Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mellow.
Mellow is a premium Ayurvedic, natural, and herbal skin care & hair care brand. Its product offerings are in three distinct categories – Hair Care, Body Care and Face Care. It brings the best of Ayurveda and the care of mother nature together. The startup aims to bring the wisdom of Ayurveda and Ayurvedic lifestyle to the world.
StartupTalky interviewed Ms. Vaishali Sharda (CEO, Mellow) to get insights into the startup storyand roadmap of the organization. Let’s discover more about Mellow in the article ahead –
Mellow is a premium Ayurvedic, natural, and herbal skin care & hair care brand. Its product offerings are in three distinct categories, namely: Hair Care, Body Care and Face Care. The startup believes in the ancient wisdom of Ayurveda that the body is a temple and to nurture the body with pure and natural products is an act of gentleness, love, and kindness.
Mellow’s long-term vision is to take India to the world- to bring the wisdom of Ayurveda and Ayurvedic lifestyle to the world. In the future, it plans to take the brand beyond India. It is soon planning to launch on Nykaa, Sublime Life, Vanity Wagon, Amazon US, and UAE.
The brand’s core belief is not about progressing alone but to progress with the society and various stakeholders involved. Authenticity is what the foundation of its products stands on and they firmly believe in quality over quantity. The team believes in affordable luxury and is striving to take Ayurveda to the masses instead of just a handful of people in society. Mellow’s current vision is to continue to serve its customers with the best, authentic, and premium Ayurvedic products. The brand wants to make Ayurveda accessible for all. Its aim is to not only find a spot on people’s shelves but in their hearts.
Mellow – Market/Industry Details
In the FMCG and more precisely the beauty segment, Mellow’s market size is quite big because its Ayurvedic products are safe to use from seven to seventy years of age. The startup can already see a lot of awareness and interest among people about Ayurveda in the past decade. In the next five years, it sees the market shifting to more natural and herbal-based products and people adopting the Ayurvedic lifestyle. The day is not far when every other household in India will have Ayurvedic products for their skincare and beauty needs.
Mellow – Idea and Inspiration
“The journey of Mellow is a story of my mother’s love for me and her quest for her independence. Decades ago my mother, Sujata Sharda, a homemaker, and a mother went searching for the answer to her daughter’s hair fall problems” – Says Vaishali Sharda, CEO, Mellow
Her strong resolve to find the solution to Vaishali’s hair fall in mother nature, led her to a journey of discovery across Vaidays (Ayurvedic doctors), botanists, herbal experts, and after many souls searching, research, and experimentation with various natural formulations in her own kitchen, she made the first Sesame Hair Oil– the hair elixir. The oil yielded astonishing results for people and was an instant success!
Initially, it was close family members, friends, and neighborhood people who became the first customers. People loved the hair oil. As the word for the natural elixir spread far and wide among relatives, communities, and beyond, orders started pouring in and demand grew, it was time for her to move beyond the confines of her kitchen.
In 2008, she laid the foundation of the first factory, and thus Mellow was born. It has been 13 years since and still, Mellow stands for artificial and chemical-free natural products to date. Currently, Mellow offers the product range in three distinct categories, namely Hair Care, Body Care, and Face Care.
Mellow – Products and USP
If you look at Mellow’s initial product, the Sesame Hair Oil –it solves a wide array of problems from stopping hair fall, hair strengthening to hair re-growth. So rather than creating five different products for your hair problems, Mellow created a single product that can cater to all your hair problems. Take the example of its anti-wrinkle cream, it not only reduces wrinkles but tightens and nourishes your skin too. So instead of three different products for three different issues, it made one product- the anti-wrinkle cream that solves all your issues in one go.
Mellow Products
Mellow is here to simplify people’s lives. So the basic strategy behind its innovation is, if there are similar kinds of problems faced by people, there should be one simple solution for it. That is the brand’s USP and its approach to R&D and innovationof every product. Each product that comes out of Mellow takes six months to a year of R&D, sampling, and rigorous tests before it is launched in the market. Another big factor is that it has simplified skincare and haircare with affordable products.
“Our USP, I would say is that we are natural, Ayurvedic and herbal products that are free from harsh chemicals. We bring best-in-class and premium Ayurvedic solutions at an affordable price point” – Vaishali added.
Mellow is a natural, Ayurvedic Skincare and Hair Care brand. It brings the best of Ayurveda and the care of mother nature together. It has a range of products that treat and solves problems related to hair and body care faced by modern men and women. Since its inception, the brand’s motto has been to provide the best and purest Ayurvedic products for everyone.
Initially, it was Vaishali’s mother, Sujata Sharda who manufactured all the products from her own kitchen. Mellow is Sujata Sharda’s brainchild. She started the brand from scratch, and used to manufacture, package, and label all the products on her own in the startup years. From there, she nurtured, cultivated, and grew the brand over the years. Vaishali was always involved in the brand but became a full-time contributor from 2020.
Sujata Sharda – Founder of Mellow
As far as Vaishali’s academic background is concerned, she is a B.com graduate and studied Bachelor of Laws (LLB). Before coming to Mellow, she was practicing human rights law and was actively involved in cases/projects involving women and labor rights. But everything changed in 2020 during the lockdown period.
When Vaishali came back home and saw her mother working on the brand day in and out, she was pulled by her vision. She started helping her mother to ramp up the marketing of the brand a notch and very soon she fell in love with the newfound taste of entrepreneurship. In those months of helping her mother, something stirred up in Vaishali, and wanted to join Mellow full time. Vaishali quit her safe, treaded, and secured path of being a lawyer and becoming a full-time entrepreneur.
Mellow’s CEO – Vaishali Sharda
Currently, as the CEO of Mellow, Vaishali’s role and responsibility is to actively market, grow and revamp the brand. She is involved in all the aspects of marketing, social media, strategizing, digital marketing, building the team, and also the social aspect of the brand.
On the other hand, Vaishali’s mother Sujata does all the back-end jobs. She is involved in every aspect of the brand from research, manufacturing to packaging. She is always looking for new information, research, and recent developments in the field of Ayurveda, naturopathy, herbal experts, to find solutions to problems faced by modern men and women. She is the driving force behind all the product development and actively contributes ideas, inspirations, and solutions to the R&D team.
Mellow – Ideology behind Name & Logo
The name and branding of Mellow reflect the Ayurvedic philosophy. It reflects the fact that the team at Mellow is inspired by the Ayurvedic traditions and the gentleness of mother nature. It reflects the calmness, the gentleness of mother nature with the potency of Ayurvedic solutions. The founders wanted a name that conveys to the customers that the brand is completely natural, materials used are derived from nature and it is gentle and soothing on your skin and relaxes your body. After much thoughts, strategic sessions, and brainstorming, the founders came up with the word Mellow which was very apt. It’s every product, every jar will make you feel connected to nature, bring you closer to your roots, to mother nature. Hence Mellow- Closer to Nature.
Mellow Logo
Mellow – Startup Launch
At the initial stages, Vaishali’s mother used to manufacture all the products from her own kitchen. She would do everything from manufacturing, packaging, and labeling all the products on her own. Initially, it was on small scale for close family members and friends. The most important strategy for the brand has been word-of-mouth marketing. The first 100 users and beyond came because people benefitted from Mellow’s Sesame Hair Oil and recommended it to their loved ones. The word of the natural elixir spread far and wide among relatives, communities, and beyond, orders started pouring in and demand grew. It was time for her to move beyond the confines of her own kitchen. In 2008, she laid the foundation of the first factory, and thus Mellow was born.
“We definitely believe that when you are giving a quality product that is affordable, sustainable, and it is solving your issues, and making our customers happy and satisfied then customers will choose you over other brands. It gives me immense pleasure to add that we have developed deep relationships with customers that have stuck to the brand for more than a decade” – says Vaishali.
Mellow has been able to retain customers by giving quality, premium, and natural products that solve their skincare woes. Customers are central to all the brand does. Mellow’s quality control, learning, customer-centric approach, and constant innovation helps not only attract but also to retain customers.
Mellow – Challenges Faced
The most challenging part when it comes to Mellow was not to come up with the product but to market it, to find the strategy, the tonality, the brand story, and to come up with and implement all other aspects of marketing has been the biggest concern. Initially, it was Vaishali’s mother Sujata who took care of everything, putting her heart and soul into the development of the product, growing the brand but at the end of the day she was a homemaker and marketing was a whole new dimension for her too.
That is where Vaishali came in. She took the helms of marketing, strategizing, and all other aspects of the brand. She read extensively, talked to a lot of people from end consumers, Ayurvedic doctors, manufacturers to marketers. She also did a little bit of market research to understand people’s wants and desires more intimately. It helped her a lot to develop a suitable strategy and to market the brand better. Now things are much more structured and systemized. Branding, promotion, and all other aspects of marketing have picked up. Moreover, people are discovering Mellow.
Just Herbs, Kama Ayurveda, Juicy chemistry, Ohria, Pahadi local, Soultree, Moms and Co, Blue Nectar,among others are competitors of Mellow.
Mellow – Future Plans
Mellow’s aim is to find a place on the shelves of every Indian household. It plans to take the brand beyond India and is planning to launch on Nykaa, Sublime Life, Vanity Wagon, Amazon US, and UAE in the coming years.
The way the brand looks at the future is holistic success for not just the brand but the society too. It wants to create a community of like-minded people, a society around Mellow. Its product packaging is often done by local communities to give them financial assistance. For example, the cloth used for Mellow packaging is done by local slum women for whom the brand provides vocational training. It is the brand’s small bit to give back to society. All in all, Mellow is trying to build a community around it and have people rise with the brand.
“Working at Mellow has been a humbling experience. I have learned a lot about the beauty industry, Ayurveda, and people in general. One thing which I have realized over the years is there is a yearning among people to come back to their roots-to mother nature. People are now open and experimenting with Ayurvedic products made of natural ingredients and saying no to harmful chemicals” – Vaishali added.
Mellow – FAQs
What is Mellow?
Mellow is a premium Ayurvedic, natural, and herbal skin care & hair care brand. Its product offerings are in three distinct categories, namely: Hair Care, Body Care and Face Care.
Who founded Mellow?
Mellow is Sujata Sharda’s brainchild. Vaishali Sharda joined Mellow full-time in 2020 and is the CEO.
Is Mellow an Indian brand?
Yes. Mellow is an Indian company headquartered in Rajasthan.
