Tag: become a social media manager

Top 15 Sustainable Startups in India | Startups Accelerating Sustainability in India
Climate change has just become a real thing as well as a major concern as a result of unforeseeable events. Climate change is accelerating every year as a result of Greenhouse gas emissions (the burning of fossil fuels, methane, and carbon dioxide to generate energy consumption) and external activities conducted by industries (polycarbonate pollution, accelerated electric power, deforestation for paper manufacturing, oil drilling, transportation, and other acts). All this is causing wildfires, a sudden sea-level rise, ice mass loss in Greenland, Antarctica, and the Arctic, and melting of glaciers.

So, to help save the environment to a certain extent many sustainable startups are emerging. These startups work on the principles of sustainability and also encourage people to take the road towards sustainability. In this article, we will go through the top sustainable startups in India.

Top Sustainable Startups in India
Sustainable and Eco-Friendly Business Ideas

Top Sustainable Startups in India

Nowadays there are several startups that contribute to protecting the environment by developing sustainable brands and manufacturing eco-friendly products. The following are the top sustainable startups in India:

Leading Factors Encouraging Consumers to Buy More Sustainable Products Worldwide 2021

Ather Energy

Founded: 2013
Founders: Tarun Mehta and Swapnil Jain
Headquarters: Bengaluru

Ather Energy – Sustainable Startups in India

Ather Energy is a Bengaluru-based startup, founded by Tarun Mehta and Swapnil Jain in 2013 that manufactures electric vehicles intending to reduce air pollution. The two friends wanted to redefine the automobile sector by introducing electric scooters that are powered by AI and IoT, which navigates smooth rides, making our lives experience seamless. The company has established over 350+ charging stations across 38 cities in India named ‘Ather Grid’. The company received a lot of laud in its funding stage, which helped them to expand its manufacturing facilities in the development, testing, production, and launch of the vehicle.

Phool

Founded: 2017
Founders: Ankit Agarwal and Prateek Kumar
Headquarters: Kanpur

Phool – Sustainable Startups in India

A Kanpur-based biomaterials startup was established in 2017 by Ankit Agarwal and Prateek Kumar. The company uses dumped flowers from temples and recycles them into something useful like incense cones, incense sticks, and Phool vermicomposting. Ankit and Prateek realized that damaged flowers from temple waste management might cause environmental concerns as they contain pesticides and insecticides. The company comes up with ingenious packaging- Florafoam, a high-performing, mouldable and durable material, which is purely made up of flower recycling.

ZunRoof

Founded: 2016
Founders: Pranesh Chaudhary and Sushant Sachan
Headquarters: Gurugram, Haryana

ZunRoof – Sustainable Startups in India

One of the leading solar rooftop companies in India is ZunRoof, which makes personal energy consumption better, cleaner, and more affordable for every Indian consumer. ZunRoof was founded in 2016 by Pranesh Chaudhary and Sushant Sachan and is headquartered in Gurugram, Haryana. Presently, the company has installed over 10,000 plus residential solar rooftops and has 30,000 + designed systems across India.

Yulu

Founded: 2017
Founders: Amit Gupta, Naveen Dachuri, RK Misra and Hemant Gupta
Headquarters: Bengaluru

Yulu – Sustainable Startups in India

Yulu is a Bengaluru-based technology-driven micro-mobility platform that enables integrated urban mobility across public and private modes of transport. The company was started in 2017 by Amit Gupta, Naveen Dachuri, RK Misra and Hemant Gupta. The company is renowned for eco-friendly transportation providers with an intent to make urban mobility in India sharable, seamless, and sustainable by using IoT, AI, and machine learning for demand-supply management and efficient operations.

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Boss Lady Cosmetics

Founded: 2019
Founders: Kajol Bafna
Headquarters: Mumbai

Boss Lady Cosmetics – Sustainable Startups in India

It is one of the most prominent vegan, cruelty-free, and sustainable cosmetic brands that offer natural makeup products. Kajol Bafna, the founder defined ‘Boss Lady’ as anyone who goes against society’s patriarchal beliefs in achieving their dreams. This is why the brand gives you the feel of who you are by giving a voice to your style and empowering you with tools you can choose to express who you are. Kajol implemented her ideology by defying the stereotypes across gender, body, skin, colour, and beauty in the Indian cosmetics industry, ultimately delivering a free- space for self-expression.

