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Tag: bajaj auto

  • Indian Brands That Nearly Faded Away and Came Back Stronger

    The Indian business landscape moves fast, and it doesn’t wait for anyone. Brands that once seemed untouchable can disappear almost overnight. Brands that once seemed untouchable can disappear almost overnight. However, some manage to defy the odds. They stumble, rethink, and return, stronger, smarter, and more determined than before.

    Take Micromax, which became a national pride to make a striking comeback in the smartphone world. Or Nokia, a familiar name that reappeared with modern devices, winning back loyal fans. Maruti Suzuki reserved its position as the car brand Indians trust most. These stories prove one thing: in India’s tough market, true success is about making a comeback that matters.

    How These Indian Brands Rebuilt Their Legacy?

    How These Indian Brands Rebuilt Their Legacy?

    Indian Brands That Nearly Faded Away and Came Back Stronger
    Indian Brands That Nearly Faded Away and Came Back Stronger

    Micromax

    Fall: Once India’s smartphone star and a strong rival to Samsung, Micromax lost ground in the mid-2010s as Chinese brands like Xiaomi, Oppo, and Vivo flooded the market with advanced, affordable smartphones. Its inability to innovate, poor after-sales service, and failure to support 4G during the Reliance Jio rollout contributed to its dominance collapsing. By mid-2020, its market share had plummeted dramatically, and many wondered if the brand was on its last legs.

    Comeback: Micromax returned with the “IN Series”, made in India under the Atmanirbhar Bharat initiative, backed by INR 500 crore in R&D and manufacturing. Launched in late 2020, devices like the IN Note 1 and IN 1B focused on affordable specs, stock Android, 4G capabilities, and patriotic appeal, targeting value-conscious Indian consumers.

    Maruti Suzuki

    Fall: In the early 2000s, Maruti Suzuki faced rising competition from Hyundai, Tata, and other automakers, which began eroding its dominance in hatchbacks and sedans. By 2021, its overall market share dropped from 49% to around 42%, largely due to missing out on India’s booming SUV market, where rivals like Hyundai and Tata captured the majority of sales. Delays in mid-SUV launches and the phase-out of diesel engines further limited its presence, while global semiconductor shortages also hit production, leaving over 250,000 pending orders.

    Comeback: Maruti has responded with strategic expansion in entry-level SUVs like the Brezza and S-Cross, while planning five new SUVs, including a mid-SUV challenger to the Hyundai Creta and a three-row premium SUV. Investments in CNG models, hybrid technology, and EVs (with a target to launch an electric vehicle by 2025) show the company is actively adapting to market shifts. With its unmatched dealer network and strong brand trust, Maruti aims to reclaim lost ground in SUVs while maintaining dominance in hatchbacks and sedans.

    Nokia

    Fall: Once the king of mobile phones, Nokia struggled after the launch of the iPhone in 2007. Its reliance on the Symbian OS, slow adaptation to touchscreen technology, and failed innovations like the N97 caused its market share to collapse. By 2013, Nokia’s smartphone division was sold to Microsoft, and the brand’s global market share had fallen to just 3%.

    Comeback: Nokia shifted focus from smartphones to network solutions and 5G technology under CEO Rajeev Suri. Strategic investments in 5G infrastructure, ReefShark chips, and global telecom partnerships helped the company regain its footing. By 2020, Nokia partnered with over 300 telecom companies and captured 29% of the global 5G market, with revenue rising to $26 billion by 2022.

    Nokia’s Comeback: How Nokia Plans to Dominate the 5G Era
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    Bajaj Auto

    Fall: Bajaj Auto struggled as gear scooters like the Chetak became outdated against competitors like Hero Honda’s Activa. Attempts to revive scooters with models like Kristal failed, leading to exiting the scooter segment in 2009.

    Comeback: The brand repositioned as a motorcycle company, launching the Pulsar series in 2001, which became a youth icon for performance and style. Nostalgic campaigns like “Hamara Bajaj” and international expansion in Africa, South Asia, and Latin America helped Bajaj regain market strength and become a global two-wheeler leader.

    Raymond

    Fall: Once India’s leading luxury textile and men’s fashion brand, Raymond faced a decline in the late 2000s due to global competition, shifting consumer preferences toward casual and fast fashion, operational inefficiencies, and high debt. The rise of online retail and failure to modernize supply chains further weakened the brand.

    Comeback: Raymond attempted to revive itself through restructuring, divesting non-core businesses, and modernizing its product portfolio. While some manufacturing units and retail stores were closed, the brand focused on premium fabrics, menswear innovations, and maintaining its legacy of quality, keeping it relevant in urban India.

    Godrej Group

    Fall: While Godrej has been a trusted household name for decades, growth in certain segments slowed due to stiff competition in FMCG and consumer durables, slower international expansion, and evolving market dynamics.

    Comeback: Under chairman Adi Godrej, the Group refocused on consumer products, FMCG, and international markets. With organic growth in FMCG and strategic acquisitions internationally, Godrej now serves 600 million Indians and hundreds of millions more globally. The Group is also expanding B2B ventures domestically, using e-commerce channels without directly entering online retail, showing agility in modernizing its strategy.

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    Mahindra & Mahindra (M&M)

    Fall: M&M faced challenges in the automotive market for years, trailing behind Hyundai and Tata Motors, especially in the compact and premium SUV segments. Overall industry competition and declining SUV demand in some segments limited its growth.

    Comeback: M&M surged ahead in FY25 by focusing on large SUVs like the Bolero Neo, Scorpio, Thar Roxx, and XUV700, achieving 36% year-on-year growth in this category while competitors’ sales fell by 24%. The company leveraged a rugged brand appeal and wide pricing strategy, attracting buyers from both mass-market and premium SUV segments, ultimately becoming India’s second-largest automaker.

