StartupTalky

Tag: Augmented Reality

  • Wintor AR Tours: The Future of Tour Guide

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wintor.

    The age of the internet has completely changed the way people used to live and the lifestyle they now lead. Technology has taken the human lifestyle to the next level and made many things possible for us to experience. One such image is to have a virtual tour of the dream place, which is far away from your eyes for a certain time.

    Another thing to add to the same list is to have an augmented reality-based storytelling experience of the places you visit.

    To enable that experience, Wintor has created an easy-to-use platform for experiencing Augmented Reality Tours. Check ahead to learn more about Wintor and its details, such as its startup story, industry, mission and vision, and other similar aspects.

    Wintor – Company Highlights

    Startup Name Wintor
    Headquarters Amsterdam, Netherlands
    Industry Augmented Reality, Tourism
    Founder Jaap Gielink, Ivo-Paul Tummers
    Founded 2021
    Website wintor.com

    Wintor – About
    Wintor – Industry
    Wintor – Startup Story
    Wintor – Mission and Vision
    Wintor – Products and Services

    Wintor – About

    Wintor was introduced to the world on 1 July 2021 by Jaap Gielink. It is a platform that allows a revolutionary method of creating tours with the help of AR. Wintor AR provides an easy method of combining the advantage of an in-person tour guide with a self-paced tour map.

    It also enables the user to have a first-hand experience of the places without the need of having any coding knowledge. One can easily create their own tours and can also look at the work created by others.

    Wintor allows the introduction of a place easy and interesting. It is a great tool to learn history. It can be of great help in museums, historical locations, corporation onboarding, and getting knowledge about new places.

    Wintor – Industry

    Augmented Reality is the computer-based information superimposed on the real imaginary world in real-time in order to get a better advantage from it. AR is widely used in the industries like e-commerce, retail, real estate, tourism, healthcare, education, etc.

    Augmented Reality is nowhere near achieving its full market potential. As with the introduction of multiple wireless techniques and the presence of AR, the possibilities of its application are endless.

    With the easy integration of mobile devices and home-based applications, the content experience can easily be enhanced. With the scope of AR, many new companies are looking forward to entering the market. Companies like Vuzix and Meta have partnered with other technology giants to improve their presence in the market.

    In 2021, the global AR compound market was estimated at USD 25.33 billion as per the data shared by Grand View Research. The global market is expected to grow at a CAGR of 40.9% for the years 2022-2030.

    The global AR market is divided into multiple application areas. The areas are Aerospace and defense, automotive, education, commerce and retail, gaming and entertainment, healthcare, industrial and manufacturing, and others. Amongst all, the manufacturing and industrial segment of AR is known to dominate other segments in revenue for the year 2021.

    Wintor – Startup Story

    Wintor - Team
    Wintor – Team

    Wintor was introduced to the world by Jaap Gielink. It is a no-code platform. The platform Wintor is made from the observation of platforms like Wix and WordPress. It was made for people to use without relying on the need for coding. Just the way Wix and WordPress allow their users to create a website without the need of going through the mess of coding.

    Wintor is very much similar to those platforms with the change in its specification. Wintor is used for AR-based tours.

    Before actually introducing Wintor to the world, it was created in stealth mode. Three months prior to its introduction to the world, the beta program was introduced to the people by the means of multiple platforms like Facebook, Instagram, and LinkedIn.

    This activity allowed Wintor to get a few starting users from there who were also then included in the close relation of the companies decisions. At a later stage, those users were converted to a partner or respected clients of Wintor.

    The overall process was quite challenging and this led to the postponement of the launch date to a longer time.

    However, in end, the whole process is worth it. Now Wintor has successfully launched multiple public tours to discover cities and museums.

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    Wintor – Mission and Vision

    Wintor is introducing the future of travel: location-based storytelling using augmented reality (AR) tours. With its application, visitors can explore city centers, museums, or heritage sites and uncover hidden stories about the places they visit. Augmented reality makes history and information come to life.

    And its app is more than just a fun and engaging way for tourists and visitors to explore: it’s also a valuable learning tool. Corporations use Wintor for gamification of the onboarding process using an onboarding AR tour.

    Those at Wintor believe that AR will have a profound impact on the way we consume media. Therefore, they enable anyone without any technical background to create AR tours themselves using their app. Using drag and drop, one can pin media to the real world and create a story.

    Their goal is to create a tightly knit group of diverse co-workers to complement each other’s capabilities. The hybrid team will be united by a single goal of making AR tours accessible to anyone.

    Wintor – Products and Services

    Wintor Website
    Wintor Website

    Wintor AR Tours are the newest kid on the block among the AR development platforms. The company is inspired by Canva and Wix and is the simplest tool to use to create augmented reality (AR) tours without any technical knowledge.

    An AR tour is like a guided tour, but one that visitors can do at their own pace and completely enriched with digital media at the location. It’s the best tool if you want to create a museum-, city-, or heritage tour.

    It’s also a great tool for employee onboarding tours at your company in a gamified way. Wintor calls that location-based learning using AR.

    Features offered by Wintor AR Tours:

    • An app for shopping mode iPhone and Android to easily create AR tours at the location using drag and drop
    • No need for markers or QR codes at location: Wintor AR Tours can recognize your environment based on the object or location using its own positioning system
    • A Web manager to upload and manage media such as 3D models, videos, virtual guides, and more from your PC
    • You can publish AR tours and make them visible for visitors easily
    • Wintor AR Tours can be used indoors and outdoor

    Pricing of Wintor AR Tours

    Wintor offers a 14-day free trial of their software. Their pricing is based on a creator account with an optional publishing bundle combined.

    There are 3 creator accounts: play, essential and professional, which costs 7, 49, and 299 euros respectively. A publishing bundle is needed if you want to offer your tour to more visitors and publish it on the discover page of the app.

    There are 3 publishing bundles, that start at 250 euros a month for 5.000 AR spot visits/month, 500 euros a month for 15.000 AR spot visits/month, and 1250 euros a month for 50.000 AR spot visits/month.

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    Conclusion

    Wintor is a revolutionary platform introduced in the market of augmented reality. It is more than just a tour guide for interested people. With Wintor, one can easily impose information from the real world onto computer-based data in real time.

    The platform comes with a free 14-day trial and a premium plan. The idea to start the platform came from platforms like Wix and WordPress. It simplifies the process of creating a tour at your own pace.

    FAQs

    Who is the CEO of Wintor?

    Jaap Gielink is the CEO of Wintor.

    When was Wintor founded?

    Wintor was founded on July 1st, 2021.

    What does Wintor do?

    Wintor is a platform that allows a revolutionary method of creating tours with the help of AR.

  • Edtech Startups Using AR and VR in Education

    When I was studying in school I used to read textbooks, write in notebooks with a pen and see video modules on a projector.

    Mainly the curriculum was based on reading and writing notes.

    To be very frank, the conventional method of teaching was a bit boring.

    But, now due to the advancements in technology a lot of edtech startups are harnessing the power of augmented reality (AR) to deliver innovative learning solutions.

    Today, we will tell you about 4 startups that are using AR to revolutionize the education system.

    Key Difference Between VR and AR

    1. Veative Labs
    2. PlayShifu
    3. TutAR
    4. zSpace

    Key Difference Between VR and AR

    Before we move forward it is very important to understand the key difference between AR and VR.

    Augmented Reality (AR) Virtual Reality (VR)
    AR is the integration of virtual information with the user’s real-world environment. Virtual reality (VR) creates a completely virtual environment that users can experience by wearing a VR headset.
    AR bridges the gap between virtual objects and the real world. VR is completely fictional.
    A popular example of AR would be Pokémon GO Games that you play by wearing headsets are examples of VR

    1. Veative Labs

    Startup Name Veative Labs
    Founded In 2016
    Location Central Delhi, India

    Veative Website
    Veative Website

    In 2016, Ankur Aggrawal founded Veative Labs with a vision to bring complex concepts to life using AR.

    The startup wants to make learning fun and interactive for students.

    Veative Labs has developed the world’s first XR CHIP-enabled VR Headset that comes with preloaded AR content.

    It also comes up with a hand-held controller that allows navigation and engages the students in the immersive learning environment of AR.

    Teachers can blank the screen of the students’ headsets to grab their attention.

    They can even install, uninstall, and launch VR modules remotely on students’ headsets.

    The startup has made 670+ interactive VR modules that cover subjects like Biology, Chemistry, Physics, and Maths.

    Using AR students can get inside the human heart to understand how the heart coordinates with other organs or get inside a plant to learn about photosynthesis.

    Students can interact with the objects and organize their VR modules as per their requirements. They can even create their own VR projects.

    The in-built feedback and assessment tracker make sure that the learner stays on track.

    The startup has developed its own proprietary reporting system which allows students, teachers, and parents to view the data.

    Students can also learn how to speak English. The AR brings various situations in front of the learners that allow them to speak English.

    Using voice recognition the AR will understand if the students are actually speaking or not.

    It then provides instant feedback on pronunciation and speech.

    Teachers can also virtually transport students to the world’s great locations.

    Students with special needs can learn in a judgment-free environment at their own pace using AR.

    2. PlayShifu

    Startup Name PlayShifu
    Founded In 2016
    Location Bangalore, India

    PlayShifu Website
    PlayShifu Website

    In 2016, two old friends and new fathers, Vivek Goyal and Dinesh Advani founded PlayShifu with the vision of making the kid’s screen time more meaningful.

    PlayShifu develops AR toys that make education fun for children of ages 4-12 years.

    In total, the startup has made 16 products.

    Their 3 popular AR lineups include:

    • Orboot Earth
    • Orboot Dinos
    • Orboot Mars

    These are 3 unique globes powered by AR.

    Orboot Earth gives the children access to 400+ highlights and 1000+ cool facts across 6 categories – cultures, cuisines, monuments, inventions, animals, and maps.

    While with Orboot Dinos children can see how the earth looked 250 million years ago and discover 50+ 3D dinosaurs.

