StartupTalky

Tag: Attracting New Customers

  • Top 12 Proven Strategies to Convert Free Trial Users to Paying Customers

    We all love SaaS products like Spotify, Trello, MailChimp, etc. But how many of us use the paid version of them? Well, not many individuals use the paid version cause these brands monetize on the enterprise version of the app.

    But, what if the brand offers a SaaS tool only for B2B professionals? A freemium model is not the go-to option for each SaaS company. Also, unlike these well-established brands, it is hard for most SaaS brands to get users to try their products and become paid customers.

    Netflix India had the hardest time converting users into paid customers. Many other SaaS products, especially new SaaS companies face the same issue. Let us look deeper into the issue first.

    Types of Free Trials
    Why Free Users Do Not Convert Into Paid Customers?
    12 Proven Ways to Boost the Free Trial Conversion Rate

    Types of Free Trials

    There could be a couple of reasons that your free trial users are not converting. Firstly, let us look into the types of free trials:

    Freemium Model– It means offering a set of features for free forever and charging for certain premium features. Example: Trello

    Opt-in Free Trial– It offers the user a free demo period of 14-30 days without any credit card information, in exchange for the email address. Example: Salesforce

    Opt-out Free Trial– It is similar to an opt-in free trial with a limited period of the demo but demands credit card information. Example: Netflix

    The difference in the model also impacts the free trial conversion rate. It is generally noticed that conversion is maximum for an opt-out free trial. However, it is hard to get more sign-ups for the same. Nonetheless, what are the reasons that users pull back after trying your product?

    Why Free Users Do Not Convert Into Paid Customers?

    High User Expectations

    There could be a gap between the user expectation and your product offering. The user might be looking for some specific features which are not USP for your product.

    Better Alternative

    The user might have a better alternative that solves the problem at a lower price or gives better performance. For instance, many companies prefer Slack over Microsoft Teams. Microsoft teams might be a cheaper alternative but Slack offers better integration and usability.

    Bad Boarding Experience

    Another reason that drives users away is an inefficient boarding experience. A smooth onboarding process means sending onboarding emails, tool setup & personalized demo, and providing an onboarding kit. Brands often miss multiple touchpoints to impact the users which affects the conversion rate.

    The product does not solve the user’s problem

    If your product does not solve the user’s problem and acts as additional friction or workload, conversions will drastically decrease. However, there are times when the best products can not convert as they are unable to communicate and highlight their value or lose points in customer management.

    Here are 12 strategies that would help you increase your free trial conversion rate.

    12 Proven Ways to Boost the Free Trial Conversion Rate

    Conversion is not just about bringing more features or improving your product. The best-in-class product could also perform variably low due to mistakes like poor onboarding process, too much friction, complexity in product set-up, or lack of incentive. Below are 12 tactics that can enhance your trial to paid conversion rate.

    Easy to Use Product

    Your product might not have all the advanced features but if it can solve the users’ problems with ease, it will definitely get more paid users. Ensure that your product is easy to use and does not add up to the workload. It should have enough guidance to move around and use the product smoothly. Alternatively, there are many other ways to fill in the gap in case of a complex product.

    Offer Personalized Demo

    Sometimes the products are hard to understand and require assistance initially. In those cases, a personalized demo is a great way to highlight the use cases and make the user thorough with the product. Also, a dedicated team that helps onboarding with setup and a demo works exceptionally great to boost trial to paid conversion rate.

    Create Resource Centre

    Another way to tackle the issue of a complex product is by creating a resource library that the user can refer to as and when required. You can have a separate center on the website or within the product integrated into different places. Also, this is a great place to highlight case studies for your product and tap into any customer queries.

    Highlight USP

    Some brands fail in communicating their USP and hence lose a big margin to their competitors. What stands you apart from 50 other products available in the market that might be cheaper or more expensive than you? Identify and communicate this through your content throughout platforms and sales pages. It can help you cross the bridge if you have various close competitors.

    Provide Conditional Offers

    Apart from conveying brand USP and features, providing an incentive works as a great way to offer premium features and get paid customers. Something like this offer by Grammarly.

    Grammarly Offer
    Grammarly Offer

    It gives a 50% off which is only available till midnight. They help in attracting more paid users. Once the users opt-in for the paid version, it is generally noticed that they don’t unsubscribe from it.

    Choose Opt-out Trials

    Opt-out trials are a great way to increase your trial to paid conversion rate. Since it requires credit card details, it helps qualify users beforehand. It has the highest conversion rate of 30-60% for many brands. However, a SaaS brand that is new in the market shouldn’t opt for it as it wouldn’t get great results. It is great for brands with an existing brand foot in the market that wish to scale.

    Leverage Email Sequences

    Emails can play a major role in conversion if leveraged smartly. Firstly, setting an onboarding email sequence in place is really important. It smoothens the process of onboarding and keeps the users hooked to the product.

    Secondly, using emails to send reminders about the end of the trial period is another way to use emails. Lastly, they are a great way to get customer feedback or voice any offers/features.

    Ease the Upgradation Process

    The process of moving from a free to paid version should not be a hassle for the user. It should include collecting credit card details + only necessary information. Also, It should not be complex for users to find a portal to upgrade to the paid version. The installation and upgradation should be effortless.

    Provide Personal Support

    Chatbots are a great way to handle customer grievances promptly. Chatbots or dedicated sales person could act as a team to solve queries for the users and create a better understanding of the product. Also, mark down the common queries that you get and eliminate/ simplify those elements to reduce friction.

    Limit Number of Paid Features

    As crucial as it is to show what the paid version of the tool can do, it is advisable to restrict the number of paid features. Only provide limited premium features depending upon the product usage and customer pain points.

    Alternatively, offer premium features for a limited time or number of times. For instance, limit a particular feature, let us say integration with Google Suite for up to two times only.

    After this, the trial may continue but those premium features are exhausted. This again boosts the free trial conversion rate. Also, try and limit the demo period to 14 days at maximum. It gives enough time for users to try the product and get clarity about it.

    Optimize User Journey

    A user journey is crucial for a business to understand how the user uses the product, where it lags, and what is the key to better performance. You should optimize this user journey by first analyzing it well with the help of heatmaps and then filling in gaps.

