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Tag: Benefits Of Guest Blogging

  • 4 Types of Guest Posts that will Surely Drive Traffic to your Website

    Here’s a fun story:

    Jon Cooper, a writer from Point Blank SEO, established himself as an SEO expert by writing a guest post on Moz. The article, ‘the Complete List of Link Building Tactics’ generated 400 visitors on Moz.

    Moz marketed the blog on their homepage and it kept getting 10-20 visitors even after 2 weeks. The popularity got Jon 2 clients that he signed, and then denied more work, as he, “didn’t have the time”.

    Too much work…every marketer would like this problem.

    The point is, Guest Posting is the best inbound marketing strategy that exists. You might see fewer results in the beginning, but it’s fruitful in the long run. When readers come across your content on authoritative sites, they start trusting you and reach out to you for business.

    A study by Social Marketing Writing states that 62.96% of readers find blogs with multiple authors more credible. Neil Patel says,

    “I’ve tried many inbound marketing strategies but guest blogging remains my most treasured tool.”

    With quality content, guest posting can line up website visitors for you – the parade won’t stop.

    WIDGET: leadform | CAMPAIGN: Link Building

    Now the question is:

    What Type of Guest Posts should you post?

    There are different types of blogs. Writers share their experiences, tips and tricks, and interviews. You should start by analyzing what the website generally shares. See which blogs get the most traction, so you can pitch them exactly what their audience likes.

    But not all blogs guarantee backlinks like these. These types of blogs are, what I call, backlink magnets:

    1. Data Report
    2. Case Study
    3. A Thought Leadership Article in your Niche
    4. A How-To or Guidance Blog Post
    FAQ

    1. Data Report

    A data report is what establishes you as an expert. Readers love data; especially businessmen, who are ready to swipe the card if they trust your work. You can use Google surveys to extract data by asking relevant questions.

    Another way to get data is by using software that allows competitor research like SEMrush’s Competitor Analysis Tool. These tools provide valuable information about a company’s marketing campaign which you can use to your advantage.

    A data report may include:

    • The most tracked keywords in the digital marketing industry
    • How many blogs does X retailer publish in a month?
    • 85% of companies prefer short-form content over long-form
    • 79% of advertisers on Meta prefer paid options

    Companies are interested in this data for several reasons:

    • To get ahead of their competition
    • To track the market
    • To build their campaign

    That’s why there’s a higher chance of them clicking on the link.

    President of 10x digital, Holly Rollins explains that data is the most sought-after content type. Survey-based content speaks to all audiences whether it’s in a blog or social media post.

    2. Case Study

    A case study is a great piece of content to have under your belt. It enhances your reputation in the market. Data and statistics provided in a case study build your credibility as a brand.

    You can link a case study to a relevant blog to prove a point.

    Once you’ve written an authentic case study, say, about a client who got 10,000 website visits through backlinks. You can link that easily to a blog titled, ‘5 ways to get website visitors through backlinks’.

    If you link a case study to an appropriate blog – where it doesn’t seem forced – more readers will click on it.

    More examples:

    Case Study: How long does it take client X to rank on the top three search results?

    Blog topic: A guide to get your content on the first page

    Case Study: How many guest posts do you need to write in a month?

    Blog Topic: The power of guest posting

    Having more than one angle for each case study can get you more links with fewer efforts. A case study titled, “Zero to Hundred backlinks”, can be linked with more than one blog. For instance:

    1. 7 Ways to generate backlinks

    2. What is a backlink? How to get more?

    3. How to get backlinks for small businesses?

    3. A Thought Leadership Article in your Niche

    A thought leadership article from CEO or Founder reflects expertise. Take this for example,

    “Link Building is the strongest brick in the foundation of your marketing campaign”, says David Hasselhoff, CEO of Core Digital.

    When you use these as links in your guest blogs, readers assume your expertise. They are tempted to find out what a leader of a marketing firm considers best. Thought leadership blogs support your link-building efforts while proving the legitimacy of your content.

