Tag: best investment options

Best Digital Gold Platforms in India: Top Apps to Buy and Invest in Gold Securely in 2025

India is the largest importer of Gold in the world. Gold is not only a material of great value that is closely tied to Indian culture and tradition, but it has also been a time-tested investment option, which is very common among Indian households. With the emergence of the internet and the digitalization of the day, gold and the investment in gold in India also took the digital route.

Yes, it is digital gold now in place of the physical gold that is growing in popularity. Furthermore, numerous gold investment companies and online platforms for purchasing gold are fueling the growing demand for digital gold, or e-gold, enabling investors to buy gold quickly, securely, and easily.

The Digital Gold can be bought online and will be stored in safe vaults until sold. Currently, three entities in India provide Digital Gold. You can use certain platforms to make digital gold purchases online, but these three companies would have to be associated with those platforms.

India’s digital gold market is growing fast and could become a $100 billion opportunity by 2025. This growth is happening because more people are using fintech apps, and young investors are now more aware that gold is a smart way to invest.

The three companies in India are Augmont Goldtech Pvt. Ltd., MMTC-PAMP India Pvt. Ltd., and Digital Gold India Pvt. Ltd., which is sold under the brand Safe Gold. These companies purchase the gold and store it safely in vaults on behalf of the platforms.

Advantages of E-Gold

Gold rates on the NSE are based on Indian market rates.
Investors can buy and sell gold in small denominations. E.g., 1gm, 2gm of gold.
Transparency in pricing and seamless trading are one of the major advantages of this product.
This product is high in liquidity. One can sell it at any point in time. No impurity risks.

Here is the list of gold trading apps that bring in fantastic gold investment options, or buying digital gold, which one can opt to invest in E-gold in India.

List of Best Platforms to Buy Digital Gold in India in 2025

#	Brand Name	App Type / Category	Platform Availability	Main Use	Why Users Like It
1	Paytm	UPI & Wallet App	Android, iOS, Web	UPI payments, recharges, shopping	All-in-one app with fast payments and cashback
2	PhonePe	UPI Payment App	Android, iOS	UPI and bill payments	Simple interface and quick transactions
3	Google Pay	UPI Payment App	Android, iOS	UPI payments	Backed by Google, easy to use
4	Groww	Investment App	Android, iOS, Web	Stocks & mutual fund investment	Beginner-friendly with low fees
5	Jar	Gold Saving App	Android, iOS	Gold savings via spare change	Auto-saves small amounts daily into digital gold
6	Airtel Payments Bank	Digital Bank & Wallet	Android, iOS, Web	Digital banking & payments	Works well with Airtel ecosystem
7	Amazon Pay	UPI & Wallet App	Android, iOS, Web	Payments and shopping rewards	Smooth for Amazon users, cashback offers
8	HDFC Securities	Stock Trading Platform	Android, iOS, Web	Stock trading	Trusted banking brand with full trading tools
9	Motilal Oswal	Investment Platform	Android, iOS, Web	Investments & research	Strong advisory and research support
10	FinPlay	Learning & Budgeting App	Android, iOS	Financial learning app for teens	Makes money learning fun and interactive
11	Zerodha	Stock Trading Platform	Web, Android (via Kite)	Discount stock brokerage	Low brokerage fees and easy interface
12	Tanishq	Jewellery Shopping App	Android, iOS, Web	Gold and jewellery shopping	Trusted brand with high-quality jewellery
13	Spare8	Micro-Investment App	Android, iOS	Save and invest spare change	Helps build habits through micro-investments
14	DigiGold	Digital Gold Platform	Android, iOS, Web	Buy & sell digital gold	Instant gold buying with real-time prices
15	Jupiter Money	Neobank	Android, iOS	Smart digital banking	Money tracking and spending insights
16	MMTC-PAMP	Gold Investment Platform	Android, iOS, Web	Digital gold and bullion buying	Government-authorized and safe
17	Gullak	Gold Saving App	Android, iOS	Auto-save & invest in gold	Daily auto-savings into gold
18	Pluto Money	Finance EdTech App	Android, iOS	Financial education for Gen Z	Gamified learning for young users
19	Plus Gold	Gold Investment App	Android, iOS	Gold saving and investment	Goal-based savings in gold
20	Dvara SmartGold	Gold Saving Platform	Android (mostly)	Rural-focused gold savings	Easy gold savings for underserved communities
21	Fiydaa	Budgeting App	Android, iOS	Budgeting & money management	Helps users plan, track, and save smarter
22	eBullion	Gold Investment Platform	Android, iOS, Web	Buy, sell & manage gold 24/7	Offers full control, price alerts, and deep insights

How to Invest in E-Gold?

Open a Demat Account

To purchase commodities in NSE, you must have a Demat account. One can keep a separate Demat account for equities and commodities or keep the same one. To open an account, one can submit all the required documentation to NSE.

Trading

Once your account is opened, you can log in and buy e-gold. You can trade from 10 a.m. to 11:30 p.m. on weekdays. Your gold units will get credited to your Demat account in T+2 days (date plus one days).

Physical Delivery

If you want, you can physically deliver gold at any time by redeeming e-gold units in your Demat account.

The graph shows the gold price movement in India per 10 grams from 2015 to 2025. The price of gold has been increasing over the past few years, and it is likely to continue to increase in the future.

The gold price started at around INR 26,345 per 10 grams in 2015 and reached INR 58,270 per 10 grams in 2023, an increase of over 100%, and INR 98,303 in July 2025. The main reasons for the increase in gold price are inflation, geopolitical uncertainty, and rising demand from India.

List of Digital Gold Investment Platforms

Paytm

Name	Paytm
Founded	2010
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

Paytm is an e-commerce payment system and a fintech company in India. It was founded in the year 2010 and has its headquarters located in Uttar Pradesh, India. Paytm provides an opportunity for Indians to invest or purchase 99.99% pure Gold for as low as INR 1.

The user can purchase gold through the Paytm app by choosing the stocks and wealth icon and then selecting the Paytm Gold icon, which lets you invest in Gold in terms of rupees or quantity. It is one of the most trustworthy and best gold investment app in India.

PhonePe

Name	PhonePe
Founded	2015
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

PhonePe is an Indian financial service and a digital payment platform. It was founded in the year 2015 and has its headquarters in Bangalore, India. The company is a subsidiary of Flipkart. Even PhonePe allows its users to invest or purchase 99.99% pure Gold for as low as INR 1. It is one of the best platform for the best digital gold investment in India.

PhonePe platform provides the promise of transparent pricing and assured quality, and is one of the best ways to buy gold online. In PhonePe, the users will have to log into their account and choose the Gold option available in the My Money section. With PhonePe, the users can invest in Gold in terms of rupees or quantity.

Google Pay

Name	Google Pay
Founded	2011
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

Google Pay is also a digital payment platform, which is powered by Google. It was launched in the year 2015. Google Pay also lets users invest or purchase 99.99% pure Gold for as low as INR 1.

The users can purchase the gold by using the Google Pay platform, which works similarly to the digital gold purchased through PhonePe and Paytm.

Groww

Name	Groww
Founded	2016
Minimum Investment	INR 10
Partnered with	Augmont Gold

Groww is an Indian-based online investment platform. It provides services to customers to invest in mutual funds and stocks. The company was founded in the year 2016, is headquartered in Bangalore, and is one of the best platforms to buy digital gold in India.

Through Groww, the users will be able to purchase Gold in terms of grams from a starting price of INR 10. The purchase cannot be made through the Groww funds, and the users will have to purchase them through UPI, NEFT, net banking, IMPS, or RTGS. If it is net banking, then they will have to purchase for more than INR 100.

Jar

Name	Jar
Founded	2021
Minimum Investment	Based on Digital Transaction Value
Partnered with	SafeGold

Jar App - Best Digital Gold Investment App — Jar App – Best Platform to Buy Digital Gold in India

The Jar App is a daily savings platform that rounds off spare change from your digital transactions and invests it in digital Gold, all of this with zero manual involvement. For example, if a person spends Rs. 23, Jar smartly rounds it off to the nearest ten and automatically invests Rs. 7 in digital gold on their behalf.
First of its kind, with Jar App, you can save while you spend. The entire process takes 45 seconds and can start right after.
Jar App enables its customers to save consistently with minimum hassle so that they are all prepared for the future.

Airtel Payments Bank

Name	Airtel Payments Bank
Founded	2016
Minimum Investment	INR 1
Partnered with	SafeGold

Airtel Payments Bank is a financial service company that is a subsidiary of Bharti Airtel. It is the first company to receive a payments bank license from the RBI. Headquartered in New Delhi, India, Airtel Payments Bank was founded in the year 2017.

