Tag: b2b

Top SaaS Payment Gateway & Processing Solutions: Best Platforms for Your Business

When it comes to Software as a Service (SaaS) applications, payment processing usually involves either a shopping cart/payment checkout or the management of recurring/subscription payments. Both of these methods present unique challenges and opportunities for the SaaS platform. The right payment gateway can help you securely process payments, manage subscriptions, and provide an excellent user experience for your customers. However, selecting the right payment processor for your SaaS company is a crucial decision, given that customers trust you with their sensitive financial information. Ensuring their details are secure is a top priority. In addition, you want to guarantee a seamless payment process with no interruptions, which is especially critical when selling software to established businesses.

B2B customers are willing to pay a premium price for the right solution, but their standards are high, and they won’t hesitate to switch to a competitor if they feel let down. Thus, selecting the appropriate payment gateway for your B2B SaaS is critical. With so many options available, it can be overwhelming to choose the best one for your business. In this blog post, we’ll explore the six best payment gateways for your SaaS startup to help you make an informed decision and set your business up for success.

Best Payment Gateways for Your SaaS Startup

S.No	Platform	Pricing	Key Features
1	Stripe	2.9% + 30¢ per transaction	Global payments, robust APIs, subscription billing
2	Braintree	2.9% + 30¢ per transaction	Cards + PayPal, vaulting, fraud protection
3	Paddle	Custom (revenue-share model)	Subscription management, tax/VAT compliance
4	Paypal	2.9% + 30¢ per transaction	Widely accepted, buyer protection, simple setup
5	Adyen	Custom (volume-based pricing)	Multi-currency, unified commerce, enterprise security
6	Chargebee	Starts at $599/month	Subscription billing, dunning, analytics
7	GoCardless	~1% per transaction (capped)	Direct debit, recurring payments, low fees for ACH/SEPA
8	Recurly	Starts at $199/month	Subscription billing, churn management, reporting

Stripe

Website	Stripe.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Stripe is a popular payment gateway Software as a Service (SaaS) software that offer online services or subscriptions. With Stripe, SaaS businesses can easily accept online payments from their customers, set up recurring billing, and manage subscription plans.

It offers a range of features and benefits, including easy integration with websites and mobile apps, support for multiple payment methods such as credit cards, digital wallets, bank transfers, fraud prevention tools and customizable checkout options.

Stripe’s comprehensive suite of products includes a payment platform, billing system, and software that empowers platforms to remit payments to vendors. With support for over 135 currencies, the likelihood is high that Stripe covers the currency that is most relevant to your business.

Stripe is trusted by millions of businesses, including companies like Amazon, Google, Lyft and Slack, as well as non-profits such as Unicef, Oxfam and Khan Academy.

What is Stripe and How Does it Work | SaaS Payment Processing

Pricing:

Stripe standard payment processing fee starting at 2% for cards issued in India and 3% for cards issued outside India.

Plan	Price
Pay As You Go (for cards issued in India)	2% per successful card charge
Pay As You Go (for cards issued outside India)	3% per successful card charge
Enterprise	Custom Plans

Braintree

Website	www.braintreepayments.com
Rating	3.8 out of 5
Free Trial	Not Available
Platforms Supported	Web, Android

Braintree is a software-as-a-service (SaaS) payment gateway that allows businesses to accept online payments from their customers. It was founded in 2007 and acquired by PayPal in 2013. Braintree offers two main products, Braintree Direct (to accept online payments) and Braintree Extend (to connect with partners). There’s also Braintree Marketplace (payments for online marketplaces) and Braintree Auth, which is still in beta at the moment of writing, but will “enable your merchants to connect a Braintree account to your platform, and receive permission to take action on their behalf.”

As a PayPal service, Braintree’s innovative payments technology, scalable solutions, and legendary white-glove support are backed by one of the world’s largest and most trusted fintech brands. It is the payments platform for some of the world’s leading brands including Uber, Dropbox, GitHub and yelp. Braintree accepts most major credit and debit cards such as Visa, MasterCard, American Express, etc. They also accept most widely adopted e-wallets such as PayPal, Apple Pay, Google Pay, etc.

Pricing:

Braintree’s pricing is based on a per-transaction fee structure, with no setup or monthly fees. The fee varies depending on the payment method used and the country in which the transaction occurs.

Plan	Price
Cards and digital wallets	2.59% + $.49 per transaction
PayPal and PayPal Credit	Fees are subject to the terms applicable to your PayPal account
Venmo	3.49% + $.49 per transaction
ACH Direct Debit	0.75% per transaction

Paddle

Website	www.paddle.com
Rating	4.0 out of 5
Free Trial	Not Available
Platforms Supported	Web, iPhone/iPad

Paddle provides a unique approach to payment infrastructure for software-as-a-service (SaaS) companies. Instead of just offering payment processing options, Paddle provides a range of tools and services, including customizable checkout pages, upselling and cross-selling capabilities, recurring billing and subscription management, and fraud prevention services. This comprehensive approach allows SaaS companies to streamline their payment processes and increase revenue while also ensuring the security of their transactions.

No extra tools to buy and bolt together. With Paddle, software products can grow into software businesses. It optimizes your pricing, scale self-service sales, and move upmarket with team plans and enterprise invoicing. You can use Paddle Checkout and APIs to create, customize, and control website and in-app purchase and subscription flows that match your brand, including upsell, cross-sell, and language localization. Paddle also allows to create any billing cycle, seat-based, usage-based, credit-based, whatever-based billing model with Paddle’s flexible subscription management.

Pricing:

Paddle’s pricing is based on a percentage of the transaction value, with no setup or monthly fees. The transaction fee varies depending on the country and the payment method used. Paddle also offers volume-based pricing discounts for businesses with high transaction volumes.

Plan	Price
Pay-as-you-go	5% + 50¢ per transaction*
Based on ROI assessment	Custom pricing

Paypal

Website	www.paypal.com
Rating	4.7 out of 5
Free Trial	Not Available
Platforms Supported	Web, Android, iPhone/iPad

PayPal is a SaaS payment gateway that allows individuals and businesses to send and receive online payments securely. It was founded in 1998 and is headquartered in California, USA.

PayPal helps you get paid even if you don’t have a website or online checkout. Easily track and manage your cash flow-and get ready to sell more. It provides 3 easy ways to get paid: Email payments, Professional invoices and your personalized link to get paid In India or globally. With PayPal customers enjoy 180-day window for dispute resolution and zero liability for unauthorized transactions.

One of PayPal’s main strengths is its wide reach and popularity. It is accepted in over 200 countries and supports more than 100 currencies. This makes it a popular payment gateway choice for businesses operating internationally.

Pricing:

PayPal’s pricing is based on a percentage of the transaction value, with no setup or monthly fees. The transaction fee varies depending on the country and the payment method used. PayPal also offers discounted transaction fees for businesses with high transaction volumes.

Domestic Personal Transactions

Payment method	Price
PayPal balance or a bank account	No fee
Cards	2.90% + fixed fee
Amex Send™ Account	No fee

International Personal Transactions

Payment method	Price
PayPal balance or a bank account	5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )
Cards	5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )
Amex Send™ Account	5.00% ( Min international fee – 0.99 USD, and max international fee – 4.99 USD )

Adyen

Website	www.adyen.com
Rating	4.9 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Adyen was founded in 2006 by a group of entrepreneurs, including Pieter van der Does and Arnout Schuijff and is headquartered in Amsterdam, Netherlands. Adyen is the platform built to simplify and accelerate global payments. As your customers continue to move fluidly between online and offline, you need to be able to meet their expectations. Adyen allows you to easily manage payments across platforms.

The Adyen platform enables merchants to accept payments in a single system, enabling revenue growth online, on mobile devices and at the point of sale. It is a scalable enterprise solution that powers the payment processing of big tech, such as, Facebook, Uber, Netflix and Airbnb. That tells you Adyen is suited for building an end-to-end payment infrastructure, which allows for expanding fast and tracking results at manageable risk levels.

How do Adyen Payments work? Saas Payment Processing Services

Pricing:

Adyen offers no fixed enterprise pricing plans, but charges a calculated processing fee and commission per each transaction. Fee is based on Interchange++ model for Visa, Mastercard and other cards. Interchange++ components include: interchange fee by issuing bank; scheme fee by cards scheme; and acquirer markup, if any.

Chargebee

Website	www.chargebee.com
Rating	4.4 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Chargebee is a subscription management software that specializes in handling recurring billing and SaaS subscriptions. While it doesn’t have its own payment gateway and merchant account, Chargebee integrates seamlessly with a wide range of providers including Stripe, PayPal, and around 25 others. It is designed to meet the unique needs of businesses operating under SaaS subscription models.

Pricing:

Chargebee’s pricing is based on a monthly subscription fee, with no transaction fees. The subscription fee varies depending on the number of customers and features required.

Plan	Yearly Price	Monthly Price
Launch	$0/month	$0/month
Rise	$249/month	$299/month
Scale	$549/month	$599/month
Enterprise	Custom plans	Custom plans

GoCardless

Website	www.gocardless.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

GoCardless is a payment gateway made for SaaS companies, small, and mid-sized businesses. It lets you collect recurring payments directly from customers’ bank accounts, so you don’t have to deal with high card processing fees.

It works in 30+ countries and supports 8+ currencies. While it’s not the best option for international payments, you can still collect them. The platform also connects easily with project management, automation, and other business tools.

GoCardless has developer-friendly APIs, so integrating it into your system is smooth. Payments are processed through the Automated Clearing House (ACH), which is slower than card payments but much cheaper.

Security is a big plus, ACH with GoCardless gives you a safe, cost-effective way to handle payments without the extra fees of traditional cards.

Pricing:

Plan	Yearly Price	Monthly Price
Standard	1% per transaction (capped at £4)	1% per transaction (capped at £4)
Plus	Custom pricing	Custom pricing
Pro	Custom pricing	Custom pricing

Recurly

Website	www.recurly.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

Recurly is a subscription billing and payment platform made for SaaS businesses. It works like Stripe and Braintree but is especially focused on managing recurring payments. The platform is easy to use, quick to set up, and gives you helpful data insights to grow your business. Many well-known brands such as LiveChat, Full Cube, and AccuWeather already use Recurly.