    Cafe Coffee Day (CCD)

    Fall: CCD faced a massive debt crisis, accumulating around INR 10,000 crore due to over-diversification into unrelated sectors like real estate, IT services, and resorts, which strained its core coffee business. The tragic death of founder V.G. Siddhartha in 2019 further shook the company, leading to declining sales.

    Comeback: Under the leadership of Malavika Hegde since December 2020, CCD focused on stabilizing operations, selling non-core assets, and reducing debt. By March 2024, the company had brought down its debt to INR 1,363 crore. While sales remain subdued, CCD strengthened its core coffee business, maintained efficient operations, and retained market presence, laying the groundwork for potential future growth.

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    Royal Enfield (India)

    Fall: By 1994, Royal Enfield India was on the verge of bankruptcy, struggling with declining demand, outdated products, and stiff competition from fuel-efficient bikes. The company was heavily loss-making under the parent company Eicher Motors, and a turnaround seemed unlikely.

    Comeback: At 26, Siddhartha Lal took over as CEO in 2000 and focused on reviving the brand by understanding customers firsthand, introducing cost-effective product improvements, and repositioning Royal Enfield as a lifestyle and community-focused brand. New models like the Thunderbird and Electra X were launched, combining heritage with innovation. By 2010, sales doubled from 25,000 units in 2005 to 50,000 units, and by FY14, Royal Enfield contributed 80% of Eicher Motors’ profits, driving revenues to INR 8,738 crore and net profit to INR 702 crore.

    Reliance Industries Ltd.

    Fall: Reliance was historically dependent on its energy and petrochemicals business, which faced cyclical challenges and limited growth. Retail and telecom were minor contributors.

    Comeback: The company rewrote its growth story by focusing on Reliance Retail and Jio Platforms. Aggressive retail expansion, acquisitions like Future Retail, omnichannel strategies, and private labels strengthened Reliance Retail. Jio disrupted telecom with affordable data, advanced 4G/5G networks, and a digital ecosystem, enabling seamless integration with retail. This synergy between retail and telecom has driven growth, digital adoption, and new revenue streams, making Reliance a consumer- and tech-focused powerhouse.

    Conclusion

    These top 10 Indian brands prove that failure is just a stepping stone to success. By embracing innovation, adapting to market changes, and staying true to their core values, they turned setbacks into remarkable comebacks. From revamping products to reimagining marketing and expanding globally, each brand showcased resilience, strategic thinking, and a deep understanding of consumer needs.

    In India’s fast-moving market, reinvention is what separates temporary failures from lasting legends. These stories remind us that challenges are not roadblocks but opportunities, opportunities to learn, innovate, and return stronger than ever.

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    FAQs

    What are some Indian brands that came back stronger?

    Some Indian brands that came back stronger are:

    • Micromax
    • Maruti Suzuki
    • Nokia
    • Bajaj Auto
    • Raymond
    • Godrej Group
    • Mahindra & Mahindra (M&M)
    • Café Coffee Day (CCD)
    • Royal Enfield
    • Reliance Industries Ltd.

    What steps did Raymond take to rebuild its brand?

    Raymond restructured its operations, divested non-core businesses, modernized its menswear portfolio, and focused on premium fabrics to stay relevant in a competitive fashion market.

    Why did Nokia fail, and how did it make a comeback?

    Nokia lost ground due to slow adaptation to touchscreens and reliance on Symbian OS. It made a comeback by shifting focus to telecom solutions and 5G infrastructure, becoming a major player with global partnerships and significant 5G market share.

  • In the Race for Electric Two-Wheelers, Bajaj Auto has Surpassed Ola Electric

    There has been a dramatic change in the competitive landscape of India’s two-wheeler electric vehicle (EV) market, with Bajaj Auto surpassing Ola Electric in December 2024 to become the dominant competitor. The government’s Vahan portal reports that Bajaj Auto’s market share in the two-wheeler electric vehicle segment increased by 3% in December 2024, hitting 25% from 22% in November. The market share of Ola Electric, on the other hand, dropped 5% from 24% to 19% in the past month.

    Sales for Ola Electric fell from 29,196 units in November to 13,769 units in December, resulting in a decrease in market share from 24.7% to 18.78%. Regardless, the company maintained its position as the leader in annual sales, capturing 35.5% of the market for the year thanks to robust sales in March and July. Total sales for the corporation fell from 119,654 units in November to 73,316 units in December, marking a decrease from the previous month.

    Other Players’s Performance in this Sector

    Ather Energy’s market share increased by 3% in December from 11% in November, following Bajaj’s 3% gain. The market share of Hero MotoCorp fell sharply by 5% in December, from 6% in November, while that of TVS Auto was steady at 23%. The two-wheeler electric scooter market is seeing greater competition as businesses like TVS and Bajaj introduce more inexpensive and sophisticated models, putting Bhavish Aggarwal’s Ola Electric to the test. To tackle the severe competition, Ola Electric has planned that by April of 2025, it will be launching its own electric scooter batteries.

    Every Player Floating New Ideas to Expand their Growth

    Bajaj Auto has unveiled a new platform that boasts cutting-edge tech features and a 45% reduction in costs, both of which are projected to boost the company’s profit margins. With the I-Qube electric scooter, TVS Auto has increased its reach from 250 to 4,000 retailers, thereby expanding its reach. Important EV markets in North India, including Gujarat and Maharashtra, have been driving growth for Ather Energy.

    Ola Reaches a Milestone of 4,000 Stores

    Ola Electric announced on 26 December that it now has 4,000 stores nationwide, a four-fold increase from the 800 stores that were previously disclosed on December 2 of this month. In less than a month, the firm reported adding 3,200 additional stores to its current network.