Airtel has launched a new platform, DigiGold. It is one of the best platforms to buy digital gold from. This platform will allow users to invest in digital gold. This feature can be used only by the savings account customers of Airtel Payments Bank.

Amazon Pay

Name	Amazon Pay
Founded	2007
Minimum Investment	INR 5
Partnered with	SafeGold

Amazon is one of the largest e-commerce platforms in India. It is a US-based company that was founded in the year 1994. Launched in 2007, Amazon Pay uses the consumer base of Amazon.com and focuses on giving users the option to pay with their Amazon accounts on external merchant websites. If you are looking for how to buy gold online with Amazon, then that is easy, too.

The users can buy Digital Gold through the Amazon App on the Amazon Pay page, or they can search for it directly in the search bar. Once the users can log in, they can click on the gold vault icon and see the buy price at that time. The digital gold can be bought from the starting price of INR 5. The users can buy up to 30g of Gold without KYC.

HDFC Securities

Name	HDFC Securities
Founded	2000
Minimum Investment	1 gram of Gold
Partnered with	Augmont Gold

HDFC is a financial securities company that is a subsidiary of HDFC Bank. HDFC Securities was founded in the year 2000, and its headquarters are located in Mumbai, India. HDFC Securities also allows its users to invest in digital gold.

Using HDFC securities, users can buy 24K Gold in terms of rupees as well as quantity. It is one of the best gold trading apps. You will be able to buy the top-quality Gold and store it safely in the digital locker, which can be accessed anytime and anywhere.

Motilal Oswal

Name	Motilal Oswal
Founded	1987
Minimum Investment	1 gram of Gold
Partnered with	MMTC-PAMP

Motilal Oswal is an India-based diversified financial service company that also provides gold investment opportunities. The company was founded in the year 1987 and has its headquarters in Mumbai, India. Motilal Oswal allows users to purchase digital Gold at a starting price of INR 1,000. You can purchase 24k pure gold at the best price and keep it safe online.

FinPlay

Name	FinPlay
Founded	2021
Minimum Investment	INR 1
Partnered with	MMTC-PAMP

FinPlay is a game-based investment platform that is designed to bring two exciting themes of fintech and gaming together, making it one of the best gold investment apps in India. Founded by two IITians, FinPlay allows users to play games and earn FinCash awards, which they can redeem to get financial products at discounted rates on the platform, along with other rewards like Amazon coupons and more. Recognized as one of the best apps for gold investment, FinPlay offers a user-friendly approach to investing in digital gold, making it the best place to buy digital gold.

FinPlay currently helps users with the opportunity to buy digital gold. FinPlay extends easy ways to invest in 24K, 99.99% Pure Gold, which is 100% safe and secure, and promises transparent pricing. The company also enables its customers and other investors to buy and invest in digital gold starting from Re 1, and is gearing up to become a major company that would let users invest in gold.

Zerodha

Name	Zerodha
Founded	2010
Minimum Investment	1 gram of Gold
Partnered with	Augmont Gold

Zerodha is India’s largest retail stockbroker by active client base and trading volume. It is a discount broker, meaning it charges lower commissions than traditional brokers. Zerodha is known for its innovative trading platforms and its focus on customer service.

By expanding its reach into the e-hold trading industry, Zerodha has added another layer of innovation to its portfolio. It is a ground-breaking bargain brokerage. With a track record of disrupting the financial sector, it now provides a stable investment environment for digital gold. The platform’s commitment to customer satisfaction is reflected by the multitude of cutting-edge tools it provides, which equip users with the knowledge they need to make sound decisions and pave the way for an interesting and profitable e-gold investment experience.

Tanishq

Name	Tanishq
Founded	1994
Minimum Investment	INR 100
Partnered with	SafeGold

Tanishq is a leading Indian jewelry brand in the Tata Group. It is known for its high-quality jewelry and its commitment to ethical sourcing. Tanishq has a wide range of jewelry products, including gold, diamond, and platinum, making it one of the best apps for gold investment.

Tanishq is also a pioneer in the digital gold space. It was the first jewelry brand in India to offer digital gold to its customers. Tanishq’s digital gold product, Tanishq e-gold, is powered by SafeGold, a digital gold provider regulated by the Securities and Exchange Board of India (SEBI).

You can sell or swap the gold at any of its 350+ outlets in India anytime. There are no additional fees for the app’s locker or transaction processing. It is one of the best platforms to invest in gold and one of the most reputable sites for purchasing gold in physical and digital forms because it is a Tata Group firm. Tanishq is a trusted brand with a long history of providing high-quality jewelry and ethical sourcing. Its digital gold product, Tanishq e-gold, is a convenient and affordable way for investors to invest in gold. Tanishq is considered as the safest and best app to buy digital gold.

Spare8

Name	Spare8
Founded	2020
Minimum Investment	INR 10
Partnered with	Augmont & Paytm

Founded in September 2021, FinPlay is currently led by Ganesh Kumar Anegondi (Co-founder and CEO) and is built to simplify long-term investing and is, therefore, great for first-time investors. The platform currently lists digital gold as the only asset, but is planning to launch mutual funds and stock baskets in the upcoming months. “Democratise finance and wealth management for millennials in India” is currently the mission of FinPlay. The startup further aims to emerge as the go-to wealth platform for millennials who are just starting their wealth creation journey. It is considered one of the best app for gold investment, as it offers a user-friendly approach to investing in digital gold.

DigiGold

Name	DigiGold
Founded	2020
Minimum Investment	INR 1
Partnered with	–

DigiGold is an investment platform by Amrapali Gujarat, founded in 2020, with 40+ years of legacy in Bulk Gold and Silver. Accredited by NABL and BIS, and supported by GGC and SEQUEL, DigiGold is one of the best apps to buy digital gold and is one of the best digital gold companies in India. Gold purchased by the users is stored in Government-trusted vaults of BRINKS. The minimum amount of purchase starts from just INR 1. They also offer a no-lock-in-period SIP in Gold with a minimum amount of INR 500 through periodic installments. With DigiGold, you can buy and possess a portion of massive gold, silver, and platinum bars that are safely stored in The Vault. DigiGold is considered as the best place to buy digital gold.

Jupiter Money

Name	Jupiter Money
Founded	2019
Minimum Investment	INR 10
Partnered with	MMTC-PAMP

Jupiter Money is a digital payment app powered by Federal Bank, founded by Jitendra Gupta and Vishnu Jerome in 2019, and headquartered in Mumbai. The Jupiter Money app allows investors to buy/sell digital gold or start a No-penalty SIP starting at INR 10. Jupiter Money and MMTC-PAMP have teamed up to provide digital gold on the platform. You can invest in 24K gold that is 99.99% pure through Jupiter Money. Gold can be purchased and sold at current market prices at any time of day. With the app, you may store gold in safe vaults.

MMTC-PAMP

Name	MMTC-PAMP
Founded	2008
Minimum Investment	INR 1
Partnered with	–

MMTC-PAMP was founded in 2008 as a joint venture between MMTC Ltd. (a government of India undertaking and India’s largest public sector trading organization) and PAMP SA, a bullion brand based in Switzerland. Investors can redeem digital gold for 24K, 999.9 purest gold bars and coins from MMTC-PAMP. They can sell the digital gold back to MMTC-PAMP or gift/transfer the gold to a loved one using the platform.

Gullak

Name	Gullak
Founded	2022
Minimum Investment	0.5 gm of gold
Partnered with	Augmont

Gullak is a savings and investment app founded by Manthan Shah, Dilip Jain, and Naimisha Rao in 2022. Recognized as the best digital gold investment app in India, Augmont and Gullak collaborated to create the leasing scheme known as Gullak’s Gold+. With the Gullak app, customers may safely lease their gold thanks to Gold+. Reputable, reliable, and established jewelers lease gold metal. Jewelers offer investment protection in the form of bank or corporate guarantees. The interest that these jewelers pay is expressed in grams of gold, and the users also benefit from this. The minimum quantity required to participate in Gold+ is 0.5 grams, and the maximum quantity is 250 grams.

Pluto Money

Name	Pluto Money
Founded	2023
Minimum Investment	INR 100
Partnered with	Augmont

Pluto Money, a goal-based saving platform that assists users in creating a secure financial future, was founded by Danish and Reev. It is known as one of the best apps to invest in gold. It assists users in establishing a savings habit, making low-risk investments, and reaching their financial objectives. With Pluto Money, investors can buy 24K, 99.9% pure gold and convert digital gold to physical gold, with delivery to your doorstep. To invest in digital gold, download the app, register, choose your investment amount, and complete your purchase.

