StartupTalky

Tag: Aspiring entrepreneurs

  • Benefits of Startup India Initiative and How Businesses Can Avail Them?

    Every entrepreneur feels like working with a small kid while working on their dream project i.e. their startup idea. They want to get all the facilities in order to grow their startup from a grounded level to a full-fledged company. During this period of growing a startup to a company, every government provides all the needed facilities to a startup required by them.

    Likewise, the Government of India has also started the ‘Startup India Initiative’ on 16th January 2016. Entrepreneurs can avail the benefits of startup India Initiative for starting and growing their businesses.

    About Startup India Initiative by Government of India
    How to Register Under Startup India Initiative
    Benefits of Startup India Initiative by Government of India
    1. Self-certification
    2. Startup India Hub
    3. Simple Process
    4. Patent Protection
    5. Rs.10,000 Crore Startup Fund
    6. National Credit Guarantee Trust Company
    7. No Capital Gains Tax
    8. No Income Tax For Three Years
    9. Tax Exemption for the Investment of Higher Value
    10. Organizing Startup Fests
    11. Innovation Focused Programs for Students
    12. Setting up Incubators
    13. Research Parks
    14. Entrepreneurship in Biotechnology
    15. Dedicated Programmes in Schools
    16. Legal Support
    17. Rebate
    18. Easy Rules
    19. Faster Exits

    FAQs

    All about Startup India Scheme and Registration Benefits

    About Startup India Initiative by Government of India

    Startup India logo
    Startup India logo

    Likewise, the Government of India has also started the ‘Startup India Initiative’ on 16th January 2016, a pioneering initiative intended to support startups and budding entrepreneurs by providing them with the benefits of Startup India. The program primarily focuses on three major areas:

    • Simplification and Handholding.
    • Funding Support and Incentives.
    • Industry-Academia Partnership and Incubation.

    The scheme facilitates the startup to be able to get recognized by the Department for Promotion of Industry and Internal Trade (DPIIT) in order to avail the abundant benefits to start their own business in India.

    How to Register Under Startup India Initiative

    There are three types of companies in India under which various startups get themselves registered:

    • Partnership Firm
    • Limited Liability Partnership Firm (LLP)
    • Private Limited Company

    The firm must fulfil the following eligibility criteria for Registration under Startup India:

    • A company must be registered as a Partnership Firm, Limited Liability Partnership Firm (LLP) or Private Limited Company.
    • The existence period of the company must not be more than 10 years from the date of incorporation.
    • The annual turnover of the company must not exceed Rs.100 crore for any financial year since its incorporation.
    • The entity should not have been formed by splitting up or reconstructing an already existing business.
    • The startup must work towards innovation, development, or improvement of products or processes or services and have an extensible business model with a high potential of wealth creation and employment opportunity.

    Once the startup fulfils the above-mentioned criteria, they are eligible to avail the following Startup India Scheme Benefits by the Government of India.

    Benefits of Startup India Initiative by Government of India

    1. Self-certification

    The startups shall be allowed to self-certify and comply through the Startup mobile app with 9 Labour Laws and 3 Environment Laws to avoid inspection concerning the registration of the firm, building and construction workers, employees’ provident funds, insurance cover and more.

    2. Startup India Hub

    By creating a virtual platform, the government facilitates the entire startup ecosystem to connect and engage with each other, enable knowledge exchange and access to funding.

    Startup Hubs in India | Best City for Startups in India
    Bangalore, Mumbai, Delhi, & Hyderabad consistently tops as startup hub of India. Know about the startup cities of india for Entrepreneurship.
    StartupTalkyShubham Kumar

    3. Simple Process

    The process of startup registration has become simple with the launch of a mobile app and website. Any firm interested to get registered under Startup India may simply fill the form available at the website and upload the necessary documents. The entire process has become online.

    4. Patent Protection

    Several measures are taken under this scheme to promote awareness and adoption of the Intellectual Property Right (IPR) by the startup offices to aspiring entrepreneurs. This helps in giving protection or security to the entrepreneur as the dream project is now registered in the name of a single entity.

    5. Rs.10,000 Crore Startup Fund

    The Life Insurance Corporation of India plays a major role in developing this corpus to give them great startup India benefits. This helps in giving a cover to the startup and to the entrepreneur by giving the benefit of Rs.10,000 crore fund, depending upon the category and the future growth of a startup.