    Orbit Mars allows children to explore the red planet and learn about orbiters, landers, and rovers in 3D. Children can discover 1000+ cool facts and 20+ spacecraft.

    How do all these global works?

    Children need to download an app on their iPad and scan the globe to interact with 3D models.

    All these globes develop critical thinking among children.

    Apart from this, the startup also makes STEM-based games where you get one gaming pad and 7 gaming kits.

    All these AR-powered games help children learn about spelling, grammar, maths, animals and music.

    PlayShifu also makes TACKO games where children can turn their tablet into a fun interactive board game and learn about chess, coding, animals and developing gadgets.

    Tacto Doctor is an interesting product where children can turn their tablets into an interactive clinic.

    They can treat a patient and learn what is the usage of certain instruments like stethoscopes and learn more about body parts like bones, stomach, and other organs.

    As you can see, the startup has made a lot of AR toys that make education fun.

    The startup is trusted by 1 million educators and parents across 35 countries.

    In April 2021, PlayShifu raised Series B funding of $17 million from Inventus Capital India with Inflexor Ventures.

    The above graph shows the forecasted AR and VR market size worldwide from 2016-2022 in millions of US dollars as per the source mobileappdaily.com
    The above graph shows the forecasted AR and VR market size worldwide from 2016-2022 in millions of US dollars as per the source mobileappdaily.com 

    3. TutAR

    Startup Name TutAR
    Founded In 2015
    Location Kerala, India

    TutAR Website
    TutAR Website

    In 2020 Thomson Tom, Shyam Pradeep Alil, and Suvith S launched TutAR with a vision to revolutionize the Indian education system with the help of AR models.

    The app is developed by Thrissur-based startup Infusory.

    TutAR comes with preloaded AR content for science subjects for kindergarten and from classes 1 to 12th.

    Teachers can access these VR models via any video conferencing software.

    They can then record videos interacting with the augmented objects and share them on any social media channel.

    No green screen setup or VFX is required.

    According to the founders, if you know how to use a mobile phone you can easily use the app as well.

    Once the app is downloaded teachers need to select the subject, topic, and AR model.

    Teachers can show eye-popping 3D models of the anatomy of teeth, skulls, and muscles, Wheatstone bridges, potentiometers, Carnot engines besides them when they are teaching.

    Teachers can change the size of the model, and rotate it up, down, right, or left according to their needs.

    They can even draw something over the model. In this way, students will get a visual representation of the subject.

    TutAR is used in 19+ states and 100+ institutions.

    In April 2022, the edtech startup raised undisclosed seed funding from April Ventures, SalesboxAI’s founder Roy Rajan.

    The funding will help the startup to scale its operations. In the future, the founders want to expand their business outside of India.

    They want to create a ‘Meterverse’ or in their words ‘Tutarverse’ where students and teachers can interact with each other using both VR and AR.

    4. zSpace

    Startup Name zSpace
    Founded In 2007
    Location San Jose, California

    zSpace Website
    zSpace Website

    zSpace is an edtech startup that wants to provide innovative learning experiences to students using the power of VR and AR.

    Paul Kellenberger founded this startup in 2007.

    zSpace is a Windows-based AR/VR laptop that comes with glasses and a stylus.

    Once you turn on the system and wear the glasses the magic happens!

    Using the stylus students can bring objects out of the screen in 3D space.

    They can then rotate the virtual objects or move them up or down or dissect them.

    Students can move their heads around the object and see its intricate details.

    Currently, zSpace is only focused on science and math. They also cover CTE programs which make students ready for college or work.

    The laptop is suitable for kindergarteners as well as medical students.

    zSpace also helps students get industry certifications in the following fields:

    • Health Science and Public Service
    • Advanced Manufacturing and Skilled Trades
    • Agri-Science
    • Transportation

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    Conclusion

    As you can see with the help of AR learning complex concepts would be easy.

    When AR is used to teach complex subjects like medical science, doctors get a chance to learn in a less anxious environment, practice their skills and equip themselves with futuristic methods.

    With the boom of entrepreneurship and AR, we will surely see more applications of AR in education.

    Global AR in the education market to expected to reach $41.8 billion by 2027, growing at a CAGR of 77.2% over the period 2020-2027.

    In the future, it might happen that students will not have to carry any books and study via AR and VR tablets or headsets.

    FAQs

    How can AR be used in education?

    AR can make classroom education more interactive and exciting. Teachers can show virtual examples and students can interact with those objects and see how a particular thing functions.

    For example, teachers can show the human organs using AR and students can see in real-time how the human body functions. Since the human brain doesn’t forget visuals, students will grasp concepts more easily.

    What companies are using AR and VR?

    Big companies like Microsoft and Meta are using AR and VR. Some other companies use AR and VR zSpace, WoofbertVR, Nearpod, etc.

    Which is the number 1 Edtech company in India?

    Byjus is considered as the number 1 Edtech company in India.

    How are AR and VR used in education?

    Using AR and VR in education enhances the learning experience for students and also allows them to grasp the concept with much clarity due to the availability of 3D visuals.  

  • Top AR Startups in India | 2022 Exhaustive List

    Augmented Reality has emerged to become pivotal in the ways in which humans are reimagining their lifestyles. It has enhanced user experience and business efficiency in a tremendous manner. Irrespective of the nature of businesses, companies have been leveraging the capabilities of Augmented Reality so much so that the industry is expected to deliver a global revenue of $340 billion by the end of 2028.

    Studies also reveal that by the end of 2024, there will be over 1.3 billion augmented reality users. This emerging technology has the power to bring better efficiency into the organization.

    AR in India has got a large market to tap into which makes it all the more path-breaking and revolutionary. The Indian Augmented Reality market is expected to grow at a rate of 38.29% by 2027.

    The digital transformation of the country along with the availability of various AR devices aided by high investments has boosted the penetration of AR in the Indian market. This article will look at some of the leading AR companies in India.

    India is still developing in AR compared to the work of Microsoft and its hologram-themed augmented reality glass or Google’s Tango projects. Many of the AR startups in India are trying to set a benchmark in the world of AR Startups. There are a total of 104 AR startups in India.

    Future of AR

    Top AR Companies in India

    1.Imaginate
    2.Parallax Labs
    3.Tata ELXSI
    4.PlayShifu
    5.Gophygital
    6.InfiVR
    7.Quy Technologies
    8.Trezi
    9.SmartVizX
    10.Simulanis
    11.Kalpnik
    12.Jadooz
    13.GreyKernel
    14.PerspectAI

    Imaginate

    Founded in 2016, Imaginate is an Augmented Reality, Virtual Reality and Mixed Reality enterprise that provides custom-made 3D content to enable immersive training and support for various equipment and processes. It was found by Hemanth Satyanarayana.

    Imaginate- Top AR Startup in India
    Imaginate- 3D Content Developer

    They have been rated as top agencies by Gartner, Forester and IDC. They have extended their support through AR services to various industries including Automotive, Aviation, Construction, FMCG, Healthcare, Banking and Manufacturing.

    Startup Name Imaginate
    Headquarter Hyderabad
    Founder Hemanth Satyanarayana
    Founded 2016
    Funding $500k
    Products Austom-made 3D content

    Parallax Labs

    This Mumbai-based startup is the first of its kind that uses AR, VR and MR for the defense and enterprise sector. They aim to become the best AR company in India by providing end-to-end customer solutions. They have played a significant role in improving practices at the Hindustan Uniliver plant as well.

    Parallax- Virtual Solution Provider

    Startup Name Parallax Labs
    Headquarter Mumbai
    Founder Vivek Surve, Krupalu Mehta
    Founded 2018
    Funding $500k
    Products VR, AR & MR Content Development Startup Studio

    Tata ELXSI

    Recognizing the rise of the world to embark on a new immersive experience, TATA ELXSI attempts to become the key player in the field through innovation. They assist customers in their quest to find creative solutions to their problems and bring meaningful connections and experiences.

    TATA ELXSI- Top AR Startup in India
    TATA ELXSI- Virtual World

    By providing end-to-end immersive experience solutions, the firm prepares the workforces of various industries to improve productivity, reduce cost and enhance customer experience.

    Startup Name TATA ELXSI
    Headquarter Bangalore
    Founder TATA Group
    Founded 1989
    Funding Self Funded
    Products Video Analytics Solution, Robot Taxi, V2x, TESA

    PlayShifu

    They are an Augmented Reality based toy company that brings in interactive toys and games that are heavily rooted in AR technology. By providing educational playing experiences to the kids, PlayShifu aims to revolutionising the use of AR within the paradigm of child growth and development.

    PlayShifu- Top AR Startup in India
    PlayShifu- Educational AR Startup

    They cater to kids of age 4-12. Their carefully crafted AR-based toys and games are crucial in developing skills like critical thinking, geography, engineering etc.

    Startup Name Play Shifu
    Headquarter Bangalore
    Founder Dinesh Advani, Vivek Goyal
    Founded 2016
    Funding $35.4m
    Products AR-based STEM Toys & Educational Games for Kids

    Gophygital

    Focusing on the gaming industry, Gophygital uses Mixed Reality to provide immersive, experiential solutions to clients. They also work along with various other segments including education, healthcare, retail, and lifestyle. All of their products have strong elements of gamification.

    Gophygital- Top AR Startup in India
    Gophygital- Top AR Startup in India

    Their team have a unique mix of engineers, artists and psychologists to refine their technology to its purest form and also make the most out of it. They have a diverse client base which has helped them score greater heights. Some of them are Atara, Carlsen, Kotak bank, IPCA, Piramal, TATA and Mahindra Rise.

    Startup Name Gophygital
    Headquarter Mumbai
    Founder Ninad Chaaya
    Founded 2016
    Products Use of Mixed Reality to provide immersive, experiential solutions to clients

    Tetrahedron

    Tetrahedron.in is a VR and AR company based out in the manufacturing industries in Defence, Consumer durables, FMCG, and Pharmaceuticals along with education & training in schools, colleges & universities. They focus on the details of presenting the respective products of the company in a holistic manner by aiding with the required services.

