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Tag: backlink analysis

  • Top 10 SEO Link-Building Methods That Work for 2022

    The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.

    As an internet marketing strategy, Search Engine Optimization is brilliant in that – it increases the potential to receive more visitors to a website when that website ranks higher on a particular search engine. These visitors can then be potentially converted into customers.

    What is Link Building
    How to Build Links for SEO
    Link-Building in SEO – What are the Benefits

    Link building is defined as the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between web pages.

    Link building plays an important role, in SEO, especially within competitive industries. In this technologically driven world, link building is a great marketing tool. Link building can be extremely effective at driving more referral traffic, especially, when combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience.

    Link building in the field of Search Engine Optimization is described as an action that is aimed at increasing the quantity and quality of inbound links to a web page. The ultimate goal of building such links is to increase the search engine rankings of that web page or website.

    It is the process of establishing relevant hyperlinks from external (top-quality) sites, to a website. It is a marketing gimmick to increase brand awareness.

    There are many link building tools and strategies or methods for creating backlinks. The top 10 link-building methods are listed below:

    This does not require any content writing. What simply needs to be done is to insert links of your website to another website with existing content. It is one of the easiest ways to various website marketing strategies. However, it could be a paid service.

    2. Social Media Leveraging

    One effective way to increase visibility as well as engagement is to get active on social media. Most gen xers and millennials are very active on various social media sites. Swipe-up links can be added to websites or blogs. In this way, traffic can be increased via social media.

    3. Guest Blogging

    Guest blogging is one way to add value-added content that is relevant to your audience and also has a strong authority to get a hyperlink. Ensure that the website is authentic and relevant to your audience. This increases traffic and also generates quality leads.

    4. Use of Infographics

    Creating infographics like pie charts, tables or diagrams are great strategies to provide readers with useful bite-sized content. Infographics are dramatic representations of information and hence generate an automatic interest from readers.

    5. Authentic Domain Authority Sites

    Authority sites like Forbes India or Times of India have resource pages that are trust-worthy and reliable sources of information. These resource sites can be linked to your website for quality information. It is necessary to stay vigilant for spammy sites.

    One link-building strategy involves searching for broken links (links that are not working or are dead) and suggesting them to be replaced with the link leading to content on your website. This is a win-win situation for both parties and an excellent strategy.

    7. Content Marketing

    People are consuming a wide range of content online. Writing blogs, articles and informed content pieces which are subject-specific for your own websites with internal links is also a brilliant content marketing strategy for link building in SEO.

    8. Participate in Expert Forums

    Content pieces with a lot of link exchanges happen in expert Forums. One such example of an expert form is HARO (Help A Reporter Out).

    A reciprocal link is a mutual two-way link between two websites. There are link-exchange directories that website owners can use to submit their links for reciprocity. This is done to ensure a higher ranking on search engines.

    10. Using Social Bookmarking

    It is a way of saving and categorizing web pages in a public location on the web. These bookmarked pages are scanned by search engines because bookmarks have anchor text and are shared and stored publicly.

    As technology advances, SEO becomes more and more important. Consequently, link-building in SEO also gains importance. There are definite advantages to link-building in SEO.

    Authority Boost

    The goal of link building in SEO is to be unique and stand out in the competition. Link building boosts credibility and trust among your target audience.

    Social Media Visibility

    Traffic can be directed towards social media, which is a beehive of activity, via link-building. This adds to higher visibility and potential business.

    Increase in Search Engine Visibility

    With quality external links on your website, search engines can boost your visibility with higher rankings.

    Increased Conversion

    Higher visibility boosts website traffic. Higher traffic can increase potential conversions.

    Better Site Performance

    Quality link-building will positively impact SEO metrics. It will improve domain and page ranking while lowering bounce rates.

    Builds Credibility

    Third-party external links automatically act as an authoritative strength for your domain. This, in turn, builds the credibility and trustworthiness of your website.

    Conclusion

    Quality Link building in SEO, today, is probably its most important marketing tool. Website building gives a great reach to the initial audience but link-building is what gives it authority, and credibility and helps boost business.

    There are many tips to build a link, but some are more effective than others. As time goes on, many more ways will emerge that will help in building links that are more powerful and more effective. In the meantime, some of the best ways that are mentioned here will help you on your way to success.

    FAQs

    Yes, creating backlinks is still effective and cannot be ignored! The more high-quality and relevant backlinks a page has the more traffic it will get from Google.

    There are two different types of backlinks: Dofollow and Nofollow links.

    It is difficult to say exactly how many backlinks you need – it really depends on the competitiveness of your niche and your overall goals.

    Contextual backlinks are links to other websites, placed within the main content of a page.

  • 10 Things to Consider Before Buying Your First Expired Domain

    Are you planning to buy an expired domain? Did someone tell you about the golden opportunity of buying a soon-to-be expired domain? Or perhaps, you wish to buy an expired domain to work around its technicalities.