    Start by holding a consistent narrative across platforms. Also, establish credibility in the niche with the right type of content and PR. Each user interaction should solve a goal for the user and add value to it. Aim to remove any unnecessary friction and ask for minimal details.

    Use Heatmaps and Activity-based Triggers

    Heatmaps are a crucial tool for SaaS brands to understand user activity. Not only do they help in understanding the user journey but also assist in optimizing the product for conversion.

    Heatmap
    Heatmap

    You can use activity-based triggers that incentivize and ease product usage. HubSpot uses Activity-based Triggers efficiently to maximize conversion. Look at the email below:

    Activity-based Email
    Activity-based Email

    It uses activity-based triggers, communicates value, gives an enticing offer, and highlights USP.

    These strategies can be a great starting point to understanding the loopholes and fixing them up. But how much should a business aim for as a free trial conversion rate?

    Conversion Benchmarks

    A standard benchmark for free trial conversion rate is 4% across all the types of free demos offered and industries. Apart from these more defined conversion rate benchmarks based on the model of the free trial are:

    • Freemium– Below 10%
    • Opt-in Free Trial– 5-25%
    • Opt-out Free Trial– 30-50%

    This shows that the opt-out model is great to convert users but is generally advisable for brands with goodwill that wish to scale further. The Freemium model offers the lowest conversion rate and hence is adopted by companies that make money by selling to enterprises.

    If your product has lower rates, look into the loopholes and fix them with mentioned strategies or some other solution. However, there are cases in which companies outperform these standards, such as Slack with a 30% conversion rate.

    FAQs

    What does “Free trial conversion rate” mean?

    The free trial conversion rate means the percent of users that convert to paid customers after a free trial over a defined period.

    How to calculate your “Free trial conversion rate”?

    Paid customers after a free trial/ Free trial sign-ups x 100. For instance, if your tool gets 35,000 sign-ups in a month for a 14-day trial. Out of these 7,000 users convert into paid customers. Then, the free trial conversion rate is 20%.

    What is a good conversion rate from free to paid?

    15% to 20% is considered a good conversion rate.

    How do I convert my free trials to paying customers?

    Offer demo, highlight your USP, provide excellent customer support, and provide exciting offers.

  • What is Impulse Buying and How Can You Use it to Increase Sales?

    We all have been there, where we saw an Ad on Google/ Instagram and instantly bought the product. It could be some skincare item, an earphone, or something else. A similar pattern is noticed when we enter a store with a ₹500 budget in our hands and a list of items we need. Yet, we end up at the counter with a bill of over ₹2000.

    We all hate it, regret it, and want to end this habit of impulse buying. However, if you run a retail or eCommerce store, you want more of such people. They buy more than they intend to, leading to rising sales by a huge margin. But is there something that as a store owner you could do? Could you influence the people in your store to buy more?

    What is Impulse Buying?
    Factors Affecting Impulse Buying
    11 Ways to Increase Impulse Buying in Retail or Online Store

    What is Impulse Buying?

    Impulse buying is an impromptu purchase without a planned intent. In simpler words, when a person purchases more than they planned. It is a sudden urge to buy, often driven by emotions. Triggering and manipulating buyers’ emotions is the primary tool for increasing impulse buys. Let us quickly understand the factors that impact it.

    Factors Affecting Impulse Buying

    As mentioned above, external and internal factors can impact impulse purchases. Internal factors such as emotions, and external factors such as advertising, store architecture, promotions, etc. play a big role in influencing people. They can majorly impact your sales. If leveraged, they can increase the sales by 40-80%. You only need to aim at:

    Perceived Value

    Do buyers find your store products worth the pricing? We don’t mind spending ₹5000 at Zara but would not spend that kind of money in a local clothing store. You need to ensure that users find your products ‘value for money’. Stores barely play around with their prices and rather offer discounts to enhance perceived value.

    Urgency Factor

    How many times have we spent thousands on the Pink Friday sale or Independence Day sale mindlessly? Time-restricted discounts and promotional offers can motivate buyers to buy from your store more so than often. They create a sense of urgency and buyers end up buying products they intended to.

    Novelty (Uniqueness + Freshness)

    BTS X McDonald created hype across the globe amongst the BTS Army. Even though the meal items weren’t really innovative, they brought more than Rs 16,000 crore in profit for Mcdonald’s.

    When buyers are provided novelty products, people who are excited about that category end up spending a lot. For example, sneakerheads spend thousands on a pair of sneakers just because they find them unique. Your aim should be to offer novelty products to boost impulse buys.

    The main aim of a store owner should be to excite people when aiming at impulse purchases. If you are a small store owner try to leverage the pricing factor to induce buyers. Contrarily, if you run a big store, use product displays and promotions as sales drivers. But what is the primary and most effective tool for impulse buying?

    Role of Social Media

    Imagine sitting on the couch on a fine Sunday evening and you see a promotional post advertising Pasta. Aren’t we automatically tempted to eat some pasta? Although this is not restricted to food only. People end up buying so many products just as a result of social media ads. So, these ads can encourage impulse buys. But how?

    These ads aim to trigger certain emotions in the viewer and create a sense of urgency. We have seen those Ads about 20-45% off on XYZ brand for today only. These help a lot to bring traffic to these companies.

    Let us say you are an online store selling marketing services. You can curate an Ad copy that targets customer pain points: “get more traffic” or “10X your revenue”. Pain points help in targeting a particular emotion- fear, happiness, etc.

    In addition to this, you could leverage the urgency factor by adding a time-limited deal. Now, you can target these ads geographically or based on people’s activity. It generates a lot of revenue and encourages impulse buying.

    Not only do these ads bring sales but also enhance brand recognition and foot reach. It’s a great way to tap the top of the funnel audience.

    Now, we will look at some other actionable tips that you could use to enhance your sales through impulse buys.

    What drives customers to buy products impulsively
    What drives customers to buy products impulsively

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    11 Ways to Increase Impulse Buying in Retail or Online Store

    With the surge of online advertisements, social media marketing, and influencer marketing, impulse buys are at their highest. Here are 11 ways you can subconsciously trigger buyers to spend more time and money at your store.

    Strategic Product Placement

    Product placement is crucial to increase average order value and boost impulse buys.