Recurly supports 140 currencies and 30 languages, making it a great choice for global businesses. It connects with 28 different payment gateways and offers 12 payment methods, so you can give your customers flexibility in how they pay.

On the security side, Recurly keeps customer data safe with advanced hosting solutions, two-factor authentication, and PGR encryption. This means you can focus on your business while Recurly takes care of secure billing.

Pricing:

Plan	Yearly Price	Monthly Price
Starter	Custom	$249/month
Professional	Custom	Custom
Elite	Custom	Custom

Conclusion

Choosing the right payment gateway is a critical decision for any SaaS startup. Each payment gateway has its strengths and weaknesses, and it’s important to consider factors such as transaction fees, payment methods supported, fraud prevention, and international payment processing capabilities. By carefully evaluating the available options and choosing a payment gateway that aligns with your goals, you can ensure a smooth and secure payment processing experience for your customers.

FAQs

What is the best payment method for SaaS?

Some of the best SaaS payment gateways on the market are Stripe, PayPal, and Braintree.

What is SaaS payment gateway?

A SaaS (Software-as-a-Service) payment gateway is a service that enables businesses to securely and efficiently process online payments from customers for their subscription-based services or products.

How do SaaS companies collect payments?

SaaS companies collect payments through various methods including credit/debit card, bank transfer, ACH, invoice, and mobile payments.

Why use Chargebee instead of Stripe?

Chargebee is a subscription billing and revenue management platform that provides more advanced functionality and features compared to Stripe, which is primarily a payment gateway.

What are some factors to consider when choosing a payment gateway for SaaS startups?

Some key factors to consider when selecting a payment gateway for a SaaS startup include security, transaction fees, ease of use, customer support, compatibility with existing systems, and scalability.

August 20, 2025

Top Free Shared Calendar Apps for Business | Best Shareable & Group Calendar Solutions

Business owners should consistently seek out technology that can enhance the productivity of their business and employees. While computers and smartphones offer built-in calendar functions, they may not always be the optimal choice for you or your business. Fortunately, there are plenty of alternative options available. Shared calendar apps, for instance, facilitate seamless collaboration with colleagues and simplify the process of scheduling meetings.

A calendar serves as a vital tool for small business owners, freelancers, and entrepreneurs. An efficiently organized calendar is essential for staying on top of your commitments and knowing where you need to be and what you need to accomplish. Unless you operate in an extremely fast-paced industry, chances are you’ll have to schedule important calls days or even weeks in advance. To ensure that you remain available during critical times, you require a reliable system—relying on your memory alone won’t suffice, which is where your calendar becomes invaluable.

Effectively managing the time and tasks of your remote team is equally crucial, just as it is for any other team. You want to make your remote team feel like integral parts of your organization and demonstrate their significance in the grand scheme of things. Keeping things simple is key to motivating them, avoiding scheduling conflicts, and optimizing productivity. While we’ll touch on only a few pointers here, let’s delve into some of the top shared calendar tools that can help you organize, lead, and maintain the productivity, morale, and inspiration of your remote team.

Top Shared Calendar Apps in 2025

With all this in mind, we’re going to have a look at some of the best shared online calendar and scheduling apps available.

S.No	Calendar App	Pricing	Key Features
1	Google Calendar	Free	Cross-platform sync, event sharing, reminders, integration with Google apps
2	Calendly	Free plan available; Paid plans from $10/month	Automated meeting scheduling, timezone detection, calendar integration
3	Microsoft’s Outlook Calendar	Free with Outlook; Paid via Microsoft 365 from $6.99/month	Email and calendar integration, shared calendars, task management
4	Asana	Free plan available; Paid plans from $10.99/month	Project management, task scheduling, team collaboration tools
5	Apple’s iCloud Calendar	Free with Apple ID; Paid iCloud+ from $0.99/month	iOS/macOS integration, event sharing, family calendar sharing
6	Calendar	Free plan available; Paid plans from $8/month	AI scheduling, analytics, multiple calendar integration
7	Teamup	Free plan available; Paid plans from $8/month	Color-coded sub-calendars, no-login access for participants, centralized scheduling
8	TimeTree	Free	Shared calendars, event chat, multiple calendar views for families/groups
9	Toggl Plan	Free plan available; Paid plans from $9/month	Visual project planning, drag-and-drop scheduling, task assignments
10	Fantastical Calendar	Free plan available; Premium from $4.99/month	Natural language event creation, weather integration, multiple account sync

Google Calendar
Calendly
Microsoft’s Outlook Calendar
Asana
Apple’s iCloud Calendar
Calendar
Teamup
TimeTree
Toggl Plan
Fantastical Calendar

Google Calendar

Name	Google Calendar
Rating	4.8 out of 5
Free Trial	Completely Free
Platforms Supported	Web, Android, iPhone/iPad
Best For	Personal use, work, and business

By default, Google Calendar stands out as the premier shared calendar app online. It’s the go-to choice for many users, particularly if you simply need an online calendar. There are almost no reasons not to opt for it. With Google Calendar, you have the flexibility to maintain a public work calendar visible to everyone in the office, as well as a private one exclusively shared between you and your co-founder. You can personalize it to suit your preferences and needs. Additionally, Google Calendar can serve as the backend for any other calendar you wish to utilize. With services like IFTTT, you can easily sync your reminders, memos, and various other items to your Google Calendar.

One of the standout features of Google Calendar is its platform agnosticism. You can access it from any web browser, making it accessible to teams using different devices. Rest assured that everyone will be able to use it seamlessly. It is one of the best and free calendar sharing app. Moreover, Google Calendar is available for free as part of everyone’s Google Account. If you’re already subscribed to Google Apps for running your email on your domain, Google Calendar is included in the package, so you’re already paying for its benefits.

How to Use Google Calendar?

Google Calendar Pricing

Google Calendar is Free to use.

Calendly

Name	Calendly
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Meeting and Appointment Scheduling

Calendly is a sophisticated scheduling software designed to streamline the process of arranging meetings. By seamlessly integrating with your calendar, it automates the task of checking your availability, reducing the need for extensive email exchanges. Its notable features include the ability to incorporate buffer time between meetings, automatic time zone detection, compatibility with popular apps like 0, GoToMeeting, and Zapier, as well as its scalability to accommodate growing teams.

Calendly offers both a free and a paid version. With the free version, you can utilize one category for scheduling, while the paid version enables you to set up multiple categories. Additionally, the paid version allows you to personalize the URL for a more customized experience. One particularly favored feature of Calendly is its seamless synchronization with Google Calendar. You can schedule personal appointments directly in Google Calendar without the need to update your schedule on Calendly separately. Moreover, the program integrates smoothly with Outlook, Office 365, and iCloud calendars, further enhancing its versatility and compatibility.

Calendly Pricing

Plan	Yearly Price	Monthly Price
Basic	Free	Free
Essential	$8/seat/month	$10/seat/month
Professional	$12/seat/month	$15/seat/month
Teams	$16/seat/month	$20/seat/month

Microsoft’s Outlook Calendar

Name	Microsoft’s Outlook Calendar
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Official Work and Business

Outlook emerges as a significant rival to Google Calendar, particularly in the business realm, owing to its widespread usage and familiarity. With Outlook, users who have an Exchange, Office 365, or Outlook account can effortlessly share their calendars with others. Additionally, it allows the creation of separate calendars for specific projects, which can be shared with colleagues. Outlook’s calendar functionality closely resembles that of Google Calendar, but it goes the extra mile in certain aspects.

One notable advantage of Outlook is its seamless integration with the email app, enabling users to conveniently view both their calendar and emails in one unified interface. Furthermore, the integration with the broader Office suite enhances productivity by enabling the sharing of attachments directly from OneDrive, accessing contacts, and viewing LinkedIn profiles.

However, the primary drawback of Outlook lies in its pricing. It is bundled as part of Microsoft’s Office 365 subscriptions, which start at $5/month/user. This can be considered a significant investment for a new calendar app, especially when there are competent free alternatives available in the market.

Microsoft’s Outlook Calendar Pricing

Microsoft Outlook Calendar is a part of the Microsoft 365 suite of productivity tools. Here are the available subscription options:

Plan	Yearly Price
Microsoft 365 Business Basic	$5 per user per month
Microsoft 365 Business Standard	$12.50 per user per month
Microsoft 365 Business Premium	$20 per user per month

Asana

Name	Asana
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organizing work across teams

Asana surpasses the functionality of a typical shared calendar app by offering comprehensive project and task management capabilities. While it includes calendar features, it goes beyond that to facilitate seamless team collaboration and project organization. The Timeline feature in Asana provides a holistic view of every aspect of a project, allowing you to understand how all the pieces fit together and enabling effective change tracking. Moreover, Asana boasts a mobile app and offers integration with over 100 other tools and platforms, enhancing its versatility and adaptability.

It’s important to note that 0is not solely focused on providing a calendar function. It serves as a comprehensive enterprise resource planner, encompassing various collaboration tools alongside its shared calendar functionality, making it a robust solution for managing projects and fostering team collaboration.

Asana Pricing

Plan	Yearly Price	Monthly Price
Basic	US$0	US$0
Premium	US$10.99	US$13.49
Business	US$24.99	US$30.49

Apple’s iCloud Calendar

Name	Apple’s iCloud Calendar
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Personal use and work

iCloud goes beyond being a mere storage service, as it offers a user-friendly calendar that seamlessly integrates with all Apple devices. The iCloud calendar app facilitates efficient scheduling, information sharing, and communication among team members. Additionally, you can quickly switch to the “Today” view to get a comprehensive overview of your daily tasks and projects with a single glance. The functionality of iCloud’s calendar is intuitive and closely resembles that of Google Calendar, making it a favored choice among users.