     The corporation stated that it was dedicated to promoting widespread EV adoption, which would allow for wider penetration into practically every town and tehsil in India, going beyond tier-1 and tier-2 cities. The business has now fulfilled its promise. Bhavish Aggarwal, chairman and managing director of Ola Electric, stated that this is a major turning point in India’s EV journey as the company extends its network to every city, town, and taluk.

    Aggarwal added that Ola has entirely redesigned the EV buying and ownership experience with its recently launched stores that are also service centres, setting new standards with its “SavingsWalaScooter” campaign.

    Ola Expands Tier-3 EV Network, Achieves 4,000 Stores Milestone
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  • Business Model Of Bajaj Group: How Does Bajaj Group Make Money?

    In this world of clashing industries, we must come across the name of the Bajaj group. Proudly calling itself an indigenous company, Bajaj Group is a multi-industry (also known as a conglomerate). This industry is one of the most well-known in our country. It is also one of the oldest of its kind. Here we will talk about its business model and its secret to strive and perform well.

    About Bajaj Group
    Business Model Of Bajaj Group
    What is unique in the Business Model of Bajaj Group?
    How does Bajaj Group Make money?
    Conclusion
    FAQs

    About Bajaj group

    About Bajaj Group

    Bajaj Group of companies, being India’s one of proudly indigenous companies, was founded in 1926. Its founder was Mr Jamnalal Bajaj. It set up its first headquarters in Mumbai. It boasts of being one of the oldest multi-business companies in our country. It serves worldwide, so it’s also multinational. Having achieved the ‘ First in the industry’ status with all plants certified and several other international awards with its excellent automobile production, Bajaj stands high in business standards.

    Areas of operation

    The Bajaj groups started operating first in India and, with the flow of time, placed themselves in the list of oldest conglomerates of India. With about 40 companies and nine subsidiaries of the Bajaj Group, the company exports mainly to Sri Lanka, Colombia, Indonesia, Netherlands, and Bangladesh. And its soon wanting to expand its exports to Russia. Not just this, the business of Bajaj Group is expanding worldwide nearly to every corner of the world.

    Key products and services

    Being a multi-business company, Bajaj deals in automobiles, insurance, financial services, electrical devices, consumer care, alloy and steel, and finally in sports. A single company provides all these services. Here is a quick list of services offered by the Bajaj Group:

    1. Automobile: Being one of the largest producers and exporters of automobiles in India, the Bajaj group exports up to 50-52℅ of its automobile production. Bajaj auto holdings limited as an investment company, Bajaj Auto international holdings BV, Maharashtra scooters Limited, PT Bajaj Auto Indonesia are all under Bajaj Group.

    2. Insurance:  Bajaj groups is also known widely for its insurance providing services. Bajaj Allianz General Insurance Company Limited, Bajaj Allianz Life Insurance is essential to assistance provided by the company.

    3. Finance services: In the field of finance, we have Bajaj finance Limited and Bajaj Finserv Limited, and these deal with financial assistance and distribution of products along with hiring and leasing.

    4. Consumer care: Mostly, cosmetics and hair care products form a part of this. Various oils, face wash, soaps, scrubs, face masks, facial creams are products it deals with.

    5. Electrical Device: Various electrical devices, primarily fans, air conditioners, poles, lattice closed towers, and high masts, form a part of the electrical devices Bajaj Groups deal with.

    6. Alloy and steel: Mukand International Limited is the part which deals with the trading of metals, alloys, and steel along with alloys of iron. Hospet Steel Limited Plant is the iron-making division, and also in steelmaking and rolling mill.
    7. Electrical components: Electrical devices such as GLS lamps, fluorescent lamps, electrically operated fans, lights, and various miniature lamps are part of Bajaj Group’s productions.

    8. Sports: Various sporting equipment and gym equipment are products of Bajaj. Equipment relating to various sports and also cycles are a part of it.

    Target audience

    Bajaj provides many different services in many other fields. It caters to the needs of everyone. Without any distinction in gender, age, or irrespective of the sex of a person, Bajaj groups provide their services. Being a multi-business company, it is a conglomerate in its truest sense. Its services attract an array of audiences, from a retired individual to a homemaker to a sportsperson.

    Business Model Of Bajaj Group

    Bajaj Group
    Bajaj Group

    Bajaj Group showcases an extraordinary business model for others to follow irrespective of what industry they are dealing with. A multi-business company isn’t set on its own; it requires strategy and all pooled into its business model. It has a diversified business structure and mainly focuses on three things – acquiring many customers irrespective of their age and sex. The second is providing a great variety of services that can cater to the needs of all its consumers. The third one is the expansion of its exports and services into different other countries.

    Its business model helps it to get a maximum amount of profit. Its revenue means include exports, shares, selling within the country, sponsoring, and manufacturing much-needed materials.

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    What is unique in the Business Model of Bajaj Group?

    As already discussed, Bajaj groups believe in catering to the needs of their large and diversified customers. It’s not easy to adopt these well-crafted strategies, but they made Bajaj Group’s business model inspiring every industry. These include:

    1. High exports: Exports form an essential part of the business model of Bajaj groups. It mainly exports its two-wheelers to several countries. Also, the team which handles it is very experienced.

    2. Meeting the needs of customers: The prices are reasonable for an Indian household. Also, online marketing and easy EMI options are available to those who want to buy the products

    3. A complex and unique distribution network: A highly managed and efficient distribution web that eases the setting up of business both in and outside our country. It has many warehouses and storerooms with its products—a group of trustworthy dealers.

    Providing several services and proudly being the most prominent bikes and scooters in our country, nearly 50-52 percent of its sales are exported. Some of its essential strategies in the business model also include promoting its new launch, giveaway and lucky draws, Internet marketing, easy EMI options on various goods. Other methods include different social media accounts which post about the product, providing a great versatility of products, and letting customers decide and review their products.

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    How does Bajaj Group Make money?

