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Tag: beverages

  • Ruchi Soya – Backed by Patanjali Ayurved Made It From Rags to Riches

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Ruchi Soya.

    In terms of edible oil imports, on the record India is now the world’s largest. Some of the primary causes boosting the edible oil market in India include improving household incomes, the rise of the food processing sector, rising urbanisation rates, and changing dietary patterns.

    Consumer health concerns about the increasing prevalence of cardiovascular disease, gastrointestinal problems, diabetes, obesity, and other ailments are driving awareness of healthy edible oil in India. The industry is also being boosted by increasing knowledge of the numerous health benefits of low-cholesterol and organic edible oil. And that’s what drove several regional producers to introduce healthy product versions that are high in omega-3, natural antioxidants, and vitamins.

    Ruchi Soya Industries Limited (Ruchi Soya) has grown into a completely integrated company in the edible oil industry, with a reach from fields to plates with safe access to Indian palm oil plantations.

    Ruchi Soya – Company Highlights

    Startup Name Ruchi Soya
    ACquired By Patanjali Ayurved
    Headquarters Mumbai, Maharashtra, India
    Industry Food and Beverage Manufacturing
    Founders Dinesh Shahra
    Founded 1986
    Current CEO Sanjeev Asthana
    Website www.ruchisoya.com

    Ruchi Soya – About and How it Works?
    Ruchi Soya – Industry
    Ruchi Soya – Founder
    Ruchi Soya – Startup Story
    Ruchi Soya – Name, Logo, and Tagline
    Ruchi Soya – Vision, and Mission Statement
    Ruchi Soya – Employees
    Ruchi Soya – Funding, and Investors
    Ruchi Soya – Acquisitions
    Ruchi Soya – Competitors
    Ruchi Soya – Challenges Faced
    Ruchi Soya – Future Plans
    Ruchi Soya – FAQs

    Ruchi Soya – About and How it Works?

    Ruchi Soya Industries Limited is a company that processes oilseeds and refines crude oil for human consumption. It is divided into the following sections: Seed extracts, oils, vanaspati, wind power generation, food products, and other products are available. Various forms of seed extractions are included in the Extraction section. Vanaspati, baking fats, and a table spread, all are available in the Vanaspati sector. Crude oil and refined oil account for the vast majority of revenue in the oils industry. Textured soy protein and soy flour are included in the Food Products category. Wind turbines are used to generate power in the Wind Power Generation industry. Seeds, seedlings, soap, coffee, fresh fruit bunches, toiletry preparations, castor seed, honey and wheat flour are included in the other segments.

    The firm’s headquarters are in Indore, with plants and offices across the nation’s significant business hubs. Despite domestic and international rivalry, they have pursued an unwavering path of expansion since their inception.

    Patanjali Ayurved acquired Ruchi Soya in 2019. As per a survey issued by Deloitte Touche Tohmatsu, Ruchi Soya is rated 175 among the list of top 250 consumer products companies in the “Global Powers of the Consumer Products Industry 2012.”

    Ruchi Soya Industries Ltd.

    Ruchi Soya – Industry

    The provision of good infrastructure and India’s diversified agro-climatic conditions, which promote the mass production of food components, are the two key factors that have helped the Indian food processing sector grow to become the fifth largest in the world. Currently, India’s food processing sector employs 11.60 per cent of the country’s population and accounts for 32 per cent of the country’s food market. In addition, the industry contributes 2.2 per cent of India’s overall FDI inflows. Even though the industry is dominated by the unorganised sector, the organised sector is predicted to grow throughout the projection period (FY 2020-FY 2024).

    The Indian food processing market was worth Rs 25,691.30 billion in FY 2018 and is predicted to reach INR 53,435.52 billion by FY 2024, growing at a CAGR of 12.09 per cent between FY 2020 and FY 2024.

    Ruchi Soya – Founder

    Dinesh Shahra founded Ruchi Soya in 1986.

    Ruchi Soya Industries Ltd.’s Founder and Managing Director, Dinesh Shahra, is renowned in the industry for his strategic business expertise and iconoclastic management.

    Ruchi Soya – Startup Story

    Ruchi has been one of the country’s leading edible oil manufacturers since it began operations in Indore in 1986. Its other products included soya food, Vanaspati, and lecithin. Ruchi’s product portfolio included these everyday delicacies. Despite their diverse product portfolio, palm oil and soya chunks accounted for a significant portion of their income.