However, there is one drawback to consider with this app: Similar to other Apple products, it may experience a loss of functionality when used on non-Apple devices. Therefore, while this calendar app remains a solid choice, it is particularly well-suited for teams that exclusively utilize Apple products.

Apple’s iCloud Calendar Pricing

Apple’s iCloud Calendar is part of the iCloud service offered by Apple. The pricing for iCloud Calendar depends on the storage plan you choose. Here are the available storage options and corresponding prices:

Plan	Price
5 GB of storage	Free
50 GB of storage	$0.99 per month
200 GB of storage	$2.99 per month
2 TB of storage	$9.99 per month

Calendar

Name	Calendar
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Personal use, business and work

Calendar is a highly adaptable calendar solution designed to meet the needs of today’s fast-paced and globally dispersed teams. Leveraging the power of machine learning, Calendar offers intelligent suggestions for optimal meeting times, locations, and formats. It simplifies collaboration and connectivity for global teams by seamlessly handling availability across different time zones. Moreover, Calendar’s advanced algorithms intelligently categorize project meetings, enabling a deeper understanding of the relationships between your plans and the individuals involved. Through gentle follow-ups, Calendar ensures prompt RSVPs from all participants, streamlining the confirmation process.

Whether your organization has 50 or 50,000 employees, getting everyone on board is effortless. By connecting your company domain to Calendar, your entire organization will be automatically included in your Enterprise plan, making implementation a breeze. Calendar goes beyond basic scheduling functionality by automatically attaching meeting transcriptions to your meeting details, fostering information sharing and collaboration across the entire team. Additionally, with Calendar Analytics, you gain insights into the time invested in specific meetings or locations, allowing you to track and analyze how you allocate your time and who receives your attention and focus.

Calendar Pricing

Plan	Yearly Price
Basic	Free
Standard	$20/user/month
Pro	$24/user/month

Teamup

Name	Teamup
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Team collaboration and efficient scheduling

Teamup simplifies organizing, scheduling, and communication for groups through its shared calendar feature, offering both free and paid plans. It provides a live demo and a three-day trial, allowing teams to evaluate its suitability firsthand. Calendars are color-coded and can be securely shared with team members using a unique URL.

Teamup stands out as a dedicated solution for group coordination, making it an excellent choice for managing meeting rooms, coordinating deliveries and outcalls, scheduling diverse teams, and handling various team-related tasks. Notably, Teamup is trusted and utilized even by NASA.

Teamup Pricing

Plan	Yearly Price	Monthly Price
Basic	$0	$0
Plus	$10/month/calendar	$12/month/calendar
pro	$25/month/calendar	$29/month/calendar
Business	$60/month/calendar	$69/month/calendar
Enterprise	$105/month/calendar	$129/month/calendar

TimeTree

Name	TimeTree
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Personal use and work

TimeTree stands out as a highly inclusive shared calendar app, catering not only to couples but also to friends, families, and small teams. It offers a convenient way to organize various aspects of your life and effortlessly stay connected with your closest circles. With TimeTree, you can conveniently manage your living room calendar, work calendar, and social calendar, all in one place. Its interactive features enable seamless sharing, note-taking, and commenting, facilitating easy communication about upcoming events. Experience the convenience of having your entire schedule at your fingertips with TimeTree.

TimeTree also offers a task management system that allows users to create and manage to-do lists, set deadlines and reminders, and track progress towards completing tasks. It is the best calendar app for a group of people for sharing tasks and other notes.

TimeTree Pricing

TimeTree is Free to use. Its premium version cost just 4.49 USD/month or (44.99 USD/annual).

Toggl Plan

Name	Toggl Plan
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Visual project planning and team collaboration

Toggl Plan (earlier called Teamweek) is a shared calendar app made to help teams work better together. It has many useful tools like team timelines, different zoom levels, project roadmaps, and a shared timeline for everyone. It’s great for both small and big teams to plan and manage their work easily.

The free plan works well if your team has up to five people and you can use it on your phone too. Paid plans allow up to 10 people and add extra features like project roadmaps and a yearly calendar view.

Toggl Plan is more than just a calendar — it helps you plan projects, manage tasks, and schedule work visually. It makes communication and teamwork easier, so everyone knows what’s going on in the project.

Toggl Plan Pricing

Plan	Yearly Price (per user/month)	Monthly Price (per user/month)
Free	$0	$0
Team	$8.33 (billed annually at $100)	$10
Business	$14.99 (billed annually at $179.88)	$19.99

Fantastical Calendar

Name	Fantastical Calendar
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	macOS, iPhone, iPad, Apple Watch, Web
Best For	Users in Apple ecosystem wanting powerful calendar with natural language input

Fantastical - Best App for Shared Calendar — Fantastical – Best App for Shared Calendar

Fantastical is a smart and easy-to-use shared calendar app. It looks nice and works well on both computers and phones. It has a built-in agenda view that helps you keep track of daily tasks. When someone finishes a task, everyone on the team can see it right away.

Fantastical fits easily with other apps and works smoothly on different devices. It has helpful features like a today widget, handoff support (so you can switch devices easily), and an event tool that lets you create events using other apps.

You can use the basic version for free, and there’s also an enterprise version with extra features for a monthly fee.

Fantastical Pricing

Plan	Yearly Price (per user/month)	Monthly Price (per user/month)
Free	$0	$0
Premium	$4.99	$4.99
Family	$7.99	$9.99
Business	$9.99	$9.99

Conclusion

Finding the right shared calendar app is crucial for businesses and teams looking to enhance productivity, streamline communication, and effectively manage schedules. Throughout this blog, we have explored some of the best shared calendar apps available, each offering unique features and benefits.

Ultimately, the best shared calendar app will depend on the unique requirements and preferences of your team or organization. Consider factors such as integration capabilities, customization options, collaboration features, and pricing when making your decision. Whichever shared calendar app you choose, leveraging its functionalities will undoubtedly help you streamline operations, enhance productivity, and foster effective teamwork.

FAQs

What are some free shared calendar app for business?

Some of the best shared calendar app includes:

Google Calendar
Calendly
Microsoft’s Outlook Calendar
Asana
Apple’s iCloud Calendar
Calendar
Teamup

Yes, two people can share the same calendar, allowing them to collaborate, schedule events, and stay synchronized in real-time.

What features should I look for in a calendar app?

When choosing a calendar app, consider features such as task management, reminders, schedule view options, integration with other apps and services, and customization options.

Can I customize the appearance of my calendar?

Yes, many calendar apps offer customization options, including color coding, schedule view options, and background themes.

Are shared calendar apps compatible with different devices?

Yes, most shared calendar apps are designed to be compatible with various devices, including smartphones, tablets, and computers.

Can shared calendar apps handle time zone differences?

Yes, several shared calendar apps are designed to handle time zone differences effectively. They can automatically adjust event times based on the time zone of each participant, making it easier to schedule meetings and collaborate with colleagues in different regions.

Can shared calendar apps be used for personal as well as professional purposes?

Yes, shared calendar apps can be used for both personal and professional purposes.

Which are the free shared calendar app for iPhone and android?

Here’s a list of free shared calendar apps for iPhone and Android:

Google Calendar
TimeTree
Microsoft Outlook Calendar
Teamup Calendar

August 11, 2025

AI + EQ: The Winning Formula for Modern B2B Marketing Success
This article has been contributed by Archana Chopda, Vice President—Marketing, greytHR.

B2B marketing is undergoing an intense transformation, driven by the unstoppable rise of artificial intelligence.

Today, technology is reshaping the marketing playground. AI isn’t just changing how we analyze data—it’s changing how we connect with customers. Yet, for all its power, AI alone cannot build relationships or loyalty, or drive authentic engagement.

The future belongs to those who can seamlessly blend AI’s analytical power with the uniquely human strengths of creativity and emotional intelligence.

AI in B2B Marketing: A Growing Trend

According to Forrester’s Global State of AI in B2B Marketing Survey, 67% of B2B companies have already integrated AI into their strategies, with over 70% planning to deepen their investment in the coming years. AI is being leveraged across diverse marketing areas, including market research, predictive analytics, customer segmentation, campaign optimization, and brand positioning, helping businesses refine their strategies and improve market impact.

But here’s the catch: AI is still missing a crucial element—the human factor. AI can process megabytes of data and streamline processes, but it does not comprehend emotion, tell great stories that resonate with the audience, or establish genuine connections for long-term business success.

Beyond Data: How Emotional Drivers Shape Customer Decisions

Emotional intelligence (EI) in B2B marketing transcends mere data awareness, focusing on the drivers of emotional choice.

Active listening, empathy, and nuanced interpretation are essential components. These elements enable marketers to understand customer challenges, frustrations, and aspirations, facilitating the development of stronger connections through marketing.

Customer journey mapping, with an emphasis on emotional reaction across various touchpoints, plays a critical role. By aligning marketing strategies with these insights, brands create experiences that resonate beyond transactional interactions.

Great Marketing: Building Trust Through Narratives

Great marketing is great storytelling. B2B customers invest in brands they trust, and trust is built through narratives that align with their values and aspirations. The Jolt Effect research highlights how fear of making the wrong decision (FOMU) is a major barrier in B2B sales. A well-crafted, emotionally resonant story can diminish such fears and drive conversions in ways AI alone never could.

AI identifies patterns in customer behavior, sentiment, and engagement by analyzing vast datasets, including purchase history, social media interactions, website activity, and email responses. It can detect trends in audience preferences, predict customer churn, and recognize emotional cues in feedback. However, without human interpretation, the context, cultural nuances, and deeper meaning behind these patterns may be lost, limiting their strategic impact.

Data-driven insights with emotional intelligence can create a powerful impact. By understanding business pain points and growth drivers through data, combined with real on-ground customer insights, marketers can shape strategies that not only inform but also inspire.

AI: An Enabler, Not a Replacement

Artificial intelligence serves as an augmentation tool designed to enhance, not supplant, human expertise. An over-reliance on AI risks diminishing the nuances inherent in effective strategy.

