The article is contributed by Delzaad Deolaliwala, Chairman, Pan-India Medical Cannabis and Hemp Association (PIMCHA), Co-Founder and Chief Legal Officer, Bombay Hemp Company (BOHECO)
Cannabis Sativa L., also known as Vijaya or Bhanga in Ayurvedic Text and referenced in Atharva Veda – Samitha, has been a part of Indian Traditional Medicine for centuries. The therapeutic use of Vijaya and its formulations have since found mentions across various classical texts and ancient medical treatises, however, in the 19th century, cannabis was classified as a narcotic drug and medicines made out of cannabis came to be strictly regulated across the world.
In India, the use of cannabis in medicines was first regulated by The Dangerous Drugs Act, 1930 and currently comes under The Drugs and Cosmetics Act, 1940. The flowers and buds of the cannabis plant (known as Ganja) are regulated as a “narcotic drug” under the Narcotic Drugs and Psychotropic Substances Act, 1985 (NDPS Act) but the leaves (known as Bhang) and seeds when separated from the plant or the flower and buds are not regulated under the NDPS Act, 1985.
As the existing laws in India stand, there are no restrictions or limitations to legally utilizing the fibre, seed and leaf of the hemp plant to develop and commercially distribute products. Regulations regarding cultivation and processing of Industrial Hemp are governed by State departments including Excise, FDA and Ayush. Processing and manufacturing of medicinal cannabis comes under the purview of both Central and State government policies including NDPS Act, State Excise Act, and Drugs and Cosmetics Act.
From a cultivation standpoint, as per Section 14 of the NDPS Act, the cultivation and processing of cannabis plants for industrial purposes (to obtain the fibre or seed) or for horticultural purposes is permissible. The state of Uttarakhand pioneered the cultivation of industrial hemp within the limits of 0.3% THC, while also instituting research studies to allow for the medicinal and scientific use of cannabis plants by R&D institutions under Section 10 of NDPS Act.
From a licensed manufacture use perspective, as per Rule 161 (2) of the Drugs and Cosmetic Rules, 1945, AYUSH medicines containing any Schedule E (1) ingredient (such as the Cannabis Sativa leaf) can legally be taken under medical supervision. The Indian Medicine (Standards of Professional Conduct, Etiquette and Code of Ethics) Regulations, 1982 does not restrict the sale of Ayurvedic medicines containing Schedule E (1) ingredients by a registered practitioner, provided such medicines are sold to their own patients and not the public at large.
The paradigm shift in medical cannabis and industrial hemp regulations was initiated by the United Nations Commission on Narcotic Drugs’ (CND) decision to vote for the removal of cannabis from Schedule IV and reclassify it to Schedule I of the 1961 Single Convention on Narcotic Drugs, where it was listed alongside dangerous opioids like heroin. The voting record is a testament to the evolving attitudes towards cannabis – with 27 of 53 member countries voting in favour. India’s tie-breaking vote was key to the reclassification, as Ukraine had abstained from voting.
The Government’s positive outlook towards cannabis from an industrial and medicinal lens has spurred the growth of a fledgeling sector which, if sustained, can provide enhanced health outcomes, aid doubling farmer’s incomes, generate rural employment and contribute to an environmentally sound ecosystem, in the long run. The Food Safety and Standards Authority of India’s (FSSAI) recognition of hemp seed and oil products as food in 2021 is another landmark decision which has contributed to the changing perception towards hemp and cannabis.
Today, with increasing awareness about the benefits of hemp and medicinal cannabis, there is a need for regulations governing both cultivation and licensed manufacturing use. The sector is in its infancy and requires forward-thinking policies regulating multiple stakeholders across central and state governments along with industry players and farmers as well. Drawing from the Global Best Practices of countries which have already legalized hemp will help in building a robust regulatory framework. Comprehensive guidelines addressing labelling, consumption and licensing will streamline approvals and contribute to the growth of a transparent ecosystem.
An unorganized sector with distinct regulations across different stakeholders has to be sufficiently cognizant of challenges and opportunities to ensure sectoral growth while sufficiently regulating to prevent misuse and/or abuse. Close collaboration between the Government and the industry will be key to a self-reliant hemp ecosystem, leading to an economically sound, socially inclusive and environmentally sustainable future.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by Cikitsa.
In the past, the healthcare and beauty industry has been flexible, but the COVID-19 pandemic has impacted both sectors globally. The healthcare and beauty industry in India is expected to exhibit huge growth in the coming years. People are getting concerned about their health and beauty which makes them choose herbal and natural products over chemical products. The herbal product market is expected to grow at a CAGR 38.5% to Rs.14 billion (US$ 188.6 million) by 2026. Cikitsa has promised to bring well researched quality products to the world. They have aim to provide truthful beauty and healthcare products from Mother Nature.
Read the startup story of Cikitsa, Founders, ideation, its products, and more about Cikitsa.
Cikitsa is a Cochin based Beauty and Healthcare startup founded in 2020. They offer products inspired by ancient science of healing.
