Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to shopping for skincare and healthcare products online. There was a rise in the awareness of the skincare products and getting them was simple as they could be delivered at the consumers’ doorstep. This gave birth to one of the prominent brands of skincare industries, the online beauty retailer, Nykaa.
Nykaa is a brand that we have all heard of from different media and advertisement. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brand. Nykaa has now gained an excellent customer base. Nykaa’s marketing strategy has been very successful for them. It has cosmetics, haircare, bath and body, skincare, luxury and other wellness products for men and women.
Nykaa works on an omnichannel model where they have established a strong presence online as well as have opened up more than 68 stores across the city. They work with more than 1500+ brands and have been successful in becoming one of the most prominent brands in India. Their reason for success and growth has been their effective and enthralling marketing strategies. The following are the Top Marketing Strategies used by Nykaa:
Nykaa was founded by Falguni Nayar, who was an investment banker. She along with her husband, Sanjay Nayar, invested $2 million in 2012 and controlled about 95% of the stakes. Being amazed by the variety of branded cosmetics that were available in the market, she turned to entrepreneurship at the age of 50.
The initial plan was to sell products directly from warehouses located in Delhi, Mumbai, and Bangalore. Without using the store format, they were able to gain better margins with the products. The initial marketing was done online and through various social media platforms.
Within 5 years, the company was able to break even the initial investment. Major marketing initiatives included hosting the Femina beauty awards in 2015 and 2016. It gained Unicorn status in 2020.
Nykaa Marketing Mix
Marketing mix of Nykaa focuses on delivering high-quality beauty products, competitive pricing, and effective promotions to attract and retain customers. With a strong presence across multiple channels, Nykaa has become one of India’s leading beauty retailers, offering a blend of value and customer-centric strategies.
Product
Nykaa’s marketing strategy focuses a lot on product quality. They spend heavily on research and brand development to ensure they get the best products. This strong focus on quality has helped them gain trust from customers and industry experts.
Because of this, along with strong promotions, Nykaa has become one of India’s top beauty retailers. Their products are now available in over 1,000 stores across India, and they plan to expand globally soon.
Pricing
Cost-Based Pricing: Nykaa decides its prices based on how much it costs to make a product, adding a profit margin accordingly.
Value-Based Pricing: Since 2014, Nykaa has kept its prices competitive, which has helped them grow fast as customers love good deals. They also offer free shipping on orders over ₹500, attracting more buyers. Nykaa uses cost-effective sourcing methods to keep prices low so that customers can shop affordably.
Offers and Discounts
Nykaa provides seasonal discounts and special sales for online shoppers. Their Pink Friday Sale is the biggest event, offering huge discounts on many brands. This attracts more customers and boosts sales.
Promotion
Nykaa uses social media and TV ads to promote its brand. This has helped them connect with more people and keep their audience highly engaged.
With the situation here, the best way to market a product is to use the digital platforms. Even when you market it digitally, it is important to keep it perfect to be able to attract more audience. Social media interaction is extremely important to keep the customers proper and in a track. They knew the right way to get into the minds of the target audience and also to retain the customers. Their main target audience were the people who were students and professionals who do not have enough time to go to a physical shop and buy the required cosmetic.
Marketing Through YouTube Channel
Youtube is the media where people go to while away their time by watching videos. They have a segment known as “Nykaa TV” which was made by seeing the emergence and importance of the advertising market by the means of videography. Nykaa has a whopping 1.24 million subscribers on its YouTube channel. This channel on YouTube helps the viewers to know more about beauty and wellness products and their “how-to” videos also provide a lot of information on products related to this sector.
Nykaa’s YouTube channel has videos that help customers understand how each cosmetic is to be used. Also, some people do not know what product to use and which brand will suit them best. These videos help them identify what they need and buy them from Nykaa. They keep posting videos regularly to make sure the subscribers get useful information often.
Moreover they have celebrities and their stylists make short videos on make-up and skincare as well!
Influencer Marketing
This is also quite common with Nykaa’s marketing. Influencer marketing is usually used by Nykaa while launching a new product. Nykaa has the belief that it is easier to maintain customer loyalty when they are able to maintain a proper relationship with the influencer. Also, it can increase customer engagement.
Nykaa has always believed in collaborating with big names because collaborations have proven to be very successful for them. Be it the collaboration with Femina Beauty Awards or the recent collaborations with Katrina Kaif – Kaif with Kay beauty and Masaba – Masaba with Nykaa, all such collaborations help Nykaa to get popularity as well as target a wider audience.
Offers and coupon codes are the best ways to attract customers in a very short time. Nykaa has been offering many discounts and coupons to its customers on purchasing branded beauty and skincare products from their portal. This has been one of their very successful strategies in marketing their e-commerce business. They use various coupon codes and offer various discounts so that they attract a maximum number of customers on various occasions and festivals. This has proved to attract a lot of customers for them and they hence have a good sale during the offer periods.