    6. National Credit Guarantee Trust Company

    The credit guarantees via National Credit Guarantee Trust Company have been planned with a budget of Rs.500 crore per year for the next four years to provide financial support to benefit entrepreneurs.

    7. No Capital Gains Tax

    The exemption shall be given on capital gains if that amount is invested in the Fund of Funds recognized by the Government. This gives an edge to a startup over getting the maximum amount of fundings from their investors, without paying a single penny in the form of tax due to value addition to the startup.

    8. No Income Tax For Three Years

    The entrepreneurs are exempted from paying income tax for the initial three years, as it will help the startups to grow in the future. Hence, the startup would be able to minimize the capital flow towards the government till significant growth is achieved.

    Everything You Need to Know about ITR E-filing 2.0 – New ITR Filing Website
    The Income Tax Department of India has launched a new ITR filing website. If you are confused here’s everything you need ti know about it.
    StartupTalkyAlan Joseph

    9. Tax Exemption for the Investment of Higher Value

    Investment of higher value than the market price should be exempted from paying tax. This helps startups to get a funding of bigger amount and that too without any problem as they don’t have to pay tax for it.

    10. Organizing Startup Fests

    Startup fests would be organized at national as well as international stages to provide exposure to budding entrepreneurs. This is just helping in increasing the number of entrepreneurs and successful startups and their businesses in the country.

    11. Innovation Focused Programs for Students

    It is launched to boost innovation and encourage talented youth. This innovation will help in creating new ideas and jobs along with other beneficial services for the citizens of the country.

    12. Setting up Incubators

    Various incubation centers have been build at the National Institute of Technology (NITs) to provide startups with necessary guidance, skill development tips, mentoring sessions, tech support, networking, infrastructure, coworking space and more.

    Top 10 Startup Incubation Centers in India
    Startup incubators play the most needed and important part of the startup ecosystem. Read the full article to know more about startup incubation centers in India.
    StartupTalkyPiyush Mishra

    13. Research Parks

    The government has set up Research Parks in various Indian institutes of Technology (IITs) with an investment of Rs.100 crore each. The startups can do their research and development work in these research parks.

    14. Entrepreneurship in Biotechnology

    The government will establish various biotechnology offices across the country in order to promote startups in the biotechnology sector.

    15. Dedicated Programmes in Schools

    The government will introduce innovation-related programs for students in school. For this, the government is introducing the subject related to startup and business. This will help in growing the mindset of the students towards the startup that will bring innovative ideas into existence.

    Through Startup India Initiative, Legal Support will be provided for new startup facilities and other official documents will be given. This could be very beneficial for a startup in its initial stages.

    VakilSearch Success Story – Easy Handling of All Legal Issues
    VakilSearch takes care of all your legal issues and also assists in Company incorporation, Fundraising etc., Read about all about VakilSearch here
    StartupTalkyChayanika Goswami

    17. Rebate

    When the startup has to pay too much for tax, rent, or utility then the Startup India scheme provides relaxation by giving a rebate of 80%.

    18. Easy Rules

    Public procurement and rules of trading have been simplified for the startups in the Startup India Programs. The government has simplified all the rules and regulations of any startup which would further ease the movement of the business.

    19. Faster Exits

    If the startup fails again, the government will provide an easy way out. This will help the entrepreneur to get an easy exit without any problem. Hence, makes an easy entry and exit for an entrepreneur for his or her startup.

    FAQs

    What is Startup India?

    Startup India is a pioneering initiative of the Government of India intended to support startups and budding entrepreneurs by focusing on three major areas:

    • Simplification and Handholding.
    • Funding Support and Incentives.
    • Industry-Academia Partnership and Incubation.

    Who is eligible for Startup India Benefits?

    Any company having an annual turnover not exceeding Rs.100 crore for any of the financial years since incorporation/registration.

    Why do startups fail in India?

    The reasons that are responsible for the failure of a startup:

    • Lack of innovation.
    • Lack of funds.
    • Lack of mentor.
    • Lack of focus and legal disputes.
    • Poor customer service and low-quality products.
    • Highly anticipated model against the nature and lifestyle of the target audience.

    What is the best startup business in India?

    Best Startup Businesses in India to start with:

    • Virtual Assistance
    • Freelancing
    • Reviewing Products
    • Affiliate Marketing
    • Graphic Designing
    • Podcast
    • Blog Monetization
    • Online Course Creation
    • Selling Products Online
    • Printing On Demand

    How can I start a startup in India?