BluSmart

Founded: 2019
Founders: Anmol Singh Jaggi, Puneet Singh Jaggi, and Punit K Goyal
Headquarters: Gurugram, Haryana

BluSmart – Sustainable Startups in India

BluSmart is a Gurugram-based startup and India’s first all-electric ride-sharing mobility platform that is known for its efficiency, sustainability, affordability, and intelligent mobility. Anmol Singh Jaggi, Puneet Singh Jaggi, and Punit K Goyal founded BluSmart in January 2019, and following the month, the company launched its first EV vehicle along with the partnership company Mahindra & Mahindra. BluSmart became a well-renowned mobility platform for accreditation on carbon emission. In 2022, Tata Motors signed a memorandum of Understanding with BluSmart to manufacture 10,000 EVs and also partnered with Jio-BP in establishing its charging infrastructure across the country.

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Banyan Nation

Founded: 2013
Founders: Mani Vajipey
Headquarters: Hyderabad

Banyan Nation – Sustainable Startups in India

Making our Nation a zero-plastic is becoming an upstanding challenge, that’s why Banyan Nation founder- Mani Vajipey came up with the idea to recycle industrial plastic into a better quality plastic than virgin plastic. Banyan Nation became the country’s first vertically integrated plastic recycling company. The brand uses eco-friendly detergents in cleaning plastic which removes detrimental contaminants to supply near-virgin quality plastic. Moreover, it is the first company to use cloud and IoT to integrate thousands of informal sector last mile collectors into its supply chain to recover post-consumer as well as post-industrial plastic waste.

Just Organik

Founded: 2013
Founders: Pankaj Agarwal and Richa Agarwal
Headquarters: Delhi

Just Organik – Sustainable Startups in India

A certified organic food manufacturing & selling brand, Just Organik wants to make safe and healthy organic food more accessible to the consumer. It also aims to create sustainable wealth for the farmers by motivating them to adopt organic farming practices in India. Pankaj Agarwal started this business in the basement of his house in 2013 and now owns 2 major branches across the nation along with a processing unit based in Delhi. The startup’s tagline ‘a walk towards a healthy future’ focuses on supplying chemical-free, 100% natural ingredients, healthy, affordable, and tastier food than your regular food.

Beco

Founded: 2017
Founders: Aditya Ruia, Anuj Ruia and Akshay Varma
Headquarters: Mumbai

Beco – Sustainable Startups in India

This sustainable startup is known to develop sustainable and biodegradable products made with bamboo and cornstarch. Aditya Ruia, Anuj Ruia and Akshay Varma founded the startup in 2017. The startup aims to reduce the usage of plastic products and also offers alternatives to single-usage products like tissues, cotton balls, and more. It offers a wide range of products for home and personal care and makes sure to use only recycled paper for packaging, thereby reducing the use of plastic.

Emerging Biogas Startups In India | Startups with Social Cause

Are you interested to know startups that are impacting social life & working on natural causes? Let us look into some emerging biogas startups in India.

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Nexus Power

Founded: 2020
Founders: Nishita Baliarsingh and Nikita Baliarsingh
Headquarters: Bhubaneswar, Odisha

Nexus Power – Sustainable Startups in India

Another Indian sustainable startup on the list is Nexus Power. The startup is a manufacturer of biodegradable batteries that are designed to power electric vehicles. The company makes use of unburnt crops for manufacturing rechargeable energy-storing cells. This helps to prevent air pollution, as unburnt crops are one of the major sources of it. Nishita and Nikita Baliarsingh founded the startup enabling people to use eco-friendly and sustainable batteries.

