Tag: best startup logos

Top 9 Design Tips to Create the Perfect Startup Logo

Are you in need of making a logo for your startup? Or is this your first time to have one but could not get any idea how to start it?

It is not an easy job to make a logo on the first try. You need inspiration and ideas. You have to make sure that it tells a story of the thing it represents. That’s why it is very important to make it with your heart and with your emotions. It is important to make it communicative to people who will see it for the very first time.

Some clients get so convinced upon seeing the logo itself. They will check on its originality from the design itself. This article will show you and help you to design a logo that is also catchy to people. Of course, your logo will tell everyone what kind of institution or business it represents and it will tell the brand that it brings. Here are some tips you need to take notes of to create a perfect logo for your startup.

1. Do Some Research
2. Keep the Logo Simple
3. Decide on the colour
4. Make It Look Dynamic, Not Static
5. Make It Look Versatile
6. Be Original
7. Your Logo Should Have a Story
8. Create Smart Logo Design
9. Create It With Your Heart

1. Do Some Research

What you first need to know is your target market. Do some research about it and see brands that suit your needs. Also, research your competitors and long-term goals.

2. Keep the Logo Simple

Complicated logo designs are not appealing and attractive. Do not use too many colours if possible. Sometimes, you do not need to put a caption in it as the logo is descriptive in itself.

3. Decide on the colour

The colour is very important. Colours have meanings and ideas. When you
choose a colour for your logo, and make sure that it represents your company goals or identity. You can make it coloured or just plain black and white, depending on your need.

4. Make It Look Dynamic, Not Static

Logos that are appealing usually come with dynamic designs. It does not mean that you have to change it from time to time but try to make it flexible.

5. Make It Look Versatile

A versatile person can fit himself anywhere. Make your logo like that
person. Anticipate that when you imprint your logo in other objects, it may still look appealing. You can assume that if you will imprint it in a brochure, it would still look attractive when printed in mugs, glasses or other stuff.

How to Choose a Perfect Logo for Your Startup?

A logo is one of the most essential things for a company. It helps your customers to identify you. Check out this article to know how to choose a perfect logo for your startup.

StartupTalkyAshwini

6. Be Original

This is very important. A unique logo design will make your clients trust you. Remember, your logo represents your company. If you got a unique one, then that is a big plus for your company.

7. Your Logo Should Have a Story

Every company has its own story to tell. Make sure your logo has that story. Designs that will make the clients understand your company’s journey. Make your logo simple but appealing.

8. Create Smart Logo Design

If you prefer to have captions on your logo, make sure it coincides with the figure or object you use and bring the story you want to tell to light.

9. Create It With Your Heart

It is very important that when you create something artistically, it should be done with your heart. Your heart will lead you to create designs. Every curve and line you make can be best traced with the voice of your heart. After reading the tips above, you may say that it will really take a hard time making a logo.

For startups, it will not be an easy task. You have to create your story and know your goals. Do not rush. Rushing at it will never get you into something. Make it your own for it is really yours. Know what it means and share it.

Conclusion

Finally, it is not just the logo that you depend on for your business, but logos play a very important role to bring you more sales. Meet The Unique Startup Solving Our Common Problem – BoriyaBistar.in

FAQs

What makes a good startup logo?

Make sure your logo tells a story, it looks simple and is versatile.

How much does logo design cost?

If you are hiring a freelancer it will cost you around ₹1000 to ₹5000 but a professional will charge nearly ₹15,000 to ₹20,000.

June 23, 2022
How to Choose a Perfect Logo for Your Startup?
Starting a business needs sincere efforts in terms of time and money, not to forget a plethora of other decisive factors that need to be considered. One point that people usually don’t heed to is choosing the right logo for their startups. It’s necessary to choose the right logo as it becomes a symbol for the brand and helps your brand stand out amongst the crowd. Here are some useful tips on how to choose a logo for your business.