Content Marketing Strategy
Nykaa’s digital marketing strategy leverages social media, influencer partnerships, content marketing, and targeted online ads to engage and connect with its audience, driving brand awareness and sales. Nykaa’s digital marketing strategy is yet another awesome marketing strategy of Nykaa that has proved to be successful. Generally, the challenge in content marketing is that most people don’t see or read it unless it is extremely interesting. To make it a point to attract new customers and retain old customers, the content team has to make the content very creative. They have a team of young and enthusiastic professionals for creating the best possible content. They make sure the content in all the platforms like websites, blogs, other articles, tutorials are all made in a very creative and understandable way.
Nykaa believes that by showing high-end content on their website, app and social media handles they can showcase global trends by which they can establish their own brand name. It is often said that content is king and is highly consumed by people; hence they have established a qualified team for its content strategy. Nykaa has very appealing social media portals and websites because that is how they keep their users engaged by providing interesting content. They have active blogs where users can get expert advice from professionals on beauty and wellness as well as can get many tips on makeup.
Nykaa also uses SEO strategy in its contents to rank higher. When people need something, they search for it on the search engine before reaching out to the website or YouTube. It is hence important to make sure that the page, blog, or post from Nykaa’s website contains the perfect keywords. They keep in mind the trend in the industry and update themselves according to them. They are perfect at optimizing their content according to the latest trends and keywords. Their blogs and products show up at the top of the search engine.
Social Media Marketing Strategy
Social media platforms used by Nykaa for marketing
Today, the world is running on social media. Everyone has an account on almost all the social media pages. Instagram and Facebook are widely used to display advertisement. Nykaa’s social media marketing is also excellent. Instagram page of Nykaa has a lot of new followers each day and the same goes for Twitter and Facebook. They have integrated some social media pages with the ‘shop now’ button, which helps the customers go to the website and order the required product.
It has a very strong social presence and is hence able to have a personal touch with the customers.
Other than the above-mentioned techniques, they also use Email marketing. Wherein, the customers who are registered with them will get updates through Emails. This is sent out only to regular and highly engaged shoppers.
On the whole, the social media marketing strategy of Nykaa is extremely customer-centric. Nykaa has understood who their target customers are and hence they find it very easy to tap that particular segment and work on attracting them. Nykaa is now one of the leading websites with the number of visitors on the website increasing day-by-day.
Nykaa marketing strategy approach towards customers has made it one of the best brands of its kind and helped it become a unicorn startup reaching a valuation of approx $14 billion.
For promoting the social media platforms and also for keeping the audience engaged, Nykaa launches various offers and discounts on social media platforms in the form of contests, giveaways, and many such activities. This helps them in generating customer leads and also connecting huge masses spread across various different geographical locations. People can also shop Nykaa products from their Facebook Page which redirects them to their e-commerce website.
The brand has launched its magazine that includes the news related to the field, various articles with advice on the skincare and wellness lines. The formats in this magazine include the FB live, educative brand collaborations, web series, and OTT platforms, etc. Their magazine 7.5 million page views and unique 4 lakh visits per month. Nykaa also releases these magazines in various regional languages.
Nykaa Routine Finder
Nykaa has built a very intriguing tool that is comprehensive of skin, hair, and wellness parameters. The tool allows getting a set skincare routine according to the choices made by the customer and the routine finder helps the customer by showing or suggesting the products that will help them to improve the problem that they face. On average around 15000 people visit this routine finder of which 90% of the people use it from the mobile application and 10% of users use it on the website.
Conclusion
Nykaa has proven itself by establishing a very successful business in the Indian market. With its balanced and slow & steady approach, it has become one of the most liked beauty and wellness giants and will continue to grow in the years to come. Nykaa has proven to be loyal to its customers and has been prosperous enough to get their trust in return. With such excellent marketing strategies, the brand will further continue to proliferate and earn huge profits.
FAQs
Who is the owner of Nykaa company?
Falguni Nayar founded Nykaa in 2012.
How does Nykaa make money?
They sell beauty products both online and offline. They have also added clothing to their product catalogue and they target both men and women as well as children as their target audience.
What is Nykaa’s marketing strategy?
The marketing strategy of Nykaa is mainly dependent on influencers. They market through
Marketing Through YouTube Channel
Influencer Marketing
Nykaa Offers and Discounts
Content Marketing Strategy
Social Media Marketing Strategy
Nykaa Beauty Book
Nykaa Routine Finder
What is Nykaa Target audience?
The target audience of Nykaa primarily includes women aged 18-45, who are interested in beauty, skincare, and wellness products. They focus on both urban and semi-urban customers, particularly those who are tech-savvy and fashion-conscious.
Spotify is a premium music streaming service and one of the most popular internet destinations. It’s an excellent platform for musicians, artists, content creators, and other podcasters to share their work with a worldwide audience. Among the numerous digital media, Spotify possesses a number of traits that distinguish it as the undisputed king of music and audio streaming services.
Daniel Ek created Spotify in 2006 with the straightforward idea of deterring music piracy and assisting artists in becoming more fairly compensated. Because of its simplicity and marketing approach, it now has nearly all of the best up-and-coming singers and songwriters as well as local musicians on its platform. Spotify’s exceptional product and the time of its launch are both key contributions to its success.