    The wisely crafted business model helps Bajaj groups to extract profit efficiently. First, the services provided by it caters to a large and diverse audience who use its services frequently. The company gains profit from as many national and international consumers as possible. Almost 50 percent of its automobiles are exported. Also, there are numerous ways to make money in its own country.

    Bajaj Group makes its money by exports. Bajaj Auto, which is a part of the bajaj Group, manufactures a large number of two and three-wheeled vehicles. These are in great demand in foreign countries. Over more than seventy countries have gotten these vehicles imported from India. It helps in adding to the revenue of bajaj groups. Selling and buying of shares also add to its revenue.

    Bajaj is a well-known brand of electronics in India; people buy electronics from this brand in many ways. Indians trust this brand, and because of its excellent performance, its demand is very high in the country. It helps the company to get more money. By using the method of recycling, the company makes its iron and steel. These, when sold this generates a large amount of profit. As steel and iron are used in every place, its sales help the company a lot.

    Bajaj has sponsored many events and even supported the Indian teams in some international events, these sponsorship helps get income. Because of the increase in the number of factories at various places, more production is the result. More production means more sales. Also, the taste of people is being taken into consideration to increase the amount of profit.

    Conclusion

    Bajaj groups which started as small businesses soon grew into a vast business empire. The founder, along with his family, all worked together in making Bajaj one of India’s most profitable brands. Not only does it provides us with a variety of products, but it also engages itself in several welfare activities. This company has won the hearts of both Indians and the people of another country. It is due to its efficiency and diversity of products.

    FAQs

    What is the revenue of Bajaj group?

    Bajaj group has a revenue of more than 50,000 crores in Indian currency.

    Who is the MD of Bajaj group?

    Rahul Bajaj is the MD of Bajaj groups.

    Who are the CEO of Bajaj Group?

    Rajiv Bajaj, Sanjiv Bajaj, and Lalit Jalan are the CEO of Bajaj Group.

    How many companies are there in Bajaj Group?

    There are 34 companies under Bajaj Group of companies.

    What are the companies under Bajaj Group?

    Some of the companies under Bajaj Group are:

    • Bajaj Allianz General Insurance Company Ltd.
    • Bajaj Allianz Life Insurance Company Ltd.
    • Bajaj Auto Finance Ltd.
    • Bajaj Auto Ltd.
    • Bajaj Electricals Ltd.
    • Bajaj Finserv Ltd.
    • Bajaj Holdings & Investment Ltd.
    • Bajaj International Pvt. Ltd.
    • Bajaj Sevashram Pvt. Ltd.
    • Bajaj Ventures Ltd.
    • Hercules Hoists Ltd.
    • Jamnalal Sons Pvt. Ltd.

  • Bajaj Group Of Companies – All You Need To Know

    Bajaj Group is an Indian multinational company that is one of the oldest and largest conglomerates of India.

    The group comprises 34 companies with around 36,000 employees across businesses such as two- and three-wheelers, insurance and steel, home appliances, travel and finance, etc. Its flagship company Bajaj Auto ranks as the world’s fourth-largest two- and three-wheeler manufacturer. Some of the notable companies are Bajaj Auto Ltd, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd and Bajaj Holding & Investment Ltd.

    In recent news, the Bajaj Group has pledged to donate ₹200 crores towards Covid-19 response in addition to ₹100 crores they donated last year to support the government’s fight against the deadly pandemic.

    History And Origin of Bajaj Group
    Flagship Companies of Bajaj Group
    Corporate Social Responsibility(CSR) of Bajaj Group
    Bajaj Group – FAQs

    History And Origin of Bajaj Group

    The Bajaj Group of Companies was founded by Jamnalal Bajaj in 1926.

    Jamnalal Bajaj was a freedom fighter and a philanthropist, a close confidante of Mahatma Gandhi. He took the novel step of using business to serve society. His endeavors were taken forth and developed by his sons Shri Kamalnayan Bajaj, Ramakrishna Bajaj, and further by his grandson Shri Rahul Bajaj; who are responsible for blossoming the Group and nurtured it to the marvelous stature that it occupies today.

    All You Need to Know About Bajaj

    Bajaj started its business by setting up a sugar factory in Lakhimpur Kheri of Uttar Pradesh, which was one among the only 30 sugar mills that established the endowment of the sugar industry in India. Today, Bajaj Hindusthan Sugar Ltd. is Asia’s number one sugar manufacturing company and ranks globally among the top four.

    Jamnalal Bajaj strongly believed that the common good was more important than individual gain.

    Flagship Companies of Bajaj Group

    Bajaj Auto Ltd.

    Bajaj Auto manufactures two-wheelers and three-wheelers and is headquartered in Pune, Maharashtra.

    Bajaj Auto Ltd.
    Bajaj Auto Ltd.

    In 1945, Bachraj Trading Corp. Pvt.Ltd., now known as Bajaj Auto Ltd. was founded. Its activity was focused on the selling of foreign motorcycles and auto-rickshaws on the territory of India. In 1959, it was licensed by the government to manufacture two-wheelers and three-wheelers in India. Rahul Bajaj, the son of Kamalnayan Bajaj, later became the head of the Bajaj group in 1965.

    Since the year 1995, Bajaj has manufactured more than a million vehicles per year. Nowadays, Bajaj sells its motorcycles, bajaj automobiles, and auto-rickshaws in more than 50 countries of the world and it can compete on the market due to the low prices for its vehicles.

    Bajaj Allianz Life Insurance Co. Ltd

    Bajaj Allianz Life Insurance is a private general insurance company by Bajaj Group. It is a joint venture between Bajaj Finserv Limited and Allianz SE, a German financial services company; where Bajaj Finserv Limited holds 74% and the remaining 26% is held by Allianz SE.