    Steps to start a startup in India:

    • Check the feasibility of your idea in the market.
    • Do market research.
    • Keep an eye on your competitors.
    • Have a business plan ready.
    • Look for funds.
    • Register in Startup India Program.

    Do startup companies offer benefits?

    Yes, they do provide benefits like work from home, letters of recommendation, incentives and other perks like free meals and lunch.

    What are the main benefits of working in a startup?

    The main benefits of working in a startup over a corporate job are:

    • Your work will be acknowledged.
    • You’ll be given more responsibilities.
    • You’ll be learning a lot.
    • You’ll have a great experience working with true innovators.
    • You’ll get exposure.
    • Skill development.
    • Perks.

    What are the benefits of Startup India?

    The benefits of Startup India are as follows:

    • Self-certification.
    • Startup India Hub.
    • Simple Process.
    • Patent Protection.
    • Rs.10,000 Crore Startup Fund.
    • National Credit Guarantee Trust Company.
    • No Capital Gains Tax.
    • No Income Tax For Three Years.
    • Tax Exemption for the Investment of Higher Value.
    • Organizing Startup Fests.
    • Innovation Focused Programs for Students.
    • Setting up Incubators.
    • Research Parks.
    • Entrepreneurship in Biotechnology.
    • Dedicated Programmes in Schools.
    • Legal Support.
    • Rebate.
    • Easy Rules.
    • Faster Exits.

  • Milestones Every Entrepreneur Should be Thriving for Success of Their Startups

    Milestones are a great way to keep track of what you’ve accomplished in your life. And, when it comes to your startup, you should be aware of the milestones that are required and those that have the most impact on your company. Achieving a goal is always a great feeling, and it’s especially crucial for startups since it propels the company to the next level of success.

    Milestones are like stepping stones to a successful business, and it’s critical to create proper milestones to keep track of your startup’s progress and keep it on the correct track. Following are some meaningful milestones you should be focusing on hitting if you want to have a successful startup.

    Milestones for a Successful Startups
    1. Creating a Proper Business Model
    2. Set up a Business Bank Account
    3. Launching a Website
    4. Hiring Important People For Your Business
    5. Make a Functioning Prototype
    6. Collecting and Reviewing Feedback
    7. Official Product Launch
    8. Signing Up of New Paying Customers
    9. Have An Excellent Customer Service
    10. Growth Of The Customer Base
    Conclusion
    FAQs

    Secrets for Startup Success

    Milestones for a Successful Startups

    1. Creating a Proper Business Model

    Proper Business Model - Startup Milestones
    Proper Business Model – Startup Milestones

    It is one of the most important objectives that a startup should strive for. The model should be simple to comprehend, but it must also grow through time and include all of the aspects that changing time necessitates. The business model should tell everything about the project and explain to the investor about the working of the business.

    2. Set up a Business Bank Account

    One should always separate their personal and business accounts. It is usually the most intimidating thing in the world when you are starting a new business. And you’ll need two separate accounts for your personal and business assets to keep everything in order.

    3. Launching a Website

    When you build a business website, it becomes official, and the majority of people will learn about it. If your company does not have an online presence in current times, it will most likely suffer. Launching a website for your company will boost its legitimacy and make it more accessible to customers.

    4. Hiring Important People For Your Business

    Bringing the proper people on board assures that they will grow with you, boosting your company’s overall success and decreasing the need to hire for any new leadership role that arises down the road. When the right people are doing the right jobs, the efficiency sky rockets and is ultimately good for the company.

    Headhunting in Recruitment | How Headhunting works??
    Headhunting is the process of attracting perfect candidates for senior positions in organisation. Read about headhunting & how headhunting works?
    StartupTalkyANJANA A K

    5. Make a Functioning Prototype

    The creation of the first ever working prototype is the next milestone. This is how companies begin by developing their initial product. The prototype leads to the finished product, and the finished product leads to customers, which leads to profit.

    6. Collecting and Reviewing Feedback

    Collecting feedback throughout the introduction of prototypes and minimum viable products will save you time and money in the long run by revealing the product’s market position and future possibilities. Take your time collecting data and reviewing feedback, since this will assist you in creating the ideal product to meet demand.