    Ruchi Soya quickly grew to become one of the country’s top FMCG firms. It possessed a sizable market share and a well-developed distribution network. Ruchi Soya produced roughly 3 million tonnes of oil per year, with 7 lakh+ retail outlets and 6000+ wholesalers. It also has around 13 well-maintained refinery units. Customers and markets both appreciated it. It was one of the go-to investments for anyone searching for a high-yielding stock. Ruchi Soya’s life was, in a nutshell, hunky-dory until 2011. In fact, it continued to make considerable money until the end of 2015.

    However, the tides quickly turned against it, bringing with them a sequence of unfavourable circumstances that redefined its success story. Yes, the corporation saw a precipitous decline from its apex. So, where did things go wrong?
    The problem began when Indonesia’s government, which imports the bulk of its raw resources, enacted proposed laws. The government raised the tax on crude oil and some other raw resources exports under the new law. The higher expense has to be borne by it. This had an economic burden on the company’s margins as well.

    Ruchi Soya has become one of India’s finest FMCG companies, as a prominent maker and distributor of a nutritious variety of edible oils and a pioneer of soya foods. And it’s one of India’s biggest palm planting firms. Ruchi Soya now has 22 production plants, with a combined refining capacity of over 11000 tonnes per day, a seed crushing capacity of 11000 tonnes per day, and a packaging capacity of ten thousand tonnes per day.

    The industry’s pan-India inclusion, which includes strategically located manufacturing facilities that strike the proper blend between proximity to raw materials and markets, as well as an extensive distribution network and a large sales force in India, has allowed it to run smoothly, increase product to satisfy ever-increasing domestic consumption, and outsource by-products like soy meal, lecithin, and other condiments to other nations.

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    Ruchi Soya – Name, Logo, and Tagline

    Ruchi Soya’s tagline says, “Healthy options every day.”

    Company Logo of Ruchi Soya
    Company Logo of Ruchi Soya

    Ruchi Soya – Vision, and Mission Statement

    Ruchi Soya’s vision statement says, “To be India’s leading edible oil & food company by building profitable brands that delight consumers by meeting their everyday health & nutrition needs at the best value.”

    Ruchi Soya – Employees

    Below are mentioned key people of Ruchi Soya Industries.

    • Founder & Managing Director – Dinesh Shahra
    • Vice President – Hemant Bansal
    • Dy. Manager Supply Chain South – Ak Singh
    • National Activation Manager – Amitakshya Chowdhury
    • Asst. Manager Commercial/ Finance – Amol Desai
    • Junior Manager – Anudit Purohit
    • Product Manager – Ashish Jaiswal
    • Sr Manager HRD – Ashwini Kumar
    • Manager – Electrical – Avinash Agrawal
    • Asst. Manager Legal – Dilip Taraj
    • Assistant Manager – Diwedi Dwivedi

    Ruchi Soya – Funding, and Investors

    Date Round Amount Lead Investors
    Mar 24, 2022 Funding Round ₹12.9B Alchemy Capital Management, Oman’s Pension Fund, Volrado Ventures

    Ruchi Soya – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Patanjali Biscuit Business Patanjali Biscuit Business is a producer of biscuits and bakery products. May 11, 2021 ₹600M
    Gemini Edibles and Fats India Pvt. Ltd Gemini Edibles & Fats India Private Limited is in the business of manufacturing and marketing edible oils and fats. Jan 6, 2010 ₹45M

    As of March 24th 2022, as follow-on public offering opens for subscription, Ruchi Soya falls 5%. Before the follow-on public offering, the business, which is run by Baba Ramdev’s Patanjali Ayurved, received Rs 1,290 crore from anchor investors. Ruchi Soya’s stock hit a low of Rs 851 on the BSE, down from Rs 897.45 at the previous closing. The Rs 4,300 crore FPO is available at a 40% discount to the company’s existing market price at the top end of the price band of Rs 650 per share.

    The firm was purchased by Patanjali Ayurved after it went bankrupt. It is a fully integrated operator in the edible oil industry, with operations spanning the whole production process. It sells Nutrela, Mahakosh, Sunrich, Ruchi Gold, and Ruchi No. 1 goods.

    The firm has recently expanded into other industries such as data and honey. Ruchi Soya’s entrance into additional FMHG and FMCG items such as biscuits, oleochemicals, rusks, honey, wheat flour, and nutraceuticals signals well for the company’s mid-to-long-term commercial growth.

    Patanjali, which controls 98.90% of the firm, was required to reduce its shareholding to 75% or less within three years after purchase. It has been two years, and it is thus necessary to sell its shares.

