Tag: beauty industry

Top Organic Skincare & Cosmetic Brands in India You Must Try in 2025

When it comes to beauty and skin care, organic products are the most considerable choice among all. With the soothing benefits and nature’s essence, what else do you need to pamper your skin? Keeping the popularity of organic beauty products in mind, we have brought you this article listing the top organic beauty brands in India.

Today, India is known as a young India. With this young generation, the demand for skin care products has increased drastically. The generation has become more conscious about their skin and demands products that do not cause any further side effects on their skin.

And on this note, demand for organic beauty products has increased. This has also brought a major change in the market. Investing in beauty products has become a considerable choice for investors. Also, beauty brings out sudden confidence in ourselves, and we believe we can handle anything. This is primarily benefiting the beauty industry.

Earlier, people had limited knowledge, which is why they had to use chemical-based products. But with the growing generation, people are becoming more aware and demand pure organic products. And that’s why tons of organic beauty product companies have been established in India. Let’s get started with these companies.

Sr. No.	Brand	USP	Target Audience
1	SkinKraft	AI-based customized skincare tailored to individual skin needs	Young adults 18–40, urban skincare-conscious individuals
2	mCaffeine	Coffee-infused products for energizing and exfoliating skin	Young adults 18–35, urban consumers looking for natural and fun skincare
3	Plum	Vegan, cruelty-free, toxin-free formulations	Young adults 18–35, conscious consumers preferring safe and natural products
4	Purearth	Handcrafted, traditional ayurvedic formulations using natural ingredients	Adults 20–40, fans of Ayurvedic and natural skincare
5	Kama Ayurveda	Luxury Ayurvedic skincare with premium, natural ingredients	Adults 25–45, premium skincare buyers, Ayurveda enthusiasts
6	SoulTree	Ayurvedic certified products with focus on authenticity and purity	Adults 18–40, natural beauty and Ayurvedic product users
7	Forest Essentials	Luxury Ayurvedic brand combining traditional remedies with modern skincare	Adults 25–50, premium luxury skincare buyers
8	Pahadi Local	Natural Himalayan-inspired wellness and skincare products	Adults 20–40, eco-conscious and natural product enthusiasts
9	The Tribe Concepts	Ayurvedic and ritual-inspired luxury skincare	Adults 25–45, interested in premium Ayurvedic rituals
10	Tattvalogy	Ayurvedic, toxin-free personal care products with modern appeal	Young adults 18–35, natural and ayurvedic product users
11	Aminu	Clean, science-backed skincare with eco-friendly packaging	Adults 20–40, skincare enthusiasts looking for clean and effective products

Top Organic Skincare Startups in India

Global Organic Skincare Market (FY2022 – FY2032)

In India, many people are getting into natural skincare, and some really good brands are leading the way. These top organic skincare brands are changing the beauty game by using natural ingredients that are good for your skin and the planet. They pick ingredients from cool places like the Himalayas and work with local communities to ensure everything is done correctly. These brands care about your skin and also about keeping things eco-friendly. With more folks wanting clean beauty, these brands are like a breath of fresh air, bringing together effectiveness, purity, and a promise to keep things responsible. Here is the list of the Top 10 organic skin care brands in India:

SkinKraft

Attribute	Details
Founded	2017
Headquarters	Hyderabad, India
Best Selling Products	Customized Moisturizers, Cleanser, Hair Growth Serum, Sunscreens

Top 10 Organic Skin Care Brands in India – SkinKraft

SkinKraft is a very prominent organic cosmetic company established in Hyderabad and Bengaluru. The company is quite famous for absolutely promising skincare products. As the basic concept of skincare products is based on skin type, it’s very important to manufacture products according to different skin types. And, Skincraft flawlessly follows this notion.

SkinKraft was founded by Virendra Shivhare, Chaitanya Nallan, and Sangram Simha. Skincraft works by getting the details of the customer’s skin type and then producing the product accordingly. The products are well-researched with confederation from tons of comprehensive databases from India, Japan, and Taiwan. With the help of artificial intelligence, Skincraft manufactures products by processing the collected data.

mCaffeine

Attribute	Details
Founded	2016
Headquarters	Mumbai, India
Best Selling Products	Coffee Body Scrub, Coffee Face Wash, Coffee Hair Oil, Coffee Body Lotion

Top Organic Beauty Products – mCaffeine

Coffee with a brilliant element for better skin texture. And mCaffeine developed a company out of this major element. mCaffeine is an organic beauty company founded in 2016 by Vikas Lakshmana and Tarun Sharma.

Tarun Sharam and Vikas Lakshmana got this idea when one of them was suffering from a sore eye. They tried some home remedies, but nothing really worked. So, they put a green tea bag on his eye, and after a little time, the puffiness was gone. So, they researched and realized caffeine reduced puffiness. And that’s when mCaffeine was founded. The products are very promising and are considered among the best organic skin care products in India, containing caffeine as their basic ingredient. It is one of the top 5 organic skin care brands in India.

Plum

Attribute	Details
Founded	2013
Headquarters	Mumbai, India
Best Selling Products	Green Tea Face Wash, Vitamin C Serum, Body Butter, Kajal

Top 10 Organic Skin Care Brands in India – Plum

The first-ever vegan and organic skincare beauty brand, Plum, was founded by Shankar Prasad in 2015. Plum offers a great range of products for both skin and body. The company is truly inspired by nature with the essence of its beauty.

Plum does not make any fake promises or exploit people’s insecurities for its advertisement. Its products promise to improve our skin in a natural way. Plum products are easily available in retail stores and online stores such as Amazon and Flipkart. You can also get the product from Plum’s official website. The Plum estimated growth rate is around 35% every year.

The Best Beauty Business Ideas for 2025

Dive into the world of 12 lucrative beauty business ideas! Explore opportunities like becoming a makeup artist, opening a cosmetic store, or creating your own skincare line. Learn more about cosmetic business ideas, makeup business ideas, skincare business ideas, and more.

StartupTalkyRia Sahni

Purearth

Attribute	Details
Founded	2014
Headquarters	Pune, India
Best Selling Products	Turmeric Sand Exfoliant Mask, Mitti Clay Face Masque, Rose & Seabuck Face Mist, Wild Rosehip Oil

Top Organic Beauty Products – Purearth

One of the best organic skincare brands in India, Purearth, stands out for its absolute luxury in skincare and health. This brand takes pride in sourcing its ingredients from the Himalayas through ethical channels. Handpicked by women residing in high-altitude regions like Uttarakhand or Ladakh, the product ingredients used in Purearth products are carefully chosen. This commitment to ethical practices not only ensures the purity of their skincare line but also empowers women in these remote areas.

When it comes to manufacturing skin care products, Purearth is very promising. Its brand is very conscious about the quality of its products. Moreover, Purearth employs tons of women from rural areas.

Kama Ayurveda

Attribute	Details
Founded	2002
Headquarters	New Delhi, India
Best Selling Products	Kumkumadi Miraculous Beauty Fluid, Bringadi Hair Oil, Rose Jasmine Face Cleanser, Nalpamaradi Thailam

Top 10 Organic Skin Care Brands in India – Kama Ayurveda

Kama Ayurveda, known as one of the most trusted organic skincare brands in India, produces its organic products for skin using complete Ayurvedic recipes and 100% vegetarian and natural ingredients. Kama Ayurveda is widely acclaimed for its commitment to crafting skincare solutions that are not only effective but also in harmony with nature.

Kama Ayurveda’s products, such as Kumkumadi Miraculous Beauty Fluid and Brigandi Intensive Hair Treatment, have received various beauty awards from magazines such as Elle and Vogue.

This shows the popularity of Kama Ayurveda and its products, and hence it is one of the top organic cosmetic brands in India.

SoulTree

Attribute	Details
Founded	2002
Headquarters	Noida, India
Best Selling Products	Kohl Kajal, Ayurvedic Lipsticks, Rose Tinted Moisturizer, Revitalizing Face Wash, Hair Oils

Top 10 Organic Skin Care Brands in India – SoulTree

The prosperous organic beauty brand, SoulTree, is quite famous for its collaboration with various non-profit organisations that are working for the local farmers and rural people. SoulTree brings its ingredients from such organizations only. Their products are completely organic and natural.

SoulTree is supported by accreditation standards from BDIH, a certified European agency, and produces the best organic skin care products in India. It’s the sole Indian beauty company to receive such a deal. SoulTree’s travel kits are quite famous for their incredible quality of improving hair and skin.

Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India

Ghazal Alagh and Varun Alagh founded Mamaearth in 2016. Read on to know more about Mamaearth’s success story, business model, funding, and other aspects.

StartupTalkyRishabh Rathi

Forest Essentials

Attribute	Details
Founded	2000
Headquarters	New Delhi, India
Best Selling Products	Soundarya Radiance Cream, Kumkumadi Night Cream, Cold-Pressed Oils, Facial Ubtans, Ayurvedic Hair Cleansers

Top 10 Organic Skin Care Brands in India – Forest Essentials

Forest Essentials is a fancy skincare and cosmetics brand from India that started in 2000. The person behind it is Mira Kulkarni. They mix ancient Ayurvedic knowledge with a modern and luxurious style. Their organic face products are made with natural and organic ingredients, like powerful Ayurvedic herbs and nice-smelling flowers. They grow these things on their own farms or get them from different places in India.

Forest Essentials is all about being super pure. Not just the ingredients but also how they make their stuff. They use high-quality standards, like what you’d find in making medicine. And they’re all about being eco-friendly in their factories. They have lots of stores in India, more than 130, and they’re spreading to other countries too. These stores aren’t just for selling things; they’re like special places where you can experience things with your senses. They help you with personal beauty routines based on Ayurveda.

Pahadi Local

Attribute	Details
Founded	2015
Headquarters	Mumbai, India
Best Selling Products	Gutti Ka Tel (Apricot Kernel Oil), Pahadi Honey, Rose Water, Himalayan Salt, Detox Teas

top 10 natural skin care brands in India – Pahadi Local

Pahadi Local is a skincare brand that loves nature. They get their special ingredients from the Himalayas, like oils from apricots and almonds, clays, and rose petals. These products are natural and don’t have any harmful chemicals.

But Pahadi Local is more than just good for your skin. They care about the environment, too. They work with local communities to get ingredients in a way that’s fair and doesn’t hurt the Earth. Each bottle has a story from the Himalayas, passed down through many years, promising to make your skin and soul feel amazing. So, take a deep breath, feel the mountain vibe, and let Pahadi Local bring you to a world of natural wellness.

The Tribe Concepts

Attribute	Details
Founded	2019
Headquarters	Visakhapatnam, India
Best Selling Products	24k Kumkumadi Thailam, Hair Cleanser, Face Brightening Mask, Extra Virgin Coconut Oil

Organic Skincare Brands in India – The Tribe Concepts

In the beautiful valleys of Godavari, India, The Tribe Concepts is doing something special for your skin and hair. Amritha Varshini Gaddam started The Tribe Concepts in 2019. They use ancient Ayurvedic wisdom to make natural beauty products without harmful chemicals.

The Tribe Concepts gets pure ingredients from clean tribal areas, far from pollution. They make vegan and chemical-free products that are good for your skin and hair. Each tin and bottle they make shows that they care about the environment. They use packaging without plastic and follow ethical practices. It’s their way of respecting where they come from.

Beauty Parlour Business Plan: Setup & Opening Cost, Monthly Income, and Profitable Ideas for 2025

Want to start a beauty parlour in 2025? Discover setup and opening costs, monthly income potential, and smart business plan ideas to launch a successful and profitable salon with ease.

