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  • 10 Best SMS Marketing Software & Tools for 2025

    In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has blossomed with innovation. From automating campaigns to tracking results, these tools have revolutionized the way brands reach out to their customers.

    Welcome to our comprehensive blog on the “Top SMS Marketing Tools” In this digital age where every character matters, we explore the tools that empower businesses to harness the potential of SMS marketing. From automating campaigns to personalizing interactions, these tools offer an array of features to enhance your outreach strategy.

    This blog will navigate you through the best SMS marketing tools available. Join us as we uncover the technology behind impactful messaging and discover how these tools can elevate your marketing endeavors.

    Best SMS Marketing Software

    S.No Software Key Features Pricing (Starting From)
    1 Attentive Personalized SMS campaigns, advanced segmentation, automation tools Custom Pricing
    2 TextMagic Bulk SMS, 2-way messaging, API integration $0.04 per SMS
    3 Trumpia SMS, MMS, email campaigns, smart automation $94/month
    4 SlickText Drip campaigns, text-to-join, list growth tools $29/month
    5 Message Launch Event reminders, real-time analytics, contact management $49/month
    6 Omnisend Omnichannel marketing (SMS + Email), automation workflows $16/month
    7 SendPulse SMS, email, chatbots, multi-channel campaigns $6.4 per 100 SMS
    8 JookSMS Global SMS delivery, scheduling, reporting tools $25/month
    9 EZ Texting Text alerts, MMS marketing, integrations with CRM $25/month
    10 Birdeye SMS campaigns, review management, customer engagement tools Custom Pricing

    Attentive

    Website www.attentive.com
    Rating 4.8 out of 5
    Free Trial Available
    Platforms Supported Web
    Best For Personalized mobile messaging
    Attentive SMS marketing tool

    Attentive is a mobile marketing platform that specializes in SMS marketing and personalized messaging. It enables businesses to engage with their customers through targeted and personalized text message campaigns. By using customer data and behavior insights, Attentive helps businesses create and deliver relevant and timely messages to their audience. This platform is particularly effective for e-commerce, retail, and other industries looking to enhance customer engagement and drive sales through mobile messaging strategies.

    Features of Attentive

    • With the Attentive SMS marketing tool, users can easily create and send messages in just a few steps. The tool facilitates templates and automation features to help launch SMS campaigns.
    • Users can use mobile keyword opt-in to build an SMS list. Customers can text a keyword to a dedicated number to subscribe to their SMS list.
    • With the segmentation feature, Attentive lets users categorize their SMS subscribers based on specific tags or attributes.
    • With the Attentive AI feature, users can access robust automation capabilities for creating automated SMS workflows triggered by particular events.

    Attentive – Conversational SMS Marketing Platform

    Attentive Pros Attentive Cons
    The platform is easy to use and effective for SMS marketing campaigns. Needs stronger integration with third-party platforms like Klaviyo, Mailchimp, etc.
    Attentive offers impressive customer service. Limited customer segmentation available.
    Offers premium features with a user-friendly interface. Difficult for users to make edits to SMS campaigns.
    Attentive University series provides valuable learning from industry influencers. Limited analytics restrict full customization and targeting.

    Attentive Pricing

    Attentive offers custom pricing plans. Please contact vendor for pricing details.

    TextMagic

    Website www.textmagic.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Best For Getting started quickly with an SMS service
    TextMagic - sms marketing platform
    Top SMS Campaign Software – TextMagic

    TextMagic offers a comprehensive business text messaging solution, facilitating the bulk sending of notifications, alerts, reminders, confirmations, and SMS marketing campaigns. It empowers companies to schedule and dispatch SMS messages in bulk as required. The tool also provides a convenient categorization and list system for sorting contacts, enabling effective customer segmentation. Additionally, TextMagic enhances contact list growth through user-friendly subscribe forms that capture website visitor details.

    The platform accommodates messages of up to 918 characters, surpassing the standard 160-character limit. It further offers the option to attach Word or PDF files and images to messages. The automation of incoming SMS processing is facilitated by customizable rules and auto-replies, with the seamless addition of new subscribers to the contact list.

    Features of TextMagic

    • Send Text Online features enable users to send a text online to their staff and customers and import contacts, and manage lists through the TextMagic account.
    • Zapier SMS Integrations feature can connect TextMagic with third-party applications to automate businesses.
    • The platform’s Email to SMS feature allows users to send texts from an email by converting an email into a text message and delivering it.
    • The Schedule Text Messages feature can schedule important SMS reminders, campaigns, alerts, and notifications online.
    TextMagic Pros TextMagic Cons
    The billing structure of TextMagic comes with an auto balance. Sometimes, uploading contacts by pasting leads to incorrect name entries.
    User-friendly interface, easy to use and navigate. The platform offers poor customer service.
    Allows converting emails into text messages and sending as SMS. Contact management functionality can be simplified.
    Users can easily and quickly import contact lists. The application is only available on the browser.

