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Tag: best ways to use linkedin for business

  • LinkedIn – Facebook For Working Professionals

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by LinkedIn.

    On the internet, there are thousands of professional networking websites. Many of us are undoubtedly familiar with a few of the leading professional networks. However, the best professional networks are those that are simple to use, including all the necessary functions and functionalities.

    LinkedIn is a professional-oriented social networking site. You may use it to network and create your professional profile, but then you can also use it to explore new job opportunities. LinkedIn is used by both established business executives and recent college graduates. Recruiters and employers who are seeking applicants also utilise LinkedIn.

    LinkedIn – Company Highlights

    Startup Name LinkedIn
    Parent Company Microsoft
    Industry Social media
    Headquarter Sunnyvale, California, U.S
    Founders Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly
    Founded May 5, 2003
    Subsidiaries LinkedIn Learning, Connectifier, Drawbridge, Glint
    CEO Ryan Roslansky
    Areas Served Worldwide
    Website www.linkedin.com

    About LinkedIn, and How it Works?
    LinkedIn – Industry
    LinkedIn – Name, Logo, and Tagline
    LinkedIn – Founders
    LinkedIn – Startup Story
    LinkedIn – Vision, and Mission
    LinkedIn – Business Model, and Revenue Model
    LinkedIn – Services
    LinkedIn – Funding, and Investors
    LinkedIn – Investments
    LinkedIn – Acquisitions
    LinkedIn – Competitors
    LinkedIn – Strengths
    LinkedIn – Future Plans

    About LinkedIn, and How it Works?

    LinkedIn is a professional and employment-oriented internet service based in the United States that operates through a website and mobile application. It was launched on May 5, 2003, and is principally used for networking opportunities and career-related advancement opportunities. LinkedIn enables job applicants to publish resumes and cover letters and recruiters to offer positions.

    Since 2015, the majority of the company’s revenue has come from providing recruiters and marketing experts with the availability of information about its users. It has been completely owned by Microsoft, since December 2016. LinkedIn has more than 774 million registered users including over 200 countries around the world.

    LinkedIn, like any other social networking site, has an algorithm that is constantly modified to offer users the best possible experience. As a member, you’ll notice that your “feed” – which works similarly to Facebook’s feed – keeps you updated with new stuff regularly. However, before this feed reaches your profile, it passes via LinkedIn’s filtration.

    Some of these rating filters are set up to check for spammers or low-quality content, or to provide permission for the information to be displayed. What you’ll be viewing has most possibly been approved by a computer bot.

    You may interact with the posts in your newsfeed by leaving a like, comment, or by sharing them. You may also mark the material as spam or hide it from view to prevent others from viewing it. What you view in the future is influenced by your actions. People’s reactions to the stuff may be influenced by your behaviour.

    If you give negative comments on a piece of material, LinkedIn will compare your activities to that of others to assess whether or not the piece should be in anyone else’s feed. LinkedIn is useful for both socializing and advertising.

    You can market on LinkedIn just like you can on Instagram and Facebook. You can run InMail campaigns and place ads using the Campaign Manager. It’s a pay-per-click model, meaning you only pay whenever anyone clicks on the advertisement. But that’s also why you would want to target properly, so think about your abilities and who would be interested in those. The best outcomes may come from a restricted approach.

    LinkedIn – Industry

    The worldwide social networking platforms market was estimated at $192.950 billion in 2019, with a rate of 25.38 per cent expected to reach $939.679 billion by 2026.

    A professional network platform is a sort of social communication network that focuses only on professional interactions and connections rather than private, non-business connections.

    Business people utilise a professional network platform to build and retain working relationships, as well as to obtain employment or advance in their careers and to receive information and networking events.

    According to LinkedIn managing director Clifford Rosenberg, “This is really a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally.”

    Businesses rely heavily upon outside information and resources, and to acquire what they require, they must go out there and establish working relationships with others, such as employees or customers, as well as possible prospects.