    87 Business Ideas with Low Investment and High Profit
    Are you looking for small investment business ideas? Here in this article, we have compiled 87 business ideas with low investment and high returns. Best ROI Business ideas
    StartupTalkyShubham Kumar

    7. Official Product Launch

    For a startup, nothing is more stressful than the first product launch. The first ever launch decides the new reputation of the company amongst the customers and whether it will be valued in the market or not.

    Insane Marketing Strategies Successfully Implemented Ever | StartupTalky
    Do you love Marketing? Which is your Favourite? Here, we’ve made a list of some Insane Marketing Strategies that were successfully implemented. Check the article.
    StartupTalkyKaran suri

    8. Signing Up of New Paying Customers

    Your company will begin to receive paying customers after formally introducing the new product, and this is the best moment for the startup to keep the customers hooked and keep them coming back. Once the product is published, a small number of new consumers will try it out, and if they enjoy it, they will recommend it to others, resulting in a pool of devoted customers.

    9. Have An Excellent Customer Service

    If the product is good but the customer service is poor, the total quality of the experience will suffer, the product’s market value will fall, and customers may begin to migrate to a company with superior customer service. Invest in it and hire people who are qualified for the job. A company’s image, especially that of a startup, can be made or broken by its customer service.

    How To Do Performance Reviews Effectively 2021 | Tips and Examples
    This article talks about Performance Review Tips, Do’s & Don’ts. Good, Satisfactory, Poor, Combination Review with examples of Reviews.
    StartupTalkyAvantika Bhardwaj

    10. Growth Of The Customer Base

    Keep track of customer growth and the amount of new customers you obtain daily and monthly once the business is up and running and the initial product sales are happening. This will aid in the general expansion of the company and its consumer base. A large customer base equals more earnings and more individuals using and promoting your product. Make a daily and monthly goal for yourself so that you always have something to strive for. This will aid in the improvement of profit strategies and the efficiency of work.

    Conclusion

    You achieve a new milestone with every new sale or product you create. However, there are some milestones that are far too essential to overlook, and you should keep track of them to ensure that you are running your business correctly. Milestones keep you on track for your goals, and striving for them will make your work more efficient, and when you achieve them, you’ll feel more productive and optimistic about your business.

    Different business milestones have different effects on the company but the ultimate goal is to earn money and expand the business. Keeping track of records and recruiting the correct personnel for the job will aid in growth and help you reach your milestones faster. However, the most important thing is to not only maintain track of the business, but also to look after yourself and the people who are helping you reach your goals.

    New Year Resolutions Entrepreneurs should take in 2022
    New Year resolutions is very important especially for entrepreneurs. Here are some of the best New Year Resolutions an entrepreneur should make.
    StartupTalkyRia Puneyani

    FAQs

    What makes a startup successful?

    The characteristics that propel a startup to success are proper workplace culture, vision, and teamwork.

    What is the most important thing an entrepreneur should do before starting a business?

    According to experts, analyzing rivals, examining the legal elements of your sector, evaluating your income and expenses, being practical about the risk involved, understanding timing, and hiring aid are all good first steps in beginning a business.

    What is a milestone in entrepreneurship?

    Milestones are business goals that include dates and the individual or team accountable.

  • Success Story Of 10Club Startup: Helping Entrepreneurs & E-Commerce Business Grow

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 10Club.

    Each and every business is unique and respectable in its own way. Planning only for business growth is certainly a good idea but before that, it is essential for the founders/entrepreneurs to go to the depth of the matters to achieve something big and credible.

    10Club believes in Data + Insights = Scale + Efficiency. This is the only formula the company follows. This organization believes to go down to the depth of the matters individually and build the foundation of successful businesses. The company ensures that great entrepreneurs will surely reach great heights one day because these people have already taken greater risks.

    Read the 10Club success story below to understand the company better with useful insights from its Founders and Team, Tagline, Slogan, Logo, Business model, Revenue model, Funding and investors, Growth, Future plans, and more.

    10Club – Company Highlights

    Company Name 10Club
    Headquarters Bangalore, Karnataka, India
    Sector Consumer Goods and E-Commerce
    Founders Bhavna Suresh, Deepak Nair and Joel Ayala
    Founded 2021
    Website 10club.team

    10Club – Latest News
    10Club – About
    10Club – Founders and Team
    10Club – Tagline, Slogan and Logo
    10Club – Business Model
    10Club – Revenue Model
    10Club – Funding and Investors
    10Club – Growth
    10Club – Acquisitions
    10Club – Future Plans
    10Club – FAQs

    10Club – Latest News

    21 September, 2021 – 10Club announces the acquisition of My Newborn, a brand selling baby products, which is the first acquisition of the brand.  