However, a great logo for a startup is as important as any other form of advertisement— an investment that is integral for the business to succeed. As a startup, it can hold a lot of meaning. An appropriately designed logo never fails at attracting customers and clients. There are numerous examples of brilliantly designed best business logos that have helped shape products and businesses.

Logos come with all sorts of messages: inspiration, motivation, morality, etc. More than just an image, it is a statement that reflects the story and essence of a startup. If you were under the assumption that logo designing is an expensive and tedious task, then think again because many of the popular logos out there have been created for a song but the value they emanate runs into millions of dollars. Here are some simple yet effective tips on how to choose a logo for your business.

Choosing a Name for Your Business
Get Inspired by Other Logos
Understand the Story Behind Your Startup
Choose More Than One Designer
5 Factors to Hit While Creating a Logo
It Has to Be Appealing

Choosing a Name for Your Business

Before you select a logo for a startup, find a suitable name for your business. A good name is as much important as the logo for the business, but make sure that the name is captivating, easily rolls off the tongue and is catchy enough to stay in memory for a long period of time. Figure out a word or combination of two which completely explains your company’s goals. So, it would be easy for you to make your customers understand your product.

Do not go for long and hard spell names as people often prefer those names that are easy to speak. A Business name should be kept short and concise. Try using a different translated language for your business name. It results to give you a unique in a competitive market.

Get Inspired by Other Logos

Logos of some popular brands.

Before you go for logo designing, dabble around for some inspiration. The brands in the image above and the story behind them should provide a good start. Vest some time in the research and rest assured, your deliberation won’t go waste. Try finding out the attributes that are common to well-known logos. Then use them to your advantage by incorporating these factors into your design. You tend to find better results if you know what you are looking for in your startup company logo.

Understand the Story Behind Your Startup

‘Every logo tells a story’, an undeniable truth that stood the test of time and continues to do so. Your logo is your business’s identity and as you select one, be ready to disclose the background story behind your business. Many entrepreneurs hesitate from telling about the company’s backdrop.

In this case, how do you expect the designer to connect intimately with the logo he has planned? How is he going to capture the vision of the company in his art? So, if you want a better logo then don’t hesitate from sharing the necessary information with your designer and answer whatever he or she asks.

Choose More Than One Designer

The more, the merrier. Always have an arsenal of designers to choose from. By choosing more than one designer, you get more breadth for the logo you’ve in mind. Go with the designer you feel the most comfortable with and understand the way they work as it’s going to require commitment from your end.

When shortlisting graphic designers, perform a thorough check on the candidate. Consider the success rate, monetary charges, portfolios, etc to make a judgement. Don’t finalize anyone solely on the basis of someone’s suggestion; listen to everyone’s feedback but finally, go with what your gut says.

5 Factors to Hit While Creating a Logo

There are five targets your logo must hit to be deemed a worthy one. The points to consider best startup logos are:
- Memorability: People should remember your logo. And it should leave an immediate impact on a person’s mind since the first impression is generally the last.
- Simplicity: You don’t want a hard-to-decipher painting for a logo!
- Appropriateness: The logo should relate to what the company offers.
- Timelessness: Somewhat connected with the first point, people should be quick in understanding your logo. No one’s interested in wasting more than a few seconds on interpreting your logo.
- Versatility: A business has to scale as it becomes profitable. While the logo should relate to the product or service the company offers, there should be some room in it for further promotion in case the company decides to broaden the scope of what it sells.
It Has to Be Appealing

After choosing and deciding on the design of the logo, you need to find out if it is appealing enough to be the final logo of your company. It has to be eye-soothing as well as interesting enough to be remembered. Of course, it will get updated in the future, but the basic essence and feel have to stay the same.

Conclusion

A logo is the reflection of your business and gives insight to potential customers. Run behind the art of gathering feedback; get as many people as possible to review your logo. Perform a comprehensive analysis of the review you receive. You’ll be astonished on realizing the innovation, creativity, and rationale you were missing out on!