At this time, their hero product is Cikitsa hair oil that caters to customers who are seeking to alleviate an array of hair issues while promoting hair growth. In addition to that, they have a selection of other nature-based products that cater to a wider audience.
The company’s short-term goal is to ramp up their product from an eCommerce business to brick and mortar stores spanning across the state. In the next year or two, they are anticipating the launch of their product in some of the flagship stores across the country. With due time and continual growth, it won’t be long before Cikitsa hits the international markets.
Their core beliefs guide them and help formulate their convictions, their values, and their code of ethics.
They diligently spend time in bringing the best of nature to their customers in the most unaltered form- from soil to shelves. They are guided by the desire to provide 100% organic, natural, and efficacious products that address their customer’s concerns within a budget.
Cikitsa – Founder and Team
Cikitsa Founders – Fazal Rahman and Thamanna Jabin
Cikitsa was founded by Fazal Rahman with his co-founder Thamanna in 2020, the very year they got married. Right from the inception to this date, her support and contributions to the making of the brand have been nothing short of irreplaceable. Her know-how of the cosmetic space with her passion for all things creative has helped us position themselves in a commendable way.
Thamanna takes care of and heads the creative and marketing side of things, Fazal Rahman takes on the general operations and financial side of the business.
Cikitsa – The Idea and Startup Story
Enterprising, inventive, and extremely driven, Cikitsa’s founder and CEO, Fazal Rahman has always been unafraid when it comes to heading the path less travelled. That would explain why he wanted to venture into the relatively daring task of setting up his own business, despite enjoying comfortably mighty success in his family business. Thus, in many ways, Cikitsa was conceptualized by the founder’s towering entrepreneurial mindset.
That, coupled with his drive to create a natural, sustainable, and eco-friendly brand that fostered conscious living, Cikitsa was quick to peek through. When he shared the business idea with his immediate family and close friends, the love, support, and encouragement sure gave him the extra nudge to follow through with the plan. To set the wheel in motion, he was quick to identify the prizable and yet often untapped potential of amalgamating Ayurveda into cosmetic products. Thus began extensive research to identify the needs and pain points of their target market. To ensure maximum quality and stringent safety regulations, he sought expert opinion each step of the way.
Time, energy, and money were invested in formulating, manufacturing, and designing the product to perfection. From sourcing the raw materials right through packaging, binding standards are ensured to provide the best quality products that tackle customers’ pain points without burning a hole in their pocket.
Cikitsa – Name, Tagline, and Logo
Cikitsa Logo
When setting up the brand, they were dead set on choosing a name that best represented the intent and purpose of the brand. Because of that, they were bound and determined to steer clear of any and every westernized name.
Cikitsa was ideated from the Sanskrit word ‘Chikitsa’ which loosely translates to salving therapy or resurrective healing. Considering that it was much in line with their brand and ethos, they didn’t have to think twice and wound up using it without second thoughts.
Cikitsa – Products
Cikitsa Hair Oil
At present, their hero product is none other than Cikitsa hair oil. In making this product viable they have fortified pioneering research, ingenious formulas, and synergetic herbs to alleviate irksome hair issues such as dandruff, dryness, lice, postpartum hair loss, etc, and in the course of time, promote hair growth.
Right from sourcing raw materials through packaging, they take care to stand by their pledge to offer products that are as close to nature in non-prescription formulas. They provide safe, thoroughly researched solutions with no side effects.
As soon as the product was ready to be sold, they reflexively sprang into action and started promoting it on their Social networks. They reached out to their network, both personal and professional, to get the word out about their launches. While the first few purchases came from friends and family, the word fast caught on and they ended up seeing good traction without any paid marketing.
Thus, by simply leveraging their online presence and harnessing the power of word-of-mouth marketing, they were able to expand their reach and expand their customer base quickly.
By being hell-bent on tracking and analyzing customer behavior and metrics, they were able to continually make progress. They kept an open mind while listening to their customers’ feedback and were quick to act on their key concerns and suggestions. Not only did this help us in retaining existing customers via repeat purchases, but also furthered positive reinforcements around their product, and attracted new customers.
They were also quick to create an attractive and functional website to bolster their customer experience further. Launching its website helped us streamline the purchase process, and made placing an order with us a lot more convenient and hassle-free. That, along with implementing good SEO practices and regularly optimizing their web pages for search, they were able to drive a lot more traffic and in turn, more customers.
Cikitsa – Challenges Faced
While setting up my business, we, as a team, had to tackle several roadblocks to get where they are today. While most of them were anticipated hiccups, their journey was not without major challenges.
One of the trying issues was procuring licenses for their products. While getting all the required paperwork for a business is often always tedious and time-consuming, it took us quite a while to wrap up the documentation towards legal compliance. But by being proactive and consistent in their approach, they were able to speed up the process and make things happen.
Another taxing challenge came in the time of the pandemic when their day-to-day operations were largely disrupted and they were forced to slow down. Nevertheless, their timely interventions and re-direction helped accelerate their recovery.
