Tag: best marketing techniques

Top 9 Best Platforms for Video Ad Campaigns
Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.

Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.

Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.
1. Youtube

Platform YouTube Ads

Active Users 122 Million Daily Active Users

Maximum Ad Time Limit 3 Minutes in General

An Example of the Ad by using YouTube

YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.

The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.

They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.

The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.

It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.

Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.

YouTube has an average cost per view that ranges between 10-30 cents.

Facebook

Platform Facebook Video Ads

Active Users 1.8 Billion Daily Active Users

Maximum Ad Time Limit 240 Minutes

Lenovo’s Smarter Technology ad on Facebook

Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.

Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.

76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.

Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.

They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.

Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.

The evolution and future of short video platforms

There is no denying Instagram, Snapchat, and TikTok, etc. are dominating today’ssocial platform. The future of social media will probably be bifurcation withperforming sites such as TikTok on one side to fulfill our insatiable need forsocial capital and interstitial media and message platforms li…

StartupTalkySimran Shahid

3. Instagram

Platform Instagram Video Ads

Active Users 500+ Million Daily Active Users

Maximum Ad Time Limit 60 Minutes

Uber ran its ad on Instagram

Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.

Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.

The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.

4. Twitter

Platform Twitter Video Ads

Active Users 237.8 Million Daily Active Users

Maximum Ad Time Limit 3 Minutes 20 Seconds

Twitter Video Ad Example

Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.

With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.

Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.

They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.

Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.

5. Google Ads

Platform Google Ads

Active Users 2.65 Billion Daily Active Users

Maximum Ad Time Limit 30 Minutes

Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.

Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.

6. Snapchat

Platform Snapchat Video Ads

Active Users 293 Million Daily Active Users

Maximum Ad Time Limit 3 Minutes

Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.

An Example of Video Ad on the Platform Snapchat

Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.

You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.

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7. Microsoft Audience Network

Platform Microsoft Audience Network Video Ad

Active Users NA

Maximum Ad Time Limit 3 Minutes

In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.

Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.

They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.

8. LinkedIn Ads

Platform LinkedIn Video Ad

Active Users 121 Million Active Users Daily

Maximum Ad Time Limit 30 Minutes

An Example of a Slack Video Advertisement on the platform LinkedIn

Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.

So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.

The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.

Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.

9. Amazon

Platform Amazon Video Ad

Active Users 300 Million Active Users Daily

Maximum Ad Time Limit 3 Minutes

Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.

In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.

They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.

The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.

The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista

Conclusion

As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.

Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.

FAQs

Which platform is best for advertising in 2022?

Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.

Which social media has the most effective advertising?

The most reliable social media platform for effective advertising is undoubtedly Facebook.

What kind of videos attracts viewers?

The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.

Which is the most popular platform for video ads?

The most popular platform for video ads is YouTube.
November 20, 2021
A Fascinating Behind-the-Scenes Look at How Marketers Can Use Instant Gratification as a Tool

The universe is at Millennials’ disposal 24/7. It’s among the myriad factors why old-school marketing media like desktops are being pushed out in favor of the tiny, more compact smartphone peers. Conventional outbound promotional tactics, like VCR, have become outdated as our technology becomes more advanced and versatile.

What is Instant Gratification?
Why isn’t Conventional Branding working?
How Instant Gratification can be Marketers’ Secret Sauce?
Is offering Instant Gratification a Con?
FAQ

What is Instant Gratification?

The urge to derive fulfillment immediately, without waiting, is known as instant gratification. For some folks, patience is a tricky concept. It’s due to our innate desire to fulfill our wants. These can be normal needs like snacking or acquiring an item, such as the merchandise you’re offering.

The rationale behind why we crave stuff now is that not having what we desire drives us to feel upset. As a result, our community and family prod us to build endurance for the opposite, deferring gratification. In the long view, deferring gratification is key as everything of value takes years to grow.

Why isn’t Conventional Branding working?

Instant gratification is the reason why. New branding methods have an instant effect on people while still being easier to communicate with. We live in a time where you can order stuff online and have it delivered the next day.