    TextMagic Pricing

    Plan for United States Price per text
    Text messages $0.049 USD
    MMS $0.08 USD
    Lookup $0.04 USD


    Start Using Textmagic Now

    Trumpia

    Website www.trumpia.com
    Rating 4.3 out of 5
    Free Trial Available
    Platforms Supported Web
    Best For Multichannel SMS Marketing & Text Messaging Automation
    Trumpia - top sms marketing platform
    Trumpia – top sms marketing platform

    Trumpia is a multi-channel marketing automation platform that enables businesses to engage with their customers through various communication channels, including SMS, MMS, email, voice, and social media. It offers a comprehensive suite of tools for creating and managing targeted marketing campaigns, sending personalized messages, and automating customer interactions. With features like mobile keywords, automated workflows, and detailed analytics, Trumpia helps businesses enhance their customer engagement and drive results through effective and integrated communication strategies. It caters to industries such as retail, hospitality, healthcare, and more, providing a unified platform for reaching and connecting with customers across different channels.

    Features of Trumpia

    • With the Mobile Keywords feature, users’ subscribers can text to opt-in for their messages, and Trumpia automatically captures and stores their phone numbers in the users’ database.
    • Online Sign-up Pages is another feature that lets contacts opt into a user’s messaging program by filling out an online form.
    • The Trumpia Import Contact feature makes it easy to add subscribers’ contact information into its system enabling users to use it with its texting software features.
    • The platform’s Data Capture feature allows users to text questions to their subscribers and automatically capture their responses in the database.
    • QR Codes feature facilitates unique barcodes, making it easier for subscribers to opt in by scanning them with their phones.
    Trumpia Pros Trumpia Cons
    The platform is simple and easy to use for even beginners. Lacks the feature to send opt-ins directly to the user’s email address.
    Many small businesses find Trumpia cost-effective. API functionality is not easy to set up with CRM.
    Easy to pull text opt-ins and opt-outs from the platform. Can be expensive for large organizations sending many texts per month.
    Seamlessly blends multiple channels to reach customers. Occasional outages and no alerts for failed monthly payment processing.

    Trumpia Pricing

    Plan Yearly Price Monthly Price
    Core $94/month $118/month
    Advance $159/month $199/month

    SlickText

    Website www.slicktext.com
    Rating 4.9 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Best For Collecting phone numbers and advanced marketing
    SlickText - sms marketing tool
    SlickText – Text Marketing Tools

    SlickText is a user-friendly SMS marketing platform that provides businesses with tools to create and manage effective SMS marketing campaigns. It offers an intuitive interface that allows users to easily navigate and utilize the platform without requiring assistance from sales representatives. SlickText includes essential features such as text-in keywords, campaign management, autoresponders, and more.

    Prominent organizations such as ESPN and FedEx have adopted SlickText for their SMS marketing needs, underscoring its reliability and effectiveness. Overall, SlickText serves as a practical solution for businesses seeking to leverage SMS marketing for customer engagement and communication.

    Features of SlickText

    • Subscriber List Building feature provides users access to various subscriber list-building options, including keywords, opt-in links, web forms, marketing flyers, etc.
    • With the Segmentation feature, businesses can send highly targeted, relevant text messages to segmented customers.
    • Users can effortlessly create messages in SlickText by creating unlimited custom fields, promo codes, and coupons.
    • Campaign Building feature provides users access to several types of campaigns, including custom campaigns, surveys, drip campaigns, and promotions.
    • With the platform’s Two-Way Conversations feature, businesses can have one-on-one engagement with their subscribers.
    SlickText Pros SlickText Cons
    The platform’s web forms are highly effective in capturing subscribers’ information. It’s one of the most expensive SMS marketing tools.
    Offers unlimited custom fields for better segmentation and personalization. Not as specialized for e-commerce businesses compared to other SMS marketing solutions.
    SlickText’s analytics provide detailed reports for every campaign and automation. Limited native integrations apart from Zapier.
    Users can schedule texts to be sent at their preferred times. Poor customer support, including issues with canceling accounts.

    SlickText Pricing

    Plan Price
    14 Days Trial Free
    The Basic $29/month
    The Step Up $49/month
    The Lil Bro $79/month
    The Big Bro $139/month
    The Boss $189/month
    The Albatross $350/month
    The Whale $750/month
    The Monstro $1250/month
    Enterprise Custom Pricing

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    Message Launch

    Website www.messagelaunch.com
    Rating NA
    Free Trial Available
    Platforms Supported Web
    Best For Managing email and text marketing campaigns
    Message Launch - best sms marketing service
    Message Launch

    Message Launch is a comprehensive SMS marketing tool that empowers businesses to create and execute effective mobile marketing campaigns. It provides a wide range of features, including automation, personalization, and audience segmentation, to help businesses engage with their customers through targeted text messaging. Among its dynamic SMS capabilities are keywords, reminders, and mass texting, streamlining marketing efforts.

    Message Launch enables users to design and send messages, set up automated responses, and track campaign performance. It caters to various industries and businesses of different sizes, offering a user-friendly platform to enhance customer communication and drive results through SMS marketing strategies.

