Tag: bajaj electricals

Top Electronics Store Franchise Opportunities in India to Invest In

India’s electronics market is experiencing explosive growth, driven by advanced technology, rising disposable incomes, and an insatiable demand for the latest gadgets. From smartphones and wearables to smart home devices, consumers are embracing tech like never before, making this sector one of the most vibrant in the country. For ambitious entrepreneurs, electronics retail franchises offer a low-risk, high-reward entry into this booming industry. With established brand trust, scalable business models, and comprehensive support, franchising provides a faster and more secure route to profitability.

Here are the top 10 electronics retail franchises in India for 2025, brands that are changing the way Indians shop and experience technology.

Why Should You Invest in an Electronics Store Franchise in India?
5 Benefits of Owning an Electronics Store Franchise
Best 10 Profitable Electronics Store Franchise Businesses in India

Why Should You Invest in an Electronics Store Franchise in India?

Electronics have become a necessity rather than a luxury. There is no day without a smartphone, television, laptop, or kitchen appliances. Here are a few reasons why you should consider this segment:

Huge Market Potential: India is the world’s second-largest smartphone market and a key hub for consumer electronics. According to Statista, the consumer electronics market is projected to grow at a CAGR of 6.9% from 2025 to 2030.
Rising Digital Penetration: With the government’s Digital India initiative and 5G rollout, more people are upgrading to smart devices, leading to higher sales of electronics.
Easy Finance & EMI Options: Brands and retailers now offer easy EMI options, no-cost financing, and attractive discounts, making electronics affordable for a larger customer base.
Franchise Model Reduces Risk: Instead of starting from scratch, partnering with a reputed electronics brand ensures brand trust, supplier support, and better margins.

5 Benefits of Owning an Electronics Store Franchise

Strong Brand Recognition – Customers trust established names like Croma, Reliance Digital, or Vijay Sales, which gives franchise owners an instant advantage. This credibility attracts footfall and reduces the need for huge local marketing efforts.
Marketing & Advertising Support – Most brands invest heavily in advertising campaigns and provide promotional support. Franchise owners benefit from national and digital campaigns without spending extra on brand-building.
Assured Supply Chain – Brands ensure the timely delivery of products, which means no inventory hassles for the franchisee. This minimizes stock shortages and ensures customers always find the latest products in-store.
Training & Operational Support – From store design to staff training, franchisors provide complete guidance. This helps even first-time entrepreneurs run the business professionally and efficiently.
High Demand, Year-Round Sales – Unlike seasonal businesses, electronics sales peak during festivals, sales events, and new product launches, ensuring steady revenue. With technology upgrades happening frequently, there’s always a reason for customers to shop.

Best 10 Profitable Electronics Store Franchise Businesses in India

Croma (Tata Group)

Franchise Investment	INR 2–3 Crore
Space Required	8,000 – 10,000 sq. ft.
USP	Wide portfolio of gadgets, appliances, and consumer electronics backed by strong Tata brand trust and omnichannel reach.

Croma - Best Profitable Electronics Store Franchise Businesses in India — Croma – Best Profitable Electronics Store Franchise Businesses in India

Croma, powered by the Tata Group, is a pioneer in India’s organized electronics retail sector. It offers an extensive range of products, including smartphones, laptops, home appliances, and smart devices. Its strong brand reputation, festive offers, financing options, and omnichannel presence make it a preferred destination for consumers. For franchise partners, Croma ensures high trust value, strong backend support, and consistent customer demand.

Reliance Digital

Franchise Investment	INR 20–50 Lakhs
Space Required	1,000 – 2,000 sq. ft.
USP	Backed by Reliance Retail’s extensive supply chain and aggressive pricing.

Reliance Digital dominates India’s electronics retail market with a wide network of stores offering gadgets, home appliances, and personal tech solutions. The brand leverages Reliance’s robust supply chain, competitive pricing strategies, and exclusive product deals to attract high customer footfall. With strong brand recall, omnichannel integration, and customer loyalty programs, Reliance Digital provides franchisees a profitable and future-ready retail model.

Orient Electric

Franchise Investment	INR 30–50 Lakh
Space Required	800 – 1,500 sq. ft.
USP	Strong product portfolio in energy-efficient appliances and brand legacy of over 60 years.

Orient Electric is a household name in India, known for its innovation in fans, lighting solutions, and home appliances. With growing demand for energy-efficient and stylish appliances, Orient Electric offers a great retail opportunity with strong brand support, a reliable supply chain, and nationwide marketing initiatives. Franchise partners also benefit from Orient’s aggressive expansion plans and strong dealer network support.

XElectron

Franchise Investment	INR 2–5 Lakh
Space Required	150 – 600 sq. ft.
USP	Affordable smart gadgets and projectors with a focus on modern lifestyle needs.

XElectron caters to tech-savvy customers with affordable projectors, smart devices, and innovative electronic solutions. With a booming demand for home entertainment and smart gadgets, the brand provides franchise partners a low-investment entry into the electronics retail space with promising margins. Its focus on budget-friendly innovation makes it popular among young and urban consumers.

Samsung Smart Café

Franchise Investment	INR 30–70 Lakh
Space Required	600–1200 sq. ft.
USP	Exclusive access to Samsung’s latest tech and strong customer loyalty.

Samsung Smart Café is designed to offer a premium shopping experience for Samsung enthusiasts, showcasing the latest smartphones, tablets, wearables, and accessories. Backed by Samsung’s global reputation and robust product ecosystem, these stores guarantee steady footfall and repeat customers. Franchisees benefit from regular product launches and aggressive marketing campaigns by Samsung.

LG Electronics

Franchise Investment	INR 30–60 Lakhs
Space Required	1,000 – 2,000 sq. ft.
USP	High-demand products including TVs, refrigerators, washing machines, and smart home solutions.

LG Electronics has earned customer trust with its innovative and energy-efficient home appliances. Franchise partners enjoy access to an extensive product line, a loyal customer base, and strong after-sales service support. Seasonal offers and financing schemes help boost store conversions and maintain consistent sales.

Kay Dee Electronics

Franchise Investment	INR 20–40 Lakh
Space Required	2,000 – 3,000 sq. ft.
USP	Multi-brand electronics retailer with strong presence across North India, offering top household and consumer electronic brands, competitive margins, and fine-tuned regional operations.

Kay Dee Electronics (operated by Kay Dee Audiovisions Pvt. Ltd.) is a trusted consumer electronics and appliance retail chain established in 1988. This multi-brand store stocks major global brands like LG, Samsung, Sony, Whirlpool, Panasonic, Daikin, Haier, Carrier, Voltas, IFB, Godrej, TCL, Vu, and more.

Sony Centre

Franchise Investment	INR 50 Lakh – 1 Crore
Space Required	500 – 1,000 sq. ft.
USP	Exclusive brand outlet for premium Sony products with strong brand recall and cutting-edge technology.

Sony Centre is the official retail chain for Sony products in India, offering a premium range of electronics, including Bravia TVs, audio systems, PlayStation consoles, cameras, and accessories. Known for its focus on innovation and superior customer experience, Sony Centre provides a brand-driven retail opportunity. Franchise partners benefit from Sony’s global reputation, strong product lineup, marketing support, and consistent demand from tech-savvy consumers.

