Tag: Automobile Startup

42 Automobile & Car-Related Business Ideas to Start in 2025
The Automobile industry in India is on the upswing due to the surge in the economy and technology. They have opened the gates for many startups and business ideas to flourish. Car care businesses will continue to grow at a faster rate than the overall economy. Forward-looking indicators suggest there is plenty of opportunity for additional growth in the future.

The society of Indian automobile manufacturers is the crown jewel of the transportation industry, and the business opportunities they provide are innumerable. The reason is the increasing population of vehicles. Another reason is the growing number of average miles driven by individual vehicle owners. The automotive industry is Pandora’s box for many innovative and creative entrepreneurs. So, we are here with some awesome automobile business and car-related business ideas for you.

Automobile & Car-related Business Ideas
Automobile & Car Business Ideas

1. Open an Auto Interior Shop

An automobile is meant to provide a comfortable, plush, personal experience that can be personalized to the extent one wishes it to be done. The exteriors of an automobile indeed need to be considered for others, but then you must consider the interiors of your vehicle for yourself, if not for anyone else.

Automobile accessories shops are known to delight vehicle owners and are becoming popular. An auto interior shop can thus be a great choice if you are looking for an automobile-related business.

2. Lubrication Oil Retail Shop

Fuel oils are certainly a necessity when it comes to an automobile, but we often forget about lubrication oil, which is also as important as the former, if not more. Lubrication oil plays a major part in helping a vehicle to function to its fullest potential. However, oil shops selling lubrication oil are not found everywhere, except in petrol pumps, which makes it more demanding than ever, therefore making it a good car-related business idea.

3. Electric Vehicle Charging Station

Automobile Business Ideas – EV Charging Station

E-vehicles or electric vehicles (EVs) are quickly in prominence. Furthermore, the manufacturing of electric vehicles is also getting all the support of the world to bid adieu to the cursed carbon footprints and usher in a sustainable future for us. Electric vehicles would reduce the overall cost and the total amount of pollution emitted, but they also demand proper charging stations to thrive. Creating or spending on electric vehicle charging stations can, therefore, be an innovative and foolproof idea for anyone looking to build an automobile-related business. Get a detailed guide on how to start an EV Charging station business in India.

4. Automobile Franchises

The automobile industry is booming at an alarming rate, and automotive business ideas, including automobile franchises, are becoming more and more popular each day with the increasing number of automobiles on the road. Therefore, if you are looking to start with a car business idea, then beginning with an automobile franchise is a safe and lucrative option.

5. Car Wash Business

Running a mobile car wash business is a smart way to make a lot of money in the car business without taking much risk of capital investment. The business also eliminates the requirement for a retail business location. Know more about how to open a Car Wash Business.

6. Trucking Business

Automobile Business Ideas – Trucking Business

The automobile business plan includes transporting goods from the place of manufacture to the consuming state. They transport raw materials, machines, processed food, etc. This can be a highly rewarding business idea for the automobile industry in India.

7. Packers and Movers

Life is ever-changing, and we don’t know this moment where we will end up in the next one. However, with promising packers and movers services, we can always ensure the security of our belongings. The need for trustworthy packers and movers will never end. Therefore, packers and movers services always remain one of the most valuable vehicle business ideas of the lot that ensure positive returns. This is one of the most profitable car businesses idea.

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8. Automobile Spraying & Branding Workshop

Automobiles are not regarded as useful travel companions but are also synonymous with class and status, and above all, should always be maintained well to get the service you need. Besides, everyone wants to make their cars look dapper and unique on the road, and it is for this reason that most of them opt for automobile spraying services, which makes their vehicle stand apart from the general fleet. Furthermore, spraying automobiles with the colors of your brand can also lead to effective branding. Therefore, if you are interested in automobiles and looking forward to generating lucrative business ideas in the automobile industry, then setting up a spraying and branding workshop may well be an option for you!

9. Sale of Motor Vehicle Insurance

When there are vehicles, there must be effective ways to protect the owners from thefts, accidents, or damages inflicted on them. Besides, automobiles are quite expensive to not have dedicated insurance policies for them. Insurance policies benefit not only the owners but also those who sell them, so much so that people can hope to create a fortune out of the sale of motor vehicle insurance. Look at the best Insurance franchise businesses in India.

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10. Auto Locksmith Business

Automobiles are secured by insurance services and their locks. Can you imagine a car without locks? Truly a nightmare, isn’t it?

Along with the launch of high-end, expensive vehicles, their security is also becoming a growing concern each day. We cannot say when the locks of our car break down all of a sudden. However, with experienced and reliable locksmiths, we can rest assured. Auto locksmith service is necessary for all who possess automobiles, and the demand for auto locksmith services is not to be any lesser shortly, making auto locksmith businesses a rare but lucrative choice of business ideas in automobile industry.

11. Vehicle Licensing Brokerage Service

Vehicle licensing is essential regardless of where you live and the kind of vehicle you possess. Besides, it is very lucrative, too. Do you know a whole industry of people who work in the vehicle licensing sector?

Yes, you can also consider vehicle licensing and brokerage services as part of the diverse array of automotive businesses while jotting down the business ideas in the automobile industry, provided that the rising demands it is witnessing lately.

12. Tire Store Retail Business

A tire store business opportunity demands full control of inventory and some adequate knowledge about different types of tires that come with different unique numbers. One can start this business in the automobile sector in a metropolitan city or a small town, making it a viable option among various car-related business ideas.

13. Food Truck

Automobile Related Business Ideas – Food Truck

The automobile business plan involving food is a new-age concept in India; the food business is always a profitable one. These food trucks attract a wide range of consumers, especially those located near beaches. Food trucks are one of the most profitable and successful business related to cars.

14. Battery Reconditioning Business

The battery reconditioning business provides the service of restoring energy-less batteries to their full original capacity. It can be done by adding some chemicals and using some simple methods. As the vehicle population grows and consumers become more cost-conscious, the potential of increasing this business is obvious.

15. Rental and Ride-Sharing Cars

The automobile business plan of rental and ride-sharing carsgrows and consumers become saw the highest growth. A classic example of this is Uber and Ola. The idea of rental cars and ride-sharing is the next big platform for the automotive industry in India.

16. Automobile Magazine

Automobile magazines are among the most profitable automobile business ideas. There is very good demand in the market. By focusing on a niche audience an individual can start this business with proper editorial and marketing infrastructure.

17. Vehicle Review Blogging

Vehicle review blogging is a home-based, low-cost business idea that anyone can start. By using this review blog, you will be helping individuals make decisions about which car or vehicle will be perfect for them.

18. Mobile Windshield Repairing

A mobile windshield repair business can be initiated from a home location with low startup capital. With little inventory and low operating overhead costs, any individual can start this business with a proper marketing strategy.

19. Airport Bus Shuttle Service

Car Business Ideas – Airport Bus Shuttle Service

Shuttle service in airports needs no introduction. Faster mobility with larger vehicles like buses is indispensable to transporting a fairly large crowd to their respective flights inside the airports quickly. Therefore, the airport bus shuttle service, as part of innovative car business ideas, can also serve as an excellent vehicle business idea if you are looking forward to one!

20. Auto Accessories Store

Four-wheelers are expanding more than ever, and with the increasing number of automobiles, the demand for maintaining them is also increasing by leaps and bounds. Auto repair and accessories stores have multiplied their incomes manifold in the last couple of decades, and the demand is here to stay, making it an amazing business plan for those looking to build an automobile-related business.

21. Aviation Fuel Supply

We love to travel. Whether it is traveling within our country or flying abroad, airplanes cut short our journey and make it as comfortable as we want it to be at cost-effective rates. This expansion of the aviation industry has also raised the demand for fuel supply in general. Therefore, if you are thinking about vehicle business ideas, you might well include aviation fuel supply services in your plan!

22. Exporting Automobile Parts

The automobile business plan leads to the way to exporting their parts. Many foreign manufacturers are relying on India for spare parts due to various factors that make their products much more efficient. Major global luxury brands source their spare parts from India.

23. Auto-Body Store

The auto-body store business provides auto-body repair and new bodybuilding services, and sells spare parts and accessories related to the vehicle body. As the number of vehicles is growing, the business opportunity of auto-body stores is also increasing globally, making it one of the best global and profitable auto business ideas.

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24. Tow Trucking Service

A Tow Truck service business provides services to help damaged or abandoned vehicle owners wheel their cars to the service station or to the desired parking destination. An individual with demographic ideas and knowledge about the towing arrangement for the breakdown vehicle can initiate this business with substantial capital investment.

25. Automobile Repair Service

Among the automobile business ideas, this business idea is perennial and thriving. It is a quintessential model of business in this industry that can be highly rewarding. It goes without saying that automobiles require regular service, and due to constant usage, they need to be repaired.

26. Driving School

Establishing a driving school can be a self-rewarding and profit-making venture. An individual with a flair for marketing can initiate a driving school business with moderate capital investment. Having a driving school is one of the lowest-investment automotive businesses. Running a driving school is a practical and profitable small car-related business idea.

27. Restoration Business

Automotive Business Ideas – Restoration Business

The revival of vintage cars has been a luxury for many due to the scarcity of restoration professionals. After the internet boom in India, the restoration of automobiles has picked up some pace, along with other car business ideas. As the economy changed its course, so did the taste of the people of India, which led to “customization” according to their personal needs. Also, the metro cities are hosting many festivals showcasing vintage cars. The old cars of no use are now restored to pristine condition. The restoration of automobiles, including various car business ideas, can be highly profitable based on the automotive industry in India and the quality of work.

28. Courier Service

Do you know that the oldest courier service in India is the Indian Postal Service? The courier service company was established in the country on April 15, 1774. An industry with a rich history of around 224 years has only bettered and grown far and wide across the country, showcasing opportunities for various automobile business ideas. Furthermore, it has been and is continuing to be a huge opportunity for any startup company to be established in this sector, with vehicles holding a central place in these services. Therefore, it is surely one of the most lucrative vehicle business ideas to invest time in!

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29. Dump Truck/Waste Disposal Service

Fresh delivery and disposal services go hand in hand. Effective disposal service is the need of the hour, and this need is pushing the industry to invite promising newcomers with decent ROI. Waste management has become a necessity. If you are wondering about innovative and promising automobile business ideas, then dump trucks or waste disposal services may well be your option, given the rise it has witnessed in the past years.

30. Limo Service

The automobile industry has grown with time, packing convenience, comfort, cost-effectiveness, and luxury at the same time. Running a Limo service is one of the most profitable car service business ideas. A business with cars can be highly profitable with the right market and services. Along with affordable cars that cater to the needs of the general public, four-wheelers have not disappointed the upper class or the rich people of society with the help of the premium vehicles that the industry boasts of. Limo service is one of the high-end services modeled on the automobile industry and can serve as a towering idea when it comes to automobile-related businesses, including premium automobile business ideas.

31. Mobile Mechanic Service

Automobile businesses perform well only when they are well-maintained. Automobile repair or maintenance is, therefore, a key to any well-functioning automobile. Mechanic services for automobiles were earlier stationary. With the emergence of mobile mechanic services, the industry is simply witnessing a revolution. This is also bringing in a host of fresh employment opportunities and, along with it, driving this present generation of entrepreneurs. It is one of the most profitable car related business ideas.

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32. Multi-Storied Parking Lot

The escalating numbers of vehicles worldwide amplify the challenges associated with finding adequate parking spaces, especially in major cities. Launching a multi-storied parking facility designed to accommodate various vehicle types, including cars and trucks, stands out as one of the most lucrative automobile business ideas in the realm of automobile-related businesses.

33. Used Car Shop

Starting a used car dealership can be very profitable. You’ll need space for a car lot, skilled technicians to fix and maintain the cars, and a few salespeople to help customers find the right vehicle. This requires a significant amount of money upfront. Before you begin, make sure you understand how car values depreciate and keep up with market trends.

34. Vehicle Service on the Move

People are very busy with their personal and professional lives these days, so they don’t have time to get their vehicles serviced. A mobile service station can be a great car-related business because many potential customers need this convenience.

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35. Women’s Cab Service

Cab companies are common worldwide, but sometimes women feel unsafe riding in them. Having cabs driven by women can address this concern. With an investment in a fleet of cars and salaries, this car-related business could be very successful in big metropolitan cities.

36. Auto Detailing

Auto detailing, one of the most innovative car related business ideas, is perfect for those who love cars and have an eye for detail. You’ll offer services like cleaning, waxing, and polishing to enhance and protect the car’s appearance. Car enthusiasts are willing to pay well for these services, making it a profitable automobile business. You can choose to have a fixed location or a mobile service to suit your business style.

37. Body Shop

This business focuses on repairing vehicles damaged in accidents and restoring them to their original condition. A body shop requires knowledge of car mechanics, bodywork, and painting skills. With the right location and quality service, you can attract customers looking for professional and reliable repairs. Satisfied customers will help build your reputation, leading to steady business and referrals.

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38. Car Hire

Starting car related businesses can be profitable, especially with the growing demand for eco-friendly cars and on-site services. A great automobile business idea could be starting a car hire service. You can offer a variety of cars and vans for people who need temporary transport, like when their car is being repaired, or for long trips. You could also specialize in luxury or premium vehicles.

To attract more customers, offer drivers for hire. Just make sure all drivers have the proper licenses and insurance. With growing interest in eco-friendly options, consider adding electric or hybrid cars to your fleet. This will appeal to environmentally conscious customers and save on fuel costs in the long run.