    Tetrahedron- Top AR Startup in India
    Tetrahedron- Top AR Startup in India

    InfiVR

    This company that gives Virtual Reality, Augmented Reality and Mixed Reality based solutions to their customers was founded in 2018. Rather than replacing human capabilities, they seek to enhance them by finding novel solutions to core issues.

    InfiAR- Top AR Startup in India
    InfiVR- AR and VR Startup

    They focus on sectors like aviation, aerospace, healthcare, pharmaceuticals, automobiles etc. What makes them unique is their approach toward technology as an extension of human intelligence and eyes rather than as a separate entity. They look forward to making their services cheap and affordable to all as a part of their service enhancement initiative. The company is based out in Bangalore.

    Startup Name InfiVr
    Headquarter Bangalore
    Founded 2018
    Funding Self funded
    Products Enable clients productivity using AR/VR

    Quy Technologies

    Founded in 2010, Quy Technology Pvt Ltd primarily gives mobile app development services. Although they are based in India they have clients all over the world including U.S., UK, Canada, UAE and Europe. They use their expertise in AR, VR and MR to expand the digital footprints of their clients.

    QUYTECH- Top AR Startups in India
    QUYTech- Top AR Startups in India

    They focus on areas like eCommerce, Healthcare, Training & Development, Retail, Real Estate, Entertainment, Education, Manufacturing, FMCG etc. Today, they have delivered over 350 projects to their clients all over the world.

    Trezi

    Trezi is an AR software company which is one of the top 10 AR startups in India. Trezi is based in Noida and was founded by Gautam Tewari in 2014. It is an immersive virtual reality product that allows experiencing the designs with the help of 3D modeling software & architecture software. Trezi lets architectures showcase their building plans using AR.

    top 10 AR startups in India
    Trezi AR Startup

    Startup Name Trezi
    Headquarter Noida, Uttar Pradesh
    Founder Gautam Tewari
    Founded 2014
    Funding 2M (2020)
    Products Design Presentations, Real-time Marketing Communications

    SmartVizX

    SmartVizX is one of the best solutions provider companies in the AEC(architecture, engineering, and construction) industry. SmartVizX creates an interactive virtual environment for experiencing arenas and spaces that haven’t even been physically built. It currently focuses on building a virtual environment for the real-estate & design industry.

    top AR startups India
    SmartVizX Virtual Environment

    Startup Name SmartVizX
    Headquarter Noida, Uttar Pradesh
    Founder Gautam Tewari and Tithi Tewari
    Founded 2015
    Funding 3M (2020)
    Products ArchViz, ArchVizM, 360-VIZ, ViViz, ViVizM, ViVizVR

    Simulanis

    Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is also a multi-award-winning Ed-tech company. It develops Augmented, Mixed, and Virtual Reality software applications for Education, Skilling, and Industrial Training

    Startup Name Simulanis
    Headquarter Delhi, India
    Founder Raman Talwar
    Founded 2013
    Funding USD 1M
    Products Remote Assist,Reflexis, Sanalexa,

    How Augmented reality is helping in Remote Work
    What does Augmented Reality actually mean and what is it used for?It is awidespread technology, so does a question pop up? “How does it work?” AR is the special technology where it instructs your device to be helpfulthroughout your day by letting you experience digital content in the similar wa…
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    Kalpnik

    Kalpnik has developed a platform for people to experience remote places and events. Its product VRDevotee lets users experience immersive religious and spiritual places. Its app which is available on both android and ios has over 1.27 lakh downloads.

    Indian AR startup
    VRdevotee

    Startup Name Kalpnik
    Headquarter Noida, Uttar Pradesh
    Founder Apul Nahata, Ashwani Garg, John Kuruvilla
    Founded 2016
    Funding USD 526K
    Products VRDevotee

    Jadooz

    Jadooz is an Virtual reality cinema theater and solutions provider in India. Jadooz is a chain of multiplexes which Provides a 50-80 seater cinema, virtual reality center, gaming pods and a cafe which allows users to enjoy films, VR experiences, and VR gaming. It was founded in 2017 by Rahul Nehra and Shobana Chandrakumar.

    Startup Name Jadooz
    Headquarter Chennai
    Founder Rahul Nehra and Shobana Chandrakumar
    Founded 2017
    Funding USD 319K
    Products VR experiences and VR gaming

    Virtual and Augmented reality and its impact on India
    In the 21st century, technology is everywhere, its replacing blackboards in theclasssrooms, paper models in projects, videogame controllers to VR headsets, ithas brought the pokemons from our television screens to the floor in our house.All of this has been made possible using AR and VR which sta…
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    GreyKernel

    GreyKernel is one of leading and most-awarded Virtual Reality and advance visualization startup AR startup in India. It creates immersive & gamified content for Training, Simulation & Education.

    Startup Name GreyKernel
    Headquarter Noida, Uttar Pradesh, India
    Founder Abhishek Gupta, Pranshul Chandhok
    Founded 2015
    Products Education, Training & Simulation

    PerspectAI

    PerspectAI is an assessment tool that measures human potential by Loop Reality. It provides game based assessment tool that help organizations hire talent. It employs AI to help organizations make data-driven talent decisions.

    Startup Name PerspectAI
    Headquarter Hyderabad, Andhra Pradesh, India
    Founder Jignesh Talasila, Karthik KV, Ravi Teja Koneru, Ravi Theja Muthu, Sai Suraj Vanka
    Founded 2016
    Funding USD 275k
    Products Game based Assesment

    The three most prominent markets in AR/VR are entertainment, manufacturing, and healthcare. There’s an immense demand for AR/VR since the coronavirus outbreak has forced the cancellation of events. there is also a growing demand for AR/VR in the education sector. Many companies in India are stepping up their production as the demand for AR/VR has increased. Many of the AR startups in India are upping their game to become the forefront runner in AR space.

    Conclusion

    India is driving faster to its goal of making the country more technically sound. With the boost given by the cutting-edge technology employed through AR, VR and MR, a lot of companies are coming to the forefront so as to make business easier for their clients.

    Through the application of AR to each and every aspect of doing business, the clients and the companies are able to engage in a mutually beneficial relationship. The scope and market of the industry are only increasing by the day which means that there is still room for many more startups to come.

    With the amount of importance that the Indian government gives to digital and technological development in the country, especially through Digital India, the country can witness significant penetration of AR and related technology in the future.

    FAQ

    What is the Future of Augmented Reality?

    Augmented is one of the top emerging innovations which is opening abundant opportunities for the businesses. Analysts predict that the AR market will reach $198 billion in 2025.

    What is the difference between AR and VR?

    AR combines the real world with the digital element i.e it let you see everything in front of you without using any Headset whereas VR is an alternative world replaces with a simulated one with the help of devices.

    Where is Augmented Reality used in Business?

    Use of AR Technology is not limited to only few industries like gaming and entertainment industry. It is being used in many industries to solve business challenges. It is being widely used in following sectors nowadays for e.g-

    • Design and Construction
    • Printing and Advertising Industry
    • Healthcare Sector
    • Training & Education
    • Maintenance & Repair
    • Retail Industry

    What are the advantages of AR?

    Augmented Reality can help create an entirely new, interactive experience for users. Here are top advantages of AR-

    • Enhanced User Experience
    • Increase Brand Awareness
    • Reduce Language Barriers
    • Content quality Improvement
    • Generate detailed analytics

  • XR Central – Providing Extended Reality-Based Solutions for Metaverse Creation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by XR Central.

    Metaverse, a 3D immersive digital reality technique that combines augmented reality (AR), virtual reality (VR), mixed reality (MR), blockchain, and IoT to create a virtual world and collaborate within it. The global metaverse market was valued at $41 billion in 2021. According to ‘Metaverse Market Report 2022’ by Grand View Research, the global metaverse market size is expected to grow to reach $678.8 billion by 2030. Extended reality(XR) are the building blocks of the metaverse. that will help in uplifting the user experience in the metaverse.

    XR Central is a metaverse technology based startup that provides innovatively designed solutions for metaverse creation for a diverse array of industries. Read to know about XR Central, its founder, the startup story, growth, and more.

    XR Central – Company Highlights

    Startup Name XR Central
    Headquarters Gurgaon
    Industry Metaverse Technology
    Founder Shrey Mishra and Anshul Agarwal
    Founded 2020
    Website xrcentral.tech

    XR Central – About
    XR Central – Industry
    XR Central – Founders and Team
    XR Central – The Idea and Startup Story
    XR Central – Products and Services
    XR Central – Challenges Faced
    XR Central – Growth
    XR Central – Tools Used in the Company
    XR Central – Recognition and Achievements
    XR Central – Future Plans

    XR Central – About

    XR Central is a Gurgaon-based metaverse technology startup. It was founded in 2020. XR Central has a vision to democratise extended reality technology and the metaverse. This means empowering businesses and individuals to use the metaverse to solve a diverse group of problems. When they bring new technology to the masses, it always leads to a leap in innovation which benefits and impacts many industries.

    XR Central – Industry

    The metaverse and XR industries are expanding at a phenomenal pace. There has been a large influx of investment by private and government entities in the field, and the market is projected to grow at a rate of 57.91%. The regions where most growth is projected is the Asia-Pacific region, and they anticipate that products from this region are poised to take the lead in metaverse services globally in the next five years. In the next year or so they want to introduce MetaQube to markets in the Middle East, European, and North American sectors.

    XR Central – Founders and Team

    Anshul Agarwal - Co-Founder of XR Central
    Anshul Agarwal – Co-Founder of XR Central

    Anshul Agarwal, Co-Founder & Director XR Central, is a mechanical engineer and Master of Business Administration who now spearheads sales, marketing and strategy development for XR Central. He has over a decade’s worth of extensive experience in sales transformation and corporate portfolio management has driven the progression of the XRC and MetaQube brand.

    Anshul has a passionate work ethic and has traveled across the globe to liaise with clients. This empowers him to work closely with individual teams to deliver quality solutions. His robust educational background, coupled with experience in the corporate enables him to meet the expansion requisites of XR Central.

