Tag: backlink checker tools

S. No.	Tool	Key Features	Rating
1	Ahrefs	Backlink analysis, keyword research, competitor insights	★★★★★
2	SEMrush	SEO audits, PPC tools, keyword tracking	★★★★☆
3	Hunter.io	Email finder, domain search, email verification	★★★★☆
4	NeverBounce	Real-time email verification, bulk cleaning, API integration	★★★★☆
5	BuzzStream	Influencer outreach, email tracking, CRM for link building	★★★★☆
6	HARO	Journalist–source connection, PR link building, daily queries	★★★★☆
7	Moz Link Explorer	Link metrics, spam score, competitor backlinks	★★★★☆
8	Pitchbox	Automated outreach, personalization, campaign management	★★★★☆
9	Majestic	Trust Flow, Citation Flow, backlink history	★★★★☆
10	Respona	Blogger outreach, PR campaigns, AI-powered personalization	★★★★☆
11	Link Whisper	Internal link suggestions, automation, reporting	★★★★☆

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Platforms supported	Web
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking

Ahref guide to link buiding — Ahref – link building software

Link builders would agree that finding suitable links is a lengthy and boring task. When it comes to building links to make your website shine, Ahrefs’ Content Explorer is your trusted companion. This tool is like a treasure map for finding valuable websites that could link to yours. Here, you can find fresh links that accurately match your requirements.

For instance, if you’re looking for “best mouses for gamers”, you can:

Search for ‘best mouses for gamers’ in the content explorer

2. Filter the search for “in title”

3. Filter the timeline. [you can search pages published during a specific time period to get fresh results]

4. Select the language of your preference

5. Filter referring domains (preferably, more than 10)

You’ll have an updated list with fresh links instead of an outdated one. Download these links and add them to your collection.

Pros

Ahrefs is incredible for building links and other SEO aspects like keyword research.
The platform educating the community is a big bonus.
The tools allow users to select the language of their preference.
With Ahrefs, users can filter over ten referring domains.

Cons

The platform doesn’t guide users about what they are missing and how they can utilize Ahrefs tools at their full potential.
New startups or small businesses can find Ahrefs a very costly tool.
The platform doesn’t offer solutions for local SEO.
Only users with the enterprise version can get API access.

Ahrefs Pricing Plans

Plan	Yearly Price	Monthly Price
Lite	$83 per month	$99 per month
Standard	$166 per month	$199 per month
Advanced	$333 per month	$399 per month
Enterprise	$833 per month	$999 per month

SEMrush

Website	www.semrush.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.

Do you ever wonder where your competitors are getting backlinks from? With SEMrush’s Competitor Gap Analysis tool, you can keep an eye on your competitors’ link-building strategies and explore their backlinks to find suitable ones for you.

Enter your and your competitors’ domains, and you’ll get a list of sites that link back to them.

You can see if they’re using guest posts, citations, or sponsored posts. It’s almost like spying. These are prospects that you can pitch to link back to your website.

By default, the software shows ‘Best’ links, which are the sites that link to your competitors, and not to you.

You can also see shared, weak and unique domains. ‘Shared’ means sites that only link to both of you, ‘Weak’ means sites that link only to your competitors, and ‘Unique’ means sites that link to only one domain only.

Use this data to bridge the backlink gap by finding newer sites that don’t link to your competitors. This way, you’ll always stay on top of them.

Pros

With SEMrush, users can find new link-building opportunities and manage their outreach campaigns.
The link-building tool allows users to analyze whether the domain is authoritative.
It’s an easy-to-use platform allowing users to evaluate and compare link profiles in a few clicks.
SEMrush can be integrated with Google Search Console to have a complete picture of the backlink profile.

Cons

SEMrush link-building tools only cover data for Google.
The platform’s user interface is a bit cluttered with enormous data and several features.
The pricing plans of SEMrush are a little expensive for small businesses.
Its learning curve can be difficult for some users.

SEMrush Pricing Plan

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Moz Link Explorer

Website	moz.com/link-explorer
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Create a link building strategy

Moz Link Explorer is a vital component of Moz Pro, focusing on early link building stages.

By entering a specific domain or URL, this tool dissects the backlink landscape, offering a comprehensive breakdown. Key metrics like domain authority and spam score shed light on the quality of these backlinks, aiding in informed decision-making. Not limited to analysis, Moz Link Explorer also identifies prospects for further link building, maximizing your site’s online authority. It’s an essential compass for navigating the complex realm of link building techniques, providing insights that guide both novices and seasoned SEO professionals towards strategic and impactful link acquisition.

Pros

The platform has a straightforward and easy-to-use user interface.
Users can easily navigate and understand the data.
With the anchor text tool, users can quickly know the most widely used anchor texts other sites use to link to their websites.
Moz Link Explorer provides an overview of site and web page authority.

Cons

The platform doesn’t provide complete data as Ahrefs or SEMrush.
Moz Link Explorer lacks the incorporation of an app messaging tool to remove spammy links.
It offers limited lists of inbound links.
The platform doesn’t enable instant data export; instead, it adds to the queue.

Moz Link Explorer Pricing Plans

Plan	Yearly Price	Monthly Price
Standard	$79/month	$99/month
Medium	$143/month	$179/month
Large	$239/month	$299/month
Premium	$479/month	$599/month

Pitchbox

Website	Pitchbox.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Influencer outreach, link prospecting, link vetting

Pitchbox stands out as a dedicated link outreach platform, catering to both businesses and agencies. It empowers you to locate and establish connections with prominent influencers and publishers within your specific field. Seamlessly utilizing its outreach templates, you can readily approach them to explore link-building collaborations.

Using Pitchbox’s prospecting features, you can discover relevant websites and influencers in your niche. Once you’ve crafted valuable and engaging content, segment your prospects based on relevance and authority. Pitchbox’s personalized outreach templates enable you to establish a connection by addressing recipients personally and showcasing the value your content offers. Automated follow-ups gently remind unresponsive recipients, while performance metrics help you fine-tune your approach.

However, its significance surpasses that of a mere email marketing tool due to its seamless integration with key SEO tools such as SEMrush, Moz, and Majestic. This integration facilitates the retrieval of essential SEO metrics, enhancing the link vetting process for better-informed decisions.

Pros

Pitchbox is an excellent tool to crawl the web, find content, and focus on keyword-relevant link-building opportunities.
The tool facilitates robust search functionality, advanced reporting features, and personalized outreach templates.
It’s capable of sourcing potentially hundreds of outreach opportunities.
The tool offers the functionality of automatic email search.

Cons

The platform’s interface is a bit outdated and not friendly for inexperienced users.
Sometimes, users don’t get all the replays in their inbox.
Some users find that the platform’s features are overabundant.
Users can experience email connectivity issues.

Pitchbox Pricing Plans

Plan	Yearly Price	Monthly Price
Professional	$495/month	$550/month
Enterprise	$1350/month	$1500/month

Majestic

Website	Majestic.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	SEO backlink checker

As a prominent figure in the SEO arena, Majestic provides a suite of tools that empower you to enhance your backlink strategy. By tapping into its extensive repository of backlink data, you gain insights for strategic prospecting and identifying authoritative websites that align with your niche. The metrics, such as Trust Flow and Citation Flow, guide you in assessing link quality and domain credibility.

Furthermore, Majestic allows you to unveil competitor strategies through comprehensive backlink profile analysis, inspiring your own approach. Beyond analysis, the platform assists in maintaining link health by detecting potentially harmful links. With its insights extending to influencer identification and real-time tracking, Majestic equips you to fortify your link-building endeavors, fostering website authority, visibility, and SEO performance.

Pros

The new link graph lets users see tiers of links and analyze the competition better.
Majestic’s historic index feature is proven to be helpful for users when conducting link detox campaigns.
The platform has a user-friendly interface, making it easy to use and navigate.
It provides good link data volumes.

Cons

The data provided by Majestic is not entirely accurate.
Majestic can improve data downloading and exporting functionality.
The user interface is a bit outdated.
Majestic doesn’t offer a mobile app version of the software.

Majestic Pricing Plans

Plan	Yearly Price	Monthly Price
Lite	$41.67/month	$49.99/month
Pro	$83.33/month	$99.99/month
API	$333.33/month	$399.99/month

Respona

Website	Respona.com
Rating	4.8 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Link-building outreach platform

Respona streamlines the process of finding and connecting with potential link prospects, bloggers, and influencers. By combining AI-powered search capabilities with robust database integration, Respona identifies relevant opportunities based on your niche, ensuring precision in your outreach efforts.