39. Car Export

Car export is a big market, and if you know about car shipping, it can be a very profitable car related business idea. You can buy cars at auctions and sell them in markets where there is high demand. It’s important to understand government laws, taxes, and customs rules, but the potential for high profits makes it worth considering. Success in this business comes from building strong relationships with buyers and shipping agents.

40. Auto Oil Change

Automotive Business Ideas – Auto Oil Change

You can offer home services like on-site oil changes and basic vehicle maintenance at a time that works for your customers. You can also provide free vehicle inspections to find other needed services and charge customers for them.

41. Car Window Tinting

Tinted films and coatings are applied to car windows to enhance appearance, block UV rays, improve privacy, and reduce heat. Ceramic tinting is a premium option that offers superior insulation and heat rejection. You can run this business either as a mobile service or from a fixed shop location.

This service is in demand year-round, especially in sunny regions. Offering packages and quick turnaround can help attract more customers.

42. Car Finder Service

If you have the right connections, you can earn money by helping car enthusiasts and collectors locate rare and classic cars. Tapping into online forums and social media groups can help you build a strong network in this niche.

With good negotiation skills and knowledge of vintage models, you can even earn a commission or finder’s fee. Building a reputation for trust and reliability can turn this into a profitable side business or full-time venture.

Conclusion

We hope the above list of automobile related business ideas will help you make an informed decision. We will update this list of Automobile and Car-related business ideas as we get more industry information. So stay tuned!

FAQs

What are the top automobile companies in India?

Some of the top automobile business companies in India are:
- Tata Motors Ltd
- Maruti Suzuki India Ltd
- Mahindra Group
- Hero MotoCorp Ltd
- Bajaj Auto Ltd
- Ashok Leyland Ltd
- TVS Motor Company Ltd
- Force Motors Ltd
Which car business is most profitable?

Some of the most profitable car business ideas are:
- Auto Interior Shop
- Lubrication Oil Retail Shop
- Car Wash Business
- Vehicle Licensing Brokerage Service
- Rental and Ride-Sharing Cars
- Car Accessories Store
- Automobile Repair Service
- Driving School
What are some of the common automotive industry jobs?

The automotive industry is expanding with numerous job offerings that a lot of people opt for. Some of the most common automotive industry jobs today are associated with:
- Car rental services
- Vehicle inspection services
- Automobile designing
- Automobile manufacturing
- Automobile selling
- Automobile repairing
- Fleet operating
How is the vehicle industry growing?

The vehicle industry is growing today at a pace that was never seen before. The global sales of the automobile business are reported to be around 67.2 million units in 2022.

Is starting a tow truck business a good idea?

Starting a tow truck business might sound like a good idea, but it is important to learn that a tow truck business can prove to be a big time and money investment for some people. Therefore, it is essential to plan a long-term conversion through the same.

What are some lucrative automotive franchises in India?

If you are wondering about some of the most profitable automotive franchises in India:
- EV Techo Electra Motors
- Mahindra First Choice
- Feynlab
- AAMCO Transmissions and Total Car Care
- EV Motors India
- COZI CARS
- AUTO HERB
- Wheeler Cleaner
How to start automobile business?
- Conduct thorough market research to identify a niche or demand, then create a detailed business plan.
- Obtain necessary licenses, secure funding, and establish supplier relationships before launching your automobile business.
April 21, 2025

Bounce: Making Daily Commute Reliable and Affordable in India

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bounce.

In a country like India, where traffic lights are more often a popping red than a sober green, and where there is more honking than the sound of the breeze, Bounce had come up with one of the coolest ideas of making your daily commute a little less hectic and convenient.

Bounce is one of the modern ventures that rents out scooters to anyone who:

Carries a License and
a cell phone.

This might seem obvious, but what is so exciting about Bounce? Well, read on to know more about the company, how does it work, what is renting scooters and why should we consider it, and more.

Bounce – Company Highlights

Startup Name	Bounce
Headquarters	Bengaluru, India
Sector	Ride Sharing, Mobility, Rental
Founders	Anil G, Varun Agni, Vivekananda Hallekere
Founded	2014
Valuation	$520 Million (2020)
Revenue	$13.36 million (Rs 100 crore) in FY20
Total Funding	$214.2 million
Parent Organization	WickedRide Adventure Services Pvt. Ltd.
Website	bounceshare.com

Bounce – Latest News
About Bounce and How It Works
Bounce – Founders and Team
Bounce – Startup Story | How was Bounce Started?
Bounce – Mission and Vision
Bounce – Name, Tagline and Logo
Why should you Consider Renting scooters?
Bounce – Business and Revenue Model
Bounce – Growth
Bounce – Startup Challenges
Bounce – Funding and Investors
Bounce – Future Plans

Bounce – Latest News

December 3, 2021 – Bounce launches its first e-scooter, Bounce Infinity E1 with replaceable batteries available for lease.

October 7, 2021 – Bounce is all set to acquire 22 Motors in a cash and stock deal, which will likely range between $7-10 mn. With this Bounce looks forward to entering the electric scooter industry.

About Bounce and How It Works

All you need to start with the Bounce services is a mobile phone, because where else would you receive an OTP? An OTP would ensure the team at Bounce that you want to rent one of their scooters and hop on your way. Another interesting service that Bounce provides is the helmet. Carrying that heavy helmet all the way to your grocery store or office is simply a nightmare. Therefore, Bounce provides helmets for the safety of its customers.

If you wish to visit a nearby park, or to a movie at the theatre nearby, and worry too much whether you would get your luck in the parking slot or whether there is enough fuel in your car, Bounce it onto the BOUNCE Scooters around. Bounce does not charge extra for fuel, yes, you heard it right. The payment is upon the distance and time traveled. Fares range begin at ₹ 5/KM & ₹ 0.5/Min.

After completing your ride and reaching your destination you just need to end the trip on the application and keep the scooter in a Bounce Zone, which is available in different corners of the city. You may also opt for the Pick and Drop option on Bounce.

Bounce – Founders and Team

Bounce was founded by Anil G, Varun Agni, Vivekananda Hallekere.

Varun Agni, Anil G and Vvekananda Hallekere, Founders of Bounce (from left to right)

Varun Agni

Varun Agni is known as the Co-founder & Head of Products and Technology at Bounce. Varun Agni studied at the University of Maryland from where he obtained a Master’s degree in Telecommunication after completing his Bachelor’s degree in Engineering from the RV College of Engineering, Bangalore.

Anil G

Anil G is the Co-founder and COO at Bounce. He has spent a significant amount of time (nearly 4 years 4 months), with Bharat Electronics, where he was later promoted to the position of Assistant Manager – Account and Finance. Anil G then became the Finance Head of American Tower after which he co-founded Bounce in 2014.

Vivekananda Hallekere

Vivekananda Hallekere is the Co-founder and CEO of Bounce. He is a Chartered Accountant from the Institute of Chartered Accountants of India, a degree which he obtained after getting his Bcom. He has previously worked as an Audit Assistant with Badari Madhusudhan & Srinivasan, Chartered Accountants. After working a little over 3 years at the previous firm, Hallekere joined BSR & Co. and then went to Suchindra and Vivekananda, where he has served as an Executive and a Partner respectively, before founding Bounce.

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Bounce – Startup Story | How was Bounce Started?

Though Bounce is the name that we know the scooter rental platform by, Bounce wasn’t named thus, nor it was Metro Bikes that was the name of the company. The founding trio founded Wicked Ride as a premium bike rental platform, which later became the parent company of Bounce.

The idea to found Wicked Ride came from a situation when Anil ordered a Royal Enfield and had to wait around 12 months to get the same delivered. This made the founders wonder about the purchase of bikes and the delay that the customers have to experience whenever they go for a high-end bike. They then thought that a premium bike like Hayabusa, Harley Davidson, and the rest cost so much and are even delivered so late that it is better to rent a bike than to buy one.

Eventually, the team started to offer daily commute bikes under the label, “Metro Bikes”, which was later remained to be Bounce, after a beta stage in September 2018.

Bounce – Mission and Vision

“If I was to talk about a vision, I believe we can do over one million rides in a day. If there is any category in mobility that can achieve that kind of scale in India, it is scooters,” says Vivek.

Bounce – Name, Tagline and Logo

The tagline of the company goes as:

“Pickup and drop in all legal parking areas. Bounce anywhere, anytime. Your scooter, Everywhere.”

The Bounce logo is in red and white, which are what can be referred to as the brand colours.

Bounce Logo

Why should you Consider Renting scooters?

Well here are some of the advantages that you can have if you rent a scooter instead of buying a car or a bike:

Saves your pocket: It weighs heavily on your pocket when you consider paying an EMI every month for your new 2 wheeler or 4 wheeler. Imagine having to pay EMIs for your house, laptop, air condition, latest microwave, dishwasher, washing machine, and more. Yes, the generation today is of the opinion that they simply need these things for survival. However, these monthly payments definitely take a toll on the finances at the end of the month. Higher so if you have to repay your education loan. So, where would you hope to save your money? Is buying a new car or a bike the best option now? Can it wait? If your answer is No to the first and a Yes to the latter, you should definitely try your hands on the rental service that Bounce provides.
Parking your cars can be a real headache: If you live in a metropolitan city like Bangalore, Mumbai, Delhi, Chennai, or Kolkata, you would soon realize there are more than 15 lakhs of vehicles on the road on a single day. So, where would you park your own vehicle and how much would the parking tickets cost per hour? For cities like Bangalore and Mumbai, the parking tickets range up to Rs 50-70/hour. The parking areas except in the malls, which are recently planned and developed, do not suffice more than 100-150 vehicles. Therefore, sometimes it could be a real dilemma to have the perfect spot to park. With Bounce, you do not need to worry about parking. You may complete your ride and keep it in a safe Bounce zone so that someone else can hop into the scooter that you rode minutes ago.

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Environment-friendly: Have you read the concept about mass transit and re-use? Well, the developers at Bounce, aims to Reuse and Recycle the transport system so that with the limited number of vehicles more people can use it in turns. With fewer vehicles that radiate carbon dioxide, sulfur dioxide, and nitrous dioxide in the environment, having a rented scooter that helps you travel and emits less smoke, thereby causing less harm to the environment, is definitely a WIN-WIN! The United Nations and WHO also stress a lot on the deterioration of physical health due to the harmful smoke being emitted from the vehicles. With a reduction in the frequency that you use your scooters, it will also significantly cut costs and save the time that you might otherwise spend in the washing and servicing of your vehicles each month. Therefore, you would be doing a favor to your body and mind.
Safety factor: Whether you are a woman or a man, traveling with an unknown person might seem scary on a cab. We all know about the different challenges that occur in the daily lives of workers who return late, especially for women. If you know how to use a scooter, Bounce may be the best option to ensure safety. You can ride anytime anywhere without having to rely on another person.

Bounce – Business and Revenue Model

Bounce is a 2 wheeler rental platform based out of Bengaluru, India. It is currently the most affordable bike-rental platform that charges Rs 5 per kilometer and Rs 0.5 per minute. This definitely makes it really cost-effective as a commute option. When considered, Bounce’s rates are even lesser than that of an autorickshaw.

According to the pricing model of the company, the cost of petrol is estimated at Rs 1.75 – Rs 2 per km and that of the maintenance can be summed up at Rs 1.5 per km. This then becomes over Rs 4 per km. Therefore, if any other company charges anything above Rs 4, then that turns into profit for them.

However, the team is looking to further reduce their cost by the electric scooters, the first of which was Bounce Infinity E1, which was rolled out on December 2, 2021. The E1 models of the Infinity range of scooters come with replaceable batteries and will be available for lease soon. These scooters will significantly contribute to maximizing the profits of Bounce, pulling down the overall price to Rs 0.5 per km. This shall make them simply put a charge of Rs 3 per kilometer and will still allow Bounce to make money out of it.

Bounce – Growth

Bounce:growth highlights are:

It has traveled 180 million km as of March 2024
It has traveled 32 million rides as of March 2024
It has traveled 30 million EV rides km as of March 2024
It has traveled 5.1 million EV rides as of March 2024
It has saved 1,250 metric tonnes of CO2 as of March 2024
5,365,929 accounts have been signed up as of March 2024
It has clocked 2.1 crore+ km in 6 months as of March 2024
The company has swapped 10 lakh+ batteries across 200+ stations as of March 2024

Financials

Bounce Financials

Bounce Financials	FY22	FY23
Operating Revenue	Rs 15 crore	Rs 91 crore
Total Expenses	Rs 277 crore	Rs 297 crore
Profit/Loss	Loss of Rs 243 crore	Loss of Rs 197 crore

EBITDA

EBITDA Margin	FY22	FY23
Expense/₹ of Op Revenue	-524%	-142%
ROCE	Rs 18.47	Rs 3.26
Profit/Loss	-60%	-82%

Bounce – Startup Challenges

“The true fundamental mobility is only accessible to a privileged few”, says Bounce founder Vivekananda, and “Bounce is trying to change that in a significant way”, added he, which is quite challenging to be sure.

Bounce – Funding and Investors

Bounce has raised around $214.2 mn over 9 funding rounds till date.

Date	Transaction Name	Money Raised	Lead Investors
March 3, 2020	Debt Financing	$6.5 mn	InnoVen Capital
Jan 9, 2020	Series D	$105 mn	Accel India, B Capital Group
July 3, 2019	Debt Financing	$1.32 mn	Navi Technologies
June 17, 2019	Series C	$72 mn	B Capital Group
April 22, 2019	Debt Financing	$3 mn	InnoVen Capital
Mar 29, 2019	Debt Financing	$4 mn	Navi Technologies
Jan 21, 2019	Series B	$288.28 mn	Accel Partners, Sequoia Capital, Chiratae ventures
Sep 25, 2018	Debt Financing	$3 mn	InnoVen Capital
Aug 8, 2018	Series A	$12.2 mn	Sequoia Capital

There are currently 7 lead investors backing Bounce.