StartupTalkySouvik Dey

Tattvalogy

Attribute	Details
Founded	2018
Headquarters	Bengaluru, India
Best Selling Products	Ayurvedic Hair Oil, Herbal Face Cleanser, Rose & Sandal Body Lotion, Natural Lip Balm

Best Organic Cosmetic Brands in India – Tattvalogy

Tattvalogy is a cool beauty brand from India that lets you create your skincare goodies. It started in 2018 by Karnesh Mahendru and Megha Wadhwa. Unlike regular beauty stuff, Tattvalogy doesn’t give you ready-made products. Instead, they give you the tools and ingredients to make your face masks, body butter, and hair serums. Tattvalogy is one of the top cosmetic brands in India.

They make it super easy with simple recipes and ingredients that work for all kinds of skin, whether oily, dry, or anything in between. The best part is you pick what goes into your beauty stuff, so it’s perfect for your skin—no more chemicals and weird stuff – just fresh, natural things. Tattvalogy cares about the Earth, too. They use eco-friendly packaging and are open about where they get their stuff.

Aminu

Attribute	Details
Founded	2019
Headquarters	India
Best Selling Products	Copper Peptide Serum, Vitamin C Body Oil, Amaranthine Regenerating Serum, Overnight Peel

Organic Beauty Brands in India – Aminu

Aminu’s mission is to help you get healthy, glowing, and youthful skin. Their skincare is clean, safe, and kind to the planet, with no microplastics and eco-friendly packaging.

Every product is made to be gentle yet effective, so your skin feels nourished and refreshed every day. From serums to scrubs, they focus on giving your skin the care it deserves. Try their Sea Salt Body Scrub for smooth, soft, and exfoliated skin. Aminu makes it easy to enjoy skincare that’s good for you and good for the Earth.

Conclusion

Producing natural beauty products that would not bring side effects to our skin is quite a tough task. It requires thorough research and many trials to develop the best product.

Organic beauty companies across India are producing products from completely natural components that are very beneficial for our skin. These companies are using old-time home remedies to produce their beauty products.

FAQ

Which is the No. 1 makeup brand in India?

Lakme is considered one of the top brands in India and is the most preferred and widely used brand in this country. Makeup artists also love it.

What is an organic brand?

Organic products are products whose raw materials have been produced using organic methods and using eco-friendly methods.

Which are the prominent organic makeup brands in India?

Forest Essentials, Khadi Essentials, Biotique, Plum Goodness, and Mamaearth are some of the best organic cosmetic brands in India.

Why should we use organic skin care products?

The reasons to use organic skin care products are:

Gentler on your skin
Better for your health
Better for the environment
More effective
It gives you peace of mind

Which are the best skincare products in India?

The best-selling skincare products in India are:

Himalaya Purifying Neem Face Wash
Cetaphil Daily Facial Cleanser
Plum Green Tea Nourishing Night Cream
Biotique Bio Sandal Moisturising Lotion
Minimalist 10% Hyaluronic Acid Serum

September 9, 2025

Beauty Parlour Business Plan: Setup & Opening Cost, Monthly Income, and Profitable Ideas for 2025
In a survey conducted by lifestyle experts, it was found that the cosmetics industry has grown by 60% in the last five years in India. With this, there has been an increase in the parlour or salon industry too by 35%.

It is a booming business and attracts customers of most age groups, whether it is men or women. If you have skills and knowledge, and if you are going to start a beauty parlour business, then it is a good idea that you can earn well from a beauty parlour.

A report by a leading lifestyle magazine states that in the years to come in the beauty industry, India will grow as fast as the US and European markets. There are many opportunities in India, especially for women entrepreneurs who play a major role in the industry. It is essential to create a well-structured beauty parlour business plan to ensure smooth operations, attract customers, and achieve long-term success. In this article, we will discuss in detail how to start a beauty parlour in India from scratch.
Steps To Start A Beauty Parlour Business

Beauty parlours are the most popular and prevalent type of ownership structure. Learn how to start a beauty parlour business from the set-up to welcoming clients. Here is a complete guide on starting a beauty parlour business in India.

How To Start Parlour Business

1. Make a Business Plan

If you are planning to start a beauty parlour, a business plan is very important. A good business plan is an overall summary of your business. You also do market research and analyze the scenario of other beauty parlours.

Also, you can find competitors and their prices for services. You should include a few important points, such as available funds, monthly rentals, products, target customers, and the monthly income of the beauty parlour. Usually, the monthly income of beauty parlours is Rs 6000 to 50,000.

You must interact with the existing beauty parlour owner to get some suggestions about how to manage. Share your thoughts with other people who are already doing this type of work, get tips from them, as this will grow your beauty parlour. You have to make a business plan also for your services, staff, and equipment.

2. Types of Services

A beauty parlour can be categorized into various business types depending on what aspect of this business you want to take, either a part of the service or the whole package. It all depends on the type of services that you offer to your customers. It is important because, depending on the type of services you are going to provide, classify your beauty parlour type.

There are many different services in the beauty industry, but they are specific to one or more services as follows:
- Spa center
- Reflexology center
- Barbershop
- Wellness center
- Traditional beauty parlour or salon
- Hair and skin clinic
- Cosmetology center and more
3. Beauty Parlour Ownership Types

The beauty parlour industry accommodates small businesses as well as big businesses. Therefore, it is important to know the ownership structure of the business.

Independent Beauty Parlour

Independent beauty parlours are the most popular and prevalent type of ownership structure. An independent entrepreneur would establish or operate an independent beauty parlour.

The advantages of this model are that it requires very minimal investment and operational costs. Limited liability partnership (LLP) or One Person Company (OPC) would be ideal business entities for this business model.

Franchisee of a Beauty Parlour

In this business, the model parlour will operate as a franchise of a large beauty parlour chain. As the beauty parlour is set up by a franchise, the franchisor provides support for setting up the beauty parlour, operations, staff training, branding, advertising, etc.

Having a franchise of a beauty parlour requires a higher investment than an independent beauty parlour. Most franchisors also require a franchise fee to be paid based on the revenue of the beauty parlour.

It is recommended that beauty parlour franchisees be established in a limited liability partnership (LLP) or a private limited company. This would ensure that the beauty parlour franchisee, along with the franchisee rights, lease rental, licenses, tax registrations, equipment, etc., could be transferred to another person if required. Some of the popular beauty parlour franchises are Lakme, Juice Salon, Truefitt & Hill, and Green Trends.

Purplle.com – Company Profile | Beauty Startup

Purplle is a multi-brand beauty retailer selling cosmetic and wellness products. Know more about its company profile, business model, success story, etc.

StartupTalkyAnik Banerjee

4. Get Your Licenses Sorted

To start a ladies beauty parlour business plan in India, you need to get licenses from the local government authorities. The costs can vary depending on the location. It’s important to get permission early on. The required licenses include GST registration, business registration, professional tax, and a trade license from the municipal authority.

5. Select Proper Location

You have to find a good location for your beauty parlour. If you already have your shop, then you can use that for the beauty parlour. But if not available, then you have to pay rent.

Finding a good location is very important because your parlour must be convenient for people. Everyone aspires to open a shop in the locations of the enterprise, the surrounding areas, and local places. This is due to factors like environment, cultural or social methodology, and overall stability.

Always find places that have good foot traffic. Also, when you choose a location, it must be visible and easily accessible by car, passersby, and public transport. Free parking will appeal to clients as they won’t have to worry about parking their car.

6. Equipment and Supplies

The quality of your beauty parlor mostly depends on the tools and products you use. Using good equipment helps you give better service and a nicer experience to your customers.

Important equipment includes: styling chair, shampoo unit, hairdryer, mirror, and facial steamer.

Beauty products should be from trusted and well-known brands for skincare, haircare, and makeup. Many salons now prefer organic and cruelty-free products because more people are asking for them.

Top Salon Franchise in India You Should Consider in 2024

Discover the top salon franchises in India, offering exceptional beauty services, innovative treatments, and lucrative business opportunities in the thriving beauty industry.

StartupTalkyNitin Konde

7. Make Pricing Chart & Packages

You need to be careful when you set up the pricing strategy for your services. First of all, you need to ensure that you understand how much your services are worth. Setting the right prices involves avoiding under or overcharging. A price that is too high or too low can send your parlour to the bottom.

Some steps you should consider before parlour pricing:
- Analyze every service you offer to your clients and set each price individually.
- Your brand is highly important when it comes to pricing. People won’t pay high prices for a brand that they don’t recognize.
- Never focus on the services alone. You need to convince the client that your parlour is the only one that can offer such an experience.
- The more loyal the customers, the more you can raise the prices.
- When you are just starting your parlour, you cannot afford to provide discounts. Once your parlour gets profits, you can start offering discounts.
Market Size of Beauty and Personal Care Industry Across India

8. Get Beauty Products

Beauty parlours require a wide range of raw materials. Searching for the best quality material at cheaper and affordable prices will be helpful. You can also sell the beauty products to your customers, so it will generate more profit from your beauty parlour business.

Various beauty parlour products are easily available in the market. All these products are designed by carefully understanding the needs and requirements of the varying users and thus are preferred by most of them.

Some common beauty parlour items are given below:
- Foundations
- Makeup Palettes
- Eye Liners
- Lip Gloss
- Eye Shadow Palettes
- Face Moisturizer and Cleanser
- Hair Shampoo and Conditioners
- Styling Creams and Gels
- Anti-Aging Products
- Body Lotions
9. Beauty Parlour Marketing

No matter how great your beauty parlour is, if people do not know it exists, then you will not get the clients to make your business successful. Any industry heavily depends on technology, which undergoes major changes year after year. With good marketing, you can compete with your competitors.

Some marketing ideas for your beauty parlour:
- Get your parlour listed on online directories.
- Manage online salon reviews.
- Form partnerships with other local businesses.
- Offer referral discounts.
- Parlour promotions.
- Share your promotions on social media.
- Make use of Facebook & Google Ads.
- Run a contest in your parlour.
- Capitalize on holidays & special events.
- Always promote gift certificates.
55 Best Finance Business Ideas to Consider

Out of a pool of finance-related business ideas, we’ve listed 55 best business ideas in finance for you & also know how to build a finance business.

StartupTalkyPiyush Mishra

Conclusion

A beauty parlour business idea is a profitable business to get started with. All over the world, a lot of customers, be it men or women, are using beauty services on a daily basis. And if it’s a festive season or a marriage season, then you will be packed with customers. It is one of the booming businesses, and the market is growing each year. Beauty parlour attracts customers of all age groups. From teenage girls to women of all age groups, beauty parlours and salons are widely used on a daily basis. It’s a good business to start your journey to earn good money.

FAQs

How to start beauty parlour business?

These are some important factors one should keep in mind before starting a beauty parlour:
1. Make a business plan
2. Select a proper location
3. Make pricing chart and packages
4. Set pricing
5. Get beauty products
6. Equipment and Supplies
7. Hire staff
8. After-sales
9. Focus on marketing
What is beauty parlour setup cost in India?

The cost of opening a beauty parlour depends on its size. The beauty parlour startup cost lies between INR 40,000 to 50,000 in your house. If you want to establish this business in any commercial shop, then the investment required would be between 15 lakhs to 30 lakhs.

Is the beauty parlour business profitable?

The average beauty salon profit margin in India is 8.2% which is above the general business average of 7.7% and is improving year on year. Salon profit margin ranges from 2% to 17% depending on how well the salon is managed.

How to start beauty parlour business at home?

These are some must-have things before starting a beauty salon business at home-
- Be separated from the living quarters by a permanent wall
- Have a separate entrance to the salon other than through the living quarters
- Have toilet and lavatory facilities that are separate from those used by the household
- Meet all other minimum salon requirements
- Hire staff if required
What is beauty parlour monthly income?

Usually, the monthly income of beauty parlours is between INR 6000 to INR 50,000.

How much is beauty parlour investment in India?

Beauty parlour investment in India can start from as low as ₹1 lakh for a small setup and go up to INR 10 lakhs or more for a full-fledged salon with branded equipment and interiors.

What are parlour package offer ideas?