The market demonstrates that generic, automated approaches often fail to cultivate meaningful engagement. Volume without substantive quality proves ultimately unsustainable. AI alone can’t build relationships or loyalty or drive authentic engagement. A strategic fusion of Artificial Intelligence (AI) and Emotional Intelligence (EQ) could shape how marketers think and work in the near future.

With 80% of B2B sales interactions expected to be influenced by AI by 2025 (Gartner), the real challenge isn’t whether to adopt AI—it’s about leveraging it in a way that enhances, not replaces, human expertise.

AI gives us the speed, scale, and insights to drive results, while EQ ensures that every interaction feels personal, meaningful, and trust-driven.

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Trust: The Decisive Competitive Advantage

B2B purchasing decisions are rooted in confidence, not merely product features. Research indicates that the customer’s emotional experience significantly influences buying behavior, often surpassing the product’s inherent value.

With buyers completing up to 70% of their journey before engaging with sales, establishing credibility early in the process is crucial.

Cultivating trust requires tapping into the emotional intelligence of a marketer, along with market insights that help in:
- Disseminating valuable insights to position the brand as an authoritative industry resource.
- Crafting compelling stories that resonate with customer values and address critical challenges.
- Investing in genuine interactions that transcend transactional exchanges, fostering enduring relationships.
Overcoming Challenges and Addressing Ethical Considerations

The progressive integration of artificial intelligence into marketing strategies necessitates a proactive approach to ethical and operational challenges.

Key areas of focus include:
- Privacy and data security: Customer data must be handled with the utmost care. Any breach, regardless of intent, can irrevocably damage trust. As AI relies heavily on data, marketing initiatives must adhere to stringent privacy regulations and prioritize robust security measures.
- Bias and fairness: AI algorithms reflect the biases (cultural, gender, conformity, affinity, self-serving, etc.) present in their training data. Unchecked, this can perpetuate stereotypes and exclude specific demographics. Rigorous training with diverse datasets and continuous auditing of outputs are essential to ensure equitable and inclusive marketing practices.
- Maintaining authenticity: While AI enhances efficiency and streamlines communication, it must not supplant genuine human interaction. Over-reliance on AI can result in an impersonal, detached brand narrative. Strategically, AI should enhance, not replace, authentic engagement.
Future of AI in B2B Marketing: Key Trends

AI is evolving at an unprecedented pace, and its impact on B2B marketing will soon extend far beyond automation and personalization. We are likely to witness:
- Autonomous marketing systems: AI platforms analyzing data for real-time strategic decisions and campaign optimization.
- Neuro-Symbolic AI: AI understanding complex industry nuances and predicting customer sentiment.
- AI-powered emotion recognition and synthetic media: Personalized interactions and experiences based on subconscious preferences.
The most significant shift will be AI-human collaboration. AI will act as an intelligent partner for insight synthesis and strategic forecasting. Meanwhile, humans will enable strategic solutions with real-world experience and customer interactions.

This allows marketers to focus on customer relationships,value-based storytelling, ethical marketing, and brand strategy, thereby ensuring technology as an aid to enhance human interactions.

Synergizing Artificial and Emotional Intelligence

The future of B2B marketing is about blending AI and human creativity to maximize impact. Here’s how to achieve that:

AI-Powered Efficiency:

Use AI for task automation, data analysis, and process optimization, freeing resources for strategic and creative pursuits. Implement AI to streamline operations, including email marketing, ad targeting, chatbots, and CRM integrations, minimizing errors and maximizing efficiency.

Human-Driven Connection:

While AI optimizes the mechanics of marketing, emotional intelligence (EI) enables marketers to connect with their audience on a deeper, more human level. This includes:
- Empathetic Communication: EI helps marketers understand their audience’s perspective a lot better than AI, which helps in crafting a brand narrative that actually resonates.
- Relationship Building: Marketers with high EI can foster trust, navigate complex social dynamics, and create a sense of community for customers as it considers emotional impact, unlike AI.
- Creative Problem-Solving: EI enables marketers to understand the context of a situation and, hence, approach it with creativity and flexibility, addressing both the logical and emotional needs of their audience.
- The Power of Narrative: Leverage AI-derived insights to build your narrative, but don’t let data alone dictate your story. Infuse your marketing strategies and communications with empathy, authenticity, and a deep understanding of your audience and their “Aha” moments.
The New Era of B2B Marketing: AI Meets EI

The future of B2B marketing hinges on a powerful synergy: AI driving efficiency and human intelligence fostering genuine connections. While AI streamlines and optimizes, leading brands will leverage unique human insights to navigate the nuances of culture and context, building authentic relationships that fuel sustainable growth.

Think of AI as the brain and EI as the heart of future marketing.

B2B Digital Marketing Playbook: From Lead Generation to Revenue Growth

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March 13, 2025
Strategy for B2B Digital Marketing: From Creating Leads to Increasing Revenue
This article has been contributed by Shraddha Agrawal, Founder & CEO, DigiDNA.

The Start of the B2B Business Journey

One day, I sat staring at our latest B2B campaign report with frustration and hope. Hundreds of leads were coming in, but conversions were few. I’d assumed our gut-driven strategy wasn’t working. So, I did the opposite: I doubled our spending on data. That change redesigned our results, and it’s not the only one – B2B marketers across the globe are finding out that data-driven strategies turn leads into dollars. And indeed, those who are confident in their data strategy are 3X more likely to experience high revenue growth than others.

There are articles that follow a first-hand experience end-to-end in the funnel from lead generation through revenue, showing how best-of-breed players use data along the way.

From Volume to Value – Lead Generation for Today and Tomorrow!

In the past, the common approach would be lead quantity = more leads, more form fills, more data collection from events. This approach says that by increasing the volume of leads, revenue will follow. Industry trends have backed this up, 60% of B2B marketers are putting most of their budget into new customer acquisition (versus 40% into retention), and 70% of companies have increased their lead gen budgets in the last few years because they believe more leads will solve their revenue problems.

But the reality is different. Despite the deluge of leads, many don’t convert to revenue, and both marketing and sales teams are frustrated. When we look into this, it’s clear the problem isn’t the quantity of leads, it’s the quality. A number of leads may not be ready to buy or may not even

align with the business’s ideal customer profile. That’s why B2B marketing needs to shift its approach from lead quantity to lead quality.

A key Insight is that the quality leads are far more valuable than the quantity of leads fr a better focused approach! 37% of B2B marketing professionals now focus on building high-quality. Sales pipeline to attract right leads.

The Next Step: To Address The Challenge of Lead Quality!

Instead of casting a wide net, companies can segment their audience based on factors like industry, company size, job roles, and specific needs. This is what is called developing a clear definition of the ideal customer profile (ICP).

Businesses can prioritize potential clients that exhibit high engagement or show clear intent to purchase by using a lead scoring approach! By using these kinds of approaches, the companies can cut down their lead generation in half with more meaningful conversations with sales, increasing the likelihood of successful conversions.

If an example suits here, the best is refining targeting strategies through platforms lie LinkedIn that can improve the lead quality by a very focused approach of targeting in niche segments.

Lead Magnet = Value Added, Engaging Content

What about creating and behind the scene video while your team is engaging with real client problems? The thought states that “yes”, they are concerned about the client…its trust-building with video content if done right.

The content is just fine. Who will read it? If the content doesn’t state the problem, then its solution, or the story behind a very nice product or a solution, how will it grab the attention of anyone? It won’t! Instead of yet another datasheet or a PowerPoint presentation, just one short video or just a 90-second clip of our product in action solving a common pain point would work well, right? Less time, straight to the point content, crisp and time managed well. All in all, value-added, engaging content that crafts stories and describes the nature of a product or solution helps make decisions quicker, engages the audience to know more, builds trust and authority, and much more!

The B2B Content Strategy:
- Top of the sales funnel content —> insightful, engaging, entertaining videos, blog posts, etc.
- Mid of the sales funnel content —> Nurturing with case studies, comparison guides, etc
By the time leads have started talking to the sales team, they are already nurtured with thought leadership content and engaging product videos, which helps in turning cold leads into warm opportunities of converting into the best potential long-term client!

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AI and Personalization: Cannot be Missed!

B2B lead generation journey is becoming more complicated than ever, the saviors are the AI-powered tools making it easier to personalize and automate engagement at scale.

AI lets marketers analyze vast amounts of data to deliver super personal content and experiences to each lead. A real wave that B2B marketers are already taking in account, and it’s not just an experiment but a fact – 35% say implementing AI is their single biggest priority in the year ahead for their B2B marketing AI strategy.

As an example, AI-driven email personalization allows businesses to customize messages based on individual behavior, preferences, and engagement history. AI can also be used for predictive lead scoring, which helps prioritize leads most likely to convert based on their actions and interactions with the brand.

Let’s understand this with statistics: 61% of marketers think AI-driven personalization is key to interacting with customers today. By using AI personalized tools, businesses can automate personalized outreach and make their marketing more effective than ever.

Now the point is are their challenges to this …. Yes absolutely! Initially, there were no AI experts for adding value to these B2B strategies…In fact, 43% of B2B marketers reported that insufficient AI skills on their staff was a major barrier to getting the most from AI, and this gap was felt by many. Later, when skills were developed by the use of AI, this gap was filled, and the conclusion came where the takeaway was that AI-driven personalization isn’t about replacing the human touch but using it in the best possible ways. This helped the total journey mentioned above.

Conversion With Sales and Marketing!

By adding collaboration and transparency between two teams, B2B businesses can grow their revenue cycle and entire performance. Hence, stats show that organizations that align their sales and marketing teams see a 32% higher revenue growth compared to those that operate individually. By ensuring both teams work toward the same goal and share common definitions of what constitutes a qualified lead, businesses can improve conversion rates. Marketing teams must provide sales with the necessary tools, content, and insights that allow them to effectively engage and close leads.

This pretty much explains why sales and marketing teams must work hand in hand for strategic B2B lead generation.

Arriving at The Ultimate Goal: The Revenue Growth

This is the finish line every B2B marketer is aiming for, but it’s also a moving target that comes with higher expectations.

