and platform of global strategic partners.

    Madhav Krishna, Founder and Chief Executive Officer, Vahan with Adarsh Nair, Chief Product Officer, Airtel
    Madhav Krishna, Founder and Chief Executive Officer, Vahan with Adarsh Nair, Chief Product Officer, Airtel

    Further, startups also get access to advisory services from Airtel’s executive team. In India, Airtel serves customers across mobile, landline and DTH verticals. The program was introduced on 25th October 2019, Airtel will help early startups with its online and offline distribution network, deep market understanding and global strategic partner ecosystem.

    The company said in a statement, “With its Startup Accelerator Program, Airtel aims to support the creation of a vibrant startup ecosystem that contributes to Digital India”. Airtel has also developed in-house capabilities around machine learning (ML) and artificial intelligence (AI), which could be leveraged to aid the growth of startups. The statement added that the startups will also get access to advisory services from Airtel’s executive team.

    Some Startups under the Accelerator Program

    the companies under the airtel startup accelerator program
    The companies under the airtel startup accelerator program

    Vahan

    Vahan is a Bengaluru-based tech startup and the first company to come under this program. The telecom has brought 8.8% stakes of the tech startup and will partner with them to achieve their visions of enabling jobs for the next billion internet users with the help of AI based technology. The company was founded in 2016 and is backed by YCombination and Khosla Ventures.

    The company is focused on finding blue collar jobs for millions of young Indians in Delivery, Driving, Retail, BFSI, BPO and Hospitality sectors with companies such as Zomato, Swiggy and Dunzo as clients.

    Madhav Krishna, Founder and Chief Executive Officer, Vahan, in a statement said, “Most blue-collar job seekers are unaware of the opportunities that exist in the market, especially new-age on-demand jobs. Airtel’s distribution channels will help us reach the depths of the country and in turn, help them take control of their economic destiny.”

    Vahan leverages advanced Artificial Intelligence to match job seekers with employers inside messaging apps such as Whatsapp.

    Waybeo

    Waybeo is a Trivandrum headquartered startup which focuses on deep AI based analytics for cloud telephony, is the fifth to join the fast growing Airtel Startup Accelerator Program, which helps promises startups unlock their potential. Airtel has chosen Waybeo to be a part of the program as it is part of its strategy to scale up its cloud offerings. As per IDC, the public cloud services market in India is likely to reach US$7.1 billion by 2024.

    Adarsh Nair, Chief Product Officer, Airtel said: “Cloud technologies are transforming the way businesses serve and delight their customers. We are thrilled to onboard Waybeo to our Startup Accelerator program and provide them a platform to scale up their technologies as part of Airtel’s world-class cloud services ecosystem.”

    Waybeo has managed to build a cutting edge analytics tools for the enterprises cloud telephony segment. Under the Airtel Stratup Accelerator program, Waybeo solutions will get larger distribution reach while giving Airtel access to waybeo proven as well as emerging technologies. Airtel serves over 2,500 large enterprises and more than a million emerging businesses with an integrated product portfolio, including Airtel cloud, a multi cloud product and solutions business.

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    Voicezen

    The other company that came under the program was Voicezen, which is a Gurgaon-based startup that works on developing advanced solutions that leverage machine learning, AI, speech to text and voice technologies to offer real time analytics to help brands serve customers better. The global conversational AI market size is expected to grow from USD 4.2 billion in 2019 to USD 15.7 billion by 2024. The megatrend will be driven by surging demand for AI powered customer support services and Omni channel deployment.

    Increased customer engagement through social media platforms and integration of advanced AI capabilities will offer massive opportunity. The investment will give Airtel preferred access to Voicezen’s technologies, which can be deployed across its customer touch points in multiple languages. These intelligent solutions will offer real time analytics and insights to make Airtel’s conversations with its customers more engaging and frictionless and enable faster resolution.

    It will also allow Airtel to make contextual offers to customers based on real time conversations. Voicezen is the third startup to become a part of the Airtel startup accelerator program. By becoming a part of this program, Voicezen will get the opportunity to deploy its technologies on a massive scale and work closely with Airtel on developing India first platforms of the future. Voicezen helps brands deliver a better customer experience in Indian language using Conversational AI.

