StartupTalky

Tag: b2b

  • SaaS Knowledge Base Solution

    Creating a great customer service experience for your audience is essential. But it’s arguably even more important for SaaS companies with tools that aren’t always the most self-explanatory or simple to use. To lower your volume of support tickets and give customers a self-serve support alternative, you need to provide customers with a comprehensive, self-service portal. That way, they’ll be able to find the support answers they need on their own time.

    There’s a growing market for SaaS knowledge base solutions – for a good reason. They help companies organize their knowledge and provide a self-service option for their customers. But a knowledge base can help you with so much more than just basic SaaS customer support. It can serve as a marketing aid (and so much more).

    What is a Knowledge Base?
    Advantages of Knowledge Base

    What is a Knowledge Base?

    SaaS Knowledge Base
    SaaS Knowledge Base

    Simply put, a knowledge base is a platform that includes a collection of questions, answers, guides, and documentation related to a product or service. Users are able to type a few words and find answers to common questions about the product. There are also private knowledge bases. These are collections of documents you create as a resource for your teams. For example, you can create a private knowledge base for your customer support team to help them find answers to common questions much faster. We’ll go through the advantages of a SaaS knowledge base now.

    Advantages of Knowledge Base

    Customization Options

    SaaS knowledge base solutions are generally customizable, although less so than custom solutions. You can create a good-looking knowledge base with no coding on your part. This means you don’t need to invest expensive and valuable developer time, or agonize over what features to include.
    Of course, if you develop a custom solution, you will have absolute control over the form and function you want your knowledge base to take. This could be a good thing – or you may end up with scope creep. Being able to include every feature requested might mean you end up with a mess. SaaS knowledge base vendors understand the problems faced by customers and deliberately build the product with the most popular features. Most of the time, these are the features you badly need.

    Customer Support Plus Marketing

    Knowledge base articles can help demonstrate the quality of your product and set your company apart as an authority figure in your industry. They allow you to show off the features of your software to those who haven’t become paying customers just yet. Here’s how Slack does it in their knowledge base posts:

    Customer support + Marketing
    Customer support + Marketing

    The more versatile and built out that your knowledge base is, the more effective it will be as a marketing tool since it will appeal to a much wider audience.

    Easy to learn

    SaaS knowledge base system usually don’t require any training because they’re out-of-the-box solutions – as simple to pick up as a normal content management system CMS. That’s basically what they are. SaaS knowledge base user interfaces are deliberately designed this way so users are familiar with their environment and can get started right away.

    Gain Valuable Insights

    Creating a comprehensive knowledge database can be incredibly insightful for your team. If you can measure and view which kinds of articles are getting the most attention, you can increase your customer support success by creating more similar content. Or, you can improve what’s already there.
    Freshdesk’s reporting and analytics features make it easy to view similar insights.

    Freshdesk's dashboard
    Freshdesk’s dashboard

    Competitive advantage

    Your SaaS solution will be up-and-running right away. Building a custom in-house software demands a development period. If you have time to spare, then great. Otherwise, your new knowledge base may not get completed in the time you’d like. If your engineers have to split their time between your company’s flagship product and an internal tool, the external product is probably going to win.

    You might not have time to wait for a solution to be developed, in which case SaaS is your best option. The typical on-boarding time for SaaS knowledge bases is minutes. Since it’s hosted on the cloud, you don’t need to install the software on any systems or set up any security measures. All that is done for you by the SaaS solution provider.

    Boost your SEO

    You probably already know that blog posts help boost your SEO. But did you know that knowledge base posts can do the same thing? They have huge potential for helping you grow your audience organically, while also serving up the kind of content search engines love.

    SEMrush
    SEMrush

    Knowledge-rich articles are full of fresh content that you can pack full of keywords and long-tail phrases. This can skyrocket your rankings. With some more effort, you can optimize each post to its maximum potential. And you don’t even have to be an SEO expert to do it. Identify the keywords that best help you reach your SaaS goals for each piece by using SEMrush knowledge base like tool to find keyword suggestions.

    More cost-effective

    The great thing about dedicated knowledge base solutions is they are usually leaner than full-stack help desk solution – thus making them cheaper. A SaaS knowledge base is also cheaper than self-hosting because you are renting the software from another provider. The provider takes care of all the servers, hardware, software and deployment behind the scenes. If you develop it yourself, you also risk wasting time on features you later find you don’t actually need.

    Improve Employee Productivity and Encourage Collaboration

    Research shows that 20 percent of employees’ time is spent searching for information they need but can’t find. That means that employees spend one-fifth of their workday searching through cluttered inboxes. By giving agents a shared platform, you can help them centralize all of this knowledge instead and make it searchable. That way, they aren’t stuck combing through inboxes and thousands of tickets to find the one piece of information they need.

    Freshdesk's collaboration feature
    Freshdesk’s collaboration feature

    Knowledge bases can also give your agents a platform to collaborate on issues, ask questions, tag one another, or leave comments, which can give productivity a huge boost. The collaboration features in Freshdesk make it possible for your employees to collaborate with one another whether they’re across the world or right next to each other.

    Made by the experts

    SaaS knowledge base companies have dedicated their entire business to this one particular type of software, so it’s likely they are the experts. As good as your IT team may be, you may not have this type of expertise in-house. This will take time for your staff to acquire.

    The key to success with SaaS is to choose a solution that has a product roadmap in line with your company vision. Go through the product’s documentation or ask the company’s sales team. If their answers don’t fill you with confidence, that will be another reason to choose a different product.

    Continuously improved

    SaaS knowledge bases are based on best practices from other industries and crowd-sourced from a dedicated customer base. By aggregating feedback, a SaaS knowledge base will be better than one you could develop yourself. SaaS knowledge base companies will always be working on adding new features. Competition forces them to continuously iterate. If a new industry standard emerges, you can bet your SaaS solution is focused on integrating it into their software.

    Top CRM Softwares For SaaS
    SaaS is capturing the attention of entrepreneurs[https://startuptalky.com/must-know-startup-terms/] worldwide and becoming apreferred choice for businesses of all sizes. In the United States alone, around80% final users prefer using SaaS applications (in 2016, this figure was 52%).To increases t…
    StartupTalkyRishabh Rathi

    Conclusion

    A knowledge base software can take your SaaS customer support to the next level. Focus on building a comprehensive knowledge base that will continually satisfy your customers, all while providing tons of unexpected benefits like customer insights, improved SEO, and more.

    Your ideal product is SaaS knowledge base solutions if you want a solution that can help your customers self-serve. They do exactly what they say. They’ll get you up and running straight away and are easy for your employees to learn. There’s no messing about with code or development cycles. You can focus on running your business. Now there are many affordable, dedicated SaaS knowledge base solutions. These are perfect for your startup’s budget and mission.

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    For customers, the benefits of the SaaS model are clear. It provides lowercosts, lower commitment risk, and a try-before-you-buy model, which gavecustomers a remarkable opportunity to assess a product before making a purchase.Indeed, the benefit is so clear that a 2017 study conducted by BetterCl…
    StartupTalkyRishabh Rathi

    FAQs

    What is a Knowledge Base?

    A knowledge base is a technology used to store complex structured and unstructured information used by a computer system.

    What does knowledge base consist of?

    The knowledge base may include FAQs, manuals, troubleshooting guides, runbooks, and other information your team may want or need to know. Many knowledge bases are structured around artificial intelligence that can interact and respond to user input. Others are simply indexed encyclopedias.

    How do you build a knowledge base?

    Steps to build a knowledge base:-

    • Step 1: Review your data before building a knowledge base.
    • Step 2: Determine your taxonomy and content plan
    • Step 3: Outline your technology plan
    • Step 4: Implement the right analytics
    • Step 5: Focus on continuous improvement

    What are types of knowledge base?

    Types of knowledge base:

    • FAQs (frequently asked question)
    • PDFs
    • Word documents
    • Spreadsheets
    • Web portals

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  • How to Generate Leads from LinkedIn?

    For many B2B SaaS businesses, LinkedIn is the place to be. If your product is used by enterprises, mid-market companies or even entrepreneurs or consultants, it’s very likely that your ideal customer is a regular user of LinkedIn. LinkedIn generates over 80% of B2B leads on social media. Moreover, 91% of executives consider LinkedIn a top platform for relevant and quality content as well as for B2B marketing and B2B sales opportunities.

    The reason LinkedIn works so well for B2B SaaS companies is because you’re not guessing who’s on the other end seeing your ads. The ability to see the industries, companies, and job titles of your audience is a huge advantage in the B2B space. At times you might be paying triple the price, but you’re also likely to be much more confident that the right person is seeing your ad.

    LinkedIn
    LinkedIn

    What is key for generating your B2B leads on social media is to be active. Spending the time to create a LinkedIn profile for your company, and simply letting it stand there on its lonesome, well, is simply time that you have wasted. You need to be active on your social media outlets, or potential leads will be instead noticing your active competitors.