Cikitsa – Advisors and Mentors
When Cikitsa was in its early inception stages, the brand very much benefited from the mentorship and guidance of the directors of my family business. Seasoned professionals and experts in their own lane, they sure helped me navigate the business in the right direction. Even to this date, their timely inputs and pointers continue to steer this business to greater heights. It would also be worthwhile to mention the invaluable feedback and suggestions from my family who are weathered and accomplished business veterans themselves.
All things considered, the future sure looks bright for Cikitsa. From newer and better additions that customers love, we’re committed to building a brand that’s synonymous with the good old glory of nature.
In the next few years, they see themselves diversifying their product portfolio and launching thoroughly researched & effectively formulated products to the market. With due time and steady progress, they definitely are going international to cater to a larger customer base across the globe.
FAQs
Who is the founder of Cikitsa?
Fazal Rahman and Thamanna Jabin are the founders of Cikitsa.
In India, ayurvedic goods have dominated the whole medical and cosmetic sector. Patanjali’s development in the field of ayurvedic medications and goods is well-known throughout India. With a net income of Rs. 590 crores ($80 million), Patanjali has been recognised as India’s fastest-growing FMGC company. It was founded in 2006 by Yoga master Baba Ramdev and Ayurveda professor Acharya Balkrishna. Patanjali Ayurved Limited is the owner of the Patanjali trademark. Its headquarters are in Haridwar, Uttarakhand.
Patanjali serves the personal care and food sectors. It manufactures over 300 Ayurvedic medications for the treatment of various bodily problems and generates over 2,500 goods.
So, without further ado, let’s look at some unknown facts about Patanjali.
Acharya Balkrishna | Patanjali Founder and Chairman
In Haridwar, Acharya Balkrishna and Ramdev established Divya Yoga Pharmacy in 1995, which led to the establishment of Patanjali Ayurved. NRIs Sunita and Sarwan Poddar, who are Ramdev’s followers, helped the firm get off the ground with a loan.
Balkrishna said that he took out a Rs 60 crore loan without ever having a personal bank account in his name.
Patanjali’s Revenue Over the Years
In 2012, Patanjali made a total revenue of Rs 452 crores ($6.07 million), in 2013, it went up to Rs 849 crores ($11.4 million). In 2014, the revenue was Rs 1191 crores ($16 million) and in 2015, it went to Rs 2006 crores ($26.9 million). In May 2017, the firm said that its revenues had quadrupled in a year to over Rs 10,000 crore and in 2020 generated Rs 30,000 crores, making it India’s second-largest consumer products company, second only to Hindustan Unilever who they aim to beat by next year, with Amul now contending for second place.
The firm does not consider Baba Ramdev to be a shareholder. The yoga guru owns zero% stake in the business. Acharya Balkrishna, on the other hand, is the managing director of Patanjali Ayurved and has a 94 per cent share in the company.
How Does Patanjali Sell its Products?
Patanjali goods are offered through three types of medical centres: 1200 Patanjali Chikitsalayas (doctors’ clinics), 2500 Arogya Kendra (health and wellness centres), and 8000 Swadeshi Kendra (non-medicine outlets).
Baba Ramdev’s Patanjali established a collaboration with eight e-tailers earlier this year as part of a big push for the online distribution of Patanjali Ayurveda’s products.
Several E-tailers have partnered with Patanjali Ayurveda. These are:
These e-tailer collaborations will be in addition to the company’s website, patanjaliayurved.net, where it sells its goods online.
Patanjali’s Best Selling Products
Patanjali Best selling products
Patanjali’s cow ghee has brought in Rs 1,467 crore, accounting for 13.9 per cent of the company’s overall income.
Patanjali Ayurveda’s second most popular product, Dant Kanti toothpaste, has brought in the most money after cow’s ghee. According to the most recent information available, Patanjali’s Dant Kanti sold Rs 940 crore, accounting for 8.9% of total income.
The hair cleanser, Kesh Kanti, is another of Patanjali Ayurveda’s most popular products. Kesh Kanti, Patanjali’s haircare brand, had a revenue of Rs 825 crore, accounting for 7.8% of the company’s overall sales.
Patanjali Best products
What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?
Patanjali invests 12-20% of its sales on distribution and research, according to data and sources. Patanjali has developed a unique word-of-mouth marketing strategy that generates all revenue without the use of advertising.
Patanjali’s fame did not emerge immediately; it grew over time as hundreds of thousands of pleased consumers multiplied into lakhs.
Patanjali’s Business Strategy
Patanjali Chikitshalya and Arogya Kendras have 10,000 locations where the staff constantly suggests Patanjali items. And the folks who attend their yoga camps are eager to promote the business. Baba Ramdev’s Swadeshi branding was added to the mix. Baba Ramdev also sells it on television and promotes it in his Yoga seminars around the country.
They also supply Patanjali brand usage and teach and certify medical practitioners chosen by Ayurveda clinics.
Due to the rub-off effect of Baba Ramdev’s qualifications in Yoga and Ayurveda, this instantly bestows confidence and credibility.
How did Patanjali become so popular?
