StartupTalky

Tag: Ayurveda

  • Auric: 100% Natural Ayurvedic Drinks for Millennials!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Auric.

    Auric is a Direct to Consumer (D2C) brand that is creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences. Deepak Agarwal founded Auric to bring Ayurveda closer to Millennials! The USP of Auric’s beverages lies in formulation – No preservatives, No added sugar, 100% natural & low calories.

    StartupTalky interviewed Mr. Deepak Agarwal (Founder, Auric) to get insights into the startup story and roadmap of the organization. Let’s discover more about Auric in this article –

    Auric – Company Highlights

    Startup Name Auric
    Founder Deepak Agarwal
    Headquarters New Delhi
    Founded 2018
    Industry D2C Ayurveda
    Website theauric.com

    Auric – About and Vision
    Auric – Market/Industry Details
    Auric – Founder
    Auric – Startup Story
    Auric – Idea & Inspiration
    Auric – Products Offered
    Auric – Ideology behind Name & Logo
    Auric – Business Model
    Auric – Revenue Model
    Auric – Marketing Strategies
    Auric – Growth
    Auric – Funding and Investors
    Auric – Tools used to run startup
    Auric – Recognition/Achievements
    Auric – Future Plans

    Auric – About and Vision

    Auric is essentially a novel and aspirational Direct To Consumer (D2C) brand creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences. It aims to break the lucrative $5 billion worth Ayurveda & Supplements industry by championing a scintillating array of world-class consumer products.

    Auric operates in the mass-premium segment at the crossroads of Consumer Goods & Supplements. It has a unique range of Ayurveda-inspired, Coconut-water based drinks for Beauty & Wellness drinks for healthy skin, Balanced Weight & Stronger Hair being some of the examples. The company has also launched Ayurveda-based Hot Beverages such as – Moringa Masala Tea, Turmeric Coffee & Ashwagandha Hot Chocolate.

    The long-term vision of Auric is to bring Ayurveda closer to Millennials – products. If Millennials prefer Turmeric Latte over Haldi Doodh then Auric is former than later. Auric wants to become part of the daily lifestyle of Millennials.

    Auric – Market/Industry Details

    There are broadly three themes where Auric is trying to own space –

    a) Premiumisation: Aspirational shift from Haldi Doodh to Turmeric Latte

    b) Convenience: From Ready-to-Make To Ready-to-Drink (Aloe Amla Juice vs Aloe Amla Drink)

    c) Newness: Same Benefits, Different Formats (Glowing Skin Drink and Glowing Skin Tablet)

    Globally, Ayurveda is a $5Bn market while Yoga is a $100B economy. Ayurveda essentially needs to address this gap through various form factors including beverages. Foods & Beverages as an industry is moving towards nutraceuticals through fortification and Ayurveda due to its credibility is turning out to be a driver of that fortification.

    Ayurveda is an Ancient Wisdom and the wisdom has been carried over generations in multiple shapes & forms. Let’s look at beverages, for example, the Ayurvedic Beverages market is going to be an intersection of the $10B beverages market and $1B nutraceuticals market.

    At-home rituals such as Lemon water or Concentrates like Apple Cider Vinegar or Traditional choices such as Kadak Masala Tea & Buttermilk are rooted in ancient wisdom. The non-alcoholic drinking occasions market is replete with examples in packaged/branded and unpackaged/unbranded categories. Amla Juice is an example of the former while Haldi doodh is an example of the latter. As health and wellness rise, Ayurveda will find relevance in every drinking occasion of the multi-billion dollar beverage market.

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    Auric – Founder

    Deepak Agarwal is the Founder & the CEO of the company Auric.

    Deepak Agarwal

    Deepak Agarwal is the Founder & CEO of the company. He is a Fitness & Food enthusiast. The founder of Auric is quite passionate about the consumer brands of India! At Hindustan Unilever Ltd, he began his career as a summer intern and then joined the company as a Business Leadership Trainee. With every passing day, he got a higher position in the company. Currently, he is the founder & CEO of Auric. He is a graduate from the Indian Institute of Technology, Delhi. Deepak completed his schooling from Apeejay School.

    Deepak Agarwal, Founder & CEO, Auric

    Auric – Startup Story

    Deepak always dreamed of starting his own startup! After almost 10 long years in a corporate sector, he realized and founded his own Ayurveda drinks focussed startup. Since he belonged to a family of businessmen and chartered accountants, he too wanted to go in the same field. But from his college days, he was unable to find out in which sector he should start his business. For a long period of time, he was trying to find out the answer to his question and one fine day he got the answer from himself.

    He used to be a sportsperson during his school days. But, unfortunately, he met with an accident during a football game which was conducted in his college. Deepak was the goalkeeper and during the game, a striker struck his knee which resulted in a number of fractures and so on. After this, he was totally off sports! This led him to ayurveda and he found his answer to the question. Soon after his corporate life ended, he started off with his new business idea.

    Auric – Idea & Inspiration

    A backbone fracture in University-led Deepak Agarwal, the Founder of Auric, to Yoga after Physiotherapy did not work for him. Yoga made Deepak a strong advocate of Ancient Wisdom which led him on the path to learn & experiment with Ayurveda.

    Auric Founder
    Deepak Agarwal – Founder of Auric

    While convincing friends and family to adopt Ayurveda, he observed reasons of Millennials to not consume Ayurveda – poor sensorial, a little trust, or absence of aspiration. Since Millennials are going to carry the flag of Ayurveda in the future, Deepak decided to Build Auric – Ayurveda for Millennials. Wellness, Natural Living, and Going back to Roots are some of the strong drivers for Ayurveda to become a daily lifestyle for India going forward. Auric is at the helm of the same.

    “We did our own little research starting with Herbal Juices. We found that almost every single Amla Juice & Aloe Vera Juice selling in the market was Junk” – says Deepak.

    Millennials believe in Clean labels and 100% Natural Nutrition. “If you cannot feed the same products to your children, you may not as well sell to others”, should be the wisdom of FMCG entrepreneurs. Also, most Ayurvedic products in the market do not mention basic details on calories, sugar, the fiber in the form of a nutrition table on the back of the pack. How else will we count the calories & sugar intake?

    Auric – Products Offered

    Coconut Water-based Ayurvedic Drinks and Ayurveda-inspired Hot Beverages are the product lines of Auric. Its highest selling products include Drinks for Glowing Skin & Sexual Wellness and Moringa Masala Tea.

    The Auric beverages are made keeping in mind the traditional formulations from Charaka Samhita as well as recommended Daily Intake as prescribed by Ayurveda Pharmacopeia of India. Each bottle of Auric contains 25% of recommended daily intake of essential herbs for wellness and beauty.

    Auric
    Auric Products

    The best part is, they do not add any preservatives or chemicals. Auric drinks are 100% natural, made with premium herbs, tender coconut water, and refreshing fruit juice – to deliver the benefits of Ayurveda with the convenience of a beverage. Auric doesn’t allow any junk in its products. The team has distilled the goodness of 5 Ayurvedic herbs in each bottle of Auric and mixed it with coconut water.

    Auric is a purpose-led brand with Ayurveda for Millennials. The purpose is to help make better choices for a better lifestyle whether it is Better Skin or Better Sexual Wellness or Better Tea for example. On other hand, a Millennial Ayurveda brand should make Ayurveda part of Millennial pop culture i.e. making Ayurveda trendy, relatable, and part of the lifestyle.

    Auric (Awe-rik) is Inspired by the words Aura and Aurora that describe the mystical beauty of nature & its divinity.

    Auric
    Auric Logo

    The name Auric also hints at the chemical name of Gold in Latin. It depicts the ‘trivalent form’ of Gold (meaning formed of 3 atoms) – depicting Body, Mind & Soul. The attributes of Gold further go on to inspire the personality of the three variants – Skin Radiance, Body Defence, and Mind Rejuvenation. On repetition, ‘Auric’ sounds like ‘Aur Ek’ which colloquially means “one more”, mentally conditioning the patrons to get another one.

    The Logo Symbol represents an artistic version of the Celtic Symbol of the ‘Tree of Life’. Being nature-inspired, Auric strongly communicates Ayurvedic Science and many facets of it. Smart internal divisions create 5 leaf-like forms symbolizing 5 human senses. The interplay of the positive and negative space produces a life-like form sitting in a meditative posture while subtly creating the likeliness of a lotus. The custom-created Typeface has curved terminals and sharp edges denoting the Brand Personality to be bold & edgy, yet friendly & empathetic.

    The typography is inspired by nature, which is subtly cued by the leaf-like terminals of the letters. The color of the Symbol is derived from the Brand Name and is thus an amalgamation of multiple shades of Gold. The Golden Symbol and the Black Wordmark complement each other well, as they are in perfect contrast; giving each other adequate visual space, whilst also navigating attention. The Symbol and the Wordmark harmoniously create a strong Visual Identity of the brand – a modern spin to the ancient art of Ayurveda.

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    Auric – Business Model

    Millennials today discover new brands online and hence, Auric is a 100% D2C online brand available pan India. Auric is essentially a novel and aspirational Direct To Consumer (D2C) brand creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences.

    Auric operates in the mass-premium segment at the crossroads of Consumer Goods & Supplements. It has a unique range of Ayurveda-inspired, Coconut-water based drinks for Beauty & Wellness drinks for healthy skin, Balanced Weight & Stronger Hair being some of the examples.

