Tag: Attracting Investors

All About Pitch Deck Presentation | Pitch Deck Tips for Pitching Investors
If you’re a business owner, you’ll need to know how to pitch your idea. Even if you don’t intend to seek investment, having a strong elevator presentation demonstrates that you understand your company inside and out. Which will come in handy if and when you decide to seek funding. Whether you’re a new owner or a “corporate entrepreneur,” your pitch deck is crucial, because it represents your logic for why investors should believe in your concept and provide you with a substantial sum.

To market their firm to potential investors, startups commonly create a “pitch deck.” It’s tough and time-consuming to raise funds from investors. As a result, it’s critical for a business to develop a strong investor presentation deck by telling a fascinating and appealing tale.

We’ll talk about the value of a solid pitch deck and other financing presentation tips in this article.

What is a Pitch Deck?
Importance of Pitch Deck
Tips To Successful Pitch for Funding
Pitch Deck Tips | How to create a Pitch Deck for Investors

What is a Pitch Deck?

A pitch deck, also defined as a start-up or investor pitch deck, is a demonstration that provides information regarding the company to interested clients. The fundamental purpose of a pitch deck, as weird as it may sound, is to get to the next round, not to get funds.

Obtaining finance entails a multi-step procedure. The first step on the scale is a good, informative pitch deck. You’ll want to pitch investors with a concept that piques their interest and encourages them to interact with you. A pitch deck presentation is made up of a number of slides that help you create a convincing tale about your company. You can make one with standard software like PowerPoint or with a cutting-edge tool like Visme to produce a one-of-a-kind slideshow.

Importance of Pitch Deck

A Pitch deck is the first tool entrepreneurs use to communicate with investors, whether online or in person. It serves as a marketing pitch for financiers, allowing people to comprehend the startup in the way that they are used to. A pitch deck assists in conveying information to potential investors, clients, and partners in an organised and aesthetically appealing manner. The goal of the pitch deck is to explain the sophisticated workings of your business and the industry it works in, to stockholders interested in your venture, with the goal of generating their attention to your startup.

List of Top 25 Companies Pitch Deck

The best pitch decks tell the real story about your brand or company. Read to know more about the top companies’ pitch decks.

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Tips To Successful Pitch for Funding

Pitch Deck Presentation

Funding is quite important for any startup growth. Pitch Deck presentation helps in telling a compelling story of your business that attract investors to invest in your startup. Many startups turned unicorns with successful pitch deck presentations. Here are some pitch deck tips for pitching investors to your business.

Build an Impressive Presentation

Spend the effort preparing your pitch deck beforehand. The idea is to make a deck that is simple to work with and that gets financiers enthused about your company. With this in mind, you should prepare a 10-minute edition as well as an extensive one that covers everything you’d like to share with possible investors.

Rehearse Your Pitch Properly

You should work on your pitch. Because if you won’t be able to swiftly communicate with each aspect of your company, every other piece of advice on this list will be rendered useless. Too many founders believe that simply knowing their business will enable them to articulate its value quickly and effectively. Furthermore, having a dynamite pitch deck with eye-popping images would suffice. As a result, they arrive at pitch meetings ill-prepared. Spend the time to rehearse, simplify your content, and maintain just the aspects that contribute to the success of your company. Anything else can be left on the final cut.

Show Realistic Target Market

Target Market in Pitch Deck Presentation of DocSend

Even if it is true one day, don’t say that everyone on the planet is possibly your intended audience. Consider who you’re designing your item for and divide your marketplace into TAM, SAM, and SOM segments. This will not only amaze your listeners, but it will also assist you in strategizing your roll-out strategy. When talking about your target market, strive to create a user persona or your ideal customer if you can. This can assist investors in visualising the possible consumer base and shows that you’ve given careful consideration to who your company will service. In a fast pitch, it’s also far easier to communicate to a specific person rather than a large audience.

Business Model of Your Startup

Business model in Pitch Deck Presentation shared by Mint

This presentation is usually the most important to investors. How are you going to make a profit? The business model of your business is very crucial, be it a freemium business model, subscription business model or Franchise Business Model. Be very detailed about your products and pricing, and underline how eagerly your consumer awaits your entrance once more.

Share Your Milestones

Milestone shared in a Pitch Deck Presentation shared by Castle

You would like to establish credibility early in the presentation. Take some time to share the success you’ve gained in your field. This is your chance to talk about your accomplishments. What you and your team have accomplished thus far will impress the investors (sales, contracts, key hires, product launches, and so on). You’ve probably stated parts and pieces of this already, but now is the time to establish a whole picture of your company. But don’t simply talk about what you’ve done; also talk about where you’re headed. Show them a timeline with the next stages and extra milestones, as well as how the financing will assist in attaining them.

Introduce Your Crucial Team Members

Investors are more interested in people than ideas, so be sure to include information on your hard-working crew and why they are the best people to manage this company. Also, make sure to mention any skill sets that your team may be lacking. Most startup teams are short on crucial personnel, such as marketing, managerial knowledge, programmers, sales, operations, and financial management. Let them know you’re aware that you’re not an expert in every field.