    Companies can maintain all of their networks updated, and organised, and help find out the most efficient method to communicate with every one of them by employing a professional network solution. A business that can handle everything reduces most of the stress associated with getting things done.

    Businesses can maintain all of their connections updated, organised, and find out the most effective method to communicate with each one of them by employing a professional network solution. When attempting to get things done, a service that can handle everything might help ease some burdens.

    LinkedIn- building brand | LinkedIn Vs Twitter & Facebook
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    LinkedIn – Name, Logo, and Tagline

    LinkedIn Logo
    LinkedIn Logo

    LinkedIn’s logo has been altered twice during the decades of its establishment, although only minimally, staying the same as it was at its commencement. It consists of the preposition “In” and the word “Linked.” There is a little gap between them that makes the parts appear to be merged.

    LinkedIn’s principle is connecting, but here with your professional contacts, the name is as obvious. Joining allows you to get linked (or connected), in(to) your network of connections, which should provide you with greater opportunities as a result of your contacts.

    The tagline of LinkedIn says, “Connect to Opportunity.”

    LinkedIn – Founders

    Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.

    Allen Blue

    Allen was previously the Director of Product Design at SocialNet.com, a social networking site that covers recreational, dating, and professional activities, where he was in charge of product design and the execution of SocialNet’s member-data-driven business model. Allen formerly worked as a freelance web designer and developer for companies such as Stanford University, PayPal, and Microsoft’s Virtual World project.

    Reid Hoffman

    Reid, an entrepreneur and executive, was integral to the development of several of today’s biggest consumer technology companies, including PayPal and LinkedIn. He has a distinct grasp of customer psychology and the characteristics of viral firms, as well as extensive experience leading organisations from their inception through periods of rapid, “blitz scale” expansion.

    Reid invests in firms with network effects and participates in creating their product ecosystems, ranging from Airbnb to Convoy, LinkedIn to PayPal, and Facebook.

    Konstantin Guericke

    Konstantin Guericke is an Earlybird Partner. He works out of Silicon Valley. As Vice President of Marketing at LinkedIn, Konstantin supervised marketing operations from launch through the first six million members and sustainability.

    He was formerly the CEO of Jaxtr Konstantin and has extensive entrepreneurial expertise as the creator of successful startups and as a growth advisor to established businesses. He is currently a board member of multiple firms and a Stanford University student entrepreneur mentor. Konstantin graduated from Stanford University with a B.S. and M.S. in Engineering.

    Jean-Luc Vaillant

    Jean-Luc is responsible for LinkedIn’s technological infrastructure as Chief Technology Officer. Jean-Luc has been one of LinkedIn’s co-founders. Before starting LinkedIn, Jean-Luc worked for Logitech as a Director of Engineering, overseeing the incorporation of video into MSN 6. Jean-Luc, also worked at Spotlife as Director of Software Development until the firm was purchased by Logitech.

    Jean-Luc was previously the Vice President of Development at MatchNet, which bought SocialNet in May 2001. Jean-Luc has also worked for Fujitsu Software Corporation and France Telecom’s research laboratories in engineering management positions. Jean-Luc has an M.S. in Computer Science and a post-graduate degree in Network Engineering from the University of Marseille.

    Eric Ly

    Presdo, an online application that helps individuals determine the optimal time to get together was founded and run by Eric Ly. Eric. He was formerly a co-founder of LinkedIn, where he served as the original CTO and VP. Eric worked on several of LinkedIn’s fundamental product features, which helped the firm achieve profitability and a rapidly increasing number of users.

    LinkedIn – Startup Story

    Although LinkedIn was formed in 2002, the website did not go live until 2003. Reid Hoffman collaborated on the website with a group of employees from two of his previous businesses, Socialnet.com and PayPal. Growth was sluggish and restricted at first, but as the site’s functions expanded, it became exponential.