Parlour package offer ideas can include bridal packages, party makeup combos, facial and cleanup bundles, hair spa with haircut deals, or monthly skincare plans. You can also offer discounts on combo services like waxing, threading, and manicure-pedicure to attract regular customers and increase footfall.
June 23, 2025
Beautywise: Unveils Growth Strategies and Forecasts the Future Landscape of the Beauty Industry

StartupTalky presents Recap’23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future.

Beautywise® is a new-age, aspirational, and innovative brand, known for its range of premium supplements catering to a sophisticated clientele that prioritizes beauty and self-care backed by science.

The Beauty & Personal Care market in India is projected to generate a revenue of US$31.51bn in 2024. This market is expected to witness an annual growth rate of 3.00% (CAGR 2024-2028).

In a recent Recap’23 interview, we at StartupTalky had the privilege of connecting with Shreyansha Chauhan and Anousha Chauhan, Founders of Beautywise. We examined how Beautywise is making a mark for itself within the Beauty industry, analyzing its strategies, unique positioning and future plans.

StartupTalky: What products does Beautywise sell? What was the motivation/vision with which you started?

Shreyansh: We specialise in advanced dermatology-led supplements, specifically designed to address targeted skin and hair concerns that Anousha, our founder faced firsthand in her decade-long modeling career.

Our growing product portfolio currently comprises Skin Brilliance 500mg Glutathione in EPO which is developed with antioxidants, vitamins, amino acids, and active extracts in a nourishing oil, this formulation is designed to impart radiant and uniformly toned skin, Skin Resilience Ceramides & HA in Omega-3, a powerhouse supplement that combines the natural lipids of ceramides with the hydrating prowess of Hyaluronic acid and Hair Rescue Keratin & Biotin in Avocado Oil, a transformative supplement that combines the strengthening effects of Keratin and Biotin with the nourishing properties of Avocado Oil. We also specialize in marine and plant-based collagen, in multiple options.

Our vision on pioneering dermatology-driven solutions for tailored skincare and haircare needs. We aim to offer efficient solutions that work from the inside out to offer the best in beauty and wellness.

StartupTalky: What other Beautywise products/features have been added in the past year? What is/are the USP/s of Beautywise?

Anousha: The past year has been focused on improving product formulations, as well as working on a stronger retail footprint overall for the brand. In terms of additions of features, we have launched dual-action technology capsules that combine oil and water-soluble ingredients for enhanced absorption of our formulations. The USP of our products lies in the efficacy of the formulations and in addressing specific skin and hair care concerns. Notable USPs of our products are the clinically researched clean ingredients, as well as the ‘proven efficacy V-Fill^TM technology’. This has led to our products being prescribed by over 500 dermatologists and skincare experts.

StartupTalky: How has the beauty industry changed in recent years, and how has Beautywise adapted to these changes?

Shreyansh: The beauty industry overall has witnessed great technological advancement over the past few years. There is a nutraceutical boom in India driven by higher consumption post-COVID as well as better market access driven by e-commerce. This has led to a large number of companies entering the supplement space. Unfortunately, the issues of low bioavailability, inaccurate dosage, and greenwashing which unfortunately has not been addressed by the industry. We are driven by innovation and clinical literature backing our formulations to provide targeted beauty supplements. To date, the regulations for supplementation were at a very nascent stage, leading to a loss of credibility for the industry. However, the government has started focusing on nutraceuticals and we accept and welcome stricter approaches towards claims and quality.

StartupTalky: Can you share examples of how staying ahead of industry trends has influenced your product offerings or marketing strategies?

Anousha: One of the most critical ways we have stayed ahead of the industry trend is an uncompromising approach to our product portfolio. We have integrated dermatologists and specialists at every stage of our research and development. This comprehensive approach ensures our supplements effectively address specific concerns like pigmentation, premature aging, sun damage, and skin saginess. Our commitment to developing clinically backed products with top-grade ingredients has garnered trust across the industry. We proudly hold exclusive partnerships with some of India’s largest aesthetic skin clinics and well-established pharmacies pan India.

StartupTalky: What key metrics do you track to check the growth and performance of Beautywise?

Shreyansh: Apart from standard sales and e-commerce metrics, we focus on the Customer Lifecycle Value and Net Promoter Score of dermatologists, reflecting their likelihood to recommend Beautywise. We have a remarkable 80%+ NPS.

StartupTalky: What were the most significant challenges Beautywise faced in the past year and how did you overcome them?

Anousha: The industry has intense competition with multiple players. Also, our reliance on a few select retail partners added pressure to our margins. We mitigated this by bolstering our e-commerce presence, contributing 30% of revenue in just one year while maintaining strong retail relationships. This omni-channel approach has benefitted the brand immensely.

StartupTalky: Repeat purchase is one of the most important parameters on which most eCommerce brands are betting. How do you keep your customers engaged to stop churn?

Shreyansh: We believe repeat purchases are primarily driven by the overall experience and benefits a consumer derives from the product. By focusing on the highest efficacy and potency in our capsules, and the overall experience of taste, smell, and dissolvability in our powders we can provide an unparalleled experience. We do have subscription discounts, 2nd-time purchase coupons, and other initiatives, but the product efficacy is what drives repeat purchases which are 30% +.

StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off.

Anousha: Effective marketing is fuelled by a pull approach, emphasizing the importance of cultivating enduring customer relationships. We don’t believe in hacks; instead, we prioritize delivering on promises for sustained organic growth. Delivering on the claims goes a long way to ensure organic, word-of-mouth growth. Our GTM of being retail and dermatology clinics first has also helped us massively in developing trust and credibility with our consumers.

StartupTalky: What are the important tools and software you use to run Beautywise smoothly?

Shreyansh: We have been utilizing tools to streamline processes, we have been able to use Businessonbot to ensure smooth customer communication, accelerating retention while Unicommerce to aid inventory management, addressing aging inventory, and enhancing operational efficiency.

Top 10 Best Organic Beauty Startups and Products in India

Explore India’s top 10 organic beauty startups, unveiling the best in natural skincare. Elevate your routine with organic products for radiant skin.

StartupTalkyPratyusha Srivastava

StartupTalky: What opportunities do you see for future growth in the beauty industry in India and the world?

Anousha: India is already the pharmaceutical factory of the world, and the abundance and diversity of plants and active ingredients also play an important role in sourcing quality ingredients. We foresee India replicating what we did in pharmaceuticals in nutraceuticals as well if we as a nation focus on quality and compliance.

Different states have different mindsets and climatic conditions. There is also a cultural aspect of the food consumed. All these play an important role. Eg. sunny states require more protection against sun damage and Skin Brilliance is a best seller. In metros with heavy environmental pollution Skin Resilience which protects the outer skin barrier becomes an exceptional supplement. Fish has high acceptability in East India where we see disproportionate sales of marine collagen, while in Northern states vegan collagen builder sells more.

Given the multiple environmental stressors as well as an increased interest in beauty overall in the consumer mindset, we believe that the nutraceutical industry has high growth potential.

StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

Shreyansh: “Continuous learning shapes our strategy. Recognizing that every stakeholder consumers employees, resellers and the company should derive value. we aim for sustainable growth, avoiding a zero-sum game mentality”. The consumer and industry response has given us greater confidence in the market and we intend to be more aggressive with our retail and marketing performance.

StartupTalky: How do you plan to expand the Customers, SKUs, and team base in the future?

Anousha: We see a huge gap in supplements that can be trusted by skin care professionals such as dermatologists, nutritionists, and beauticians. We have formulated products with their inputs and will continue to have a roadmap of products following the same process. Our product portfolio has been built on consistent and genuine consumer feedback. We intend to create a loyal and credible consumer base of Beautywise customers.

StartupTalky: With so much hype around D2C brands spending on ads, what will be your growth strategy organic or inorganic? How do you plan to work around SEO and content marketing?

Shreyansh: We believe in building good products, which will be accepted on their merit. Word of mouth and peer-to-peer recommendation are the best form of marketing. We have maintained a 2X ROAS on Amazon and other platforms, and even Google ads have a positive ROI. D2C brands need to set aside some amount of funds to generate awareness but conversions are an outcome of having differentiated, credible products in our portfolio.

Top 20 D2C Startups in India to watch out for in 2022

D2C industry is one of the leading and successful industries in India. So, Here’s a list of some of the top d2c brands in India.

StartupTalkyPratyusha Srivastava

StartupTalky: One tip that you would like to share with another D2C founder, based on your own experience?

Anousha and Shreyansh: Function with conviction, focus on the long term and build a company designed to outlast its founders—an invaluable tip for fellow D2C founders.

StartupTalky extends its gratitude to Mr. Shreyansha Chauhan and Ms. Anousha Chauhan for dedicating their valuable time and generously sharing their insights with all of us.

Explore more Recap’23 Interviews here

February 12, 2024
Sephora’s Beauty Revolution

The French brand, Sephora, is a multinational retailer that offers personal care and beauty products that include cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, and hair care. The unique brand name, Sephora, is adopted from the Greek word ‘sephos’, meaning beauty, and the Greek spelling of Zipporah, the wife of Moses.

The Beginning
The Growth
The Brand that Revolutionized Make-up Consumption
Brand Inclusivity
Conclusion

The Beginning

Founded in the year 1969 in Limoges, France, as a perfume shop, Sephora first launched in Paris a year later, in 1970. Dominique Mandonnaud acquired Sephora in 1993 and proceeded to merge his own chain of fragrances with the Sephora brand. It was he, who designed and implemented the unique ‘assisted self-service’ sales gimmick, a new approach in the then cosmetics market service-based retail approach. This model encouraged customers to test the products at the retail stores before actually purchasing them. Under his leadership, the brand expanded and opened its flagship store in 1997 at Champs Elysees. In the same year in July, Mandonnaud parted ways and sold Sephora to the LVMH (Moet Hennessy Louis Vuitton) Group.

The Growth

The LVMH Group expanded Sephora globally while simultaneously also broadening the brand’s product repertoire to include beauty and cosmetic products. It extended its Middle Eastern market presence in the year 2007, opening 44 stores in UAE and KSA. The brand operates more than 430 stores across North America. In the year 2017, it opened its largest retail store in New York City. A year later, in 2018, Sephora signed a long-term lease at Thor Equities’ Town Square Metepec, which is a retail and entertainment center in Mexico. December 2020 saw Sephora announcing its plans to launch Sephora inside 850 Kohl locations by the year 2023. In the year 2021, it agreed to purchase Feelunique.com for a rumored amount of 132 million pounds. Feelunique.com is an online retailer of luxury beauty goods and boasts 1.3 million active customers spread across 120 countries. It features more than 800 brands selling more than 35,000 products.

The Brand that Revolutionized Make-up Consumption

With a presence in more than 35 countries, Sephora currently operates more than 2700 stores and is a 36,000-strong workforce brand, selling over 250 beauty brands. Its rise to a prominent industry leader is due to its smart and strategically profitable business practices. A study of the brand’s business practices reveals that it can be categorized into three main approaches.

Vast Choice of Beauty Products

Being a part of the LVMH Group means that several cosmetics brands sold within Sephora stores are owned by the LVMH Group. Sephora also has its exclusive product line. The retailer giant’s popularity has made it a prime choice for high-end cosmetic brands, resulting in Sephora’s market leadership. A customer walking into a Sephora store can find a vast range of beauty products to choose from, making it the store of choice. This has also resulted in Sephora having a loyal customer base as well as influencer marketing videos sharing the products bought by them from Sephora.

Bernard Arnault | Biography and Companies

Bernard Arnault (net worth $180.6 Bn), Chairman, and CEO of LVMH is the richest man in the world in 2022. Here’s about him and his companies.

