Tag: beauty products

Top Organic Skincare & Cosmetic Brands in India You Must Try in 2025

When it comes to beauty and skin care, organic products are the most considerable choice among all. With the soothing benefits and nature’s essence, what else do you need to pamper your skin? Keeping the popularity of organic beauty products in mind, we have brought you this article listing the top organic beauty brands in India.

Today, India is known as a young India. With this young generation, the demand for skin care products has increased drastically. The generation has become more conscious about their skin and demands products that do not cause any further side effects on their skin.

And on this note, demand for organic beauty products has increased. This has also brought a major change in the market. Investing in beauty products has become a considerable choice for investors. Also, beauty brings out sudden confidence in ourselves, and we believe we can handle anything. This is primarily benefiting the beauty industry.

Earlier, people had limited knowledge, which is why they had to use chemical-based products. But with the growing generation, people are becoming more aware and demand pure organic products. And that’s why tons of organic beauty product companies have been established in India. Let’s get started with these companies.

Sr. No.	Brand	USP	Target Audience
1	SkinKraft	AI-based customized skincare tailored to individual skin needs	Young adults 18–40, urban skincare-conscious individuals
2	mCaffeine	Coffee-infused products for energizing and exfoliating skin	Young adults 18–35, urban consumers looking for natural and fun skincare
3	Plum	Vegan, cruelty-free, toxin-free formulations	Young adults 18–35, conscious consumers preferring safe and natural products
4	Purearth	Handcrafted, traditional ayurvedic formulations using natural ingredients	Adults 20–40, fans of Ayurvedic and natural skincare
5	Kama Ayurveda	Luxury Ayurvedic skincare with premium, natural ingredients	Adults 25–45, premium skincare buyers, Ayurveda enthusiasts
6	SoulTree	Ayurvedic certified products with focus on authenticity and purity	Adults 18–40, natural beauty and Ayurvedic product users
7	Forest Essentials	Luxury Ayurvedic brand combining traditional remedies with modern skincare	Adults 25–50, premium luxury skincare buyers
8	Pahadi Local	Natural Himalayan-inspired wellness and skincare products	Adults 20–40, eco-conscious and natural product enthusiasts
9	The Tribe Concepts	Ayurvedic and ritual-inspired luxury skincare	Adults 25–45, interested in premium Ayurvedic rituals
10	Tattvalogy	Ayurvedic, toxin-free personal care products with modern appeal	Young adults 18–35, natural and ayurvedic product users
11	Aminu	Clean, science-backed skincare with eco-friendly packaging	Adults 20–40, skincare enthusiasts looking for clean and effective products

Top Organic Skincare Startups in India

Global Organic Skincare Market (FY2022 – FY2032)

In India, many people are getting into natural skincare, and some really good brands are leading the way. These top organic skincare brands are changing the beauty game by using natural ingredients that are good for your skin and the planet. They pick ingredients from cool places like the Himalayas and work with local communities to ensure everything is done correctly. These brands care about your skin and also about keeping things eco-friendly. With more folks wanting clean beauty, these brands are like a breath of fresh air, bringing together effectiveness, purity, and a promise to keep things responsible. Here is the list of the Top 10 organic skin care brands in India:

SkinKraft

Attribute	Details
Founded	2017
Headquarters	Hyderabad, India
Best Selling Products	Customized Moisturizers, Cleanser, Hair Growth Serum, Sunscreens

Top 10 Organic Skin Care Brands in India – SkinKraft

SkinKraft is a very prominent organic cosmetic company established in Hyderabad and Bengaluru. The company is quite famous for absolutely promising skincare products. As the basic concept of skincare products is based on skin type, it’s very important to manufacture products according to different skin types. And, Skincraft flawlessly follows this notion.

SkinKraft was founded by Virendra Shivhare, Chaitanya Nallan, and Sangram Simha. Skincraft works by getting the details of the customer’s skin type and then producing the product accordingly. The products are well-researched with confederation from tons of comprehensive databases from India, Japan, and Taiwan. With the help of artificial intelligence, Skincraft manufactures products by processing the collected data.

mCaffeine

Attribute	Details
Founded	2016
Headquarters	Mumbai, India
Best Selling Products	Coffee Body Scrub, Coffee Face Wash, Coffee Hair Oil, Coffee Body Lotion

Top Organic Beauty Products – mCaffeine

Coffee with a brilliant element for better skin texture. And mCaffeine developed a company out of this major element. mCaffeine is an organic beauty company founded in 2016 by Vikas Lakshmana and Tarun Sharma.

Tarun Sharam and Vikas Lakshmana got this idea when one of them was suffering from a sore eye. They tried some home remedies, but nothing really worked. So, they put a green tea bag on his eye, and after a little time, the puffiness was gone. So, they researched and realized caffeine reduced puffiness. And that’s when mCaffeine was founded. The products are very promising and are considered among the best organic skin care products in India, containing caffeine as their basic ingredient. It is one of the top 5 organic skin care brands in India.

Plum

Attribute	Details
Founded	2013
Headquarters	Mumbai, India
Best Selling Products	Green Tea Face Wash, Vitamin C Serum, Body Butter, Kajal

Top 10 Organic Skin Care Brands in India – Plum

The first-ever vegan and organic skincare beauty brand, Plum, was founded by Shankar Prasad in 2015. Plum offers a great range of products for both skin and body. The company is truly inspired by nature with the essence of its beauty.

Plum does not make any fake promises or exploit people’s insecurities for its advertisement. Its products promise to improve our skin in a natural way. Plum products are easily available in retail stores and online stores such as Amazon and Flipkart. You can also get the product from Plum’s official website. The Plum estimated growth rate is around 35% every year.

The Best Beauty Business Ideas for 2025

Dive into the world of 12 lucrative beauty business ideas! Explore opportunities like becoming a makeup artist, opening a cosmetic store, or creating your own skincare line. Learn more about cosmetic business ideas, makeup business ideas, skincare business ideas, and more.

StartupTalkyRia Sahni

Purearth

Attribute	Details
Founded	2014
Headquarters	Pune, India
Best Selling Products	Turmeric Sand Exfoliant Mask, Mitti Clay Face Masque, Rose & Seabuck Face Mist, Wild Rosehip Oil

Top Organic Beauty Products – Purearth

One of the best organic skincare brands in India, Purearth, stands out for its absolute luxury in skincare and health. This brand takes pride in sourcing its ingredients from the Himalayas through ethical channels. Handpicked by women residing in high-altitude regions like Uttarakhand or Ladakh, the product ingredients used in Purearth products are carefully chosen. This commitment to ethical practices not only ensures the purity of their skincare line but also empowers women in these remote areas.

When it comes to manufacturing skin care products, Purearth is very promising. Its brand is very conscious about the quality of its products. Moreover, Purearth employs tons of women from rural areas.

Kama Ayurveda

Attribute	Details
Founded	2002
Headquarters	New Delhi, India
Best Selling Products	Kumkumadi Miraculous Beauty Fluid, Bringadi Hair Oil, Rose Jasmine Face Cleanser, Nalpamaradi Thailam

Top 10 Organic Skin Care Brands in India – Kama Ayurveda

Kama Ayurveda, known as one of the most trusted organic skincare brands in India, produces its organic products for skin using complete Ayurvedic recipes and 100% vegetarian and natural ingredients. Kama Ayurveda is widely acclaimed for its commitment to crafting skincare solutions that are not only effective but also in harmony with nature.

Kama Ayurveda’s products, such as Kumkumadi Miraculous Beauty Fluid and Brigandi Intensive Hair Treatment, have received various beauty awards from magazines such as Elle and Vogue.

This shows the popularity of Kama Ayurveda and its products, and hence it is one of the top organic cosmetic brands in India.

SoulTree

Attribute	Details
Founded	2002
Headquarters	Noida, India
Best Selling Products	Kohl Kajal, Ayurvedic Lipsticks, Rose Tinted Moisturizer, Revitalizing Face Wash, Hair Oils

Top 10 Organic Skin Care Brands in India – SoulTree

The prosperous organic beauty brand, SoulTree, is quite famous for its collaboration with various non-profit organisations that are working for the local farmers and rural people. SoulTree brings its ingredients from such organizations only. Their products are completely organic and natural.

SoulTree is supported by accreditation standards from BDIH, a certified European agency, and produces the best organic skin care products in India. It’s the sole Indian beauty company to receive such a deal. SoulTree’s travel kits are quite famous for their incredible quality of improving hair and skin.

Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India

Ghazal Alagh and Varun Alagh founded Mamaearth in 2016. Read on to know more about Mamaearth’s success story, business model, funding, and other aspects.

StartupTalkyRishabh Rathi

Forest Essentials

Attribute	Details
Founded	2000
Headquarters	New Delhi, India
Best Selling Products	Soundarya Radiance Cream, Kumkumadi Night Cream, Cold-Pressed Oils, Facial Ubtans, Ayurvedic Hair Cleansers

Top 10 Organic Skin Care Brands in India – Forest Essentials

Forest Essentials is a fancy skincare and cosmetics brand from India that started in 2000. The person behind it is Mira Kulkarni. They mix ancient Ayurvedic knowledge with a modern and luxurious style. Their organic face products are made with natural and organic ingredients, like powerful Ayurvedic herbs and nice-smelling flowers. They grow these things on their own farms or get them from different places in India.

Forest Essentials is all about being super pure. Not just the ingredients but also how they make their stuff. They use high-quality standards, like what you’d find in making medicine. And they’re all about being eco-friendly in their factories. They have lots of stores in India, more than 130, and they’re spreading to other countries too. These stores aren’t just for selling things; they’re like special places where you can experience things with your senses. They help you with personal beauty routines based on Ayurveda.

Pahadi Local

Attribute	Details
Founded	2015
Headquarters	Mumbai, India
Best Selling Products	Gutti Ka Tel (Apricot Kernel Oil), Pahadi Honey, Rose Water, Himalayan Salt, Detox Teas

top 10 natural skin care brands in India – Pahadi Local

Pahadi Local is a skincare brand that loves nature. They get their special ingredients from the Himalayas, like oils from apricots and almonds, clays, and rose petals. These products are natural and don’t have any harmful chemicals.

But Pahadi Local is more than just good for your skin. They care about the environment, too. They work with local communities to get ingredients in a way that’s fair and doesn’t hurt the Earth. Each bottle has a story from the Himalayas, passed down through many years, promising to make your skin and soul feel amazing. So, take a deep breath, feel the mountain vibe, and let Pahadi Local bring you to a world of natural wellness.