    An expired domain name is a domain name that wasn’t renewed within the 30-day extension period. Often the buyers get a domain name for 10-15 years on lease. Often third-party sites renew the domain name automatically on their behalf of them. Yet, sometimes after the expiration period, the buyer forgets to renew or chooses voluntarily in case s/he doesn’t want to pursue further.

    Now, many people wish to monetize the efforts that the previous buyer might have put into the website. For instance, a person might run a tech blog for 2 years and then shut it down. Another tech blogger could pick this up and use it to strengthen its backlink and build authority.

    Well, people buy domains majorly for two reasons: self-use or resell. Let us first understand why people invest in expired domains and then look at things to consider before purchasing an expired domain.

    Why Should You Buy an Expired Domain?
    What to Look for When Buying an Expired Domain?

    How to Buy and Sell Expired Domain Names?

    Why Should You Buy an Expired Domain?

    An expired domain can offer two major benefits: authority and backlinks. A website with relevance (related to your niche) can either act as a great source to pass on link authority or can be used again with refurnishing.

    1. Authority– A website backlink needs to be assessed on the quantity and quality of backlinks. Are the backlinks coming from relevant sites? You don’t want Harvard to point at your eCommerce store site. Relevancy is the key when it comes to authority passing. One could simply use redirect 301 to pass this authority from the old to the new site.
    2. Resale– Another way to leverage an expired domain is to purchase and flip it at a higher rate. However, you need to analyze the sites with the value worth flipping for big bucks. Often, dedicated bookies are looking for such sites.
    3. Rebuilding– One could rebuild the same site from where its previous owner left it. However, this again requires checking the relevancy to the niche and category of content you are catering to. Often, people look for the expired domain in the desired niche to get a better start on their website.

    Even though an expired domain can be useful in multiple ways, not all of them are equally beneficial. You need to closely examine these domains for any penalty and other technical aspects. Let us look at a small checklist for buying an expired domain.

    What to Look for When Buying an Expired Domain?

    Leading New Generic Top Level Domains (gTLD) By Market Share as of June 2022
    Leading New Generic Top Level Domains (gTLD) By Market Share as of June 2022

    Buying an expired domain needs a proper background check. You don’t want to spend any money on a domain that has penalties, is irrelevant, or has any other unfavourable scenario. Here are 10 things to consider before buying your first expired domain:

    Website Quality

    The core of website analysis is checking it for any possible spam. You could use Wayback Machine and Majestic SEO for website quality checks.

    WayBack Machine helps you look for non-English, plagiarised, and unsafe content. It also highlights the website for any keyword stuffing.

    Majestic SEO analyzes the website with an SEO background. It examines the backlinks to give insights into spam anchors and irrelevant backlinks. It highlights the site DA (domain authority), which is crucial if you plan to rebuild the same site.

    Backlink analysis of a website is crucial to understand the expired domain’s health. You don’t want irrelevant and spammy backlinks pointing at your site.

    For instance, if you are running a site related to marketing tools, you would want authority passed from other related niche websites, not some tech blog.

    Brandability

    Check the expired domain name for the brand’s ability. You don’t want a name with a negative image or something already known for another business. For instance, you wouldn’t buy the domain name Shoppifi because of the similarity to the eCommerce store Shopify. Brandability can be subjective and you need to look for it depending on your requirements.

    Google Adsense Ban

    Google Adsense Program Policies
    Google Adsense Program Policies

    The main aim of running a blog or a website for many people is to earn through Google Adsense. What if the domain that you purchased is banned? Some domain names are often banned by Google Adsense due to penalties or other mishappenings.

    You could use Adsense SandBox to check if your desired domain is banned by any chance. You wouldn’t buy such a domain name cause getting the ban removed is a lot of hassle and might take a considerable amount of time.

    Facebook Ban

    Ads aren’t restricted to Google Adsense. A website can run ads on Facebook to get traffic and grow. But often some sites are restricted or banned on Facebook as well. Check the ban of similar kinds on other social media platforms if you wish to work cross-platform.

    Manual Penalties

    Apart from the Google Adsense ban, an expired domain could also have manual penalties. You could simply use Google Search Console to check for manual penalties on your domain name. It would take a few minutes only to identify if any.

    After this, you could put a request for reconsideration of these penalties under the heading “newly acquired domain”. It allows you to get the domain name reconsidered and get any penalties removed.

    Top 5 Websites for Buying And Selling Domain Names in 2022
    Here we have discussed how you can buy and sell domain names, top domain buying and selling websites and pricing consideration while selling domains.
    StartupTalkyRishabh Rathi

    Google Indexing

    Google indexing is the mechanism where Google reads and analyzes your data to show on the search engine. It is only when your content is indexed that it ranks.