    Place complementary products/services together. This acts as a great way to cross-sell and avoids buyers from running to other stores to buy these items. For an eCommerce store, try adding suggestions of complementary products next to the items.

    Place popular or best-selling items at the buyer’s eye level to increase the reach and chances of selling. If you are running an eCommerce store, position these products on your home page at the top to grab maximum attention.

    In addition to this, add products with higher value at a better position on the shelf. For eCommerce stores, target best-selling high-end products on various pages of your website.

    Utilize Check-out Counters

    We see how when we are checking out of stores or any eCommerce stores, there are product recommendations at the checkout page/ counter. You need to utilize them strategically. Here are a few tips on the items you should add at the check-out.

    1. Don’t add expensive products.
    2. Don’t give too many options which might leave room for doubt.
    3. Add smaller products that don’t demand too much thinking.

    Your aim at this stage is to increase the revenue by smaller margins instead of making a big sale.

    Offer Free Samples/Demos

    Stores like Sephora offer free samples and demos to the people that walk into the store. These generally result in impulse purchases if they end up liking the product. This doesn’t really cost a lot and helps in boosting revenue. You can offer free samples at a purchase threshold at your eCommerce store to increase order value.

    Leverage In-store Staff

    In-store staff can play an important role in inducing more sales. A staff that works around with enthusiasm and guides properly can help to boost impulse buys. For an eCommerce store, this role can be filled by chatbots and chat support to help solve buyers’ queries. Nonetheless, a congenial staff is advantageous for a retail store.

    Promotion

    Apt promotion beforehand can impact impulse purchases. The aim is to provide conditional offers and limited-time deals. They bring more sales in a short time and create an urgency factor. This also enhances perceived value when buyers think that they back a deal worth their money. Some examples are:

    1. Buy one get one free
    2. 20% off on all items till coming Sunday
    3. Get 10% off on apparel purchases every weekend
    4. 25% off on purchases over 4000.

    Window Display

    Window displays in retail stores and home pages in an eCommerce store can make or break the deal for the store revenue. Add best-selling items and most trendy/ popular products here. This is a great place to highlight novelty products offered in your store. It is like a cover page for your store that can enhance impulse buys.

    Cross Merchandise

    Bundling is a great way to enhance impulse buys. It could be in either cross-sell or upsell format. You can pair complimentary or highlight an upgraded version. This acts as a great way to enhance impulse buys.

    Ease the Buying Process

    The buying process should be easy. A hasty process can lead to customers dropping the products from the cart which negatively impacts store revenue. You might lose a customer as well. Hence, an easy process coupled with cooperative staff plays a major role for a store.

    Offer Novelty Items

    Novelty items in your store can get a lot of eyeballs to your store and eventually help you in impulse buys. Not only do you end up selling novelty items but as and when more people walk into the store, more revenue is guaranteed.

    Highlight Social Proof

    Social proof is another driver for impulse buys. At times people when they read good reviews or see happy customers, end up purchasing the goods from the store. If not, they don’t hesitate to check the store which ends up in a purchase eventually.

    Enable Free Returns

    Free returns can help stores to build credibility and ensure customers that even if they don’t like the product they can return it. Although it can be a big hindrance for your business if buyers exploit it. So, offer limited day conditional free return.

    Conclusion

    Customer psychology can help a lot with increasing revenue. All these tactics can bring more impulse buys to your store. Social media can be the biggest driver for impulse buys whilst all these techniques surely help too. Just focus on customer needs and trigger the right emotions to skyrocket revenue for your business.

    FAQs

    What is impulse buying?

    Impulse buying is when a buyer purchases a product or service without giving it much thought.

    What are the 4 types of impulse purchasing?

    Pure impulse purchase, Suggestion impulse purchase, Reminder impulse purchase, and Planned impulse purchase.

    What do impulse buyers buy?

    A common example of impulse buying is when consumers buy candies, gums, or drinks when they are at the checkout line.

  • What is Micro Marketing? | Examples | How To Build Micromarketing Strategy?

    Strategic marketing is crucial to recruiting possibilities and turning them into consumers for entrepreneurs. The process of presenting a company’s or brand’s products or services to a particular audience is known as marketing. Marketing is concerned with assessing target client markets and devising tactics to get a company’s products in front of the proper people. As a result, marketing is a vital instrument for establishing relationships between brands and their customers. Clients who identify with a company’s promotional materials are more inclined to respond to its promotion tools.

    However, marketing can be done in a variety of methods. Diverse business owners acquire different techniques to fit their particular brand. Marketing emphasises the connection between your product, brand, and customers. So, choosing the correct marketing plan for your business is critical, or it will be difficult to promote your brand among the audience, especially in these days when technology has made it so easy for many people, resulting in market saturation.

    There are a lot of marketing strategies that can be used to grow and advertise your brand. One of them is Micro Marketing. In this article we will be discussing Micro Marketing and how it can be beneficial.

    What is Micro Marketing?
    Why do Businesses choose Micro Marketing?
    Micro Marketing – Advantages
    Micro Marketing – Disadvantages
    How to build a Micro Marketing strategy?
    Successful Micro Marketing- Examples

    What is Micro Marketing?

    The most important rule of marketing is to understand your target market. This is the only method to expand a business if you understand your clients’ needs. Micro marketing is exactly that but on a smaller scale. The target audience for this sort of marketing is quite small and has comparable characteristics such as location, income, age, shopping habits, and so on.

    For example, a brand that creates women’s apparel finds out that college-aged women are their buyers as well. So they create a micro marketing plan to simply target their women’s apparel to college-aged women. This means the business can create a marketing strategy especially targeted towards college-aged women so as to appeal to that particular group as well.

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    Why do Businesses choose Micro Marketing?

    Micro marketing is an extremely useful tool for both the small and large businesses. It’s a fantastic opportunity for a huge company to test a new product with a small audience on a small scale. If the product works well within a tiny audience. The company can make it available to a larger audience. Micro marketing can be helpful for small businesses in developing a name among the local community and build a loyal customer base.

    Micro marketing is mostly used by companies to target a very precise market section of the population to whom they may offer their product or service. If a corporation can match the correct goods or services to the proper audience, it can make a higher ROI than if they cast a broad net.