Who are Mellow’s competitors?
Just Herbs, Kama Ayurveda, Juicy chemistry, Ohria, Pahadi local, Soultree, Moms and Co, Blue Nectar, among others are competitors of Mellow.
Dropshipping has been a trending topic among the marketers, entrepreneurs and all people involved in business. But, what does dropshipping mean and how can it prove to be profitable to you?
For instance, you have been planning on opening up your own online business, but you do not know how and from where to start. Various questions might be popping up in your mind such as – What to sell, How to choose what to sell, how to manage investment and inventory. No issues at all! Dropshipping is the best option for you to opt.
Dropshipping is a business model which is used to launch and run your store. It is an online retail business whereby the sellers takes the orders of the products from their customers but does not keep any stocks with themselves. Instead, the order gets transferred in the form of supply chain management to the seller’s supplier who directly delivers the product to the customer.
The dropshipping market is a viable profit-making platform whereby a store doesn’t keep the stocks that it sells. Instead, a product is sold using the drop-shipping model which involves the acquisition of the item from a third party that ships it directly to the customer.
Dropshipping has become a highly successful e-commerce business model that can be started practically with zero investment.
According to e-Marketer, five countries with the highest e-commerce and dropshipping market shares in terms of revenue in 2021 are:
Country
Revenue
China
US $2,779.31 billion
Japan
US $144.08 billion
UK
US $169.02 billion
South Korea
US $120.56 billion
USA
US $843.15 billion
Furthermore, according to Statista:
In 2021, it has predicted that e-commerce sales across the globe might hit $4.2 trillion.
About 2 billion people had purchased goods online in 2020 globally.
The e-commerce retail sales are expected to reach 21.8% of the retail sales across the world by 2024.
The average revenue per shopper for the US market is about $1,804. Whereas, $1,629 for the UK market.
The gross B2B merchandise volume of e-commerce transactions is expected to hit the $10 trillion milestone by the end of 2021.
Why Should You Start Dropshipping?
Dropshipping business models are rapidly gaining popularity. It is opening up the world of e-commerce to various entrepreneurs. If you are still not convinced, here are more reasons to get into dropshipping:
The primary advantage of dropshipping is that the seller need not have storage space for inventory.
The seller is free from the pain of managing the inventory.
You have more time to spend on increasing your marketing efforts and customer interactions.
Dropshipping is a convenient method that allows you to save a lot of expenses.
The dropshipping industry is expected to reach a market valuation of $557.9 billion before 2025, registering a CAGR of 28.8%.
According to a report on dropshipping analysis-
Suppliers earn 18.33% more profit if they sell to drop shippers rather than making sales from their online stores.
Statistics depict that drop shippers earn 50% more profit than those who keep their inventory.
What is Average Monthly Profit in Dropshipping
Based on sales and reviews of the users on the top dropshipping websites, we can determine that the standard dropshipping margins range from 20% to 15%. When you buy a product at a wholesale rate, you get about 40-50% off on the retail prices of the same products you are already selling.
You can sell the products for double price or a 50% profit.
By this calculation, if you can have a minimum of 5 sales per month then you can get a profit of (5 x 50 =250) 250% profit for your investment per month. But you must keep in mind to deliver quality products for a genuine price.
However, in the beginning, it all depends on the presentation and the way you gain the trust of the visitors and how well you convert them into the customer.
Statistics say that-
The top 10% of eBay drop shippers make $7,731/month profit on an average, which is a whopping $92,772/year
A quarter of eBay drop shippers currently make more than $1,000 profit/month.
The average eBay drop shippers make a profit of $2.67 for each sales order that they fulfil.
Drop-Shipping Profit Formula
The price of the products that usually falls between $1 and $20 can generally be priced within the $20-$50 price range or more as per the most successful dropshipping websites. Whereas, having a profit margin of 40%-70% is recommended.
For instance, if you get a product of $15 from AliExpress and you sell it for $30. After cutting off the shipping, advertisement, and promotion costs, your actual profit over the product is $10.
$10 profit x 1000 orders = $10,000 per month
Products to choose for Dropshipping
If you are getting into dropshipping, you should first decide which niche of products you will be selling. It is important because your marketing, profits, and brand depends on the niche you choose. You should not choose multiple niches to start with as that may dilute your marketing efforts.
Deciding on which niche to choose is very important therefore, it involves good research to choose a suitable one. The productivity solely depends on what niche is chosen.
A steady niche is something that has a regular demand throughout the year, like clothes. Whereas, trending niche products are stuff that came into the market recently or people buy them around a particular time of the year. A good example of Trending niche in dropshipping is fidget spinner, which was trending for a while but very few buy it now.
Most of the successful dropshippers say that an evergreen niche must be preferred over a trendy niche as it proves to sustain for the long term.
We have listed below various steady, trendy, and most productive niches that have sustained success over the past few years. The most successful niches are the more consistent ones rather with the hottest trends.
Investment Needed for Dropshipping
Beginning your business with almost zero investment is the most unique feature of Dropshipping. But if you want to reach heights in no time, you can always do it by investing wisely. A nominal investment made in the promotion and advertisement of your products on various social media platforms can be a great idea.
No niche demands money as such, but spending money on promotion and advertisement of the product you wish to sell can be beneficial.
35 Most Profitable Niches for Dropshipping
Health and Fitness
Health and fitness products for Dropshipping | Most Profitable Niches for Dropshipping
A healthy life leads to a happy life. Health And Fitness is an evergreen niche that focuses on products related to exercising and health.
Dropshipping Products to sell in Health and Fitness niche
Resistance bands
Yoga mats
Armbands
Fitness trackers
Jump ropes
Sport nutrition products
Rehabilitation products
Home gym equipment
Aqua Training bags
Vibration plate
Where to get Health and Fitness products for dropshipping
AliExpress
Aquatix
Deltech Fitness
National Fitness Products
Fitness systems
HealioHealth
Air purifiers
Massage Guns
Face Slimmers
Is the Health and Fitness niche still profitable for dropshipping in 2021?
Fitness has been on the rise due to COVID-19. Health and fitness awareness has gone up incredibly, therefore, fitness-related items have become even more popular.
Due to the closing of gyms and public parks, a huge increase in sales of products of this niche has been witnessed.
This health and fitness niche is expected to stay profitable and grow even more throughout 2021.
Beauty and Skincare
Most Profitable Niches for Dropshipping | Beauty and skincare products
Who doesn’t want to look beautiful? But the truth is, the older you get, the weaker you become. There are various products to secure your beauty without any side effects on your skin.
Beauty and Skincare are some of the most loved niches of women especially. The beauty and Skincare niche has generated nearly $35 Bn revenue during 2021, which depicts an ever-rising demand for beauty and personal care products. Various dropshipping suppliers are working in this niche.
Dropshipping Products to Sell in Beauty and Skincare Niche
All Day Waterproof Mascara
Rose Quartz Facial Roller
Multipurpose Exfoliating Facial Razor
Scalp Massager Shampoo Brush
Gel Nail paint Kit
Hair accessories and wigs
Blackhead removers
Fragrances and deodorants
Herbal Cosmetics
Where to get Beauty and Skincare products for dropshipping (Topmost suppliers)
AliExpress
EPROLO
Beauty Joint
ISO Beauty
Born Pretty
Naturally Vain
Pure Source
Emerson Ecologics
FragranceNet
Is the Beauty and Skincare niche still profitable for dropshipping in 2021?
Self-care was, is, and always will be important. Therefore, Beauty and Skincare are one of the evergreen niches for dropshipping. It is a profitable niche not only for 2021 but also for the times to come.
Jewelry has always been popular and always will be. Before you start the business in this niche, it’s essential to choose the most suitable suppliers.
Most drop shippers particularly operating in the jewelry niche are easily making around 20% of their gross sales or 20% of their profit. For instance, if a person says that he has earned $10,000 from their dropshipping business, it means that around $2,000 of that is profit.
Dropshipping Products to Sell in Jewelry niche
Rings
Earrings
Necklace
Pendants
Personalized Jewelry
Brooches
Bangles
Couple Rings
Where to get Jewelry products for dropshipping (Topmost suppliers)
Is the Jewelry niche still profitable for dropshipping in 2021?
The jewelry dropshipping business is profitable if sold in the right target market. The Jewelry and Accessories niche is among one of the top-earning niches. Its sale gets boosted even more during festive and wedding occasions.
Art and Crafts – Most Profitable Niches for Dropshipping
Are you a crafty person? If yes, opting for the Art and Craft niche for dropshipping business will prove to be a great option for the first mover entrepreneurs like you. Creativity is loved by all and you can be a part of this field in just a few steps as mentioned below:
Find top products
Learn as soon as possible from the competition
Set the right price
Expand the offerings
Use hyper-targeted ads
Ship with e-Packets
Dropshipping Products to Sell in Art and Craft Supplies niche
Easels
Paints
Brushes
Watercolors
Pastels
Pens
Paper
Where to get Art and Craft Supplies for Dropshipping
Aliexpress
Printify
Printful
Creative hub
Is Art and Craft Supplies still profitable for dropshipping in 2021?
The biggest advantage of this niche is that it has a never-ending product lineup and will be profitable till the earth exists. You can make it even more profitable by setting your profit for a low price according to the product and its sale. If you are getting visitors and a good level of sales then you can lower the price and focus on the ads to earn better.
Gardening
Gardening – Most Profitable Niches for Dropshipping
Since last year, people have been spending more time in their homes and house gardens. This has given them time to introspect their lives and have realised that their busy lives have given them no time for plantation and gardening. But, now they have enough time to beautify their house, garden or plantation.
Gardening products have been an overwhelming dropshipping niche. The market is assured to grow by more than $100 billion by the end of 2021, therefore, it is a great time to get into this industry.
As per the 2018 BusinessWire Report, the home and garden dropshipping market are likely to grow by $140 billion in the next four years.
Dropshipping Products to Sell in Gardening niche
Artificial plants
Ultra strength anti-leak tape
Anti-Mosquito Bracelet
Fruit Catcher Device
Groot Flower Pot
Colorful Mini Flower Pots
Solar Powered Motion Light
Garden Claw Gloves
Potato Grow Bag
Sprinkler Systems
Seed Drill
Indoor Gardening Tools
Where to Get Gardening Products for Dropshipping
AliExpress
ShopHoo
Is the Gardening niche still profitable for dropshipping in 2021?