    Ruchi Soya – Competitors

    Some of the top competitors of Ruchi Soya are:

    • Agro Tech Foods
    • AVT Natural
    • BCL Industries
    • Gokul Agro
    • Gokul Refoils
    • Ruchinfra
    • Sanwaria Consum
    • M K Proteins
    • Raj Oil Mills
    • NK Industries
    • JVL Agro Ind
    • Rasoya Protein
    • Vimal Oils
    • KN Agri Res

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    Ruchi Soya – Challenges Faced

    The Indonesian govt. has decreased the taxes on refined oil exports. As a result, a rise in the price of its product might lose the company money. Ruchi Soya was faced with a significant dilemma and a limited number of solutions. The higher expense has to be borne by it. This had a toll on the company’s margins as well. The loss of the castor oil business impacted Ruchi Soya even harder since the firm was already struggling to keep up with rising production expenses. Even though castor seeds only accounted for a small fraction of the company’s profitability, the losses were substantial.

    The global market for castor seeds had a significant drop in 2017. Ruchi Soya had put a lot of money into it, only to lose a lot of money. Aside from that, India’s seed and seedlings industry hit a snag when a severe drought hit the country, resulting in crop failure in various sections of the country. All of this had a significant impact on their output. Things have only gotten worse for a corporation that is already having a crisis.

    Ruchi Soya, which had formerly been profitable, was now reporting massive losses on its accounting records. For example, the financial accounts for March 2016 forecast a shortfall of over 800 crores. Furthermore, the company’s debts continued to rise to unprecedented heights and were estimated to be in the range of 9000 to 10000 crores. As a consequence of its clients’ failure to pay, it began to see a rise in unsurvivable debts. A total of 5000 crores in loans were written off as bad debts.

    The SEBI was also looking into the business because of its deceptive trading operations on the commodities market. They were soon compelled to withdraw from the stock markets.

    Ruchi Soya – Future Plans

    Ruchi Soya’s Current COO stated that the firm is undergoing numerous rebranding operations. It is reducing expenses and diversifying its product range to include new areas. It has partnered with Adani and with Wilmar to completely reinvent its company.

    Distribution and imports networks are also being examined. For the same goal, a Rs 5000 crore investment has been made. Sales increased for the corporation as well.
    A number of businesses have risen from the ashes and gone on to construct colossal empires. Ruchi Soya will undoubtedly be added to the list.

    The business experienced a setback, but it is now back on course, and with a roar. With massive potential and a well-thought-out strategy, the firm is looking forward to a brighter tomorrow filled with exciting changes.

    Ruchi Soya – FAQs

    What products does Ruchi Soya make?

    The product line of Ruchi Soya contains Vanaspati, Biscuit Division, Ruchi Sunlight Oil, Mahakosh Oil, Sunrich Oil, Ruchi Gold Oil, Nutrela Oil, Nutrela, and Soya Foods.

    When did Patanjali acquire Ruchi Soya?

    Patanjali bought Ruchi Soya for 4,000 crores in a corporate bankruptcy resolution procedure in 2019.

    Who founded Ruchi Soya?

    Dinesh Shahra founded Ruchi Soya in 1986.

    Which companies do Ruchi Soya compete with?

    Ruchi Soya’s top competitors are:

    • Agro Tech Foods
    • AVT Natural
    • BCL Industries
    • Gokul Agro
    • Gokul Refoils
    • Ruchinfra
    • Sanwaria Consum
    • M K Proteins
    • Raj Oil Mills
    • NK Industries
    • JVL Agro Ind
    • Rasoya Protein
    • Vimal Oils
    • KN Agri Res

  • Decoding the Secret Behind Coca-Cola’s Marketing Strategy and Campaigns

    Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than 200 countries.

    The global behemoth is known for its marketing strategy of creating and maintaining its identity of bringing people happiness and unity. Coca-Cola owns four out of the five biggest soft drinks which are Coca Cola, Diet Coke, Sprite and Fanta.

    Coca-Cola was invented in the late 19thcentury and has continued to be in the top position in the beverage industry. In its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful.

    Coca Cola generates 60% of its revenue and about 80% of its operations profit from outside America, which goes to show that coca-cola has strong brand recognition across the globe.

    The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities. According to Business Insider, approximately 94% of the world population is aware of the red and white logo of coca-cola, pointing out the fact it has been successful in implementing its mission. The competitors of Coca-Cola is Pepsi Co and Dr Pepper Snapple. Let’s decode the marketing strategy of Coca-Cola.

    A Brief History of Coca-Cola
    Target Audience of Coca-Cola
    Coca-Cola Marketing Strategy
    Popular Campaigns of Coca-Cola

    A Brief History of Coca-Cola

    Coca-Cola has evolved a lot from when it first started, the company went from selling one product to more than 3,500 beverages, having affiliations with 500 brands selling 17 billion servings in a single day to more than 200 countries.

    Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia in 1986, where it was first sold in a pharmacy. The soft drink was first discovered by Dr John Pemberton at Jacob’s pharmacy in 1986, that year he only had managed to sell 9 drinks in total.

    When the product was first produced by Dr Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink. The carbonated drink was then changed from syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with bookkeeper Frank M Robinson who suggested the name be changed to Coca-Cola. The company was incorporated in 1892 and its drink was first sold in bottles in 1894 and then first established internationally in 1904 in countries like Canada, Cuba and Panama.

    Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler who was a businessman from Atlanta went on to buy additional rights and acquire complete control.

    Target Audience of Coca-Cola

    The company brands range from sparkling soft drinks to juice and beverages while its customers comprise the general population which is divided according to their tastes and preferences.

    When it comes to flagship brands like Diet Coke the target audience falls in the age range of under 30 years as they are identified as the youth. On another side, the regular Coca-Cola is said to have a more mature target audience of 30 years and above.

    Also since the company has been around for more than 125 years it provides a nostalgic feel to the older generation 31 years and up. The vast range of different beverages have a minimum target audience of 12 years and older as the company is reducing the amount of advertising that targets children younger than 12. The company also does geographical segmentation depending on regional tastes and preferences.

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    Coca-Cola Marketing Strategy

    Coca-Cola is one of the most valuable brands in the world because it has one of the most successful marketing strategies. Coca-Cola is often associated with happiness, in fact, the words Coca-Cola in mandarin means “Delicious Happiness”. This is exactly what the brand stands for bringing together people and creating happy moments in their lives. The company’s products are now available in every country including North Korea and Cuba. A uniquely designed marketing strategy of Coca-Cola has been the reason behind the company’s reach internationally.

    In India, Coca-Cola first took over Parle Foods and acquired local brands like Thumps Up, Limca, Mazaa, etc. The combination of Indian and Western brands enabled Coca Cola to extend its global branding.

    In India, where people are price sensitive and prefer beverages like nimbu paani and tea over soft drinks, Coca-Cola managed to get a huge audience by following an intensive brand-building program.

    Coca-Cola has grown exponentially at the rate of 40% from 2002 by following the Affordability strategy and continues to grow in double digits since then. The consumer base has also grown from 162 million in 2006 to a whopping 233 million in 2004.

    The factors of Coca-Cola’s marketing strategy are:

    The Shape of the Bottle

    One of the reasons Coca-Cola has been successful is its consistency and the fact that everyone no matter of age or country can recognize the product. In 1915, when the brand was losing market share to hundreds of competitors, a national contest for a new bottle design was launched. This helped the customers to identify the original bottle and also made the product look premium.

    The History of Coca-Cola Bottles
    The History of Coca-Cola Bottles

    The iconic font and logo of Coca-Cola

    The iconic font and logo of Coca-Cola have remained consistent from after it was made, making it unforgettable for its customers. The logo was first made in 1923 when the company decided to use the font of the Spenserian script which at that time was only used by accountants. This made the company logo stand out from the others.

    Coca-Cola Logo
    Coca-Cola Logo

    Price Strategy

    From the year 1886 to 1959, Coca-Cola had a fixed price of only five cents. But further on in the years, the prices of the product kept changing in order to match up to its competitors.

    Slogan

    Even after 125 years and more the company has remained consistent in communicating one strong and compelling message in its slogans like “enjoy”, “You can’t beat this feeling” and “happiness”. Showing that Coca-Cola has always had simple and understandable slogans which can be relatable and translated in all the countries.

    Coca-Cola Slogan
    Coca-Cola Slogan
    The factors of Coca-Cola marketing strategy
    The factors of Coca-Cola marketing strategy

    Sponsorship to programs and events

    May it be any country, many of these events or programs that we watch on television have been sponsored by Coca-Cola making it one of the most recognizable brands. The company has sponsored American Idol for 13 years, Olympic Games for 90 plus years to even NASCAR to name a few.

    Coca-Cola Nascar
    Coca-Cola Nascar

    Having a global outreach

    The company has operational reach in more than 200 countries worldwide and sells its products in almost all countries of the world and continues to grow every year.

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    Share A Coke campaign

    The campaign first launched in 2011 in Australia and New Zealand, using 250 of the most common millennial names in order to market its products to individual consumers and to bring about brand awareness internationally.

    Through this campaign, the company encouraged its consumers to share a coke with a friend of that name. This campaign blasted on social media as everyone started posting pictures of it. This campaign soon spread in 70 countries and was successful everywhere.

    According to the Wall street journal, more than 125,000 social media posts referenced share a coke campaign from June to July of 2014. In over three months, the search term “Share a coke” saw a significant increase in America based Google searches.