    Apurba Nath, founder Voicezen said , “Having worked on AI solutions in the past, we knew what works well in a lab most often doesn’t work in the real world, because either the training data is not large and relevant or the problem has little business significance. Our partnership with Airtel helps us solve these challenges. With this strategic investment, we will work even more closely with them to continuously improve our AI models and build out an enterprise grade battle hardened product that will make customer interactions more efficient, especially in this post Covid world where business operations are facing large disruptions.”

    Spectacom Global Pvt. Ltd

    Airtel has also picked stake in Spectacom Global Pvt. Ltd which is a fitness focused startup, through its Airtel startup Accelerator Program. Airtel will work with the startup to increase the adoption of its services by leveraging its digital platforms, including Xstream and Wynk Music. Adarsh Nair said that, “This also fits into Airtel strong focus on connecting with the youth and providing them digital platforms to fulfill their aspirations”.

    The Gurugram based Spectacom, set up by Adnan Adeeb and Zeba Zaidi, says it create digital content that allows consumers across geographies and languages to access health and fitness training initiatives and programs. The firm will also work to creating and promoting product lines such as training and nutrition videos along with live sporting events.

    Lattu Kids

    Foraying in the edtech sector, Bharti Airtel has acquired a 10% stake in Lattu Kids for as part of the Airtel Startup Accelerator Programme. The startup is Mumbai-based and was founded in 2017 by Vivek Lath, Vivek Bhutyani and Arvind Kumar. They offer learning and development content through streaming platform for kids between three to eight years of age.

    Bhutyani, CEO of Lattu Kids, commenting on the investment by stating, “With Airtel, we have found an equally passionate partner and our synergies in this space will allow us to scale Lattu to millions of kids in India across classes and make it a much-loved homegrownn edtech brand.”

    With the pandemic the edtech sector has seen a huge boost so this investment will pay off definitely. Airtel will be able to add edtech to its premium digital content portfolio and offer quality learning material compiled by the company.

    Conclusion

    With these investmet, Airtel will be able to capture a larger audience. They forayed into fitness, edtech, AI as well as blue collar job provider platforms. These startups will also be able to reach a wider audience and get mentorship from industry experts. Overall, it’s a win-win for all.

    FAQs

    How do Accelerator programs work?

    Accelerator programs are mainly programs of limited-duration that help startups with the new venture process. They usually provide a small amount of seed capital, plus working space and mentorship help with their growth in the ecosystem.

    What are the benefits of Airtel startup accelerator program?

    The program will help early stage startups get access to Airtel’s online and offline distribution network, deep market understanding and ecosystem of global strategic partners. With the Artificial intelligence and machine learning (AI/ML) becoming the next big thing in technology, the program has also developed strong in-house capacities for using these new age technologies. Moreover, the startups will also get access to advisory services form Airtel executive team.

    What services does Airtel provide?

    Some Airtel services include high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1Gbps and converged digital TV solutions through the Airtel Xstream 4K hybrid box. It also has digital payments through Airtel Payments Bank as well as an integrated suite of services across connectivity, collaborations, cloud and security that serves over one million businesses. Airtel OTT services that includes Airtel Thanks app which is made for self-care, Airtel Xstream app for video, Wynk Music for entertainment and Airtel blue jeans for video conferencing.

  • How Jio is Leading the 5G Race in India [Case Study]

    The 5G era is proving to be a game-changer for the Indian telecom industry. The second most populous country in the world is India with a total of 1.2 billion internet users. Indian telecom companies are constantly on the lookout for new innovative ways to boost the growth of digital medium and the market is ripe with abundant startups that seek to disrupt the Industry with smarter supply chains and manufacturing models.

    Let’s have a look on the Case Study of Jio in the light of how Jio is Leading the 5G Race in India.