    Although you should consider these points before you link an article with a guest blog:

    • It must support the guest blog and shouldn’t look forced
    • It backs up the point that you’re making in the guest blog

    Remember that the CEO doesn’t have to write the blog himself. It’s a part of a marketing campaign so a writer can curate the blog and include quotes and suggestions from the CEO.

    4. A How-To or Guidance Blog Post

    A good old ‘How-To’ blog never goes out of fashion. No matter what your niche is, your target audience is bound to have queries. Tap into this opportunity and solve with content.

    Website owners across the globe are always on the hunt for valuable blogs that their readers. These are too precious to reject.

    Write an in-depth blog that explains something from root to tip. If you’re a marketer, you can choose topics like:

    • In-depth SEO – The Only Guide You Need in 2022
    • A Beginner’s Guide to Convert Leads Via E-mails

    Keep an eye on what your audience engages with on social media. Track their likes, comments, and shares to understand what topics they’re interested in. To make a blog even more engaging, add:

    • Graphs to explain data easily
    • Screenshots to prove a point
    • Actionable tips that they can follow

    The best and FREE tool to find what people want is Google. Just type ‘how to’, plus a keyword, and it will yank out a truckload of searches made every day. All you have to do is choose one.

    Bonus Tips for Guest Posting

    Since you are determined to generate backlinks, here are some bonus tips for you. These will help you create guests blogs consistently:

    1. Take topics from popular websites and pitch the ideas to smaller ones.

    2. Create a full-blown guide to explain a topic in detail. Cover everything necessary. Then, you can break it down into smaller blog pieces, and pitch them to various websites.

    3. If you’re a content writer, who writes about digital marketing, you can make your blogs specified to an industry. Make it – digital marketing for start-ups, digital marketing for small businesses, or digital marketing for SaaS.

    The same goes for SEO or Social Media Marketing. Tweak each blog with specifications for different niches, while the gist remains the same.

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    Conclusion

    Guest blogs drive traffic and establish authority for years on end. There’s no limit to how many visitors you can gain through guest posting if you do it long enough. No website can deny a quality content piece that adds value to the reader’s life. Use this to your advantage.

    FAQ

    What are the different types of posts?

    How-To Guides, Checklists/Cheat Sheets, Infographics, and Guest Blogging are some of the types of posts.

    What are guest posts?

    Guest posting is when a blogger writes content for another site to attract traffic.

    Are guest posts free?

    Yes, some guest posts are free but some are paid too. But if you choose free guest posting, then you might get less traffic on your website.

  • The Easiest Ways to Find Blogs that Accept Guest Posts

    Guest Blogging is the best way to enhance your SEO efforts. These are a sure-shot way of getting backlinks if your content can:

    • Enhance the value of the hosting site
    • Solve a problem for the readers

    That’s why websites all over the world look for creative content writers and guest bloggers who can write blogs for them. If you have something good to offer, you can pitch it to a site with high authority and get it linked back to yours. But first, you must find credible websites to pitch.

    WIDGET: leadform | CAMPAIGN: Link Building

    Let’s understand how can you find these sites too –

    • Get your domain ranking up
    • Build your backlink profile
    • Drive more content to your website

    Which Sites are Best for Your Guest Posts?
    How to Find the Best Guest Blogging Opportunities?
    Most Popular Digital Marketing Sites that Accept Guest Blogs
    FAQ

    Which Sites are Best for Your Guest Posts?

    Did you know, that there are 600 million blogs on the internet?

    A huge percentage of these actively hunt for guest blogs as they offer expertise and a fresh perspective. Guest blogs are as important for them as it is for you.

    According to a study by SEMrush, 76% of editors prefer 1-5 guest blog posts per week. But you need to figure out which sites are best suited for your content.

    For instance, if you’re an online marketing strategist, the best place for you to guest post would be digital marketing and content marketing blogs. You should target websites that have a similar target audience so they’ll take interest in your content.