Waste Venture India

Founded: 2012
Founders: Roshan Miranda, Parag Gupta, and Rob Whiting
Headquarters: Hyderabad

Waste Venture India – Sustainable Startups in India

It is reported Urban India produces about 42 million tonnes of municipal solid waste per annum, which is not good for the environment. As rag pickers are getting affected seriously while picking up waste that is very dangerous like sanitary napkins, used medico synergies, and other plastic waste. On top of that, they are getting paid very low for what they’re doing for the country’s waste management. That’s when Roshan Miranda, Parag Gupta, and Rob Whiting wanted to reduce the country’s trash rate as well as create a safe environment for ragpickers by providing fair wages. They launched ‘Waster Venture India’ in 2012 to provide end-to-end solutions to bulk waste generators. Also offers professional waste collection and processing services to households and corporate clients while creating employment opportunities for waste pickers.

Zypp Electric

Founded: 2013
Founders: Akash Gupta and Rashi Agarwal
Headquarters: Gurugram, Haryana

Zypp Electric – Sustainable Startups in India

It is one of India’s largest tech-enabled EV-as-a-service platforms, that renders eco-friendly delivery fleet solutions. You would have noticed that food or grocery delivery partners drive in a green electric scooter with Zypp’s brand name on it. Akash Gupta and Rashi Agarwal worked together to build an eco-friendly and carbon-free India by using a network of Electric Vehicles and EV-based tech to make last-mile transportation sustainable and emission-free. Furthermore, Zypp Electric intends to provide carbon-free last-mile delivery for independent retailers, eCommerce giants, and delivery executives, reducing delivery costs and emissions on an asset-light approach.

Bombay Hemp Company

Founded: 2013
Founders: Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sumit Shah, Yash Kotak, and Sanvar Oberoi
Headquarters: Mumbai

Bombay Hemp Company – Sustainable Startups in India

BOHECO is an agro-based enterprise established in 2013 that brings out healthy products from industrial loops of hemp and cannabis plants. A single cannabis plant could bring healthy food, quality clothes to wear, and ropes that tie strongly and also brew ayurvedic remedies. The startup made good use of sustainable hemp in manufacturing textiles, building materials, and medicines for health and wellness.

Wakao Foods

Founded: 2020
Founders: Sairaj Dhond
Headquarters: Goa

Wakao Foods – Sustainable Startups in India

If I say that one company produces food from the superfood- Jackfruit, would you believe me? Yes, there is a goa-based company that goes by the name ‘Wakao Foods’ that produces food from the tasty and Panruti’s famous fruit aka ‘Jackfruit’. Sairaj Dhond founded this sustainable startup by offering plant-based as well as ready-to-cook products. Wakao Foods is becoming a Pan India brand by delivering its products on e-marketplaces like Flipkart, Amazon, and others.

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GoodDot

Founded: 2016
Founders: Abhishek Sinha and Deepak Parihar
Headquarters: Udaipur, Rajasthan

GoodDot – Sustainable Startups in India

It is an environmentally sustainable brand which provides the taste of traditional cuisine and international fast food in a vegan version. Moreover, the first company to make vegan chicken alternatives such as vegan chicken tikkas, curry bowls & biryani that are loaded with mock chicken crispier. Ergo, Abhishek Sinha the founder of GoodDot wanted to make a big difference in omnivore diners by creating a plant-based trend on chicken & meats. In 2019, the startup has been recognized as the best vegan restaurant of the year.

Conclusion

The above-mentioned startups have made a difference in the world by adopting an environmentally safe method that helps to improve the environment and people’s lifestyles. These startups work on the principle of sustainability and also encourage people to walk toward the path of a sustainable lifestyle.

FAQs

What is a sustainable startup?

A sustainable startup refers to a startup that involves the development of products and services for fulfilling the needs of the present generation without hampering the future generation’s ability to fulfil their needs.

Who is the owner of Imagine meats?

Imagine meats is a plant-based food venture owned by the famous Bollywood couple, Genelia and Riteish Deshmukh.

Is waste management part of sustainability?

Efficient management of waste, water and energy are all parts of sustainability.