Plus Gold

Name	Plus Gold
Founded	2022
Minimum Investment	INR 100
Partnered with	Augmont

Plus Gold is an Indian-based jewellery savings app that combines the simplicity of digital gold investment with the excitement of building a jewellery collection. Users can invest in gold through systematic investment plans (SIPs) or one-time purchases, with no lock-in period, allowing for easy redemption anytime. Purchases can be made using UPI, NEFT, net banking, IMPS, or RTGS, making it one of the best apps to buy digital gold.

With Plus Gold, users earn a 10% extra gold benefit, receiving 1 gram of additional gold on every 10 grams purchased. Trusted by over 300 verified jewellers and redeemable at 1,000+ stores in 520+ cities, Plus Gold offers a secure and flexible way to save in gold for the future.

Dvara SmartGold

Name	Dvara SmartGOld
Founded	2019
Minimum Investment	INR 100
Partnered with	Jana Small Finance Bank (SFB)

Dvara SmartGold is a micro-savings platform that helps users build a financial safety net by investing in gold. Launched in 2019, it allows you to save in small, flexible installments through SIPs, and redeem your savings as cash, coins, or jewellery from trusted jewellers.

With no fees or commissions on SIPs and secure storage in BRINKS vaults, Dvara SmartGold offers a simple, safe, and affordable way to grow your gold savings for future needs.

Fiydaa

Name	Fiydaa
Founded	2023
Minimum Investment	INR 5
Partnered with	Not publicly disclosed

Fiydaa is a digital gold investment platform designed for middle-class savers, letting you start with as little as INR 5. It offers flexible SIP options like DigiGold SIP (from ₹100), Lease SIP (earn extra 4% monthly in grams), and Gold Coin SIP (redeem coins later). With Fiydaa X, users can lease gold to earn up to 6% annually. All gold is securely stored and can be redeemed anytime for cash or physical delivery. Fiydaa also offers its jewelry line, Elegance.

eBullion

Name	eBullion
Founded	2020
Minimum Investment	Not disclosed
Partnered with	Not publicly disclosed

eBullion is a complete digital gold investment platform that lets users buy, sell, and manage gold 24/7. It’s designed for both beginners and active investors who want full control and real-time insights. The platform offers live gold prices, smart price alerts, and detailed portfolio tracking. Users can set custom alerts to buy or sell at their preferred rates. All gold is 100% insured, stored in secure vaults, and can be redeemed anytime for cash or physical delivery. eBullion focuses on transparency, safety, and flexibility, making gold investing simple and convenient.

FAQs

Can people buy E-Gold in India?

Yes, you can buy digital gold in India through various digital gold investment platforms.

Is digital gold better than physical gold?

Digital gold is a better option than physical gold as it ensures safety and has no additional storage costs.

What is E-gold in India?

E-gold is held electronically in the demat form and can be freely converted into physical gold.

Which is the best country to buy gold?

If you are wondering about the best country to buy gold, it is Dubai, UAE.

What is digital gold?

Digital gold or e-gold is a virtual form of gold investment that one can make. The users can easily buy e-gold via the best gold investment apps available online and have it stored in secured vaults.

What is the best way to buy digital gold?

The best way to buy digital gold is through trusted apps like eBullion, Jar, or MMTC-PAMP that offer real-time prices, secure vault storage, and easy redemption.

Which are the best Digital Gold Investment platforms in India?

Some of the best Digital Gold Investment platforms in India are:

Paytm
Phonepe
Google Pay
Groww
Jar
Airtel Payments Bank
Amazon
HDFC Securities
Motilal Oswal
FinPlay
Upstox
Zerodha
5paisa
Tanishq

October 17, 2025

Best Money Saving Apps in India: Daily Digital Piggy Bank Apps to Grow Your Savings

How many times have you broken your pot to withdraw your savings from the piggy bank? If you’ve also done this, then you know the temptation to break the pot and take the money out. But this was a traditional method of saving. In this era, you can save whenever you spend. Want to know how? Then stay tuned with this article.‌‌

So many tactics we adopt in order to save our money for our future needs. Traditionally, we used to save our money in piggy banks. Whenever we have some extra pennies, we put that money in a piggy bank and wait until it is full. This way, we accumulate a handsome amount of money through small savings.

As mentioned, this is a traditional method, but today we have the privilege to use digital technology for saving as well. Now we can automate our savings without any extra hustle by leveraging the benefits of digital savings apps. These apps are designed to boost savings by contributing a small chunk of daily spending into gold or investing it into different portfolios, which, with large returns, yields a handsome profit.

What Are Digital Saving Apps?

Digital saving apps facilitate saving by leveraging AI and technology. These apps help you to save every single penny, and in addition to that, provide interest on it. You can create your goal for future spending and start saving for that goal now. Each day, when you see yourself going toward your goal will create a habit of saving in you and motivate you to continue further.

Top 12 Digital Saving Apps

There are many digital savings apps in the market, but the following are the best digital apps that you must try to make a profit.

S.No.	App	Key Benefit for Users	Best For
1	Gullak	Automates small savings from daily expenses	Users who want micro-savings without effort
2	Spenny	Invests spare change into digital gold	Beginners looking to save + invest
3	Fello	Gamified savings with rewards	Gen Z/Millennials who like gamification
4	Wizely	Goal-based savings with rewards	People who like setting & tracking goals
5	Fi money	Smart savings, spending insights, and rewards	Salaried professionals managing money
6	Jar	Saves spare change in digital gold	First-time investors & savers
7	Jupiter	Smart banking with budgeting & tracking tools	Tech-savvy users wanting a neobank
8	Deciml	Invests spare change in mutual funds	Young adults wanting passive investing
9	Cred	Rewards for paying credit card bills on time	Credit card users seeking rewards
10	YNAB	Powerful budgeting tool based on zero-based method	Serious budgeters seeking control
11	Digit	Automatically saves based on spending patterns	Busy individuals who want hands-off saving
12	Cash Karo	Earns cashback and coupons on online shopping	Shoppers who want to save while spending

Gullak

Rating	4.3/5
Best For	Micro-saving and auto-investing

Many of you are very much familiar with the word “Gullak”, as it is widely used by us for saving pennies and small amounts. Gullak is a goal-based saving app that helps to maintain consistency in saving and also to move towards your goal of saving. The amount we save in Gullak is invested in digital gold, which is 24k pure gold. This way, you can earn some interest on your savings through appreciation in the gold price.

Set your goal with as low as Rs 10 per day and automate the whole process of saving via the autopay facility. Currently, this app supports autopay from three UPI platforms like PhonePe, BHIM, and PayTM. You can adjust the contribution, pause, or revoke the autopay anytime.

The most influential feature of this app is saving on your spending. Whenever you spend your money digitally, it automatically rounds off the amount spent and invests in digital gold. For example, if you make a payment of Rs194, it rounds off the figure to the nearest 10 and invests the remaining amount of Rs6. This way, it accumulates a handsome amount of money by aggregating these small savings.

Features of Gullak

It invests in digital Gold provided by Augmont, where the buying and selling price is based on the wholesale market price.
Flexibility to change the duration of your goal, the amount of autopay, and the multiplier.
No KYC is needed for Gold investment below 30gm.

Spenny

Rating	4.5/5
Best For	Newbie Investors

Automate your saving habit with Spenny, which is a spare change investment platform. The working of this app is similar to Gullak, but it has certain advantages. Whenever you spend money digitally, it accumulates your transaction data, and based on your transaction, it rounds up the figure to the nearest 10.

It holds all your rounded-up money in a cart and invests the whole amount into your desired investment option. There is a minimum threshold limit in the cart set by you, which means it invests your money when this threshold is met.

Let me clear one most common doubts, it doesn’t deduct the money to round up whenever you make any transaction. It accumulates the spare change in the cart and only deducts the money via autopay when it reaches the threshold limit decided by you.

Features of Spenny

There is no lock-in period, which means you can withdraw your money whenever you want.
It provides multiple investment options like Pennywise, mutual funds, and digital gold.

Fello

Rating	3.7/5
Best For	Gaming Enthusiast

Fello is a game-based digital saving app that enriches the saving experience with the fun and joy of built-in games. It offers two investment options to save money: fellow flo and digital gold. Users can opt for any of these two options to grow their savings and earn some interest. Digital gold of Fello is provided by Augmont, which is a government, BIS, and NABL-accredited Gold provider.