FAQs

How to choose a brand logo?

Things to keep in mind in choosing a logo for your brand:
- Understand why you need a logo.
- Define your brand identity.
- Find inspiration for your design.
- Check out the competition.
- Choose your design style.
- Find the right type of logo.
- Pay attention to colour.
- Pick the right typography.
How do you make a catchy logo for a startup?
- A picture paints a thousand words.
- Use empty space to keep your logo design clean.
- Use shapes to think inside the box.
- Imagine your logo in situ.
- Colour is key for good design.
- Be literal with your logo.
- Be authoritative with your logo.
- Create visual salience with a pop of colour.
May 6, 2022
The Complete Color Psycology Behind Brand Logos

Colors play a more important role in our lives than we think. They are not just the shades we see. They are bundled up with various other qualities.

Colors represent emotions and character. Every color comes with its meaning, message, and qualities. Nowadays with increasing digitalization, colors act as a means to build a brand and connect with customers.

Color plays a significant role in a brand. It helps the customers to connect and relate with a brand. The use of colors in branding is an old concept. But, with the digitizing world, brands are using strategic ways to establish their credible personality through colors.

Colors and Their Significance
How Colors Play a Huge Role in Brand Logos?
Different Colors and Their Importance in Branding
FAQ

Colors and Their Significance

Colors are one of the basic elements of any design project. Any design can be impressive, catchy, and pleasant by the use of the right colors. On one hand, colors can do wonders in any design, on the other hand, they can even spoil the overall effect of a design.

Every color has its meaning and impact. For example- The blue color has a soothing effect, Green represents nature, Orange indicates adventure, Beige shows sophistication, etc.

Colors and their meaning are both an art and science. Being a designer or entrepreneur, it is necessary to know the meaning of colors. Knowing this helps a person to use colors in the favor of their business.

Colors can be a powerful tool for any business. It is used for logos, websites, business cards, social media, etc. The use of colors for a brand is important as it helps to create an authentic personality.

How Colors Play a Huge Role in Brand Logos?

Big brands make their logos in a thoughtful and strategic manner. The most important element in any logo is color. Color can act like a make-or-break element for a brand.

Here’s how colors play their role in logos:

Character Building

Colors play a significant role in building the character of a brand. It shows an overall character of a company. It sets up the tone of the brand. Whether the brand is luxurious, casual, or sustainable, a logo’s color represents that.

The color of the brand logo not only attracts the viewers but also establishes an authentic personality and character of the brand.

Influences Emotions

Selecting a color for the brand logo should not be based on personal preference only. It should be strategic enough to convey your brand’s message to the customers.

The color of a brand influences the emotions of the viewers. It gives a picture of how the customers feel about the brand. If you are opening a spa, you can use blue and green. If you are indulged in a funky, adventurous brand, use red, yellow, and orange.

The use of correct color creates an emotional connection with the consumers.

First Impression

Color is the most highlighting feature of a logo. When a person sees a logo the first thing, they notice is the color. Every color has its psychological trait. So, the color of the logo helps to create a strong first impression among the viewers.

White can create an impression of peace and purity. Black can give an exclusive impression. Purple shows friendship and royalty. In this way, a logo’s color creates a deep impression in the customer’s mind.

Different Colors and Their Importance in Branding

Every color has its meaning. It is essential for a business to have proper application knowledge of it. Some of the colors and their meaning are as follows:

Red- Passion and Danger

Red Brand Logos

Red is a warm color indicating a sense of passion, energy, love, and danger. It is a powerful color that occupies a strong space in branding. Red seems to reach out and grab the attention of a customer.

If you want to convey an intense and powerful message for your brand, then red is the color. Red also has another quality. It tends to appeal to craving. So, this makes it a perfect color for food brands.

Various well-known brands use red color in their logo to attract customers. These include Netflix, CNN, Youtube.

Green- Nature, Health, and Harmony

Green Brand Logos

Green is the color associated with nature, peace, harmony. The color also represents growth and moving forward (associated with the green traffic light).