The Tribe Concepts

Attribute	Details
Founded	2019
Headquarters	Visakhapatnam, India
Best Selling Products	24k Kumkumadi Thailam, Hair Cleanser, Face Brightening Mask, Extra Virgin Coconut Oil

Organic Skincare Brands in India – The Tribe Concepts

In the beautiful valleys of Godavari, India, The Tribe Concepts is doing something special for your skin and hair. Amritha Varshini Gaddam started The Tribe Concepts in 2019. They use ancient Ayurvedic wisdom to make natural beauty products without harmful chemicals.

The Tribe Concepts gets pure ingredients from clean tribal areas, far from pollution. They make vegan and chemical-free products that are good for your skin and hair. Each tin and bottle they make shows that they care about the environment. They use packaging without plastic and follow ethical practices. It’s their way of respecting where they come from.

Beauty Parlour Business Plan: Setup & Opening Cost, Monthly Income, and Profitable Ideas for 2025

Want to start a beauty parlour in 2025? Discover setup and opening costs, monthly income potential, and smart business plan ideas to launch a successful and profitable salon with ease.

StartupTalkySouvik Dey

Tattvalogy

Attribute	Details
Founded	2018
Headquarters	Bengaluru, India
Best Selling Products	Ayurvedic Hair Oil, Herbal Face Cleanser, Rose & Sandal Body Lotion, Natural Lip Balm

Best Organic Cosmetic Brands in India – Tattvalogy

Tattvalogy is a cool beauty brand from India that lets you create your skincare goodies. It started in 2018 by Karnesh Mahendru and Megha Wadhwa. Unlike regular beauty stuff, Tattvalogy doesn’t give you ready-made products. Instead, they give you the tools and ingredients to make your face masks, body butter, and hair serums. Tattvalogy is one of the top cosmetic brands in India.

They make it super easy with simple recipes and ingredients that work for all kinds of skin, whether oily, dry, or anything in between. The best part is you pick what goes into your beauty stuff, so it’s perfect for your skin—no more chemicals and weird stuff – just fresh, natural things. Tattvalogy cares about the Earth, too. They use eco-friendly packaging and are open about where they get their stuff.

Aminu

Attribute	Details
Founded	2019
Headquarters	India
Best Selling Products	Copper Peptide Serum, Vitamin C Body Oil, Amaranthine Regenerating Serum, Overnight Peel

Organic Beauty Brands in India – Aminu

Aminu’s mission is to help you get healthy, glowing, and youthful skin. Their skincare is clean, safe, and kind to the planet, with no microplastics and eco-friendly packaging.

Every product is made to be gentle yet effective, so your skin feels nourished and refreshed every day. From serums to scrubs, they focus on giving your skin the care it deserves. Try their Sea Salt Body Scrub for smooth, soft, and exfoliated skin. Aminu makes it easy to enjoy skincare that’s good for you and good for the Earth.

Conclusion

Producing natural beauty products that would not bring side effects to our skin is quite a tough task. It requires thorough research and many trials to develop the best product.

Organic beauty companies across India are producing products from completely natural components that are very beneficial for our skin. These companies are using old-time home remedies to produce their beauty products.

FAQ

Which is the No. 1 makeup brand in India?

Lakme is considered one of the top brands in India and is the most preferred and widely used brand in this country. Makeup artists also love it.

What is an organic brand?

Organic products are products whose raw materials have been produced using organic methods and using eco-friendly methods.

Which are the prominent organic makeup brands in India?

Forest Essentials, Khadi Essentials, Biotique, Plum Goodness, and Mamaearth are some of the best organic cosmetic brands in India.

Why should we use organic skin care products?

The reasons to use organic skin care products are:

Gentler on your skin
Better for your health
Better for the environment
More effective
It gives you peace of mind

Which are the best skincare products in India?

The best-selling skincare products in India are:

Himalaya Purifying Neem Face Wash
Cetaphil Daily Facial Cleanser
Plum Green Tea Nourishing Night Cream
Biotique Bio Sandal Moisturising Lotion
Minimalist 10% Hyaluronic Acid Serum

September 9, 2025

Beauty Parlour Business Plan: Setup & Opening Cost, Monthly Income, and Profitable Ideas for 2025
In a survey conducted by lifestyle experts, it was found that the cosmetics industry has grown by 60% in the last five years in India. With this, there has been an increase in the parlour or salon industry too by 35%.

It is a booming business and attracts customers of most age groups, whether it is men or women. If you have skills and knowledge, and if you are going to start a beauty parlour business, then it is a good idea that you can earn well from a beauty parlour.

A report by a leading lifestyle magazine states that in the years to come in the beauty industry, India will grow as fast as the US and European markets. There are many opportunities in India, especially for women entrepreneurs who play a major role in the industry. It is essential to create a well-structured beauty parlour business plan to ensure smooth operations, attract customers, and achieve long-term success. In this article, we will discuss in detail how to start a beauty parlour in India from scratch.
Steps To Start A Beauty Parlour Business

Beauty parlours are the most popular and prevalent type of ownership structure. Learn how to start a beauty parlour business from the set-up to welcoming clients. Here is a complete guide on starting a beauty parlour business in India.

How To Start Parlour Business

1. Make a Business Plan

If you are planning to start a beauty parlour, a business plan is very important. A good business plan is an overall summary of your business. You also do market research and analyze the scenario of other beauty parlours.

Also, you can find competitors and their prices for services. You should include a few important points, such as available funds, monthly rentals, products, target customers, and the monthly income of the beauty parlour. Usually, the monthly income of beauty parlours is Rs 6000 to 50,000.

You must interact with the existing beauty parlour owner to get some suggestions about how to manage. Share your thoughts with other people who are already doing this type of work, get tips from them, as this will grow your beauty parlour. You have to make a business plan also for your services, staff, and equipment.

2. Types of Services

A beauty parlour can be categorized into various business types depending on what aspect of this business you want to take, either a part of the service or the whole package. It all depends on the type of services that you offer to your customers. It is important because, depending on the type of services you are going to provide, classify your beauty parlour type.

There are many different services in the beauty industry, but they are specific to one or more services as follows:
- Spa center
- Reflexology center
- Barbershop
- Wellness center
- Traditional beauty parlour or salon
- Hair and skin clinic
- Cosmetology center and more
3. Beauty Parlour Ownership Types

The beauty parlour industry accommodates small businesses as well as big businesses. Therefore, it is important to know the ownership structure of the business.

Independent Beauty Parlour

Independent beauty parlours are the most popular and prevalent type of ownership structure. An independent entrepreneur would establish or operate an independent beauty parlour.

The advantages of this model are that it requires very minimal investment and operational costs. Limited liability partnership (LLP) or One Person Company (OPC) would be ideal business entities for this business model.

Franchisee of a Beauty Parlour

In this business, the model parlour will operate as a franchise of a large beauty parlour chain. As the beauty parlour is set up by a franchise, the franchisor provides support for setting up the beauty parlour, operations, staff training, branding, advertising, etc.

Having a franchise of a beauty parlour requires a higher investment than an independent beauty parlour. Most franchisors also require a franchise fee to be paid based on the revenue of the beauty parlour.

It is recommended that beauty parlour franchisees be established in a limited liability partnership (LLP) or a private limited company. This would ensure that the beauty parlour franchisee, along with the franchisee rights, lease rental, licenses, tax registrations, equipment, etc., could be transferred to another person if required. Some of the popular beauty parlour franchises are Lakme, Juice Salon, Truefitt & Hill, and Green Trends.

Purplle.com – Company Profile | Beauty Startup

Purplle is a multi-brand beauty retailer selling cosmetic and wellness products. Know more about its company profile, business model, success story, etc.

StartupTalkyAnik Banerjee

4. Get Your Licenses Sorted

To start a ladies beauty parlour business plan in India, you need to get licenses from the local government authorities. The costs can vary depending on the location. It’s important to get permission early on. The required licenses include GST registration, business registration, professional tax, and a trade license from the municipal authority.

5. Select Proper Location

You have to find a good location for your beauty parlour. If you already have your shop, then you can use that for the beauty parlour. But if not available, then you have to pay rent.

Finding a good location is very important because your parlour must be convenient for people. Everyone aspires to open a shop in the locations of the enterprise, the surrounding areas, and local places. This is due to factors like environment, cultural or social methodology, and overall stability.

Always find places that have good foot traffic. Also, when you choose a location, it must be visible and easily accessible by car, passersby, and public transport. Free parking will appeal to clients as they won’t have to worry about parking their car.

6. Equipment and Supplies

The quality of your beauty parlor mostly depends on the tools and products you use. Using good equipment helps you give better service and a nicer experience to your customers.

Important equipment includes: styling chair, shampoo unit, hairdryer, mirror, and facial steamer.

Beauty products should be from trusted and well-known brands for skincare, haircare, and makeup. Many salons now prefer organic and cruelty-free products because more people are asking for them.

Top Salon Franchise in India You Should Consider in 2024

Discover the top salon franchises in India, offering exceptional beauty services, innovative treatments, and lucrative business opportunities in the thriving beauty industry.

StartupTalkyNitin Konde

7. Make Pricing Chart & Packages

You need to be careful when you set up the pricing strategy for your services. First of all, you need to ensure that you understand how much your services are worth. Setting the right prices involves avoiding under or overcharging. A price that is too high or too low can send your parlour to the bottom.

Some steps you should consider before parlour pricing:
- Analyze every service you offer to your clients and set each price individually.
- Your brand is highly important when it comes to pricing. People won’t pay high prices for a brand that they don’t recognize.
- Never focus on the services alone. You need to convince the client that your parlour is the only one that can offer such an experience.
- The more loyal the customers, the more you can raise the prices.
- When you are just starting your parlour, you cannot afford to provide discounts. Once your parlour gets profits, you can start offering discounts.
Market Size of Beauty and Personal Care Industry Across India

8. Get Beauty Products

Beauty parlours require a wide range of raw materials. Searching for the best quality material at cheaper and affordable prices will be helpful. You can also sell the beauty products to your customers, so it will generate more profit from your beauty parlour business.

Various beauty parlour products are easily available in the market. All these products are designed by carefully understanding the needs and requirements of the varying users and thus are preferred by most of them.

Some common beauty parlour items are given below:
- Foundations
- Makeup Palettes
- Eye Liners
- Lip Gloss
- Eye Shadow Palettes
- Face Moisturizer and Cleanser
- Hair Shampoo and Conditioners
- Styling Creams and Gels
- Anti-Aging Products
- Body Lotions
9. Beauty Parlour Marketing

No matter how great your beauty parlour is, if people do not know it exists, then you will not get the clients to make your business successful. Any industry heavily depends on technology, which undergoes major changes year after year. With good marketing, you can compete with your competitors.