    Here’s a checklist of everything you need to know about a website before pitching:

    • Check Domain Rank
    • Check the number of blog posts per week
    • Check monthly traffic
    • Check past guest posts and their performance

    All these are technical statistics that can’t be overlooked.

    Moreover, you should also consider that:

    • The website focuses on your niche
    • Readers of the blog will be interested in your content
    • The content gets good engagement (shares and likes)
    • The owner promotes their content on social media (This guarantees the same for your content)

    By following all these tips, you can filter out the top websites for your guest blogs.

    How to Find the Best Guest Blogging Opportunities?

    Network with other bloggers

    Networking is a brilliant way to increase your outreach. As per the statistics by SEMrush, 56% of guest bloggers write for multiple websites while 7% stick to only one.

    Find writers, website owners, and bloggers on social media and exchange knowledge about your respective niches. Just have a conversation.

    This works in most cases. All these people already get a lot of pitches but they’re more likely to accept from those whom they know. Build genuine relationships and then, you can pitch them to publish your blog on their website.

    Ask Google

    Google is the best, free-to-use tool out there. You can bring up a truckload of websites by typing your ‘keyword‘, followed by ‘guest posts’.

    For instance, if you want to find blogs about link building, you can type these:

    • Digital marketing “guest post by”
    • Digital marketing “guest post guidelines”
    • Digital marketing “accepting guest posts”
    • Digital marketing “submit a guest post”
    • Digital marketing “become a contributor”
    • Digital marketing “contribute to our site”
    • Digital marketing “guest column”

    You can copy and paste one of these points right now to find websites that will accept your guest blogs.

    Digital Marketing Keyword
    Digital Marketing Keyword

    The time you spend on competitor research never goes to waste. Use competitor research software to find where they’re getting backlinks from. You can try SEMrush’s Competitor Gap Analysis tool and Open Site Explorer.

    The software will provide you with the number of backlinks your competitors are getting and which ones are from guest posts. These are the websites that you can pitch to.

    Find Prolific Guest Bloggers

    If you’ve been a part of an industry long enough, you must know some writers whose names show up frequently on multiple sites. These are prolific guest bloggers. They have the knowledge and expertise in their respective niches, and websites love to have these bloggers write content for them.

    These names include Neil Patel, Tony Right, Adam Reimer, Robyn Johnson, Kevin Rowe, Allie Decker, and Caroline Forsey.

    Search for these writers on the web and find websites that they’ve written for. These are the websites that accept guest posts.    

    Ask the Twitter Bird

    Twitter search
    Twitter search

    Twitter is the go-to platform for anyone looking for guest bloggers. The number one reason is that website owners and bloggers post their requirements on Twitter.

    You can search for opportunities via hashtags and keywords.

    On top of it, guest bloggers share their content here which helps you to find sites that accept guest posts. All you have to do is pitch them.

    Communities and Directories

    Guest Blogging works, and businesses are well aware. That’s why guest blogging communities are in place to help both guest bloggers and website owners.

    MyBlogGuest is your go-to community to find guest blogging opportunities. You can also check out forums like DigitalPoint. These two are the holy trinity for anyone, who wants no-nonsense information about guest posting sites.

    As far as blogging directories are concerned, Technorati and Alltop are the places to be. They provide you with the most popular blogs in your niche so you can pitch them for guest blogging.

    They yank out the best of the best blogs which will guarantee a truckload of backlinks if you manage to seal the deal.

    Bravo! Marketer. It seems you’re all set to increase your website traffic and grow your business through guest posts. So, it’s time for a bonus tip.

    Here are the most popular digital marketing sites that accept guest posts:

    1. HubSpot

    2. Content Marketing Institute

    3. Ahrefs

    4. SingleGrain

    5. OnCrawl

    6. Woorise

    7. Venture Beat

    8. MarketingProfs

    9. Business 2 Community

    10. Blogging Wizard

    11. BuzzSumo

    12. Harvard Business Review

    13. Adzooma

    14. LiveChat

    15. Social Media Examiner

    Conclusion

    Guest Blogging is a two-way street. Websites need content just like you need backlinks. Therefore, you should maintain quality and write valuable content that to gain backlinks. Check out the websites mentioned above and start pitching today.