The average Spotify user is committed, spending around 118 minutes each day listening to the service, and the audience is more feminine than male (56% to 44% male). Young adults are the most common Spotify users, although elderly folks also like the app.
Spotify leverages user data to find and follow up-and-coming local musicians, who are subsequently marketed to a global audience. This article discussed some key factors that influenced this company’s activities.
Spotify Monthly Active User Region wise
Let’s look into the top strategies in detail that help Spotify to secure a 34% market share
Freemium Model
A free basic service is provided as part of a freemium pricing strategy. Freemium, which offers a limited, ad-supported music service for free, continues to be what sets Spotify apart from its competitors. Between-song advertisements are a source of revenue for Spotify for those who choose the free membership. The beauty of the freemium business model is that users can listen to music for free, which in turn helps to eliminate the need for piracy.
Spotify’s free service is a great way to increase its user base and get more word-of-mouth referrals. Having a free version of the service allows more people to try it out and see how it can benefit them. In turn, these users are more likely to tell their friends about Spotify, which helps the company grow even more. More than half of Spotify’s listeners choose the free version, which boosts the chance of word-of-mouth referrals while simultaneously helping the company generate revenue from ad listening. These referrals can boost sales.
Spotify Annual Revenue from 2016 to 2022
Personalization
Spotify’s AI interface is designed to be personalized for each user. Whether it’s a millennial using Spotify for podcasts or music, or Gen X searching for trending Instagram music, Spotify is ready to cater to all their preferences. Personalization may help organizations stand out in a crowded market. Businesses may differentiate themselves from the competition and retain customers by producing content that is specifically tailored for the user.
In order to make its AI interface more individualized for each user, Spotify redesigned it in 2016. Accordingly, each user gets content that is customized to them (such as pre-made personalized playlists). In addition to making the entire experience more pleasurable, this assists individuals in discovering new music that they are more likely to appreciate.
Minimalistic App Interface
It’s important for brands that offer services on digital platforms to prioritize the user experience above all else. Spotify excels in this area by offering in-app features that are user-friendly and on target. Spotify’s simple design is an improvement over other music apps’ complex designs and offers a premium experience, even in the free version.
Spotify wins users over with its sleek and ad-free design. The app’s audio ads are interactive and non-intrusive, which shows that the company knows how to strike a balance between being impactful and keeping things simple! The color scheme used on the app and the website is very energetic and attracts the millennials and GenZ.
Number of Spotify Premium Subscribers
Connecting Artists for Collaboration
Spotify not only increased its audience base by collaborating with artists, but it also gained exclusive content. This is a familiar technique that not many companies use. By including visual and audio elements in their songs for free, Spotify made the artist’s work more accessible to their listeners. This is a major reason that more and more artists want their music to be published on Spotify.
In 2020, when people were stuck at home, the podcast community started to grow. Spotify saw an opportunity and entered the market. They not only signed deals with big brands like Joe Rogan, but also featured people like Robert Downey Jr, Elon Musk, and Mike Tyson exclusive on Spotify. This gave them a huge advantage over their competitors.
Emotional Ads for Promotion
In 2013, after Spotify started to face competition from companies such as Apple and Amazon, they released an advertising campaign that focused on the emotional power of music. The campaign was very successful in helping Spotify stand out from its competitors and remains one of the company’s most memorable marketing moments.
They released three video ads showing people of all ages and backgrounds enjoying music. While the ads feature different people, they all capture the joy and emotion that comes with listening to your favourite artist. The narration describes the feelings the people are experiencing, and how music can transport you to another place entirely.
The following year, Spotify introduced its #thatsongwhen campaign, which invited users to express the feelings and experiences connected to their favourite songs. At a period when Spotify had just about 8 million paying users, both of these efforts aimed to raise the company’s brand awareness (compared to 155 million today). #Onlyyou campaign in 2021 and #Spotifywrapped in 2022 were all part of the emotional marketing strategy. Spotify also leverages emotional marketing to refresh its connection with its audience.
People’s decisions can be influenced through emotional marketing. Ads become more memorable, shareable, and likely to boost purchases when they appeal to human emotions. When you examine the data, you’ll see that emotionally driven businesses get three times as many word-of-mouth recommendations and that emotionally driven advertisements are almost twice as likely to be successful. They also result in a 23% boost in sales.
Jump Onto Social Media Trends
You must follow Spotify on social media if you enjoy music. The well-known music streaming service frequently publishes articles on various musicians and new album information. Spotify works on keeping unified branding across all of its social media profiles, which include separate accounts for various geographic regions. This social media marketing helps Spotify gain a large audience base. The platform not only runs various hashtag campaigns and social media trends to create awareness for its brand but also collaborates with social media influencers and runs sponsored ads. By working with influencers, the platform is able to promote its brand in a variety of styles that are sure to reach a wide audience.
Social media trends can quickly make or break a business. In 2018, an auditory illusion was posted on Reddit that went viral. While some listeners claimed a man was saying the name “Yanny,” in an audio clip, others were certain it was the word “Laurel.”Spotify noticed the trend and decided to create a new billboard that capitalized on the conversation. Yet again, the brand’s cutting-edge approach was a hit and caught the attention of social media users.