Always said, thought, and applied: Marketing is not a cost center; it’s a Revenue engine!

From shifting the focus to quality leads and building trust through strategic content and personalization, the results start to show in revenue growth. By implementing a marketing attribution model, it’s possible to track which campaigns influenced sales. With targeted campaigns and personalized nurturing, marketing’s direct impact on sales becomes much clearer.

The broader trend in the shift of B2B marketing started when 1 out of the 3 CMOs had a direct role in driving the revenue growth. Marketing leaders are increasingly demonstrating their impact to the C-suite, aligning metrics with business outcomes and therein, metrics are no longer just measured by leads ad impressions; marketing now has a contribution to pipelines and ROI.

This change allows B2B marketing to have a strategic seat at the table, influencing product strategy, budget decisions, and long-term growth. It’s a reminder that marketing isn’t just about generating awareness; it’s about building the business.

B2B marketing is no more just about pushing out mass campaigns and hoping for the best. It’s about being strategic, data-driven, and customer-centric. So, let’s take note of all the key strategies mentioned one on one that will give a perfect strategy for B2b business, from leads to revenue growth:

Volume to value lead generation —> Addressing the challenge of lead quality —> Engaging content acting as lead magnet —-> AI and personalization with the right tools —> conversion with sales and marketing —> Revenue growth!

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March 8, 2025
The Future of B2B Payments: Key Trends Shaping Financial Transactions

This article has been contributed by Ajay Adiseshann, Founder MD & CEO, PayMate.

Not long ago, B2B payments were a herculean task—paper checks, endless invoices, and back office systems that felt like they belonged in the 19th century. It was all about “paying and getting paid.” Fast forward to today—the landscape has transformed dramatically. Digital payments aren’t just a convenience anymore—they’re a strategic necessity.

While consumer digital payments grab all the attention, B2B transactions are quietly undergoing a revolution of their own. Automated B2B payments are giving businesses—especially SMEs— better visibility and control over their working capital. Financial institutions are also benefiting, using data to derive insights and tailor financial products, bringing more businesses into the formal economy. The result? Smoother transactions, faster access to credit, and a more efficient financial system for businesses of all sizes.

Why Digital B2B Payments Are a Game-Changer

Despite rapid growth, many small businesses across India and the world are still tied to old school payment methods. That’s a massive untapped opportunity. According to a report, India’s B2B payments market is expected to surge from USD 7.6-8.0 trillion in 2022 to remarkable $200 billion market opportunity by 2030. The key to unlocking this potential? Businesses must embrace digitization in their accounts receivables and payables. Doing so will boost efficiency, improve liquidity, and future-proof their financial operations.

Let’s explore the key factors shaping the future of B2B payments and why they matter.

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1. SMEs Leading the Digital Shift

SMEs have historically been overlooked by traditional financial systems. But as independent players in a competitive world, SMEs need technology to take over their repetitive daily tasks, allowing them to focus on crucial aspects such as business growth and innovation. This is where digital payments come into play. By automating transactions and reducing manual paperwork, digital payments empower businesses to redirect their time and energy toward strategic priorities, fostering creativity and long-term success.

Additionally, digital payments are bridging the gap between small businesses and large enterprises by reducing payment cycles, offering real-time cash flow insights, streamlining operations, and providing digital tools that help smaller businesses compete more effectively. This, in turn, benefits SMEs, as better documentation and cash flow visibility make banks more willing to extend credit. With access to capital, these businesses can innovate, grow rapidly, and contribute even more to India’s overall economic growth.

2. The Push for Digital Transformation

What B2B payments lacked earlier – Speed, transparency, and efficiency—digital B2B payments are delivering all 3 on just few clicks, making it easier for businesses to track their spends and manage their cash flow in a better way. The real-time cashflow visibility help businesses make smarter financial decisions.

For banks, insurance companies and other financial institutions, the data from digital payments is gold as it provides them with insights that help them understand their consumers better. It enables them to create tailored financial products such as better credit offerings, personalized loan packages, working capital solutions, varied insurance products, and more that better serve businesses, fostering a more inclusive as well as dynamic financial ecosystem.

3. Innovative platforms like Bharat Connect Are Bridging the Gap

To bridge the digital divide in more structured manner, the government and other authorities have ramped up their efforts by showing support for the infrastructural development. For example, last year in August, at the 5^thGlobal Fintech Fest (GFF) organised by multiple governmental authorities and Payment Council of India, Former RBI Governor Shaktikanta Das introduced Bharat Connect, a game-changing platform by NPCI Bharat BillPay.

It’s designed to make invoice cycle smoother, reduce inefficiencies, and facilitate secure transactions for businesses and consumers. Platforms like this are reshaping B2B payments, helping SMEs access faster payments, transparent receivables, and better financing options.

These platforms don’t just improve individual businesses—they create a networked economy where growth opportunities multiply. By centralizing various payment types, Bharat Connect enhances transaction efficiency and financial inclusion, benefiting consumers and businesses alike.

4. The Bigger Economic Picture

When businesses accept that digital is the future, the benefits go beyond their balance sheets. Faster and transparent transactions improve supply chain efficiency and bring more businesses into the formal economy creating a positive ripple effect that fosters trust, encourages innovation, and drives economic growth.

The outcome? A stronger as well as more inclusive financial system that empowers small businesses, supports governments, and benefits society. By reducing cash dependency and fake currency problems as well as increasing accessibility, digital payments pave the way for a fairer, more connected economy where thriving becomes possible for everyone.

So, what are the new trends driving the transformation?

• Real-Time Payments & Tracking: Faster fund transfers mean better cash flow with an ability to take faster financial decisions. This is especially crucial for cash-crunched SMEs.

• API Integration: This helps in creating a seamless connected world of financial systems such as ERP, accounting software, etc. that automates workflows and eliminates inefficiencies.

• Data-Driven Decisions: A crucial role is played by analytical data sourced from the systems that help businesses optimize payment cycles, track spending patterns, and forecast financial needs.

• AI & Blockchain Powered Payment Solutions: These advanced technologies are not only cutting down manual work and fraud risks but also improving efficiency, security, and enhancing trust in overall B2B payments ecosystem.

• Financial Inclusion: Digital platforms are bringing more businesses into the formal fold and reducing the digital gap between businesses – right from SMEs to large enterprises, ensuring all have access to essential financial services.

The Bottom Line

B2B payments have gone beyond just transactions. Businesses that embrace digital future will gain a competitive edge and unlock new growth opportunities that will positively impact India’s economy. With government-backed initiatives like Bharat Connect, the next phase of B2B payments will not only strengthen small businesses but also contribute towards a thriving, interconnected digital economy that fosters innovation, resilience, and long-term prosperity.

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February 12, 2025

Souvik Sengupta: Building The Amazon of Construction

Inefficiencies have long plagued the construction materials industry, but Souvik Sengupta saw an opportunity to change that. As the co-founder of Infra.Market, he’s flipped the script on B2B construction procurement, turning his startup into a unicorn in record time.

But his journey wasn’t a straight shot to success. Coming from a finance and corporate governance background, he brought a sharp eye for strategy and a deep understanding of the industry. Of course, rapid growth comes with its fair share of challenges. Infra.Market hasn’t been immune to scrutiny, especially over its financial practices.

This StartupTalky article explores Souvik Gupta’s success story, including his early life, history, childhood, personal life, education, investments, controversies, and more.

Souvik Sengupta – Biography

Name	Souvik Sengupta
Birthplace	Kolkata
Education	Indian Institute of Management Bangalore The Institute of Chartered Accountants of India The Institute of Company Secretaries of India Sydenham College of Commerce and Economics St. James’ School (Kolkata)
Position	Founder, Infra.Market
Website	infra.market.com

Souvik Sengupta – Early Life and Education
Souvik Sengupta – Career
Souvik Sengupta – Personal Life
Souvik Sengupta – Investments
Souvik Sengupta – Controversies

Souvik Sengupta – Early Life and Education

Souvik Sengupta grew up in Kolkata, a city celebrated for its deep cultural traditions and academic excellence. His education took place primarily in Kolkata, though his father moved frequently between cities due to work requirements. Souvik finished his ICSE education at St. James’ School between 1995 and 2001.

In his early life, Souvik avoided pursuing entrepreneurship as a career choice. The local business culture of his environment treated entrepreneurship as a family inheritance rather than a fresh creation. Moreover, the dominant business culture of Kolkata during that time promoted steady salaried jobs instead of startup initiatives and featured minimal startup success stories.

His perspective on business changed completely after settling in Mumbai after graduating in 2001. The business environment in Mumbai exposed him to an aggressive approach based on networking, financial proficiency, and strategic planning for success.

Souvik completed his undergraduate studies at Sydenham College of Commerce and Economics. His education continued with CA qualifications from ICAI. Furthermore, this provided him with advanced financial management, taxation, and auditing expertise. His academic pursuit at The Institute of Company Secretaries of India allowed him to expand his corporate governance and legal structures expertise.

Souvik Sengupta – Career

From 2009 to 2014, he worked in infrastructure and manufacturing, which gave him extensive knowledge about supply chain and operational inefficiencies. However, his commercial and financial roles did not provide enough fulfillment, so he began seeking a more meaningful professional direction.

After obtaining his management education from the Indian Institute of Management (IIM) Bangalore, Souvik recognized the market’s fundamental problem in construction materials, which stemmed from broken supply chain processes. The discovery of this market need resulted in the launch of Infra.Market in 2016. Moreover, the company was set to transform B2B construction material procurement operations. Infra.Market operates as the “Amazon of Construction” by linking contract manufacturers with their unused production capacity to sell branded construction materials, concrete products, and chemicals directly to infrastructure companies and retail outlets.

He rapidly grew the company, establishing the startup as a unicorn. Furthermore, he secured major investments from international venture capitalists while expanding operations across multiple continents. Souvik introduced AI supply chain technology to construction firms to improve procurement processes and reduce costs.

Souvik has used his influence to expand his reach into several startups and industry ventures beyond Infra.Market.