Some marketing ideas for your beauty parlour:
- Get your parlour listed on online directories.
- Manage online salon reviews.
- Form partnerships with other local businesses.
- Offer referral discounts.
- Parlour promotions.
- Share your promotions on social media.
- Make use of Facebook & Google Ads.
- Run a contest in your parlour.
- Capitalize on holidays & special events.
- Always promote gift certificates.
55 Best Finance Business Ideas to Consider

Out of a pool of finance-related business ideas, we’ve listed 55 best business ideas in finance for you & also know how to build a finance business.

StartupTalkyPiyush Mishra

Conclusion

A beauty parlour business idea is a profitable business to get started with. All over the world, a lot of customers, be it men or women, are using beauty services on a daily basis. And if it’s a festive season or a marriage season, then you will be packed with customers. It is one of the booming businesses, and the market is growing each year. Beauty parlour attracts customers of all age groups. From teenage girls to women of all age groups, beauty parlours and salons are widely used on a daily basis. It’s a good business to start your journey to earn good money.

FAQs

How to start beauty parlour business?

These are some important factors one should keep in mind before starting a beauty parlour:
1. Make a business plan
2. Select a proper location
3. Make pricing chart and packages
4. Set pricing
5. Get beauty products
6. Equipment and Supplies
7. Hire staff
8. After-sales
9. Focus on marketing
What is beauty parlour setup cost in India?

The cost of opening a beauty parlour depends on its size. The beauty parlour startup cost lies between INR 40,000 to 50,000 in your house. If you want to establish this business in any commercial shop, then the investment required would be between 15 lakhs to 30 lakhs.

Is the beauty parlour business profitable?

The average beauty salon profit margin in India is 8.2% which is above the general business average of 7.7% and is improving year on year. Salon profit margin ranges from 2% to 17% depending on how well the salon is managed.

How to start beauty parlour business at home?

These are some must-have things before starting a beauty salon business at home-
- Be separated from the living quarters by a permanent wall
- Have a separate entrance to the salon other than through the living quarters
- Have toilet and lavatory facilities that are separate from those used by the household
- Meet all other minimum salon requirements
- Hire staff if required
What is beauty parlour monthly income?

Usually, the monthly income of beauty parlours is between INR 6000 to INR 50,000.

How much is beauty parlour investment in India?

Beauty parlour investment in India can start from as low as ₹1 lakh for a small setup and go up to INR 10 lakhs or more for a full-fledged salon with branded equipment and interiors.

What are parlour package offer ideas?

Parlour package offer ideas can include bridal packages, party makeup combos, facial and cleanup bundles, hair spa with haircut deals, or monthly skincare plans. You can also offer discounts on combo services like waxing, threading, and manicure-pedicure to attract regular customers and increase footfall.
June 23, 2025

Nykaa Business Model: How Nykaa Wins the Beauty Game | How Does Nykaa Make Money

Are you aware of any lucrative eCommerce platforms from the last ten years? Technically, no. As they were either bought, as Walmart did with Flipkart, or they were categorized as Infibeam. However, none of them succeeded on their own. In the last decade, over 20 online stores have attempted their fortune in India, but none had succeeded until Nykaa, a retail label that sells cosmetics, wellness, and fashion items, entered the fray. This firm has developed so much that it extended from an internet label to an omnichannel approach in 2015, which has enabled Nykaa to become a market leader.

About Nykaa
How Was Nykaa Founded?
Nykaa Business Model
What Is Unique About Nykaa | USP Of Nykaa
How Does Nykaa Make Money | Nykaa Revenue Model

About Nykaa

Nykaa is an Indian eCommerce firm that offers cosmetics, wellness, and fashion items through its portals, apps, and over 100 physical locations in India. Falguni Nayar, a senior managing director at Kotak Mahindra Capital Firm, started it in 2012 as a billion-dollar firm. It offers items made in India and those made elsewhere in the world.

The firm transitioned from a web-based to an omnichannel business in 2015 and started selling things other than beauty products. It introduced Nykaa Pro in 2020, and Nykaa Fashion Limited began operating in Delhi in December 2020, with the goal of making its fashion company omnichannel. It also began selling over 2,000 labels and 200,000 items through its multiple networks. Several women who desire to begin their own eCommerce firms can draw ideas from this company.

How Was Nykaa Founded?

Nykaa’s triumph is encouraging to us since few people over 50 have the confidence to resign and create a business from the ground up, yet Falguni Nayar did just that and founded Nykaa. She grew up in Mumbai and earned a finance degree from IIM Ahmedabad. She accepted a strategy consulting role after her MBA and served in a fine position at Kotak Mahindra Bank. However, in 2012, she launched the “Nykaa” label.

She once visited a Sephora store in another country and was astounded by the diversity of beauty merchandise under one dome. There were also complimentary samples, makeovers, and a bunch of discourse about beauty going on around the store. It was a woman’s fantasy come true.

This level of beauty diversification, expertise, and impartial advice was not offered to Indian women. For them, purchasing makeup meant a trip to the local pharmacy or a cosmetics boutique with untrained employees. High-end products were usually accessible in malls and high-street retail stores, giving customers few options. Falguni spotted a chance. At the stroke of 50, she left her senior management post at Kotak Mahindra and started Nykaa.com. The rest, as they say, is history.

Nykaa’s in-house brands consist of:

Nykaa Subsidiary	Description
Nykaa Cosmetics & Naturals	In-house personal brand offering makeup, body care, and skincare products
Nykaa Fashion	Provides apparel, bags, accessories, and more
Nykaa Man	Offers men’s skincare, haircare, and grooming products
Nykaa Pro	Grants beauty and makeup professionals access to multiple brands
Nykaa Network	An interactive beauty forum for users to engage and share beauty tips, tricks, and recommendations

Nykaa Business Model

Let’s explore Nykaa business model and the key factors that have contributed to its success.

Its inventory-driven business model for the BPC (Beauty and Personal Care) category is one of its key benefits. While it faces the risk of expiration and incurs inventory costs, it enables the firm to provide identification for all its items and ensures availability and prompt delivery. Its solution enables fungible stock across traditional and digital channels, making stock management easier.

Online BPC buyers are concerned about the increasing availability of counterfeit goods. As a result, a guarantee of legitimacy provides buyers with peace of mind.

Omni-Channel Strategy

Nykaa has a strong omnichannel marketing strategy that includes various touchpoints to engage with customers. This includes email marketing, social media marketing, influencer marketing, and offline events. By leveraging these various touchpoints, Nykaa has been able to reach a wider audience and create a strong brand presence.

It also has a geographic footprint in over 45 cities. It aims to expand its physical storefronts.

The function of retail stores is twofold:

They give customers the opportunity to try out things before making a decision.
They build a more resilient distribution network that will allow for potential hyperlocal delivery.

Shops also provide face-to-face encounters with experts and, in the case of some multinational premium brands, play a key role in personal branding.

Affiliate Program and Content-First Strategy

Nykaa is capable of promoting broad brand and influencer-led learning through innovative and engaging content across video and textual forms, thanks to a team of over 3000 influencers and 12.6 million fans across prominent social media sites. The Nykaa army generates and shoots the bulk of Nykaa’s material in-house.

Furthermore, the Nykaa Affiliate programme uses influencers on a wide scale, allowing external creators to create material on their part across multiple digital channels. The support of well-known influencers adds to the platform’s credibility.

Focus on Beauty and Wellness

The business model of Nykaa is focused exclusively on the beauty and wellness industry. By narrowing its focus to a specific niche, it has been able to establish itself as a specialist in this area. This has helped Nykaa create a unique brand identity and gain the trust of its customers.

Exclusive Product Range

Nykaa has a range of exclusive products that are not available on any other e-commerce platform. This has helped Nykaa create a unique selling proposition and differentiate itself from its competitors. The exclusive product range includes its own in-house brand, Nykaa Cosmetics, as well as other exclusive beauty and wellness products.

Tech-Enabled Operations

Nykaa has a strong focus on technology, which has helped it to optimize its operations and enhance the customer experience. Nykaa has invested in various technologies, including artificial intelligence and machine learning, to personalize the customer experience and offer customized recommendations.

What Is Unique About Nykaa | USP Of Nykaa

Nykaa’s BPC offering is extensive, with about 200K stock-keeping units (SKU) spread across a range of nearly 2500 worldwide, local, premium, and niche brands. It also sells things under its own label.

The consumer experience starts with a one-of-a-kind approach to product research that includes handpicked pieces and keyword or aesthetic look searches. Buyers may then search for merchandise using ratings, testimonials, how-to videos, and influential material, and interact with product specialists. This enables an immersive element, with the quality of the suggestions constantly increasing based on each client’s unique retail habits.

Tech Supremacy

It’s constantly improving its digital platform, not just to meet today’s difficulties but also to ensure future flexibility. The company’s data crew can use large volumes of data to offer dynamic, hyper-personalized customer experiences throughout their platform trips.

A Step Into the Glamour

Nykaa Fashion, a selected and supervised Taobao, started in 2018. It houses 1350 labels and over 1.8 million SKUs with fashion items across 4 customer segments: women, men, juniors, and home merchandising, which covers clothing, accessories, jewelry, and housewares. It selects designer labels and evaluates them for design and content. It has a customer base of less than 2% in the online fashion business, which is projected to be valued at INR 439 billion.

How did Nykaa BEAT Amazon & Flipkart in e-Commerce War?

How Does Nykaa Make Money | Nykaa Revenue Model

Nykaa holds items bought directly from manufacturers in its warehouses, where they are supplied whenever there are online or offline purchases. Buying straight from the manufacturers results in larger profit margins and increased market rivalry. It serves as an overarching brand for its health and cosmetics goods, which are sold through its stores and online. It also guarantees delivery within 1-4 days of the order being placed.

Nykaa’s revenue model encompasses a diverse range of strategies, including product sales, B2B sales, advertising and promotions, influencer marketing, and premium product offerings. By capitalizing on these revenue streams, Nykaa has cemented its position as a key player in the Indian eCommerce industry.

According to unaudited financial statements from the Bombay Stock Exchange (BSE), Nykaa’s revenue increased to INR 1,874.74 crore in Q2 FY25, compared to INR 1,507 crore in Q2 FY24. Its revenue from operations grew by 24.4% in the quarter ending September. Its profit also jumped by 66.3%, reaching double digits.

Nykaa Financials	FY23	FY24
Operating Revenue	INR 5144 crore	INR 6386 crore
Total Expenses	INR 5136 crore	INR 6346 crore
Profit/Loss	Profit of INR 21 crore	Profit of INR 40 crore

Conclusion

Nykaa has become a prominent player in India’s e-commerce industry with its unique business model that focuses on providing high-quality beauty and wellness products, excellent customer service, and innovative marketing strategies. The company’s strong online and offline presence, personalized customer experience, and diverse product range have enabled it to differentiate itself from its competitors and establish itself as a leader in the Indian beauty and wellness market.