Its intuitive platform facilitates the crafting of personalized outreach emails, enhancing engagement with your prospects. Moreover, Respona offers automated follow-up sequences, ensuring no opportunity slips through the cracks. With performance tracking and analytics, you can refine your strategy for optimal results. Respona redefines link building, providing a comprehensive toolkit that accelerates your outreach, nurtures relationships, and elevates your website’s authority through quality backlinks.

Pros

Respona allows users to find contacts from within and send emails automatically.
Users can edit and tweak the platform’s in-built templates.
The platform’s dashboard provides all the necessary information for effective link-building.
Users can track every link-building campaign and view metrics like the number of opportunities, open rates, reply rates, etc.

Cons

The platform can improve its contact search automation functionality.
Sometimes, Respona fails to find an email.
The tool’s standard plan offers limited credits.

Respona Pricing Plans

Plan	Price
Starter	$197/month, billed monthly
Unlimited	$399/month, billed annually

Hunter.io

Website	Hunter.io
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Email finder and marketing management solution

After finding the right website, you need to find the owner. You can go scouting on their social media accounts or let Hunter ‘hunt‘ it for you. You have to provide the name and domain associated with the person.

If you’d like to pitch a company website for link building, you provide its domain to find relevant emails associated with it.

Hunter also provides a Google Sheet add-on, which is a Godsend. Suppose you’ve collected the links of useful websites to pitch. The Google sheet add-on finds e-mails, complementary to those links, and adds them to the sheet.

This saves searching and copying time. You can pitch these prospects directly to build more backlinks.

Pros

Hunter.io’s user interface is super simplistic, with easy navigation and modern design.
The platform offers a helpful Chrome extension.
The free plan of Hunter.io is feature-rich, making it perfect for beginners.
It offers a vast library of pre-designed email templates belonging to different categories.

Cons

The platform doesn’t offer social media research tools.
Hunter.io doesn’t verify personal emails created via Outlook or Gmail.
The pricing plan of Hunter.io is quite expensive for beginners.
It doesn’t facilitate LinkedIn integration.

Hunter.io Pricing Plans

Plan	Yearly Price	Monthly Price
Free	$0	$0
Starter	$34/year	$49/month
Growth	$104/year	$149/month
Business	$349/year	$499month

NeverBounce

Website	www.neverbounce.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Real time email verification and email list cleaning service

Acquiring wrong emails is common. You send personalized e-mails to your prospects, only for them to be bounced. This slows down the link-building campaign.

But, there’s a solution. Upload the list of e-mails you have to NeverBounce. It checks each e-mail and tells you if it’s “valid”, “invalid” or “disposable”. Also, it duplicates e-mails so you have to pay for verification only once.

Neverbounce Email Verification — **NeverBounce Email Verification –** Best Tools for Small Business Link Building

To automate the whole process, you can add the Zapier integration to combine NeverBounce with Google Sheets. Then, it will automatically tell you if the e-mail you’ve got is right or not.

Note: You can automate half of your link-building campaign by connecting Google Sheets and NeverBounce. If you’ve already added the hunter.io extension, use Zapier filters to trigger the automation when you need it. This way, you only need to find and vet link prospects, and the next three steps will happen on their own.

Pros

NeverBounce is an easy-to-use link-building tool.
The platform lets users verify emails in bulk and an individual email address at a time.
The chances of bouncing an email are negligible with NeverBounce.
It’s the best email verification online tool in terms of accuracy.

Cons

Many users find NeverBounce an expensive tool.
The platform doesn’t facilitate PayPal payment options.
Sometimes, the tool provides unverifiable emails as a result.

NeverBounce Pricing Plans

Pay As You Go Rates

Emails	Price per email
up to 10,000	$0.008
up to 100,000	$0.005
up to 250,000	$0.004
up to 1,000,000	$0.003

Note: Its Enterprise Packages (Custom Price) includes email over 1,000,000.

Buzzstream

Website	www.buzzstream.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Influencer outreach management platform

BuzzStream is a comprehensive outreach and relationship management software designed to streamline and enhance the process of influencer marketing, link building, and PR outreach. It offers a range of tools and features that help individuals and businesses effectively manage their interactions with influencers, bloggers, journalists, and other online contacts.

For those involved in link building, it’s a common occurrence to visit a website and wonder whether your team has previously reached out to them. Alternatively, you might wish to get in touch with the author of the content.

Buzzmarker (BuzzStream’s extension for Google Chrome) comes to your aid by extracting contact details like social profiles and email addresses directly from the website, eliminating the need to navigate away. This tool proves invaluable in identifying connections across different websites.

Imagine this: You’re on the lookout to add new bloggers to your list. You visit a blog that features prominent bloggers in your field. Buzzmarker’s highlighting feature simplifies the process. It shows you which bloggers you’ve already established contact with and flags the ones that are new to you. This way, you can easily keep your connections up to date.

BuzzStream Link Building – Top Backlinks Websites

Buzzmarker allows you to compose and send e-mails right there by using their templates. Reaching out doesn’t get easier than this.

Pros

BuzzStream automatically conducts influencer research involving locating relevant contact information, social profiles, and site metrics.
The platform provides a unified workspace allowing all team members to work together on tasks, compare notes, and manage projects.
It allows users to manage and monitor all emails, tweets on social media, and status updates.
The tool allows users to select in-built templates or create them and compose a personalized message.

Cons

It merges multiple URLs from a single domain into the same record.
Sometimes, BuzzStream directly sends emails through users’ domain/IP.
The platform lacks responsive customer support.
The functionality of BuzzStream is pretty clunky, as users can’t add a link-building contact to more than one project or client.

BuzzStream Pricing Plans

Plan	Price
Starter	$24/month
Growth	$124/month
Professional	$299/month
Custom	starting at $999/month

HARO

Website	Haro-seo.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Earn links from strong domains

HARO, which stands for “Help A Reporter Out,” is a platform that acts as a bridge between journalists, bloggers, and other content creators seeking sources, and individuals or experts who can provide valuable insights for their stories.

Journalists often use HARO to find experts, quotes, and information to enhance their articles, reports, and news pieces. HARO helps them by pitching multiple users to provide them. This is how it works:

You upload your request to HARO.
It pitches people via email to find someone who can provide the information.
Interested people or websites can reply to the request.

But how does it help you?

Suppose you’re a software engineer with a blog about coding. You get a request for suggestions on top coding languages to learn in 2022. Reply to the request with your suggestions and they’ll link their content to your blog.

This is a brilliant method to acquire backlinks. Whatever your business is, look for relevant requests and provide insightful opinions for a backlink in return.

Pros

The platform can help users get links from high-quality sources.
It’s a great tool to build relationships with reporters and influencers.
With HARO, users can get exposure to their brand and website.
HARO helps users build authority and credibility in their industry.

Cons

With HARO, it can be time-consuming for the users to respond to reporters’ requests and track the correct contact information.
Sometimes users might get inundated with responses from individuals who aren’t a good fit for their business.
Without screening, any random person can quickly sign up to become a source on HARO.
With HARO, users also need to look out for questionable queries.

HARO Pricing Plans

Plan	Price
3 qualifying links	$975
7 qualifying links	$1,995

Link Whisper

Website	LinkWhisper.com
Rating	4.6 out of 5
Free Trial	Not Available
Platforms supported	WordPress Plugin
Best For	Internal linking automation & SEO optimization

Link Whisper is a smart internal linking tool that uses AI to suggest relevant links inside your content, making the process quick and simple. It also gives useful reports like the Orphaned Content Report, which shows pages with no internal links. Features like the URL Changer automatically fix links when URLs change, and bulk editing saves a lot of time on large websites. Overall, it’s a handy tool to improve site structure and SEO. It helps boost page visibility, improves user navigation, and makes managing links effortless even on large, complex sites.

Pros

AI-powered link suggestions
Orphaned Content report to fix hidden pages
URL Changer prevents broken links
Bulk editing saves time on large sites
Improves SEO and user experience

Cons

Only works on WordPress
No free trial available
Can slow down very large sites if not optimized

Link Whisper Pricing

Plan	Price
1 Site License	$77 / year
3 Sites License	$117 / year
10 Sites License	$167 / year

Conclusion

In the ever-changing realm of digital marketing, mastering link building is crucial. Our exploration of top link-building software tools reveals how these tools empower marketers for greater visibility and growth.

From Ahrefs’ insights to BuzzStream’s outreach, each tool simplifies prospecting and relationship-building. This synergy of human and tech prowess reshapes link building, making it strategic and impactful.

Whether you’re an SEO pro or a newbie, these tools pave the way to stronger online presence. As you navigate the dynamic SEO landscape, let these tools catalyze your strategies and drive your digital success.