    LinkedIn was founded in May of 2003, but it was not an instant success. LinkedIn had just 245 members towards the end of 2003, most of whom were professional links of the founding team. LinkedIn’s growth surged in its second year, thanks to new services aimed at small company owners, such as contact book uploads, Groups, and a collaboration with American Express.

    Through 2004, membership grew from the hundreds to the thousands and thousands. By 2005, the site’s membership had surpassed 1 million, and it had developed two revenue-generating lines of business: Jobs and Subscriptions. The firm expanded as well, creating a fourth location.

    LinkedIn transformed in 2012, focusing on 3 concepts: simplicity, expansion, and every day. Influencers were introduced, as well as platforms in eight new languages and an iOS app.

    LinkedIn continues to improve and offer a more seamless user experience over the following several years, allowing users to make meaningful professional connections. LinkedIn Learning, which provides courses in several topic areas for individuals seeking continuous education possibilities, was founded after it acquired Lynda.com. LinkedIn has more than 500 million members worldwide as of April 2017.

    LinkedIn – Vision, and Mission

    LinkedIn’s mission is straightforward: “to connect the world’s professionals to make them more successful and productive.”

    LinkedIn’s vision statement says, “transform the way the world looks for work, develop, and market professional skills.”

    LinkedIn – Services

    Everyone can use LinkedIn for free. However, the firm offers and delivers various premium services to its customer base. Among the most important services are:

    Marketing Solutions

    LinkedIn also offers marketing services in addition to recruiting solutions. LinkedIn, besides being a professional network, also allows businesses to create and execute their ideal marketing tactics in their campaigns. The firm can have a LinkedIn page.

    Furthermore, the organisation can strengthen its marketing efforts by utilising technologies for the construction of text ads, sponsored email, and sponsored content. Both of these LinkedIn offerings add to the company’s income creation techniques.

    Talent Solutions

    All services provided to businesses, including recruiters and job seekers, are referred to as talent solutions. This is a premium tool that assists them in hiring the best qualified and relevant individual that meets all of their criteria. Apart from that, it provides entrepreneurs with the ideal partner for building their firm.

    LinkedIn Recruiter, Work With Us Ads, Recruitment Media, Job Slots, and Career Pages are some of the primary services given by LinkedIn under Talent Solutions. Apart from the benefits, LinkedIn offers to recruiters, it is also beneficial to workers.

    With millions of courses accessible in premium editions, it helps students improve and perfect their talents. Users of other employment platforms must search for jobs independently. Users must, however, demonstrate their abilities and qualities on LinkedIn in order to establish their brand and attract recruiters. This is, after all, one of LinkedIn’s main offerings.

    LinkedIn – Business Model, and Revenue Model

    The LinkedIn business model is a multifaceted system that links corporate users with employers and advertisers that want to build their own network of contacts. LinkedIn is recognised as “the professional network” because of its vast community of professionals from every industry and from all over the world. LinkedIn now has over 660 million users from over 200 countries.

    According to LinkedIn’s User Agreement, its “services are designed to promote economic opportunity for our members by enabling you and millions of other professionals to meet, exchange ideas, learn, and find opportunities or employees, work, and make decisions in a network of trusted relationships”.

    LinkedIn’s revenue streams are:

    • Marketing solutions
    • Talent solutions
    • Premium subscriptions
    • Pay-per-click job posting

    LinkedIn’s whole business strategy is based on job searches, network interactions, and connections. They also have a huge market share compared to their competitors.

    With a few tweaks, LinkedIn can maintain its market dominance while simultaneously making a more significant contribution to society, such as increasing its techniques for assisting users who cannot afford a membership to locate and acquire jobs.