    Why Reliance Jio is the Market Leader in 5G
    Uses of 5G and How it Drives Innovation
    How 5G will Revolutionize the Indian Telecom Industry
    Need for a Smarter and Affordable Platform-Reliance JioGenNext Platform
    How Jio is Ahead of it’s Competitors
    FAQ

    Reliance Jio dominates mobile subscriptions

    Why Reliance Jio is the Market Leader in 5G

    Reliance Industries owned Reliance Jio is the first of the few Indian companies to launch into the 5G technology space with the likes of global competitors such as Samsung Electronics, MediaTek, Huawei, Ericson, Nokia, Qualcomm who have been implementing rollouts of 5G networks. ‌
    ‌
    With the rise of ‘Made in India’ initiatives proposed by the Government of India, In December 2020, the chairman of Reliance Industries, Mukesh Ambani had revealed that his telecom company, Jio, would launch 5G networks in the second half of 2021.

    Jio is building the 5G infrastructure by using native developed technology for its hardware, network, and technology components, said Mukesh Ambani the chairperson of Reliance Industries. Reliance has achieved this without any help from Chinese telecom companies such as Huawei and ZTE, being a testament to the AtmaNirbhar campaign led by the Indian government to keep Chinese products out of the marketplace.

    The latest news from Reliance Industries said that they had achieved high speeds of 1Gbps in the initial testing phase. The rollouts will officially begin after the spectrum is auctioned.

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    Uses of 5G and How it Drives Innovation

    According to the telecom major Jio, 5G would be integrated with autonomous vehicles, connected drones and remote healthcare services, ultra-high-speed mobile internet speeds and mixed reality which can help in creating more employment.

    How 5G will Revolutionize the Indian Telecom Industry

    India is one of the most digitally connected countries in the world and to keep this up, we need to maintain a lead and bring the rollout of 5G networks across the nation. There is also a need for affordable smartphones as almost 300 million mobile users in India are caught in the 2G era.

    With 5G plans, we need a smartphone that can adapt to this network, and with this comes the need to produce an affordable smartphone. Reliance led Jio, Bharti owned Airtel had successfully demonstrated its capability to rollout 5G wireless service in Hyderabad, beating Jio in the race to be the first Indian telecom provider to run 5G services on its existing commercial network.

    Market Share of Wireless Carriers in India
    Market Share of Wireless Carriers in India

    Jio’s Journey Towards Dominating The Data Market
    Reliance Jio has fulfilled its dream of taking over the data market and the 4Gspace in India. From December 2015 up to 2020 the marketing and growthstrategies employed by Jio have enabled this company to emerge with giant likeproportions and establish itself as a leader in Indian telecom space. B…
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    Need for a Smarter and Affordable Platform-Reliance JioGenNext Platform

    To boost growth in the fields of agriculture, education, healthcare, Infrastructure, Financial Services, Jio platforms have connected with over 20 startups to build world-class solutions for Artificial Intelligence, Cloud computing, Machine learning, IoT, Blockchain etc.

    Reliance has partnered with Samsung in a trial to test the 5G network capabilities. Jio also said it is ready with the 5G service and extensive fiber assets which will play a crucial role in the rollout of the 5G infrastructure.

    Jio has also partnered with Google and Facebook who cover a vast majority of the internet landscape also hold shares in the company, are also global investors in the 5G tech space. Reliance Jio vision to build a 5G ready network in India before deploying its technology to other countries.

    JioGenNext
    JioGenNext

    How Jio is Ahead of it’s Competitors

    Airtel and Vodafone have been serving in the Indian markets since the era of 2G technology and most of its existing consumer base is still on 2G networks which they have to maintain for the users as long as they remain. However, Jio began their service in 2016, in the 4G era, Where 4G is based on computers and thus to upgrade to 5G will not be a hassle for Jio as switching from the 2G.

    How will 5G Revolutionize the Indian Startup Industry
    The Industrial Revolution of the 1800s came with unprecedented levels ofproduction which greatly boosted the GDP per capita income of the economies inAmerican and European nations. While this greatly reduced the need for importsin these Economies, Nations like India merely ended up as suppliers o…
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    FAQ

    Is Jio 5G Ready?

