Tag: best practices

  • Streamline Your Writing Process with Postpace

    Postpace ltd simplifies your writing process by automating content research and providing you with a powerful content brief building tool.

    One of the toughest jobs in any industry or market is writing content. Whether you are a small-time blogger, freelancer or an industry-leading expert, whatever content you produce must speak for itself. Churning out content isn’t the only requirement, you also have to make sure of its quality. If your audience doesn’t like what they see or hear, then your business will definitely suffer.

    You want your message to reach your audience and in such a way that when you deliver an idea of a product or service, it is welcomed by your subscribers and generate more leads. The main challenge here is that writing is not easy. You may have done it in the past, but after a period of time, you are burned out. Or you simply don’t have enough time to spend on your writing as every piece of content requires a good deal of time and effort.

    Even professional writers who produce content for a living experience burn out, as they run out of ideas to write. So you can imagine the difficulty in filling up a black piece of paper if you do not have relevant knowledge in a particular niche. While it is fairly easy to find keywords and ideas for exciting topics, doing so routinely will lower down your productivity and affect your motivation to continue further.

    But is there no way of simply automating the process? Is there a way to spend less time on researching for content and what guidelines to use and how effectively?

    The short answer is, yes. Of course, there is a way to simplify all your writing troubles. You no longer have to spend hours on a single topic and then spend a few more editing it. Postpace is one of the best automation tools and top SEO tools that is solution to all your writing needs.

    What is Postpace?
    Postpace – How to use guide
    Postpace – Features
    Postpace – Pricing
    Postpace – Pros
    Postpace – Cons
    Who can use Postpace
    Postpace – FAQS


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    What is Postpace?

    Postpace is a topic research automation and a content brief building tool. It helps you automate hours of topic research within minutes and helps you write content faster and better. This tool is for everyone from writers and bloggers to small businesses and brands. A data-driven content development process and an automated workflow process will save you and your team alto 20 hours every month.

    It cuts down the time required for the research process by automating data scraping, analysis, and recommendation. Meaning, it will give you a full overview of topics by analyzing the top 15-20 organic results from google search. It’s fetching engine automatically removes all noise from a particular webpage by breaking down articles into smaller easy to understand chunks in a single dashboard. This will save you a lot of time and effort from annually researching and studying a topic.

    Postpace lets you streamline your writing process
    Postpace lets you streamline your writing process

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    Postpace – How to use guide

    You can learn to use this tool in a few short steps:

    1. Generate a topic report from a keyword

    Input a keyword in Postpace and within minutes you will have access to a detailed report on related keywords, questions, outlines, outbound URL references, keyword density, readability level, and all the top-ranking content.

    Once you have a full overview of the content, you may find ideas about what to write and all the related topics and questions you have to cover with it. You have no more reason to skip researching your content just because it is time and labor-intensive since with Postpace you have all you need in a single place.

    2. Create a content brief from the report

    Manage content brief reports on Postpace
    Manage content brief reports on Postpace

    Freestyle writing is hard, slow, and overall an unrewarding process. Whether you are doing it for yourself or a client, you always need a content brief with instructions detailing its length, sub-topics, Q&A’s, and other references.

    An integrated content brief editor will allow you to prepare and share a brief directly from your topic research by covering all the important information related to the keyword. You no longer have to manually copy and paste more. Just click on a segment from your topic report and it will automatically be added to the brief. All you need to do is edit and rearrange your topics and your brief is ready.

    3. Share to get feedback on your brief

    Feedback is important, and Postpace understands this. Your content brief can be shared easily with your team members, clients, and other writers for approval. Simply copy your sharing URL and send it to your team in a streamlined process.

    Now that you know what Postpace is and how you can use it to make your workflow faster and more efficient, let us look at its pricing options.

    Share your writings to get feedback
    Share your writings to get feedback

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    Postpace – Features

    • One of the best postpace features is that it provides an overview of the topic by analyzing the top 15-20 results from Google search for any keyword.
    • The detailed report can includes the top ranking contents, related keywords, word count, readability level, keyword density among others.
    • The content can be shared easily with their clients, team members and managers in order to get approval or feedback.
    • The user can study content metrics of top competing content on Google.
    • AI powered content optimization with guided suggestions.
    • Outbound URL references suggestions from top competing content on Google.
    • Provides questions related to topic with relevancy score from Google, Quora and Reddit.
    • The outline of content based on the top competing content which will help in rapidly studying the topic.
    • Help in identifying important terms and topic gaps.