FAQ

What are link building software tools?

Link building software tools are digital solutions designed to assist marketers and businesses in identifying, acquiring, and managing backlinks to enhance their website’s online presence and search engine visibility.

Which are the top backlink tools to use in 2023?

SEMRush, Ahrefs, Moz Link Explorer, and Majestic are some of the best link building tools you can use in 2023.

Are these tools suitable for beginners?

Absolutely. Many link building software tools offer user-friendly interfaces and step-by-step guidance, making them accessible and effective for both beginners and experienced marketers.

Why should I use link building software tools?

Link building software tools streamline the process of finding potential link opportunities, reaching out to website owners, and managing relationships, saving time and effort while optimizing link-building strategies.

What is the best link building strategy?

Creating high-quality, valuable content that naturally attracts authoritative backlinks is often considered the best link building strategy.

How can you make your backlinks stronger?

You can make your backlinks stronger by obtaining them from authoritative and relevant websites within your niche.

How do link building software tools help with outreach?

Link building tools facilitate outreach by automating email communication, tracking responses, and assisting in personalized follow-ups, thereby streamlining the process of building relationships with website owners.

September 5, 2025

Top Backlink Checker Tools in 2025 – Free and Paid

Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks.

What is a backlink?

A backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. Backlinks play a crucial role in the way search engines rank websites. When a website links to another website, it acts as a “vote of confidence” for the linked website and tells search engines that the content on the linked website is valuable and relevant.

Backlinks can be classified into two types:

Dofollow: Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings.

Nofollow: Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website.

Backlinks are Important for Several Reasons:

Search Engine Rankings: Backlinks are one of the most important factors that search engines like Google use to rank websites. Websites with a higher number of high-quality backlinks are more likely to rank higher in search engine results.
Referral Traffic: Backlinks can also drive referral traffic to your website. When a user clicks on a link to your website from another website, they are directed to your site, which can increase your website’s traffic.
Credibility and Authority: Backlinks can also help to establish credibility and authority for your website. When other websites link to your site, it is seen as a vote of confidence in the quality of your content and the authority of your website.
Branding: Backlinks can also help to improve your website’s branding. When other websites link to your site, it can increase your website’s visibility and make it more likely that users will remember your brand.

Backlink checker tools are an important part of any website owner’s SEO strategy. These tools allow users to analyze the backlinks (incoming links) pointing to their website or to a competitor’s website. With the help of backlink checker tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. With so many backlink checker tools available online, it can be difficult to choose the best one. In this blog, we will take a closer look at some of the top backlink checker tools available and what makes them stand out.

Best Backlink Checker Tools To Use in 2025:

UberSuggest
SE Ranking
Seobility
Linkody
Serpstat
Semrush
Majestic SEO
Rankwatch
Ahrefs
BuzzSumo
SEO SpyGlass
Google Search Console
Open Link Profiler
LinkMiner
Moz Link Explorer

UberSuggest

WEBSITE	UBERSUGGEST.ZENDESK.COM
Rating	4.4
Free Trial	Yes
Best For	keyword research

Ubersuggest (by Neil Patel) is a sophisticated SEO application for professionals and amateur researchers, that is capable of supporting the analysis of keywords, backlink analysis, and site scoring. Great for marketers and content creators, it capitalizes on its power to boost online findability and develop content strategies.

Offering a plethora of features, Ubersuggest tackles many aspects of SEO including competitor analysis, domain suggestions, and search volume patterns. Its easy-to-use interface makes it accessible to beginners, but is also capable of professional use with high-end tools. A powerful tool to achieve SEO success, by being able to deliver practical insights.

Some of the Top Features of UberSuggest are:

Identifies content competing for backlinks, and identifies potential backlink opportunities.
Builds out of keyword generation, incorporating metrics such as search volume, competition, and seasonality.
Monitors how words(keywords) rank for a given set of time frames as well as normalized term position analysis.
Analysis of SEO health and provides targeted actionable advice on how to enhance SEO.
Reveals the keyword strategy of the competitors as well as their backlink profile to use for comparison.
Real-time keyword information for Google, YouTube, and Amazon is available for advanced keyword discovery.

Steps to Check Backlinks Using UberSuggest

Step 1: Get free access to the Ubersuggest website and sign up for an account.

Step 2: Just type the keyword or area of focus in the search box.

Step 3: Examine the reports created, such as keyword suggestions, backlinks, and site audit data.

Step 4: Include filters for more specific narrowing your search according to specified criteria (i.e., location, language).

Step 5: Use the rank tracking feature to monitor your keyword position updates over time.

Pricing Plans

Plan	Pricing
Individual	$12/month
Business	$20/month
Enterprise	$40/month

SE Ranking

WEBSITE	SERANKING.COM
Rating	4
Free Trial	Yes
Best For	Competitor analysis, Keyword tracking, and on-page SEO

SE Ranking is a full SEO engine that offers all the necessary tools needed for performing keyword and rank analysis, for performing competitor analysis, for performing website audits, and for tracking backlinks. Founded in 2013 by Valery Kurilov, it is accessible to users of diverse experience levels, from newbies to experts.

SE Ranking, known for its simplicity of use, and providing functionalities that are both numerous and powerful, includes a variety of SEO and PPC strategies. The platform is useful information to help achieve search ranking improvements, implement optimal website performance, and keep an eye on competitors in a consistent manner, which is a versatile tool that can help businesses and marketing practitioners with an online advantage.

Some of the Top Features of SE Ranking are:

Monitors Google, Bing, and Yahoo rankings on mobile and desktop, and provides data about SERP features
Track the SEO PPC of the competitor like keyword, Google Ads log up to 20 competitors.
Reveals technical SEO issues at the page and subdomain levels and outputs to remediate priorities.
Executes backlink profile analysis that allows users to formulate a better strategy for implementing backlinking tactics and to discover the backlinking activity of their competitors.
Offers local rank tracking, reputation management, and Google Business Profile integration.
Can be easy to comprehend and filter data as well as to interpret data by using an intuitive interface.

Steps to Use SE Ranking

Step 1:Create an account on the SE Ranking website. A 14-day free trial is available for new users.

Step 2:State the websites or the website you want to be analyzed (e.g.

Step 3:It is possible to not only seize the opportunity but also assess the competitive field through a shopping tool, equipped with keywords.

Step 4: In the Rank Tracker, it is determined how successful your keywords are.

Step 5: Perform audits to determine technical factors that would impact your site’s search engine optimization (SEO) health.

Step 6: Check out what your competitors are doing with the Competitor Research app.

Step 7: The meaning of “clinical data” is often used broadly to consist of information used to assist in the diagnosis, scientific treatments, treatment of illnesses, and monitoring of a patient’s condition.

Pricing Plans

Plan	Pricing
Essentials	$65/month
Pro	$119/month
Business	$259/month

Seobility

WEBSITE	WWW.SEOBILITY.NET
Rating	4
Free Trial	Yes
Best For	improving search engine rankings

Seobility is an integrated SEO tool that can optimize a website conveniently by offering several features. It grew from a free tool in 2013 to become a professional platform for freelancers, agencies and enterprises of any size. Seobility contributes to a lift in search engine rankings by providing performance tools for keyword analysis, backlinking tracking, and website analysis. Thanks to its ease of use and powerful analysis, users can strengthen their SEO plans, address technical problems, and increase internet visibility effectively.

Some of the Top Features of Seobility are:

Technical & Meta, Structure, and Content are beneficial to users in correcting meta description, internal linking, content duplication, and others.
The keyword performance of the website can be tracked by users on both desktop and mobile platforms. The tool delivers information about the search engine results page positions as well as provides suggestions for optimization, also based on a scan of on-page factors.
This capability enables the users to keep track of their link profile and the profile of their competitors. It offers comprehensive statistics for follow/nofollow links, and referring domains, and it also identifies opportunities for acquiring inbound links.
Seobility assists users in finding the right keywords by analyzing the search volume, the level of competition, and the URLs of the top-ranked web pages for a given term. This tool is essential for optimizing content strategies.
The term frequency-inverse document frequency-based tool can used to optimize the content for targeted keywords through the analysis of the content’s usage within an extended number of web pages.
Therein, users can infer competitors’ keyword and backlinks strategies, leading to the discovery of gaps and their potential for optimization.
Agencies can personalize reports with branding, which simplifies the delivery of results to clients.

Steps to Use Seobility

Step 1: Create an account on the Seobility website

Step 2: Plan redesigned GNS3 Landfill Baker, Timberson, and Burton reference maps.

Step 3: To perform an audit to identify technical problems and to get a recommendation for optimization.