Brand Collaborations
As of 2022, Spotify has partnered with 76 companies across the globe. Spotify partners with a variety of publishers and music labels to expand their digital reach and connect with new audiences. By collaborating with these different companies, Spotify is able to offer a wider range of music and videos to their users.
A notable brand collaboration is with Starbucks where Starbucks members are able to curate Spotify playlists that will be played in their stores. Apart from this Starbucks employees get a Spotify premium subscription. This is a great way for Spotify to get more exposure and reach a wider audience.
Although Spotify is a very creative company, its logo is very bland and unassuming. It’s surprising that a company like Spotify, whose identity is based on music and innovation, would have a symbol that is anything less than artful. But I guess the crooked classic Wi-Fi emblem is just so iconic at this point that it’s become their identity. The key, obviously, is consistency.
Over the years, Spotify has evolved and changed its brand identity several times to reflect different styles and eras. However, the company has kept its original icon throughout these changes to offer a sense of familiarity and consistency to its subscribers.
Leveraging User Data
Spotify has changed the game when it comes to how technology and data are used together. Their algorithms are designed specifically to help users explore new music and expand their list of songs. By recording users’ behaviours, interests, and past actions, Spotify is able to create a customized playlist for each person with personalized recommendations. This is just one example of how they’re using technology and data in an innovative way to improve the user experience.
Spotify’s best example of leveraging user data is its “Discover Weekly” feature. Another is Spotifywrapped. Hope this helps you craft your business marketing strategy better!
Conclusion
Spotify is a great solution if you enjoy streaming music and podcasts. Not only do they have a huge selection of music and artists, but you can create your own playlists, save songs for offline listening, and follow your favorite artists.
Spotify is one of the most popular streaming music apps and made many positive changes in the music industry. It not only allows the audiences to discover musicians but also local artists will be able to use Spotify as a platform to reach a global audience.
FAQ
What is Spotify’s target market?
The typical Spotify user is young adults – Millennials and Gen Z – however there is not a small audience of older adults aged 55+ who also enjoy the app’s music.
What is Spotify’s biggest market?
The United States is responsible for the single largest Spotify market in the world.
What makes Spotify unique?
Spotify keeps listeners listening with its personalized Discover Weekly and Release Radar playlists. Listeners who want to put in a little effort to find new music can sift through any number of the artist- and song-specific radio stations.
What are the best marketing strategies for Spotify?
The following are the best strategies of Spotify
Freemium Model
Personalization
Minimalistic App Interface
Connecting Artists for Collaboration
Emotional Ads for Promotion
Jump Onto Social Media Trends
Brand Collaborations
Consistent Brand Identity
Leveraging User Data
How does Spotify use social media to promote?
Spotify runs multiple regional accounts on Instagram, which has more than 8.5 million followers. They regularly post images of popular artists and top tracks trending on the platform. This helps them share only the most relevant content for each country, thereby targeting the right audience for their content and business.
With more than 2.93 billion users, Facebook offers a huge potential audience for any kind of business However, with more than 70 million active Facebook business pages on the network, there is also a lot of competition for getting likes. Facebook is the biggest social media platform and it has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active users every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Getting a big amount of likes on Facebook is not tough. It becomes a whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.
Getting more likes requires you to share truly likeable content and engage in ways that make your brand likeable. It’s about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.
The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.
Some of the ways you can target your ads on Facebook:
Custom audiences – allows you to target existing customers or leads
Location – allows you to target by location
Gender – allows you to target by gender
Interests – allows you to target by interest
Behaviours – allows you to target past behaviour, such as someone visiting your website
Connections – allows you to target people who already like your page, or who have connections that do
There are two types of Facebook ads that marketers can use:
Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scroll.
The Right-Hand Column Ad – The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.
Invite People to Like Your Page
Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step toward inviting people to like your Facebook business page is to have a Facebook Business page. You need to create a business page on the platform. After creating the page, now you can invite people to like that page.
Steps on how to invite people to like your page are:
Go to the Facebook page.
Click on the dots at the top right of the page.
Select the ‘Invite Friends’ option.
Invite as many friends as you want to like your page.
Host a Giveaway
A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.
Step-by-step on how to run a giveaway on Facebook for your business:
Choose a prize
Location – allows you to target by location.
Gender – allows you to target by gender.
Interests – allows you to target by interest.
Behaviours – allows you to target past behaviour, such as someone visiting your website.
Connections – allows you to target people who already like your page, or who have connections that do.
Post-Attention-Grabbing Content
Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.
Some tips on how to write grabbing content:
Create Great Headlines
Hook them up
Make your content solve a problem
Make it scannable
Understand why it’s important for your business and set goals
Create a CTA (call-to-action)
Edit and proofread on repeat
Add a Facebook Likes Pop-Up
If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interested in what you have to offer. There are plenty of options for Facebook popup plugins and other software. If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.
Try Out Facebook Live
Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.