    In terms of Facebook specifically, the company page earned 39% more followers and increased visitors to the page by 870%. This campaign was successful because the company went back to its roots by bringing people together and promoting friendship. Another reason it worked was that adding names to bottles gave it a personalized factor.

    The Fifa World Cup Campaign

    The World Cup campaign was created in celebration of the good that can be brought out by people who love a single sport. Coca-Cola was the biggest sponsor of the 2014 Fifa world cup, they also took this as an opportunity to tell the Coca Cola story.

    The company made a 2-minute long video ad for the world cup which was titled “One World, One Game”, which told a story of four football teams namely from Otsuchi, Japan; Eastern Europe, the Amazon; and Ramallah, Palestine, areas recently dealing with disaster.

    This video showed how football could unite, bring joy and strength to communities that are in tragic situations. The video came to an end with the teams being invited to the 2014 World Cup.

    Committed to taking the heartwarming story further, Coca-Cola flew a total of 1 million fans from over 90 countries to be part of the 2014 Brazilian World Cup. This campaign became popular because Coca-Cola created content that celebrated how football could change lives and communities while also working by the brand’s vision.

    The Happiness Machine campaign

    The Happiness Machine Campaign is one of the most popular marketing campaigns of Coca-Cola is open happiness was a part of the global integrated campaign Open Happiness. The goal of this campaign was to share happiness and surprising moments with the consumers.

    The Coca-Cola vending machines were installed in various places across many countries along with hidden cameras in the perimeter. They captured this campaign for about two days and made a video on its reactions to getting free coke or other things like sunglasses, flowers etc.

    The happiness machine campaign

    The machines required the customers to interact with the machines in any fun and weird ways to get a free Coke such as hugging a machine in Singapore, dancing to K-pop in South Korea, singing a Christmas carol in Sweden.

    The reactions of delighted participants were filmed and released as a series of videos across multiple platforms. The videos were uploaded on YouTube and earned millions of views and strengthened Coca-Cola’s image as a brand that spread joy.

    Conclusion

    These are the marketing strategies and campaigns that helped Coca-Cola to reach its place as an industry leader, even after 125 plus years. Coca-Cola Marketing Strategies and Campaigns show us how important it is to behave connections, remain innovative and keep its brand image and mission.

    FAQs

    What is Coca-Cola’s marketing strategy?

    Commercials, Print Media, Social Media Advertising, and Sponsorships are some of the popular marketing strategies used by Coca-Cola.

    What are the promotional tools of Coca-Cola?

    Newspapers, Billboards, and Magazines are some of the promotional tools of Coca-Cola.

    What are other drinks do you make other than Coca-Cola other than soda?

    Coca-Cola also sells organic tea, coconut water ready to drink coffees or even fruit juice, they have it all.

    What is the main marketing strategy of Coca-Cola?

    The main marketing method used for Coca-Cola is word of mouth.

    Open Happiness, FIFA World Cup, Happiness Machine Campaign, and Share A Coke Campaign are some of the most popular campaigns of Coca-Cola.

    Who invented Coca-Cola?

    Coca-Cola was invented by Dr John Pemberton.

  • The Success Story of a 113 years old drink: Rooh Afza

    Did you know that there is a drink that is enjoyed by 1 billion people all over the world? No, I’m not referring to water. Okay, I’ll give you a hint: it’s red, and it’s over 100 years old. It is consumed in Pakistan, England, New Zealand, India, France, Germany, and many more European countries. I’m referring to Rooh Afza, of course.

    Both millennials and baby boomers are aware of this beverage, and they all have distinct perspectives on it. But the point is that we all grew up with Rooh Afza, and it has since become a significant part of our life.

    Rooh Afza is India’s favorite soft drink. It originated from Pakistan and is initially exported to Dubai, then imported to India. It has been rooted in our culture. Rooh Afza appears in a variety of media, including films, advertisements, and books. Rooh Afza is the companion to khajoor, the ultimate falooda topping, and now a carbonated drink as well.

    How did it last so long in such a highly competitive market? To answer this, I’ll tell you about Rooh Afza’s remarkable past.

    History of Rooh Afza
    Designing the logo of Rooh Afza
    The role of the partition in Success of Rooh Afza
    Significance of Rooh Afza during Ramzan
    FAQ

    History of Rooh Afza

    It has a long and fascinating history. Why you might wonder? Well, the reason is this beverage was created before India got its freedom. It has been around since 1907, making it more than 113 years old. Hakeem Abdul Majeed came up with the name “Rooh Afza” for a drink he created at a Dawa khana (in Old Delhi).