    Few Tips to be Active on LinkedIn, and Generate More Leads
    Where B2B SaaS Companies go Wrong with LinkedIn Ads
    SaaS Companies Need to Keep in Mind with LinkedIn Ads
    How to Start a Pay-per-Click campaign on LinkedIn

    Few Tips to be Active on LinkedIn, and Generate More Leads

    • You know how you log in and you are notified on how many people have viewed your profile? Click on theirs. They will be notified that you have noticed them. Interest begets interest.
    • Send a message after viewing their profile. It could be as brief as “Hello, let’s talk about how we can help you.” Whatever you send, you’ve engaged with this potential customer, and thus turned them into a qualified lead.
    • Use your own personal profile and take advantage of LinkedIn Publishing Platform.
    Stay active on LinkedIn
    Stay active on LinkedIn
    • Write content that reflects your awareness and experiences in the B2B industry, and what has made your company successful. Writing tips and tricks for others to apply for their own success is also marketing your company to potential customers.
    • Using your own personal profile lends a face to your company’s name, and people are much more willing to buy from a person rather than a faceless brand.    

    Where B2B SaaS Companies go Wrong with LinkedIn Ads

    1. Budgeting: They don’t give LinkedIn ads enough of a budget to be successful.
    2. Targeting: They set up targeting that’s too specific (e.g. targeting a single job title).
    3. Content: They deliver content that doesn’t fit the mindset of their target customers when they’re using LinkedIn.

    “The costs of advertising on LinkedIn are too high to make it worth it.”
    This is a common misconception that companies make from a lack of testing. If you’re in the B2B space and you don’t at least test LinkedIn ads, you can’t know for sure that you’re using the optimal channel to drive leads. You might be missing out on a significant opportunity if LinkedIn is actually a good fit, but you simply don’t know because you’ve made the assumption that it won’t generate a return.

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    SaaS Companies Need to Keep in Mind with LinkedIn Ads

    Budgeting

    LinkedIn requires more budget than other platforms to be successful. If you give it the same budget as your Google ads campaigns, you aren’t likely to see the equivalent amount of leads—but don’t assume that this means LinkedIn won’t work for you.
    When you look at the “bigger picture” of things, you may be getting fewer leads, but they’re generally better-quality leads. Your cost per acquisition at the end of the day can be the same, if not better. This is why evaluating lead quality (not just quantity) is an important factor with LinkedIn advertising.

    Targeting

    The common mistake with targeting is that companies get too specific. For example, if you decide you want to target landscape designers, you might tell LinkedIn to only show your ad to people with that job title. But what about “landscape architects”? Or “landscaping consultants”? There are so many cases where there is a wide variety of potential job titles that could fall into the category of your target customer.

    To cast a wide net, you should give LinkedIn a broad title to work with. This causes LinkedIn to show your ads to a range of job titles or levels of job seniority in a given space. You want to give LinkedIn a direction and a guardrail and see what results come in. Then you can see the job titles, industries, and company names of the LinkedIn users who are actually clicking and converting, and use that data to refine your targeting as you move forward.

    Budgeting, targeting and content.
    Budgeting, Targeting and Content

    Content

    The piece of content in your ad needs to match the mindset of your target customers when they’re using LinkedIn, who are mostly in a browsing or networking mindset (not a purchasing mindset). B2B marketers who get this wrong fall into the trap of thinking that because this is a professional social media network and people are on there for a business-related purpose, they can get “straight to business” by offering a trial or demo of their SaaS up front.

    If your SaaS requires a relatively small investment and you offer a free trial with no credit card, this approach of going straight for the offer can work. But in many cases, especially when your goal is demos and your SaaS require significant investment from a customer, a softer trust-building approach works better.

    How to Start a Pay-per-Click campaign on LinkedIn

    An excellent way to use LinkedIn ads is to promote your landing pages. By creating targeted ads around the pain points your content solves, you can generate many leads with paid LinkedIn ads, cost effectively. Setting up a LinkedIn advertising campaign is pretty simple. LinkedIn give you tips as you go along, and hold your hand throughout the process.

    Pay-per-click campaign
    Pay-per-click campaign

    It helps to be able to write great copy, and it’s a great idea to be constantly experimenting with new ad text, different target personas and images to see what works best. Start with a low budget, and increase it as you begin to generate results.

    Generally, it’s fairly under used. For high ticket B2B sales, LinkedIn ads should be able to deliver an excellent return on investment. LinkedIn has over 70 million registered users worldwide, of which 50% are business decision makers in their company.

    Recommendations to get your Targeting Right

    1. Create content that offers value and messaging that meets the target customer where they’re at (on LinkedIn)
    2. Design and develop a landing page funnel
    3. Set up follow up email automation
    4. Upload current customer data
    5. Upload target account list
    6. Monitoring LinkedIn ad performance and remarketing
    7. Target people who are most likely to use your product (or, in our case, initiate using it in the company).
    8. Add a short-personalized note to each invitation to improve your chances for success.
    9. Ask for a permission to send a link to the survey (or any other favor you want them to do) before you actually do it.
    10. Be ready to do your leads a favor in return (be it testing their product or helping them connect with some of your valuable contacts).
    11. Don’t forget about your existing connections. Start with your established network on LinkedIn before you go looking for new contacts — it usually requires less effort, yet results in a much higher conversion rate.

    Conclusion

    All in all, LinkedIn has been a very valuable resource in terms of lead generation. Moreover, connecting and communicating with people on LinkedIn not only expands your network and provides you with quite a few leads, but it also gives you priceless feedback that is crucial at the beta stage.
    So, get on LinkedIn now and start expanding your reach and let us know your experiences in the comments section below.

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    FAQs

    What is LinkedIn?

    LinkedIn is a social network that focuses on professional networking and career development. You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting updates and interacting with other people.

    How to convert leads on LinkedIn?

    • Turn your company page into a lead generation page
    • Create a Showcase page
    • Use Advanced Search
    • Save searches
    • Search Groups
    • Start groups
    • Publish content

    How to get business leads on LinkedIn?

    • Optimize your profile for connecting
    • Target the decision makers
    • Follow up with old leads before targeting new ones
    • Put lead generation on autopilot with content marketing
    • Stop harvesting cold leads
    • Craft a convincing opening message
    • Go premium

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  • Top CRM Softwares For SaaS

    SaaS is capturing the attention of entrepreneurs worldwide and becoming a preferred choice for businesses of all sizes. In the United States alone, around 80% final users prefer using SaaS applications (in 2016, this figure was 52%). To increases the revenue of your SaaS business, you need to change your game and approach sales differently. More organized process, Faster access to data, Better team collaboration, Increased visibility into the sales process, plus round the clock availability has become the need of the hour.

    Investing in technology like CRM software can help you in controlling your overall sales outcome and improve the bottom line of your business. 64.2% of companies rate CRM tool as impactful or very impactful. Customers aren’t ready to wait; a delay in response can give them a reason to approach your competitors. What’s the use of running impactful campaigns and attracting potential prospect if they quit in the middle of a sales cycle? As per a study, 79% of marketing leads never convert into sales.”

    Best CRM Software That You Must Use

    Best CRM Software That You Must Use

    HubSpot CRM

    HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. It manages your pipeline so you can keep deals moving forward. And you can see everything about a lead in one place – no more digging through inboxes to find information. Start using the free HubSpot CRM today. It’s easy to set up and intuitive to use, so you can get back to growing your business.

    HubSpot CRM
    HubSpot CRM

    The HubSpot CRM is ideal for small and medium-sized businesses (10-200 employees) that are constrained by spreadsheets but don’t need much of the advanced features of complex enterprise-level CRMs.

    Zoho CRM

    Zoho CRM empowers small to large-sized organizations with a complete customer relationship life-cycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system. Zoho CRM is for everyone, be it a small business or an enterprise. Sell smarter, better and faster with Zoho CRM.

    Zoho CRM
    Zoho CRM

    Zoho CRM pricing starts at $12.00 per month, per user. There is a free version of Zoho CRM and it also offers a free trial.

    Centra Hub CRM

    Centra Hub CRM is fully customizable, and integrated with sales, marketing, and service. It has excellent experience in offering highly customizable CRM solutions. Automates lead generation, nurturing, and support for all growing businesses. Centra Hub is a cloud-based CRM software that provides a centralized platform to execute business operations aligning in various verticals of an organization. It offers a highly customizable CRM platform for small, medium, and large enterprises.

    Any company which wants to automate sales, marketing, and service can use Centra Hub CRM. Also, industries like real estate, automobile management, facilities management, asset, retail, education, professional services, & project management can also benefit from its features.

    Centra hub CRM
    Centra hub CRM

    Centra Hub CRM pricing starts at $8.99 per month, per user. There is not a free version of Centra Hub CRM but Centra Hub CRM does offer a free trial.

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    Salesflare

    Salesflare is the intelligent CRM for small B2B businesses and startups, who want to sell more with less work. Salesflare automatically fills out your address book and keeps track of all interactions with the people you’re in contact with. It takes data from email, social media, company databases, phone, calendar and hands it to you in automated customer timelines that tell you everything you need to know. You just have to write the emails, make the calls, and have the coffee. Ideally suited for small B2B businesses and startups who want to sell more with less work.

    Salesflare
    Salesflare

    Salesflare pricing starts at $30.00 per month, per user. There is not a free version of Salesflare but it does offer a free trial.

    Bitrix24

    Bitrix24 is the leading free online CRM software used by over 3.5 million companies worldwide. It is available in cloud or on-premise with open source code access. Unlimited leads, deals, contacts, companies, quotes, invoices and appointment scheduling. The free plan also comes with email marketing and telephony. Advanced versions have sales and marketing automation, bulk SMS, campaign management and support for multiple pipelines. Available in 12 different languages, Bitrix24 is for companies and small businesses. It also suits remote teams who want to keep in touch and collaborate efficiently.