Bounce – Future Plans

The future plans of Bounce are associated with bringing the company’s financials towards profit, increasing the revenues, and spreading its areas of operation. The company launched its first electric scooter Infinity E1, which is expected to help the company improve its revenues because it brings swappable batteries to the market. These swappable batteries have brought down the market cost of the Bounce scooter by around Rs 36,000.

Conclusion

Bounce is a dock-less two-wheeler ride-sharing solution, on a mission to make daily commute reliable, affordable, and convenient in India. If you are willing to travel with your friends or just commute to your workplace every day with the most economical rates (ride fares as low as ₹5/km + ₹0.5/min), try and grab the scooters and pave your own way. Also, it’s fun to enjoy life by doing everything you want on a low budget, after all, saving goes a long way.

Bounce – FAQs

What is Bounce?

Bounce is a 2-wheeler lending platform aiming to redefine daily commute with its smart, affordable, and effective mobility solution founded in 2014 in Bengaluru.

Who are the founders or owners of Bounce?

Bounce has been founded by the trio – Vivekananda Hallekere, Anil G, and Varun Agni.

How does Bounce app work?

If you are planning to book a ride via Bounce, you first need to help the app detect your location with the help of the location services of your mobile devices. You will then be having a scooter/bike booked by the app. You will then be able to use the scooter to drive to your destination. After you complete your ride, you can simply end your trip and make the payment.

February 28, 2022

Droom Business Model | How does Droom make Money?

The automobile business is one of the world’s fastest expanding and evergreen industries, particularly in India, where it plays a significant role in the country’s economic growth. Customers who are enthusiastic about cars and bikes will gain most from the industry’s perception of various automobiles culture of the industry. Droom is an online marketplace in India where you can buy and sell new and used cars. Sandeep Aggarwal established Droom in 2014. Droom provides a large variety of automobile categories and also other all connected services such as warranty, insurance, finance.

A variety of elements influence a customer’s decision-making process when acquiring a vehicle, including price, performance, mileage, and vehicle ratings and reviews. Customers look for easy online platforms for buying and selling automobiles as the use of the internet and technology for activities such as shopping grows.

Droom is a renowned autosite that provides an online platform for the vehicle industry. This is a digital automobile platform that employs technology to facilitate end-to-end vehicle sales and purchases from the vendor to the buyer. Droom’s broad and thorough platform allows users to buy or sell a variety of vehicles, from bicycles to aeroplanes. Droom is the largest online automobile platform in India for buying both used and new vehicles, and is also the fourth largest E-commerce site, with an 80% market share of India’s online automobile transactions.

About Droom
Business Model of Droom
How does Droom Make Money?
Competitors of Droom
FAQ

About Droom

Droom’s business began in Delhi as an online marketplace for old vehicles, but after three months, it expanded to include two-wheelers as well. The brand spread its services across 100 cities within a year. After another six months, the company began offering services such as roadside assistance, warranty, and insurance. They also expanded their services to include seaways, planes, bicycles, and other vehicles.

Business Model of Droom

Droom’s Business Model

Droom’s tenacious business model was important in its growth and success. Let me first define what the term “business model” means before examining Droom’s business plan.

A business model is a form in which an organization is built, that supports the practicability of a product or a company and portrays how an organization operates and goes forward to achieve its aim. As a result, a business model encompasses all of an organization’s operations and regulations.

Droom’s business model is divided into four categories: business to consumer, customer to customer, customer to the business, and business to business. The business to consumer model accounts for the majority of its revenue (approx. 88%), with the customer to business and customer to customer models contributing 10%, and the business to business model accounts for the remaining 2%.

Value Proposition of Droom

A value proposition is a value that a firm claims to deliver to its consumers, and customers prefer to buy their products or services based on that value. Droom’s proposition of value is unique, consisting of pricing, trust, and transparency. It provides buyers with a low cost and large selection, while sellers have access to a large number of online shoppers, a full range of e-commerce services, and so on, allowing them to manage their online store at Droom.

Droom has become the first car gateway worldwide to house the entire ecosystem of the automotive, with additional elements such as price, finance, history, tools, and marketplace.

Droom provides its customers with a variety of ecosystem products and services which are mostly technology driven by combining, data science and artificial intelligence such as using the “ECO App” for getting vehicles’ inspection reports. It also offers purchasers a full circle trust score to verify that the sellers with whom they are engaging can be trusted.

Droom launched a pricing system for automobiles called Orange book value (OBV). It is the first company to introduce this feature in India. This assists dealers and consumers in determining the fair market price of automobiles. This is data-driven and unbiased. Consumers can also use this tool to see if a vehicle is available on the market. It also has Droom discovery, Droom assists, and Droom credit to help buyers and sellers.

Division of Customers in Droom

Droom’s target market is online consumers and internet users. In a larger sense, the company’s customer sector is classified into four categories: Buyers, Sellers, Dealers, Enterprises.

Droom has created four marketplace types to ensure harmonious and smooth buying and selling operations. It offers a variety of purchasing choices to meet the needs of each buyer, which creates a major trust factor.

Droom strives to be incredibly transparent. It allows sellers to upload an unlimited no. of listings and promote to a large audience on the internet, and it allows sellers to sell both used and new vehicles.

Droom offers dealers self-service accounts, such as StoreManager. Dealers can use this to run and manage their internet company from anywhere at any time.

Droom’s customers also include businesses involved in the automobile industry, it provides vertical enterprise solutions. It also offers a variety of effective advertising options.

Important Resources of Droom

Droom uses technologies such as AI, Machine Learning, Data Science, and Big Data in its core services such as customer assistance and the development of various tools such as OBV, and so on. These are the key resources of Droom. Labs of Droom are dedicated to using world-class technology apps to provide excellent user experience and user satisfaction.

The company has a customer-centred approach and its trained and talented team of officials reach out to buyers and sellers helping the organization reach a certain level of growth.

Client Relations with Droom

Droom focuses on establishing trustworthy and strong client relationships and strives to provide excellent customer support and management, that is its assistant tool: Droom Assist. This tool helps buyers and sellers with guidance and consultation services. It also helps in transactions of its customers by making them easy and transparent. Droom improves its relationships with consumers by providing security to their funds with the use of easily refundable tokens.

Major Activities of Droom

Droom encourages its services and features through marketing and promotional activities on several social media platforms such as Facebook, Linkedin, etc. It also undertakes researches at its AI labs to develop improvements that would enhance customer satisfaction.

How does Droom Make Money?

Droom mainly has four sources to earn revenue that are, Service fees, Premium tools, Subscription, and Advertisements.

The service fee is the main source of revenue, and this is charged on every successful transaction on the platform. This varies according to the vehicle type.

The subscription plan is offered to various big auto dealers, and the company provides them with online products and services.

Its premium tools include OBV, Droom credit, etc. Droom also earns a lump of money from advertisements as it advertises different auto brands on its platform. This also helps in doubling traffic on the platform.

Competitors of Droom

Droom faces major competition from companies such as Car24, CarDekho, OLX, and Quickr. Droom has several advantages over its competitors such as, it follows all the models of business and it is very efficient for buyers and sellers to get on the platform and use its services and provides an end-to-end service.

Conclusion

Recapitulating, Droom operates on a Business model, a plan that is well-integrated with technological advancements and a progressive model. It gives details to distinctive marketing activities. In the future, when automotive sales are expected to skyrocket, Droom will be facing tough competition, even though it has a big advantage overall.

FAQs

What does Droom Company do?

Droom is India’s first automobile e-commerce platform that allows you to buy and sell automobiles online.

How does Droom make Money?

Droom mainly has four sources to earn money that are, Service fees, Premium tools, Subscription, and Advertisements.

Who is the owner of Droom?

Sandeep Aggarwal is the founder of Droom.

December 31, 2021

TVS Motor- India’s Multinational Two-wheeler Company

The scenario of public transport in India was not this better always. The middle class had no other option than to wait endlessly for boarding crowded buses. This is the time when mopeds were introduced to the Indian market, and mopeds soon won the hearts of the Indian middle class. Talking about mopeds, one name that we can never fail to mention is TVS. TVS launched India’s first two-seater 50cc moped in 1980, which soon became a part of many Indian households. TVS is still upholding its legacy and is still considered a trusted name in the two-wheeler segment. Here is more on the journey of TVS.

TVS Motor- Company Highlights

Startup Name	TVS Motor Company Limited
Parent	Sundaram – Clayton Limited
Headquarters	Chennai, Tamil Nadu, India
Industry	Automotive
Founders	T. V. Sundaram Iyengar
Founded	1978
Products	Two-wheeler, Three-wheeler, Automobile parts
Current CEO	K. N. Radhakrishnan
Website	www.tvsmotor.com

TVS Motor – About
TVS Motor – Industry
TVS Motor – Founders and Team
TVS Motor – Startup Story
TVS Motor – Mission and Vision
TVS Motor – Logo, Slogan, and Tagline
TVS Motor – Competitive Force Model
TVS Motor – Employees
TVS Motor – Challenges Faced
TVS Motor – Investments
TVS Motor – Mergers and Acquisitions
TVS Motor – Subsidiaries
TVS Motor – Growth
TVS Motor – Competitors
TVS Motor – Awards and Achievements
TVS Motor – Future Plans
TVS Motor – FAQs

TVS Motor- About

Indian multinational automobile manufacturer, TVS Motor Company (TVS) is located in Chennai, India. TVS is named after its founder Thirukkurungudi Vengaram Sundaram Iyengar. Motorcycles, scooters, mopeds, and 3-wheelers, as well as associated replacement parts and accessories, are the primary products of the firm. With exports to over 60 countries, TVS Motor Company is also India’s fourth-biggest two-wheeler manufacturer after Hero Moto Corp, Honda two-wheelers, and Bajaj Motors. In terms of export, TVS Motor is India’s second-largest exporter of two-wheelers.

Automotive vehicles and Parts, Automotive Accessories, and TVS Financial Services & Others are the major operating divisions of TVS motors. The Automotive vehicles and components segment is where the majority of the company’s income is generated. TVS Motor Company is the largest firm of TVS Group both in terms of size and turnover.

TVS Motor – Industry

In India, the automotive sector is one of the most rapidly developing sectors. India isn’t known for being a simple market, but perseverance always pays off. India produced 26.36 million cars in Fiscal Year 2020.

Passenger cars and 2-wheelers accounted for 80.8 percent and 12.9 percent of the Indian automobile market share, respectively, with over 20.1 million vehicles sold in FY20. Small and midsized automobiles are the most popular passenger vehicles.

In all, India exported 4.77 million cars in FY20, representing a 6.94 percent CAGR from FY16 to FY20. Two-wheelers accounted for 73.9 percent of all vehicles shipped, with passenger vehicles accounting for 14.2percent, 3-wheelers accounting for 10.5%, and commercial vehicles accounting for 1.3 percent.

TVS Motor – Founders and Team

T. V. Sundaram Iyengar established T. V. Sundram Iyengar & Sons (TVS), a transportation firm with a huge fleet of trucks and buses, in 1911.

T.V. Sundaram Iyengar

Thirukkurungudi Vengaram Sundram Iyengar was an Indian businessman and pioneer in the car industry. T. V. Sundram Iyengar & Sons, a bus firm he started in 1911, eventually moved into automotive manufacture and became the parent company of the TVS Group, India’s largest commercial empire.

TVS Motor – Startup Story

T.V. Sundaram Iyengar is the founder of TVS Group. He began his career as a lawyer and later went on to work in the Railways and in a bank. Sundaram Iyengar however was more inclined towards entrepreneurship, and in 1911 he left his job to form TV Sundaram Iyengar and Sons, a Bus Service provider in Madurai. Till TV Sundaram Iyengar’s death in 1955, the company operated buses and lorries by the name of Southern Roadways Limited. TVS Motor, the flagship company of TVS Group was launched by TV Sundaram Iyengar’s Son T.S. Doraiswamy in 1978.

In 1980, India’s first two-seater moped, the TVS 50, rolled out of the factory in Hosur, Tamil Nadu. Sundaram Clayton Ltd and Suzuki Motor Corporation formed a joint venture in 1987 as a consequence of a technological partnership with the Japanese car giant Suzuki Ltd. Motorcycles were first produced commercially in 1989.

Sundaram Clayton was incorporated in 1962 as a joint venture between Clayton Dewandre Holdings and T.V. Sundaram Iyengar & Sons Ltd. It produced brakes, exhausts, compressors, and other automobile components. Sundaram Clayton is also the holding company of TVS Motor.

TVS Group has since then ventured into many businesses and forged tied with many organizations. Axel India Limited, a joint venture between Sundaram Finance and Dana Holding Corporation, USA produces Axel Housings. Brakes India Limited was formed in 1962 as a joint venture between TV Sundram Iyengar and Sons Ltd., and Lucas Industries Ltd.UK. for manufacturing braking equipment. TVS is also into the manufacturing of Motor parts and accessories, Electronic Ignition Systems, bus bodies, rubber products, and even textile.

TVS Motor- Mission and Vision

TVS Motor’s vision statement says, “We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers, and suppliers.”

TVS Motor – Logo, Slogan, and Tagline

TVS is the abbreviation for Thirukkurungudi Vengaram Sundaram(TVS Group Founder). The company’s professionalism and power are symbolized by the lettering’s blue hue in the company logo. A red-hued jumping horse serves as the TVS logo. The horse’s silhouette is heading right, into the future, and represents the brand’s growth and velocity.