Bajaj Electronics

Franchise Investment	INR 25–50 Crore
Space Required	2,000 – 3,000 sq. ft.
USP	Strong presence in India with a wide range of home appliances, electronics, and competitive pricing strategies.

Bajaj Electronics is a well-established retail chain in the consumer electronics segment, particularly dominant in Telangana and Andhra Pradesh. The brand is known for offering an extensive selection of electronics, including TVs, refrigerators, washing machines, air conditioners, and kitchen appliances. With aggressive pricing, attractive EMI options, and strong regional brand loyalty, Bajaj Electronics ensures steady customer footfall.

Haier Experience Store

Franchise Investment	INR 30–70 Lakh
Space Required	Approximately 250 sq. ft. (compact retail outlet format)
USP	Exclusive showcase for Haier’s smart appliances and IoT‑based home solutions, delivering futuristic interactive displays and brand experience.

Haier Experience Stores (also called Haier Experience Centres or Zones) are exclusive retail outlets conceptualized to present Haier’s latest innovations, refrigerators, washing machines, ACs, smart home appliances, and TVs, in immersive, lifestyle-oriented settings. These mini‑stores emphasize live product demos in smart kitchen, bedroom, and living room environments to enhance customer experience.

Conclusion

Electronics store franchises combine brand power, growing demand, and scalable business models, making them a lucrative choice for Indian entrepreneurs. With the right location, brand, and customer service, this business can yield impressive returns. Choosing a trusted brand with strong supply chain support and marketing assistance can significantly reduce risks and boost profitability.

FAQs

What are the most profitable electronics store franchises in India?

The most profitable electronics store franchises in India are:

Croma (Tata Group)
Reliance Digital
Orient Electric
XElectron
Samsung Smart Café
LG Electronics
Kay Dee Electronics
Sony Centre
Bajaj Electronics
Haier Experience Store

Can I run an electronics store franchise in a small town or Tier-2 city?

Yes, you run an electronics store franchise in a small town or Tier-2 city.

What are the benefits of owning an electronics franchise over an independent store?

Owning a franchise ensures brand credibility, assured product supply, staff training, national marketing campaigns, and a proven business model—minimizing startup risks compared to independent ventures.

Is it necessary to have retail experience to run an electronics store franchise?

No prior retail experience is mandatory. Most electronics franchisors offer end-to-end operational training, staff hiring guidance, and store setup support to help first-time entrepreneurs succeed.

July 23, 2025

Top 9 Consumer Durable Companies In India 2022
Durables also referred to as durable products or consumer durables, are items that do not have to be replaced frequently and generally endure for three years or more. Consumer durable goods stay long enough to purchase on a regular basis. Furnishings, automobiles, books, metal, and other consumer durable products are examples. In India, there are a number of consumer durables companies that make and supply such items. In the coming year, the sector’s market will be worth around $3 trillion. So, here’s a look at the top durable companies in India.

1. Bajaj Electricals
2. Prestige
3. Philips India
4. Blue Star
5. Whirlpool
6. Voltas
7. Hitachi
8. Orient Electric
9. Godrej and Boyce

Types of Consumer Durables

White Goods: Air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators, kitchen stoves, water heaters, washing machines, microwave ovens, and induction cookers are examples of white goods.

Brown Goods: Microwave ovens, grinders, chimneys, electric fans, iron, mixers, and other similar cooking gadgets are examples of these types of commodities.

Consumer Electronics: VCD players, DVD players, MP3 players, mobile phones, telephones, and other similar items fall within consumer electronics products.

In India, a number of consumer durables companies make and distribute such items. In the year 2020, the industry’s market was worth around $3 trillion. Apart from that, India is a fast developing country in the sector of technology.

Top 9 Consumer Durable Companies in India

1. Bajaj Electricals

Bajaj Electricals Logo

Counted among one of the top consumer durable companies in India, Bajaj Electrical is a well-known brand. The Bajaj Group, situated in Mumbai, Maharashtra, was founded in 1926 and is the parent business of Bajaj Electricals. Kitchenware, ceiling fans, table fans, pedestal fans, exhaust fans, light bulbs, lanterns, and battery torches are just a few of the consumer products produced by Bajaj Electricals.

Bajaj Electricals’ market capitalization as of August 2, 2021, is 13, 185.69 crores. Their products are all produced with cutting-edge technology. It has over 20 branch offices throughout the country. Bajaj sells its products in more than 5 nations, including the United Arab Emirates and the United Kingdom.

2. Prestige

Prestige Logo

It is an Indian firm that produces Prestige brand kitchen gadgets and cookware. Pressure and induction cookers, mixer grinders, glass top, and electric cookers are some of their best-selling items. The TTK Prestige consumer durables division is part of the TTK Group, a commercial conglomerate that was created in 1928. TTK Prestige is well-known and respected.

Prestige is one of the top consumer durable companies in India. It has a market capitalization of 12,060 crores as of August 2, 2021. All of their items fall under the category of kitchen appliances, and roughly 60% of regular and repeat clients trust them. For its efforts in the field, the corporation was also awarded the power brand award.

3. Philips India

Philips Logo

Philips India Ltd., headquartered in Amsterdam, is a Dutch multinational conglomerate. They are one of the world’s leading consumer durables corporations. Radios, shavers, and lights, among other things, are well-known and frequently purchased. Clinical intelligence, imaging systems such as CT and MRI, diagnostic monitoring, and defibrillators are among their healthcare offerings.

Philips has taken a number of steps to improve environmental circumstances. Their inventions and new procedures have gained them notoriety, and they are now one of India’s leading consumer durables enterprises.

4. Blue Star

Blue Star Logo

Blue Star Limited is a well-known refrigerator manufacturer. In India, the firm is also the major manufacturer of air conditioning equipment. It also provides other services such as electrical drilling and plumbing. High-quality air coolers and purifiers have come from their firms’ cutting-edge technologies.

With a network of 32 offices around the country, the annual income is around INR 5405 Cr. There is approximately 2800 employees total, with 3880 channel officers. They have a steady stream of corporate and commercial clientele.

The business segment and the after-sales segment are both included in their electromechanical project. Apart from that, their electronic and unitary products are among the best in the industry, making them India’s leading consumer durables company.

5. Whirlpool

Whirlpool Logo

Whirlpool corporation only entered India in the late 1980s through a partnership with the TVS group. They began producing and marketing washing machines in the union territory of Pondicherry, and now have facilities in Pune, Pondicherry, and Faridabad.

With a variety of items such as air conditioners, washing machines, refrigerators, and imaging equipment, their mission is to make happier households in the country. To assure customer pleasure, they have world-class dealers and retailers. With their state-of-the-art technology, they have reached new heights with their brand philosophy of serving clients from all over the world.