Moreover, Nykaa’s success is not just limited to its business model, but also in its commitment to customer satisfaction, employee engagement, and corporate social responsibility. The company’s initiatives to empower women entrepreneurs and promote gender equality in the workplace have been widely recognized and lauded.

FAQs

What is Nykaa?

Nykaa is an Indian beauty and wellness e-commerce platform offering cosmetics, skincare, and personal care products online and in stores.

What is the revenue model of Nykaa?

Nykaa is an eCommerce company that sells its products and products of its partnered brands through its online and offline stores.

What does Nykaa do?

Nykaa, headquartered in Mumbai, is a prominent Indian eCommerce company specializing in beauty, wellness, and fashion products. It distributes its diverse range of offerings through its website, mobile app, and an extensive network of over 100 physical stores across the country.

What type of business model is Nykaa?

Business model of Nykaa is an inventory-based model. The company purchases the products directly from the manufacturer and stores them in its warehouse.

What is unique about Nykaa’s business model?

Nykaa’s business model is unique in that it focuses on providing high-quality beauty and wellness products, excellent customer service, and innovative marketing strategies. The company has also diversified its product range and services through strategic acquisitions, allowing it to offer a more comprehensive beauty and fashion experience to its customers.

Who is the CEO of Nykaa?

Falguni Nayar is the current CEO of Nykaa.

Does Nykaa manufacture its own products?

Yes, Nykaa makes its own beauty products under in-house brands but uses third-party manufacturers.

How has Nykaa differentiated itself from its competitors?

Nykaa has differentiated itself from its competitors through its focus on providing high-quality products, excellent customer service, and innovative marketing strategies.

Who are Nykaa competitors?

Nykaa’s competitors include Purplle, Sephora India, Myntra, Amazon, Flipkart, Tata CLiQ, Tira (Reliance Retail), SUGAR Cosmetics, Mamaearth, and Plum.

What is USP of Nykaa?

Nykaa’s USP is its focus on beauty and wellness, exclusive product range, strong influencer network, and tech-driven personalized shopping experience.

Is Nykaa a marketplace?

Yes, Nykaa is a marketplace for beauty and personal care category.

May 2, 2025

Nykaa Marketing Strategy: How It Managed to Target Audience in Beauty Market
Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to shopping for skincare and healthcare products online. There was a rise in the awareness of the skincare products and getting them was simple as they could be delivered at the consumers’ doorstep. This gave birth to one of the prominent brands of skincare industries, the online beauty retailer, Nykaa.

Nykaa is a brand that we have all heard of from different media and advertisement. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brand. Nykaa has now gained an excellent customer base. Nykaa’s marketing strategy has been very successful for them. It has cosmetics, haircare, bath and body, skincare, luxury and other wellness products for men and women.

Nykaa works on an omnichannel model where they have established a strong presence online as well as have opened up more than 68 stores across the city. They work with more than 1500+ brands and have been successful in becoming one of the most prominent brands in India. Their reason for success and growth has been their effective and enthralling marketing strategies. The following are the Top Marketing Strategies used by Nykaa:

Nykaa – The Beginning
Nykaa Marketing Mix
Nykaa – Marketing Strategy
Nykaa Business Model and Nykaa Marketing Strategy

Nykaa – The Beginning

Falguni Nyar, the founder and CEO of Nykaa

Nykaa was founded by Falguni Nayar, who was an investment banker. She along with her husband, Sanjay Nayar, invested $2 million in 2012 and controlled about 95% of the stakes. Being amazed by the variety of branded cosmetics that were available in the market, she turned to entrepreneurship at the age of 50.

The initial plan was to sell products directly from warehouses located in Delhi, Mumbai, and Bangalore. Without using the store format, they were able to gain better margins with the products. The initial marketing was done online and through various social media platforms.

Within 5 years, the company was able to break even the initial investment. Major marketing initiatives included hosting the Femina beauty awards in 2015 and 2016. It gained Unicorn status in 2020.

Nykaa Marketing Mix

Marketing mix of Nykaa focuses on delivering high-quality beauty products, competitive pricing, and effective promotions to attract and retain customers. With a strong presence across multiple channels, Nykaa has become one of India’s leading beauty retailers, offering a blend of value and customer-centric strategies.

Product

Nykaa’s marketing strategy focuses a lot on product quality. They spend heavily on research and brand development to ensure they get the best products. This strong focus on quality has helped them gain trust from customers and industry experts.

Because of this, along with strong promotions, Nykaa has become one of India’s top beauty retailers. Their products are now available in over 1,000 stores across India, and they plan to expand globally soon.

Pricing
- Cost-Based Pricing: Nykaa decides its prices based on how much it costs to make a product, adding a profit margin accordingly.
- Value-Based Pricing: Since 2014, Nykaa has kept its prices competitive, which has helped them grow fast as customers love good deals. They also offer free shipping on orders over ₹500, attracting more buyers. Nykaa uses cost-effective sourcing methods to keep prices low so that customers can shop affordably.
Offers and Discounts

Nykaa provides seasonal discounts and special sales for online shoppers. Their Pink Friday Sale is the biggest event, offering huge discounts on many brands. This attracts more customers and boosts sales.

Promotion

Nykaa uses social media and TV ads to promote its brand. This has helped them connect with more people and keep their audience highly engaged.

Top 53 Successful Women Entrepreneurs In India 2025

Women entrepreneurship is growing at a fast pace in India. Here is a list of the top 53 Successful Women Entrepreneurs In India in 2025.

StartupTalkySakshi Jadhav

Nykaa – Marketing Strategy

With the situation here, the best way to market a product is to use the digital platforms. Even when you market it digitally, it is important to keep it perfect to be able to attract more audience. Social media interaction is extremely important to keep the customers proper and in a track. They knew the right way to get into the minds of the target audience and also to retain the customers. Their main target audience were the people who were students and professionals who do not have enough time to go to a physical shop and buy the required cosmetic.

Marketing Through YouTube Channel

Youtube is the media where people go to while away their time by watching videos. They have a segment known as “Nykaa TV” which was made by seeing the emergence and importance of the advertising market by the means of videography. Nykaa has a whopping 1.24 million subscribers on its YouTube channel. This channel on YouTube helps the viewers to know more about beauty and wellness products and their “how-to” videos also provide a lot of information on products related to this sector.

Nykaa’s YouTube channel has videos that help customers understand how each cosmetic is to be used. Also, some people do not know what product to use and which brand will suit them best. These videos help them identify what they need and buy them from Nykaa. They keep posting videos regularly to make sure the subscribers get useful information often.

Moreover they have celebrities and their stylists make short videos on make-up and skincare as well!

Influencer Marketing

This is also quite common with Nykaa’s marketing. Influencer marketing is usually used by Nykaa while launching a new product. Nykaa has the belief that it is easier to maintain customer loyalty when they are able to maintain a proper relationship with the influencer. Also, it can increase customer engagement.

Nykaa has always believed in collaborating with big names because collaborations have proven to be very successful for them. Be it the collaboration with Femina Beauty Awards or the recent collaborations with Katrina Kaif – Kaif with Kay beauty and Masaba – Masaba with Nykaa, all such collaborations help Nykaa to get popularity as well as target a wider audience.

List of Brands Endorsed By Katrina Kaif

Katrina Kaif is one of the paid actress in India. Lets look at the list of brands endorsed by Katrina Kaif.

StartupTalkyPV Vyshnavi

Nykaa Offers and Discounts

Offers and coupon codes are the best ways to attract customers in a very short time. Nykaa has been offering many discounts and coupons to its customers on purchasing branded beauty and skincare products from their portal. This has been one of their very successful strategies in marketing their e-commerce business. They use various coupon codes and offer various discounts so that they attract a maximum number of customers on various occasions and festivals. This has proved to attract a lot of customers for them and they hence have a good sale during the offer periods.

Content Marketing Strategy

Nykaa’s digital marketing strategy leverages social media, influencer partnerships, content marketing, and targeted online ads to engage and connect with its audience, driving brand awareness and sales. Nykaa’s digital marketing strategy is yet another awesome marketing strategy of Nykaa that has proved to be successful. Generally, the challenge in content marketing is that most people don’t see or read it unless it is extremely interesting. To make it a point to attract new customers and retain old customers, the content team has to make the content very creative. They have a team of young and enthusiastic professionals for creating the best possible content. They make sure the content in all the platforms like websites, blogs, other articles, tutorials are all made in a very creative and understandable way.

Nykaa believes that by showing high-end content on their website, app and social media handles they can showcase global trends by which they can establish their own brand name. It is often said that content is king and is highly consumed by people; hence they have established a qualified team for its content strategy. Nykaa has very appealing social media portals and websites because that is how they keep their users engaged by providing interesting content. They have active blogs where users can get expert advice from professionals on beauty and wellness as well as can get many tips on makeup.

Nykaa also uses SEO strategy in its contents to rank higher. When people need something, they search for it on the search engine before reaching out to the website or YouTube. It is hence important to make sure that the page, blog, or post from Nykaa’s website contains the perfect keywords. They keep in mind the trend in the industry and update themselves according to them. They are perfect at optimizing their content according to the latest trends and keywords. Their blogs and products show up at the top of the search engine.

Social Media Marketing Strategy

Social media platforms used by Nykaa for marketing

Today, the world is running on social media. Everyone has an account on almost all the social media pages. Instagram and Facebook are widely used to display advertisement. Nykaa’s social media marketing is also excellent. Instagram page of Nykaa has a lot of new followers each day and the same goes for Twitter and Facebook. They have integrated some social media pages with the ‘shop now’ button, which helps the customers go to the website and order the required product.

It has a very strong social presence and is hence able to have a personal touch with the customers.

Other than the above-mentioned techniques, they also use Email marketing. Wherein, the customers who are registered with them will get updates through Emails. This is sent out only to regular and highly engaged shoppers.

On the whole, the social media marketing strategy of Nykaa is extremely customer-centric. Nykaa has understood who their target customers are and hence they find it very easy to tap that particular segment and work on attracting them. Nykaa is now one of the leading websites with the number of visitors on the website increasing day-by-day.

Nykaa marketing strategy approach towards customers has made it one of the best brands of its kind and helped it become a unicorn startup reaching a valuation of approx $14 billion.

For promoting the social media platforms and also for keeping the audience engaged, Nykaa launches various offers and discounts on social media platforms in the form of contests, giveaways, and many such activities. This helps them in generating customer leads and also connecting huge masses spread across various different geographical locations. People can also shop Nykaa products from their Facebook Page which redirects them to their e-commerce website.