StartupTalkyMegha Rani

Customer Retail Approach

The traditional sales practice of the cosmetics industry was a brand sales representative behind the counter helping customers make purchases. Sephora disrupted this practice with its new and unique ‘assisted self-service’ encouraging customers to try the products which were openly displayed in the store. Beauty Advisors were present and ready to help if asked. Secondly, the product display within the store was category based rather than brand based, contrary to convention. This meant that all make-up items were grouped next to each other, whereas a skin-care product from the same brand would be stocked in the skin-care aisle. The cosmetics retailer giant-built trust amongst its customers with its brand-agnostic attitude.

Loyalty Program

In the year 2007, Sephora initiated a customer loyalty program named ‘The Beauty Insider’, to offer a sense of exclusivity to their customers. Two years later, in 2009, a second layer named ‘Very Important Beauty Insider’ (VIB) was added to the program and again in 2013 a third layer was added called ‘The Rouge Tier’. This free loyalty program is only for their customers in USA and Canada. This three-tier program has a distinct set of incentives attached to each tier. It allows customers to earn points on every dollar they spent at Sephora. Also based on the membership tier, customers have access to exclusive events. This loyalty program is updated from time to time for relevancy and to offer better benefits to its customers.

Of course, Sephora reaps benefits from the data it gathers from the loyalty program about its customers buying patterns and product preferences. This data is analyzed and used later for personal marketing.

Sephora – Card Program

Brand Inclusivity

Sephora, as a brand, takes inclusivity seriously when referring to its customer base. With newer cosmetics brands coming to the market every day, Sephora has been conscious about filling its product shelf space with black-owned brands. The retailer has also been proactively asking its member brands to expand their product line and include products that suit customers from different racial backgrounds and ethnicities. Sephora also launched ‘Color IQ’, a technology that helps their customers to select cosmetic products that suit their skin tone most naturally.

Sephora Color IQ

Conclusion

Being a part of the large conglomerate, LVMH, allows Sephora the advantage of quickly jumping on trends within the cosmetics industry. A Sephora spokesperson articulated Sephora’s ideology aptly and said – “We want to be an unequivocal global leader in the Prestige Beauty space and a purpose-driven brand that is a transformative opportunity for everyone we touch.”

FAQs

What makes Sephora different from other brands?

Sephora concentrates on higher-end products instead of selling drugstore products. The company also offers promotional prices for their loyal customers in the form of discounts and incentives.

What are the levels of membership in Sephora?

There are three levels of membership: Insider, VIB and Rouge. Achieving VIB or Rouge membership requires a minimum spend per year. All membership levels enjoy a variety of benefits made available by Sephora.

Do they do your makeup for free at Sephora?

If you visit a Sephora store in-person, you can take advantage of a free 15- to 20-minute makeover done by a beauty expert with no purchase required and no appointment necessary.

Is it free to be a member of Sephora?

It’s a free loyalty program for customers in the US and Canada that allows customers to earn points on every purchase.

February 24, 2023
Cikitsa – Providing Beauty & Healthcare Products From Mother Nature
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Cikitsa.

In the past, the healthcare and beauty industry has been flexible, but the COVID-19 pandemic has impacted both sectors globally. The healthcare and beauty industry in India is expected to exhibit huge growth in the coming years. People are getting concerned about their health and beauty which makes them choose herbal and natural products over chemical products. The herbal product market is expected to grow at a CAGR 38.5% to Rs.14 billion (US$ 188.6 million) by 2026. Cikitsa has promised to bring well researched quality products to the world. They have aim to provide truthful beauty and healthcare products from Mother Nature.

Read the startup story of Cikitsa, Founders, ideation, its products, and more about Cikitsa.

Cikitsa – Company Highlights

Startup Name Cikitsa

Headquarters Cochin

Industry Beauty and Healthcare

Founders Fazal Rahman and Thamanna Jabin

Founded 2020

Website cikitsamart.com

Cikitsa – About
Cikitsa – Founders and Team
Cikitsa – The Idea and Startup Story
Cikitsa – Name, Tagline, and Logo
Cikitsa – Products
Cikitsa – Customer Acquisition
Cikitsa – Challenges Faced
Cikitsa – Advisors and Mentors
Cikitsa – Future Plans

Cikitsa – About

Cikitsa is a Cochin based Beauty and Healthcare startup founded in 2020. They offer products inspired by ancient science of healing.

At this time, their hero product is Cikitsa hair oil that caters to customers who are seeking to alleviate an array of hair issues while promoting hair growth. In addition to that, they have a selection of other nature-based products that cater to a wider audience.

The company’s short-term goal is to ramp up their product from an eCommerce business to brick and mortar stores spanning across the state. In the next year or two, they are anticipating the launch of their product in some of the flagship stores across the country. With due time and continual growth, it won’t be long before Cikitsa hits the international markets.

Their core beliefs guide them and help formulate their convictions, their values, and their code of ethics.

They diligently spend time in bringing the best of nature to their customers in the most unaltered form- from soil to shelves. They are guided by the desire to provide 100% organic, natural, and efficacious products that address their customer’s concerns within a budget.

Cikitsa – Founder and Team

Cikitsa Founders – Fazal Rahman and Thamanna Jabin

Cikitsa was founded by Fazal Rahman with his co-founder Thamanna in 2020, the very year they got married. Right from the inception to this date, her support and contributions to the making of the brand have been nothing short of irreplaceable. Her know-how of the cosmetic space with her passion for all things creative has helped us position themselves in a commendable way.

Thamanna takes care of and heads the creative and marketing side of things, Fazal Rahman takes on the general operations and financial side of the business.

Cikitsa – The Idea and Startup Story

Enterprising, inventive, and extremely driven, Cikitsa’s founder and CEO, Fazal Rahman has always been unafraid when it comes to heading the path less travelled. That would explain why he wanted to venture into the relatively daring task of setting up his own business, despite enjoying comfortably mighty success in his family business. Thus, in many ways, Cikitsa was conceptualized by the founder’s towering entrepreneurial mindset.

That, coupled with his drive to create a natural, sustainable, and eco-friendly brand that fostered conscious living, Cikitsa was quick to peek through. When he shared the business idea with his immediate family and close friends, the love, support, and encouragement sure gave him the extra nudge to follow through with the plan. To set the wheel in motion, he was quick to identify the prizable and yet often untapped potential of amalgamating Ayurveda into cosmetic products. Thus began extensive research to identify the needs and pain points of their target market. To ensure maximum quality and stringent safety regulations, he sought expert opinion each step of the way.

Time, energy, and money were invested in formulating, manufacturing, and designing the product to perfection. From sourcing the raw materials right through packaging, binding standards are ensured to provide the best quality products that tackle customers’ pain points without burning a hole in their pocket.

Cikitsa – Name, Tagline, and Logo

Cikitsa Logo

When setting up the brand, they were dead set on choosing a name that best represented the intent and purpose of the brand. Because of that, they were bound and determined to steer clear of any and every westernized name.

Cikitsa was ideated from the Sanskrit word ‘Chikitsa’ which loosely translates to salving therapy or resurrective healing. Considering that it was much in line with their brand and ethos, they didn’t have to think twice and wound up using it without second thoughts.

Cikitsa – Products

Cikitsa Hair Oil

At present, their hero product is none other than Cikitsa hair oil. In making this product viable they have fortified pioneering research, ingenious formulas, and synergetic herbs to alleviate irksome hair issues such as dandruff, dryness, lice, postpartum hair loss, etc, and in the course of time, promote hair growth.

Right from sourcing raw materials through packaging, they take care to stand by their pledge to offer products that are as close to nature in non-prescription formulas. They provide safe, thoroughly researched solutions with no side effects.

Over time, they have made tweaks to their product, in terms of making the product more eco-friendly and sustainable.

How To Start Herbal Medicine Products Business – A Guide

Demands of herbal products are increasing these days. It is great to start herbal product business. Know How To Start Herbal Medicine Business?

StartupTalkySouvik Dey

Cikitsa – Customer Acquisition

As soon as the product was ready to be sold, they reflexively sprang into action and started promoting it on their Social networks. They reached out to their network, both personal and professional, to get the word out about their launches. While the first few purchases came from friends and family, the word fast caught on and they ended up seeing good traction without any paid marketing.

Thus, by simply leveraging their online presence and harnessing the power of word-of-mouth marketing, they were able to expand their reach and expand their customer base quickly.

By being hell-bent on tracking and analyzing customer behavior and metrics, they were able to continually make progress. They kept an open mind while listening to their customers’ feedback and were quick to act on their key concerns and suggestions. Not only did this help us in retaining existing customers via repeat purchases, but also furthered positive reinforcements around their product, and attracted new customers.

They were also quick to create an attractive and functional website to bolster their customer experience further. Launching its website helped us streamline the purchase process, and made placing an order with us a lot more convenient and hassle-free. That, along with implementing good SEO practices and regularly optimizing their web pages for search, they were able to drive a lot more traffic and in turn, more customers.

Cikitsa – Challenges Faced

While setting up my business, we, as a team, had to tackle several roadblocks to get where they are today. While most of them were anticipated hiccups, their journey was not without major challenges.

One of the trying issues was procuring licenses for their products. While getting all the required paperwork for a business is often always tedious and time-consuming, it took us quite a while to wrap up the documentation towards legal compliance. But by being proactive and consistent in their approach, they were able to speed up the process and make things happen.

Another taxing challenge came in the time of the pandemic when their day-to-day operations were largely disrupted and they were forced to slow down. Nevertheless, their timely interventions and re-direction helped accelerate their recovery.

Cikitsa – Advisors and Mentors

When Cikitsa was in its early inception stages, the brand very much benefited from the mentorship and guidance of the directors of my family business. Seasoned professionals and experts in their own lane, they sure helped me navigate the business in the right direction. Even to this date, their timely inputs and pointers continue to steer this business to greater heights. It would also be worthwhile to mention the invaluable feedback and suggestions from my family who are weathered and accomplished business veterans themselves.

Top ayurvedic brands in India

The Sanskrit word Ayu, which means ‘Living’ and ‘Veda’ means ‘Knowledge,’ is Ayurveda. Ayurvedic brands in India have contributed a lot to the economy.

StartupTalkyMichelle D’souza

Cikitsa – Future Plans

All things considered, the future sure looks bright for Cikitsa. From newer and better additions that customers love, we’re committed to building a brand that’s synonymous with the good old glory of nature.

In the next few years, they see themselves diversifying their product portfolio and launching thoroughly researched & effectively formulated products to the market. With due time and steady progress, they definitely are going international to cater to a larger customer base across the globe.

FAQs

Who is the founder of Cikitsa?

Fazal Rahman and Thamanna Jabin are the founders of Cikitsa.

When was Cikitsa founded?

Cikitsa was founded in 2020 in Cochin.

What are the products offered by Cikitsa?

Some of the products offered by Cikitsa are:
- Cikitsa hair oil
- Bamboo Tooth Brush
- Almond Oil
- Honey
- Wooden Comb
- Wooden Razor
April 4, 2022

Startup Name	Cikitsa
Headquarters	Cochin
Industry	Beauty and Healthcare
Founders	Fazal Rahman and Thamanna Jabin
Founded	2020
Website	cikitsamart.com

Colgate – Story of the World’s Most Trusted Oral Care Brand

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Colgate.

Our Teeth are an important part of our body and human being has been taking care of them since primitive times. Interestingly the world’s first toothpaste was made as early as 4 AD. Today, there is n number of oral hygiene products available in the market. However, when it comes to oral hygiene, one company that has stayed on top of the game for centuries now is Colgate. In 1873, the first-ever commercially produced toothpaste was launched by Colgate, and the company is still maintaining its charm. Even today a considerable chunk of the population worldwide uses Colgate toothpaste and oral hygiene products. Here is the story of Colgate, which is now a household name across the Globe.