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    Postpace – Pricing

    Postpace pricing has five different options to target the needs of its variety of users. Postpace lifetime starts from $49 all up to $545. You can choose the plan which will best suit you or your company.

    1. $49/ lifetime

    Features include:

    • 15 Topic Reports Per Month
    • 15 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    2. $97/ lifetime

    Features include:

    • 30 Topic Reports Per Month
    • 30 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    3. $145/ lifetime

    Features include:

    • 60 Topic Reports Per Month
    • 60 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking.
    • 60 Days Refund Policy
    • Future Updates Included

    4. $197/ lifetime

    Features include:

    • 90 Topic Reports Per Month
    • 90 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    5. $545/ lifetime

    Features include:

    • 300 Topic Reports Per Month
    • 300 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

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    Postpace – Pros

    • Study any topic faster and stay on the same page with your customers with content briefs.
    • Improve and deliver more content to build customer loyalty.
    • Publish more often by using Postpace to do manual works with workflow automation.
    • Collaborate with the team mates or writers with specific content requirements.
    • Automate small tasks to make the content more efficient.
    • Generate more leads and grow your sales or views.
    • Free plan available for new users and user-friendly interface
    • It an excellent tool for writers, as it saves a significant amount of time in content development.
    • Postpace login is easy and unlimited users can use just one account.
    Postpace review

    Postpace – Cons

    • Sometime it fails to fetch data from the search engine.
    • It has trouble scraping word counts on some websites depending on how the content is formatted.
    • Unable to add references directly in the content template.
    • All the information available can be a bit of a mental overload at times.

    Who can use Postpace

    Post pace can be used by content writers, SMEs & SMBs, Online Businesses, Freelancers, Solo entrepreneurs, Agencies, Affiliate marketers, Bloggers, Content marketers, SEO experts, among others.


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    Postpace – FAQS

    Is it an SEO tool?

    A: Today’s search queries are increasingly conversational and authoritative content is rewarded by search algorithms. Postpace ltd helps rapidly study a topic and identify content opportunities using search data which results in high-quality authoritative content. We envision ourselves as a  productivity platform for writers, bloggers, and marketers where SEO is a part of the game.

    What is a topic report?

    A: A topic report in Postpace is an analysis report based on top ranking contents from Google for any given keyword. A topic report contains content metrics of top-ranking contents like content outlines, related keywords, questions related to the topic, outbound URL references, word counts, readability levels, keyword density, and more. You get a full overview of the contents and a clear idea about what to write and the necessary topics and questions to cover in your article.

    What is a content brief?

    A: A content brief is a document created that compiles all the information a content creator needs to execute a piece of content. Content briefs give you a bird’s eye view of the content you are going to write. Starting with a well-researched brief is the most efficient way to produce authoritative content on a scale. Postpace content brief editor makes this process comfortably easy. There is no need for repeated copy and paste. Simply click on any information from the report and it will be added to your brief. Edit, arrange and share the brief to move further.

    What languages do Postpace support?

    A: Currently Postpace supports English along with 33+ other languages such as Afrikaans, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Icelandic, Indonesian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Turkish, Ukrainian, Vietnamese.

    What is postpace?

    Post is one of the best SEO tools and simplifies your writing process by automating content research and providing you with a powerful content brief building tool.

    How much is the Postpace lifetime deal?

    The postpace lifetime deals range from $49 to $549.

    What are the postpace alternatives?

    The postpace alternatives are

    • ClearVoice.
    • monday.com.
    • Airtable.
    • ContentStudio.
    • Facelift Cloud.
    • Frase

    Who are the postpace founders?

    The founder of postpace are Moin Uddin and Muntasir Rashid.

    Which is better postpace vs frase?

    Frase is cheaper, but postpase is better because it offers more options.

    Conclusion

    Postpace has a number of price plans with great features that will let you use their product seamlessly. If you have any trouble regarding the product, you can always contact their customer support who are present round the clock. Finally, if you have trouble adjusting to the service, Postpace gives you a 60 – days money-back guarantee so that you.

    Writing has never been easy, except for those who use Postpace!

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

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    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.