6. Voltas

Voltas Logo

Voltas is one of the top durable companies in India that is a division of the well-known Tata group. The company is professional in establishing market leadership through creative solutions. It’s a multibillion-dollar home appliance conglomerate known for its high-quality air conditioners and cooling systems. Their project businesses are divided into two sections. The domestic segment is one, and the foreign segment is the other.

To secure profitability, they deliver cutting-edge quality items. Air conditioners, air and water purifiers, water dispensers and cleansers, and other goods are among their most popular. A number of prestigious organisations had praised their work, and they had received numerous prizes.

7. Hitachi

Hitachi Logo

Hitachi is a Japanese multinational corporation that ranks 129th among Fortune 500 firms worldwide. The induction motor was the company’s first product. They produce and distribute a wide range of items, including automotive systems, construction machinery, defence systems, digital media products, and more.

Many hospitals throughout the world have purchased equipment from their electronic division, including particle treatment and cell therapy technology. Wires and cables are also bought and traded across borders. Hitachi is one of India’s leading consumer durable enterprises, providing social and infrastructural system facilities such as elevators and escalators.

8. Orient Electric

Orient Electric Logo

In 2011, the company entered the consumer durables industry and has performed admirably since then. The company is well-known for its cutting-edge, market-leading products. Emergency LED lamps, inverter fans, and UV sanitary machines are just a few of them. It has won the prize for best corporate super-brand. Their main goal and ambition is to make items more accessible to people all over the world by ensuring profitable products.

9. Godrej and Boyce

Godrej Logo

With over 616 million active consumers in the country, Godrej has succeeded in performance since its inception. It has also aided in the expansion of India’s economy and the development of its stakeholders. It is the first Indian firm to receive a nomination for the global cooling price.

According to projections issued in 2019-2020, their entire revenue is over INR 11,500 Cr. Lighting and security solutions are among their most trusted categories. With its foreign subsidiaries and affairs, the company has established global footprints on about five continents.

The company’s current ROE value is 20.5 percent, and thousands of people are actively contributing to its growth. Many people have put their faith in the country’s satellite launches and other aviation endeavours which makes it one of the best consumer durables companies in India.

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Conclusion

The demand for a wide range of consumer durable products is steadily increasing in India, thanks to rising disposable income and technological advancements. As the price gap between the identical consumer goods produced by different companies narrows, this results in fierce competition among different consumer durable brands. These items are becoming less expensive by the day.

From US$ 6.3 billion in the 2010-11 fiscal year to US$ 12.5 billion in the 2015-16 fiscal year, the consumer durables market is predicted to grow at a 14.8 percent CAGR to US$ 12.5 billion in the 2015-16 fiscal year. According to the most recent data, it is predicted to grow by 9% by 2022, reaching US$ 48.37 billion.

FAQs

What is a consumer durable company?

Consumer durable companies are companies that manufacture consumer durable goods that are bought in the long run. Goods like refrigerators, dishwashers, washing machines, fans, etc.

What are the top consumer durable companies in India?

Some of the best Consumer Durable companies in India are:
- Bajaj Electricals Ltd.
- Prestige
- Philips India Ltd.
- Blue Star Ltd.
- Whirlpool Corporation Ltd.
- Voltas Ltd.
- Hitachi Global
- Orient Electrical
- Godrej
What is an example of a consumer durable good?

Refrigerators, automobiles, furniture, household appliances, washing machines, and mobile homes are some examples of consumer durable goods.
April 25, 2022
Top 7 Alternatives to Ola Electric Scooters

You must have already heard about Ola Electric scooters, popularly dubbed as “A revolution on two wheels”? They are the reason for the popularity of #JoinTheRevolution.

Promising exceptional acceleration, remarkable handling, and strikingly large boot space, Ola’s electric vehicles can be charged anytime, anywhere and will eventually have the world’s largest and the most advanced factory in Tamil Nadu. They have certainly come up with revolutionary vehicles with an eye towards a sustainable future.

The Ola Electric scooters have already been available for pre-booking with a token sum of Rs 499 from July 15, 2020, and have witnessed more than 1 lakh registrations within the first couple of days. Words are going around that Ola will have these scooters home delivered for the people who will register for them online and the deliveries have also been started lately amidst the numerous roadblocks that the EV mobility makers had to face due to the global crunch of semiconductors.

With an aim to empower cleantech when it comes to transportation, Finance Minister Nirmala Sitharaman has revealed the plans of the Indian government to create special mobility zones for electric vehicles and the focus on implementing effective battery-swapping policy along with the formation of interoperability standards during the Union Budget speech 2022. Though the setting up of EV charging stations across the country is something that has been going rounds for months now, this new focus on battery-swapability is something new and interesting!

Though the luxury carmakers, the likes of Mercedes and Jaguar Land Rover have already been delivering their vehicles home for their customers for quite a while now, Ola will certainly be the first vehicle manufacturer in India to do so!

So, have you already booked the Ola scooters for yourselves? If not, then here are some alternatives that you can check out in case you are planning to buy electric scooters:

Ather 450X
Simple One
TVS iQube
Yamaha’s Electric scooter
Suzuki Burgman Electric
Hero Gogoro
Bajaj Chetak Electric
FAQ

Ather 450X

Founded as an electric vehicle company of India by Tarun Mehta and Swapnil Jain in 2013, Ather is a popular electric scooter manufacturing company that already has Ather 450X and Ather 450 Plus under their belt.

Ather 450X was launched in 2020 and has remained a best-seller in its category to date. And why not? The vehicle simply packs some of the best features of its kind.

The Ather electric scooter can be charged from 0-80% in around 3 hours 35 minutes and offers a driving range of 116 km when fully charged. The ex-showroom price of the vehicles starts from Rs 1,32,426 in Delhi.

Simple One

Simple Energy was incorporated in 2019 and is a Bengaluru-based electric startup company. Recently they have announced that they are about to launch their first electric scooter, Simple One, which will be released in August 2021.

These scooters will offer a driving range of 240kms in one 70 minutes charge. The ex-showroom price of these vehicles would likely be starting from Rs 1,10,000 and are deemed to be one of the prominent rivals of Ola Scooters.

TVS iQube

TVS Motor Company is one of the oldest, popular motorcycle manufacturing companies of India, which is currently the third-largest motorcycle company with a revenue of over Rs 20,000 crores in the last fiscal.

TVS has been in the league of electric scooters since 2008 when it first launched TVS Scooty Teenz. Its iQube is the second model in the same segment. Launched on January 25, 2020, iQube has become one of the best-selling electric scooters in Indian markets.

These scooters can achieve a 40 kmph speed within 4.2 seconds. Furthermore, they offer a maximum distance of 75 km in a single, full charge and are definitely a big, old rival for Ola’s e-scooter.

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Yamaha’s Electric scooter

Founded as early as 1887 in Japan, Yamaha Motor Company is really one of the oldest motor companies in India that have built enormous trust with its quality products and services.

Yamaha has already seen a successful run with its scooter models and has announced the forthcoming launch, in June 2021, of its electric scooter in the Indian market. The motorcycle maker has also stated that it is currently being thorough with the Indian policies around electric vehicles before unveiling its electric bike.