Apart from saving and investing in Gold and Fello Flo, Users can play exciting games and win rewards. This app provides a token for every single rupee you save, and you can use those tokens to play games. Also, every Rs500 of weekly savings makes you eligible to win a tombola ticket.
A Tambola ticket is like a lucky draw coupon where you win a reward if your ticket number matches the leaderboard number. Every Friday at 6 PM, they announce the draw number.

Features of Fello

10% fixed return if you choose Fello Flo, which is a decent return compared to other fixed investment options available. This return may change anytime.
Along with the Fello Flo, the Digital Gold investment option is also available from a trusted provider, Augmont.
Win a Fello token every time you save some bucks, and use these tokens to play games.

Money Saving Apps

Wizely

Rating	4.2/5
Best For	Saving and future Plans

Wizely is a savings app to improve your financial discipline and make sure you never run out of money at the end of the month. This app comes with many exciting features and gives a reward whenever you take one step forward toward your goal. There are some saving plans already created, like an emergency plan, safety plan, and growth plan, or you can create your custom plan and start saving.

The funds are automatically saved in the form of digital gold to earn some interest. Whenever you save some money and fulfil the challenges, it will provide you with a wellness score and a scratch card. The reward earned through scratch cards can easily be transferred directly to the bank account through UPI. Wizely Wednesday is another exciting reward contest to win rewards up to Rs 25 lakh.
Your savings are in autopilot mode with Wizely, and it will also track your spending and all the transactions in one place.

Features of wisely

Budget creation and monitoring of the expenditure to build financial discipline.
Save more and take on challenges to win scratch cards and earn monetary rewards.
Expense categorization to prevent you from overspending.

Fi money

Rating	4.5/5
Best For	Working professionals

Fi Money is a one-stop solution for accounts, savings, investment, UPI, and lending. It is a neobank with a partnership with a federal bank that provides an enhanced banking experience to its customers. It is loaded with all the basic facilities of a traditional bank, with no minimum balance requirements and zero forex charges. RBI-approved Fi money insures your money up to Rs 5 lakh. Smart deposit is the piggy bank of this app to save money for your goals.

It allows you to save money for your vacations, a new house, a car, and many more. With the benefit of saving, it gives an interest of 5.45% on the amount you save. If you want to earn some extra interest of 5.95%, then you can simply switch to fixed deposits with the convenience of your smartphone.
For better convenience and transparency, it connects all your bank accounts to its platform so that you can view all your transactions and bank balances in one place.

Features of Fi money

Multiple saving and investment options are available to choose from, based on your saving goal.
The Fi jump feature to earn a fixed interest of 9% every year and see your investment grow every day. Also, withdraw your investment anytime to your account.
Have a collection of direct and commission-free mutual funds to invest in.

Jar

Rating	4.3/5
Best For	Micro saving and gold investment

Best Daily Saving App - Jar — Best Daily Saving App – Jar

Jar is a digital Gullak to save your hard-earned money into 24K digital gold. Just like you put pennies into your traditional Gullak, you can put spare change into a jar. This spare change is automatically debited from your account via UPI mandate. Jar is the best app for saving money in India digitally.

Whenever you make any digital transaction, Jar rounds up the value to the nearest 10 and invests the remaining spare change into your digital goal. SafeGold is the digital gold provider of Jar, which enables investing in digital gold to be feasible. One can easily withdraw the investment at any time with a single click.
Jar also provides real-time updates on Gold prices through the chart. Also, there is a spin reward awarded to you whenever you save some money in it.

Features of Jar

You can choose to withdraw your savings either into a bank account or in the form of physical gold, which will be directly delivered to your home.
There is no lock-in period and minimum amount for withdrawal.
Seamlessly automate your savings via autopay and pause or revoke it anytime.

Jupiter

Rating	4.4/5
Best For	Expense tracking and management

Jupiter is a federal bank-backed digital asset management platform that is loaded with banking facilities, investments, debit and credit card management, savings, and transaction tracking. Jupiter offers savings pots to save for future purchases. This pot lets you be aware of your savings for your goal and keeps you disciplined.
Apart from saving, you can also make investments in direct mutual funds with no commission. These are no-penalty mutual funds, which means you don’t need to pay any penalty for SIP default.

A zero balance account with no forex charge is another notable feature of this app. Just like Fi money, you can configure your bank accounts and see all your transactions and bank balances at one single interface. It provides a Jupiter debit card with no annual maintenance charge. Earn a reward of 1% whenever you make a purchase using this card, also freeze and sleep the card with a single tap.

Features of Jupiter

Categorized insight into all the expenditures made through any of your bank accounts.
Intuitive interface to manage everything at a glance.
Get a 1% reward not only on debit card transactions but also on purchases through UPI.

Deciml

Rating	4/5
Best For	Daily basis investment into different portfolios

Deciml is the next app on our list of digital portfolios. Like other saving apps we discussed so far, this also has the functionality to save your spare change and invest in a fixed return instrument. This supports all debit cards, credit cards, UPI, net banking, and ATM transactions to accumulate spare change.

While other apps invest your spare change in digital gold or mutual funds, this app invests your money into Lendbox. Lendbox is a P2P investment platform certified by the RBI. It invests your money into a diversified portfolio to earn interest on your savings. Deciml is currently working on implementing mutual funds and crypto in its investment portfolio. It’s a piggy bank app in India that supports all credit cards and helps you save money.

Features of Deciml

The main feature of Deciml, which differentiates it from Jar and Gulllak, is that it invests your spare change on a daily basis. It doesn’t wait to reach a certain amount to invest.
Offers return up to 10%, which is approximately 3X the savings account return, and 2.5X the FD return.

Cred

Rating	4.7/5
Best For	Credit card users

Cred is a credit card management app that delivers amazing credit card-related services that eventually help you save a lot of money. The use of Credit cards is now very common among people, also most people tend to hold more than one credit card at a time. Credit cards come with a lot of benefits, only if you use them in a disciplined manner, and here Cred plays an exceptional role.

It helps in the timely payment of your credit card dues by reminding you of the due date. You can monitor all your credit cards in one place, their spending, EMIs, outstanding amount, and many more things. Apart from making you disciplined in credit card use, it also showcases the hidden charges associated with these cards.

It offers free credit scores to you from top credit rating agencies like Experian and CRIF. Cred allows you to become a member if you fulfil certain eligibility criteria. It checks your credit score when you apply for membership and approves you as a member if your credit score falls above the eligible score.

Features of Cred

Whenever you make a credit card bill payment through this app, it will reward you the Cred coins by which you can use to unlock exclusive rewards.
Since your Credit score depends on your credit behaviour, this app uses AI to provide you with the statistics of your spending patterns and usage.
Multiple credit card management facilities in one app, now there is no need to download separate apps for all your cards.

YNAB

Rating	3.7/5
Best For	Creating and Tracking Budget

YNAB (You Need a Budget) is an app that acts as your personal finance manager that taking care of all your finances. It helps to manage all your finances in one place and also to make smart financial decisions. Integrate all your bank accounts in one place and see all your finances.

The goal-tracking feature will help you to track your progress at a glance. This app doesn’t allow you to save money on it, but it helps in different aspects of saving. Smart categorization of your expenses will help you monitor your expenses at the top.

Features of YNAB

Target setting for your goal to achieve it even faster.
Adjust your spending and move the money from one category to another seamlessly.
Easy monitoring of spending, goal progress, and budget.

Digit

Rating	4.4/5
Best For	Automated, Hands-Off Savings

Digit is an AI-powered savings app that automatically analyzes your spending habits and moves small amounts of money into savings without you noticing. It helps you save for multiple goals like emergency funds, vacations, or debt repayment. The app removes the need for manual budgeting or transfers, making it ideal for people who want a hands-off approach to saving. Digit also offers features like overdraft prevention and investment options. It’s especially useful for users who struggle with consistent saving habits.

Features of Digit

Digit analyzes your income and spending habits to save small, safe amounts daily without manual input.
You can create multiple savings goals like travel, emergency funds, or debt repayment, and Digit allocates funds accordingly.
Digit monitors your bank balance and transfers money back if needed to help you avoid overdraft fees.

Cash Karo

Rating	4.2/5
Best For	Cashback and Coupons on Shopping

CashKaro is a cashback and coupons platform that helps users save money on online shopping. When you shop through CashKaro’s partner links, you earn real cashback on purchases from sites like Amazon, Flipkart, Myntra, and more. The cashback can be transferred to your bank account or redeemed as gift cards. It also offers exclusive deals and coupons to boost your savings. Ideal for regular online shoppers who want extra value on every purchase.