Colgate – Company Highlights

Startup Name	Colgate
Headquarters	New York, United States
Sector	FMCG
Founder	William Colgate
Founded	1806
Parent Organization	Colgate-Palmolive
Website	colgate.com

Colgate – About
Colgate – Founder
Colgate – Startup Story
Colgate – Mission and Vision
Colgate – Tagline and Logo
Colgate – Business Model
Colgate – Funding and Investors
Colgate – Acquisitions
Colgate – Competitors
Colgate – Growth
Colgate – FAQs

Colgate – About

Colgate is an American Brand. The brand derived its name from its founder William Colgate. The company at its inception was known as William Colgate and Company, and it was just a small business, where Mr. William used to sell soaps and Candles. In 1857, when after William Colgate’s demise, his son Samuel Colgate took over the business, the company was renamed Colgate and Company.

In 1873, Colgate launched the first-ever commercially manufactured toothpaste. This aromatic toothpaste was then sold in jars. Colgate toothpaste is still one of the most sold products of the company. In 1896, Colgate launched Colgate Ribbon Dental Cream, which was the first toothpaste available in a tube.

Colgate and Company came to be known as Colgate-Palmolive -Peet Company after the acquisition of Colgate by Palmolive-Peet Company in 1928. Palmolive Peet was an association between Palmolive and Peet Brothers. Palmolive was the maker of the world’s best-selling soap Palmolive in the early 20th century. While Peet Brothers was a soap manufacturing company in Kansas.

In 1953 Colgate-Palmolive-Peet was renamed Colgate-Palmolive, which is currently the parent company of Colgate.

Colgate-Palmolive is successfully holding on to its legacy to date and has a wide range of products including personal hygiene & care products, various cleansers, and pet food, that are sold all over the world.

Colgate – Founder and Team

The founder of the company is William Colgate.

William Colgate began his career with a little candle and soap business in the 19th century in New York City, which happened around two hundred years ago. William was born in Hollingbourne, Kent, England. He was an American industrialist born on the 25th of January 1783. William passed away on the 25th of March 1857.

William Colgate, Founder, Colgate

Colgate – Mission and Vision

Colgate’s Mission statement says – ‘Colgate-Palmolive is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment, to enhance the communities where Colgate-Palmolive people live and work, and to be compliant with government laws and regulations.’

Colgate’s Vision statement says – ‘As we plan our strategies to sustain growth for the years to come, our core values of Caring, Global Teamwork, and Continuous Improvement will continue to drive our future initiatives.’

Colgate – Tagline, Slogan and Logo

The first tagline of Colgate is ‘It cleans your breath while it cleans your teeth.’

Over the years, Colgate has come up with many taglines to promote its products. Some of Colgate’s popular slogans are-

Cleans more than just teeth.
Fights germs for 12 hours.
So clean, you can feel it.
Smile with strength.
What a refreshing idea.

Colgate Logo

Colgate – Business Model

Colgate Palmolive is one of the top FMCG companies in the world. Colgate products include –

Oral Care

Toothpaste, mouth rinses, toothbrushes, tooth whitener, dental floss, and drug store products for health professionals such as dentists are available under this category.

Household Surface and Fabric Care

Dishwashing fluid, Palmolive, and home cleansers are the major products available under this category.

Pet Nutrition

Pet care products like pet nutrition food and supplements are available under this category.

Personal Care

Shower gels, body sprays, shampoos, conditioners, shaving products, fluid and bar hand soaps are available under this category.

The company spends a considerable part of its revenue on advertising and marketing. In 2021, Colgate spent nearly 2 Billion US Dollars on advertising worldwide. With intelligent market segmentation, and by building trust with the target audience, Colgate has established itself as a top player in the FMCG category, particularly in the oral hygiene segment worldwide.

The company also keeps adding new products and phasing out old products from time to time to meet changing customer requirements. Some of the popular products that Colgate discontinued over time are Fab One-Shot detergent, Coleo soap, Cashmere Bouquet Soap, and Peter Pan Beauty Bar with Chlorophyll, among many others.

3Hcare | Success story of a Healthcare Startups In India

3Hcare is one of the emerging online Healthcare Startups in India known for its healthcare services like health packages and diagnostic tests at the best price.

StartupTalkyChayanika Goswami

Colgate – Funding and Investors

Colgate has raised a total amount of $15.2 million in funding over the two funding rounds.

Date	Transaction Name	Money Raised	Lead Investor
March 16, 2021	Post-IPO Equity	$15.2 million	Vontobel
September 21, 2016	Post-IPO Equity	–	–

Colgate is funded by two investors, ‘Vontobel’ and ‘Taylor, Cottrill, Erickson & Associates, Inc.’

Top 5 Successful Marketing Strategies of Colgate

One of the major reasons why Colgate is successful today is its marketing strategies. Let’s take a look at the Top 5 Marketing Strategies of Colgate.

StartupTalkyManav Makhija

Colgate – Acquisitions

Colgate has acquired 9 organizations to date.

Date	Acquired Organization
January 23, 2020	Hello Products
July 11, 2019	Filorga Cosmetiques
December 18, 2017	PCA Skin
December 18, 2017	EltaMD
October 29, 2014	Laser Brands Toothpaste
March 23, 2011	Sanex
March 22, 2006	Tom’s of Maine
December 18, 2003	GABA International
February 14, 1992	Mennen Company

Colgate – Competitors

The competitors of the company are Crest, Sensodyne, and Pepsodent respectively.

Crest

Crest is the top competitor of the company Colgate. The company was founded in 1955 in Cincinnati, Ohio. Crest specializes in oral hygiene products only.

Sensodyne

Sensodyne is one of the top competitors of the company Colgate. The company was founded in 1907 and is headquartered in the United Kingdom. Sensodyne has specially positioned itself as an oral care brand for sensitive teeth.

Pepsodent

Pepsodent was founded in 1915 and is headquartered in the United States of America. Peposedent is a brand owned by Unilever. However, in Canada and United States, the rights for selling Pepsodent lies with Church & Dwight.

How to Spy on Your Competition – 10 Different Ways

Being in the startup space means a lot of competition, but how to find out if your competition is better or worse than you?. Here are 10 ways you can spy on your competition.

StartupTalkyAnagha S

Colgate – Growth

From being just a small business selling soaps, candles, and starch, to becoming an MNC, the journey of Colgate is truly exemplary. As per 2020 reports, Colgate Palmolive holds the largest share in the oral hygiene segment Globally. Colgate Palmolive’s oral care brands include Colgate, Tom’s of Maine, and Elmex.

The company’s products are sold across 200+ countries and territories worldwide. The company is also no. 1 in the household products industry by Dow and Jones Sustainability Indices. As per Statista reports, in 2021, Colgate-Palmolive generated net sales worth 17.42 billion U.S. dollars worldwide. In the Q4 of 2020, Colgate reported a 7.5% increase in Net sales.

In FY 2020-2021, Colgate-Palmolive India recorded net sales worth Rs. 4,810.5 crore, which is a 7.2 % increase from that of FY 2019-2020. In India, Colgate- Palmolive has launched new products like Colgate toothpaste for Diabetics, Colgate Vedshakti Spray, and Oil Pulling to capture more consumers. Colgate has also come up with attractive offerings like the first AR toothbrush that makes brushing fun for kids. Colgate has also been ranked No.1 Most Trusted Oral Care Brand from 2011-2019 by The Economic Times – Brand Equity – Most Trusted Brands Survey, which was conducted by Nielsen.

Colgate – FAQs

Is Colgate an Indian Brand?

No, Colgate is an American Brand.

Who is the CEO of Colgate?

Noel Wallace is the CEO of Colgate-Palmolive. He has been associated with Colgate-Palmolive for over 3 decades.

What are the products of Colgate?

Besides oral care products, Colgate deals in personal care and personal hygiene products, household cleaning products, and pet food.

How did Colgate get its name?

Colgate is named after its founder William Colgate.

March 29, 2022

Top 10 Leading Cosmetics Startups in India

Human beings become more attractive when they have the perfect amount of self-esteem and confidence in themselves. There is hardly anyone who doesn’t want to look a little bit more attractive, and to enhance the natural buildup self-esteem in them; one of the objects that can do that is make-up or cosmetics. A little bit of make-up can do wonders and make a person feel confident and good about themselves, and a person who oozes out confidence is often favoured over others. Pampering your skin with skincare products and other makeup products is almost a daily necessity now.

The cosmetic industry is thriving throughout the world and is growing at a fast pace. The market size value of the industry as of 2019 is $380.2 billion and it is going to touch $453.5 billion by 2027. There are multiple brands that are ruling the world with their cosmetics products. India is nothing different in this matter, in fact, there are several cosmetics startups in India that are literally turning heads with the growth and development of their company in such a short time. In this article, we will talk about the popular Cosmetic startups in India that are slowly becoming favourites in the country. So, without any further ado, let’s get started.

“You don’t need to buy expensive cosmetics; almost anything will do if you know how to apply it.” -Dolly Parton’

Purplle
MyGlamm
Sugar Cosmetics
Nykaa
Elle18
Kay Beauty
Color Bar
Coloressence
Blue Heaven Cosmetics
Lotus Herbals

Purplle

Purplle Logo

The Cosmetic brand Purplle was founded in the year 2012 by Rahul Dash, Suyash Katyayani and Manish Taneja. The headquarters is situated in Mumbai, India. The brand supplies, various brands of cosmetics, skincare products, perfumes and hair care products. One can find different types of cosmetic products at a good price through this E-commerce platform.

Purplle is dealing with over 650 brands including Indian and International and in 2017 it has opened its first physical retail store in the city where its headquarters is situated. Apart from that, Purplle is trying to instigate people to try beauty products from their platform with the help of social media. Recently the company has acquired a major beauty brand Faces Canada. As per reports, the current revenue of Purplle is INR 750 Crores.

MyGlamm

MyGlamm Logo

MyGlamm is going hard with its marketing strategy; the cosmetic startup was founded in the year 2015 by Drapan Sanghvi and Priyanka Gill and the headquarters is situated in Mumbai, India. It is direct to consumer brand which apart from providing online beauty products also offers International salon and spa products as well. Different brands of skincare products, makeup and hair care products are available on this platform.

The startup has collaborated with the popular Indian fashion designer Manish Malhotra and has launched a bridal vanity kit where one can find the top 10 favourite products of Manish Malhotra that are used in bridal makeup.

Last year in November, after receiving $150 million of funding, the parent company of MyGlamm has added its name to the list of Unicorn of the country. Recently it has raised $47.14 million through funding and the current value of MyGlamm is $100 million.

Sugar Cosmetics

Sugar Cosmetics Logo

One of the most popular and trending brands in India right now is Sugar Cosmetics. It was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee and is the fastest growing cosmetics brand in the country. The headquarters of the company is situated in Mumbai, India.

At first, only two products, kohl pencil and black eyeliner were available; now from eyeliners to lipsticks one can get find anything in here. All the products are made to be fit for Indian skin. The brand supplies its products in more than 130 cities and has also expanded outside India as it has an outlet in Russia and has an online presence in the United States.

The current revenue of Sugar Cosmetics is INR 500 Crores and as per reports by the next 2 to 3 years, it will touch INR 2000 Crores.

Nykaa

Nykaa Logo

Nykaa is probably the most used online platform to buy cosmetics in the country now. The company was founded in the year 2012 by Falguni Nayar. The platform is definitely a perfect place to get a wide range of beauty and wellness products, one can find over 2000 brands in this platform supplying over 200000 products.

The company has over 5 million active users monthly, it has over 70 stores across the country. It is focusing on opening over 180 stores by 2024. The headquarters of Nykaa is situated in Mumbai, India.

Nykaa has also launched an intimate wear brand called Nykd. The company has already added its name to the list of Unicorns and the current revenue of Nykaa is INR 2440 Crores.