    Oftentimes, Google doesn’t index certain websites due to certain penalties. You could easily identify these penalties by running a test to see if Google indexed your site.

    Just type in the name of your domain name with the prefix “site:”. If some pages appear, it means Google is indexing the site and if not, then there are penalties and your domain name might never rank.

    Trademarks

    Often the old owner drops the site due to trademark infringement. A simple search on the US trademark search engine will let you know if the domain has any trademark infringements. These can negatively impact your site by leading to multiple penalties.

    Number Of Drops

    Drops refer to the number the times the site has not been renewed by the owner. It is advisable to not buy domains that have been dropped more than 5 times. This means that the site has some internal penalties or infringement issues. Use domain tools to check how many times a domain has expired or been repurchased.

    Identical IP Address

    The IP address of a domain is like the address of the website on the internet. Every website has to have a unique IP address. Check the expired domain name for an identical IP address. You might need to redirect the site to a new IP address altogether to ensure smooth functioning.

    Once you get a green signal after all these tests and checking these elements, you can be reassured to buy a worthy expired domain. They ensure that the site actually serves value and doesn’t have technical drawbacks.

    Conclusion

    Buying expired domains is more like an art and a work in itself. But it comes with SEO benefits worth the effort. Spending 3-4 hours checking a website’s credibility can serve to be fruitful.

    You can easily buy expired domains on Freshdrop, DomCop, Expired Domains, Moonsy, NameJet, and many other sites. Some of them are free while some are paid. You can choose the desired tool, that caters to your needs.

    FAQs

    What should I consider before buying an expired domain?

    Things to consider before buying an expired domain include:

    • Website Quality
    • Backlink Analysis
    • Brandability
    • Google Adsense Ban
    • Manual Penalties
    • Google Indexing

    How can I check if a website is banned?

    You can use Adsense SandBox to check if your desired domain is banned by any chance.

    Can I check if a domain name has a manual penalty?

    Yes, you could simply use Google Search Console to check for manual penalties on your domain name. It would take a few minutes to identify if any.

    Why should I buy an expired domain?

    An expired domain can offer two major benefits: authority and backlinks. A website with relevance can either act as a great source to pass on link authority or can be used again with refurnishing.

  • How to Check for Backlinks of a Website?

    Backlinks add credibility to your web page, and act as a vote of confidence, by the other websites which have backlinks to your website. This means that the higher the number of backlinks other websites have for your websites, the better the search engine ranks your site in the search results. This is why having more backlinks to your website gives it an edge over others in a similar domain.

    Spending on SEO is a good practice, only until it helps you rank better. If you have any bad links to/on your website, the overall search ranking of your website is highly affected. This is where backlink searching tools come in handy. Moreover, it is extremely important to evade link-based penalties, that are easily avoidable with Backlink searching applications. It also helps escape de-indexing of your website and saves it from negative SEO.

    Sometimes it is necessary and unavoidable to perform a backlink analysis of your competitors, to see where you lag, and in what area or domain, the audience is driven by your competitors. By doing this, you can assess the competition in the industry that you’re part of, and analyze what makes others rank better than you. You can also identify the strong backlinks that your competitors use to drive more audience and earn their search ranking, which you can later use on your website.

    • Make a list of your competitors from the industry or domain. You can use various tools including Alexa’s Audience Overlap tool to do this.
    • Mark the number of backlinks for each competitor. You can do this using various site comparison tools.
    • Make note of the page authority of the linking sites, since the sites with a higher page authority contribute more and a greater value.
    • Analyze the linking sites to identify which of them are driving higher traffic to your competitor’s websites. You can also link to common backlink websites using the saved list.
    • Save the sites which you find are of higher value in backlinking and prepare a link building plan to link with the same.

    Various tools help you find backlinks to a particular site or a page and analyze page authority and perform backlink analysis. Here we compare 5 Backlink Checker and Analysis tools, which help you look for backlinks and can help you grow organic traffic on your site using backlink analysis.

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    Moz Pro
    SEMRush
    Ahrefs Backlink Checker
    LinkMiner
    BuzzSumo

    Moz Pro

    Moz Pro Backlink

    Moz Pro offers a complete analysis of the URL of a website that you need to check for backlinks, and all you need to do is sign up. Get the Page Authority, Domain Authority, inbound links, and much more to know why your website ranks what it does. It also allows you to monitor where your competitors earn their links and helps you fix broken links to your site, improving the quality. Moz Pro can do more than just check for backlinks, including researching for quality content and analyzing other SEO elements.