    FAQ

    How do I reach out as a guest blogger?

    Make your pitch to the guest bloggers, choose an interesting topic, write impressive content and be responsive.

    Are guest posts free?

    Yes, guest blogging can be paid and free too, but If you choose free guest posting, then you might get less traffic on your website.

    How do I find guest posting opportunities?

    Ask Google, find prolific guest bloggers and Spy on your competitor backlinks.

  • 13 Benefits Of Guest Blogging [For The Guest Writer and The Website Owner]

    You might be familiar with the term Guest blogging if you are serious about blogging. When you ask someone else to write an article for your website, it is called guest blogging.

    According to a survey, 60% blog writes 1-5 guest posts per month and 76% editor says that they publish 1-10 guest posts per week. It is something like featuring someone in your YouTube video. There are many benefits of guest blogging for everyone, viz., the writers, the website owner, and the audience. Let’s see some of the key benefits of guest posting.

    Benefits of Guest Blogging To Writers
    Benefits of Guest Blogging to the Website Owners
    Frequently Asked Questions

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    Benefits of Guest Blogging To Writers

    1. Starting The Career

    If you want to pursue writing for your future, but don’t have enough experience, then guest blogging might be perfect for you to have a boost. Try sending your articles to some of the best guest blogging sites and ask them to feature them on their blog. Observe the audience’s response to the article and then work to improve your writings. One of the few guest blogging benefits is that you can do this for free at the beginning in order improve your skills. Many guest blogging sites will be happy to feature you on their blog.

    If you already have a small blog, then you can consider guest blogging to make it a big one. A backlink is the most important factor to build authority. Another benefits of guest blogging is that you can get some backlinks from the website you guest blog for. Include one in between the article itself. Becoming a guest writer for blogs might give a boost to your own blog, however, this authority will not work if you are not consistent with your blog.

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    3. Feedbacks

    Guest writing helps you test your writing skills and get feedback from hundreds of people if you guest blog on a big platform. If you are not sure whether you are skilled enough to quit your job and rely on your blog, then you can become a become a guest blogger and test your writing first. You might already have a good response to your writing from your readers, but you can’t make this decision on the response of a bunch of people.

    4. Brand Awareness

    If you are a person who loves being famous, then you might love guest blogging. When you will frequently guest blog on different guest blogging sites, people will notice your name. If you are a guest writer, people will remember your name too. You can then create your influential brand on social media like Instagram or Facebook.

    5. Bring More Referral traffic  

    Guest writing for blogs will help you to drive more referral traffic to your site. Your guest blogging websites already have the relevant target audience base. Thus if you provide through your guest posts then they will automatically come to your site to read further. Many websites invite invite guest bloggers to increase their traffic on their own websites.

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    6. Let’s Talk Business now

    If you are a specialist in something, people might reach you with their problems via that guest blog you wrote. You can provide your email in the writer’s bio or link to your website. If you are good at guest blogging, people might even come to you for giving you a freelance writing opportunity. One of the guest blogging opportunities, is that you can just provide a link to your blog in the writer’s bio to divert some traffic and earn through your blog.

    7. Become An Expert

    Another guest post benefits is that it allows you to share knowledge among the relevant audiences. Ths why you can be a guest blogger and provide valuable information consistently while slowly build your credibility. Hence, why writing on a guest post site will help you position yourself in front of your Industry and become an expert in that particular field.

    How to be a Guest Blogger

    One of the main benefits of guest blogging is that you can earn some extra income by asking for payment in exchange for your blog. There are many other advantages you will come across when you will start guest blogging.

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    Benefits of Guest Blogging to the Website Owners

    1. Have a Break

    When you feature a guest blogger on your website, you get some time to spend on yourself. Guest article writing will hep you get a small break in between the work is great to boost your energy. So, have a break, have a guest writing on your site.