Elle18

Elle18 Logo

One of the most affordable brands of cosmetics, Elle18 is owned by Hindustan Unilever Limited and the brand was founded in the year 1998. The cosmetic products are full of bright colours that make them look lively and help in attracting the youth. Cosmetic products like Lipsticks and nail polish are quite famous for their affordability amongst the youth. Even the packaging of the products are quite modern and trendy, which makes it attractive

Kay Beauty

Kay Beauty Logo

A beauty brand launched by one of India’s most loved Bollywood celebrities, Katrina Kaif. Kay Beauty has been able to make its presence felt since its very beginning. Kay Beauty was launched in the year 2019 and has a good range of makeup products to use for everyone. The brand has been able to provide some good products that are used daily such as lipsticks and blushes. Kay beauty collaborated with Nykaa during its launch and it was found in 50 stores and in the online platform of Nykaa.

Color Bar

Color Bar Logo

Color Bar was launched with an intention of providing its customers homegrown cosmetic products that will be suited for Indian skin. Samir Modi launched the brand in 2004 after almost a decade that is 2013; the cosmetic company becomes an INR 100 Crore brand. The brand is targeting the age of 25 to 40, the best thing about this brand is that it is cruelty-free as well. It has now become the third-largest cosmetics company in India.

Coloressence

Coloressesnce Logo

Coloressesnce is one of the fastest-growing cosmetics brands in India. The ingredients that are being used in the products of this brand are imported from Germany. It is quite affordable and the brand has a huge range of cosmetic products to choose from. The brand was founded by Saurabh Nanda in the year 2014.

Blue Heaven Cosmetics

Blue Heaven Cosmetics Logo

The company is an Indian brand focusing on manufacturing cosmetic products in India. The cosmetics brand was established in 2002. All the makeup products are specially made keeping the Indian skin in mind. The brand is known for its affordable and cruelty-free products. The company was founded by Charanjit Singh and Gurnam Singh. The current revenue of the company is INR 100Crore to INR 500 Crore.

Lotus Herbals

Lotus Herbals Logo

This Indian Cosmetics brand is manufacturing over 250 natural skincare, hair care and makeup products that mainly include Ayurvedic and organic ingredients. The brand was established in 1993 by Kamal Passi. The brand is famous for its huge range of skincare and makeup products that are cruelty-free and is against animal testing. In 2019, Lotus was even awarded as ‘Luxury Brand of the Year’ 2019.

Conclusion

Cosmetic products that help us to enhance our natural features are used because of that, the cosmetics industry has experienced steady growth in India. With new startups exploring this market, it is just a matter of time before it becomes one of the prime industries that will dominate the startup ecosystem.

FAQs

What is the fastest-growing beauty company in India?

Color Bar is the fastest growing cosmetics brand in India.

Which is the No 1 cosmetic brand in India?

Lakme is the leading cosmetic brand in India.

March 27, 2022

The Man Company – How It is Fast Becoming a Popular Men’s Grooming Brand

Though grooming and self-care are often perceived as something that only women indulge in, the truth is totally different. The history of Men’s Grooming dates back to as early as 10,000 BC. From bathing milk to oils and fragrances, ancient Egyptian and Roman men loved pampering themselves. Even in India, there is evidence of men using various skincare and cosmetics products like face masks, oils, and even lip balms during ancient times.

Fast forward to modern times, while there was a period where shaving cream and perfumes were the only products mostly used by men, today the scenario has changed. All thanks to the influence of the entertainment industry, men are now more concerned about looking good. To meet this growing demand for quality men’s grooming products, ‘The Man Company’ was incepted in 2015. The Man Company deals especially with men’s grooming necessities and offers natural and chemical-free grooming products, that make every man look stylish. In this article let’s explore more about this interesting men-centric startup. Here is the story of the Man Company.

The Man Company – Company Highlights

Startup Name	The Man Company
Headquarters	Gurgaon, Haryana, India
Sector	Consumer Goods, E-Commerce and Beauty
Founders	Bhisham Bhateja, Hitesh Dhingra, Parvesh Bareja
Founded	September 1, 2015
Website	themancompany.com

About The Man Company
The Man Company – Startup Story
The Man Company – Name & Logo
The Man Company – Founders
The Man Company – Business & Revenue Model
The Man Company – Funding and Investors
The Man Company – Competitors
The Man Company – Growth & Future Plans

About The Man Company

The Man Company offers the best and premium quality grooming requirements for men. The company has got almost all sorts of products for men starting with hair to the body essentials. All the products are enriched with natural oils, which is preferred by a number of men in today’s date. The Man Company also offers great gifting options for men. One can choose his favorite products, get them packed in a gift pack with a customized message and photo, and gift it to a loved one.

The founders also noticed a specific behavior in most men. They noticed that while modern men want to look and feel good, not all men are passionate enough to go shopping for grooming products. Thus to make things simpler for me, the Man Company introduced a subscription model. Under the subscription model, users can subscribe to their favorite products and get their products delivered to them at their preferred frequency.

For the men who want tips and tricks related to Grooming, the Man Company also has a blog called ‘The Man Mag’. Besides Grooming tips, the blog contains content related to travel, relationships, and more.

The Man Company – Startup Story

The Man Company is a one-stop shopping space for all men to purchase their grooming necessities like face wash, body wash, shampoo, shaving gel, hair gel, perfumes, etc. The founders spotted that there were few brands that are solely focused on Men’s Grooming. Also when it comes to grooming and self-care, men had a fewer choices than women. This gap in the market inspired Bhisham Bhateja, Hitesh Dhingra, Rohit Chawla, and Parvesh Bareja to start ‘The Man Company’ in 2015.

Top 6 Best Organic Beauty Startups in India that are leading the Organic Beauty Industry in India

Organic beauty industry is booming in India as many consumers are realizing harmful effects of synthetic based products. So here are Top organic beauty startups in India.

StartupTalkyPratyusha Srivastava

The Man Company – Name & Logo

The company is dedicated to creating awesome grooming products for men, hence the name ‘The Man Company’ truly suits the purpose.

The Man Company Logo

The Man Company – Founders

Hitesh Dhingra, Bhisham Bhateja, Parvesh Bareja, and Rohit Chawla founded the Man Company in 2015.

Hitesh Dhingra

The Man Company Founder, Hitesh Dhingra

Hitesh is a serial entrepreneur who co-founded many successful startups. In 2005 Hitesh co-founded a contextual advertising network, ‘Tyroo’, which grew to become one of the largest of its type in India. In 2009, Hitesh founded letsbuy.com, an online retailer of consumer electronics. In 2012 letsbuy.com got acquired by Flipkart. Hitesh is also one of the co-founders of India’s leading dating and match-making site TrulyMadly.

Bhisham Bhateja

The Man Company Founder, Bhisham Bhateja

The Man Company co-founder Bhisham Bhateja has years of experience in project planning, execution, and client management verticals. The Man Company is Bhisham’s first entrepreneurial venture. Prior to co-founding The Man Company, Bhisham worked with companies like Tecnova India Pvt. Ltd, Letsbuy.com, and Fabfurnish.com.

Parvesh Bareja

Parvesh has extensive experience in the field of design, manufacturing, and packaging of various cosmetics products. Parvesh is also an Angel investor.

Rohit Chawla

The Man Company Founder, Rohit Chawla

Having worked with companies like TCS, Accenture, and Deloitte, in various responsible positions, Rohit started his entrepreneurial journey with iLabs Ventures, an execution-focused incubator that helped startups make it big. From 2015 to 2018, Rohit worked as the CEO of The Man Company. In 2018 Rohit exited The Man Company to start personalized hair and skincare brand ‘Bare Anatomy’. In 2021, Rohit founded India’s first Ceramides-based skincare brand, ‘ Chemist at Play’.

The Man Company – Business & Revenue Model

The Man Company deals in men’s grooming and personal care products. The company has over 11 third-party manufacturing partners across the country, where its products are made.

The company has an omnichannel presence across over 22 Indian cities. All the products of the company are available on their own website as well other leading e-commerce sites like Amazon, Nykaa, Flipkart, and Myntra.

As for offline presence, The Man Company has over 30 Exclusive Brand Outlets all over India. To expand its offline presence, it has tied up with brands like Shopper’s Stop, Spar, Relaince Smart, More, and Central. The company has also partnered with Lifestyles pharmacies like Apollo, Med Plus, and Guardian, and with 500+ Salons across India. Some of its partner Salons are Toni & Guy, Headmasters, LOOKS, and Enrich. Presently a huge chunk of revenue for the company comes from offline channels.

The Man Company also has an affiliate network to promote its products. Website owners, blog owners, and people having e-mail databases can promote the products of the company to their followers and subscribers, and earn a commission.

Nykaa Success Story | Business Model | Revenue Model

Nykaa is a lifestyle retail brand for fashion & wellness products. Know about Nykaa history, tagline, business model, revenue model, and more.

StartupTalkyPurbalee Dutta

The Man Company – Funding and Investors

The Man Company has raised a total amount of around $ 17 Million in funding as per reports. Major Investor in The Man Company is Emami, who holds a 45.96% stake in the company. Other investors are Redcliffe Capital and Bollywood actor Ayushmann Khurrana. Below are the funding details of The Man Company-

Date	Transaction Name	Money Raised	Lead Investor
June 28, 2021	Corporate Round	Rs. 500 million	Emami
October 21, 2019	Corporate Round	–	Ayushmann Khurrana
February 25, 2019	Corporate Round	–	Emami
December 7, 2017	Series A	$3 million	–
August 8, 2016	Seed Round	$500 K	Redcliffe Capital
October 15, 2015	Seed Round	–	–

The Man Company – Competitors

The top competitors of the company are Beardo, Ustraa, and Bombay Shaving Company.

Beardo

Marico-backed Beardo is one of the top competitors of The Man Company. The company is headquartered in Ahmedabad and was founded in 2015. Beardo offers a wide range of products for taking care of beard and moustache, as well various skin and hair care products for men.

Ustraa

A wing of the company Happily Unmarried, Ustraa is a brand dealing in men’s grooming products since 2015. Its products include skin, hair, and beard care products, as well as personal care tools and accessories like shavers, trimmers, brushes, and combs. Ustraa is backed by big investors like Wipro and Info Edge.

Bombay Shaving Company

Headquartered in Delhi, Bombay Shaving Company is one of the top competitors of The Man Company. The company’s products are free from harmful chemicals. The company has a lot to offer including shaving tools, skin, hair, and beard care products. The Shaving company also offers shaving essentials and skin and hair care products for women. The company has raised over $45 Million in Funding from investors like Gulg Islamic Investments LLC, Reckitt Benckiser Group, and Fireside Ventures.

How Beauty Industry Is Using Personalization To Build Brand Relevance

The concept of personalization in beauty is far from saturation. An influx of information online and on social media has educated consumers on beauty needs.

StartupTalkyTanusha Verma

The Man Company – Growth and Future Plans

The Man Company is experiencing steady growth since its inception. As said by founder Hitesh Dhingra, The Man Company sold 70,000 units, in its first year of origin itself, and the numbers are ever-increasing. In an interview given to PTI, Dhingra told that the company was aiming to increase sales to 50 Lakhs units by March 2022.

As per Dhingra with 20-25 percent month-on-month growth, the Man Company is aiming to Break even by September 2022. By 2023, The Man Company is expecting to touch Rs 225 Crore revenue. In FY 2021, the Man Company reported net revenue worth Rs 45 Crore. The company has tied up with credit provider platforms like Cred to increase sales. The company is investing a generous chunk (around 35% of revenue as per February 2022 reports) of revenue for marketing and advertising.

The Man Company till date has around 100 SKUs and is working towards introducing new products. It has ventured into personal care appliances like shavers and trimmers also, taking a step further to establish itself as a one-stop platform for all personal care needs of men.

The Man Company -FAQs

The Man Company is from which country?

The Man Company is an Indian Company, headquartered in Gurugram, Haryana.

Who is the owner of The Man Company?