Plants should be and always will be all over the place! They are now finding their ways indoors and require their owner’s attention and care as well. Pandemic has made people realize the importance of plants and trees in their surroundings. Gardening is likely to fall under the category of the top product niches for dropshipping since 2020.
Electronic Gadgets and Accessories
Electronic-Gadgets – Most Profitable Niches for Dropshipping
One of the most profitable and highly competitive niches is electronic gadgets and their accessories. With the advent of technology, the craze for electronic gadgets has increased. Everyone wants to comply with the current pace of technology.
The revenue generated by the electronics and its accessories niche during 2020 was more than $500 Billion which increases consistently each year. If you wish to work with suppliers of electronic gadgets and various products of this niche, the list below mentions the top dropshipping suppliers of this niche.
Dropshipping Products to Sell in Electronic Gadgets and Accessories niche
Earphones
Trimmers
Home-Appliances
360-degree Cameras
T.V & Monitors
Wearables and accessories
VR Devices
Bluetooth and wireless devices
Where to Get Electronic Gadgets and Accessories for Dropshipping
NovaTech Wholesale
AULOLA (UK)
DropshipZone
DHgate
AliExpress
SaleHoo
Doba
ASI Partner
ChinaVasion
Cost Tag
MA Labs
Mega Goods
Oberlo
Is the Electronic Gadgets and Accessories niche still profitable for dropshipping in 2021?
Science and technology are expanding their wings with each passing day and hence the demand for new Electronic gadgets and accessories is constantly increasing making it a profitable niche today and tomorrow as well.
Kitchen Supplies- Most Profitable Niche for Dropshipping
This niche is a blend of various expensive and cheaper products. People usually search for trusted sources and brands for expensive ones such as blenders, juicers, etc. But you can maintain a good turnover in this niche by filtering out those with cheaper prices and create a wow factor.
The kitchen Supplies niche is mentioned as one of the top niches for dropshipping in 2021.
Dropshipping Products to Sell in Kitchen Supplies niche
Pop-up Toaster
Plastic Food Containers
Cookie-Cutters
Flexible Cutting Board
Salad Cutter Bowl
Folding Trash Bin
Cup Holder Hooks
Knife Set
Advanced Blender Vacuum Mixer
Microwaves & Accessories
Where to get products of Kitchen Supplies for Dropshipping
Aliexpress
Dropship Zone
DHgate
SaleHoo
Doba
Oberlo
Is the product of Kitchen Supplies still profitable for dropshipping in 2021?
The kitchen niche is a great niche to dive into, as it is one of the most popular and profitable dropshipping niches even before the pandemic. The kitchen Supplies niche is always in demand, always open to sale and helps drop shippers make the most profit out of it.
Even in the pandemic, when every place faced lockdown, the kitchen was the only place that was never closed, and never will be.
Home Decor- Most Profitable Niche for Dropshipping
Pandemic has forced all of us to be locked inside our homes. We have now a lot of time to give to our homes.
The messy place fills up our minds with stress. Home décor and home organization is one of the best ways to cope up with stress. All things must be organized around us if we want to be peaceful and calm. Therefore, boxes, bins and shelf organizers are in higher demand now.
Home décor and Home organization niche has seen a sweeping boom in its sales. Home décor products have been one of the most rising dropshipping niches. The market is expected to grow by more than $100 billion in 2021, and it’s a brilliant time to be a part of this niche right now.
Dropshipping Products to Sell in Home Decor and Home Organization niche
Wall Stickers
Canvas
Storage Boxes
Foldable organizers
Kitchen organizers
Office Tables
Educational equipment
Where to get Home Decor and Home Organization products for Dropshipping
Are Home Decor and Home Organization niches still profitable for dropshipping in 2021?
The pandemic has brought a drastic change in our lives. Home has become our workplace, restaurant, school, and much more. Therefore, it has become necessary to organize our houses even more. Home design preferences have been changing and people are trying to make their homes even more comfortable.
Clothing
Clothing- Most Profitable Niche for Dropshipping
Clothing is an extremely competitive niche, but highly flourishing as well. You simply need to keep pace with the trend. Fashion in clothing keeps changing with time and so do the people’s demands.
The clothing niche has unparalleled upside potential, women and men’s clothing and accessories have taken the core stage in 2021. There are plenty of dropshipping suppliers that offer a wide range of fashion in clothing and accessories.
Dropshipping Products to Sell in Fashion niche
Tops and T-shirts
Denim
Dresses
Workout Clothes
Coats and Blazers
Pants and Trousers
Suits and Kurties
Leggings and Plazo
Capries and lowers
Where to get products in Fashion for Dropshipping
A4 Apparel
BrandsGateway
B & F System Inc.
SaleHoo
Printful
Tmart
AliExpress
Doba
Oberlo
Wholesale2b
Is Fashion Still Profitable for dropshipping in 2021?
Men and women both love fashion. As a result, the worldwide revenue for fashion is expected to grow to $713 billion by 2022, so there’s a high rate of generating profits.
Kids Stationery
Kids stationary- Most Profitable Niche for Dropshipping
Children are the future of the nation. It is the main aim of every parent that their kids grow up to be smart and successful. The journey begins in childhood with small steps.During this pandemic times when children are locked inside their homes, you can help them to develope their brains by providing them the products that fall under the niche of kids’ stationery.
The kids stationery niche has seen an incredible rise in 2020-2021 due to the popularization of online classes and the online education system.
Dropshipping Products to Sell in Kids Stationery niche
Educational Toys
Kids Stationary
Children’s Desks
Craft Toys
Puzzles
Math Games
Where to get Kids Stationery Products for Dropshipping
Tmart
SaleHoo
AliExpress
Oberlo
Brybelly
Is Kids Stationary Niche still profitable for Dropshipping in 2021?
During this difficult time, when adults and children are stuck together in their homes, educational toys prove to be the best way to entertain kids and keep them busy. It helps them to learn with fun. There has been an unexpected rise in this niche and is still profitable.
Lifestyle Products | Most Profitable Niches for Dropshipping
Do you also wish to bring value to your customers? Think about products that can make their life easier. Most drop shippers earn a six-figure income simply by providing them items that would ease their lives.
People are prone to updating their lifestyle and thus, prefer buying smart products offered under the lifestyle niche. The posture correctors market alone is expected to reach $1.741,7 million by 2026.
Dropshipping Products to Sell in Lifestyle niche
Smart home devices
Indoor gardening tools
Posture correctors
Smart Mirror
Floor Pillows
Smart kitchen devices
Where to get Lifestyle Products for Dropshipping
ETSY
AliExpress
SaleHoo
Oberlo
Is the Lifestyle niche still profitable for dropshipping in 2021?
Uniqueness is always welcomed. Get your customers something that no one does. Promote those attractive products with enticing advertisements on various social media platforms. That’s how this niche will prove to be incredibly profitable not only in 2021 but also in years to come.
Mother and Kids
Kids Products | Most Profitable Niches for Dropshipping
Babies are the actual winners of 2020. The stats also depict that a rise of 6.2% is likely to happen in the market value of baby personal care market size between now and 2022.
Dropshipping Products to Sell in Mother and Kids niche
Baby Clothes
Maternity leggings
Baby bouncer
Baby toys
Babycare
Baby Feeding
Safety Equipment
Where to get Products of Mother and Kids for Dropshipping
Aliexpress
SaleHoo
Oberlo
Is Mother and Kids Niche Still Profitable for dropshipping in 2021?
The birth of kids create the continuous request for products and accessories necessary for the mother and the child. This has developed a niche for dropshipping to step in. Itembraces an important market such as specializing inproducts for children and mothers. Covering a fundamental phase in the lives of many women who need constant care and attention, this niche is quite profitable one.
Sportswear – Most Profitable Niches for Dropshipping
All work and no play make Jack a dull boy. Therefore, Sports and Entertainment are a mandate for all.
Sportswear for women alone is all set to become one of the most profitable dropshipping sub-niches and products in 2021.
In every house there is somebody who plays some kind of sport and requires some kind of sports equipment. Additionally, youngsters and adults prefer to play just for entertainment as well. Sports and Entertainment are placed at the fifth position in the list of top-selling products when it comes to dropshipping niches.
Therefore, Sports and Entertainment is an evergreen niche that includes the following products.
Dropshipping Products to Sell in Sports and Entertainment niche
Running Shoes
Yoga Mats
Cycling glasses
Fishing Line
Head Bands
Sportswear
Where to get Sports and Entertainment Product for Dropshipping
DHgate
AliExpress
SaleHoo
Doba
Oberlo
Wholesale2b
Dropforyou
Brybelly.
Is Sports and Entertainment Niche Still Profitable for Dropshipping in 2021?
Sports-addicted people are eagerly waiting to bounce back with a big bang as soon as the COVID-induced absence of sports is mitigated. Home workouts are at boom and the sports industry is set for 6% growth heading into 2022.
Eco-friendly Products
Eco-friendly Products – Most Profitable Niches for Dropshipping
Selling Eco-friendly products has been one of the most intriguing latest trends with growing environmental conscience among people. Buyers are becoming more and more educated and conscious about their environment. Pandemic has also taught us a lot about preservation of the environment.
Eco-Friendly Products can be used in daily life and consumers are searching for products that would comply with the sustainable lifestyle that they are adopting.
Eco-friendly products can be a good option in this era as these products help in preserving our mother earth and are also gaining popularity. This is also commonly termed ‘green dropshipping’.
Our daily shopping activities have a huge influence on the Environment.
Understanding this, you can switch to eco-friendly items eventually by taking buying decisions a little more cautiously.
The eco-friendly niche was very low rated about 5 to 10 years ago, but today is regarded as the mainstream. 22% of the total sales belong to the eco-friendly niche presently which is expected to rise 3% by 2022. As per the forecast of the U.S sustainability market, it is expected to reach $150 Billion in sales in 2021.
Dropshipping Products to Sell in Eco-friendly Niche
Solar-powered Toys
Outdoor LED String Lights
Eco-Friendly water bottle
Reusable shopping bag
Reusable straws
Silicone baking mat
Reusable food wrap
Stainless bottle
Biodegradable trash bags
Wooden cutlery
Rechargeable batteries
Beeswax cotton wrap
Where to Get Eco-friendly items for Dropshipping
Jungle Culture.
Green Bear UK.
Honest Green eSolutions.
Green Dropship.
Bangalla.