    Features of Message Launch

    • Appointment Reminder Text allows users to automatically send highly targeted and relevant messages to their customers to remind them of an appointment or event.
    • The auto Response feature of Message Launch sends an automated text message response when a customer texts in the user’s keyword.
    • The platform’s Click-Through Tracking feature allows users to embed links into their messages and track whether a subscriber clicked it.
    • With Text Message Drip Campaign, users can access a collection of time-based triggers and actions to initiate a text message to be sent automatically.
    • The Mass Texting feature enables users to send a targeted message to many people.
    Message Launch Pros Message Launch Cons
    Message Launch is an affordable SMS marketing solution. Message Launch can improve its customer service.
    The platform allows businesses to send and receive texts and emails. Many beginners find it relatively difficult to understand the platform’s functionalities.
    Businesses can send laser-targeted messages to cater to subscribers’ interests. The platform lacks powerful integrations with third-party applications.
    Users can quickly build their contact database and automatically capture more information.

    Message Launch Pricing

    Plan Yearly Price Monthly Price
    Mercury $8.99/month $9.99/month
    Venus $17.99/month $19.99/month
    Neptne $44.99/month $49.99/month
    Jupitor $89.99/month $99.99/month
    Large Plans Custom Pricing Custom Pricing

    Omnisend

    Website www.omnisend.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms Supported Web
    Best For Automated email and SMS marketing campaigns
    Omnisend - best sms marketing platform
    Omnisend – best sms marketing platform

    While Omnisend is primarily known for its email marketing and automation capabilities, it also extends its services to text message marketing.

    It offers a comprehensive set of tools to create, automate, and optimize marketing campaigns across various channels, including email and SMS. Omnisend enables businesses to segment their audience, personalize messages, and send targeted campaigns to improve customer engagement and drive sales.

    With features like automation workflows, product recommendations, and abandoned cart recovery, Omnisend aims to enhance the effectiveness of e-commerce marketing efforts. It provides a unified platform for businesses to create a seamless customer experience and maximize their marketing impact in the e-commerce realm. Omnisend is one of the best free SMS marketing software.

    Features of Omnisend

    • Omnisend’s Automation Library has pre-built workflows for each step of businesses’ customer journey, and its drag & drop workflow editing makes sequencing easy to adjust and visualize.
    • Segmentation features use contact data to personalize user messages, improve targeting, and increase conversions.
    • Popups and Forms feature enables users to capture their visitors’ contact details with customizable, TCPA & GDPR compliant forms.
    • With the Reporting feature, users can view their aggregate sales, performance metrics, and detailed, automated reports.
    Omnisend Pros Omnisend Cons
    The platform provides a campaign booster to help businesses improve open and click rates. Only the Enterprise plan offers unlimited users and email options.
    Omnisend is a perfect tool for gathering post-sale customer feedback. It can be initially tricky to set up Omnisend.
    Businesses can reduce manual tasks by using pre-built marketing automation workflows. The platform can offer more sample templates and campaigns.
    Omnisend facilitates integrated SMS automation. Sometimes, the product picker might not work when using the tool.

    Omnisend Pricing

    Plan Price
    Free $0
    Standard $16/month
    Pro $59/month


    Try Omisend For Free Now

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    SendPulse

    Website Sendpulse.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms Supported Web, Android, iPhone/iPad
    Best For Email, web push, SMS and Facebook chatbots on one platform
    SendPulse - sms marketing software
    SendPulse 

    SendPulse is a comprehensive marketing automation platform that enables businesses to engage with their audience through various communication channels. It offers tools for email marketing, SMS marketing, web push notifications, and more. With SendPulse, businesses can create and manage integrated marketing campaigns that combine different communication channels to reach their target audience effectively. The platform also provides features like automation, personalization, and analytics to optimize campaign performance. Whether you’re focused on email campaigns, SMS notifications, or web push messages, SendPulse offers a unified solution to enhance customer engagement and drive results across multiple channels.

    Features of SendPulse

    • Sender name features help businesses improve brand awareness by sending SMS campaigns comprising a sender name.
    • With the Personalized SMS feature, users can add the recipient’s name and other information to each SMS and customize them.
    • Users can evaluate the results of their SMS campaigns by analyzing the statistics on opening and delivering each message they send out.
    • API Integration feature allows users to use the platform’s API to integrate SMS messaging with their website, software, or CRM system.
    • With SMS Autoresponders, businesses can reach customers at multiple touchpoints while implementing a multichannel marketing strategy.
    SendPulse Pros SendPulse Cons
    SendPulse enables users to deliver messages in any language to more than 1,000 mobile operators worldwide. The platform’s drag-and-drop editor lacks some functionalities.
    Users find SendPulse super easy to use. SendPulse offers fewer pre-loaded templates.
    The SMS marketing application offers fast and excellent customer support. Initially, the platform can take a lot of time to approve emails.
    SendPulse is a budget-friendly SMS marketing solution. SendPulse’s API functionality is very complicated.