    Auric – Revenue Model

    The revenue model of Auric is quite simple! Auric offers exotic discounts to its consumers almost everyday. Initially, there was an introductory offer which was only available for the first thousand consumers. Customers got free delivery all across the country. Auric till now tries to introduce different offers to its users because this benefits the company a lot. The company also provides a 10% discount on every drink purchased. Lifetime membership plan is also available at only Rs 500/- which is quite reasonable and after availing this, the users get a discount of 53% for the rest of the life.

    Auric – Marketing Strategies

    Auric’s marketing strategy is well balanced across all three funnels – Top, Middle, and Bottom. Creating content in collaboration with social media influencers helps at the top while Facebook/Google helps at the bottom. A strong community of 120,000 Instagram followers does the job in the middle. Retention is a less talked about marketing plan but it is often a key element for the longevity of a brand.

    Auric has worked out its email marketing strategy with Klaviyo and also, developed proprietary conversation technology to enable WhatsApp convenience for existing customers

    Auric Marketing Strategies
    Auric Marketing Funnel

    The most successful marketing campaign has been Memes – A little cheeky & a little below the belt but On point Messaging with Humour.

    Auric Marketing Strategy
    Auric’s Meme Marketing

    Also Read: The Meme Era: How Meme Marketing Is Becoming The New Way To Brand Success?

    Auric – Growth

    Auric is doing over 25,000 orders every month fully online in India. The startup has strong retention and NPS. Here is how Auric’s website users have grown in the last 3 years –

    Auric Growth
    Growth of Auric’s Website Users

    Auric – Funding and Investors

    Date Stage Amount Investors
    June Quarter Pre-series A USD 2Mn Cactus Venture Partners, Venture Catalysts, 9Unicorns

    Also read: Indian Startups – Funding & Investors Data [Exclusive 2021]

    Auric – Tools used to run startup

    Auric uses Google Analytics, Microsoft Excel, Whatsapp, and Facebook Analytics. It started on the Wix platform and has transitioned to Shopify in November 2021.

    Auric – Recognition/Achievements

    Auric was recently featured in the hottest 30 D2C startups in Inc42 Plus ’30 Startups to Watch.

    Auric – Future Plans

    Auric’s vision is to make Better Life for Millennials with Ayurveda. On the brand side, Auric will use the power of content-community-commerce to become part of the attention and conversation of millennials. On the product side, Auric will bring Ayurveda Wellness in foods you eat as well as personal products you apply

    Auric – FAQs

    What is Auric?

    Auric is a Direct to Consumer (D2C) brand that is creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern sciences.

    Who founded Auric?

    Deepak Agarwal is the founder of Auric.

    Is Auric an Indian brand?

    Yes. Auric is an Indian startup headquartered in New Delhi.

    How does Auric make money?

    Auric is an online D2C ayurveda brand. It earns money by selling a variety of products like Coconut Water-based Ayurvedic Drinks, Ayurveda-inspired Hot Beverages, and more.

  • The Natural Wash: Ayurveda-based Personal Care Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by The Natural Wash.

    The Natural Wash (TNW) is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality. The brand offers a plethora of completely natural products such as handmade soaps, hair oil, shampoo, body lotion, facial oil, sunscreen, etc. These products have undergone deep research and are an amalgamation of Ayurveda, herbal ingredients, and modern science.

    StartupTalky interviewed Mr. Akshit Goel (Co-founder/MD, The Natural Wash) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how TNW was conceptualized, its business model, revenue, growth and more.

    The Natural Wash – Company Highlights

    Startup Name The Natural Wash
    Founders Akshit Goel, Shivangi Goel
    Headquarters New Delhi
    Founded 2019
    Industry Personal Care, Skincare
    Website www.thenaturalwash.com

    The Natural Wash – About
    The Natural Wash – Market/Industry Details
    The Natural Wash – Idea and Inspiration
    The Natural Wash – Founders and Team
    The Natural Wash – Name, Tagline & Logo
    The Natural Wash – Business Model & Revenue Model
    The Natural Wash – Growth and Revenue
    The Natural Wash – Launch & Marketing Strategies
    The Natural Wash – Challenges Faced
    The Natural Wash – Competitors
    The Natural Wash – Achievements
    The Natural Wash – Future Plans
    The Natural Wash – FAQs

    The Natural Wash – About

    TNW- The Natural Wash is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality, which already makes it exceptional as most products in the market are chemical-based ones. The brand offers a plethora of completely natural products such as handmade soaps, hair oil, shampoo, body lotion, facial oil, sunscreen, etc. These products have undergone deep research and are an amalgamation of Ayurveda, herbal ingredients, and modern science.

    Moreover, the brand has always endeavored to provide a one-of-its-kind experience to its customers with best-in-class, clinically tested beauty products. Excelling in the field while catering to the patrons of nature-based products, TNW envisions to inspire and empower more people as it packages the secrets of the Earth and the magic of nature in its products and focuses on customer satisfaction and acquisition rather than just profits.  

    TNW always prefers quality over big bucks. The brand wants everyone to appreciate its products for the Ayurvedic goodness, chemical-free formulation, and natural & herbal ingredients.

    The Natural Wash – Market/Industry Details

    The skincare product market was valued at INR 129.76 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.22% during 2021 – 2025 to reach a projected value of INR 191.09 billion by 2025. On the basis of demographics and how the beauty segment was dominant, it accounted for more than half of the market share in 2017 and is expected to grow exponentially in the coming years.

    The Natural Wash – Idea and Inspiration

    United by similar thinking, upbringing, and passion, Shivangi and Akshit joined hands and came up with products that are cost-effective, chemical-free, and come in handy to people. This is why many of their products are blends of age-old recipes into handy everyday essential products.

    Inspired to make people more aware and switch towards a natural and chemical-free life, this Delhi-based homegrown startup was started by Shivangi and Akshit, at the age of 21.

    Co-founder, Akshit Goel says -“Fortunately, both of us had a common passion and vision to establish a skin and hair care brand that is cost-effective, natural, and chemical-free. So, we joined hands together and decided to come up with such products. I was inspired by my mother who is fond of organic farming and grows herbs in her terrace garden. My vision for chemical-free and natural products with pure ingredients was embraced by my mother’s practices. While Shivangi was always admired for her grandmother’s flawless skin and natural beauty that was possessed using age-old methods, Indian remedies, and ingredients. This was enough to inspire us and come up with a brand that is natural, organic, and beneficial for both skin and hair. Together, we came up with our brainchild: TNW- The Natural Wash”

    The initial phase was very tough. Ingredient suppliers used to deny working with them as no one was interested in working with such low quantities. Akshit used to carry cartons and bags of around 20-30kgs on his head in order to save 50-70 rupees of freight charges.

    Shivangi and Akshit, both used to dry the herbs in sunlight. To just be in the sunlight in summer, every day for a minimum of two hours, to stir the herbs continuously. They could not afford to buy an herb drying machine or hire a person who could do this for them.

    After the initial two months of their stint, the duo was on the verge of giving up. The tides were tough for them to face alone, and they both almost decided to not continue with it. But ‘the don’t give up attitude’ stopped them from backing out and they continued.

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    The Natural Wash – Founders and Team

    Akshit Goel and Shivangi Goel are the founders of The Natural Wash.

    Akshit is responsible for managing day-to-day operations of e-commerce, accounts, and marketing and he is consistent with his efforts to make the brand a great success. Whereas, Shivangi Goel manages the Graphic, Content, and Social media departments. She has studied English Literature at Khalsa College, DU. Akshit Goel has done Bachelor in Business Administration.

    Company Size – Currently 50 members and the company also aims to have a team of approximately 125 to 150 members by the end of 2022.

    TNW’s work culture and zeal are contiguous and provide the best working environment to shape talent that is still rough on the edges. Colleagues are treated like family here and thus it’s a great learning experience together with everyone.

    Initially, the founders just started with soaps. They wanted to name it something that included the word “Wash.” As they provided natural products, the duo chose “Nature Wash” and then “The Natural Wash” in a few days.

    TNW logo
    The Natural Wash Logo

    As for the tagline, Akshit & Shivangi wanted something that described the nature of their company, which provides ayurvedic, herbal, and natural products. Keeping the tagline short and simple, they chose ”Dive into Flora” since flora is something natural and comes from the earth.

    The Natural Wash – Business Model & Revenue Model

    The Natural Wash (TNW) functions on a D2C business model. The company ships its products all over India from different warehouses situated throughout the country. Customers can order TNW products from its website and from almost all the key eCommerce portals. Right now, the startup doesn’t have an offline presence, though it is exploring this space and soon it will launch the products in the offline markets also.

    TNW’s products are ranged from INR 99 to INR 650.

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    The Natural Wash – Growth and Revenue

    TNW- The Natural Wash personal care brand made over 10 Cr revenue in the first full financial year. The founders invested Rs 2 lakh as an initial investment in the business. Growth came from reinvestment of earnings. Every rupee earned has been reinvested in the business. The startup’s target revenue for the financial year 2021-22 is 40+ Cr. As of now, it is selling out 2500+ units on an average every day.