Company Logo of TVS

TVS’ tagline says, “Inspiration in Motion.”

TVS Motor – Competitive Force Model

The following is the analysis of the TVS competitive force model:

Supplier Power – Although TVS has long been a popular provider for low-income clients in the two-wheeler industry, we will examine the suppliers’ influence in this case. The TVS supplier market is very fragmented, and the possibility of backward integration is also strong, limiting the suppliers’ strength. TVS works with a number of local vendors to procure spares and components for its cars. The arrival of numerous new small-scale manufacturers has also aided big vehicle manufacturers such as TVS in obtaining highly competitive prices for their spares and parts. This plainly demonstrates the supplier’s poor power.

Buyer Power: Buyers’ power is greater in the two-wheeler sector due to the wide range of products and brands offered. Today’s buyers are choosy and particular about what they want for their money. They are seeking a brand that offers better prices and technology, which has eroded consumer loyalty for any company today and is TVS’s greatest danger.

The threat of Replacements: When compared to other factors, the threat of substitutes is rather modest, since the market appears to be growing and maturing every day. However, when we looked farther down the road, we could see danger from rapidly rising gasoline prices, which may force buyers to convert to more fuel-efficient diesel vehicles. Growing environmental concerns have also resulted in the introduction of bicycles and battery-powered two-wheelers, which might pose a challenge to TVS in the future.

TVS Motor – Employees

T. V. Sundaram Iyengar – Founder
Manu Saxena – VP Business Planning
K Gopaladesikan – CFO
Rajesh Narasimhan – CEO
Lakshmi Venu – Joint Managing Director & Non-executive director
TG Dhandapani – Chief Information Officer

TVS Motor- Challenges Faced

As of July 2020, Due to a shortage of trained labor, TVS Motor Company – one of the top manufacturers of motorcycles and scooters – was experiencing delays in the delivery of replacement parts and overall manufacturing operations.

Following the lifting of the lockdown in May, most manufacturers are attempting to ramp up output in order to meet demand. However, factors such as a spike in Covid-19 cases and a lack of personnel have hampered automakers’ capacity to boost car manufacturing.

According to the Society of Automobile Manufacturers, due to the negative impact of the Covid-19-induced economic downturn, car sales across all categories might drop by more than 25% in FY 21. This followed a decrease of 18 percent in domestic sales in FY 20.

TVS Motor – Investments

Date	Organization Name	Round	Amount
Sep 3, 2020	Ultraviolette Automotive	Series B	₹300M
May 9, 2019	TagBox	Series A	$3.9M
Apr 29, 2019	Altizon Systems	Series A	$7M
Aug 15, 2018	Ultraviolette Automotive	Series A	₹60M
Dec 8, 2017	Ultraviolette Automotive	Corporate Round	–
Aug 14, 2017	Rentongo.com	Funding Round	₹15M

TVS Motor – Mergers and Acquisitions

Acquiree Name	About Acquiree	Date	Amount
EGO Movement	Swiss Company EGO Movement offers innovative mobility solutions like e-bikes & e-scooters	September 17,2021	Undisclosed
Intellicar Telematics	Intellicar Telematics promotes shared mobility to reduce traffic congestion and emissions.	Dec 1, 2020	₹150M
Norton Motorcycles	Norton Motorcycles (UK) Ltd manufacturers motorcycles in the UK for world wide retail.	Apr 19, 2020	£16M

TVS Motor – Subsidiaries

TVS Motor Subsidiaries include –

Norton Motorcycle Company
TVS Housing Limited
TVS Motor(Singapore) Pte. Ltd.
TVS Motor Services Limited
Intellicar Telematics Private Limited
PT. TVS Motor Company Indonesia
Sundaram Auto Components Ltd.
TVS Motor Co. (Europe) B.V.

TVS Motor – Growth

On Monday, TVS Motor Company reported that it sold 278,855 automobiles in July 2021, an increase of 10% over the same month the previous year. In the month of July 2020, the indigenous automaker sold 252,744 vehicles.

Not only has the brand seen an increase in domestic sales, but it has also seen an increase in international sales. In July 2021, it claimed to have shipped 103,133 automobiles, increasing 65 percent from the same month the previous year. In July 2020, it exported 62,389 vehicles. With 87,559 units delivered in July 2021, TVS saw a 62 percent increase in exports in the two-wheeler sector alone. It exported 54,141 two-wheelers to foreign markets in July of the previous year.

According to the automaker, demand in the export market is still strong, and container availability is increasing compared to the previous few months when shipping was disrupted. In the next months, TVS anticipates a further increase in container availability.

TVS Motor- Competitors

Bajaj Auto, Hero MotoCorp, Yamaha Motor, Suzuki Motor Corporation, Ather Energy, Honda, Royal Enfield, Kymco, Piaggio & C. SpA, and Piaggio & C. SpA are among the top ten competitors of TVS Motor Company.

TVS Motor – Awards and Achievements

Most recent awards and achievements are:-

Bike Awards – 2019 – Two-wheeler manufacturer of the year
Indian Motorcycle Of The Year – 2017
TVS Motor has been awarded Highest in Customer Satisfaction by J.D. Power Asia Pacific Awards for 2018.
TVS Scooty Zest 110 is awarded the Most Appealing Executive Scooter by J.D.Power Asia Pacific Awards for 2016.
TVS Motor Company was named the Two Wheeler Manufacturer of the Year by NDTV Car and Bike Awards 2015.
TVS is India’s Most Trusted Brand in the Two Wheeler Category
TVS Apache RTR180 is the Most Appealing Premium Motorcycle as awarded by J.D.Power Asia Pacific Awards for 2018.
TVS StaR City + is awarded the highest-ranked Economy Motorcycle by J.D.Power Asia Pacific Awards for 2018.

TVS Motor – Future Plans

While TVS Motor Company has already begun manufacturing and selling their new electric scooter, the iQube, in a few locations, the next 24 months are expected to witness exponential development, with a whole new variety of electric vehicles due to reach the market under the new vertical. The vehicles will most likely be two and three-wheelers with power outputs ranging from 5 to 25 kW. However, for the time being, the brand’s electric car division will work alongside its ICE vehicle division.

Speaking on his future plans, Sudarshan Venu who leads the new strategy says “We want to scale up the TVS electric experience pan India, and it is a space where we would like to play a leading role. We’ve quietly worked on EVs for the last one decade. It is a huge focus area for us as we advance. We are embracing this future; we are investing in it and are excited.”

For the time being, though, it’s probable that the company is searching for partnerships to help them expand its charging network and satisfy consumer demands. In addition, the company has built a new EV plant that will be scalable to meet demand and is investigating the possibility of managing crucial backend production of batteries and other vital elements in-house.

TVS Motor – FAQs

Which country is TVS Motor based in?

TVS Motor is an Indian automotive company.

Who founded TVS Motor?

T. V. Sundaram Iyengar established TVS, a transportation firm with a huge fleet of trucks and buses, in 1911. Later

When was TVS Motor founded?

TVS Motor was started in 1978 by T. V. Sundaram Iyengar’s son T.S. Doraiswamy

Which companies do TVS Motor compete with?

Bajaj Auto, Hero MotoCorp, Yamaha Motor, Suzuki Motor Corporation, Ather Energy, Honda, Royal Enfield, Kymco, Piaggio & C. SpA, and Piaggio & C. SpA are among the top ten rivals of TVS Motor.

November 10, 2021

Mini Case Study of Porsche: The Real Luxury Cars
Porsche’s brand name indicates high-quality and expensive cars. Porsche entered the market and positioned itself as an innovative automobile manufacturer. It is specialized in the manufacturing of sports cars, sedans and SUVs. A typical Porsche customer will be wealthy and adventurous.

The Story of Porsche

Company Highlights

Company Porsche

Headquarters Stuttgart, Germany

Industry Automotive

Founders Ferdinand Porsche

Founded 1931

Website www.porsche.com

Porsche still keeps its brand value in the automobile industry. It indicates the management strategies that they adopted over the years. Porsche offers quality customer services. The loyalty of Porsche among customers allowed them to make important decisions in business operations. It made Porsche a unique automotive brand in the world.

Porsche – Latest News
Porsche – Current Situation in the Market
Porsche – History
Porsche – SWOT Analysis
Porsche – Products
Porsche – Car Price
Porsche – Conclusion
Porsche – FAQs

Porsche – Latest News

24 September 2021 – Porsche is planning to stop selling the combustion-engine Macan model by 2024. However, it is planning to develop 718 Cayman, Boxster electric vehicles by 2025.

23 September 2021 – Porsche gave a sneak preview of the next generation of electric motors with the mission R concept. The car giant will turn its 718 lineups fully electric by 2025 and its design has been previewed by the mission R concept car.

Porsche – Current Situation in the Market

Porsche India’s sales grow 52 per cent in first-quarter 2021, luxury automaker records best quarterly figures in 7 years. US retail deliveries in the first three months of 2021 totalled 17,368 up 44.8 per cent from the same period a year earlier. In the first quarter of 2020, Porsche delivered 53,125 cars. Deliveries fell 5% compared to 2019 due to the Covid-19 crisis. The Cayenne is the most outsold model in the first quarter of 2020 and the Porsche 911 in the year 2021. It has 18,417 deliveries. Macan took the 2nd position with 15,547 deliveries.

The Porsche 911 model series has 8,482 deliveries. It also has 16% increases when compared to the same period in the last year. Taycan is the first all-electric sports car of Porsche. It reached the market in late 2019. Taycan has 1,391 deliveries in the first quarter of 2020. In the first quarter of 2020, 14,098 Porsche cars were delivered to Chinese customers.

China became the top market of Porsche with the most number of deliveries. The United States bagged the second position with 11,994 deliveries. In Germany, Porsche delivered 5,214 cars to customers. In the European market, a total of 16,787 vehicles was delivered. A total of 22,031 vehicles were delivered in the Asia-Pacific, Africa, and the Middle East regions.

Porsche – History

Ferdinand Porsche founded the company in 1931 with main offices in the centre of Stuttgart, Germany. Initially, the company offered motor vehicle development work and consulting, but didn’t build any car under its own name. One of the first assignments the new company received was from the German government to design a car for the people; that is, a Volkswagen. This resulted in the Volkswagen Beetle, one of the most successful car designs of all time. The Porsche 64 was developed in 1939 using many components from the Beetle.

On 15 December 1945, Ferdinand was arrested for war crimes. During his 20-month imprisonment, Ferdinand Porsche’s son, Ferry Porsche, decided to build his own car, because he could not find an existing one that he wanted to buy. He also had to steer the company through some of its most difficult days until his father’s release in August 1947. The first model of what was to become the 356 were built in a small sawmill in Gmünd, Austria. The prototype car was shown to German auto dealers, and when pre-orders reached a set threshold, production (with the aluminium body) was begun by Porsche Konstruktionen GesmbH, founded by Ferry and Louise.

Ferdinand Porsche developed his sports car prototype in March 1948. At the end of the year, he started a small-scale production with the help of Swiss financiers. Ferdinand died in 1951. After that Ferry officially took in-charge of the company. Porsche went through a financial crisis in 2008. Because of this, it was sold to Volkswagen.

Porsche – SWOT Analysis

Strengths of Porsche

The strength of a company is what makes it stand alone in the crowd. Some of the strengths of Porsche are:
- Reputation and Brand Image: Porsche developed a strong brand name which is one of their main strengths. The company has worked hard since its inception to ensure that all of its products have the highest quality. It is known for its heritage sports and luxury cars along with the automotive representation. The cars are preferred by high-end customers not only because of the price range but the machine power as well.
- Brand Extension: Porsche offers 6 car models in India, including 2 cars in the SUV category, 1 car in the Sedan category, 3 cars in the Coupe category. The number of variations they offer makes them the brand with the highest brand extension opportunities.
- Sports Base: Porsche is famous for its sports cars, like the 911. The 911 is a world-known machine that is on sale for the longest time because of the machine it consists of. Their base in the motor racing world is the strongest out of all the other brands because of the quality of the products they use.
- Loyalty: Porsche’s biggest strength is its strong and loyal fan base. Apart from being a brand for high-end customers or luxury-based cars, Porsche is in talks with the simplest of minds too. The loyalty base is very high which keeps the brands’ position on top always.
- Interior: The interior of the vehicle is comfortable. Also, Porsche has a traditional style. It provides high technical and visual standards. Although people called the company the luxury market, it was flexible to respond to changes in the market. The company has developed some of the most successful SUVs on the market.
- Research & Development: The company is strong in research and development. Initially, it invested heavily in the research. As a result, the company was able to become a market leader in many areas. The history of the company shows a commitment to quality and continuous improvement.
Weaknesses of Porsche
- Expensive for Middle Class: The company has mainly focused on the production of luxury vehicles. This gave a higher price to all products. It was expensive for ordinary consumers. Many consumers cannot afford the car because they sell it at high prices. Ordinary consumers view the product as a luxury item. So before they make the decision to buy a Porsche car, they will give precedence to other vehicles.
- Vehicle Size: Most of Porsche’s cars are small. So they aren’t suitable for all operations. And also most of the assembling processes are done in Finland instead of Germany. The company uses a Japanese transmission system in its vehicles which are considered a weakness of Porsche.
Opportunities of Porsche
- Entering a new market: The development of electric and hybrid cars will make good opportunities for the company. The company already manufactured an electric car named “Porsche Taycan” in 2019. The development of automatic and intelligent cars is another option. Entering a new market will create more opportunities.
- Technology Driven: Technology has enabled manufacturers to make smart products. It allows car manufacturers to add more options to their cars. These features can help to prevent accidents or reduce the impact of accidents. It is a great opportunity to reach new markets. Porsche has the potential to expand its presence in emerging markets.
Threats of Porsche

Threats are something that can harm the company’s reputation or market value. Some of the threats for Porsche are:
- Government Policies: Government policies in some countries might result in a restriction for the selling or running of Porsche Cars. So, fixing their issues while they manage the policies is the better option for the company.
- Recession: Increase in the recession has led to a decrease in the number of people being able to afford such high-range cars produced by Porsche. Launching cars that can be purchased by the greater mass is another solution to the threat of losing customers.
- Competition: With the increasing competition in the market and their biggest competitors being “Tesla”, they need to come up with better products for their existing customer base.
Porsche – Products

Porsche has focused on producing sports cars since its inception. It started with the manufacturing of the Porsche 356 based on the Volkswagen Beetle design. Porsche built a car named “Porsche 911” in 1964. It was outsold well and loved by everyone. After the success of 911, Porsche introduced 912, 924 and 928, etc. They continued the manufacturing of new sports cars in the market.