    Bajaj Allianz Life Insurance Co. Ltd
    Bajaj Allianz Life Insurance Co. Ltd

    In 2001, Bajaj Allianz General Insurance received an Insurance Regulatory and Development Authority of India (IRDAI) certificate of registration which allowed it to conduct general insurance business, including health insurance, in India.

    In January 2014, the company announced it would open up all-women branches.

    Bajaj Finserv Ltd.

    Bajaj Finserv Limited is a part of Bajaj Holdings & Investments Limited. It is a financial services company by Bajaj which focuses on lending, asset management, wealth management, and insurance. It is a consumer-focused company that emphasizes profitable growth and operational efficiency to deliver the best results to all its stakeholders.

    Bajaj Finserv Ltd.
    Bajaj Finserv Ltd.

    Bajaj Finserv won the CIO 100 Innovation Award for two innovations – EMI Card and Flexisaver, for exemplifying the highest level of operational and strategic excellence in information technology (IT).

    Bajaj Electricals Ltd.

    Bajaj Electricals is an Indian consumer electrical equipment manufacturing company based in Mumbai, Maharashtra. It has diversified with interests in lighting, luminaries, appliances, fans, LPG-based generators, engineering, and projects. Its main domains are lighting, consumer durable, engineering, and projects.

    Bajaj Electricals Ltd.
    Bajaj Electricals Ltd.

    It was incorporated on 14 July 1938 under the Indian Company Act, 1913 as a public company limited.

    Bajaj Finance Ltd.

    Bajaj Finance is a bajaj group subsidiary of Bajaj Finserv. It is a non-banking financial company that deals with Consumer Finance, SME (Small and Medium-sized Enterprises) and Commercial Lending, and Wealth Management. The company has 294 consumer branches and 497 rural locations with over 33,000+ distribution points, with headquarters situated in Pune, Maharashtra.

    Hercules Hoists Ltd.

    Hercules Hoists is a manufacturer of material-handling equipment. The company sells its products under the brand name Indef.

    Bajaj Hercules Hoists Ltd.
    Bajaj Hercules Hoists Ltd.

    Incorporated in the year 1962 with technical and financial collaboration from Heinrich de Fries GmbH, Germany; it is a Small Cap company (having a market cap of INR 304.80 Crore) operating in the Industrial Consumables sector.

    Hind Musafir Agency Ltd.

    Hind Musafir Agency Ltd.
    Hind Musafir Agency Ltd.

    Hind Musafir Agency Ltd. (HMA) is a full-service, IATA-certified travel agency. A part of the Bajaj Group of companies, it is in the business with over 50 years of experience. HMA is also recognized by the Department of Tourism (DOT) India and is a member of “The Travel Agents Association of India” (TAAI) and “Pacific Asia Travel Association” (PATA). HMA has also placed a strong IT backbone with an AMADEUS-enabled system for online Air Bookings.

    Mukand Ltd.

    Mukand Limited is a multi-division company involved in the business of Manufacturing Steel and Industrial Machinery. Incorporated in 1937 in Mumbai, it manufactures stainless steel, alloy steel, stainless steel billets, exporter of hot-rolled bars.

    Mukand Ltd.
    Mukand Ltd.

    Today, Mukand Limited is a leading supplier of alloy steel to the automobile and auto component industry and a leader in the manufacture of high-grade stainless steel in India.

    Bajaj Holdings and Investment Ltd.

    Bajaj Holdings and Investment Ltd. is a non-banking financial company that is primarily an investment company. The Company focuses on generating long-term capital appreciation. It also provides strong financial, managerial, and operational support to its group companies. Bajaj Auto Holdings Ltd. is a subsidiary of the Company. It is headquartered in Pune.

    Bajaj Holdings & Investment Ltd.
    Bajaj Holdings & Investment Ltd.

    Corporate Social Responsibility(CSR) of Bajaj Group

    The CSR Policy of Bajaj Group involves various welfare activities that are guided by the concept of trusteeship in business. It is the group’s philosophy that the true and full measure of growth, success, and progress lies beyond the balance sheets or conventional economic indices.

    The social and welfare objectives of the Bajaj Group are being fulfilled through the many Trusts and Foundations it has established spending up to 100 million (US$1.4 million) every year.

    The major CSR areas of Bajaj Group are Health, Women Empowerment, Education, Rural Development, Environment & Natural Resources and, Self- Reliance.

    Conclusion

    For Indian society, Bajaj Group is more than a corporate identity. It is an incentive for social empowerment. It offers an extensive range of products and services, now standing tall in the Corporate World.

    Bajaj Group – FAQs

    Who is the founder of the Bajaj company?

    Jamnalal Bajaj is the founder of the Bajaj company.

    When was the Bajaj company founded?

    The Bajaj company was founded in 1926.

    Is Bajaj an Indian Company?

    Yes, Bajaj is an Indian conglomerate founded by Jamnalal Bajaj an Indian freedom fighter.

    Who is the chairman of Bajaj Group?

    Rahul Bajaj is the chairman of Bajaj Auto. Rahul’s grandfather Jamnalal Bajaj founded the Bajaj Group in 1926 and his father Kamalnayan Bajaj succeeded him in 1942.

    How many companies are there in the Bajaj group?

    There are 34 companies in the Bajaj group including Bajaj Auto Ltd, Bajaj Holdings and Investments Ltd, Mukand Ltd, Bajaj Electricals Ltd, Bajaj International Pvt. Ltd, Bajaj Allianz General Insurance Pvt. Ltd and Bajaj Finserv Ltd.

    Is Bajaj Finance good for long-term investment?

    Bajaj Finance offers an interest rate that is higher than that offered by most FD providers. This makes it ideal for you to invest in Bajaj Finance Fixed Deposits for long-term benefits.

    Is Bajaj FD safe?

    Bajaj Finance FD carries FAAA rating by CRISIL and MAAA rating by ICRA, which indicate the highest safety for your capital. These ratings imply a safe investment environment and ensure that you get your returns in a timely manner, without any default on the part of the issuer.