    Mukesh Ambani announced Jio 5G service will rollout in India in the second half of 2021.

    What will be the speed of Jio 5G?

    Jio stated that its 5G Technology has already achieved the mark speed of 1 Gbps.

    Is Airtel 5G Ready?

    Airtel became country’s first telco to successfully demonstrate live 5G service over a commercial network in Hyderabad city.

    Conclusion

    Aside from the rollout of 5G technology, Reliance Jio is also focused on bringing affordable 5G ready phones into the Indian market. Reliance Jio has partnered with Google to make India free from 2G phones. As Jio does not have a 2G infrastructure, the promotion of affordable 4G/5G phones can help Jio add more users on its network.

  • Mastercard to invest $100 million in Airtel Africa’s Mobile Money

    The global payments giant Mastercard has announced that it will invest $100 million in Airtel Africa’s mobile money business which runs under Airtel Mobile Commerce BV (AMC BV). Let’s look at the information regarding the deal and the future plans of the company.

    What is Airtel Mobile Commerce BV
    Recent Investments to Airtel Africa’s mobile money
    Future Plans of Mastercard in Africa
    FAQ

    What is Airtel Mobile Commerce BV

    Airtel Mobile Commerce BV is currently the company that undertakes and controls the major mobile money operations of Airtel Africa. The company also intends to operate and own all the mobile money business in 14 other countries of Africa which are operating under Airtel Africa.

    Airtel Mobile Commerce BV’s services are mainly focused on the unbanked market of the 14 countries of Airtel Africa. Their services include mobile wallet deposits, mobile wallet withdrawals, commercial payments, merchant payments, provision of loans, the opportunity for savings, benefit transfers, virtual credit cards, and international money transfers.

    Currently, the company has around 21 million users for its set of mobile payment services. The company had generated a revenue of $110 million in the recent quarter. They have an underlying EBITDA (Earnings before income, tax, depreciation, and amortization) of $54 million.

    Airtel Mobile Commerce BV operates one of the largest financial services in the continent. It has a valuation of around $2.65 billion.

    Number of customers of Bharti Airtel Limited
    Number of customers of Bharti Airtel Limited

    How the Airtel Startup Accelerator Program is helping Startups Grow
    One of India telecom giants Bharti Airtel launched its Startup AcceleratorProgram in 2019 to support growth of early stage Indian tech startups. With theadvent of its Startup Accelerator Program, Airtel aims to support the creationof a vibrant startup ecosystem that contributes to Digital India. …
    StartupTalkyPV Vyshnavi

    Recent Investments to Airtel Africa’s mobile money

    Airtel Mobile Commerce BV received a recent investment of $200 million from TPG’s Rise Fund. The company will own a 7.55% stake in the Airtel Africa’s mobile money service company AMC BV.

    After closing the deal with TPG’s Rise Fund the company had plans to have a discussion on selling additional minority stakes of the company which will be around 25% of the issued share capital. They had plans to sell it to potential investors.

    Airtel Mobile Commerce BV had announced its most recent investor which is the global payments giant Mastercard. Mastercard has announced that it would invest an amount of $100 million in the company. The company will own a 3.775% stake in Airtel Africa’s mobile money business after the completion of the deal.

    The transaction of Mastercard is expected to close in two different portions. The first portion is expected to be closed at $75 million which will be finalized by the next 4 months and an amount of $50 million to be invested in the second phase.

    In addition to the investments, they received from TPG’s Rise Fund and the global payments giant Mastercard, Airtel’s Africa is raising funds by selling off some assets. It is reported that recently the company has sold around 1,400 telecommunication towers to Helios in Madagascar and Malawi. The transaction is expected to be $119 million.

    Both the companies Airtel Africa and Helios to trade tower assets in Chad and Gabon. The details regarding this transaction are not yet disclosed.

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    Future Plans of Mastercard in Africa

    Airtel Africa and Mastercard are two individual firms that are stronger to one another. Both the companies had already got into a deal in 2019. The deal provided an opportunity for Airtel Africa’s 100 million subscribers to receive access to the global network of Mastercard.