Patanjali goods have grown in popularity in the recent year, even though the company was founded in 2006. The Haridwar-based firm brought in Rs 5,000 crore in revenue in 2015-16, up from about Rs 400 crore in 2011-12, Rs 2,000 crore in 2014-15, and now Rs 30,000 crores in 2020-21. In its FMCG range of roughly 300 goods, products like ghee and toothpaste have emerged as blockbusters, boosting their development even further.
The trend in Indian customers’ lifestyles toward natural and ayurvedic items and the fact that its goods are 20 per cent cheaper than most FMCG items might be the reason for its success.
Patanjali has a Food Park of its own
Patanjali Food Park
Patanjali Ayurveda has it is own Patanjali Food and Herbal Park, which runs under the Indian government’s food park plan. Not only that but the corporation is said to have opened one of the world’s largest food parks, with a total investment of Rs 500 crores. It is not only beneficial to the medical brand, but it also employs over 6,500 people and spans 100 acres.
Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy
In a public notification dated June 21, 2017, the Nepal Department of Drug Administration requested that Patanjali Ayurved recall six medicinal items because they were determined to be of poor quality.
Patanjali’s Divya Amla Juice and Shivlingi Beej failed to fulfil quality criteria, according to an RTI request. According to the test result, Shivlingi Beej had 31.68 per cent foreign matter, and amla juice had a pH value below the permissible range. Between 2013 and 2016, 32 of the 82 samples collected failed the quality test.
According to a lab study from the Uttarakhand state government, the pH value of amla juice was determined to be less than the permissible level, which assesses the alkalinity of water-soluble compounds. Acidity and other medical issues may result from products with pH levels less than seven. The lab result was refuted by Acharya Balkrishna, who said it was an effort to smear Patanjali’s reputation.
The last financial year has been quite hard for Patanjali since sales were down due to the pandemic, but with the acquisition of the FMCG firm Ruchi Soya for Rs 4350 crores ($58.4 million), things have started to look up. Baba Ramdev has reported a 9 per cent rise in operational revenue while the net income has gone up to 14 per cent since 2020. Patanjali is expected to grow even more and beat its competition in the coming years.
FAQs
Who is the real owner of Patanjali?
Acharya Balkrishna is the owner of Patanjali. He is the chairman of the consumer goods company Patanjali Ayurved.
What is the USP of Patanjali?
Patanjali sells only Ayurveda based products in food, cosmetics and healthy FMCG products.
When was Patanjali started?
Patanjali was founded in January 2006 by Baba Ramdev and Acharya Balkrishna at Haridwar.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by Green Cure Wellness.
Herbal and Ayurvedic products are being used for ages by human beings for good health and personal care and is still widely used across the world. According to a report by Confederation of Indian Industry (CII) and Pricewaterhouse Coopers (PwC) published in 2017, 77% of Indian households use Ayurvedic products. Again, globally, the Ayurvedic products market is expected to be valued at $9.7 billion by 2022.
While there are many companies in India that are manufacturing quality Ayurvedic medicines and products to meet the ever increasing demand, Green Cure Wellness is a company that is moving a step forward, combining the best of German expertise and best quality international ingredients to Indian Ayurvedic wisdom, to come up with revolutionary healthcare and personal care products.
Green Cure has so far applied for 13 patents for its formulations. The company is also certified ‘Made Safe’ by Safe Cosmetics Australia and recognised by Namo Gange for outstanding achievement in the field of AYUSH (Ayurvedic, Yoga and Naturopathy, Unani, Siddha, and Homeopathy).
GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms. While, it has another team of Ayurvedic specialists in India who make sure that these products are in line with Indian needs.
Germany is the world’s leading technology hub for herbal and natural products. Green Cure leverage high German quality with age old wisdom of Ayurveda, to manufacture efficient products that are free from side effects.
The popular Green Cure Wellness products include, ‘BronchiCure’, which is India’s first lung care syrup. BronchiCure is a Immunity booster for Asthma & Bronchitis patients. ‘Green Cure Arnicap‘, is a herbal pain relieving cream. Green Cure Wellness also offers various skin care, baby care and beauty & personal care products.
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Green Cure Wellness – Founder
Mr. Sanchit Garg is the founder and Managing Director (MD) of Green Cure Wellness.
Sanchit Garg – Founder, Green Cure Wellness
Sanchit has an MBA from IIM Calcutta and worked at the Boston Consulting Group, before starting Green Cure Wellness along with his father Suresh Garg. His new vision and modern approach along with the years of business experience of Mr. Suresh Garg is all set to take the company to new highs.
Mr. Suresh Garg always had entrepreneurship in his genes. At the age of 21, he walked away from his well-established family business to venture out on his own. He started and failed in 2 businesses after which he started a business in steel wires in 1995, which turned out to be the turning point of his life. He has been successfully running this business since 20 years now and has a turnover of Rs. 450+ crores with export to more than 15 countries.