Meesho Marketing Strategy – How it became India’s Leading social e-commerce Platform

Here’s how Meesho Market its Startup using different marketing strategies like Niche based strategy, Social media marketing, Advertisements, etc.

StartupTalkyMuskaan Kapoor

Nykaa Beauty Book

The brand has launched its magazine that includes the news related to the field, various articles with advice on the skincare and wellness lines. The formats in this magazine include the FB live, educative brand collaborations, web series, and OTT platforms, etc. Their magazine 7.5 million page views and unique 4 lakh visits per month. Nykaa also releases these magazines in various regional languages.

Nykaa Routine Finder

Nykaa has built a very intriguing tool that is comprehensive of skin, hair, and wellness parameters. The tool allows getting a set skincare routine according to the choices made by the customer and the routine finder helps the customer by showing or suggesting the products that will help them to improve the problem that they face. On average around 15000 people visit this routine finder of which 90% of the people use it from the mobile application and 10% of users use it on the website.

Conclusion

Nykaa has proven itself by establishing a very successful business in the Indian market. With its balanced and slow & steady approach, it has become one of the most liked beauty and wellness giants and will continue to grow in the years to come. Nykaa has proven to be loyal to its customers and has been prosperous enough to get their trust in return. With such excellent marketing strategies, the brand will further continue to proliferate and earn huge profits.

FAQs

Who is the owner of Nykaa company?

Falguni Nayar founded Nykaa in 2012.

How does Nykaa make money?

They sell beauty products both online and offline. They have also added clothing to their product catalogue and they target both men and women as well as children as their target audience.

What is Nykaa’s marketing strategy?

The marketing strategy of Nykaa is mainly dependent on influencers. They market through
- Marketing Through YouTube Channel
- Influencer Marketing
- Nykaa Offers and Discounts
- Content Marketing Strategy
- Social Media Marketing Strategy
- Nykaa Beauty Book
- Nykaa Routine Finder
What is Nykaa Target audience?

The target audience of Nykaa primarily includes women aged 18-45, who are interested in beauty, skincare, and wellness products. They focus on both urban and semi-urban customers, particularly those who are tech-savvy and fashion-conscious.
March 5, 2025

Kylie Jenner: From the Billionaire Club to a Millionaire’s Reality

In May 2021, Forbes stated that Kylie Jenner is no longer a self-made billionaire. Forbes claims that Kylie inflated the sales figures of Kylie Cosmetics, accusing her team of forging tax returns to boost her net worth and thus revoking her billionaire status. Kylie Jenner sold her company 51% to Coty in a deal valued at $1.2 billion. Her income after-tax estimation was $340 million. After analyzing, Forbes reported that Kylie Jenner is “not a billionaire“.

Forbes previously released the annual World’s Billionaires list and Kylie was the world’s youngest self-made billionaire in 2020, just before CVID-19. Yes, the youngest self-made billionaire, she didn’t inherit her business; she built it herself. Kylie was a billionaire with a net worth of $1 billion. Yet, the Kardashian-Jenner sister’s ‘self-made’ status has attracted a degree of controversy, considering the wealthy, reality TV famed background from which she descends.

Kylie Jenner – Biography

Name	Kylie Jenner
Born	August 10, 1997
Age	Los Angeles, California, United States
Nationality	American
Education	Laurel Springs School (2012–2015), Sierra Canyon School (2012)
Profession	Media personality, socialite, and businesswoman
Position	Founder, Kylie Cosmetics
Net worth	$710 million

Kylie Jenner – Early Life
Kylie Jenner – Career
How Did Kylie Become a Billionaire?
Kylie Jenner – Philanthropic Work
Kylie Jenner – Quotes

Kylie Jenner – Early Life

Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California to parents Kris and former Olympic gold medalist Bruce Jenner. Kylie has an elder sister, Kendall Jenner. Kylie has three half-sisters – Kourtney, Khloé, and Kim Kardashian and half-brothers – Brandon, Brody Jenner and Robert Kardashian. Kylie has been in the news since childhood, thanks to the paparazzi being crazy for her family.

Kylie grew up in the spotlight among her famous siblings in the reality series, Keeping Up With The Kardashians. Jenner attended the private Sierra Canyon School and earned her high school diploma from Lauren Springs High School in California. Additionally, she’s amassed a mega social media following and in 2015 was named one of Time magazine’s Most Influential Teens.

Kylie Jenner – Career

The Kardashians are one of the most widely followed families today when it comes to entertainment. Every member of the Kardashian clan is wildly popular for their controversial and non-controversial antics. For a long time, Kim Kardashian stole the limelight.

Kim was at the fore of her celeb family when it came to coverage in tabloids and magazines. However, the last two or three years have seen another Kardashian member take Kim’s place—Kylie Jenner. She’s harnessed her family’s fame to launch her business ventures including a successful cosmetics line.

Kylie Jenner started her on-screen career in 2007, appearing as a main cast in the family’s popular reality television series ‘Keeping Up with the Kardashians‘. She has also appeared in many of the spin-off shows focused on her sisters, Kourtney and Khloé. In 2011, she, following Kendall, earned a huge sum of money endorsing two nail lacquers from the Nicole by OPI brand, named “Rainbow in the S-kylie” and “Wear Something Spar-Kylie“. Kylie and Kendall launched ‘The Kendall & Kylie Collection’ with PacSun in February 2013.

Taking advantage of such a massive following and appreciable looks, Kylie launched the ‘Metal Haven by Kendall & Kylie’ clothing & jewelry line with her sister in June 2013 followed by a collaboration with Steve Madden for shoes and handbag collection. The reception was overwhelming. The succeeding fame got her in music videos.

The collective result was a soaring presence on all major social media platforms, particularly Instagram and Snapchat. Top celebrities admired her, she hosted shows and appeared on several media channels all of which added to her growth. This combined with exposure and famous background allowed her to cash in and become a hit with commercial audiences.

How Did Kylie Become a Billionaire?

Kylie Jenner on the August 2018 issue of Forbes

In 2015, Kylie individually launched her hair extension line, ‘Kylie Hair Kouture‘ with Bellami Hair. She became the second ambassador ever for the skincare line ‘Nip + Fab’ in March 2015. She became the face of PUMA in the fall of 2016. She again teamed up with her sister Kendall to launch their clothing line ‘Kendall & Kylie’ with Topshop, a British fashion retailer in June 2015. She launched her website and a paid lifestyle app in September 2015, along with her lipstick line ‘Kylie Lip Kit’.

It was taken to the next level when she started her full-fledged cosmetic line – Kylie Cosmetics. In 2018, she invested $250,000 of her own money from modeling gigs in 2015 for the first batch of 15,000 lipsticks.

Kylie Jenner stated, “I said, ‘I’m ready to put up my own money. I don’t want to do it with anyone else.”

The product sold out in seconds with her media presence being a pivotal factor. The millions of fans who revered Kylie through social media were an easy target audience.

Kris Jenner, her mom, supported Kylie in this initiative by pitching in with the appropriate strategies and tactics. The mom-daughter duo sold 500,000 kits in no time. There was no looking back and sales blew through the roof. She further included many beauty products in her brand. Jenner’s business was immediately promising.

She further cemented her spot in November when she agreed to sell 51% of her Kylie Cosmetics to beauty giant Coty Inc., an American multinational beauty company, for $600 million. The deal, which closed in January 2019, valued her business at about $1.2 billion. Cash from the sale and her remaining 49% share of the company make Jenner one of just 2,095 people in the world with a ten-digit fortune.

In March 2019, Jenner was highlighted by Forbes as the youngest-ever self-made billionaire as part of its annual ranking of the planet’s richest people. With her net worth up to $1 billion, the then-21-year-old became the youngest member of the billionaires’ club and the youngest-ever self-made billionaire. She surpassed the benchmark once set by 23-year-old Mark Zuckerberg.

Showing no signs of slowing down, she went on to launch her Kylie Skin skincare line in May 2019.

Kylie Jenner launched Kylie Skin in May 2019

In April 2020, the makeup mogul, Kylie Jenner made into Forbes’ 2020 World’s Youngest Billionaires list for the second year in a row. With her billion-strong wealth, Jenner became ‘one of just 2,095 people in the world with a ten-digit fortune’.

After analyzing filings of the deal with beauty giant Coty Inc., it was revealed that Kylie Jenner inflated the sales values to boost her valuation. Later Forbes removed her from the list and stated that Kylie Jenner was no more a billionaire.

Kylie Jenner – Philanthropic Work

Kylie Jenner has come forward to help fight the COVID-19 pandemic. Kylie has donated $1 million to buy protective equipment including face shields and masks for the first responders. In mid-March, after being requested by the surgeon general of the United States to do so, she issued an Instagram plea to follow social distancing instructions. She asked her approximately then 169 million followers on Instagram to just stay home for the sake of safety.

Not only this, Kylie Jenner and her mom, Kris Jenner, announced that they would make a mass hand sanitizer donation to hospitals in southern California. At the same time, their custom product, a joint effort with Coty Inc., will be “dedicated to first responders working to support our communities” during the coronavirus pandemic. Coty, a major stakeholder in Kylie Skin and Kylie Cosmetics, will be making Kylie’s hand sanitizer in its factories as many medical professionals currently facing severe shortages.

Apart from this, Kylie Jenner has been involved with several charities over the years. In 2013, she and her sisters raised money for the Children’s Hospital Los Angeles by auctioning old clothes on eBay.

Kylie Jenner – Quotes

💡

It’s the power of social media. I had such a strong reach before I was able to start anything.

Conclusion

While she was the youngest, there were nine other billionaires under the age of 30, including Snapchat co-founder Evan Spiegel, 29, with a net worth of $1.9 billion, and digital payment app Stripe co-founder John Collison, 29, with a net worth of $3.2 billion at that time. Yet, this social media star cum entrepreneur, Kylie has carved a special place for herself in the digital segment. She is the epitome of social platform influencers and has become an inspiration for many millennials. Above all, she was the youngest billionaire ever!

FAQs

What is the net worth of Kylie Jenner?

The net worth of Kylie Jenner is $$710 million as of May 2024.

Is Kylie Jenner a billionaire?

Kylie Jenner was declared a billionaire by Forbes in March 2019, largely due to the success of her cosmetics company, Kylie Cosmetics. However, in 2020, Forbes revised this assessment, stating that she was not, in fact, a billionaire.

How did Kylie Jenner become a billionaire?

Kylie Jenner became a billionaire through her cosmetics company, Kylie Cosmetics, utilizing her massive social media following, and selling a 51% stake to Coty Inc. for $600 million, valuing the company at $1.2 billion.

July 26, 2024

List of Products You Can Sell On Meesho
Meesho is an Indian-based mobile application. Meesho is a social commerce platform. The company was founded in the year 2015 and is established in Bangalore. The company helps small businesses to start their business through certain social channels which involve WhatsApp, Facebook, Instagram, etc.