Oberlo.
Worldwide Brands.
Wholesale 2B
Is Eco friendly products niche still profitable for Dropshipping in 2021?
The inclination for recycling, waste reducing and item reusing is at its boom. If you too support the idea of living an eco-friendly life and want to work with a like-minded target audience, you can consider this immensely profitable business idea.
pet supplies- Most Profitable Niches for Dropshipping
Pet owners want their pets to be safe, healthy, physically active and entertained. By choosing to sell pet supplies; you will enter a highly promising niche market. Reports say that pet supplies are a steady or evergreen niche.
As per the American Pet Products Association, Americans spend around $55.72 billions on pets annually. On average, a pet store makes about $400,000 in sales per year.
Dropshipping Products to Sell in Pet Supplies niche
LED Collar
Pet Bed
Pet Toys
Waterproof Mat
Water Fountain
Where to get Pet Supplies Items for Dropshipping
AliExpress
SaleHoo
Doba
Oberlo
Wholesale2b
Brybelly
WorldWide Brands
Wholesale Central
Is Pet Supplies Niche Still Profitable for Dropshipping in 2021?
The question of the well-being and entertainment of pets is of paramount importance for their owners. Online shopping for pets is a more affordable and preferable alternative for these people to buy these items. With more and more people wanting to keep a furry friend with them, more is the demand for pet supplies.
Luggage and Bags
Travel Bags – Most Profitable Niches for Dropshipping
Everybody loves to explore new places. A handbag and luggage are necessary for such people. The luggage and baggage industry operates on a very big scale and is one of the fastest-growing industries. People love national and international travel. People prefer to travel in style, and that’s when bags and luggage niche comes into the light.
The figure of travelers tend to reach the peak every year with a record of about 1.4 billion international tourist visits.
People are now all set to travel to places they had planned to explore earlier but could not due to the COVID outbreak. Therefore, this niche is likely to experience a boom in the upcoming year.
Dropshipping Products to Sell in Luggage and Bags niche
Fashionable handbags
Shoulder Bags
Laptop Bags
Anti-theft bags
Travel bags
Suitcase
Trolley Bags
Purses and handbags
Where to Get Luggage and Bags for Dropshipping
Bagggs.com
BrandsGateway
AzureGreen
Tmart
AliExpress
Oberlo
Are Luggage and Bags still profitable for Dropshipping in 2021?
One thing that we need to understand is that it’s the entrepreneur, who runs the niche, makes it profitable and not the category itself. If you possess knowledge, experience, and passion in this niche, you can make it successful.
Food and Drink
Food and Drinks – Most Profitable Niches for Dropshipping
Taste buds tend to crave delicious food items and drinks.
The food and drink niche is an evergreen niche that is likely to offer the ideal 2021 dropshipping niche every year. The profit potential is likely to increase greatly. You can get about 20 – 40% from sales if you build alliances with people growing organic food.
Dropshipping Products to Sell in Food and Drink niche
Coffee beans
Plastic containers
Spice jars
Cake molds
Organic food
Healthy drinks
Beverages
Where to get Food and Drinks for Dropshipping
Barilla
Benedetto Cavalieri
Felicetti
De Cecco
Voiello
Garofalo
Divella
Amadori
AliExpress
Is Food and Drinks Niche Still Profitable for Dropshipping in 2021?
Eating and drinking are basic needs of all, which means people buy and always will buy food no matter what. Therefore, Food and Drinks being an evergreen niche is always going to be a profitable one.
Cell Phones and accessories
cell phone and accessories – Most Profitable Niches for Dropshipping
The cell phone and accessories niche does not need much introduction.
The cell phone and accessories niche had projected 3.5 billion mobile users by the end of 2020 and has been growing to reach around 3.8 billion by the end of 2021, which means that the potential for the cell phone niche is gigantic. Many drop shippers have been successful with smart innovations in this niche as it is full of opportunities.
Dropshipping Products to Sell in Cell Phones and Accessories niche
Tripods
Waterproof cases
Mobile game controllers
Chargers
Phone Screen Magnifiers
Where to Get Cell Phones and Accessories for Dropshipping
Oberlo
SaleHoo
AliExpress
Shopify
BigCommerce
Is Cell Phones and accessories Niche Still Profitable for Dropshipping in 2021?
Cell phones are one of the most widely used gadget in the society. The low-cost phone markets and sub $200 smartphones make up over 40% of the yearly cell phone market. With new launches coming everyday, this niche has been growing nonstop. Given proper time and resources, this niche is going to be highly rewarding in 2021-2022.
Security and Protection
Security and Protection products – Most Profitable Niches for Dropshipping
Everyone wishes for a safer and secure home environment. Unlike the past, now, everyone finds it beneficial to buy various items of security and protection that enhances comfort in homes.
Home security and protection products are accessible and affordable to all. It has become very easy to buy and install any kind of home security and protection item.
This niche, with the advent of technology, has made home security and protection more effective and can make you profits in your dropshipping business.
Dropshipping Products to Sell under Security and Protection niche
Smart Doorbells
Surveillance cameras
Surveillance systems
Surveillance accessories
Baby monitors
Security alarms and sensors
Smart doorbells
Where to get Security and Protection Products for Dropshipping
AliExpress
Cutting Edge Products
Mini Gadgets
Olympia Sports
Safety Technology
Is Security and Protection Niche Still Profitable for Dropshipping in 2021?
Home security products are getting more and more admired by people. The market is seen to be growing annually, which depicts that you have a chance to establish a profitable dropshipping business selling security and protection products.
Digital book – Most Profitable Niches for Dropshipping
Digital Products is a vast and still developing niche. It has a lot of scope in the present scenario. With people preferring to switch to paperless, digital products are the reason.
E-commerce through dropshipping is not limited to the selling of tangible products only. Businesses can choose to establish a digital store to sell digital products that are capturing a fair share in the market.
Steps to choose the sub-niche or which digital products to sell are:
Brainstorming
Research
Validation
Dropshipping Products to Sell under Digital Products niche
Is Digital Product Niche Still Profitable for Dropshipping in 2021?
Digital products have a vast profit margin. You simply need to showcase your skill, create it and sell it. This is becoming an even more demanding niche day by day.
Furniture
Furniture – Most Profitable Niches for Dropshipping
The furniture and appliances niche has generated a massive $362,904 million revenue by 2021. These figures can be ignored by none. Furthermore, the profit margin in this niche is extremely good.
If you no longer wish to deal with regular low-priced products, you can switch to join the squad of furniture drop shippers.
If you wish to offer furniture and appliances products, you can consider these top dropshipping suppliers of the “Furniture and Appliances” category.
Dropshipping Products to Sell under Furniture niche
Home furniture
Office furniture
Children furniture
Outdoor furniture
Foldable and Portable Laptop Desk
Commercial furniture
Café furniture
Bar furniture
Furniture accessories and parts
Where to Get Furniture Products for Dropshipping
Artisan Furniture
ModLoft
Wholesale Interiors
ModMade
VIG Furniture
AliExpress
SaleHoo
Oberlo
Is Furniture still a Profitable niche for Dropshipping in 2021?
Reports say that the dropshipping furniture business nearly makes $26,000 net profit per month.
Cozy home products – Most Profitable Niches for Dropshipping
Some people want their homes to be cute, adorable, and pastel colored, while others dream of a classic apartment. Well, why not?
Whatever styles you prefer, you want your home to be conveniently adapted for all the elements of your daily routine. Not only you, but thousands of other people in the world have the same opinion!
The industry involved in selling products that make your house cozy and add comfort is one of the highest profit-promising industries today. The profit margin ranges from 20% to 40 % depending upon the price of the products offered.
Buying cozy home elements is a step aside from home décor that focuses on creating the best possible environment to support your clients.
Dropshipping Products to Sell under Cozy Home Elements niche
Humidifier
Alarm clock
Vacuum storage bags
Cupboard hangers
Laundry bags
Retro metal plates
Where to Get Cozy Home Elements for Dropshipping
Aliexpress
Oberlo
EPROLO
VidaXL
Wholesale Central
Tmart
Is Cozy Home Elements Niche Still Profitable for Dropshipping in 2021?
These days people are more committed to buy comfort for themselves than ever. This makes it a profitable niche. Today, when they are locked in their homes a particular target market is trying to sell all those comfy items. This niche is at the height of being profitable than ever before. You simply need to identify them and convert the viewers into consumers.
Print-on-demand Products
Customized printed products – Most Profitable Niches for Dropshipping
Print on Demand is an online business niche where you are free to create and sell your custom designs printed on various items.
You don’t need to create, store nor ship your products. All of this will be done for you by a dropshipping company.
It is one of a few businesses that demand a very low amount of budget to start with.
Dropshipping Products to Sell under Print-on-demand niche
T-Shirt
Mugs
Hoodies
Towels
Notebooks
Phone Covers
Stickers
Stationery
Prints
Bags
Where to Get Print-on-demand Products for Dropshipping
Printful
Printify
CustomCat
SPOD
T-Pop
JetPrint
Teelaunch
Gelato
Gooten
Printy6
Is Print-on-demand Niche Still Profitable for Dropshipping in 2021?
The Print on Demand niche is an extremely profitable niche and a great way to begin your ecommerce journey. However, the profitability is based on various factors including marketing strategy, designing skills, etc. Its profitability is sure for those who love designing and selling things online.
Weddings and Events
Wedding Accessories – Most Profitable Niches for Dropshipping
Party supplies with a major focus upon the wedding and event niche products are a good niche to choose. People buy such products with excitement and happiness. They want to purchase the best for them at any cost.
Dropshipping Products to Sell under Weddings and Events niche
Wedding Accessories
Wedding Jewelry
Bridal dress
Where to get Weddings and Events Products for Dropshipping
DHgate
AliExpress
SaleHoo
Oberlo
Are Weddings and Events Niche still profitable for Dropshipping in 2021?
Looking good is the prime objective of all, especially when they attend a wedding or any other event. It is an evergreen niche which gets its sale even more boosted in a particular phase of the year.
Footwear
Footwear Products – Most Profitable Niches for Dropshipping
As long as people continue to walk, there will continue to be a gigantic market for shoes. The online shoe sales industry in the US alone has developed by 10.4% over the past five years to $14 billion.
Fashionable and comfortable footwears are the need and preferable by all.