Hitesh Dhingra, Bhisham Bhateja, and Parvesh Bareja are the founders of the Man Company. Besides other investors, Emami holds a 45.96% stake in The Man Company.

March 24, 2022

Is Vicco Dying? – Story of Once Most Popular and Loved Brand
I know your mind has started humming that jingle. Earlier, people used to love singing Vicco’s jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past.

Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP.

Vicco – History
Vicco – Marketing strategy
Vicco – Promotion strategy
Vicco – Vicco vs Central Excise
Vicco – The lawsuit’s response
Vicco – Business expansion and Product Diversification
Vicco – Awards
Vicco – Media Presence

Vicco – History

Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal.

He soon began his business in a modest godown, producing chemical-free teeth cleaning powder for folks of all ages. He devised this strategy since it is something that would be used daily and by anyone. As a result, the possibilities of it being famous were higher, and that’s what prompted him to manufacture a product like this.

Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business.

In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user.

They didn’t want anyone to get sick from using their toothpaste. They eventually received a positive reaction to their products, but Keshav passed away in 1971. Gajanan Pendharkar, his son, continued his father’s business. The company’s turnover was approximately Rs 1 lakh at the time, and Gajanan was the one who transformed it from an ordinary brand to India’s most renowned brand.

Vicco – Marketing strategy

Vicco’s skin products have always been yellow, symbolizing the brand’s long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects.

Many domestic and global care products were still making their way into India in that era. Vicco seized this chance to establish a foothold because customers demanded speedy solutions. It launched a product named “Vicco Turmeric” cream that resided in the hearts of youth suffering from acne who couldn’t wait for a long-term cure. It also claimed that this product blocked the absorption of damaging ultra-violet radiation.

There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream’s yellow tint would turn their faces yellow.

This issue was solved by requesting the salesperson to test the cream on the cheeks of the merchants and then showing customers the outcomes in a mirror. Now, we know Vicco Turmeric’s marketing adventure has been filled with new ideas.

Top 6 Best Organic Beauty Startups in India that are leading the Organic Beauty Industry in India

Organic beauty industry is booming in India as many consumers are realizing harmful effects of synthetic based products. So here are Top organic beauty startups in India.

StartupTalkyPratyusha Srivastava

Vicco – Promotion strategy

The firm opted to use television to reach potential customers. Only Doordarshan was available on television during those days. Gajanan Pendharkar used a distinctive manner of presenting its company. He spoke with the producers of the TV show “Yeh jo Zindagi hai,” which led to Vicco’s commercial being aired during the show’s broadcast.

It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called “marketing blitzkrieg” meaning “doing your branding on multiple platforms at the same time.”

Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand.

The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric’s antibacterial qualities and sandalwood oil’s calming and refreshing effects.

Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns.

In the meantime, the firm’s advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public.

Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses.

Vicco has recently introduced skin moisturizers, sunscreens, and oil-based lotions to cope with the present while remaining a subtle but important aspect of our culture.

Vicco is now attempting to reposition itself as a youth-oriented brand. They recently signed Alia Bhatt as the face of their Vajradanti toothpaste and worked with her on ads.

Vicco – Vicco vs Central Excise

Vicco Vajradanti and Vicco Turmeric Skin Cream were not qualified to be categorized as herbal remedies, as stated by the business, and were rather identified as cosmetics by the Central Excise Department in 1978.

Vicco Labs, not accepting the department’s claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco’s favour, declaring that these goods were “ancient herbal formulations and not cosmetics.”

When the Excise Department denied the ruling and initiated a lawsuit, the situation became even worse. They took the case to the high court, but the high court too ruled in support of Vicco stating that since it was herbal medicine, no tax could be levied. However, in that period, a tax and central excise reform were introduced, and this new central excise tariff act 1985 was adopted in 1986, and once it was enacted, a second trial was started, this time by central excise on Vicco, and that case lasted several years.

Finally, in 2007, the verdict of this long legal dispute was announced. The Judge ruled in favour of Vicco and that cosmetic taxes cannot be levied against them, they must be abolished.

The essence of the story, however, is how a lawsuit prompted the business to communicate and present the brand as ayurvedic rather than cosmetic, which was lauded as one of the smartest approaches in the sector.

Vicco – The lawsuit’s Response

Is Vicco’s product Ayurvedic or cosmetic? That was the question at the inception of this judicial dispute. To respond, Vicco explicitly stated in the jingle, “Vicco turmeric, Not cosmetic; Vicco turmeric ayurvedic cream.” Although it is a classic jingle, it was created with the most basic line anyone could imagine. That is why, over time, even the most basic things can become iconic. So try to keep it simple.

Vicco – Business expansion and Product Diversification

Did you know that Vicco’s current turnover is over 500 crores? It has built factories in Dombivli, Nagpur, and Goa to expand its business. However, in 1986, Sanjeev Pendharkar understood that his pharmacy diploma would not be enough, so he pursued a management and law course to help the company flourish.

They began as a small tooth powder firm and have since expanded to include a diverse product portfolio such as Vicco Vajradanti paste, Vicco turmeric cream, Vicco sugar-free paste, Vicco foam base, Vicco turmeric facewash, and so on. The firm exports its goods to 30-40 nations worldwide.

Vicco – Awards
- In 1980, the company received an “International trade trophy award”.
- Vicco was ranked 28th among India’s most trusted brands according to the Brand Trust Report 2012.
Vicco – Media Presence

Vicco can also be found on all sorts of digital media. The firm is actively organizing its advertising and promotion activities in this digital era. Besides launching ad campaigns like #NoFilter on Instagram, the firm has been consistently maintaining its social media presence with frequent posts and influencers.

Vicco Turmeric is a frequent online coach for natural and brighter skin with brief lesson clips thereby placing Ayurveda in the spotlight, developing content to connect with people.

Nykaa Success Story | Business Model | Revenue Model

Nykaa is a lifestyle retail brand for fashion & wellness products. Know about Nykaa history, tagline, business model, revenue model, and more.

StartupTalkyAnik Banerjee

Conclusion

Vicco’s marketing adventure has fostered and revived the spirit of therapeutic remedies and perks in this modern era, by it being the lead promoter of Ayurveda and using herbal supplements in its products. It has proven to be a fighter in the face of severe rivalry from multinational cosmetics companies, and this outlines the brand’s branding and promotion tale.

I hope you found this story behind the Vicco jingle interesting.

FAQ

Is Vicco company closed?

No, the company still sells its paste, face wash, and other products. The revenue of the company was Rs 190 Crore in 2021.

Who is the founder of Vicco?

Keshav Pendarkar founded Vicco in 1952.

What is the revenue of Vicco?

The revenue of Vicco is Rs 190 crore in 2021.

When was Vicco Turmeric launched?

Vicco turmeric cream was launched in 1965.
March 7, 2022

Success Story of POPxo: Beauty, Fashion, and Lifestyle Community For Women

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by POPxo.

POPxo is India’s largest online community for millennial women to read, watch, purchase, and hang out, which was founded in 2015. POPxo brings a welcoming and empowering environment that encourages women to live their best lives.

POPxo is aimed to merge content and commerce, which started as content and eventually had its own private label brand. POPxo’s articles, videos, and social networking material are in six languages – English, Hindi, Marathi, Bangla, Tamil, and Telugu – which has attracted over 39 million monthly users who spend over 3 million hours across all of the company’s platforms.

POPxo also partners with the leading companies to increase its reach and engage its audience. The whole platform runs on the basis of content that fascinates young girls. Furthermore, it also features on its website, Bollywood news, life hacks, retail listicles and more.

POPxo was acquired by MyGlamm’s parent, The Good Glamm Group on August 7, 2020. The six-year-old company’s investors – Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital have joined the board of MyGlamm soon after the acquisition. Furthermore, Priyanka Gill, the founder of POPxo also joined MyGlamm as a cofounder. Here’s all about POPxo, its Founders and Team, Business Model, Revenue Model, Services, Funding, FAQs, and more.

POPxo – Company Highlights

Startup Name	POPxo
Legal Name	Luxeva Limited
Headquarters	Gurgaon, Haryana
Sector	Beauty, Health & Lifestyle
Founded	March 2014
Founders	Priyanka Gill and Namrata Bostrom
Parent Company	The Good Glamm Group
Operating Revenue	$1.61M in FY19
Funding	$12.4 mn (2021)
Number of Employees	251 to 500
Website	www.popxo.com

Popxo – Latest News

January 24, 2022 – Popxo parent, The Good Glamm Group acquires Organic Harvest, a beauty and personal care D2C startup led by Rahul Agarwal.

October 1, 2021 – Popxo enters the Indian cosmetic industry with a Makeup Collection from Myglamm.

Popxo – About
Popxo – Industry
Popxo – Startup Story
Popxo – Founders and Team
Popxo – Mission and Vision
Popxo – Name, Tagline and Logo
Popxo – Business Model
Popxo – Revenue Model
Popxo – Services
Popxo – Funding and Investors
Popxo – Growth
Popxo – Startup Challenges
Popxo – Competitors
Popxo – Future Plans
Popxo – FAQs

What is POPxo

Popxo – About

POPxo has been founded in 2014 as India’s largest online community for women that offers discussions, content, and products across a wide range of domains including fashion, beauty, lifestyle, work, and more. Founded by Priyanka Gill and Namrata Bostrom, PopXo offers millennial women an excellent platform where they can read, watch, shop, and hang out. Along with exclusive products across brands, PopXo also offers text and video content in a manner that is accessible via social media on mobile and PCs across the web. PopXo has last reported having crossed the 9 million mark in terms of user acquisitions every month and has boasted of witnessing over 102 million monthly engaged content views.

Popxo was acquired by MyGlamm in August 2020 and has since served as a subsidiary of MyGlamm, which eventually turned into The Good Glamm Group in September 2021. The Popxo parent, MyGlamm includes The Moms Co, St Botanica and Sirona, along with other content platforms – POPxo, Scoopwhoop, and BabyChakra, as per January 2022’s reports, and has already turned unicorn in November 2021, thereby being hailed as the first beauty commerce unicorn company of India.

Popxo – Industry

The Indian industry comprised of online personal care and beauty brands and products are estimated to reach $4.4 billion by 2025. There is also likely to be a 4X increase witnessed in the number of shoppers of beauty and personal care products online, which was last reported to be 25 million in FY20 and would be going up to 110 million in FY25.

Popxo – Startup Story

The Popxo is founded by two dynamic women – Priyanka Gill and Namrata Bostrom. During 2012-13 there was no content platform at scale in English for women. So, this was the point when they thought of creating a useful platform for women and began Popxo in March 2013. Priyanka Gill first started Estylista in September 2013 in London for the NRI women, which is popularly known as the base of PopXo. For the first few years, the company started working out of London and raised its first institutional round of funding.

Initially, Popxo created content that enthused women who love to delve into fashion, beauty, lifestyle, wedding, relationships, work, fitness et cetera. The most popular things that attracted women to the Popxo website are hair and skin protection, and other products.

The greatness of the website lies in the production of 1500+ articles in six languages that the Popxo website was last recorded to be publishing every month. The team understood the audience well and presented articles in the same way, which lead to content creation to adding relevant videos. Today, the platform produces 60-70 videos a month and generates 100-150 million views a month. The duration of videos is between 3-7 minutes. Furthermore, they even produce web series.

How do Short Video Platforms make Money | Business Model

Let’s try to understand the business model of short video platforms whose popularity drastically increased after the ban of TikTok in India.

StartupTalkyAlan Joseph

Popxo – Founders and Team

Priyanka Gill, Founder of PoPXo

Priyanka Gill

Priyanka is the Co-Founder and President of MyGlamm and the Founder and CEO of POPxo and Plixxo. She lives in London with her husband and two children as a digital media entrepreneur and storyteller. She enjoys working with creative and entrepreneurial people, particularly women, and considers it a privilege to be in their company. She is now enrolled in a joint London Business School and Columbia Business School EMBA – Global program, said her Linkedin profile post dated May 24, 2021.