Porsche 911 (1964) model

The company presented a new model named “Boxster” in 1996. This was the first vehicle of Porsche that was designed as a roadster. After that, Porsche decided to manufacture other types of vehicles. It started with the manufacturing of an SUV. They manufactured an SUV named “Cayenne” in 2002. It was a luxury crossover SUV. It outsold more than the early models.

They produced a model named “Carrera GT” in 2003. It has 8th position on the top sports cars of all time. They introduced Porsche Cayman in 2005. It was derived from 2^nd and 3^rd generation Boxter. They presented the Panamera sedan in 2009. It was their first four-door sedan.

The Cayenne and Panamera models helped to expand the target market of the company. Both models attracted many female consumers who want the Porsche experience. In 2013, they introduced a model named “Porsche 918 Spyder”. It was a mid-engine plug-in hybrid supercar. In 2014, they manufactured a five-door luxury crossover SUV named “Porsche Macan”.

In 2019, they released an electric vehicle named “Porsche Taycan”. The company has invested mainly in development and research to ensure all qualities. The models of Porsche were reliable and innovative. Also, it is one of the most luxurious brands in the world.

Porsche – Car Price

Porsche is a luxury car manufacturer serving specific customers. Porsche conducted a market study in 1946 to determine if consumers were willing to buy an expensive sports car. Since then, high expensive cars have been the focus of the company.

Porsche continues to build high-quality and expensive cars for the people who are ready to pay for the brand name. Macan is the cheapest model of Porsche starts at Rs 69.98 Lakh and 911 is the most expensive model that starts at Rs 1.69 Crore.

Porsche 911 is the most expensive model of Porsche.

Porsche – Conclusion

Porsche is a luxury car maker with high performance and the company focuses on continuous improvement of quality through technological advancement to maintain and improve the brand’s prestige. Having said that, the company maintains a focus on niche market segments and producing current models.

Porsche – FAQs

Why is Porsche so popular?

When it comes to luxury vehicles or sports cars, Porsche beats all other brands. It is popular because of its luxury, good driving experience, usability, and customer loyalty. It is built to be as good as they possibly can make it.

Is Porsche the best car company?

Porsche are incredible and reliable german cars. It shows the status and peak performance. It makes great cars that are well built, look good and drive well.

Is Porsche better than Ferrari?

Both are incredible machines but Ferrari is faster in speed, more luxurious and more expensive. Having said that, Porsche is more reliable, practical and has lower maintenance costs.

Why is Porsche so expensive?

The technical answer can be because of awesome performance, high quality, incredible driving experience, etc. but apart from that customer’s willingness to pay lets the company produces expensive cars.
September 26, 2021

Company	Porsche
Headquarters	Stuttgart, Germany
Industry	Automotive
Founders	Ferdinand Porsche
Founded	1931
Website	www.porsche.com

Drivezy – Self-driven Cars at the Most Affordable Prices!

When it comes to automobiles, millennials today do not believe in ownership and maintenance of their cars and bikes. They believe in renting, using, enjoying, and being merry! Exploiting this insight merely on its merit, Ashwarya Pratap Singh, Hemant Kumar Sah, Abhishek Mahajan, Vasant Verma, and Amit Sahu started Drivezy in the year 2015.

Drivezy (formerly JustRide) is India’s largest marketplace for car and two-wheeler sharing. Through Drivezy, travelers can book scooters, motorcycles and cars from people living around them.

Drivezy – Company Highlights

Startup Name	Drivezy
Headquarter	Bengaluru, India
Sector	Automotive ecommerce, Rental
Founders	Abhishek Mahajan, Amit Sahu, Ashwarya Pratap Singh, Hemant Kumar Sah, Vasant Verma
Founded	April 2015
Parent Organization	Drivezy India Travels Private Limited
Website	drivezy.com
Contact	support@drivezy.com

About Drivezy and How it Works
Founders of Drivezy and team
How was Drivezy Started?
Drivezy – Startup Launch
Drivezy – Business Model and Revenue Model
Drivezy – Startup Challenges
Drivezy – Competitors
Drivezy – Funding and Investors
Drivezy – Growth
Drivezy – Future Plans

About Drivezy and How it Works

All in all, Drivezy is a car rental platform. Car owners can list their vehicles on Drivezy when they are not using it and the customers can rent it whenever they want to. It offers the following features to the users:

Bookings can be done on the website or from the mobile application.
18+ is the legal age to book bikes and cars on Drivezy.
The users can book the vehicles on an hourly, daily, weekly basis. They also have the option of fuel or no fuel vehicle bookings.
The security deposit on Drivezy is minimal. It can range from INR 0 to INR 999.
Drivezy provides its customers with home pickup service.
Drivezy releases instant payments to the car owners and refunds to the consumers in the given case.

Founders of Drivezy and team

The Drivezy founders are Abhishek Mahajan, Amit Sahu, Ashwarya Pratap Singh, Hemant Kumar Sah, and Vasant Verma.

Ashwarya Pratap Singh, Co-founder and CEO of Drivezy – Ashwarya is a graduate in Electronics and Communication Engineering. Also an alumnus of Y Combinator batch of 2016 and the first batch of Google Launchpad. He served as a mentor at Launchpad during his post-Graduation.
Hemant Kumar, Co-founder of Drivezy – Before launching Drivezy, Kumar was an application developer at Service Now and a senior consultant at Oracle India before that. Kumar has graduated in B.tech from MNNIT.
Abhishek Mahajan, Co-founder of Drivezy – Graduated from IIT Bombay, Abhishek was an Associate Consultant at PwC India. He is also a CFA Level 2 candidate.
Vasant Verma, Co-founder and COO of Drivezy – Before Drivezy, Verma worked as a global market analyst at Nomura. Vasant Verma has a graduation degree in B.tech from MNNIT.
Amit Sahu, Co-founder of Drivezy – After graduating from the MNNIT, Allahabad, Sahu worked as a vehicle testing engineer in Honda R&D India Dept. Performance testing of Various cars would fall under his domain. After this, he went on to work at Drivezy.

How was Drivezy Started?

It all started when one of the co-founders Ashwarya Singh bought a new car that met with an accident in the early days itself. Singh didn’t use the car so much but still considerably spent a chunk of his salary in the maintenance of the car. This got him thinking about creating a platform where one could rent cars.

There was one more thought that drove the inception of Drivezy, then justride.in, that the majority of people in India can’t afford to buy cars. He then went on to discuss this idea with his college friends, now the co-founders and launched Drivezy in 2015 in Bangalore.

Drivezy – Startup Launch

Drivezy was previously called Just Ride. In 2017, the team thought of adding bikes to their range of products to expand and increase their user base. Drivezy works on a model where the ideal cars and bikes of the owners are listed with them and the vehicle owners can generate cash even when they are not using the bikes or cars. The individual owners of the commercial vehicles are also registering with Drivezy to make money.

Drivezy – Business Model and Revenue Model

The Drivezy business model works on commission. Drivezy lets the vehicle owners list their vehicles on their mobile applications. The company takes roughly 20-25% of the revenue pooled from renting this vehicle.

Drivezy – Startup Challenges

The first and foremost hurdle for Drivezy was the trust issues amongst the vehicle owners. They wouldn’t just rent their cars to random strangers. Though Drivezy provides guarantees, aggregator model, a peer-to-peer sharing model, and background checks of the users, this is a major challenge in the Indian markets.

The second hurdle was difficulty in leasing and buying of cars due to the financial problems.

With the onslaught of the coronavirus pandemic, most of the businesses that relied on transport and communication, and mobility found themselves on unstable grounds. Drivezy is not an exception and therefore, after bearing with the economic downturn for over a year, the Bengaluru-based car and bike rental startup has finally decided to be acquired by Yamaha. The size of the acquisition will range between $45-50 million, as per reports.

Drivezy – Competitors

Drivezy cars kind of operates in a perfectly competitive market. There’s immense competition in the market with major players having massive market standing. Drivezy in totality competes with taxi aggregators and ridesharing startups like Ola, Uber, Bounce, LetsRide, PoolCircle, ZoomCar, Carzonrent, Wunder, and Ryde among others.

Drivezy – Funding and Investors

When it comes to funding, Drivezy has raised a total of $149.3M in funding over 10 rounds from various investors including Das Capital, Axon Partners, IT-Farm, Yamaha Motor Ventures, and Y Combinator, among others.

Here is a list of all the funding rounds of Drivezy:

Date	Stage	Amount	Investors
August 2015	Angel Round	$1 million	Anirudh Damani, Alok Mittal, Niraj Singh
November 2015	Seed Round	$2 million	–
March 2016	Series A	$400K	Dheeraj Jain
August 2016	Venture Round	$120K	Y Combinator
November 2016	Venture Round	$3 million	Susa Ventures, Kima Ventures, Axon Ventures, SCM Holdings and ITFarm from Japan
October 2017	Venture Round	$10 million	Das Capital
February 2018	Initial COin Offering	$5 million	Susa Ventures, Kima Ventures, Axon Ventures and other exiting investors along with other HNIs from Japan and Singapore
April 20, 2018	Second Round of Initial COin Offering	$8 million	Susa Ventures, Kima Ventures, Axon Ventures and other exiting investors along with other HNIs from Japan and Singapore
November 2018	Series B	$20 million	IT-Farm, Das Capital, Yamaha
November 2018	Debt Financing	$100 million	AnyPay

The company, since inception, had raised total funding of $49.45 million before closing the huge asset financing deal. In 2018, Drivezy secured $100 Mn in an asset financing deal with which the Drivezy team plans to induct close to 50,000 vehicles. The company had raised an amount close to $149.3 million.

Drivezy – Name, Tagline, and Logo

The company’s tagline is “Drive It Like You Own It!”

Drivezy Logo

As pioneers in the Indian self drive car rental industry, the company believes in the mantra- “Why buy a car, when you can rent one?”.

Drivezy – Growth

Drivezy’s growth is coming at what seems to be a key inflection point for the transportation industry. The company claims to have a customer base of about 1.5 million registered users and with around 93% of them coming from the 18-35 age bracket. Cofounder Ashwarya Singh told that it has processed over 4 lakh bookings, and has 500 employees in 11 cities.

Operating cities- 21 cities of India
Average monthly customers- 2,00,000
Average monthly pending requests- 2300
Average monthly revenue- $150,000
Average monthly GMV- $950,000

The company earns a 15-30% commission for every successful transaction. In FY18, it clocked a GMV (Gross Merchandising Value) of $32 Million, growing by 200% since 2017.

Drivezy – Future Plans

Drivezy clocked gross sales of $32 million in 2018 and is targeting $80 million in 2019. Besides this, the company plans to launch in the US by starting with a fleet of 200 cars in San Francisco. Drivezy also plans to lunch its operations in Southeast Asia soon.

Frequently Asked Questions – FAQs

How does Drivezy work?

Car owners can list their vehicles on Drivezy when they are not using it and the customers can rent it whenever they want to and they will be required to pay a nominal amount for every km travelled. The user will get the vehicle with full fuel tank and He/She has to return it with the same fuel level.

How much can I earn with Drivezy?

Drivezy claims that owners can earn up to INR 30,000/month by leasing out their vehicles.

Who are the Drivezy owners?

The Drivezy founders are Abhishek Mahajan, Amit Sahu, Ashwarya Pratap Singh, Hemant Kumar Sah, and Vasant Verma.

July 6, 2021

Maruti Suzuki – Emerging Stronger than Ever

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an Indian automobile manufacturer headquartered in New Delhi. It is a subsidiary of the Japanese automotive manufacturer Suzuki Motor Corporation.

Maruti Suzuki has 3,598 sales outlets across 1,861 cities in India. The Brand Trust Report published by Trust Research Advisory, a brand analytics company, has ranked Maruti Suzuki in the thirty-seventh position in 2013 and ninth position in 2019 among the most trusted brands of India.

Maruti Suzuki – Company Highlights

Startup Name	Maruti Suzuki India Limited
Headquarters	New Delhi, India
Industry	Automotive
Founded	24 February, 1981
Founder	Government of India
CEO	Kenichi Ayukawa
Parent	Suzuki Motor Corporation
Area Served	India
Website	www.marutisuzuki.com

Maruti Suzuki – About and How it Works?
Maruti Suzuki – Logo and its Meaning
Maruti Suzuki – Recent News
Maruti Suzuki – Founder and History
Maruti Suzuki – Mission
Maruti Suzuki – Joint Ventures
Maruti Suzuki – Business Model
Maruti Suzuki – Revenue and Growth
Maruti Suzuki – Recent Acquisition
Maruti Suzuki – Competitors
Maruti Suzuki – Challenges Faced
Maruti Suzuki – Future Plans
Maruti Suzuki – FAQs

Maruti Suzuki – About and How it Works?

