Tag: Betterment

  • Best AI Tools for Portfolio Management to Make Investing Smarter

    AI technology is redefining investment in that it makes the processes faster, simpler, and wiser. In fact, these innovations tend to churn vast amounts of data through machine learning, define optimal asset mixes, and execute trades quickly and carefully. Investors can expect intelligent guidance, automatic adjustment of position sizes, and plans that change markets. It captures a large amount of external data that provides invisible analytics. Reducing manual work and embedding behavior insights give even professional and beginner investors a definite advantage. The result will be a sleek and sustainable increase in portfolios that have the potential for significant scaling up.

    Tool Unique Features / Differentiators Target Audience / Best Use Case Key Strengths Limitations / Challenges
    Bloomberg Terminal Built-in chat for teams, mobile app, proprietary & third-party research Finance professionals needing real-time market data & trading tools Comprehensive market coverage, risk analytics, alerts Expensive, complex for beginners
    Alphasense AI summaries, tone checks, Smart Synonyms™, ESG checks Businesses, investors, researchers for market intelligence Fast document/data search, expert insights Limited visualization, collaboration restricted
    Finbox Automated cash flow/dividend models, API & Excel integration Investors & analysts needing valuation models & screeners Instant fair value estimates, curated portfolio ideas No direct broker integration, limited data export
    Betterment Goal-based investing, smart-beta & factor-based options Robo-advising & personal investors Tax-loss harvesting, easy app tracking Premium features for high-balance accounts only
    QuantConnect Open-source LEAN engine, Python/C# API, 15k+ backtests/day Quant researchers & developers for algorithmic strategies High scalability, backtesting, live trading Setup challenging for beginners, extra cost for datasets
    Wealthfront Direct indexing, FDIC-insured cash accounts, custom portfolios with crypto Digital-first investors seeking robo-advisory Automated portfolio creation, low fees No human advisor, limited mutual fund options
    NumerAI Crowdsourced AI models, staking with Numeraire (NMR) Data scientists & quantitative analysts Encrypted data, low fees, global talent pool Requires coding/data skills, only hedge fund exposure
    Nitrogen Wealth Automated Risk Number, AI-generated proposals, sandbox testing Financial advisors & wealth management firms Risk monitoring, client engagement, CRM integration Advisor-focused, not for direct retail investors
    Plaid  Aggregates 12,000+ financial institutions, fraud checks, wealth APIs Developers & fintech firms Flexible APIs, cross-platform integration Some features enterprise-only, add-ons may cost extra
    EidoSearch Predictive analytics, pattern detection, backtesting Institutional investors, quant researchers Custom asset strategy search, visual analytics Professional-level, IT support often required

    Bloomberg Terminal

    Website bloomberg.com/professional/terminal
    Rating 4.6
    Free Trial No
    Best For Finance professionals needing real-time market data, news, analytics, trading, and communication tools.
    Bloomberg Terminal - Best AI Tools for Portfolio Management
    Bloomberg Terminal – Best AI Tools for Portfolio Management

    Bloomberg Terminal, being an AI-powered solution for investing, ensures that decisions are taken quickly and smoothly by providing real-time market data, instant news, and intelligent tools to help with wise decisions. It has made tough jobs easy with AI insights, risk analytics, and personalized views. Spot chances, cut down risk, and act fast within the system. Speedy action is triggered by built-in reporting, alerts, and datasets. Teams stay linked via Built-in chat; one can keep updated while on the go with the mobile application. Strong tracking capabilities report on a portfolio’s performance, assisting users with refining and growing returns. In fast markets, the Bloomberg Terminal makes all work simple, sharp, and effective.

    Pros

    • Quantitative analysis of market data in real-time 
    • Broad range of tools for risk and performance attribution 
    • Insight from both proprietary and third-party research, 

    Cons

    • Expensive for smaller firms and individuals 
    • Model complexity may require training for a new user.

    Pricing

    Bloomberg Terminal offers custom pricing; contact them for a quote.