The company Ivas.Homes was launched in 2024 and operates in the real estate sector modernization field.
Equiphunt (2021 – Present) establishes a technology-based platform that streamlines equipment procurement processes.
Chemical.Market (2021 – Present) specialized B2B marketplace for industrial chemicals.
INICIO (2024 – Present): A full-time startup initiative exploring new business frontiers.

He serves as a director on the boards of various leading companies operating in the construction, paints, tiles, and consumer goods sector, which include:

RDC Concrete (India) Ltd (2021 – Present)
Shalimar Paints (2022 – Present)
Emcer Tiles Pvt Ltd established its operations in 2024 and continues to operate until the present day.
Millennium Tiles (2025 – Present)
Amstrad Consumer India Pvt Ltd (2025 – Present)
Ultrafine Mineral & Admixtures Pvt Ltd (2021 – Present)
CEF Group (2024 – Present)

By strategically diversifying his portfolio, Souvik has built a network of interconnected businesses catering to real estate, construction, chemicals, and consumer goods. His ventures emphasize efficiency, cost optimization, and digital transformation, reinforcing his position as a pioneering entrepreneur reshaping India’s infrastructure landscape.

Souvik Sengupta – Personal Life

Sengupta grew up in Kolkata, which has a well-known literary legacy. He built a strong bond with books, and Satyajit Ray’s Feluda series and other works profoundly affected him. The city’s library culture formed the basis of his reading preferences, which developed into an enduring love of literature.

He stands apart from typical business leaders who read books to improve their leadership abilities because he reveals his dislike for these materials. According to him, business lessons should derive from real-world experience and boardroom discussions rather than from books, so he prefers reading fiction classics and comics. His book collection contains many works by P.G. Wodehouse because the author’s humorous writing allows him to relax after his demanding responsibilities.

Souvik Sengupta – Investments

Through high-growth startup investments, Souvik Sengupta has shown a strong interest in developing business models and scalable market opportunities. His individual/angel investor and investment partner role includes technology-driven businesses focusing on B2B and consumer sectors.

Personal Investments

Souvik Sengupta supported Captain Fresh through two funding rounds. His investments include:

Series A – Captain Fresh (July 15, 2020)

Funding Round: Series A
Lead Investor: No
The investment strategy centers on building operational scalability and improving the company’s sourcing capabilities.

Series A – Captain Fresh (July 18, 2021)

Funding Round: Series A
Lead Investor: No
The startup requires funds to expand its operations throughout the seafood and fresh produce market segment.

Partner Investments

Souvik led strategic investments at Infra.Market, which helped the company strengthen its position in the industry as its Co-Founder.

Shalimar Paints (January 18, 2022)

Investment Through: Infra.Market
Funding Round: Post-IPO Equity
Lead Investor: Yes
Shalimar Paints requires investment funds to enhance its market dominance, build new product lines, and improve supply network operations.

Souvik Sengupta – Controversies

Income Tax Raids and Undisclosed Income

The Income Tax (I-T) Department executed searches throughout March 2023 at 23 locations associated with Infra.Market. Locations included Maharashtra, Karnataka, Andhra Pradesh, Uttar Pradesh, and Madhya Pradesh. The CBDT exposed that the startup had hidden earnings exceeding INR 224 crore. Furthermore, this triggered significant suspicions about financial reporting.

Bogus Purchases and Unaccounted Cash Transactions

The investigation showed that Infra.Market participated in multiple illegal activities, including:

Bogus purchases to inflate expenses.
The company failed to record unaccounted cash payments through official financial records.
The company made accommodation entries totaling more than INR 400 crore to alter financial statement reports.
Company directors faced evidence of their financial practices by making sworn statements to authorities, which resulted in tax liability settlements.

Hawala Transactions and Shell Companies

Through investigation, a comprehensive hawala network consisting of shell companies in Mumbai and Thane emerged. These paper-only entities conducted suspicious financial operations. Furthermore, this results in INR 1500 crore of transactions, thus creating money laundering risks and regulatory compliance issues.

Foreign Investments Under Scrutiny

Foreign investment through Mauritius became controversial. Moreover, shares were reported to be sold at extremely high premium rates. The questionable premium prices of shares through Mauritius-based entities triggered tax evasion concerns and fund diversion suspicions.

The ongoing operations of Infra.Market with investor attraction does not diminish the concerns that venture capitalists, together with industry analysts and regulatory bodies, have about these allegations. The controversy demonstrates the difficulties startups face when rapidly expanding in India’s startup ecosystem because of concerns regarding financial transparency.

The company Infra.Market has not released any official statement about these allegations, which keeps the industry and investors actively monitoring the situation.

FAQs

Who is Souvik Sengupta?

Souvik Sengupta is the founder of Infra.Market, a B2B construction materials marketplace in India.

When was Infra.Market founded?

Infra.Market was founded in 2016.

What is Souvik Sengupta education?

Souvik Sengupta is a Chartered Accountant. He is an alumnus of IIM Bangalore and completed his graduation from Sydenham College in Mumbai.

February 8, 2025

How to Create a High-Impact Content Strategy for B2B Tech Companies in 2025
This article has been contributed by Mahima Bhatia, Founder, Brand To Bytes.

“If marketing is a game of chess, content alone cannot be the king.” While phrases like CTAs, Buyer Journey Mapping, Buying Intent or Brand Credibility might be very critical to B2B companies across industries, ‘Strategy’ and ‘Distribution’ surely add impact in the closing sale.

You’re not alone if you’re struggling to create a content strategy. Learn how to regularly publish content while managing SEO changes and multiple channels.

Trying to push content without a strategy is like throwing darts blindfolded and hoping to hit your target, which takes up a lot of effort that gets wasted. As a leader, there are so many pressing matters that you need to attend to, and the lack of a strategy can hurt you right from when you begin to post.

It’s understandable to put off setting this up, especially because creating a content strategy in today’s time can feel so difficult. In fact, the lack of content strategy has greatly troubled over 25% of businesses across the world. There are AI generators for most formats, and there seems to be a ton of content that is not written by humans for humans and is instead written to rank higher on search.

Which channel is right for you? And how can you use that channel well? All these questions and concerns complicate and add frustration to your content marketing efforts, especially if you’ve just launched a new brand and are setting up everything from scratch.

But it doesn’t have to be this confusing. Creating good tech content today depends on a number of platforms and formats, but these are just the tools you need to reach and add value to your audience. When you take this analogy further, remember that the best tools need to have some level of calibration. In this article, we’ll go through how to calibrate your marketing efforts and create a high-impact content strategy.

Are You Updated With The Latest SEO Across Different Channels?

To create an informed strategy, let’s first understand what’s changed recently with how content marketing and SEO have functioned.

To combat the hundreds of thousands of posts written only to get higher SERP rankings, Google launched an update in August 2024.

John Mueller, a Search Advocate at Google, mentioned this as the exact reason for releasing the update. In the post announcing the update, Mueller said:
- Google wants to focus on pushing content that people genuinely find useful.
- The team took time to understand feedback from users and creators alike.
- They want to showcase content from a variety of sources, and not just keep it to whoever has the higher domain authority or the most number of keywords.
In late 2023, they released the Search Quality Evaluator Guidelines, where they further emphasized the need for content to have a high level of ‘Experience, Expertise, Authoritativeness, and Trustworthiness.’ Google has placed importance on this right since 2014. But the involvement of new software and how SERP functioned itself, made matters quite complicated. Now, with the new update, businesses are left questioning: what does this mean for us? What should be done next?

Checking On Marketing Budget Trends

According to the latest LinkedIn Benchmark Report, over 70% of B2B organizations upped their lead generation budget, and nearly 44% of B2B marketers are set on increasing their budget for SEO.

While we must focus on the side of creativity and new ideas, SEO is still a key factor in reaching audiences regardless of any new additions or updates. This opinion was echoed by most marketers responding to a survey by Neil Patel as well.

However, there is a marked change in how content strategies will be set moving forward.

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StartupTalkySubham Kumar

Using Agility, Personalization And A Well Thought out GTM Strategy for Content Creation

Having excellent writing skills and a creative bent of mind are highly valuable, regardless of the amount of marketers depending on genAI to write content end to end. And given the new search update, the latter style of content cannot be the end-all-be-all for any brand’s content strategy.

Focusing entirely on ads is also not the way to go. Nearly 70% of customers prefer learning about a company’s offerings through an article rather than an ad, according to a report by the Content Marketing Institute.

A high-impact content strategy needs to be built on the foundation of good writing, great ideas, but also on the technical aspects of SEO and lead-gen experimentation.

Over the past two or so years, businesses have heavily prioritized only agility. However, successful content combines technology with creativity to create pieces that resonate with audiences and add to your reputation as a brand.

A Clear Value Proposition For Positioning

As a leader, you would have already painstakingly mapped out your customer journey, defined and understood your ICP, and interacted with a lot of users from your target audience.

To create a content piece that is valuable to them, you’ll have to go through a list of questions such as:
- Are there subject matter experts you can reach out to for a comment?
- Is the research behind this something you would have to develop from scratch?
- What channels would be fit for the piece?
- Do you need to spend on this?
- When is the best time to push this out?
- Is this the right time in the market to be pursuing the topic?
- Which part of the funnel will this piece fit into?
Topical posts and articles are excellent top-of-the-funnel content to generate brand awareness, while bottom-of-the-funnel content would involve useful product pages and case studies.

Repurposing With An Intention

If you look at one of the oldest principles of marketing, The Rule of Seven, it simply states that your potential customers will need to hear your message an estimated seven times before making a purchase.

If you had to create a new article every time for this, then your content calendar would have gaps worth weeks and make you lose out on any customers you could have gained in that time.

Repurposing content is something that is a known technique, but getting started with it when you’re dealing with a multitude of other tasks can get overwhelming.

Here are some quick ways to do it.

Adding Infographics, Pie Charts, and Data-Driven Graphs For A Comprehensive Read

This is one of the easiest ways to create a piece that still engages with your audience but in an entirely different way on another channel.