    Bitrix24
    Bitrix24

    Bitrix24 pricing starts at $39.00 per month. There is a free version of Bitrix24 and also Bitrix24 offers a free trial.

    Concluding Thoughts

    A little investment in the best technology can make a big difference to your business. A CRM technology can be very beneficial for your SaaS business provided you choose the right CRM and motivate your sales team to use it regularly. Here are few tips that will help you in making right decisions

    • Asses and identify your business needs before searching a CRM
    • Speak to your sales representative and create a list of features that they will require to close a deal successfully
    • Try the CRM before investing in it
    • Choose a CRM that grows with your business
    • Research about the CRM and read various reviews

    Which CRM do you use for your SaaS? Please let us know in the comments section below.

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    FAQs

    What is CRM software?

    CRM is an acronym that stands for customer relationship management. Customer relationship management is any tool, strategy, or process that helps businesses better organize and access customer data.

    What does CRM software do?

    A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location and make information about every customer interaction available to anyone at your company who might need it.

    What are the Benefits of CRM Software?

    • Better knowledge of customers
    • Better segmentation
    • Better customer retention
    • Better anticipation of needs
    • Better and speedier communication
    • Better protection of data privacy

    How to Boost Customer Retention?
    Customer churn is the SaaS kryptonite. It is what scares SaaS founders the most,and they are always innovating ways to beat it. Customer[https://startuptalky.com/tag/customers/]Retention is one of the most crucial andcost-effective SaaS retention strategies. Customer Retention = (Number of Custo…
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  • Vivek Tiwari: Founder & CEO of Medikabazaar

    Vivek Tiwari is an Indian Entrepreneur, who is serving as the Founder & Chief Executive Officer (CEO) of Medikabazaar, a platform for medical and healthcare needs. He has been conferred with BW Young Entrepreneur award in 2017. He has 14+ years of experience in managing all India operations, driving sales, revenue and growth of healthcare firms. He has worked in Zonal, Regional, and National roles. He has worked in different industries like, telecom, healthcare, DTH & FMCG with a major exposure in consumer services.

    Vivek Tiwari – Biography

    Name Vivek Tiwari
    Nationality Indian
    Current city Mumbai, Maharashtra, India
    Education University of Calcutta; Indian Institute of Management, Calcutta
    Profession Entrepreneur
    Position Founder & CEO, Medikabazaar

    Vivek Tiwari – Personal Life
    Vivek Tiwari – Education
    Vivek Tiwari – Professional Life
    Vivek Tiwari – Tenure at healthcare firms
    Vivek Tiwari – Startup
    Vivek Tiwari – Challenges
    Vivek Tiwari – CEO of Medikabazaar
    Vivek Tiwari – Honors & Awards
    Vivek Tiwari – FAQs

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    Vivek Tiwari – Personal Life

    Vivek currently lives in Mumbai, India. He believes that a healthy lifestyle can be obtained by maintaining a proper balance between mind, body and soul. He thus starts his day with yoga and meditation and approaches each and everyone to follow this for a healthy lifestyle.

    Vivek Tiwari – Education

    Vivek completed his Bachelors Degree from the University of Calcutta, where he was a rank holder with 1st division. In 2018, he received the CPD Certification Service (Information Lifesciences) for his efforts in Connected care, HEALTH IT.

    He further learnt Strategic Project leadership and Project management from Technological Leadership Institute, University of Minnesota. He completed his Master of Business Administration, Marketing (MBA)  from Indian Institute of Management, Calcutta.

    Vivek Tiwari – Professional Life

    Vivek started his career as an executive at Nestle from July 2000-2004. Post that, he became the Zonal Manager at Tata Tele Business Services and worked there until May 2006.

    In May 2008, he started serving as the Zonal Business Manager at Aircel Limited and worked there until November 2009. He further worked as a Business Manager at Telenor from November 2009 to April 2011. At Tata Sky Limited, he served as the Head of National Sales Development & Automation from April 2011 to June 2012.

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    Vivek Tiwari – Tenure at healthcare firms

    Vivek joined DB Lifesciences & DB Healthcares as a Board Observer & Adviser for M&A & International Market Strategy, in January 2014. He led International strategic tie ups with Chinese medical companies for All India product roll-out.

    He managed to create successful tie ups with Lepu Medical Technology (Beijing) Corporation Limited for national distribution of CVC and HD catheter. He further brought the idea of acquiring the company.

    Created successful tie-ups with the following companies
    Zhejiang Runqiang Medical Technology Corporation Limited
    Target Medical Corporation
    Nanning Passion Medical Equipments Corporation
    Shenzhen Hawkmed medical company
    Bioteq Corporation, Taiwan
    Giant Medical, Guangzhou

    He left the firm in August 2015 and joined AMRA Renal Care Limited in September 2015 and the clinics was acquired by Nipro India. He was the Chief Operating Officer at AMRA and managed to set a network of renal care centers, which is regarded as the best-in-quality yet affordable dialysis clinics.

    Vivek Tiwari – Startup

    After serving five years in the health sector, he became quite acquainted with the services required for a healthcare startup. In April 2015, he founded his healthcare startup, Medikabazaar, a platform that supplies for hospital and medical institution.

    Vivek Tiwari – Challenges

    Initially, there were no established B2B medical supplies in India. This is why, Vivek struggled to organize a massive campaign in medical institutions through direct contacts and digital platforms. It was basically a digital appropriation platform meant for medical supplies with the elimination of geographical restrictions that was non-existent then.

    It was a considerable task to engross multiple vendors, and asking them for price quotes, parleying for purchases, etc. However, they faced a bigger challenge in getting the right price from a reliable vendor and there were hardly such vendors who was owning an array of medical supplies.

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    Vivek Tiwari – CEO of Medikabazaar

    Medikabazaar Logo

    Vivek is the Founder & CEO at Medikabazaar and he leads the B2B platform for all healthcare needs. The company is based in Mumbai, Maharashtra, India. It is India’s pioneering and largest online B2B marketplace for the medical supplies and equipments.

    Medikabazaar counsels for a healthy life and comes under the category of hospital & health care sector. Under the leadership of Vivek, the company has successfully established more than 50,000 medical establishments, and 1,50,000 independent practitioners.

    Vivek made sure that Medikabazaar reaches out to remoter locations, having partnered with 13,000+ suppliers all over India to establish a strong base and respect from their clients in India. The company has a haywire market, which makes it the largest and most complex geographical structure in the world.

    Vivek Tiwari – Honors & Awards

    • His company, Medikabazaar received the Best Last Mile Delivery at the Global Logistics Excellence Awards in 2019.
    • He received the National Icon Award in 2018.
    • Medikabazaar was regarded as Healthcare IT company of the year in 2017.
    • Vivek received the BW Young Entrepreneur in 2017.
    • His company received the Best Med-Tech E-Tailing Solutions by ASSOCHAM Medtech in 2018.
    • He was one of the BW techtors in 2020.
    • He received the IBM Smartcamp in 2016.

    Vivek Tiwari – FAQs

    What is Medikabazaar?

    Medikabazaar is a healthcare platform that supplies machines and other equipment to hospitals and medical institutions.

    Who is the Medikabazaar founder?

    Vivek Tiwari is the founder of Medikabazaar.

    When was Medikabazaar founded?

    Medikabazaar was founded in 2015.

  • Top 5 Embedded BI Tools for SaaS | Must Know SaaS Business Intelligence Software

    Users today are expected to be data-driven. But when asked, they don’t want to use another BI tool — another login and another interface to learn — they want easily accessible answers. As a software developer or product manager, you know that a streamlined user interface leads to wider product adoption and increased value.

    Business Intelligence (BI tools) software is designed to make enterprise data more accessible to those who care about it most, and embedded business intelligence software integrates with the host application so that users can do their data entry and analysis all in one place.

    What is Embedded BI (Business Intelligence)?
    Sisense
    BOARD
    Domo
    Cloudera
    Exago BI

    What is Embedded BI (Business Intelligence)?

    Embedded BI or Embedded Business Intelligence is the integration of reports, dashboards, and data visualizations inside an application. The information is typically displayed and managed by a BI platform and is placed directly within the application’s user interface to improve data usability and decision-making.

    The upfront investment in purchasing and deploying a BI solution will not only save you money in the long run, but it will also improve customers’ product experience and give you a competitive edge, driving sales and generating new revenue.

    BI typically includes some combination of the following features:

    1. Canned reports: These are reports you build once so that your users can run them again and again.
    2. Ad hoc reports: Users build these from scratch as per their own specifications.
    3. Visualizations: Charts, graphs, gauges, KPIs, maps, etc.
    4. Dashboards: Lots of reports and visualizations all displayed at once.
    5. Scheduling: A program that will run and/or email reports at specific times.

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    Best Embedded Business Intelligence (BI) Software

    There are hundreds of business intelligence (BI) solutions on the market, but not all of them are well suited to a software-as-a-service (SaaS) environment. As a SaaS provider, wading through these options is a matter of knowing what key characteristics to look for and why.

    Sisense

    The Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From innovative startups to global brands like GE, Wix, Nasdaq, and Philips, thousands of organizations worldwide use Sisense to accelerate innovation and drive digital transformation by embedding Sisense into their businesses.

    Sisense Dashboard
    Sisense Dashboard

    Whether you are trying to increase analytic maturity of the internal operations of an organization or trying to improve an organization’s products and services by infusing them with analytics, the Sisense Single-Stack approach gives you everything you need to move from complex data to branded, embedded analytics that your users will love.