Maruti Suzuki India Limited is a holding company. The Company is engaged in the manufacture, purchase and sale of motor vehicles, components and spare parts (automobiles). The other activities of the Company comprise facilitation of pre-owned car sales, fleet management and car financing.

Its geographical segments include the domestic segment, which includes sales to customers located in India, and the overseas segment, which includes sales to customers located outside India. The Company’s product portfolio includes Alto 800, Alto K10, Wagon R, Celerio, Ritz, Swift, DZire, Ertiga, Omni, Eeco, Gypsy, Ciaz, etc.

Its service offerings include Maruti Finance, True Value, Maruti Genuine Parts, Maruti Genuine Accessories, Maruti Suzuki Auto Card and Maruti Driving School. It has approximately five plants, located in Palam Gurgaon Road, Gurgaon, Haryana, and at Manesar Industrial Town, Gurgaon, Haryana, with an installed capacity of over 1.5 million vehicles per year.

Maruti Suzuki – Logo and its Meaning

The present variant of Suzuki logo is designed in red and blue colours. The red colour (the letter S of Suzuki) represents passion, integrity and tradition, while the blue(the letter M of Maruti) stands for excellence and grandeur.

Maruti Suzuki’s Company Logo

Maruti Suzuki – Recent News

Maruti Suzuki sees ‘much better’ 2021 as economy rebounds: Chairman
Maruti Suzuki sales increase 1.7% to 1,53,223 units in November

Maruti Suzuki – Founder and History

Maruti Udyog Limited was founded by the government of India on 24 February 1981, only to merge with the Japanese automobile company Suzuki in October 1982. The first manufacturing factory of Maruti was established in Gurugram, Haryana, in the same year.

The company was formed as a government company with Suzuki as a minor partner to make a people’s car for middle class India. Over the years the company’s product range has widened ownership has changed hands and the customer has evolved.

On October 2, 1982 the company signed the licence and joint venture agreement with Suzuki Motor Corporation Japan. In the year 1983 the company started their productions and launched Maruti 800. In the year 1984 they introduced Maruti Omni and during the next year they launched Maruti Gypsy in the market. In the year 1987 the company forayed into the foreign market by exporting first lot of 500 cars to Hungary.

In the year 1990 the company launched India’s first three-box car Sedan. In the year 1992 Suzuki Motor Corporation Japan increased their stake in the company to 50%. In the year 1993 they introduced the Maruti Zen and in the next year they launched Maruti Esteem in the market.In the year 1995 the company commenced their second plant. In the year 1997 they started Maruti Service Master as a model workshop in India to look after sales services.

In the year 1999 the third plant with new press paint and assembly shops became operational. In the year 2000 the company launched Maruti Alto in the market. In the year 2002 Suzuki Motor Corporation increased their stake in the company to 54.2%.

Maruti Suzuki – Mission

Maruti Suzuki’s mission statement says, “To be The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder’s Wealth; A pride of India.”

Maruti Suzuki – Joint Ventures

Relationship between the Government of India, under the United Front (India) coalition and Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media until Suzuki Motor Corporation gained the controlling stake. This highly profitable joint venture that had a near monopolistic trade in the Indian automobile market and the nature of the partnership built up till then was the underlying reason for most issues.

The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and to 50% in 1992, and further to 56.21% as of 2013. In 1982, both the venture partners entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director would have a tenure of five years.

Maruti Suzuki – Business Model

Maruti Suzuki’s product range extends from entry level small cars like Alto 800, Alto K10 to the luxury sedan Ciaz. Other activities include facilitation of pre-owned car sales fleet management, car financing. Its Business Segments are divided into : Operating Income from sales of cars and Interests from Investments.

Maruti Suzuki offers 17 models of cars
Company focuses on catering to the needs of almost all the segments from the middle class to high class through wide range of products

Maruti Suzuki – Revenue and Growth

Maruti Suzuki: growth highlights are:

It has a presence in 34 cities as of March 2024
The company has 16,500 employees as per LinkedIn as of March 2024
It has served over 27 million happy customers in India as of March, 2024
It acquires news stakes in AI startup Amlgo Labs as per a news report from March 23, 2024
The company has manufactured close to 2 million cars a year in FY 2022-23

Financials

Auto major Maruti Suzuki reported 2.05 per cent year-on-year growth in consolidated profit at Rs 1,419.6 crore for the September quarter of FY21 (Q2FY21) while revenue rose 10.34 per cent to Rs 18,755.6 crore. In comparison, the company had posted revenue of Rs 16,997.9 crore and profit of Rs 1,391 crore in the corresponding quarter of last year.

Maruti Suzuki – Recent Acquisition

Maruti Suzuki India on 13 May 2020, said its board took a slew of decisions, including acquisition of Delhi-based JJ Impex, and supply of Vitara Brezza to Toyota Kirloskar Motor (TKM). The car major on said its board has approved acquiring 39.13% equity stake held by Sumitomo Corporation, Japan and 10% held by Sumitomo Corporation India in JJ Impex (Delhi), a company engaged in automobile service and repair business.

The cost of acquisition or the price at which the shares are to be acquired is fixed at Rs 21.73 crore, the company said.

After the acquisition, the company shall become the wholly-owned subsidiary of MSIL. MSIL shall have the right to nominate/ appoint all the directors on the board of the company. The nominee Directors of Sumitomo Group shall resign from the board of the company, Maruti Suzuki India (MSIL) said. The acquisition does not require any government approvals, it added.

Maruti Suzuki – Competitors

The top 10 competitors in Maruti Suzuki’s competitive set are Tata Motors, Honda, Hyundai, Mahindra, Toyota, Chevrolet, Ford, Volkswagen, Ashok Leyland and Mercedes-Benz.

Maruti Suzuki – Challenges Faced

Suzuki Motors Corporation had to recall certain models of vehicles such as the Grand Vitara and XL 7 which were manufactured in the year 2005. A problem was detected in the adjuster pulley for the drive belt which has the outer portion made up of plastic and operates the power steering pump and air conditioner compressor. Repeated heat stress caused the outer body made up of plastic to weaken and pieces of the pulley broke off.

The company found out that the broken pieces of pulley can get caught between the pulley and the drive belt which can cause the drive belt to come off resulting in increased effort to steer the vehicle by the driver which in turn increased the risk of a crash or accidents. The company made a plan to resolve the issues in the vehicles with this problem and the dealers of Suzuki Motor Corporation replaced the power steering pump belt tension adjuster free of charge for the customers whose vehicles had the same defect.

Suzukis subsidiary Maruti Suzuki India Limited faced a great challenge to keep its lead in the small market segment of automobiles in India. The company was facing severe production issues which resulted in a long gestation period for some top-selling brands such as Maruti Suzuki Swift, Maruti Suzuki Swift Desire and a few other models. These production issues could have lead to loss in the market share of Maruti Suzuki in India however the company dealt with the situation by working with their vendors to increase the supply of the materials and the company was able to deal with the backlogs of its normal sales on many models.

Difficult days, but we will emerge stronger—This was the message India’s biggest car company gave out on Wednesday as it came out with its annual integrated report for the 2020 financial year and took stock of the toll that the pandemic was inflicting on its bottom line.

“The COVID-19 epidemic has given your company as well as its vendors and dealers an opportunity to review all systems of working and become more efficient and competitive. Thus, while we are going through difficult days, I believe we will emerge stronger and fitter in the future,” Maruti Suzuki chairman R.C.Bhargava said, addressing stakeholders.

The market leader had posted losses for the first time in about two decades, as the April-June 2020 quarter showed nearly Rs 250 crore loss. Net sales had declined to less than Rs 4,000 crore, compared to nearly Rs 19,000 crore from the period in the previous year.

Maruti Suzuki – Future Plans

In an alliance with Toyota, Maruti Suzuki will be targeting the Hyundai Creta space with a midsized SUV in 2022, and this vehicle will be based on the current Brezza architecture. A C-segment MPV in 2023 is also planned, and both vehicles are likely to be produced at Toyota’s factory in Bidadi.

Unlike the re-badged Baleno, Ciaz and Ertiga, which will be shared by Maruti and Toyota in India till 2022, the SUV and MPV under development are likely to have distinct characteristics or differentiation to ensure that both companies gain from India’s growing preference for utility vehicles.

“With over a dozen SUVs planned by its rivals, Maruti Suzuki knows it has to have competitive offerings to retain its 50% overall share. The exit from diesel makes compact UVs a challenge, but a 1.5-litre diesel engine is not yet ruled out,” said one of four executives aware of Maruti’s plans. “Plus, Maruti will be relying on the localised hybrid solutions from Toyota to spruce up its future portfolio.”

The utility vehicle segment is expected to overtake the humble hatchback segment in India, as an increasing number of buyers prefer the tall and high-seating SUVs and MPVs that cost as low as Rs 5 lakh and as high as Rs 1 crore. According to vehicle forecasting firm IHS Markit, utility vehicle sales will close 2019 at 38%, a tad behind the hatchback segment, before overtaking the latter in 2020. The share of entry-car or mini-car segment, once Maruti’s mainstay, today accounts for just 10% of the overall market as against 25% share it enjoyed 5-7 years ago.

Apart from bringing in the petrol versions of Vitara Brezza and S-Cross, Maruti created an entrylevel SUV with S-presso. Maruti expects a significant number of its Swift, Dzire, Ciaz, and Ertiga buyers to eventually upgrade to a bigger SUV and MPV.

Maruti Suzuki – FAQs

Who is the owner of Maruti Suzuki?

The company is a subsidiary of Suzuki Motor Corporation of Japan.

Which country company is Maruti Suzuki?

Maruti Suzuki India Limited (MSIL), formerly known as Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, is India’s largest passenger car company, accounting for over 50 per cent of the domestic car market.

Where is the head office of Maruti Suzuki?

Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an Indian automobile manufacturer headquartered in New Delhi.

Who is the CEO of Maruti Suzuki?

Kenichi Ayukawa is the current CEO of Maruti Suzuki.

December 9, 2020

Honda – Firmly Standing From The Beginning

Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, motorcycles, and power equipment. Honda Motor Co., Ltd. operates under the basic principles of “Respect for the Individual” and “The Three Joys” commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating.

Honda has been the world’s largest motorcycle manufacturer since 1959, reaching a production of 400 million by the end of 2019, as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda became the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world in 2015.

Honda – Company Highlights

Startup Name	Honda Motor Co., Ltd.
Headquarters	Minato, Tokyo, Japan
Industry	Automobile
Founded	24 September 1948
Founder	Soichiro Honda
CEO	Takahiro Hachigo
Areas Served	Worldwide
Website	www.global.honda

Honda – About and How it Works?
Honda – Logo and its Meaning
Honda – Founder and History
Honda – Mission
Honda – Business Model
Honda – Revenue and Growth
Honda – Investments
Honda – Acquisition
Honda – Competitors
Honda – Challenges Faced
Honda – Future Plans

Honda – About and How it Works?

Honda Motor Co., Ltd. engages in the manufacture and sale of automobiles, motorcycles, and power products. It operates through the following segments: Automobile, Motorcycle, Financial Services, and Power Product and Other Businesses.

The Automobile segment manufactures and sells automobiles and related accessories. The Motorcycle segment handles all-terrain vehicles, motorcycle business, and related parts. The Financial Services segment provides financial and insurance services. The Power Product and Other Businesses segment offers power products and relevant parts. The company was founded by Soichiro Honda on September 24, 1948 and is headquartered in Tokyo, Japan.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products.

Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012. Honda has three joint-ventures in China: Honda China, Dongfeng Honda, and Guangqi Honda.

Honda – Logo and its Meaning

The stylized design of the capital H had a certain influence on the print. It is distinguished by the absence of decorative details and minimalistic design bordering on austerity. At the same time, chromium coating of the innovated logo’s font makes it quite prestigious and valuable. The line width helps it stand out clearly on the background.

Honda’s Company Logo

Honda – Founder and History

The engineer Honda Soichiro founded the Honda Technical Research Institute near Hamamatsu in 1946 to develop small, efficient internal-combustion engines.

It was incorporated as Honda Motor Company in 1948 and began producing motorcycles in 1949. The Honda C-100, a small-engine motorcycle, was introduced in 1953 and by 1959 was the largest-selling motorcycle in the world. In 1959 the company also established a U.S. subsidiary, the American Honda Motor Company, which began producing motorcycles in the United States in 1979 and automobiles in 1982.

While still Honda is a world leader in producing motorcycles, the bulk of the company’s annual sales comes from automobiles, which the company began manufacturing long ago. Among its lightweight, fuel-efficient passenger cars have been the popular Civic and Accord models. The company’s other major product areas include farm machinery and small engines. Honda is a major Japanese exporter to the United States and to other parts of the world. It also has assembly plants in a number of other countries and is engaged in joint ventures and technology-licensing agreements with several foreign companies.

Honda – Mission

Honda’s mission statement says, “Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.”