Her passion for writing merged with entrepreneurship when she started her own site, Estylista, which is now known as POPxo. She returned to India in 2014 to create POPxo, envisioning her company as a safe and engaging community that helps Indian women lead their lives. Influencer marketing seems to be on the verge of breaking out in India. As a result, she began developing a tech-enabled platform to take advantage of this enormous opportunity. Plixxo was released in 2017 and is powered by PopXo. It was here that India’s first generation of influencers grew up. Priyanka Gill has experience serving as a freelance writer and editor and an investor and board member for several companies. She eventually served as an advisor at PolkaRare and a seed investor of Kalamint, a role that she is still continuing with. She co-founded The Good Glamm Group on Darpan Sanghvi and Naiyya Saggi in September 2021 initially with the merger of MyGlamm, PopXo, and BabyChakra.

POPxo’s Plixxo also joined MyGlamm, India’s premier beauty conglomerate, in 2020, marking a watershed moment and a watershed year. Three powerful brands merged to form one incredible enterprise that goes by the name The Good Glamm, the parent company of MyGlamm in August 2020 and since then, Gill has been appointed as the Cofounder of the latter.

Namrata Bostrom was the co-founder of PopXo, who has also been the CEO of the company as well from the initial phase of the company and stepped down from the role in March 2017. Bostrom is an Economics student who has The University of Oxford and London Business School as her alma mater. Bostrom earlier served as a Consultant at The Boston Consulting Group, and as a Sales and Product Strategist at EDITED before co-founding PopXo. After leaving the role at PopXo, Namrata joined Facebook, the company that she is still aligned to as the Product Management Lead.

PopXo initially had a team of 15 people working together, which eventually grew to include more than 200 employees strong.

POPxo Founder and CEO – Priyanka Gill talks about POPxo

Top 6 Best Organic Beauty Startups in India that are leading the Organic Beauty Industry in India

Organic beauty industry is booming in India as many consumers are realizing harmful effects of synthetic based products. So here are Top organic beauty startups in India.

StartupTalkyPratyusha Srivastava

Popxo – Mission and Vision

PopXo’s vision has always been “to build a content-community-commerce platform for women.”

The mission of the company was to help the users find their inner natural glow. Now, as a part of The Good Glamm Group, PopXo’s mission is aligned with the mission of its parent, which aims to build the global Digital FMCG Conglomerate of the Future.

Popxo – Name, Tagline and Logo

PopXo Logo

PopXo’s tagline has said, ‘Take it up a POP!’ – and we live and breathe it with everything we do.

Popxo – Business Model

Popxo targets millennial women aged between 18-35 with a range of products across diverse industries including fashion, beauty, lifestyle, wedding, wellness, and entertainment. The company has recently forayed into the cosmetics industry. The social community platform for women has entered the cosmetics industry, which is currently valued at $20 billion with a Makeup Collection by MyGlamm. MyGlamm has acquired Popxo towards the end of last year, and this development has come almost a year after that.

This new makeup collection is termed POPxo Makeup Collection by MyGlamm and will include nail kits, face kits, eye kits, and lip kits in order to cater to all makeup needs. The entire range is reported to be priced under Rs 499 per product in an effort to stay within the affordable limits for younger women. The Popxo Makeup Collection powered by MyGlamm will be sold on the MyGlaam app and website along with being available at popular company stores and kiosks across the country.

Popxo – Revenue Model

Sponsored content is the initial source of revenue. The company approaches brands and claim to have a large audience. Popxo knows what people want and can assist you in selling. The company made content for them, including social media and video content. That comes first while influencer marketing comes in second. Ads come in third, and e-commerce comes in fourth.

Popxo’s money comes from sponsored material, which accounts for half of our total. Influencer marketing accounts for 40% of income. They started selling online in the fourth quarter of the previous fiscal year.

Business Model of POPxo | Different Revenue segments of POPxo

POPxo is one of India’s largest largest women-centric digital platform, they earn their major revenue from branded content. Find out more about it.

StartupTalkyPratyusha Srivastava

Popxo – Services

POPxo Services- Beauty, Fashion, Lifestyle, Wedding, Wellness

Fashion– POPxo allows you to stay up to speed on the latest fashion trends by reading fashion articles and watching videos. Thefashion experts of the company provide the users with everything they need to stay on-trend, from styling advice to shopping hotspots and must-have items. The platform also offers the latest news on fashion in both western and Indian. It also provides the best tips and fashion hacks that suit you. This platform also offers the latest updates on celebrity attires (both Bollywood and Hollywood).
Beauty– The team of beauty specialists is committed to providing the users with the best services available in the industry. The beauty section has it all, from unbiased product reviews to makeup hacks to skin and hair care advice. The users get updates on skincare, makeup, hair, bath & body, nails, hair products, beauty products and DIYs.
Lifestyle– POPxo also offers related content from a wide range of topics. It provides the consumers with popular articles across all categories, from travel and education to sex and relationships.
Wedding– Wedding planning can be as stressful as you imagine, which is why Popxo is also there to assist. The wedding area keeps young brides-to-be up to date on the latest trends. POPxo has all you need to know about weddings, from bridal makeup to honeymoon ideas.
Wellness– Overall wellness, according to POPxo, is at the heart of a healthy lifestyle. So, if the consumers want to live a healthier life, check out Popxo’s wellness section which has articles on managing stress and maintaining a healthy lifestyle.
Entertainment– Popxo will make sure the users get the best of everything from the comfort of their homes on laptops or mobile phones, from movie recommendations to what’s going on in the lives of their favorite celebrity.

Popxo is home to all feminine things. POPxo’s online store, which includes items such as home decor, beauty, clothes, face masks, mobile accessories, stationery, rakhi presents, and more, is an attempt to make online shopping for women in India more enjoyable!

Ritu Kumar: The Pioneer of Indian Fashion

Ritu Kumar is one of the leading fashion designers in India whose dresses are worn by famous personalities like Princess Diana and Priyanka Chopra.

StartupTalkyManav Makhija

Popxo – Funding and Investors

POPxo has raised a total funding of $12.4M in over 7 rounds of funding. POPxo is funded by 21 investors. Neoplux, IDG Ventures, Summit Media, Oppo, Kalaari Capital, STRIVE, Chiratae Ventures are the lead investors of POPxo.

Date	Round	Amount	Lead Investors
Apr 25, 2018	Series C	$5M	Neoplux, Oppo
Mar 1, 2018	Series B	$750K	–
Mar 16, 2017	Series B	$3.3M	Chiratae Ventures, STRIVE
Nov 5, 2015	Series A	$2M	500 Startups, Chiratae Ventures, Kalaari Capital
Nov 1, 2014	Angel Round	$500K	—
Jul 1, 2013	Seed Round	$300K	—

Popxo – Growth

PopXo grew considerably with a well-knit team of 33 people in its textual content team. Let’s look at some of the prominent milestones that PopXo managed to attain throughout the years:

It has drawn over 39 million users per month
PopXo has delivered content in over 6 languages
The startup has seen over 10.18 mn visiting its content across the mobile app in a month
PopXo claims to have 1.6 bn monthly social media impressions

Popxo – Startup Challenges

Founded by Priyanka Gill and Namrata Bostrom, ideating, founding, and growing PopXo was difficult for two independent women entrepreneurs, which both of them managed really well, earning themselves quite a name in the industry. The first challenge for PopXo was to expand the content it produced and the kind of content produced by the website. The challenge that followed was the creation of an app. Even here PopXo absolutely nailed it. The website witnessed an overwhelming 500K initial downloads!

Popxo – Competitors

Though Popxo, when it was launched, was the sole platform focused on confident and educated women, which speak to them directly without taking down to them, PopXo has been a lot of companies competing with it once it started achieving milestones. Some of the PopXo competitors can be noted as:

ScoopWhoop
Polka Cafe
BuzzFeed
The Business of Fashion
nippon.com
Luxe Radio
The Canberra Times

Popxo – Future Plans

Popxo forayed into the beauty segment with POPxo Makeup Collection by MyGlamm, where both MyGlamm and PopXo are a part of The Good Glamm Group in October 2021 and is currently targeting a revenue run rate of Rs 100 crore in the upcoming 12 months.

Popxo – FAQs

What is POPxo?

POPxo is an Indian online platform specially for women to read, watch, shop and hangout. POPxo covers content related to beauty, weddings, health and lifestyle.

Who started POPxo?

Priyanka Gill has founded POPxo in 2015.

Who is the owner of MyGlamm?

Darpan Sanghvi owns MyGlamm.

Does POPxo creates videos along with content?

Yes, POPxo is able to create over 2000 pieces of content along with 150 videos, 800 stories and a large number of social media graphics.

January 24, 2022

Tag: beauty industry

Top Organic Skincare Startups in India

SkinKraft

mCaffeine

Plum

Purearth

Kama Ayurveda

SoulTree

Forest Essentials

Pahadi Local

The Tribe Concepts

Tattvalogy

Aminu

Conclusion

FAQ

Which is the No. 1 makeup brand in India?

What is an organic brand?

Which are the prominent organic makeup brands in India?

Why should we use organic skin care products?

Which are the best skincare products in India?

Steps To Start A Beauty Parlour Business

1. Make a Business Plan

2. Types of Services

3. Beauty Parlour Ownership Types

Independent Beauty Parlour

Franchisee of a Beauty Parlour

4. Get Your Licenses Sorted

5. Select Proper Location

6. Equipment and Supplies

7. Make Pricing Chart & Packages

8. Get Beauty Products

9. Beauty Parlour Marketing

Conclusion

FAQs

How to start beauty parlour business?

What is beauty parlour setup cost in India?

Is the beauty parlour business profitable?

How to start beauty parlour business at home?

What is beauty parlour monthly income?

How much is beauty parlour investment in India?

What are parlour package offer ideas?

StartupTalky: What products does Beautywise sell? What was the motivation/vision with which you started?

StartupTalky: What other Beautywise products/features have been added in the past year? What is/are the USP/s of Beautywise?

StartupTalky: How has the beauty industry changed in recent years, and how has Beautywise adapted to these changes?

StartupTalky: Can you share examples of how staying ahead of industry trends has influenced your product offerings or marketing strategies?

StartupTalky: What key metrics do you track to check the growth and performance of Beautywise?

StartupTalky: What were the most significant challenges Beautywise faced in the past year and how did you overcome them?

StartupTalky: Repeat purchase is one of the most important parameters on which most eCommerce brands are betting. How do you keep your customers engaged to stop churn?

StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off.

StartupTalky: What are the important tools and software you use to run Beautywise smoothly?

StartupTalky: What opportunities do you see for future growth in the beauty industry in India and the world?

StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

StartupTalky: How do you plan to expand the Customers, SKUs, and team base in the future?

StartupTalky: With so much hype around D2C brands spending on ads, what will be your growth strategy organic or inorganic? How do you plan to work around SEO and content marketing?

StartupTalky: One tip that you would like to share with another D2C founder, based on your own experience?

The Beginning

The Growth

The Brand that Revolutionized Make-up Consumption

Vast Choice of Beauty Products

Customer Retail Approach

Loyalty Program

Brand Inclusivity

Conclusion

FAQs

What makes Sephora different from other brands?

What are the levels of membership in Sephora?

Do they do your makeup for free at Sephora?

Is it free to be a member of Sephora?

Cikitsa – Company Highlights

Cikitsa – About

Cikitsa – Founder and Team

Cikitsa – The Idea and Startup Story

Cikitsa – Name, Tagline, and Logo

Cikitsa – Products

Cikitsa – Customer Acquisition

Cikitsa – Challenges Faced

Cikitsa – Advisors and Mentors

Cikitsa – Future Plans

FAQs

Who is the founder of Cikitsa?