In 2015, Mr. Suresh Garg was travelling to Germany on a business trip and suddenly suffered from a breathing issue and he could not find his inhaler which he generally carries with him and rushed to a pharmacy and asked for medicine for wheezing. He was given a herbal syrup. This really surprised him because in India, on his countless visits to asthma doctors, he has never heard of such a product. In India, only inhalers were available which have steroids in them. Plus these inhalers has several side effects too. This incident left Mr. Suresh with a thought to introduce such products in the Indian market.
Mr. Suresh Garg’s son Sanchit Garg, joined hands with father to make this dream a reality. Sanchit started ‘Green Cure Wellness’ to introduce world class herbal products in India. The founding members had to devote the initial 2.5 years in sourcing talent in Germany and procuring ingredients of highest quality. Thestartup was launched at Ayush expo in Pragati Maidan, and today ‘Green Cure Wellness’ is World’s first company to combine German Engineering with Indian Ayurveda.
“Our mission is to start a revolution in India where the customer ‘Turn the Label’. We want to start a movement where customers are aware of what goes inside their products and know the drawbacks of each. We want to touch 20 crore customers in the next three years and spread out message of healthy and safe products” says Green Cure Wellness founder Sanchit Garg explaining the company’s long term goals.
Green Cure Wellness – Name, Tagline and Logo
As the company manufactures chemical free, herbal and ayurvedic healthcare and personal care products, the name ‘Green Cure’ is a perfect fit.
Green Cure’s tagline is, ‘With Respect to Nature’
Green Cure Wellness Logo
We came up with name by chance. Green Cure seemed too good a name and we thought that someone must have already purchased the trademark.
The Green Cure Wellness business model is that it sells its products directly to customers. The products are available in stores and can be purchased through Green Cure Wellness’ website and also on other leading e-commerce business sites.
Green Cure Wellness – User Acquisition
Facebook has been really helpful for Green Cure. When Green Cure launched its product ‘Bronchicure’ which is India’s first herbal syrup for lung care, it got viral at an expense of just INR. 20K. Right now, digital marketing and e-Commerce websites are doing the trick for Green Cure. They also extend various combo offers and discounts to its customers.
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Green Cure Wellness – USP and Innovation
Green Cure Wellness’ USPs are as follows:
The raw materials are sourced from Germany and Australia from companies with proprietary technology. Green Cure ingredients also have international certifications like NPA, Cosmos Ecocert, ISO, WHO-GMP, Kosher, NOP and HACCP
Green Cure Wellness’ products are free from EDTA, Paraben, PEGs, PPGs, Mineral Oils and Paraffin. They are in line with European Union Norms. These substances are commonly added in Indian consumer products while a lot of them are banned in Europe. These products have a lot of long term side effects.
Green Cure has received certifications from Safe Cosmetics Australia, one of the oldest certification bodies for Personal Care products. Green Cure Wellness is one of only 80 brands Worldwide to receive this honor and one of the first in India.
The certificationsthat Green Cure Products have are-
Australian Certified Toxic-Free – Green Cure Products exclude 100% of the top offending chemicals from their product formulations.
Made Safe certification – Where healthier ingredients are not available, Safe Cosmetics Australia allows less than 15% of the formula to contain the necessary ingredients to produce a competitive product.
Cruelty Free certification – Products are not tested on animals.
Vegan certification for Green Cure’s Asthma syrup making it the first syrup in India to receive the honour.
The products comply with the principles laid by USFDA.
The products comply with the Good Manufacturing Practices (GMP) laid by WHO.
Green Cure Wellness’ contract manufacturing facilities complies with the standards laid by NPOP India (National Programme for Organic Production).
The company is in process of acquiring a few more prestigious certifications soon.
Green Cure Wellness – Funding and Investors
The Green Cure Wellness Funding saw them raise an undisclosed amount from Venture Catalysts in July 2020. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.
These funds will be utilized to scale up operations and launch products in new categories
Sanchit Garg, Director, Green Cure, said, “The COVID-19 pandemic has made the world shift its focus towards herbal products that can address chronic health ailments. Built on the ancient science of Ayurveda, Green Cure aims to promote the concept of holistic living among Indians. Leveraging German Technology along with India, Ayurveda has created a strong differentiation in a sea of ayurvedic brands. The latest funding gives us more firepower to ramp up our operations and foray into new product categories.”
The biggest challenge for ‘Green Cure Wellness’ has been to make consumers believe their story of 3 years of research to combine German Engineering with Indian Ayurveda. Green Cure overcame this by asking people to try their products and let the product speak for itself. They invested a lot in free sampling to convince customers about it.
Green Cure Wellness – Competitors
Himalaya, Dabur, and Mamaearth are some of the prominent competitors of Green Cure Wellness.