For this, you just need to have the takeaways and pointers from your article ready, make them more crisp, and get an infographic designed to match it.

A good example of this is the report by Neil Patel referenced earlier in this article, which was pushed as a graphic on LinkedIn.

Infographics like this are also often used by other founders and creators in their decks, articles, and their research to support their claims. This would mean you’d get more visibility not just from the platform, but from people using both your infographic and potentially your article by linking them.

Long-Form Guides Are A Saviour And Fuels The SEO

If you’ve written content that spans over thousands of words for a long-form guide, just know that it is a goldmine for all types of content.

Multiple snippets can be pushed as text posts. One section of the article discussing a topic briefly can be expanded on as a separate article. You could even fully expand the topics discussed to turn the guide into an ebook and distribute it for a premium. The options are endless.

Summing Up

To create a solid content strategy for B2B companies today, you need to have an insight into the current SEO best practices, the channels where your customers are most active, and an idea of how you can engage with them in a way that is human-like and valuable. The best way to engage with your customers the most is to publish regular content in ways they understand and appreciate.

The quote by a content legend #AnnHandley sums this up very well, “When we create something, we think, ‘Will our customers thank us for this?”

7 Steps to Create the Perfect Content Marketing Strategy

Do you want to create high-quality content and rank higher on Google? Here’s the ultimate content marketing guide to help you attract visitors.

StartupTalkyShikha Tyagi
December 19, 2024
IndiaMART Business Model | How IndiaMART Makes Money
Established in 1996, IndiaMART is a leading online marketplace in India that connects buyers and suppliers, facilitating B2B transactions. It has grown to become one of the largest platforms in the country, offering a user-friendly website and mobile app featuring a wide array of products and services, from industrial machinery to consumer goods. With its headquarters in Noida, IndiaMART also has branch offices in major cities across India, including Mumbai, Bengaluru, and Delhi, enhancing its nationwide reach.

This article will examine IndiaMART’s business model, exploring how it makes money and showcasing what makes it stand out in the B2B marketplace.

About IndiaMART
IndiaMART Business Model
How IndiaMART Makes Money – Revenue Model of IndiaMART
IndiaMART Unique Selling Proposition
IndiaMART SWOT Analysis

About IndiaMART

IndiaMART Office

Founded in 1996 by Dinesh Agarwal and Brijesh Agrawal, IndiaMART has become India’s leading online B2B marketplace, revolutionizing business connections and transactions. Initially created to connect Indian manufacturers with global buyers, it started as a simple directory for the Delhi NCR region when internet use in India was just 15,000 users. By 1999, IndiaMART had grown to over 1,000 listings.

During the late 1990s dot-com boom, the platform adapted to support direct buyer-seller transactions and emphasized exports. Offering web page creation for SMEs and later adding lead generation and premium listings, IndiaMART adopted a subscription-based revenue model. Today, it connects 8 million suppliers with 198 million buyers, using AI and machine learning to enhance matchmaking and user experience.

IndiaMART | Founder| Business Model | Revenue & Growth

Indiamart is a leading B2B e-commerce company in India. Know about Indiamart’s business model, founder, competitors, and the story of its growth.

StartupTalkyAnik Banerjee

IndiaMART Business Model

IndiaMART Business Model

IndiaMART offers both free and paid services, especially for SMEs. SMEs can register for free and are added to their industry list, with a free website on IndiaMART. Similar to platforms like YouTube and Spotify, users can pay to upgrade their profiles. Premium memberships offer more business options, generating revenue through subscription fees.

IndiaMART encountered major challenges during economic downturns, such as the 2007-2009 Global Financial Crisis, which caused a decline in exports. To adapt, the company shifted its focus to the domestic B2B market, strengthening its position within India.

IndiaMART hosts a vast database of sellers across various industries, making it a key source for diverse products and services.IndiaMART also offers powerful marketing tools, including email marketing, SEO strategies, and social media marketing, to boost sellers’ outreach and engagement. Partnerships with financial institutions, payment gateways, and media companies strengthen IndiaMART’s services and reliability.

How IndiaMART Makes Money – Revenue Model of IndiaMART

IndiaMART Financials

IndiaMART employs a multi-faceted revenue model centered on connecting buyers and suppliers in the B2B marketplace.

Subscription Fees

One of the primary streams is subscription fees, where suppliers pay for premium memberships that enhance their visibility on the platform. These subscriptions, available on a monthly or annual basis, offer various benefits, including improved search rankings and access to additional features.

Pay-Per-Lead

Additionally, IndiaMART operates a pay-per-lead model, allowing suppliers to purchase leads generated from buyer inquiries, which connects them directly with potential customers actively seeking their products or services.

Advertising Revenue

Another significant revenue source is advertising revenue, with businesses paying to promote their products or services through advertisements on the IndiaMART website and mobile applications, thereby increasing their visibility to a broader audience.

Request for Quote(RFQ)

The platform also offers Request for Quote (RFQ) services, enabling suppliers to pay for access to buyer requests for quotes, and facilitating direct responses to inquiries.

Payment Facilitation

Furthermore, IndiaMART has introduced payment facilitation services that enable buyers to securely complete transactions with suppliers, further streamlining the purchasing process.

IndiaMART has shown impressive financial performance in recent years, underscoring its strong presence in the B2B marketplace. For the fiscal year ending March 2024, the company reported total revenue from operations of ₹1,197 crore. In terms of profitability, IndiaMART achieved a Profit After Tax (PAT) of ₹374.3 crore for FY 2024. Additionally, the operating profit margin was reported at 42.23%, demonstrating effective cost management and operational efficiency that contribute to its overall financial health.

List of Startups Acquired by IndiaMart

IndiaMART has invested around Rs 900 crores in 13 startups since April 2021. Here is the list of startups acquired by IndiaMart.

StartupTalkyBharath

IndiaMART Unique Selling Proposition

IndiaMART’s Unique Selling Proposition (USP) lies in its ability to offer a comprehensive, trustworthy, and efficient B2B marketplace that seamlessly connects buyers and suppliers.

IndiaMART SWOT Analysis

Strengths
- IndiaMART holds over 60% of the market share in India’s B2B listings, making it a leader in the industry.
- The platform connects 7.9 million+ suppliers with a wide pool of buyers, facilitating varied business interactions and expanding market access.
- IndiaMART’s revenue reached ₹1,197 crore in FY 2024, a 20.71% increase from the previous year, showing consistent growth.
- Advanced use of AI and machine learning improves search functions and matchmaking, enhancing user experience and efficiency.
- The platform generates millions of business inquiries yearly, offering valuable leads that help boost supplier sales.
Weaknesses
- IndiaMART’s reliance on India for most of its revenue poses risks during economic downturns.
- The platform is less strong in consumer services compared to industrial sectors, indicating some market gaps.
- Competes with major players like Alibaba and TradeIndia, which can affect profit margins and market share.
Opportunities
- Expanding into areas like agro and pharma could diversify revenue and attract more users.
- Increasing digitization among MSMEs creates a major growth opportunity that aligns with IndiaMART’s services.
- Expanding globally could allow IndiaMART to access more markets and meet international demand for Indian products.
Threats
- Economic challenges can reduce buyer spending, affecting transactions on the platform.
- Adapting to changing data protection and e-commerce regulations requires continuous investment and can be challenging.
- Fast technological changes mean IndiaMART needs to keep innovating to stay competitive; falling behind could lead to market loss.
Conclusion

IndiaMART is a powerful leader in the B2B marketplace, utilizing its vast network, advanced technology, and strong financial results to effectively connect millions of suppliers and buyers. Its unique selling proposition is centered around a comprehensive platform that primarily serves small and medium enterprises (SMEs), equipping them with essential tools for growth and improved market access.

FAQ

Is IndiaMART profitable?

Yes, IndiaMART is profitable, with steady revenue and profit growth despite some quarterly fluctuations.

How does IndiaMART work for buyers?

IndiaMART allows buyers to search for products, compare suppliers, and directly connect with sellers. It offers product listings, price quotes, and a secure payment option.

Who is CEO of IndiaMART?

The CEO of IndiaMART is Dinesh Chandra Agarwal.
November 13, 2024
The Future of B2B SaaS Sales in a Digital First World
This article has been contributed by Ajay Singh, Co-founder & CEO, Pepsales.

B2B SaaS Sales has undergone tectonic shift due to three factors in the last 2 years – buyer research moving online, macro-economic conditions leading to tighter budgets, and virtual selling fueled by pandemic. Recent advancements in Artificial Intelligence (AI) and Machine Learning can help B2B SaaS companies navigate through these challenges effectively.

Traditional sales methods such as in person presentations, lengthy product demos, and relationship-building are rapidly being transformed by AI. This shift is redefining the way sales teams engage with prospects and close deals. As AI, particularly generative AI (Gen AI), becomes more sophisticated, sales is becoming more personalized and data-driven.

Let’s explore how AI is reshaping B2B SaaS sales, focusing on key trends, buyer behavior, and what the future holds for sales teams.

The Evolving Landscape of B2B SaaS Sales

The B2B SaaS sales function has undergone significant changes over the past few years. Historically, sales teams relied on generic demos and broad, high-level presentations to engage buyers. However, today’s buyers are more informed and have increasingly complex needs.

Key Shifts in Buyer Expectations:
- Informed Buyers: Over 70% of buyer research is completed before they engage with a sales team, as per Gartner.
- Personalized Interactions: Buyers expect tailored interactions from the first contact. A HubSpot survey revealed that many buyers now expect product demos in the very first meeting with a sales team.
These shifts present both challenges and opportunities. The challenge lies in providing tailored, relevant content at every stage of the sales process, but the opportunity comes with the tools available to make this happen—enter AI.

How AI Enhances Personalization in B2B SaaS Sales

AI’s potential lies in its ability to automate and personalize various aspects of the sales process. It can analyze vast datasets, such as customer interactions, CRM data, and market trends, and provide actionable insights in real-time.