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    Micro Marketing – Advantages

    The main advantage of micro marketing is that it is incredibly cost effective. Because the target audience is smaller than normal, the cost of advertising is likewise lower. This is the type of plan that any type of business can use because it doesn’t take a lot of money and can be quite profitable.

    Another benefit is that, because of the highly targeted advertising to a small audience, the business can obtain all of the information about the consumers’ demands and the feedback can be quickly reviewed. This results in an overall better understanding of the consumers and the product.

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    Micro Marketing – Disadvantages

    One of the most significant disadvantages is that it is a lengthy procedure. To know every detail about the purchasers’ wants and the type of product that might function among the smaller audience, extensive market research is required.

    Due to the smaller target base, the campaign’s scope may be limited, which may be detrimental to the company. It carries a high level of risk and can result in a small audience and no growth overtime.

    How to build a Micro Marketing strategy?

    How to build a micromarketing strategy?
    How to build a micromarketing strategy?

    Following are some important steps that can be considered to generate a successful micro marketing strategy :

    1. Create the Buyer Personas

    The most crucial part of any micro marketing strategy is to figure out the buyer personas. If the company knows about the buyers they are targeting, then the marketing campaign can be created according to their needs and buying behavior. The business can use the help of analytics and create a buyer profile by looking at the data provided by Google Analytics, Instagram Insights, Facebook Insights, and YouTube. These platforms can provide information on demographics, such as age, gender, region, and preferences.

    Surveys and interviews can also be used to gain a better understanding of the consumers’ wants and how they would like to use the product. These two strategies can assist a company in developing an overall buyer persona and a higher likelihood of successfully marketing its product.

    2. Select and create ways to reach the audience

    Businesses can simply select platforms for customers based on their shopping behavior and other characteristics such as age, geography, gender, and so on if they know who they are targeting. You can easily pick the platform to advertise your product or service if you have a strong understanding of the buyer personas. The methods can be both offline and online, such as online advertisements, social media posts, and so on.

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    Successful Micro Marketing- Examples

    There are numerous excellent instances of organisations that have developed successful micro marketing strategies, each in their own unique way. Following are some successful examples :

    Coca Cola

    The Coca-Cola camp’s 2014 “Share a Coke” campaign, in which they replaced the Coca-Cola label on their 20-ounce bottles with first names, is an example of a successful micro marketing tactic. They devised a micro marketing technique to determine which names will sell the most to their target audience. Coca-Cola recorded its largest-ever year-over-year gain for the 20-ounce bottle at 19 percent as a result of the personalised touch.

    Uber

    Because of the city’s taxi issues, Uber used to be an app-based black vehicle limo service that solely served San Francisco. The news of this new service swiftly travelled across San Francisco, and other states soon followed suit. Uber built targeted micro marketing campaigns that tailored to particular markets as they moved from state to state. This was focused on identifying unique transportation difficulties in different cities and states utilising social media data. To persuade users in various markets to use the app, Uber launched localised internet ads with varied promos and referral benefits.

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    Conclusion

    Micro marketing is all about targeting individual members of your audience as much as possible. The more you engage with your target audience and tailor your campaigns to their requirements, the more successful your product will be. It’s an excellent strategy for all kinds of businesses, and it’s a great way to try out new items. It can be a time-consuming procedure, but if done well, it can be quite rewarding.

    FAQs

    What is micro and macro marketing?

    Micro describes something with a small scale or scope, whereas macro describes something with a big scale or scope. In contrast to micro marketing, which focuses on a limited group of buyers, macro marketing refers to a plan aimed at a bigger audience.

    What is the importance of Micro marketing?

    Micro marketing aids in the understanding of the general target population and can be cost effective because it targets a smaller client base than traditional marketing.

    What are the types of Micro marketing?

    Different types of Micro marketing are:

    • Location-based Micro Marketing
    • Relationship-based Micro Marketing Campaigns
    • Industry-based Micro Marketing Campaigns
    • Customer Needs-based Micro Marketing Campaigns
    • Brand Loyalty based Micro Marketing Campaigns
    • Micro Marketing for Customer Recovery

    Why are micromarketing strategies used?

    Micromarketing strategies are used by the companies to target audience in a cost effective manner.

    What are the successful micromarketing strategies implemented?

    Examples of some companies that made its success using Micromarketing strategies are:

    • Uber
    • Coca Cola
    • Procter & Gamble
    • Red Bull

  • How to Generate Leads from Your Podcasts?

    Podcasts are one of the best ways to reach people, no matter where they are situated. People can listen to the audio version of the content that you put out anywhere and everywhere. As long as your listeners have a stable connection to the internet and a smart device, you can convey your dreams.

    Using podcasts as a business venture is neither a new format nor is it difficult to shift to this media. However, what is complex is engaging your listeners so that you can create leads. Leads will help pave the way for customers who will be willing to pay for your products. This is a more complicated procedure that takes more than just a good episode or two.

    In this article, we will be examining how a podcast will benefit your organization. You can learn to set up a podcast under our direction and generate leads and revenue from that. Keep reading to know more about getting the best from a business podcast!

    Why a Podcast is Great for your Business?
    How to Shift to a Podcast Format?
    How to Generate Leads from Your Podcast?

    Why a Podcast is Great for your Business?

    Podcasts are a new entry in helping people spread their content. Instead of confining yourself to limited mediums, you can go for a new look, or rather, sound. Forget long-winded blogs that barely anyone reads anymore. You don’t have to scramble to find something unique for a video that never quite hits the forever-changing algorithm. Podcasts are the in-thing that allows people to listen to your content from any place at any time.

    So why are businesses taking advantage of podcasts? Take a look at the following list of reasons to get a better idea of how podcasts help your organization:

    • You can create a personalized bond among your client base. You can use your podcast to share exciting updates, upcoming events, and more.
    • Podcasts are extremely easy to operate both for the content creator and the listener. The more convenient and engaging your medium of connecting to people is, the more leads you will be able to generate.
    • Podcasts offer users the opportunity to share audio on the platform quickly. Forget slaving hours over your blog or editing your video. Record yourself with your gadgets, and upload the audio file. You are good to go!
    • Podcasts help develop your company internally by involving all members who want to be a part of the process.
    • By garnering a considerable number of listeners, you can hook in new leads and create a supply.  This helps develop newer and considerable avenues of collecting revenue.
    • Podcasts help increase and engage referral traffic. You can share special promotion codes and in-house shop discounts.
    • Connect to your clients by sharing insights about how your organization operates with full-fledged transparency.

