Today, there are a large number of startups in the B2B E-commerce industry that provide businesses with goods and services from other businesses. There are more than 6.6K startups in this industry, which includes those companies as well which operate as e-distributors, marketplaces, and listing platforms.
If you’re in the B2B industry, you must have heard the names of prominent investors such as 500 startups, Y Combinator, Sequoia Capital, Techstars, and Plat Tech Center. These are some of the most active investors in the B2B E-commerce industry with numerous investments.
Speaking of the industry, we have presented you with the list of B2B E-commerce startups in India in this article. So, let’s get started with it!
B2B E-commerce startups
Udaan
Ninjacart
OfBusiness
Zetwerk
ShopX
Bizongo
Infra.Market
Industrybuying
WayCool
Jumbotail
ShopKirana
Eunimart
Udaan
| Founded | 2016 |
|---|---|
| Founders | Amod Malviya, Vaibhav Gupta and Sujeet Kumar |
| Headquarters | Bangalore, India |
| Category | Ecommerce |
| Website | udaan.com |
Udaan is a prominent Indian business-to-business E-commerce platform that started in the year 2016. The company operates in a wide range of categories such as electronics, home and kitchen, lifestyle, pharma, FMCG, staples, toys, fruits and vegetables, and general merchandise.
The headquarters of Udaan is established in Bengaluru, India. As per recent media reports, the company gained a valuation of $3.1 billion. This further includes the venture partners of GGV Capital, Moonstone Capital, DST Global, Altimeter Capital and Tencent, Octahedron Capital, and many more.
Ninjacart
| Founded | 2015 |
|---|---|
| Founders | Ashutosh Vikram, KartheeSwaran KK, Sharath Loganathan, Sachin Jose, Thirukumaran Nagarajan, Vasudevan Chinnathambi |
| Headquarters | Bangalore, India |
| Category | Logistics, Supply Chain |
| Website | ninjacart.in |
Being revolutionary in freshly producing supply chains directly from the farmers to the businesses all across India, Ninjacart is built with advanced technology. The company is considered a pioneer in solving one of the major supply chain problems of the world through advanced technology. They guarantee the supply of products from farmers within 12 hours only.
Moreover, Ninjacart is the first platform that worked for the benefit of farmers, consumers, and retailers altogether.
Because of this innovative supply chain method, the farmers benefited from a 20% enhanced revenue stream, payment within 24 hours, and transparent weighing. While, the retailers enjoy competitive pricing, high-quality graded produce, and doorstep delivery.
OfBusiness
| Founded | 2015 |
|---|---|
| Founders | Asish Mohapatra, Bhuvan Gupta, Ex Chandranshu Sinha, Nitin Jain, Ruchi Kalra, Srinath Ramakkrushnan, and Vasant Sridhar |
| Headquarters | Gurgaon, India |
| Category | Fintech, NBFC, Lending |
| Website | ofbusiness.com |
OFB Tech, commonly known as OfBusiness is driven by innovative technology that facilitates raw material procurement and credits it for SMEs with a key focus on infrastructure and manufacturing sectors.
This affects the purchasing behavior of SMEs and brings out better products at better pricing, within better timelines to customers along with comprehensive support both offline and online.
The key materials that OfBusiness provides are chemicals, metals, Agri commodities, polymers, petrochemicals, and building materials.
Additionally, OFB Tech provides SMEs access to services like purchasing raw materials, cash flow-based financing, using the NBFC’s Oxyzo Financial Services, etc.
Zetwerk
| Founded | 2018 |
|---|---|
| Founders | Vishal Chaudhary, Amrit Acharya, Srinath Ramakkrushnan, Rahul Sharma |
| Headquarters | Bengaluru, India |
| Category | Industrial Machinery Manufacturing |
| Website | zetwerk.com |
Being an Indian business-to-business marketplace, Zetwerk is built for manufacturing items. The company sells goods such as parts of a crane, chassis of various machines, doors, and ladders. It mainly operates to serve those businesses of casting, fabrication, forging, and machining.
Recently, the company has closed a significant amount of funding rounds based on its operations across the nation and benefiting local businesses to find customers all across the world. In recent reports, $210 million was raised by Zetwerk in its Series F financing round led by Greenoaks Capital in December 2021.
ShopX
| Founded | 2015 |
|---|---|
| Founders | Amit Sharma, Apoorva Jois |
| Headquarters | Bengaluru, India |
| Category | Ecommerce |
| Website | shopx.in |
ShopX is counted among the fastest-growing B2B e-commerce platforms and was founded in 2015 by Apoorva Jois and Amit Sharma. The company is pretty famous among retailers as it provides tons of benefits to them. It was developed in a way to ease the use of technology for organizing commerce and make it accessible and preferable for the needy one.
ShopX has brought social and economic impact on the economy of India and highly values long-term sustainability in this sector.
With its proprietary technology, the company has transformed retailers by creating a technology-enabled platform that contains all the services required by retailers in engaging more customers. Through ShopX, retailers get access to the latest products and various services.
Tripti Garg
Bizongo
| Founded | 2015 |
|---|---|
| Founders | Aniket Deb, Sachin Agrawal, and Ankit Tomar |
| Headquarters | Mumbai, India |
| Category | Supply Chain Management |
| Website | bizongo.com |
Bizongo was founded in 2013 by three IIT graduates, Ankit Tomar, Aniket Deb, and Sachin Agrawal, as a digital marketplace for all those holistic B2B packaging solutions. The company transforms the shattered, unorganized B2B segment with the unique concept of customized goods.