    10Club founders talking about the success story of 10Club

    10Club – About

    In today’s daily life great businesses are growing, holding the hands of competent entrepreneurs. Competition is always really very tough in the marketplace and as a result, these companies get their foundational years right but often face difficulties to understand their current position in the market. This is where companies like 10Club step into the scenario. The aim of 10Club is to allow these great entrepreneurs to enjoy rapid growth and participation hassle-free. 10Club is a trustworthy company on which entrepreneurs can be sure of.

    Flipkart’s Shopsy App to Help Small Businesses, Entrepreneurs and Others
    Flipkart has recently launched its new platform – Shopsy. Lets find out how it will help Small Businesses, Entrepreneurs to be resellers.
    StartupTalkyAnik Banerjee

    10Club – Founders and Team

    Bhavna Suresh is the co-founder and the CEO of the company. Deepak Nair and Joel Ayala are the other co-founders of the company, 10Club.

    Bhavna Suresh

    She is the co-founder and the CEO of the company 10Club. She is an entrepreneur, who started her career as a Business Development Manager at 22feet Tribal Worldwide. Bhavna is also known as the founder of another company, StyleBank, and the CEO of Lamudi Philippines.

    Deepak Nair

    He is the co-founder of the company 10Club. He works as a business strategist, digital marketer, and also as advertising strategist. He previously worked as the CEO of White Canvas Communications Pvt Ltd. Deepak was also the Chief Executive Officer at 22feet Tribal Worldwide.

    Bhavna Suresh, Deepak Nair and Joel Ayala | 10Club Co-founders
    Bhavna Suresh, Deepak Nair and Joel Ayala (Left to Right) Co-Founders of 10Club

    Joel Ayala

    Joel Ayala is another Co-founder of 10Club and also known as the Co-founder and Managing Partner at Class 5 Global LLC, a venture firm that aims to invest in the next generation of global entrepreneurs.

    The tagline of the company is, ‘Sach Ke Sath‘.

    10Club Logo
    10Club Logo

    10Club – Business Model

    The business model of this company is very unique. The company believes in working together, going into depth, operating and growing e-commerce startup businesses. 10Club has a tried and tested model. It works quickly and provides its clients with the best possible and actionable insights which help the entrepreneurs to understand where exactly their new business is standing in the marketplace and how to take it forward towards growth and success.

    10Club – Revenue Model

    The revenue model of the company is very simple. By using simple words, we can say that the company 10Club is taking all the responsibilities of a new entrepreneur who has just started his/her new business.

    • Business Review – a valuation of the entire business based on the potentiality and performance is established after the connection.
    • Paper Agreement – verification of all of the financial statements is done simultaneously. Contracts and other agreements are prepared too.
    • Fund Transfer – paperwork will be signed by both parties. Data analysis will be done and initially, the process will be taking 6 to 8 weeks.
    • Business Integration – optimization is done.
    • Business Acceleration – data analysis and expert insights are provided or showcased to scale the newly growing business.

    By following all the above-mentioned processes the company collects a good amount of revenue from each startup business it is connected to.

    What is Netflix Shop and How Netflix is planning to enter into Ecommerce with it?
    Netflix is all set to launch its own e-commerce store, Netflix Shop. Lets understand the strategy followed by Netflix and understand the business model of its store.
    StartupTalkyAlan Joseph

    10Club – Funding and Investors

    10Club has raised a total amount of $40 million in funding over the one funding round. 10Club is funded by six investors. Fireside Ventures is the lead investor, followed by Secocha Ventures, HeyDay, PDS International, Class 5 Global, and boAt founders.

    Date Transaction Name Money Raised Lead Investor
    June 29, 2021 Seed Round $40 million Fireside Ventures, HeyDay, PDS International

    10Club – Growth

    As mentioned above, the company raised $40 million in the funding round and it is one of the largest seed rounds in the e-commerce roll up space. Since it is one of the largest ones that is why it is a big matter of talk now and more or less everybody knows about it.