    SendPulse Pricing

    Plan Yearly Price Monthly Price
    Free Up to 500 subscribers Up to 500 subscribers
    Standard $6.40/month $8/month
    Pro $7.68/month $9.60/month
    Enterprise $10.75/month $13.44/month

    JookSMS

    Website www.jooksms.com
    Rating 4.8 out of 5
    Free Trial Available
    Platforms Supported Web
    Best For Bulk messaging and contact management
    JookSMS - sms marketing platform
    JookSMS – Best SMS Campaign Tool

    JookSMS is a user-friendly SMS marketing tool that empowers businesses to easily manage and execute their SMS marketing campaigns. It offers features like bulk messaging and contact management, allowing businesses to efficiently communicate with their audience. JookSMS aims to simplify the process of reaching customers through text messages, making it a practical solution for businesses looking to engage their audience through SMS marketing strategies.

    Numerous businesses employ JookSMS as their preferred SMS text messaging platform, driving business growth through effective communication strategies.

    Features of JookSMS

    • API Integrations feature allows users to integrate JookSMS with their websites or applications.
    • The platform’s Shortlink feature helps users keep track of their SMS campaign conversions.
    • The Widgets feature allows users to use the platform’s white label widget on their websites to let visitors sign up for their SMS list.
    • JookSMS’ Triggers feature allows users to receive an email when they get an SMS from their VIP client. It can also send an auto-reply to the customers.
    • The Mass Texting feature allows users to send a customized text to many people.
    JookSMS Pros JookSMS Cons
    The platform doesn’t allow spam; users can expect their SMS to be received on their contact phone. Minor bugs tend to pop up from time to time when using JookSMS.
    JookSMS offers one-on-one assistance in setting up users when they are having difficulties. The platform facilitates limited integrations.
    The platform offers a 30-day free trial to its users. It might not be compatible with large enterprises’ SMS campaigns.
    Businesses can kick start their marketing campaign with SMS marketing by availing discounted rates on bulk SMS.

    JookSMS Pricing

    Plan Yearly Price Monthly Price
    Prepaid Starting From $0.026 Per SMS Starting From $0.026 Per SMS
    Basic $275 ($0.024 Per SMS) $25 ($0.024 Per SMS)
    Gold $550 ($0.022 Per SMS) $50 ($0.022 Per SMS)

    EZ Texting

    Website www.eztexting.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms Supported Web, Mobile
    Best For Text alerts, MMS marketing, and CRM integrations

    EZ Texting is popular for its simple interface and strong SMS marketing features. It helps businesses create and manage successful campaigns with tools like mass texting, MMS, keyword campaigns, and detailed analytics.

    Key Features

    • Bulk SMS and MMS messaging
    • Keyword-based campaigns for audience engagement
    • Contact segmentation and list management
    • Scheduled messaging and reminders
    • Integration with CRM and other marketing tools
    EZ Texting Pros EZ Texting Cons
    Easy to use with various effective SMS marketing tools Costs can increase significantly with higher volume usage
    Supports keyword campaigns and CRM integrations Limited advanced automation compared to some competitors
    Offers customizable templates for quick campaign setup International messaging options are restricted in certain plans
    Provides strong analytics and reporting for performance tracking Some features require higher-tier plans to access fully

    Pricing

    Plan Yearly Price Monthly Price
    Value $240 ($20/month) $24/month
    Essentials $480 ($40/month) $49/month
    Premium $720 ($60/month) $79/month
    Custom Custom Pricing (Contact Sales) Custom Pricing (Contact Sales)

    Birdeye

    Website www.birdeye.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms Supported Web, Mobile
    Best For SMS campaigns, customer reviews, and engagement management

    Birdeye is an all-in-one platform that helps businesses improve customer engagement and reputation management through SMS. It offers a unified inbox to manage conversations, pre-made templates for mass messaging, and two-way texting to increase customer loyalty.

    Key Features

    • Collect customer feedback
    • Sentiment analysis for better insights
    • Custom reports and dashboards
    • Contact management
    • 3,000+ integrations
    • Mobile app support
    Birdeye Pros Birdeye Cons
    Easy-to-use interface with powerful engagement tools Pricing is not transparent and may be expensive for small businesses
    Supports mass and two-way messaging Advanced features can have a learning curve
    Strong integrations with multiple platforms Limited customization in lower plans
    Great for managing online reviews and reputation Some integrations require higher-tier subscriptions

    Pricing

    Plan Yearly Price Monthly Price
    Starter $299/month (billed annually) $389/month (billed monthly))
    Growth $349/month (billed annually) $454/month (billed monthly)
    Dominate $449/month (billed annually) $584/month (billed monthly)

    Conclusion

    As we wrap up our exploration of SMS marketing tools, we’ve learned how they can make a big difference. These tools allow businesses to connect with people directly on their phones, sending messages that matter. Whether it’s special offers or reminders, these tools offer lots of ways to talk to customers. Remember, even though our journey ends here, the power of SMS marketing keeps going. It’s all about staying connected and making things happen in today’s fast digital world.

    FAQ

    What is SMS marketing?

    SMS marketing involves using text messages to communicate with customers, delivering promotions, alerts, reminders, and more directly to their mobile devices.

    Why should businesses use SMS marketing software?

    SMS marketing software offer efficient ways to reach customers instantly, engage them with personalized messages, and drive conversions.

    How to use SMS marketing software?

    To use SMS marketing software, create campaigns, import contacts, compose personalized messages, and schedule or send messages to engage your audience effectively.

    Is SMS marketing effective?