    The Natural Wash – Launch & Marketing Strategies

    “It was for our family members and friends who were among our list of first few customers. We started with soaps like charcoal, potato rice, oats and honey, neem, and ubtan soap. Apart from these, we had Rose Water and Lip Balm” – Akshit added.

    Some of the key strategies the team employs to make sure the company retains and grows its customer base are sticking to the mantra of providing their patrons with all-natural products, providing customers with cost-effective offers, and making the product accessible to every class of society. TNW makes sure that its internal team is constantly engaged and motivated to deliver its goals in alignment with the companies. Moreover, keeping in mind the market demands and new trends to be up to date to make a mark in the market. Most importantly, the startup invests in quality rather than brand marketing and endorsements.

    The best-recorded strategy which has given TNW the most traction and sales is word of mouth. The startup is planning on other marketing strategies as well.

    The Natural Wash – Challenges Faced

    Speaking about the challenges faced, Mr. Askhit Goel says –

    “When the first lockdown happened in March-2020, it was all about keeping ourselves safe from Corona and keeping our spirits high. We got zero support from the employees and the business was closed down. Sales numbers hit zero. Our cash flow was badly hit as there was no way we could stop the recurring costs like rents, maintenance, and salaries. It was very tough to get back on track after the lockdown for the obvious reasons mentioned above. However, we started again with high spirits, and there is no looking back. During the second lockdown, it was pretty normal. Our sales were normal and deliveries were running as smoothly as possible at that time.”

    The Natural Wash – Competitors

    TNW considers Mamaearth, Wow, Moms & co., The Man’s Company, Juicy Chemistry, Biotique, Kama Ayurveda, Just Herbs, Plum Goodness, Soul Tree, Khadi Naturals, Organic Harvest, and Aroma Magic as its major competitors.

    The Natural Wash – Achievements

    The Natural Wash has had its share of success and awards, some of them include the White Page award to the company for most admired brand, White Page award dedicated to Mr. Akshit Goel for the most inspirational leader, Amazon, and Flipkart awards for being premium category sellers across. To boot, Akshit has been honored to receive a call from Josh Talks as they chose him to be a speaker on their platform.

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    The Natural Wash – Future Plans

    Five years down the line, the team aims to make TNW- The Natural Wash the top-selling brand for skin, hair, and body products in the beauty care industry. They are planning to have a brand face soon. TNW wishes to target a larger audience by creating cost-effective products with the goodness of natural ingredients. It plans to launch the baby care range in the month of November 2021, wherein, they are also planning to launch the cosmetics range by the end of FY2021.

    The Natural Wash – FAQs

    What is The Natural Wash (TNW)?

    The Natural Wash is a personal care brand for skin, hair, and body care products focusing on Ayurvedic modality, which already makes it exceptional as most products in the market are chemical-based ones.

    Who are the founders of TNW?

    Akshit Goel and Shivangi Goel are the founders of The Natural Wash.

    How does The Natural Wash make money?

    The Natural Wash (TNW) functions on a D2C business model. Customers can order TNW products from its website and from almost all the key eCommerce portals. TNW’s products are ranged from INR 99 to INR 650.

    Who are TNW’s competitors?

    TNW considers Mamaearth, Wow, Moms & co., The Man’s Company, Juicy Chemistry, Biotique, Kama Ayurveda, Just Herbs, Plum Goodness, Soul Tree, Khadi Naturals, Organic Harvest, and Aroma Magic as its major competitors.

  • Patanjali Interesting Facts | Unknown Facts Behind the Popularity of Patanjali

    In India, ayurvedic goods have dominated the whole medical and cosmetic sector. Patanjali’s development in the field of ayurvedic medications and goods is well-known throughout India. With a net income of Rs. 590 crores ($80 million), Patanjali has been recognised as India’s fastest-growing FMGC company. It was founded in 2006 by Yoga master Baba Ramdev and Ayurveda professor Acharya Balkrishna. Patanjali Ayurved Limited is the owner of the Patanjali trademark. Its headquarters are in Haridwar, Uttarakhand.

    Patanjali serves the personal care and food sectors. It manufactures over 300 Ayurvedic medications for the treatment of various bodily problems and generates over 2,500 goods.

    So, without further ado, let’s look at some unknown facts about Patanjali.

    How Patanjali started?
    Patanjali’s Revenue Over the Years
    Baba Ramdev is not a Stakeholder
    How Does Patanjali Sell its Products?
    Patanjali’s Best Selling Products
    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?
    Patanjali’s Business Strategy
    How did Patanjali become so popular?
    Patanjali has a Food Park of its own
    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy
    Conclusion
    FAQs

    How Patanjali started?

    Acharya Balkrishna | Patanjali Founder and Chairman
    Acharya Balkrishna | Patanjali Founder and Chairman

    In Haridwar, Acharya Balkrishna and Ramdev established Divya Yoga Pharmacy in 1995, which led to the establishment of Patanjali Ayurved. NRIs Sunita and Sarwan Poddar, who are Ramdev’s followers, helped the firm get off the ground with a loan.

    Balkrishna said that he took out a Rs 60 crore loan without ever having a personal bank account in his name.

    Patanjali’s Revenue Over the Years

    In 2012, Patanjali made a total revenue of Rs 452 crores ($6.07 million), in 2013, it went up to Rs 849 crores ($11.4 million). In 2014, the revenue was Rs 1191 crores ($16 million) and in 2015, it went to Rs 2006 crores ($26.9 million). In May 2017, the firm said that its revenues had quadrupled in a year to over Rs 10,000 crore and in 2020 generated Rs 30,000 crores, making it India’s second-largest consumer products company, second only to Hindustan Unilever who they aim to beat by next year, with Amul now contending for second place.

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    Baba Ramdev is not a Stakeholder

    The firm does not consider Baba Ramdev to be a shareholder. The yoga guru owns zero% stake in the business. Acharya Balkrishna, on the other hand, is the managing director of Patanjali Ayurved and has a 94 per cent share in the company.

    How Does Patanjali Sell its Products?

    Patanjali goods are offered through three types of medical centres: 1200 Patanjali Chikitsalayas (doctors’ clinics), 2500 Arogya Kendra (health and wellness centres), and 8000 Swadeshi Kendra (non-medicine outlets).

    Baba Ramdev’s Patanjali established a collaboration with eight e-tailers earlier this year as part of a big push for the online distribution of Patanjali Ayurveda’s products.

    Several E-tailers have partnered with Patanjali Ayurveda. These are:

    These e-tailer collaborations will be in addition to the company’s website, patanjaliayurved.net, where it sells its goods online.

    Patanjali’s Best Selling Products

    Patanjali Best selling products
    Patanjali Best selling products
    • Patanjali’s cow ghee has brought in Rs 1,467 crore, accounting for 13.9 per cent of the company’s overall income.
    • Patanjali Ayurveda’s second most popular product, Dant Kanti toothpaste, has brought in the most money after cow’s ghee. According to the most recent information available, Patanjali’s Dant Kanti sold Rs 940 crore, accounting for 8.9% of total income.
    • The hair cleanser, Kesh Kanti, is another of Patanjali Ayurveda’s most popular products. Kesh Kanti, Patanjali’s haircare brand, had a revenue of Rs 825 crore, accounting for 7.8% of the company’s overall sales.
    Patanjali Best products

    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?

    Patanjali invests 12-20% of its sales on distribution and research, according to data and sources. Patanjali has developed a unique word-of-mouth marketing strategy that generates all revenue without the use of advertising.

    Patanjali’s fame did not emerge immediately; it grew over time as hundreds of thousands of pleased consumers multiplied into lakhs.

    Patanjali’s Business Strategy

    Patanjali Chikitshalya and Arogya Kendras have 10,000 locations where the staff constantly suggests Patanjali items. And the folks who attend their yoga camps are eager to promote the business. Baba Ramdev’s Swadeshi branding was added to the mix. Baba Ramdev also sells it on television and promotes it in his Yoga seminars around the country.

    They also supply Patanjali brand usage and teach and certify medical practitioners chosen by Ayurveda clinics.

    Due to the rub-off effect of Baba Ramdev’s qualifications in Yoga and Ayurveda, this instantly bestows confidence and credibility.

    How did Patanjali become so popular?

    Patanjali goods have grown in popularity in the recent year, even though the company was founded in 2006. The Haridwar-based firm brought in Rs 5,000 crore in revenue in 2015-16, up from about Rs 400 crore in 2011-12, Rs 2,000 crore in 2014-15, and now Rs 30,000 crores in 2020-21. In its FMCG range of roughly 300 goods, products like ghee and toothpaste have emerged as blockbusters, boosting their development even further.

    The trend in Indian customers’ lifestyles toward natural and ayurvedic items and the fact that its goods are 20 per cent cheaper than most FMCG items might be the reason for its success.

    Patanjali has a Food Park of its own

    Patanjali Food Park
    Patanjali Food Park

    Patanjali Ayurveda has it is own Patanjali Food and Herbal Park, which runs under the Indian government’s food park plan. Not only that but the corporation is said to have opened one of the world’s largest food parks, with a total investment of Rs 500 crores. It is not only beneficial to the medical brand, but it also employs over 6,500 people and spans 100 acres.

    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy

    In a public notification dated June 21, 2017, the Nepal Department of Drug Administration requested that Patanjali Ayurved recall six medicinal items because they were determined to be of poor quality.