Honda – Business Model

Automotive (~71%) – Honda derives a majority of its revenue from the sales of its automotive units around the world. Per Bloomberg intelligence, 75% of the vehicles Honda sells in the US market are manufactured in the country itself. Additionally, the company does not expect a significant revenue impact from recently imposed tariffs in the US as it manufactures a notable quantity of its US volumes in the domestic market itself. We expect automotive sales of 5.35 million worldwide, translating into $104.7 billion in revenues from this division.
Motorcycle (~14%) – Honda derives $18.4 billion in revenues from the sales of its motorcycle units. This segment includes motorcycles, all-terrain vehicles (ATVs) and Personal watercraft (PWC). We expect higher sales volume of its motorcycle business to drive its top-line growth in 2019. The increased volume sales are expected in its key markets of Asia, including Indonesia, India, and Vietnam. Honda’s Activa and X-blade models continue to be the bestsellers in these markets in 1Q’19.
Financial Services (~13%) – Honda provides a variety of financial services – retail lending, leasing to customers and wholesale financing to its customers and dealers through its finance subsidiaries. Within the financial services segment, North America contributes about 90% of the segment’s revenue. We expect the segment to generate $19 billion in revenue in 2019.
Power and Other business (~2%) – HMC manufactures and markets a complete range of power equipment products for commercial, rental, and residential applications. Its comprehensive product line, which includes tillers, portable generators, outboard engines, water pumps, lawn mowers, snow throwers, general purpose engines, electric four-wheel scooters, is powered exclusively by advanced 4-stroke engines. These products are sold by the company in its markets, mainly in Japan, and are also sold to Original Equipment Manufacturers (OEM).

Honda – Revenue and Growth

Year	Amount	Percentage Change from last year
2020	$137.365B	-3.94%
2019	$142.998B	+3.43%
2018	$138.25B	+6.19%

Honda – Investments

Honda Motor has made 12 investments. Their most recent investment was on Jul 18, 2020, when Contemporary Amperex Technology raised CN¥19.7B.

Date	Organization Name	Round	Amount
Jul 18, 2020	Contemporary Amperex Technology	Post IPO Equity	CN¥19.7B
Jun 28, 2019	MONET Technologies	Corporate Round	¥499.9M
May 14, 2019	Moixa Technology	Corporate Round	£8.6M
May 7, 2019	Cruise	Corporate Round	$1.2B
Mar 28, 2019	MONET Technologies	Corporate Round	¥498M
Mar 5, 2019	ubitricity	Series C	€20M
Oct 3, 2018	Cruise	Corporate Round	$750M
Nov 6, 2017	Mcity	Venture Round	$11M
Sep 19, 2016	Grab	Series F	$750M
Jun 8, 2010	Virent Energy Systems	Series C	$46.4M

Honda – Acquisition

Honda Motor has just one acquisition. Honda acquired ubitricity on Feb 27, 2019.

Honda – Competitors

Major names among Honda’s competitors include – Ford, General Motors, Toyota, Suzuki, Volkswagen, Hyundai, Nissan, FCA (Fiat Chrysler Automobiles), BMW and Mercedes.

Honda – Challenges Faced

The automobile crisis of 2008-2010 was the part of financial downturn, which affected automobile makers and suppliers around the world. The industry was weakened by the substantial increase in the prices of fuel linked to energy crisis of 2003-08 which discouraged purchases of automobiles with low fuel economy. In the year 2008 there were fewer fuel efficient models to offer to the consumers, the bigger automobiles including General Motors, Toyota, Ford, Chrysler, Nissan and Honda Motors experienced sliding sales.

Honda has used PEST and SWOT analysis to work harder to achieve the goal to make their sales go high, and have worked on the weakness in the market as well. Honda has studied their PEST analysis and the factors that are affecting their company, being the leading automobile industry has to know its strengths and weakness, when dealing with their customer. All they needed was to know their needs, wants and demands.

Honda – Future Plans

Honda is going bullish on its expansion plans. Honda currently holds the number two position in terms of domestic sales, behind Hero MotoCorp, and plans to become number one by December 2020. To achieve this, the company is expanding both, manufacturing and sales. Last year, the company added a fourth assembly line at their Narsapura manufacturing facility in Bengaluru. This move adds 6 lakh units to Honda’s current capacity of 64 lakh bikes and scooters per year. For sales, Honda has set a target of adding 500 retail outlets this year, to its existing 5,200 dealerships. Of these, Honda has already added 250 outlets from April to August and will be adding 50 more this month. Honda is specifically concentrating on rural areas with 70 per cent of the new outlets coming up this year to be situated there.

Honda has been recording strong sales with currently a 30 per cent overall domestic market share for two-wheelers. It is currently the market leader in scooter sales with a 69 per cent market share. While their scooter sales have been strong, Honda wishes to focus more on motorcycle sales now.

Honda is further accelerating its electrification plans for Europe by moving forward its goal for all of its European mainstream models to feature electrified powertrains by 2022. The bold new target announced during an ‘Electric Vision’ event in Amsterdam, is three years ahead of the previously announced 2025 goal, demonstrating the confidence Honda has in its electric and hybrid powertrain technology. This acceleration will see 6 electrified models launched over the next 36 months.

November 30, 2020

Top Automobile Startups In India
India became the fourth largest auto market in 2019 displacing Germany with about 3.99 million units sold in the passenger and commercial vehicles categories. Automobile export reached 4.77 million vehicles in FY20, growing at a CAGR of 6.94% during FY16-FY20. There are several initiatives by the Government of India and major automobile companies in the Indian market is expected to make India a leader in the two-wheeler and four-wheeler market in the world. There are many automobile startups in India. Indian automobile industry mainly focused on servicing, dealership, financing, and maintenance of vehicles. The Indian automobile industry includes two-wheelers, trucks, cars, buses, and three-wheelers which play a crucial role in the growth of the Indian economy. India has emerged as Asia’s fourth-largest exporter of automobiles, behind Japan, South Korea, and Thailand.
- India is expected to be the world’s third-largest automotive market in terms of volume by 2026.
- The EV industry will create five crore direct and indirect jobs by 2030.
- In April-March 2020, overall automobile exports registered a growth of 2.95%.
- Passenger vehicle exports marginally increased by 0.17% and two-wheeler exports registered a growth of 7.30% in April-March 2020 over the same period last year.
- The sector attracted $24.5 billion FDI during April 2000 – June 2020; accounting for 5.1% of the total FDI inflows.
Automobile Production and Sales Trends

Tata Motors Ltd

Tata Motors Limited, a USD 35 billion organization, is a leading global automobile manufacturer. The company produces passenger cars, including popular models such as Jaguar, Land Rover, Safari, and Sumo, and commercial vehicles, such as buses, trucks, tractor-trailers, light commercial vehicles, and defense and construction equipment. Tata Motors sells its vehicles through an extensive dealer network in India and export vehicles to countries in Africa, Asia, Europe, the Middle East ad South America. In India, Tata Motors is a market leader in commercial vehicles and among the top passenger vehicle manufacturers with 9 million vehicles. Tata Motors strives to pioneer new products that increase the imagination of GenNext customers. The product range includes high-performing engine oils, gear oils and rear axle oil for commercial vehicles range manufactured by Tata Motors for both the on-road and off-road applications segment.

Revenue INR 3.02 lakh Crores

Market Cap Rs 199,130 Crores

Market Share Passenger Vehicles (6.3%)

Commercial Vehicle (45.1%)

Promoter Holdings 38.37 %

Maruti Suzuki India Ltd

Maruti Suzuki India Ltd (formerly Maruti Udyog Ltd) is India’s largest passenger car company, accounting for over 50 percent of the domestic car market. The company is engaged in the business of manufacturing, purchase, and sale of motor vehicles and spare parts (automobiles). The company was formed as a government company, with Suzuki as a minor partner to make a people’s car for middle-class India. The company’s product range has widened, ownership has changed hands and the customer has evolved. According to Automotive Intelligence, Suzuki is the eleventh largest vehicle manufacturing company in the world and fourth in Japan in terms of worldwide sales. Maruti’s profit increase to a 98% rise in its economic second-quarter net profits and they are planning to invest $32.3 million.

Revenue Rs. 88,630.1 Crores

Market Cap Rs 199,130 Crores

Market Share Passenger Vehicles( 53 %)

Promoter Holdings 56.21 %

15 Automobile Business Ideas to Start Out

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Mahindra & Mahindra Ltd

Mahindra & Mahindra Limited (M&ML) founded in 1945 at Ludhiana, is an Indian multinational automobile manufacturing company. They are market leaders with the vision to drive the industry trends in the direction of technological creativity, social duty, and constant enhancement of customer contentment. The Company’s automobile products include light, medium, and heavy commercial vehicles, jeep-type vehicles, and passenger cars. The company launches a new visual identity reflecting modernity and dynamism.

Revenue Rs. 1.06 lakh Crores

Market Cap Rs 70,725 Crores

Market Share Passenger Vehicles( 7.4 %)

CV(25.3%)

Tractor (40.2%)

UV (25%)

LCV(44.5%)

Promoter Holdings 18.90 %

Hero MotoCorp Ltd

Hero MotoCorp Limited is the world’s largest manufacturer of two-wheelers. The company has four manufacturing facilities namely Dharuhera and Gurgaon in Haryana, Haridwar in Uttarakhand and Neemrana in Rajasthan. The joint venture between India’s Hero Group and Honda Motor Company Japan has not only created the world’s single largest two-wheeler company but also one of the most successful joint ventures worldwide. As per the terms of the Agreement, Honda had agreed to transfer its entire shareholding of 26% in the company to the Indian Promoter Group.

Revenue Rs. 29,614 Crores

Market Cap Rs 57,180 Crores

Market Share 36.0%

Promoter Holdings 34.63 %

Bajaj Auto Ltd

Bajaj Auto Ltd is one of the leading two & three-wheeler manufacturers in India. The company is well known for its R&D, product development, process engineering, and low-cost manufacturing skills. The company has two subsidiaries name Bajaj Auto International Holdings BV and PT Bajaj Indonesia. The holding company operated in the auto, wind-energy, insurance, and others. The company is the flagship firm of Bajaj Group, which also makes home appliances, lighting, and steel, as well as provides finance, insurance, and travel services.

Revenue Rs. 29,919 Crores

Market Cap Rs 84,763 Crores

Market Share 18.7%

Promoter Holdings 53.52 %

Ashok Leyland Ltd

The company was set up in collaboration with Austin Motor Company England for the assembly of Austin cars. Ashok Leyland, the flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India, the 3rd largest manufacturer of buses in the world, and the 10th largest manufacturers of trucks. Ashok Leyland has recently been ranked as the 34th best brand in India. Ashok Leyland has been a major presence in India’s commercial vehicle industry with a tradition of technological leadership, achieved through tie-ups with international technology leaders.

People, Planet, and Profit for all stakeholders especially customers are at the core of Ashok Leyland which resonates with Philosophy of ‘AAPKI JEET, HAMARI JEET’.

Revenue Rs. 21,332 Crores

Market Cap Rs 20,314 Crores

Market Share M&HCV Bus segment (41.2%)

Promoter Holdings 51.13 %

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TVS Motor Company Ltd

TVS Motor Company Ltd is located in Chennai, Tamil Nadu, India, and is part of the Motorcycle Manufacturing Industry. It is one of the leading two-wheelers and three-wheeler exporters from India distributing to over 60 countries. TVS brand provides highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products. The motorcycle marks TVS Motor Company’s entry into the super-premium segment both in domestic and international markets.

Revenue Rs. 150 Crores

Market Cap Rs 20,178Crores

Promoter Holdings 57.40 %

Market Share (FY 2017-18)

Eicher Motors Ltd

Eicher Motors Limited is an India-based company, which operates in the automotive segment. The Company owns Royal Enfield, which offers middleweight motorcycles. Eicher Motors Limited is a 50-50 joint venture with Sweden’s AB Volvo and VE Commercial Vehicles Limited (VECV) designs manufactures and markets reliable fuel-efficient trucks and buses is one of India’s leading manufacturers. In October 2017 Royal Enfield forayed into Vietnam the fourth biggest motorcycle market in the world and opened its first store in Ho Chi Minh City.

Revenue Rs. 9,696.83 Crores

Market Cap Rs 70,788.55 Crores

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Force Motors Ltd

Force Motors Ltd is a fully, vertically integrated automobile company, with expertise in the design, development, and manufacture of the full spectrum of automotive components, aggregates, and vehicles. The Company is engaged in manufacturing light commercial vehicles and utility vehicles, and engines. Force Motors started production of the Hanseat three-wheelers in collaboration with Vidal & Sohn Tempo Werke, Germany, and went on to establish a strong presence in the light commercial vehicles (LCV) field with the Matador.

Turnover Rs. 3,487 Crores

Market Cap Rs 1,155 Crores

ROE 7.67 %

Sales Growth (3Yrs) 6.48 %

SML ISUZU Ltd

SML Isuzu Ltd. (SMLI) is a trusted and reliable commercial vehicle manufacturer since 1985. It has over 33 Years of experience in producing Light & Medium commercial vehicles to meet Indian customer needs. SMIL is the first company to manufacture and supply state of the artfully built Buses, Ambulances, and customized vehicles. It is the last in the list of top Automobile Companies in India.

