Tag: Attract Investors

All About Pitch Deck Presentation | Pitch Deck Tips for Pitching Investors
If you’re a business owner, you’ll need to know how to pitch your idea. Even if you don’t intend to seek investment, having a strong elevator presentation demonstrates that you understand your company inside and out. Which will come in handy if and when you decide to seek funding. Whether you’re a new owner or a “corporate entrepreneur,” your pitch deck is crucial, because it represents your logic for why investors should believe in your concept and provide you with a substantial sum.

To market their firm to potential investors, startups commonly create a “pitch deck.” It’s tough and time-consuming to raise funds from investors. As a result, it’s critical for a business to develop a strong investor presentation deck by telling a fascinating and appealing tale.

We’ll talk about the value of a solid pitch deck and other financing presentation tips in this article.

What is a Pitch Deck?
Importance of Pitch Deck
Tips To Successful Pitch for Funding
Pitch Deck Tips | How to create a Pitch Deck for Investors

What is a Pitch Deck?

A pitch deck, also defined as a start-up or investor pitch deck, is a demonstration that provides information regarding the company to interested clients. The fundamental purpose of a pitch deck, as weird as it may sound, is to get to the next round, not to get funds.

Obtaining finance entails a multi-step procedure. The first step on the scale is a good, informative pitch deck. You’ll want to pitch investors with a concept that piques their interest and encourages them to interact with you. A pitch deck presentation is made up of a number of slides that help you create a convincing tale about your company. You can make one with standard software like PowerPoint or with a cutting-edge tool like Visme to produce a one-of-a-kind slideshow.

Importance of Pitch Deck

A Pitch deck is the first tool entrepreneurs use to communicate with investors, whether online or in person. It serves as a marketing pitch for financiers, allowing people to comprehend the startup in the way that they are used to. A pitch deck assists in conveying information to potential investors, clients, and partners in an organised and aesthetically appealing manner. The goal of the pitch deck is to explain the sophisticated workings of your business and the industry it works in, to stockholders interested in your venture, with the goal of generating their attention to your startup.

List of Top 25 Companies Pitch Deck

The best pitch decks tell the real story about your brand or company. Read to know more about the top companies’ pitch decks.

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Tips To Successful Pitch for Funding

Pitch Deck Presentation

Funding is quite important for any startup growth. Pitch Deck presentation helps in telling a compelling story of your business that attract investors to invest in your startup. Many startups turned unicorns with successful pitch deck presentations. Here are some pitch deck tips for pitching investors to your business.

Build an Impressive Presentation

Spend the effort preparing your pitch deck beforehand. The idea is to make a deck that is simple to work with and that gets financiers enthused about your company. With this in mind, you should prepare a 10-minute edition as well as an extensive one that covers everything you’d like to share with possible investors.

Rehearse Your Pitch Properly

You should work on your pitch. Because if you won’t be able to swiftly communicate with each aspect of your company, every other piece of advice on this list will be rendered useless. Too many founders believe that simply knowing their business will enable them to articulate its value quickly and effectively. Furthermore, having a dynamite pitch deck with eye-popping images would suffice. As a result, they arrive at pitch meetings ill-prepared. Spend the time to rehearse, simplify your content, and maintain just the aspects that contribute to the success of your company. Anything else can be left on the final cut.

Show Realistic Target Market

Target Market in Pitch Deck Presentation of DocSend

Even if it is true one day, don’t say that everyone on the planet is possibly your intended audience. Consider who you’re designing your item for and divide your marketplace into TAM, SAM, and SOM segments. This will not only amaze your listeners, but it will also assist you in strategizing your roll-out strategy. When talking about your target market, strive to create a user persona or your ideal customer if you can. This can assist investors in visualising the possible consumer base and shows that you’ve given careful consideration to who your company will service. In a fast pitch, it’s also far easier to communicate to a specific person rather than a large audience.