    Patanjali’s Divya Amla Juice and Shivlingi Beej failed to fulfil quality criteria, according to an RTI request. According to the test result, Shivlingi Beej had 31.68 per cent foreign matter, and amla juice had a pH value below the permissible range. Between 2013 and 2016, 32 of the 82 samples collected failed the quality test.

    According to a lab study from the Uttarakhand state government, the pH value of amla juice was determined to be less than the permissible level, which assesses the alkalinity of water-soluble compounds. Acidity and other medical issues may result from products with pH levels less than seven. The lab result was refuted by Acharya Balkrishna, who said it was an effort to smear Patanjali’s reputation.

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    Conclusion

    The last financial year has been quite hard for Patanjali since sales were down due to the pandemic, but with the acquisition of the FMCG firm Ruchi Soya for Rs 4350 crores ($58.4 million), things have started to look up. Baba Ramdev has reported a 9 per cent rise in operational revenue while the net income has gone up to 14 per cent since 2020. Patanjali is expected to grow even more and beat its competition in the coming years.

    FAQs

    Who is the real owner of Patanjali?

    Acharya Balkrishna is the owner of Patanjali. He is the chairman of the consumer goods company Patanjali Ayurved.

    What is the USP of Patanjali?

    Patanjali sells only Ayurveda based products in food, cosmetics and healthy FMCG products.

    When was Patanjali started?

    Patanjali was founded in January 2006 by Baba Ramdev and Acharya Balkrishna at Haridwar.

  • Kapiva: India’s 1st Modern Ayurvedic Nutrition Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Kapiva.

    Ayurveda is regarded as the oldest of the sciences, which focuses on healing our bodies and minds. The healing science, Ayurveda translates to “The Science of Life” in Sanskrit, the knowledge of which originated in India dating back to around 5000 years ago.

    Also known as the “Mother of All Healing”, Ayurveda stems from the ancient Vedic culture when it was taught in the oral form in a Gurukul tradition by accomplished masters to their disciples who lived at their residence. In fact, many of the alternative medicinal sciences and therapies like homeopathy and polarity therapy are believed to have their roots in the ancient Ayurvedic principles.

    Ayurveda is a complex form of alternative medicine that includes “panchakarma” or five actions, yoga, massage, acupuncture, and herbal medicine for the health and well-being of the body and mind.

    Though much of the Ayurvedic knowledge of the past has been buried with it, some of them managed to be scripted and percolated to the present generation. Kapiva is one such brand that holds on to the ancient principles of Ayurveda and tweaks them to fit modern lives. The Modern Ayurvedic Nutrition Brand is based on the holistic approach to wellness and not just a curative science.

    Read on to know the full story of about Kapiva, its Founders, How was Kapiva Started, Name, Logo and Tagline, Vision and Mission, Products and Services, Target Market Size, Business and Revenue Model, Startup Launch, Customers/Clients, Challenges, Investors and Funding and more.

    Kapiva: Company Highlights

    Company Name Kapiva
    Founders Ameve Sharma & Shrey Badhani
    Sector FMCG
    Founded 2016
    Registered Entity Name Adret Retail Pvt Ltd.
    Website kapiva.in

    Kapiva: Latest News

    October 27, 2021 – Malaika Arora backs Kapiva. The Bollywood actress will be joining as a strategic investor, brand ambassador, and ‘wellness mentor’ at the Kapiva Academy of Ayurveda.

    Kapiva: About
    Kapiva: Founders
    How Was Kapiva Started?
    Kapiva: Name, Logo and Tagline
    Kapiva: Vision and Mission
    Kapiva: Products and Services
    Kapiva: Target Market Size
    Kapiva: Growth
    Kapiva: Business and Revenue Model
    Kapiva: Startup Launch
    Kapiva: Customers/ Clients
    Kapiva: Challenges
    Kapiva: Investors & Funding
    Kapiva: Advisors and Mentors
    Kapiva: Competitors
    Kapiva: Recognition and Achievements
    Kapiva: Future Plans

    Kapiva: About

    Kapiva can be regarded as the “India’s 1st Modern Ayurvedic Nutrition Brand” that offers food-based innovations to help build healthier lifestyles for the Indians. With the rich legacy of Baidyanath, Kapiva acquired the knowledge and the authority to amalgamate traditional Ayurveda with the modern forms of nutrition.

    Kapiva is derived from the three doshas in the Ayurvedic universe – Kapha, Pitta, Vata, which when balanced in a body, bring overall wellness. As mentioned earlier, the brand is established on the belief that Ayurveda is a holistic approach to wellness and not just a curative science.

    The Ayurveda-inspired nutrition brand brings a range of organic fruits, vegetables, and other food products to improve the lifestyle of the present generation. The company also brings diversified solutions including daily wellness, men’s health, weight loss, digestion, diabetes, skincare, blood pressure, strength, destress and memory boosting, artho care, kidney stone, and more. In addition, Kapiva never fails to innovate its products to bring this traditional ayurvedic wisdom to consumers in modern, easy-to-use formats, along with delivering them with good nutritional value.

    Kapiva Ayurveda
    Kapiva Ayurveda

    Kapiva: Founders

    Kapiva is founded by Ameve Sharma and Shrey Badhani.

    Kapiva Founders | Shrey Badhani and Ameve Sharma (L-R)
    Kapiva Founders | Shrey Badhani and Ameve Sharma (L-R)

    They joined hands in January 2016 to build the world of modern Ayurvedic brand, Kapiva.

    Ameve Sharma grew up in Kolkata and belongs to the family, which founded the famous Baidyanath Group. His grandfather was the founder of Baidyanath and his father still stands as the current Managing Director of the ayurvedic pharmaceutical company. Ameve is the Chairman of the Western region at the Indian Chamber of Commerce and the President of the Baidyanath Group. He has also worked as a Consultant with McKinsey & Company after completing his MBA. He completed his Bachelors in Economics from New York University and went ahead to pursue MBA from INSEAD.

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    Shrey Badhani is an adept and experienced sales and marketing professional. He has been instrumental in driving growth and implementing strategic management at Kapiva. Shrey looks after the e-commerce platform, offline sales, marketing and operations for Kapiva. He started his career in Consulting with Bain & Co and Parthenon. Most recently, he worked as a PE investor with Bain Capital in their India office. Shrey pursued Bachelors in Economics and History from St. Xavier’s College, Mumbai and Masters in Economics from the University of Cambridge.

    Kapiva has a talented team that bring a varied sense of experience to the table. From reputed business school graduates and experienced senior professionals to college freshers and hardworking amateurs, employees at Kapiva come from various walks of life and add value to the overall success of the company. This eclectic bunch brings the much-needed diversity in perception, having a positive impact on major business decisions.

    Kapiva Apprenticeship Programme, where the seniors and experienced staff mentor juniors and help them gain valuable business insights. This has helped the employees gain a cohesive professional experience at a very young age.

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    How Was Kapiva Started?

    Ayurveda has always been at the heart of the Indian tradition. However, somewhere along the way the true essence of it had been lost. People approached Ayurveda with a curative lens but it is in fact, a way of life! It relies on the principle of ‘food is medicine’ and ‘you are what you eat’. Western countries have begun understanding the true value of ayurvedic sciences and the industry is booming rapidly overseas. With the advent of turmeric lattes, moringa cereals, and more, other countries seem to appreciate our traditions more than we do!

    One of the major reasons why Ayurveda does not fare well in India is due to the lack of awareness about its benefits and values among the millennial population. Considering that India has one of the largest Gen Y population of the world, we are actually not catering to almost 34% of the total Indian population. To combat this, Kapiva has anchored on creating this awareness among the millennials and securing a modern ayurvedic nutrition stance to educate that section of consumers.

    All products of Kapiva are created keeping the busy and on-the-go lifestyle of modern-day Indians, who seek to maintain an upkeep of their health in easy to use and convenient options without having to compromise on taste.

    For instance, Kapiva Gummies are designed for on-the-go nutrition with the power of Ayurvedic herbs in a yummy-gummy format, which is convenient as well as a joy to consume!

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    Kapiva: Name, Logo and Tagline

    Kapiva’s logo is interestingly designed in black and white where the starting letter of the brand, “K” stands in an enlarged version with the brand name “Kapiva” written inside it.

    Kapiva | Name, Logo and Tagline
    Kapiva | Name, Logo and Tagline

    Kapiva rests on a core philosophy, “Your simple guide to everyday Ayurveda”. The name Kapiva is derived from the three doshas in the Ayurvedic universe – Kapha, Pitta, Vata, which when balanced in a body, bring overall wellness.

    The founders believed in this balanced approach to health using Ayurveda, and the company is well poised to achieve its growth objective as consumers begin to adopt this philosophy by proactively seeking better nutrition. In addition to core Ayurveda, the various product innovations add further value to consumers, making Kapiva a preferred brand for modern wellness.

    Kapiva: Vision and Mission

    Kapiva’s mission is to provide a new-age Ayurveda for the new-age customers. Furthermore, the company wants to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, live a holistic lifestyle.

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    Kapiva’s vision is to not only provide Ayurveda-based nutrition products, but also bring balance into the lives of the customers through these products.