Features of CashKaro

You earn cashback when you shop on popular sites like Amazon and Flipkart through CashKaro.
It gives you exclusive coupon codes to save more money.
You can refer friends and earn extra cashback from their purchases.

Conclusion

Saving and investing for a future goal is the best thing you can start today, and these digital savings apps will help you in your journey. Today, we have a plethora of investment and saving options to choose from. You need to choose the right option that best suits your goals and requirements.‌‌ Don’t think too much, just create your goal and start saving by choosing the best-saving App from the list we have provided.

FAQs

What are the benefits of Digital savings apps?

Digital savings apps can make the process of saving money easier over time. You can fill your piggy bank automatically so that savings goals can be met without stress, and it also helps you on tough days by automatically saving for you as you are spending. Some apps are programmed to make payments rounded off to the nearest whole number and save away the “change” you would receive if the transaction were done in cash.

Why is saving important?

Saving provides a financial “backstop” and provides financial security and freedom, and it also secures you in case any financial emergency arises. One can avoid debt, pay off loans, live their dream life, and avoid further debt if they have saved a sufficient amount.

Which are the apps like Jar?

Some of the apps like Jar

Gullak
Cred
Spenny
Fello
Wizely
Fi Money
Jupiter
YNAB
Deciml

Which is better in Gullak vs Jar?

Gullak and Jar are both digital savings apps that help you save money easily, but they work a bit differently. Gullak focuses on automating small savings by rounding off your daily expenses and putting the extra change aside, making saving effortless. Jar, on the other hand, also saves your spare change but invests it directly into digital gold, helping your savings grow with potential returns. So, if you want simple, automatic saving, Gullak is great. But if you want to invest your small savings in gold, Jar is a better choice.

July 18, 2025

A Non-technical Guide for Investing in a SaaS Startup
Investing in a software-as-a-service (SaaS) startup can be a lucrative opportunity for those looking to diversify their portfolio and support innovative companies. SaaS businesses provide subscription-based access to software over the internet, rather than traditional one-time purchases or licensing. This business model allows for recurring revenue streams and the potential for long-term growth. However, it’s important to thoroughly research and evaluate the potential risks and rewards before making any investment decisions.

Investing in a SaaS startup can be risky, but it can also be very rewarding. By choosing a strong, well-established company, you can set yourself up for long-term success and potentially earn a significant return on your investment.

In this article, we will explore some key considerations for investing in a SaaS startup, including the market landscape, financial performance, and management team. This article is exactly about that. We will go top to bottom about everything that one needs to know before investing in a SaaS startup.

What Is a SaaS Startup?
Things to Know Before Investing in SaaS
How SaaS Is Different From Other Startups
The Business Model of a SaaS Startup
Growth and Potential
Best Practices Before Investing

What Is a SaaS Startup?

A SaaS (Software as a Service) startup is a company that offers a software application on a subscription basis. Instead of purchasing the software outright and installing it on their own computers or servers, customers pay a recurring fee to access the software over the internet. This business model allows customers to use the software on a pay-as-you-go basis, without having to make a large upfront investment in hardware or IT infrastructure. SaaS companies typically host the software on their own servers and provide access to it through a web browser or other means. Some examples of SaaS startups include cloud-based productivity tools, customer relationship management platforms, and e-commerce platforms.

Things to Know Before Investing in SaaS

If you are considering investing in a SaaS (Software as a Service) startup, it’s important to understand some key aspects of the business model and the industry. Here are some things to consider

Business model: SaaS companies typically sell subscriptions to their software, rather than selling it as a one-time purchase. This means that the company’s revenue is generated from ongoing customer payments, rather than from upfront sales.

Target market: It’s important to understand who the company’s target market is and whether there is a large enough demand for the product.

Competition: It’s also important to understand the competitive landscape and how the company’s product compares to its competitors.

Growth Potential: Look for signs that the company is growing quickly and sustainably, such as a growing customer base and increasing revenue.

Team: Consider the quality and experience of the company’s management team and its ability to execute its plans.

Financials: Review the company’s financial statements to get a sense of its financial health and future potential.

Risk: As with any investment, it’s important to consider the potential risks involved. These may include technological risks, competitive risks, and regulatory risks, among others.

It’s also a good idea to seek the advice of a financial advisor or professional before making any investment decisions.

How SaaS Is Different From Other Startups

Even though these sorts of startups are also startups and they too become unicorns, there are some inherited differences between these. There are several factors that make SaaS startups different from regular startups

Business Model

SaaS startups typically operate on a subscription-based business model, where customers pay a recurring fee to access the product or service. This is different from traditional startups, which may sell products or services on a one-time basis.

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Customer Acquisition

SaaS startups often rely on digital marketing and sales tactics to acquire customers, while traditional startups may rely more on traditional marketing and sales methods.

Customer Retention

SaaS startups typically have a higher customer retention rate due to the recurring nature of their subscription model. Traditional startups may have more fluctuation in customer retention due to one-time purchases.

Revenue streams

SaaS startups often have steadier revenue streams due to their recurring subscription model, while traditional startups may have more unpredictable revenue streams.

Scalability

SaaS startups are often more scalable than traditional startups due to their ability to easily add new customers through their subscription model.

Overall, SaaS startups differ from traditional startups in their business model, customer acquisition and retention tactics, revenue streams, and scalability.

The Business Model of a SaaS Startup

A business model is a way a company generates revenue and profits by selling products or services to its customers. It outlines the different elements of the company’s operations, including its target market, marketing and sales strategies, and financial projections. Business models can vary widely depending on the type of industry and the specific needs of the company. Some common business models include subscription-based models, pay-per-use models, and freemium models.
There are several factors that you can consider when evaluating the business model of a SaaS (Software as a Service) startup

Revenue Streams

A SaaS startup typically generates revenue through subscription-based pricing models, where customers pay a recurring fee to access the software. Look for a startup with multiple revenue streams, such as upsells and cross-sells, as this can increase the overall stability of the business.

Customer acquisition costs

It is important to consider the costs associated with acquiring new customers, as these costs can impact the profitability of the business. Look for a startup with a high lifetime value (LTV) to customer acquisition cost (CAC) ratio, as this indicates that the company is generating a high return on investment for each customer it acquires.

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Churn rate

The churn rate is the percentage of customers who cancel their subscriptions over a given period of time. A high churn rate can be a red flag, as it indicates that the startup is having difficulty retaining customers.

Scalability

Look for a SaaS startup with a scalable business model, meaning that the company can easily expand its customer base and increase revenue without incurring significant additional costs.

Market demand

Consider the size and growth potential of the market in which the startup operates. A startup with a product or service that meets strong demand in a growing market is more likely to be successful.

Competitors

It is also important to consider the competitive landscape in which the startup operates. A startup with a unique value proposition and a competitive advantage over its competitors is more likely to succeed.

Growth and Potential

The growth and potential of a SaaS startup are determined by a variety of factors, including market demand, competitive advantage, customer acquisition and retention, financial stability, and scalability. Companies that are able to effectively address these factors are more likely to experience growth and success. For example, a SaaS startup with a unique product that addresses a specific need in the market and has a strong customer acquisition and retention strategy is more likely to experience growth than a company with a generic product and poor customer service. Similarly, a SaaS startup with a strong financial foundation and the ability to scale its operations is more likely to experience growth than a company with weak financials and limited scalability. Overall, the growth potential of a SaaS startup is largely dependent on its ability to effectively address the key factors that drive growth in the industry.

There are several factors that can be considered when evaluating the growth potential of a SaaS Startup

Market Size

A large and growing market can provide a strong foundation for the company’s growth. Look for a market that is large enough to sustain the company’s growth over the long term.

Product-market Fit

Does the company’s product or service solve a real problem for its target market? A product that meets a strong customer need is more likely to experience growth.

Competitors

Analyse the competitive landscape to understand the company’s position in the market. A company with a unique value proposition and minimal competition is more likely to experience growth.

Pricing

Consider the company’s pricing strategy and whether it is sustainable over the long term. A company that charges a higher price for its product or service may have more room for growth than one that charges a lower price.

Customer Acquisition Cost

Look at how much it costs the company to acquire new customers. A company with a low customer acquisition cost is more likely to be able to scale its business.

Customer Retention

High customer retention rates can be a sign of a strong product or service. A company with a high retention rate is more likely to experience growth.