    Alphasense

    Website alpha-sense.com
    Rating 4.7
    Free Trial No
    Best For Businesses, investors, and researchers using AI-powered market intelligence, document search, and financial insights.
    Alphasense - Best AI Tools for Portfolio Management
    Alphasense – Best AI Tools for Portfolio Management

    Alphasense is powered by AI for fast investing through pulling insights from millions of reports, calls, and filings in seconds. Its smart tools consist of AI summaries, tone checks, and the Smart Synonyms™, which help managers to easily track trends, test ideas, and spot risks. For example, the platform enables one to model data into key numbers and set up auto reports. All deep research has been cut down to little. Both top and bottom reviews become simple and fast. The artificial intelligence machine learning, joined with the viewpoints of experts, smooths workflows, takes care of ESG checks, and has alerts to provide guidance in almost real time. 

    Pros

    • Speedy document and data searching.
    • AI summaries and chat-based research.
    • Integrated insights from experts and brokers

    Cons

    • Limited visualization tools. 
    • Collaborate only with licensed users

    Pricing

    Alphasense offers custom pricing; contact them for a quote.


    Investing 101: Top Investing Books for Beginners
    This guide explores the best books for beginner investors, helping you understand financial concepts, manage risk, and build your wealth.


    Finbox

    Website finbox.com
    Rating 4.7
    Free Trial Yes
    Best For Investors and analysts needing AI-assisted valuation models, screeners, watchlists, and financial modeling tools.
    Finbox - Best AI Tools for Portfolio Management
    Finbox – Best AI Tools for Portfolio Management

    Finbox is a cloud AI platform that performs stock research in record time and with minimum effort. With coverage of over 100,000 global stocks, it provides fair value estimates instantaneously based on an automated cash flow and dividend model. Users can filter through more than 1,000 financial metrics to pinpoint the data they require with utmost precision. The platform also enables investors to vet top portfolios for investment ideas. Data can be effortlessly transferred to Excel or accessed via APIs, while an intuitive dashboard organizes the tools for both beginner and professional users under one roof. Custom watch lists, price alerts, and historical data facilitate rapid testing and feed into better strategies.

    Pros

    • Automated Value Models, offering an instant fair value 
    • Direct access through Excel and custom API access 
    • Ideas curated from the portfolios of premier investors. 

    Cons 

    • Absence of direct broker integration for live execution. 
    • Data export is very limited without upgrades.

    Pricing

    Finbox offers custom pricing; contact them for a quote.

    Betterment

    Website betterment.com
    Rating 4.8
    Free Trial Yes
    Best For Robo-advising, goal-based investing, tax-loss harvesting, and cash management.
    Betterment - Best AI Tools for Portfolio Management
    Betterment – Best AI Tools for Portfolio Management

    Betterment uses artificial intelligence to make portfolio management hassle-free and automatic. The firm combines tax-loss harvesting, strategic portfolio rebalancing, and goal-based investing with ETF diversification and some personalization. Through smart algorithms, asset allocation gets adjusted as goals work through changes or the market takes its own shape, thereby keeping portfolios low-risk and on track. Investors may watch growth in real-time, set up screens for social impact, and explore smart-beta or factor-based options for extra returns. The platform engages simplicity and insight to allow novice and advanced users to invest with confidence. With app-based access, people can check returns, get advice, and act on plans anytime, turning investing, saving, and wealth building into a smooth and guided process.

    Pros

    • Affordable, transparent fees 
    • Real hands-off automation with tax-loss harvesting
    • App-based goal setting and available for tracking 24/7. 