How AI Drives Personalization:
- Automated Demo Creation: AI tools can automatically create personalized product demos tailored to the buyer’s specific needs.
- Tailored Recommendations: By leveraging machine learning models, AI can recommend relevant features or use cases based on buyer behavior.
- Predictive Insights: AI can predict buyer behavior, helping sales teams engage more effectively at every touchpoint.
Generative AI tools, specifically, have proven to be a game-changer by creating live, tailored demos in just a few clicks. These tools eliminate the need for time-consuming manual edits, allowing sales teams to focus on delivering more impactful demos that resonate with buyers.

Benefits of AI-Driven Personalization:
- Reduced Time to Personalize: AI tools cut down demo preparation time from hours or days to minutes.
- Scalability: Sales teams can handle more opportunities simultaneously while maintaining a high level of personalization.
- Higher Engagement: Personalized demos and interactions lead to stronger buyer engagement and shorter sales cycles.
A Complete B2B Marketing Strategy – B2B Lead Generation

Are you struggling with B2B marketing? checkout this post to know complete B2B marketing strategies and Unknown ways of generating B2B leads,

StartupTalkyParnas Ghosh

The Shift in Buyer Behavior

Buyers today are entering conversations with sales teams later in the process, armed with more advanced, technical questions. They expect sales teams to act not just as relationship builders, but as consultants with in-depth knowledge of the product and industry.

Key Changes in Buyer Behavior:
- Deeper Engagement from the Start: Buyers are looking for meaningful, technical discussions right from the first meeting.
- Higher Expectations: Buyers now expect sales teams to offer personalized solutions rather than generic pitches.
This shift in buyer behavior requires sales teams to be more agile, offering solutions that are highly customized and data-driven. AI plays a critical role here by providing sales teams with the insights needed to manage these complex conversations and deliver tailored solutions on the fly.

The Impact of AI-Powered Demos on Sales Productivity

One of the key advantages of AI-powered demos is the boost in sales productivity. Sales teams often face the dilemma of needing to personalize demos for numerous prospects while also closing deals and managing their pipeline. The traditional process of creating demos can take anywhere from hours to several days, depending on the complexity of the product and the prospect’s needs.

How AI Enhances Productivity:
- Reduced Prep Time: AI reduces demo preparation time from days to minutes, allowing sales teams to focus on higher-priority tasks.
- Increased Capacity: Sales teams can manage more leads at once, increasing the number of personalized demos they can deliver.
- Consistent Quality: AI ensures that every demo is consistent in quality and customization, reducing errors and ensuring that key features are highlighted every time.
With AI, sales teams no longer have to rely on engineers or product specialists to customize demos, freeing up valuable resources and enabling faster response times to buyer inquiries. This results in more demos being delivered, a higher level of personalization, and ultimately, more closed deals.

The Future of B2B SaaS Sales: AI at the Center

As AI tools become more advanced, the B2B SaaS sales landscape will continue to evolve. Sales teams will increasingly rely on AI to not only personalize demos but also optimize their sales strategies and predict customer needs.

Key Future Trends:
- AI-Driven Sales Strategies: Sales teams will use AI to refine messaging, tailor engagements, and offer predictive insights into buyer behavior.
- Evolving Sales Metrics: Traditional sales metrics, like demo completion rates, will be replaced with more meaningful measures of buyer engagement and impact.
The potential for AI to transform sales operations is massive. According to Gartner, over 70% of sales leaders are exploring ways to integrate AI into their processes. For companies willing to embrace this shift, the rewards include increased win rates, shorter sales cycles, and more meaningful interactions with buyers.

Conclusion

AI is driving a paradigm shift in B2B SaaS sales, enabling sales teams to move away from generic interactions toward more personalized, impactful engagements. With buyers expecting more advanced, tailored interactions from the outset, AI provides the tools to deliver precisely that.

In this evolving landscape, companies that leverage AI to automate personalization, enhance buyer engagement, and refine their sales strategies will stand out from the competition. For B2B SaaS sales teams, the future lies in AI-driven solutions that not only improve efficiency but also help deliver a 10X experience for buyers.

In short, AI is not just transforming the future of B2B SaaS sales—it is becoming the backbone of it.

How AI Chatbot Increases Sales/ Sales Boost by AI Chatbot

Artificial intelligence chatbots mainly distinguish themselves from other chatbots by their ability to understand the intentions behind the customer’s questions. Chatbots provide the precise information customers are looking for.

StartupTalkyTanusha Verma
October 3, 2024
Flipkart Introduces B2B App for Refurbished Product Sellers

With a new smartphone app called “Flipkart Reset for Business,” Walmart-owned Flipkart, an online retailer that rivals Amazon in the Indian market, is assisting sellers of refurbished goods.

By providing a user-friendly platform that tackles typical issues faced by sellers in the refurbished products market, such as quality assurance, logistics, and unpredictable supply, the app seeks to empower both small and large sellers.

The software offers a controlled environment to meet the growing demand for used products, especially in India’s tier 2 and 3 cities, starting with refurbished smartphones and accessories.

How Does Flipkart Reset for Business Operate?

Several tools are included in the Flipkart Reset for Business app to help merchants. The flexibility it provides with no minimum order quantity (MOQ) constraints is one of the most important features of this app. The fact that sellers can buy products in any quantity is advantageous for small enterprises. The app also provides warranty support and does a thorough 74-point quality check to guarantee product quality.

Along with reasonable pricing, special discounts, and easy logistics, the app boasts a pan-Indian service network that supports delivery and pickup. The onboarding procedure for the app is simplified for convenience, enabling vendors to start their company right away. Sellers can get specialised help for product selection, order management, and post-sale support by registering with their GST or Shop Establishment certificates.

Tackling Problems in the Marketplace

Inconsistent supply chains and consumer mistrust of product quality are two issues that remain prevalent in the refurbished product industry, despite its tremendous growth. Sellers have access to a better-organised marketplace with extensive support—including professional advice on sales tactics and promotions—through the Flipkart Reset for Business platform.

Flipkart strives to remove these obstacles by guaranteeing quality with its items that are backed by warranties and rigorous testing protocols. This programme promotes a circular economy by assisting vendors and increasing consumer confidence in reconditioned items.

The Current Market Scenario of Refurbished Electronic Goods

India’s market for reconditioned electronics is expected to expand significantly. According to a Redseer analysis, the industry might grow from $5 billion in 2021 to $11 billion in 2026. This expansion has been mostly driven by the need for reasonably priced electronics in tier 2 and tier 3 cities. Flipkart’s B2B app encourages the usage of reconditioned items as a sustainable consumption model while giving sellers the chance to capitalise on this expanding industry.

The resale market is expanding quickly, enabling millions of consumers to own devices at reasonable costs. This offers reconditioned product vendors a huge opportunity.

Ashutosh Singh Chandel, Senior Director & Business Head of Recommerce at Flipkart, said that the company is empowering sellers with an organised market and encouraging sustainable consumption by effortlessly granting access to high-quality and reasonably priced reconditioned products.

At the moment, Flipkart Reset for Business covers more than 800 Indian cities in 29 states, with a primary concentration on accessories and smartphones. To reach a larger client base and more sellers, the company intends to broaden its platform.

Flipkart Quietly Rolls Out ‘Minutes’ Service in Gurugram

Users in Gurugram and the surrounding areas of the NCR region can now take advantage of Flipkart Minutes, a new fast commerce service, which was secretly launched by eCommerce giant Flipkart.

StartupTalkyNitin Konde

September 26, 2024

Tag: b2b

Best Payment Gateways for Your SaaS Startup

Stripe

Pricing:

Braintree

Pricing:

Paddle

Pricing:

Paypal

Pricing:

Adyen

Pricing:

Chargebee

Pricing:

GoCardless

Pricing:

Recurly

Pricing:

Conclusion

FAQs

What is the best payment method for SaaS?

What is SaaS payment gateway?

How do SaaS companies collect payments?

Why use Chargebee instead of Stripe?

What are some factors to consider when choosing a payment gateway for SaaS startups?

Top Shared Calendar Apps in 2025

Google Calendar

Google Calendar Pricing

Calendly

Calendly Pricing

Microsoft’s Outlook Calendar

Microsoft’s Outlook Calendar Pricing

Asana

Asana Pricing

Apple’s iCloud Calendar

Apple’s iCloud Calendar Pricing

Calendar

Calendar Pricing

Teamup

Teamup Pricing

TimeTree

TimeTree Pricing

Toggl Plan

Toggl Plan Pricing

Fantastical Calendar

Fantastical Pricing

Conclusion

FAQs

What are some free shared calendar app for business?

Can 2 people share the same calendar?

What features should I look for in a calendar app?

Can I customize the appearance of my calendar?

Are shared calendar apps compatible with different devices?

Can shared calendar apps handle time zone differences?

Can shared calendar apps be used for personal as well as professional purposes?

Which are the free shared calendar app for iPhone and android?

AI in B2B Marketing: A Growing Trend

Beyond Data: How Emotional Drivers Shape Customer Decisions

Great Marketing: Building Trust Through Narratives

AI: An Enabler, Not a Replacement

Trust: The Decisive Competitive Advantage

Overcoming Challenges and Addressing Ethical Considerations

Future of AI in B2B Marketing: Key Trends

Synergizing Artificial and Emotional Intelligence

AI-Powered Efficiency:

Human-Driven Connection:

The New Era of B2B Marketing: AI Meets EI

The Start of the B2B Business Journey

From Volume to Value – Lead Generation for Today and Tomorrow!

The Next Step: To Address The Challenge of Lead Quality!

Lead Magnet = Value Added, Engaging Content

The B2B Content Strategy:

AI and Personalization: Cannot be Missed!

Conversion With Sales and Marketing!

Arriving at The Ultimate Goal: The Revenue Growth

Why Digital B2B Payments Are a Game-Changer

1. SMEs Leading the Digital Shift

2. The Push for Digital Transformation

3. Innovative platforms like Bharat Connect Are Bridging the Gap

4. The Bigger Economic Picture