Which Indian startups are sustainable brands?

The following are sustainable startups in India:
- Phool
- Ather Energy
- BluSmart
- ZunRoof
- Yulu
- Just Organik
- Banyan Nation
August 18, 2022
How To Become A Social Media Manager
Social Media is amongst most the powerful platforms available across the globe today. Platforms like Facebook and Twitter are capable of influencing presidential elections. Moreover, such platforms are now providing employment opportunities to hundreds of thousands of people in different countries. You have positions like social media specialist, social media marketer, and what not. One such popular and desirable job responsibility is that of a social media manager. So what exactly is a social media manager? This guy is responsible for planning, implementing, managing and monitoring company’s Social Media strategy to increase brand awareness, improve Marketing efforts and increase sales.

Interested in knowing how to become a social media manager? Then this post is for you. The steps described below will give you a direction on how to become a social media manager.

Learn About Social Media
Practice Social Media Management
Set Prices For Your Services
Start Selling Your Services
More About Services
FAQ’s
Conclusion

Learn About Social Media

You can’t become proficient in English if you don’t know the alphabets. A similar analogy applies to become a social media manager. The first step is to know what social media is and how it works. This involves making a list of different platforms and exploring them one by one. Consider LinkedIn. You are aware it’s a social media platform meant for professionals. But what next? You have to go beyond making connections, writing posts, and following people. Do you know about LinkedIn advertising? Do you know about building your business profile on LinkedIn? This is just a preview of the several features you were clueless about.

The same applies to platforms like Facebook and Twitter as well. Most of us don’t take the efforts to explore beyond the basic features of social media websites. Ignorance is bliss but not if you want to become a social media manager!

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Practice Social Media Management

Practice Social Media Management

You have to practice. Theory without practical is incomplete learning. This also applies to social media management. You may know all of the platforms inside-out but it’s waste if you don’t implement your learning. You can practice with your private social media accounts if opening an experimental business account isn’t possible. Build your followers, engage with them through interesting content, and curate a brand.

Once you are confident enough, experiment with a business account on the platforms. The rules of the game may change slightly but the fundamentals remain the same.

Set Prices For Your Services

When it comes to pricing it’s a personal decision. It’s your call. How much your time is worth and what budget your potential client has are some parameters to base your decision. If your clients are a multi-million dollar business they can afford to pay you thousands of dollars per month, but if they are a small business, they may only pay a few hundred dollars.

The quality and quantity of your content matter above everything else. How much content are you going to be putting out every month and the kind of engagement you bring in determines your rates. At the same time, services don’t encompass only posting content. Growing followers, advertising, etc. also need to fall under your offerings.

This is the reason why businesses pay insane amount to social media managers. Having a strong and dominating virtual presence is essential for every organization to stay relevant today.

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Start Selling Your Services

Start Selling Your Services

Okay, so you have come up with a pricing strategy. What next? Start selling your services, of course. You may not convert every lead, you may be subjected to constructive criticism, or face rejection in some other sense. That’s inevitable. Every journey has crests and troughs and selling your services is no different. Once you have built your reputation, clients will automatically come to you.

More About Services

Here’s some more information to gain clarity on the services a social media manager offers:

Posting Content

Content delivery involves scheduling posts, creating images, blog posts, audio, and video. You can also share others’ posts on Twitter, LinkedIn, etc. Content is king so posting is imperative. It’s necessary to educate your audience and uploading content achieves exactly this aim. Just make sure you give due credits when dealing with someone else’s content.

Community management

You have to manage your followers. Simply having thousands of people like your page or as part of your Facebook group isn’t enough. This is a community that you are talking about. And a community stays only when it’s well-knit. Hence, the need for community management.

Businesses need help with regular posting on social media platforms. They also need to retain digital customers Pinterest management is a great opportunity for you to help businesses who have a blog. There are several other opportunities to develop your community management skills.

Conducting polls, organizing giveaways, and posting questionnaires are a few methods to implement community management.