    Yes, SMS marketing can be highly effective in engaging customers with immediate, concise, and personalized messages.

    How do I choose the right SMS marketing software for my business?

    Consider factors such as your business size, budget, required features, and ease of use when selecting a SMS marketing software that aligns with your needs.

    What is the best time to send SMS for marketing or campaign?

    The best time to send SMS for marketing or a campaign is typically during mid-morning or early afternoon on weekdays, avoiding late evenings and weekends for optimal engagement.

    What makes a great SMS app?

    A great SMS app offers user-friendly interface, automation capabilities, personalization options, analytics, and the ability to manage contacts efficiently.

  • What is Experiential Marketing? A Strategy With a Long-Term Impact

    Remember the first time a baby held your finger with the whole of their hand? Or smelling your favourite flower? Take the intoxicating fragrance of lilies, or perhaps the sweet smell of a rose. How about the sour candies? The shooting, tingling sensations they send in your mouth. A trip to a fare and sitting on the Ferris wheel? And feeling on top of the world, the adrenaline rush when it goes down?

    The feeling is difficult to shake off and forget, isn’t it? You will never forget the impact these experiences have on your memory. We are going to talk about something similar to that used by brands to leave an impression on consumers minds, experiential marketing.

    Introduction and History of Experiential Marketing
    Benefits of Experiential Marketing
    Goals of Experiential Marketing
    What Counts as Experiential Marketing?
    Examples of Experiential Marketing
    Things You Should Know Before Implementing Experiential Marketing
    FAQ

    Introduction and History of Experiential Marketing

    Experiential marketing is also called engagement marketing, live marketing, or participation marketing. Experiential marketing is a lot about how you connect & build connections with your customers. Develop immersive experiences in the offline world to engage the audience with your brand.

    Two companies Wrigley’s and Cracker Jack are credited with creating experiential marketing in the early 20th century. In Chicago World’s Fair back in 1893. Even though experiential marketing is sometimes similar to guerrilla marketing, event marketing, and even influencer marketing. However, it is not any of these. Although elements of those above might have been incorporated into the experiential marketing strategy itself.‌‌

    Benefits of Experiential Marketing

    Of course, there are a hundred different ways to market your products and services and get your message across. In cultivating business opportunities, experiential marketing achieves two goals with one arrow. When you utilize experiential marketing, you showcase the features and benefits of your products and services, as well as leave a lasting impression on your customers.

    Experiential marketing employs different tactics to immerse your consumers with your product, services, or your brand while fostering emotional connections with them. This results in high brand recall/recognition, customer loyalty, and increased goodwill for the brand.‌‌

    There is Two-way communication

    Unlike other marketing techniques, you may send an email, use social media, or make a TVC (television commercial), to sell your product/ service. Note that it merely involves you sending your message across to achieve your goal, but it does not allow your target audience to engage or interact with your brand. Experiential marketing creates that space for them.‌‌

    It Leaves Every Person with a Different Kind of Experience

    For example, let us assume a company that manufactures cars is offering a test drive around a specified area of the range. Now, every person who will sit in the car and drive around will come out with a completely different kind of experience. Besides, they will get to know the features of the product that you are selling. Some may feel enthralled, enjoyable, excited, pleased, etc. Remember: feelings can also be negative, so try to create a positive experience for your audience.‌‌

    You align your brand’s personality with the experience

    If your brand is associated with spreading happiness around people, what would you do to convey that perceived image of your brand to the audience? Experiential marketing is about giving your target audience a truly memorable experience. This will enable them to keep your product/services at the top of their minds and associate your brand with a particular experience.‌‌

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    Goals of Experiential Marketing

    To generate a buzz & keep the buzz alive

    In fact, it may seem common for many brands to turn to celebrities or influencers for their campaigns that involve experiential marketing. That in turn does create a buzz, but there is a lot more than that to experiential marketing.

    Experiential marketing, as mentioned above, involves two-way communication. So even if it involves a concert, creating a photo booth, or a billboard, it will end after a while. But the impression that experiential marketing leaves do not just go away; the audience continues to engage with it. For example, on social media, sharing the live event keeps the buzz around the event going.

    Launch of a brand-new product

    Even though advertisers use different mediums, billboards, video ads, magazines, etc. to market their products and services. The target audience has a low brand recall. The message is lost in the clutter. Adverts can feel like yelling, shouting, and screaming at your face when they appear all the time, though your consumers do not want to see it.

    Now yours will be just another new product being launched in the market. So how do you tell the difference? What’s one thing that sets you apart?

    A key point of differentiation that you can build is the relationship that you have with your customers. Many established and well-known brands have strong relationships with their customers.

    With experiential marketing, you can integrate the products and services of a brand with the event. Connecting to people on a personal level in an interactive, engaging way. Future partnerships can also thrive if it involves more than one brand involved in the event.

    Creating positive brand associations

    To strengthen your brand, have a rebound and a meaningful relationship with your customers. It helps and makes it easier to foster relationships with your customers.

    With experiential marketing, conversations flow more naturally around your brand. It magically makes the process of marketing your brand out there feel less like marketing with two-way communication.