Revenue Growth

Look at the company’s past revenue growth to get a sense of its potential for future growth. A company with a history of strong revenue growth is more likely to continue growing in the future.

Overall, it is important to consider a variety of factors when evaluating the growth potential of a SaaS startup.

Best Practices Before Investing

While the best practices that you can follow before choosing a SaaS startup to invest in can be a lot easier than it looks. As a rule of thumb, you can look for these check pointers in any Startup that uses software as a service.

Financial Stability: Look for a company with a strong financial track record, including steady revenue growth and profitability.

Customer Base: Look for a company with a diverse and growing customer base, as this can indicate a strong demand for the company’s products or services.

Product Differentiation: Consider whether the company’s products or services stand out from the competition, as this can be a key factor in attracting and retaining customers.

Management Team: Look for a company with a strong and experienced management team that is capable of executing the company’s business plan and driving growth.

Scalability: Consider whether the company’s products or services can be easily scaled to meet the needs of a growing customer base.

Market Opportunity: Consider whether the company operates in a growing market, as this can provide a strong foundation for long-term growth.

Intellectual Property: Look for a company that has strong intellectual property protections, such as patents or trademarks, to help protect its products or services from competitors.

Exit Strategy: Consider whether the company has a clear exit strategy, such as an IPO or acquisition, as this can help you maximize your investment returns.

Conclusion

Investing in a SaaS startup can be a lucrative opportunity, but it also carries its own set of risks. It is important to thoroughly research the company and its business model before committing any funds. Look for a company with a clear mission and vision, a solid customer base, and a track record of success. Additionally, be sure to consider the financial stability of the company and its ability to generate steady revenue streams.

Just remember to do your due diligence and weigh the pros and cons before committing any funds. With the right approach, investing in a SaaS startup can be a smart move that pays off in the long run.

FAQ

How do I fund a SaaS startup?

The four types of SaaS funding are as follows
- Venture capital
- Angel investment
- Incubators/Accelerator
- Revenue-based financing & MRR Lines
Why SaaS is a good investment?

SaaS software lives online and there is no physical product to manage, ship, store, and manufacture. That significantly reduces the time, cost, and manpower required. That allows SaaS businesses to launch with less capital and increases their profit margins.

Why is SaaS so profitable?

SaaS companies tend to have low churn and high renewal rates, resulting in high customer lifetime values with a good sales team selling a product that works should be able to generate customer retention rates above 90% and revenue retention at or above 100%.

What percentage of SaaS startups succeed?

Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure a good product positioning helps achieve customer fit and reduces customer dissatisfaction.
January 27, 2023
Investing in Foreign Stocks: How To Invest In Foreign Stocks From India?
There’s a well-said quote that “When money speaks, no one in the entire universe checks the grammar”. That’s true, no doubt, and the whole world acknowledges this truth right now.

If in the foreign stock market, the value of the share a person has bought increases, the financial profit out of it gets unimaginable hype. Just as an example, Warren Buffet, at the age of 11, had made a profit of 40* times than his investment. His twenty-dollar investment turned into 800 dollars at the end when he withdrew his earnings. One needs to put money into the perfect hole if they want to surpass other competitors in the league. For that, the best place is no doubt ‘The Stock Market’.

Why Should We Invest In Foreign Stocks?
How To Invest In Foreign Stocks?
How Much To Invest In Foreign Stocks?
Taxation On Foreign Stocks Investment?
Conclusion
FAQs

How to trade in foreign stocks from India?

Why Should We Invest In Foreign Stocks?

Have a look at your daily life. You will notice, being in any corner of the country, you have been using so many international brands. Some brands are so integrated into our lives that it becomes difficult to imagine a day without them.

Products of Apple, Google, Amazon, Netflix are flourishing every second. These international brands have competitive skills and can never let their brand down. By imagining the growth and market value of these brands, you can imagine how gigantic these foreign stocks can skyrocket your investment.

As these brands have significant uses in our daily life, and if these uses gain a massive profit for you, then it will be a wiser choice to invest in these foreign stocks.

How To Invest In Foreign Stocks?

How to invest in Foreign Stocks

Stock investment is now becoming easier. Many agencies and brokerage houses are flourishing all over the world. The international stock investment is now connecting its network everywhere.

One crucial thing everybody should understand before going with any brokerage house. Many scams and fraud brokerage houses are also settled in the market. The bunch of crooks can engulf your entire investment and leave you with a considerable loss.

If you are new in stock investment or have little knowledge, then you might have heard about Karvy Stock Broking. This particular brokerage house did a massive scam of 2800 crores. It reduces the trust of many future investors. The Karvy investors bear a massive loss due to this scam. The vital lesson we have learned here is “to follow the big names”. It would help if you stuck with a big brokerage house providing these services with years of experience. They must have delivered a decent amount of profit to its wide users.

You may belong from any country, some big brokerage houses must be there. Do healthy research, talk to different experiences in esters, and then decide on a good brokerage house. In India, some big names include ICICI Direct, HDFC Securities, Axis securities. They have tied up with foreign brokerage houses. You can prefer any one of these. Some of the most famous apps are Groww, Upstox, and Angel Broking.

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How Much To Invest In Foreign Stocks?

This is one of the most asked questions. The direct answer of this amount varies with the brokerage house. Along with that, your investment amount also decides your transaction rate. You could see the compulsory transaction charges in almost every brokerage house. The transaction charges, at a minimum, can be from 5 US dollars to $15. At maximum, it can go up to $50 in the same cases. It depends upon the stock you choose from which country. You can invest in more than 18,000 stocks as per their presentation and explanation webinar and seminars. Better it would help if you compared all the charges and commissions of all the brokerage houses.

Another necessary charge that can be applied to cases of investment is the currency conversion rate. Depending on the company’s stocks based on which country, the invested money needs to be converted according to the currency of the respective country. A small charge may be there by the respective banks for the currency conversion. Some mobile apps also provide investment services with similar, maybe lesser charges, and some have zero transaction charges. The services which provide zero transaction charges will ultimately cut some commissions from the investment returns.

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Taxation On Foreign Stocks Investment?

If you’re gaining some capital gain, then taxation is no doubt terminology. You must be paying taxes to the respective country’s government, according to Indian taxation rules. Whatever investment you are going to do that will be according to the debt fund taxation. The fund withdrawal is divided into 2 set periods.
- Short-term capital gain
- Long-term capital gain
The taxes will vary with your withdrawal period.

One is the short-term capital gain which is a period of fewer than 3 years. If within your investment period you withdraw your amount before 3 years, then taxation will be according to your tax slab. According to the 2nd withdrawal rate, if you withdraw your amount after 3 years, the taxation will be 20 percent with indexation benefits. This will be your long-term capital gain. One important thing you should consider is that if you’re gaining some dividends in such cases, it will be added to your normal income. You have to pay tax for it; it will be more complex in such cases. You need the required documents to show the government for significant clarifications.

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Conclusion

These were the most prominent ways to invest in the foreign stock market and extract your money from it. But with the international market, the probability of risk rises too and that, in turn, raises the chance of heavy loss if the Sensex crashes. Keeping the risks aside, the above three ways are the easiest ways to access the International market from India without mobilizing. The ways are all legit and can serve the right person with the tastiest profits.

To make more significant profits from foreign stocks, one must, in the first place, do a complete analysis of how the market there is and what can be the possible pros and cons of investing in their market. The amount of profit from the share market always lies on how good a person can foresight the market value keeping in mind all the current affairs. That’s the best way to make profits from the equity market.

FAQs

Can we invest in foreign stock markets from India?

Yes, we can invest in foreign stock markets from India.

How much can we invest in foreign stocks from India?

As per the RBI notification in the Liberalised Remittance Scheme (LRS), an Indian resident individual can only invest up to $250,000 in foreign stocks per year.

Is stock trading legal in India?

Yes, Stock trading is legal in India. Securities and Exchange Board of India (SEBI) manages the rules, regulation and supervision of the stock markets in India.
September 10, 2021
Mutual Fund Industry in India – Market Size, Major Players, Current Condition
Nowadays, people are working for future prosperity, where something you have earned in the present will reflect as a beget in the future; that too something huge in return.

Have you heard of Mutual funds, where a pool of money is collected from many investors to be funded in securities, bonds and other money market instruments? A Mutual fund plays as an investment as well as a company. Mutual funds works, where you as an investor buy a unit of share of a part of the mutual fund say as, portfolio’s value. Therefore, technically, the investor buys partial ownership of the company and its assets.