Suzuki Burgman Electric

Suzuki Motorcycle India, an Indian subsidiary of Suzuki, Japan, is one of the Big Four motorcycle manufacturers from Japan along with Yamaha, Kawasaki, and Honda, and has already witnessed a successful venture with its scooters and motorcycles in India.

Given the latest hype surrounding electric scooters in India, Suzuki India is also planning to launch its first electric bike, Suzuki Burgman Electric, which is to hit the roads in December 2021 and is billed as a powerful alternative to Ola Electric.

The scooters will likely wield a top speed of 80kmph, and sport a driving range of around 125km. They might also have swappable/portable battery technology. Burgman’s petrol scooters are priced around Rs 1 lakh mark, and the electric offering might be starting from Rs 1.50 lakh, on-road.

Hero Gogoro

Hero Motorcorp, which was formerly known as Hero Honda, is the largest two-wheeler manufacturer in the world as well as in India. The Indian motorcycle manufacturing giant based in New Delhi, India, has already won the hearts of the Indians with their varied motorcycles for all kinds of customers and is now eyeing a similar success with its electric bike that is set to launch in 2022.

Hero has already partnered with EV behemoth, Gogoro, and is all set to set up charging infrastructures all over the country, then release their electric scooter. Coming quite late in the market Hero-Gogoro vehicles are deemed to have a good understanding of the market and will be foolproof against any odds!

As of July 2021, we can expect a price tag of Rs 1.3 lakh, until any further updates but it will surely be a challenger to all the electric vehicle manufacturers including Ola Electric.

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Bajaj Chetak Electric

Bajaj Auto Limited, a part of Bajaj Group, which was founded in the 1940s, had been quite popular with its two-wheelers and three-wheelers ever since its vehicles hit the road. Bajaj Chetak, the most popular scooter from the house of Bajaj, has already established a legacy, from 1972-2006, in the Indian scooter market.

Bajaj launched its Chetak Electric in January 2020, to recreate the magic. With a riding range of 90 km on a full charge, and promising a full charge of 100% within 5 hours, Chetak Electric is holding a strong position in the market as of now.

Conclusion

With a battleground ahead to make a place for themselves in the two-wheeler market of India, Ola Electric should surely prove its resilience to stay strong in the upcoming years. Nevertheless, the future for Indian two-wheelers is indeed in the safe hands of a bunch of trustworthy vehicle producers, who are not only racing for their own benefit but for the overall good of the country and the world with their eco-friendly vehicles.

FAQ

What is the price of Ola electric scooter in India?

The Ola electric scooter is priced around Rs 80,000 to Rs 1 lakh in India.

Which is best electric scooter in India?

Revolt RV400, TVS iQube Electric, Bajaj Chetak, and Ather 450X are some of the best electric scooters in India.

What is the range of Ola electric scooter?

The Ola electric scooters can achieve a range of 130-150 kilometers.

February 1, 2022
Business Model Of Bajaj Group: How Does Bajaj Group Make Money?
In this world of clashing industries, we must come across the name of the Bajaj group. Proudly calling itself an indigenous company, Bajaj Group is a multi-industry (also known as a conglomerate). This industry is one of the most well-known in our country. It is also one of the oldest of its kind. Here we will talk about its business model and its secret to strive and perform well.

About Bajaj Group
Business Model Of Bajaj Group
What is unique in the Business Model of Bajaj Group?
How does Bajaj Group Make money?
Conclusion
FAQs

About Bajaj group

About Bajaj Group

Bajaj Group of companies, being India’s one of proudly indigenous companies, was founded in 1926. Its founder was Mr Jamnalal Bajaj. It set up its first headquarters in Mumbai. It boasts of being one of the oldest multi-business companies in our country. It serves worldwide, so it’s also multinational. Having achieved the ‘ First in the industry’ status with all plants certified and several other international awards with its excellent automobile production, Bajaj stands high in business standards.

Areas of operation

The Bajaj groups started operating first in India and, with the flow of time, placed themselves in the list of oldest conglomerates of India. With about 40 companies and nine subsidiaries of the Bajaj Group, the company exports mainly to Sri Lanka, Colombia, Indonesia, Netherlands, and Bangladesh. And its soon wanting to expand its exports to Russia. Not just this, the business of Bajaj Group is expanding worldwide nearly to every corner of the world.

Key products and services

Being a multi-business company, Bajaj deals in automobiles, insurance, financial services, electrical devices, consumer care, alloy and steel, and finally in sports. A single company provides all these services. Here is a quick list of services offered by the Bajaj Group:

1. Automobile: Being one of the largest producers and exporters of automobiles in India, the Bajaj group exports up to 50-52℅ of its automobile production. Bajaj auto holdings limited as an investment company, Bajaj Auto international holdings BV, Maharashtra scooters Limited, PT Bajaj Auto Indonesia are all under Bajaj Group.

2. Insurance: Bajaj groups is also known widely for its insurance providing services. Bajaj Allianz General Insurance Company Limited, Bajaj Allianz Life Insurance is essential to assistance provided by the company.

3. Finance services: In the field of finance, we have Bajaj finance Limited and Bajaj Finserv Limited, and these deal with financial assistance and distribution of products along with hiring and leasing.

4. Consumer care: Mostly, cosmetics and hair care products form a part of this. Various oils, face wash, soaps, scrubs, face masks, facial creams are products it deals with.

5. Electrical Device: Various electrical devices, primarily fans, air conditioners, poles, lattice closed towers, and high masts, form a part of the electrical devices Bajaj Groups deal with.

6. Alloy and steel: Mukand International Limited is the part which deals with the trading of metals, alloys, and steel along with alloys of iron. Hospet Steel Limited Plant is the iron-making division, and also in steelmaking and rolling mill.
7. Electrical components: Electrical devices such as GLS lamps, fluorescent lamps, electrically operated fans, lights, and various miniature lamps are part of Bajaj Group’s productions.

8. Sports: Various sporting equipment and gym equipment are products of Bajaj. Equipment relating to various sports and also cycles are a part of it.

Target audience

Bajaj provides many different services in many other fields. It caters to the needs of everyone. Without any distinction in gender, age, or irrespective of the sex of a person, Bajaj groups provide their services. Being a multi-business company, it is a conglomerate in its truest sense. Its services attract an array of audiences, from a retired individual to a homemaker to a sportsperson.

Business Model Of Bajaj Group

Bajaj Group

Bajaj Group showcases an extraordinary business model for others to follow irrespective of what industry they are dealing with. A multi-business company isn’t set on its own; it requires strategy and all pooled into its business model. It has a diversified business structure and mainly focuses on three things – acquiring many customers irrespective of their age and sex. The second is providing a great variety of services that can cater to the needs of all its consumers. The third one is the expansion of its exports and services into different other countries.

Its business model helps it to get a maximum amount of profit. Its revenue means include exports, shares, selling within the country, sponsoring, and manufacturing much-needed materials.

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What is unique in the Business Model of Bajaj Group?

As already discussed, Bajaj groups believe in catering to the needs of their large and diversified customers. It’s not easy to adopt these well-crafted strategies, but they made Bajaj Group’s business model inspiring every industry. These include:

1. High exports: Exports form an essential part of the business model of Bajaj groups. It mainly exports its two-wheelers to several countries. Also, the team which handles it is very experienced.