Today, Bizongo provides packaging, apparel, textiles, and various other contract manufacturing products to the network of more than 1500 curated manufacturers.
In addition to this, the company offers supply chain automation, digital vendor management, and supply chain financing to enterprise customers through its proprietary digital platforms of Partner Hub, Procure live, and Artwork flow.
Preeti Karna
Infra.Market
| Founded | 2016 |
|---|---|
| Founders | Aaditya Sharada, Souvik Sengupta |
| Headquarters | Maharashtra, India |
| Category | Wholesale building materials |
| Website | infra.market.com |
Being a unicorn, Infra.Market is a construction-based solution that creates the largest multi-product building materials brand across India. Through the usage of advanced technology and scaling innovation, Infra.Market has been transforming the whole ecosystem. They produce a wide range of lifestyle and building material products for interior spaces.
The company was started in the year 2016 and within a few years, it emerged as one of the fastest-growing B2B e-commerce platforms in India. And as a tech-first company, Infra.Market shines in both B2B as well as B2C sectors by fulfilling a great range of requirements.
Industrybuying
| Founded | 2013 |
|---|---|
| Founders | Rahul and Swati Gupta |
| Headquarters | New Delhi India |
| Category | Logistics |
| Website | industrybuying.com |
Another widely preferred B2B e-commerce platform is Industrybuying which is an online marketplace built mainly for industrial supplies. Through this platform, users can easily browse several product categories and search using titles and brands.
As per the reports of 2015, Industrybuying hosted over 500 brands, 1000 suppliers, and around 1.5 lakh products online. Plus, the company has a great omnichannel presence that includes both online e-commerce and offline corporate customers.
WayCool
| Founded | 2015 |
|---|---|
| Founders | Karthik Jayaraman, Sanjay Dasari |
| Headquarters | Chennai, India |
| Category | Agritech |
| Website | waycool.in |
Being one of the fastest-growing Agri-Tech companies, WayCool has majorly impacted the food economy of India. It was founded in July 2015 to develop the largest food supply chain and distribution services across the world. And as per statistics, WayCool is known to impact around 500,000 farmers’ lives.
Currently, the company manages more than 900 tons of food items every day, coming from 1,00,000 clients and a farmer’s network of above 85000 across 50 Indian regions. Their services include food processing, sourcing, branding and marketing, farm inputs, and last-mile distribution.
The company utilizes the approach of a tech-enabled supply chain, by merging physical as well as digital business models.
Jumbotail
| Founded | 2015 |
|---|---|
| Founders | Ashish Jhina, Karthik Venkateswaran |
| Headquarters | Bangalore, India |
| Category | Ecommerce |
| Website | jumbotail.com |
By serving more than 50,000 Kirana stores, Jumbotail is a virtual B2B marketplace containing wholesale food and grocery. The company retransforms the value chain of food and grocery through the usage of data science, technology, and design. It connects thousands of grocery retailers (Kirana stores and supermarkets) with brands and staple producers.
They offer a wide range of high-quality staples, personal care, home care, and packaged food products from the leading staples producers and brands.
ShopKirana
| Founded | 2015 |
|---|---|
| Founders | Sumit Ghorawat and Deepak Dhanotiya and serial entrepreneur Tanutejas Saraswat |
| Headquarters | Indore, India |
| Category | Supply Chain Management |
| Website | shopkirana.com |
ShopKirana is a B2B e-commerce platform that directly connects retailers to brands with the power of technology. It aims to empower retailers by offering advanced technology, scale advantage, and operational expertise.
ShopKirana works with the idea of gathering millions of retailers and building the fastest and largest go-to-market channel for goods and services.
Revathy Nair
Eunimart
| Founded | 2017 |
|---|---|
| Founders | Archana Shah, Shayak Mazumder |
| Headquarters | Hyderabad, India |
| Category | Supply Chain Management |
| Website | eunimart.com |
Eunimart, the startup is famous for helping brands and manufacturers to sell their products through prominent e-commerce platforms such as Shopify, Amazon, and some local channels. Along with this, it helps in exploring the options of retail and B2B channels for sales to sellers.
Eunimart creates an end-to-end ecosystem consisting of more than 30 shipping partners and fulfillment partners across the Middle East, South East Asia, and India.
Additionally, the company offers a proper supply chain management system that includes warehouse management, global management, vendor management, and inventory management.
Apart from all this, what makes Eunimart unique is the insights they offer. This helps increase revenue for the brands triple than usual and reduces the cost by 35% using AI tools. It mainly helps by predicting sales and optimizing everything.
Conclusion
In conclusion, we can say that the B2B e-commerce industry is growing massively with the key interest of prominent investors. There are above 3.7K startups as per the reports of 2019 and the number is surely growing.
With the large sum of funding, the industry is adopting new technologies and advancements to make it grow. In the upcoming years, we’ll see more growth and development in this sector.
FAQs
What are the 4 types of B2B?
The four main types of B2B are manufacturers, resellers, service providers, and government.
Which is the largest B2B company in India?
IndiaMART is considered the largest B2B company in India.
What are the top 10 B2B portals in India?
India’s top 10 B2B portals are Udaan, Alibaba, IndiaMART, Tradeindia, Power2SME, ExportersIndia, Amazon Business, eWorldTrade, eIndiabusiness, and Global Trade Bazaar.
Is Amazon a B2B or B2C?
Amazon is a B2C platform. It is one of the largest B2C e-commerce platforms in the world.