    Features of Sisense Business Intelligence (BI) Tool

    • Sisense helps you go beyond the dashboard from web portals to custom applications — even chatbots and Alexa — all while delivering industry-leading customer service and the lowest TCO at scale.
    • Embed analytics anywhere with full customizations and white labeling that are secure and scalable.
    • Mash up a combination of live or cached data models to optimize performance and manage resource utilization.
    • Analyze data from across your entire data landscape and transform it into powerful visualizations and actionable application components.
    • Impact business decisions and drive change with deep insights and answers to complicated questions.

    BOARD

    BOARD is a fully-featured data discovery platform, offering users BI, business analytics and enterprise performance management under the hood. Customizable and interactive dashboards give users the ability to see a high-level overview of their business, as well as drill down into their KPIs to assess business performance goals.

    BOARD Business Intelligence Tool
    BOARD Business Intelligence Tool

    Serves mid to large companies across various industries. The platform offers unique, customizable dashboards, which allow the user to dig down to the lowest level of detail, while also giving users a comprehensive view of their complete business.

    Features of BOARD Business Intelligence (BI) Tool

    • All-in-One Platform: The platform combines the best of business intelligence, enterprise performance management, predictive and business analytics, and data discovery.
    • Server Clustering:  Due to BOARD’s in-memory processing, the software can serve workloads to a nearly unlimited number of virtual nodes, ensuring full scalability with read and write support.
    • Cloud or On-premise: This software provides on-premises or cloud-based solutions.
    • Real-time Modeling: Modeling capabilities are built into BOARD’s core. They give users the ability to change data models on the fly without impacting users.
    • User Self-sufficiency: Its programming-free approach makes understanding and analyzing data easier for non-technical users.

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    Domo

    Domo’s mission is to be the operating system for business, digitally connecting all your people, your data and your systems, empowering them to collaborate better, make better decisions and be more efficient, right from their phones. Domo works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more.

    Domo Business Intelligence (BI) Tool
    Domo Business Intelligence (BI) Tool

    Domo Business Intelligence (BI) combines a powerful back end that sits on top of and connects into any existing system where data lives, including those for customer relationship management, enterprise resource planning, human resources and financials, as well as any data repository or current reporting system.

    Features of Domo Business Intelligence (BI) Tool

    • It has large number of plugins which we can easily integrate with your local server or data center.
    • It has excellent systemic layer feature where end user can make their dashboard / report by their own.
    • Additionally, it has good dashboard sharing option which avoid any communication gaps or deployment gap during the implementation.
    • Securely connect and normalize data from over 1,000 sources.
    • Make disparate data assets accessible and analyzable, with sub-second response times, at scales measured in billions of rows.
    • Empower your organization to take action and solve tough business problems with intelligent apps that are natively connected with real-time data.
    • Get compliance with GDPR, HIPAA, SOC 1/2 and ISO standards.

    Cloudera

    Cloudera Enterprise Data Hub empowers users to utilize their business data in order to gain actionable insights. It puts data management at analysts’ fingertips, with the scalability and elasticity to manage any workload. Its suite of integrated analytics engines gives users transparency into the whole data lifecycle, and the open-source architecture enables customizations to meet business needs.

    Cloudera Business Intelligence (BI) Platform
    Cloudera Business Intelligence (BI) Platform

    Features of Cloudera Business Intelligence (BI) Tool

    • Prevents Churn: This platform excels at identifying areas for improvement that can increase customer engagement, reduce churn and improve the customer experience with your business.
    • Draws Data from the IoT: By integrating data from the Internet of Things, the solution offers users insight into data from a huge reservoir of IoT-connected devices.
    • Personalizes Targeted Marketing: Using information it’s learned about customer behavior, the system offers solutions for creating highly personalized target marketing campaigns.
    • Promotes Growth: The solution generates a 360-degree view of customer behavior and activity, which allows users to strategize and respond appropriately. This approach promotes a better understanding of what customers want and need, which in turn drives business growth.
    • Provides Data-Driven Insights: Data analytics platforms like Cloudera offer the data discovery, analysis and interpretation tools necessary for businesses to make the right choices confidently.

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    Exago BI

    Exago BI is a 100% web-based, seamlessly embedded, no plugins required, end-to-end business analytics solution for software companies looking to provide ad hoc and operational reporting, dashboards, and scheduling to their clients. It’s full-featured BI solution tightly integrates with web-based SaaS or on-premise application and allows non-technical users to create reports and dashboards without help from IT.

    Exago Business Intelligence (BI) Tool
    Exago Business Intelligence (BI) Tool

    Exago provides advanced features such as interactive data visualizations, geo-maps, drilldowns, user-defined formulas, and data merging into predefined, pixel perfect PDF, RTF and Excel templates.

    Features of Exago Business Intelligence (BI) Tool

    • Exago’s built-in ETL interface doesn’t require coding or the construction of cubes to combine data from different sources and writes directly to any SQL database.
    • Privately owned, self-funded and profitable Exago has been providing its flagship Exago BI solution to industry leading software application and service providers and their clients since 2006.
    • Unique US patented software ensures users are engaged and most valuable ideas are identified.
    • Offer consulting and technical support – from deployment to nurturing your innovation efforts –to guarantee your project’s success.

    Conclusion

    There are hundreds of business intelligence (BI) solutions on the market, but not all of them are well suited to a software-as-a-service (SaaS) environment. Here, I presented 5 of the best embedded BI tools for a SaaS company. So, take this article as a reference and choose the one that meets your expectations. Which embedded BI are you using? Let me know in the comments section.

    Frequently Asked Questions – FAQs

    What is SaaS?

    Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet.

    What is SaaS BI?

    SaaS Embedded BI is the integration of reports, dashboards, and data visualizations inside an application. The information is typically displayed and managed by a BI platform and is placed directly within the application’s user interface to improve data usability and decision-making.

    What are some SaaS BI Tools?

    Some embedded bi for SaaS are Sisense, BOARD, Domo, Cloudera, Exago BI to name a few.

  • 3 Ways Justdial Helps You Grow Your Business Online

    Buyers usually search for vendors in popular business directories, which is why many small local business take the help of online directory service platform like Justdial to be able to sell B2B products add get a free listing and grow their business online. This is helps the small businesses to sell directly to customers as these services offer mobile apps and attract huge traffic. While it is also free to list your business on Justdial.

    The Mumbai based company runs an India specific local business listing platform Justdial and has expanded the scope of its B2C transaction based services by adding product e- commerce market place. Founded by V.S.S Mani in 1994, Just Dial is a local search firm that provides both B2C and B2B listings of small and medium businesses across the country.

    It also provides services across multiple platforms, including the internet, phone, wireless and print. It counts Sequoia Capital, Tiger Global and SAIF Partners as its investors. Just Dial becomes first large Indian listed firm with presence in product e-commerce business. Another small public listed firm is Intrasoft Technologies, which runs 123stores.

    Just Dial Search Plus
    Other Ways Just Dial Can Help Your Business Grow
    Justdial Omni
    Services Offered By Justdial Omni
    Another Set of Activities Justdial Omni
    Justdial Cash

    Just Dial Search Plus

    The firm had started what it called the Search Plus or transaction services where it allowed people to order food online from local restaurants and even book a doctor’s appointment and flight tickets and much more. With product e- commerce it is now entering a much wider market which can add to its revenue stream.

    The company has added a shop online feature on the homepage where it lists products across several categories like mobile appliances, electronics besides a host of others including those that are put out by big e-commerce marketplace such as tiles, sanitary ware, bicycle, paints, etc. Since it is a market place it connect consumers to third party vendors and only acts as a platform linking the buyer and the seller while simultaneously facilitating transaction.

    How Justdial helps local businesses through Justdial Search Plus
    How Justdial helps local businesses through Justdial Search Plus

    In the process it comes across as another hyper local e-commerce platform which links local shops to consumers online. This makes a sense for Justdial as it extends the offering by allowing those local sellers already listed on its platform to sell products.

    However the consumer would absorb the Justdial offering given there are specialized e-commerce ventures that are doing a similar job with better UI/UX is something that would get to know as Justdial shares user statistics. Justdial also offers same day delivery for some products since Just Dial primarily leverages local sellers, it can actually cut down on delivery timelines.

    The site claims some products like grocery and medicine ordered through its platform will be delivered in an hour while for some others like electronics, Just Dial says it offers a ‘7-hour express delivery’ for orders placed before 2 PM and the offer comes with Just Dial’s written guarantee along with manufacturer’s warranty & original invoice. Orders post 2 PM will be delivered in the next 24 hours.

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    Other Ways Just Dial Can Help Your Business Grow

    In the day age, where innovation is considered to be an important asset for online business in order to beat competition and stay ahead in the market, the most well-known online classified player in India is going back to the basics to increase the growth of your business online.

    Justdial has implemented plans to reinvent its newer offerings such as inventory management platform for sellers Justdial Omni its payment wallet Justdial Cash and Monetization of its advanced meta search cum marketplace offering Search Plus. The public company is looking to put all its energies behind reviving its core which is the search business and its listings model.

    Justdial Omni

    Justdial Omni is a premium service which is offered by Just Dial group as a business outsourcing tool. This online directory services platform was launched by Justdial Omni in 2016 in order to help small business manage their online and offline sales. It give you the option to outsource multiple task to JD and focus what is absolutely necessary for running of your business. You can sell multiple channels from one platform with the help of Justdial.