Turnover Rs. 1,312 Crores

Market Cap Rs 555.36 Crores

Dividend Yield 0.78 %

ROE 4.79 %

Sales Growth (3Yrs) 6.51 %
November 27, 2020


Revenue	INR 3.02 lakh Crores
Market Cap	Rs 199,130 Crores
Market Share	Passenger Vehicles (6.3%)
	Commercial Vehicle (45.1%)
Promoter Holdings	38.37 %


Revenue	Rs. 88,630.1 Crores
Market Cap	Rs 199,130 Crores
Market Share	Passenger Vehicles( 53 %)
Promoter Holdings	56.21 %


Revenue	Rs. 1.06 lakh Crores
Market Cap	Rs 70,725 Crores
Market Share	Passenger Vehicles( 7.4 %)
	CV(25.3%)
	Tractor (40.2%)
	UV (25%)
	LCV(44.5%)
Promoter Holdings	18.90 %


Revenue	Rs. 29,614 Crores
Market Cap	Rs 57,180 Crores
Market Share	36.0%
Promoter Holdings	34.63 %


Revenue	Rs. 29,919 Crores
Market Cap	Rs 84,763 Crores
Market Share	18.7%
Promoter Holdings	53.52 %


Revenue	Rs. 21,332 Crores
Market Cap	Rs 20,314 Crores
Market Share	M&HCV Bus segment (41.2%)
Promoter Holdings	51.13 %


Revenue	Rs. 150 Crores
Market Cap	Rs 20,178Crores
Promoter Holdings	57.40 %


Revenue	Rs. 9,696.83 Crores
Market Cap	Rs 70,788.55 Crores


Turnover	Rs. 3,487 Crores
Market Cap	Rs 1,155 Crores
ROE	7.67 %
Sales Growth (3Yrs)	6.48 %


Turnover	Rs. 1,312 Crores
Market Cap	Rs 555.36 Crores
Dividend Yield	0.78 %
ROE	4.79 %
Sales Growth (3Yrs)	6.51 %

Volkswagen – Investing Strongly In Its Future

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Volkswagen.

Volkswagen Group is a German automobile manufacturer whose main brand is Volkswagen. With headquarters in Wolfsburg, Germany, it is the world’s biggest luxury vehicle manufacturer.

Volkswagen creates, produces, and distributes passenger and commercial cars, motorbikes, engines, and turbomachinery, as well as financial, leasing, and fleet management services. It overtook Toyota as the world’s largest carmaker in 2016, and held that position for the next three years, selling 10.97 million vehicles.

Volkswagen – Company Highlights

Company Name	Volkswagen
Headquarters	Wolfsburg, Germany
Industry	Automotive
Founder	German Labour Front
Founded	1937
CEO	Herbert Diess
Parent	Volkswagen AG
Website	vw.com

Volkswagen – About and How it works?
Volkswagen – Founder and History
Volkswagen – Logo and its meaning
Volkswagen – Mission
Volkswagen – Business Model
Volkswagen – Revenue and Growth
Volkswagen – Investments
Volkswagen – Acquisitions
Volkswagen – Competitors
Volkswagen – Challenges Faced
Volkswagen – Future Plans

Volkswagen – About and How it works?

Volkswagen is a premium automobile manufacturer and retailer located in Germany. Volkswagen is derived from the German word Volk, which means “people,” and so Volkswagen means “people’s automobile” or “people’s car.” It is divided into four sections:

Passenger Automobiles – includes vehicle and engine research, manufacturing and marketing of passenger cars, as well as the related authentic parts industry.
Commercial vehicles include light commercial vehicles, trucks, and buses, as well as the genuine parts sector and related services.
Large-bore diesel engines, turbo compressors, industrial turbines, and chemical reactor systems, as well as gear units, propulsion components, and testing equipment, are all part of Power Engineering.
Dealer and customer finance, leasing, banking and insurance operations, fleet management, and mobility services are all part of Financial Services.

Among the company’s brands are Volkswagen, Audi, SEAT, SKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, and MAN.

Volkswagen – Founder and History

The German government, led by Adolf Hitler of the National Socialist (Nazi) Party at the time, forms the Gesellschaft Zur Vorbereitung des Deutschen Volkswagens mbH, a new state-owned automobile business, on May 28, 1937. It was renamed Volkswagenwerk, or “The People’s Car Company,” later that year.

Volkswagen was based in Wolfsburg, Germany, and was originally owned by the German Labour Front, a Nazi group. Aside from his ambitious plan to create a network of autobahns and limited-access motorways across Germany, Hitler’s favorite project was the creation and mass manufacturing of a low-cost, high-speed car that could be purchased for less than 1,000 Reich marks (about $140 at the time).

Hitler enlisted the help of Austrian automotive expert Ferdinand Porsche to develop this “people’s vehicle.” “This automobile has been developed for the wide masses,” the Fuhrer said during a Nazi rally in 1938. Its objective is to satisfy their mobility needs while also making them happy.” However, shortly after the KdF (Kraft-Durch-Freude)-Wagen (“Strength-Through-Joy”) was presented at the Berlin Motor Show in 1939, World War II broke out, and Volkswagen halted production. With the plant in ruins after the war, the Allies chose to concentrate their efforts on rebuilding the German automobile industry on Volkswagen.

Volkswagen – Logo and its meaning

The Volkswagen logo is made up of the company’s initials, with the “V” positioned above the “W,” and both letters interacting beautifully.

The Volkswagen Logo

The blue color of the Volkswagen emblem stands for quality, reliability, and class, while the white hue stands for nobility, purity, and charm.

Volkswagen – Mission

There is no formal mission statement for Volkswagen. Volkswagen’s objective, according to a spokesman, is to “provide beautiful, safe, and ecologically sound vehicles that can compete in an increasingly competitive market and establish world standards in their respective classes.” The corporate aim encapsulates all the organization undertakes to achieve its vision. Its focus is on maintaining a level of quality that outperforms all other rivals in every way.

Volkswagen – Business Model

Innovation-driven VW introduces new models on a regular basis. It adjusts to fit local needs and focuses on the unique characteristics of each country (esp. in growth markets). VW seeks to decrease costs through efficient manufacturing methods and economies of scale while stressing the requirement for quality. “Offer beautiful, safe, and ecologically sound cars that can compete in an increasingly competitive market and establish world standards,” says the organization.

VW secures control and exploits its scale by a degree of centralization, but its worldwide presence allows it to accommodate for local specifics: R&D (including worldwide trend reconnaissance and technology scouting) is headquartered in Germany, with subsidiary research hubs in the United States, Japan, and China. Similarly, Group procurement buys manufacturing supplies, services, and Capex in bulk to maximize negotiating power, but it does so from 39 sites in 23 countries.

VW develops sustainable, long-term relationships with a range of suppliers and requires a high level of quality and dedication to ensure steady and efficient flows of high-quality and innovative sourced components.

The Group’s multi-brand approach encourages internal competition, encourages switchers to try new brands, and appeals to a wide range of individuals. Because of its strict hierarchical brand design with sub-brands, internal cannibalism of sales is reduced. Passenger (VW), premium (Audi), luxury (Porsche), and commercial business holding firms are the four product categories in the corporation. The brands are translated into the corporate hierarchy and are used to arrange the business in order to represent customer preferences within the company.

Volkswagen – Revenue and Growth

Volkswagen AG reported $60.736 billion in revenue for the quarter ended March 31, 2020, down 10.89 percent year over year.

Year	Annual Revenue	Percentage change
2019	$282.948B	+1.58%
2018	$278.538B	+6.83%
2017	$260.74B	+8.45%

Volkswagen – Investments

Date	Organization Name	Round	Amount
Jun 9, 2021	Northvolt	Venture Round	$2.8B
Apr 28, 2021	IRP Systems	Series C	$31M
Mar 15, 2021	Northvolt	Corporate Round	–
Nov 30, 2020	TuSimple	Series E	$350M
Sep 29, 2020	Northvolt	Venture Round	$600M
Jun 16, 2020	Audi AG	Secondary Market	$267M
Jun 16, 2020	QuantumScape	Corporate Round	$200M
Nov 14, 2019	credi2	Series A	–
Aug 30, 2019	SeeReal Technologies	Corporate Round	–
Jul 12, 2019	Argo AI	Corporate Round	$2.6B
Jun 12, 2019	Northvolt	Corporate Round	$600M
May 7, 2019	Gett	Series E	$120M
Nov 12, 2018	ONO	Grant	$50K
Jun 21, 2018	QuantumScape	Corporate Round	$100M
Jun 7, 2018	Gett	Series E	$80M

Volkswagen – Acquisitions

Acquiree Name	Date	Amount	About Acquiree
WirelessCar	Dec 19, 2018	$122M	WirelessCar is a provider of manufacturers of cars and commercial vehicles with customized telematics services to end-customers
Porsche	Jul 5, 2012	–	Porsche is a German automobile manufacturer
Scania	Mar 3, 2008	–	Scania is a manufacturer of heavy trucks and buses as well as industrial and marine engines

Volkswagen – Competitors

The competitors of Volkswagen Automobiles are:

Ford
General Motors
Toyota
Suzuki
Hyundai
Nissan
Honda
FCA (Fiat Chrysler Automobiles)
BMW
Mercedes

Volkswagen – Challenges Faced

Economic volatility and greater competitiveness, as well as the costs of the current diesel crisis and new, time-consuming exhaust testing in the European Union, are among the issues.

According to chief financial officer Frank Witter, the cost of executing the Worldwide Harmonized Light-Duty Test Procedure (WLTP) testing surpassed €1 billion (S$1.6 billion). Production increased by 13.5 percent in the second quarter, more than twice the growth rate of deliveries, as the automaker prepared for the regulation change. Volkswagen warned earlier this year that inventories might pile up ahead of the WLTP’s implementation on September 1st.

VW is grappling with political issues as well as internal transformation in the aftermath of the three-year-old diesel scandal, which continues to haunt the industrial juggernaut.

The business incurred penalties of €1.64 billion, mostly due to a punishment imposed by German authorities, bringing the total losses to almost €27.4 billion. Mr. Rupert Stadler, the now-suspended chief of Audi’s premium division, was arrested by Munich prosecutors in June and is still detained.

As per a spokesperson, a subsequent partnership with Ford in light commercial vehicles would allow the companies to pool development resources for electrification, lowering one-time costs in areas such as battery-powered and self-driving cars, both of which are gaining pace at the same time.

“We cannot rest on our laurels because great challenges lie ahead of us in the coming quarters,” Mr Diess (chairman of the board of management of Volkswagen Group) said. “Growing protectionism also poses major challenges for the globally integrated automotive industry.”

Volkswagen – Future Plans

Between 2020 and 2024, planned investments and development expenses in future sectors such as hybridization, electric transportation, and digitization will reach over EUR 60 billion.
In Planning Round 68, the share of anticipated spend on future themes grew to over 40%, up from around 30% in the previous Planning Round.

The Volkswagen Group continues to make significant investments in its future. Planning Round 68 resulted in the creation of the investment plan for 2020 to 2024. The Group plans to invest over EUR 60 billion in hybridization, electric mobility, and digitization over the next five years. This amounted to around 40% of the company’s property, plant, and equipment investments, as well as all research and development costs, throughout the planning period. It’s a ten-percentage-point rise over the previous Planning Round for the Group. The Group expects to invest about EUR 33 billion in electric vehicles alone.

“We are resolutely pressing ahead with the transformation of the Volkswagen Group and focusing our investments on the future of mobility. This is part of our systematic and consequent implementation of the Group’s strategy,” said Hans Dieter Pötsch, Chairman of the Supervisory Board of the Volkswagen Group.

November 25, 2020

Tag: Automobile Startup

42 Automobile & Car-Related Business Ideas to Start in 2025

Automobile & Car Business Ideas

1. Open an Auto Interior Shop

2. Lubrication Oil Retail Shop

3. Electric Vehicle Charging Station

4. Automobile Franchises

5. Car Wash Business

6. Trucking Business

7. Packers and Movers

8. Automobile Spraying & Branding Workshop

9. Sale of Motor Vehicle Insurance

10. Auto Locksmith Business

11. Vehicle Licensing Brokerage Service

12. Tire Store Retail Business

13. Food Truck

14. Battery Reconditioning Business

15. Rental and Ride-Sharing Cars

16. Automobile Magazine

17. Vehicle Review Blogging

18. Mobile Windshield Repairing

19. Airport Bus Shuttle Service

20. Auto Accessories Store

21. Aviation Fuel Supply

22. Exporting Automobile Parts

23. Auto-Body Store

24. Tow Trucking Service

25. Automobile Repair Service

26. Driving School

27. Restoration Business

28. Courier Service

29. Dump Truck/Waste Disposal Service

30. Limo Service

31. Mobile Mechanic Service

32. Multi-Storied Parking Lot

33. Used Car Shop

34. Vehicle Service on the Move

35. Women’s Cab Service

36. Auto Detailing

37. Body Shop

38. Car Hire

39. Car Export

40. Auto Oil Change

41. Car Window Tinting

42. Car Finder Service

Conclusion

FAQs

What are the top automobile companies in India?

Which car business is most profitable?

What are some of the common automotive industry jobs?

How is the vehicle industry growing?

Is starting a tow truck business a good idea?

What are some lucrative automotive franchises in India?

How to start automobile business?

Bounce: Making Daily Commute Reliable and Affordable in India

Bounce – Company Highlights

Bounce – Latest News

About Bounce and How It Works

Bounce – Founders and Team

Varun Agni

Anil G

Vivekananda Hallekere

Bounce – Startup Story | How was Bounce Started?

Bounce – Mission and Vision

Bounce – Name, Tagline and Logo

Why should you Consider Renting scooters?

Bounce – Business and Revenue Model

Bounce – Growth

Financials

EBITDA

Bounce – Startup Challenges

Bounce – Funding and Investors

Bounce – Future Plans

Conclusion

Bounce – FAQs

What is Bounce?

Who are the founders or owners of Bounce?

How does Bounce app work?

Droom Business Model | How does Droom make Money?

About Droom