Step 4: Track keyword rankings by entering relevant search terms.

Step 5: Take advantage of backlink analysis to understand your backlink profile as well as your competitor’s backlink profile.

Step 6: Definitions of newly introduced terms and an evaluation of their effectiveness in steering traffic are given.

Pricing Plans

Plan	Pricing
Premium	$50/month – 14 day free trial
Agency	$200/month

Linkody

WEBSITE	WWW.LINKODY.COM
Rating	4.8
Free Trial	Yes
Best For	Backlink monitoring and management

Linkody is an advanced backlink monitoring tool. It helps business and SEO professionals manage their link profiles effectively. Launched in 2012, it enables real-time tracking, detailed reporting, and deep analysis for easy link management. It is useful for optimizing the link-building campaigns of users so that they track gained or lost backlinks and assess the quality of links in order to achieve better search rankings. With its intuitive interface and automated insights, it simplifies backlink monitoring, making it a valuable asset for marketers, agencies, and website owners aiming to enhance their SEO performance and online visibility.

Some of the Top Features of Linkody are:

Provides new and lost backlinks in real time to notify users about their link profile.
A great competitor backlink checker that allows you to check competitors’ strategies of backlinks, which will help the user get a link-building opportunity.
Automatically generates and submits the disavow list to Google to make it easier to disavow bad backlinks.
Assess the quality of backlinks through metrics Domain Authority and Spam Score.
White-label reports with tailored data visualization for clients or stakeholders.
Backlink changes will be sent through alerts to be updated on time.
Google Analytics, Moz, Ahrefs, and Majestic are some of the deep insights connected with this tool.

Steps to Use Linkody

Step 1: Create an account on the Linkody website. A free trial may be available for new users.

Step 2: Enter the domain to be monitored.

Step 3: Monitor your backlinks through the dashboard, status (active or broken), and then the quality of backlinks.

Step 4: Research a competitor’s backlinks and establish potential opportunities from your link-building strategy.

Step 5: Find toxic backlinks and utilize the automated disavow feature to keep your backlink profile healthy.

Step 6: Offer customizable reports with insights to clients or team members.

Pricing Plans

Plan	Pricing
Webmaster	$14.90/month
Advanced	$24.90/month
Pro	$49.90/month
Agency	$99.90/month
Agency XL	$153.90/month

Serpstat

WEBSITE	SERPSTAT.COM
Rating	3.9
Free Trial	Yes
Best For	Improve your website’s visibility and search engine rankings

Serpstat is an all-rounded SEO and marketing platform that could help boost web presence through such powerful features in one place, starting from original keyword research to the comprehensive module of keyword, competitor, and backlink analyzing site-auditing capacities. Serpstat is all-inclusive so it finds its application on any scale as it provides various insights to ensure better search results and fine-tune digital strategies. This helps marketers, agencies, and businesses better optimize their SEO efforts with an easy-to-use interface and a data-driven approach to staying ahead in the ever-competitive online landscape.

Some of the Top Features of Serpstat are:

The Serpstat keyword database is enormous and covers more than 7.53 billion keywords, thus giving its users the ability for a thorough keyword analysis.
Enables users to carry out their analysis of competitors’ activities, including keywords and backlinks.
The site audit tool of Serpstat reviews the site’s performance, identifying technical issues such as broken links and duplicate content. It provides actionable insights to help optimize a site for overall SEO health improvements.
The rank tracking feature enables the user to check how their website has performed for some specific keywords during a period.
Agencies can create reports that are customizable and include logos. This will be of great use in presenting data to clients professionally.

Steps to Use Serpstat

Step 1:You create an account on the Serpstat site. Free trials may be given to brand-new users.

Step 2: Add any website or websites to be analyzed by you.

Step 3:Using the keyword research tool, you can find relevant keywords and evaluate their potential.

Step 4: Use competitor analysis options to understand the strategy of competitors.

Step 5: The site audits will point out all technical problems found, along with suggestions for improvement.

Step 6: The rank tracking option can be used to see how keywords perform over time.

Pricing Plans

Plan	Pricing
Individual	$59/month
Team	$119/month
Agency	$479/month

Semrush

Official Website	www.semrush.com
Rating	4.7/5
Free Trial	7-Days
Best For	Generating high-level backlink reports and domain summaries

SEMRush is an incredible tool for the purpose of backlink checking. It has many services available for a content marketer to use from. Semrush provides various graphical and tabular summaries of your backlink profile: ranging from industry, country, top-level domain to attribute, type, anchor text and authority score. You can monitor various competitor websites and get comprehensive data about the links.

SEMRush is quite an expensive tool. Yet it can be considered as a quality for money product. SEMRush provides the results from the database of more than 160 billion backlinks.

Some of the Top Features of Semrush are:

Allows the comparison between the backlink profile of multiple pages.
Enables the user with the service of domain-specific ranking-based keywords.
Helps in keyword research.
Allows easy access to the backlink profile and its management.

Steps to Check Backlinks Using Semrush

Step 1: Visit the Semrush website and sign in to your account. If you do not have an account, create one by clicking on the “Sign Up” button.

Step 2: Once you have logged in, click on the “Backlink Analytics” option from the left-hand side menu. In the search bar, enter the URL of the website you want to check the backlinks for.

Step 3: Once Semrush has finished analyzing the website, it will generate a report of all the backlinks pointing to the website. You can analyze the result and make your backlink strategy.

Step 4: Now use the filters available in Semrush to view specific types of backlinks, such as dofollow or nofollow, backlinks from a specific domain, etc.

Pricing Plans:

Semrush offer three pricing plans that includes Pro, Guru and Business. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save upto 17%)
Pro	$119.95 monthly	$99.95 monthly
Guru	$229.95 monthly	$191.62 monthly
Business	$449.95 monthly	$374.95 monthly

Majestic SEO

Official Website	www.semrush.com
Rating	4.7/5
Free Trial	7-Days
Best For	Generating high-level backlink reports and domain summaries

Majestic - Backlink Analysis Tool — Majestic – Backlink Analysis Tool

Majestic SEO is a backlink analysis tool that has been providing valuable insights into website backlink profiles since its inception in 2004. The tool was founded by Alex Chudnovsky and has since become a go-to resource for SEO professionals and online businesses.

It provides a thorough analysis of the number, quality, and type of backlinks a website has. It gives users a clear understanding of their backlink profile. This information is crucial in determining the health of a website’s backlink profile and identifying areas that need improvement.

Features of Majestic SEO

It tracks the history of backlinks and allows you to monitor changes and keep track of your link-building progress.
It has a historical link index that provides access to millions of backlinks.
The Site Explorer feature allows you to explore and analyze the backlink profiles of other websites.
Provides a detailed analysis of the context of backlinks, such as the anchor text, target page, and source page.
It uses the Trust Flow and Citation Flow metrics to determine the quality of backlinks.
Provides a detailed analysis of the backlinks of a website, including the number, quality, and type of backlinks.

Steps to Check Backlinks Using Majestic SEO

Step 1: The first step is to create an account with Majestic SEO. Click on the sign up for free button to create an account with Majestic. You can purchase any paid plan depending on your needs. It provides a 7-day money-back guarantee, so If you’re unsatisfied then you can cancel your subscription with a full refund.

Step 2: Once you have an account, log in and enter the URL of the website you want to analyze. After entering the URL, wait for a while to fetch the details of the website.

Step 3: Majestic SEO will display a detailed analysis of the backlink profile of the website, including the number of backlinks, the quality of the links, and the types of links. This information is useful in understanding the nature and purpose of backlinks and identifying potential link-building opportunities.

Pricing Plan:

Majestic offer three pricing plans that includes Lite, Pro and API. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price
Lite	$49.99 per month	$41.67 per month
Pro	$99.99 per month	$83.33 per month
API	$399.99 per month	$333.33 per month

Rankwatch

Official Website	www.rankwatch.com
Rating	3.7/5
Free Trial	Offers Free Backlink Checker Tool
Best For	Conducting a detailed backlink analysis of any website including competitors

Rankwatch is another great backlink checker tool which is completely Free. It provides a detailed report for any of your submitted URLs. The user needs to just enter the URL and the detailed report on the backlink profile will appear. This includes parameters like no-follow and do-follow backlinks, link acquisition trend, referring domains, anchor text, backlinks distribution, etc. Plus, you can view past data as well. Additionally, Rankwatch also provides other SEO tools like keyword rank tracking, website analyzer and mobile-friendly checker.

Some of the Top Features of Rankwatch are:

The Backlink Overview dashboard gives you a summary of your backlink profile.
Track the number of unique referring domains linking to your website and get detailed insights.
Allows competitors’ backlink analysis reports.
Obtain the Anchor Text report to see all of your backlinks’ related anchor text.
Provides complete services related to backlink analysis.