Millennials have instant access to practically everything. So it’s not readily available, it’s not worthwhile. Traditional marketing might catch someone’s attention, get them to register for something, or even help make a one-time buy. Real victory, although lies in turning prospects into lifetime users, but to do it well, you’ll modify your inbound merchandising plan.

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How Instant Gratification can be Marketers’ Secret Sauce?

Instant study

Millennials aren’t fooled by your claims. They undertake studies as though they were drafting a paper. Before they explore and chat to the unwanted folks, such as your rivals, get the facts to them. Find out the facts of your company available on the internet.

Predict what information these new clients will uncover and reply to that query before they pose it. Learn their interests, resents, and, then show them that they need your services by offering stuff that tackles their issues. Use a range of tools to earn trust. When people see a message parroted in diverse areas, they are more apt to believe it.

Optimize checkouts

People desire now, so Amazon built a one-click buy tool that eliminates the need for folks to affirm stuff throughout the checkout. They just save preset payment and choices, then pick what they want and it’s over.

At the very least, employ a convenient and easy payment or signup system. Enable the customer to create profiles and enter their billing address beforehand to make it easier for their next purchase. Carefully think about what you’re selling and how you can keep it simple.

Instant contact

If you hear back from a client, you should reply within hours, if not mins, to retain their attention. A prompt reply says that you’re available, that you respect them, and that you view them as more than a revenue source.

Millennials are left high and dry when it comes to traditional ads that have only a linked email or contact line. Instead, shoppers can get a touch of a few mins engagement and quick response to any troubles they have by employing inbound promotional tactics like social media.

It’s worth noting, though, that the human touch cannot come at the expense of commercial slowdown. When millennials want stuff, they need it now, which we’ve seen.

Instant time

With biz-outs, time isn’t a restriction. They’ll only have to reach you when needed. However, you may send them a ‘simply checking in’ text or a piece that connects to things they’ve said to you. Most inbound strategies can keep the conversation going, whereas traditional marketing would often let the bond go away.

Millennials will determine the fate of consumerism. They’re completely engrossed in their gadgets. If you’re hoping to figure out how to offer more to millennials and depend only on newspaper ads, you’ll need to evolve.

Is Offering Instant Gratification a Con?

Sadly, the fast-paced hi-tech era we reside in leads us to seek instant gratification from our gadgets. We feel irritated when there is a wait of several seconds, and the result is that we need all to be done quickly to delight ourselves. It’s an issue. However, when you exploit this innate inclination to your benefit in your promotion, it’s not an issue.

With several valuable items that your clients must wait for, you can be the one blazing alternative that offers folks what they want right away, which is exactly what they need.

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Conclusion

By incorporating these strategies into your branding, you can reap the benefits of innate human urges and wants, while also assuring that your users appreciate working with you. Making it a win scenario and aiding you in growing your brand and fostering connections with clients so that they keep coming back as you introduce new merchandise.

FAQ

What is instant gratification marketing?

When you provide the customers with the feeling of instant satisfaction when they purchase a product from your brand.

How important is instant gratification?

Instant gratification can turn your prospect customers into lifetime users.

Do millennials want instant gratification?

Yes, millennials have higher expectations for customer experience.

November 15, 2021
How do Brands Leverage Moment Marketing? | Examples of Moment Marketing

Businesses are always looking for new methods to interact with consumers, and they’ve started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk’s interest for a great time.

What is moment marketing?
How did these Top Brands Leveraged Moment Marketing
What is ambush marketing?
FAQ

What is moment marketing?

Moment marketing is a tactic that allows firms to capitalize on any current occurrence across the world. It might be headlines or a current event to make reading material in order to amaze their viewers online, and it is now one of the primary strategies that businesses utilize on their own site to strengthen their connection with their customers.

Moment marketing is defined as the dissemination of promotions and campaigns that are inspired by recent events. It is being used by everyone from meal shippers to FMCG companies to govt agencies to capture customers’ attention on online platforms.