    Wondering how to start a business podcast? Read on below to know!

    How to Shift to a Podcast Format?

    The reason why businesses are opting for podcasts as a medium to connect with their clients is that it takes some planning and arranging of the information they put forward. If you strike the iron while it’s hot the dividends will be fruitful.

    Here is how you can get started on a podcast:

    • The first step is to choose a topic suitable for a podcast and then develop it.
    • You can then decide on the format you want to release your podcasts in for your listeners.
    • Choose your podcast instruments. High-ended equipment offers a better audio quality than the cheaper products.
    • Select your podcast software and record the slot you want to release first.
    • Work on the audio quality.
    • Use a podcast template or create one with your in-house editor to make artwork for your podcast.
    • Choose a channel to publish your podcast on and get it listed on the audio brands like Spotify, Apple, Google, etc.
    • Keep working on your podcast to help it grow and create a base.

    Now that you know how you can have a business podcast, learn how you can yield leads right from your podcast episodes.

    How to Generate Leads from Your Podcast?

    Now we come to the main part of the article where you can see how to generate leads from your podcasts. Take a look at the following pointers to turn your hobby into a business opportunity.

    1. Create content that is worth your client’s time

    This is the most crucial part of your entire podcast. It all depends on the quality and content of your podcast. If you do not have what it takes to interest your audience, you may as well give up on a podcast. Without worthwhile content, the other points on the list won’t be of use to you.

    2. Design magnates to attract leads

    Once you produce your podcast episodes, you have to create attractive lead magnets. These are incentives that will help draw in potential customers and transform casual listeners into profitable leads.

    3. Encourage email currency

    Engage your listeners to share their email addresses in exchange for free guides, promos, and advice.

    4. Create an attractive landing page for your customers

    When your listeners visit your landing page to get their hands on your offerings, it has to be alluring. Your landing page is key for your listeners to share their email addresses with you.

    5. Take advantage of social media to propagate your channel

    You can bring out consumers who are interested in your products but don’t know your brand. You can spread awareness through audio bites and promotions on your podcast page.

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    Conclusion

    Working on your podcast and seeing grow as a viable model takes time. A lot depends on the brand, the product you sell, and whether your audience is ready for it at all. Just like any other medium, you need to conduct market research to check the practicality of a podcast for your business.

    You need some patience and run a few trial-and-error approaches to see success. Podcasts may be a new technique, but they will hit more than your usual target demographic than any other medium.

    FAQs

    Can podcasts generate leads?

    Podcasting is a powerful lead generation tool. A podcast can serve as an accessible entry point for potential customers to begin engaging with your brand.

    How to increase Podcast listeners?

    Here are some tips to Increase Podcast Listeners

    1. Create a Podcast trailer.
    2. Promote podcasts on social media.
    3. Repurpose your Podcast content.
    4. Use Podcast SEO.
    5. Invite guests.

    What are the different lead generation channels?

    Different Lead generation channels are:

    • Email Marketing
    • Video Marketing
    • Podcast
    • Display Ads
    • Events
    • Public Relations
    • Webinars
    • Content Marketing

  • WhatsApp Marketing: The New Way to Reach Your Customers

    This article is contributed by Sumit Gupta, Founder – Whizard API (Whatsapp Business Solutions).

    The meager mention of social media marketing rings the bell of the names of our preferred apps. However, in this era of instant messaging, what often goes unnoticed is that WhatsApp can be an equally beneficial marketing platform. As per Statista, with a global monthly user base of 2 billion, WhatsApp is one of the most popular instant messaging apps outranking Facebook, Instagram, and WeChat. This is one of the major reasons why WhatsApp marketing is gradually gaining prominence amongst businesses as an innovative route to reach their customers!

    WhatsApp Marketing: The new fad

    Customers across age groups prefer chatting over voice calls especially for connecting with businesses and their query resolution.  According to a joint study conducted by Nielsen with a leading conversation media marketing platform, young Indian customers specifically prefer chatting over audio and video calling. Half of the respondents (50%) surveyed shared that chatting over messaging apps is easy and fun to communicate. As per Outgrow’s survey, 69% of consumers at the global level prefer chatbots because they provide quick and simple responses to their queries. 56% of users prefer chatbots for query resolution rather than calling customer support.

    As per industry estimates, the engagement rate of WhatsApp is over 70% and an open rate of approximately 97-99%. These stats are indicative of the fact that WhatsApp is the most widely used and preferred messaging platform amongst customers. They trust brands with chat apps and chatbots all the more and would be inclined towards purchasing from the brands that reach them via chats. Businesses are thus considering WhatsApp Marketing via the assistance of WhatsApp chatbots as the new-age marketing strategy for promoting their offerings as well as for seamless and effective communication with their customer base.

    Benefits of WhatsApp Marketing for businesses

    Tapping customers across geographies

    Whatsapp Marketing for Tapping Customers Across Geographies
    Whatsapp Marketing for Tapping Customers Across Geographies

    The concept of WhatsApp Marketing works with a chat marketing principle and a customer-centric strategy. It helps businesses to scale their venture and have a robust digital presence thereby empowering them to connect seamlessly with their customers spread across urban as well as rural areas. To ensure this, they are adopting multilingual WhatsApp chatbots that enable ease of communication and allow businesses to reach linguistically and culturally diverse target audiences effectively.

    Customer-centric approach

    For businesses, ‘the customer is the king’. WhatsApp Marketing works with a customer-centric approach and helps businesses take decisions and operate keeping their preferences, demands, and behaviors into consideration. Contrary to the notion that WhatsApp Marketing is intrusive, it is in fact one of the best permission-based marketing channels where customers possess the power to share the contact number or refuse the offer!

    Personalized experiences

    The messaging app provides a plethora of opportunities for the personalization of messaging experiences.  The WhatsApp chatbots offer personalized experiences to the customers by capturing data and offering smooth automated conversations. This ensures that the customers are satisfied, happy and engaged. This also allows businesses to expand their customer reach and enjoy a competitive edge in the market.