    There 2019 partnership did not have any money exchange. In the most recent deal of Airtel Africa and Mastercard has extended their commercial agreements and have signed a new commercial structure that is focused on improving their partnership in different countries around the globe.

    They are planning to concentrate on areas such as issuing of cards, payment processing, payment gateway, merchant acceptance, remittance solutions, etc. amongst the other services provided by the companies.

    The CEO of Airtel Africa Raghunath Mandava said, that they were pleased to welcome Mastercard as an investor in their mobile money business. He also added that, this partnership is a continuation of their strategy to increase the minority shareholding of the company’s mobile money business. He said that they have a further intention of listing the business in the next four years.

    The CEO also added that they are working towards strengthening their existing relationship with Mastercard which will help them realize the full potential of their considerable opportunity. This is to improve their financial inclusion in all the countries they are currently operating.

    Airtel Mobile Commerce BV’s plan of selling the minority stake of the company to Ride Fund, Mastercard, and other potential investors is based on the telecom operator Airtel Africa’s belief to raise enough funds to monetize its mobile money business.

    FAQ

    What is Airtel Mastercard?

    The Mastercard virtual card allows Airtel Money customers, to make payments to local and global online merchants that accept Mastercard cards.

    Is Airtel Money wallet safe?

    Airtel Money Wallet is an RBI approved payments wallet.

    Where is the headquarters of Airtel?

    The headquarters of Airtel is located in New Delhi, India.

    Conclusion

    The company’s efforts are to work towards the pursuit of investment opportunities, asset monetization, and ultimately reduction of debt in the company.

  • How did Vodafone Idea lost 2.3 million Subscribers

    A report published by TRAI in January 2021, earlier said that the Telecom company Vi had added more subscribers to their user base but the most recent news suggests that the company has lost around 2.3 million users in their user base. Let’s look at the reasons for the changes in data.

    Vodafone Idea
    Reason for Subscriber Loss
    Corrected Figures by TRAI
    Speed Reported by TRAI
    FAQ

    Vodafone Idea

    Vodafone Idea Limited is a merged entity. It is an Indian telecommunication company with its headquarters in Mumbai and Gandhinagar. The company is the third largest mobile telecommunication network in India and is the sixth largest mobile telecommunications network in the world.

    In the year 2018 Vodafone India and Idea cellular underwent a merger and the company was called as Vodafone Idea Limited. Currently, Vodafone holds a 45.1% stake in the company and Ravinder Takkar is the current CEO of the company.

    In September 2020 the company had formed a new brand called as Vi. This is a combined brand of the two entities Vodafone India and Idea Cellular. The aim was to build a unified brand from two different companies.

    After the merger in August 2020 Vi had lost a significant number of gross and active subscribers. Vodafone and Idea operated as two different entities until September 2020.

    Vi also provides services such as IoT, Mobile payments, entertainment, and enterprise offerings. The services are accessible through both digital mediums and retail outlets across the country. Vi has a distribution reach of 1.7 million retail outlets and a broadband network of 340,000 sites.

    In the mobile network services, Vi offers 2G, 4G, 4G+, VoLTE, and VoWiFi services across Pan India. Vi provides Wi-Fi and hotspot services in major cities across the country which include Bangalore, Mumbai, and Pune with more than 200 locations.

    Telecom Market Share India
    Telecom Market Share India

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    Reason for Subscriber Loss

    According to reports in January, Vi had added a user base of around 1.7 million in January 2021 and this was the first time in the last 15 months the company has added subscribers to its user base. Also its competitors, Bharti Airtel added a user base of 5.9 million subscribers and Jio which added about 1.95 million subscribers during January 2021.

    According to the report of the Telecom Authority of India (TRAI) in January 2021, Vi had an active user base of 256.3 million which is 89.63 percent of their total users.

    Revised Data by TRAI

    Recently the Telecom Authority of India (TRAI) released a revised telecom subscription data for January 2021. The revised Telecom subscription data showed that the company Vi had actually lost 2.3 million subscribers than gaining 1.7 million in January 2021.

