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The first two decades of online retail were limited to enabling businesses to build their e-commerce storefronts and transact online. Now the next battlefield is to differentiate the consumer experience. As online shoppers grow more sophisticated, so do their expectations.
If you strive to achieve better results with less effort, one effective way is to introduce marketing automation. Bloomreach, a US-based company, can help organizations introduce marketing automation and provide personalized experiences to consumers with its cloud-based e-commerce platform.
Keep reading to uncover the success story of Bloomreach.
Bloomreach – Company Highlights
| Company Name | Bloomreach |
|---|---|
| Headquarters | Mountain View, California, United States |
| Sector | Marketing Automation |
| Founders | Raj De Datta and Ashutosh Garg |
| Founded | 2009 |
| Valuation | $2.2 billion (2022) |
| Website | Bloomreach.com |
About Bloomreach
Bloomreach – Industry
Bloomreach – Founders and Team
Bloomreach – Startup Story
Bloomreach – Mission and Vision
Bloomreach – Business Model
Bloomreach – Revenue Model
Bloomreach – Products and Services
Bloomreach – Funding and Investors
Bloomreach – Mergers and Acquisitions
Bloomreach – Growth
Bloomreach – Partners
Bloomreach – Awards and Achievements
Bloomreach – Competitors
Bloomreach – Future Plan
About Bloomreach
Bloomreach is a developer of an e-commerce platform delivering personalized customer experiences. It connects customer and product data to help companies understand what customers really want and personalize all customer touchpoints. The platform specializes in marketing automation, product discovery, and content management systems. These solutions combine the power of unified customer and product data with AI-optimization speed and scale, enabling revenue-driving digital commerce experiences.
The company serves over 850 global brands, including Puma, Albertsons, FC Bayern Munchen, Bosch, and Marks & Spencer. Moreover, Bloomreach powers 250 million searches while helping marketers execute 100K email campaigns daily.
Bloomreach – Industry
Bloomreach serves the marketing automation industry, and its global market size is forecasted to grow from $5.2 billion in 2022 to $9.5 billion by 2027, at a noteworthy CAGR of 12.8% from 2023 to 2027. COVID-19 boosted marketing automation adoption as customers sought software and services for streamlined engagement.
Moreover, the demand for marketing automation solutions is significantly expanding because of the digitalization of businesses, increasing internet penetration, and the use of mobile devices. Oracle, Salesforce, Adobe, HubSpot, and SAS are big giants ruling the market.
Bloomreach – Founders and Team
Raj De Datta and Ashutosh Garg are the Co-founders of Bloomreach.
Raj De Datta
Raj De Datta is the Co-founder and CEO of Bloomreach. He completed BSE in Electrical Engineering from Princeton University and MBA from Harvard Business School. Currently, Raj is a Member of the United States Tennis Association and Forbes Technology Council, a Founder Partner at Founder Collective, an Independent Board Member at Zingtree, and a Member Board of Directors at RepresntUs.
Ashutosh Garg
Ashutosh Garg is the Co-founder of Bloomreach. He earned a B.Tech in Electrical Engineering from the Indian Institute of Technology, Delhi, and a Ph.D. in Electrical and Computer Engineering from the University of Illinois Urbana-Champaign. Ashutosh is the Board Member at Bidgely, Advisory Board Member at Plaksha Technology Leaders Program, Founder/Member at Laddrr, and Co-Founder & CEO at eightfold.ai.
Bloomreach Team
- Christina Augustine – Chief Operating Officer
- Anirban Bardalaye – Chief Product Officer
- Amanda Elam – Chief Marketing Officer
- Ninos Sarkis – Chief Financial Officer
- Rob Rosenthal – Chief Revenue Officer
- Xun Wang – Chief Technology Officer
Bloomreach is a team of 900+ global employees.
Bloomreach – Startup Story
Bloomreach was co-founded by Raj De Datta and Ashutosh Garg in 2009 with the idea that every online experience could be so much better if they were catered to individual customers’ specific needs and interests, using intelligent algorithms that go smarter every day.
In 2012, the company launched its first product- an SEO-focused tool. After a year, in 2013, it brought big-data content optimization SaaS to the small screen. Bloomreach officially powered over $200 billion in digital commerce experiences, representing 25% of all retail e-commerce experiences in the US and UK in 2020.
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Bloomreach – Mission and Vision
Bloomreach aims to drive magical and measurable experiences for people and businesses.