    10Club – Acquisitions

    10Club has acquired 5 companies in total. The company last acquired 3 gardening startups – Kraftseeds, Gate Garden, and Kriti Kalash on November 19, 2021. This acquisition would further help the company to scale through product mixes, sales channel expansion, and pricing models. My Newborn was the maiden acquisition of 10Club on September 21, 2021, after which it acquired Skudgear on September 30, 2021.

    Acquiree Name Date Price
    Kriti Kalash November 19, 2021 –
    Gate Garden November 19, 2021 –
    Kraftseeds November 19, 2021 –
    Skudgear September 30, 2021 –
    My Newborn September 21, 2021 –

    10Club – Future Plans

    The company 10Club wants to create a better space for startups. It wants to collaborate with promising businesses on e-commerce platforms and roll them up to help them grow. Startups often fail to manage everything after the initial months of growth that they gain in the beginning. Competition has undoubtedly increased in the marketplace over time but all of the existing companies want growth. This is why 10Club has set out in the market to aid such startup companies with more technology, supply chain, and marketing expertise in the future. More and more funding will help the company to expand its portfolio and bring changes for the upcoming startup businesses to acquire.

    Business Model of Moglix | How does Moglix makes money
    Moglix is India’s leading B2B e-commerce marketplace for Industrial Products. Let’s look at its business model to understand how it makes money.
    StartupTalkyAnagha S

    10Club – FAQs

    What is 10Club startup?

    10club is a Bangalore-based startup that acquires small e-commerce platforms and scales up those businesses.

    Who is the founder of 10Club?

    Bhavna Suresh, Deepak Nair, and Joel Ayala are the other co-founders of  10Club startup.

    When was 10Club founded?

    10Club startup was founded in 2021.

  • Melanie Perkins Success Story: How Melanie Perkins Built Canva

    Today the demographic characteristics of businesses have changed because of the increasing presence of women entrepreneurship and their leadership skills. In today’s world, women-led businesses are playing a very prominent role in the economic growth of the society, generating more employment and the upliftment of the society as well.

    According to an analysis made by Boston Consulting Group, women-driven startups which get funded are way more successful in terms of generating higher revenue. It is said that women have strong business plans and have high resilience and adaptability skills.

    In today’s highly competitive market, there is one woman that has not only emerged to be a great entrepreneur but also has proved to compete and survive with tech giants like Microsoft and Adobe. The Australian entrepreneur has built a design platform that is a big rival to the tech giants. So, Let’s look at the success story of Australian billionaire Melanie Perkins.

    Melanie Perkins – Biography
    Melanie Perkins – Childhood
    Melanie Perkins – Education
    Melanie Perkins – Early Career
    Melanie Perkins – Journey With Canva
    Melanie Perkins – Personal Life
    FAQ

    Melanie Perkins – Biography

    Name Melanie Perkins
    Born 1987
    Age 34
    Citizenship Australian
    Education The University of Western Australia
    Occupation Technology Entrepreneur, Canva
    Net worth $5.89 billion as of 2021
    Spouse Cliff Obrecht

    Melanie Perkins – Childhood

    Born to an Australian mother and a Malaysian father, Melanie has had a multi-cultural family. Her parents belong to engineering and teaching backgrounds. Melanie had an entrepreneurial spirit since her childhood. She started her first business around the markets of Perth, where she sold handmade scarves at the age of 14.

    Melanie Perkins – Education

    For most of Melanie’s childhood, she attended Sacred Heart College. Melanie pursued her career in communications, psychology, and commerce from the University of Western Australia. As part of her major studies, she also taught basic computer design. This was when she realized that students struggle to work in technical and complex platforms like photoshop and illustrator.

    At the age of 19, she dropped out of college to pursue her dreams of being an entrepreneur and business career.

    Melanie Perkins – Early Career

    Melanie Perkins with Cliff Obrecht
    Melanie Perkins with Cliff Obrecht

    It was with Cliff Obrecht her husband when Perkins co-founded her first startup named Fusion Books. It is a platform that allowed students to design their yearbooks of school by using simple tools like drag and drop, illustrations, fonts, etc.

    She started working on this platform at her mother’s place where her parents helped Perkins to print these yearbooks. She started connecting with people in colleges and universities to get new clients for her business. Very soon, it started to grow and become the largest yearbook company in entire Australia.