    The company Vodafone Idea has acknowledged earlier about its error in the numbers provided to Telecom Authority of India (TRAI) that the company had added 1.7 million subscribers in the month of January 2021.

    TRAI had examined through the numbers and identified that it was a non-intentional error that was not done through a deliberate planning. TRAI confirmed that the error had taken place by mistake.

    Vi had told the TRAI that it had added a user base of around 3.7 million from Uttar Pradesh west telecom circle alone. There is a total of 22 telecom circles in India and the company has reported that it lost subscribers in 18 telecom circles and gained subscribers in the rest of 4 telecom circles.

    Vi had sent the correct numbers to TRAI. Vi had noted on its website saying that they had found an unintentional error on their subscriber data for January 2021 which was submitted to TRAI. They also said that they had corrected the error and had reported the revised data to the Telecom Regulatory Authority of India (TRAI).

    Corrected Figures by TRAI

    As per the corrected figures of the Telecom Regulatory Authority of India Vi had lost 2.3 million wireless users in the month of January 2021. Whereas its competitors Airtel gained 5.9 million subscribers and Reliance Jio had gained 2 million subscribers.

    Reliance Jio had the highest wireless subscriber numbers with a base of 410.7 million and Airtel in the second position with a subscriber number base of 344.6 million. Vi had taken the third position with a total subscriber number of 281.9 million.

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    Speed Reported by TRAI

    The Telecom Regulatory Authority of India had reported that Vi had the highest upload speed in the month of February 2021. Vodafone India’s upload speed for the month of February 2021 was 7.2 Mbps which was 6.7 in January 2021.

    Idea Cellular upload speed for the month of February 2021 was 6.4 Mbps which was around 6 Mpbs in January 2021. Vodafone India and Idea Cellular was also ranked as the best in the TRAI’s report for voice call quality charts of February 2021.

    The Telecom Regulatory Authority of India (TRAI) considers the company as two separate entities in its portals for My Calls and MySpeed even after the merger of both Vodafone India and Idea Cellular.

    FAQ

    Will Idea Vodafone survive?

    Rohan Oza, an american businessman and investor believes that Vodafone will survive. “It is unlikely that the company will go bust, as it is in the interest of the government to continue with three players in the market.

    What is the future of Vodafone idea?

    As reporyed by Goldman sachs, Vodafone Idea could potentially save ₹58 billion (5,800 crore) in cash flows annually if the AGR liability were lowered to its self-assessed value.

    Is Vodafone shutting down in India?

    Vodafone Idea, India’s third-largest service provider, plans to shut down its 3G network later in 2021.

    Conclusion

    Vi has been rolling out various strategies and campaigns to capture the market to increase its subscriber base. We will have to wait and see what is going to happen in the future regarding the increase or decrease of Vi’s subscriber base.

  • How will 5G Revolutionize the Indian Startup Industry?

    The Industrial Revolution of the 1800s came with unprecedented levels of production which greatly boosted the GDP per capita income of the economies in American and European nations. While this greatly reduced the need for imports in these Economies, Nations like India merely ended up as suppliers of raw materials and this had an adverse effect on the economy.

    From then till now, there has been a lot of technological revolutions but none has come close to the role digitization and mobile broadband play in the growth of the Indian industry. The world is in the midst of yet another revolutionary change with the Information communication and technology industry and its focus on mobile broadband and the imminent rise of 5G technology that is expected to serve as a catalyst in this sector.

    What is 5G
    Where does India stand among others
    Industries that 5G begins to impact
    Opportunities that 5G will provide to Startup Industry
    FAQ

    What is 5G

    5G is a 5th generation technology that offers wireless connectivity across virtually all people and devices including objects and machines. Compared to its predecessors, 5G offers speeds in the range of multi-Gbps and reduced delays while improving reliability to assist with a wide range of critical activities such as remote surgery, self-driving cars, and increased surveillance, by offering lighting speed data with which movies can be downloaded within just seconds.