    It was intended to protect people from heatstroke and dehydration during the hot summers of India. In a nutshell, a drink that improves your immune system. He researched a lot into the field of Unani medicine and came up with this drink that eventually gained momentum. But it didn’t have a communal angle, meaning it wasn’t a “Muslim” drink but a drink for everyone.

    Designing the logo of Rooh Afza

    Apart from the kings of Delhi, Rooh Afza became a part of their samurai for rulers throughout India. Hakeem then decided to market this product. Hakeem asked Mirza Noor Ahmed to create the Rooh Afza logo in 1910. This therapeutic heat buster is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.

    Rooh Afza Logo
    Rooh Afza Logo

    The logo was designed keeping in mind the ingredients used. That logo is still the same. However, because the printers in Delhi were not advanced at the time, they decided to print the logo in Bombay simply to ensure the colors were correct. Rooh Afza rose to prominence in Delhi in 1915, particularly within the Muslim community.

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    The role of the partition in Success of Rooh Afza

    Rooh Afza was a huge success. However, in 1947, when India was partitioned and Pakistan was formed, the story of Rooh Afza became much more intriguing. The split ushered in the world’s greatest forced migration. It was a horrible situation. But a border could not block a wonderful idea.

    Abdul Majeed’s eldest son chose to remain in India, while his younger brother traveled to Karachi to start a new Rooh Afza plant where he started producing Rooh Afza in a two-room rented house.

    Fun Fact: Hakim Said and his small team utilized old bottles and affixed the labels separately when Rooh Afza was only a startup.

    New bottles for Rooh Afza were designed in Germany after a few years. Initially, glass bottles were used, but subsequently, plastic bottles were developed. Hamdard Laboratory was set up in Pakistan, and it soon became the country’s favorite beverage.

    The partition of India was not only a separation of territory but also a division of families as well. However, we should be grateful that ideas like Rooh Afza did not completely vanish in India.

    This Indian brand grew into a global one. More than half of the syrup market is now controlled by Rooh Afza. Rooh Afza is so popular that when the lockdown was implemented in 2020, it was designated as a necessary commodity. This therapeutic heat buster is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.

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    Significance of Rooh Afza during Ramzan

    During Ramzan, the value of this drink rises to a new level for all of us. After a long day of fasting, this syrup in cold water is precisely what you need. During Ramzan in 2019, India was running out of Rooh Afza. People from Pakistan aided in the transport of this history-infused drink to India at the time.


    Our rivalry is frequently featured in the news. But this story is about friendship. Although the bottle of Rooh Afza is from Pakistan, the components for this recipe are from India. So in short, I think it’s okay to refer to Rooh Afza as “our” drink.

    Final thoughts

    Isn’t it sad that whenever we go abroad and meet a desi guy we feel “This is ‘our’ man” but living in the same country draws us apart? I get it British tore us apart just so they could show their supremacy but that was a long time ago.

    Today, whenever Pakistan loses a cricket match to India we mock our Muslim friends. Rather we should respect diversity and understand each other as other nations always benefit from our disputes.

    All of us must look beyond this bottle to discover the history contained inside it. Perhaps we all need to realize that there are some wonderful things that we share. Maybe all of our disputes can be settled over a drink, as Mahatma Gandhi rightly said, “Even if the whole of India, ranged on one side, were to declare that Hindu-Muslim unity is impossible, I declare that it is perfectly possible “.

    FAQ

    How old is Rooh Afza?

    Rooh Afza is 113 years old when Hakim Abdul Majeed started the company Hamdard in Delhi in 1906.

    Who is the founder of Rooh Afza

    Hakim Hafiz Abdul Majeed founded Rooh Afza in 1906.

    What is Rooh Afza made of?

    Rooh Afza is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.

  • Coca-Cola India – Hoping to Regain its Fizz in India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Coca-Cola.

    Coca-Cola India, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Ever since its re-entry in 1993, the Company has gone on to establish an unmatched portfolio of beverages, refreshing consumers with its leading beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid range of juices, Georgia and Georgia Gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN energy drink.

    The Company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country.

    Coca-Cola India – Company Highlights

    Startup Name Coca-Cola India
    Headquarters Gurgaon, India
    Industry Consumer goods
    Parent Company The Coca-Cola Company
    Started Operating 1950
    CEO Neeraj Garg
    Areas served India
    Website www.coca-colaindia.com

    Coca-Cola India – About and How it works?
    Coca-Cola India – Logo and its meaning
    Coca-Cola India – Recent News
    Coca-Cola India – Founder and History
    Coca-Cola India – Mission
    Coca-Cola India – Business Model
    Coca-Cola India – Revenue and Growth
    Coca-Cola India – Investment
    Coca-Cola India – Challenges Faced
    Coca-Cola India – Competitors
    Coca-Cola India – Future Plans
    Coca-Cola India – FAQs

    Coca-Cola India – About and How it works?