    The services offered by Justdial Omni
    The Services Offered by Justdial Omni

    Services Offered By Justdial Omni

    • Website – expand your market base by selling products on your very own website.  
    • App – reach out to your tech savvy customers through a personalized Android app.
    • Justdial – sell your products on Justdial, anything, anytime, anywhere
    • In store billing – Justdial Omni delivers the most adaptable and advanced billing systems providing end to end customer service operations.
    • Other Marketplaces – make shopping easier for your customers by collaborating with e-commerce giants in the near future.
    The activities that Justdial Omni provides

    Another Set of Activities Justdial Omni

    These are Optional premium services you can choose according to the need.

    • Centralized Inventory management
    • Advanced reports and analytics
    • Easy and quick bailing systems
    • Campaign and discount offers
    • Customers and suppliers records
    • Inquiries and lead management
    • Calendar and appointment scheduling
    • Website and mobile apps.

    The Justdial Omni will be plug and play as it is cloud based solution which can be accessed over cell phone via a dashboard V.S.S Mani explains in the analyst call. The product will allow small businesses to manage their inventory, billing and third party logistics. The product will also allow businesses to integrate bar code and QR code systems. As enablers, we always think for our vendors and they would probably lose their market share to online players.

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    Justdial Cash

    Just Dial has also come up with another way of helping businesses online with the help of Justdial Cash, which is a payments platform integration for its Search Plus suite of services. Just dial has also tied up with another existing mobile wallet service provider instead of applying for a prepaid payment instruments (PPI) license itself.

    Justdial needs a wallet to operate Justdial Cash because it is a marketplace and not an eCommerce player that owns the inventory or services that customers were buying on its site. It is effectively operating a closed wallet which does not need a license. This helps customers and small local businesses online as, when customers buy from merchants and service provide via Justdial, it needs a semi closed prepaid payment instrument or a semi closed wallet.

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    FAQs

    What is Justdial?

    Just Dial Limited is a company that provides local search for different services in India over the phone, website and mobile apps.

    What does Justdial do?

    It provides local search-related services to users across India through multiple platforms such as website, mobile website, Apps (Android, iOS, Windows), over the telephone and text (SMS).

    How to add your business in just dial?

    How to add business in just dial:-

    1. You can either list add business to Justdial for free, or get a paid listing.
    2. For a free listing, just go to www.justdial.com/Free-Listing and provide all the necessary details of your business.
    3. For a paid listing, visit www.justdial.com/advertise and fill in the details and choose from the different packages provided by them.

    What is Justdial revenue model?

    Justdial works on collecting data and providing information to users through Phone, SMS, and the Internet. The company’s revenue model is of Premium subscription or listing of classified ads, Analytical reports, and Data selling to buyers. Initially, it used to work as a telephone directory-based model.

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  • 3 Easy Steps to Create Kickass Video Tutorials For SaaS With 10 Best Examples

    It’s one of the toughest jobs to generate new leads for your software, product, or service. But how many of your leads and sign-ups are you successfully converting to customers? Hell, you’ve optimized your homepage, your landing pages. You’ve done your SEO homework. You’ve sweat blood and tears writing blog post after blog post.

    Do you know how many new blog posts are being published? More than 3 million blog posts. Every single day. Is video content marketing a better strategy than blogging? You’ll be surprised when diving into the statistics.

    That’s why I came up with the 3 easiest steps to create kickass video tutorials for saas with 10 best examples in order to make your video marketing strategy successful. So, let’s dive in.

    What is Video Marketing?
    Why Video Marketing Works?
    Steps to Create the Perfect Video Tutorial for SaaS
    What Makes a Great SaaS Promo Video?
    10 Great Examples of SaaS Customer On-boarding Videos

    What is Video Marketing?

    In simple terms we can define video marketing as the way to market a product or service using the video. Video marketing, especially for SaaS companies, involves “utilizing video through the funnel to attract, convert and delight customers,” explained Ed Laczynski, CEO of Zype. Video marketing has lot more advantages over a written content as it engages the users more than 88% on your website as reported by Forbes. In addition to it, the message tried to transmit through video retains 95% more than compared to 10% when they read the text.

    Types of Video Tutorials

    • Demo/Explainer Videos
    • Case Studies and Testimonials
    • Social Videos
    • Expert Interviews and Trending News
    • Customer Support

    Why Video Marketing Works?

    Do you know what the average attention span is today? 8.5 seconds. That’s shorter than the attention span of a goldfish. Which is 9 seconds. While those exact figures may or may not be true, we can certainly agree that attention spans have been declining rapidly.

    So how about all your precious blog posts, your content marketing? According to TIME magazine, 55% of Visitors Read Your Articles For 15 Seconds or Less. And according to Nielsen, web users spend 80% of time above the fold:

    Create video tutorials for saas
    Percentage of Viewing time vs Pixels from the top

    In short:

    • Most people don’t read your blog posts!
    • They don’t scroll down.
    • They never reach your call-to-action.

    How about online video?
    Put out a 6 to 12-minute video, and 5 out of 10 people will watch to the very end, according to WISTIA:

    Create video tutorials for saas
    Video Length vs Avg Engagement

    With video, you have up to 12 minutes of undivided attention from your potential customers! So how do you intrigue your customers and draw them into your videos?

    Just follow some simple rules:

    • Show up yourself in the video, in person, and you will build trust and rapport.
    • Address your customers pains & challenges, and they will start to connect with you.
    • Show the benefits of your product/service.
    • Show how you help your customers get where they want, and they will sign up. And buy.
    • That’s the secret how you generate new leads and increase your conversions

    Video tutorials are the best way of showcasing your software or SaaS. Think of video tutorials as your 24/7 sales & support reps. Always working for you. The good news is that you don’t need to be a video or marketing pro. You don’t even need expensive gear. There’s only one thing you need to get right.  That one thing is scripting your video tutorial so your potential customers can see the benefits your software has for them. For their company. For their life. As vivid as possible. Throughout the whole tutorial.

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    Steps to Create the Perfect Video Tutorial for SaaS

    Step 1:

    Create video tutorials featuring your customer. Not your product

    Video tutorials should educate your customer. Show him what your software or service does. How it works. But that doesn’t mean that the tutorial should be all about your product. Or its features. Or your company. I’ll be blunt: Your customers aren’t interested in your software or its features at all. They didn’t wake up in the morning, thinking “oh my god, I need to have that “.

    All your customers care about is themselves. They want to know what’s in it for them. How your software helps them solve the big problems they’re facing. How your service helps them get where they want. Your customers are interested in the final results they can achieve. Your product is a pure means to get them there. And if they could get the same results without you, without the hassle of migrating and implementing your software, they’d be even happier.

    Credit card processing services Square hit all the right buttons in their testimonial video with a sweet and short 30-second long edit. Portraying a convincing reason why Square is better than alternative solutions, it’s easy to see how the testimonial will help other prospects to choose Square as their card processing solution. Not to mention, we can all take away how such a simple video can be so effective. Watch below.

    Square

    It’s about your customer, his problems, his goals. When you’re walking in your customers’ shoes, the perspective shifts. That means you should really know your potential customers, their needs, their challenges, what they aspire to. In marketing speech, that’s knowing your buyer persona. When you have a clear picture of your customer, you can start communicating and connecting with them on a whole new level. Always remember that whatever you are doing, whether it’s in marketing, sales or support, should be about your client. It is never about your product or company.

    Step 2:

    Translate every feature into the benefit your customer gets out of it

    Now that you’ve seen the power of benefits to attract and convert your customers, how do you find those benefits? Once you’ve got all the information, it’s actually quite easy. First, you need to know two areas by heart:

    • The features – It doesn’t matter whether big or small, get to know all the features of your software, product or service.
    • Your customers’ needs – What are your customers struggling with? What gets on their nerves? What do they want to achieve?

    Benefits arise when a feature meets one (or several) customer needs. When looking at your features, try to be as specific and detailed as possible. Stick the formula to your monitor: “Feature + Need = Benefit”. And that video tutorial? How about naming it “How to get the important things done first with software X “. Now your (potential) customers can immediately see what’s in it for them. And those who are feeling that pain right now, they’re going to watch it. Some of them will sign up for a trial. And some of these will become happy new customers. The benefits of video marketing are endless.

    In the end, it’s not just about an intriguing name for the tutorial video, that makes people click and watch it. It’s about weaving those benefits into your tutorial video from the very start to the end.

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    Step 3:

    Motivate your customers with benefits throughout the entire tutorial video

    With the benefits clear ahead of us, let’s put these to work. Our goal is to attract (potential) customers to watch our tutorial, ideally until the very end. That gives us all the time we need to show benefits and features, and build trust and connection.

    So instead of chasing the potential customers away with boring details about the feature, start off the video tutorial by painting a vivid picture of the benefits. Then back them up immediately with a short summary of the feature. Because if you keep “drooling” over the benefits, it sounds like empty promises. That’s why in the end, benefits and features go best together. It’s like the perfect couple.

    Cloud-based software Salesforce utilizes video content to demonstrate their Salesforce Essentials software that helps small businesses quickly get started and grow. Engaging from the onset, Salesforce paces their application demo with eye-catching illustrations, light background music and a detailed narrative that helps their prospects and customers to understand the product, what it’s used for and what it can do. Watch below.

    Salesforce Essentials Demo

    Here’s the formula: Motivate with benefits, immediately back up with features. So do your homework, get to know the pains and challenges of your customers as well as your features. And then use the benefit + feature formula to create engaging video tutorials that attract and convert a flood of new customers and delight your existing ones.