Dropshipping Products to Sell under Foot Wears niche
Shoes
Heals
Boots
Sneakers
Furry Slides
Where to Get Foot Wear Products for Dropshipping
Tmart
DHgate
AliExpress
SaleHoo
Doba
Oberlo
Nordstorm
Is Foot Wears Still Profitable for Dropshipping in 2021?
Footwear sales have been increasing, and dropshipping allows you to jump into the market sooner without needing to wait for inventory to arrive and hence is the profitable niche of all times.
Traveling Supplies
Travel Essentials – Most Profitable Niches for Dropshipping
There is no better time than now to begin dropshipping travel products. The travel industry is a billion-dollar industry.
It is an evergreen niche which means it will always be trending.
Dropshipping Products to Sell in Traveling Supplies niche
Travel Pillows
Universal Power Adapters
Travel Backpacks
Travel Document Holder
Helmets
Noise Cancelling Headphones
Luggage Locks
Neck Wallet
Where to Get Traveling Supplies for Dropshipping
AliExpress
SaleHoo
Oberlo
Is Traveling Supplies Still Profitable for Dropshipping in 2021?
Traveling supplies has always been a trending niche that is great for a successful dropshipping business launch.
Power Tools
Power tools – Most Profitable Niches for Dropshipping
Power tools have been consistently in demand during the past five years. This niche tends to gain heights during the BFCM season also. That’s why it has been on the list of best dropshipping niches to consider in 2021.
Dropshipping Products to Sell in Power Tools niche
Drills
Drill bits
Saws
Soldering irons
Rotary tool
Trimmers
Where to Get Products in Power Tools Niche for Dropshipping
AliExpress
Salehoo
Is Power Tools Still Profitable for Dropshipping in 2021?
You can earn money by selling in-demand power tool products and everyday accessory products more through your drop-shipping store or online retail store.
Online power tools stores have an immense potential to bring profit for you with over 246,000 people searching for tools and accessories and related products online each month.
Gifts
Gifts – Most Profitable Niches for Dropshipping
Gifts make special days even more specials. Gifts make special people feel they are special. The trend of giving and taking gifts is at boom. The gifts industry is expected to be worth $77 billion by 2022. Gifts add extra smiles on happy occasions ranging from birthdays, weddings, holidays, festivals, etc.
Dropshipping Products to Sell in Gifts Niche
Christmas presents
Halloween gifts
Mother’s day gifts
Valentine’s Day Gifts
Custom products
Souvenirs
Birthday cake toppers
Gift wrapping supplies
Balloons
Where to Get Gifts for Dropshipping
SaleHoo
Tmart
Oberlo
AliExpress
Is Gifts Niche Still Profitable for Dropshipping in 2021?
Items in that colorful gift wrap are always in trend. Gift shop business is booming and thus, no question of this niche being not profitable arises in any case.
Sanitary & Hygiene
Hygiene Products – Most Profitable Niches for Dropshipping
The spike in demand for sanitation and hygiene has been unprecedented in 2020 due to the current COVID-19 pandemic. Guidelines regarding health and safety are a mandate to be followed all over the world. People require people to maintain high standards of cleanliness and hygiene to help combat the coronavirus disease, making this product the need of the hour!
Dropshipping Products to Sell under Sanitary & Hygiene niche
Masks
Sanitizers
Mops
Vacuum
Where to Get Sanitary & Hygiene Products for Dropshipping
AliExpress
SaleHoo
Oberlo
Is Sanitary & Hygiene Niche Still Profitable for Dropshipping in 2021?
The pandemic has made sanitization one of the top trending dropshipping niches that you can choose to take up with the right marketing.
Books
Books Dropshipping – Most Profitable Niches for Dropshipping
Ebooks are readily available, there is still nothing that stands in comparison with the experience of holding and reading a real book.
The book industry sees about a 1.3% rise in sales, with 696 million books sold yearly. Physical books are always in demand and can ever be replaced by ebooks.
Types of Books to Sell for Dropshipping
Art & Design
Zen Mandala Colouring book
Stress relief coloring book for children and adults
Fiction
Cartoon & Comic
Education
Dictionary
Literature & Biography
Science Technology
Economy & Finance
Travel
Humanities
Parenting
Cooking
Where to Get Books for Dropshipping
SaleHoo
AliExpress
Oberlo
Are Books Dropshipping Still Profitable for Dropshipping in 2021?
Book lovers are a lot in number. You just need to identify your target market and there you go! Book niche is one of the evergreen niches and is ever profitable.
Bathroom accessories- Most Profitable Niches for Dropshipping
The bathroom accessories niche is included in the list of the most profitable niches with low competition. In recent years, this group of products has witnessed great traffic.
As per the Google trends, the interest in bathroom accessories is increasing quickly enough.
It is likely to continue to be profitable in terms of dropshipping.
Dropshipping Products to Sell in Bathroom Accessories niche
Toilet brush
Toothpaste dispenser
Soap cases
Corner shelves
Where to Get Bathroom Accessories for Dropshipping
AliExpress
Oberlo
SaleHoo
Is Bathroom Accessories Niche Still Profitable for Dropshipping in 2021?
According to Google, this keyword has a global search volume that amounts to more than 50K. It means that if you wish to step in for your online business, this product category can be a good option.
Stress Relievers
Stress reliever products- Most Profitable Niches for Dropshipping
If you want to gain profit, you need to take care of your products. Provide them items that prove to be value for money. The pandemic era has increased stress in the minds of people. Therefore, this unique niche can be of great help in this difficult time.
Consider selling stress relief products and other products that give relaxation to the mind.
Dropshipping Products to Sell in Stress Relievers Niche
Head massage tools
Neck massage pillows
Feet massage tools
Wooden massage tools
Acupuncture finger rings
Face rollers
Anti-stress fidget toys
Fidget pads
Magic cubes
3D puzzles
Worry beads
Slimes
Assorted squeeze toys
Squishy toy balls
Squeeze grape balls
Squishy keychain
Where to Get Stress Relievers products for Dropshipping
Is Stress Relievers Niche Still Profitable for Dropshipping in 2021?
While operating in a stress management niche, you’re not just being a socially responsible entrepreneur but also get to earn profit along with blessings.
Google keyword research data says that stress relief is one of the most searched keywords of today’s scenario, which makes this niche a profitable one.
Office Supplies
Office supplies dropshipping- Most Profitable Niches for Dropshipping
The COVID-19 outbreak has made our home office as well. Billions have unwillingly been a witness to how various fundamental aspects of human life have and are still being changed. Analysts have observed a sharp increase in demand for home office equipment.
Therefore, it is a good idea to opt for this niche for your customers.
Dropshipping Products to Sell under Office Supplies Niche
Stationery Case
Desk Lamp
Tripods
Computer stands
Waist cushion
Notepads
Where to Get in Office Supplies Niche for Dropshipping
Chinabrands
Wholesale Central
eSources
Wholesale2b
Aliexpress
Oberlo
SaleHoo
Is Office Supplies Niche Still Profitable for Dropshipping in 2021?
Work-from-home is now in trend since 2020 and is still increasing steadily. This is due to certain limitations governments have imposed, and the entire epidemiological situation as many people are even afraid of leaving their homes now.
All these consequences make this niche incredibly profitable.
Industrial Equipment
Industrial Equipments dropshipping- Most Profitable Niches for Dropshipping
People prefer to buy online rather than going to markets and spending their time there. This niche is an emerging niche for e-commerce that has a lot of scopes. People get to compare easily on their mobile phones to find which one is better.
Dropshipping Products to Sell in Industrial Equipments Niche
Ground Engaging Tools
Crushing and screening parts
Hardox plate steel
Where to Get Industrial Equipments Niche Products for Dropshipping
Dropship Zone
Oberlo
AliExpress
SaleHoo
Brybelly
Is Industrial Equipment Niche Still Profitable for Dropshipping in 2021?
As the Industrial Equipment industry is growing at a higher rate, it is found that this niche is listed on top of the list of categories served by Dropshipping companies and is profitable if chosen.
At-Home Bars
Bar products dropshipping- Most Profitable Niches for Dropshipping
There are a few dropshipping niche ideas that have the potential to surprise you. At-home bars are one of them. People believe in bringing bars at home who do not wish to go there.
People who have handsome income and sufficient space at home are now preferring to build at-home bars or buy affordable at-home bar equipment to feel the similar atmosphere.
Dropshipping Products to Sell in At-Home Bar Niche
Wine glasses
Bar accessories
Where to Get At-Home Bar Niche Products for Dropshipping
AliExpress
SaleHoo
Oberlo
Is At-Home Bar Niche Still Profitable for Dropshipping in 2021?
The at-home bar niche is a combination of fun and practicality. With the selection of the right target market, this niche is a profitable one in years to come.
How to Choose the Most Profitable Dropshipping Niche for You?
Every product you consider to sell at your online dropshipping store must be part of the checklist that says ‘is there a market for it?’ or ‘How would it help my customer?’ or ‘Will customers buy it repeatedly?’
Here is all about how to choose the most profitable dropshipping niche for you-
Identify whether the niche is either trendy or an evergreen niche. For this, you need to analyze the previous high selling categories and check in what niche are the drop shippers making the most money.
Find the niche with a nominal amount of competition.
Ensure that the niche consists of repeatedly buying products. It’s a rule that returning customers make up 8% of your customer base alone and they contribute over 40% to the revenue of your store and are the major source of recurring revenue for the future.
The niche you choose must have good market potential.
Following is the Data as per the Statistics Acquired from AliDropship-
It is interesting to note that the rule of being specific to a niche exists in dropshipping as well.
Over 86% of drop shippers registered on AliDropship favor a niche store over a general store.
Only 14% of the drop shippers are the general niche store owners.
List of Top Dropshipping Companies
Dropshiiping Companies
The sellers must be aware of various aspects of dropshipping and most importantly about the top best dropshipping suppliers for your online store.
To find out the best dropshipping suppliers among a list of them, for your online store, you must ensure the following points:
Research the various dropshipping companies
Contact the relevant suppliers as per your research
Order samples for you first so that you can develop trust in them
Also order from a few competitors
Examine the quality of the product
Finally, select the appropriate supplier for your business
List of Top Dropshipping Companies
Spocket
AliExpress
Suppliersdata
SaleHoo
Doba
Wholesale2B
Worldwide Brands
Wholesale Central
Sunrise Wholesale
MegaGoods
InventorySource
National Dropshippers
Dropshipper.com
OfficeCrave.com
Conclusion
You can make money by employing a variety of methods, but nothing beats e-commerce, specifically dropshipping especially in today’s digital landscape.