    Shrey Mishra - Co-Founder of XR Central
    Shrey Mishra – Co-Founder of XR Central

    The other half of XR Central is Shrey Mishra, Co-Founder & Director XR Central – a computer science engineer who spearheads technology, operations and product development for XR Central. With 12 years of experience in storytelling and finding innovative, technological solutions to complex problems, Shrey has delivered unique concepts and driven innovation.

    XR Central extends its services to the corporate and commercial segments in particular, and Shrey plays a critical role in the creativity and implementation of the concept. His flair for perfection and innovation motivates the team to experiment with unique ideas and implement them with the assistance of technological processions like Metaverse, Augmented Reality, Virtual Reality, and Interactive technology.

    This passion and synergy between technology and marketing strategy has resulted in the founding of XR Central. They have a flat work structure, which means that they have no hierarchies. Each member of the team is as important as the other and all team members, from interns to engineers, can approach us, the co-founders, without hesitation. They have created an open work environment where team members can brainstorm and experiment without obstacles and deliver the kind of top-notch performance that makes a product truly unique.

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    XR Central – The Idea and Startup Story

    Before XR Central the founder ran one of India’s largest platforms for gaming content, Gaming Central. The highly organic and sophisticated participation of the gaming community coupled with the constant output of the gaming industry made us ask ourselves a question: can gaming be used to solve real world problems? And that was the seed which has led Anshul and Shrey to conceptualise, develop and implement their DIY metaverse builder MetaQube.

    They ideated and designed with a small team of passionate individuals which is growing every day, and they continue to iterate and innovate even now to ensure that their product reaches a level of quality which puts it far above its competitors.

    XR Central – Products and Services

    XRC is an XR (AR, VR, MR & WebGL) based interactive tech studio based out of Gurgaon and is founded and led by experienced industry experts Anshul Agarwal and Shrey Mishra.

    XRC has been delivering a wide range of interactive and immersive XR solutions that have helped brands elevate customer experiences and brand recall. They specialize in metaverse creation for a diverse array of industries, as well as creating interactive design content using immersive technologies such as virtual and augmented reality (MR, VR and AR).

    They are currently developing their flagship product, a powerful, game-engine-based metaverse builder called MetaQube. They provide B2B services and a forthcoming B2C product is in the final stages of development. They have worked with partners like Infosys, HCL, etc. to bring experience centres and immersive experiences to life, and are currently working with a diverse portfolio – from e-sport fan zones to building complex 3D models for training purposes in specialised fields.

    Most of these experiences are run on MetaQube, which will be their B2C product. MetaQube will be a no-code world builder, where you can build a digital environment for your friends and family or at scale for thousands of people in a matter of minutes.

    XR Central – Challenges Faced

    The biggest challenge for them was educating the target audience and educating stakeholders about the possibility of XR. As the age of Web 3.0 arrives, XR technology is seen as the new frontier for experiencing content of all kinds.

    But exposure to new technology in enterprise and wider consumer settings is very limited, and explaining and providing PoC, collating ideas, iterating and reiterating, and defining the full scope is a lengthy process which requires repeated starts and stops.

    They overcame these challenges by creating their own PoCs and developing material to educate people on these new technologies. This is how they have gained the confidence of leading brands.

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    XR Central – Growth

    XR Central work for clients all over the world from its offices in Gurgaon. Their users come from a very wide selection of industries, from aviation to coating manufacturers, and they empower them to build different experiences which connect them to customers, manufacturers, and their stakeholders.

    Some of their notable clients are:

    • Spicejet
    • Taiwanese PC giant Gigabyte
    • Lucknow Super Giants
    • India Art Fair
    • Axalta
    • Forevermark
    • Dell
    • SAP Labs

    The future for XR Central is fantastic because the world is moving towards Web 3.0.

    XR Central – Tools Used in the Company

    Some of the tools XR Central uses for its team and work are:

    XR Central – Recognition and Achievements

    They are always in the news, and have received widespread press coverage for many of their projects. For their project with India Art Fair, they were featured in Financial Express, The Print, Outlook, The Hindu, and Business Today. For their collaboration with GIGABYTE and Lucknow Super Giants XR Central was covered in newspapers all over the world. Over a hundred news and media agencies have covered XR Central’s projects, with glowing testimonials from clients.

    Anshul and Shrey also write a regular column aimed at de-mystifying the metverse and XR technologies for the wider public for The Sunday Guardian.

    XR Central – Future Plans

    As well as the Indian subcontinent, they want to provide services to regions in the Middle East and Europe. Their work is multicultural and intuitive and they are sure they will be able to bring that knowledge to develop timeless metaverse products for a diverse set of countries and audiences.

    FAQs

    What is XR Central?

    XR Central is a Gurgaon-based startup focussed towards metaverse creations and using AR/VR for innovative design solutions.

    When was XR Central founded?

    XR Central was founded in 2020.

    Who is the founder of XR Central?

    Shrey Mishra and Anshul Agarwal are the co-founders of XR Central.

    Is XR Central funded startup?

    Yes, XR Central has raised funding of $135K in a Seed Round.

  • Out-Of-Home Advertising: Marketing Strategy and Its Benefits

    Advertisement is a way to communicate with your customers and potential customers, this shows the world that your products or services exist and informs the customers about your brands and their usefulness. In a free-market economy, effective advertisement is imperative to a company’s continuance. Outdoor advertising serves well for promoting your product in specific geographic regions. Outdoor advertising is a method of advertising devised to reach a wide customer base when they are out of their homes.

    It is a highly effective method of marketing because consumers spend most of their day outside their homes. Out-of-home advertising publicizes a business’s products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. In this article, we will talk about types of Outdoor advertising and the benefits of outdoor marketing. So, without any further ado, let’s get started.

    Types of Effective Outdoor Advertising
    Benefits of Outdoor Marketing
    Steps to Create an Impactful Outdoor Campaign
    COVID-19 Impacts on Outdoor Advertising Market

    Types of Effective Outdoor Advertising

    Outdoor advertising is not just confined to flashy billboards. If you are looking to invest in outdoor advertising, then here are numerous outdoor advertisements to invest in to reach customers.

    Billboard Advertising

    A billboard is a large advertising structure found in high traffic areas. Billboards are also known as hoardings in most parts of the world. Billboards are a popular choice for advertisers because of their wide availability.

    Static Billboard

    Static billboards are seen mostly on the roadside. With about 68% of consumers making their purchasing decisions while in the car, a well-designed roadside billboard can be a vital part of any brand’s sales funnel. This form of marketing is not meant to be intrusive and direct. It is subtle and more welcoming to consumers.

    Mobile billboards

    Mobile billboards are becoming a popular type of outdoor advertising, mainly in crowded cities. They are usually seen on the side of buses or wrapped in automobiles, unlike static display billboards that can not move. Mobile billboards have the privilege of being able to go where the crowd is.

    Digital Billboards

    Digital billboards have the advantage of being able to illustrate videos and animations, making them significantly more eye-catching. They are about 3-4 times more expensive than traditional billboards.

    Augmented Reality Billboards

    Augmented reality is one of the progressive technological improvements that is now used in marketing.

    Primary Purpose:  It is beneficial for promoting awareness of a brand, product, or promotion – and their everywhere presence and cost-efficiency means they can be used as a galvanizing force in all sorts of campaigns.

    Point Of Sale Advertising

    Point of sale advertising involves an advert placed in proximity of sale, such as the checkout section of a supermarket or near the queue in a shoe store, to promote a product to consumers right as they are about to make a purchase.

    Primary Purpose: The purpose of point of sale campaigns is especially beneficial to brands or marketers promoting a product that is currently in discount, or that is a limited edition. The products, brands, and promoted objects are chosen to be of interest to the specific buyer – for example, shoe polish and laces at the checkout of a bootmaker.

    Retail Advertising

    Another immensely prevailing and successful form of out-of-home marketing is where retail advertising takes place specifically in or around retail environments, such as stores and shopping plazas. Types of retail advertising include:

    • Lift Graphics
    • Floor Graphics
    • Mall Media

    Primary Purpose: The main purpose of retail advertising is to lure buyers into visiting a store or acquiring a product that is relatively close to where they saw the advertisement.

    Transit Advertising

    Vehicle advertising sponsors an on-the-go advertisement in the form of a printed graphic either placed on the side of the vehicle in question or as a vinyl wrap covering its body. This increases brand awareness on a much larger scale and can provide a reliable source of exposure to nationwide businesses or those with multiple locations. Types of vehicle advertising are

    • Truck Liveries
    • Taxi Wraps
    • Bus Adverts

    Primary Purpose: The main purpose of a vehicle publication is usually to increase brand awareness, but it can also work as an integrated part of a specific campaign.

    Share of Ad Spend in 2021
    Share of Ad Spend in 2021

    Benefits of Outdoor Marketing

    Today, outdoor advertising has become a global marketing strategy, with the ads being presented in numerous forms, shapes, and sizes. From the narrowest streets to the widest roadways, advertisements can be found in every corner of the world. No matter how large or small your business may be, it will still get the advantages of outdoor advertising.

    Outdoor Advertising is Cost-Effective

    With regards to CPM(Cost Per Thousand), outdoor advertising awards one of the most cost-effective mediums for advertising available. This is because outdoor advertising and billboard advertising produce many added impressions per ad placement. This allows marketers to expand their advertisement money further, which only increases the value of outdoor advertising as ad budgets seem to be continuously shrinking.

    Outdoor advertising can boost sales

    Those who have viewed a product advertisement multiple times may likely buy the product; Outdoor advertising helps influence the interest of new customers. It also reminds present customers that the product is still accessible in the market. In both ways, outdoor advertising creates a continuous invitation to make a purchase.

    Outdoor advertising provides maximum publicity

    Hundreds of people pass through the streets daily, they get to see the advertisement daily. This is the reason why roads and highways are filled with all kinds of outdoor advertisements.

    Helps in building the brand

    Outdoor advertising helps consumers remember the product information conveyed in the signage with its repeated exposure the more time they get to see the advertisements, the more impact it has on them and an image of the brand is built.