    Kapiva: Products and Services

    Kapiva stands for modern ayurvedic nutrition. They have been able to disrupt the traditional ayurvedic industry, by presenting the benefits of Ayurveda to the modern lives of the Indians in easily accessible and convenient forms. With the backing of an Ayurveda-inspired innovation, Kapiva has access to the best suppliers of natural ingredients in the country and has built a very strong sourcing story for all its natural products. In addition, the founders’ exposure to various markets during their earlier experiences, has helped them understand the modern consumer’s needs very well.

    Kapiva is designed for a fast-paced 21st-century lifestyle, especially where the lack of the right nutrition and inadequate immunity can pose serious health risks. The company has created a new category of modern ayurvedic nutrition, which never existed before, addressing the core consumer needs of health and taste.

    For example, Kapiva Wild Amla Juice is made from ripe, yellow Amlas as they are more nutritious compared to the commonly used raw, green amlas. Furthermore, the juices are cold-pressed to retain all their nutritional content. All the products share such unique sourcing stories. The company’s fast growth trajectory is a result of the innovation in product development by bringing better quality, more convenient products to the consumer.

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    Kapiva invests in R&D and innovates on sourcing better ingredients, convenient product formats, and consumer-friendly packaging, to deliver more value to the consumer. The company has developed a top-of-the-line and robust R&D setup in-house, while working with top food technology experts of the country, such as the former heads of R&D at companies like Britannia and HUL, to build best-in-class products ranges. Kapiva remains focused on innovating on more accessible nutrition, under the realm of Ayurveda. The purity and quality in the sourcing of ingredients have been given center stage.

    Kapiva | Product Review

    Kapiva: Target Market Size

    Ayurveda is a ₹30,000-crore industry in India. As per 2020’s estimates, Kapiva is expected to cross ₹300 crores in revenue by 2025 and capture a significant part of this market. Kapiva’s market largely revolves around the Indian subcontinent, with a wide reach. Indians are believers in the power of Ayurveda and the modern Indian consumer is looking for a more accessible and convenient format of Ayurveda to consume its benefits. Kapiva has witnessed expansion abroad and is currently operating in the US, planning to expand to Canada and the European markets in the coming months.

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    Today, Kapiva has a portfolio of 50+ products and is present across the top online marketplaces (Amazon, Flipkart, Big Basket, PharmEasy, to name a few) as well as its own website (direct-to-consumer business model). The products are also available in 6000+ General Trade and Modern Trade outlets in the top cities of India.

    Kapiva: Growth

    Pre-COVID, the ayurvedic market typically witnessed 15-20% growth annually. Contrary to this, in the last quarter, many companies, large and small, witnessed growth between 50-90%. The adoption of Ayurveda as holistic, natural healthcare will have a positive impact on the market. Not just in India, the developing economic conditions of various nations are elevating the demand for Ayurvedic products globally. Ayurveda was considered a pharmaceutical approach earlier and was only used as a solution to specific problems. However, Ayurveda is actually about proactive, holistic health, and consumers are embracing it as such, now.

    People around the world today, are focusing more on herbal products and leveraging herbal remedies to enhance their mental and physical health and wellbeing. The global Ayurvedic market was valued at Rs 300 billion in 2018 and is estimated to reach Rs 710.87 billion by 2024, as per Global Newswire. All of these are directly helping Kapiva to scale greater heights.

    • The company has grown to be a Rs 50 crore brand in just 3 years. Yes, Kapiva has witnessed a growth of Rs 0 – Rs 50 crore in revenue in less than 3 years. Some other growth highlights of Kapiva are as follows:
    • Kapiva currently boasts of having over 6,000 general trade outlets across 12 Indian cities and has been looking to expand it to 10,000+ outlets.
    • It has witnessed around 10x growth in the span of the last 30 months
    • It has launched 50+ products in 5 categories in 2020.

    Kapiva: Business and Revenue Model

    Kapiva follows a D2C strategy of business to deliver a true omni-channel experience of FMCG sales. The consumers of Kapiva’s products are typically in their mid-20’s to late 40’s, residing in Metros, Tier 1, and Tier 2 cities.

    Kapiva has enjoyed a natural product-market fit, especially leading in certain categories such as Herbal Juices. The current strategy is to expand the footprint across channels, especially through marketing and new product development, both of which are being undertaken with a keen eye on consumer preferences. Customer focus determines the way forward for Kapiva.

    Having its genesis as an offline brand, Kapiva had already enjoyed quite a success in the offline markets, which helped the company earn a turnover of about Rs. 3 crore a month in the first eighteen months or so.
    The company started focusing on online distribution from 2019 onwards. Therefore, it is the offline success that helped the company rapidly scale the online markets.

    Today, along with its own D2C platform, Kapiva retails on all the prominent online marketplaces, from Amazon and Flipkart to Big Basket and Nykaa.

    A major chunk of the company’s revenues comes from its digital channels. Furthermore, the products of Kapiva are also available across General Trade and Modern Trade outlets in the top cities of India, which also helps the company earn a considerable amount of revenue.

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    Kapiva: Startup Launch

    The company began by making its mark on online marketplaces such as Amazon. The herbal juices category was underrepresented on these platforms then, but the need was definitely present, as was the natural product-market fit. Kapiva capitalized on it and thus acquired the first batch of loyal users.

    Kapiva: Customers/ Clients

    Kapiva focuses very heavily on the right product positioning within a category, by taking great efforts to carve out compelling differentiators of the product before its launch. In addition, their strong go-to-market strategy helps with accelerated results as soon as they enter a category. However, above all, the company believes that it is the quality of their products which customers appreciate and call out the most, leading to better retention and word-of-mouth marketing.

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    Kapiva: Challenges

    Though the popularity of Baidyanath, which runs through the veins of Kapiva, helped the brand initially but standing as an Ayurvedic brand in a country dominated by allopathy is itself a laudable feat.

    Kapiva initially started off as a chain of Ayurvedic clinics, through which high-quality products were sold as well. Pivoting from that clinic/retail model to the current FMCG model was also a challenge.

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    Kapiva: Investors & Funding

    Date Stage Amount Investors Name
    January 2019 Series A USD 2.5 Million Fireside Ventures, Mohandas Pai Family Office, Marico Family Office (Sharrp Ventures)
    April 2020 Series A1 INR 13.5 Crores Jetty Ventures, Fireside Ventures, Marico Family Office (Sharrp Ventures)

    Kapiva: Advisors and Mentors

    Kapiva enjoys the mentorship of various experienced investors. The Baidyanath connection forms a valuable advisory channel as well.

    Kapiva: Competitors

    Kapiva competed with Patanjali, Dabur, Himalaya.

    Kapiva: Recognition and Achievements

    Kapiva has been awarded The Economic Times Emerging Consumer Brand of the Year 2020. Apart from that, the co-founders of Kapiva, Ameve Sharma and Shrey Badhani have been awarded Emerging Entrepreneurs of Year Awards in the Product or Manufacturing- Healthcare category.

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    Kapiva: Future Plans

    Kapiva has grown from 0 to 50 crores in less than 3 years. It has scaled rapidly with over 3x increase in monthly revenue from March 2019 to March 2020. The company is expected to close FY21 with revenue run-rate of Rs 70 Crores per annum. Given the strong growth trajectory, Kapiva is all set for profitability within the next 2 years. Since launch, Kapiva has served more than a million consumers and is seeing good traction in, both, Indian and international markets.

    The future plans for Kapiva are as follows:

    1) Innovation through new product development. Kapiva’s range of immunity products is expected to expand soon, followed by products such as ayurvedic breakfast and ayurvedic effervescent drinks, which will cater to customers’ taste preferences, while being healthy.

    2) Expanding the distribution network offline and scaling up the direct-to-consumer channel. Kapiva is currently present in 6,000+ general trade outlets across 12 cities. This is set to expand 10,000+ outlets and cover more cities by the end of this financial year. The direct-to-consumer channel has had a great growth story too – it grew about 20x in revenue in less than a year. It is expected that this strategic channel will grow another 5x this year.

    3) Building their brand communication to share their story of modern ayurvedic nutrition. They are focussing on digital channels at the moment, since their customer base is largely present here.

  • Patanjali VS Baidyanath | Which is More successful? | Case Study

    The Patanjali Ayurvedic Group and The Baidyanath Group, both of these are the leading names in the field of medicine and health care, especially in India. While, both the companies have been immensely successful in this field, there is a huge confusion among the customers of these companies, that is, which of these companies is the better one and which of these companies produces the best quality and effective products. In this Case-Study, comparisons have been made between these companies on the basis of some important factors, and we have tried to answer these questions in a non-biased way. Read on to find out who wins in Patanjali vs. Baidyanath.

    Patanjali vs. Baidyanath – Establishment
    Patanjali vs. Baidyanath – Ayurvedic Products
    Patanjali Business Model
    Baidyanath Business Model
    Patanjali vs. Baidyanath – Asset Comparison
    Conclusion
    FAQs

    Patanjali vs. Baidyanath – Establishment

    Patanjali Ayurved Limited was founded in 2006 by Baba Ramdev along with Acharya Balkrishna. While Baidyanath Ayurved Bhawan was founded in the year 1917 by Ram Dayal Joshi. Further, Baidyanath established the Ram Dayal Joshi Memorial Ayurvedic Research Institute at Patna in the year 1971 to encourage research on Ayurveda. This means that The Baidyanath Group has over 100 years of experience in the field while Patanjali has only around 14 years of experience.