Meesho Products List
How to Sell Products on Meesho?

Meesho Products List

Meesho has a lot of products from various niches for reselling. The products will undergo quality checks and the company ensures that it comes from high-quality suppliers. Meesho lets you resell the products listed on their platform.

You can sell various products using it and increase your customer base. Here is a list of certain products you can sell through Meesho.

Women Ethnic Wear

Women Ethnic wear on Meesho

You can sell all types of Sarees through the Meesho app. They have different categories for a range of Sarees such as Silk saree, Cotton Silk saree, Cotton saree, Georgette and Chiffon saree, Satin saree, Solid saree, Embroidered saree, and Zari Woven. These are one set of ethnic wear for women.

Other than different types of Sarees you can sell different types of Kurtis such as Cotton Kurtis, Rayons Kurtis, Anarkali, Embroidered Kurtis, and Solid Kurtis. You can also sell Kurta sets which include Rayons, Palazzo sets, embroidered, cotton and, pant sets.

You can sell different suits and dress materials such as cotton dress material, embroidered dress material, Jaipuri dress material, Chanderi dress material, and Crepe dress materials.

There is a list of other ethnic wear as well such as Lehengas, Blouses, Dupattas, skirts and sets, Abayas, Ethnic Jackets, Petticoats, and ethnic bottom wears. These are all the different categories of ethnic wear sets for women which you can sell on Meesho.

Meesho Business Model | Revenue Model | How Meesho Works?

Meesho is an Ecommerce platform for retailers to start their online store. Know how does Meesho work, Meesho Business Model and Revenue model.

StartupTalkyAnik Banerjee

Women Western Wear

Women Western Wear | Meesho Best Selling Products

You can also sell different types of western wear for women which include tops and tunics, T-shirts, dresses, gowns, etc. You can also sell western wear in the form of a combined set on Meesho. You can even sell bottom wear such as jeans, leggings, palazzos, shorts, and skirts. You can sell inner wear for women as well as sleepwear such as night suits and night dresses.

Apparels for Men

Men’s watches on Meesho

Meesho also has a Men’s category, where you can sell various top wears which include T-shirts, shirts, and winter wear such as sweatshirts, jackets, sweaters, etc. You can sell bottom wear which includes track pants, Jeans, Chinos, Formal pants, etc.

You can also various accessories for Men such as different types of watches which include leather watches, strap watches, chain watches, digital watches, fit bands, etc. Other than these you can also sell different types of belts such as casuals, formals or different types of them. You can also sell wallets, and certain jewellery for men such as hand bands necklaces, rings, studs, etc.

You can also sell different types of sunglasses as well as bags, and different types of shoes which include sports shoes, formal shoes, casual shoes, different types of sandals, slippers, flip flops, sliders, etc.

You can sell different category which includes ethnic wear such as kurtas and a combined set for kurtas, ethnic jackets, ethnic bottom wear, etc. You can also sell inner wear and sleepwear.

11 Most Profitable Franchises In India | Best Indian Franchises

There are many low-cost, profit-churning franchise opportunities in India. This StartupTalky post discusses the 11 most profitable franchises in India at this moment.

StartupTalkyAvantika Bhardwaj

Kids Wear

Kids Wear | Meesho Best Selling Products

Through Meesho you can even sell a different category product for kids. You can concentrate on selling different sets of dresses for boys and girls such as boys sets like t-shirts and jeans or a formal set of dresses with a bow or a tie, dresses for girls or a girl set such as frocks, or again t-shirts and jeans for girls, etc.

You can also sell ethnic wear for both boys and girls, nightwear and winter wear. You can even sell products on the platform for Infants that is kids below the age of 2. You can provide products such as baby sets, Onesies and Rompers, ethnic wear, etc.

You can also sell different toys and accessories for kids such as soft toys, footwear, crayon sets, watches for kids, bags and backpacks for the kids, etc.

You can even sell baby care products such as beds and blankets for babies, Diapers, newborn baby care such as feeding bottles, baby accessories, baby swings, baby bibs, manicure sets, baby carriers, etc.

Kitchen and Appliances

Kitchen and Appliances | Meesho Top Selling Products

You can sell various kitchen-related products and appliances which include cutlery and kitchen tools such as knives, cutting boards, different types of spoons, etc. You can also sell storage boxes, cookwares and bake wears such as different utensils and pans, dining sets which include plates, coffee mugs, tea sets and kitchen appliances such as mixers, grinders, stove, oven, induction stove, etc.

Furnishing Products

Doormats on Meesho

You can also sell furnishing products on Meesho that are used in homes such as bedsheets, curtains, doormats and bathmats, curtains and sheets, cushions and cushion covers, mattress protectors, etc.

You can also sell different décor and organizers such as covers for different appliances, wall stickers, paintings, lights, clocks and wall hangings, showpieces, apparel storages, organizers and laundry bags, flower vases, etc.

You can also provide home improvement products which include cleaning supplies such as detergents, hand wash, floor cleaning liquid, bathroom accessories and gardening and insect protection products such as mosquito nets, mosquito bats, etc.

Best Business Ideas for Couples in 2021 – StartupTalky

Sometimes starting a business as a couple seems like a bad idea, for others, itmight be a dream job. As a couple, it could easily bring you closer together anddouble the passion to make it succeed. If you two guide and motivate each otherthen you should consider turning your passions into a busin…

StartupTalkySouvik Dey

Cosmetics and Skincare

Deodorants on Meesho

You can sell various cosmetics for women such as makeup kits, foundation creams and other face makeup equipment, cosmetics for eyes such as kajal, nail polishes, lipsticks, brushes and tools and various appliances such as hairdryer, hair straightener, etc.

You can even sell various skin care products for women such as face care products such as face washes, hair care products, body care products such as creams or lotions, perfumes and deodorants, eye care and hair removal products.

You can also sell various products for Men’s care such as beard oil, beard combs and products related to beard, shaving essentials, skin and hair care products, men’s perfume and deodorants, sexual wellness products, etc.

You can also provide products for babies and their mothers as well as fitness products, pain relief products, masks and sanitisers, oral care such as toothpastes, brushes, etc. and feminine hygiene products.

Jewellery

Jewellery on Meesho

You can sell various types of jewellery products as well such as jewellery sets, Mangal sutras, earrings and studs, bangles, bracelets, necklaces, chains, rings, anklets and toe rings, etc, you can also sell Men jewellery sets.

Top 87 Best Low Investment Business Ideas With High Profits

Are you looking for business ideas with low investment? Take a look at these high-profit business ideas that require low investment.

StartupTalkyShubham Kumar

Electronics and House Appliances

Electronics Appliances | Meesho Top Selling Products

You can sell various electronic items such as speakers and earphones. Bluetooth earphones and headphones, mobile accessories such as mobile holders, back covers, cables and chargers, power banks, etc. You can also sell smartwatches, mobile phones and so on.

You can also sell other electronic items on Meesho such as pen drives, camera tripods, microphones and different appliances such as led lights, bulbs, tube lights, etc.

Conclusion

These are the list of categories and various items you can currently sell of Meesho. You may find the addition of more categories in the coming years as the app is gaining more popularity in recent times.

FAQs

Can I sell my products on Meesho?

Meesho allows individuals to resell the products listed in the app by simply sharing using social media channels and earning margin.

Where can I sell Meesho products?

You can sell Meesho products through your social media accounts like Facebook and Instagram, through your Youtube Channel. You can create a blog to promote the products as in the case of affiliate marketing. You can spread the link through WhatsApp messages or status.

Who is the owner of Meesho app?

Vidit Aatrey is the co-founder and CEO of Meesho.

What are the products to sell on Meesho?

Some best products to sell on Meesho are:
- Women Ethnic Wears
- Women Western Wears
- Apparels for Men
- Kids Wear
- Kitchen and Appliances
- Furnishing Products
- Cosmetics and skincare
- Jewellery
- Electronics and House Appliances
What are the top selling products on Meesho?

Meesho’s best-selling products are from the following categories:
- Apparels
- Personal care
- Home &Kitchen
July 7, 2022

The Man Company – How It is Fast Becoming a Popular Men’s Grooming Brand

Though grooming and self-care are often perceived as something that only women indulge in, the truth is totally different. The history of Men’s Grooming dates back to as early as 10,000 BC. From bathing milk to oils and fragrances, ancient Egyptian and Roman men loved pampering themselves. Even in India, there is evidence of men using various skincare and cosmetics products like face masks, oils, and even lip balms during ancient times.

Fast forward to modern times, while there was a period where shaving cream and perfumes were the only products mostly used by men, today the scenario has changed. All thanks to the influence of the entertainment industry, men are now more concerned about looking good. To meet this growing demand for quality men’s grooming products, ‘The Man Company’ was incepted in 2015. The Man Company deals especially with men’s grooming necessities and offers natural and chemical-free grooming products, that make every man look stylish. In this article let’s explore more about this interesting men-centric startup. Here is the story of the Man Company.

The Man Company – Company Highlights

Startup Name	The Man Company
Headquarters	Gurgaon, Haryana, India
Sector	Consumer Goods, E-Commerce and Beauty
Founders	Bhisham Bhateja, Hitesh Dhingra, Parvesh Bareja
Founded	September 1, 2015
Website	themancompany.com

About The Man Company
The Man Company – Startup Story
The Man Company – Name & Logo
The Man Company – Founders
The Man Company – Business & Revenue Model
The Man Company – Funding and Investors
The Man Company – Competitors
The Man Company – Growth & Future Plans

About The Man Company

The Man Company offers the best and premium quality grooming requirements for men. The company has got almost all sorts of products for men starting with hair to the body essentials. All the products are enriched with natural oils, which is preferred by a number of men in today’s date. The Man Company also offers great gifting options for men. One can choose his favorite products, get them packed in a gift pack with a customized message and photo, and gift it to a loved one.

The founders also noticed a specific behavior in most men. They noticed that while modern men want to look and feel good, not all men are passionate enough to go shopping for grooming products. Thus to make things simpler for me, the Man Company introduced a subscription model. Under the subscription model, users can subscribe to their favorite products and get their products delivered to them at their preferred frequency.

For the men who want tips and tricks related to Grooming, the Man Company also has a blog called ‘The Man Mag’. Besides Grooming tips, the blog contains content related to travel, relationships, and more.

The Man Company – Startup Story

The Man Company is a one-stop shopping space for all men to purchase their grooming necessities like face wash, body wash, shampoo, shaving gel, hair gel, perfumes, etc. The founders spotted that there were few brands that are solely focused on Men’s Grooming. Also when it comes to grooming and self-care, men had a fewer choices than women. This gap in the market inspired Bhisham Bhateja, Hitesh Dhingra, Rohit Chawla, and Parvesh Bareja to start ‘The Man Company’ in 2015.