2. Meeting the needs of customers: The prices are reasonable for an Indian household. Also, online marketing and easy EMI options are available to those who want to buy the products

3. A complex and unique distribution network: A highly managed and efficient distribution web that eases the setting up of business both in and outside our country. It has many warehouses and storerooms with its products—a group of trustworthy dealers.

Providing several services and proudly being the most prominent bikes and scooters in our country, nearly 50-52 percent of its sales are exported. Some of its essential strategies in the business model also include promoting its new launch, giveaway and lucky draws, Internet marketing, easy EMI options on various goods. Other methods include different social media accounts which post about the product, providing a great versatility of products, and letting customers decide and review their products.

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How does Bajaj Group Make money?

The wisely crafted business model helps Bajaj groups to extract profit efficiently. First, the services provided by it caters to a large and diverse audience who use its services frequently. The company gains profit from as many national and international consumers as possible. Almost 50 percent of its automobiles are exported. Also, there are numerous ways to make money in its own country.

Bajaj Group makes its money by exports. Bajaj Auto, which is a part of the bajaj Group, manufactures a large number of two and three-wheeled vehicles. These are in great demand in foreign countries. Over more than seventy countries have gotten these vehicles imported from India. It helps in adding to the revenue of bajaj groups. Selling and buying of shares also add to its revenue.

Bajaj is a well-known brand of electronics in India; people buy electronics from this brand in many ways. Indians trust this brand, and because of its excellent performance, its demand is very high in the country. It helps the company to get more money. By using the method of recycling, the company makes its iron and steel. These, when sold this generates a large amount of profit. As steel and iron are used in every place, its sales help the company a lot.

Bajaj has sponsored many events and even supported the Indian teams in some international events, these sponsorship helps get income. Because of the increase in the number of factories at various places, more production is the result. More production means more sales. Also, the taste of people is being taken into consideration to increase the amount of profit.

Conclusion

Bajaj groups which started as small businesses soon grew into a vast business empire. The founder, along with his family, all worked together in making Bajaj one of India’s most profitable brands. Not only does it provides us with a variety of products, but it also engages itself in several welfare activities. This company has won the hearts of both Indians and the people of another country. It is due to its efficiency and diversity of products.

FAQs

What is the revenue of Bajaj group?

Bajaj group has a revenue of more than 50,000 crores in Indian currency.

Who is the MD of Bajaj group?

Rahul Bajaj is the MD of Bajaj groups.

Who are the CEO of Bajaj Group?

Rajiv Bajaj, Sanjiv Bajaj, and Lalit Jalan are the CEO of Bajaj Group.

How many companies are there in Bajaj Group?

There are 34 companies under Bajaj Group of companies.

What are the companies under Bajaj Group?

Some of the companies under Bajaj Group are:
- Bajaj Allianz General Insurance Company Ltd.
- Bajaj Allianz Life Insurance Company Ltd.
- Bajaj Auto Finance Ltd.
- Bajaj Auto Ltd.
- Bajaj Electricals Ltd.
- Bajaj Finserv Ltd.
- Bajaj Holdings & Investment Ltd.
- Bajaj International Pvt. Ltd.
- Bajaj Sevashram Pvt. Ltd.
- Bajaj Ventures Ltd.
- Hercules Hoists Ltd.
- Jamnalal Sons Pvt. Ltd.
September 6, 2021
Bajaj Group Of Companies – All You Need To Know

Bajaj Group is an Indian multinational company that is one of the oldest and largest conglomerates of India.

The group comprises 34 companies with around 36,000 employees across businesses such as two- and three-wheelers, insurance and steel, home appliances, travel and finance, etc. Its flagship company Bajaj Auto ranks as the world’s fourth-largest two- and three-wheeler manufacturer. Some of the notable companies are Bajaj Auto Ltd, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd and Bajaj Holding & Investment Ltd.

In recent news, the Bajaj Group has pledged to donate ₹200 crores towards Covid-19 response in addition to ₹100 crores they donated last year to support the government’s fight against the deadly pandemic.

History And Origin of Bajaj Group
Flagship Companies of Bajaj Group
Corporate Social Responsibility(CSR) of Bajaj Group
Bajaj Group – FAQs

History And Origin of Bajaj Group

The Bajaj Group of Companies was founded by Jamnalal Bajaj in 1926.

Jamnalal Bajaj was a freedom fighter and a philanthropist, a close confidante of Mahatma Gandhi. He took the novel step of using business to serve society. His endeavors were taken forth and developed by his sons Shri Kamalnayan Bajaj, Ramakrishna Bajaj, and further by his grandson Shri Rahul Bajaj; who are responsible for blossoming the Group and nurtured it to the marvelous stature that it occupies today.

All You Need to Know About Bajaj

Bajaj started its business by setting up a sugar factory in Lakhimpur Kheri of Uttar Pradesh, which was one among the only 30 sugar mills that established the endowment of the sugar industry in India. Today, Bajaj Hindusthan Sugar Ltd. is Asia’s number one sugar manufacturing company and ranks globally among the top four.

Jamnalal Bajaj strongly believed that the common good was more important than individual gain.

Flagship Companies of Bajaj Group

Bajaj Auto Ltd.

Bajaj Auto manufactures two-wheelers and three-wheelers and is headquartered in Pune, Maharashtra.

Bajaj Auto Ltd.

In 1945, Bachraj Trading Corp. Pvt.Ltd., now known as Bajaj Auto Ltd. was founded. Its activity was focused on the selling of foreign motorcycles and auto-rickshaws on the territory of India. In 1959, it was licensed by the government to manufacture two-wheelers and three-wheelers in India. Rahul Bajaj, the son of Kamalnayan Bajaj, later became the head of the Bajaj group in 1965.

Since the year 1995, Bajaj has manufactured more than a million vehicles per year. Nowadays, Bajaj sells its motorcycles, bajaj automobiles, and auto-rickshaws in more than 50 countries of the world and it can compete on the market due to the low prices for its vehicles.

Bajaj Allianz Life Insurance Co. Ltd

Bajaj Allianz Life Insurance is a private general insurance company by Bajaj Group. It is a joint venture between Bajaj Finserv Limited and Allianz SE, a German financial services company; where Bajaj Finserv Limited holds 74% and the remaining 26% is held by Allianz SE.

Bajaj Allianz Life Insurance Co. Ltd

In 2001, Bajaj Allianz General Insurance received an Insurance Regulatory and Development Authority of India (IRDAI) certificate of registration which allowed it to conduct general insurance business, including health insurance, in India.

In January 2014, the company announced it would open up all-women branches.

Bajaj Finserv Ltd.

Bajaj Finserv Limited is a part of Bajaj Holdings & Investments Limited. It is a financial services company by Bajaj which focuses on lending, asset management, wealth management, and insurance. It is a consumer-focused company that emphasizes profitable growth and operational efficiency to deliver the best results to all its stakeholders.

Bajaj Finserv Ltd.