    Cons 

    • Financial planning has premium prices in premium plans. 
    • Advanced features are only available to high-balance accounts

    Pricing

    Plan Pricing
    Individuals $0–$20K Balance → $4.1/month
    Employers Request for Proposal (RFP)
    Advisors Request for Proposal (RFP)

    QuantConnect

    Website quantconnect.com
    Rating 4.7
    Free Trial Yes
    Best For Quantitative researchers, developers, and traders building, backtesting, and live-trading algorithmic strategies across multiple asset classes via an open-source engine (LEAN).
    QuantConnect - Best AI Tools for Portfolio Management
    QuantConnect – Best AI Tools for Portfolio Management

    QuantConnect is an open-source artificial intelligence platform for trading and portfolio strategy design that allows users to build, test, and run automated strategies in stocks, forex, crypto, and options. The cloud infrastructure can run over 15,000 backtests a day, complete with real-time risk checks and robust broker integrations, and there is also an API in either Python or C# for configuring custom signals. Traders can benefit from many extensive datasets, Jupyter notebooks, and tools for live trading with automated reconciliation. The platform also enables group activities, licensing from Alpha Stream, and heavy portfolio analytics, making life easier for both small traders and capital allocators in developing scalable, event-driven strategies. 

    Pros

    • Highest scalability and fidelity with respect to backtesting 
    • Open-source nature and community support, and monetization options 
    • Cloud notebook and API are available for custom modeling 

    Cons 

    • Setting up code for beginners could prove challenging 
    • Extra charges for specialized datasets

    Pricing

    Plan Pricing
    Researcher $60/month
    Team $120/user/month
    Trading firm $336/user/month
    Institution $1080/user/month

    Etrade Business Model | How does Etrade make money?
    ETrade is a financial service provider & an electronic trading platform. Get an insights of ETrade Business Model to know how ETrade makes money?


    Wealthfront

    Website wealthfront.com
    Rating 4.4
    Free Trial No
    Best For Digital-first investors seeking robo-advisory services including automated investing, tax-loss harvesting, goal-based planning, and high-yield cash management.
    Wealthfront - Best AI Tools for Portfolio Management
    Wealthfront – Best AI Tools for Portfolio Management

    Wealthfront is an AI-driven wealth builder, so investors can build and configure portfolios without being overburdened by difficult tasks that diminish their time. The thing about a Wealthfront account is that the system itself can create a designated account and place one’s money into stocks, groups of stocks, bonds, ETFs, REITs, cryptocurrencies, or social-responsibility funds allocation, which will change over time as the market changes or new money is deposited. The app offers high-yield cash accounts, smooth movement of funds, and FDIC insurance up to $8 million. With direct indexing for Wealthfront accounts over $100,000, users can unlock a significantly higher growth rate by crushing the taxes.

    Pros 

    • low fee of 0.25%, and the minimum investment is $500. 
    • Tax-loss harvesting takes place every day for every account. 
    • Custom portfolios with fractional shares and some crypto exposure. 

    Cons

    • There is no human advisor to talk to. 
    • Limited direct mutual fund options or trading flexibility.

    Pricing

    Plan Pricing
    Annual Advisory Fee 0.25% annually

    NumerAI

    Website numer.ai
    Rating 4
    Free Trial Yes
    Best For Data scientists and quantitative analysts who want to build machine learning models, compete in stock-prediction tournaments, stake models with Numeraire (NMR), and potentially earn rewards.
    NumerAI - Best AI Tools for Portfolio Management
    NumerAI – Best AI Tools for Portfolio Management

    NumerAI is an unusual hedge fund that works with machine learning in a crowdsourcing capacity. Over 100 data science models create predictors to predict the world’s stock markets. This is achieved using encrypted, anonymized datasets with a combination of meta-models, which are designed as the finest choice for the quality of signals being measured by accuracy and diversity. NumerAI delegation gives its signal for prediction assessments for some staking in NMR coins. Those who get lucky receive rewards and can continue in the program. However, those getting down go O.S. and lose their connected NMR tokens, sort of self-correcting in nature from that perspective. 

    Pros 

    • Crowdsourced global data science talent
    • Superior confidentiality, encrypted model submissions 
    • Fees are lower than those of a traditional hedge fund. 

    Cons 

    • Necessary data science or coding skills for contribution 
    • No retail portfolios, hedge fund investment only.

    Pricing

    NumerAI offers custom pricing; contact them for a quote.