Steps to Check Backlinks Using Rankwatch

Step 1: First of all you need an account with Rankwatch. This is a paid service, but they do offer a 14-day free trial. You can use your Gmail to log in and access the free trial.

Step 2: Once you have an account, you need to add your website. You can do this by clicking on the “Add Website” button on the dashboard.

Step 3: Enter the URL of your website and click on “Add Website”. This will take you to the next step where you need to verify your website ownership. There are two methods to verify website ownership, either through Google Search Console or by uploading an HTML file. Choose the method that works best for you.

Step 4: Once you have verified your website, you can monitor your backlinks. To do this, click on the “Backlinks” tab on the dashboard. You will see a list of all the backlinks to your website.

Step 5: It allows you to filter and analyze your backlinks. You can filter the backlinks by date, status, and type. You can also check the link authority, link quality, and anchor text of each backlink.

Pricing Plan:

Rankwatch Backlinks Analyzer tool is completely Free to use.

Ahrefs

Official Website	Ahrefs.com
Rating	4.7/5
Free Trial	Not Available
Best For	A widely used link checker utilizing one of the biggest backlink databases

Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.

You can also use Ahrefs to analyze the backlinks of your competitors, identify link building opportunities, monitor the quality of your own backlinks, and keep track of changes to your backlink profile over time. It has a lot of filters and advanced options to sort, filter and analyze backlink data. Ahrefs also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks. Additionally, Ahrefs also provides other SEO tools like keyword research, content analysis, and rank tracking.

Some of the Top Features of Ahrefs are:

Monitoring the growth and declination of backlink profiles.
Allows the user with the option of getting detailed breakdown reports on targeted competitors’ backlink profiles.
Allows the user with a keyword searching facility.
Also enables the user with the facility of a website authority checker.

Steps to Check Backlinks Using Ahrefs

Step 1: Go to the Ahrefs website and log in to your account. If you don’t have an account, sign up for an account by choosing any plan that suits your needs.

Step 2: Once you’ve logged in to your account, then navigate to the Site Explorer tab in the Ahrefs dashboard. Type the URL of the website you want to check backlinks for in the search bar and press enter.

Step 3: Ahrefs will generate a report that contains information about the website, including backlinks. Scroll down to the “Backlinks” section and you will see a list of all the backlinks pointing to that website.

Step 4: Now click on each backlink to see more information about the linking website, Domain Rating (DR), the number of referring domains, and the anchor text used. You can use the filters to show only do-follow backlinks or backlinks from specific domains.

Pricing Plan:

Ahrefs backlink checker is a premium tool not available for free of cost. They don’t have the option of purchasing a single tool. Instead, the whole toolset is available at a single price. Ahrefs free backlink checking tool is limited to some limit. The pricing plan starts from $99 per month.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

BuzzSumo

Official Website	Buzzsumo.com
Rating	4.5/5
Free Trial	30-Days
Best For	Content marketers

BuzzSumo is a leading backlink analysis tool that was founded in 2014 by Henley Wing and James Blackwell. Companies such as Hubspot, 99designs, and GetApp have used BuzzSumo to gain valuable insights into their online presence and optimize their content marketing efforts.

This innovative tool provides a comprehensive overview of the most popular and shared content across various platforms such as Facebook, Twitter, and LinkedIn. Its ability to analyze backlinks and provide insight into the quality and relevance of these links. This information is crucial in the world of search engine optimization (SEO), as backlinks play a significant role in determining a website’s ranking in search results.

Features of BuzzSumo

You can compare your backlink profile with your competitors, and get a better understanding of your online presence relative to others.
The tool analyzes the quality of the links based on factors such as relevance and authority.
It provides a detailed overview of the websites linking to a user’s website, the number of links, and the domains linking to the site.
Provides a breakdown of the anchor text used in the backlinks that helps you understand the context in which the site is being linked to.
Analysis of the domain authority of the websites linking to your site, and give an idea of the impact of this on the search engine rankings.
Real-time alerts to receive notifications when new backlinks are added.

Steps to Check Backlinks Using BuzzSumo

Step 1: Go to BuzzSumo’s website and log in to your account or sign up for a 30-day free trial. You can use your Facebook account or email address to sign up for the account.

Step 2: Once you’re logged in, enter the URL of the website you want to check backlinks for in the search bar.

Step 3: After hitting the “search” button, BuzzSumo will display a report of the website’s backlinks. The report will show the number of backlinks, their source, and the domain authority of each source.

Step 4: You can sort the backlink report by the number of backlinks, domain authority, and the date the links were first discovered. You can also filter the results to show only the most authoritative backlinks.

Pricing Plan:

BuzzSumo offers a Free plan and three pricing plans that includes Pro, Plus and Large. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 20%)
Pro	$99 per month	$79 per month
Plus	$179 per month	$139 per month
Large	$299 per month	$239 per month

SEO SpyGlass

Official Website	www.seospyglass.com
Rating	4.0/5
Free Trial	Not Available
Best For	A tool that can cover all aspects of backlink analysis

SEO SpyGlass is a backlink checker tool that allows users to analyze the backlinks of any website. It provides detailed information on the backlinks such as link URL, anchor text, the page rank of the linking page, and more. It can help to identify the backlinks that are potentially harmful for the website and take action to remove them.

SEO SpyGlass also allows you to compare your backlink profile with that of your competitors. It also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks.

Additionally, SEO SpyGlass also provides other SEO tools like keyword research, competitor analysis and more.

How to Use SEO SpyGlass

Some of the Top Features of SEO SpyGlass are:

A large collection of current and active backlinks.
The most comprehensive analysis of backlink quality (with more than 50 SEO metrics).
Compare up to 5 websites’ backlinks simultaneously.
Fast and convenient data exports
PDF and HTML White-label backlink reports are available.
The Task Scheduler can be used to automatically run link checks at the desired time and date.

Steps to Check Backlinks Using SEO SpyGlass

Step 1: Visit the website of SEO SpyGlass and download and install SEO SpyGlass on your computer.

Step 2: Once the software is installed, Open the software and click on the “New Project” button. Enter the website URL for which you want to check backlinks.

Step 3: Click the “Start Scan” button to start the backlink analysis process. Wait for the analysis to complete, which might take a few minutes depending on the number of backlinks.

Step 4: Once the analysis is complete, you’ll see a list of backlinks for the website. You can view information about each backlink, such as the link’s URL, anchor text, and link quality.

Pricing Plan:

SEO SpyGlass backlink checker tool has three different versions. The normal version is available for free with limited access. Another options provided by SEO SpyGlass are paid version, different options available with different rates and services. Pricing details given below:

Plans	Yearly Price
Free	$0 per year
Professional	$99 per year
Enterprise	$199 per year

Google Search Console

Official Website	Search.google.com/search-console/welcome
Rating	4.8/5
Free Trial	Completely Free
Best For	Source of raw backlink data

Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that allows users to monitor and maintain their website’s presence in Google search results. One of the features it offers is backlink checking, which allows users to see a list of the websites linking to their own website.

Google Search Console only shows a limited number of backlinks and it’s not as detailed as other backlink checker tools. But it is a valuable resource that can help you understand where your site is getting links from and to monitor links that may be potentially harmful for your website.

It also allows you to see the total number of links, the number of links with specific anchor text, and links from internal and external pages. Additionally, It also allows you to check the links that Google has indexed and if there are any links that Google has marked as potentially harmful.

Google Search Console also provides other features like, tracking the website’s search engine performance, crawl errors, security issues, and more.

Some of the Top Features of Google Search Console are:

Allows users to see a list of the websites linking to their own website.
Assessing site performance.
Following backlink profile.
Monitoring well-performing pages.
GSC allows you to monitor links that may be potentially harmful for your website.
Provides information about the rank of the page as per Google and the number of views.

Steps to Check Backlinks Using Google Search Console

Step 1: Visit the Google Search Console website and log in to your account. If you haven’t set up your account yet, you can use your Google account to log in.

Step 2: Once you have logged in, you will see a list of the websites that you have linked to your Google Search Console account. Choose the website property for which you want to check the backlinks.

Step 3: On the left-hand side of the screen, click on the “Links” option. This will take you to the “Links” section of your website property in the Google Search Console.

Step 4: In the “Links” section, you will see a list of backlinks that Google has found for your website. This report will show you the number of links and the domains linking to your website.

Step 5: Take a look at the list of backlinks and analyze them. You can see the source of the links and the anchor text used for the links. This information will help you understand the type of links pointing to your website and the quality of those links.