The pandemic era has taught everybody that e-commerce is where the world is heading. People are turning more and more to their computers for remote work, shopping, etc. To find the best dropshipping niches and products in 2021 is the most important part for any entrepreneur.
Dropshipping has gained attraction as it needs a limited amount of money and negligible risk factors. The only condition is that your business might take some time to make significant money.
The various advantages that the dropshipping business model offers gives a tough competition to its alternatives.
FAQs
Which niche is best for dropshipping?
Some of the best niche for dropshipping are:
Health and Fitness
Beauty and Skincare
Jewelry
Art and Craft Supplies
Electronic Gadgets and Accessories
Kitchen Supplies
Home Décor and Home Organization
Clothing
Sports and Entertainment
Pet Supplies
Food and Drink
Furniture
Footwear
Gifts
Books
Is dropshipping still profitable in 2021?
Yes. Dropshipping is quite profitable in 2021 as the number of ecommerce activities around the world is growing at high pace.
When it comes to women’s requirements and products, POPxo has proven to have matchless potential. Dubbed as India’s largest digital community for women, POPxo was built as a platform for women to read, contemplate, hang out and shop.
POPxo is famous for creating content based on women’s interests and requirements. The brand mainly focuses on four subject verticals: Fashion, Wedding, Lifestyle, and Beauty. POPxo has built a robust image in the eyes of its customers which has resulted in 39 million active users every month.
The platform provides remarkable and promising product deals and customer services. And the most incredible part is, its application isn’t limited to a few pieces of software. It is available on all kinds of software including Android, iOS, desktop, Google Chrome, and other mobile webs.
POPxo has a very engaging presence in the market as well as on social media platforms. Around 80% of its users are women who spend over 3 million hours on POPxo, every month.
Moreover, POPxo’s digital content gets more than 200 million engagements every month. With such remarkable popularity, POPxo has partnered with over 250 brands for developing and promoting sponsored content with POPxo audiences. POPxo content verticals are available in six distinct languages – Bangla, Hindi, English, Marathi, Tamil, and Telugu. This is expected to bring more customer presence throughout India. In this article, we will be discussing the marketing and business model of POPxo briefly. Let’s get started!
POPxo is one of its kind when it comes to its beauty brands. POPxo was founded in 2015 by Priyanka Gill who is also the CEO of the company. This digital platform is a place for women’s needs and their issues.
POPxo aims for becoming one of the leading renowned digital platforms by the women, for the women, and to the women. The company is very successful with around 39 million customers. POPxo also supports empowering women and brings out the issues women are facing.
POPxo has earned an immense popularity mostly through social media platforms. Recently, the company has modified its ideas and planning and shifted towards a unique style and marketing strategies.
POPxo is divided into many categories of products and content verticals such as Fashion and beauty. It prioritizes women’s needs and provides content and products based on them.
Where does POPxo operate?
As being a digital community platform, POPxo operates on a vast level. Its services are meant for everyone across the country. However, its headquarter is established in New Delhi, India.
Key Products and Services offered by POPxo
POPxo store
POPxo offers tons of products, especially for millennial women in all feasible categories. Its products are exclusive and entirely natural, from non-toxic ingredients, organic and cruelty-free. POPxo provides the best collection of beauty and skincare products.
With its exclusive beauty products, the company focuses on community content.
POPxo mainly targets women between the age group of 18-35. The millennial women are the best and the most beneficial customer group for the company. It connects women through fashion, relationships, lifestyle, and entertainment.
Business Model of POPxo
The business model of POPxo is incredibly strong and beneficial. The marketing plans and strategies are progressive and rationalize its digital values. POPxo concentrates on the social media platforms that bring in the most customer engagement and audience for the company.
POPxo puts out itself in a very effective and innovative manner in the market. It hires influencers and experts to promote the company’s services and products through video content. These digital influencers look for ways to outline the company’s presence effectively in the minds of the audiences. POPxo always looks for more creative as well as distinct ways of marketing.
Recently, POPxo has launched its collection of Beauty boxes in partnership with My Envy Box as a new subscription package deal for the company.
POPxo Beauty Box
Alongside, as the company has put forward its magazine plans, now the company has officially launched its POPxo digital magazine.
POPxo Magazine
The content related to any brand brings the most revenue to the company. POPxo works with more than 250 brands across the country and promotes and distributes its products through its immense popularity and customers base. Moreover, the company has launched its first-ever store where it sells fancy and adorable bags, stationeries, clocks, and accessories.
Conclusion
POPxo is considered the largest digital platform in India with over 39 million active users. POPxo is a brand that holds a very bold and distinct presence in the market and on other browsing platforms. Its contents are available in many languages to provide the convenience of reading and understanding for the customers.
The business strategies of POPxo are absolutely remarkable and expanded through a vast network. Its strategies are based on mentioning the audience for their support on every step of POPxo’s journey. Through this, the company gets more personalized strengths and customer engagement.
FAQ
Who is the founder of POPxo?
Priyanka Gill is the founder and CEO of POPxo.
How does POPxo make money?
POPxo earns from its magazine as well as from its branded content.
What is the revenue of POPxo?
The operating revenue of POPxo was Rs 12.08 crore in FY19.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
It relies on several individual genetic factors to be born with a powerful, commanding jawline. Where some people are blessed with a perfect jawline naturally, there are others who need to tone their jawline or struggle with maintaining one at all. A lack of regular exercise, reliance on junk food, and a sedentary lifestyle can create a wider jawline, a double chin, and/or a seemingly swollen face.
CHISELL is a jaw training tool that is meant to give you a better-structured face. Its only purpose is to accelerate jaw muscle growth. It is an on-the-go training tool made from the highest quality food-grade silicone, making it safe for usage. It comes with a soft-touch carry case, making it travel friendly.
CHISELL, a jawline exercise tool, is the pioneer of the newly-emerged jawline development industry that helps people achieve good jawline and look better. As a true engineering marvel CHISELL is used by thousands of progress-striving people in over 120 countries around the world as a jaw trainer.
The main purpose of CHISELL is to break the widely held belief that facial attractiveness is determined purely by genetics. CHISELL strives to empower its customers to dominate their facial looks with the help of the innovative product, high style, and untamed communication. CHISELL aims to make chiseled jawline accessible to everyone who desires it.
CHISELL | Light Bite jawline exercise tool
CHISELL- Founders
CHISELL is founded by Dmitrii Vasiukov and Reinis Bekeris.
CHISELL | Reinis Beķeris (CFO on the left) and Dmitrii Vasiukov (CEO on the right)
As both CHISELL co-founders Dmitrii Vasiukov (CEO) and Reinis Beķeris(CFO) were obsessed with the self-development topic, it didn’t take them that long to understanding the importance of the jawline development tool. As graduates from the Stockholm School of Economics in Riga, both entrepreneurs acquired the advanced financial and marketing skills to create CHISELL.
Team CHISELL
It all started as in a real startup – everyone is responsible for everything. The constant desire to grow and learn allowed CHISELL to evolve from an unknown jawline exercise tool to the jawline development of industry leaders. Now the team consists of 11 high-skilled specialists in various fields such as marketing, sales, logistics, and many more. All together they change the status quo, which can be done only by thinking differently.
How Was CHISELL Founded
Right after Dmitrii Vasiukov, CHISELL Co-founder, finished his Bachelor studies at Stockholm School of Economics in Riga, he found out some new information about the jawline trainer that helps to achieve good jaw with a set of chew exercises. As he believed that the face was not something anyone could change by themselves, he didn’t pay much attention to this weirdly-new product at first. Nevertheless, curiosity took over Dmitrii, and he decided to do some research.
Being a self-development addict, Dmitrii started exercising his jaw muscles by allocating some resistance to the closing motion of the mouth. He took small pieces of the ripped silicone tube and just chewed on them. He kept on the exercise routine for a few weeks and was amazed that the hypothesis got confirmed and the jaw muscles increased in size visually.
After 9 months of workouts, he was surprised by a significant improvement in his facial lines – a chiseled jawline. In a while, Dmitrii approached his friend and second CHISELL co-founder, Reinis Beķeris, and presented his breakthrough to him. As a result, both friends agreed to finance the project and develop a newly-established jawline industry. As a result, the industry front-runner was born!
CHISELL came from the word “chisel” that is a metal tool with a shaped cutting edge of the blade on its end, which allows shaping solid materials. Meanwhile, CHISELL is a jawline exercise tool to get a chiseled jaw and dominate every aspect of your life.
CHISELL Logo
CHISELL slogan reflects its main mission – CHISELL YOUR JAWLINE AND DOMINATE!
With its bold slogan and highlighted logo CHISELL empowers people to get a chiseled jaw and create the jawline of their dream.
CHISELL- Vision and Mission
The future vision for CHISELL is to make jawline training as common as a workout at the gym!
Anyone can train their jawline just like any other muscle in the human body. Training consistency, correct technique, and nutrition will result in a bigger muscle that will increase the contrast between the jaw and the neck which allows for a sharper shadow to be produced. As a result, anyone can have a more highlighted jawline.
Another goal for CHISELL would be to change a worldwide belief about the natural facial transformation once and for all.
CHISELL’s message is simple – CHISELL YOUR JAWLINE AND DOMINATE!
The topic of facial fitness and grooming has rocketed in the men’s beauty industry in recent years. The number of influencers interested in facial development is emerging, while the interest in self-development in a convenient way and a short period is increasing. As a result, CHISELL offers an efficient tool for jawline development.
The jawline development industry is a newly-emerged industry with only a few products available, while already hundreds of thousands of clients all around the world. According to the latest ISAPS statistics, global spending on male jawline related procedures in 2019 reached 1.2 Billion in USD. CHISELL believes that in the upcoming by 2026 the jawline development industry will expand enormously, while the natural facial development with CHISELL will be as a matter of course.
CHISELL- Product/ Services
CHISELL | Regular Bite chisel your jaw
The main purpose of CHISELL is to allow people to efficiently and comfortably improve their facial outlook by growing their jaw muscles! By chewing CHISELL, the jawline becomes sharper and more defined, which makes it more attractive. Surgery is expensive and it tampers with the natural harmony of the face. Moreover, it can potentially cause nerve damage and joint pain. CHISELL gives a chance to be the creator of your face, and with time and patience determine how sharp and strong the jaw will be.