If the funded amount showed positive returns which highly depends on the securities the investors decided to buy, then the investors receive profit, while in the case of deprivation in the return; vice-versa. The investor of mutual funds earns their returns in three different ways such as- dividends, Capital gain and a hike on the mutual fund’s scheme.

Classification of Mutual Funds Industry in India
Market Size of Mutual Fund Industry in India
Recent changes by SEBI in the Mutual Fund Industry in India
Major Players in the Mutual Fund Industry in India
Current Condition of the Mutual Fund Industry in India
FAQ

Classification of Mutual Funds Industry in India

Equity Funds:

Most prevalent mutual fund schemes in India where investors participate in stock markets in the long run because the return in those markets is comparable high to others.

Sector-specific fund

These mutual funds have high risk in terms of high potential return, where the investors fund their money in specific sector segments such as mining, banking, infrastructure etc.

Index funds

Index mutual funds are a medium risk factor, to those who don’t want any fund manager to manage their returns.

Tax saving funds

These funds are a tax deduction, where these investments have a 3 year lock-in period that plays as tax benefits to the investors.

Debt Funds

These ilk of mutual funds are credit risk, which has a low-risk appetite as well as low outcome. Debt funds are suitable for those investors who are coveting steady income from the fixed investment such as Government bonds or debentures.

Money Market Funds

Investors who are seeking reasonable returns in the investment over a short period of time can enroll into money market funds. Moreover, it has a low-risk factor where the return comes in liquid form so it will be a reasonable return on investments.

Hybrid Funds

It is similar to Balanced funds, despite the proportion of equity assets being juxtaposed to balanced funds. This kind of mutual fund is highly recommended to retired or geriatric who expect low risks.

Balanced Funds

Balanced mutual funds divide the investment between equity and debt mutual funds, where moderate returns with comparatively low risk vary according to the market risks.

Open-ended funds:

Here, the investor can enter, redeem or exit at any point in time because an open-ended mutual fund doesn’t have any fixed maturity period

Close-ended funds

Close-ended funds have a fixed maturity date, so the investors can only enter into the market during the initial period of any mutual funds scheme known as the new fund offer; Furthermore, their investment can be redeemed only when the maturity period expires.

Gilt funds

These mutual funds invest only in Government securities, which has no credit risk associated with their investment but has a high interest risk rate.

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Market Size of Mutual Fund Industry in India

Mutual fund value as a part of individual wealth in financial assets

The mutual fund industry in India was established back in the year 1963 at the launch of Unit Trust of India by the Government of India. The first very step to the millennials happened in 1964, where UTI introduced the first mutual fund scheme in India and public sector enterprises likewise SBI, Punjab National Bank, Indian Bank, and Bank of Baroda entered the scheme, which was worth 6,700 Crores at the end of 1988.

After a great heyday in India regarding mutual funds, the industry colluded to open a portal for the private sector and by 1993 onwards India has burgeoned in the Mutual fund Industry.

According to the statistics, it is reported that the Indian mutual fund industry had assets under management of 31.43 trillion as of March 2021 which resulted in a jump of 41% in fiscal 2021.

Recent changes by SEBI in the Mutual Fund Industry in India

In June 2021, some amendments were made to SEBI regulation 1996, where they should comply with those new rules of the mutual funds’ stated by 1st September 2021. The mutual fund is required to share details of risk, performance, outcomes, portfolio to investors only for the scheme they have invested in.

Major Players in the Mutual Fund Industry in India

The money invested in the mutual funds is managed and the schemes are operated as per the regulations of mutual funds by entities registered under the companies act for this specific purpose and they are known as Asset Management Companies. The major AMC offering services in India 2021 are:
- SBI Mutual Fund
- HDFC Mutual Fund
- ICICI Prudential Mutual Fund
- Reliance Mutual Fund
- Aditya Birla Sun Life Mutual Fund
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Current Condition of the Mutual Fund Industry in India

The Mutual Fund Industry’s Assets Under Management (AUM) saw a rise of 41 per cent in FY 2021. As of 30th June 2021, the AUM was valued at INR 33.67 trillion. In fiscal 2021, the biggest attraction was the corporate bond funds with net inflows of INR 3,299 crore. The highest net outflows of INR 28.923 crore were seen in credit risk funds.

Conclusion

Indian People are big fans of Cricket and the players too. And these cricketers are big fans of Mutual Funds or it seems as they say “mutual funds SAHI HAI!”. The mutual fund industry is rapidly growing and the SAHI HAI campaign that was launched in 2017 has contributed a lot to this growth as people are aware of mutual funds and results in investor education.

The first quarter of FY 21-22 added 12 lakh investors to the fast-growing mutual fund industry in India. As more people learn about the benefits and security provided by mutual funds, the industry is expected to see favorable growth in the coming years.

FAQ

What is the mutual fund industry?

Mutual Fund Industry are the companies that pool money from various investors and invests the money in securities like stocks, bonds and short term debt. A portfolio is the combined holdings of the mutual fund of the company.

What is the total revenue of the Mutual Fund Industry in India?

As of 30 June 2021, the AUM (Assets Under Management) of the Indian mutual fund industry is around INR 33.67 trillion. The AUM of the Indian Mutual fund Industry as of 30 June 2016 was INR 13.81 trillion. The industry has seen a two-fold increase in the span of 5 years.

Who is governing and regulating the mutual fund industry in India?

Mutual funds are primarily regulated by the Securities and Exchange Board of India (SEBI). The approval of the Reserve Bank of India (RBI) on a mutual fund is required to provide a guaranteed returns scheme. The Ministry of Finance of India acts as the supervisor of the RBI and SEBI. The mutual funds are regulated by SEBI, RBI, the Companies Act, Indian Trust Act, Stock exchange and the ministry of finance.
August 27, 2021
What are Stocks & Bonds and Which one is Right for You

Stocks and bonds should be a common term that everyone should know. But sadly, most of us don’t have adequate knowledge on what a stock or bond is. Here we can look at the meaning of stocks and bonds and even analyze which one is the best option for you as an individual.

What are Stocks
Benefits of Stocks
What are Bonds
Benefits of Bonds
Which one is Right for you
FAQ

What are Stocks

Stocks represents the ownership of a fraction of a corporation. Most of the time when a company requires extra capital, they list their company’s stocks on the stock market. In simple terms, they sell a part of the share of their company to the general public and in return, they would receive money.

When you buy a share of the company you become an owner of the company. The person who buys the shares of the company will be called an investor and the company which lists their stocks will be a Public limited company.

The companies will have to show their business activities every year to the general public. It will be available to each and every individual even if you don’t hold a share in the company.

There are two groups of people in the stock market. One group are investors who buy the shares of companies and hold them for years expecting the share prices to rise. The second group is traders – they buy and sell different shares of different companies in a short period of time mostly in a single day.

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Benefits of Stocks

Stocks are considered to be risky. But if invested wisely you would get unimaginable returns from it. Stocks are also called as equities. People consider stocks as one of the investment options. Stocks have proven to beat the inflation rates over the years and is a form of security that shows that you hold a piece of ownership in the company.

Certain companies even provide dividends to their stockholders. Dividends are part of the profits the company earns during the year. So, in addition to the increasing of the value of stocks, you would even receive a part of the company’s profits with it.

Bombay Stock Exchange

What are Bonds

Bonds are also a financial instrument. In simple terms, if the company or the government requires money, they issue bond certificates. Sometimes government would require some funds to develop a new road or come up with new infrastructure in the city or companies. The government would want to open new branches at that time so they would opt to raise funds through the issue of bonds.

When you buy a bond certificate you are lending money to the government or the companies. They will have to pay back the money they owe you plus the interest.

There are different types of bonds and there are agencies that rate the bond. The bond certificates with the highest rating will be the safest bond and vice versa.

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Benefits of Bonds

Bonds are less risky than shares. They provide higher returns compared to bank deposits. There are certain bonds that are tax-free or even charged less tax compared to other instruments. Bondholders will have more preference than shareholders in a company.

If the company is closing down, the bond holders will be paid first and then the shareholders will be paid. However, while buying a bond one should wisely choose it according to the credit ratings given to the bonds and a proper check about the company issuing the bonds.

Which one is Right for you

Stocks and bonds have their own advantages and disadvantages. Stocks are considered to be riskier than bonds. Whereas stocks can provide really high returns than bonds. If you are ready to take high risks you can invest in stocks but if you want comparatively lower risk then you can go for investing in bonds.