    5G technology is all about the race to the future and whichever countries adopt this technology early in the race stands to gain a competitive edge among their rivals. However many countries are still early in their race to implement 5G networks due to the high cost and infrastructure required to implement the rollout of 5G technology.

    Which Country is Ahead in 5G
    Which country is ahead in 5G

    South Korea has been one of the successful early adopters of 5G technology. American and European countries are not far too behind and have been heavily implementing 5G technology across their networks. China has also launched its own fully operational 5G network.

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    Where does India stand among others

    The rollout of its predecessors such as 2G, 3G, and 4G had been extremely slow in India with major delays in its implementation and this raises some questions on how India will fare in the race to setup 5G networks.

    While the highly anticipated 5G is still in its planning phase, In December 2020, the chairman of Reliance Industries, Mukesh Ambani had revealed that his telecom company, Jio, would launch 5G networks in the second half of 2021 owing to native developed technology, hardware, and network components.

    With the rise of mobile usage and increased need for data services, the digital economy in India is expected to reach 1 trillion dollars by 2025. With nearly 1.2 billion mobile users and 560 million internet users, India is the second-largest internet in the world. With a stride of developments, India had taken in the past years to enable digital growth, 5G is expected to add more in empowering a Digital India.

    Industries that 5G begins to impact

    Agriculture, Healthcare, Education, Automobile, Retail, Banking, Sustainable Energy, Tech Enterprises, Automation, Artificial Intelligence, Logistics Industry, Smart cities & smart homes, Gaming & entertainment Industry and Industry 4.0 are some of the fields being drastically altered by 5G technology. These are just some of the use cases I have provided at this time and 5G is enabling to do much more.

    Majority of IoT devices of the future depend on 5G to provide connectivity and transfer massive sums of data to help companies bring more innovation. 5G is a major paradigm shift from 4G in the sense that 4G put the world in our hands and 5G seeks to do away with hands. IHS Economics projects that by the year 2035, 5G will enable around $12.3 trillion of the global economic output which from a business perspective will add a lot more jobs in the future.

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    Opportunities that 5G will provide to Startup Industry

    The key to the successful implementation of 5G networks lies in the telecom partnering together with startups to focus on driving innovation and disrupting the marketplace. The usage of 5G technology is unlike other technologies where you build the block and the uses present themselves rather 5G should be geared towards specific and focused use cases.

    Telecom ecosystem has a large responsibility to transition into 5G, they should be able to provide high speeds at zero near latency and should make it sustainable. Telecoms partnered with startup companies will likely lead to more use cases and new ideas being generated. For example, Radisys a company headquartered in the US which builds IoT and 5G product was acquired by Reliance Industries to help strengthen their 5G networks.

    Mymo, an Indian based startup that makes chipsets for 5G devices and Signal chip which makes chipsets for a 5G powered modem is taking on Qualcomm a global giant in the 5G chipset segment.

    FAQ

    When 5G will launch in India?

    5G will roll out in India by the end of 2021 or the beginning of 2022.

    When will Jio launch 5G?

    Jio is planning to roll out 5G in India in the second half of 2021.

    Which countries have 5G now?

    South Korea is the first country to deploy 5G network.

    Conclusion

    With all the hype surrounding 5G, it is easy to lose track of all the innovations it has to offer. The technological advances with 5G mean newer business models wherein it possible to decide and allocate resources over shared networks geared towards specific users to enhance their user experience without disturbing the existing users.

  • Amazon Eyeing Airtel For $2 Billion Deal To Fit Into India’s Telecom Market

    Amazon has made a huge impact on India’s market and is now eyeing for an entry into the Indian telecom industry. Reuters has reported that Amazon is trying to buy a 5% stake in Airtel, one of the leading telecom providers in the country. Airtel being the third largest Indian telecommunication provider can prove to be a game changer with the help of the US based e-commerce giant.

    American giants have started to invest in Indian based firms lately. They are focusing on taking the Indian telecom services to the next level. These investments will help Indian based telecom industries expand their business to different countries and create an international presence.