    Sheryl Sandberg Success Story : An Inspirational Female Entrepreneur
    Sheryl Sandberg is one of the Most Powerful Women entrepreneurs in the world. Know about Sheryl Sandberg’s life and success story.
    StartupTalkyYash Gupta

    Melanie Perkins – Journey With Canva

    Melanie Perkins - Fusion Books
    Melanie Perkins – Fusion Books

    It was the time when Fusion Books was performing very well but Cliff and Melanie were running out of funds for growth and expansion. They wanted to take assistance and help from venture capitalists but no one agreed and believed in the idea.

    During this period, Fusion Books became Canva Inc. In the beginning, it was very challenging for Perkins and Obrecht to get funding from investors. They had an opportunity to visit a prominent investor Bill Tai in the year 2011 in Perth.

    They didn’t receive any funding from Tai but were regularly invited to kite-surfing gatherings where many other tech investors joined too. A few of these gatherings were held at Silicon Valley, where Perkins and Obrecht touched every single opportunity they could, but still couldn’t get any help.

    The Launch of Canva

    Melanie Perkins with Cliff Obrecht, and Cameron Adams
    Melanie Perkins with Cliff Obrecht, and Cameron Adams

    One fine day they met with a former Google executive who after years of struggle came as a blessing. Cameron Adams joined the team and also supported Canva to get funding for the brand to grow.

    In 2013 the company was officially launched after two rounds of seed funding where Melanie Perkins was announced the CEO of the Canva, Obrecht as the COO, and Cameron Adams as the CPO of the company.

    Canva started to grow and diversify its business operations at a rapid speed. In the initial year, they had more than 600,000 users. The company also expanded its reach to places like Beijing and Manila. As the years passed, the company kept adding more distinguishing features to its platform.

    Even with just a little diversification outside Australia, Melanie got popular in Silicon Valley and among the tech businesses of the United States. In 2016, she was named the Forbes’ 30 Under 30 in Asia List.

    In 2020, Canva raised $60 million and the company’s valuation went up to $6 billion making Perkins the third richest woman in Australia with a net worth of $1.3 billion.

    Melanie Perkins – Growth of Canva

    Perkins’s dream of building a graphic design platform that was easy to use with limited design skills came to be true with Canva. The platform has been an amazing alternative for Adobe Photoshop and Illustrator where the users have endless options of designing unique graphics.

    Even when Adobe dominates the global market, Canva has an active user base of more than 30 million across 190 countries.

    One of the rare stories in the startup industries is when Canva in 2017, posted a profit of $1.86 million on $25.1 million revenue in just the first half of the year. Melanie and her team have made it possible to give access to more than 40,000 templates for its premium users. The platform works on a freemium business model.

    Melanie Perkins – Personal Life

    Melanie Perkins with her husband, Cliff Obrecht
    Melanie Perkins with her husband, Cliff Obrecht

    Cliff Obrecht was the long-time boyfriend of Melanie Perkins. They together found their first startup Fusion Books and then Canva too. During the trip to Cappadocia, Turkey in 2019, Obrecht proposed to Melanie.

    Both of them are known for their philanthropic work and most of their earnings go to charity. Soon after they started traveling for kite-flying events invited by Tai, Melanie started developing an interest in traveling.

    Perkins is very proud of her work and she wants to continue growing herself as well as her designing platform Canva. More than 85% of the Fortune 500 companies are using Melanie’s platform.

    Ritu Kumar: The Pioneer of Indian Fashion
    Ritu Kumar is one of the leading fashion designers in India whose dresses are worn by famous personalities like Princess Diana and Priyanka Chopra.
    StartupTalkyManav Makhija

    Conclusion

    Being in the early ’30s of her life, Melanie Perkins has struggled and achieved a lot at a very young age. While she got happily married to Cliff Obrecht in January 2021, both of them plan to have a happy and successful future in building and growing Canva Inc and helping people with all the possible resources that they have.

    Melanie believes that her community and connections are really important for her business to reach new heights and she trusts that together with her team they will soon become a global leader in the tech design industry.

    FAQ

    What is the net worth of Melanie Perkins?

    The net worth of Melanie Perkins is approximately $5.89 billion.

    What is the age of Melanie Perkins?

    Melanie Perkins was born on 1987 and is 34 years old.

    Who is the husband of Melanie Perkins?

    Melanie Perkins is married to Cliff Obrecht.