    Nitrogen Wealth

    Website nitrogenwealth.com
    Rating 4
    Free Trial Yes
    Best For Financial advisors and wealth management firms seeking AI-driven risk assessment, client engagement, proposal generation, and portfolio analytics.
    Nitrogen Wealth - Best AI Tools for Portfolio Management
    Nitrogen Wealth – Best AI Tools for Portfolio Management

    Nitrogen is an AI-powered platform for advisors to manage risk, design portfolios, and establish client trust. Key elements include automated risk scores (Risk Number), live asset reviews, AI-generated meeting notes, smart proposals, and sandbox testing of new ideas. It integrates with widely used CRMs and planning applications for a smooth workflow. The platform also allows easy onboarding and oversight, providing activity monitoring tools for compliance in real time. Custom analytics, clear reports, and optimized allocations scale advice and keep clients engaged. Nitrogen’s interface brings together automation and insight quickly, allowing advisors to work quickly and clearly-growing and managing portfolios with ease.

    Pros 

    • Automated visual risk and performance monitoring 
    • Integrates effortlessly with Proprietary Tech stacks and CRMs 
    • Real-time asset class drill-down and allocation optimisation 

    Cons 

    • Advisor-focused, unsuited for direct retail investors. 
    • Requires customization training for new users

    Pricing

    Nitrogen offers custom pricing; contact them for a quote.

    Plaid 

    Website plaid.com
    Rating 4
    Free Trial Yes
    Best For Developers and fintech firms needing secure, standardized access to users’ bank data and payment initiation across thousands of institutions.
    Plaid - Best AI Tools for Portfolio Management
    Plaid – Best AI Tools for Portfolio Management

    Plaid links more than 12,000 financial institutions, providing users and advisors with one dashboard to see all their accounts—banking, brokerage, retirement, cryptocurrency, and loans. Their AI tools sort transactions, generate fraud checks, and effectuate cross-platform syncing, hence making portfolio monitoring and risk control a cinch. Wealth APIs feed live data on investments, give real-time previews for liabilities, and accelerate the onboarding experience across apps. Plaid also helps surface trends in spending and saving, thereby facilitating personalized financial advice. The platform is highly flexible and developer-friendly. Considering security, privacy, and identity checks form its core principles, Plaid guarantees compliance while granting clean and reliable insights to investors and advisors about their entire financial picture.

    Pros 

    • comparable variety of accounts for global aggregation 
    • Platform-agnostic, mobile, desktop, and third-party apps compatibility 
    • Developer-friendly with very flexible APIs and analytics 

    Cons 

    • Advanced analytics and add-ons attract further costs. 
    • Availability of selected features only for enterprise clients.

    Pricing

    Plaid offers custom pricing; contact them for a quote.

    EidoSearch

    Website eidosearch.com
    Rating 4
    Free Trial Demo available on request
    Best For Institutional investors, quant researchers, and analysts who want AI/pattern-driven predictive analytics and probability-based decision tools across equities, futures, currencies, and more.
    EidoSearch - Best AI Tools for Portfolio Management
    EidoSearch – Best AI Tools for Portfolio Management

    EidoSearch detects the patterns and forecasts asset moves on behalf of investors, with speed and accuracy, through the scanning of millions of financial time series using advanced AI. Its search engine instantaneously retrieves analogous events in the market, revealing analogs and outcomes to inform active portfolio decisions. The platform produces predictive signals, backtests concepts, identifies periods of risk or opportunity, and allows users to test strategies against custom criteria for the market. It is directly integrated with leading order management systems (OMS) and data feeds in a seamless workflow; sophisticated dashboards and visual analytics make deep market research accessible to any investment team.

    Pros

    • Doing real-time big data action discovery.
    • Custom asset strategy predictive pattern search. 
    • Backtesting and forecast tools with visual analytics. 

    Cons 

    • very institutional and professional. 
    • Customization and integrations may need IT support.

    Pricing

    EidoSearch offers custom pricing; contact them for a quote.