    LinkedIn – Funding, and Investors

    Date Round Amount Lead Investors
    Feb 15, 2016 Post-IPO-Equity – –
    Dec 1, 2009 Secondary Market $51.6M –
    Oct 22, 2008 Series D $22.7M –
    Jun 17, 2008 Series D $53M Bain Capital Ventures
    Jan 29, 2007 Series C $12.8M Bessemer Venture Partners, Global Founders Capital
    Oct 1, 2004 Series B $10M Greylock
    Nov 1, 2003 Series A $4.7M Sequoia Capital

    LinkedIn – Investments

    Date Organization Name Round Amount
    Apr 20, 2022 Oyster Series C $150M
    Dec 6, 2021 Trala Venture Round $6.9M
    Jun 23, 2021 Acryl Data Seed Round $9M
    Jun 22, 2021 G2 Series D $157M
    Jun 10, 2021 Hopin Series C –
    May 18, 2021 Piano Series C $20M
    Mar 24, 2021 Bevy Series C $40M
    Nov 1, 2019 StarTree Seed Round $4M
    Apr 25, 2019 Salesloft Series D $70M
    Apr 3, 2018 Salesloft Series C $50M

    LinkedIn – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Paddle HR Paddle HR helps large enterprises match current employees with new jobs within the company, saving them millions in recruiting costs. Mar 29, 2022 –
    Oribi Oribi Analytics gives you the actionable insights you need to make solid, data-driven marketing decisions—no coding required. Feb 28, 2022 –
    Jumprope Jumprope is a platform where users can create, discover, and share how-to videos and tutorials. Aug 2, 2021 –
    UpCounsel UpCounsel operates an online marketplace for businesses to find and hire legal help based on their preferences in the United States. Apr 23, 2020 –
    Drawbridge Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data. May 28, 2019 –
    Sendbloom Tailored outbound messaging for sales Dec 1, 2018 –
    Glint Glint offers an employee engagement platform. Oct 8, 2018 –
    Heighten Heighten is a software as a service company that provides a platform for salespersons to operate faster. Jun 2, 2017 –
    PointDrive PointDrive is a sales-oriented application that improves the way you share content with customers. Jul 26, 2016 –
    Run Hop Run Hop specializes in online content distribution to accelerate its efforts to make users’ feeds more engaging. May 5, 2016 –

    LinkedIn – Competitors

    Top competitors of LinkedIn are :

    • AngelList
    • Meetup
    • Data Connect
    • Sumry
    • The Go To Market Company
    • Jobcase
    • Bark
    • Doostang
    • Let’s Lunch

    LinkedIn – Strengths

    • Customer Service –  Customers are really pleased with the customer service department.
    • Automation – Automation helped the organisation to grow continuously in response to market needs
    • Dealers –  In addition to advertising the items, its dealers spend on sales training to demonstrate the products’ benefits to customers.
    • Innovative – LinkedIn has a history of developing innovative products that have been successful.
    • Integrated – LinkedIn has integrated and acquired a large number of complementary enterprises over the years to expand its supply chain and distribution network.
    • Workforce – LinkedIn spends heavily on the training and development of its workers, resulting in a highly trained and engaged workforce.
    • New sectors – LinkedIn is a master at breaking into new sectors, and its development continues to open up new income streams in a variety of industries.

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    LinkedIn – Future Plans

    “LinkedIn is attempting to establish itself as a hub for B2B sales and hire. Continue to do what you’re doing since LinkedIn’s value as a sales channel will only grow over time. Although the methods and platform may evolve, using it as a sales tool will only improve over time,” LinkedIn’s Customer Advisory Board member said.

    What happens if LinkedIn restricts organic outreach? Simply said, they will begin to commercialize and demand fees for outbound LinkedIn prospecting. They currently have InMail, but everyone who has used the software knows it isn’t that efficient.

    LinkedIn puts a lot of work into these InMail elements, such as accessible and trackable buttons and links, but the InMail messages don’t seem natural as a consequence. They resemble some spammy, blasted message with a huge “Buy now” button on it.

    Adding the fact that the cost of InMail is significantly greater than the cost of organic outreach, it’s easy to understand why they haven’t gained much momentum on the platform thus far. This is something expected to change. As LinkedIn’s organic outreach is curtailed, it is expected that its paid messaging solutions to develop and grow.