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How did these Top Brands Leveraged Moment Marketing

Sacred games tweets:

Sacred Games Moment Marketing

The sequel to Sacred Games was going to be released. It was a tense situation. As a result, firms took advantage of the chance to build ads rich in criticism and conversation from the show. Millennials like being updated upon each fad on social sites at all times, and this is where moment marketing comes in.

Amul – The taste of India:

Amul Moment Marketing

Amul, a milk company is among the top moment marketing case studies. Several content writers in India have become known for writing about the brand’s classic advertising, which people still anticipate.

Amul Trump Moment Marketing

In reality, Amul has shifted platforms over time, shifting from actual adverts to social networks, and they have stayed pertinent even during pandemics.

#RahulBose

Rahul Bose Tweet

A similar instance occurred a few years back and was made public. Rahul Bose, a Bollywood actor, was vacationing at a five-star hotel in Chandigarh and requested 2 bananas after his gym.

The bananas were sent, but the fee was INR 442.50. He posted the bill on Twitter, often to his surprise, and a chain of debates ensued. In this situation, brands quickly began promoting their views with the help of moment marketing.

Rahul Bose Moment Marketing

Moment marketing does not just encourage innovation, but it also piques people’s interest and keeps them engaged until it becomes ambush marketing.

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What is ambush marketing?

It’s a marketing tactic in which a marketer disrupts an occasion to compete with other marketers in that context.

P. V. Sindhu’s win used as a tactic – A short case study

This year, India was lucky to earn seven medals at the Tokyo 2020 Olympic Games, including a bronze medal by our star badminton player P.V. Sindhu, who made a big impact. So, in an act of moment marketing, numerous businesses pushed their ideas into the discussions that were currently occurring in order to capitalize on her triumph and, in that regard, appeal.

Pv Sindhu Moment Marketing

Brands took advantage of the situation. To capitalize on the present scenario, P.V. Sindhu’s agency, Baseline Ventures, stated that she could file a lawsuit on 20 brands, including FMCG corporations and even government entities, seeking a claim of worth up to Rs 50 crore. All this occurred when a fine line was crossed between moment marketing and ambush marketing.

The issue comes when a firm takes some risks in order to garner misperception in the eyes of people in hopes of gaining traction. Let me offer you an instance: If P.V. Sindhu is an endorser for a toothpaste company like Colgate, and she won a bronze medal, Colgate is clearly filling their social platform with key information because she is their endorser, but suppose Pepsodent does it in lieu of moment marketing. It’s where the issue will emerge, and the endorser will be held accountable for the brand they are promoting.

So, in recent times, when the planet is controlled by social networks and folks have relatively busy lives, moment and ambush marketing have become increasingly popular. There are millions of prospects in moment marketing, but all affected parties, including brands, agencies, and innovative authors, must reassess their advertising strategy to make the best of the situation.

Conclusion

When it pertains to sports activities, official news, films, Tv show, and events, moment marketing is an excellent approach to engage with folks and capture their interest. For the incredible chance, you should combine time and material.

In a nutshell, it creates genuine relationships among firms and customers, makes it simpler to be found, and boosts brand recall. Someone tweeted a remark on digital marketing that said, “The good news is that nothing lasts forever, and the bad news is that nothing lasts forever.” I’m not sure if you want to live in the present, but brands are obsessed with it.

FAQ

How do you create a marketing moment?

Make sure your product is the Center of your Campaign, Throw in some humor, and Connect your brand with the latest events.

What is moment marketing?

Moment marketing is an approach that focuses on targeting your business to consumers at the moment it matters.

What is the best marketing strategy?

Educate consumers with your content, Personalize your marketing messages, Invest in original research, and Update your content regularly.

November 3, 2021
BEE Free Review: Create Beautiful Email Templates

Digital marketing is a cheaper and more effective way of getting customers in the present era. Unlike traditional marketing, digital marketing allows you to be more specific about your targeted customers. What better to reach out to your target customers than some easy email marketing?