Tap the camera icon to the left of your search bar.
Give Facebook access to your camera and microphone when prompted.
Switch to ‘Live’ at the bottom of your camera screen.
Choose your privacy and posting settings.
Write a compelling description.
Tag friends, choose your location or add an activity.
Set your camera’s orientation.
Add lenses, filters, or writing and drawing to your video.
Click the blue ‘Start Live Video’ button to start broadcasting.
Interact with viewers and commenters.
Click ‘Finish’ to end the broadcast.
Post your reply and save the video to your camera roll.
Partner With an Influencer
Influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large (and highly engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.
There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.
Get Tagged by Other Facebook Pages
Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers. Facebook might occasionally think that posts you’ve tagged another business in are considered ‘branded content’ even if they’re not. Collaborate with them and get your page tagged with their Facebook page.
Use Automation Tools
Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.
Some of the best Facebook Automation Tools are:
WoopSocial
Facebook’s Integrated Scheduler
HootSuite
Clincher
SocialBu
Engage With Your Community
Your community is your audience on Facebook, so you have to keep them engaged with your content. Therefore, some of the tips and strategies that you can follow to engage with your community are:
When you post any content focus on quality instead of quantity
Post when your fans are online
Upload your videos onto Facebook
Go live when you need to share some important information
Asking questions is a good way to offer your followers a chance to share their thoughts.
Boost your top-performing posts that are proven to engage your audience.
Besides boosting your top posts, you can also recycle them
Learn from other Facebook Pages and see what has been working for them
Testing new types of content keep you at the edge of the latest trends
Reply to all their comments
Total Facebook Users in India
Conclusion
Facebook is one of the biggest and most popular social media platforms. Over 2.9 billion people use Facebook. Businesses have started adapting to the digital world and nowadays, to be visible, you have to be on social media plus Facebook is the perfect social media platform to be visible for your business. Likes define how you are able to engage your customers with your posts, so following the above tips, you’ll be able to get many likes on Facebook.
FAQs
Is making a Facebook Page good for a business?
Facebook page can help a business a lot, as there is hardly anyone who doesn’t use Facebook, it will help your business get visible in front of other people.
Who was the founder of Facebook?
Mark Zuckerberg is the founder of Facebook.
How many people use Facebook?
Over 2.9 billion people use Facebook and worldwide it is the most popular social media platform.
Social media is a digital world with limitless marketing exposure. Whenever we visit a social media platform, we see brand commercials popping on our screens. Why is social media such a big deal for advertisements? Well, the truth is social media platforms like Facebook, Instagram, Twitter, Pinterest etc. have added value as well as a great convenience to brands and companies that intend to market their business on social platforms.
Make note of these 24 effective Social Media Marketing Tips that’ll help you ace the world of social media.
Social media marketing is the connection with your audience with the help of social media platforms to build your brand, increase sales, generate revenue and drive website traffic. There are various tasks involving social media marketing tips and tricks such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.
In these times, Social Media Platforms have increasingly become the most ‘popular choice’ for content creators and businesses to connect with their audience, which is why you need tips for social media marketing.
Considering the overwhelming increase in social media users in the last few years, classifying it as one of the most effective marketing tools would not be an overstatement. Marketers have acknowledged its huge potential and have been using the best social media tips extensively ever since.
24 Effective Social Media Marketing Tips (Infographic)
To start with, social media marketing requires creativity as well as an effective strategy to create a powerful impact on the ‘ever-competitive market’. Before implementing social media tips for business, you need to come up with a compelling marketing strategy.
Social Media Marketing Tips
Tips for Social Media Marketing (In Detail)
Here are the 24 effective Social Media Marketing Tips that will help you go!
1. Define The Goal
Aiming without a set target and a solid plan is like a shot in the dark. Brands with such a weak initial footing will most probably dismantle their management structure along the way, especially in highly competitive markets. This is why defining your goal is one of the top tips social media marketing.
Brands must know the 5 Whys behind their every decision. The objectives will be the main thrust of the social media campaigns. Try not to defer any longer, snatch a paper, and pen down your objectives!
But…Before we go ahead, here are a couple of marketing tips you should remember while objective setting:
Business enterprises should be able to answer questions like:
Who will visit our page? How will the audience respond? And the most important… What type of posts attract more audiences to the page?
It is not only the most effective social media marketing tip but also a vital step in the marketing process. Selecting a specific target audiencewill allow the business to focus and market their brand to a specific market that is more likely to respond and purchase the product. It is one of the easiest social media marketing techniques to find potential customers and generate business.
Another thing that should be ensured is that the selected market niche should be in majority. These social media tips take less effort to reach out to the customers and are more rewarding in case the business takes off.
3. Be consistent
What characteristics create a dynamic impact on the brand’s outlook?
Consistent marketing is the answer to this question. The social media marketing ideas must be consistent and frequent, as it is a very essential ingredient for customer satisfaction. Brands that keep their social presence active and always have something new to offer to their customers have higher chances of market domination.