  • List of all the Subsidiaries of Bajaj Group

    Bajaj group is one of the oldest, largest and one of the most renowned Indian conglomerate company. Bajaj group was founded in 1926 by Jamnalal Bajaj during India’s movement towards independence.

    The journey of Bajaj group started ninety years back with establishing a sugar factory in Lakhimpur Kheri, Uttar Pradesh. Now the company is amongst the top ten business houses of India.

    The chairman of Bajaj Group is Rahul Bajaj and has its headquarters based in Mumbai, Maharashtra. The company comprises of 40 companies as it has its footprint in many different industries such as spanning automobile, home appliances, lightning, iron & steel, insurance, travel and finance. The Bajaj group aims to cater the diverse needs of their consumers and add value with their innovation and vision.

    The Bajaj group has become so successful for more than 10 decades because of its subsidiaries like Bajaj Auto, Bajaj Finserv Ltd, Hercules Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan Ltd And Bajaj Holding & Investment Ltd, Etc.

    Bajaj Auto is currently ranked as the fourth largest two and three wheeler manufacturer in the world. Bajaj is popular brand in countries of Latin America, Africa, Middle East and South East Asia.

    The company has so far helped in the growth of many industries and upliftment of millions across the country. Under the guidance of Rahul Bajaj, the Bajaj Auto went from being Rs 72 million company to a Rs 120 billion company. Currently, the Bajaj Group has 90 plus years of experience with a market capitalization of Rs. 3.9 trillion as of 2018 and over 36,000 plus employees worldwide.

    A brief history of Bajaj Group
    The subsidiaries of Bajaj Group
    Frequently Asked Questions

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    A brief history of Bajaj Group

    The Bajaj Group of companies was founded by Jamnalal Bajaj in 1926 during the freedom struggle of India. Jamnalal Bajaj was also a known freedom fighter during the Indian independence and also a close confident of Mahatma Gandhi. In 1931 Jamnalal started a sugar factory in Lakhimpur Kheri of Uttar Pradesh which later becomes a flagship company of Bajaj group (renamed as Bajaj Hindustan Ltd in 1988).

    In 1954 the eldest son of Kamalnayan Bajaj took over the management of Bajaj Group, after completing his education in University of Cambridge. Kamalnayan Bajaj is responsible for expanding the business into the sectors of scooters, two and three wheeler, cement, steel and electrical appliances. The Bajaj Auto earlier known as Bachraj Trading Corp was founded in 1945.

    The history of Bajaj Group

    By 1948, Bajaj Auto has started its sales in the country by importing two and three wheelers. After the death of Kamalnayan Bajaj, his younger brother Ramkrishna Bajaj. Ramkrishna’s concentrated more towards social service and social welfare programmes of Bajaj Group. By 1965, Rahul Bajaj took over the business as the chairman and managing director of Bajaj Group.

    At that time, were many rules and regulation in India which is why the company was restricted to only producing 20,000 units a year. This created a gap between the demand and supply, Rahul Bajaj ignored the restrictions to increase its productions, reduce its cost in order to create what we now know as a beloved Indian brand.

    Under his leadership the company got into many selective international markets, and launched products that redefined entire categories in the market. In the 2000s, the company witnessed split’s as Rahul’s brother Shishir Bajaj, as they went their separate ways with Bajaj Hindustan and Bajaj Consumer Care. Bajaj group has revenue of more than Rs. 50,000 crore and is comprised of 40 companies all of them are managed independently by family members.

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    The subsidiaries of Bajaj Group

    Bajaj Auto Limited

    Bajaj Auto Limited is an Indian multinational two and three wheeler manufacturing company that has its headquarters in Pune, Maharashtra. The company is known to be the third largest manufacturer of motorcycles in the world and the second largest in India. Bajaj Auto is now a global behemoth thanks to the efforts of Rajiv Bajaj who steeped to become its Managing director in 2005.

    Bajaj Auto is popular for its motorcycles, scooters, auto rickshaws and a pioneer for introducing the first ever Quadricycle, Qute in India. The automobile company has manufacturing plants in Chakan in Maharashtra, Waluj and Pantnagar in Uttarakhand. In 2020, Bajaj Auto reached a market capitalization of $13.6 billion, making it the most valuable two wheeler company in the world.

    Bajaj Auto popular three wheeler
    Bajaj Auto popular three wheeler

    The most well-known vehicle of the Bajaj Auto is the Pulsar range of bikes which revolutionized the two wheeler market in the country as it was affordable and reliable. In 2007, Bajaj Auto went on to acquire KTM an Austrian company, which became the fastest growing motorcycle brand of the country in 2018 because of its Duke range of bikes. Bajaj Auto exports to 70 plus countries and has a significant share of revenue come from exports.

    Export share for Bajaj Auto FY 2020 by region
    Export share for Bajaj Auto FY 2020 by region

    Currently, the company offers a total of 18 bikes including 17 new bikes in India alone, out of which 3 are cruiser bikes, 10 commuter bikes, 3 sports bikes and 1 scooter. By 2021, Bajaj has got a total of 660 dealerships spread across 408 cities of India. In the year of 2018 to 2019, the company sold five million vehicles with the highest ever 1st turnover of Rs. 31,899 crores and over 2 million sales unit to over 79 countries.

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    Mukand Limited

    Mukand Limited is a Bajaj subsidiary that manufactures stainless steel and iron products, steel castings, steel structures, alloy steel and stainless steel billets and also an exporter of hot rolled bars.

    The company also manufactures Electrical Overhead Travelling (EOT), port equipment, process plant equipment for ferrous and non-ferrous industries and other cranes such as the country largest crane which has a capacity of 80 tons.

    about Mukand Limited

    The company was established by Seth Mukand Lal in 1929 in Lahore.  It wasn’t until 1989 that it was acquired by Bajaj Group. Mukand Ltd has a steel manufacturing and rolling capacity of more than 500,000 metric tons per year.