    Steps to Create an Impactful Outdoor Campaign

    1. Define KPIs with Quantifiable Goals.
    2. Establish Data Points for Your Target Audience and Activation Markets.
    3. Communication and Collaboration Still Reign.
    4. Optimize Your OOH Campaign, Like Every Other Channel.
    5. Evaluate Campaign Success Including Measurement & Attribution for Real-World Outcomes.

    COVID-19 Impacts on Outdoor Advertising Market

    • COVID has put on hold nearly all forms of outdoor advertising because of the limitations on travel and work from home emerging as the new norm.
    • The outdoor advertising market will decelerate at a CAGR of over 4% through 2020-2024.
    • Most industry leaders believe it is the time for OOH to embrace its digital department as brands that were allies of OOH agencies are realizing the potential of DOOH systems. With the lockdown in place in most parts of the country, industry experts say it is time to re-evaluate the OOH medium.
    • From mall booths to airport Televisions to Uber cab tops and billboards, the industry is leveraging its vast networks to help lessen the extent of the virus. The advertising giants like Lintas, Ogilvy, and JWT – are all focusing efforts on their outdoor advertising arm to bring more awareness to the public on COVID-19.

    Conclusion

    Outdoor advertising has been here since 1850 and its demand and effect have not died down. Brands are aware that most people spend 70% of their time outside so they often take this opportunity and make it their advantage by advertising their products or services outdoor. As the visibility increase so does the sales. Although Covid-19 created a challenge in the outdoor advertising sector, gradually it is making a comeback.

    FAQs

    What is meant by Outdoor Advertising?

    Outdoor Advertising or Out-of-home advertising means advertisements that reach customers even when they are outside their house.

    What are the 4 types of advertising?

    The 4 types of advertising are:

    • Display Advertising
    • Video Advertising
    • Native Advertising
    • Mobile Advertising

    Which companies use Outdoor advertising the most?

    The companies that use outdoor advertising the most are:

    • Apple
    • McDonald’s
    • GEICO
    • Amazon
    • HBO

  • All You Need To Know About Becoming a Game Designer

    Game Designing entails the creation of the game’s structure, setting and layout. Therefore, A game designer must create systems that are simple to maintain, comfortable to use and expandable, as well as bring new game design concepts to the table frequently. In short, Gaming has appeared in several formats and platforms, including PC, Console, Mobile, Virtual, and Augmented Reality, as a result of the globalizing and ever-evolving globe. Such changes in the gaming industry necessitate a game designer with a diverse set of creative and technical talents to successfully envision, plan, test, develop and deliver an idea.

    Over the last ten years, the gaming industry has grown exponentially as of 2020 it was valued at around 90 billion INR. With the Indian market expected to reach 143 billion INR by 2022, this growth has prompted several international animation companies to outsource work to India.

    Top Games By Current Players

    The best part of becoming a game designer is that you don’t need any diploma or degree, it depends on the skills and knowledge a game designer has. A candidate should have good knowledge of the gaming industry too.

    But, If you are planning to learn more about this field, then here are some courses that you can obtain after completing related courses.

    Eligibility Required
    Pros of Becoming a Game Designer
    Cons of Becoming a Game Designer
    Certificate & Diploma courses
    Bachelor’s and Master’s courses
    Courses Outside the College Curriculum
    Skills required for a Game Designer
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    Eligibility Required

    Entering the Designing Industry is unique and can be both lucrative and rewarding. As compared to earlier, the demand for a game designer has increased immensely. Nowadays, 8 out of 10 people play video games because it is no more seen as a hobby or recreation or a mode of entertainment. And honestly speaking, we know people in our circles who are addicted to gaming. A certificate/diploma program is sufficient enough to give you enough exposure to the fundamentals & give a kickstart to your game designing career. With an associate degree, you can get a job in the gaming field which will be a milestone toward your dream position. Here are some of the basic eligibility criteria required to become a game designer:

    • Once you complete your 12th grade, you can apply for a bachelor’s degree in game design.
    • It does not have a specified entry-level requirement. A candidate can hold only a 12th pass certificate and also a master’s in-game designing too, depending on the candidate’s talent and experience.
    • Candidates with a bachelor’s degree in engineering have a little edge over others. As they have a better understanding of computer applications and their technical elements.
    • Various colleges offer a variety of game design programs. To improve their talents in the field of game design, candidates can enrol themselves in game design courses.
    • A bachelor’s degree or diploma in game design, or a bachelor’s degree in computer science engineering, is required for game designers.

    Pros of Becoming a Game Designer

    • Firstly, there isn’t a clear and fast rule on what qualifications are required. If you possess the necessary qualities, you can pursue a career as a game designer. Any appropriate degree would only be the icing on the cake.
    • Secondly, Join a team of people who are determined, creative, and enthusiastic about their job. Not only does it improve the working atmosphere, but it also introduces a variety of new skills.
    • Thirdly, The business is growing at a breakneck speed. It provides hopefuls with a wealth of opportunities and quality work.
    • Fourthly, It is mentally stimulating because each project is different.
    • Lastly, A game designer creates a universe full of fantasy and inventiveness. It rekindles your desire to work.

    Cons of Becoming a Game Designer

    • Game designers have to cope with a lot of pressure. They must complete their project to the letter of the deadline, as the project’s release is totally in the hands of the firm.
    • Long hours in front of a computer are required of game designers. It’s taxing on the back and the eyes.
    • Working long hours to reach a deadline might cause stress and hurt their personal lives.
    • The business is under harsh competition as the demands for game designers rise.

    Certificate & Diploma courses

    Here are some of the Certificate or Diploma courses you can choose from to become a game designer:

    1. Game Art & Design- Certificate
    2. Gaming – Certificate
    3. Diploma in Game Programming
    4. Diploma in Gaming Production
    5. Diploma in Game Designing
    6. Diploma in Game Development
    7. Advance Diploma in 3D game content creation

    Bachelor’s and Master’s courses

    If you think that the Certificate/ Diploma program didn’t give you enough exposure, then you can surely go for a bachelor’s degree and even after that you want to study more then you should go for a master’s. This means you get more years of exposure, learning, and experience in comparison to the previous course. This will surely help you grow in this field and get more knowledge about it. During your studies, you can also go for an internship for more practical knowledge and it will help you to grow your resume as well.

    Here are the courses you can opt-in for doing your bachelor’s or master’s:

    1. B.Sc in Graphics, Animation, and Gaming
    2. B.Sc in Gaming and Animations
    3. Bachelor’s in Media Animation and Design
    4. Bachelor of IT/Art user experience design
    5. M.Sc in Gaming
    6. M.Sc in Multimedia and Animations
    7. Integrated M.sc in Multimedia and Animation with Game Art and Design

    Courses Outside the College Curriculum

    Game Designing courses on Udemy

    There are plenty of courses that offer to help you along with training & skill development outside of your college curriculum. These courses can supplement your degree & can also help you land better jobs. Some courses have a lot to offer from prop creation to complete level designing. There are sites like Udemy & The Game Institute, that offer these additional courses.

    Udemy offers you several hours of top-notch content. You can also see the difficulty level for different courses, from beginner to expert. Moreover, Looking at the abundance of information provided by Udemy, it is quite inexpensive as well. Moreover, The Game Institute, on the other hand, offers you a 30-day no-risk money-back guarantee. They have a reasonably priced fee for 6 months/ year depending on your choice of payment period. This site is solely dedicated to games & is worth a try!

    Skills required for a Game Designer

    A game designer must have good drawing abilities. Working knowledge of computer languages and software programs such as 3D Max and Maya are also very important. Game creation necessitates the presentation of concepts with clarity, both verbally and on paper, which necessitates the use of fundamental graphic design and sketching skills.

    Game designers frequently work in groups, which necessitates strong interpersonal skills. To improve your professional skills, you should stay current on the latest software and technology. A candidate’s success is determined by his or her skill set, which should be a mix of talent, technology and innovation.

    Similar Jobs

    A Game Designer’s job entails visualizing, planning, and designing computer and video games. The game designer collaborates with a group of specialists who assist with budgeting, project timetables, and work schedules. Levels, puzzles, characters, narratives, animation, and art are all created by game designers. They also write codes using computer programming languages.

    Although, there are a lot of related jobs in the same field as game designing. Some are listed below with their roles:

    Game Animator

    They’re the multimedia kings and queens. A Game Animator’s job is to produce interactive animated pictures by combining technology with art and imagination.

    Game Programmer

    A game programmer is a computer scientist who employs codes to construct programs that can be read by cellphones, computers, or video game systems. They choose the coding language that is most appropriate for the gaming platform.

    Game Designer

    A game designer’s job entails creating stages, characters, riddles, animation, and art. You will be expected to provide ideas, construct interactive narration, produce prototypes, and develop the game’s mechanism.

    Creative Game Director

    A creative game director, who is often the inventor of the game concept, must guarantee that the video gaming production is flawless in every way. They are in charge of the project’s overarching vision.

    Game Artist

    A game artist is in charge of all parts of game development that necessitate the use of visual art. For the game’s visual aspects, they develop 2D or 3D art.

    Game Marketer/PR

    In this process, a game marketer/publicist plays a crucial role. They are in charge of communicating the developer’s message and ensuring that it is well received by the audience or public.

    Game System Designer

    To create game functionalities, a game system designer collaborates with producers, programmers, and other areas within the game design.

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    Conclusion

    We live in an age where anyone can create a video game. Technology and the tools we need to do so have made it easier than ever, and thousands of games are released every year, many of them quite successful. But, how does one become a game designer? What’s required to get started? In this guide, we will discuss the basics of becoming a game designer and give you a brief overview of what you need to know.

    FAQs

    Is game design a good career in the future?

    There was a time when people used to refer to gaming as entertainment, but a lot of things have changed over the past years and the demand will see tremendous growth soon. Choosing a game designer as a career is an excellent choice, especially for those who love gaming and the gaming industry. Moreover, people have started seeing it as a professional career.

    How much does a game designer earn?