Green Cure Wellness’ efforts towards bringing in quality healthcare products has been recognized by the Government of India, and also by different platforms. Some Awards and Recognition received by the company are:
Year
Achievements
2018
Received ‘Namo Gange Award’ for outstanding contribution to the field of AYUSH (Ayurveda, Yoga, Unani, Siddhi & Homeopathy)
2018
Became a DIPP certified startup
2019
Product ‘Magnative’ is ranked no. 1 in anti-allergy segment on Healthkart
2019
Product ‘Magnoitch’ is ranked no. 2 in anti-allergy segment on Healthkart
2019
Product ‘Arnicap’ is ranked no. 9 in Balms & Spray segment on Healthkart
2019
Selected by Amazon under its Launchpad Program
Green Cure Wellness – Future Plans
Currently Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores including Guardian Pharmacy. In the online segment, it has served to more than 20,000 customers. Green Cure Wellness’ revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019. Green Cure Wellness is working towards a target of achieving 20 crore customers in next 2-3 years.
Green Cure Wellness – FAQs
Is Green Cure Product safe?
Green Cure is certified ‘Made Safe’ by Safe Cosmetics Australia. The products comply with the principles laid by USFDA. The products comply with the Good Manufacturing Practices (GMP) laid by WHO.
Who is the Founder of Green Cure Wellness?
Sanchit Garg is the Founder & MD of Green Cure Wellness.
How much funding is raised by Green Cure?
In July 2020, Green Cure raised an undisclosed amount of funding from Venture Catalysts. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.
What is Green Cure Wellness?
GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms.
Who are the Top competitors of Green Cure?
Dabur
Himalaya
Mamaearth
How much is the revenue of Green Cure?
Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores. Its revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019.
Athletes are one of the best options for a brand ambassador, as they have big image and reputation, media profile, are engaging speakers and inspire people of a vast age groups. Milkha Singh also known as the Flying Singh is one such legendary athlete that is an inspiring brand ambassador. Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.
Milkha Singh is known to have dominated Indian track and field for over a decade, and has created numerous records and winning multiple awards in his career.
He was not only the first Indian male to reach the final of an Olympic athletic event, but also represented India in the 1956 Olympics in Melbourne, the 1960 Olympics in Rome (where he came 4thplace) and the 1964 Olympics in Tokyo.
Milkha Singh went on to win gold for 400 metres at the Asian Games and Commonwealth Games. He also won gold at Asian Games in 1958 and 1962 with his speed and spirit. He was awarded the Padma Shri, India’s fourth highest civilian honour, in recognition of multiple sporting achievements. From being orphaned during the partition of India and moving to India in 1947, Singh went on to become a sporting icon in the country.
Singh founded the Milkha Singh charitable trust in 2003 with the aim of assisting poor and needy sportspeople. Besides being the only Indian to have broken an Olympic track record, Milkha co-wrote his autobiography The race of my life with his daughter Sonia Sanwalka and published it in 2013. This book inspired the creation of the critically acclaimed Bollywood movie known as Bhaag Milkha Bhaag, a biographical film of Milkha Singh life.
The movie was directed by Rakeysh Omprakash Mehra starring Farhan Akhtar and Sonam Kapoor, the film won many National Film Awards and was a box office hit the same year. The net worth of Milkha Singh is estimated to be around $5 million. So far, the legendary athlete has only endorsed the FMCG Emami’s Zandu Kesari Jivan.
Emami’s Zandu range of products are one of the most trusted brands in India, the zandu portfolio of products include Zandu Balm, Zandu Kesari Jivan, Zandu Vitality Booster, Zandu Shilajit Pure Herb, Zandu Asvagandha, Zandu Ayush Kwath, etc.
Zandu is an international company that manufactures and deals in ayurvedic products with headquarters Mumbai, Maharashtra. Zandu’s ayurvedic care products are aimed at helping people healthy lives. Zandu Kesari Jivan is formulated especially for high blood sugar levels with an ayurvedic formulation made with kesar, pearl, fresh amla, exotic herbs, spices and trace minerals.
It works as a daily revitalizer, improving calcium levels, build endurance and promotes youthful energy. Emami acquired Zandu Pharmaceuticals for ₹730 crores in 2008. Emami Group is a popular FMCG multinational conglomerate company that has its headquarters in Kolkata, West Bengal.
Emami has seven manufacturing units across Indian and caters to a number of niche categories in the personal and healthcare sectors. The company sells its products in more than 60 countries and in over 4.5 million retail outlets across India. Emami has well-known brands such as include Navratna, BoroPlus, Zandu, Mentho Plus, Kesh King, Fair and Handsome.
The company made Milkha Singh its brand ambassador for Zandu Kesari Jivan in 2013. The reason behind why the brand choose the Flying Singh is because he was the symbol of youthfulness, energy and vigor at his age, according to Harsh V Agarwal, the Director of Emami Ltd. The iconic athlete was also a part of their multimedia advertising campaign, wherein he explains the uses of Zandu Kesari Jivan.
Sadly, Milkha Singh passed away due to Covid -19 complication on 18th June 2021 at the age of 91. The Flying Singh’s passing was a shock to the entire nation, but he will be remembered for resilience, determination and contribution to the world of sports.
FAQ
Who is Milkha Singh?
Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.
What is the net worth of Milkha Singh?
The net worth of Milkha Singh is estimated to be $5 million.
What is the brand endorsed by Milkha Singh?