Bajaj Finserv won the CIO 100 Innovation Award for two innovations – EMI Card and Flexisaver, for exemplifying the highest level of operational and strategic excellence in information technology (IT).

Bajaj Electricals Ltd.

Bajaj Electricals is an Indian consumer electrical equipment manufacturing company based in Mumbai, Maharashtra. It has diversified with interests in lighting, luminaries, appliances, fans, LPG-based generators, engineering, and projects. Its main domains are lighting, consumer durable, engineering, and projects.

Bajaj Electricals Ltd.

It was incorporated on 14 July 1938 under the Indian Company Act, 1913 as a public company limited.

Bajaj Finance Ltd.

Bajaj Finance is a bajaj group subsidiary of Bajaj Finserv. It is a non-banking financial company that deals with Consumer Finance, SME (Small and Medium-sized Enterprises) and Commercial Lending, and Wealth Management. The company has 294 consumer branches and 497 rural locations with over 33,000+ distribution points, with headquarters situated in Pune, Maharashtra.

Hercules Hoists Ltd.

Hercules Hoists is a manufacturer of material-handling equipment. The company sells its products under the brand name Indef.

Bajaj Hercules Hoists Ltd.

Incorporated in the year 1962 with technical and financial collaboration from Heinrich de Fries GmbH, Germany; it is a Small Cap company (having a market cap of INR 304.80 Crore) operating in the Industrial Consumables sector.

Hind Musafir Agency Ltd.

Hind Musafir Agency Ltd.

Hind Musafir Agency Ltd. (HMA) is a full-service, IATA-certified travel agency. A part of the Bajaj Group of companies, it is in the business with over 50 years of experience. HMA is also recognized by the Department of Tourism (DOT) India and is a member of “The Travel Agents Association of India” (TAAI) and “Pacific Asia Travel Association” (PATA). HMA has also placed a strong IT backbone with an AMADEUS-enabled system for online Air Bookings.

Mukand Ltd.

Mukand Limited is a multi-division company involved in the business of Manufacturing Steel and Industrial Machinery. Incorporated in 1937 in Mumbai, it manufactures stainless steel, alloy steel, stainless steel billets, exporter of hot-rolled bars.

Mukand Ltd.

Today, Mukand Limited is a leading supplier of alloy steel to the automobile and auto component industry and a leader in the manufacture of high-grade stainless steel in India.

Bajaj Holdings and Investment Ltd.

Bajaj Holdings and Investment Ltd. is a non-banking financial company that is primarily an investment company. The Company focuses on generating long-term capital appreciation. It also provides strong financial, managerial, and operational support to its group companies. Bajaj Auto Holdings Ltd. is a subsidiary of the Company. It is headquartered in Pune.

Bajaj Holdings & Investment Ltd.

Corporate Social Responsibility(CSR) of Bajaj Group

The CSR Policy of Bajaj Group involves various welfare activities that are guided by the concept of trusteeship in business. It is the group’s philosophy that the true and full measure of growth, success, and progress lies beyond the balance sheets or conventional economic indices.

The social and welfare objectives of the Bajaj Group are being fulfilled through the many Trusts and Foundations it has established spending up to 100 million (US$1.4 million) every year.

The major CSR areas of Bajaj Group are Health, Women Empowerment, Education, Rural Development, Environment & Natural Resources and, Self- Reliance.

Conclusion

For Indian society, Bajaj Group is more than a corporate identity. It is an incentive for social empowerment. It offers an extensive range of products and services, now standing tall in the Corporate World.

Bajaj Group – FAQs

Who is the founder of the Bajaj company?

Jamnalal Bajaj is the founder of the Bajaj company.

When was the Bajaj company founded?

The Bajaj company was founded in 1926.

Is Bajaj an Indian Company?

Yes, Bajaj is an Indian conglomerate founded by Jamnalal Bajaj an Indian freedom fighter.

Who is the chairman of Bajaj Group?

Rahul Bajaj is the chairman of Bajaj Auto. Rahul’s grandfather Jamnalal Bajaj founded the Bajaj Group in 1926 and his father Kamalnayan Bajaj succeeded him in 1942.

How many companies are there in the Bajaj group?

There are 34 companies in the Bajaj group including Bajaj Auto Ltd, Bajaj Holdings and Investments Ltd, Mukand Ltd, Bajaj Electricals Ltd, Bajaj International Pvt. Ltd, Bajaj Allianz General Insurance Pvt. Ltd and Bajaj Finserv Ltd.

Is Bajaj Finance good for long-term investment?

Bajaj Finance offers an interest rate that is higher than that offered by most FD providers. This makes it ideal for you to invest in Bajaj Finance Fixed Deposits for long-term benefits.

Is Bajaj FD safe?

Bajaj Finance FD carries FAAA rating by CRISIL and MAAA rating by ICRA, which indicate the highest safety for your capital. These ratings imply a safe investment environment and ensure that you get your returns in a timely manner, without any default on the part of the issuer.

July 19, 2021
Top 8 Consumer Electronics companies in India

The consumer electronic sector in India is one of the major sectors of the country. India is set to become to the largest electronics market in the world by 2025 with a turnover of USD 400 billion, according to Invest India.

The consumer electronics goods industry is estimated to become the 5th largest by 2025. In the below article let’s look at some of the top Indian companies involved in the manufacturing of consumer electronics.

Bosch in India
Havells India
Godrej and Boyce
Whirlpool India
Voltas
Crompton Greaves Consumer Electricals Ltd.
Blue Star
Bajaj Electricals
FAQ

Bosch in India

Bosch is one of the leading consumer electronics companies in India. The company was founded in the year 1951 and has its headquarters located in Bangalore, India. The company is also a leading supplier of technology and services such as industrial technology, mobility solutions, consumer goods, energy, building technology. The company has its manufacturing facilities in Karnataka and Tamil Nadu. The development center of Bosch in India is the largest.

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Havells India

Havells India is one of the biggest electrical equipment manufacturing companies in India. The company was founded in the year 1958 and has its headquarters located in Noida, India. The company also has a leading market share in a wide range of products such as industrial and domestic circuit protection devices, motors, fans, cables and wires, modular switches, and many more.

Operating revenue for Havells India Limited from financial year 2015 to 2020

The company has around 6,000 facilities and manufacturing facilities in Alwar, Baddi, Guwahati, and many other places. Havells India also owns famous brands such as Lloyd, Crabtree, and standard. The company has around 40 branches in India with a network of around 4000 professionals and more than 7000 dealers.

Godrej and Boyce

Godrej and Boyce are a subsidiary company which is owned by the well-known company Godrej group. The company was founded in the year 1987 and has its headquarters located in Mumbai, India. The company has its presence in around 14 diverse verticals. The company initially started with the manufacturing of locks and later moved to other domains.

Some of the sectors the company is part of are electricals and electronics, aerospace, AV solutions, construction, tooling, process equipment, batteries, appliances. The company also has its presence in global markets such as Africa, Middle East, Asia, the U.S, and Europe.