    There is no fixed amount, it depends on the company and the level of experience a candidate has in the gaming industry. Approximately, 15000/- for a candidate in a small company and around 20-30 lakhs for a big company.

    Best metaverse games

    The gaming industry has already entered the metaverse world by creating an avatar. Some of the top games in the metaverse are –
    Axie Infinity
    Sandbox
    Chain of Alliance
    Decentraland
    Alien world
    Farmers world
    Prospectors
    My neighbour Alice

  • List of Companies Working On Metaverse Development

    Technology is taking the world to unprecedented heights, which could not be predicted even ten years ago. The digital world is growing at an unimaginable pace and is bringing some of the best experiences ever in the history of mankind. VR or virtual reality is one of such extraordinary experiences that is steering our viewing experience to the next level. Hundreds of companies all over the world are striving to make metaverse a reality. It is undoubtedly one such thing that will require a lot of time and effort to be established perfectly and be reach the masses, but with the recent advancements in technology, it’s not a far-off dream anymore.

    About Metaverse
    Companies Chasing Metaverse Dream

    1. Roblox
    2. Microsoft
    3. Meta
    4. Nvidia
    5. Unity
    6. Snap
    7. Autodesk
    8. Tencent
    9. Epic Games
    10. Amazon
    11. Bolly Heroes
    12. OneRare
    13. Loka
    14. Cope.Studio

    When Will The Metaverse Get Developed Completely?
    Benefits of the Metaverse

    About Metaverse

    About Metaverse
    About Metaverse

    The term metaverse refers to a virtual environment created with the help of special virtual technology that people can live in. This sounds like a science fiction movie, and science fiction movies are made to resemble life as it will be in the future. It’s like accessing any location, such as virtual concerts using gear similar to video games. By using this, you can live the moment instead of only watching it. Metaverse is also considered the future of the internet. However, this internet universe will also be linked with virtual spaces, and provide a 3D virtual experience while surfing. In this future technology, the big tech giants are investing heavily, with the sole aim of bringing the virtual world to life.

    Cryptocurrencies, games such as Minecraft, virtual conferencing, etc., come under the example of elements of the metaverse. The expanding digital world with an extended cyberspace will see a technological revolution soon. Tech giants are in the race to create what seemed impossible a few years earlier. Metaverse will form the base of this revolution to take Virtual and Augmented Reality to the next level.

    What is Metaverse?

    Companies Chasing Metaverse Dream

    Major video game company Roblox corporation is adapting and developing the metaverse concept. This concept will take their video games to the next level. Another well-known tech giant in the race is NVIDIA corporation that has developed omniverse technology. They called it ‘metaverse for engineers’ by adding millions of users using blender software to create three-dimensional imagery.

    The NVIDIA corporation, Blender, and Adobe have joint plans to expand the NVIDIA omniverse. This collaboration by these tech giants may bring a brilliant result to the market soon in the near future. Facebook recently announced that it would hire 10,000 people in Europe to develop the metaverse. Also, Facebook acquired Oculus VR, and now it’s a complete part of Facebook. This branch of Facebook makes virtual reality gadgets.

    Facebook rebranded itself as meta to prepare for metaverse development. Also, Facebook selected the European Union to develop the metaverse rather than focusing on the USA. This is to create more employment in the European region and maintain a long presence in that region. Epic Games CEO Tim Sweeney has said that the internet is broken, and they have a plan to fix it. Sweeney’s dream of bringing the metaverse to reality is a long project with huge investments and acquisitions.

    We all might have seen Mark Zuckerberg displaying the giant robots and time travels to ancient Rome to announce the brand’s aim to establish a metaverse, which started with the recent renaming of the corporate name of Facebook. However, there are numerous other companies that are working in silence, pacing towards the same goal of achieving metaverse.

    Here we list some of the companies that share the same dream of developing metaverse.

    List of Metaverse Development Companies:

    Roblox

    Roblox Corporation - Metaverse Development Company
    Roblox Corporation – Metaverse Development Company

    Roblox Corporation, the American video gaming company that went public this year, visualizes the concept of metaverse as a place where “people can come together within millions of 3D experiences to learn, work, play, create and socialize.”

    The California-based gaming corporation is aiming to help the users and developers with ways to create digital worlds. Roblox Founder/CEO David Baszucki has also mentioned that the company is looking forward to creating future shopping and business experiences on the platform, which is powered by its own virtual currency, Robux. Roblox is among the highest valued startups in the World.

    Microsoft

    Microsoft - Metaverse Development Company
    Microsoft – Metaverse Development Company

    Microsoft Corp is not far behind the world of metaverse either. In fact, the company’s CEO Satya Nadella has already hinted at the same during an earnings call when he said that Microsoft was aiming to converge the physical and digital worlds by building an “enterprise metaverse”.

    With the famous Xbox and Minecraft under its belt, Microsoft is a distinguished player even in the gaming world, which will also see advancements to bring in the concept of the metaverse. Phil Spencer, the chief of Xbox, has even talked about the company’s planning to create “a metaverse or mixed-reality construct.”

    Meta

    Meta - Metaverse Development Company
    Meta – Metaverse Development Company

    Meta is a prominent player in the space of metaverse and is currently in the news as well following the recent change in its name to Meta Platforms Inc., which was earlier Facebook Inc. The social media giant is one of the most revered investors in the spaces of augmented and virtual reality and has been in the quest to build a metaverse out of its VR environment Horizon, which is accessible through the Quest headsets launched by the brand.

    Nvidia

    Nvidia - Metaverse Development Company
    Nvidia – Metaverse Development Company

    Popular computer chip producer, Nvidia Corp has already been successful in building its Omniverse platform, which can be used to connect the 3D worlds into a shared virtual universe. This Omniverse will be used for projects that can create simulations of the physical buildings and factories that are here in the living world and will stand as the “plumbing” on which metaverses could be built.

    Unity

    Unity Software - Metaverse Development Company
    Unity Software – Metaverse Development Company

    Unity Software Inc, the American video game software development company is quite popular for the real-time 3D projects it handles powered by 3D, 2D, VR, and AR. Talks are that Unity would also help in empowering businesses and startups with advanced tools and technology to build the metaverse.

    Snap

    Snap Inc. - Metaverse Development Company
    Snap Inc. – Metaverse Development Company

    Snap Inc., the owner of Snapchat has long been credited as the company behind the creation of custom avatars and augmented reality filters to overlay digital features in the real world. The company has made a bigger push in 2021, with the launch of its augmented reality glasses that are available for the developers to experiment with creating experiences for the spectacles.

    Autodesk

    Autodesk - Metaverse Development Company
    Autodesk – Metaverse Development Company

    Autodesk, the cloud software firm that hails from California, US, also creates programs that can be used by engineers and architects to design and produce buildings and products. Besides, the software created by Autodesk Inc. is further used to build virtual world experiences for games and other entertainment purposes.

    Tencent

    Tencent - Metaverse Development Company
    Tencent – Metaverse Development Company

    Chinese tech giant Tencent Holdings Ltd, the world’s largest video gaming firm by revenue, which also boasts of having stakes in major game studios like Epic Games and Activision Blizzard has already registered many metaverse-related trademarks for its social site QQ, according to the South China Morning Post.

    Epic Games

    Epic Games - Metaverse Development Company
    Epic Games – Metaverse Development Company

    The name behind the video gaming phenomenon, Fortnite, Epic Games has paced ahead of usual shooting games to bring in social experiences like dance parties and virtual music concerts. The users are seen, in such projects, paying to drape their avatars in various costumes and building their own islands and games. The company is also the owner of the massive gaming engine that goes by the name Unreal, which is used to develop games and other visual effects, such as the backdrops of TV shows.

    Epic CEO Tim Sweeney, who also happens to be a vocal critic of the other big platforms like Apple Inc and Google, has stated that metaverse needs to stand as a participatory, common space.

    Amazon

    Amazon - Metaverse Development Company
    Amazon – Metaverse Development Company

    The world’s largest cloud services vendor and the owner of the exemplary ecommerce website, Amazon.com, Inc is ever-increasing in terms of its media offerings. Furthermore, the company is also seen as a potential player in the metaverse.

    Apart from foreign tech giants, many Indian startups are also approaching the goal to develop metaverse. India has a high gaming user base that accounts for a large percentage of the global gaming user base. Due to this, there is also a responsibility on Indian engineers to actively participate in the creation and development of the metaverse. Some of the key players from India, who are pacing up to see the success of their metaverse projects are:

    Bolly Heroes

    Bolly Heroes - Metaverse Development Company
    Bolly Heroes – Metaverse Development Company

    Bolly Heroes can be described as a parallel Bollywood world that is built in collaboration with production houses, music labels, brands, celebrities, gaming studios, and animation companies. The partners of Bolly Heroes have already gone a step ahead to launch the Bollyverse, a limited edition NFT collection platform, the pre-registration for which has already started from September 21, 2021. With the help of this platform, the users can now create a ‘Bollyverse,’ where they would be able to write, act and produce their own stories and characters, which will ease the launch of community-driven films, games, shows, and animation.

    OneRare

    OneRare - Metaverse Development Company
    OneRare – Metaverse Development Company

    Founded lately in March 2021, New Delhi-based OneRare has been successful in launching its first play-to-earn game designed as a food metaverse game on 0xPolygon.

    Loka

    Loka - Metaverse Development Company
    Loka – Metaverse Development Company

    Loka is based in New Delhi and is distinguished as the first multiplayer gamified virtual Metaverse of India based on the 3D maps of the real-world cities and other physical locations, in which the players can participate in live and concurrent experiences powered by their preferred third-party apps.

    Cope.Studio

    Cope.Studio - Metaverse Development Company
    Cope.Studio – Metaverse Development Company

    Founded in November 2020, Cope.Studio is a product studio focused on deep technology, which is developed on a platform for repeatable creation and growth of successful products, revolving around early-stage ventures. The company is based in Bengaluru and strives to combine design, product support, and capital in order to create innovative ideas about the Metaverse into category-defining companies.

    Some other Indian companies that are working on their metaverse projects are Interality, Tamasha.Live, Zippy and NextMeet.