The brand endorsed by Milkha Singh is Emami Zandu Kesari Jivan.
Ayurveda, the former science of medicine, has been popularly regarded as the Fifth Veda for centuries at the very heart of Indian culture. Indeed globalization, unlike the widely recognized conventional allopathic techniques, has allowed other countries to discover and research this concept as well, due to its many benefits and almost no side effects.
This visibility has made India the hub of numerous well known Ayurveda brands and an international trade fair for exporting Ayurvedic products. There is still a rivalry, however, and this article will tell you which brands are at the forefront.
What is ayurveda?
Importance Of Ayurvedic Medicine
The Sanskrit word Ayu, which means ‘Living’ and ‘Veda’ means ‘Knowledge,’ is Ayurveda. Therefore, Ayurveda is the study of creation and holistic welfare. A system of spices, oils, and seeds, originating from India over 6000 years ago, is the world’s oldest recorded body of holistic medicinal knowledge. Ayurveda’s basic philosophy relies on the notion of equilibrium – real fitness and prosperity in Ayurveda can be attained by a complete harmony of mind, body, and spirit only.
Ayurveda in our daily life The ancient experience of Ayurveda continues to be extremely important in the contemporary world because of the concepts of unity, pureness, purity and genuine physical wellbeing. The incorporation of ayurvedic values into daily life is a straightforward attempt to make incremental adjustments that will allow you to become happy and healthier.
One of the key segments of our country’s economic development is the Ayurvedic industry. The demand for the Ayurvedic range continues to grow on the market every day. We are therefore listed today in India as the top 12 Ayurvedic firms, where you have an idea of possessing the best Ayurvedic selection from the best company.
Dabur India, the most important ayurvedic and natural health organization in the world, establishes its presence in the global consumer goods market. S.K. founded the firm. In 1884 Burman. It began in a small pharmacy in eastern Kolkata as an ayurvedic medicine company. Burman was usually referred to as Daktar Burman (Doctor Burman) in the local language and the company’s name incorporates “da” and “bur.” syllables.
The goods of Dabur India are now available in over 60 different countries, covering categories of hair care, skincare, healthcare, and food. Roughly 68% of the shares are owned by the family Burman, which enables the show to be run by workers.
2. Nuralz
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Nuralz is a Vibcare Pharma division that provides you with a broad distribution network and supply chain as India’s best Ayurvedic company. Nuralz is one of Ayurveda’s leading businesses. For the franchise company of Ayurvedic Medicines, we sell top-of-the-line prescription and over-the-counter ayurvedic medications products.
The Ayurveda, the ancient heritage of India in practice, was founded on 1 January 2020. Ayurveda has gained influential international attention in recent years. His deep-rooted theory of harmony between body and mind has drawn people from all walks of the world to establish perfect health and to achieve a state of intimate liberty (nirvana).
The Ayurvedic PCD Franchise opportunity is currently available, welcoming pharmaceutical professionals who are willing to deal with Ayurvedic goods, district and state wise, for franchisees and business associates.
3. Patanjali Ayurved
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The fastest-growing FMCG Business in the world, Patanjali Ayurved Limited, is a company of minerals and herbal products, founded in 2006 and based in the Haridwar industrial district. The products sold by the company include the areas of personal care and food, including cosmetics and childcare.
Some of the best selling products that have powered the company’s development are Patanjali Dant Kanti, ghee, kesh kanti, herbal bath soap, and honey. The Noodles of Patanjali is an effort for the children of the world to foster a better eating habit.
The factors for the company’s popularity are two major features; one being the change in Indian consumers’ lifestyles towards more natural and Ayurvedic goods. The second being that products from Patanjali are considerably less costly than other personal care products on the market.
At present, there are over 450 different product forms and over 300 drugs are still produced to treat a variety of bodily disorders. The firm says its entire package consists of natural and Ayurvedic ingredients.
The Himalayan Drug Company, which was founded by Mohammed Manal in 1930 in Bengaluru, Karnataka, India, is an Indian Multinational Company. Healthcare products are made under the banner of “Himalaya Herbal Healthcare.” The organization has over 290 researchers using ayurvedic seeds, spices, and minerals. A hepatic medication called Liv 52, is its flagship medicine, first launched into the world in 1955. It is still used by several other businesses in India, the USA, Middle East, Asia, Europe, and Oceania, although the drugs are distributed in 106 countries around the world.
Himalayas is one of the major players in infant care, childcare, and personal care. Himalayas with a strong vision of introducing the Ayurveda into society and unraveling the mystery behind the 5,000-year-old medical system.
5. Vicco Laboratories
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One of the few businesses in the world that belong to and owned by a joint family, Vicco Laboratories, a 58-year-old herbal product pioneer, is one. The grandson of founder KV Pendharkar, Sanjeev Pendharkar, says that the business will establish itself and the family will remain in control. In its segment, Vicco Turmeric has the greatest market share. In both the domestic and foreign markets, Vajradanti powders and pastes collect. The Vicco Narayani Cream is the same way. In natural health food stores in the U.S., you can find Vicco products.