    Coca-Cola India is the Indian version of the renowned Coca-Cola company, the Consumer goods firm known across the globe. The Coca-Cola Company started operating in India in 1956. Coca-Cola is India’s largest beverage maker and is estimated to have around 40% share of the country’s branded beverages market.

    For Coca-Cola overall, India is currently the sixth-largest market after the U.S., Mexico, Japan, Brazil and China. While Quincey’s mandate to his India team — led by T. Krishnakumar, president Coca-Cola India and Southwest Asia — is to move India one notch up in the foreseeable future, his long-term vision is for India to be among the company’s top three markets globally.

    Coca-Cola India – Logo and its meaning

    The brand’s history began when John Stith Pemberton, the inventor of the beverage, turned to his book accountant – Frank M. Robinson, to help him brand his creation. Frank immediately suggested the simple and mark-hitting ‘Coca-Cola’. The marketing strategy created a boom, and one year later Frank came up with the first logo – the handwritten name of the company.

    Logo of Coca-Cola India
    Logo of Coca-Cola India

    The handwriting has proved to be an eternal element, as it has come through the numerous logo modifications unchanged except for the colour. The logo of Coca-Cola is the same with the attached country name, for India.

    Coca-Cola India – Recent News

    • Coca-Cola said T. Krishnakumar will be responsible for building and strengthening critical local partnerships in India and supporting the new operating unit leadership team. Krishnakumar had been heading Coca-Cola India as president since April 2017.
    • Coca-Cola India’s revenue from operations rose 2,741.54 crore in 2019-20, up 18.63 per cent during 2019-20 as compared with INR 2,310.92 crore a year ago.
    • The company, which makes Maaza juice drink, Thums Up, Sprite and Coca-Cola aerated drinks and operates across 15 factories, said the policy will span the period post-pandemic, such that employees can choose to permanently work-from-home, provided they do not need to be physically present at the work location, for example at factories and sales functions.
    • Coca-Cola said its financial contribution will be utilized for various purposes, which include activation of over 50 locations across 10 states in partnership with its bottlers to support the hydration needs of the underserved communities through distribution of beverages during the lockdown period.

    Coca-Cola Vs. PepsiCo Business Model
    They are the world’s largest beverage manufacturers. We can find so many key similarities and key differences between these two business models. PepsiCo has revenue of $13.88 billion in the first quarter of 2020. Coca-Cola has revenue of $8.60 billion in first quarter of 2020.
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    Coca-Cola India – Founder and History

    Asa Griggs Candler is the founder of Coca-Cola.

    Asa Griggs Candler, founder of Coca-Cola
    Asa Griggs Candler, founder of Coca-Cola

    Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act, Coca-Cola made huge money operating under 100% foreign equity. Indian foreign exchange act was implemented in the year 1974 during Indira Gandhi time. The foreign exchange act stated that foreign companies selling consumer goods must invest 40% of its equity stake in India in its Indian associates. Coca-Cola agreed with investing 40% foreign equity but stated that they would still hold full power in technical and administrative units with no local participation allowed.

    This demand was against the foreign exchange act. The government instructed Coca-Cola to either write up a new plan or to leave the country. In 1976 Indira Gandhi called for elections and all the other political parties formed one party in her opposition. They called themselves the Janta Party. The Janata Party came into power in 1977 and stressed that Coca-Cola should either accept the foreign exchange act or leave the country. Coke India left that year.

    Coca-Cola India – Mission

    Coca-Cola’s mission statement is “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” Coca-Cola is a company that focuses on leaving a legacy wherever it operates. The company highly values making a difference in individuals and communities, while at the same time letting them enjoy the great tastes of its products.

    Coca-Cola India – Business Model

    In light of the company’ affordability strategy, Coca-Cola went about bringing a cost-focus culture to the company. This included procurement efficiencies –through focus on key input materials, trade discipline and control and proactive tax management through tax incentives, excise duty reduction and creating marketing companies. These measures have reduced the costs of operations and increased profit margins.

    Coca-Cola in India minimized its capital needs by meeting new manufacturing capacity needs through external co-packers, outsourcing its distribution and meeting its in-market-refrigeration and cooling needs by giving incentives to retailers to self-fund the same through its “Own Your Fridge Scheme.”

    Today, the company has an extensive rural and urban distribution network. Coca-Cola adopts a hub and spoke format distribution network ensuring that large loads travel longer distances  and  short  loads  travel short distances. The company has increased its village penetration from 9 per cent in 2000 to 28 per cent in 2004 and covers  approximately 175,000 villages today. Rural India now accounts for  30 percent of Coca-Cola’s sales volumes.