    Conclusion

    AI tools have brought about changes in portfolio management in terms of speeding up the processes, automating some functions, and giving smart insights to investors. In managing investments, they utilize prospective models, risk checks, and large data sets to improve returns while cutting exposure to market swings. Rebalancing is easy under these systems since the strategies adjust according to changing conditions. Clear dashboards and easy access bring advanced investing within reach of more people and remove barriers that once limited smart portfolio design. It offers such powerful backing to new and professional users alike by marrying efficiency with transparency. If any imminent technology advances by made, portfolios will become sharper and flexible.


    Mutual Fund Investing: Strategies for Building a Diverse Portfolio
    Learn how to invest in mutual funds strategically and build a diverse portfolio that suits your investment goals and risk tolerance.


    FAQs

    How is AI changing investing?

    AI speeds up investing by analyzing data, automating rebalancing, and reducing risks for smarter portfolios.

    What are some Best AI Tools for Portfolio Management?

    Some Best AI Tools for Portfolio Management:

    • Bloomberg Terminal
    • Alphasense
    • Finbox
    • Betterment
    • QuantConnect
    • Wealthfront
    • NumerAI
    • Nitrogen Wealth
    • Plaid
    • EidoSearch
  • Betterment: A High-Performance Investing and Saving App

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Betterment.

    When it comes to investing, almost every individual expects not to know what he is doing. People expect to be confused about which investment option to consider simply because the traditional players have made it confusing. However, just because traditional players have designed the financial system in a certain way, it doesn’t mean it’s right.

    Betterment is an America-based company that came forward to design the financial industry into something better. It helps people manage their money and invest it profitably. Read on to learn more about Betterment, including its founders, startup story, challenges, products and services, funding, growth, and more.

    Betterment – Company Highlights

    Company Name Betterment
    Headquarters New York, New York City, United States
    Sector Wealth Management
    Founders Jon Stein and Eli Broverman
    Founded 2008
    Valuation $1.3 billion (2021)
    Website Betterment.com

    Betterment – About
    Betterment – Industry
    Betterment – Founders and Team
    Betterment – Startup Story
    Betterment – Mission and Vision
    Betterment – Logo
    Betterment – Business Model
    Betterment – Revenue Model
    Betterment – Products and Services
    Betterment – Challenges Faced
    Betterment – Funding and Investors
    Betterment – Mergers and Acquisitions
    Betterment – Growth
    Betterment – Partners
    Betterment – Awards and Achievements
    Betterment – Competitors

    Betterment – About

    Betterment is an app-based independent robo-advisor that provides digital investment, retirement, and cash management services. The investing and saving application offer tools for spending, saving, and developing customized plans for the future. Moreover, users often focus on investing in cash reserves and ETFs to meet their long-term financial goals.

    Betterment – Industry

    Wealth management is an investment advisory service combining investment and financial counseling to address clients’ needs. The industry generally involves providing strategies to achieve financial goals, plan for retirement, estate, and legal planning, portfolio management, etc.

    The global size of the wealth management market was estimated at $1.25 trillion in 2020 and is forecasted to reach $3.43 trillion by 2030, with a CAGR of 10.7%. Rapid demand for alternative investments, including commodities, private equity, intellectual property act, hedge funds, real estate investment trusts, etc., is the key driving force of the global wealth management industry. However, Covid-19 hurt the industry due to economic slowdown, highly volatile markets, and unpredictable global financial sectors.

    JP Morgan Chase & Co., Bank of America Corporation, Goldman Sachs, Julius Baer Group, and Citigroup are some key players in the global wealth management industry.

    Betterment – Founders and Team

    Jon Stein and Eli Broverman are the co-founders of Betterment.

    Jon Stein

    Jon Stein- Co-founder and Board Member, Betterment
    Jon Stein- Co-founder and Board Member, Betterment

    Jon Stein attended Harvard University for BA in Economics and Premedical Studies and Columbia Business School for MBA in Entrepreneurship. He is the Board Member of Demin and Valora and Advisor to the CEO at Solve Finance, SpinWheel, Setpoint.io, Concreit, Parallel Markets, and Treasury Interactive.