However, one cannot blindly invest in either stocks or bonds. Before you invest in stocks you will have to learn the basics of the stock market, fundamental and technical analysis. You should always do your own research before investing in stocks and never invest based on anyone else’s advice.

Even investing in bonds requires prior research. You will have to check the ratings and then invest in bonds. Certain investors invest in bonds and stock markets together to manage their risk. They will invest in proper ratios so that they will be able to get an average return from both instruments.

Choosing to invest in stocks or bonds can be according to your risk appetite.

FAQ

What are the 4 types of stocks?

Growth stocks, Yield stocks, IPOs, and Defensive stocks are the 4 types of Stocks.

What is the safest investment?

Certificates of deposit (CDs), money market accounts, municipal bonds and Treasury Inflation-Protected Securities (TIPS) are among the safest types of investments.

What stocks lost the most in 2020?

Occidental Petroleum Corp, (OXY) Coty (COTY), Marathon Oil Corp, (MRO) TechnipFMC (FTI), Carnival Corp. (CCL) stocks lost the most in 2020.

Conclusion

If you do not have the time to do the research of a company there are companies that invest on behalf of you. There will be fund managers who would invest your money on behalf of you and provide you with the returns. Those are called Mutual fund companies. Now there are apps like Groww, smallcase, Etc., which help you in investing in bonds and stocks.

March 17, 2021
5 Fast-Growing Businesses You Should Invest In

Entrepreneurs and people looking to invest in businesses have never had it better than they do today. Businesses nowadays, are not only claiming a niche for themselves, solving numerous user problems and ushering in the future of the modern era, but they are also attracting huge wealth. Stock markets are expanding each day and the values of the shares of the companies are ever-expanding, setting new records with each passing day. Such investments are all coming from venture capitalists (VCs), angel investors, and other startup enthusiasts or businessmen.

Though investing in growing businesses can seem to be a shortcut to making a huge amount of wealth in a short time without much brainstorming, it is not exactly what it looks like. Churning out a good amount of money by investing in startups and businesses is a tough nut to crack even for the investing giants, who also incur huge losses in the process. However, there are processes to follow, much experience to gather, and a good amount of knowledge to grasp, which will lead you towards becoming one with the successful investors.

Yes, if you’re planning to jump on this bandwagon and grow your money with short-term investments in a business, now is the time. However, the first step is to decide which industry you should invest in.

To start with this process, here we’ve put together a list of the fastest-growing sectors to help you with this decision of investment.

Here are the top 5 industries that are currently growing at a quick pace in India:

Food Industry

With continuously higher annual contributions to the international food trade, this is one of the fast-growing businesses, which makes it a good bet for investors and business people alike.

The food market and its survival is essential for mankind. Besides, the latest trends that are fuelled by the research and development in the market are making foods healthier and more appetising than ever. Food choices are increasing and conveniences to procure food are decreasing, and all of that is happening due to the ever-increasing potential of the food market. The revenue in the food market of the US amounts to $8.77 tn in 2022. Food market is growing all across the globe really. Even in India, we see a huge rise of food and foodtech startups that are innovating the purchase and delivery of food products. From food processing giants like Nestle, Parle, Britannia, Amul, and Haldiram’s, to food delivery startups like Zomato, Swiggy, to the new-age meat startups like Licious and TenderCuts, vegan foods and plant-based meat startups, everyone is contributing largely to the food industry of the country and exploring new possibilities for themselves and their investors to grow.

Restaurants and food delivery businesses throughout the nation are seeing rapid growth as well. Consumers in the country are also spending far more on specialty gourmet and healthy foods than they did in the past, which makes food retail an attractive option. This sector offers an unlimited potential for high profits and ROI, particularly in segments such as food processing, packaging, and value addition. The Indian gourmet food market has been valued at $1.3 bn, which is growing at a CAGR of 20%.

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Food Industry-

Tourism Industry

India offers an endless variety of attractions for both foreign and domestic tourists, from historic monuments to lush natural reserves, quiet hill stations to bustling markets, and more. In recent years, the tourism sector has picked up tremendously and is one of the fast-growing businesses, especially with a rise in disposable income among young professionals. Rather than heading to international locations for vacation, Indians are spending more time and money exploring different parts of the country. This makes the tourism and hospitality industry a great choice for investors.

The travel and tourism industry’s contribution to the overall GDP of the nation was estimated at $121.9 bn in 2020. This will further rise, according to the latest reports, and would reportedly be reaching nearly $512 bn by 2028. MakeMyTrip, Yatra, Goibibo, EaseMyTrip, ClearTrip, and more such players are widening opportunities for the Indians to travel at their ease anywhere they want.

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Healthcare Industry

Along with an increase in the average life expectancy and income levels, growing awareness about health and wellness has contributed to the rapid growth of India’s healthcare sector. This has also brought the medical sector into the category of fast-growing businesses.

In addition to the evolution of hospitals, clinics, and healthcare centers, research and development have significantly increased in segments like medicines, their delivery, alternative therapy, health insurance, medical devices, and infrastructure, and more. Don’t forget that India is also a leading medical tourism destination, with people from around the world heading here for dental treatment, cosmetic surgery, and other healthcare aids.

Looking at the growth of the healthcare sector in India, while the hospital industry in India is growing at a CAGR of 16-17% and will soon reach $132.84 bn, the pharmaceutical sector of India is worth $42 bn, courtesy of the pharmaceutical giants operating in India. The pharmaceutical sector of India is positioned 3rd in terms of volume and enjoys the 13th place in terms of value as per the recent surveys.

This growing healthcare sector is now flooded with numerous startups like 1Mg, HealthKart, mFine, Netmeds, Practo, PharmEasy, MediBuddy, HealthifyMe and more, which are strengthening healthcare across various segments and beefing up its offerings.

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Retail Sector

The retail sector in India has seen immense changes and growth in the last few years, especially after the emergence of the e-commerce and online shopping space. With the world’s second-largest middle class that also has a high disposable income, competitive pricing, and rapid digitalization of the retail space, India currently ranks 5th on the list of global retail destinations. From small-scale startups to well-established giants, the retail industry offers something for every investor so much so that the would-be entrepreneurs are also practically spoilt for choice in this industry!

Though the retail market was identified as a largely unorganised sector earlier, it is fast bringing an organised structure in place. The organised portion of the retail sector is now more than 50% of the industry, and this growth has manifested in just teh period between 2012-present. The modern retail industry is now expected to grow at a CAGR of 15% and will even estimated to increase to 18% by the end of 2025.

So, if you are looking for investment in the fast-growing businesses of now, then the retail industry is definitely one of them. Besides, with the retail giants like the Tata Group, Reliance Group, Aditya Birla Group, D-Mart and more, and the growing talks of superapps like TataNeu and that of the ONDC and how it will change the retail sector, the retail industry is definitely a dream pick for the investors.

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Retail Sector in India

Personal Care

The range of products and services offered by India’s personal care industry has undergone tremendous changes over the years. Today, almost everyone is willing to spend more money on a variety of organic, handmade, and natural alternatives for their daily use. These include soaps, shampoos, makeup, hair styling products, and intimate hygiene solutions.

The beauty and personal care market in India has been estimated at $24.53 bn in 2022, and is expected to scale to $33.33 bn by 2027, the growth of which is estimated at 6.32%.

Selling through online portals surely opened up more opportunities for small business owners and the larger ones. Besides, quality beauty and personal care brands and their products are made available easily online by the D2C beauty and personal care brands like Nykaa, Plum, Tattva, Mamaearth, Wow Skin Science, Purplle, and more. Also, the personal care giants like ITC, HUL, Dabur, Godrej and its subsidiaries, Colgate, etc., are always renovating their products and revisiting their quality and effectiveness to give the startups a fight. Moreover, scopes are always increasing in wedding planning, tattoos, and piercings, spas, massage therapy, and other related sectors.

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FAQs

What is the fastest-growing retail store?

Retailers Rising to the Top – Based on these metrics, activewear brand lululemon is the world’s fastest-growing retail brand for the second year running. Famous for its culture of accountability and global community events, the brand has struck the perfect balance between a seamless online and offline experience.

What is the role of the food industry?

The role of the manufacturing food industry in relation to the provision of foods for the weanling encompasses 4 main objectives viz. customer satisfaction, safety, providing product information, and the maintenance of commercial viability.

What is the meaning of the tourism industry?

In its broadest sense, the tourism industry is the total of all businesses that directly provide goods or services to facilitate business, pleasure, and leisure activities away from the home environment.

October 17, 2020