    2. New Content

    No matter how much you know, but there will be someone out there who knows more than you. You might be the world’s biggest expert in cybersecurity theories, but you can’t have expert level knowledge about everything related to computers. Which is why another guest blogging benefits, is that when you feature someone, you get to see the world from their perspective. It is great to have a change in your website, you can also convert your website into a guest blogging websites. Your audience will get to know something new and in a new style of writing.

    Yes, not only for the guest writers but this is a benefit to you too. Most of the guest writers will have their own blogs. So, they will give you a backlink in the near future. It will strengthen your authority over your guest post site.

    Generate Backlinks with Guest Blogging

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    4. Build Relationship

    Your relationship with the guest writer is not limited to that post only. You can invite guest bloggers again to write for your website, or you can even hire them if you like their writing and they are performing well. Moreover, you can collaborate with them on any project in the future.

    5. Expand Reader Base

    Your guest blogger may have fans of his/her own. One of the other guest blogging benefits is when you will post an article written by them, you will attract their fans too. Many of the best guest blogging sites use this tactic to get more traffic and subscribers.

    6. Earn Money

    You can monetize your website by adding a guest blogging feature and inviting many well known guest writers. If you have a strong audience base or a high amount of organic traffic on your guest post site, startups may show interest to feature on your website. Hence, you can charge for those sponsored posts. For example, if you are running a travel blog, then startup travel agencies may show their interest to write a guest post on your website as they have a similar set of target audience.

    Conclusion

    Guest blogging is a great way to attract more traffic. Also, when you invite guest bloggers, they may invite you too. The audience will love guest bloggers when they get new knowledge. Also, everyone has a unique style of writing, so when a guest comes to write a blog, they get a chance. Go and invite a good guest writer you know or just give a chance to a small blogger. Even you were a struggler once, so make someone happy by allowing them to earn a backlink.

    Have you ever been a guest blogger for anyone? How was your experience? Share this post with all your friends.

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    Frequently Asked Questions

    What is guest blogging?

    You might be familiar with the term Guest blogging if you are serious about blogging. However, when you ask someone else to write an article for your website, it is called guest blogging.

    Should I accept guest posts on my blog?

    Obviously, You should accept the guest post. It is a way great way to boost the traffic on your website without having to do a ton of work in creating contents.

    How do you become a guest blogger?

    Approach guest blogging sites offer to work for free until you build your portfolio and then charge for your guest article writing.

    Is Guest blogging good?

    Yes because, Guest Blogging allows you to target high-quality websites and improve your chances of successfully securing backlinks.

    What are the benefits of guest blogging?

    There are many benefits of guest posting such as brand awareness, building links and improving your website’s domain authority.

  • Why a Guest Post with Do-Follow Links is Better than PR?

    One of the more popular methods of reputation marketing these days is guest posting. While guest posts are technically just regular posts on a different blog than yours, they can have a lot of benefits. Be it getting your brand mentioned on a different platform, or having quality backlinks to your website, Guest Posts make a lot of SEO contributions for your blogs or website. Most guest authors write such posts to embed backlinks, however, it also helps in connecting with your peers in the industry. This article will give you a better idea on how Guest Posts differ from PR significantly and how does guest posting help your business along with get an understanding on what are D0-follw links.

    Know Why Guest Posting can help your business better than PR (Public Relations)

    Know about Guest Posts
    Do-Follow Links Vs No-Follow Links
    Benefits of Guest Posting
    What is Public Relations and how does it help your business?
    Why is Guest Posting better than PR?
    PR and Guest Posting – Same yet Different

    Know about Guest Posts

    While guest posts are not much different from regular posts, there are certain guidelines and principles one must follow while writing a guest post, and here is a brief summary of the same.

    • While guest posts are written with a special attention to backlinks, the outbound links should be equally accentuated, and specially the anchor text.
    • When writing a guest post, give the viewers the best value for their time, and offer valuable insights and cover the topic extensively without looking vague.
    • Avoid guest articles or blogs on sites with a lot of guest content, since the backlinks don’t contribute much to the SEO to your own website or blog.
    • Write the blog or the article in a way that the readers would want to share them, hence increasing your viewership, as well as that of the guest platform.
    • Last and the most important one, proper research must be done while guest posting, as it is one of the ways you can establish your brand as one of the leading one’s in the industry.