Pricing Plan:

It is completely Free.

Open Link Profiler

Official Website	Openlinkprofiler.org
Rating	3.8/5
Free Trial	Completely Free
Best For	Free backlink checker tool

Open Link Profiler is a free and intuitive backlink analysis tool that is designed to help website owners. It also helps digital marketers and SEO experts to monitor the health and quality of their backlinks. It offers a comprehensive and up-to-date view of all the backlinks that point to your website. you can identify and resolve any potential issues that could harm your online presence and search engine rankings.

OpenLinkProfiler has the ability to identify potentially toxic links. These are links that come from unreliable or spammy sources and can negatively impact your search engine rankings. With this tool, you can quickly and easily identify these toxic links and take action to remove them. You can ensure that your website remains healthy and secure.

Features of Open Link Profiler

It gives an estimate of the domain authority of the sites that link to your website.
An analysis of the anchor text used in your backlinks and give you insight into the keywords that your links are associated with.
Detailed reports about your backlink profile, most valuable links, and the sources of your backlinks.
Ability to identify potential toxic links that could harm your online presence and search engine rankings.
Quick overview of the number of links, source of the links, anchor text used, and PageRank of the linking site.
It always provides the latest information about your backlink profile.

Steps to Check Backlinks Using Open Link Profiler

Step 1: To start using OpenLink Profiler you don’t need to create an account. You only need to visit the website and enter the domain which you want to analyze.

Step 2: Before entering the domain name, make sure that you don’t use http, https, or www prefixes with your domain. Now click on the get backlink button.

Step 3: As soon as you click the button, it will start fetching the backlink associated with your website. It provides data such as the number of backlinks, source of the links, anchor text used, and PageRank of the linking site.

Pricing Plan:

OpenLinkProfiler is Free to use.

LinkMiner

Official Website	Mangools.com/linkminer
Rating	4.3/5
Free Trial	10-Days
Best For	Analyze backlinks with all vital details

LinkMiner is a tool offered by Mangools for analyzing and monitoring backlinks for your website. It is trusted by businesses like Airbnb, Adidas, and Skyscanner. This tool provides detailed information on the quality and quantity of backlinks and helps you to better understand your link-building efforts. It has the ability to perform in-depth backlink analysis.

With this tool, you can view detailed information about each backlink, including its source, anchor text, target URL, and Moz Domain Authority. It can help you to better understand the value of each backlink and identify any potential problems. This can be broken links or spammy backlinks that could harm your website’s reputation.

Features of LinkMiner

Determines the quality of a website’s backlinks and identifies potential link spam.
It analyzes the backlinks of a website or web page to identify its link profile.
Provides information on the domain’s authority, popularity, and trust.
Gives insights into the anchor text used in backlinks to understand the linking strategy.
You can easily Compare the link profile of a website with its competitors to identify gaps and opportunities.
It helps in identifying broken links or low-quality links and provides a process for removing them.

How to find competitors’ backlinks you can replicate easily in LinkMiner

Steps to Check Backlinks Using LinkMiner

Step 1: Visit the website of LinkMiner by Mangools, and choose the appropriate plan according to your need. If you’re not sure about the product then you can choose a 10-day free trial. Create an account and log in to your account.

Step 2: Enter the URL of the website you want to analyze in the search bar. Once the analysis is complete, you will see a list of all the backlinks for the website. You can filter the results based on various criteria like Link Quality Score, Domain Authority, Page Authority, and Referral Traffic.

Step 3: Evaluate each backlink and its associated metrics to understand the quality of the links. Look for links with high Domain Authority and Page Authority scores, as well as high Trust Flow and Citation Flow scores.

Pricing Plan:

LinkMiner offers three pricing plans that includes Mangools Basic, Mangools Premium and Mangools Agency. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 35%)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Moz Link Explorer

Official Website	Moz.com/link-explorer
Rating	4.1/5
Free Trial	30-Days
Best For	Highly accurate tool to check the backlinks of your site and competitors

Moz is a suite of search engine optimization (SEO) tools designed to help you improve your website ranking and visibility on search engines like Google. It is trusted by companies such as Trivago, Zillow, Razorfish, etc. One of the key features of Moz is its Link Explorer tool, which helps you to understand the quality and quantity of backlinks pointing to your website.

Moz Link Explorer is a backlink analysis tool that provides a comprehensive view of the backlinks and identifies the most important ones. The number and quality of backlinks pointing to a website determine its visibility in search engine results pages. This tool provides detailed information about each backlink, including its source, anchor text, spam score, domain authority and page authority. It also allows you to compare your backlink profile with your competitors and monitor changes in backlinks.

Features of Moz Link Explorer

Gives a summary of the total number of links, linking domains, and top-linked pages on a website.
A database of backlinks that enables you to see who is linking to your site, what anchor text they are using, and more.
Allows you to find common links between websites, including your competitors.
It grades the quality of a website’s backlinks based on various factors, such as relevance and authority.
It identifies potentially harmful or spammy links that could be hurting a website’s SEO efforts.
The ability to track the progress of link-building campaigns and monitor changes in a website’s backlink profile.

Steps to Check Backlinks Using Moz Link Explorer

Step 1: Search for the website of Moz Link Checker on Google and visit its website. Navigate on the Moz Link Checker.

Step 2: Once you logged in to your account, navigate to the “Link Explorer” tab to access your backlink data. Enter the URL of the website which you want to analyze.

Step 3: As soon as you click on the “Analyze” button, it will show you all the backlinks pointing to the site. It also shows you the relevant metrics such as the Page Authority (PA) and Domain Authority (DA) of the linking domains.

Pricing Plan:

Moz Pro offers four pricing plans that includes Standard, Medium, Large and Premium. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 30%)
Standard	$99 per month	$69 per month
Medium	$179 per month	$125 per month
Large	$299 per month	$209 per month
Premium	$599 per month	$419 per month

Conclusion

Backlink checker tools are essential for any website owner looking to improve their search engine rankings and monitor their backlink profile. By using these tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. The most popular backlink checker tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic, Google Search Console, Open Link Profiler, and LinkMiner. While some of these tools are free, others come with a cost. When choosing a backlink checker tool, it is important to consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information. Remember to use multiple tools and to manually review your backlink profile for any suspicious or irrelevant links.

FAQ

What are some free backlink checker tools?

There are several free backlink checker tools available online, including Moz Link Explorer, Google Search Console, SEMrush Backlink Analytics, Ahrefs Webmaster Tools, Majestic, Open Link Profiler and Link Miner are some free backlink checker tools. However, please note that the free versions of these tools might have some limitations on the number of backlinks or the frequency of checks.

Which SEO tool is best for finding backlinks to the website?

SE Ranking, Sitechecker, RankActive, Ahrefs, Coupler.io, and BuzzSumo are some of the best tools for finding backlinks.

What are the benefits of using a backlink checker tool?

Backlink checker tools can help users identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. Additionally, they can help identify and remove any low-quality or potentially harmful links that may be impacting a website’s search engine rankings.

Is the backlink checker safe to use?

Backlink checkers are generally safe to use, but it is important to use a reputable tool from a reputable company.

What should I look for when choosing a backlink checker tool?

When choosing a backlink checker tool, users should consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, users should ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information.

Can a backlink checker tool identify all of the backlinks pointing to my website?

Not all backlink checker tools have access to the same data, so it’s possible that some backlinks may not be identified by a particular tool. Additionally, some backlinks may be hidden or not publicly accessible. It’s important to use multiple backlink checker tools to get a more comprehensive view of your backlink profile.

Can a backlink checker tool detect if any of my backlinks are harmful?

Many backlink checker tools work as backlink quality checkers and will help you identify potentially harmful links based on factors such as the linking website’s domain authority, the anchor text used, and the relevance of the linking website to your own.

February 19, 2025

How to Check for Backlinks of a Website?
Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. This is why having more backlinks to your website gives it an edge over others in a similar domain.

Spending on SEO is a good practice, only until it helps you rank better. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. This is where backlink searching tools come in handy. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications. It also helps escape de-indexing of your website and saves it from negative SEO.

Competitor Backlink Analysis

Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors. By doing this, you can assess the competition in the industry that you’re part of, and analyze what makes others rank better than you. You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website.

How to Perform a Competitor Backlink Analysis?
- Make a list of your competitors from the industry or domain. You can use various tools including Alexa’s Audience Overlap tool to do this.
- Mark the number of backlinks for each competitor. You can do this using various site comparison tools.
- Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.
- Analyze the linking sites to identify which of them are driving higher traffic to your competitor’s websites. You can also link to common backlink websites using the saved list.
- Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.
Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis.