    Features Offered by Moz Pro

    • Moz Pro helps you detect spam links to your sites and hence improve the quality of backlinks for better SEO.
    • Analyze full anchor text and see how other websites are linking to your website, and also check domain authority, page authority, and spam with a spam checker.
    • Analyze links in real-time and find when your website is gaining and losing links, and also discover who links with your competitors.
    • Research top performers, your competitors and compare your content to see how you can rank better in SEO, and google search.
    • For finding backlinks, Moz Pro has a very simple interface where all you need to do is signup and enter the URL that you need to check the backlinks for.
    • Create a Moz account to access and utilize SEO tools and verify your email.
    • Enter the URL of the website or the page that you wish to search for backlinks.
    • Get complete URL analysis with not just the backlinks, but also other SEO data.

    SEMRush

    SEMRush is a tool that offers quality backlinks and also helps you check for them along with enhancing your SEO ranking. It helps you build SEO friendly links and improve outreach, and is an acclaimed tool for that matter. SEMRush also flaunts the world’s largest Backlink Index, with public updates every 2 days. Moreover, it offers you Backlink Analytics, Gaps, and Audit with a unique suite and a lot more functionality than other Backlink searching tools.

    Features Offered by SEMRush

    • The Backlink Analytics provides you with research and insights into your competitions along with backlink opportunities and a clean link profile.
    • Compare backlink profiles with the Backlink Gap tool and benchmark backlink profiles of different domains and assess your situation.
    • SEMRush also offers to audit your backlink profile, and helps you get rid of toxic links with backlink monitoring and analysis.
    • SEMRush allows you to brand, schedule, and white-label your data and also build custom pdf reports.
    • Search for backlinks, filter them, identify toxic backlinks with markers, and use other backlink filters and integrations.
    Ahrefs Backlink Checker

    Ahrefs Backlink Checker is an all in one SEO analysis tool which offers a powerful and robust backlink checker. It possesses the most powerful web crawler with an accumulation of 24.71 trillion links and 170 million unique domains, seconded only by Google. It helps you monitor your backlink profiles, analyse the target backlink profile, along with organic traffic associated with each linking page. You also get other SEO tools such as site and keyword explorer, site audit and rank tracker.

    • Ahrefs Backlink Checker lets you analyse domain and page-level metrics, such as referring domains, backlinks, domain rating and Ahrefs rank.
    • Get real-time analysis of the growth and decline of backlinks, as well as insights within the target backlink profile.
    • Ahrefs Backlink Checker also allows you to sort and filter backlinks by language, type, platform, domain range and URL rating.
    • You can also view and analyze estimated traffic in each linking page and referring domain along with insights into the website or page.
    • It also allows you to track websites linking to your target with metrics including domain ratings, referring domains, and estimated organic traffic among other parameters.

    To check for backlinks, all you need to do is paste the URL into the backlink checker, and voila, all the information you need is right in front of you.

    LinkMiner

    LinkMiner, a powerful backlink checking tool as suggested by the name, helps you find backlinks of competitors, and evaluate their SEO potential. With its robust and efficient interface, it lets you preview the referring website or page in the tool itself, and search for the anchor placement. It also allows you to save relevant URLs so you can link with them in the future. Moreover, LinkMiner flaunts a database of over 9.5 trillion backlinks and about 2.5 trillion unique URLs, to check against.

    Features Offered by LinkMiner

    • LinkMiner lets you find powerful backlinks and also allows for backlink analysis with categories.
    • It also allows you to evaluate the strength of backlinks using link metrics with citation flow, external links and trust flow among others.
    • You can also view the live preview of backlinks to evaluate their potential along with a highlighted anchor and basic characteristics.
    • It further allows you to save backlinks to a Favorite list, which you can use to link in the future. You can also remove previously replicated backlinks.
    • LinkMiner allows you to do some advanced backlink analysis and lets you find your competitors’ domain when doing keyword research.

    BuzzSumo

    BuzzSumo lets you find and monitor backlinks with competitive intelligence and build a content strategy. It helps you analyze your competitor’s content and activity and notifies you and helps you make the right choice. BuzzSumo also helps you look for content and filter relevant stories which are fit for your audience. Moreover, with the Crisis Alerting of BuzzSumo, you have a better chance of responding to risks and opportunities.

    Features Offered by BuzzSumo

    • Discover new content and get relevant ideas with the keyword generation tool that offers search trends and full insights.
    • With great content filtered through billions of articles online, deploy data-driven content and succeed in competitive benchmarking with volumes of data.
    • Identify and find authors and influencers on social media to recognize the winning strategy, and search influencers based on the content they share.
    • With the help of BuzzSumo, you can track your competitors and brand mentions with updates. Alerts with keywords and topics keep you informed.
    • With powerful APIs, BuzzSumo allows you to build internal reporting tools, client dashboards, enhance web applications and a lot more.

    Conclusion

    A Backlink is a great way to increase traffic to the website. It is a form of indication, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. This helps people gain more knowledge regarding the topic they are searching for and also makes it very easy to gather information.