    Hence, we can conclude that The Baidyanath Group is the clear winner in the ‘Experience’ field.

    Patanjali vs. Baidyanath – Ayurvedic Products

    Both these companies offer a wide range of ayurvedic products including healthcare, food products, and beauty products to their customers. In terms of the quality of the products, there is not much difference between the two companies. Both companies provide good quality products to their customers.

    Some of the best Ayurvedic Products by Patanjali:

    Patanjali vs Baidyanath
    Some of The Best Patanjali Products

    1. Natural Health Care

    • Pure Honey
    • Amla Aloe Vera Juice
    • Giloy Juice
    • Amla Amrit

    2. Natural Food Products

    • Red Chili Powder
    • Soya Bean Oil
    • Oats
    • Butter Cookies

    3. Ayurvedic Medicine

    • Laxmi Vilas Ras
    • Sanjeevani Vati
    • Giloy Ghanvati

    4. Herbal  Home Care

    • Herbal Shaving Cream
    • Glass Cleaner
    • Aastha Agarbatti

    5. Natural Personal Care

    • Saundarya Body Lotion
    • Aloe Vera Kanti Body Cleanser
    • Coconut Oil
    • Dant Kanti Toothpaste

    Some of the best Ayurvedic Products offered by Baidyanath:

    Patanjali vs Baidyanath
    Some of The Best Products by Baidyanath

    1. Wellness and Healthcare

    • Aloe Vera Juice
    • Balamrit
    • Kabz-Har

    2. Medicinal  Products

    • Amoebica Tablets
    • Vajrakshar Churna

    3. Personal Care

    • Amla Oil
    • Gulab Jal (Rose Water)
    • Neem Toothpaste

    Although the quality of the products that are offered by both the companies is almost the same, Patanjali offers a wider range of products to its customers. So it can be said that Patanjali is the winner in this field.

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    Patanjali Business Model

    Patanjali is the top FMCG company in India. It organizes many camps all across India in which people are given the knowledge of Ayurveda and Ayurvedic products. It also has many branches of its ‘Yoga Samiti’ which consists of lakhs of teachers and volunteers. Therefore, Patanjali maintains a network with its customers. This forms the basis of its business model. Furthermore, Patanjali claims that it buys the natural ingredients directly from Indian Farmers, which ensures that the money you spend on its products remains in India. Also, the brand ambassador of Patanjali Ayurveda Limited is Baba Ramdev who is known for his knowledge and work in the field of Ayurveda, which also contributes to the large sales of its products. All of these factors constitute to a good and effective business model which has helped Patanjali to establish itself into a large empire.

    Patanjali vs Baidyanath
    Patanjali’s Revenues Over Past Few Years

    Baidyanath Business Model

    Baidyanath has been at the top of the field for more than a 100 years. The business model of Baidyanath is simple. The company only aims to manufacture and distribute medicines and health care products to the public at an affordable price. The company has recently started in other businesses such as printing and publishing of Ayurvedic Research, Granite Mining, promotion of the Ayurvedic Knowledge to many schools, colleges and offices which have helped the company to get a larger customer base. They have gained trust by supplying good quality products at affordable prices. All these factors when combined together, constitute into a good business model which has helped The Baidyanath Group to flourish during these years.

    Patanjali Vs Baidyanath

    Patanjali vs. Baidyanath – Asset Comparison

    Patanjali Ayurveda produces more than 2500 products which include more than 300 medicinal products. Patanjali has more than 47000 retail stores across India with over 3500 distributors and has multiple warehouses across 18 states in India. The company has achieved this in only 14 years which is a huge achievement.

    Baidyanath, on the other hand, has about 700,000 retail stores with over 5500 franchisees. Baidyanath mainly focuses on the production of medicines. They provide their customers with a range of more than 300 medicines. Baidyanath Group has worked tirelessly for over a century for developing good quality medicines for its customers.

    Although The Baidyanath Group has established a significant amount of retail stores more than Patanjali Ayurveda, it still lacks very much behind them in terms of the number of products manufactured and the variety of products manufactured. This is because Baidyanath only focuses on producing medicinal products, while Patanjali produces a wide range of products along with medicinal and health care products such as Natural Food Products, Herbal Home Care, and many more that are already discussed. Therefore, it can be seen that ‘Patanjali Ayurveda’ wins here by a very small amount of margin.

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    Conclusion

    It is clear from the above points that both the companies are on the top in the Indian market in their fields. The association of Baba Ramdev with the Patanjali Group has been a great benefit for them. Baba Ramdev has gained trust and confidence during the past years by giving people knowledge about Ayurveda and Yoga. People, therefore, generally trust the quality of the company’s products. Baidyanath, on the other hand, has gained a huge experience and a large audience by continuously working on Ayurvedic Medicines and health care products for the last 100+ years.

    Patanjali Ayurvedic Limited and The Baidyanath Group, both these companies have been performing very well in this field and are superior to the other competing companies. Although, both the companies are on almost the same level, sit is clear from the above comparisons that the ‘Patanjali Ayurvedic Group’ has come out on top of the ‘Baidyanath Group’ by a small margin. This is mainly due to the trust and experience gained by the company by its association with Baba Ramdev and due to the factor that Patanjali, when compared to Baidyanath, offers a very wide range of products to their customers.

    FAQs

    Who is the owner of Patanjali Patanjali Ayurved?

    Acharya Balkrishna owns Patanjali Ayurved. He is the CEO & MD of Patanjali Ayurved.

    Who is the CEO of Baidyanath?

    Vikram Baidyanath is the CEO of Baidyanath.

    Which ayurvedic brand is best?

    • Patanjali
    • Baidyanath
    • Himalaya Herbal Healthcare
    • Dabur India
    • Nuralz
    • Kapiva Ayurveda

  • Kirti Kulhari is the face of The Tribe Concepts’ Collagen Boosting Kit

    On 11th June 2021, The Tribe Concepts unveiled Kirti Kulhari as the Face of Collagen Boosting Kit. It launches two new products as part of the kit – Collagen Boosting Mask and Shilajitadi Thailam.

    The Tribe Concepts, a homegrown brand that is centered around offering pure, bespoke and Ayurveda-inspired skin care and hair care products has introduced two more products – Collagen Boosting Mask and Shilajitadi Thailam. Renowned actress Kirti Kulhari has collaborated with The Tribe Concepts for this launch. Dedicated to offering safe, clean and natural products, the two newly launched products are specifically formulated for imparting incomparable anti-ageing and skin restorative benefits.

    Formulated with unique luxurious ingredients like Himlayan Shilajit, Indian Ginseng and Saffron, the Collagen Boosting Mask and Shilajitadi Thailam are the perfect power-packed duo which help in improving skin firmness, reducing fine lines and making the skin radiant like never before.

    • Himalayan Shilajit is renowned for its wrinkles reducing properties and it also promotes skin regeneration.
    • Saffron, the golden glow giver is a powerful antioxidant which has skin repairing and brightening capabilities.
    • Indian Ginseng, commonly known as Ashwagandha, this powerhouse has been used for decades as a skin vitalizer and a remedy to signs of ageing

    Both the products help fight signs of aging and boost the collagen of the skin, naturally! Kirti Kulhari shared her newly adopted 2 step routine using the Collagen Boosting kit and the amazing transformation her skin went through –

    Expressing gratitude for welcoming Kirti Kulhari to The Tribe Concepts family Amritha Gaddam, Founder & CEO of The Tribe Concepts said,

    “We are beyond thrilled to be collaborating with Kirti Kulhari for our all-new Collagen Boosting kit. She is dynamic, vibrant and inspiring. Kirti’s passion for all things natural and love for The Tribe Concepts has been a source of inspiration for us!! We are truly humbled to have Kirti as a believer of our brand, ethos and products.”

    Sharing her excitement on this launch,

    Kirti Kulhari said, “I’m a huge fan of The Tribe Concepts and have spoken about them many times in the past year. I discovered TTC last year during the lockdown and have been a loyal consumer of their products ever since. Now, with this new launch of the Collagen Boosting kit, I have really felt a huge difference in my skin. Love the way this brand celebrates the power of Indian Ingredients!!”

    The Tribe Conepts
    Face of The Tribe Concepts – Kirti Kulhari

    The Tribe Concepts strongly believes in the power of pure Indian ingredients and the ancient science of Ayurveda. Combining the two, the brand carefully curates skin and hair care products that solve specific problems and offer amazing results. Since its launch in 2019, The Tribe Concepts has introduced 14 unique products and will continue persistent efforts in innovating conscious and sustainable skin and hair care essentials.

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    About The Tribe Concepts:

    Founded in 2019, The Tribe Concepts is a thoroughly modern and all-natural range of skin and hair care products inspired by Ayurveda. It aims to provide natural alternatives for skin and hair care by bringing the ancient wisdom of Ayurveda to the modern world. Its unique formulations are 100% organic, chemical and preservative free and hence are in the form of powders and cold-pressed oil.

    Finding its roots in the Godavari Belt of India, every single ingredient that goes into The Tribe Concepts tins & bottles finds its source in a pollution-free environment. For the company, the purity of ingredients is paramount. Each of its ingredients is sustainably sourced from tribal valleys of India where the soil is untampered with, and the air is as pure as it gets. The Tribe Concepts goes the extra mile to care for the planet with plastic-free packaging, zero chemical usage & ethical practices as a token of gratitude for mother nature.