    What Makes a Great SaaS Promo Video?

    Here are criteria for an effective and engaging piece of SaaS video marketing, which the best of the best always gets right:

    • It turns a complex idea into something simple –  I bet your SaaS offering is pretty complicated. But any good SaaS video should trade confusing complexity for pleasing simplicity that leads to greater audience understanding.
    • It stands out from the crowd & communicates uniqueness – There are a lot of SaaS brands out there, and competition is fierce. Your video needs to get across your USP and make you seem different from the alternatives.
    • It makes the audience really feel their pain point – To gain new customers, you must show how they’re are worse off without your service. The best SaaS videos have a strong pain point that hits their audience where it hurts.
    • It encourages viewers to take action – What’s the point of a video that doesn’t cause a change in its audience? None. So, make sure yours encourages potential customers to start a free trial, get in touch, or just find out more.
    • It helps build a solid and consistent brand – Every SaaS company that’s found serious success has done so with a strong brand. To quickly earn a place in customers’ minds, your video content needs to support and reinforce your brand.

    10 Great Examples of SaaS Customer On-boarding Videos

    1. A Few Key Steps to Get Started (Xero)

    Xero accounting software smartly focuses their onboarding video around a few key tasks that are crucial to getting started, which helps new customers avoid overwhelm. Financial and accounting SaaS companies can greatly streamline operations for users, but they do require a fair amount of set up on the front-end. Xero makes sure new customers don’t get stuck in a no-man’s land of not setting up their service and not understanding what it’s for.

    2. Walking You Through Your First Task (Canva)

    In this onboarding video, Canva walks you through creating your first design using their software. By centring their video around completing one task successfully, they’ve smartly avoided the boring features parade. Because who cares about what a bunch of features do? Your customers want to know what your service can do for them. Canva’s fast-paced onboarding video takes you through each step of creating a design and points out fun add-ons to inspire you to get designing.

    3. A Mini-Movie Walkthrough (Band)

    The onboarding video for the Band app is like a mini-movie. It opens on tiny people seen overhead who break out into groups. The video follows the activities of one group using the app to better communicate and share with each other, plus doing fun things like planning events and picking restaurants. By the end of the movie, it’s easy to want to join in the fun.

    4. Friendly Tips for Your First Trip (Uber)

    Uber’s onboarding video covers more than just how to take your first trip. It gives drivers the kind of handy tips they’d only know after having completed a number of rides. If you’re a driver who stumbled over your first few trips, you may be tempted to abandon Uber’s driving service altogether. Uber helps drivers reach their first success with a conversational tone and helpful hints that feel like we’re getting advice from a trusted friend.

    5. Lively Instructions for a Complex Product (Penki)

    Some onboarding experiences are more complicated than others. The Penki app creates 3D images with an iPhone and a camera set to long exposure. Not easy to explain. Much easier to show in a video. This live action onboarding video shows the clever creations possible with Penki through delightful instructions that flash across the screen.

    6. Savvy Tips Worth Getting Excited About (GrubHub)

    One of the potential pitfalls for a GrubHub driver? Driving on an empty stomach! This live-action onboarding video is narrated by a GrubHub driver on a typical delivery run — all the way from hopping in his car to pick up at the restaurant to delivering to the customer’s door. Right at the open, he promises some cool tips and tricks that keeps the audience hooked. The tips are underlined with catchy on-screen visuals, great for watching with no sound.

    7. Walking in the Footsteps of a Real User (Sphere)

    The Sphere app promises a “real experience” of one user from the moment he decided to sign up for the new social networking app. At five minutes, it runs on the long side, but it does give viewers a comprehensive experience of the app that would have been impossible to get so quickly any other way. In written format, this amount of information would’ve gone on for days and been tedious (at best!).

    8. A Pretty Quick Glimpse (Ipsy)

    Ipsy is a beauty shopping app that rewards you for purchasing on the app. This animated/live-action hybrid video introduces customers to the benefits of shopping for beauty items with Ipsy with a friendly narrator named Madeline. The video style is candid and more like one person talking to another person about a new discovery they’ve made. Clocking in at less than 30 seconds, this is one fast-paced intro that covers all the important points, yet teases the beautiful bonuses of Ipsy. A great example of leaving them wanting more.

    9. App Tutorial Video (Tasker App)

    If you’re just getting started on TaskRabbit, you’ve got a lot to learn about getting hired on the network (and using the app). This live-action onboarding video walks you through the basics of setting your availability and getting hired for your first task with. Although this is the typical close-up of a phone, it’s warmed up with a background of tools and upbeat music. By the end of this video, viewers will know everything from how to work with clients on the app to getting support from TaskRabbit if you hit a snag.

    10. A World of Enticing Benefits (LifeWorks)

    The LifeWorks app is a platform that enables companies to reward their employees. This video gives audiences a delightful romp through all the benefits that come with the LifeWorks app, from exclusive shopping discounts to gift card rewards. This client onboarding video even resembles a swoon-worthy Instagram feed at times. Who wouldn’t want to dip their toe into one of these picture-perfect vignettes?

    Conclusion

    So, keeping these things in mind, you can create a perfect video for your SaaS product and boost your video marketing. How is video marketing helping your SaaS to grow? Please share your stories in the comments section below.!

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    FAQs

    What is SaaS marketing?

    SaaS marketing is a type of marketing that focuses on promoting and acquiring leads for subscription-based products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality.

    What does SaaS stand for?

    Software as a service (SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.

    What are some examples of SaaS?

    SaaS examples: BigCommerce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot. PaaS examples: AWS Elastic Beanstalk, Heroku, Google Apps, Salesforce, Windows Azure.

    What is SaaS in cloud computing with example?

    Software as a Service, also known as cloud application services, represents the most commonly utilized option for businesses in the cloud market. SaaS utilizes the internet to deliver applications, which are managed by a third-party vendor, to its users.

  • Best Accounting Software For SaaS

    It’s not easy to check through all of the SaaS accounting software options. There’s a lot of platforms to choose from across every operational aspect of your company. Onboarding each of them requires a ton of setup and spending the time to learn their nuances. Then, of course, there’s the cost of purchasing licenses to consider. And finding the best accounting software for SaaS companies is doubly hard: You have even more options than other types of small business owners do, and figuring out the differences among all these accounting software packages is tricky at best.

    However, there are a couple of key things that differentiate the best SaaS accounting software options from the rest of the crowd. They are:

    • Scalability: Most SaaS companies are growth-minded, meaning you need accounting software that can keep up with your business as it expands.
    • Automation: SaaS is a fast-paced industry. Nobody wants to spend all their time doing accounting, so you need a solution that is as high-tech as the service you provide. Automation allows you to focus less on your books and more on your business.
    • Multi-Business Support: SaaS encompasses a wide range of business types. Your software needs to provide a solution that can account for that.

    Best Accounting Software for SaaS

    Now that we know what to look for, here is our top pick for the best accounting software for SaaS companies:

    QuickBooks Online

    best accounting software for SaaS business
    Quickbooks online

    One of the top options for the best accounting software for SaaS companies is QuickBooks Online. You’ll have a hard time finding a platform that’s as scalable as QuickBooks Online: The software offers different levels of support that accommodate your company’s evolving needs as it expands. Plus, the setup is easy and the bookkeeping is intuitive.

    best accounting software for SaaS business
    Quickbooks dashboard

    Getting more specific, there are several reasons QuickBooks Online is such a good option for SaaS companies. They are:

    1. Requires No Manual Data Entry.
    2. Grows with Your Business.
    3. Makes It Easy to Track Your Financial Health.
    4. Has a Helpful Virtual Community.

    Best for small businesses seeking accounting software suitable to their size. QuickBooks pricing starts at $5.00 per month, per user. There is not a free version of QuickBooks but QuickBooks does offer a free trial.

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    Netsuite

    best accounting software for SaaS business
    Netsuite

    According to NetSuite’s website, it offers a financial management solution that expedites daily financial transactions, accelerates the financial close and ensures compliance. Its cloud-based single platform architecture ensures complete real-time visibility into the financial performance of the business from a consolidated level down to the individual transactions.

    It offers the following features:

    1. Core accounting functionality.
    2. Billing management.
    3. Revenue recognition.
    4. Financial planning/reporting.
    5. Global accounting and consolidation.
    6. Governance, risk, and compliance.

    NetSuite’s cost depends on several factors including the selected product configuration, add-on modules required, total user count and contract duration. Taking all this into account, NetSuite’s base license pricing begins at $999 per month with general user access listed at $99 per month. Advanced NetSuite feature modules are available which can be a beneficial enhancement to a standard platform license. Add additional users as needed by purchasing individual access via any browser on a universal cloud-based platform.

    NetSuite licenses operate on a subscription model and may be renewed annually or over longer durations. There are several pre-bundled vertical editions, which can be useful in quickly identifying the necessary package and modules needed. You decide which one is best and when you are ready to add more capacity.