Top 6 Best Organic Beauty Startups in India that are leading the Organic Beauty Industry in India

Organic beauty industry is booming in India as many consumers are realizing harmful effects of synthetic based products. So here are Top organic beauty startups in India.

StartupTalkyPratyusha Srivastava

The Man Company – Name & Logo

The company is dedicated to creating awesome grooming products for men, hence the name ‘The Man Company’ truly suits the purpose.

The Man Company Logo

The Man Company – Founders

Hitesh Dhingra, Bhisham Bhateja, Parvesh Bareja, and Rohit Chawla founded the Man Company in 2015.

Hitesh Dhingra

The Man Company Founder, Hitesh Dhingra

Hitesh is a serial entrepreneur who co-founded many successful startups. In 2005 Hitesh co-founded a contextual advertising network, ‘Tyroo’, which grew to become one of the largest of its type in India. In 2009, Hitesh founded letsbuy.com, an online retailer of consumer electronics. In 2012 letsbuy.com got acquired by Flipkart. Hitesh is also one of the co-founders of India’s leading dating and match-making site TrulyMadly.

Bhisham Bhateja

The Man Company Founder, Bhisham Bhateja

The Man Company co-founder Bhisham Bhateja has years of experience in project planning, execution, and client management verticals. The Man Company is Bhisham’s first entrepreneurial venture. Prior to co-founding The Man Company, Bhisham worked with companies like Tecnova India Pvt. Ltd, Letsbuy.com, and Fabfurnish.com.

Parvesh Bareja

Parvesh has extensive experience in the field of design, manufacturing, and packaging of various cosmetics products. Parvesh is also an Angel investor.

Rohit Chawla

The Man Company Founder, Rohit Chawla

Having worked with companies like TCS, Accenture, and Deloitte, in various responsible positions, Rohit started his entrepreneurial journey with iLabs Ventures, an execution-focused incubator that helped startups make it big. From 2015 to 2018, Rohit worked as the CEO of The Man Company. In 2018 Rohit exited The Man Company to start personalized hair and skincare brand ‘Bare Anatomy’. In 2021, Rohit founded India’s first Ceramides-based skincare brand, ‘ Chemist at Play’.

The Man Company – Business & Revenue Model

The Man Company deals in men’s grooming and personal care products. The company has over 11 third-party manufacturing partners across the country, where its products are made.

The company has an omnichannel presence across over 22 Indian cities. All the products of the company are available on their own website as well other leading e-commerce sites like Amazon, Nykaa, Flipkart, and Myntra.

As for offline presence, The Man Company has over 30 Exclusive Brand Outlets all over India. To expand its offline presence, it has tied up with brands like Shopper’s Stop, Spar, Relaince Smart, More, and Central. The company has also partnered with Lifestyles pharmacies like Apollo, Med Plus, and Guardian, and with 500+ Salons across India. Some of its partner Salons are Toni & Guy, Headmasters, LOOKS, and Enrich. Presently a huge chunk of revenue for the company comes from offline channels.

The Man Company also has an affiliate network to promote its products. Website owners, blog owners, and people having e-mail databases can promote the products of the company to their followers and subscribers, and earn a commission.

Nykaa Success Story | Business Model | Revenue Model

Nykaa is a lifestyle retail brand for fashion & wellness products. Know about Nykaa history, tagline, business model, revenue model, and more.

StartupTalkyPurbalee Dutta

The Man Company – Funding and Investors

The Man Company has raised a total amount of around $ 17 Million in funding as per reports. Major Investor in The Man Company is Emami, who holds a 45.96% stake in the company. Other investors are Redcliffe Capital and Bollywood actor Ayushmann Khurrana. Below are the funding details of The Man Company-

Date	Transaction Name	Money Raised	Lead Investor
June 28, 2021	Corporate Round	Rs. 500 million	Emami
October 21, 2019	Corporate Round	–	Ayushmann Khurrana
February 25, 2019	Corporate Round	–	Emami
December 7, 2017	Series A	$3 million	–
August 8, 2016	Seed Round	$500 K	Redcliffe Capital
October 15, 2015	Seed Round	–	–

The Man Company – Competitors

The top competitors of the company are Beardo, Ustraa, and Bombay Shaving Company.

Beardo

Marico-backed Beardo is one of the top competitors of The Man Company. The company is headquartered in Ahmedabad and was founded in 2015. Beardo offers a wide range of products for taking care of beard and moustache, as well various skin and hair care products for men.

Ustraa

A wing of the company Happily Unmarried, Ustraa is a brand dealing in men’s grooming products since 2015. Its products include skin, hair, and beard care products, as well as personal care tools and accessories like shavers, trimmers, brushes, and combs. Ustraa is backed by big investors like Wipro and Info Edge.

Bombay Shaving Company

Headquartered in Delhi, Bombay Shaving Company is one of the top competitors of The Man Company. The company’s products are free from harmful chemicals. The company has a lot to offer including shaving tools, skin, hair, and beard care products. The Shaving company also offers shaving essentials and skin and hair care products for women. The company has raised over $45 Million in Funding from investors like Gulg Islamic Investments LLC, Reckitt Benckiser Group, and Fireside Ventures.

How Beauty Industry Is Using Personalization To Build Brand Relevance

The concept of personalization in beauty is far from saturation. An influx of information online and on social media has educated consumers on beauty needs.

StartupTalkyTanusha Verma

The Man Company – Growth and Future Plans

The Man Company is experiencing steady growth since its inception. As said by founder Hitesh Dhingra, The Man Company sold 70,000 units, in its first year of origin itself, and the numbers are ever-increasing. In an interview given to PTI, Dhingra told that the company was aiming to increase sales to 50 Lakhs units by March 2022.

As per Dhingra with 20-25 percent month-on-month growth, the Man Company is aiming to Break even by September 2022. By 2023, The Man Company is expecting to touch Rs 225 Crore revenue. In FY 2021, the Man Company reported net revenue worth Rs 45 Crore. The company has tied up with credit provider platforms like Cred to increase sales. The company is investing a generous chunk (around 35% of revenue as per February 2022 reports) of revenue for marketing and advertising.

The Man Company till date has around 100 SKUs and is working towards introducing new products. It has ventured into personal care appliances like shavers and trimmers also, taking a step further to establish itself as a one-stop platform for all personal care needs of men.

The Man Company -FAQs

The Man Company is from which country?

The Man Company is an Indian Company, headquartered in Gurugram, Haryana.

Who is the owner of The Man Company?

Hitesh Dhingra, Bhisham Bhateja, and Parvesh Bareja are the founders of the Man Company. Besides other investors, Emami holds a 45.96% stake in The Man Company.

March 24, 2022

Success Story of Pond’s: Beauty Brand Transforming Women
Pond’s is a beauty brand that transforms women’s skin and the way they live their lives via breakthrough product developments.

Pond’s acknowledges the importance of beauty as a forerunner of love in a woman’s life, not simply appearing beautiful but also feeling lovely. Pond’s has been linked with skincare for nearly a century, having a presence in over 56 countries. It has been a pioneer in recognising a woman’s skincare and beauty requirements. It has appealed to people of all ages and skin types.

Pond’s has expanded its offerings to include anti-ageing, skin whitening, oil management, moisturising, and other skin care needs. Furthermore, each line in the portfolio consists of a wide selection of products, including day creams, night creams, serums, masks, eye treatments, face foams, and more.

The Origin of Pond’s
Pond’s in India
Pond’s Campaigns
FAQs

Pond’s Case study

The Origin of Pond’s

Pond’s Logo

Theron T. Pond, a scientist, first created Ponds cream as a medication in the United States. He learned to treat minor wounds and other illnesses by extracting a medicinal tea from witch hazel.

Pond’s began advertising under the name Pond’s Healing in 1886 and continued until 1910.

Pond’s cold cream and vanishing cream, which marked the company’s entry into the facial care sector, were established in the twentieth century as part of the company’s core goal of selling cosmetics goods.

Ponds introduced Pond’s extract in 1886 and Pond’s Cold Cream and Vanishing Cream in 1914, both of which became beauty icons.

Its standing was reflected in the middle of the 1920s with endorsements from princesses, social beauty, and Hollywood stars. Pond’s built its elegant image on product delivery guarantees and an awareness of a woman’s beauty routines and demands.

Pond’s began operations in the United States as a worldwide corporation. Previously, its production plant was in Connecticut, and Pond’s moved its sales headquarters to New York City. Its goods now have a worldwide market, and it has expanded its presence to nations such as Thailand, India, Japan, and Spain.

Top 6 Best Organic Beauty Startups in India that are leading the Organic Beauty Industry in India

Organic beauty industry is booming in India as many consumers are realizing harmful effects of synthetic based products. So here are Top organic beauty startups in India.

StartupTalkyPratyusha Srivastava

Pond’s in India

The Pond’s Company of America first introduced cold cream to India in 1947, but it wasn’t until 1956 that it expanded into talcum powders that it became a household name in India.

Hindustan Unilever, which bought Pond’s in 1987 and expanded its skincare range in India, was able to add a new dimension to its skincare offering in India.

Pond’s began operations in the United States as a worldwide corporation. Previously, its production plant was in Connecticut, and Pond’s moved its sales headquarters to New York City. Its goods now have a worldwide market, and it has expanded its presence to nations such as Thailand, India, Japan, and Spain.

Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India

Ghazal Alagh and Varun Alagh founded Mamaearth in 2016. Read on to know more about Mamaearth’s success story, business model, funding, and other aspects.

StartupTalkyRishabh Rathi

Pond’s Campaigns

Ponds has been marketing its goods on a national basis since 1886. Ponds Healing was the company’s trademark name when it first went public in 1910. The brand has launched numerous educational and beautiful ad campaigns in prominent television, newspapers, radio, and magazines connected to beauty goods through electronic and print media.

You may also find its advertisements on social media sites, including Facebook, YouTube, and Twitter.

Pond’s recognised that if women believe they can be more attractive, they will use facial care products.

The Beginning of the Campaign

Ponds began advertising on a national scale in 1886. Until 1910, they announced under the name “Ponds Healing Cream.” By 1910, they had focused on its disappearing cream (formerly known as Healing Cream), and they had launched an ad campaign that would become famous due to the celebrities involved. The commercials for ‘Ponds Vanishing Cream’ and ‘Ponds Cold Cream’ work together to describe the objectives of each cream.

Every normal skin requires these two creams, according to the brand’s slogan. Consequently, sales of “Ponds Vanishing Cream” increased by 60% in 1915, while sales of “Ponds Cold Cream” increased by 27%.