    Jon co-founded Betterment and worked as its CEO till 2020. At present, he is the Founder and Board Member of Betterment.

    Eli Broverman

    Eli Broverman - Co-founder, Betterment
    Eli Broverman – Co-founder, Betterment

    Eli Broverman attended Brown University for AB in Chemistry and New York University School of Law. He is the Executive Board Member at BitFinance and Adviser at Bloom Credit, Good Money, and Masterworks. Eli co-founded Betterment and Treasury. Moreover, he is on the Board of Directors at Betterment.

    Sarah Levy

    Sarah Levy – CEO, Betterment

    Sarah Levy completed her graduation in Economics from Harvard University and post-graduation in MBA from Harvard Business School. She worked as Chief Operating Officer at Nickelodeon and Viacom. Currently, Sarah is the Board Member at Funko and Chief Executive Officer at Betterment, leading a team of around 400 employees.

    Betterment Team

    • Sarah Levy – CEO
    • Raoul Bhavnani – Chief Communications Officer
    • Peter Lorimer – Chief Financial Officer
    • Kim Rosenblum – Chief Marketing Officer

    Betterment – Startup Story

    Jon Stein and Eli Broverman co-founded Betterment in 2008. Jon experienced bad investing behavior when he invested his money via seven different brokerage accounts. He constantly monitored his accounts and tried to time the market. But it resulted in wasting time, taxes, and transaction costs.

    He wanted a service that could tell him what to do with his money and then do the same for him. But Jon realized that he needed to build this kind of service himself. He started focusing on the front end of Betterment, and his roommate Sean Owen, a software engineer, built everything, including Apache and Tomcat servers, MySQL database, and Java application for the website. Next, Jon needed to understand the regulatory landscape. It’s when he started a conversation with Eli Broverman, who was a securities attorney.

    Jon and Eli met over a weekly poker game, and Eli was interested in commencing his own company. They both had lunch at a Dominican restaurant on Amsterdam Avenue, sketched a working arrangement, and suddenly were in business together. Sean, Jon, and Eli met Ryan O’Sullivan, who grew a retail clothing line called Le Tigre and sold it to Kenneth Cole. He joined Betterment as a BD partner.

    In August 2008, Betterment got its four founding members, Jon, Seal, Eli, and Ryan. On January 29, 2008, the parent company for Betterment LLC and Betterment Securities, Betterment Holdings, Inc, was established in Delaware. After Ryan and Sean left the company as founding members, Jon and Eli worked on Betterment for a year.

    And on May 26, 2010, Betterment was launched at the first-ever TechCrunch Disrupt and won the ‘Biggest New York Disruptor’ award. Within 24 hours, the company attracted around 400 customers. 800,000+ customers trust the company, and it has $36+ billion as assets under management in 2023.

    Betterment – Mission and Vision

    Betterment aims to help people live better by growing their money. Its mission is to provide the best possible solution to the question, “What should I do with my money?”

    Betterment Logo
    Betterment Logo

    Betterment released a new logo in November 2021 with an icon representing a rising sun.

    Betterment – Business Model

    Betterment is a robo-advisor that automatically determines the investor’s asset allocation based on financial goals, preferences, and risk appetite. First, an investor needs to tell the company what he wants to do with his money. Next, Betterment provides some recommendations and sets up an ideal account.

    Once an investor’s account is built, the platform’s technology manages his money to help him earn more. Moreover, as the investor’s money grows and his priorities change, the platform evolves with ongoing advice and updates to help him stay on track. In last, the same investor can withdraw and use his money.

    Betterment – Revenue Model

    Betterment’s pricing for the “Investing” account is $4 monthly, and the “Crypto” account is 1% + trading expenses. The “Cash Reserve” and “Checking” accounts are offered for free.

    Moreover, the company generates the most revenue from the portfolio management fees it charges as a percentage of total assets under management (AUM). In addition, Betterment charges interchange fees and commissions from partner banks and earns by selling phone consultations.