    It also produces over 400 different products that are specially engineered for clients across the world. The company is a leader of steel technology in India because of its use of advanced technology, sustainable in house research and development.

    Mukand is a pioneer in the industry because it was the first in India to successfully adopt the vacuum oxygen technology for manufacturing of stainless steel and also the fourth in the world to introduce the continuous cooling system for wire rods.

    In 2013 and 2018, the company formed joint ventures with Sumitomo Corporation of Japan. Mukand Sumi Special Steel Limited and Mukand Sumi Metal Processing Ltd are the two joint ventures between the two companies.

    Bajaj Electricals Limited

    Bajaj Electricals is an Indian consumer electrical equipment manufacturing company. This company that has its headquarters Mumbai, Maharashtra and is among the most trusted and well respected company with an experience of more than eight decades.

    The company is a leader in the industry of electronic consumer products and is known for its products in lighting (lamps, tubes and bulbs), luminaries, appliances, fans and LPG based generators.

    The Bajaj electrical home appliances
    Bajaj electrical home appliances

    It also has a strong presence in home appliance and cookware segments with brands like Morphy Richards and Nirlep. Bajaj Electricals also offer services in engineering and these projects usually include transmission line towers, telecommunication towers, high mast, poles, projects in wind and solar energy. This company has 19 branch offices, with more than 1000 distributors and 4000 authorized dealers across the country.

    It also has its products in over 400,000 retail outlets and 282 Customer Care centers. So far its highest turnover was Rs 6,744 crore in the FY 2018 to 2019. Bajaj Electricals has set up its offices in countries of Africa, Middle East and China and is also continuously expanding its global footprint.

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    Bajaj Finserv Limited

    Bajaj Finserv Limited is an Indian financial services company that provides services like lending, asset management, wealth management and even insurance. The company has more than 20,154 employees that are working in more than 1,409 locations and focuses on consumer finance business, life insurance and general insurance.

    According to the Economic Times, Bajaj Finserv is ranked 119 in the Economic times 500 list of 2014. The company is also listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). Apart from providing financial services the company also is also known for its services in the wind energy generation with a capacity of 65.2 MW.

    Bajaj Finserv was earlier the financial wing of the Bajaj Auto, but the company demerged from Bajaj Auto in 2007. The company offers a wide variety of financial services for multiple needs, Investment and saving options, asset protection through general insurance, family protection and income protection provided under the life, health insurance, retirement and savings solutions.

    analysis of the companies of Bajaj Group 

    Bajaj Hindusthan Sugar Limited

    Bajaj Hindusthan Sugar Ltd is another major subsidiary of Bajaj Group. The company is known for being the number one sugar and ethanol manufacturing company which is headquartered in Mumbai, Maharashtra. It is also the largest sugar producer of the country. Bajaj Hindusthan is the country’s largest ethanol producer as it produces more than 38 million liters of ethanol per year.

    The company’s main sugar manufacturing plants in Gola Gokarannath and Palia Kalan in the Terai region of Uttar Pradesh which is rich in producing sugarcane. The Chairman of Bajaj Hindusthan Ltd is Kushagra Bajaj. BHSL is one of the first companies that was established by Jamnalal Bajaj in 1931, which was renamed in 1988 to Bajaj Hindusthan Sugar Limited.

    The company so far has over 14 manufacturing plants Golagokarannath, PaliaKalan, Khambarkhera, Barkhera, Kinauni, Gangnauli, Thanabhavan, Budhana, Bilai, Maqsoodapur, Pratappur, Rudauli, Kundarkhi and Utraula all in the state of Uttar Pradesh. The sugarcane crushing capacity of all these plants is 136,000 tons per day and a distillery capacity to produce 800,000 Lt of alcohol per day.

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    Hercules Hoists

    Another Bajaj Group subsidiaries which is a leader in an industry is Hercules Hoists known for the hoisting technologies. The company provides services such as Lifting, moving, storing which include Mechanical hoists, electric chain hoists, wire rope hoists, EOT/HOT cranes, light rail crane, ergonomic handling solutions, and floor operated stackers among others.

    So whether it is mechanical or electrical, the company will help their clients with hoisting and premium products. Hercules Hoists became a part of Bajaj group in 1962 and was made in collaboration with Heinrich de Fries from Germany.  The company has so far also helped develop other brands such as INDEF, Stier, iCRANE, iSTACKER in order to support the market for specialized products.

    Hercules Hoists has its corporate offices in Belapur, Khalapur and Chakan and sales office in Pune, Delhi, Kolkata and Chennai. The company also has a vast outreach with 50 Authorized Business Partners and close to 100 Authorized Retailers in the country.

    Frequently Asked Questions

    What does Bajaj group do?

    Bajaj Group is an Indian multinational conglomerate that provides services in sectors of Automobile, Financial services, Home appliance, Electrical appliances, Insurance, Manufactures iron and steel products, etc.

    What are the subsidiaries of Bajaj group?

    The subsidiaries of Bajaj group are Bajaj Auto Limited, Mukand Limited, Bajaj Electricals Limited, Bajaj Finserv Limited, Bajaj Hindusthan Sugar Limited and Hercules Hoists among others.

    Who is the chairman of the bajaj group?

    The chairman of the Bajaj group is Rahul Bajaj.

    Where is the headquarters of Bajaj Group?

    The headquarters of Bajaj Group is in Mumbai, Maharashtra.

    Conclusion

    Bajaj group is one of the largest, oldest and respected conglomerate in India, with a market capitalization of Rs 3.9 trillion. The company started more than 9 decades and is a leader in the sectors of Automobile, Financial services, Home appliance, Electrical appliances, Insurance, Manufacturing iron and steel products. With the success of every individual subsidiary under it the company is sure to grow bigger.