Campaign for Magazines

When Queen Marie of Romania visited the United States in 1923, she was so taken with the Ponds product that she wrote a letter to the business requesting more. Pond’s then turned her letter into a commercial. Following this, Pond’s began to include samples of their goods in its magazine advertisements to attract ordinary people to purchase the cream.

Campaign #BeautifulStory

This inspired Ponds’ #BeautifulStory campaign. Pond’s used 17 of the Philippines’ Most Beautiful Faces to show that beauty changes may be achieved. It brought together 17 superstars for a TV film and a public relations launch. Ponds developed 17 digital films that tell their transformation tales.

With over 1 billion views online, this ad was the most seen in 2014, resulting in a 22 per cent increase in product demand.

Pond’s Success

Pond’s is a personal care brand that is linked with the FMCG industry. The products of Pond’s are divided into three categories: skin lightning, oil management, and anti-ageing.

Pond’s is a well-known and well-recognised brand. It caters to a variety of women’s skincare approaches, and as a result, it has released various unique items at regular intervals to keep clients interested.

Ponds Men Pollution Out, Ponds Men Acno Clear Oil Control, and more products for men have been added, providing treatments for sun damage, pollution, oil control, and pimples. Facial Moisturisers, BB Creams, Facial Cleansers, Makeup Removers, and Talcum Powder are some of the company’s most popular items.

The primary reason for doing the study is that a large percentage of customers have misconceptions regarding moisturisers. People believe they do not need moisturisers because they are constantly youthful, think it makes their skin greasy, and various other reasons.

However, the firm has positioned itself as a one-stop-shop for five issues, allowing consumers to learn more about their skin and utilise the product. Pond’s offers a wide range of skincare products, including skin cleaning, skin whitening, anti-ageing, and more. Pond’s is sold worldwide, with Spain, India, Japan, and Thailand being their most important markets.

The beauty Brand has enlisted the aid of its parent firm, Unilever, and is making use of its distribution network. Wholesalers, retailers, distributors, and warehouses provide services to customers through supermarkets, hypermarkets, discount stores, and convenience stores.

Pond’s faced intense competition from several other companies when it came to pricing. It has implemented a competitive pricing strategy, keeping product prices modest and fair to obtain a price edge over its competitors. It has established a promotional programme that offers a variety of incentives at regular intervals to appeal to a more extensive consumer base. This aids in bulk sales and increased profits.

FAQs

Is ponds an Indian brand?

Pond’s is an American brand of beauty and health care products. Pond’s company is currently owned by Unilever.

Who are the top competitors of Pond’s?

Some of the top Pond’s competitors are:
- Dove
- Nivea
- Garnier
- Lakme
- Olay
- Dabur
- Emami
Which is the best Ponds Products?

Some of the Best Pond’s Products In India are:
- Pond’s Super Light Gel
- Pond’s White Beauty Face Wash
- Pond’s Dreamflower Fragrant Talc
- Pond’s Rejuveness Anti-Wrinkle Cream
- Pond’s Triple Vitamin Moisturising Lotion
- Pond’s Pure Detox Anti-Pollution + Purity Face Wash
- Pond’s Light Moisturiser
- Pond’s Bright Beauty Day Cream
- Pond’s White Beauty Mineral Clay Facial Foam
- Pond’s Magic Freshness Talc
October 27, 2021
Business Model of POPxo | Different Revenue segments of POPxo

When it comes to women’s requirements and products, POPxo has proven to have matchless potential. Dubbed as India’s largest digital community for women, POPxo was built as a platform for women to read, contemplate, hang out and shop.

POPxo is famous for creating content based on women’s interests and requirements. The brand mainly focuses on four subject verticals: Fashion, Wedding, Lifestyle, and Beauty. POPxo has built a robust image in the eyes of its customers which has resulted in 39 million active users every month.

The platform provides remarkable and promising product deals and customer services. And the most incredible part is, its application isn’t limited to a few pieces of software. It is available on all kinds of software including Android, iOS, desktop, Google Chrome, and other mobile webs.

POPxo has a very engaging presence in the market as well as on social media platforms. Around 80% of its users are women who spend over 3 million hours on POPxo, every month.

Moreover, POPxo’s digital content gets more than 200 million engagements every month. With such remarkable popularity, POPxo has partnered with over 250 brands for developing and promoting sponsored content with POPxo audiences. POPxo content verticals are available in six distinct languages – Bangla, Hindi, English, Marathi, Tamil, and Telugu. This is expected to bring more customer presence throughout India. In this article, we will be discussing the marketing and business model of POPxo briefly. Let’s get started!

About POPxo
Where does POPxo operate?
Key Products and Services offered by POPxo
Target Audience of POPxo
Business Model of POPxo
How does POPxo make money?
FAQ

About POPxo

POPxo is one of its kind when it comes to its beauty brands. POPxo was founded in 2015 by Priyanka Gill who is also the CEO of the company. This digital platform is a place for women’s needs and their issues.

POPxo aims for becoming one of the leading renowned digital platforms by the women, for the women, and to the women. The company is very successful with around 39 million customers. POPxo also supports empowering women and brings out the issues women are facing.

POPxo has earned an immense popularity mostly through social media platforms. Recently, the company has modified its ideas and planning and shifted towards a unique style and marketing strategies.

POPxo is divided into many categories of products and content verticals such as Fashion and beauty. It prioritizes women’s needs and provides content and products based on them.

Where does POPxo operate?

As being a digital community platform, POPxo operates on a vast level. Its services are meant for everyone across the country. However, its headquarter is established in New Delhi, India.

Key Products and Services offered by POPxo

POPxo store

POPxo offers tons of products, especially for millennial women in all feasible categories. Its products are exclusive and entirely natural, from non-toxic ingredients, organic and cruelty-free. POPxo provides the best collection of beauty and skincare products.

With its exclusive beauty products, the company focuses on community content.

Top 6 Best Organic Beauty Startups in India that are leading the Organic Beauty Industry in India

Organic beauty industry is booming in India as many consumers are realizing harmful effects of synthetic based products. So here are Top organic beauty startups in India.

StartupTalkyPratyusha Srivastava

Target Audience of POPxo

POPxo mainly targets women between the age group of 18-35. The millennial women are the best and the most beneficial customer group for the company. It connects women through fashion, relationships, lifestyle, and entertainment.

Business Model of POPxo

The business model of POPxo is incredibly strong and beneficial. The marketing plans and strategies are progressive and rationalize its digital values. POPxo concentrates on the social media platforms that bring in the most customer engagement and audience for the company.

Social media is a very powerful marketing tool and POPxo follows it promptly. For its digital platforms, the company hires experts for the promotion of the brand and its services.

POPxo puts out itself in a very effective and innovative manner in the market. It hires influencers and experts to promote the company’s services and products through video content. These digital influencers look for ways to outline the company’s presence effectively in the minds of the audiences. POPxo always looks for more creative as well as distinct ways of marketing.

Nykaa Success Story | Business Model | Revenue Model

Nykaa is a lifestyle retail brand for fashion & wellness products. Know about Nykaa history, tagline, business model, revenue model, and more.

StartupTalkyPurbalee Dutta

How does POPxo make money?

Recently, POPxo has launched its collection of Beauty boxes in partnership with My Envy Box as a new subscription package deal for the company.

POPxo Beauty Box

Alongside, as the company has put forward its magazine plans, now the company has officially launched its POPxo digital magazine.

POPxo Magazine

The content related to any brand brings the most revenue to the company. POPxo works with more than 250 brands across the country and promotes and distributes its products through its immense popularity and customers base. Moreover, the company has launched its first-ever store where it sells fancy and adorable bags, stationeries, clocks, and accessories.

Conclusion

POPxo is considered the largest digital platform in India with over 39 million active users. POPxo is a brand that holds a very bold and distinct presence in the market and on other browsing platforms. Its contents are available in many languages to provide the convenience of reading and understanding for the customers.

The business strategies of POPxo are absolutely remarkable and expanded through a vast network. Its strategies are based on mentioning the audience for their support on every step of POPxo’s journey. Through this, the company gets more personalized strengths and customer engagement.

FAQ

Who is the founder of POPxo?

Priyanka Gill is the founder and CEO of POPxo.

How does POPxo make money?

POPxo earns from its magazine as well as from its branded content.

What is the revenue of POPxo?

The operating revenue of POPxo was Rs 12.08 crore in FY19.

July 30, 2021

Tag: beauty products

Top Organic Skincare Startups in India

SkinKraft

mCaffeine

Plum

Purearth

Kama Ayurveda

SoulTree

Forest Essentials

Pahadi Local

The Tribe Concepts

Tattvalogy

Aminu

Conclusion

FAQ

Which is the No. 1 makeup brand in India?

What is an organic brand?

Which are the prominent organic makeup brands in India?

Why should we use organic skin care products?

Which are the best skincare products in India?

Steps To Start A Beauty Parlour Business

1. Make a Business Plan

2. Types of Services

3. Beauty Parlour Ownership Types

Independent Beauty Parlour

Franchisee of a Beauty Parlour

4. Get Your Licenses Sorted

5. Select Proper Location

6. Equipment and Supplies

7. Make Pricing Chart & Packages

8. Get Beauty Products

9. Beauty Parlour Marketing

Conclusion

FAQs

How to start beauty parlour business?

What is beauty parlour setup cost in India?

Is the beauty parlour business profitable?

How to start beauty parlour business at home?

What is beauty parlour monthly income?

How much is beauty parlour investment in India?

What are parlour package offer ideas?

About Nykaa

How Was Nykaa Founded?

Nykaa Business Model

Omni-Channel Strategy

Affiliate Program and Content-First Strategy

Focus on Beauty and Wellness

Exclusive Product Range

Tech-Enabled Operations

What Is Unique About Nykaa | USP Of Nykaa

Tech Supremacy

A Step Into the Glamour

How Does Nykaa Make Money | Nykaa Revenue Model

Conclusion

FAQs

What is Nykaa?

What is the revenue model of Nykaa?

What does Nykaa do?

What type of business model is Nykaa?

What is unique about Nykaa’s business model?

Who is the CEO of Nykaa?

Does Nykaa manufacture its own products?

How has Nykaa differentiated itself from its competitors?

Who are Nykaa competitors?

What is USP of Nykaa?

Is Nykaa a marketplace?

Nykaa – The Beginning

Nykaa Marketing Mix

Product

Pricing

Offers and Discounts

Promotion

Nykaa – Marketing Strategy

Marketing Through YouTube Channel

Influencer Marketing

Nykaa Offers and Discounts

Content Marketing Strategy

Social Media Marketing Strategy

Nykaa Beauty Book

Nykaa Routine Finder