Business Model of Your Startup

Business model in Pitch Deck Presentation shared by Mint

This presentation is usually the most important to investors. How are you going to make a profit? The business model of your business is very crucial, be it a freemium business model, subscription business model or Franchise Business Model. Be very detailed about your products and pricing, and underline how eagerly your consumer awaits your entrance once more.

Share Your Milestones

Milestone shared in a Pitch Deck Presentation shared by Castle

You would like to establish credibility early in the presentation. Take some time to share the success you’ve gained in your field. This is your chance to talk about your accomplishments. What you and your team have accomplished thus far will impress the investors (sales, contracts, key hires, product launches, and so on). You’ve probably stated parts and pieces of this already, but now is the time to establish a whole picture of your company. But don’t simply talk about what you’ve done; also talk about where you’re headed. Show them a timeline with the next stages and extra milestones, as well as how the financing will assist in attaining them.

Introduce Your Crucial Team Members

Investors are more interested in people than ideas, so be sure to include information on your hard-working crew and why they are the best people to manage this company. Also, make sure to mention any skill sets that your team may be lacking. Most startup teams are short on crucial personnel, such as marketing, managerial knowledge, programmers, sales, operations, and financial management. Let them know you’re aware that you’re not an expert in every field.

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Conclusion

You won’t know how fantastic your pitch is unless you give it a try. Don’t get too worked up, and approach each investor pitch as a learning opportunity for both you and your company. You’ll only get better as time goes on, and you’ll be able to apply what you’ve learned to all aspects of your company.

FAQs

What is a Pitch Deck Presentation?

Pitching is a short-term presentation of your business idea that can last anywhere from a few seconds to a few minutes. You can either utilise a PowerPoint to support your speech or simply deliver it verbally. A pitch’s main purpose is to attract new consumers, investors, or stakeholders to your company.

What makes a good pitch deck?

It should include your company plan’s main themes, the items and services you offer, high-level financial estimates, and capital requirements.

What does a great pitch deck look like?

A pitch deck is a 10- to 20-slide presentation that gives a quick overview of your firm, revenue, business model, and startup goal.

What are the elements of a good Pitch Deck presentation?

Some elements of a good Pitch Deck Presentation for startups are:
- Product/Service the Business Offer
- The Problem your business is solving
- Target Market Size
- Business Model
- Revenue Model
- Competition
- Crucial Team Member
July 1, 2022
10 Characteristics That Attract Investors to Invest in Your Startups
The article is contributed by Mr. Saarthak Bakshi, Chief Executive Officer (CEO) of the International Fertility Centre.

Mr. Saarthak Bakshi is recognized as Forbes 30 under 30 ASIA, 2017 for HealthCare and Science. He is known for his persona as an engineer, an entrepreneur and a social worker. He flourished his career by working with reputed companies – Infosys and Ernst & Young – as a Software Engineer and IT Risk and Assurance Analyst respectively. He soon realized that he has an inborn passion for entrepreneurship and went on to launch a slew of ventures including IFC.

As we know that starting a business can be expensive. We may have less cash in hand to get started without some outside help but sometimes, it is important and beneficial to have investors in your business. It gives you a sort of security. Investors in your business are different from lenders. Instead of monthly repayment like lenders, investors give you money in exchange for ownership of part of your business. Apart from money they can also be an important source of business-related advice and strong business networks, which you can utilize for your own business. Therefore, it is important to draw the attention of the investors to make their decision firm to invest in your business. Most important thing is that investors want to see a return on their investment. They make money by putting their money into the growing business. Therefore, how to woo them plays a crucial role in the success of any startup. It is not necessary that every investor looks for the same things but still there are chances of commonality.

So, here are ten points to make the investors interested in your startup.
A passionate business proposal

Having a passion for their startup is easy to be found in new business founders. But how your business will help the investors to gain profit is a deciding factor for their interest. They want your confidence justifying that it is an improvement over existing products or is a new way to address an old problem. You should demonstrate your firm belief and confidence in your business.