    This is something that is likely to change. As LinkedIn’s organic outreach is constrained, sponsored messaging solutions are projected to develop and proliferate.

    LinkedIn – FAQs

    What does LinkedIn do?

    LinkedIn is a professional and employment-oriented internet service that operates through websites and mobile applications

    Who founded LinkedIn?

    Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.

    When was LinkedIn founded?

    Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, and Eric Ly developed LinkedIn on May 5, 2003.

    How does LinkedIn make money?

    LinkedIn’s whole business strategy is based on job searches, network interactions, and connections.

  • How to Increase LinkedIn Followers?

    Social Media has truly been a boon for people over the years. One of the best forms of social media platforms is LinkedIn where professionals can build connections for their careers. Growing the followers for your LinkedIn Page is one of the most valuable marketing objectives for anyone professional. Increasing LinkedIn followers can lead to greater organic reach and stronger audience insights. It is essential to step into building the community on LinkedIn. Well, you don’t need to worry anymore because we will give you some secret insights to quickly increase connections for your LinkedIn and followers for other social network profiles.

    Well, many of you have seen several profiles on various social media platforms like LinkedIn, Facebook, Instagram, and others, with followers ranging from 10k to 60k on their profiles. Even you wish to get as many followers as you can and be the popular bird of social media. So, let’s know a few amazing strategies to boost your social media presence and get LinkedIn followers free.

    Follow Groups
    Use SEO Technique
    Account Setting
    Precise Connections
    Customize Your Feed
    Share Interesting Contents
    Post Content Regularly

    Follow Groups

    Following groups in which you are interested to help you to gain more insights and different perceptions with varied ways of getting information that may be useful to you in some way. This not only helps you to gain deep knowledge and develop your skill in whichever field you are interested in but also helps you grow the network.

    Communicating actively in the group showcases your personality and increases your profile search this helps you to get followers for your LinkedIn and social media profiles. Add yourself to some high ranking groups which have a great number of active followers.

    Use SEO Technique

    Use some SEO tricks to make your profile stand out from the other profiles. You can use the Off-Page and the On-Page SEO tactics, or both together to get more hick on your page. Like, use special keywords to get easy visibility and attach your profile with high-rank links to get more audiences. Although, you can even do keyword research and can write articles on the keywords which are popular.

    Moreover, writing articles through LinkedIn gives you a chance to reach a large audience. Using compelling and call to action headlines boost the clickability of your articles. A golden rule only publishes a quality article so that once a user reads your article do come back to read another article.

    Account Setting

    Make your account look professional or geeky. Use a background which is directly associated with your desired niche. Although, on LinkedIn, you can use different templates and colour schemes to make your profile look stunning and user-friendly.

    Moreover, use lots of innovative images and gigs to intensify the looks of your profile. Comparatively, using a customized URL  for your profile makes you stand out from the crowd. It also gives you a personal identity which leaves a lasting impression on the viewers who will visit your profile.

    Precise Connections

    Connecting with the right people who have the same passion and interest as you have, enhances the chances of getting a good opportunity. Although, it also improves the number of followers who are interested to connect with you. Furthermore, this will help in networking your brand and getting sales leads. Likewise, LinkedIn can be a good source of earning income and an emerging platform for your product promotion.

    Additionally, getting the right amount of followers on LinkedIn could create a strong source of revenue. Joining relevant groups that support your cause and connect you with several other people like you would be beneficial. For example, if you are an emerging writer then follow other writing groups to amplify your knowledge. In addition to that, it also elevates the number of endorsements for your skills added to your LinkedIn profile.

    Customize Your Feed

    Customize your feed and follow the right people who help in link building. Although, replying to the comments left by other members and keeping them engaged in your services makes them feel like you can relate to them. However, publishing relevant content on the regular basis is a great idea as mentioned above.