    Also Read: Amazon Experimenting In Food Delivery Services In India

    It can create a big impact in the market if believed to be true

    Deal At an Early Stage

    Although this deal is in its early stages, it’s a small step towards the globalization of India’s telecom industry. And it will surely help in boosting India’s economy. As more and more countries look for investing in India, the coronavirus pandemic being one of the catalysts, this news can be termed as the start of something good from an economic front, a change needed in this time of crisis.

    great competition in the Telecom Industry

    A Wave Of Competition In The Telecom Industry

    What makes this deal interesting is that it has come at the time when Indian telecom service providers are receiving investments from the big shots. Reliance Jio sold its stake of around $10 bn from several investors over the past few months. Investors like Facebook, General Atlantic ($869 Mn), Vista Equity Partners ($1.5 Bn), Silver Lake ($746 Mn), and KKR($1.5 Bn) have pumped cash in Reliance Jio, the market leader at the moment. The investment by Facebook in Reliance Jio has created a more competitive market in the telecom field.

    It can be a great revolution for telecom industry 

    Jio has always done something out of the box which allowed it to grow quickly. This has affected giants like Vodafone who have lost a significant share of Indian customers courtesy of Jio. Many have fallen into debt. The announcement of partnership with US based tech giants will change the playing field for all the competitors. An element of uncertainty looms in the air as no can guess what investment news is going to come next.

    Mubadala Investment Company, an Abu Dhabi based funding company, has recently announced its intention of purchasing around 1.85 percent stake in Reliance Jio. Mukesh Ambani has confirmed this news.

    Also Read: Reliance Industries made Acquisitions worth $3 billion in past 3 years

    Google is trying to help Vodafone pare its debt, as talks of Google buying a 5% stake in Vodafone do the rounds. If the purchase happens, Vodafone can again become a valuable contender in the telecom market. Vodafone, once a top telecom service provider, is not doing well financially for some time now. To sustain itself, it’s imperative for Vodafone to get back in the competition.

    After the Amazon speculation, the share prices of Bharti Airtel have increased by 5.73% per share. Investors have seen happiness after a long time as the investment speculation is no less than a silver lining of hope.

    The deal is in nascent stages of discussion, and any change is possible at the moment since sources haven’t confirmed the news.

    A statement given by an Amazon spokeswoman said the company does “not offer comments on speculation of what it may or may not do in future.”

    Whereas Bharti Airtel said it will love to collaborate with the digital players around and accept their products, their content and their services provided to the customers. Bharti Airtel stated, “Beyond that there is no other activity to report.”

    Amazon And The Indian Market

    Amazon counts the Indian segment as one of its important growth markets and has a total investment of around $6.5 bn in the Indian e-commerce front. The US based company founded by Jeff Bezos in the recent years has developed a multi venture market in India by bringing voice controlled speaker called Alexa, video streaming site namely Amazon Prime Video, and cloud storage.

    Amazon is trying to capture different market opportunities around India and teaming up with the telecom industry players is a major step. Amazon has been a hit in India, becoming a household name.

    When Amazon was launched in India in February 2012 via its e-commerce site, it became an instant hit with the people. Indians started to prefer online marketing instead of going out and shopping. It attracted a large range of customers back then and became a major part of India’s revolutionized retail segment.

    In 2016, Amazon dived into India’s streaming industry and has created solid name for itself. Amazon Prime Video has been one of the best streaming platforms in India, and is a formidable competitor to Netflix and Hotstar. Amazon Prime Video is known for its awesome content wand has come up with tailor made Indian content to target audience of all age groups. The music streaming platform provided with the membership of Amazon Prime has only improved its reach. Providing membership to customers at low costs has assisted Amazon in creating a strong hold in India.

    With Amazon’s entry in the Indian telecom segment through Bharti Airtel, people can expect new enhancements at lower costs. If Airtel can succeed in leveraging Amazon’s capabilities, it can potentially seize a large number of Indians. It would be interesting to see the Indian telecom industry with the re-emergence of the market leaders.