A market-oriented deal

It is one of the important points that to pitch potential investors, familiarity with the market is generally the safest option. Startup investors look for opportunities in sectors that fit their interests and expertise. They already have an idea of how businesses become profitable in this industry and what it will take for your business to yield a return on its investment. Thereafter reviewing and organizing your proposal, go for the market research to pitch in a suitable investor.

Demonstrate your success rate

A track record of previous success is critical to attracting the interest of investors who can take your venture into your business. Most of the time successful startups are a rarity, therefore it becomes difficult for inexperienced entrepreneurs to convince the investors to lend their capital. But, if your business can captivate the market and the customers and if your track records give a guarantee of success, then you have a fair chance.

Competitive advantages

Most of the time investors look for satisfactory answers to the following question: What makes your product/service unique? There must be something about your product that sets it apart. If your product and you’re the first to the market, then it’s the best thing. However, most startups are entering existing marketplaces. What then makes you different? And how affordable it is in comparison to the already existing quality?

Have an emotional approach with logic

Whenever you are pitching with your investor, you must hit them on both emotional and business fronts. Include a story with your plan. Make it appeal to real-life scenarios and how your idea will solve the problem. At the end of the day, investors look for founders who have passion, motive, and experience to create a profitable as well as a sustainable business. It is not a matter of only ideas or concepts, the investors look to invest in you and your team and their ability to successfully execute your business plan.

A strong team

If you have a competent team, you have the attention of the investors. Show them that your team is intelligent, strategic, successful and follows strong financial discipline. Show them the qualifications of each member and what they bring to the business. Having a team that is knowledgeable, willing to learn and can handle multi-responsibilities are all positive traits that will impress your investors.

Experience

Experience can play a convincing role in winning over investors. If your team members have prior experience in their respective fields or have been involved with a startup in the past, it shows that you and your team have knowledge of your market and are tenacious enough to complete goals.

The investment structures

You should have a clear business structure in place that allows the investors to consider it and buy it. You should also plan for how the investment will work. In that plan, you must include, a clear valuation for your business and a stockholder’s agreement that clearly sets out the rights of all the owners.

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A scalable model

Build your business with scalability in mind. Most investors expect a return on what they are investing. Therefore, scalability is a major factor for successful startups and a great attraction to investors. Basically, scaling is known as adding revenue at a rapid rate while adding resources incrementally. The amount of resources required doesn’t change as your customer base increases, driving consistent growth and improving profit margins. Therefore, the plan of your faster revenue, makes the investor consider your startup dearly.

Future vision and planning

Give your investors a picture of your potential startup, that is where your company will be in the future and make them optimistic that you have the credibility to achieve your goals. Plan along the lines of where is your startup going? How do you see your startup in the coming years? Do you plan for the worldwide market? Etc.

Conclusion

Attracting startup investors to your company is necessary for your business. Therefore, you must put all the pieces in place to show that partnering with your business would be a smart move for them. Highlight the best parts of your startup and discuss your challenges with them openly. Investors will get on board when you demonstrate your best.
June 13, 2022
Brand Strategy Checklist for Building a Successful Brand
We all realize how tough it is to start a company or a brand, but letting the rest of the world know about it and promoting it in a positive manner is much more challenging. With the industry being so crowded and competitive, you’ll need to develop a brand strategy so you can work accordingly and supply all of the tools you’ll need to expand your business.

A well-thought-out brand strategy may be extremely effective and profitable to a company, but it takes time and effort. With your approach, you must be patient and logical, and you must trust the process. But the most difficult element is figuring out how to create a strong brand strategy and how to implement it in the business.

So, first, let’s discuss what a brand strategy is and how it works, and then we’ll talk about how to create one later in the article.

What is a Brand Strategy?
Importance of Brand Strategy
Brand Strategy Checklist
What is a Brand Strategy?