    The Tribe Concepts has always advocated the ‘women in business‘ notion whilst giving support to women at all levels – from handpicking the ingredients to shaping up the product, women have been a quintessential part of its journey.

    “We are extremely proud to have 80% of The Tribe Concepts’ team and board as women” added Amritha Gaddam, Founder & CEO of The Tribe Concepts.

  • Balkrishna – CEO of Patanjali

    Balkrishna is positioned as the Doctor of Medicine (MD) and Chief Executive Officer (CEO) of the consumer goods company Patanjali Ayurved. He is an Indian Businessman and generally goes by the name Acharya Balkrishna. He basically works for producing multiform swadeshi and ayurvedic goods. According to the Forbes report, he has a net worth of 220 crores USD  as of 2021. He is 99.6% owner of Patanjali Ayurved and heads 34 companies and trusts associated with Patanjali.

    Balkrishna- Biography

    Name Balkrishna
    Born 4 August, 1972
    Nationality Indian
    Age 48(2020)
    School Kalwa Gurukul, Haryana
    Profession Businessman (Ayurveda)
    Position MD/CEO, Patanjali Ayurved
    Political inclination Bharatiya Janata Party (BJP)
    Father Jay Vallabh Subedi
    Mother Sumitra Devi
    Marital Status Unmarried

    Balkrishna – Personal Life
    Balkrishna – Professional Life (Ayurveda)
    Balkrishna – Patanjali
    Balkrishna – Literary Career
    Balkrishna – Awards
    Balkrishna – Controversies
    Balkrishna – FAQs

    Balkrishna – Personal Life

    Balkrishna was born on 4 August, 1972 in Haridwar, Uttar Pradesh. His parents were Nepalese immigrants from Syangja, Nepal. His father, Jay Vallabh Subedi was employed as a security officer in an Ashram in Uttarakhand. Balkrishna received his primary and secondary education in Kalwa Gurukul situated at Haryana. After completing his studies, he traveled across India to study plants and their medicinal values. During the early days of the year 1990, he met Baba Ramdev at Tripura Yoga Ashram, Kankhal, Haridwar. They both gradually became friends. Balkrishna got along well with Baba Ramdev, and went to the Himalayas in 1993. Both of them sold Chyawanprash on the streets of Haridwar during 1990s.

    He is known to maintain a low profile. He is always dressed in white to embrace the aura of spirituality.

    Balkrishna – Professional Life (Ayurveda)

    People urged Balkrishna to sell medicine for common problems owing to his immense knowledge of herbs and Ayurveda. Gradually, he developed an organisation of ayurvedic medicines and treatment. Along with Baba Ramdev, Balkrishna established a trust called Patanjali Divya Yoga Mandir in Haridwar. They also developed a component “Divya Pharmacy” to manufacture ayurvedic medicines.

    Balkrishna – Patanjali

    Patanjali Logo
    Patanjali Logo

    In 2006, both the partners founded a consumer goods company Patanjali Ayurved Limited. The company is widely admired in India and grossed huge profits. The company got really well in India and became the fastest-growing FMCG ( Fast Moving Consumer Goods) in 2010. He holds 98% stakes in Patanjali Ayurved. The company also, entered the Hurun India Rich List 2017 worth INR 25,600 crore. He is also the chairperson of Patanjali Yogpeeth. Inspite of his position in the company, he does not take any salary. In 2018, the company came up with a Patanjali Food and Herbal Park in Uttarakhand.

    Though Ramdev Baba is the brand ambassador of Patanjali, the job of making decisions related to marketing strategy and advertising is left to Balkrishna. From hiring senior management staff to dealing with advertisers, he manages to do all the work single-handedly.

    The partnership of Baba Ramdev and Acharya Balkrishna had shown a remarkable journey of the consumer goods company, Patanjali Ayurved. They have worked together phenomenally to make Patanjali a brand. They achieved this remarkable position with their appropriate marketing strategies. For example, they sell their products at lower prices than other FMCG brands, which entices Indian customers.

    Balkrishna – Literary Career

    He wrote more than 120 books and 100 research articles based on Yoga and Ayurveda. Moreover, he edited more than 25 unpublished ancient Ayurveda manuscripts. His most recent literary work of the year 2020 is Kumaramritam, Laghu Nighantu, Saushrut Nighantu, Siddhasara Samhita, Ashtang Nighantu, Hansraj Nidanam, Ajirnamrtamanjari. He serves as the Chief Editor of a “Yog Sandesh” magazine, which promotes yoga and Ayurveda. He has written 41 research papers with the help of his co-authors, and these are related to yoga and Ayurveda.

    Balkrishna – Awards

    Balkrishna receiving UNSDG Health Award
    • He received certificates of appreciation during a Yoga camp in the Rashtrapati Bhavan. On that very day, he was honoured by Dr. APJ Abdul Kalam. (2004)
    • He was honoured by the Government of Nepal for his research in Ayurveda and Culture. (2007)
    • He was awarded with the Sujana Shri award by Veeranjaneya Foundation for his spectacular contribution in herbal plants and yoga. (2012)
    • He was honoured by the former Chief Minister of Gujarat, Narendra Modi (Present Prime Minister Of India). The ceremony held at an Ayurveda Summit held at Gujarat. (2014)
    • He received more awards like Bloomberg Special Recognition Award, Felicitation by Canada India Network Society, Felicitation in Nepal’s Cabinet, Bharat Gaurav Award. He got 13 awards and titles till 2016.
    • He was named among the world’s 10 influential people by the United Nations Sustainable Development Group (UNSDG). He also received the UNSDG Healthcare Award in Geneva, Switzerland. (2019)
    • Moreover, his supporters celebrate his birthday as “Jadi Booti Diwas” (Herbs Day) owing to his deep knowledge of the herbal plants.

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    Balkrishna – Controversies

    In 2011, he was charged with forgery for obtaining fake degrees to acquire an Indian passport. His academic degree as well as the Sanskrit degree from Sampurna Nand Sanskrit University were found missing from the official records. The CBI probed and investigated that the educational degrees he was having were falsifying. Thereafter, a big question mark was put on his Indian citizenship. Owing to the lack of evidences, the case was closed after two years.

    The most recent controversy arose when Balkrishna launched a self proclaimed medicine Coronil, which will cure coronavirus in just 14 days. The chaos ran during the lockdown season as no other country had come with an aid to coronavirus. People were looking forward to buy Coronil. No sooner, it was declared that the claims are false and it is not a necessary aid to coronavirus. Netizens trolled Balkrishna and Ramdev Baba for such kind of marketing strategy. While Balkrishna claimed that the company has conducted a clinical research on corona positive patients, and they effectively got recovered in 14 days with the help of Coronil. Although, there is no scientific research that claims that the medical science of ancient India may cure coronavirus.

    Balkrishna – FAQs

    Who is Balkrishna?

    Balkrishna is the Doctor of Medicine (MD) and CEO of Patanjali Ayurved. He is an Indian Businessman with vast knowledge on ayurveda.

    What is the nationality of Patanjali owner?

    Balkrishna, the patanjali owner nationality is highly debated on as his Indian passport was obtained with falsified degrees. His parents are Nepalese immigrants.

    Who owns Patanjali?

    Balkrishna holds 98% stakes in Patanjali Ayurved.

    What is Balkrishna Net worth?

    As of 2021, the net worth of Balkrishna is estimated to be around 220 crores USD.

  • Top ayurvedic brands in India

    Ayurveda, the former science of medicine, has been popularly regarded as the Fifth Veda for centuries at the very heart of Indian culture. Indeed globalization, unlike the widely recognized conventional allopathic techniques, has allowed other countries to discover and research this concept as well, due to its many benefits and almost no side effects.

    This visibility has made India the hub of numerous well known Ayurveda brands and an international trade fair for exporting Ayurvedic products. There is still a rivalry, however, and this article will tell you which brands are at the forefront.

    What is ayurveda?

    Importance Of Ayurvedic Medicine
    Importance Of Ayurvedic Medicine

    The Sanskrit word Ayu, which means ‘Living’ and ‘Veda’ means ‘Knowledge,’ is Ayurveda. Therefore, Ayurveda is the study of creation and holistic welfare. A system of spices, oils, and seeds, originating from India over 6000 years ago, is the world’s oldest recorded body of holistic medicinal knowledge. Ayurveda’s basic philosophy relies on the notion of equilibrium – real fitness and prosperity in Ayurveda can be attained by a complete harmony of mind, body, and spirit only.

    Ayurveda in our daily life
    The ancient experience of Ayurveda continues to be extremely important in the contemporary world because of the concepts of unity, pureness, purity and genuine physical wellbeing. The incorporation of ayurvedic values into daily life is a straightforward attempt to make incremental adjustments that will allow you to become happy and healthier.

    One of the key segments of our country’s economic development is the Ayurvedic industry. The demand for the Ayurvedic range continues to grow on the market every day. We are therefore listed today in India as the top 12 Ayurvedic firms, where you have an idea of possessing the best Ayurvedic selection from the best company.