    Increase brand awareness

    An experiential marketing strategy involves you pulling something completely out of the box. This puts your brand into the spotlight, which will catch the attention of your audience as well as the media. With that, it establishes your presence as a brand in the market. People are more likely to share an experience that they had with others through word of mouth.

    Getting media coverage

    You need to pay to get coverage from the media. But if done correctly, experiential marketing can get you the media coverage without investing in it and drive PR (Public Relations) too. On a side note, it is believed that you need a high budget to bring your experiential marketing strategy to life. That does not have to be necessarily true. It is possible to score big even on a decent budget, with a unique message and a striking idea.

    Dive deeper to build meaningful and emotional connections for brand loyalty

    In the clutter of a thousand different products. Ad agencies make it a point to make ads that will help your audience recall your brand. The more time you spend engaging with something significant, the higher the probability that your audience will build a meaningful connection with your brand and even a long-term relationship. With this strategy, retention gradually increases. You have the chance to build meaningful connections that can increase loyalty towards your brand.

    Elevate brands profile

    It builds a strong affinity for your brand and your products. Conversions become easier. Higher brand recall, resulting in loyalty and ultimately, sales. The benefit of experiential marketing is that it gives consumers a hands-on experience with your product. The try before they buy stage improves your credibility.

    Overall, elevating your brand’s profile. And also builds goodwill, if the impact created is for the greater good of the community in any way.

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    What Counts as Experiential Marketing?

    Immersive live events like concerts, engaging audiences into fun engaging activities like photo booths, demo zones, polls, samplings, virtual and augmented reality-based events, and much more.

    There is no set definition of what one may or may not do. As long as you are giving your target audience an experience to remember or that involves engaging with their five senses, it counts as experiential marketing.

    “Experiential has been moving towards becoming a mainstream marketing platform. We are all bombarded with messages all the time, but the most powerful way a marketer can communicate to their target audience is by getting them to remember something, by doing it face to face and creating an experience that the consumer wants to be part of and wants to pass on to other people.” – Stuart Bradbury

    Examples of Experiential Marketing

    As everyone knows, Coca-Cola is the fastest growing FMCG (fast-moving consumer goods) brand and one of the world’s most valuable brands. The brand focuses on how their brand makes people feel. It has not restricted itself to manufacturing carbonated drinks, but also sells non-carbonated drinks.

    Under its brand profile, it has many other brands. Coca-Cola has a multi-branding strategy and is an expert at employing experiential marketing strategies to sell Coke. Let’s further dissect their campaigns to understand the tactics of experiential marketing better.

    The small world machines

    Cokes Small World Vending Machines Campaign

    Erasing the barriers of hate and the perceived image of being enemies between the two nations of India and Pakistan. Coke, back in 2013, made a powerful campaign with a lasting impact on audiences residing in Delhi, India, and Lahore, Pakistan. The idea was to connect people through gestures. They included making positive symbols, like peace, love, and happiness, and even dancing with a shared can of Coke.

    The results? In the end, you could see how their perspectives on each other changed, breaking the barriers and spreading the happiness that brought them together. In addition, it includes the indulgence of the five senses, leaving an impression.

    Share a white Christmas

    Shared a White Christmas campaign made by Ogilvy Asia for the brand Coke

    This campaign makes a lasting impact on the target audience in both locations. By creating a positive image of the brand, the brand creates a perceived image of spreading happiness. The vending machines were installed in Finland and Singapore. Experiencing snow for the first time is something no one can forget, especially kids playing with it. Keep in mind that Singapore does not get any snow.

    The Ogilvy Asia agency created a memorable strategy that no one could forget. Through the vending machines that were set up, more than 800,000 people interacted face to face. Along with the children, the adults also shared feelings of joy, excitement, and playfulness. Sharing a bottle of Coca-Cola and snow.

    With this campaign, not only did Coke erase the boundaries that exist between the two countries, but it also showed us how globalization has changed the realm of experiential marketing. This has changed the meaning of connectivity over time.

    Truck around Christmas

    Coca-Colas Iconic truck

    The company pulled up another brilliant idea by giving an unforgettable experience as part of its experiential marketing strategy. The marketing team came up with the idea to offer the chance of a night stay in Coca-Cola’s iconic truck during Christmas. Which came with a special playlist curated around the theme of Christmas, festive films and stockings full of gifts and presents. With loads of twinkly lights and a treat to Christmas dinner for the festive fans.

    In fact, the famous truck has been a part of Christmas culture in the United Kingdom since 1995, when it was created by the W.B. Doner agency. Level up and learn experiential marketing from the masters themselves.