    Fostering valuable relationships with customers

    Leveraging the power of WhatsApp chatbots, WhatsApp Marketing helps build deeper connections with the customer base. The valuable connections with the customers eventually help reduce operational costs for businesses since customer retention is perceived to be financially feasible as compared to acquisition.

    A diverse set of features

    The app comes with a diverse set of features. WhatsApp broadcast and group allowing businesses to share a variety of content including brochures, catalogs, and videos to 256 people at once, status sharing along with audio and video calling; all of these features can be leveraged to reach out to the existing customer base as well as tap the potential customers. WhatsApp Business API’s integration with chatbots is also being used for facilitating effective customer interaction with their automation, speech recognition, and image recognition features.

    The bots manage multiple customer queries in real-time and allow live interaction experiences to the customers helping in instant resolution of their queries. They allow seamless online payments as well by facilitating integrations with third-party payment gateways.

    The transition from notification-based to conversation-based model

    WhatsApp will soon be transitioning from a notification-based model to a conversation-based pricing model and will also be introducing new features. These innovations will further help in fostering meaningful conversations between businesses and customers.

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    Conclusion

    On the whole, it would be appropriate to say that WhatsApp Marketing allows businesses to offer superior customer experiences. This further paves the way for customer satisfaction and loyalty. Once the customers are engaged and happy, they tend to stick around for long. This customer satisfaction and retention eventually carve the path for greater conversions and boosted sales.

    Businesses, in order to have a competitive edge, need to adopt new-age marketing strategies. WhatsApp is popular amongst the customers and is preferred for communication with brands and query resolution. With the right tools in place, the marketing capabilities of the most popular instant messaging app can be enhanced significantly. Due to the growing prominence of the messaging app, WhatsApp Marketing is thus emerging to be the ideal solution for businesses to connect and engage with their customers!

  • Buttons Matter On Your E-commerce Website | How To Choose Effective Buttons?

    Every little function leads to customer user satisfaction. The world is now functioning with the help of online businesses. Online businesses have evolved way too far since the past few years. Several companies have a unique way of getting their customers to click the checkout button.

    Each button that the company uses on its site is responsible for some action. The marketers of e-commercial companies work on getting as many people to click buttons on their sites so that business takes place.

    Buttons are significant to improve the user experience. These buttons are responsible for more income for the e-commercial business. E-commercial websites come up with attractive buttons so that customers can interact with the site.

    Choosing Buttons For Your E-commerce Business

    Conclusion
    FAQs

    Choosing Buttons effectively for E-commerce Business

    Choosing Buttons For Your E-commerce Business

    With stunning design and an easy navigating user interface, e-commercial websites tend to spend a large part of their time spending thinking about putting desirable buttons. Neither too many nor too few buttons should be drafted while designing the interface.

    It is difficult to choose from different types of buttons as there are unlimited types to choose from. An easy task can be quite difficult sometimes as the customers are the ones coming to your site. Keep the following suggestions in mind to select ideal buttons for your site.

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    Contrasting Colors Are a Must

    Sometimes colors drive customers towards clicking the checkout option as e-commercial websites can achieve massive conversion rates. Website owners can use any color of their choice which they feel is most suitable.

    Experimenting during the initial stages of color selection will give an idea of how and what color buttons should be. Be careful with the overall design and the buttons that you choose for your website because the interface should resonate with the feel of your brand.

    Keeping An Ideal Shape & Size

    Buttons that you may use on your website have now got their ideal color but what about their shape and size? Websites must keep decent-sized shapes and sizes of their buttons so that the attention of the visitors can be caught.

    Try experimenting with either a round or a rectangular-shaped button. Analyze whether or not customers are visiting your website more frequently or not. Depending on the results you can decide to use other types of shapes and sizes.

    Create A Sense of Urgency

    While shaping the buttons of your website you are being responsible for the marketing of your business. You want visitors to click on the checkout button as many times as possible. So, creating a sense of urgency for them would give your business an opportunity for business growth.

    Anything that illustrates an emergency or an urgent situation can be used in buttons. For example, if your e-commerce website is into booking tickets for events then you can use words like ‘Hurry’, ‘Book Now Pay Later’, ’Tickets Selling Rapidly Book Now’, etc.

    Work On Your ‘Call To Action’

    Call to action button on E-commerce site
    Call to action button on E-commerce site

    Call to action means encouraging a user/visitor to purchase an item or a product. This can only be done if you stick to using meaningful and attractive words on your buttons. Try using words other than ‘Submit’, ‘Buy Now’, and other such types of words. The aim should be to compel visitors to take action.

    Words should be such that will drive the visitors to click on that checkout button. You have to come out with such types of words so that more and more visitors get inclined towards your call to action button.

    Action-Oriented Words Can Get The Job Done

    Using action-oriented words on your website might give the visitors an urge to click on them. Well, action-oriented words will play a crucial role in your online business. Action-oriented words will convert into actions.

    Examples of action-oriented words are:

    • Add to cart
    • Get it now
    • Subscribe
    • Book now

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    Conclusion

    A simple yet effective button selection for your e-commerce business can generate revenues. This is why it is important to choose buttons that will attract visitors to your website. In the end, anyone with an online business would want customers to click that buy button.

    However, to make that happen is not an easy task. Customers would want an easy and simple user interface so that they feel easy to operate. Try to bring in standout features to your e-commerce website so that you are different from your competitors.

    FAQs

    How do I gain visitors to my E-commerce website?

    Follow the basic tips given below to gain visitors:

    • Keep an easy user-interface
    • Eye-catching website design
    • Build goodwill before indulging in promotional activities
    • Appreciate the feedback and work on the negative ones
    • Keep your focus only on your mission and vision
    • Do not force your visitors to register on your site

    How to use the perfect buttons on my e-commerce website?

    You need to experiment after choosing buttons because customers can get attracted to any type of button. Try not to keep too wacky buttons.

    How to provide standout features to my customers?

    If you want to provide your customers with extra features then you need to first plan what you can offer. Study your competitors and then you will have an idea about how you can provide extra features to your customers.

