Banjo Communications, a leading UK PR agency for tech, digital and innovation sectors, has launched its Go-to-Market UK Accelerator Series – a pro bono program designed to support 50 international scaleups including India – to determine whether the UK and London are the right markets for their next expansion.
Positioned as a global hub for innovation, investment, and one of the world’s most digitally engaged populations – the UK remains a strategic launchpad for ambitious, internationally minded companies. In 2025, London is reported to have 8,922 startups, representing about 65% of all startups in the United Kingdom, establishing it as one of the leading ecosystems to enter and scale.
However, while in 2024–25, the UK attracted 1,375 FDI projects (foreign direct investment) – this was coupled with a 12% drop in overall investment – a sign of the increasing pressures founders and leaders face when deciding when and where to scale.
In response, the Go-to-Market UK Accelerator Series is designed to deliver high-impact strategic insight – pro bono – helping founders better understand the UK landscape before committing significant time or resources.
Successful applicants will explore how their business fits within the UK market, identify opportunities to capture a unique market position, or determine if a pivot is needed to stand out from competitors. From there, the team will guide participants through the Go-to-Market UK Accelerator Series, focused on:
- Understanding UK audience behaviours and regional cultural nuances
- Navigating the UK media landscape with confidence and clarity
- Messaging and positioning that resonates while staying true to your brand identity
- Key dos and don’ts for successfully launching and scaling in the UK market
- Pre-launch considerations, including which key stakeholders and associations to engage
- Building a go-to-market roadmap to understand if your product and service is right for the UK market
Lisa Wlodyka, Founder of Banjo Communications, comments, “We know leadership teams in India face immense pressure – navigating complex markets, shifting investor expectations, and high stakes in international expansion. That’s why we created Go-to-Market UK: to provide ambitious businesses with the strategic insight they need to decide if the UK is the right market before committing significant time and resources. Our goal as Go-to-Market specialists is to make UK market entry more accessible, informed, and ultimately successful for the next wave of global scale-ups.”
Applications are now open until 31st October 2025 for leadership teams with Series A funding or beyond, planning UK expansion within the next 18 months.
With three dedicated specialist hubs including Tech & Innovation, Digital, and Lifestyle – both B2C and B2B businesses can apply across a range of sectors. These include AI, health, wellness, food, beauty, eCommerce, greentech, sustainability, digital consumer, fintech, SaaS, and SpaceTech, as well as emerging areas such as cybersecurity, mobility, proptech, biotech, agritech, and deep tech.
Terms & Conditions
- Applications open: from August 2025 to 31st October 2025, or until all available places are filled.
- Eligibility: Open to international scaleups planning to launch in the UK within the next 18 months. Companies should be at Series A stage or beyond.
- UK companies: Up to 10 UK-based businesses will also be selected to take part.
- Selection process: Participation is offered on a first-come, first-reviewed basis, with the first round of successful applicants notified in September 2025.
- Fit for purpose: Banjo Communications reserves the right to decline applications from businesses that do not align with Banjo’s sector specialisms or go-to-market expertise.
- Each business will receive a minimum of half a day of high level mentoring and training. Part of the training is generic and relevant to all businesses. The rest will be bespoke to that business.
- The program is also open for group training for venture capital, accelerator portfolios and founder networks.
- The accelerator will run sessions up until July 2026.
Banjo Communications, is a PR and marketing agency dedicated to empowering brands that are shaping the future. With over 18 years of founder experience, we operate through three specialist hubs: Tech & Innovation, Scaleups, and Lifestyle. Our team expertly guides companies from scaleup stages all the way through to IPO and beyond. As Go-to-Market specialists, we also partner with established global brands to help them pivot, reposition, and accelerate for their next phase of growth.
With a London HQ – Banjo Communications has a global network of trusted partners in key territories across Europe, the U.S., Australia, Africa, Canada, India and Asia, to ensure each brand’s story resonates worldwide. www.thisisbanjo.com