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    Things You Should Know Before Implementing Experiential Marketing

    • Use experiential marketing to leave a mark. This is done with an experience that aligns with how you want them to feel about your brand. If done effectively, the aim of a higher conversion rate can be achieved.
    • Get creative with your experiential marketing strategy to leave an impact and memory like none other. Remember that experiences bind us globally, so do not look at the people who buy your product/services as customers but as humans.
    • Experiential marketing strategies can be employed for higher ROI (Return of interest) The data obtained from the feedback given by your customers can be used to make your brand and your product better. Think like your customers and give them the experience that they want.
    • Marketing does not necessarily have to consist of simply sending your message across. You can make it fun and creative by engaging and interacting with your audience. Many brands have created heartwarming, touching, and successful campaigns that have produced a positive impact on average budgets. So, it is not necessary to have a high-end budget to create a campaign around experiential marketing.
    • Build a campaign that engages all the five or multiple senses of your target audience with experiential marketing. Additionally, you can offer your consumers the opportunity to try your products.
    • Create a positive experience for your target audience so that your audience can perceive you as such.
    • Test the idea for your experiential marketing campaign on a small group. Determine if it works. It will help that the campaign does not backfire and that damage can be prevented. You can also use focus groups.
    • Establish and define the objectives and results that you want to achieve.
    • Integrate experiential marketing with storytelling.

    Conclusion

    Experiential marketing strategies are the most effective yet overlooked when creating campaigns. They help you make meaningful and emotional connections with your customers. And create long-lasting relationships. It is more based on how your products/ services or you as a brand make them feel. Unlike traditional experiential marketing, it is authentic and elevates your brand’s profile when done correctly.

    FAQ

    What is an example of experiential marketing?

    A great example of experiential marketing is Coca cola’s small world machines campaign.

    What is the goal of experiential marketing?

    To generate a buzz around your brand, launch a new product or service, and increase brand awareness.

    What are the benefits of experiential marketing?

    It leaves the customers with a positive experience, Consumers have a higher brand recall, and it increases brand awareness are some of the benefits of experiential marketing.

  • Insane Marketing Strategies Successfully Implemented Ever | StartupTalky

    Marketing is, no doubt, the backbone of any company in the 21st Century. And when it comes to big brands, they leave no stone unturned for it. They have a vast research team to calculate the risks first. Then they have a separate marketing department that is always on the go or may outsource it from big marketing agencies. But sometimes, companies come up with some crazy and insane ideas. And surprisingly, when they work, they can do wonders for the company and its sales. So, here are some successful insane marketing strategies examples, some companies did.

    1. Fruit Bursts
    2. You’ll Need It
    3. Smash Your Past
    4. The Drinkable Poster
    5. Pizza Delivery To Space
    Conclusion
    FAQ’s

    List of Best Marketing Strategies

    1. Fruit Bursts

    Pascall is an Australian brand owned by Cadbury. They once reached out to an advertisement company, Coloribus, to create a buzz campaign. Coloribus came up with an idea in which, whoever will join it, will get something. They put up a giant strawberry-shaped balloon filled with Fruit Burst’s candy and a giant pin at a distance, on a billboard. Then, they started inflating the balloon. After setting all this, they asked people to guess the exact time the balloon would burst. Whosoever would guess it precisely right, will get $5000. The website’s traffic jumped to its peak. Everyone signed up and gave their answers. This became a piece of national news and was covered by almost all the media channels. When the balloon burst, everyone looted many candies. Now, this not only made people know about the company and the product but also made people enjoy this contest and have fun. It also increased the website’s traffic.

    2. You’ll Need It

    Not a long time ago, when Apple launched its “old” but new iPhone, Huawei played the game. Huawei gave all the “poor” people in the queue waiting to buy iPhone XS, a power bank, and juice. They offered 10,000 mAh power banks to every person who was there to buy an iPhone. The box of power banks came with a message “Here’s a power bank. You’ll need it. Courtesy of Huawei”. Huawei then tweeted about it and wrote: “see you in London.” In London, Huawei was ready to serve juice to people at the Apple store with the tagline “brain-boosting drinks (with no traces of apple) to recharge minds.” This was a fantastic campaign that made fun of Apple and informed people about the upcoming Huawei flagship device, Mate 20. People might have bought iPhone XS even then, but Huawei was successful in grabbing the world’s attention.

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    3. Smash Your Past

    You might remember it, in 2014, when the first phone of a company, whose name was enough to create a buzz, ll, started a campaign called “Smash your past.” According to the campaign, people have to smash their old phones and make a video. The company will give them a new OnePlus One phone for just $1 that was a flagship phone and can beat phones like the iPhone or Samsung’s S series. They published a list of phones which were eligible for this campaign. This strategy spread all across the globe. And surprisingly, many people smashed their old phones. This gave this company a boost in the market, and now there are several OnePlus phones available in the market, and it is considered one of the premium brand phones.

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    4. The Drinkable Poster

    Who would have never tried or drunk Coca-Cola? Hardly anyone. Coca-cola is a fantastic soda company, but it also does the most creative marketing campaigns. Some time ago, Coca-Cola partnered with the Shazam app and created digital posters in some cities. People have to open the Shazam app, and it will connect to that screen or digital billboard, which is showing a bottle of Coca-Cola. When people make the sound of sipping on their phones, Coca-Cola will start reducing in the screen, making you feel like you are drinking it. It may be childish, but it was creative. And once you do that, you would get an urge to drink Coca-Cola. So, this not only attracted some local media but also increased sales in that particular area. Also, the Shazam app got a pretty good number of downloads.‌‌

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    5. Pizza Delivery To Space

    It doesn’t matter if you are at your home or in space, an essential thing to live for is Pizza. And when we hear the term “pizza,” the first company that comes to our mind is Pizza Hut. In 2001, Pizza Hut delivered a pizza to the International Space Station. They not only spent over a million dollars on this campaign but also did in-depth research on it. In space, the taste buds become dull, which makes any food boring. But there is no word like “boring pizza” in Pizza Hut’s dictionary. They made their Pizza in such a way that the astronauts would love it. This was a publicity stunt led by Pizza Hut to grab attention. It made them the first pizza company to deliver its Pizza to space. The next time you want to order a pizza, you can trust them for providing it on time.