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Moz Pro
SEMRush
Ahrefs Backlink Checker
LinkMiner
BuzzSumo

Moz Pro

Moz Pro Backlink

Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. It also allows you to monitor where your competitors earn their links and helps you fix broken links to your site, improving the quality. Moz Pro can do more than just check for backlinks, including researching for quality content and analyzing other SEO elements.

Features Offered by Moz Pro
- Moz Pro helps you detect spam links to your sites and hence improve the quality of backlinks for better SEO.
- Analyze full anchor text and see how other websites are linking to your website, and also check domain authority, page authority, and spam with a spam checker.
- Analyze links in real-time and find when your website is gaining and losing links, and also discover who links with your competitors.
- Research top performers, your competitors and compare your content to see how you can rank better in SEO, and google search.
- For finding backlinks, Moz Pro has a very simple interface where all you need to do is signup and enter the URL that you need to check the backlinks for.
Searching for Backlinks
- Create a Moz account to access and utilize SEO tools and verify your email.
- Enter the URL of the website or the page that you wish to search for backlinks.
- Get complete URL analysis with not just the backlinks, but also other SEO data.
SEMRush

SEMRush is a tool that offers quality backlinks and also helps you check for them along with enhancing your SEO ranking. It helps you build SEO friendly links and improve outreach, and is an acclaimed tool for that matter. SEMRush also flaunts the world’s largest Backlink Index, with public updates every 2 days. Moreover, it offers you Backlink Analytics, Gaps, and Audit with a unique suite and a lot more functionality than other Backlink searching tools.

Features Offered by SEMRush
- The Backlink Analytics provides you with research and insights into your competitions along with backlink opportunities and a clean link profile.
- Compare backlink profiles with the Backlink Gap tool and benchmark backlink profiles of different domains and assess your situation.
- SEMRush also offers to audit your backlink profile, and helps you get rid of toxic links with backlink monitoring and analysis.
- SEMRush allows you to brand, schedule, and white-label your data and also build custom pdf reports.
- Search for backlinks, filter them, identify toxic backlinks with markers, and use other backlink filters and integrations.
Ahrefs Backlink Checker

Ahrefs Backlink Checker

Ahrefs Backlink Checker is an all in one SEO analysis tool which offers a powerful and robust backlink checker. It possesses the most powerful web crawler with an accumulation of 24.71 trillion links and 170 million unique domains, seconded only by Google. It helps you monitor your backlink profiles, analyse the target backlink profile, along with organic traffic associated with each linking page. You also get other SEO tools such as site and keyword explorer, site audit and rank tracker.

Features Offered by Ahrefs Backlink Checker
- Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank.
- Get real-time analysis of the growth and decline of backlinks, as well as insights within the target backlink profile.
- Ahrefs Backlink Checker also allows you to sort and filter backlinks by language, type, platform, domain range and URL rating.
- You can also view and analyze estimated traffic in each linking page and referring domain along with insights into the website or page.
- It also allows you to track websites linking to your target with metrics including domain ratings, referring domains, and estimated organic traffic among other parameters.
To check for backlinks, all you need to do is paste the URL into the backlink checker, and voila, all the information you need is right in front of you.

LinkMiner

LinkMiner, a powerful backlink checking tool as suggested by the name, helps you find backlinks of competitors, and evaluate their SEO potential. With its robust and efficient interface, it lets you preview the referring website or page in the tool itself, and search for the anchor placement. It also allows you to save relevant URLs so you can link with them in the future. Moreover, LinkMiner flaunts a database of over 9.5 trillion backlinks and about 2.5 trillion unique URLs, to check against.

Features Offered by LinkMiner
- LinkMiner lets you find powerful backlinks and also allows for backlink analysis with categories.
- It also allows you to evaluate the strength of backlinks using link metrics with citation flow, external links and trust flow among others.
- You can also view the live preview of backlinks to evaluate their potential along with a highlighted anchor and basic characteristics.
- It further allows you to save backlinks to a Favorite list, which you can use to link in the future. You can also remove previously replicated backlinks.
- LinkMiner allows you to do some advanced backlink analysis and lets you find your competitors’ domain when doing keyword research.
BuzzSumo

BuzzSumo lets you find and monitor backlinks with competitive intelligence and build a content strategy. It helps you analyze your competitor’s content and activity and notifies you and helps you make the right choice. BuzzSumo also helps you look for content and filter relevant stories which are fit for your audience. Moreover, with the Crisis Alerting of BuzzSumo, you have a better chance of responding to risks and opportunities.

Features Offered by BuzzSumo
- Discover new content and get relevant ideas with the keyword generation tool that offers search trends and full insights.
- With great content filtered through billions of articles online, deploy data-driven content and succeed in competitive benchmarking with volumes of data.
- Identify and find authors and influencers on social media to recognize the winning strategy, and search influencers based on the content they share.
- With the help of BuzzSumo, you can track your competitors and brand mentions with updates. Alerts with keywords and topics keep you informed.
- With powerful APIs, BuzzSumo allows you to build internal reporting tools, client dashboards, enhance web applications and a lot more.
Conclusion

A Backlink is a great way to increase traffic to the website. It is a form of indication, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. This helps people gain more knowledge regarding the topic they are searching for and also makes it very easy to gather information.
March 28, 2022
What Is Backlink Profile and Why Is It So Important for SEO in 2022?

We all have used the Google search engine. Where we just need to post our question and Google will point out all relevant information from its collection. The information received is in the form of multiple links given in a list form. Through which users can select anyone as per the criteria they want.

But have you ever wondered what can be the thing that divides the information in such a manner and ranks them? Which source has to be placed at the number one position and which information has to be given the next position.

For easy understanding, we can assume that all the process is based on a few different concepts such as SEO, Keywords, Backlinks, etc. In this article, we will be going through the concept of Backlink and its importance for SEO.

What is Backlink?
What is a Backlink Profile?
Importance of Backlink Profile for SEO

What is Backlink?

A backlink is a name given to those links that direct a user from one webpage to another. They can be the links of directing from one website to another also termed as external backlinks. Or they can be the links directing the user from one webpage to another webpage of the same website, also termed as Internal Backlink. The other common terms used for a backlink are an inbound link and an incoming link.

Backlink has many roles when we talk about a website and its Google ranking. Google was launched in 1998. From then till now there are many changes made in it at every possible angle to provide better service.

At the time of its initial launch, Google used to provide the results based on links attached with a web page. The original algorithm used for providing web page ranking was named “PageRank”.

After many years, all basic things have evolved into better options. But the idea of a ranking webpage with the help of a backlink has still stayed at the same place with a minor change.

Earlier pages were shown based on backlinks only. However now the results are based on multiple factors, with backlink considered as one of the key factors in determining the results. So with this theory, we can assume backlink is still a fundamental part of SEO.

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What is a Backlink Profile?

Backlink profile in simple words can be said as the collection of all links directed to the particular website. Backlink profile is not just a simple collection of links, it stores all the information and characteristics of links such as types of links, anchor text, domain quality, relevance, link quality, page performance, etc.

The prime work of backlink profiles is to enable easy and quick help in determining and achieving higher ranking, determining the tactics to increase traffic to the site, and many other similar services.

Backlink Analysis Checklist – How to evaluate quality links?

Making quality Backlinks is a crucial part of SEO. So, here’s a checklist that will help you evaluate the quality of your backlinks.

StartupTalkyParnas Ghosh

Importance of Backlink Profile for SEO

Backlink has a simple concept. But the work it does and the importance it carries for SEO is a lot to consider.

Backlinks Are the First Step for Ranking on Google

Each website is created with the purpose of the target to achieve the best Google rank. To fulfil the target, Backlink can be one of the key factors. When multiple websites provide the link of any single webpage, Google finds it trustworthy. Hence the results shown include the webpage in a good ranking position.

Backlinks Can Increase the Traffic of a Site

It is not a mystery of using backlinks for increasing the traffic of a site. The main purpose of a backlink is to direct a user from one site to another or from one page to another. So when there are multiple backlinks given, there are more chances of driving traffic to the site.

New Content Is Searched by the Means of Backlink

There is an abundance of content posted on Google each day. For the reason of finding new content, Google algorithm “spider” takes the help of backlinks provided by the trusted sites.

Backlink Helps to Create Trust

If the backlinks are given by trustworthy platforms, Google gets the idea of content as useful information. The same mechanism is applicable for users also. When a user gets some backlink from their trusted source, the content from the link will also have a similar impression on the user. Hence it creates a good impression and increases the trust between both the user and search engine.