As a chewing exercise for the jawline, CHISELL ceaselessly conducts studies and consults with the dental field specialists to create an anatomic wonder. As a result, 3 different product resistances are produced: Light Bite, Regular Bite, and Tough Bite. That is the only way CHISELL can ensure jawline industry growth and worldwide awareness.
With the use of CHISELL, anyone can develop the masseter muscles which are responsible for chewing. Consistent practice allows you to grow your masseters in size which makes your jaw wider and more defined. A sharper and wider jaw will result in a more pronounced shadow on your neck which makes your jawline appear more masculine.
With only 15 minutes per day of jawline training, CHISELL will allow to get a chiseled jawline after 2-3 months of constant work.
CHISELL is the best jaw muscle exercise tool on the market right now for the following reasons:
CHISELL has the most optimal stress distribution which evenly engages the muscle throughout the biting movement
The tabs are small and entirely invisible when used which puts the other ball-shaped products at a severe disadvantage since you can use it in public
CHISELL has an unlimited free-replacement guarantee in case the product breaks at any point
The product design makes CHISELL the desired tool for confident and progressive people
All 3 different product resistances: CHISELL Light Bite for beginners is priced at 37.99$, Regular Bite for experienced users at 39.99$, and the strongest jawline exercise tool Tough Bite at 41.99$. For up-to-date information please visit CHISELL web page.
CHISELL- Startup Launch
CHISELL needed to hit it with the first try. On paper and in 3D, the team had over a dozen concepts. To even develop a fully functioning prototype has taken over half of our initial budget. So, it was a rocket launch case for CHISELL – if the first one failed the team would have been left with nothing. Luckily it worked out.
CHISELL worked for around four months to get it done and get the prototypes on hand. After that, the first sales through the official web page started.
CHISELL- Customers/ Clients
As a progressive company, CHISELL uses the opportunity of social media. CHISELL launches successful Facebook and Instagram advertising campaigns cooperates with YouTube famous influencers, has viral TikTok videos, promotes business vision and mission on Linkedin, and many more. All of it has significantly contributed to the company’s current growth and success.
CHISELL- Challenges
The major challenging part For CHISELL as a startup was cash. CHISELL’s co-founders were able to collect around 4k EUR to start the project and had a friend’s family investment down the road close to 1Ok EUR. Bootstrapping from zero to over 1OOk monthly within 1 and a half years of operations has certainly been a ride of its own. CHISELL took many risks and worked 15-hour workdays with no weekend breaks for close to a year.
Dmitrii would not say anything was easy; the whole venture was hard. He does not recommend starting a business to anyone who wants to have a balanced life. It does pay off only if you are nuts, and you have a high pain threshold!
CHISELL- Marketing Campaign
The United States of America, the EU, Australia, Canada, are the top countries where the interest in chiseled jawline is the highest. The US has the most potential for CHISELL. The most influential standing hypothesis CHISELL has is that the early adopter’s market is most developed in that country. People are not afraid to try new unconventional things, in this case – the jawline exercise tool.
The best source of information was CHISELL’s team community. It has supplied them with a ton of feedback on their product so that they could make it more suitable for their liking.
As far as mentors, CHISELL has none. CHISELL team did the whole project themselves together with friends who are professionals in their areas of marketing, PR, PPC marketing, etc. So far, no true professional hand has touched CHISELL. CHISELL is expecting a significant upside potential from involving more seasoned professionals in the nearest future.
Throughout the development process, CHISELL has spoken to many professionals and practitioners of the facial development field. Earlier this Autumn CHISELL addressed its transparency and constant development as the jawline front-runner through the survey results paper in cooperation with orthodontists. The paper was on CHISELL’s potential effect on teeth, temporomandibular joints, and skull structure. In 3 months CHISELL created the 1st dentists/orthodontists survey results paper done in the jawline development industry.
CHISELL | Chewing Exercises For Jawline
During this period CHISELL interviewed 30 specialists in the dentist industry from 12 different countries, such as the US, Germany, the UK, Canada, Switzerland. As a result of the paper, CHISELL has the orthodontists and dentists survey approval that its jawline tool increases the masseter master in size that leads to a more highlighted jawline. The paper answered many vital questions on CHISELL’s usage and effect on overall body integrity. Specialists recommend to workout with CHISELL 2-3 times per week, for around 10-15 minutes. This will ensure healthy usage of the product and no harm to the body. Moreover, the first results of the highlighted jawline will happen after just a few months of training.
CHISELL is also engaging with the mewing community to promote correct tongue posture and breathing habits. This collaborative effort helps deliver the most precise message to customers about the safer natural facial transformation!
As a progressive company, CHISELL is willing to support any further research related to CHISELL products and the jawline industry. Therefore, CHISELL can ensure the constant development of its products and provide additional value for its customers.
CHISELL was looking at competitors only at the start. In general, CHISELL believes that it is a bad practice to rely on them for the idea of inspiration. CHISELL is making a new industry, so the new players are merely growing the pie everyone is enjoying. A relatively small number of people believe that products like that work, which is why every new player is helping others by spreading awareness about facial attractiveness possibilities.
Some of the similar jawline training companies that answer the question of how to get bigger masseter muscle and more chiseled jaw are Jawliner and Jawzrsise. They are CHISELL’s competitors!
CHISELL- Tools
Asana for the efficient task allocation and plan creation
Slack for the team communication
Later for the social media content creation tools
CHISELL- Recognition and Achievements
CHISELL is the only company in the jawline development industry with a published review from orthodontists and dentists. The 1st dentists/orthodontists survey results paper done in the jawline development industry puts CHISELL ahead of other companies in scientific surveying for more accurate and detailed product analysis.
CHISELL also has a great PR presence. Earlier this year, CHISELL was featured in Forbes business magazine, Attitude lifestyle magazine, and Startup Magazine platform for entrepreneurs.
Another great achievement is the number of famous world-wide influencers. Some of them include YouTube stars Brett Maverick and AstroSky.
CHISELL is running a significant R&D project right now, developing the ultimate jaw muscle exercise tool. The last remaining piece of the puzzle is the solution of durability. It is more than satisfactory now, but CHISELL’s team mindset does not allow them to stop until they hit that perfect spot. After this has been accomplished, CHISELL will diversify the product line a little adding more options for people to choose from different jawline exercise tools.
Besides, CHISELL is working hard on improving the customer experience. CHISELL does not sell a jawline training tool. CHISELL is on a mission to change the status quo around the globe that face is not set in stone by genetics and that people have the power to change if they desire so.
With the growth of CHISELL all around the world, the company wants to educate people on mewing and chewing movements. Attractive face development is now freely available to everyone with a bit of patience and a small investment in your future. It is the time people face reality and understand what they are capable of when it comes to their body transformation. CHISELL proves that you are fully capable of customizing your future appearance!
CHISELL YOUR JAWLINE AND DOMINATE!
FAQs
What is CHISELL?
CHISELL is a jaw training tool that is meant to give you a better-structured face. It is an on-the-go training tool made from the highest quality food-grade silicone, making it safe for usage.
Is CHISELL safe?
Yes
How do you use CHISELL?
Put CHISELLS on the back teeth, one on each side. Your last 2-3 teeth in the back of your mouth are the proper placement
Squeeze fully, hold for 1 second, release. Repeat this motion for around 2 minutes
Squeeze fast without hold 40 – 50 times
Squeeze and hold for 30 seconds
What is CHISELL made of?
Made from food-grade silicone, with different levels of resistance. It is suitable for anyone, just pick up your resistance level and start chewing.
Does CHISELL jaw work?
Using the Jawzrsize may lead to some enlargement, or hypertrophy, of the masseter muscles, which are large chewing muscles at the side of the face. However, while it may help strengthen the jaw, it is unlikely to provide other benefits. The chewing, or masticatory, muscles do not tone or rejuvenate the face.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fyseko.
Caring for our skin is one of the easiest ways to ensure long-term skin health and radiance, and adding a pinch of natural skincare in our daily routine acts as a catalyst. Natural and organic skincare products combine essential vitamins, botanicals, and minerals that heal and restore our skin—without harming our earth. FYSEKO is one such natural skincare brand that is dedicated to redefining the beauty industry standards for products that are not only good for us but also good for our planet.
The name FYSEKO is inspired by the Greek word FYSEKO which means Natural. The team is a bunch of natural skincare enthusiasts inspired to create a holistic skincare solution. Their formulators are professionally trained from international institutes to develop effective skincare products. The brand pays utmost care in ensuring that their formulation has maximum possible natural raw material ingredients and are sourced from genuine suppliers across the supply chain.
Fyseko is committed to providing its customers with Holistic, Affordable, and Genuine products. Their objective is to develop natural skincare products using ancient old Ayurveda with modern science and technology. Fyseko as a company is focused on limited but most important products required in the daily skincare routine. All of their products are AYUSH certified and manufactured in a GMP certified manufacturing facility. None of Fyseko’s products contain SLS and Paraben.
FYSEKO love and respect animals and never test any of their products on them. Also, they never use artificial colors and fragrances in any of their products hence; all that beautiful look and smell is 100% natural.
Fyseko – Founder
Hema Panjavani is the Founder of Fyseko.
Fyseko Founder | Hema Panjavani
Hema was a banker earlier and a full-time homemaker before founding FYSEKO. She is an avid advocate of going natural in lifestyle. The company is bootstrapped and is funded by herself and her family. She is a commerce graduate from Saurashtra University.
How was Fyseko Founded
The beauty industry in the country has a plethora of skincare products claiming to be natural, organic and most of them are priced on a relatively higher side. Although those products must have their benefits, they aren’t necessarily accessible to all individuals due to their luxury pricing, appeal to affluent customers, and recurring expenses in nature. The need to provide authentic natural skin care that performs well, at affordable rates was Hema’s main focus, which she executed first at a personal level and took it up a notch by laying the foundation for Fyseko.
A face wash typically leaves the skin feeling dry and dull after use, which makes the skin produce extra oils to combat dryness. To tackle that, Hema first created her own homemade face wash in 2017 by using a combination of natural herbs like sweet basil, peppermint, calendula flower and a few more functional ingredients. Once that worked, then she created a variety of products such as toners, moisturizers, lip balm and scrubs, all made with natural ingredients and with the focus on being gentle on skin.