    It attracts the audience to your profile as you provide them with useful and articulate information for the ecosystem’s growth. We always put great emphasis on publishing content because once your articles start ranking on Google then you will get a lot of traffic from Google.

    Share Interesting Contents

    Leverage others’ content and share it on your LinkedIn profile with your take on it. Likewise, if you find something interesting on the web then don’t hesitate to share it with your followers. However, adding interesting captions to it make it appealing to your followers and compels them to leave their thoughts. It also makes them active users to bring in more inputs and unique insights of their own.

    Moreover, you can create a SlideShare Account to attract more followers. SlideShare accounts leverage the ability to add content in a more engaging way which adds a great initiative in giving out information. Create a LinkedIn company page and promote your business with it. Make a full impressive company profile on LinkedIn to spread the viral news about the niche in which you are particular.

    Post Content Regularly

    After gaining followers, what mistake many make is they don’t post content on a regular basis. This might result in losing your followers. Hence, keeping a steady flow of fresh content on your LinkedIn Page will give it more visibility on member feeds as well as make it more appealing to potential followers. If you are short on ideas, you can also get the help of LinkedIn’s Content Suggestions feature.

    The benefit of posting regularly is that pages that post at least weekly see a double lift in engagement, which in turn leads to greater organic reach. You can’t just post one article in a week or send connection requests once in a blue moon and expect things to happen on their own. You need to develop a proper strategy and you need to be consistent.

    Conclusion

    Well, these are a few easy steps that will surely help you to increase LinkedIn followers and some more new followers for your social media account. However, we would again emphasise creating good and informative content for your page. This would be fruitful if you are looking for long-term followers who would collaborate with you in the near future.

    FAQs

    How to get more followers on LinkedIn?

    Steps to get free LinkedIn followers:

    • Follow Groups
    • SEO Technique
    • Account Setting
    • Precise Connections
    • Feed
    • Share
    • Post Content Regularly

    What do followers mean on LinkedIn?

    “Followers” are LinkedIn members who are following you and your published posts. Click “followers.” LinkedIn could provide a list of your followers and for some that would be helpful, however, LinkedIn goes a bit deeper than just a list of names.

    How often should I post on LinkedIn?

    3 times a week: LinkedIn itself recommends posting every business day on the platform.

  • How to Use LinkedIn for Marketing your Business

    LinkedIn is widely used by people across the globe to seek job employment and is, therefore, home to several recruiters. LinkedIn can be used to make connections for generating leads, establishing partnerships, and creating better brand awareness. Using LinkedIn for marketing is an extremely impactful marketing tool with a great presence among more than 450 million professionals. Here are few tips on how to use LinkedIn as a marketing tool.

    Why is LinkedIn Marketing Important for the Startups?
    How to Get Followers on LinkedIn?
    Benefits of Using LinkedIn for Marketing
    Should you take help from LinkedIn Marketing Agencies?
    FAQs
    Conclusion

    Why is LinkedIn Marketing Important for the Startups?

    LinkedIn serves as a hub for people to connect with employees, colleagues, clients, potential customers, strategic partners, and other professionals. LinkedIn is especially used for B2B networking and gaining website traffic. You have the option to follow industry leaders and gain all the information that they impart. Garner ideas, discuss implementation techniques on how to use LinkedIn for business marketing and strategize by getting suggestions from reputed professionals and business idols.

    Executives from all Fortune 500 companies are present on LinkedIn. The corporate talent solutions offered by LinkedIn are currently being utilized by a total of 94 out of the top 100 Fortune companies. Unique publishers, over 1.5 million are using LinkedIn as a preferred social media platform to send content.

    After reading these statistics I think you have got an idea, how big the opportunity is to market your startup or product on LinkedIn. Even if you want to build a personal brand LinkedIn is the best platform to start. However, you can organically market your business on LinkedIn only if you have a good amount of followers and their engagement on your posts. So, you need to learn how to get more followers on LinkedIn.

    How to Get Followers on LinkedIn?