A brand strategy is a plan or collection of tactics devised and implemented by a company in order to project a positive image of the company to the customer base. Image matters a lot. When a customer buys your service, they will look into the brand’s reputation since it gives them confidence in the purchase they are making and ensures that the service or product provided by the business is of high quality.

So to make your brand look more legitimate and have a positive image for the customers, you must have a good brand strategy to perfectly build your brand. Customers will form an impression of your brand as a result of this, and your brand will stand out in the competition.

What is Brand Strategy and How to do it?

Importance of Brand Strategy

An effective brand strategy emphasizes your brand’s message while also promoting a positive picture of your company. It will be difficult to track your company’s development and set goals for the long run if you don’t have a brand plan in place. If you want your firm to expand consistently, having a solid brand strategy and plans to implement it can be really beneficial.

Following are some benefits of Brand Strategy:

1. When you have a proper brand strategy and you are following it strictly, then you do not have to worry about all the useless advice people will give you to grow your company or make a profit.

2. As you now have a solid brand strategy, assist you in focusing only on the plan and strategies you have mapped out for your business. You will save a lot of time and money now that you have a strong plan and know what to do.

3. You will see an increase in the number of clients if you have a clear strategy and plan in place to improve the company’s image and generate an appealing brand. Positive branding and a good reputation are known to attract new customers and keep existing customers coming back for additional purchases.

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Brand Strategy Checklist

A solid branding plan should help spread the word about your company. An effective brand strategy should make people aware of what you’re offering and that you provide the best service, at least better than your competitors. But the difficulty is how to construct one and which tactics should be used and which should be avoided.

Following are some steps one can follow to make a successful brand strategy:

Understand Your Business

If you want to build a strong brand strategy, you must first understand your business, what you want to get out of it, and how you want people to perceive it. The most important thing is to be aware of your competitors. Know your staff and how they may contribute to the company’s and their own personal growth by working more efficiently.

Set Realistic Goals

Set Realistic Goals for building Branding Strategy

When you’re starting a business and don’t have a lot of devoted consumers, you should create clear goals and numbers for yourself and your company, and try to make them reasonable, as setting realistic goals for yourself and your organization is the main challenge.

Know What Your Business’s Major Offering Is

One should have a clear understanding of what their company has to offer and devise strategies for getting the information out to the public. It will be the best opportunity to build a dedicated fanbase if the company has a core offering and the quality is guaranteed.

Having a Solid Brand Strategy That Attracts Investors

It raises the value of your brand and confirms the legitimacy of your company when you have a sound brand strategy and present it to investors in a clear and simple manner. So, if you want to attract investors and grow your firm, you’ll need a brand plan. Your investors may not take your goals and opinions seriously if you don’t have a brand strategy.

Know about the Target Audience

It’s possible that your business may suffer if you don’t know who will buy the service you’re selling or what their purchasing habits are. Work hard to understand your target audience so that you can create a strategy and marketing plan around them.

Conclusion

The success of a brand is determined by its effective brand strategy and expertise in the industry. If you don’t have a clear brand strategy in place, you may find yourself making hasty decisions. Know your brand and the message you want to send through it, as well as the primary service you’ll provide to your clients. Branding strategy aids in the development of a better image and general validity. This is advantageous if you want investors to approach you and invest in your company.

FAQs

Why is brand strategy important?

An excellent brand strategy aids in the development of a great reputation. It establishes who you really are as a company and concentrates your long-term objectives.

Who invented brand strategy?

Neil H. McElroy’s memo at Procter & Gamble is credited with launching the contemporary field of brand management.

Why do you need a brand strategy?

Maintaining a regular brand strategy makes it easier to connect with its customers. The more constant your advertising is, the more probable it will be successful in attracting and keeping customers’ trust.

What are the three main types of Branding?

Three main types of brands are:
- Company Branding
- Product Branding
- Personal Branding
February 8, 2022