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    FreshBooks

    accounting software for SaaS
    FreshBooks

    FreshBooks is designed specifically for small businesses, so if your SaaS company is still in its early stages, this could be a good option. FreshBooks offers three different small business accounting solutions—Lite, Plus, and Premium. Each option is designed for businesses in different stages of growth, with the Lite plan being the least expensive and the Premium plan being the most expensive.

    accounting software for SaaS
    FreshBooks pricing

    The features you get with FreshBooks depend on the plan you sign up for, but all plans come with the following features, which are essential for SaaS accounting:

    1. Invoicing (including recurring invoices and late payment reminders)
    2. FreshBooks Double-Entry Accounting tools help you make choices based on actual business data and insights.
    3. Automated expense tracking.
    4. Create a summary report and export it to Excel.
    5. Time tracking.
    6. Collaborative tools (file sharing, centralized product conversations).
    7. Invite your accountant to your FreshBooks account with just a few clicks. Your accountant will get exclusive access to the financial information and reporting they need to support your business, whenever they need it.
    8. Payment processing.
    9. Reporting (P&L statements, accounts aging).

    FreshBooks is available at a price that is comparable to QuickBooks, and it features very similar accounting functionality. This makes it a great alternative to consider for those looking for SaaS accounting.

    Zoho Books

    accounting software for SaaS
    Zoho Books

    Zoho Books is an online accounting software that allows you to easily manage the money flowing in and out of your business. Manage your customers and invoices, while keeping expenses in check. Record, monitor and reconcile your bank accounts and transactions, and collaborate with your accountant in real-time. Most importantly, Zoho Books helps you make better, more informed decisions and stay on top of your business.

    accounting software for SaaS
    Zoho books pricing

    Features at a glance:

    1. Create GST invoices in seconds.
    2. Give your customers online payment options and get paid faster.
    3. Create and send purchase orders.
    4. Keep track of inventory levels at all times.
    5. Organize your inventory with vital information like SKU, cost, and stock on hand.
    6. Set up rules to categorize your banking transactions for easier reconciliation.
    7. Create, edit, and manage your customer and supplier contacts from within Zoho Books.

    There are three pricing options for Zoho Books – Standard (₹2,499 per Organisation/Year, 3 Users), Professional (₹9,999 per Organisation/Year, 4 Users), and Premium (₹19,999 per Organisation/Year, 7 Users).

    Conclusion

    Whether you’re just forming your SaaS company, or have begun to hit your stride and need a seamless way to manage your finances, accounting tool provides a robust way to manage your company’s money from top to bottom. No matter which software you choose for your SaaS accounting needs, before you set out on your search make sure you know precisely what you need your accounting software to do for your business. So, which tool are you using for accounting? Please let us know in the comments section below.

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    FAQs

    What is SaaS accounting software?

    SaaS accounting is a model for accounting software whereby the application is hosted by a service provider. Instead of installing and maintaining software locally, SaaS software is securely accessed through a PC or mobile device.

    Is QuickBooks a SaaS?

    Yes, QuickBooks – This is the tool for all your accounting needs. They also have a free trial so you see if it meets your need! Salesforce – A CRM software that can be used to scale business.

    What accounting software do startups use?

    One of the top options for the best accounting software for SaaS companies is QuickBooks Online.

  • Top 7 Sources For Email Design Inspiration | Best Email Inspiration Ideas

    In case you hadn’t heard, email marketing isn’t dead.  In fact, the reality is quite the opposite. Billions of emails are sent every year. It’s fast, convenient and most importantly, effective. In this article we have listed out some of the bet sources of email design inspiration which will help you to write emails more beautifully.

    If you’re a startup or brand wanting to leverage this success, a well-designed email is crucial to breaking through the pack. Amongst so much competition, a great email design inspiration needs to capture the attention of the reader right away to avoid being deleted and risk never being seen.

    Created with the mission to trigger wonderful ideas in your mind, these sites show a great diversity of email design inspiring templates to help you find exactly what you are looking for. Let’s get started!

    Pinterest
    Really Good Emails
    MailChimp Inspiration
    Campaign Monitor Gallery
    Email Gallery
    Dribbble
    HTML Email Designs

    Pinterest

    One of the most popular platforms to showcase your design, Pinterest, is very well known for providing visual inspiration of any kind. Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. This of course includes email design inspiration which Pinterest has plenty.

    Pinterest - Email Design Inspiration
    Pinterest

    All you have to do type your keywords and let the inspiration flow from screen. You can also browse plenty of themed boards created by avid pinners, and lots of companies.

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    Really Good Emails

    Really Good Emails (RGE for short) aims to be the best showcase of email design inspiration and resources on the web. This platform features hundreds of email designs but that’s not even the best part.

    All email templates fall into a huge diversity of categories such as Abandoned carts, Retention, Customer Appreciation, etc. This makes it very easy for the user to sort their results and browse only the kind of email marketing campaigns they are particularly interested in. How convenient is this! This 4,000+ handpicked collection is powered by community submissions.

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    Whether you’ve been using email marketing[https://startuptalky.com/tag/marketing/]automation for years, or have juststarted to dip your toes in, you’ve probably come across the concept of “dripcampaigns [https://startuptalky.com/tag/drip-marketing/…
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    MailChimp Inspiration

    MailChimp Inspiration - Email Design Inspiration
    MailChimp Inspiration

    MailChimp, the most widely used platform for automating and managing your email marketing efforts, also maintains an inspirational gallery with amazing email designs. Similar to the other galleries, you have the option to sort your results by theme such as Restaurant/Food, Art, Music, App, Travel, etc. With the customizable templates, there’s no need to start your email from scratch. Choose a layout that fits the message you want to get across, then use its design tools to create eye-catching emails that look great on any device. With a few quick taps in their mobile app, you can choose a new template or work with one you’ve designed on desktop.

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    An email drip campaign [https://startuptalky.com/tag/drip-marketing/] is aseries of messages that are sent, or “dripped,” in a predefined order at apredefined interval. Drip campaigns are commonly used to communicate to newsubscribers or someone who made a purchase but didn’t join your email lis…
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    Campaign Monitor Gallery

    Campaign Monitor gallery - Email Design Inspiration
    Campaign Monitor gallery

    Campaign Monitor is a global technology company that provides an email marketing platform that’s easy to use yet extremely powerful. The famous platform for automation and management of email campaigns, Campaign Monitor, maintains a beautiful gallery of top 10 email campaigns.

    Divided into several categories: Marketing Offers, Announcements, Events and Newsletters, you can pick the particular category you want to draw inspiration from. Campaign Monitor powers media moguls, tech giants, nonprofits—lots of different industries making their numbers through the power of email marketing.

    Email Gallery

    Email Gallery - Email Design Inspiration
    Email Gallery

    Email Gallery was created to help email designers find inspiration in the collection of emails from various companies and individuals. A great place to find cool email design inspirations. It comes with handy options to easily sort your search results. The “Browse” menu lets you choose among 50 types of business-like Advertisement, Education, Media, Blogs, etc, 11 different colors, number of columns, or simply the latest email designs featured on the website.

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    Dribbble

    Dribbble - Email Design Inspiration
    Dribbble

    Founded in 2009, Dribbble is a bootstrapped and profitable company helping design talent share, grow, and get hired by over 40,000 of today’s most innovative brands around the world. Dribbble is not the first web place that comes in mind when talking about email design inspiration particularly. However, this platform has gathered thousands of designers from all around the world who showcase their artwork, including designers who craft email newsletters. The platform itself is a great source of inspiration. It will certainly fuel your creative mind with some great ideas.

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    HTML Email Designs

    HTML Email design - Email Design Inspiration
    HTML Email design

    An e-newsletter gallery that will certainly fuel you with email design inspiration. HTML Email Design contains lots of lovely email templates of different kinds and themes. The website also gives you the opportunity to upload you own designs and contribute to its diversity.

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    Conclusion

    I think excellent ideas have started coming in your head already. Try the above resources and find the perfect email for your needs. Have a great time designing! Please tell us in the comments section below which design you liked the most.

    Frequently Asked Questions

    How do you write a professional email?

    Make Your Email More Professional:

    • Remember that anyone can read it once it’s sent.
    • Make the most of your signature.
    • Create templates for frequently used responses.
    • Keep it simple and organized.
    • Always proofread.
    • Consider your timing.
    • Use your subject line wisely.

    How to design email template in html?

    One need to understand the process first. How to design an email template in HTML. For that first you need to design and PSD and then convert it to HTML this is the process one need to follow. Here are some of the useful articles I read about email templates from one of the well known brand in email marketing.

    How do you design a good email?

    Layout & Format Considerations,

    • Keep everything within 600px wide. If there were just one email design guideline we could give you, it would be this one.
    • Keep Your Calls-to-Action High.
    • Tell us a story.
    • Use HTML text/fonts.
    • Plan for no images.
    • Clear, large CTAs.
    • Repeat your CTA.
    • Make it clear who’s sending the message.

    What does an email designer do?

    A lot of first-time email designers are web designers tasked with implementing email marketing for their company. Their typical day involves designing and building websites using HTML and CSS.

    How do I make an email template?

    Create or change templates,

    1. Open Gmail and click Compose.
    2. In the Compose window, enter your template text.
    3. Click More. Templates.
    4. Choose an option: To create a new template, click Save draft as template Save as new template.
    5. (Optional) To send an email, compose your message and click Send.

  • What Is A Webinar And How Does A Webinar Work? | Benefits Of Hosting A Webinar?

    What is a Webinar? A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    What is a Webinar?
    Webinar

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.

    Webinar software runs this online video conference meeting. The person holding the seminar is referred to as a “host” and they invite attendees to watch and participate in an online session that can last anywhere from 10 minutes to 2 hours.