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    Do-Follow Links Vs No-Follow Links

    Do-follow link Vs No-follow link

    Technically, all the links that you share in a blog and attach anchor text to are Do-follow links, unless modified to be no-follow links. All do-follow links act as votes of confidence telling the search engine of the quality of the article or blog.

    No-follow links have a piece of code that restricts this action, and they do not count as votes for better SEO rankings. When it comes to code, the only attribute that differentiates do-follow and no-follow links is the ‘rel’ attribute, which does not exist with regular/do-follow links while it refers to a keyword ‘nofollow’ for the no-follow links.

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    Benefits of Guest Posting

    Apart from your content reaching a wider audience, Guest Posting has a lot more to offer. Some of the important benefits of Guest Posting and Blogging are discussed below.

    • Guest Posting is a step beyond your personal network, and makes connecting with influencers relatively easy.
    • By writing for others’ blogs, you establish your own credibility, and viewers will recognize your brand and be more receptive.
    • Guest blogs and articles may contain one or more backlinks directing to your website, making a valuable contribution to the SEO of your own website.
    • Picking a relevant website for guest posting will help you connect with more people interested in your niche, and generate more leads.
    • You also receive insightful and valuable feedback from your peers and competitors in your community to enhance your strategy.
    • With guest posting, you also sharpen your marketing skills including content research, writing voice, and influencer outreach.

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    What is Public Relations and how does it help your business?

    Public Relations (PR) is a professional assistance to a company, brand or an individual to help create a positive image and reputation of the concerned brand in the general public. This is achieved through paid or even unpaid communications, social media handles, and sometimes even personal engagement and campaigns. Public Relations is an important aspect in portraying a business or a brand in good light, and to expand its reach and audience.

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    Why is Guest Posting better than PR?

    Assuming that Guest Posting is just an extension of PR, owing to their strategic similarities is a common misconception. Contrastingly, Guest posting is very different, and a lot more convenient than PR, with a lot more benefits. Here are few reasons why Guest Posting should be your go to route for reputation marketing, and not the usual PR.

    Why is Guest posting better
    Guest Posting Vs Public Relations
    • Interacting with industry professionals, prospective customers, and an audience interested in your niche is what guest posting is all about, and that is what you need for brand recognition. PR isn’t of much help for getting the word out.
    • PR is more inclined to journalists, and places most of the control in the hands of journalism in contrast to guest posting, where you own the quill, and have the ability to methodically post interactive content.
    • With PR, there is no gist of competition and the campaign is mostly product/company centric. While it isn’t wrong, the objective of building a trusted brand that stands tall among its peers is not something PR is good at.
    • PR backlinks redirect viewers directly to the homepage of the concerned brand or company, exponentially depreciating its value. This deceases click through rates while increasing bounce rates. A better approach would be to add context to the content that you create, which is something you would often find in guest posts.
    • PR doesn’t display the part where your product excels, rather it tells a story. As much as the reader is interested in a good story, this doesn’t add value or credibility to the product. On the other hand, Guest Posting does exactly that, and even gets you an audience that is interested to read about your product.

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    PR and Guest Posting – Same yet Different

    PR and Guest Posting, while sometimes thought of as extensions of the same thing, are surprisingly quite different. Moreover, even the press releases, an integral part of PR, rolls out stories way different than what the readers actually need. But as much as they are different, in a way, good PR and Guest Posting complement one another, and when used efficiently, they can be quite an effective duo. However, the bottom line is, regular PR does not add the technical value to your product as much as a good guest post would, and neither it can encompass all the benefits that guest posting has to offer. And hence, decisively speaking, PR is not as effective and influential as a robust guest post, and does not possess the capabilities that a good guest post with do-follow links does.