Usually, businesses easily renounce from their social pages after a few emails or Instagram posts just because they could not intrigue their audience. It takes time for every brand to build a positive reputation. So why give in so early? Many brands grew their businesses on Instagram as it is one of the best social media platforms, The platform has also launched Instagram Business that allowed businesses to use tips for social media marketing to grow their presence.
It is crucial for brands to keep up with their aggressive marketing. It shows the confidence the brand carries with itself and increases the inflow of audience on the social media page. Once viewers gain familiarity with the brand, it leads to loyalty in no time, which is why being consistent is one of the top social media tips. Provided that the brand ensures customer satisfaction, the customers will return back to them in the future.
Marketers that record their strategies are 53% more likely to accomplish their goals. This calls for activity. Isn’t that right? All things considered… Writing down your social media marketing technique is the way to transform your vision into the real world. While you set up your methodology, keep note of the best social media platforms you will engage your audience on. Building a game plan is social media top tips, that ensures it targets your potential customers and lines up with your objectives.
Here are a couple of tips for social media that could help you plan your social media marketing strategy.
Create a list of upcoming celebrations and special days
Create theme-based content for a unique experience
Set up a list of hashtags for various platforms
Ensure it covers your essential functions, highlights and missions
5. Keep Track of Engagement
To ensure you’re getting the best outcomes out of social media marketing, you should be precisely following and gauging your marketing efforts. This why keeping a track of engagement is one of the effective social media tips and tricks in 2021. Over 40% of brands don’t keep track of their social media ROI, which implies that they will never know whether their strategies have been effective or not.
To analyze the tracking result, distinguished key measurements are imperative to your brand. A portion of the measurements that you need to search for include:
Engagement on Facebook
Retweets, mentions on Twitter
Clicks, and impressions on LinkedIn
Interactions on Pinterest
Likes, remarks and mentions on Instagram stories
Brands should analyze their social engagements at the end of every week and month in order to understand the pattern of interaction varies from post to post. It is best social media marketing technique as it makes it easier to assess the engagements and make decisions accordingly.
One of the proficient social media management toolsis what you need. How awful would it be to post manually on 8 eight different social media platforms, 3 times every day?
Damn. That is more like a nightmare for a marketer. All you will do is distribute, and nothing more constructive.
Why not leave the dull work to the software? Yes, that is possible! Attempt to computerize as much activity as possible. Other tips on social media marketing includes automating your social media updates would help you stay ahead of time.
Use a tool like ContentStudio to schedule your posts and auto-present the reports on the entirety of your social records and analyze the outcomes with the results. The fundamental purpose of using a tool is to prepare ahead of time. Scheduling posts is another social media sales tips, as they have an inbuilt calendar that makes it simpler for you to watch out for your posts.
Adding tweets, pins, posts, use hashtags and mention your social media pages is a common social media marketing tips and tricks. Such a methodology will spare you time, helping you be more profitable and stay intact to your marketing strategy.
Your audience may differ on social networks at different times of the day, which is why optimizing posts are best social media marketing strategies. To engage with them, you have to identify not just what kind of content is fascinating to them, yet additionally what segment of consumers avail your services.
So, how frequently should you post every day? What sort of content would draw more audience to your page? What is the ideal number of posts every day? These are basic inquiries that any social media marketer attempts to answer, it is another top social media tips as it a vital part of social media marketing.
To cut the chase, there is no definite answer. These answers can be determined from your analysis, experience and different trials of what works for you and what doesn’t. Anyway, timing is fundamental for your social media marketing strategy. It is significant not only to publish top-notch content, and locate the ideal posting recurrence for coordinating an effective social media marketing strategy.
7. Grow Your Subscribers Trust
Here is the trick! It is an inbuilt human nature to love free stuff. Good marketers offer freebies to their clients every once in a while. This is a useful social media marketing technique, as it a smart way to make them use your products especially when they haven’t tried it out.
Best part is they will never refuse and what if they absolutely love it!? If that’s the case, then “word of mouth” will play its part and subscribers will start pouring in.
Winning the trust of your consumers is what every marketer strives to achieve, making it the most effective social media marketing strategies. But clever marketers actually get the job done. And Botsify is an example of such a platform whose aim is to build the trust of its consumers.
It displays the affection and cares the brand has for its customers which leads to a long-lasting relationship. The aim of these social media tips is to increase your chances for future selling and that can easily be done from small meaningful gestures.
Here’s the reality: the motivation behind your social media page is to interact with your target audience and prompt them to share your content, which incorporates the cover images and banners of your social site.
Content of social pages that have appealing visuals get shared easily and increase interaction with the subscribers. Letting your page visually talk to your audience is a simple social media tip for businesses on social media.
So put your creative freedom into action (you can do this with Instasize), while ensuring that the visuals compliment your company’s theme/branding style and are exhibiting the products and services.
Your customer is hoping to build up a solid brand identity through online media, so ensure that you give a unique, prominent and dynamic visual outlook to the brand on the best social media platforms. Being consistent carries great significance and is the most effective social media marketing. You may add attractive images, video layouts but the basic theme should be untouched once the brand identity has been established.
Have a look at StartupTalky for a good example of attractive and user-friendly UI/UX.