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    List of top 12 ayurvedic brands in India

    1. Dabur India Ltd.

    Dabur India Logo
    Dabur India Logo

    Dabur India, the most important ayurvedic and natural health organization in the world, establishes its presence in the global consumer goods market. S.K. founded the firm. In 1884 Burman. It began in a small pharmacy in eastern Kolkata as an ayurvedic medicine company. Burman was usually referred to as Daktar Burman (Doctor Burman) in the local language and the company’s name incorporates “da” and “bur.” syllables.

    The goods of Dabur India are now available in over 60 different countries, covering categories of hair care, skincare, healthcare, and food. Roughly 68% of the shares are owned by the family Burman, which enables the show to be run by workers.

    2. Nuralz

    Nuralz Logo
    Nuralz Logo

    Nuralz is a Vibcare Pharma division that provides you with a broad distribution network and supply chain as India’s best Ayurvedic company. Nuralz is one of Ayurveda’s leading businesses. For the franchise company of Ayurvedic Medicines, we sell top-of-the-line prescription and over-the-counter ayurvedic medications products.

    The Ayurveda, the ancient heritage of India in practice, was founded on 1 January 2020. Ayurveda has gained influential international attention in recent years. His deep-rooted theory of harmony between body and mind has drawn people from all walks of the world to establish perfect health and to achieve a state of intimate liberty (nirvana).

    The Ayurvedic PCD Franchise opportunity is currently available, welcoming pharmaceutical professionals who are willing to deal with Ayurvedic goods, district and state wise, for franchisees and business associates.

    3. Patanjali Ayurved

    Patanjali Logo
    Patanjali Logo

    The fastest-growing FMCG Business in the world, Patanjali Ayurved Limited, is a company of minerals and herbal products, founded in 2006 and based in the Haridwar industrial district. The products sold by the company include the areas of personal care and food, including cosmetics and childcare.

    Some of the best selling products that have powered the company’s development are Patanjali Dant Kanti, ghee, kesh kanti, herbal bath soap, and honey. The Noodles of Patanjali is an effort for the children of the world to foster a better eating habit.

    The factors for the company’s popularity are two major features; one being the change in Indian consumers’ lifestyles towards more natural and Ayurvedic goods. The second being that products from Patanjali are considerably less costly than other personal care products on the market.

    At present, there are over 450 different product forms and over 300 drugs are still produced to treat a variety of bodily disorders. The firm says its entire package consists of natural and Ayurvedic ingredients.

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    Balkrishna is positioned as the Doctor of Medicine (MD) and Chief ExecutiveOfficer (CEO) of the consumer goods company Patanjali Ayurved[/patanjali-ayurved-case-study/]. He is a grown Indian Businesseman. He isgenerally known as Acharya Balkrishna. He basically works for producingmultiform swade…
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    4. Himalaya Wellness

    Himalaya Logo
    Himalaya Logo

    The Himalayan Drug Company, which was founded by Mohammed Manal in 1930 in Bengaluru, Karnataka, India, is an Indian Multinational Company. Healthcare products are made under the banner of “Himalaya Herbal Healthcare.” The organization has over 290 researchers using ayurvedic seeds, spices, and minerals. A hepatic medication called Liv 52, is its flagship medicine, first launched into the world in 1955. It is still used by several other businesses in India, the USA, Middle East, Asia, Europe, and Oceania, although the drugs are distributed in 106 countries around the world.

    Himalayas is one of the major players in infant care, childcare, and personal care. Himalayas with a strong vision of introducing the Ayurveda into society and unraveling the mystery behind the 5,000-year-old medical system.

    5. Vicco Laboratories

    Vicco Laboratories Logo
    Vicco Laboratories Logo

    One of the few businesses in the world that belong to and owned by a joint family, Vicco Laboratories, a 58-year-old herbal product pioneer, is one. The grandson of founder KV Pendharkar, Sanjeev Pendharkar, says that the business will establish itself and the family will remain in control. In its segment, Vicco Turmeric has the greatest market share. In both the domestic and foreign markets, Vajradanti powders and pastes collect. The Vicco Narayani Cream is the same way. In natural health food stores in the U.S., you can find Vicco products.

    6. Zandu Ayurveda

    Zandu Ayurveda Logo
    Zandu Ayurveda Logo

    Zandu is an Ayurvedic business of 110 years, which observes carefully the tradition of ancient ayurvedic texts, Sushrutha Samhita and Charaka Samhita. Zandu is a leader of Ayurvedic supplements, never loses consistency, and follows the highest expectations in the industry. All Zandu’s products are produced under close supervision by qualified R&D scientists at Zandu’s GMP-certified advanced Ayurvedic research facilities.

    They are made of responsible, strong, clean, genuine, and 100 percent vegetarian ingredients. The classic Zandu Balm, Zandu Chiaavanprash Avaleha, Zandu Kesari Jivan, and Zanderishta are included in Zandu’s product list.

    7. Vopec Pharma

    Vopec pharma Logo
    Vopec pharma Logo

    Vopec PP is a non-govt corporation established on 30 Apr 1996. Private pharmaceuticals It is an unlisted private company and a limited company.
    In the last 25 years and currently, the business activities of Vopec Pharmaceuticals private limited have been primarily in the manufacturing (metals & chemical products) business.

    8. Baidyanath

    Baidyanath Logo
    Baidyanath Logo

    Shree Baidyanath Ayurved Bhawan Pvt Ltd is as spunky and sprightly as ever in its 100th year, the country’s leading provider of traditional Ayurvedic medicines. In the demanding world of modern medicine and health care the company, which synonymously reflects its best-selling brands Chyawanprash and Kabz-har, shows no sign of slumping. The third generation of agonists from two brothers who co-founded the Kolkata registered company leads the development with five units in northern, eastern, and central India (and five additional auxiliary units), a workforce of over 2’500 people, and 1500 delivery centers.

    After a visit to Baidyanath dham in Bihar, Baidyanath was co-founded by Ram Narayan Sharma (a practicing vaid, or an ayurvedic doctor) (now in Jharkhand). Just a few firms were developing ayurvedic medicine commercially at the time.

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    9. Charak Pharma Pvt. Ltd.

    Charak Logo
    Charak Logo

    Charak’s journey began in 1947 with the goal of improving the quality of life through international herbal health services.
    Their goal is to systematically analyze and formulate high quality packaged goods. They believe that customer value is vital and hence they emphasize customer loyalty.

    Charak has established itself as the world’s leading herbal healthcare firm over the years, known as a bastion for consumer goods and services of top quality.
    Their goods have been well received by the USA, the United Kingdom, the United Kingdom, Sri Lanka, Sri Lanka, Malaysia, Cambodia, Mauritian Singapore, Kazakhstan, Tajikistan, Uzbekistan, Algeria, Kenya, Ghana, Nigeria, and many more. This is partly because we put great focus on product quality and productivity in order to follow international requirements.

    10. Sandu Pharmaceuticals Ltd.

    Sandu Pharmaceuticals Logo
    Sandu Pharmaceuticals Logo

    Formed in 1985, Sandu Pharmaceutical (SPL) manufactures Ayurvedic drugs from its Chembur plant in Bombay. 30 different ayurvedic goods are sold in the business. The president is Bhaskar Sandu. The production unit of Pilerne Industrial Estate in Goa is otherwise located.

    The SPL released 17.70 lake-share publicly equaled shareholding of Rs 1.77 cr, to Sep. 94 for the purpose of partial funding of its latest project to the development of Ayurvedic medicines and formulations in Goa costs Rs 7.28 cr. This plant uses the new material processing equipment and other advanced machines and has the best possible quality hygienic manufacturing facilities.

    Because of their mild side effects, Ayurvedic drugs have outstanding markets both at home and abroad.

    In 1996-97, the company started to manufacture Ayurvedic Medicines & Formulations commercially at the Goa factory.

    11. Navayur Herbals

    nAVAYUR Herbals Logo
    nAVAYUR Herbals Logo

    The company sells an exclusive collection of all-natural goods and products, such as syrups, juices, pills, powders, ointments, capsules, and others, which are available in all kinds. Ayurvedic Pharma Franchise Corporation is one of Ayurvedic Pharma. As there is no health risk from these drugs, the market for Ayurvedic products is rising quickly and pharmacy practitioners will therefore be a part of our organization and grow up.

    Created in 2016, Navayur Herbal has built a reputation in the list of India’s best suppliers. The supplier is based in Chandigarh and is one of the leading suppliers of the goods listed here.

    Navayur Herbal is listed in the list of checked sellers in Trade India, which give high quality, etc. Order the highest quality goods and service in bulk from us.

    12. Elzac Herbals

    Elzac Herbals Logo
    Elzac Herbals Logo

    Elzac Herbal India is an independent company registered in 2014 and is a reputation on the India list of top suppliers. Located in Karnal, Haryana, the supply firm is one of the leading retailers of listed goods.

    Elzac Herbal India is a checked seller of good quality in Trading India. Order the highest quality goods and service in bulk from us.In Ayurvedic and Herbal industry, Elzac Herbals is a well-known and trusted brand. We deliver the best services along with the best Ayurvedic natural goods. Their goal is to provide our consumers with the highest quality and productivity without any chemicals and side effects.

    Conclusion

    These are the brands that operated and gained the Ayurvedic sector, which in 2018 brought more than $4.4 billion into the country’s economy, and the number of people is projected to grow only on a timely basis. Although other businesses can doubt the success of the above-mentioned firms, the authenticity and origins of this ancient medical science must be protected at all costs.