Advertising

Gone are the days when social media was only about making virtual friends. Advertising is one of the most powerful features of social platforms. This is a more advanced skill set. And it’s risky as well since it involves monetary investment. However, to become a successful social media manager, you need to learn the art of digital advertising. There’s enormous potential in advertising, both monetarily and credibility.

Copywriting

Copywriting is about knowing how to write persuasive content that involves selling. You can write copy for websites, sales pages, landing pages, product descriptions, and email sales funnels. This service is a good-to-have for social media managers.

Grow followers

If you want clients to stay with you month after month, you need to master the art of growing followers in addition to retaining them. If you aren’t helping your clients grow their followers, your work won’t be appreciated and you’ll soon be out of business. Posting content is valuable only if it can bring new people.

Moreover, you can grow followers for free on Instagram, Twitter, and LinkedIn. With Facebook, it’s a bit tricky because you need to spend money on ads and boosted posts.

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Trending Content

Creating Content

No one is interested in stale news. Content is generally of two types: Evergreen content and trending content. The former refers to stuff that’s going to say constant throughout. Whereas the latter depends on the current affairs and trends. And on social media, people are more interested in trending content.

Therefore, you need to stay updated as a social media manager. This ensures the services you offer are relevant to the time. For example, content around coronavirus is being followed by almost everyone on Facebook, etc. Thus, your post or polls on coronavirus will bring in engagement for sure at this moment.

Bringing Engagement On Posts

Instagram algorithm favors posts with significant engagements. What does engagement mean? Social media engagement includes likes, comments, shares, saves, and clicks.

Another service you can offer as a social media manager is to bring engagement on someone else’s post. You can render services to people who want to improve their existing social media content.

Areas Of Specialization

You can specialize in Instagram management. You can be someone who specializes in Instagram but you also offer other ancillary services. You can also do Pinterest management. It’s a niche because Pinterest is really good for bloggers. On Pinterest, you can help your clients promote their blogs and websites traffic and pin every single day.

Though it involves some research, you can identify niches to specialize in as a social media manager. With the emergence of new features across different platforms, now is the right time to pick one and build in-depth knowledge around it!

Higher Paying Services

Blog writing and email marketing are some services for which you can charge serious money. These are the offerings that deserve high premium prices.

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FAQ’s

How do I become a social media manager?

These are some ways to become a social media manager
- Enroll in a degree in communications or marketing. (Optional)
- Learn from online courses and YouTube platforms.
- Stay updated with the industry tools and tech.
- Look for social media opportunities and do internships.
- Keep learning and adapting.
- Be comfortable working and learning on your own.
Is social media manager a good job?

If you get a job to work on Instagram, Snapchat, Facebook, Pinterest, and other popular social media channels, then it may sound like a dream come true. And for many people, it is as its the most satisfying job role according to PayScale. PayScale indicates that the job satisfaction of social media managers comes in at a 3.8 out of 5, or “highly satisfied” rating.

What does a social media manager do all day?

The work of a Social Media Manager is to manage, create and schedule social posts. Also, the work includes monitoring analytics and react quickly to trends.

Is being a social media manager hard?

Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from hard work and it’s interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.

What exactly does a social media manager do?

Social media managers create and maintain brand promotions, company information and marketing campaigns for their company across several different social media networks. A social media manager is expected to keep up with new trends and company and industry news.

Can I be a manager without a degree?

Managers manage people and projects within an organization to achieve the goals of the company. Having some kind of a college or university degree definitely helps when you want to become a manager, but it is not always necessary. With patience, time, and commitment, you can certainly become a manager without a degree.

Conclusion

Making content go viral on social media is an art and a social media manager is the artist behind it. There is no right way to do it. It all comes down to what works for you. Some only share content on social media. While other managers rely heavily on advertising and creating unique posts, etc.

As is with most things in life, the best approach is somewhere in the middle. This post should give you a head start on social media management. To achieve mastery of a skill, one needs to persevere and gradually build expertise. The same applies to becoming a successful social media manager. There’s no concept of overnight success.
April 16, 2021