  • Neuromarketing For Startups: Guide To Grab Customers | Tools Used In Neuromarketing

    Long ago neuromarketing was limited to multinational companies with high budgets. But today any business irrespective of size and budget is capable of using human brain waves to increase the profit.

    Neuromarketing is also called consumer neuroscience. This helps in understanding the consumers’ behavior by reducing the uncertainties. Neuromarketing studies the human brains to manipulate their behavior. It was earlier considered as a frontier science but from the past few years it has reinforced the market with the capacity to boost the consumer base.

    Even after knowing its potential and some ground-breaking results, there lies numerous questions in the minds of people like, Is it worthy? How to implement it effectively? What are all the tools required? The solution lies in understanding the technology and knowing its utility even in the future.

    Neuromarketing sways the human brain by understanding the process behind it. It is now a buzzword as every business uses this science to influence consumers’ choice and understand their preferences.

    How to hook new customers by applying Neuromarketing?
    Tools Used in Neuromarketing
    Examples of Neuromarketing
    Conclusion
    FAQs

    About Neuromarketing

    How to hook new customers by applying Neuromarketing?

    Attract Customers using Neuromarketing
    Attract Customers using Neuromarketing
    • To promote a product or service just have content that taps the emotions of the customers’ so that your content goes viral. According to ‘Buzzsumo study’ 100 million and more content is driven by the emotions of people. It is observed that people tend to share more when they get emotionally connected with the content.
    • If you want to grab the attention of the consumers then it is advisable to place some important information or ads on the left side of the page. This is because a study says that consumers tend to read the webpages in the ‘E’ or ‘F’ manner.
    • To excite the customers use anchorings like pop up with some audios or videos through an alert sound. So that the buyers do not miss out on the offers. The word FREE also excites consumers to pay attention to that product or service.
    • Did you know that humans gravitate toward fear or danger. For example, if you put in the sales may end soon, Out of stock, limited offers and so on. It is driving your customers for an immediate action.
    • The Corporates can also concentrate on improving the webpage design, colour and other features which attracts the consumers to visit the site and also go through it.

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    Tools Used in Neuromarketing

    Tools used in neuromarketing
    Tools used in neuromarketing

    Neuromarketing is a science to understand the psychology of consumers’ buying activities and preferences. This consumer analysis can be made using Brain scanning and psychological tracking.

    The two foremost tools for scanning the brain are fMRI and EEG.

    • Functional Magnetic Resonance Imaging measures the changes happening in the brain’s blood flow to examine the consumers’ behavior.
    • Electroencephalogram is the only technique which measures the brain activities directly at the speed of cognition. The fMRI technique is expensive to use.

    Psychological tracking is a cost-effective tool, this measures eye movement and other activities.

    • Eye tracking is associated with visual attention along with the emotional response of the customers.
    • Facial tracking includes various aspects like heart rate, respiration rate and the skin conductivity.
    • Biometrics will measure the customers’ engagement with positive or negative responses.
    • Facial coding is used to measure facial expressions like fear, anger, happiness, surprise and so on.

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    Examples of Neuromarketing

    • Paypal  – It used brain waves to understand that customers’ relied more on speed than safety and security. For this, Paypal implemented an effective ad campaign.
    • It is observed that customers’ brains work on various factors. Once a researcher’s team tested by serving Pepsi and coca-cola with fMRI technique. The response from the customers’ was plain and harmonious. On the other hand when they recognized the brand the brain started responding with various emotions and expressions.
    • Another team of researchers served the customers’ with three different wines with different price tags. Though the taste of the wines were the same but because of the different prices, the customers’ started thinking differently. The researchers could observe two different calculations before and after the prices were displayed. This experiment was again based on the fMRI tool.
    • Creating good web design will lead to quality improvement and trustworthiness. This was observed when customers were asked to rate a webpage on the quality and trustworthiness. Irrespective of time taken by different customers’ maximum of them were driven by good web design. The creative design will attract the customers and also increases the confidence within the customers’
    • Everyone of us likes to listen to stories, doesn’t it? The London University compared the audio and video for a combination of movies/ books and the result was only 15% of people showed the internet in the video part and there was shockingly more votes for audio/podcast. By listening to the audio the emotions of the customers’ rose.
    • Yahoo – Yahoo wisely used neuromarketing technique that is EEG. It showed happy faces in enjoying mode in a 60 seconds TV Commercial. This was a ad campaign to stimulate audience across the world. The neuro test was successful as emotions and different thoughts attracted more audience into search engine.
    • Hyundai – This company too used EEG technique of neuroscience to examine its designs. Hyundai allowed audiences to get to know about their car prototypes. By this the company understood the choices of audiences and changed some external design according to audience preferences.

    Conclusion

    Neuromarketing is a fast flourishing technology to rocket our profits by analysing the brain’s response to various factors. It gives insights into consumers’ brains based on their preference and choices. Neuromarketing is a scientific dimension to the marketing and advertising part.

    FAQs

    How useful is Neuromarketing to understand consumer Insights?

    Neuromarketing helps to understand consumer’s emotions, behavior and cognitive states. This technology complements traditional marketing.

    What are the applications of Neuromarketing?

    The common applications are Branding, Advertising, product testing, packaging, Point of sale and many more.

    What are the techniques used in neuromarketing?

    Techniques used in Neuromarketing are:

    • Eye tracking
    • EEG or fMRI
    • Facial coding
    • Mind tricks
    • Sensory marketing.

    When was Neuromarketing introduced?

    The research in this field started back in the 1990s. Gerald Zaltman is the first person to begin the experiments associated with neuromarketing.

  • Customer Testimonials: Importance | How To Get Customer Testimonials?

    When people direct a market campaigning, they do testimonials for brand awareness and its growth and reputation. Thus, they gather fresh leads to drive the conversions. These testimonials by the customer are the critical marketing strategy that a person can use to reach their targets. Various study reports support as a “Word of mouth” that these testimonials have much power under their belt to boost a market campaigning.

    One survey suggests that AC Nielsen polled around 35,000 customers, 85% of whom wholly or may trust the suggestions of friends and family, and 65% value opinions were posted online. Another study research arranged with almost 2000 respondents shows some facts that around 90% of the consumers have shown their trust upon these online reviews for determining the quality of a local business. Every visitor shows up their reason why they checked in to your site, and that very thing will help market campaigning.