6. Zandu Ayurveda
Zandu Ayurveda Logo
Zandu is an Ayurvedic business of 110 years, which observes carefully the tradition of ancient ayurvedic texts, Sushrutha Samhita and Charaka Samhita. Zandu is a leader of Ayurvedic supplements, never loses consistency, and follows the highest expectations in the industry. All Zandu’s products are produced under close supervision by qualified R&D scientists at Zandu’s GMP-certified advanced Ayurvedic research facilities.
They are made of responsible, strong, clean, genuine, and 100 percent vegetarian ingredients. The classic Zandu Balm, Zandu Chiaavanprash Avaleha, Zandu Kesari Jivan, and Zanderishta are included in Zandu’s product list.
7. Vopec Pharma
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Vopec PP is a non-govt corporation established on 30 Apr 1996. Private pharmaceuticals It is an unlisted private company and a limited company. In the last 25 years and currently, the business activities of Vopec Pharmaceuticals private limited have been primarily in the manufacturing (metals & chemical products) business.
8. Baidyanath
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Shree Baidyanath Ayurved Bhawan Pvt Ltd is as spunky and sprightly as ever in its 100th year, the country’s leading provider of traditional Ayurvedic medicines. In the demanding world of modern medicine and health care the company, which synonymously reflects its best-selling brands Chyawanprash and Kabz-har, shows no sign of slumping. The third generation of agonists from two brothers who co-founded the Kolkata registered company leads the development with five units in northern, eastern, and central India (and five additional auxiliary units), a workforce of over 2’500 people, and 1500 delivery centers.
After a visit to Baidyanath dham in Bihar, Baidyanath was co-founded by Ram Narayan Sharma (a practicing vaid, or an ayurvedic doctor) (now in Jharkhand). Just a few firms were developing ayurvedic medicine commercially at the time.
Charak’s journey began in 1947 with the goal of improving the quality of life through international herbal health services. Their goal is to systematically analyze and formulate high quality packaged goods. They believe that customer value is vital and hence they emphasize customer loyalty.
Charak has established itself as the world’s leading herbal healthcare firm over the years, known as a bastion for consumer goods and services of top quality. Their goods have been well received by the USA, the United Kingdom, the United Kingdom, Sri Lanka, Sri Lanka, Malaysia, Cambodia, Mauritian Singapore, Kazakhstan, Tajikistan, Uzbekistan, Algeria, Kenya, Ghana, Nigeria, and many more. This is partly because we put great focus on product quality and productivity in order to follow international requirements.
10. Sandu Pharmaceuticals Ltd.
Sandu Pharmaceuticals Logo
Formed in 1985, Sandu Pharmaceutical (SPL) manufactures Ayurvedic drugs from its Chembur plant in Bombay. 30 different ayurvedic goods are sold in the business. The president is Bhaskar Sandu. The production unit of Pilerne Industrial Estate in Goa is otherwise located.
The SPL released 17.70 lake-share publicly equaled shareholding of Rs 1.77 cr, to Sep. 94 for the purpose of partial funding of its latest project to the development of Ayurvedic medicines and formulations in Goa costs Rs 7.28 cr. This plant uses the new material processing equipment and other advanced machines and has the best possible quality hygienic manufacturing facilities.
Because of their mild side effects, Ayurvedic drugs have outstanding markets both at home and abroad.
In 1996-97, the company started to manufacture Ayurvedic Medicines & Formulations commercially at the Goa factory.
11. Navayur Herbals
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The company sells an exclusive collection of all-natural goods and products, such as syrups, juices, pills, powders, ointments, capsules, and others, which are available in all kinds. Ayurvedic Pharma Franchise Corporation is one of Ayurvedic Pharma. As there is no health risk from these drugs, the market for Ayurvedic products is rising quickly and pharmacy practitioners will therefore be a part of our organization and grow up.
Created in 2016, Navayur Herbal has built a reputation in the list of India’s best suppliers. The supplier is based in Chandigarh and is one of the leading suppliers of the goods listed here.
Navayur Herbal is listed in the list of checked sellers in Trade India, which give high quality, etc. Order the highest quality goods and service in bulk from us.
12. Elzac Herbals
Elzac Herbals Logo
Elzac Herbal India is an independent company registered in 2014 and is a reputation on the India list of top suppliers. Located in Karnal, Haryana, the supply firm is one of the leading retailers of listed goods.
Elzac Herbal India is a checked seller of good quality in Trading India. Order the highest quality goods and service in bulk from us.In Ayurvedic and Herbal industry, Elzac Herbals is a well-known and trusted brand. We deliver the best services along with the best Ayurvedic natural goods. Their goal is to provide our consumers with the highest quality and productivity without any chemicals and side effects.
Conclusion
These are the brands that operated and gained the Ayurvedic sector, which in 2018 brought more than $4.4 billion into the country’s economy, and the number of people is projected to grow only on a timely basis. Although other businesses can doubt the success of the above-mentioned firms, the authenticity and origins of this ancient medical science must be protected at all costs.
Ashwini