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The Indian government is doing a lot to encourage and promote entrepreneurship. This StartupTalky post discusses some of the schemes launched to support Indian startups.

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Conclusion

You won’t know how fantastic your pitch is unless you give it a try. Don’t get too worked up, and approach each investor pitch as a learning opportunity for both you and your company. You’ll only get better as time goes on, and you’ll be able to apply what you’ve learned to all aspects of your company.

FAQs

What is a Pitch Deck Presentation?

Pitching is a short-term presentation of your business idea that can last anywhere from a few seconds to a few minutes. You can either utilise a PowerPoint to support your speech or simply deliver it verbally. A pitch’s main purpose is to attract new consumers, investors, or stakeholders to your company.

What makes a good pitch deck?

It should include your company plan’s main themes, the items and services you offer, high-level financial estimates, and capital requirements.

What does a great pitch deck look like?

A pitch deck is a 10- to 20-slide presentation that gives a quick overview of your firm, revenue, business model, and startup goal.

What are the elements of a good Pitch Deck presentation?

Some elements of a good Pitch Deck Presentation for startups are:
- Product/Service the Business Offer
- The Problem your business is solving
- Target Market Size
- Business Model
- Revenue Model
- Competition
- Crucial Team Member
July 1, 2022
What Do Investors Look For Before Investing in Startups?
The article is contributed by Mrs. Deepti Sharma, Managing Director, Thinker Place.

Investors are always on the lookout for ideas that are unique and can be of use in whatever sector they are being pitched in. Every idea, irrespective of what the idea contains, can be a great idea depending on the pitching method and the solutions/interactiveness that the idea has with its target audience. Ultimately, it all boils down to the product that you have and the potential – whether prominent or hidden, it contains.

From personal experience, investors always want a thorough breakdown of potential products they are going to invest in. The standard breakdown questions by investors include the following:
1. What is your idea/product? – A question to check what made you come up with the product and to know the root of development and the thinking process behind developing something.
2. How does it help? – Products are made for consumers. Investors look for your target audience and the functionality of your product through this question. Products/ideas that provide immediate solutions or benefits to the target audience are ranked higher for investors.
3. What does it do? – A trick question by investors to know the end-to-end process of a product. This is a critical question where investors check the development state of a product and make decisions on the amount to be invested.
4. Materials used in the product – Investors today are always on the lookout for sustainability. The materials used in a product give investors a judgment on the cost of making a raw product and can help them determine the selling price. As an entrepreneur, this is also a key moment to display hidden trinkets and other special features that your product may hold.
5. The “Units Sold” question – After the idea and the products have been pitched, investors ask about the market trend and public reaction to the product. This is a statistical question that is answered purely in numbers, raw data, and through a variety of content.
6. Additional cost questions – The “make or break” question while pitching. Cost questions by investors look at individual raw material costs, production costs, the team’s cost, and most importantly – sales and marketing costs.
PRODUCT IS KEY. There is no other way around it. Taking an idea and perfecting it to near-perfection is what all entrepreneurs and business owners strive for. On an added note, investors fall head-over-heels for PR activities and recognition that a product or entrepreneur has received. In short, the more recognition or “brand awareness” that you or your product has, the better.

As an entrepreneur, you are not only pitching for the idea and the product that you’ve worked so hard on, it is also a pitch for trust. Investors look at your convincing power, your confidence, your real-world knowledge, your market knowledge, and above all, how far you will go for your product.

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Statistically, most investors have already decided whether or not to invest in your startup business based on the first 5-10 minute interaction you’ve had with them.

A quick guide to getting into the good books of investors:
- Do your research – Knowing who you are pitching to, their background, their job profile and work history, what and who they’ve invested in previously, and any other details can help you in your pitch.
- Dress to impress – There is no excuse for not looking professional. Think of it as a very important job interview. Though the new-found trend is to dress as one sees fit when attending business and pitch meetings, dressing in formal attire is a classic move that can never fail. Professional attire emits seriousness and intent and makes a lasting impression on investors.
- Be confident – Pitch meetings can be nerve-wracking. Being anxious and nervous is a natural feeling for most anybody. Displaying what you’re feeling inside can leave a bad impression on your investors. From the moment you meet your investors, your confidence should be on full display. The way that you walk and the firmness of your handshake or head nod can assist you in showing confidence and seriousness.
- Being organised – Before you start your pitch presentation, or before sharing your business module with investors, make sure to have all your documentation, gadgets, flashcards, products, and other necessary documents and items organised. One way investors know that you are not-so-serious about having them as investors is by being flimsy with documents and slow with setting up your presentation. For investors, time is of the essence, being organised always goes a long way in assisting your pitch presentation.
- Portray yourself as the subject matter expert – The pitch for investment is all for you and your product, so it is only natural that you know thoroughly all about the origins of the product, where your product stands in the market, and the complete inside work of your business. Investors look for the devotion and near-obsession that entrepreneurs have when it comes to their products. This point answers the very important “Why should we invest in you?” question quite clearly.
- Quick and logical thinking – Most of the time, based on data and other statistics that are provided to them, investors hunt to find defects or loopholes in your pitch. As such, they come up with scenarios or situations for the entrepreneur to answer. An entrepreneur should have quick and logical thinking based on real-world statistics about their product and should be able to answer all questions smoothly. Roleplaying different situations, and foreseeing or predicting the future of your product and the company is a sure way to answer most questions belonging to this category.
- Negotiation skills – Lastly, but most importantly, entrepreneurs need to have a clear picture about what’s the purpose behind the investor pitch meeting. The skill to bargain and negotiate or “not settle” for something that’s outside the expected quotation is vital for success.
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How to find investors in India? How to find investors to start a business? Let’s look at some ways to find an investor. We’ve listed some easy ways to find an investor for your startup company.