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    Webinars Are Great For

    The basic purpose of a webinar is to present a topic that is engaging, relevant and informative to audience, however you can also use it for,

    • Showcasing new products and services
    • Selling b2b products
    • Engaging blog audiences
    • Creating onboarding or training videos for employees
    • Selling SaaS products (or software)
    • Nurturing existing customers
    • Acquiring leads

    And the list goes on.

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    What is a Webinar?

    Benefits Of Webinars

    There are many benefits of using webinar to host your event or presentation. Here are some of them,

    Webinars Are Cost Effective

    One thing can come in mind that how much does a webinar cost? Webinars cater specifically to an online audience of interested users. Unlike webcasts, there’s no physical location necessary for everyone to join. Thus, you don’t need to pay for many of the things a physical seminar would entail, like renting a room and arranging for chairs. The attendees don’t have to pay much (if anything) to attend these online meetings, and they make excellent business sense for them, too.

    Webinar Cost Breakdown
    Webinar Cost Breakdown

    The cost of arranging a webinar is usually between $100 to $3,000, which is a fraction of the cost of organizing a live, physical conference. However, if you use a webinar platform like WebinarJam, you can save yourself a lot of money as they only cost $1 for a 60-day trial. Thus, it’s a very cost-effective medium of engaging your prospective leads.

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    Create Business Relationships

    The benefit of speaking to a group of potential prospects through a webinar is it allows your prospects to get to know you on a much deeper level than what could possibly get accomplished in a 30 second commercial at a networking event. After all, people don’t do business with companies. People do business with people. In a webinar you have the time to allow your attendees to get to know you as a person, like you and trust you from the insights and content you share.

    Lead Generation

    Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of business cards. But it’s much more than that. Webinars themselves provide the benefit of almost filtering out, or building up a lead. Since they were interested in attending your webinar in the first place, you’ll know they’re a qualified lead.

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    Webinar lead generation stats - what is a Webinar?
    Webinar Lead Generation Stats

    They were seeking the benefit of your webinar first; this means they’re interested in what you have to offer. Also the kind of information you receive from your participants through your webinar software can be very valuable. It may be that you can collect potential leads’ job titles, responses to any polls or Q&A’s you used in your webinar – and much more intimate data than simply a name and email address.

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    Reach your target group both live and afterwards

    A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched afterwards. This enables you to increase both the reach and the impact of your message. Needless to say, it is important that your webinar can be found easily via Google, which is why a well-designed webinar is search-engine optimised (SEO).

    Can be attended from anywhere in the world

    Using a webinar platform to create your webinars can help you do away with the problems of social media integrations and setting up billing. More importantly, they handle the constraints of addressing a vast audience in a unique way. Most webinar platforms allow you to reach a vast, expansive audience all over the world, no matter where you are.

    The logistical cost of attracting attendees from all over the world for a physical conference or event is not possible in most cases unless a 6,7 or 8 figure deal is on the cards. That’s beyond the reach of a small or medium-sized business. Webinars, on the other hand, allow you to target prospective leads all across the globe at virtually no logistical cost or support involved, no matter what the size of your business.

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    Webinars can be recorded.

    In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible. Unlike traditional conferences, it’s extremely easy (and cost-effective) to record your entire webinar – and your audience will thank you for it!

    What is a webinar software?

    Many people don’t know what is a webinar software? A Webinar software refers to the tools we use to make webinars, allowing us to deliver content in a convenient and engaging way. They’re effective at converting passive viewers into leads and revenue. Webinar software allows you to create an interactive experience online.

    • Attendees can use the chat section to ask questions at any time.
    • Hosts can take polls and surveys to keep attendees engaged and gather data.
    • Screen sharing can be used to give live demos.
    • Hosts can make exclusive product offers for attendees during sessions.
    • The best webinar platforms enable selling and have a bunch of bells and whistles for marketing your webinar (getting attendees to sign up).

    Top Time Tracking Softwares for SaaS
    Time tracking software tracks the total time spent by employees[https://startuptalky.com/tag/employees/]on tasks and projects. This softwarecaptures employee time, hourly wages, and client billing rates and using thisinformation to automate invoicing and payroll management functions. Thissoftwar…
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    What Is a Use Of Webinar In SaaS?

    These are just some of the benefits that Webinars can provide to your SaaS business.

    Benefits of Webinar
    Benefits of Webinar – What is a Webinar?

    Create Long-term Impact

    Although a webinar runs for an hour or two, it’s content persists for a longer period of time. With the help of replays, your webinar content will be living in the minds of your audience for months and even years. That means you can be ensured about the longevity of what you’ve created. So avoid topics which don’t have a long shelf life. Another effective way to get the most out of your webinar replays is to play them in a series

    Interactive

    Webinars are great for SaaS because they enable you to be more productive (sales-wise), to nurture leads and generate new ones. You can reduce the number of interactions by qualifying your marketing leads using webinars. The simple fact that they attend the webinar already tells you if they’re willing to engage with you. Then you can monitor their firmographics, their participation rate, their level of engagements and more.

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    Proves Your Authority

    If you’re coming up with an effective webinar, it’s easy to showcase your expertise and establish authority with your viewers. Studies suggest that webinars are more engaging when compared to written content. The major difference between reading a book and being an attendee of a great webinar lies in one major aspect. In the latter, the interaction is more because you can hear, communicate, possibly even see the host who has organized the webinar. So, the overall communication is great. Before getting into a business relationship with your company, the prospects will certainly want to know who are the faces behind it and webinars make that more palpable in the world of digital marketing.

    How to Manage Remote Teams?
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    Boost The Range Of Your Content

    Create great slides – you can easily use them again for a Slideshare presentation, crafting a blog post, or sharing the same in your next email newsletter. Just like generating cornerstone content, your SaaS can attain long-term growth while reusing the contents.

    Follow up with event attendees

    Sharing mind-blowing information and hosting lively and engaging webinars isn’t enough to deliver the results you’re after, however. Here, the follow-up process is just as crucial – you need to constantly reinforce the value of your company in your audience’s mind.

    Send follow-up emails a day or two after the webinar or set up a drip campaign and try and guide your audience down the sales funnel by drawing the content/comments you shared in your presentation. Sharing recordings of your past webinars is also a great way of maintaining a relationship with your customers in addition to making information easily available to them.

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    Few Tips To Help Your Webinars Stand Out

    • Keep them between 30-45 minutes long:
      Not many viewers want to stick around for an hour to listen to you talk. In fact, recent studies show that 41% of attendees prefer webinars of 30 minutes, and 44% of attendees prefer those up to 45 minutes long.
    • Research your attendees:
      The eventual goal of your webinar is to generate leads and make them purchase your product or services. Thus, you need to know what type of audience is attending your webinar. Before you host the webinar, it’s decidedly useful to conduct thorough research on the type of people that are attending, their demographics, professional domain and expertise, and industries they belong to. It helps you get a brief idea about what your audience is expecting from you.
    • Morning is the best time to hold one – Attendees prefer webinars held at 10 or 11 am
    • Leverage Analytics:
      It is essential to leverage analytics to understand what kind of message your audience is most responsive to.
      Not only this, there are plenty of analytics tools like Google Analytics and Facebook Insights that can provide you with a far more detailed, customized, and personalized breakdown of traffic on your webinar concerning a variety of parameters. With analytics, you get data specific to your business that is aimed at maximizing the potential of your webinars.
    • Always hold a Q&A at the end – 92% of webinar attendees want a live question and answer session at the end of a webinar
    • Wondering how many attendees is a good number? The average number is 148.
    • Announce webinar beforehand:
      You should also plan to announce your webinars numerous times before launch, including via emails, social media, and other teasers. Making a short promotional video and uploading it on to your social media sites, Reddit, or YouTube accounts can also bring in large numbers of attendees.
    • Well timed promotions:
      The time and day of the webinar are not the only significant influences on attendance. The date of the announcement of the webinar is another essential factor in the registration rate. The 2017 Webinar Benchmarks Report found out that 25% of registrations occur on the day of the webinar, whereas 23% of registration occurs more than two weeks before.

    Conclusion

    All things considered, webinars are one of the most cost-effective elements of any SaaS marketing strategy. Webinars are great for any SaaS business because you either have to show off your software or train your customers to use the platform (or both!) in a scalable way. By conducting your presentation in a thoughtful and engaging manner – and sticking to some of the best practices I’ve discussed – you will find that the rest of your marketing objectives may be easier to achieve too.

    Now that you know how webinars can be of great importance for SaaS Business, check Best Webinar Platforms that you can use to conduct a webinar.

    Frequently Asked Questions About Webinar

    What is a Webinar and how does it work?

    A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    Can they see you during a webinar?

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    What is the purpose of a webinar?

    The basic purpose of a webinar is to present a topic that is engaging, relevant, and informative to the audience that might be your customers as well whom you are presenting your product or service. It can be used for Showcasing new products and services, selling b2b products, Engaging blog audiences, Creating onboarding or training videos for employees, Selling SaaS products (or software), Nurturing existing customers, Acquiring leads.

    Do I need to be on camera for a webinar?

    It depends upon the requirement of the host as well as your requirement. To attend the webinar the few things you should have are a computer, tablet, or mobile device, as well as a good internet connection, a webcam, and an audio microphone and you are good to go.

    How do I join a webinar?

    Register: Register for the webinar by clicking on the link in the email invite.
    Join: At the time of the webinar, click the join link in the confirmation email or your calendar invite.
    If you arrive before the organizer, you’ll see a window confirming that you successfully connected.

    Do webinars really work?

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.