    When Will The Metaverse Get Developed Completely?

    Metaverse Development
    Metaverse Development

    The metaverse is a very vast concept if we see it through the eyes of engineers developing it. For common people, it will be a smooth and easy experience to feel the virtual experience. But for the developing team working behind, it’s a challenge that will snatch their sleep. The metaverse concept has been getting planned for years, and finally, we are witnessing some really good progress in the process. Tech giants are now investing huge sums in this project to take their company values to higher levels. People are excited to test this new experience, and the market is growing with demand for such digital technologies.

    The first ideas of metaverse came to light before the year 2000, but the enthusiasm about this concept has come to the limelight in the year 2020. Many tech giants are setting their footprints into the development of their metaverse. Different ideas are diversifying the development process. But for the metaverse to function fully and get affordable for a large section of the society is still a bit far. But at the speed with which these companies are rising in this concept, work will bring metaverse to life soon. The pandemic has shown the importance of the virtual world and its importance in our daily lives. Now the Metaverse may have got a boost due to this push, and it’s now getting closer and closer.

    Benefits of the Metaverse

    Metaverse as a whole is a very futuristic concept, and it has a lot of benefits. With the arrival of metaverse technology, virtual living standards will improve, and it will be possible to merge digital platforms into a single segment. Medical professionals can now treat diseases that can be easily detectable at an earlier stage due to metaverse technology. Retail vendors will be able to display products to the customers through this technology. The most diversified use of this technology is in the gaming universe, which will feel more real through a metaverse. Also, the travel experience will get better through this technology, allowing users to travel to foreign places through a metaverse. Apart from these, many other benefits exist and will surface with time.

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    Metaverese – Conclusion

    Metaverse is not a dream anymore, it’s now coming to reality, and our real world is getting more virtual in the coming days due to this technology. With time, Virtual reality will develop and will take our experiences to a new level. Many people will get employment through this technology, and millions will get a new technological wonder to experience. Every technology has its own negative and positive points, and for Metaverse, you can figure them out when it will come to reality.

    FAQs

    What is metaverse?

    The term metaverse refers to a virtual environment that you can live through using special virtual technology.

    Which are the companies working for metaverse development?

    Some of the metaverse development companies are:

    • Roblox
    • Microsoft
    • Meta
    • Nvidia
    • Unity
    • Snap
    • Autodesk
    • Tencent
    • Epic Games
    • Amazon

    Why Facebook rebranded to Meta?

    Facebook has rebranded itself as Meta to reflect its focus on metaverse.

  • How E-Commerce Brands use AR/VR to Enhance The Shopping Experience?

    This article is contributed by Anshul Agarwal, Co-founder of XR Central.

    Most people we know, when they need to buy supplies, will take a few hours or more in order to: a) go to the shops, b) search for the desired shop, c) go to the relevant section in the desired shop, and so on and so forth, you get the picture. The internet has made e-commerce faster and more convenient than ever before, but there are still things that we hesitate to buy online. We want to try on glasses, try on clothes, see how everything fits before we click that button. And for that, you have to take a few hours to go to the shops.

    The advent of the metaverse, and technology like 5G, will make e-commerce even more intuitive and convenient for customers. Now, you can scan your body or enter your measurements and try on all sorts of clothes and accessories on your virtual avatar. With the level of precise detail made possible in the metaverse, this will be as close to the real experience as possible and will take a fraction of the time. And if you think, well, this is an activity that I’d like to do with friends, then the social component – that gets missed from a lot of e-commerce experiences at the moment – will also be there for you. Your friends will have the opportunity to create their own avatars and accompany you on virtual shopping trips from the convenience of their own homes.

    Indeed, XR-powered platforms power the collaborative and social aspect of retail via omnichannel messaging and real-time avatar interaction. You and your friends will be able to stroll in a fully immersive experience through the shops in your local neighbourhood – or even thousands of miles away. And shop owners will have a chance to showcase their goods effectively while maintaining their customers’ level of trust. There is also a rise in AR apps you can use to project makeup and accessories onto your face. Snapchat, for example, is debuting a version of Shopping Lens that will enable users to swipe through different kinds of makeup and cosmetics and virtually try them on their faces. Attached to the AR overlay will be detailed on prices, colours, and sizes. Major brands have already signed on to this new way of shopping and there are predictions of more and more brands jumping on the bandwagon soon.

    Last year, Gucci made a big splash selling NFTs of digital clothes and accessories for millions of dollars. As we transition to a predominantly digital presence, we can expect to see a big uptick in our Direct-to-Avatar (D2A) purchases. For an appearance-conscious generation, digital avatars will need to exhibit personal flourishes via clothes and accessories. We know what makes us unique in real-life, but what will that be in the metaverse?

    Like we’ve seen with H&M’s new virtual store, it will be possible to have cross-platform flexibility and access to major brands in a virtual setting. Users will be able to access retail stores on their tablets, smartphones, laptops, or by using VR-enabled headsets or glasses. Having stores at a ‘virtual’ address will offer brands a chance to be hyper-local in a truly global setting, and to gain access to a wider audience and secure cutting-edge brand equity.

    For brands that don’t want to go all out on digital products, there is an opportunity to have hybrid showcases – where real-world creations are matched with virtual accessories to be sold as NFT collectibles. NFT collectibles are custom digitized tokens that, by definition, are truly exclusive. They cannot be exchanged with each other. And it’s low-cost, without raw materials, fittings, export duties, and comparable workers’ fees. Users can have their NFTs digitally rendered into Instagram or Snapchat filters, Zoom filters, QR codes, and seamlessly project an extension of their personality into the digital realm. In fact, the highly scalable and highly custom nature of virtual retail will make it so that retailers will create less waste and be able to recruit new customer bases with relative ease.

    A case in point for retail’s future in the metaverse is the participation of FMCG companies. You could think that FMCG doesn’t really fit in the metaverse, but we have innovative branding strategies being implemented by the likes of Hellmann’s mayo – who created a campaign on Animal Crossing regarding food waste – and Proctor and Gamble – who created lifelike skin for avatars to advertise their Venus razors. A unique, multi-faceted campaign can result in a hundred-fold increase in social media mentions and make creaky brands seem slick and savvy.

    And lastly, home shopping will become easier. We now have interior designers and decorators visualising furniture and all manner of home accessories in a rendering of your flat. And using AR shopping apps – like Amazon’s Room Decorator – you can see how that new bed you’re thinking of buying will look in your room, or how that painting or that rug, or that vase will look in your home. The tools powering the metaverse will provide an unprecedented ability to visualise 3D objects accurately, so you can be confident of your purchase.

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    Conclusion

    So, in summary, retail and e-commerce have a bright future in the metaverse on a number of different fronts. Some of them are already here and some will continue to evolve and mutate far into the future. It will be interesting to see where we land.

  • Best No Code Platforms for Augmented Reality Development in 2022

    The entertainment or the telecommunications industry initially unraveled itself in the form of landline telephones, radios, Cathode Ray Tube (CRT) televisions, then the LCDs/LEDs came into the picture, and so on. Technology is thus a never-ending race with itself, and today we have what we call Augmented Reality and Virtual Reality. There have been various use cases of this technology, and it is quite evident that the future holds a lot more for this promising technology.

    Augmented Reality is what we use to superimpose digital information ranging from images, audio, video, and even text, to the view of the real world, hence augmenting the real world and virtual information. This is quite different from Virtual Reality, since VR completely cuts off the real world, and is only a 3-dimensional view of the virtual world.

    There is no doubt regarding the fact that Augmented Reality will have a lot more uses in the near future, and hence will need an equally expansive workforce of developers. Fortunately, there are several no code development platforms for Augmented Reality, which can be used to develop AR applications and interfaces. So, here we have compared the best 5 No Code AR Development Platforms, so you can compare and choose the one that is most suited to you.

    Augmania
    Plugxr
    Scapic
    Zapworks
    Minsar

    Augmania

    Augmania no code AR Platform
    Augmania no code AR Platform

    Augmania is a no code AR development platform that helps you create engaging Augmented Reality Ad campaigns, lets shoppers use products virtually, and engages customers with activities such as treasure hunts in malls and conventions. Augmania helps create a powerful and lifelike AR experience with just a few clicks, while also allowing users to monitor and track campaigns. Moreover, it doesn’t even require users to download any applications and offers an in-browser experience.

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    Features Offered by Augmania

    • Augmania allows users to create an AR environment and launch it with a few clicks irrespective of the venue.
    • You can attract more customers for your products with live demos through interactive AR brand stories and engage them by virtually augmenting products.
    • Augmania offers an effortless image recognition tool that converts images to 3D videos, ad holograms, and even touchable menus.
    • No need to develop mobile applications since Augmania offers an in-browser experience with scalability and interactive storytelling.
    • Augmania also offers users a robust and efficient dashboard for analyzing ad campaigns and understanding results.

    Pricing for Augmania

    Augmania doesn’t have a free version that it can offer the users. It has only a free trial for the users whereas the paid plan for the same starts from $199/month per feature.

    Also Read:

    Plugxr

    Plugxr no code AR Platform
    Plugxr no code AR Platform

    With over 8000 registered customers and over 1500 engaging and immersive AR experiences, Plugxr is one of the leading no code cloud-based AR development platforms. It offers all the essential features to create an AR experience and applications, and publish them on WebAR or embed them in an application. Moreover, with no coding skills needed to develop an AR application and low time and cost of development, Plugxr has become the popular choice among AR development platforms.

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    Features Offered by Plugxr

    • Plugxr offers an efficient and intuitive interface to develop AR with a simple drag and drop functionality, and all you need to do is have your elements at hand.
    • You can publish advanced AR experiences into your own applications with publish-ready files and source libraries at your disposal.
    • You don’t even need to download an application or software to test your AR since WebAR does that for you on the browser with a customized URL or QR code.
    • Plugxr offers a platform that supports tracking of all dimensions and verticals of AR and offers users an all-around experience, literally.
    • With the Plugxr platform, users get image, ground, location, face, and even object tracking, making the AR experience quite comprehensive.