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Conclusion

To conclude, getting an investment is like a game of chess. Playing the right move at the right time to pique the interest of your investors and to keep them always occupied with you and your product is the key to a perfect pitch. What really matters is convincing investors to trust you and your product and to see the vision that you have. With the right attitude and confidence, getting investors on board is easy.
June 22, 2022
7 Tips to Create a Perfect Business Plan
One of the essential steps when beginning your business is creating a business plan. The importance of a business plan is extraordinary for any entrepreneur. A business plan can make or break a small business. Good business plan ideas provide a clear road map for the future and can give you a much greater understanding of your business’s financials and the competition. Here’s a guide to writing the best business plan for small businesses.

Starting a business is quite risky, especially if you’re doing it for the first time. It is, however, a worthy endeavour. A business plan can be useful in attracting investors and providing direction for your business. Coming up with a good business plan can take time because it requires many details. A simple business plan example is a five-year plan.

Importance of Business Plan

In this article, we will talk about 7 steps to make a perfect business plan that will help you in the growth of your business. So, let’s get started.

Do Your Research
Define the Purpose of Your Plan
Create a Company Profile
Describe All Aspects of Your Business
Decide Your Business Goals
Have a Good Marketing Plan
Write for Your Audience

Do Your Research

A good business plan is well-researched. You need to have a good understanding of your company, your product or service, and your audience. There are several ways that you can amplify your research. You can talk to people who are already in the business and speak to consumers, among others. Another way that you can learn more about your business is by referring sample of the business plan. Understand who your competitors are, analyse them and figure out how you can do better than them and make offer your customer. something unique

Define the Purpose of Your Plan

Depending on the business you’re planning to start, it should be clear whether you’re writing it for investors or yourself. You may want to cut your company budget or attract new shareholders to your business. A business plan can achieve both purposes. Try to understand the objectives and goals of your business and write the plan according to them.

Create a Company Profile

A company profile is a detailed summary of your company background, services and products that you offer. These are usually the information that most companies have on their “About” Page. Your company profile should describe the nature and structure of your business clearly. You must bring out your business’ unique factor on your company profile.

Describe All Aspects of Your Business

If your business plan is to attract investors, you have to elaborate on all areas of your business, and get into the details. How does this particular department in your business work? What are your strategies to make this department effective in helping the business reach its goals? Any person investing in your business will want to know how they will get their money back, along with a profit. Your business plan must include detailed information.

Decide Your Business Goals

The success of your business will depend on the goals of your business. So state your short-term as well as long-term goals of your business. This section not only helps you in achieving your target but also helps when you’re looking for a business loan or any other investment from investors. The section will urge you push yourself and your business to achieve all the goals that you have pre-decided and thus will lead to your success as the owner of your business.

Have a Good Marketing Plan

If you’re a start-up company, then you are probably introducing new products to the market. This requires an aggressive and strategic marketing plan. A marketing plan will help you achieve your objectives. Also, each of your marketing objectives should have an allocated budget. If there is no proper marketing plan, then the business is bound to get doomed.

Write for Your Audience

Depending on who you plan to pitch to, it’s better if you know who they are. People have different interests, so your business plan should be adjusted to suit your audience. Experts in business consulting in Miami advise that you keep the financial part of the business plan consistent. A brief description of your products, and service and proper statement must be included so that your audience can understand what you are trying to bring on the floor. Plus while launching the products, goals must be kept in mind.

Conclusion

A good business plan will ensure that you have steady growth in your business. The first and foremost goal is to have a steady growth. The plan is an overall outline and summary of your goals and how you can achieve them. It is basically a Roadmap that consists of the detailed steps that the business should take in order to be successful.

FAQs

What is a business plan?

A business plan describes in detail its objectives and how it is looking forward to achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints.

Who prepares the business plan?

The entrepreneur or the person responsible for the business prepares the plan.

What are the types of Business plans?

There are four types of business plans and they are:
- Short plans
- Presentation plans
- Working plans
- What-if plans
June 17, 2022