Bloomreach – Business Model
Bloomrreach targets its offering at retailers, particularly those having an online presence. The company’s Personalization Platform leverages its core technology, the Web Relevance Engine (WRE), to identify the components of a client’s site content relevant to a specific online customer and ensure it surfaces prominently. It allows client organizations to reach consumers of interest effectively. WRE analyzes 1 billion+ webpages each day and then adapts the sites to capture consumer demand across channels, elevating non-branded natural search traffic by 80%.
Bloomreach – Revenue Model
Bloomreach has one revenue stream, i.e., the subscription fees it charges for monthly access to the SaaS platform. The platform’s pricing is customized depending on the customers an enterprise serves, the size of its product catalog, and the number of events it executes, such as how many emails or SMS it sends.
Bloomreach – Products and Services
Bloomreach offers a suite of products driving through personalization and digital commerce growth, including:
- Discovery, offering AI-driven search and merchandising
- Content, offering a headless CMS
- Engagement, offering CDP and marketing automation solutions
Bloomreach – Funding and Investors
Bloomreach raised a total of $452 million over 7 funding rounds. Its latest funding round – Debt Financing Round, was completed on October 4, 2022, and raised $30 million. The company’s leading investors are JP Morgan Chase, Bain Capital Ventures, Sixth Street, Goldman Sachs Asset Management, Lightspeed Venture Partners, Salesforce Ventures, and New Enterprise Associates.
| Date | Round | Number of Investors | Money Raised | Lead Investor |
|---|---|---|---|---|
| October 4, 2022 | Debt Financing | 1 | $30 million | JP Morgan Chase |
| February 23, 2022 | Series F | 3 | $175 million | Goldman Sachs Asset Management |
| January 26, 2021 | Series E | 1 | $150 million | Sixth Street |
| January 29, 2016 | Series D | 5 | $56 million | – |
| October 18, 2012 | Series C | 3 | $25 million | New Enterprise Associates |
| September 1, 2010 | Series B | 2 | $11 million | – |
| March 1, 2009 | Series A | 3 | $5 million | – |
Bloomreach – Mergers and Acquisitions
Bloomreach acquired 3 companies: Exponea on January 26, 2021; Hippo on October 26, 2016; and ShopLogic on May 30, 2013.
Bloomreach – Growth
The valuation of Bloomreach more than doubled from 2021 to 2022. In 2022, the company’s valuation was $2.2 billion. Moreover, it achieved $117 million in annual recurring revenue (ARR) by the end of 2022.
Bloomreach – Partners
Bloomreach is the partner of the below listed leading companies:
- Gorilla
- Mindcurv
- Netconomy
- Shift7 Digital
- Elasticpath
- Valantic
- Authentic
- BigCommerce
- Born
- Capgemini
- Ogilvy Experience
Bloomreach | How to Get Started With E-commerce Personalization
Bloomreach – Awards and Achievements
Bloomreach is an award-winning technology rated by expert analysts and the company’s customers. Following listed are some awards and recognitions the company received to date:
- Recognized as a 2022 Customers’ Choice for DXP by Gartner
- 2021 Leader in The Forrester Wave Cross-Channel Campaign Management
- G2 Market Leader 2023
- Won Vendors in Partnership’s 2023 Best Unified Customer Experience
- 2022 Inc. 5000 Fastest Growing Private Companies in America
- 2022 MarTech Breakthrough Award for Best Overall Marketing Automation Platform
Bloomreach – Competitors
Here listed are some main competitors of Bloomreach:
- Salesforce
- Adobe
- Kentico
- Sitecore
- Liferay
- Crownpeak
- Acquia
Bloomreach – Future Plan
Bloomreach is ripe for IPO till 2027 as it checks all the metrics for a successful public company.
FAQs
What does Bloomreach do?
Bloomreach is a developer of an e-commerce platform delivering personalized customer experiences. It connects customer and product data to help companies understand what customers really want and personalize all customer touchpoints.
Who are the founders of Bloomreach?
Raj De Datta and Ashutosh Garg are the Co-founders of Bloomreach.
Who is the CEO of Bloomreach?
Raj De Datta is the CEO of Bloomreach.
Who are the main competitors of Bloomreach?
The main competitors of Bloomreach include Salesforce, Adobe, Kentico, Sitecore, Liferay, Crownpeak, and Acquia.