Creates a Way for Initiating a Relationship Between Different Sites

Having good relations with authentic sites can provide beneficial support. This can be done by using backlink as a conversation method. It is a good practice to use authentic sites for the promotion of our products and sites by the means of someone else’s way.

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Google is planning to implement its Mobile-First indexing on all its websites. Lets understand, What Mobile-First Indexing is all about

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Conclusion

Backlinks are an essential part of each website. They are responsible for ranking the site in Google and making an impression on Google. Good and authentic site backlink allows the site to be on a better side and having a backlink from spam creates the same impression as a spamming site.

It is one of the major things to look at and has many roles attached. Some of the essential information has been shared in the above article related to backlink and backlink profiles.

Frequently Asked Questions

What is the backlink profile of a website?

A backlink profile is a collection of links that stores all the information such as anchor text, domain quality, relevance, link quality, page performance, etc.

How do you analyze a backlink profile?

Calculate the total number of links, Number of unique domains, Anchor text usage and variance, Fresh links, and Page performance.

How do backlinks help in SEO?

Backlinks create a good impression of your website. It also helps your website rank higher on Google.

February 12, 2022
Backlink Analysis – How to evaluate quality links (Ultimate Checklist)
How do you check the quality of your backlinks?

I have seen different approaches with different clients.

Somewhere, It may make sense. Because everyone has their own objective of building links.

It depends on the competition of that particular niche they are working in as well.

Whatever, a quality link is what everyone wants.

But, How do you determine the quality of your backlink?

The very first and most important step of Link building Campaign is, choosing the right websites from where you want to build the links.

If you go wrong in this step, your entire campaign will fail.

Thus, always make sure you are focusing on the right metrics while choosing websites to build backlinks.

But unfortunately, in most cases, lack of knowledge is a drawback in building links.

I have seen most people run after vague metrics and end up losing money and time.

Common mistakes while evaluating the quality of backlink:
What are toxic backlinks?
What makes a Backlink Toxic?
How to avoid it?
How to Remove Toxic Links?
List of my KPIs:
List of my Backlink Analysis Tools:
FAQ

Common mistakes while evaluating the quality of backlink:
1. Focusing Only on DA and DR.
2. Don’t consider the traffic.
3. Don’t check the outbound links of the referring domain.
4. Don’t check the Referring domain IPs.
5. Don’t use the relevant anchor text.
6. Don’t check the top keywords of the referring domain.
7. Don’t check the Spam Score.
What are toxic backlinks?

Toxic backlinks are links that are unnatural on Google’s eye. It can impact your SEO badly. It can happen naturally as well. Thus always keep an eye on your backlinks.

What makes a Backlink Toxic?

Here, I have listed a few parameters:
- Low Domain Authority.
- Mirror pages – Too many backlinks coming from the same anchor text.
- Spam sites or the sites which are built for only link building purposes.
- If the site is not indexed.
- Links with unnatural anchor text.
- Trust flow = Null.
- Links those marked as sponsored.
- Hidden links from the website’s footer.
- Links that are forced into blog comments.
- Free google links ( Ex: Google Maps Links).
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How to avoid it?
- Don’t build spammy and irrelevant profiles, directory and web2.0 links.
- Don’t build reciprocal links.
- Avoid Too many Keyword rich or exact match anchors.
- If buying any links, always check relevancy, indexing status and referring IPs.
- Avoid Links from spam comments on blogs or forums.
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Competitor analysis refers to identifying competitors and evaluating their strengths & weaknesses. Different competitor analysis tools can be used to analyze competitors like ispionage, adwords, etc.

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How to Remove Toxic Links?
- Contact Site owner, publisher or editor.
- Disavow Links.
Here I have prepared a checklist of KPIs that people used to follow while determining the quality of a link.
1. Domain Authority/Domain Rating.
2. Organic Traffic.
3. Link-type should be Do-follow only. No sponsor tag or no-follow links.
4. Check if it is indexed on Google or not.
5. The number of Unique Referring Domains.
6. Relevant or natural anchor text.
7. Alexa Rank.
8. Trust Flow.
9. Citation Flow.
10. Spam score.
11. The number of outbound links.
12. The number of inbound links.
13. Social shares
14. Site and Page relevance – Similar niche or relevant sites.
15. Referring IPs – to check PBN.
16. Domain Age – Usually, Old domains have more authority.
17. Link Location- Header, footer, left sidebar, right-sidebar, body.
18. Quality of the keywords they are ranking.
But to be honest, I don’t follow all the KPIs mentioned above.

List of my KPIs:

DA/DR – Must be higher than my website. It should be 30+ at least.

Organic Traffic – Always Check the trend of organic traffic growth. Ensure the traffic is growing exponentially. Organic traffic should be a minimum of 5k on Ahrefs. Though, it may vary with the different niches.

Growth of traffic on Similarweb

Link Location – Ensure you are getting links from the body of the content.

Link Type – It should be Do-follow. A no-follow link does not add SEO value.

Spam Score – Always check the Spam Score on Moz. It should be under 5 %.

The number of outbound links – Always try to build links from the websites, which are providing very few and relevant outbound links. Avoid websites that are giving numerous outbound links to irrelevant websites.

Check Outgoing Links from Ahrefs

Site and Page relevance – Build links only from the relevant niche websites. The link must look natural inside the body of the content.

Relevant or natural anchor text – Always use relevant anchor text. Don’t make your anchor text keyword rich.

Indexing Status – Always check the link you have acquired, if it’s indexed on Google or not.

Referring IPs – If you are buying links from cheap sellers who used to provide you with a list of 50 sites, then always check the referring IPs to check if those are PBN sites or not. Building PBN links is risky, Once Google identifies, you will get penalized.

Quality of the Top-Ranking Keywords – It is important to check the top-ranking keywords. It will give you an idea about the quality of the traffic that a particular website is driving.

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Analyzing what people think about your brand is very important. A Reputation Audit can help you to skyrocket your sales and grow your business.

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List of my Backlink Analysis Tools:

Ahrefs – To check referring domains, keywords, anchor text, traffic and Referring IPs.

Moz – To check DA and Spam Score.

Majestic – To check Trust flow and majestic.

Similarweb – Monthly Pageviews

Conclusion

According to myself, the value of quality links will always remain a key factor in SEO. Link is a fuel that helps to scale your traffic rapidly.

Once you implement On-page SEO, technical SEO well, then start focusing on building quality links only.

Link building takes time and money. So, always take help from professionals who can help you build a strong link profile on Google’s eye.

FAQ

Are Backlinks still important in 2021?

Yes, backlinks are a crucial part of SEO as they help your brand rank higher on search engines.

Which types of backlinks are the most valuable?

Dofollow links are the most valuable backlinks.

Which backlink is least important?

Nofollow links are least common and are less valuable backlinks.
July 27, 2021

Tag: backlink checker tools

Top Link Building Tools & Backlink Software: Boost Your SEO with Ahrefs and More!

Top Link Building Tools

Ahrefs

Pros

Cons

Ahrefs Pricing Plans

SEMrush

Pros

Cons

SEMrush Pricing Plan

Moz Link Explorer

Pros

Cons

Moz Link Explorer Pricing Plans

Pitchbox

Pros

Cons

Pitchbox Pricing Plans

Majestic

Pros

Cons

Majestic Pricing Plans

Respona

Pros

Cons

Respona Pricing Plans

Hunter.io

Pros

Cons

Hunter.io Pricing Plans

NeverBounce

Pros

Cons

NeverBounce Pricing Plans

Buzzstream

Pros

Cons

BuzzStream Pricing Plans

HARO

Pros

Cons

HARO Pricing Plans

Link Whisper

Pros

Cons

Link Whisper Pricing

Conclusion

FAQ

What are link building software tools?

Which are the top backlink tools to use in 2023?

Are these tools suitable for beginners?

Why should I use link building software tools?

What is the best link building strategy?

How can you make your backlinks stronger?

How do link building software tools help with outreach?

Top Backlink Checker Tools in 2025 – Free and Paid

What is a backlink?

Backlinks can be classified into two types:

Backlinks are Important for Several Reasons:

Best Backlink Checker Tools To Use in 2025:

UberSuggest

Some of the Top Features of UberSuggest are:

Steps to Check Backlinks Using UberSuggest

Pricing Plans

SE Ranking

Some of the Top Features of SE Ranking are:

Steps to Use SE Ranking

Pricing Plans

Seobility

Some of the Top Features of Seobility are:

Steps to Use Seobility

Pricing Plans

Linkody

Some of the Top Features of Linkody are:

Steps to Use Linkody

Pricing Plans

Serpstat

Some of the Top Features of Serpstat are:

Steps to Use Serpstat