    Coca-Cola India – Revenue and Growth

    Coca-Cola India’s revenue from operations rose 2,741.54 crore in 2019-20, up 18.63% during 2019-20 as compared with ₹2,310.92 crore a year ago. While its other income had contributed ₹70.52 crore to the financial year ended March 31, 2020.

    Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience ensures product affordability and builds brand loyalty to deliver long-term growth.”

    NARTD beverages have enormous growth potential in India. Coca-Cola India has registered unit case volume growth in India for the past 23 quarters, 17 of which have seen double-digit growth. Two of the Company’s core sparkling brands – Thums Up and Sprite – are the country’s top-selling soft drink brands while brand Coca-Cola is one of the country’s fastest-growing sparkling brands, most recently reporting 27 percent growth in the first quarter. In the still beverage category, Coca-Cola’s Maaza is India’s largest selling juice drink.

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    Coca-Cola India – Investment

    The Coca-Cola system has already invested more than US $2 billion in India since it re-entered the country in 1993. Today’s announcement brings the total investment number to US$7 billion since reentry into India. The Coca-Cola India system currently directly employs more than 25,000 people and is estimated to have created indirect employment for more than 150,000 people in related industries through its vast procurement, supply chain and distribution system. The investments announced today by Coca-Cola will further catalyse economic growth and create new opportunities for local communities.

    Atul Singh, President and CEO, Coca-Cola India and Southwest Asia, said, “India is a strategic growth market for The Coca-Cola Company, ranking among our top 10 markets in volume globally and as the largest market in the Eurasia and Africa Group. Our India business has been growing at a robust rate over the last five years, and our goal is to continue this momentum. The country’s demographics, economic and social parameters are all huge drivers of growth and we have to ensure that we continue to grow our offerings to be the non-alcoholic, ready-to-drink beverage company of choice for local consumers.”

    Coca-Cola India – Competitors

    Coca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur and ITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas, in India.

    Coca-Cola India – Challenges Faced

    • A debate over water usage, accusations over pesticide content and sweeteners, as well as more general concerns in India over the unhealthiness of fizzy drinks are plaguing the brand. “Coca-Cola has had a chequered history in India,” says N Chandramouli, a brand expert and chief executive of Trust Research Advisory, a data insights company in India.
    • In the past month, Atlanta-based Coca-Cola and its rival PepsiCo have been boycotted by retailers in the southern Indian state of Tamil Nadu, while traders in Kerala have followed suit and decided to favour local beverages such as lime soda and coconut water, amid accusations that the multinational companies are exploiting scarce water resources in the drought-hit states.
    • Meanwhile, the food and drug administration in Maharashtra a week ago asked McDonald’s to stop selling Coke Zero across its outlets in the state because of concerns over artificial sweeteners and a lack of warning displayed on the product
    • In the past, the brand has had several turbulent experiences in India. Coca-Cola withdrew from the country in 1977 after a new government insisted that the company partner with a local firm. The cola maker did not return until 1993, post-liberalisation, as India began opening up the economy to foreign investment.

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    Coca-Cola India – Future Plans

    • Coca-Cola is working on reducing the sugar content in its beverages in three to four years and has already reduced it in Thums Up and Maaza to below six grams, T Krishnakumar, president-India and Southwest Asia of Coca-Cola, said. All new launches by the company won’t have more than six grams of sugar in the next three and a half to four years, he said. “Most of our new products which were expanded come with sugar levels, which are much below what has been prescribed by the WHO”
    • Coca-Cola had earlier committed an investment of $1.7 billion by 2023 to grow what it calls the fruit circular economy in India. As a part of this, it wants to invest in the entire fruits supply chain—right from working with farmers to grow high-quality fruits to processing them for fruit-based drinks and creating a line for finished products to be marketed in India. As a part of growing volumes in India, Coca-Cola will also launch new products across categories, including enhanced hydration, nutritious dilutables and beverage-plus (like fruit-based snacks).

    T. Krishnakumar, President and CEO of Coca-Cola India and South West Asia, said, “The next target we are eyeing is to double the size of the business in five years. We had promised to invest INR 11,000 crore/ $1.7 billion by the year 2023 and we are on path. We will complete our investment ahead of time.”

    Coca-Cola – FAQs

    Who is the Founder of Coca-Cola?

    Asa Griggs Candler is the founder of Coca-Cola.

    Who is the CEO of Coca-Cola India?

    Neeraj Garg is the CEO of Coca-Cola India.

    Why was Coca-Cola banned in India?

    Coca-Cola was temporarily banned in India due to reports of it containing pesticides.