    Pricing for Plugxr

    Plugxr furnishes its users with 3 different pricing plans called the Starter Plan, Pro Plan, and the Enterprise Plan which cost $30, $79, and $199 respectively. While the Starter plan offers limited features and is meant for relatively newer audiences and users, the Pro plan is more suited to middle-sized companies. The Enterprise plan is a complete package of AR tools built for larger corporations.

    Scapic

    Scapic no code AR Platform
    Scapic no code AR Platform

    Scapic started out as a simple and intuitive tool to build AR, VR, and 3D experiences without the use of code. After hundreds of no code projects building Augmented and Virtual Reality to life, Scapic has been acquired by Flipkart, offering the domain of E-commerce, an all-new dimension. Since the audience today expect better visual quality, Scapic delivers just that along with an experience that helps you stand out.

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    Features Offered by Scapic

    • Not just Augmented/Virtual Reality, Scapic allows you to display 3-dimensional visuals, to offer your customers a better look at your products.
    • AR helps customers virtually try on any wearable product, takes out the guesswork, and decreases product returns.
    • With the use of 3 dimensional CGI technology, create realistic images of products in any number of settings.
    • Eye-catching product images and interactive experience with AR helps with high conversion rates and lower return rates.
    • Scapic also allows no-code integrations along with an interactive dashboard for tracking metrics to enhance product performance.

    Pricing for Scapic

    Scapic offers 4 different pricing plans including the Starter Plan, Essential Plan, Plus Plan, and the Advanced Plan. While the Starter and Essentials plans offer 10000 and 50000 impressions per month respectively, the Plus plan offers 150000 impressions. The Advanced plan furnishes its users with customized features and pricing.

    Zapworks

    Zapworks no code AR Platform
    Zapworks no code AR Platform

    Zapworks Designer is a no code tool that allows users to build multi-scene AR experiences with an easy interface of drag and drop. It is deemed as the easiest and fastest way to create immersive 3D WebAr experiences.

    Doesn’t matter if you’re a marketer, designer, or even an educator, with Zapworks, you can add information, to your mobile applications, of even websites without the use of code. Engaging the users is not much of a deal with Zapworks and its stand-out WebAR experience, which boasts of No Apps, No Downloads, and No Coding. Moreover, Zapworks also offers users a scene transition functionality for a more immersive experience, along with videos and documentation to make the process simpler.

    Features Offered by Zapworks

    • ZapWorks brings innovative 3D model support thereby helping the customers make informed decisions while buying. ZapWorks helps its clients to upload and drop 3D models easily into a scene, and then preview them before it is published to the mobile web.
    • Zapworks extends the facilities of producing holographic video that jumps right off the page. This is why the alpha channel video feature of Designer emerges as more engaging for the users.
    • Zapworks allows users to build their own AR photo album for projects and events.
    • With features like screen transition and video support, Zapworks helps users to create multi-scene AR experiences for a more comprehensive approach.
    • The drag and drop interface along with image tracking allows for more detailed AR designing, and better visuals. Creating quality WebAR is possible now within minutes and not hours by the intuitive drag and drop interface that ZapWorks provides. The best-in-class image tracking offered by ZapWorks helps its users track 2D & 3D assets to print, products, and packaging.
    • ZapWorks also makes it easy for its users to instantly preview and publish the AP experiences directly to the web of mobile devices, thereby avoiding the need for any app.
    • Zapworks can be helpful for marketing campaigns by sharing their products in more impactful ways and transforming product packaging into a media channel.
    • Zapworks can also work for agencies with custom AR app solutions and powerful analytics tool and demonstrates ROI in real-time.

    Pricing for Zapworks

    Zapworks Designer offers 2 different pricing plans, the Starter Plan and the Pro Plan which cost $60 and $150 per month respectively. While the Starter plan includes 12000 views per year with 1 user support, the Pro plan offers 30000 views per year with 3 user support. Zapworks also offers an Enterprise plan with custom pricing and features.

    Minsar

    Minsar no code AR Platform
    Minsar no code AR Platform

    Minsar is a design and collaboration platform for creating engaging AR/VR experience directly through your smartphone. It offers creative technology to design powerful Augmented/Virtual Reality experiences along with cloud support including Google Cloud and Dropbox. Minsar’s no code platform offers you a simple yet efficient interface, where you can just drag and drop elements from your local or cloud storage, directly into the scene. You can even export your content to your website, and create an experience that stands out among other websites.

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    Features Offered by Minsar

    • The interface offered by Minsar is so simple that you can use your fingers to drag and drop elements while also allowing you to scale and adjust them.
    • Minsar Studio allows you to assess your elements in real-time, where you can instantly preview any subtle changes, and experiment with your imagination.
    • No code means that you no longer have to waste time on debugging. Moreover, an efficient interface means you save even more time, simplifying your workflow.
    • Instead of just importing elements, you can also create them with, shapes texts, and blocks, and edit them as you deem fit with Minsar presets.
    • You can import elements directly from a cloud service provider which can be integrated with Minsar, and also store your work on the cloud, so you don’t have to worry about losing it.

    Pricing for Minsar

    Minsar offers 3 different pricing plans called the Starter Plan, the Plus Plan, and the Pro Plan that cost $9, $100, and $500 per month per experience respectively. While the mentioned plans offer all features needed to develop an engaging AR experience, Minsar also offers a free plan with all the basic features, along with an Ultimate plan with custom features.

    Relevant Read:

    FAQs

    What are no code tools?

    No Code Development Platforms are tools that help us create digital assets such as a website, mobile or web application, automation platforms, and in this case Augmented Reality apps, without the use of code. They offer simple and intuitive interfaces, which do not need coding, and all the work can be performed via drag and drop, copy-pasting, and other effortless maneuvers.

    What is ARCore?

    ARCore is a platform offered by Google to build AR experiences using APIs. It enables your smartphone to sense the environment and interact with the information that surrounds you. These APIs are cross platform interfaces allowing users to experience a shared Augmented Reality Experience.

    What is the difference between VR and AR?

    While Virtual Reality completely cuts you off from the real world and displays before you a virtual world, the approach of Augmented Reality is as such that it augments with the real world, and you can view both the real and the virtual world at the same time. Augmented Reality is more suited for displaying information, pretty much in the same way as in the science fiction prevalent these days.

    Conclusion

    AR/VR is the tech of the future, and considering its growing demands in different domains, no code platforms are some of the best platforms to create AR experiences. While the basic features of these platforms are the same, users might need to take care of the pricing plans, and while platforms like Plugxr and Minsar offer diverse plans, others such as Zapworks have a neat set of comprehensive plans. All in all, based on the features and pricing, the above-listed are some of the best no code AR development platforms and are widely trusted.

  • The Growth of AdTech Market in India and Around The World

    The article is Contributed by Mr. Alok Pandey, Vice President – Sales & Marketing, Xapads Media.

    Adtech has seen unprecedented growth in Year 2021 so we have all the reason to be excited about what the future holds for us. Advertising technologies are bridging the gap between Reality and Desire and also adding new and innovative ways to bring Advertiser and User under the same screen.

    As the world of Ad-tech is set to get bigger and better in the coming times, let’s see how.

    Factors Contributing in Growth of AdTech Industry

    User Privacy
    CTV and OTT
    Augmented Reality (AR)
    Mobile First
    Omnichannel Marketing
    Conclusion

    User Privacy

    Year 2021 will go down in history as a significant one that changed the world of Digital Marketing for Good as Apple introduced and finally implemented its App Tracking Transparency (ATT) framework in iOS14.5. Now any App or Medium requires user Consent to track any sensitive data and gives User Privacy the importance it always deserved. With Google, Huawei and others to follow suit, this Year is expected to see more revolutions and steps around User Privacy.

    CTV and OTT

    Undoubtedly Year 2022 belongs to CTV and OTT as major players started to unleash the power in Year 2021 and with more and more content creators choosing the medium over traditional ones, this will remain a trend setter in coming months too. India will remain the top market as the penetration and growth continue to see an uptick.

    Data Sets : The global CTV ad spend is projected to rise 23% in 2022, hitting approx. $20.3 billion whereas, the global OTT revenue will be approx. $205,565 million in 2022 and is projected to reach a staggering $210 billion by the year 2026. Coming to the Indian market, the revenue from the OTT segment will be $2,673 million in 2022 and will reach $3,928 million at a CAGR of 10.10% by 2026.

    Augmented Reality (AR)

    Another trend that picked the hype in late 2021 is Augmented Reality (AR). AR is reaching audiences in a way no other Ad-tech ever reached. It builds the personal connection with the user to drive brand awareness and showcase the product’s pointers as in the real world. Even though this tech is not widely used(yet), the prospect and offerings just can’t be denied for long. I personally say watch it as this will make the biggest difference this year.

    Mobile First

    Mobile First is another thing that will stay in trend, even though many believe that industry has seen the peak of In-App Marketing but I personally beg to differ. Countries like India and SEA are expected to see highest growth in terms of Mobile penetration and with fast adaptation of 5G and high internet, Mobile + In-App Marketing will continue to be Advertisers top choice. Another factor of this tide will remain highly adaptive MMPs like Appsflyer, Branch, Adjust and Kochava, providing advertisers with valuable user insights and control over Adspent.

    Omnichannel Marketing

    Reserving my final spot for Omnichannel Marketing, which has allowed Advertisers to target and re-target the user over various Marketing channels. This gives a major boost to Brand reach and awareness by building a repeat but valued customer base. This has  even opened the new arena to connect digital channels, such as live chat, email, phone and in person, to deliver a consistent brand experience.

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    Conclusion

    With something Big making news everyday, 2022 would be an “Year for Adtech” as the market and industry prepare for the welcome of Metaverse and Web3.0 but there are still some trends that are here to make Big. India is also expected to ride on these trends and with high penetration and adaptation of new technology, this year might be crucial in making the history of India’s Adtech market. Against all odds India has shown high growth prospects post covid second wave with new Unicorn every week so a positive impact will propel India’s Ad Tech Industry.