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    Conclusion

    Marketing campaigns are essential for a business’s growth. And they have become so popular these days that most brands depend on their marketing strategies to sell well and earn well. It has become much easier to make marketing campaigns popular with the help of social media. However, if you want to start a campaign, then make sure it is creative enough to appeal to people. Don’t make a drive worth sharing. It will ultimately lead to wastage of efforts, money, and resources or might also result in a lack of existing customers’ interest. The more image, native and attractive your campaign is going to be, the more are people might like it. Nothing can be better if your campaign would be relatable to people’s needs and problems. They will feel more connected. For example, At the time of College admissions, Pepsi put up big billboards having the slogan, “Cut-off is temporary, Swag is permanent,” making the students feel engaged and reinstating the brand’s proposition of “Har Ghoont Mein Swag.”

    FAQ’s

    What is a marketing strategy?

    Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers. A marketing strategy is a broad strategy that encompasses everything from how a business positions itself, to the creative, the strategic partners, the media relations, and the channels and tactics.

    What are the four basic marketing strategies?

    The four Ps of marketing: product, price, place, and promotion.

    What are key marketing strategies?

    Key elements of a successful marketing strategy

    • Segmentation. Your existing and potential customers fall into particular groups or segments, characterized by their ‘needs’.
    • Targeting and positioning. You should aim to sell to the market segments that will be most profitable for your business.
    • Promotional tactics.
    • Monitoring and evaluation.
    • Marketing plan.

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    What are the marketing strategies to increase sales?

    Strategies to Increase Sales and Revenue

    • People Buy Benefits.
    • Clearly Define Your Customer.
    • Identify the Problem Clearly.
    • Develop Your Competitive Advantage.
    • Use Content and Social Media Marketing to Your Advantage.
    • Sometimes, You Will Have to Cold Call.

    How do you attract customers?

    Excellent Ways to Get New Customers

    • Identify Your Ideal Client.
    • Discover Where Your Customer Lives.
    • Know Your Business Inside and Out.
    • Position Yourself as the Answer.
    • Try Direct Response Marketing.
    • Build Partnerships.
    • Follow Up.

  • Top Ad Jingles of all time – A powerful marketing tool

    Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people’s attention. In advertising, jingles are widely preferred for various commercials and campaigns.

    Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.

    Jingles are the most significant marketing tool that has been used for more than 60 years.

    There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that’s why they chose something that easily is remembered by its audience.

    The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let’s get started!

    Jingles: A powerful marketing tool
    Top Ad Jingles of all time
    FAQ

    Jingles: A powerful marketing tool

    Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:

    A significant marketing tool

    When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.

    Jingles; yet another recognized brand component

    Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand’s tagline or sometimes, even logo. Audio can functionally push consumer recall.

    Very easy to remember

    Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people’s eyes and they memorize it.

    Can cut through Noise

    Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.

    Very Manipulative

    Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it’s known to be very manipulative as it alters our minds of thoughts regarding the brand.

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    Top Ad Jingles of all time

    Nike: Just Do It.

    In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike’s marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the “Just Do It.” Campaign in the late 1980s. This campaign was a huge success.

    Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener

    The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, “My Bologna has a first name ‘O-S-C-A-R’..“ Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.

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    Coke: Share a Coke

    Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke’s bottle.

    This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company’s original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.

    Kit Kat: Give Me a Break

    The jingle aired in 1993 for the commercial of Kit Kat. “Give Me a Break” jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.

    McDonald: You Deserve a Break Today

    The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company’s major jingle for all its commercials. ‘You Deserve a Break Today’ was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.

    Dr Pepper: Wouldn’t You Like To Be A Pepper Too?

    We all heard about the famous “Wouldn’t You Like To Be A Pepper Too?” jingle from Dr. Pepper’s commercials. The commercial was so hit that it even launched an actor’s career with great height and lengthened another’s.

    It was David Naughton who was featured in Dr. Pepper’s commercial and later acted as the main character in the John Landis film- An American Werewolf in London.

    The next actor was Ray Bolger who performed the “I’m a Pepper” dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.

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    Conclusion

    Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn’t matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.

    The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they’ll choose you whenever they need you.

    What are some catchy jingles?

    FAQ

    What are some catchy jingles?

    McDonald’s “I’m Lovin’ It”, Kit Kat “Give Me a Break”, and Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” are some of the most catchy jingles of all the time.

    What is an ad jingle?

    A jingle is a short song or tune used in advertising to catch people’s attention.

    What was the first jingle?

    The first jingle to be broadcasted was by General Mills, “Wheaties – “the best breakfast food in the land” and it was first heard on Christmas Eve of 1926.