9. Keep Improving the Customer Experience (CX) Strategy
Customer experience strategy is defined as the strategy created by a brand to provide a seamless and memorable experience to its customers and is a one of the tips social media marketing.
Both before and after the sales the customer experience (CX) characterizes the significant plans set up to convey positive, worthwhile experiences over those interactions. An effective customer experience is a social media marketing strategy that makes you consider various significant factors: focused insight of the market, competitive research, commercially useful data, mission and vision.
When constructing your customer experience strategy (CX strategy), you need to guarantee that you’re putting the entire muscle of your organization to work, not simply the guys that deal with the customers.
This social media marketing tip constantly evaluates and assesses feedback that you receive, you will come to the conclusion that it’s simpler to adjust the brand around the primary objective: prioritizing the customer experience and the relationship.
10. Work SMART
Defining your social media ROI objectives is among the best social media marketing tips. It is one of the most significant initial steps you would prefer not to miss before embarking on your social media adventures. On the off chance that you don’t set your objectives, your success or failure can not be determined.
Are you an awareness creator? Want new clients or generate income? Whatever steps you take will be viewed as your efforts can be taken as your social media ROI objective. What’s more, it’s significant that it’s a SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) objective.
Specific: A marketing tip is to not set an indefinite objective. Try not to state I need followers on Instagram. Rather state, I need to accomplish X number of followers from Y class of individuals. For instance, a true B2B specialist would state I need to get 1,000 followers from B2B entrepreneurs.
When you’re running promotions on Facebook, the platform is the best social media platforms for marketing, as it permits you to focus on a certain audience as you may want. At the point when you referenced the class of individuals you need to draw in, you get to specifically target that audience.
Measurable: You ought to have the option to gauge the success of your objective. Let’s assume you need to get likes from B2B entrepreneurs, cool. What number of likes? 1,000 likes. That implies you can gauge it. At the point when you get 1,000 likes, you’ve accomplished your objective.
Achievable and Realistic: Also, I know the impossible can become possible if we put our brain and resources into it. In any case, on the off chance that you know your assets and labour can’t take your likes game to 100 million in one month, then it’s advised to drop such an unrealistic goal.
Time-based: A time based social media ROI objective will sound like, “I need to get 100k Facebook likes in 10 months from B2B advertisers”. In order to make the most effective social media marketing strategy, you should manage your time. The beneficial thing about defining your objective is that it’ll allow you to focus on interacting with individuals that matter to your business. It will additionally assist you in staying organized and utilize your time efficiently.
Social media platforms are many but you should find out what works best. You can figure this out through some market research to define your target audience, followed by extensive competitor research, where you can check out the platforms used by similar brands of your niche. These social media marketing techniques will help you get a fair bit of idea regarding your target market and audiences along with the information that how similar products reach the consumers.
12. Set Up Social Media Content Calendar
Organizing things is always a blessing in disguise. With the increasing projects and the content requirements for each project, it’s easy to forget what you have posted or what you shall be needing next. A social media content calendar is a one of the top social media tips for business, as it is most essential part of a successful marketing strategy.
You can choose to organize your routine in the form of a social media content calendar, where you lay down your content strategy. A social media calender solves common queries such as, “How to market on social media?” or “How often should one market on social media?”. With the help of a social media calendar, you can place your content requirements, schedule your content in advance and revamp your social media strategy effortlessly.
13. Use The Art of Storytelling
Who doesn’t love a story? Whether it is Movies, books, or real life, all of us love to delve into stories. This art of storytelling can also be a big boon when it comes to marketing. Your knack for creative storytelling can attract your audiences and thereby, prove a huge help in turning them into loyal consumers.
You need not worry if you don’t have a flair for storytelling. You can either adopt the art of storytelling with the help of competitors and online lessons or hire professional marketers for it, because it is an effective social media marketing strategy. The first process might end up consuming a lot of your time. Therefore, it is wise to go for a professional marketer and brief them with your idea of storytelling to usher successful ad campaigns and audience interactions.
As we are delving deep into the digital ways most of us seem to have lost to apathy but your customers may expect a human touch or two to your brand. Therefore, you need to find more and more opportunities to keep humanizing your brand as much as possible in order to stay connected with your audiences and maintain a personal touch with them. If you are wondering how then using emoticons might be of some help to fill up the gap.
Emojis or emoticons, as their name suggests, emote on behalf of us. Life has really become fast these days for everyone and most of us, therefore, lack face-to-face interactions but using emoticons we can often convey our emotions more vividly than through texts.
15. Treat Each Social Channel Uniquely
Each social media has its own list of features and advantages. Therefore, it is wrong to confuse Facebook to Whatsapp or Instagram to Facebook or YouTube (which are best social media platforms for marketing) with any other platforms and follow the same strategy throughout.
You need to understand the nuances of each social media platform, engage in most of them for marketing purposes but treat each of them differently to enjoy a marketing boost!
16. Deep Dive into Social Media Analytics
The social media marketing tips does not always imply finding the trends and the best strategies and putting them to use. Checking the results of our marketing efforts is as important as the social media marketing campaign itself. Therefore, never ignore or shy away from checking your marketing progress.