  • INDIAN AUTOGAS MARKET : An Alternative Energy Source

    Autogas is understood as automotive LPG, which is a mixture of propane and butane. It’s widely used as “Green” fuel, as its use reduces greenhouse emission. It’s the foremost convenient variety to petroleum-based fuels, gasoline, and diesel utilized in transport. In recent times, most of the countries have well-developed autogas markets. It emits fewer hydrocarbons, monoxide, and oxides of gas. It will increase engine longevity as a result of its high measure.

    It helps in reducing the carbon emission compared to gasoline and diesel. Many governments around the world are actively encouraging the employment of autogas in recognition of its varied environmental advantages and cost-effectiveness.

    With the threat of global climate change rising Brobdingnagian, the necessity for apace deploying clean fuels for transport has never been pronounced.

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    Factors determining the use of autogas/LPG:

    • Price of alternative fuels.
    • The acquisition value of cylinders.
    • Safety considerations.
    • Cultural preferences.

    Autogas V/S Alternative Fuels

    Compared to other fuels autogas is an efficient source of fuel as it is cheaper than other available fuels. LPG vehicles are cheaper than other vehicles.

    Comparing Autogas With Other Fuels

    Autogas v/s Petrol

    • Cost: The price of automobile fuel cars is less than the value of gasoline cars. Autogas saves costs.
    • Octane rating: Automobile LPG incorporates a higher measure compared to gasoline.
    • Auto LPG could be a liquified gas; whereas, gasoline is liquid at gas pressure.

    Autogas vs CNG

    • Auto LPG will run three times space on a full tank compared to CNG.
    • The conversion value of LPG is 50% less that of CNG.
    • Automotive LPG vehicles are cheap, as compared to CNG.
    • LPG is safer as a result of low tank pressure as compared to CNG.

    India Autogas Market

    It is calculable that there are 2.38 million vehicles capable of running autogas in India, and the majority is of three-wheeler vehicles. The chief makers currently provide models intrinsic with autogas.
    There is an increase in sales of automobile LPG of fourteen percent because of the hike in costs of gasoline and diesel. The entire sales were around 400,000 tonnes within the year 2017-2018.

    Autogas Dispensing Stations Across India(2008-2020)

    The transportation sector is increasing the employment of autogas fuels, thus, making the expansion of the market. This increasing demand for cleaner fuels is the major market driver. Indian automotive LPG has reached $ 5.15 million units within the year 2019 and is anticipated to expand. Factors contributing to the present growth embrace rising demand for economical fuels compared to traditional fuels. There is an increase in the demand for environment-friendly fuels to decrease the pollution level in India.

    The marketplace for autogas is growing as a result of the autumn in its costs, relative to alternative fuels like petrol and diesel. In most cities, three-wheeler rickshaws: a vital part of public conveyance is currently being regenerated to autogas running vehicles. Across the state, 1350 filling stations are there for automotive LPG in five hundred cities in states chiefly Andhra Pradesh, Gujarat, Kerala, Karnataka, Tamil Nadu, and Maharashtra.

    Companies Providing Autogas Automobiles
    Companies Providing Autogas Vehicles

    Future Of Autogas In India

    According to the Indian automobile LPG Coalition(IAC), LPG vehicles can cross the three million mark within the next 5 years in India. It is expected that three million autogas vehicles can run in India by the year 2022. At present, 2.3 million autogas vehicles are running, with a median of 10000-16000 vehicles remodeled monthly.

    “Due to the earliest stages of the event of electric vehicles, the state of affairs for LPG is a lot of positive. It provides a lot of opportunities for autogas in today’s market. Moving forward, we can see three million vehicles running on LPG if the govt offers a transparent roadmap on various cleaner fuels,” aforementioned Suyash Gupta, Director General, Indian automobile LPG Coalition.

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    The reason behind the expansion of autogas is its cost. The cost per unit of LPG is fifty percent to that of diesel and gasoline. As winter is approaching, the considerations concerning air pollution and its harmful effects can reappear; thus, the government ought to encourage the use of cleaner fuels as autogas emits sixty-eight percent fewer oxide than gasoline and ninety-six percent than diesel. Autogas reduces vehicle emissions. Hence, five hundred cities have already got autogas filling stations. A lot of regions may be brought below the reach instantly, as autogas does not need pipelines and can be shipped easily.

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    Advantages and Downsides of LPG Hopped-up Vehicles

    Advantages:

    • Autogas offers low running prices.
    • Cheaper than gasoline and diesel.
    • Lower service value because of less wear and tear of engine parts.
    • Environmental advantages – less harm to surroundings(reduce emissions of Carbon dioxide).
    • Higher compression will increase power output.

    Disadvantages:

    • Extra value in shopping for an LPG automotive.
    • Problems in finding LPG service stations.

    Government Incentive Policy

    The chief government policy incentive for autogas is the excise tax exemption. The government has removed restrictions on the retail costs of autogas, petrol, and diesel; this suggests that the businesses are liberal to revise their autogas costs monthly. Once the introduction of the Goods and Services Tax(GST)on first July 2017, the taxation of LPG modified, that favored the autogas market. After the GST reform, LPG is taxed at one rate of eighteen in all sectors. This shift in costs provides a major boost to autogas demand in India.

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    Conclusion

    The Indian autogas market began to increase in 2008. Still, the consumption of autogas is low as compared to alternative fuels. Autogas is the best energy supply that is present in abundance at present and prepared for future use. It’s the third most used fuel in the world.  Autogas is convenient and low maintenance fuel. It impacts air quality. It helps in reducing the carbon emission compared to gasoline and diesel. Various governments around the world are actively encouraging the employment of autogas in recognition of its varied environmental advantages and cost-effectiveness.