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Whirlpool India

Whirlpool is a U.S based consumer electronics manufacturer. Whirlpool entered India in the year 1980 as part of its global expansion strategy. In India, the company has its headquarters in Gurugram. The company entered into the market as a joint venture with the TVS group.

Whirlpool’s net sales worldwide 2010 to 2020

The products under Whirlpool India include washing machines, refrigerators, air conditioners, and microwave ovens. The company has its manufacturing facilities in Faridabad, Puducherry, and Pune. The company has around 92,000 employees globally.

Voltas

Voltas is one of the largest air conditioning companies in India. It is also one of the most reputed providers of engineering solutions, specializing in project management. Voltas was founded in the year 1954 and has its headquarters located in Mumbai, India. The company has more than 5000 employees and manufacturing facilities in Thane and Dadra.

Some of the products and services of the company include consumer electronic appliances, technology, engineering, construction, textiles, mining and manufacturing, cooling and ventilation, etc. The company had begun with a collaboration with Tata sons and Volkart brothers.

Crompton Greaves Consumer Electricals Ltd.

Crompton Greaves Consumer Electricals is one of the leading companies in the manufacturing of consumer electronic goods in India. The company was founded in the year 1878 and has its headquarters in Mumbai, India. Crompton Greaves Consumer Electricals Ltd was formerly known as Crompton Greaves (CG).

The company has manufacturing facilities across the country some major places include Bangalore, Madhya Pradesh, and Goa. The company has around 8,000 employees and products such as Transformers, Pumps, DC motors, HT and LT motors, railway signaling systems, switches, and electronic appliances.

List of all the Subsidiaries of Bajaj Group

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Blue Star

Blue Star is also one of the leading companies involved in the manufacturing of consumer electronic goods in India. The company was founded in the year 1943 and has its headquarters in Mumbai, India. The company specializes in the manufacturing of refrigeration and air conditioning systems.

The products and services of the company include Plumbing, electronic appliances, electrical and firefighting, etc.

Bajaj Electricals

Bajaj electricals is a company under the Bajaj group. The company was founded in the year 1938 and has its headquarters located in Mumbai, India. The company was founded by Kamalnayan Bajaj and has its manufacturing unit in Pune.

Bajaj Electricals has expanded its business from consumer electronic manufacturing into lighting, luminaries, LPG-based generators, fans, appliances, engineering projects, etc. The company has around 36,000 employees.

FAQ

Who is the Founder of Havells?

Qimat Rai Gupta was an Indian entrepreneur, founder, former chairman and managing director of Havells.

Is bosch Indian company?

Bosch Ltd is an India-based auto component manufacturer company.

How much did the global consumer electronics market size account for in 2019?

The market size of consumer electronics valued at USD 1 trillion in 2019.

Conclusion

These are the list of top Consumer Electronic manufacturing companies in India. The demand for consumer electric goods such as refrigerator and fridge is going to increase in the coming future. We will be able to see a lot of demand for consumer electric goods from the rural areas of India.

April 23, 2021
List of all the Subsidiaries of Bajaj Group

Bajaj group is one of the oldest, largest and one of the most renowned Indian conglomerate company. Bajaj group was founded in 1926 by Jamnalal Bajaj during India’s movement towards independence.

The journey of Bajaj group started ninety years back with establishing a sugar factory in Lakhimpur Kheri, Uttar Pradesh. Now the company is amongst the top ten business houses of India.

The chairman of Bajaj Group is Rahul Bajaj and has its headquarters based in Mumbai, Maharashtra. The company comprises of 40 companies as it has its footprint in many different industries such as spanning automobile, home appliances, lightning, iron & steel, insurance, travel and finance. The Bajaj group aims to cater the diverse needs of their consumers and add value with their innovation and vision.

The Bajaj group has become so successful for more than 10 decades because of its subsidiaries like Bajaj Auto, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd And Bajaj Holding & Investment Ltd, Etc.

Bajaj Auto is currently ranked as the fourth largest two and three wheeler manufacturer in the world. Bajaj is popular brand in countries of Latin America, Africa, Middle East and South East Asia.

The company has so far helped in the growth of many industries and upliftment of millions across the country. Under the guidance of Rahul Bajaj, the Bajaj Auto went from being Rs 72 million company to a Rs 120 billion company. Currently, the Bajaj Group has 90 plus years of experience with a market capitalization of Rs. 3.9 trillion as of 2018 and over 36,000 plus employees worldwide.

A brief history of Bajaj Group
The subsidiaries of Bajaj Group
Frequently Asked Questions

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A brief history of Bajaj Group

The Bajaj Group of companies was founded by Jamnalal Bajaj in 1926 during the freedom struggle of India. Jamnalal Bajaj was also a known freedom fighter during the Indian independence and also a close confident of Mahatma Gandhi. In 1931 Jamnalal started a sugar factory in Lakhimpur Kheri of Uttar Pradesh which later becomes a flagship company of Bajaj group (renamed as Bajaj Hindustan Ltd in 1988).

In 1954 the eldest son of Kamalnayan Bajaj took over the management of Bajaj Group, after completing his education in University of Cambridge. Kamalnayan Bajaj is responsible for expanding the business into the sectors of scooters, two and three wheeler, cement, steel and electrical appliances. The Bajaj Auto earlier known as Bachraj Trading Corp was founded in 1945.

The history of Bajaj Group

By 1948, Bajaj Auto has started its sales in the country by importing two and three wheelers. After the death of Kamalnayan Bajaj, his younger brother Ramkrishna Bajaj. Ramkrishna’s concentrated more towards social service and social welfare programmes of Bajaj Group. By 1965, Rahul Bajaj took over the business as the chairman and managing director of Bajaj Group.

At that time, were many rules and regulation in India which is why the company was restricted to only producing 20,000 units a year. This created a gap between the demand and supply, Rahul Bajaj ignored the restrictions to increase its productions, reduce its cost in order to create what we now know as a beloved Indian brand.

Under his leadership the company got into many selective international markets, and launched products that redefined entire categories in the market. In the 2000s, the company witnessed split’s as Rahul’s brother Shishir Bajaj, as they went their separate ways with Bajaj Hindustan and Bajaj Consumer Care. Bajaj group has revenue of more than Rs. 50,000 crore and is comprised of 40 companies all of them are managed independently by family members.

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The subsidiaries of Bajaj Group

Bajaj Auto Limited

Bajaj Auto Limited is an Indian multinational two and three wheeler manufacturing company that has its headquarters in Pune, Maharashtra. The company is known to be the third largest manufacturer of motorcycles in the world and the second largest in India. Bajaj Auto is now a global behemoth thanks to the efforts of Rajiv Bajaj who steeped to become its Managing director in 2005.

Bajaj Auto is popular for its motorcycles, scooters, auto rickshaws and a pioneer for introducing the first ever Quadricycle, Qute in India. The automobile company has manufacturing plants in Chakan in Maharashtra, Waluj and Pantnagar in Uttarakhand. In 2020, Bajaj Auto reached a market capitalization of $13.6 billion, making it the most valuable two wheeler company in the world.