    What are Customer Testimonials?
    Importance of Customer Testimonials
    Creative Ways to Get Customer Testimonials
    Conclusion
    FAQs

    How to get Customer testimonials?

    What are Customer Testimonials?

    Personal anecdotes or quotes by the previous customers help in proving that how a product or service helped them overcome an issue are known as customer testimonials. Mostly, these testimonials by customers stay pretty short in length as well as nature. They are composed of fewer sentences, and they stay precise as possible. It’s better to gather as many testimonials as possible for the sake of improving that trustworthy goodwill online. The more people will give their testimonials merrily praising the product’s effectiveness, the more it will bring the brand goodwill.

    Proving the effectiveness and efficient working of their products and services is one thing each company wants, irrespective of any industry on their respective website. It is the reason these testimonials by the able customers are so important to get a reality check. It is the essential way of proving to the new customers what the previous customers felt at the fulfillment of their needs.

    Importance of Customer Testimonials

    So, as we have discussed earlier the basics of customer testimonials, now it’s high time to know why it is so important to have these testimonials. Let’s look at some reasons for it:

    1. The growth in sales, and the brand’s reputation, are all triggered by the testimonials the customers provide. And if the company gets positive reviews, then it gets helpful to establish the durability and reliability as a business for new people.

    2. These reviews help the business set a broad and wide reach with faraway clients who will benefit from the industry. It will ultimately project the versatile characteristics of a company which will make them believe that this company can fulfill their wants or needs.

    3. When the testimonials of the last customers get posted on the website, then like a magnet, it attracts and speeds up the company’s purchasing process. The benefit of these positive reviews is their availability whenever a fresh customer is on a hunt to know more about its products and services.

    Creative Ways to Get Customer Testimonials

    Ways to get Customer Testimonials
    Ways to get Customer Testimonials

    There are many ways by which a company can get as many customer testimonials. But it is reasonably necessary to know which of these processes are much creative to get the attention of fresh customers. Hence, below are the innovative ways to get those positive customer testimonials:

    • Word of Mouth Reviews
    • Testimonial Swap
    • Make it Worth it for customers to provide reviews
    • Unleash the power of Review Sites
    • Arrange a Giveaway Offer
    • For a successful transaction, make a review prompt
    • Testimonials from Social Media

    Word of Mouth Reviews

    One of the most attractive ways of fetching fresh customers is word of mouth, and these testimonials are an essential part of it. When prominent reviews and feedbacks are given in the form of testimonials by the customers, these tactics help to attract customers who are pretty fresh and came for the first time.

    Testimonial Swap

    How amazing, thrilling, and breath-taking it would be to receive testimonials from other brands! If that’s amazing, how about gifting them a little smile? To get some genuine testimonials, you can also avail of services from different brands and leave them some fantastic reviews. As a return of gratitude, you can also encourage them to do the same.

    Make it worth for customers to provide reviews

    One other way for achieving the reviews of the customers is putting some lucky draw to gain something. Any prize can be allotted to the people like any voucher, coupon or any discount.

    There are a variety of options available for people, but it’s also limited to their imagination. Customers are given incentives for the engagement of brands which creates a testimonial loop for the fresh customers. There should be some loyalty system that can fetch the customer testimonials easily.

    Unleash the power of Review Sites

    Many customers leave their feedback on popular review sites such as Capterra, TripAdvisor, etc. Although it might be tough finding the customers behind the reviews, with little hard work, you can do this easily. After that, you can initiate a healthy relationship with the customer, which increases your probability of attaining a 4* or 5* review.

    Arrange a Giveaway Offer

    Another attractive way to make those fresh customers is by making some exciting special offers. These offers can be like some limited-time discounts. These discounts will be given to those new customers for the products and services. All the company will ask is for the customers’ testimonials in return. For example, if a new app is being launched then it is an excellent idea for a free trial offer. All the fresh customers need to write a positive review or testimonial in return for this offer.

    For a successful transaction, make a review prompt

    With the confirmation page, the process of online purchase must not end. Instead, this Page can be used for asking the customers their feedbacks or reviews.

    This objective of achieving review can be done by asking some questions like what more do you expect to be done by them to make it more efficient. Or else another question can be there like why us other than anyone else. What makes these questions best is that these are not limited to a simple yes or no rather, this question reveals some reality with their feedbacks.

    Customer Testimonials from Social Media

    Customer Testimonial on social media
    Customer Testimonial on social media

    The most effective way to gain reviews is by using and being constantly active on social media. It not only helps the company in the growth of sales but also becomes the prime platform of gaining many fresh customers by the customer testimonials of the previous ones.

    In Facebook, it helps to add reviews with the help of their review tab. All the company needs to do is opening a page there, and it will bring more reviews for the products and services. To get positive reviews in the form of Endorsements, LinkedIn is one of the best place. YouTube is another great place where a company can put up videos of their product and services, and with that, people can add as many reviews.

    Google is also an excellent platform to get some positive reviews for new customer’s testimonials. Though there is no specific way for having thoughts on Twitter, that doesn’t imply that it can’t be done. People can still post their questions regarding the company’s products or services, and by saving the tweet, it can be showcased back by answering them.

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    Conclusion

    Thus, these are some of the best creative ways of having customer testimonials by which more fresh customers can be included. A company can add more customer testimonials for its website or any platform by following these few ways. It will, in return, increase their new customers.

    The need for these customer testimonials is to add that pinch of trust for their products or services. It helps the company reach greater heights and gain many new customers.

    FAQs

    Why are customer testimonials so important?

    Customer testimonials are important for building up your on-line business. It helps greatly in converting visitors to your business website to customers.

    How do you present customer testimonials on social media?

    Customer testimonials Can be shared on home page of social media accounts like Facebook, LinkedIn, and Twitter. They can be shared in the Instagram story, and other social media platforms.

    What are the ways to Get Customer Testimonials?

    Different ways to get customer testimonials are:

    • Word of Mouth Reviews
    • Testimonial Swap
    • Make it Worth it for customers to provide reviews
    • Unleash the power of Review Sites
    • Arrange a Giveaway Offer
    • For a successful transaction, make a review prompt
    • Testimonials from Social Media