BEE Free is a platform that lets you create beautiful HTML email templates without code through a drag and drop builder. It lets you design responsive emails quickly and easily through the use of their numerous templates.

Whether it’s a product launch, ad campaign or an announcement, BEE free is more than likely to have a template to help you. The user interface is simple and barely takes a minute to master.

All the templates are customizable and reusable. The platform also lets you create your own templates. The drag-and-drop builder allows for easy tweaks to further enhance your emails. Although you’ll need BEE Pro (the paid plan) to get access to all the features, the platform offers a 15-day free trial.

TRY BEE Free NOW

Features of BEE Free
Pricing of BEE Free
FAQ

Features of BEE Free

The ‘BEE ecosystem’ as mentioned in their website consists of BEE free, BEE pro, and BEE plugin, which is an embeddable email & landing page editor for SaaS. Here are some of the most interesting features of the platform:

Impressive Templates

BEE Free enables you to access a collection of their free templates without any sort of sign-up. You can pick a template, customize it and save it all with the free version.

Although this is impressive in itself, getting BEE pro allows you to unlock all the templates. These templates look professional and are well made. Whatever your email may be about, it gives you tons of beautiful email template designs to pick from.

All available templates are fully customizable and you can modify every single element in the template. Colors, text, images, videos, fonts everything can be changed to your heart’s content.

BEE Free Email Templates

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No Coding Required

You don’t require any coding skills to create templates. Simply pick one or make your own and the platform takes care of the backend HTML. The intuitive drag-and-drop builder lets you seamlessly create different templates for all your needs.

Various elements such as videos, photos, headings, and text can be selected with ease. This allows businesses to have the freedom to create the perfect template for their needs.

Digital marketing is all about getting those first impressions. People click what they find attractive and impressive. BEE free is the perfect tool to help you create those handmade templates.

BEE Free drag-and-drop editor

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Multiple Export Options

The true potential of the platform can be utilized via BEE Pro, the paid experience. While BEE free only allows you access to selected templates and download your files as a zip, the pro version does so much more.

BEE Pro lets you save and reuse your template, direct export to your preferred mailing service, copy the HTML and download templates as a PDF. The ability to export your template directly to your preferred mailing service with a click is as convenient as it can get.

Collaboration/Projects

If you’re working on a big marketing campaign with your employees, BEE lets you collaborate with them. Marketing almost always includes a team. Business owners, marketing experts, and designers can work together on template ideas and share their opinions.

BEE Pro lets you configure user access and permissions as well. Projects are a great way to keep things organized. All templates related to a single campaign or product can be neatly organized as their own project. So the next time you plan on reusing a template, you’ll know exactly where to look.

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Pricing of BEE Free

BEE Free, as the name suggests, is a free version of the BEE platform. BEE Pro is made up of 3 tiers, Freelancer at $15/month, Team at $30 a month and Agency at $120/month.

Apart from the free version, the features slightly differ across the tiers with Agency having all the features of the platform. The prices are fair and depending upon how you use it, completely worth it.

All plans have a 15 day free trial, which is plenty of time to explore the platform. The payment can be made monthly or annually which grants a 17% off on the individual rates. A detailed list of features across each tier is given below:

BEE Pricing plans

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Conclusion

Do you really need a platform to create email templates? In short, the answer is yes. Email marketing is still one of the quickest ways to reach out to customers. Having the right tools can help you advertise, expand and acquire customers faster.

BEE Free is a powerful service with deep integrations with platforms you already use. These integrations are the links that bind the marketing tools you use together. It’s safe to say that BEE Free is a must-have tool for anyone who’s involved in email marketing.

FAQ

What is BEE Free?

BEE Free is a free email editor that lets you create HTML email templates through a drag and drop builder. It also has a paid version with extra features.

Is BEE Free free?

Yes, BEE Free is a free email editor tool but it also has a paid version named BEE pro.

Is BEE Free Worth it?

Yes, If you are a freelancer or a marketing team BEE Free is a great email editor tool that can elevate your digital marketing campaign.

August 14, 2021