    Source: Soravjain.com

    Now let’s talk about how you can build your audience on LinkedIn. Below we have listed all the information you need to get started on how to use LinkedIn for marketing your business.

    Create an Engaging Profile

    The first step to get started is to create a profile of your own that can tell anyone who you are? what you are doing? and what you want to do? That way people will get a clear picture of your personality and it will help them to connect with you on both emotional and professional levels. Here’s how to increase LinkedIn followers organically.

    Add LinkedIn ‘follow’ Button to your Company’s Website

    Adding the follow button on your website will allow you to easily convert visitors who come to your site. While we are still on this, also add the LinkedIn share button to your webpages to encourage your visitors to share your content within their network, which will, in turn, bring more traffic back to your website, and also increase your followers. In addition to that, add a link to your company page in your email signature.

    Create a Company Page

    After creating your own, profile your next step is to create your company’s page on LinkedIn. The company page will represent your brand. Use the full name of the company as your LinkedIn page name. Upload an attractive cover image and logo, people should identify you just by seeing the brand logo.

    Just like your profile you also have to create good content for your LinkedIn company page. Update the page with quality content at least 20 times a month. Also, add images to your post as it helps to engage more people. You can also drive traffic to the company page from your website by adding the “Follow on LinkedIn” button on your website.

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    Cross-Promote your LinkedIn company page

    You can cross-promote your LinkedIn company page on other social media profiles. There are many people who are not active on LinkedIn, maybe they are your customer, so to engage more audience you have to promote your LinkedIn page on other social media platform.

    Participate in and start LinkedIn Groups

    More than one million groups have been established on LinkedIn, which can be used to highlight your company’s page and attract more followers. By joining and contributing to groups, you can attract followers. You can also create your own group where you can put up offers and get users to engage with your content and follow your company page.

    Keep posting Valuable Content

    To increase your followers you have to be consistent when it comes to updating your feed. To get more engagement on posts, create good content in your niche and post regularly on your LinkedIn profile. For even more engagement, create content on a trending topic, observe your audience’s behaviour after posting any content. Create content that is valuable and relevant for your connections or audience.

    Creating good and engaging content is the best LinkedIn marketing strategy that will help you in the long run. However, with good content, you also need to be consistent with your content. Upload regularly and keep a constant flow of content to keep users engaged. Maintain a frequency at which you regularly post your content.

    Optimize your Content for Maximum Traffic

    Optimize your content for search engines and also analyze your user’s behaviour. Use LinkedIn analytics and optimize your content to get maximum traffic. Post useful and quality content for your users. Infographics have a 300% more chance of being shared than other content. You can also post YouTube videos in your post as nowadays people prefer to consume video content more than text.

    Moreover, you can ask your employees to engage with your company page content and try to post your updates during the busiest hours that are in the morning and midday from Monday to Friday and specifically Tuesday, Wednesday & Thursday. Also, instead of sharing articles written by others, use LinkedIn’s publishing platform which allows you to post long-form content.

    This will help create a unique brand and distinguish yourself. It will also increase your visibility, exposure and engagement. After following all these things chances are your post will get maximum reach.

    Use your networks exhaustively

    Encourage your employees to add your page as their workplace, and consistently share the posts and update from the company page to increase engagement and help your company page grow. Once they include your company name in their profile, they will automatically become followers of the page.

    Engage with your current followers, like and comment on their posts, hoping they return the favour, and ask your network to share your content with their connections. Sync all your contacts, personal and business from your phone onto LinkedIn. Also, encourage clients and possible customers to follow your page by highlighting how you can get updates through it.

    Emphasize your LinkedIn profile when following up on potential business prospects, customers as well as personal contacts. When you send connection requests, make sure to go to the person/company’s profile and send personalized requests with a message which may be very useful in establishing connections and help increase followers. Also, add your page address to your business cards and other stationery.