    Recordent: Credit Management Services | Founders | Funding
    Recordent is provides tech-driven credit management services. Know about Recordent company profile, founders, business model, funding, and more.


    Betterment – Products and Services

    With Betterment, users can open Investing, Crypto Investing, IRAs and 401(k)s, Roth IRAs, Checking High-yield cash, and Trusts accounts. Furthermore, it offers different types of Investments, including Portfolio Options, Socially Responsible Investing, Charitable Giving, Tax-Smart Investing, 401(k) Rollovers, and Retirement Income.

    The application provides access to multiple tools, such as Retirement Planning, All-in-one Dashboard, Track Your Goals, Rewards, and Refer-a-Friend Program.

    Betterment – Challenges Faced

    In April 2023, The Securities and Exchange Commission charged Betterment for material misstatements and omissions concerning its automated tax loss harvesting service (TLH), not providing clients with the notice of contract changes, and not maintaining certain necessary books and records. The company agreed to pay a $9 million penalty and distribute funds to affected clients as a settlement.

    Betterment – Funding and Investors

    Over 10 funding rounds, Betterment raised $435 million. Its latest funding round – Debt Financing Round, was conducted on September 29, 2021. 26 investors fund the company, including Kinnevik, Aflac Global Ventures, ID8 Investments, Citi Ventures, Bessemer Venture Partners, and Francisco Partners.

    Date Round Number of Investors Money Raised Lead Investor
    September 29, 2021 Debt Financing 2 $100 million ORIX Growth Capital
    September 29, 2021 Series F 12 $60 million Treasury
    April 30, 2021 Venture Round 2 SharesPost Investment Management
    August 29, 2017 Secondary Market 1
    July 21, 2017 Series E 4 $70 million Kinnevik
    March 29, 2016 Series E 8 $100 million Kinnevik
    February 17, 2015 Series D 5 $60 million Francisco Partners
    April 15, 2014 Series C 5 $32 million Citi Ventures
    October 3, 2012 Series B 4 $10 million Menlo Ventures
    December 1, 2010 Series A 9 $3 million Bessemer Venture Partners

    Betterment – Mergers and Acquisitions

    Betterment acquired 3 companies, including Gradvisor on February 23, 2022, Makara on February 8, 2022, and ImpulseSave on October 18, 2013.

    Betterment – Growth

    Betterment’s revenue surged to $100 million in 2021, marking a remarkable 30% growth compared to the previous year. Moreover, the company’s AUM grew by 50% in 2020 and 18.5% in 2021. However, its AUM growth slowed to 1.2% YOY in the second quarter of 2022. Betterment’s post-money valuation in 2021 stood at $1.3 billion.

    What is Betterment?

    Betterment – Partners

    Betterment has partnered with:

    • Goldman Sachs
    • BlackRock
    • Gemini
    • Benefits
    • capitalize
    • Bancorp, Inc.

    Betterment – Awards and Achievements

    Betterment is honored with many prestigious awards:

    • Named as one of the Best Robo-Advisors of 2022 by Morningstar and Wall Street Journal Buyside.
    • Kristen Carlisle, GM, won the “Excellence in Benefits” award by EBN in 2022.
    • “Best for Cash Management” award by Investopedia in 2020.

    Betterment – Competitors

    Some of Betterment’s main competitors are:

    • Schwab
    • Vanguard
    • Wealthfront
    • Personal Capital
    • Acorns
    • Chime
    • Robinhood

    FAQs

    What does Betterment do?

    Betterment is an app-based independent robo-advisor that provides digital investment, retirement, and cash management services.

    Who are the founders of Betterment?

    Jon Stein and Eli Broverman co-founded Betterment in 2008.

    Who is the CEO of Betterment?

    Sarah Levy is the CEO of Betterment.

    What is the pricing of Betterment accounts?

    Betterment’s pricing for the “Investing” account is $4 monthly, and the “Crypto” account is 1% + trading expenses. The “Cash Reserve” and “Checking” accounts are offered for free.