This is because it’s only after you measure the results that you can weigh your success or failure and work accordingly. Take up social media analytics seriously and stay connected with the changing results regularly to progress each day.
Putting in relevant hashtags is important in almost all of the best social media platforms simply because they appeal to the rising trends and hit the target audiences. Well, this doesn’t mean that you have to overuse your hashtags. One of the top social media tips is using the right amount of hashtags as overusing them will rather make your content look like spam, thereby affecting your overall performance. Also, using the same hashtags for your content again and again won’t even be any good.
Therefore, it is wise to research thoroughly and determine the hashtags for your particular content and insert them in your content and keep repeating the same process on the other contents as well. This way your hashtags would be unique and effective, attracting only the target audiences and work making new social media marketing ideas. Here’s a complete guide to hashtag marketing that can come in handy.
18. Embrace your mistakes
Mistakes are a major part of any task we do. Nothing is flawless and this holds true especially in an ever-changing domain as marketing. However, it won’t be a great choice to ignore your mistakes because if you do that you can never rectify them.
Embracing your marketing mistakes is the best social media tip you can opt for! This will not only help you identify your mistakes and improve on them but will help you keep your brand grounded and always actively working to implement the best marketing practices.
19. Quality always the top priority
The best social media tips for business is to never compromise the quality. Whether it is your content, branding, or social media marketing, you need always to focus on quality work and embrace the best marketing practices. Quality work is a treasured attribute for any brand, which always proves to be benign for the brand. Therefore, quality should be your first priority anytime and anywhere.
Market research is another effective social media marketing strategy to successful marketing campaign. It not only helps in gaining important information about your competitors and revamping your marketing but also helps you steer away from all the mistakes and learn from them.
Marketing is changing its course every single day and research on your market and niches is the only option that will help you and your brand survive in the long run!
21. Connect with your audience (Polls, quizzes, contests etc)
One of the top social media marketing tips is to establishing a good relationship with your audiences. Good branding and marketing involve healthy interactions with your audiences along with keeping them informed about your brand and all the other updates regarding the same.
Gone are the days when interaction with the audiences was just meant via advertising, phone calls, and emails because nowadays we have got the world of social media that has brought the marketers and their audiences in the same loop.
Therefore, connection with the audiences has broadened its spectrum which includes interesting quizzes, polls, and contests that can be conducted every now and then to keep the audiences engaged. Another social media tips for business is adding overwhelming discounts and distributing freebies to the select winners are some other proven ways to motivate your target audiences.
22. Use the right tools
Marketing has been more widespread than it was ever before, especially with the rise of digital marketing. Now, we have more channels for marketing and enhancing audience interactions, but to avail all the advanced facilities and keep track of the latest trends. One of the latest social media tips for businesses is to adopt cutting-edge marketing tools.
As we find with SEO, SMO, and SEM, social media marketing also demands the use of state-of-the-art tools and premium features to steer ahead of your peers. Different tools have different approaches and therefore, you need to read about them before going for them. Sprout Social, Buffer, Hootsuite, Sendible, Quuu, MeetEdgar, Brandwatch, Talkwalker are some of the prominent tools you might try for social media marketing.
The sole motive of marketing is to stay ahead of the competition. This can only happen if you are alert of and updated on best social media marketing strategies , keep a track of the evolving trends, eyeing your competitors all along the time.
You can keep your social media marketing tools handy to stay informed of your marketing progress and regularly visit the relevant websites to take in all the latest updates right as soon as they are released.
24. Time strategy
If you are too slow in a particular segment of marketing, regardless of where you are marketing, you run the risk of falling behind. Therefore, it is wise to form a robust marketing strategy along with a time schedule with strict deadlines to attend. Finishing your marketing within a particular time not only saves you from wasting your precious horse but also helps you set aside some time to ruminate about your brand and what more you can add to it!
Conclusion
A compelling social media marketing strategy is a fundamental aspect of your business plan, and utilizing unusual approaches to associate with your audience is the technique that will further open doors to success. Hope these tips for social media marketing tips helps you in the way.
Measure the effect of your social media marketing and utilize your social media engagement analysis that can tell a lot about your meaningful interactions with your audience and how they connect with your business.
Social media marketing is the connection with your audience with the help of social media platforms to build your brand, increase sales, generate revenue and drive website traffic.
What is included in social media marketing?
There are various tasks involving social media marketing such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.
Why social media is good for marketing?
There are various tasks involving social media marketing such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.
Is social media part of marketing?
Social media is the biggest part of Internet Marketing which is part of Digital marketing. While it refers to specific websites, it can be one of the many mediums that are being used in digital marketing campaigns.
How effective is social media marketing?
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. This is why Social media is one of the most cost-efficient digital marketing methods.
How to market social media?
Inorder to market on social media you should create profiles on multiple platforms, define your marketing goals, post content on a daily basis, Implement automation tools and encourage user-generated content.
Sakshi Jadhav
PV Vyshnavi