Bajaj Auto popular three wheeler

The most well-known vehicle of the Bajaj Auto is the Pulsar range of bikes which revolutionized the two wheeler market in the country as it was affordable and reliable. In 2007, Bajaj Auto went on to acquire KTM an Austrian company, which became the fastest growing motorcycle brand of the country in 2018 because of its Duke range of bikes. Bajaj Auto exports to 70 plus countries and has a significant share of revenue come from exports.

Export share for Bajaj Auto FY 2020 by region

Currently, the company offers a total of 18 bikes including 17 new bikes in India alone, out of which 3 are cruiser bikes, 10 commuter bikes, 3 sports bikes and 1 scooter. By 2021, Bajaj has got a total of 660 dealerships spread across 408 cities of India. In the year of 2018 to 2019, the company sold five million vehicles with the highest ever 1^st turnover of Rs. 31,899 crores and over 2 million sales unit to over 79 countries.

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Mukand Limited

Mukand Limited is a Bajaj subsidiary that manufactures stainless steel and iron products, steel castings, steel structures, alloy steel and stainless steel billets and also an exporter of hot rolled bars.

The company also manufactures Electrical Overhead Travelling (EOT), port equipment, process plant equipment for ferrous and non-ferrous industries and other cranes such as the country largest crane which has a capacity of 80 tons.

about Mukand Limited

The company was established by Seth Mukand Lal in 1929 in Lahore. It wasn’t until 1989 that it was acquired by Bajaj Group. Mukand Ltd has a steel manufacturing and rolling capacity of more than 500,000 metric tons per year.

It also produces over 400 different products that are specially engineered for clients across the world. The company is a leader of steel technology in India because of its use of advanced technology, sustainable in house research and development.

Mukand is a pioneer in the industry because it was the first in India to successfully adopt the vacuum oxygen technology for manufacturing of stainless steel and also the fourth in the world to introduce the continuous cooling system for wire rods.

In 2013 and 2018, the company formed joint ventures with Sumitomo Corporation of Japan. Mukand Sumi Special Steel Limited and Mukand Sumi Metal Processing Ltd are the two joint ventures between the two companies.

Bajaj Electricals Limited

Bajaj Electricals is an Indian consumer electrical equipment manufacturing company. This company that has its headquarters Mumbai, Maharashtra and is among the most trusted and well respected company with an experience of more than eight decades.

The company is a leader in the industry of electronic consumer products and is known for its products in lighting (lamps, tubes and bulbs), luminaries, appliances, fans and LPG based generators.

Bajaj electrical home appliances

It also has a strong presence in home appliance and cookware segments with brands like Morphy Richards and Nirlep. Bajaj Electricals also offer services in engineering and these projects usually include transmission line towers, telecommunication towers, high mast, poles, projects in wind and solar energy. This company has 19 branch offices, with more than 1000 distributors and 4000 authorized dealers across the country.

It also has its products in over 400,000 retail outlets and 282 Customer Care centers. So far its highest turnover was Rs 6,744 crore in the FY 2018 to 2019. Bajaj Electricals has set up its offices in countries of Africa, Middle East and China and is also continuously expanding its global footprint.

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Bajaj Finserv Limited

Bajaj Finserv Limited is an Indian financial services company that provides services like lending, asset management, wealth management and even insurance. The company has more than 20,154 employees that are working in more than 1,409 locations and focuses on consumer finance business, life insurance and general insurance.

According to the Economic Times, Bajaj Finserv is ranked 119 in the Economic times 500 list of 2014. The company is also listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). Apart from providing financial services the company also is also known for its services in the wind energy generation with a capacity of 65.2 MW.

Bajaj Finserv was earlier the financial wing of the Bajaj Auto, but the company demerged from Bajaj Auto in 2007. The company offers a wide variety of financial services for multiple needs, Investment and saving options, asset protection through general insurance, family protection and income protection provided under the life, health insurance, retirement and savings solutions.

analysis of the companies of Bajaj Group

Bajaj Hindusthan Sugar Limited

Bajaj Hindusthan Sugar Ltd is another major subsidiary of Bajaj Group. The company is known for being the number one sugar and ethanol manufacturing company which is headquartered in Mumbai, Maharashtra. It is also the largest sugar producer of the country. Bajaj Hindusthan is the country’s largest ethanol producer as it produces more than 38 million liters of ethanol per year.

The company’s main sugar manufacturing plants in Gola Gokarannath and Palia Kalan in the Terai region of Uttar Pradesh which is rich in producing sugarcane. The Chairman of Bajaj Hindusthan Ltd is Kushagra Bajaj. BHSL is one of the first companies that was established by Jamnalal Bajaj in 1931, which was renamed in 1988 to Bajaj Hindusthan Sugar Limited.

The company so far has over 14 manufacturing plants Golagokarannath, PaliaKalan, Khambarkhera, Barkhera, Kinauni, Gangnauli, Thanabhavan, Budhana, Bilai, Maqsoodapur, Pratappur, Rudauli, Kundarkhi and Utraula all in the state of Uttar Pradesh. The sugarcane crushing capacity of all these plants is 136,000 tons per day and a distillery capacity to produce 800,000 Lt of alcohol per day.

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Hercules Hoists

Another Bajaj Group subsidiaries which is a leader in an industry is Hercules Hoists known for the hoisting technologies. The company provides services such as Lifting, moving, storing which include Mechanical hoists, electric chain hoists, wire rope hoists, EOT/HOT cranes, light rail crane, ergonomic handling solutions, and floor operated stackers among others.

So whether it is mechanical or electrical, the company will help their clients with hoisting and premium products. Hercules Hoists became a part of Bajaj group in 1962 and was made in collaboration with Heinrich de Fries from Germany. The company has so far also helped develop other brands such as INDEF, Stier, iCRANE, iSTACKER in order to support the market for specialized products.

Hercules Hoists has its corporate offices in Belapur, Khalapur and Chakan and sales office in Pune, Delhi, Kolkata and Chennai. The company also has a vast outreach with 50 Authorized Business Partners and close to 100 Authorized Retailers in the country.

Frequently Asked Questions

What does Bajaj group do?

Bajaj Group is an Indian multinational conglomerate that provides services in sectors of Automobile, Financial services, Home appliance, Electrical appliances, Insurance, Manufactures iron and steel products, etc.

What are the subsidiaries of Bajaj group?

The subsidiaries of Bajaj group are Bajaj Auto Limited, Mukand Limited, Bajaj Electricals Limited, Bajaj Finserv Limited, Bajaj Hindusthan Sugar Limited and Hercules Hoists among others.

Who is the chairman of the bajaj group?

The chairman of the Bajaj group is Rahul Bajaj.

Where is the headquarters of Bajaj Group?

The headquarters of Bajaj Group is in Mumbai, Maharashtra.

Conclusion

Bajaj group is one of the largest, oldest and respected conglomerate in India, with a market capitalization of Rs 3.9 trillion. The company started more than 9 decades and is a leader in the sectors of Automobile, Financial services, Home appliance, Electrical appliances, Insurance, Manufacturing iron and steel products. With the success of every individual subsidiary under it the company is sure to grow bigger.

April 10, 2021