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    Benefits of Using LinkedIn for Marketing

    In the Sophisticated Marketer’s Guide to LinkedIn, Jason Miller from LinkedIn Marketing Solutions said that research released by the Content Marketing Institute (CMI) at the start of 2017 shows more content marketers finding success on LinkedIn than on any other social platform. That’s because LinkedIn is the natural environment for a Sophisticated Marketer. As the world’s largest professional content platform it embodies the potential of social and content combined — but it can do a lot more besides. Here are some of the benefits which you can get from LinkedIn Marketing:

    Your Target Audience is already there

    LinkedIn has over 590+ million users, with more than 260 million monthly active users. LinkedIn also has an algorithm like Facebook, which decides what will show up on your connections feed. Most of the users on LinkedIn are there to build a reputation and relation with other businesses. Hence, it is the perfect platform for B2B marketing and because your target audience is already there, they are ready to see what you will offer. Besides, LinkedIn is focused on professional opportunities so your audience will not get distracted or lost.

    Build a Reputation for your Business

    As your target audience is already there you have the opportunity to build reputation and trust for your brand. Post quality content regularly and try to interact with business professionals as much as possible. This way you will be able to learn from experts and also it will help you to increase your network. Time has changed now the more you communicate the more you earn.

    Build Business relationships with Experts

    If you are a startup or planning to start a startup then LinkedIn is the perfect platform where you can gather knowledge about business. Success comes from experiences but if you start anything without enough knowledge then chances are you will end up with failure. So, on LinkedIn, you can take advantage of learning from experienced people. Try to interact with people from whom you want to learn, add them to your connection, and send a welcome message explaining why you want to connect with them.

    Generate Leads for your Business

    LinkedIn considered the most effective media for B2B lead generation. 80% of social media B2B leads come from LinkedIn. It is really easy to generate leads on LinkedIn both via organically and LinkedIn ads. Optimize your content for search engines and join LinkedIn groups and you are well on your way to generate organic leads for your business.

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    Should you take help from LinkedIn Marketing Agencies?

    You will come up with some LinkedIn marketing agencies online which will promise to get more followers through their strategies. There is no harm in paying for these services as most of the time, these agencies do help you. However, you can easily save a lot of money on it by hiring a Freelance LinkedIn Consultant, a Freelance post writer, and visual content creator. With the help of a consultant, you can get some ideas and strategies for content planning.

    To find a LinkedIn consultant, you can contact any person who regularly gets a good engagement on their post and ask them to provide you consultancy service. If you think you don’t need a consultant as you are already familiar with the platform, you can just find good writers on LinkedIn only and ask them to write engaging posts for you. You can then post them consistently and see your brand grow.

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    Conclusion

    If you are into the B2B business model, then LinkedIn is the perfect platform for you. You don’t have to constantly tell about your brand and your achievements repeatedly. You can build an engaging profile and put all the information in one place, it will not only save your time but also will help you to develop your products quicker as per the market need. LinkedIn has all the tools needed to build a relation between businesses and professionals. It has allowed brands to bring quality service to their customers by communicating with them directly.

    FAQs

    How is LinkedIn used for marketing?

    LinkedIn is a powerful tool and it can immensely help founders, sales executives, marketers, and even developers. You can build connections and grow your business efficiently with LinkedIn.

    How to promote your business on LinkedIn for free?

    • Optimize your personal profile.
    • Create a company page.
    • Create LinkedIn posts.
    • Get active in LinkedIn groups.
    • Post engaging updates.

    Why is LinkedIn good for marketing?

    If used correctly, LinkedIn can help brands generate leads and promote their business via both social updates and business-to-business interactions. Having a strong LinkedIn marketing plan is an essential part of modern business strategies as it has been proven to be the most popular platform amongst business owners.

    Is LinkedIn good for B2B marketing?

    LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing).

    Is LinkedIn good for small business?

    As a social media platform for business professionals, LinkedIn is most effectively used by small business owners who create both a LinkedIn personal profile and a company page. It provides additional opportunities for your business to be found in the search results for the services you offer.