With an accommodating home lab full of natural ingredients to experiment and formulate products for her personal use, Hema began giving these products to friends and family for use too. With their rave reviews and encouragement, Hema was inspired to scale up the business and launch their own personal care brand Fyseko.
Fyseko (pronounced as FISIKO) derived from Greek word Fysikos meaning natural. Hema set up the brand in January of 2019 to cater to the masses, but the products have been around since 2017.
Fyseko Logo
Fyseko – Vision and Mission
The challenging lifestyle, increasing pollution, and high level of stress impacts not only mentally but also has a tremendous impact on our skin, body, and hair. The impact becomes visible with growing age. While there are a plethora of personal care products available in the market, it is imperative to pick the product which provides natural care, easy to use, and doesn’t impact the environment.
Their vision is to inspire and promote natural skincare. Fyseko’s principles and objectives are to bring Holistic, Affordable, and Genuine skincare with all-natural ingredients.
Along with her partners, Hema has been studying and researching natural skincare to develop holistic and innovative products to add to their brand. Not just natural skincare, Fyseko is also focusing on social benefit and sustainability. The brand ensures the utmost use of solely natural ingredients, sustainable packaging, and manufacturing focused on people’s employment. The paper used for packaging is made entirely from waste; the printing of the packing box is handmade with a screen printing method that generates more employment as compared to digital printing and the manufacturing and packing of the products are done in an SME set-up with the least usage of machines.
FYSEKO Products
Fyseko is also working with its selling partners to ensure the selling and distribution is done through a subscription model which enables them to ship the products in a more sustainable manner with the least carbon emissions. All of their marketing material is distributed in a digital format only to ensure zero paper use.
The products are manufactured in a GMP certified facility and are all Ayush certified. The brand also doesn’t use SLS, Paraben, artificial color, and fragrances in addition to them condemning testing on animals. The future of Fyseko holds the launch of many exciting products after the brand is absolutely certain that these additions to the line comply with their brand principles of holistic, affordable, and genuine skincare.
Fyseko has recently been selected in the Amazon Launchpad program, which will help in accelerating brand building and visibility with the help of a structured approach and insights from Amazon.
Fyseko – Business and Revenue Model
The Fyseko business model has a lean business and operating model to avoid incurring unrequired expenses. Currently, they sell their products through Amazon and Flipkart only. The entire logistics and distribution are managed by the selling platforms. Fyseko’s sourcing, quality assurance, manufacturing, and marketing are managed by their strategic business partners who know their job well and can perform at the operations in the shared service model. This helps in keeping the costs in check and ensure their all-natural products available at affordable rates.
Fyseko’s products prices range from INR 200 to 500, and Hema assures that there is no other brand offering their level of quality natural products at such competitive prices.
Fyseko – Startup Launch
It took a good 3 years to research, experiment, prepare, and launch the products and brand in the market. Ms. Panjavani believes that planning is very critical but it is even more important to vary of the fact that not everything can be planned. Their strategy is to start modest, learn, adopt, and then go big.
The biggest challenge was to find suppliers and partners who would listen and believe in the vision. Minimum order quantities (MOQ) for most of the companies are extremely high and that would typically require a large customer base. The team’s persistence and focus combined with luck got them to meet their suppliers and partners who agreed to work with them. They have committed themselves to stick with them as Fyseko grows.
From the user’s perspective, Fyseko’s first users were friends and family followed by beauty experts and bloggers. This group helped them experiment and modify their products before they were all set to launch their brand in 2019. They managed to get a good 20-25 orders in the first month and then the team was hit with COVID-19 in April, and that brought the sale down to almost zero due to lockdown. As the market opened up in June, Fyseko witnessed good traction and a jump in their sale. The real proof of customer satisfaction is through repeat purchase and they have seen almost 10-15% of Fyseko’s sale coming from the existing customer base. Fyseko is still taking baby steps but has an ambitious target to reach INR 10 crores of turnover by the end of 2021.
Fyseko – Challenges
Typically, the natural ingredients are expensive compared to synthetic chemicals and the cost further goes up due to the smaller scale of operation. Fyseko works very closely with its suppliers and manufacturing partner to get the best price of the raw material without compromising the freshness and quality. Fyseko sells them their vision and attempts to provide the right products at the right price and buy their support. The other challenge is that the company get their products and packing material manufactured in a labor-intensive set-up where there is minimal automation. This contributes to the social cause of generating employment however the cost of manual operation is almost 30-40% more expensive than automated set-up. The paper used for the packing material is made from textile and crop waste which cost higher compared to regular paper.
While these costs are high, Fyseko still attempts every day to provide better quality products and keep their prices low. This obviously means that they run on almost negative margins at the moment and hope to go profitable once they achieve the scale and large consumer base.
Fyseko – Advisors and Mentors
Any company cannot be expert in all the areas and so, having a mentor for Fyseko was very important.
Dr. V. Suguna – She has extensive knowledge in Botany, Microbiology, Biotechnology, Genetics. Dr. Suguna holds a doctorate in Genetics and held different level scientist position over the last 15 years.
Vishal Singh – Vishal is the founder of the digital marketing firm – Bits & Pixels
Fyseko’s moisturizer has consistently ranked in Top 10 natural moisturizers in India by bestreviewsguide.
Fyseko’s face wash is ranked in Top 15 best Men’s face wash for dry skin in India by FtaFit
Fyseko – Future Plans
Keeping their products affordable with genuine natural ingredients is Fyseko’s brand principle, and they abide by that in every decision they make. All elements of their business have a higher cost base as compared to typical personal care products available in the market. Fresh and natural ingredients, the recycled paper used in their packing, manual manufacturing, and box printing process cost much more than regular products.
Frequently Asked Questions – FAQs
What is Fyseko?
Fyseko is a natural skincare brand that is dedicated to redefining the beauty industry standards for products that are not only good for us but also good for our planet.
Is Fyseko Indian brand?
Yes, Fyseko is an Indian brand headquartered in Mumbai.
In 2020, no longer does the beauty industry solely cater to the mass- market. As consumers increasingly seek out beauty solutions suited to their specific needs, there has never been a greater need for personalization in the category. The concept of personalization in beauty is far from saturation. An influx of information online and on social media has educated consumers on their beauty needs. They know their skin, hair, and body best; they also know that everyone is different and wants their individual requirements to be catered for. As they realize that one-size does not fit all, customization offers a credible solution.
Exploring data-driven consultation for personalized option
With the use of big data, direct-to-consumer businesses have now got a clear idea of the consumers regarding their skin and hair concerns. With the help of consumer insights and artificial intelligence aid brands that offer customized solutions in understanding the skin or hair profiles of individuals better and match it to the right set of products. This has not only made it easy for consumers to choose the right product but also made us realize that data also showed us that a generic product, mass-produced by an FMCG firm cannot be the most effective way to combat your skin and hair problems.
Earlier mass-produced products only catered to a majority of women than men. Male shoppers were particularly underserved in this area, too, with ‘male grooming’ often being promoted as a blanket category, instead of one that recognizes men as individuals, with different skin types and skincare requirements. What matters the most in a successful skincare regime is the ingredients, their concentration, and overall formulation. What the product label reads, is what one must rely on.
Your skin’s characteristics are unique to you – Be it oily, dry, normal, or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness. The same problem goes for hair! Problems like dry hair, breakage, split ends are common and one must find the right solution to it. Speaking of haircare personalized solution, Vedix, India’s first customized Ayurvedic haircare solution, was born out of two undeniable truths about the hair care industry.
Vedix Products
Firstly, hair texture, hair issues, hair damage levels among several other aspects have to be catered uniquely. Although women were open to experimenting with even their basic hair care products then why not make them indulge in personalized haircare products? Second, domestic brands have a sizeable presence in the mass category with the overall market steadily moving towards ‘premiumization’, while premium markets are largely dominated by international brands.
Consumers must be made aware that Indian skin type is different than other ethnicities. Our skin and hair react differently and brands whose characteristics and formulation within the products do not fit well with the Indian skin type won’t show effective results. Considering the above, here’s how the beauty industry can create better brand relevance!
With a few carefully chosen questions on the customer’s skin or hair type will help the brand form the customers profile. AI and customer insights companies like Vedix and SkinKraft are now able to get unique information about an individual’s skin. Consumers skin characteristics like type, skin issues, lifestyles, environment, and geographic location, that give an accurate picture of the individual to base their customized solution on. Data received is very crucial in understanding the skin profiles of individuals better and match it to the right set of products. It also assists us in further improving the efficacy of our products and further expand to new products that a particular skin profile needs.
The one-size-fits-all approach is long gone! Now, most brands are creating a variety of products like cruelty-free and paraben-free products. Brands specialized in specific ranges like launching acne range and so on are signs that the industry is evolving. Hence choose products that fit well with your skin type and the marketing concepts or through the promise of customized ingredients.
Offers result-oriented solutions
At Vedix every product begins with a thorough examination of your body and its humors. Vedix’s Algorithm is built to evaluate your Doshas based on a detailed Ayurvedic questionnaire. So, you can be sure of the fact that every product from Vedix is customized and formulated with the right ingredients to solve your issues! Vedix understands the state of elevated doshas in one’s body through its Vedix Dosha Assessment Questionnaire. Based on the inputs given by the user, Vedix uses herbs and natural essentials, which can specifically help in controlling the damage caused by the elevated doshas.
Similarly, at SkinKraft our customers are taken through SkinID, a dermatologist-approved questionnaire pertaining to their skin type, skin concern, and lifestyle choices which has a direct and indirect implication on their skin health. Once the responses are recorded, the algorithm evaluates all the parameters and the customer is classified into one of 72 broad profiles, each of which breaks down into thousands of combinations. Depending on the individual’s current skin health and needs, a customized kit is then created to include a customized cleanser and moisturizer.
Spread awareness and create loyalty
Growing consumer awareness is bringing about a change in the product characteristics or ingredient-driven products for skincare and haircare brands today. Letting people know or making them aware of the idea of customization of beauty will solve half the problems at first. Creating awareness through promotions on social media helps in targeting a larger audience at once. Once you’ve let the word out, customers will then purchase your products and give out feedback on their experience. Loyalty, reward, and subscription schemes are big news in health and beauty retailing. They keep customers coming back by incentivizing them, rewarding them and personalizing their service each time.
This article is contributed by Chaitanya Nallan, CEO SkinKraft Laboratories.
Avantika Bhardwaj