If your brand is eco-friendly, organic, and sustainable, then this is your color. A green-colored logo gives a natural, sustaining, and prosperous vibe.

The brands that have used green color include Spotify, Starbucks, WhatsApp.

Blue- Peace, Intellect, and Faith

Blue Brand Logos

Blue is a cool color. It represents water and is associated with the feeling of calmness. It also indicates a sense of intelligence and trust. The light blue hue shows peace whereas the dark hue shows power.

It is perfect for brands that want to portray competence and steadiness. The use of blue color in a brand develops trust and reliability among the viewers.

Various companies have used this professional and trustworthy color in their logos. For example- Meta (Facebook), IBM, Skype, Paypal.

Black- Power, Luxury, and Exclusivity

Black Brand Logos

Black is another powerful color used by various brands. It is a bold color associated with power, elegance, and mystery.

If your brand is about luxury, then black is perfect for your logo. Black used with white shows modernity and sophistication. When mixed with some glitter, it can depict luxury and royalty.

Multiple brands have used this exclusive color in their logo designs. For example- Uber, Gucci, Prada, Apple and more.

Just like this, every color has its specialities. Like yellow is a happy color and depicts hope and happiness. Pink shows femineity and romance. Thus, colors play an important role in brandings.

Conclusion

Colors play a super important role in designing a brand’s logo. It helps to represent a brand’s identity, character, tone, emotions, and impression on the viewers.

A logo has various elements like typography, styling, color scheming. Selecting a color for the logo is the most essential part of building a brand. Colors help to depict the idea and theme of a brand. Thus, color psychology in a brand logo is of great importance.

FAQ

What role does color play in branding?

Color is important because its customers first impression and it conveys emotions, feelings and experiences. Many customers remember the brand logo by its color.

What colors are best for logos?

Purple and yellow, Deep orange, turquoise and navy, Natural green and brown, Orange, yellow and red are some of the best colors for logos.

How do brands use Colors?

Many brands use colors to convey a specific message to customers.

December 25, 2021
Analyzing Logo of Top 10 Popular Brands in the World

What do you think of famous brands and their significant logos? They always portray the brand in a very attractive kind of way which always, like always attracts the audience. Sounds right? Well, Logos are meant for that purpose only. It’s a brand’s visual identity that represents it in the global market.

Besides, logos are the main differential grounds among all the companies. That’s why it’s likely to say that logos are the biggest part of branding.

Talking about logos and their recognition among the audience takes us to the main content of this article- Analyzing the logos of top brands. In this article, we will be discussing the logos of the top 10 well-established and most famous brands across the world. So, let’s get started!

Microsoft
Starbucks
Google
Johnson & Johnson
McDonald’s
Facebook
Apple
Burberry
Amazon
Gucci
FAQ

Microsoft

Microsoft Logo

We are well familiar with the popularity as well as the incredible services of Microsoft. As of today, the company is worth $407 billion. However, its logo has way less worth. Ever since Bill Gates started his company- Microsoft as a rival of Apple, its logo hasn’t changed much!

The first-ever logo of Microsoft was created by a friend of Bill Gates. Later, it first changed into green colour but then again, with another change, the logo changed back to its initial- flying Windows.

Microsoft was rigid and determined about its logo from the beginning and the logo surely represented the company promptly. The results of this can easily be seen with the position of Microsoft in the global market.

Starbucks

Starbucks Logo

Ever since the establishment of Starbucks in 1971, it has been working with great effort and allegiance towards creating the logo that we know today. Every coffee lover in the world always has the name of Starbucks on their tongue.

Pequods Logo

The company was first named “Pequods” but soon the founders realized this isn’t gonna attract the audience. That’s why they shifted to STARBUCKS.

With the great evolution of the logo, Starbucks finally came up with putting their name on the logo, which worked brilliantly. Today, Starbucks is known as the most popular cafe across the world.

Google

Google Logo

For every question or query, Google is on! Over the Internet, Google has the most significant name and function. Being the biggest search engine across the world, Google features tons of business tools, software and calendars.

The company has a revenue of $65 billion but when you see the logo, it’s extremely simple and casual.

Although Google did experiment with various things and creativity on its logo, at last, it came back to its primary colorful GOOGLE logo.

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Johnson & Johnson

Johnson & Johnson Logo

When it comes to pharmaceuticals, medical devices and consumer packaged products, Johnson & Johnson is the biggest across the world.

The most interesting thing about Johnson & Johnson is its logo, which is the signature of the founder of the company- James Wood Johnson. This logo has been around for over 100 years. Johnson & Johnson has been consistent with its logo and did not take any risk in modifying it. And with this logo only, Johnson & Johnson have such enormous recognition across the world.

McDonald’s

McDonalds Logo

Well, who doesn’t know about McDonald’s and its incredibly popular logo! The logo of McDonald’s is very simple and bold. Being an international brand, the company opted for the most suited logo design- golden arches.

The logo of McDonald’s arose first from the far view architecture of the company which was later incorporated into McDonald’s branding and significance.

Facebook

Facebook Logo

The most popular social media platform, Facebook is recognised by an enormous amount of audience. The company was first launched as “Facebook” which later changed into just “Facebook” after removing “the” from the title.

Facebook followed the logo for around 10 years- from 2005 to 2015. After that, Facebook just made some minor font changes and redesigned its logo for keeping the brand intact. In 2021 Facebook decided to rebrand its name to Meta.

Apple

Apple Logo

Well, it’s time for Apple! This company doesn’t need any introduction as it has given us the most amazing products like iPhone, iPad, iPod and many others. Apple is considered the most recognized brand across the world.

Apple Old Logo

Apple first represented Issac Newton sitting next to an Apple tree, in its logo. But this didn’t last very long as it got replaced in 1976. Then came the rainbow apple which portrayed the company for more than 22 years.

Later, Apple came up with the most amazing logo which is the following to date.

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Burberry

Burberry Logo

The incredibly famous British luxury fashion brand, Burberry, has a very significant position and fame in the market. The original logo of Burberry in 1856 was in Equestrian Knight style which later changed into the very simple serif wordmark in 2018.

Burberry old Logo

The logo of Burberry presents the brand name all in the capital followed by “London England” in small below it. The logo is in Sans serif modern typeface. Its logo represents its purpose in the 21st century.

Amazon

Amazon Logo

What do you think of Amazon? Very famous, right? Yes, it is. With its amazing prime videos, ecommerce store and many more, it’s the best among its category.

Amazon was originally a bookseller based on which its logo was designed. But as it grew, the company redesigned and modified its logo along with its wide category of goods in 1998. Today, the logo is of an arrow from A to Z which came up in the year 2000.

Gucci

Gucci Logo

Gucci is one of the most famous Italian fashion brands. The logo of Gucci contains the interlocked “G” letter from the name of its Founder- Guccio Gucci.

Gucci uses only a single colour in its logo and uses several variations in its logo. The logo of Gucci is very distinguished and designed through the graphic treatment of a monogram.

Conclusion

Some brands can easily be identified just by their logo! These brands have established such a strong foothold in the global market that it does not necessarily require a complete introduction. The audience easily identifies these through their logo.

Company’s often select a logo that resembles their company in the right style and manner. And It’s pretty easy to know how well their logo is working. Just by analyzing how well it is recognized by the audience. Stay tuned for more such articles!

FAQ

What do logos say about a company?

Your logo represents about your company’s history, values, or personality.

What is the most recognizable logo?

The Apple logo of the tech giant has been named as the most recognizable logo in the United States.

What are the most recognizable logos in the world?

Apple, McDonald’s, Coca-Cola, Nike, Starbucks, Google, Facebook and Adidas are some of the most recognizable logos in the world.

November 17, 2021